Relevant bibliographies by topics / Consumer behaviour model

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Consumer behaviour model'

Author: Grafiati
Published: 4 June 2021
Last updated: 16 February 2022

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Journal articles on the topic "Consumer behaviour model"

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Kanagal, Nagasimha Balakrishna. "An Extended Model of Behavioural Process in Consumer Decision Making." International Journal of Marketing Studies 8, no. 4 (July 27, 2016): 87. http://dx.doi.org/10.5539/ijms.v8n4p87.

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<p>The stimulus response model of consumer behaviour is useful to understand the buying behaviour of individual consumers in the context of individuals buying consumer products. An extended stimulus-response model of behavioural processes in consumer decision making is proposed that serves to integrate the influences and interlinkages of buyer psychology, various buyer characteristics, and the impact of the buyer decision process on consumer decision making. The model proposes that the behavioural process of consumer decision making be as a result of the interaction of three aspects of individual buyer behaviour: communication sensitivity; enculturated individuality; and rational / economic decision making. The paper addresses the flip side of the consumer decision making process in terms of the five stages of decision making from need recognition to post-purchase satisfaction. An aggregate level framework of behavioural process in consumer decision making has been provided, that could lead to a richer analysis of micro level factors and relationships influencing consumer decision behaviour.</p>
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Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (October 5, 2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.

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Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings – The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications – Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications – Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications – Findings highlight the role of social capital within one’s community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value – The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.
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Fleșeriu, Cristina, Smaranda Adina Cosma, and Vlad Bocăneț. "Values and Planned Behaviour of the Romanian Organic Food Consumer." Sustainability 12, no. 5 (February 25, 2020): 1722. http://dx.doi.org/10.3390/su12051722.

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Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, including the buying of organic food products. Other researchers have identified values that the consumer of organic products hold and that influence their buying behaviour. This study analyses the factors that have an impact on buying intention and behaviour of Romanian organic products from these two perspectives. A proposed model was designed by combining the two frameworks. It was evaluated by using structural equation modelling with the SmartPLS 3 software package (v. 3.2.7, SmartPLS GmbH, Bönningstedt, Germany, 2017). Results confirm the model proposed in the theory of planned behaviour while integrating the relationships of consumer values. Health consciousness was found to have a significant effect both on buying intention as well as on personal attitude. Food safety has a significant effect on buying intention regardless of personal attitude. Environmental concerns, social consciousness, perception of quality and lifestyle although important in personal attitude, do not affect buying intention directly.
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Galloway, Les. "Hysteresis: a model of consumer behaviour?" Managing Service Quality: An International Journal 9, no. 5 (October 1999): 360–70. http://dx.doi.org/10.1108/09604529910267127.

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Rihtaršič, Tanja, and Matjaž Rihtaršič. "Model of Consumer Behaviour - Feminine Hygiene." ECONOMICS 5, no. 1 (June 1, 2017): 125–36. http://dx.doi.org/10.1515/eoik-2017-0015.

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SummaryThis article starts with a review of different recent theoretical views and positions on culture, menstruation taboos, and ethical consumer behaviour. We performed a quantitative research in England, Germany, Slovenia and Sweden on 1,081 responding female students about the effect of cultural and sociological factors on female consumer behaviour when buying feminine hygiene products. Countries were selected depending on different cultures, religions and consumer behaviour. Based on the acquired results, we established a structural model of female consumer behaviour in the selected countries. This model showed a spiral transfer of cultural limitations and prejudices to the respondent students through the environment.
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Heylen, J. Paul, Barbara Dawson, and Peter Sampson. "An implicit model of consumer behaviour." Market Research Society. Journal. 37, no. 1 (January 1995): 1–10. http://dx.doi.org/10.1177/147078539503700106.

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Smyczek, Sławomir, Giuseppe Festa, Matteo Rossi, and Alberto Mazzoleni. "Contextual complexity in business relationships within the input-output model – evidence of misbehaviour in grocery stores in Poland." British Food Journal 122, no. 11 (May 6, 2020): 3601–21. http://dx.doi.org/10.1108/bfj-12-2019-0894.

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PurposeThe emerging disintegrative processes of transitional economies are influencing companies’ business models in terms of consumer behaviour, especially food markets, which offer usual, common and traditional consumer products. Beyond investigating potential consumer misbehaviour, a further aim of this study is the building of a theoretical-descriptive model for consumer misbehaviour in food markets, which could influence the contextual complexity in business relationships, as well as the management of raw materials, services acquisition and final product sales. The research applies the “input-output” model (Ferrero, 1968) to some specific marketing theories, adopting an interdisciplinary approach for understanding the relationships between consumer behaviour and a company’s business model.Design/methodology/approachThe research is both qualitative and quantitative in nature. In the first phase, the research was conducted among representatives of grocery stores using an exploratory approach; thus, an in-depth interview method was used. In the second phase, direct research among consumers was conducted using an online survey. After the verification of correctness, validity and reliability, a final 1,200-questionnaire dataset was analysedFindingsThe most common consumer misbehaviour in food markets concerns the theft of foodstuff or the adoption of bad behaviour towards grocery stores employees. Market and store representatives have highlighted a large scale of pathological consumer misbehaviour, mostly due to psychological conditions at the individual (habits, lifestyle or personality) and collective (family or other social groups) levels. According to previous studies, consumer misbehaviour in food markets seems to be substantially affected by three factors: motivation, capacity and opportunity. These factors strongly impact the input-output model through which the company interacts with the context.Originality/valueThe three-factor model reveals advantages and applications, allowing for a simple explanation of consumer misbehaviour in food markets and stores. It can contribute to scientific theory development (especially theories related to consumer behaviour, customer relationship management, partnership marketing and supply chain management) and generate support for understanding complex relations among consumers, food producers, factories and food stores. In this direction, the management of knowledge about consumers and their behaviour is indispensable.
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Papp-Bata, Á., and Z. Szakály. "The relationship between the motivators and barriers of health behaviour and consumer attitudes towards functional food." Acta Alimentaria 49, no. 3 (September 27, 2020): 287–94. http://dx.doi.org/10.1556/066.2020.49.3.7.

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Due to the shift in consumer behaviour, the proportion of well informed, conscious consumers has been growing steadily, and functional foods with their capacity to protect health have been gaining more and more ground. To achieve market success in the field of functional foods, producers should be able to communicate information effectively concerning health issues and their newly developed product should indeed meet consumer expectations. The aim of our study was to identify and define the components of the dimensions of consumer attitudes in Hungary together with the barriers and motivators of health behaviour. Our research also examined how these factors influence consumer willingness to consume functional foods. Our surveys were carried out in focus groups of health-conscious (n=8) and not health-conscious (n=8) consumers. Our findings confirmed the adequacy of the international dual model, regarding the attitudes of Hungarian consumers towards functional food. Moreover, we also explored the most popular health food categories and sources of information on nutrition.
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Lončarić, Dina, Elena Dujmić, and Greta Krešić. "Assessment of the intention to consume farmed fish using the theory of planned behaviour." Zbornik Veleučilišta u Rijeci 9, no. 1 (2021): 1–17. http://dx.doi.org/10.31784/zvr.9.1.1.

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One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes, subjective norms, perceived behavioural control and intention to consume farmed fish. Data collection was performed through an online survey and a total of 118 valid questionnaires were analysed. Based on tests performed, results indicate that the tested scale for measuring TPB constructs is valid and reliable. Alpha coefficients for intention, attitudes, subjective norms and perceived behavioural control were 0.898, 0.857, 0.748 and 0.953, respectively. Variables in the model explain 40% of the variation in farmed fish consumption intentions. Regression analysis confirmed that attitudes and subjective norms significantly influence intention to consume farmed fish, with the subjective norms being the strongest predictor, while perceived behavioural control does not have a significant impact on behavioural intention.
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Wells, Victoria K. "Foraging: An ecology model of consumer behaviour?" Marketing Theory 12, no. 2 (April 10, 2012): 117–36. http://dx.doi.org/10.1177/1470593112441562.

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Foraging theory is a well established set of models and ideas in ecology, anthropology and behavioural psychology. Two areas of research, the behavioural ecology of consumption and information foraging, have made strides in the application of foraging theories in relation to consumption and related behaviours. These focus on online situations and restrictions in methodologies utilized allows application to only a small range of marketing problems. This paper broadens the application of these notions and introduces foraging ideas/terminology to a wider business and marketing audience by contextualizing and comparing with current research in marketing and related areas. The paper makes a number of suggestions for use of the foraging model in both academic and practitioner based environments. The paper ends with discussion of future research on the assembly and wider application of a foraging ecology model of consumer behaviour.
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Dissertations / Theses on the topic "Consumer behaviour model"

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Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.

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The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they express their own attitudes, values, thoughts, feelings and behaviours in this regard. Organisations have taken cognisance of these trends and taken steps to exploit the opportunity by developing goods and services aimed at meeting the demands of the new consumer. This, in spite of the fact that knowledge of the variables, specifically green consumer profiles, awareness, knowledge and trust in influencing purchasing behaviour remains incomplete. The purpose of this treatise was to determine a clearer understanding of the relevance of these variables to enable marketers to craft more effective marketing strategies, thereby unlocking the profit potential of the green consumer. A model for green product purchasing behaviour was proposed based on extant literature and an empirical evaluation. An empirical analysis was conducted on a sample of 597 consumers over the age of 18 within the Fast Moving Consumable Goods (FMCG) sector in South Africa. The main goal was to establish the relationships of the hypothesised model between the independent variables of green consumer profiles, green product trust, green product awareness and green product knowledge with the dependant variable green product purchase behaviour. There was a high prevalence of African and European female respondents in the 26 to 55 age group, living and working in the coastal areas of South Africa, predominantly Port Elizabeth, earning an income between 10 000 and 30 000 rand per month. The sample was consistent with the psychographic profile of the green consumer as described in the literature, which is characterised as a consumer that takes personal responsibility for environmental solutions, who believes they can make a contribution to solving environmental issues, incorporates green living into daily lives, considers environmental issues when making purchasing decisions, is knowledgeable of, deliberately seeks out and is prepared to pay a premium for environmentally friendly products. When analysing the relationships and the significances of the differences of the independent variables to the dependant variable in the hypothesised model, it was established that the independent variables green consumer profiles, green product awareness and green product trust were significantly related to the dependent variable. A MODEL FOR GREEN PRODUCT PURCHASING BEHAVIOUR green product purchase behaviour. This was in line with and supported the reviewed literature in this regard. It was also established that green product knowledge did not reflect any significant relationship to green product purchase behaviour. This finding did not correspond with the literature as significant relationships with green product knowledge and general environmental behaviour including green product purchase behaviours have been established therein. The findings further demonstrated that the independent variable green consumer profiles displayed the most significant relationship to green product purchase behaviour, followed by green product awareness and then green product trust. When considering the significance in the differences in strengths of these relationships it was noted that although green product awareness and trust may influence green product purchase behaviours it was a combination of psychographic variables reflecting a consumer’s general attitudes and beliefs towards the green agenda that displays the most significant relationship to green product purchase behaviour. Despite the fact that the study was limited to the South African FMCG sector, the profile of the green consumer in the literature was dated, the cause and effect relationships between the variables were not tested and the fact that the hypothesised model was limited to only four independent variables, the above findings may, from a marketing perspective, have practical application for marketing strategies aimed at increasing green product purchasing behaviour. The results imply that directing green marketing initiatives to consumers that are most inclined to purchase and consume green goods or services being those that fall within the biographical and psychographic parameters outlined in this treatise will result in the desired outcomes. Furthermore, marketers should also pursue initiatives that are known to support and increase the amount of green product trust that consumers have in green products, green communications and the organisation. Marketers can also benefit from well formulated green awareness campaigns as the success of these campaigns will yield greater green product awareness which could increase green product purchase behaviours and purchases of green products still further.
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Pollard, Mike. "Environmentally friendly products : a comprehensive model of consumer buying behaviour." Thesis, Kingston University, 2000. http://eprints.kingston.ac.uk/20658/.

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This study has attempted to contribute to the advancement of knowledge within the domain of consumer behaviour, and more specifically, to provide a greater understanding of the influences on consumers' intention to purchase environmentally friendly (EF) products. The impetus for this study stems from a general consensus that marketers recognise that green issues will not disappear and that the environment will continue to be a critical business issue. It is furthermore suggested that green marketing is taking shape as one of the key business strategies of the future. At the same time it is true to say that prevailing economic conditions have hindered green marketing efforts. Such findings must be balanced by reports that point out that although the popularity of environmentalism has declined, consumers are still concerned about this issue. However studies on the subject appear to be largely descriptive and narrow in focus, i.e. propositions appear to be based on personal experiences and inductive augmentation. Furthermore, most of the literature is either simplistic in its conception or lacks clear/robust conceptual frameworks, and consequently the generalisability of the findings are in question. Therefore, there is a paucity of theoretically sound and empirically substantiated information regarding the influences on consumers' intention to buy EF products. Accordingly, the main aim of this research is the development and testing of a comprehensive model of consumers' intention to purchase EF products. In order to fulfil this aim, the research is grounded in a well established theoretical model, i.e. the Theory of Planned Behaviour (TPB), which, including past experience, formed the core of the proposed model. The TPB has been augmented by three influences identified in extant literature, i.e. social and cultural, company and marketing and experiential. Given the wide diversity of EF products available the scope of the study was narrowed to the clothes washing detergent product segment of the household cleaning market. Twelve hypotheses were formulated and a complex research process (comprising of four surveys and a sample of 300 members of the Co op supermarket chain) extending over a period of fourteen months was designed and undertaken to apply/test the proposed model. Overall the research makes the following theoretical and managerial contributions to the theory and practice of consumer behaviour within the EF products domain. Theoretical contributions: This thesis offers a comprehensive model of consumers' intention to purchase EF products. More specifically, in attempting to develop more appropriate measures of environmental consciousness (EC), this research has uncovered a more complex, than initially defined structure of this construct. In addition, existing conceptualisations of measures of EC have been expanded through the introduction of another facet, i.e. 'future environmental problems' and the boundary conditions of the TPB have been tested. Managerial contributions: This research has provided a set of broadly defined managerial guidelines that practitioners can use to gain a better understanding of the green consumer. Finally, it is believed that the research presented here has made an original contribution to the scholarly study and literate on consumer behaviour. More specifically, it has provided a theoretically supported model on consumers' intention to purchase EF products.
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Bergius, Andreas, and Jenny Kragell. "In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value." Thesis, Linköping University, Department of Management and Economics, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-804.

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Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also the terms buying behaviour and value. The first term, buying behaviour, is the understanding of what precedes the purchase, and the second refers to the customer’s perceived value. We believe that these three important concepts have not been sufficiently explored as one. We will investigate the concepts individually and finally join them together as one model.

Purpose: We set out to create a model that integrates the concepts of consumer behaviour and value with the concept of the product. Method: The study is to a large extent theoretical. A small number of interviews have been conducted at the two automotive companies Saab and Porsche, and also with owners of these cars respectively. This empiricism complements the thesis, and shows examples of how theory exists in practice.

Results: We have found a way of effectively combining the three concepts product, value and buying behaviour - a model that explains how value and buying behaviour are integrated into the product concept. Our results should be interesting for anyone wanting to understand that products should be considered as more than just the physical object. Products are also closely connected with intangible issues like lifestyle, belonging, image etc. The concept of the product can better be understood when looking at the product in this"three-dimensional"way. We wish the reader much pleasure.


Bakgrund: Produktkonceptet är ett mångfacetterat problem, och innehåller begrepp som kärnvärden, materiella och immateriella produkter, service, garantier etc. Det är en tät djungel av information gällande vad en produkt kan sägas vara. Nära knutet till produktkonceptet är även termerna köpbeteende och värde. Den första termen, köpbeteende, är förståelsen för vad som föregår köpet, och den andra syftar till kundens upplevda värde. Vi tror att dessa tre viktiga koncept inte utforskats tillräckligt som en enhet. Vi kommer undersöka de tre koncepten individuellt, och slutligen sammanföra dem till en modell.

Syfte: Vi ämnar skapa en model som integrerar koncepten konsument beteende och värde med produktkonceptet. Metod: Studien är i stor utsträckning teoretisk. Ett litet antal intervjuer har utförts på de två biltillverkande företagen Saab och Porsche, och även med ägare av dessa respektive bilar. Denna empiri kompletterar uppsatsen, och ger exempel på hur teori existerar i praktiken.

Resultat: Vi har funnit ett sätt att effektivt kombinera de tre koncepten produkt, kundvärde och köpbeteende - en modell som förklarar hur värde och köpbeteende är integrerade i produktkonceptet. Våra resultat torde vara intressanta för den som vill förstå att produkter måste ses som mer än bara det fysiska objektet. Produkter är nära sammankopplade med immateriella begrepp som livsstil, tillhörande, image etc. Produktkonceptet förstås bättre efter att använt detta"tredimensionella"synsätt. Vi önskar läsaren mycket nöje.

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Chester, Yayoi. "A model of consumer buyer behaviour relating to the sponsorship of major sporting events in Australia." Swinburne Research Bank, 2007. http://hdl.handle.net/1959.3/35001.

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Alver, Melis, and Haris Kurtisi. "Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53207.

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From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic.
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Johnson, Richard. "Factors affecting intent to use consumer genetic tests : a revised technology acceptance model." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24001.

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Genetic testing offers disease diagnosis and other information based on genetic material provided by an individual. Direct to consumer genetic tests bypass clinicianadministered tests in favour of direct sales and usage by consumers. The relative newness of consumer genetic testing to the South African market provides an opportunity for understanding the factors that would drive adoption of these products. An established technology acceptance model was enriched with factors important to clinical genetic testing and individual innovativeness. The model was tested through an online questionnaire with a nonprobability sample of 109 individuals. Factors including performance expectancy, social influence and discrimination concerns, were found to exhibit significant influence on consumers’ behavioural intention to use consumer genetic tests. These findings provide a theoretical framework of individuals’ attributes of importance for marketing and sales of consumer genetic tests. Copyright
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
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Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.

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This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of each segment is identified addressing variations in the process and process outcome for different groups. In addition, market-level behaviour investigates the actual behaviour of consumers in relation with different retailers in the market; it is based on the aggregated behaviour of 60,000 individuals. Not only behaviour in a particular website but also cross-visiting behaviour of consumers comparing multiple retailers is examined. For this purpose, a multi-level mixed-method approach is designed. Video recording sessions, think-aloud method, interviews and questionnaires are used to capture the dynamic decision-making process, segment consumers and measure the outcome of the process at individual level. Business process modeling approach and an adaptation of path configuration method are selected for modelling the process. Data from an Internet panel data provider, comScore, is analyzed to explore the market-behaviour of consumers visiting multiple retailers. A set of measurement frameworks, that have been developed to fully exploit the research potential of Internet panel data, are designed for this research. Two sectors of banking and mobile network providers are selected; this research methodology enables a much more detailed evaluation of online behaviour and can be applied in other consumer markets.A conceptual model of online purchase decision making is proposed synthesizing theory from three disciplines: consumer behaviour, decision analysis and Information Systems. This model is able to explain the complexities and dynamic nature of real-life decision-making processes. The results of individual-level analysis show that the synthesized model has an enhanced descriptive power. Purchase decision-making processes in the two sectors appear to be highly complex with a large number of iterations, being more unstructured in banking sector. The process is found to be influenced by the both individual characteristics and each segment exhibits a certain typology of behaviour. Behaviour in terms of the way stages are performed is identical across the two sectors; whereas it differs in relation to intensity of decision-making cycles, duration of the process and the process outcome, being a function of product/ market characteristics.The findings of market-level analysis revealed that banking websites are preliminary visited for using online banking services; despite the high portion of visitors, the intensity of research in these websites is low. On the contrary, mobile network providers attract a higher portion of consumers with purchase intentions and enjoy more intensive research. Consumers have a small consideration set in both sectors; and consider certain banks/providers rather than using the accessibility of all alterative on the Internet. It is evident that comparison sites play an important role in both markets affecting the behaviour of online consumers. Finally, the research stresses the use of the Internet as a complementary channel offering specific benefits in each sector.
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Yani, de Soriano Marie Mirella. "An empirical examination of the behavioural perspective model of consumer choice in a Latin American context." Thesis, Keele University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.341242.

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Gu, Cheng. "Status Consumption in High Tech Products Upgrading Purchase: A Study of the Extended Theory of Planned Behaviour Model." Thesis, Université d'Ottawa / University of Ottawa, 2017. http://hdl.handle.net/10393/35839.

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The smartphones’ market is characterized by its fast evolving environment. In such an environment, the key concern for each company is how to continually encourage consumers to upgrade to the latest version before their existing model expires, which also highlights the importance of continual product enhancement. Consumers choose high-tech products not only for their functional values, but also for their symbolic values. This phenomenon is even more prevalent among products that tend to be conspicuously consumed. The high portability and multi-functional capabilities of smartphones make their use highly visible to users’ social surroundings, and consumers may choose to upgrade their existing smartphones for the perceived symbolic values provided by newer and enhanced models. The great success of the iPhone inspired the current research to further investigate the antecedents of upgrade intention and to uncover the symbolic value that smartphones provide to consumers. Reference group conformity is not the only way to fulfill symbolic values of selected products. Consumers also have the tendency to actively express their ideal self-image through acquiring and displaying material symbols and an ideal self-image sometimes also refers to a self-image with higher social status. Building upon the Theory of Planned Behavior (Ajzen, 1991), the proposed research model also explores the possible moderating effect of status consumption on the TPB model. A survey will be administered to university students (smartphone users) to collect primary data to measure the effectiveness of the new proposed research model. The results of this study provided a better understanding of consumers’ upgrading purchase intentions toward smartphones. Additionally, this study finds that status consumption is partially related to smartphone purchases, which could also be extended to other technological products categories.
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GUSTAVSSON, RIKARD, and KJELLGREN CHRISTOPHER GUSTAFSSON. "The Strategic Retail Model : Understanding the Challenges of the Future of Retailing." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17382.

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Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. Additionally, the thesis aims to examine the significance of the strategic retail model in regards to the future of retailing in a fashion context. Method The study is characterised by a qualitative nature, conducted with an abductive approach. The background has been rooted in reality, taking in account the digital revolution, the assumption that traditional marketing is dead and current retail trends. The problem discussion has been based in an academic approach where the concept of business models has been elaborated, along with a presentation of the traditional marketing mix and criticism of its changing nature. The empirical data collection has been conducted through nine interviews, seven face-to-face interviews and two online interviews. The strategic retail model has been verified through an empirical study and a second stage of literature review. Conclusion In a market where the consumer empowerment has fundamentally affected the retail environment, and traditional marketing has lost its former importance, the issue regarding the future of retailing remains. It could therefore be assumed that the significance of the strategic retail model is high. By managing each constituent and consistently strive to achieve an integration of the consumer focus in the strategic retail model, the four constituents and translated underlying consumer understanding is unified.
Program: Master Programme in Fashion Management
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Books on the topic "Consumer behaviour model"

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Galloway, Les. Hysteresis: A model of consumer behaviour? Leicester: De Montfort University, Leicester Business School, 1997.

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Carruth, Alan. UK Consumer spending: the DHSY model and asymmetric behaviour. Canterbury: University of Kent, 1997.

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Behaviour space: Play, pleasure and discovery as a model for business value. Farnham: Gower, 2012.

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Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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Interpreting consumer choice: The behavioral perspective model. New York: Routledge, 2009.

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Nevo, Aviv. Empirical models of consumer behavior. Cambridge, MA: National Bureau of Economic Research, 2010.

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Choi, Tsan-Ming. Fashion Branding and Consumer Behaviors: Scientific Models. New York: Springer, 2014.

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Pemberton, James. Surprises in the utility function: A micro model and some implications for consumption, saving, and asset accumulation. Reading, England: University of Reading, Dept. of Economics, 1992.

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Pemberton, James. Surprises in the utility function: A micro model and some implications for consumption, saving, and asset accumulation. Reading: University of Reading, 1992.

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Predictive behavior: An experimental study. Berlin: Springer-Verlag, 1993.

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Book chapters on the topic "Consumer behaviour model"

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Uncles, Mark D. "Using Consumer Panels to Model Travel Choices." In Urban Dynamics and Spatial Choice Behaviour, 43–57. Dordrecht: Springer Netherlands, 1989. http://dx.doi.org/10.1007/978-94-009-1009-6_3.

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Wosinski, Marek. "A Model of Consumer Behaviour in the Situation of Shortages." In Understanding Economic Behaviour, 369–89. Dordrecht: Springer Netherlands, 1989. http://dx.doi.org/10.1007/978-94-009-2470-3_21.

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Xavier, M. J. "Application of multi-attribute threshold model to study consumer behaviour." In Researching Marketing Decisions, 37–48. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge India, 2019. http://dx.doi.org/10.4324/9780429203558-4.

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Baptista, Márcia L., Carlos Martinho, Francisco Lima, Pedro A. Santos, and Helmut Prendinger. "A Business Simulation with an Agent-Based Deliberative Model of Consumer Behaviour." In Lecture Notes in Computer Science, 215–23. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-12157-4_17.

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Masuda, Hisashi, and Yoshinori Hara. "Developing an Ad Hoc Questionnaire Model for Extracting Consumer Behaviour in Service Encounter." In Serviceology for Smart Service System, 183–95. Tokyo: Springer Japan, 2017. http://dx.doi.org/10.1007/978-4-431-56074-6_20.

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Wang, Yi, Qixin Chen, and Chongqing Kang. "Electricity Consumer Behavior Model." In Smart Meter Data Analytics, 37–57. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-2624-4_2.

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Filippini, Massimo. "Representative Consumer Behavior Model." In Contributions to Economics, 61–74. Heidelberg: Physica-Verlag HD, 1997. http://dx.doi.org/10.1007/978-3-642-47000-4_3.

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Filippini, Massimo. "Aggregate Consumer Behavior Model." In Contributions to Economics, 75–98. Heidelberg: Physica-Verlag HD, 1997. http://dx.doi.org/10.1007/978-3-642-47000-4_4.

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Filippini, Massimo. "Household Consumer Behavior Model." In Contributions to Economics, 99–111. Heidelberg: Physica-Verlag HD, 1997. http://dx.doi.org/10.1007/978-3-642-47000-4_5.

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O’Shaughnessy, John. "Social Psychology Continued: Lewin’s Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory." In Consumer Behavior, 367–415. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_12.

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Conference papers on the topic "Consumer behaviour model"

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Rizvandi, Aye, Farshad Tojari, and Zahea Sadegh Zadeh. "Sport consumer behaviour model: Motivators and constraints." In Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science. Universidad de Alicante, 2019. http://dx.doi.org/10.14198/jhse.2019.14.proc5.48.

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STATNICKAITĖ, Justė, and Monika PAULĖ. "MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE." In International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering". Vilnius Gediminas Technical University, 2021. http://dx.doi.org/10.3846/cibmee.2021.578.

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Purpose – the purpose of this article is to present the novel model developed to measure social marketing impact on consumers choice for healthy lifestyle. Social marketing is very complex by aiming to promote socially responsible products and behavior for the benefit of the consumer and society at the same time. What is more, con- sumers choice for healthy lifestyle is determined not only by marketing influence but other personality and external environment factors as well. Research methodology – the model presented in the article was developed based on literature analysis and secondary data. Findings – social marketing impact on consumers choice for healthy lifestyle is determined not only by the social mar- keting, but also the consumer personality itself and the influence of the external environment on consumer. Research limitations – validation of the novel developed model dedicated for the measurement of social marketing impact on consumers choice for healthy lifestyle should be further validated with quantitative research methods. Practical implications – the application of the model will enable marketing specialists to determine the contents and other situational details of social marketing for consumers to choose healthy lifestyle and products related to it. Originality/Value – the value of the model is determined by its novel attitude to social marketing in parallel with other factors affecting consumer behaviour.
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H A H, HETTIARACHCHI, RANATHUNGA S, and WICKRAMASINGHE C N. "Social Commerce and Consumer Decision Making A Conceptual Model from Social Support Perspective." In Sixth International Conference On Advances In Economics, Social Science and Human Behaviour Study - ESSHBS 2017. Institute of Research Engineers and Doctors, 2017. http://dx.doi.org/10.15224/978-1-63248-120-7-40.

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Kriaučiūnaitė-Lazauskienė, Gintarė, and Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (both live and virtual) influence. Research limitations – it is necessary to acknowledge that the current research is limited by broad scope consumer behaviour theories and methods (we in passing analysed empirical proves). Practical implications – authors suggest that the emergence of brand subculture on consumer behaviour gives the possibility of adjusting specific marketing strategies and presents the shortcomings of current research by pointing out the trends for future empirical studies. Originality/Value – It also highlights that the consumers’ search of symbolism and meaning in brands correlated with their consumer buying decision models, and we claim it could be related to utility theory. The main aim of this article is to analyse the field of symbols in advertising – in terms of their impact on the consumption process.
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Hou, Keyu, Shunxun Li, Jingjing Li, Wei Xu, Rui Wang, and Jin Zhou. "Research on consumer portraits of offline fast fashion shoe stores based on IoT smart hardware." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.iii.9.

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There is a close relationship between consumer’s portrait and product’s attributes. Consumer portraits are usually obtained from information provided by consumers or by using data analysis of computer vision technology when they were in store. However, there was few concerns on the product’s attribute which was a critical factor affecting consumer portrait establishment. Therefore, the purpose of this study was to establish IoT based product attributes’ data collection system then to use this system to portrait consumers behaviors. Firstly, we used our own developed smart hardware to collect consumers' attention data on products of fast fashion shoe stores. Then the product attention index was obtained by combining sales data, and the quantitative attributes of the products with the highest attention index were analyzed, including the age, style and price. At last, improved the TOFA model to make it suitable for the conversion analysis of product attributes to consumer portraits. The results showed that there were core hedonic middle-aged consumer groups and potential thrifty youth consumer groups in the store, and the styles of shoes tend to be fashionable and casual. The conclusion was that the new model can effectively analyze the core consumer portraits of shoe stores and provide strategies for shoe store positioning and supply.
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Laís Novaes Pillar de Oliveira Castro, Laís Novaes Pillar de Oliveira Castro, Túlio Baita dos Reis Túlio Baita dos Reis, Laylla Alves Rodrigues Manhães Laylla Alves Rodrigues Manhães, and Marco Aurélio da Cunha Soares Neto Marco Aurélio da Cunha Soares Neto. "Model for investigation of the new consumption normal caused by the COVID-19 pandemic –a perspective of the Campos dos Goytacazes market." In 7th International Congress on Scientific Knowledge. Perspectivas Online: Humanas e Sociais Aplicadas, 2021. http://dx.doi.org/10.25242/8876113220212423.

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The population's consumption behavior in general has been changing over the years, as a result of several factors, such as increased market competitiveness, high supply of products and services, technological advances and macro-environmental factors. Considering that the factors caused by the macro environment are uncontrollable variables and exert force on the entire micro environment such as companies, consumers, suppliers and competitors. This reality requires companies to be constantly aware of all changes in the market to adapt and promote new strategies in order to meet consumer demands. The pandemic, caused by COVID-19, has directly impacted the entire micro environment, from the way companies can operate to the way the market will consume, whether this change is caused by a government decree or by a new need for behavior of the consumer. With the population inserted in what is called the “new normal”, it becomes evident that consumption habits have undergone great changes. Given the current scenario and the restrictions on the functioning of activities caused by the COVID-19 pandemic, it is considered that such a change in the economic pattern and in the offer of products/services directly affects the way society is consumed, generating new needs and desire to consumption. Therefore, the question is how to identify the new post-pandemic retail consumption pattern? From this questioning, this research aimed to develop an investigation model on the new pattern of retail consumption in the city of Campos dos Goytacazes after the changes caused by the COVID-19 pandemic. For the methodological construction of the research model of the new pattern of consumption caused by the pandemic, a bibliographic survey was carried out based on five articlesfrom 2014 to 2020, classified into 4 dimensions: Market and Economy; Social and Cultural Aspects; Life Stage; and Needs and Desires. From the definitions of dimensions, criteria for investigating the new consumption pattern were developed. In addition, tocompose the model and identify the consumer and their perception of the changes in their behavior caused by the pandemic, two more dimensions were established. The first is called the Consumer Profile, which asks questions about age, gender, income, occupation, education, etc. and the second, Changes caused by COVID-19, in which the consumer is asked about the purchase frequency, purchase volume, purchase channel, etc. However, the application of this model seeks to identify the new consumption pattern of consumers in the city of Campos dos Goytacazes from the changes caused by COVID-19
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Dunbar, Samuel, and Scott Ferguson. "The Impact of Consumer Preference Distributions on Dynamic Electricity Pricing for Residential Demand Response." In ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/detc2019-98219.

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Abstract Demand Response (DR) is the adjustment of consumer electricity demand through the deployment of one or more strategies, e.g. direct load control, policy implementation, dynamic pricing, or other economic incentives. Widespread implementation of DR is a promising solution for addressing energy challenges such as the integration of intermittent renewable energy resources, reducing capacity cost, and improving grid reliability. Understanding residential consumer preferences for shifting product usage and how these preferences are distributed amongst a population are key to predicting the effectiveness of different DR strategies. In addition, there is a need for a better understanding of how different DR programs, system level objectives, and preference distributions will impact different segments of consumers within a population. Specifically, the impacts on their product use behavior and electricity bill. To address this challenge, a product based approach to modeling consumer decisions about altering their electricity consumption is proposed, which links consumer value to their products, instead of directly to the amount of electricity they consume. This model is then used to demonstrate how population level preference distributions for altering product use impact system level objectives.
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Zadbood, Amineh, and Steven Hoffenson. "Agent-Based Modeling of Automobile Producer and Consumer Behavior to Support Design for Market Systems Analysis." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-68351.

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Improving design for market systems analysis relies on understanding the motivations and interactions among producers and consumers. Producers should theoretically develop their strategies for designing new products based on consumer demand and the expected profits from their sales. In this study, an agent-based modeling approach is proposed to simulate consumer and producer behavior for use in market systems analysis, and it is demonstrated through a simplified automobile market. In the model, consumers make heterogeneous purchasing decisions based on product attributes, which provides the producers with insights into their preferences and how to improve upon these design attributes over time. Emergent behavior of the model shows that analyzing the behavior of consumers provides the opportunity for producers to compete which one another with different strategies to improve their designs by investing in technology improvements. This lays the foundation for future work that can model how different business and regulatory strategies, social structures, and policies influence consumer and producer behavior, which in turn influences economic, environmental, and social impacts.
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Hou, Jiang-Liang, and Ting-Gin Chen. "An RFID-Based Shopping Service System for Retailers." In ASME 2009 International Manufacturing Science and Engineering Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/msec2009-84305.

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With the rapid development of global economy and great improvement on life quality of consumers, the consumer shopping behaviors have been changed significantly. Modern retailers have put intensive effort on merchandise arrangement in order to satisfy the consumer demands on merchandise shopping. However, most retailers do not provide satisfactory shopping services to customers. For instance, without a customized shopping recommendation for each individual customer, consumers have to spend a lot of time for merchandise selection. Furthermore, most large-spaced retailers merely utilize signs in front the aisles of specific merchandise areas to direct consumers, which cannot provide an accurate guidance for merchandise search. Therefore, regarding the shopping services of a modern retailer, this research develops a customized merchandise recommendation algorithm (CMRA) and a shopping route determination and guidance algorithm (SRDGA). Based on the proposed algorithms, a Shopping Service System (3S-System) is established by integrating the RFID technology. Considering the consumer demands, consumer shopping preferences and market promotion plans, this research proposes an integrated, heuristic methodology to provide a customized shopping list, route recommendation and real-time direction guidance for consumer shopping. Moreover, based on the proposed methodology, a Shopping Service System (3S-System) is established, and a simulated market is created in order to verify the feasibility of the proposed model. The verification results show that the system can offer customers appropriate shopping route recommendation in a short time and could achieve real-time guidance. As a whole, this research provides a methodology and system to provide effective shopping services for consumers and as a result the shopping service quality of modern retailers can be enhanced and the sales volume of merchandises can be increased.
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Pataki, Eva, and Andras Sagi. "Consumer behavior model and social welfare optimization." In 2010 11th International Symposium on Computational Intelligence and Informatics (CINTI). IEEE, 2010. http://dx.doi.org/10.1109/cinti.2010.5672230.

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Reports on the topic "Consumer behaviour model"

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Nevo, Aviv. Empirical Models of Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, October 2010. http://dx.doi.org/10.3386/w16511.

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Grainger, Matthew, Simone Piras, Simone Righi, Marco Setti, Gavin Stewart, and Matteo Vittuari. Integrated model of consumer behaviours in relation to food waste : Behavioural economics : D4.4 Linking Bayesian and agent-based models to assess consumer food waste. Netherlands: REFRESH, 2019. http://dx.doi.org/10.18174/477976.

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Li, Ailin, and Yingjiao Xu. Chinese Consumers� Adoption Behaviors Toward Virtual Fitting Rooms: From the Perspective of Technology Acceptance Model. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8331.

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