Relevant bibliographies by topics / Consumer behaviour in sport

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Consumer behaviour in sport'

Author: Grafiati
Published: 4 June 2021
Last updated: 13 February 2022

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Journal articles on the topic "Consumer behaviour in sport"

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Fujak, Hunter, Stephen Frawley, Heath McDonald, and Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets." Journal of Sport Management 32, no. 4 (2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.

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Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
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Samra, Balwant, and Anna Wos. "Consumer in Sports: Fan typology analysis." Journal of Intercultural Management 6, no. 4-1 (2014): 263–88. http://dx.doi.org/10.2478/joim-2014-0050.

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AbstractSport fan loyalty is important to attain within a culturally rich and global audience as loyal sport fans are unique consumers. The ability to adequately understand what motivates the sports consumer is an important requirement for sport managers. This paper proposes that a greater understanding of fandom will contribute to a better understanding of the concept of loyalty. Although there is research regarding typology of fans and loyalty, but even within sport advocates group there may be sub-categories that can explain loyalty behaviour further. This research analyses types of sport fans in different disciplines in the UK, as an example of diverse society to explore factors determining category of fans.
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Bodet, Guillaume. "Consumer Behaviour in Sport and Events." European Sport Management Quarterly 11, no. 2 (2011): 193–95. http://dx.doi.org/10.1080/16184740903554181.

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Yoshida, Masayuki. "Sport Consumer Behavior." Japanese Journal of Sport Management 3, no. 1 (2011): 5–21. http://dx.doi.org/10.5225/jjsm.2011-002.

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Darvin, Lindsey, and Michael Sagas. "Objectification in Sport Media: Influences on a Future Women’s Sporting Event." International Journal of Sport Communication 10, no. 2 (2017): 178–95. http://dx.doi.org/10.1123/ijsc.2017-0022.

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Gendered processes in the sport industry often perpetuate male dominance and female inferiority. While these gendered occurrences have been well documented, the outcomes of such processes are underexplored. Under the guidance of objectification theory and the production–reception relationship, the authors investigated the influence of objectification in sports-media outlets’ coverage of a female sporting event for a national sample of U.S. consumers (N = 225). In addition, given the lack of coverage directed toward female sporting events, the current study investigated the influence of previous viewership on consumer behaviors for a future women’s sporting event. Findings suggest that processes of objectification influence both men’s and women’s consumer behaviors and that previous viewership influences future consumer-behavior motives. Furthermore, objectified images and language did not adversely affect future consumer behaviors for those who had previously viewed a similar women’s sporting event. Sport-media and communications professionals alike can leverage these relationships.
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Dalangin, Jerico John G., Luigi L. Pascua, Rob Jason Aquino, and Efren P. Cereno Jr. "Mediating the sport consumer behaviour model: Analysis in non-sporting brand." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 4, no. 2 (2020): 282. http://dx.doi.org/10.25139/jsk.v4i2.2386.

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In the Philippines, sports sponsorship has already found its way, as companies invest in sponsoring a team or creating their brand of league. In volleyball, a pizza chain created an entire volleyball league, even though its products are not connected with sports nor even a healthy option food. This study was conducted in a Philippines private university whose total population was 2,200 during the time of the study. Slovin’s Formula was used to select 338 respondents. Mediation analysis was done to explore the direct and indirect effects between the independent and dependent variables. Regression analysis was also conducted to test the prediction of the latent variables. Based on the result, constructs of sports consumer behaviour (Involvement, Sport Attachment, Brand Image, Word of Mouth, and Purchase Intentions) in sports sponsorship activity could be effective in the Philippine setting. It can be lauded that, sports attachment, brand image, income and educational attainment could profoundly influence word of mouth and purchase intention separately. This means that respondents who have sports attachments, perspectives on brand image, certain educational attainment levels, and middle and upper disposable income can be useful whether they are exposed to the brand as long as the sports sponsor can turn into a brand ambassador who can provide testimonials to the brand or people who can contribute to brand sales.
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Funk, Daniel C. "Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research." Sport Management Review 20, no. 2 (2017): 145–58. http://dx.doi.org/10.1016/j.smr.2016.11.006.

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Bae, John, Doris Lu-Anderson, Junya Fujimoto, and Andre Richelieu. "East Asian college consumer decision-making styles for sport products." Sport, Business and Management: An International Journal 5, no. 3 (2015): 259–75. http://dx.doi.org/10.1108/sbm-11-2012-0051.

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Purpose – Purchasing behaviors have been studied in various countries. Previous studies involving consumer decision-making styles for sport products have only been seen in one country in order to either identify factors of Purchase Style Inventory for Sport Products (PSISP) or classify consumer shopping behaviors. Therefore, the purpose of this paper was to identify consumers’ decision-making styles (shopping styles) for sport products from Japanese, Singaporean, and Taiwanese college-aged consumers. Design/methodology/approach – The scale of PSISP was adapted to measure consumer decision-making styles (shopping styles) for sport products. This instrument is composed of 35 items under nine dimensions. CFA, 3 (Nationality) × 2 (Gender) MANOVA and ANOVA were employed. Findings – According to the results of this study, there were significant different decision-making styles among three different countries in East Asia. Overall, Japanese male and female college-aged students exhibited higher brand consciousness than Singaporean and Taiwanese males and females. Research limitations/implications – As consumers from different countries show different lifestyle, education, economic, religion, and culture, they might have their unique shopping styles. Therefore, the dimensions related to decision-making styles need to be explored, and the scale needs to be validated using a substantial sport industry sample in the future study. Practical implications – This study helps East Asian advertisers or markets to rethink and develop appropriate marketing strategies as well as to understand the different decision-making styles of local consumers and better approach new and existing consumer markets. Originality/value – This paper is important for international sports marketers to predict consumer shopping patterns and maintain proper inventory levels, particularly when marketing in global markets.
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Kim, Jun Woo, Marshall Magnusen, and Yu Kyoum Kim. "A Critical Review of Theoretical and Methodological Issues in Consumer Satisfaction Research and Recommendations for Future Sport Marketing Scholarship." Journal of Sport Management 28, no. 3 (2014): 338–55. http://dx.doi.org/10.1123/jsm.2013-0084.

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The purpose of this study is to provide a critical review of how consumer satisfaction research in the sport management and the nonsport literatures has developed over the past several decades, and, with that information, to propose a new comparison standard in the formation of sport consumer satisfaction. Though several alternative explanations of consumer satisfaction have been developed, expectancy-disconfirmation framework is the theoretical foundation most used in consumer satisfaction research. However, expectancy-disconfirmation theory does not allow researchers to fully assess the potential complexity of sport consumer satisfaction. Therefore, in addition to recommendations for improving the application of expectancy-disconfirmation, we also propose counterfactual thinking as an alternative comparison standard in determining sport consumer satisfaction. The proposed framework contributes to the literature on sport consumer behavior by illustrating how sport consumers use a “what might have been” rather than “what was” heuristic to explain satisfaction judgments with their sport consumption experiences.
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Angosto, Salvador, Jerónimo García-Fernández, Irena Valantine, and Moisés Grimaldi-Puyana. "The Intention to Use Fitness and Physical Activity Apps: A Systematic Review." Sustainability 12, no. 16 (2020): 6641. http://dx.doi.org/10.3390/su12166641.

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Recently the development of new technologies has produced an increase in the number of studies that try to evaluate consumer behavior towards the use of sports applications. The aim of this study is to perform a systematic review of the literature on the intention to use mobile applications (Apps) related to fitness and physical activity by consumers. This systematic review is a critical evaluation of the evidence from quantitative studies in the field of assessment of consumer behavior towards sport applications. A total of 13 studies are analyzed that propose models for evaluating the intentions to use fitness applications by sport consumers. The results revealed several key conclusions: (a) Technology Acceptance Model is the most widely used model; (b) the relationship between perceived utility and future intentions is the most analyzed; and (c) the most evaluated applications are diet/fitness. These findings could help technology managers to know the most important key elements to take into account in the development of future applications in sport organizations.
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Dissertations / Theses on the topic "Consumer behaviour in sport"

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Mahan, Joseph Edward. "Investigating the role of personality in (sport) consumer behavior." College Park, Md.: University of Maryland, 2008. http://hdl.handle.net/1903/8824.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2008.<br>Thesis research directed by: Dept. of Kinesiology. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Sekerková, Adéla. "Srovnání B2C loajalitních programů retailových řetězců v segmentu fashion and sport v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149846.

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The goal of the graduate thesis is the analysis and comparison of loyal programs in the segment fashion and sport in the Czech Republic. Today's consumer is very informed and makes decisions about purchase according to many criteria. The consumer becomes loyal to the brand in case he is satisfied with it and in addition it brings him various benefits especially the emotional ones. The theoretical part is dedicated to a brand, consumer behaviour, his purchasing process, loyalty, loyal programs and the impact of trends and new technologies on consumer behaviour. This thesis was submitted by the brand O'Neill therefore the practical part introduces the company and the comparison of loyal programs of its competitors. The main section is the evaluation of questionnaire and recommendations for the brand O'Neill.
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Silveira, Miguel Ângelo Ferreira. "Perfil do e-adepto do Sport Lisboa e Benfica." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7664.

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Mestrado em Marketing<br>A indústria do futebol profissional tem registado um grande crescimento nas receitas e no número de adeptos sendo atualmente uma grande indústria. A relação dos adeptos com o clube é cada vez mais próxima, com a colaboração das redes sociais e da Web 2.0. Esse facto tem-se refletido no maior número de websites não-oficiais criados pelos adeptos e no maior número de adeptos participantes em comunidades online dedicadas ao seu "clube de coração". Esta investigação procura descrever o e-adepto do SL Benfica. O estudo permitirá perceber de que forma os adeptos do SL Benfica sentem a sua relação com o clube e de que forma esse sentimento é espelhado na participação nas comunidades online dedicadas ao clube. É ainda feita uma comparação entre dois grupos de adeptos, distinguidos com base no seu comportamento de participação nas comunidades online. Os resultados do estudo confirmam que apesar de a grande maioria dos adeptos sentir uma identificação forte com o clube, são muito menos os que manifestam o desejo de participar nas comunidades online. A grande maioria dos adeptos não exibe comportamentos tribalistas no contexto online. No entanto, concluiu-se que associado a um comportamento mais ativo de participação nas comunidades online do clube, está uma maior proximidade da relação com o clube. A distância geográfica ao clube também foi identificada como um fator associado à maior participação nas comunidades online.<br>The professional football industry has experienced a period of strong growth in revenue and number of supporters and is currently considered as a big industry. The relationship between the football club and its supporters is increasingly closer, namely with the help from the social media and Web 2.0. This can be seen in the growing number of non-official websites that have been created by supporters and in the increasing number of supporters who participate in online communities dedicated to their favorite club. This research proposes to describe the e-supporter of SL Benfica. This thesis aims to understand the manner in which the SL Benfica supporters feel in relation to their club, as well as the way in which this feeling is mirrored in their involvement in the online communities dedicated to this club. Furthermore, two groups of supporters are compared and distinguished based on their behavior concerning their participation in the online communities. The results of this study have confirmed that although the majority of supporters feels that they strongly identify with the club, there are not many of those who express the desire to be involved in the online communities. The majority of the supporters do not exhibit tribalist behavior in the online environment. However, this investigation has concluded that a closer relationship with the club is associated with a stronger involvement in the online communities of the club. The club geographical distance was also considered to have an influence in a greater participation in the online communities."
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Chester, Yayoi. "A model of consumer buyer behaviour relating to the sponsorship of major sporting events in Australia." Swinburne Research Bank, 2007. http://hdl.handle.net/1959.3/35001.

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Park, Hye-Jung. "A study of Korean consumers' behavioral intentions toward purchasing imported casual clothing and the impact of consumer ethnocentrism as an external variable : an application of the theory of reasoned action /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9962551.

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Thesis (Ph. D.)--University of Missouri-Columbia, 1999.<br>Consumer questionnaire (Appendice 4) is in Korean. Typescript. Vita. Includes bibliographical references (leaves 240-244). Also available on the Internet.
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Olguin, Jidebom Isabel, and Elizabeth Zhang. "Ambush Marketing From a Swedish Consumer Perspective : Spectators and Fanatics Opinion Towards companies' ´Free Riding´Strategy." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12737.

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Wherever we go, marketing is all around us. Sport events are no exception. Sport events have during the last years become a platform and a communication tool for marketing companies. The major reason for the increasing attraction of sport games is because of its’ enormously attraction of audience. A company that uses sport games in order to market itself is usually a sponsor for a sport association or team. A sponsoring company is provided with the opportunity to associate itself with a team and/or a game. Sponsoring and non-sponsoring companies utilize the amount of audience to reach as many customers as possible. The sponsoring companies need to pay a sponsorship fee. The non-sponsoring companies free ride at the expense of the sponsors, by not paying any fees. The ambushing companies aim, is to draw the consumers’ attention away from the sponsors and onto themselves. The purpose of this research is to study the consumers’ acceptance regarding marketing from non-sponsoring companies in sport games. It is interesting to study a consumer perspective of ambush marketing since the research field is not very explored. A qualitative study with quantitative elements has been used in order to capture the consumers’ opinions. The method used resulted in comprehensive findings. The results show distinct differences within the quantitative and the qualitative findings. The conclusion of this research is that consumers somehow accept the free riding strategy. Consumers believe that they do not lack knowledge regarding sponsoring companies. However, the consumers may lack knowledge concerning the harm ambush marketing causes the sponsoring companies.
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Greene, Amanda E. "Waging the War for Fan Attendance: An Analysis of Fan Consumer Behavior at “the Battle at Bristol”." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/4953.

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Yang, Yiqi. "Factors Affecting Downhill Skiing Participation of Canadian Consumers." Thesis, Université d'Ottawa / University of Ottawa, 2019. http://hdl.handle.net/10393/39764.

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According to Statistics Canada (2013), downhill skiing participation rates have declined from 14% in 1992 to 6% in 2010. Finding ways to counteract this decline by revitalizing interest in downhill skiing is necessary to avoid further negative effects on the economic sustainability of the ski industry in Canada. This study proposes a reliable and valid measuring instrument to identify current factors that affect ski participation among various segments of skier groups. An online questionnaire is developed using extended Shank and Lyberger’s (2015) sports consumption model. It consists of five sections. Data were collected in the winter of 2019 from a convenience sample of 150 university students (targeting 30 participants for each: non-skiers, former-, low-, moderate-, and high-frequency skiers). Reliability was tested using a test(T1)-retest(T2) method among the same participants with a 14-day interval, calculating correlations. Of the initial 64 items, only 29 showed sufficient reliability. Generally speaking, the internal and external factors showed higher correlations, while the situational factors showed very low correlations and all 15 situational items had to be dropped. The results revealed that internal constraints influence former and low-frequency skiers more than higher-frequency skiers and that all current skiers, particularly in the high-frequency group, were strongly driven by internal facilitators such as positive perceptions. Family and financial constraint as an external, facilitating factor appear to be equally important among all groups of ski participants. Culture, another external factor, acts as a constraint on non-skiers, former skiers and low-frequency skiers, but has significantly less effect on high-frequency skiers. Former skiers are most affected by financial constraints, although this factor is also a constraint for other groups, if to a lesser extent.
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Brock, Kelcey. "Sport consumption patterns in the Eastern Cape: cricket spectators as sporting univores or omnivores." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017534.

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Since its inception, consumption behaviour theory has developed to account for the important social aspect that underpins or at least to some extent can be used to explain consumption behaviour. Modern consumption behaviour theory is anthropocentric in nature, with people and societal influence at the forefront of the theory. To date, empirical studies on consumption behaviour of cultural activities (for example, music and arts), entertainment and sport have used Bourdieu’s (1984) omnivore/univore theory to suggest that consumption of leisure activities is bound up in social ties. To date, no such investigation has been conducted in the context of sport in South Africa. The aim of the study therefore is to investigate whether South African cricket spectators are sporting omnivores or univores, thus, essentially investigating whether sports consumption behaviour in South Africa is bound up in social ties. A number of positive economic and social ramifications could result from gaining a holistic understanding of sports consumption behaviour in South Africa. Given these ramifications, the secondary goal of the research is to identify motives for consumers making specific sport consumption decisions, and determining whether certain characteristics can be attributed to these consumption decisions. Recommendations based on the findings of the research could help various stakeholders understand sports consumption patterns in South Africa, which could in turn lead to the realization of positive economic and social benefits. The study made use of a questionnaire, administered at four different limited overs cricket matches in the 2012/13 cricket season, to obtain a range of responses reflecting specific types of consumption behaviour as well as motives for consumption decisions of cricket spectators in the Eastern Cape. Using individual binary probit models and post estimation F-tests, the results indicate that consumption behaviour of sport within South Africa predominantly differs on the grounds of education and race. This suggests that there are aspects of social connotations underpinning sports consumption behaviour within South Africa
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Costa, Junior Dirceu. "O consumo do futebol e o envolvimento do torcedor em diferentes ambientes com os principais times de Campinas-SP." Universidade Nove de Julho, 2015. http://bibliotecadigital.uninove.br/handle/tede/1265.

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Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-05-16T17:13:03Z No. of bitstreams: 1 Dirceu Costa Jr.pdf: 1031848 bytes, checksum: 972fba7cf54639cda24e7a6479a95aef (MD5)<br>Made available in DSpace on 2016-05-16T17:13:03Z (GMT). No. of bitstreams: 1 Dirceu Costa Jr.pdf: 1031848 bytes, checksum: 972fba7cf54639cda24e7a6479a95aef (MD5) Previous issue date: 2015-12-17<br>The sports fans are a group of consumers that grows along with the sports industry in Brazil and worldwide. These fans can be classified in several ways based on several factors. Some of these classifications bring this consumer relationship with the involvement of the product. Soccer fans can consume his team’s matches mainly in three environments: in the stadium, at home or in pubs. Therefore, the aim of this study is to understand the relationship between the level of involvement of soccer fans when consumed in different environments. For this research, we conducted semi-structured interviews with Ponte Preta and Guarani fans. The interviews were analyzed by content analysis technique and did not suggest a difference between the degree of involvement and the consumption environment, with fans more or less independent involvement of local consumption, but between the type of involvement and local football consumption. All respondents fans had high cognitive engagement with their teams, but only the fans who attend stadiums exhibited emotional involvement.<br>Os torcedores esportivos formam um grupo de consumidores que cresce juntamente com a Indústria esportiva no Brasil e no mundo. Esses torcedores podem ser classificados de diversas formas baseadas em vários fatores. Algumas dessas classificações trazem essa relação de consumo com o envolvimento do produto. Os torcedores de futebol podem consumir a partida de seu time principalmente em três ambientes: no estádio, em casa ou em bares. Portanto, o objetivo desse trabalho é conhecer a relação existente entre o nível de envolvimento do torcedor de futebol e os diferentes ambientes onde ele é consumido. Para isso foram realizadas entrevistas semiestruturadas com torcedores dos clubes Ponte Preta e Guarani. As entrevistas foram analisadas através da técnica de análise de contéudo e não apontaram para uma diferença entre o grau de envolvimento e o ambiente consumido, tendo torcedores com maior ou menor envolvimento independente do local de consumo, mas sim entre o tipo de envolvimento e o local de consumo do futebol. Todos torcedores entrevistados apresentaram alto envolvimento cognitivo com suas equipes, mas apenas os torcedores que frequentam estádios exibiram o envolvimento afetivo.
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Books on the topic "Consumer behaviour in sport"

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M, Chisnall Peter, ed. Consumer behaviour. 3rd ed. McGraw-Hill, 1995.

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1965-, Jamal Ahmad, and Foxall G. R, eds. Consumer behaviour. John Wiley & Sons, Ltd., 2006.

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Lazar, Kanuk Leslie, and Das Mallika 1950-, eds. Consumer behaviour. Pearson Prentice Hall, 2006.

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Noel, Hayden. Consumer behaviour. AVA Academia, 2009.

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1965-, Jamal Ahmad, and Foxall G. R, eds. Consumer behaviour. 2nd ed. Wiley, 2009.

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Schiffman, Leon G. Consumer behaviour. 4th ed. Prentice-Hall International, 1990.

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Peter, J. Paul. Understanding consumer behaviour. Irwin, 1996.

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East, Robert. Changing consumer behaviour. Cassell, 1991.

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Changing consumer behaviour. Cassell, 1990.

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Luiz, Moutinho, and Raaij W. Fred van, eds. Applied consumer behaviour. Addison-Wesley Pub. Co., 1996.

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Book chapters on the topic "Consumer behaviour in sport"

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Schwarz, Eric C., and Jason D. Hunter. "Sport consumer behavior." In Advanced Theory and Practice in Sport Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781351667630-5.

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Uhrich, Sebastian. "Consumer Behaviour in Team Sports." In Management for Professionals. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-56495-7_7.

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Baker, Michael J. "Consumer behaviour." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_6.

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Baker, Michael J. "Consumer Behaviour." In Marketing: An Introductory Text. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_6.

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Jones, Peter, and Steve Baron. "Consumer Behaviour." In Retailing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-12151-9_10.

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Jefkins, Frank. "Consumer Behaviour." In Modern Marketing Communications. Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-011-6868-7_14.

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Evans, Martin, and Luiz Moutinho. "Consumer Behaviour." In Contemporary Issues in Marketing. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14299-6_3.

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Mcdonald, Malcolm, and Ailsa Kolsaker. "Consumer Behaviour." In MBA Marketing. Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-30028-7_2.

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Mcgregor, Lyn. "Consumer Behaviour." In Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_4.

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Finlay, Steven. "Predicting Consumer Behaviour." In The Management of Consumer Credit. Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230582507_4.

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Conference papers on the topic "Consumer behaviour in sport"

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Rizvandi, Aye, Farshad Tojari, and Zahea Sadegh Zadeh. "Sport consumer behaviour model: Motivators and constraints." In Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science. Universidad de Alicante, 2019. http://dx.doi.org/10.14198/jhse.2019.14.proc5.48.

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Darázs, Tamás, and Ľuboš Jurečka. "CONSUMER BEHAVIOUR WHILE WATCHING AN ADVERTISING SPOT." In 16th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2020. http://dx.doi.org/10.7441/dokbat.2020.08.

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Luo, Zhe. "The Consumer Behavior Analysis under Large Data Environment." In Proceedings of the 2017 5th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2017). Atlantis Press, 2018. http://dx.doi.org/10.2991/ieesasm-17.2018.69.

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"Consumer Behavior on Purchasing Decision in Buying Sports Clothes in Saraburi Province, Thailand." In Higher Education and Innovation Group. Higher Education and Innovation Group in Education (HEAIG), 2017. http://dx.doi.org/10.15242/heaig.h0117507.

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Song, Youkai. "Sports Consumer Behavior Based on Integrated Data in the Context of Big Data." In ICIMTECH 21: The Sixth International Conference on Information Management and Technology. ACM, 2021. http://dx.doi.org/10.1145/3465631.3465642.

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Wang, Xuehong. "Optimal pricing and quality policy considering consumer learning behaviors in online marketplaces." In 2016 3rd International Conference on Management, Education Technology and Sports Science (METSS 2016). Atlantis Press, 2016. http://dx.doi.org/10.2991/metss-16.2016.55.

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Du, Juan, Mei-Yen Chen, and Yu-Feng Wu. "Consumers’ Purchasing Intention and Exploratory Buying Behavior Tendency for Wearable Technology: The Moderating Role of Sport Involvement." In 2019 International Conference on Industrial Engineering and Systems Management (IESM). IEEE, 2019. http://dx.doi.org/10.1109/iesm45758.2019.8948118.

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Shah, Mit. "CONSUMER PERCEPTION AND COMPARATIVE ANALYSIS OF SPORT SHOES BRAND." In 31st International Academic Conference, London. International Institute of Social and Economic Sciences, 2017. http://dx.doi.org/10.20472/iac.2017.031.046.

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Majid, Nik Fanidautty Nik Ab. "Measuring Consumer Environmental Behaviour Influence On Green Purchase Behaviour Using Pls." In IEBMC 2017 – 8th International Economics and Business Management Conference. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.07.02.84.

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Wang, Fong-Jia, Chih-Fu Cheng, Yu-Cheng Lu, and Juan Du. "An examination of self-categorization of sports consumer behaviors: The mediating role of Taiwanese basketball fans." In 2019 International Conference on Industrial Engineering and Systems Management (IESM). IEEE, 2019. http://dx.doi.org/10.1109/iesm45758.2019.8948105.

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Reports on the topic "Consumer behaviour in sport"

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Nielsen, Rasmus, and Anders Schmidt,. Changing consumer behaviour towards increased prevention of textile waste. Nordic Council of Ministers, 2014. http://dx.doi.org/10.6027/na2014-927.

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van den Puttelaar, J. Benefits of consumer behaviour research in a virtual world. LEI Wageningen UR, 2016. http://dx.doi.org/10.18174/388050.

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Search Engine Ranking: Consumer Behaviour and Revenue. IEDP Ideas for Leaders, 2014. http://dx.doi.org/10.13007/298.

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