Academic literature on the topic 'Consumer behaviour'

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Journal articles on the topic "Consumer behaviour"

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Attreya, Bhawna. "Consumer Buying Behaviour." Journal of Advances and Scholarly Researches in Allied Education 15, no. 9 (2018): 1–4. http://dx.doi.org/10.29070/15/57885.

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Talekar, Publisher: P. R. "Consumer Behaviour." International Journal of Advance and Applied Research 5, no. 8 (2024): 33–35. https://doi.org/10.5281/zenodo.11161958.

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<strong>Abstract:</strong> <strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Consumer behavior involves in the psychological processes that the consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions. Consumer behavior is the actions and the decisions that people or households make when they choose, buy, use, and dispose of a product or service is the consumer behavior</strong>
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Miss, Harsha .B. Pipalia. "CONSUMER BEHAVIOUR." International Journal of Marketing & Financial Management 4, no. 8 (2016): 48–74. https://doi.org/10.5281/zenodo.10815976.

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<strong>ABSTRACT </strong> <strong>&nbsp;</strong> <strong>Objective- </strong>The preceding historical perspective shows that successful companies adapt to changing consumer needs and environmental trends.<strong> </strong>The late 1990s and early 2000s have seen equally important consumer behaviour trends that influence marketing strategies. The main objective of studying consumer behaviour is to understand behaviour of a consumer as we all are consumers. It is essential for marketers to understand consumer to survive and succeed in these competitive environment because it is importance in d
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Tassell, Catriona, and Marco Aurisicchio. "PREVENTING THE OVERCONSUMPTION AND DISPOSAL OF REFILL AT HOME FAST-MOVING CONSUMER GOODS – INTERVENTIONS THAT SUPPORT CIRCULAR CONSUMER JOURNEYS." Proceedings of the Design Society 3 (June 19, 2023): 2935–44. http://dx.doi.org/10.1017/pds.2023.294.

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AbstractContext and problem: Reuse is positioned as a strategy capable of countering single-use overconsumption and disposal. For refill at home FMCGs, consumers are responsible for carrying out behaviours that enable this, such as keeping and using products for a prolonged period. However, it is not known if consumers actually fulfil these responsibilities. Aim: This research aims to understand the extent to which consumer reuse behaviours supports the intended reduction in impact and, if not, consider how best to improve it. Method: In-depth interviews with 15 consumers were conducted where
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Sukmawati, Mia Dana, I. Gusti Ngurah Joko Adinegara, Yeyen Komalasari, and Christimulia Purnama Trimurti. "Analysis of the Influence of Prices and Promotions on Consumer Behavior in Decision Making for Study Program Selection at Universitas Dhyana Pura." Eastasouth Management and Business 2, no. 03 (2024): 338–46. http://dx.doi.org/10.58812/esmb.v2i03.267.

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The study aims to analyze the influence of prices and promotions on consumer behaviour, and how consumers' behaviours influence consumer decisions in decision making choosing a study program at Universitas Dhyana Pura. The research methods used in this research are quantitative methods and associative research designs. The total sample in this study was 97 respondents. Data collection techniques are questionnaires, observations and interviews (Path analysis). Research results show that prices and promotions have a significant and positive influence on consumer behavior. Prices also have a sign
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Stávková, J., L. Stejskal, and Z. Toufarová. "Factors influencing consumer behaviour." Agricultural Economics (Zemědělská ekonomika) 54, No. 6 (2008): 276–84. http://dx.doi.org/10.17221/283-agricecon.

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The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. Consumption expenditures are purposefully subdivided according to the classification made by the Statistical Office of the European Communities. The performed survey showed that the most important factors biasing purchases of all commodity groups are products’ characteristics and the perceived quality. Together with these goes the factor price, nevertheless for example for the commodity group health price did not appear in the scale of the perce
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Mrs. S. Sailaja. "Effect of Online Advertising on Consumer Buying Behavior." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 03 (2024): 419–22. http://dx.doi.org/10.47392/irjaem.2024.0058.

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The present research report is focused on measuring the impact of online advertising on consumer buying behavior, which increases the consumers' intentions towards the product and buying behaviours. The purchasing behaviour is strongly influenced by the icon of the product which is made by the promoters. The primary data are collected through questionnaires and secondary data were collected through internet. To study the buying behaviour of consumers a sample of 50 respondents was taken, out of which The sampling method we use is random sampling method. The written report that online advertise
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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.

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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty &amp; grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in
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TRIPATHI, ANAND RAJ. "CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32520.

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According to the findings of this study, the preferences of consumers about the quality of fast-moving consumer goods (FMCGs) that they purchase are a significant element that influences brand purchases. The primary purpose of this research is to discover the factors that influence the purchasing behavior of fast-moving consumer goods (FMCG) products among the individuals who participated in the study. As time goes on, the processes that are involved in developing and promoting the brand of a firm that deals in fast-moving consumer items are becoming an increasingly important part of everyday
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Gireesan, E. M. "CONSUMER BEHAVIOR AND FACTORS INFLUENCING PURCHASE DECISION OF XIAOMI SMART PHONES." International Journal of Interdisciplinary Research in Arts and Humanities 2, no. 2 (2017): 79–82. https://doi.org/10.5281/zenodo.1000931.

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Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use<strong>. </strong>Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. Most of the selection process involved in purchasing is based on emotions and reasoning. Consumer behaviour is the study of how individual customers, groups or organizat
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Dissertations / Theses on the topic "Consumer behaviour"

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Martínez, Bárbara, and Sara Pérez. "Consumer Behaviour." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1595.

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<p>The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.</p>
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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related mar
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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related mar
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Lourenço, Jacqueline Areal. "Children consumer behaviour field lab: the Nestum consumer." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10285.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The goal of this work project is to help Nestum understand its consumers as to better comprehend the needs, tastes and routines of the target consumer, children with ages between 6 and 10. Knowing one's consumers is vital to stay relevant and also understand how to innovate and differentiate in a day and age where private labels are increasingly becoming consumed which has a negative impact on brands such as Nestum. Additionally with the ev
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Abu, Hasan Zuha. "Interpreting green consumer behaviour : an exploratory examination of Cardiff consumers." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/24494/.

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Despite the popularity of consumers‘ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of research to explain the situational effect on consumer environmental behaviour is the Behavioural Perspective Model (BPM). A key insight of the BPM is of the anticipated benefit consumers acquire and the impact of the environment that surrounds consumer choice. The aim of the research is to interpret consumer environmental behaviour across different situations in a systematic
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Whiting, Philip. "Can Changes to Product Behaviour Alter Consumer Behaviour?" Thesis, Griffith University, 2014. http://hdl.handle.net/10072/366234.

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Is it possible to alter the nature of consumer behaviour towards social responsibility and desirable sustainable products through the design of the “behaviour” of consumer-based -products using an ontological design process? That is using styling or a look and feel design methodology that was originally developed during the 1940’s with the advent of Industrial Design in the United States of America to counter under-consumption. The look & feel of a product provides a perceived expectation with regards to what the ‘product’ does and its meaning, that is to say we have certain expectations whe
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Hasslinger, Anders, Selma Hodzic, and Claudio Opazo. "Consumer Behaviour in Online Shopping." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4715.

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<p>The Internet has developed into a new distribution channel and online</p><p>transactions are rapidly increasing. This has created a need to understand how</p><p>the consumer perceives online purchases.</p><p>The purpose of this dissertation was to examine if there are any particular</p><p>factors that influence the online consumer. Primary data was collected through</p><p>a survey that was conducted on students at the University of Kristianstad.</p><p>Price, Trust and Convenience were identified as important factors. Price was</p><p>considered to be the most important factor for a majority
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Jeub, Lucas G. S. "Networks, communities, and consumer behaviour." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:15a20771-8844-4b01-b187-0b8d411bc457.

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Networks are an abstract representation of connections (the "edges") between entities (the "nodes"). One can represent many different types of data in this way, including many social, biological, technological and physical systems. Examples we discuss in this thesis include networks of friendship ties between individuals on Facebook, coauthorship networks between scientists, and similarities in voting patterns between members of the US Congress. Analysing intermediate-sized (or "meso-scale") features often reveals insights about a network's structure and function. A particular type of meso-sca
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Dizdarevic, Goran. "Data Fusion for Consumer Behaviour." Thesis, KTH, Matematisk statistik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209247.

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This thesis analyses different methods of data fusion by fitting a chosen number of statistical models to empirical consumer data and evaluating their performance in terms of a selection of performance measures. The main purpose of the models is to predict business related consumer variables. Conventional methods such as decision trees, linear model and K-nearest neighbor have been suggested as well as single-layered neural networks and the naive Bayesian classifier. Furthermore, ensemble methods for both classification and regression have been investigated by minimizing the cross-entropy and
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Duh, Helen Inseng. "Money attitudes and materialism among generation Y South Africans: a life-course study." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008612.

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Materialism has long been a subject of interest to researchers. More negative than positive consequences have been reported from studies on the lifestyles of materialists. For example, increased consumer and credit card debt, shrinking saving rates, increased number of consumers filing for bankruptcy, lower levels of life satisfaction and the depletion of natural resources are reported to be emanating from the increasing levels of materialism in societies. It is thus important to investigate the factors that can be implicated for the growth of materialism. Most of the studies attempt to explai
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Books on the topic "Consumer behaviour"

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M, Chisnall Peter, ed. Consumer behaviour. 3rd ed. McGraw-Hill, 1995.

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Lazar, Kanuk Leslie, and Das Mallika 1950-, eds. Consumer behaviour. Pearson Prentice Hall, 2006.

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1965-, Jamal Ahmad, and Foxall G. R, eds. Consumer behaviour. 2nd ed. Wiley, 2009.

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Noel, Hayden. Consumer behaviour. AVA Academia, 2009.

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Schiffman, Leon G. Consumer behaviour. 4th ed. Prentice-Hall International, 1990.

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1965-, Jamal Ahmad, and Foxall G. R, eds. Consumer behaviour. John Wiley & Sons, Ltd., 2006.

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East, Robert. Changing consumer behaviour. Cassell, 1991.

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Alexandris, Kostas, Heath McDonald, and Daniel C. Funk. Sport Consumer Behaviour. 2nd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003092537.

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Luiz, Moutinho, and Raaij W. Fred van, eds. Applied consumer behaviour. Addison-Wesley Pub. Co., 1996.

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Peter, J. Paul. Understanding consumer behaviour. Irwin, 1996.

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Book chapters on the topic "Consumer behaviour"

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Puplampu, Gideon L., Ama Pokuaa Fenny, and Gwendolyn Mensah. "Consumers and Consumer Behaviour." In Health Service Marketing Management in Africa. Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-6.

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Baker, Michael J. "Consumer behaviour." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_6.

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Baker, Michael J. "Consumer Behaviour." In Marketing: An Introductory Text. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_6.

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Mcdonald, Malcolm, and Ailsa Kolsaker. "Consumer Behaviour." In MBA Marketing. Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-30028-7_2.

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Evans, Martin, and Luiz Moutinho. "Consumer Behaviour." In Contemporary Issues in Marketing. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14299-6_3.

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Mcgregor, Lyn. "Consumer Behaviour." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_4.

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Das, Satya P., and J. K. Goyal. "Consumer Behaviour." In Economics for Managers. Routledge India, 2024. http://dx.doi.org/10.4324/9781003452195-4.

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Hinson, Robert E., Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Sewornu Coffie, and Eddy Khosa. "Consumer Behaviour." In Hospitality and Tourism Marketing. Productivity Press, 2024. http://dx.doi.org/10.4324/9781032688497-8.

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Gbadamosi, Ayantunji. "Consumer Behaviour." In Consumer Behaviour and Digital Transformation. Routledge, 2024. http://dx.doi.org/10.4324/9781003242031-2.

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Jefkins, Frank. "Consumer Behaviour." In Modern Marketing Communications. Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-011-6868-7_14.

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Conference papers on the topic "Consumer behaviour"

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Hidayah, Nur, Haryatih, Tira Mutiara, Agus Salim, and Ahmad Ihsan Maulana. "Mobile Islamic Banking Consumer Behaviour in Indonesia." In 2024 12th International Conference on Cyber and IT Service Management (CITSM). IEEE, 2024. https://doi.org/10.1109/citsm64103.2024.10775505.

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Gopakumar, Amritha, Aathira Shine, Amina Ajim, and Anjali T. "Consumer Behaviour Analysis for Customer Segmentation and Purchase Prediction." In 2024 10th International Conference on Advanced Computing and Communication Systems (ICACCS). IEEE, 2024. http://dx.doi.org/10.1109/icaccs60874.2024.10717226.

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R, Gowtham K., Mangala Shetty, and Spoorthi B. Shetty. "A Forecast of Consumer Behaviour using the Naivesbayes Algorithm." In 2025 3rd International Conference on Intelligent Data Communication Technologies and Internet of Things (IDCIoT). IEEE, 2025. https://doi.org/10.1109/idciot64235.2025.10915095.

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Dimova, Nadejda. "The Specific Interrelation between Motivation, Emotions and Sustainable Consumer Behaviour." In 8th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eraz.2022.163.

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The changes brought about by COVID-19 and digitalisation do not eradicate the genuine problems associated with sustainable consum­er behaviour and achieving sustainable development in general. Consum­er motivation and emotions are closely intertwined with achieving sustain­able consumer behaviour. The research interest was sparked by the interre­lation between motivation, emotions and sustainable consumer behaviour. It is specific and determines the extent to which consumers want and are motivated to consume sustainably and in parallel with what emotions they experience in the overall consumer
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Kriaučiūnaitė-Lazauskienė, Gintarė, and Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (
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Agrawal, Tanya. "IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR." In ransforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250219.

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This document investigates empirically the role of social media in the consumer decisionmaking process. A quantitative survey investigates how deep an effect consumer experience bears with reference to social media. Consumers' views on products and services are more influenced by the third parties in the digital sphere and then transferred to the perceptions in the real world. Consumers are empowered by social media in such a way as it makes it impossible for marketers to manage the content, timing, or frequency of conversations among users. The results show that social media use impacts satis
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Barteková, Mária, Peter Štarchoň, and Peter Štetka. "Consumer Behaviour and Food Consumer Market: The Case study of Slovakia." In Sustainable Business Development Perspectives 2022. Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0197-2022-12.

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The aim of the research paper is to investigate the influence of relative changes of food prices to the consumer behaviour, to study the peculiarities of the socio-economic aspects of food demand. Consumer markets have a significant share of daily demand. Therefore, the article analyses the behaviour of consumers of agricultural products. It describes many factors that affect consumer behaviour. The research study argues that consumer behaviour is not only affected by price and income factors. There are dozens of external factors that affect consumer behaviour. Several studies have shown that
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Rozensteina, Dace, and Santa Bormane. "Sustainable marketing: challenges and opportunities in context of consumer behaviour." In Research for Rural Development 2024 : annual 30th international scientific conference. Latvia University of Life Sciences and Technologies, 2024. https://doi.org/10.22616/rrd.30.2024.028.

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The society has changed its habits, and public demand requires a more extensive offer of environmentally friendly goods and services on the market, including more products of plant origin. New plant-based products continuously appear on the market. As competition in the segment of plant-based beverages intensifies, brands are forced into differentiating their products by including elements of sustainable marketing in their marketing materials to induce consumers into making purchase decisions and purchases. This study aims to find out which sustainable marketing elements contribute to consumer
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Tešić, Dejan, and Nenad Marković. "SUSTAINABLE WINE INDUSTRY: CONSUMER BEHAVIOUR ANALYSIS." In TOURISM AND GREEN INVESTMENTS. University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, 2024. http://dx.doi.org/10.52370/tisc24106dt.

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In accordance with the increase in consumer awareness of the negative consequences of pollution of the natural environment, many industries are adjusting their activities, striving for the placement of products and services that are environmentally acceptable and based on the postulates of sustainability. In order to reach consumers more easily, manufacturers in various industries are adapting elements of their brands to make them green as much as possible. The so-called „green wave” affects changes in the behaviour of producers in all sectors of the economy, including wine producers. Wine con
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Sundaresan, Pradeep, Anju Choudhary, Harsh Purohit, and Vimlesh Tanwar. "Brand Identity and Consumer Perception: A Case Study on Fabindia." In 2nd International Conference on Modern Trends in Engineering Technology and Management. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.160.56.

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Brand identity and consumer perception are significant factors that are crucial to a brand’s success. The research aims to analyse the relationship between brand identity and consumer perception through the case study of Fabindia, which is an Indian brand known for traditional and handcrafted products. This research aims to explore the consumer perception of the Fabindia brand, present a review of existing literature on brand identity and consumer behaviour, and investigate the influence of Fabindia’s brand identity and consumer behaviour to identify areas for improvement in Fabindia’s brand i
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Reports on the topic "Consumer behaviour"

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Blundell, Richard. Microeconometrics and consumer behaviour. The IFS, 2009. http://dx.doi.org/10.1920/ps.ifs.2024.1061.

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Agency, Food Standards. Consumer Insights Tracker. Food Standards Agency, 2023. http://dx.doi.org/10.46756/sci.fsa.nfy518.

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The Consumer Insights Tracker is the FSA’s monthly tracking survey that monitors changes in consumers’ behaviour and attitudes in relation to food. Each month, the survey is conducted with approximately 2,000 adults (aged 16 or over) in England, Wales and Northern Ireland who are signed up to an online survey panel. The tracker is currently run by YouGov. The Consumer Insights Tracker complements our flagship Food and You 2 survey, which collects more robust data on a biannual basis, providing longer term monitoring of consumer behaviour and attitudes over time. The key differences between the
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Bosshart, David, Karin Frick, and Christine Schäfer. Next Normal – Consumer Behaviour after the Crisis. Gdi-verlag, Gottlieb Duttweiler Institute, 2020. http://dx.doi.org/10.59986/jolp7733.

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Atkinson, Leanne. Net zero: the role of consumer behaviour. Parliamentary Office of Science and Technology, 2025. https://doi.org/10.58248/hs111.

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Mackevič, Paulina, Edgar Bicic, and Samson Abiodun Toye. Impact of Lithuanian Cultural Norms on Consumer Behaviour. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.8.

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The market is endlessly evolving each day, and the choices of consumers are influenced by a wide range of different factors, one of which is the cultural norms of a country, which by itself consists of many other factors. This study aims to research Lithuania’s cultural norms and the degree of their impact on day-to-day consumer behavior in Lithuania. In this research we analyzed Lithuanian cultural norms, which consist of unspoken rules, laws, habits, taboos that exist within the behaviors of Lithuanians as well as the culture and history that has impacted and shaped the mentality of Lithuani
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Ingram, Keisha LaRaine, Dorsa Dorbahani, Anzhela Sargsyan, and Mannhas Kamble. Promotion of Luxurious Cosmetics Through Emotion Manipulation. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.3.2.

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Considering the rising importance of emotions in influencing the purchase decisions of consumers, this research highlights emotions and the ways in which they impact the purchase behaviour. This is significant regarding information the marketers use to develop the strategies and practices for targeting consumer emotions, which ineffectively influence their purchase decisions for luxury cosmetics products. Indeed, this a challenge that marketers have faced in correctly aligning their marketing mix strategies to connect with these consumer groups. Conventional marketing strategies used to captur
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Nielsen, Rasmus, and Anders Schmidt,. Changing consumer behaviour towards increased prevention of textile waste. Nordic Council of Ministers, 2014. http://dx.doi.org/10.6027/na2014-927.

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van den Puttelaar, J. Benefits of consumer behaviour research in a virtual world. LEI Wageningen UR, 2016. http://dx.doi.org/10.18174/388050.

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Heard, Helen. Consumer Handwashing Research: Handwashing in a Pandemic. Food Standards Agency, 2021. http://dx.doi.org/10.46756/sci.fsa.uny803.

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Between April 2020 and January 2021, the Food Standards Agency (FSA) with Ipsos MORI collected data on handwashing to understand how and why people wash their hands and the impact the pandemic has had on their handwashing behaviour. This report combines the findings from the qualitative and quantitative research conducted by the FSA alongside other literature available on the topic of hand hygiene to provide a comprehensive overview of consumer handwashing behaviour during the pandemic.
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Pasimeni, Francesco, and Tommaso Ciarli. Reducing environmental impact through shared ownership: A model of consumer behaviour. UNU-MERIT, 2023. http://dx.doi.org/10.53330/bxen6934.

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We propose a simple model to study the conditions under which consumers prefer to purchase a good in coalition rather than individually. To identify those conditions, we study the full parameter space that defines the characteristics and preferences of heterogeneous consumers, the characteristics of the good, and the characteristics of a public service that offers the same services as the good. We find that shared ownership emerges only under niche conditions, for relatively lower income consumers with relatively higher demand. Furthermore, shared ownership is more likely to emerge if the shar
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