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Dissertations / Theses on the topic 'Consumer behaviour model'

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Published: 4 June 2021
Last updated: 16 February 2022

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1

Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.

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The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they express their own attitudes, values, thoughts, feelings and behaviours in this regard. Organisations have taken cognisance of these trends and taken steps to exploit the opportunity by developing goods and services aimed at meeting the demands of the new consumer. This, in spite of the fact that knowledge of the variables, specifically green consumer profiles, awareness, knowledge and trust in influencing purchasing behaviour remains incomplete. The purpose of this treatise was to determine a clearer understanding of the relevance of these variables to enable marketers to craft more effective marketing strategies, thereby unlocking the profit potential of the green consumer. A model for green product purchasing behaviour was proposed based on extant literature and an empirical evaluation. An empirical analysis was conducted on a sample of 597 consumers over the age of 18 within the Fast Moving Consumable Goods (FMCG) sector in South Africa. The main goal was to establish the relationships of the hypothesised model between the independent variables of green consumer profiles, green product trust, green product awareness and green product knowledge with the dependant variable green product purchase behaviour. There was a high prevalence of African and European female respondents in the 26 to 55 age group, living and working in the coastal areas of South Africa, predominantly Port Elizabeth, earning an income between 10 000 and 30 000 rand per month. The sample was consistent with the psychographic profile of the green consumer as described in the literature, which is characterised as a consumer that takes personal responsibility for environmental solutions, who believes they can make a contribution to solving environmental issues, incorporates green living into daily lives, considers environmental issues when making purchasing decisions, is knowledgeable of, deliberately seeks out and is prepared to pay a premium for environmentally friendly products. When analysing the relationships and the significances of the differences of the independent variables to the dependant variable in the hypothesised model, it was established that the independent variables green consumer profiles, green product awareness and green product trust were significantly related to the dependent variable. A MODEL FOR GREEN PRODUCT PURCHASING BEHAVIOUR green product purchase behaviour. This was in line with and supported the reviewed literature in this regard. It was also established that green product knowledge did not reflect any significant relationship to green product purchase behaviour. This finding did not correspond with the literature as significant relationships with green product knowledge and general environmental behaviour including green product purchase behaviours have been established therein. The findings further demonstrated that the independent variable green consumer profiles displayed the most significant relationship to green product purchase behaviour, followed by green product awareness and then green product trust. When considering the significance in the differences in strengths of these relationships it was noted that although green product awareness and trust may influence green product purchase behaviours it was a combination of psychographic variables reflecting a consumer’s general attitudes and beliefs towards the green agenda that displays the most significant relationship to green product purchase behaviour. Despite the fact that the study was limited to the South African FMCG sector, the profile of the green consumer in the literature was dated, the cause and effect relationships between the variables were not tested and the fact that the hypothesised model was limited to only four independent variables, the above findings may, from a marketing perspective, have practical application for marketing strategies aimed at increasing green product purchasing behaviour. The results imply that directing green marketing initiatives to consumers that are most inclined to purchase and consume green goods or services being those that fall within the biographical and psychographic parameters outlined in this treatise will result in the desired outcomes. Furthermore, marketers should also pursue initiatives that are known to support and increase the amount of green product trust that consumers have in green products, green communications and the organisation. Marketers can also benefit from well formulated green awareness campaigns as the success of these campaigns will yield greater green product awareness which could increase green product purchase behaviours and purchases of green products still further.
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Pollard, Mike. "Environmentally friendly products : a comprehensive model of consumer buying behaviour." Thesis, Kingston University, 2000. http://eprints.kingston.ac.uk/20658/.

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This study has attempted to contribute to the advancement of knowledge within the domain of consumer behaviour, and more specifically, to provide a greater understanding of the influences on consumers' intention to purchase environmentally friendly (EF) products. The impetus for this study stems from a general consensus that marketers recognise that green issues will not disappear and that the environment will continue to be a critical business issue. It is furthermore suggested that green marketing is taking shape as one of the key business strategies of the future. At the same time it is true to say that prevailing economic conditions have hindered green marketing efforts. Such findings must be balanced by reports that point out that although the popularity of environmentalism has declined, consumers are still concerned about this issue. However studies on the subject appear to be largely descriptive and narrow in focus, i.e. propositions appear to be based on personal experiences and inductive augmentation. Furthermore, most of the literature is either simplistic in its conception or lacks clear/robust conceptual frameworks, and consequently the generalisability of the findings are in question. Therefore, there is a paucity of theoretically sound and empirically substantiated information regarding the influences on consumers' intention to buy EF products. Accordingly, the main aim of this research is the development and testing of a comprehensive model of consumers' intention to purchase EF products. In order to fulfil this aim, the research is grounded in a well established theoretical model, i.e. the Theory of Planned Behaviour (TPB), which, including past experience, formed the core of the proposed model. The TPB has been augmented by three influences identified in extant literature, i.e. social and cultural, company and marketing and experiential. Given the wide diversity of EF products available the scope of the study was narrowed to the clothes washing detergent product segment of the household cleaning market. Twelve hypotheses were formulated and a complex research process (comprising of four surveys and a sample of 300 members of the Co op supermarket chain) extending over a period of fourteen months was designed and undertaken to apply/test the proposed model. Overall the research makes the following theoretical and managerial contributions to the theory and practice of consumer behaviour within the EF products domain. Theoretical contributions: This thesis offers a comprehensive model of consumers' intention to purchase EF products. More specifically, in attempting to develop more appropriate measures of environmental consciousness (EC), this research has uncovered a more complex, than initially defined structure of this construct. In addition, existing conceptualisations of measures of EC have been expanded through the introduction of another facet, i.e. 'future environmental problems' and the boundary conditions of the TPB have been tested. Managerial contributions: This research has provided a set of broadly defined managerial guidelines that practitioners can use to gain a better understanding of the green consumer. Finally, it is believed that the research presented here has made an original contribution to the scholarly study and literate on consumer behaviour. More specifically, it has provided a theoretically supported model on consumers' intention to purchase EF products.
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Bergius, Andreas, and Jenny Kragell. "In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value." Thesis, Linköping University, Department of Management and Economics, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-804.

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Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also the terms buying behaviour and value. The first term, buying behaviour, is the understanding of what precedes the purchase, and the second refers to the customer’s perceived value. We believe that these three important concepts have not been sufficiently explored as one. We will investigate the concepts individually and finally join them together as one model.

Purpose: We set out to create a model that integrates the concepts of consumer behaviour and value with the concept of the product. Method: The study is to a large extent theoretical. A small number of interviews have been conducted at the two automotive companies Saab and Porsche, and also with owners of these cars respectively. This empiricism complements the thesis, and shows examples of how theory exists in practice.

Results: We have found a way of effectively combining the three concepts product, value and buying behaviour - a model that explains how value and buying behaviour are integrated into the product concept. Our results should be interesting for anyone wanting to understand that products should be considered as more than just the physical object. Products are also closely connected with intangible issues like lifestyle, belonging, image etc. The concept of the product can better be understood when looking at the product in this"three-dimensional"way. We wish the reader much pleasure.


Bakgrund: Produktkonceptet är ett mångfacetterat problem, och innehåller begrepp som kärnvärden, materiella och immateriella produkter, service, garantier etc. Det är en tät djungel av information gällande vad en produkt kan sägas vara. Nära knutet till produktkonceptet är även termerna köpbeteende och värde. Den första termen, köpbeteende, är förståelsen för vad som föregår köpet, och den andra syftar till kundens upplevda värde. Vi tror att dessa tre viktiga koncept inte utforskats tillräckligt som en enhet. Vi kommer undersöka de tre koncepten individuellt, och slutligen sammanföra dem till en modell.

Syfte: Vi ämnar skapa en model som integrerar koncepten konsument beteende och värde med produktkonceptet. Metod: Studien är i stor utsträckning teoretisk. Ett litet antal intervjuer har utförts på de två biltillverkande företagen Saab och Porsche, och även med ägare av dessa respektive bilar. Denna empiri kompletterar uppsatsen, och ger exempel på hur teori existerar i praktiken.

Resultat: Vi har funnit ett sätt att effektivt kombinera de tre koncepten produkt, kundvärde och köpbeteende - en modell som förklarar hur värde och köpbeteende är integrerade i produktkonceptet. Våra resultat torde vara intressanta för den som vill förstå att produkter måste ses som mer än bara det fysiska objektet. Produkter är nära sammankopplade med immateriella begrepp som livsstil, tillhörande, image etc. Produktkonceptet förstås bättre efter att använt detta"tredimensionella"synsätt. Vi önskar läsaren mycket nöje.

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Chester, Yayoi. "A model of consumer buyer behaviour relating to the sponsorship of major sporting events in Australia." Swinburne Research Bank, 2007. http://hdl.handle.net/1959.3/35001.

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5

Alver, Melis, and Haris Kurtisi. "Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53207.

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From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic.
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Johnson, Richard. "Factors affecting intent to use consumer genetic tests : a revised technology acceptance model." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24001.

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Genetic testing offers disease diagnosis and other information based on genetic material provided by an individual. Direct to consumer genetic tests bypass clinicianadministered tests in favour of direct sales and usage by consumers. The relative newness of consumer genetic testing to the South African market provides an opportunity for understanding the factors that would drive adoption of these products. An established technology acceptance model was enriched with factors important to clinical genetic testing and individual innovativeness. The model was tested through an online questionnaire with a nonprobability sample of 109 individuals. Factors including performance expectancy, social influence and discrimination concerns, were found to exhibit significant influence on consumers’ behavioural intention to use consumer genetic tests. These findings provide a theoretical framework of individuals’ attributes of importance for marketing and sales of consumer genetic tests. Copyright
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
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7

Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.

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This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of each segment is identified addressing variations in the process and process outcome for different groups. In addition, market-level behaviour investigates the actual behaviour of consumers in relation with different retailers in the market; it is based on the aggregated behaviour of 60,000 individuals. Not only behaviour in a particular website but also cross-visiting behaviour of consumers comparing multiple retailers is examined. For this purpose, a multi-level mixed-method approach is designed. Video recording sessions, think-aloud method, interviews and questionnaires are used to capture the dynamic decision-making process, segment consumers and measure the outcome of the process at individual level. Business process modeling approach and an adaptation of path configuration method are selected for modelling the process. Data from an Internet panel data provider, comScore, is analyzed to explore the market-behaviour of consumers visiting multiple retailers. A set of measurement frameworks, that have been developed to fully exploit the research potential of Internet panel data, are designed for this research. Two sectors of banking and mobile network providers are selected; this research methodology enables a much more detailed evaluation of online behaviour and can be applied in other consumer markets.A conceptual model of online purchase decision making is proposed synthesizing theory from three disciplines: consumer behaviour, decision analysis and Information Systems. This model is able to explain the complexities and dynamic nature of real-life decision-making processes. The results of individual-level analysis show that the synthesized model has an enhanced descriptive power. Purchase decision-making processes in the two sectors appear to be highly complex with a large number of iterations, being more unstructured in banking sector. The process is found to be influenced by the both individual characteristics and each segment exhibits a certain typology of behaviour. Behaviour in terms of the way stages are performed is identical across the two sectors; whereas it differs in relation to intensity of decision-making cycles, duration of the process and the process outcome, being a function of product/ market characteristics.The findings of market-level analysis revealed that banking websites are preliminary visited for using online banking services; despite the high portion of visitors, the intensity of research in these websites is low. On the contrary, mobile network providers attract a higher portion of consumers with purchase intentions and enjoy more intensive research. Consumers have a small consideration set in both sectors; and consider certain banks/providers rather than using the accessibility of all alterative on the Internet. It is evident that comparison sites play an important role in both markets affecting the behaviour of online consumers. Finally, the research stresses the use of the Internet as a complementary channel offering specific benefits in each sector.
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Yani, de Soriano Marie Mirella. "An empirical examination of the behavioural perspective model of consumer choice in a Latin American context." Thesis, Keele University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.341242.

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Gu, Cheng. "Status Consumption in High Tech Products Upgrading Purchase: A Study of the Extended Theory of Planned Behaviour Model." Thesis, Université d'Ottawa / University of Ottawa, 2017. http://hdl.handle.net/10393/35839.

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The smartphones’ market is characterized by its fast evolving environment. In such an environment, the key concern for each company is how to continually encourage consumers to upgrade to the latest version before their existing model expires, which also highlights the importance of continual product enhancement. Consumers choose high-tech products not only for their functional values, but also for their symbolic values. This phenomenon is even more prevalent among products that tend to be conspicuously consumed. The high portability and multi-functional capabilities of smartphones make their use highly visible to users’ social surroundings, and consumers may choose to upgrade their existing smartphones for the perceived symbolic values provided by newer and enhanced models. The great success of the iPhone inspired the current research to further investigate the antecedents of upgrade intention and to uncover the symbolic value that smartphones provide to consumers. Reference group conformity is not the only way to fulfill symbolic values of selected products. Consumers also have the tendency to actively express their ideal self-image through acquiring and displaying material symbols and an ideal self-image sometimes also refers to a self-image with higher social status. Building upon the Theory of Planned Behavior (Ajzen, 1991), the proposed research model also explores the possible moderating effect of status consumption on the TPB model. A survey will be administered to university students (smartphone users) to collect primary data to measure the effectiveness of the new proposed research model. The results of this study provided a better understanding of consumers’ upgrading purchase intentions toward smartphones. Additionally, this study finds that status consumption is partially related to smartphone purchases, which could also be extended to other technological products categories.
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GUSTAVSSON, RIKARD, and KJELLGREN CHRISTOPHER GUSTAFSSON. "The Strategic Retail Model : Understanding the Challenges of the Future of Retailing." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17382.

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Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. Additionally, the thesis aims to examine the significance of the strategic retail model in regards to the future of retailing in a fashion context. Method The study is characterised by a qualitative nature, conducted with an abductive approach. The background has been rooted in reality, taking in account the digital revolution, the assumption that traditional marketing is dead and current retail trends. The problem discussion has been based in an academic approach where the concept of business models has been elaborated, along with a presentation of the traditional marketing mix and criticism of its changing nature. The empirical data collection has been conducted through nine interviews, seven face-to-face interviews and two online interviews. The strategic retail model has been verified through an empirical study and a second stage of literature review. Conclusion In a market where the consumer empowerment has fundamentally affected the retail environment, and traditional marketing has lost its former importance, the issue regarding the future of retailing remains. It could therefore be assumed that the significance of the strategic retail model is high. By managing each constituent and consistently strive to achieve an integration of the consumer focus in the strategic retail model, the four constituents and translated underlying consumer understanding is unified.
Program: Master Programme in Fashion Management
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Daly, Timothy Michael. "Conflict management in consumer behaviour : examining the effect of preferred conflict management style on propensity to bargain." UWA Business School, 2009. http://theses.library.uwa.edu.au/adt-WU2010.0040.

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This thesis focuses on two under-researched areas of consumer behaviour: conflict handling styles and consumer bargaining. As illustrated in this thesis, consumer bargaining is a substantial and important behaviour that has rarely been studied from a consumer perspective. Further, conflict handling, which is considered an important and wellresearched phenomenon in an organisational context, has been rarely applied to consumer behaviour, despite the potential for conflict in many areas. The aims of this thesis were to a) examine consumer bargaining behaviour across a variety of culturally diverse nations; b) develop and validate a new instrument to measure conflict handling styles; and c) examine the relationships between the likelihood of consumer bargaining, preferred conflict handling styles, and personal values. Consumer bargaining was found to be common in both developed and developing nations. Respondents from Australia and Germany reported bargaining for a broad range of products that vary in their prices, including cars, electronics, appliances, clothing, and computers. Bargaining in South Korea was even more common, including everyday purchases like clothing, and food and drink. Finally, bargaining in Brazil was almost as common as in South Korea, and also included expensive consumer durable purchases, such as electronic products and cars, in addition to everyday purchases, such as clothing, and food and drink. The conflict handling style instrument developed in this project had convergent validity with existing ratings scales, reproduced the theorised structure of the dual-concerns model of conflict handling, and had predictive validity in a service recovery context. The benefits iii of the new scale over existing ratings scales include: a) capturing relative preference for the conflict handling styles; b) reduction of sources of common method variance; c) reduction of ratings scale response biases; and d) reduction of numerical effect biases, such as different perceived distances between response categories. The newly developed scale was also used to assess the hypothesised relationships between personal values, conflict handling styles, and consumer bargaining intensity in a developed Western country (Germany). As expected, the dominate conflict handling style was positively related, while the avoid conflict handling style was negatively related to consumer bargaining intensity. Although no relationship was found between personal values and consumer bargaining intensity, personal values were found to be an antecedent of conflict handling styles. Specifically, the power value type was found to be a positive predictor of the dominate conflict handling style, while benevolence and social universalism were found to be positive predictors of the integrate conflict handling style.
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Dicks, Emmerentia Gertruida. "A model of consumers' perceptions of food additives and consequent purchasing behaviour / Emmerentia Gertruida Dicks." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1608.

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Parker, Don James. "A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour." Thesis, University of South Wales, 2014. https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html.

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This thesis gains an insight into advertising and integrated marketing communications with an exploration of the relationships between advertisers and consumers at the meso level of interface between the two groups. As an initial investigation into advertising and integrated marketing communications and its relationships to consumers’ behaviour, the inquiry develops by exploring an alternative lineage of interpretive consumer research. The two areas of focus emerging from the literature review are the concepts of manufacturing consent (Herman and Chomsky, 2002) as the macro advertiser/sender level of behaviour and the concept of motivational behaviour research (Tadajewski, 2006) as the micro consumer/receiver level of behaviour. The study utilises a mixed methods research design to explore the interface between advertisers and consumers. From the analysis of the commonalites and variances within the data, a mapping of behaviour between the two groups presented a new and unexpected set of interactions. Interactions that reflect the Foundation Premises within the work of Vargo and Lush (2008) by developing an emergent conceptual model.
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Malindi, Happy Edward. "A framework to measure customers' perceptions on the quality of red meat / H.E. Malindi." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4461.

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This preliminary study investigated the factors which influence consumer choice of beef. A questionnaire and sensory evaluation considered the level of importance which consumers attached to the sensory (intrinsic attributes) properties of beef as compared to extrinsic factors. It was found that consumers use sensory properties to predict the freshness and overall eating quality, but they can also misinterpret the quality cues. Consumers made it clear that the freshness and the place of purchase played a prominent role in their decision to purchase red meat because they perceive the retailer to be an integral part of the overall quality assessment with regard to the purchase process of mutton and beef. The Total Food Quality Model is used as the frame of reference for analysing the way in which consumers perceive meat quality. The way in which consumers form expectations about the quality at the point of purcha7se, based on their own experience and information cues available in the shopping environment, is described as well as the way in which quality is experienced in the home during and after meal preparation. The relationship between quality expectations and quality experience and its implications for consumer satisfaction and repeat purchase intent is addressed. The study collected data by means of a questionnaire to evaluate the quality perceptions of beef. Cronbach alpha as reliability coefficient recorded high levels of reliability and the factor analysis revealed that only one factor, namely that of quality considerations is present in the analysis. Furthermore, the building on the insights obtained on subjective quality perception, possibilities for consumer–oriented product development in the meat sector are addressed. Issues dealt with here are branding, differentiation by taste, healthiness and convenience.
Thesis (M.Sc. (Computer Science))--North-West University, Potchefstroom Campus, 2011.
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Bojanowicz, Weronika, Lina Mattsson, and Heidi Nilsson. "Going Lean and Green on Your Mobile Machine : A Quantitative Marketing Placebo Effect Study on Eco-Labelled Technology." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54342.

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The environmental concern has become a well discussed topic within today’s society and as a result awareness of the impact human behaviour has on the environment is continuously increasing. This concern is something companies take advantage of when marketing, as for instance by promoting their products or services as eco-labelled. Eco-labelled products have further shown to involve a lot of consumer opinions, and are thus common to study in relation to consumer attitudes. Theories also show that eco-labelled goods have been idealised in favour of conventional ones, referred to as a marketing placebo effect. In connection to this, companies have started to point interest at eco-labelled technology, which has become a recent phenomenon attracting attention. Nonetheless, the existing theory regarding this phenomenon has been mainly applied on specific areas, such as the food industry. The purpose of this study was therefore to explain the marketing placebo effect on eco-labelled technology. 162 experiments were conducted using one experiment group and one control group, in order to be able to detect an eventual marketing placebo effect when implementing an eco-label, using attitudes as an influencer. Based on the results, it was revealed that attitudes are crucial to take into consideration when applying an eco-label in a technology context. This as it was concluded that attitudes act as a trigger evoking a marketing placebo effect. The findings from this study contradicts current theories on how different factors cooperate in the process of a marketing placebo effect, and advances has thus been made in how the marketing placebo effect works when applied in a technology context.
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Burenius, Johanna, and Louise Lien. "Becoming Vegan : Consumers’ perceived barriers when transitioning to a vegan diet." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447552.

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This qualitative study aims to identify challenges experienced amongst consumers in Stockholm when transitioning to a vegan diet. Five consumers between the ages of 24-27 have during a period of one month assumed the task of transitioning to a vegan diet. The results were analyzed through the lens of The Multidisciplinary Model of the main factors affecting consumer behaviour in the food domain and as well as the Cognitive dissonance theory to enable a deeper analysis. The study shows that information, supply and psychological influences are three main areas in which barriers are present. Lack of marketing in store and online, lack of clear labeling on products and lack of supply in both stores and restaurants were the most apparent challenges experienced amongst consumers which can be barriers when transitioning to a vegan diet. Furthermore, psychological influences that were perceived as barriers by the consumers was the presence of dissonance and the feeling of lack of support and inspiration.
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Renwick, Frank W. "Nodal body image : a socio-psychological theory, hierarchy and model applied to consumer behaviour and the marketing of female self-enhancement products." Thesis, Lancaster University, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.278376.

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Damsjö, Evelina, Fanni Mattsson, and Amanda Olsson. "A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104588.

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Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. The research focused exclusively on Swedish female millennials who are active social media users.    The research used a deductive approach by formulating hypotheses based on already existing theories. The explanatory design was used when aiming to investigate a causal relationship between two variables, i.e., prior to the pandemic compared to today. Further, a quantitative strategy was used by collecting primary data through a questionnaire, which thereafter was analysed through SPSS, using the paired sample t-test. To target the desired sample a convenience sampling method was used which collected a total of 226 respondents, with 197 valid participants. The sample was collected through several Facebook groups, combined with the utilizing of the authors own social media channels. Since this study aimed to measure engagement, the key concepts were converted in the survey questions to more specific terms, by a modified existing scale. Indicators were established to be able to measure the engagement under controlled conditions.   Furthermore, the results from the statistical tests resulted in a p-value to confirm or reject the null hypothesis, followed by a correlation coefficient value to determine the strength of the relationship. The empirical findings combined indicated significant evidence that because of the social constraints since the COVID-19 outbreak, there has been an increased engagement in the post-purchase behaviour on social media for Swedish female millennials. This was confirmed through a p-value of 0.000 in the t-tests for all seven hypotheses. Furthermore, all tests show correlation values between 0.449 and 0.617, which means that all the existing relationships are positive.    This means that during the period when COVID-19 has been an active societal problem with all its effects, the new living conditions have entailed an increased involvement in post-purchase behaviour on social media for Swedish female millennials. If corporations take these changed behaviours in consideration and adapt the marketing strategy accordingly, it  can contribute to increased sales as the credibility of the brand gets strengthened through the transparency that the customer base values.
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Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.

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Pleasant, Jamie Tyrone. "A model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)." Diss., Georgia Institute of Technology, 1999. http://hdl.handle.net/1853/29519.

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Chung, Sean. "The role of culture in service quality : a cross-national study in Britain and Trinidad and Tobago." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-culture-in-service-quality-a-crossnational-study-in-britain-and-trinidad-and-tobago(d335d918-3d93-4bdb-842e-f424a8d4e217).html.

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The primary aim of this thesis was to explore the role culture plays in service delivery, more specifically on consumers' perceptions of service quality and its potential impact on complaint behaviour. A key premise of the thesis was that prominent models of service quality are conceptualized largely in western contexts without considering conceptual meaning in various contexts or nuances of meaning. Furthermore, there may indeed be unique aspects of culture in each context not yet identified in the extant literature. With this in mind, a qualitative approach was employed in order to gain an in-depth understanding of consumers' perceptions. The thesis was conducted in three stages culminating in three separate papers. Stage 1 involved a student sample of Trinidad and Tobago nationals currently enrolled at university in the North West region of the UK. Generally this stage served as a pilot for the larger cross-national study. Interview data and subsequent thematic analyses culminated in a holistic, multi-dimensional hierarchical framework labelled Conceptualization of Service Quality in Cultural Context (CSQCC). Within this framework two key cultural triggers called Culture of Closeness and Culture of Servitude where found to have an overarching influence on all variables in the model. As well as uniquely including culture, the CSQCC also encompasses human resources and operational variables not included in traditional service quality models namely Employee Work Ethic/Attitudes, Organizational Responsibility and Customer Responsibility. Stage 2 which included samples of British and Trinidad and Tobago nationals, all currently living in their country of birth were part of the larger study sample. Findings from both country contexts indicate that the general structure of the CSQCC identified in Stage 1 is upheld demonstrating universality in terms of the range of factors consumers utilize in their evaluations of service quality, at least in Britain and the UK. Notwithstanding the similarities, the importance weightings for the universal aspects of the CSQCC framework appear to vary. Furthermore, cultural triggers again were found to have an overarching influence consumers' perceptions, two such triggers were identified for British nationals-British Reserve and Culture of Cordiality, and for Trinbagonian nationals two additional triggers-Festive Culture and Culture of Entitlement. Data for Stage 3 was collected at the same time at Stage 2 and involved a cross-national analysis of consumer complaint behaviour. Based on the empirical data a Cultural Framework of Consumer Complaint Behaviour (CFCCB) was proposed inclusive of consumers' behavioural processes and post-interaction behavioural outcomes. There are four key processes-cognitive, motivational, environmental and emotive-with emotions playing a central role. The unique cultural triggers identified in Stages 1 and 2 were also found to influence these behavioural processes which in turn impact behavioural outcomes. To the best of the researcher's knowledge such a holistic model as the CFCCB has not been previously conceptualized. There is no such thing as "culture-free" behaviour; culture and human behaviour are deeply intertwined, and thus multinationals and global firms need to be environmentally sensitive, identify the cultural triggers in potential markets, and assess their likely impact on service quality delivery.
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Taylor, Tish Frances. "A concessionaire model for food and beverage operations in South African National Parks / Tish Frances Taylor." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9452.

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In recent years, protected areas have come under pressure due to the budget cuts of government. As a result, national parks have had to devise strategies by means of which they are able to generate additional revenue, in order to remain competitive. Such a strategy is the introduction of public-private partnerships, which allows the private sector to operate certain lodging facilities, restaurants and shops within parks. SANParks introduced their commercialization strategy in 2000 and overall it has been a success. However, despite earning much needed revenue; there are many complaints from tourists regarding the food and beverage concessions. Research regarding travel food consumption is in its infancy and is lacking in social science research. The importance of travel dining cannot be understated as it constitutes approximately 25% of tourist expenditure and as such contributes to the economic receipts of a destination. The importance of understanding the wants and needs of tourists with reference to food and beverage will enable destinations to realise the full economic potential of the tourism experience. It has been postulated that food consumption no longer forms part of the ‘supporting’ experience but is in fact a ‘peak’ tourist experience and as such can impair the total tourist experience if tourists are not satisfied with food and beverage consumption at a destination. SANParks does not offer a wide variety of food and beverage facilities and it is of utmost importance that the facilities that are available, cater to the requirements of tourists. The purpose of this study was to construct a model for concessionaire food and beverage operations at SANParks. This was done by targeting tourists who visit SANParks and inquiring as to their preferences with regard to restaurants and shop facilities. The questionnaire for the study was posted on SANParks’ website for a period of three weeks and consisted of four sections, namely a demographic section, a section related to food service brands, a section regarding restaurants and the last section regarding shop facilities. The data was analysed to provide information needed to construct a model for concessionaire food and beverage operations in SANParks. Data provided a demographic profile of tourists to SANParks, factors analysis provided restaurant and take-away factors, ANOVA and t-tests allowed comparisons of factors with demographics and lastly structural equation modelling which provided goodness of fit indices for the proposed model.
Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013
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Holmberg, Niclas, and Richard Frank. "Tack för kaffet! : - en analys av konsumentbeteende hos Premium Coffees potentiella kunder." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127045.

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Hur resonerar potentiella kunder kring inköp av produkten som ens företag tillhandahåller? En av de främsta frågorna hos en marknadsförare, men också en fråga som är aktuell i vår marknadsekonomi i stort. Konsumentbeteende är därför ett givet fält inom företagsekonomin. Men hur går det till när konsumenten är ett företag? Vilka aspekter är viktiga och varför? Vilka marknadsföringsinsatser bör genomföras utifrån denna adderade förståelse? Det är utgångspunkten för denna uppsats. För att kunna svara på dessa frågor har en ny konsumentbeteendemodell utarbetats, vilket skett utifrån befintliga teorier inom konsumentbeteende och då särskilt den så kallade svarta lådan-modellen. Målet med modellen är att kasta ljus över relevanta aspekter och processer som beaktas och gås igenom i samband med inköp inom ett företag.

Studien avser inköp av kaffemaskiner avgränsat till potentiella kunder för kaffe- och kaffemaskinleverantören Premium Coffee och dess produkt Nespresso, med betoning på större företag i Stockholmsområdet. Informationsinsamlingen har skett med hjälp av enkäter per mail.

Utifrån vår empiri och analys av denna har vi gjort antagandet att priset är den absolut mest styrande faktorn för gruppen. Det verkar dock som om man kan tänka sig att betala mer om detta ”mer” är konkret och efterfrågat. Hit verkar inte en godare smak och möjligheter till varumärkesbyggande finnas utan snarare värden som miljövänlighet, kvalité och hållbarhet. Vidare kan vi också anta att inköp nästan alltid sker via anbud.

Utifrån detta kan man dra slutsatser kring vilka insatser som skulle kunna genomföras. Hit hör att berättiga sitt ändå högre pris, men också utforma ett bättre svar på miljöfrågorna och en uppväxling av positioneringsaktiviteterna.


How do potential customers reason concerning the purchase of a product supplied? This is one of the main issues for a marketer, but also an issue that is current in our market economy at large. Consumer behaviour is a given field of business economy. But how does this work when the consumer is a company? What marketing efforts should be implemented based on these new findings? This is the starting point of this essay. To answer these questions, a new consumer model, has therefore, been developed, which is based on existing theories of consumer behaviour and in particular the so-called black box model. The goal of the model is to shed light on the relevant aspects and processes that are reviewed and considered in connection to the purchase of an enterprise.

The study relates to the purchase of coffee machines to the limited prospects for the coffee and coffee machine supplier Coffee Premium, with an emphasis on large companies in the Stockholm region. Information has been collected using questionnaires by mail.

Based on our empirical data, we can assume that price is the absolutely most governing factor for the group. They are however willing to pay for more if this "more" is defined and demanded. It does not seem as a better taste and the ability to strengthen the brand are aspects considered as such but rather aspects as quality and durability. Furthermore, we can also assume that the purchase is almost always done through tenders.

Based on this we are able to draw a number of conclusions about what actions that could be implemented. These include, for example, to review the pricing, combined with the aim to justify the higher prices, but also design a better response to environmental issues and an up shift of positioning activities.

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Zhang, Wenqing. "Operational model with consumer behavior considerations." Thesis, McGill University, 2012. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=107768.

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In the consumer market, demand for a product is ultimately determined by the collective purchase decisions of consumers. Understanding the drivers and implications of consumer purchase behavior is often of pivotal importance for firms. This dissertation considers several operational models that incorporate consumer behavior. We study how operational decisions, such as pricing, advertising spending, and product variety, can be used as levers to manage consumer demand in order to boost firm profitability.First, we develop game theoretical models to analyze the effectiveness of advertising-related corporate social responsibility (CSR) practices in discouraging the consumption of unhealthy foods. Childhood obesity is one of the major concerns around the world often attributed to children's increased calorie consumption and lack of physical activity. As part of their CSR programs, several major food manufacturers have adopted advertising initiatives that limit the advertising of unhealthy food categories to children, based on the belief that less advertising would lead to less consumption in those food categories. However, food manufacturers usually distribute products to consumers through retailers, whose advertising is not bound by those initiative programs. This essay studies a Stackelberg competition in a supply chain where a manufacturer sells a single unhealthy food product to customers through a single retailer. We show that the effectiveness of advertising initiatives is critically dependent on the spillover effect and sensitivities of manufacturer advertising and retailer advertising, as well as on the power distribution between the manufacturer and the retailer in the supply chain. Put simply, an advertising initiative is usually more effective if the advertising level of the supply chain leader is restricted. Interestingly, we show that sales of an unhealthy food product can increase as an advertising initiative becomes more stringent.Second, we investigate whether and how a firm's optimal pricing and product variety decisions change with strategic, forward-looking consumer behavior. We consider a monopolist that sells vertically differentiated products. The monopolist decides on prices over time to maximize his profit from selling two products. Consumers weigh the expected payoffs of purchasing different products at different times, and decide when and where to purchase in order to maximize their individual surpluses. Our results show that, other than cost structure, strategic consumer behavior also plays an important role in determining the product variety. We conduct numerical experiments to illustrate our results and generate insights into the role of strategic customer behavior. Not surprisingly, we see that strategic customer behavior decreases the firm's profits. Interestingly, we show that sometimes firms strategically commit to static pricing policies, and systematically vary their product portfolio over time. Our work differs from much of the existing work on product variety by explicitly modelling consumer purchase decisions over time, and by illustrating that a static product portfolio is not necessarily sub-optimal and can lead to a significant profit increase.
Dans le marché de la consommation, la demande pour un produit est finalement déterminée par les décisions d'achat collectif des consommateurs. Comprendre les pilotes et les implications du comportement d'achat du consommateur est souvent d'une importance cruciale pour les entreprises. Cette thèse examine plusieurs modèles opérationnels qui intègrent le comportement des consommateurs. Nous étudions comment les décisions opérationnelles, comme la tarification, les dépenses de publicité, et la variété des produits, peuvent être utilisées comme leviers pour gérer la demande des consommateurs afin de stimuler la rentabilité de l'entreprise.Tout d'abord, nous développons des modèles théoriques de jeu pour analyser l'efficacité de la publicité liée responsabilité sociale des entreprises (RSE) pour décourager la consommation d'aliments malsains. L'obésité infantile est l'une des préoccupations majeures dans le monde souvent attribuée à la consommation calorique des enfants et du manque d'activité physique. Dans le cadre de leurs programmes de RSE, plusieurs fabricants de produits alimentaires majeurs ont adopté des initiatives publicitaires qui limitent la publicité sur les catégories d'aliments malsains auprès des enfants, basée sur la croyance que si on emploie moins de publicité, il y aura moins de consommation des produits alimentaires malsains. Cependant, vu que il y a plusieurs détaillants qui n'ont pas adoptés on appuyer les initiatives de réduire la publicité des aliments malsains, ces détaillants pour suivent lui ventes sans limites. Cet recherche étudie une concurrence de Stackelberg dans une chaîne d'approvisionnement où un fabricant vend un produit alimentaire unique malsain aux clients grâce à un seul détaillant. Nous montrons que l'efficacité des initiatives de publicité dépend de façon critique sur l'effet de débordement et les sensibilités de la publicité et la publicité du fabricant détaillant, ainsi que sur la répartition de puissance entre le fabricant et le détaillant dans la chaîne d'approvisionnement. Plus simplement, une initiative publicitaire est généralement plus efficace si le niveau de publicité sur leader chaîne d'approvisionnement est limité. Fait intéressant, nous montrent que les ventes d'un produit alimentaire malsain peut augmenter à mesure que l'initiative de la publicité devient plus rigoureux.Deuxièmement, nous étudions si et comment une tarification optimale d'une entreprise et la variété des produits décisions stratégiques changent avec, le comportement des consommateurs prospectifs. Nous considérons un monopole qui vend des produits différenciés verticalement. Le monopoleur décide sur les prix au fil du temps afin de maximiser son profit de la vente de deux produits. Les consommateurs pèsent les gains attendus de l'achat de produits différents à des moments différents, et de décider quand et où acheter en vue de maximiser leur surplus individuels. Nos résultats montrent que, autre que la structure de coûts, le comportement des consommateurs stratégiques joue également un rôle important dans la détermination de la variété des produits. Nous menons des expériences numériques pour illustrer nos résultats et de générer un aperçu du rôle du comportement des clients stratégiques. Sans surprise, nous constatons que le comportement des clients stratégiques diminue les profits de l'entreprise. Fait intéressant, nous montrons que parfois les entreprises s'engagent de façon stratégique aux politiques de prix statiques, et systématiquement varier leur portefeuille de produits au fil du temps. Notre travail se distingue de la plupart des travaux existants sur la variété des produit par modélisation explicite des décisions d'achat des consommateurs au fil du temps, et en illustrant que le portefeuille de produit statique ne sont pas nécessairement sous-optimale et peut conduire à une augmentation de profits importants.
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Ryan, Mark Joseph 1978. "A Satisficing Model of Consumer Behavior." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/12095.

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xiii, 230 p. : ill. (some col.)
I develop a model in which a representative consumer selects an affordable consumption bundle, not as a single choice, but as the end result of a series of smaller, incremental purchase decisions. If the array of such incremental choices facing the consumer is sufficiently complex relative to the consumer's computational abilities, then the consumer may choose to employ a simplifying heuristic or rule-of-thumb to guide her behavior. I demonstrate the existence of a simple and well-defined example of such a strategy, based upon a satisficing decision rule. I further show that in the strategic setting defined by the interaction between consumers and firms that compete in prices, this satisficing strategy can form part of a Nash equilibrium, despite being ex ante only boundedly rational. The use of this satisficing demand strategy fundamentally alters the nature of price competition between firms (relative to the standard Bertrand model), changing the shape of the firm best response functions. The use of a satisficing strategy alters the incentives of firms, and these altered firm incentives lead to pricing behavior which has the effect of rationalizing the satisficing consumption strategy, so that a truly novel class of Nash equilibria in price-competing markets can be shown to exist under certain conditions. We explore the nature of this new class of equilibria, and find that equilibrium prices may be higher than those which would be obtained in the standard Bertrand case. In general, demand curves for each distinct good will have a kinked shape, similar to those found in 1939 papers by both Sweezy and Hall & Hitch. The Nash equilibrium profile will involve the kink in each demand curve coinciding with the equilibrium price for the corresponding good. The equilibrium price vector will therefore be robust to "small" fluctuations in cost (since marginal revenue is discontinuous at the equilibrium price), and under certain conditions, we find that prices may be upwardly flexible but downwardly rigid. We make an argument that the main results of the paper generalize from a representative agent setting to one with a population of heterogeneous consumers.
Committee in charge: Dr. Van Kolpin， Chairperson； Dr. Christopher J. Ellis， Member； Dr. Jeremy Piger， Member； Dr. Renee Irvin， Outside Member
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Bezuidenhout, Stephanie. "The application of usability principles to create web-based applications that achieve increased system usage." Thesis, University of the Western Cape, 2011. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_9304_1360850393.

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This research work investigates and reports on the contribution of usability and perceptual frameworks towards understanding and ultimately increasing usage of a sales website and a corporate marketing website for a major insurance company in South Africa. It investigates whether the application of usability principles to the sales web positively influences the usage of the sales web system as a tool by intermediaries, and in so doing help the organisation recoup their investment and lower operational costs. This financial services (traditionally insurance) company, like many organisations, is in the process of migrating key operational systems onto web platforms to take advantage of benefits such as the ubiquity of web access and services orientated architecture among others. The research reviewed key frameworks in the area of technology acceptance or usage namely  Nielsen‟s usability attributes (Nielsen, 2003)  The Technology Acceptance Model (TAM), (Davis, 1989) 
 The Theory of Reasoned Action (Fishbein &
Ajzen, 1975)  The Theory of Planned Behavior (Ajzen, 1985)
and derived a theoretical summative model (the Conceptual Research Model) that combined both usability and perceptual dimensions. The applicability of this summative model was empirically tested using quantitative data relating to system 
usage and user perception. Empirical evidence was gathered to prove and refine the Conceptual Research Model (CRM), and the data substantiated the inclusion of the constructs in the CRM, as well as the efficacy of the model in a financial services organisation. Through testing of the CRM, this research has also confirmed which specific attributes of usability can be focussed on to bring about positive change in users‟ usage behaviour and adoption of a website or web application.

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Tsou, Bennett T. "Value internalization and role-enactment as a model toward consumption a comparative study between the U.S.A. (Hartford) and China (Shanghai) /." online access from Digital Dissertation Consortium access full-text, 1986. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?8622728.

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Landeck, Michael. "Toward a Theory of Consumer Attitudes Regarding Products of Foreign Origin: a Multiattitude Expectancy-Value Approach." Thesis, North Texas State University, 1988. https://digital.library.unt.edu/ark:/67531/metadc332355/.

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This dissertation focuses generally on consumer behavior, and particularly on consumer attitudes toward products of foreign origin for the purpose of developing a theory that will assist in explaining and predicting this phenomenon. Existing research in the area of country of origin effects upon consumer attitudes toward foreign-made products demonstrates significant methodological limitations such as single cue approaches., The major objective of this dissertation is to contribute to the development of a theory based upon the expectancy-value attitude concept to better explain and predict consumer attitudes toward products of foreign origin. To achieve this objective, the research attempts to overcome the limitations identified in attitude research and specific methodological deficiencies in research focusing on attitudes toward products of foreign origin by: 1. utilizing the expectancy-value approach; 2. basing operationalization of the attitude concepts on Likert-like scales and subjective conditional probabilities; 3. measuring the operationalized attitudes both directly and indirectly via beliefs and evaluations; 4. simultaneously including multiple extrinsic cues; 5. including pictorial cues in the questionnaire; and 6. performing and reporting validity and reliability tests. The general model developed in this research, representing the theory of attitudes toward products of foreign origin is the Foreign Product Attitude Model (FPAM). This dissertation will concentrate on an extracted part of the total model, namely the relationships between the informational stimuli cues and the attitudinal response. The informational extrinsic informational cues include the country of origin, the brand name, the store image and an involvement covariate. By concentrating on the above relationships it is hoped that this study will contribute to a better understanding of the direct effects of the informational stimuli upon the attitude toward a product of foreign origin. The country of origin effect and the other extrinsic cues (brand name and store image) were found to have significant effects on consumer attitudes toward products, explaining almost 20 percent of the total variance.
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Dyachenko, Tatiana L. "Bayesian Models for Studying Consumer Behavior." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1403017394.

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Amaro, Suzanne Fonseca. "Determinants of online travel purchase intentions: a holistic approach." Doctoral thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/12479.

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Doutoramento em Marketing e Estratégia
Online travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, research on what drives consumers to purchase travel online has typically been fragmented. In fact, existing studies have largely concentrated on examining consumers’ online travel purchases either grounded on Davis’s Technology Acceptance Model, on the Theory of Reasoned Action and its extension, the Theory of Planned Behaviour or on Roger’s model of perceived innovation attributes, the Innovation Diffusion Theory. A thorough literature review has revealed that there is a lack of studies that integrate all theories to better understand online travel shopping. Therefore, based on relevant literature in tourism and consumer behaviour, this study proposes and tests an integrated model to explore which factors affect intentions to purchase travel online. Furthermore, it proposes a new construct, termed social media involvement, defined as a person’s level of interest or emotional attachment with social media, and examines its relationship with intentions to purchase travel online. To test the 18 hypotheses, a quantitative approach was followed by first collecting data through an online survey. With a sample of 1,532 Worldwide Internet users, Partial Least Squares analysis was than conducted to assess the validity and reliability of the data and empirically test the hypothesized relationships between the constructs. The results indicate that intentions to purchase travel online is mostly determined by attitude towards online shopping, which is influenced by perceived relative advantages of online travel shopping and trust in online travel shopping. In addition, the findings indicate that the second most important predictor of intentions to purchase travel online is compatibility, an attribute from the Innovation Diffusion Theory. Furthermore, even though online shopping is nowadays a common practice, perceived risk continues to negatively affect intentions to purchase travel online. The most surprising finding of this study was that Internet users more involved with social media for travel purposes did not have higher intentions to purchase travel online. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.
A compra de viagens online tem atraído investigadores dado o seu significativo crescimento e existe uma crescente literatura nesta área de investigação. Contudo, estudos sobre o que motiva consumidores a comprar online têm sido fragmentados. De facto, os estudos existentes em grande parte baseiam-se no Modelo de Aceitação de Tecnologia de Davis, no Teoria da Ação Refletida, na Teoria do Comportamento Planeado ou na Teoria de Difusão de Inovações de Roger. Uma extensa revisão da literatura permitiu revelar que há uma falta de estudos que integram todas as teorias para a melhor compreensão da compra de viagens online. Deste modo, baseado em literatura relevante na área de Turismo e de comportamento do consumidor, este estudo propõe e testa empiricamente um modelo integrado para explorar quais os fatores que afetam a intenção de comprar viagens online. Mais, propõe um novo constructo, designado de envolvimento com social media, definido como o nível de interesse ou ligação emocional com social media, examinando a sua relação com a intenção de compra de viagens online. Foi utilizada uma abordagem quantitativa para testar as 18 hipóteses, recolhendo dados através de um questionário disponível online. Com uma amostra de 1532 utilizadores mundiais de Internet, o método de Partial Least Squares foi utilizado para verificar a validade e fiabilidade dos dados e testar as relações formuladas entre os constructos. Os resultados indicam que as intenções de comprar viagens online são maioritariamente determinadas pela atitude em relação à compra de viagens online, que por sua vez é influenciada pelas vantagens relativas percebidas e pela confiança na compra de viagens online. Os resultados também revelam que o segundo preditor mais importante das intenções de comprar viagens online é a compatibilidade, um atributo da Teoria de Difusão de Inovações. Por outro lado, apesar de a compra de viagens online ser atualmente uma prática comum, o risco percebido continua a afetar negativamente a intenção de comprar viagens online. Um dos resultados mais surpreendentes deste estudo foi que utilizadores de Internet mais envolvidos com social media relacionados com viagens não tinham maiores intenções de comprar viagens online. As contribuições teóricas deste estudo e as implicações práticas são discutidas e linhas de investigação futura são apontadas.
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Uncles, M. D. "Models of consumer shopping behaviour in urban areas." Thesis, University of Bristol, 1985. http://hdl.handle.net/1983/653c145a-2ac7-49a9-bd65-3bd88de90217.

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Bäcklund, Erik, and Kagstedt Martin. "Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to establish brand awareness." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158466.

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Brand awareness and its establishment among consumers has been a central theme in previous research on marketing as it is proven to indirectly induce purchase. It is thus seen as crucial for marketers to establish brand awareness. However, a research gap is apparent in regard to creating brand awareness among Generation Z. More specifically, this study focuses on which communication channel that is best suited for establishing brand awareness for this generational cohort. Hence, the purpose of this study is to explicitly analyse the linkage between these variables and provide a guideline for companies targeting Generation Z. To obtain a deeper understanding, previous research has been reviewed and an extensive data collection has been conducted including two methods; interviews and a survey to obtain empirical evidence and valuable insights. The qualitative data was of main focus with the quantitative data gave more of an overview. By combining and evaluating the empirical findings in relation to previous research and theory we could identify patterns and relationships that eventually led to the conclusion and final results of this thesis. The initial results concluded from this study underlined the importance of brand awareness since it was the first step for the purpose of inducing purchases. In addition, the results also highlight the importance of building upon brand awareness to establish brand liking as it will provide for the increase of purchase intention. For establishing brand awareness when targeting Generation Z, Instagram is a means of preference and should be considered as part of a mix of various communication channels in using integrated marketing communications.
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Charme, Carolina Amélia de Andrade Pereira. "A influência dos fatores que determinam o comportamento do consumidor de medicamentos de marca vs medicamentos genéricos." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/6581.

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Mestrado em Gestão e Estratégia Industrial
Este estudo analisa o comportamento de compra do consumidor de medicamentos não sujeitos a receita médica no mercado português. O principal objectivo deste trabalho consiste na explicação da influência dos factores do Modelo “Estímulo-Resposta” desenvolvido por Kotler, no comportamento do consumidor de medicamentos genéricos e no comportamento do consumidor de medicamentos de marca. Na literatura, este tema já foi explorado sob diferentes perspectivas, utilizando os factores referidos na influência dos medicamentos não sujeitos a receita médica. Contudo, este estudo confronta a influência de cada um dos factores nos dois tipos de consumidores (marca e genéricos). O comportamento de compra do consumidor foi estudado quantitativamente através da construção de um inquérito como forma de recolha de dados e caracterização do perfil sócio-demográfico dos diferentes tipos de consumidor. A afectação de cada factor nos dois tipos de consumidor foi avaliada através da elaboração de testes estatísticos. Os resultados indicaram que o factor produto e o factor psicológico influenciam mais o consumidor de medicamentos de marca do que o consumidor de medicamentos genéricos. Com um resultado inverso, o factor preço influencia mais o consumidor de medicamentos genéricos. Desta forma, este estudo traz importantes conclusões para as empresas da indústria farmacêutica, nomeadamente ao nível do comportamento de compra dos consumidores e das características diferenciadas nas suas preferências, contribuindo assim para uma definição mais eficaz dos seus planos de marketing.
This study analyses the consumer buying behaviour of over-the-counter medicines in Portugal. The aim of this paper is to explain the influence of each factor of the Stimulus-Response Model developed by Kotler in the consumer buying behaviour of the consumers of branded medicines and generics medicines. This subject has already been analysed in literature from different perspectives. However this study confronts the influence of each factor in the both types of consumers (branded and generics). The consumer buying behaviour was studied quantitatively by constructing a survey as a way of collecting data and demographic breakdown of the over-the-counter consumers. The allocation of each factor in both types of consumers was evaluated by several statistical testes. The results showed that the product and physichological factor influence more the consumers of branded medicines rather than the consumers of generic medicines. The opposite result is showed when we analyse the price factor which we conclude that influences more the consumers of generics. Therefore, this study brings relevant inputs for pharmaceutical companies, helping them to understand their consumer’s buying behaviour and some particular characteristics in their preferences, contributing to the development of more effective marketing plans.
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Antila, Adam, and Christian Ek. "Faktorer som påverkar olika betalsätt online : En jämförelsestudie mellan faktura, kort och flera alternativ vid handel online." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-24366.

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E-handels snabba utveckling det senaste årtiondet har öppnat upp nya möjligheter för både företag och konsumenter och det har gjort att betalsätten förändrats. I takt med den tekniska utveckling som skett har även konsumenters intentioner och uppfattningar förändrats och faktorer som användbarhet, användarvänlighet, tillit och risk är starkt kopplat till köpbeteende online. De två vanligaste betalsätten för svenska e-handels konsumenter idag är bankkort/kreditkort och faktura. Studiens syfte var att undersöka svenska konsumenters intention och uppfattning av betalningssätten kort och faktura samt situationer med fler betalningsalternativ vid handel online. Till vår hjälp har den teknologiska acceptansmodellen (TAM) används tillsammans Pavlous (2003) e-handels modell för att se om faktorerna de fann också påverkade svenska konsumenter. En enkät togs fram med fokus på tre delar, 1) bankkort/kreditkort, 2) faktura och 3) flera betalsätt. Den insamlade data analyserades med hjälp av SPSS och resultatet visade att faktorn som hade störst påverkan var användbarhet. För betalsätten bankkort/kreditkort och när flera alternativ listades visade analysen att faktorn risk inte påverkade intentionen till att använda betalsätten. Faktura var det betalsätt som upplevdes som minst riskfyllt bland respondenterna. Resultatet visade också att trots bankkort/kreditkort har en högre risk, är de flesta benägna att använda det betalsättet vid nästa köp kontra faktura, som hade en lägre risk vilket kan förklaras att bankkort/kreditkort är det betalsätt i Sverige som används mest.
The rapid development of E-commerce over the past decade has opened up new opportunities for both businesses and consumers, and this has changed the payment methods. In line with the technological development that has taken place, consumers' intentions and perceptions have also changed and factors such as usability, ease of use, trust and risk are strongly linked to online purchasing behavior. The two most common payment methods for Swedish e-commerce consumers today are bank cards / credit cards and invoices. The purpose of this study was to examine the intention and perception of payment methods, cards and invoice of Swedish consumers, as well as situations with more payment options when shopping online. To our aid, the Technological Acceptance Model (TAM) has been used together with Pavlous (2003) e-commerce model to see if the factors they found also affected Swedish consumers. A questionnaire was developed focusing on three parts, 1) bank card / credit card, 2) invoice and 3) several payment methods. The data collected were analyzed using SPSS and the results showed that the factor that had the greatest impact was usability. For the payment methods bank card / credit card and when several options were listed, the analysis showed that the risk factor did not affect the intention to use the payment methods. Invoice was the payment method that was perceived as least risky among the respondents. The result also showed that although bank cards / credit cards have a higher risk, most people are inclined to use the payment method in the next purchase, as opposed to invoice, which had a lower risk which can be explained by bank card / credit card being the most used payment method in Sweden.
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35

Hall, Edward John. "The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis." Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.

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Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.
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Mahmood, Ammara. "Essays on consumer behaviour and pricing." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:2f99d998-5536-44cc-aae1-99fb97f1a191.

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This dissertation is a collection of five essays examining different aspects of consumer and firm behavior in dynamic markets. The first essay combines clickstreams of users at a major news website with Facebook activity data, to study if social networks complement or compete for online browsing time. This is the first empirical study to show that Facebook activity increases time spent on news sites. Online news consumption is a shared experience, as the activity of social network friends strongly influences the behavior of other network members. We also find that visitors’ own browsing patterns are important predictors of online content consumption. The second essay examines consumer attitudes to risk and uncertainty vis-a-vis their purchase and search decisions for air tickets online. Using a two-stage model of purchase incidence and carrier choice, we find that browsing experience, search costs and product characteristics are important predictors of purchase incidence. Implications for website managers are also discussed. The third essay provides insights on the impact of customer heterogeneity and preference stochasticity on behavior based price discrimination. While customer heterogeneity intensifies competition, resulting in greater price discrimination, preference stochasticity reduces the incidence of price discrimination. Overall, the effect of preference stochasticity is more salient. The fourth essay presents models of strategic interaction to analyze the impact of dominance and concentration on pricing strategies. We show that lack of market dominance is a sufficient condition for discounts to existing customers. We further test our predictions via an experiment with pricing professionals. The behavior of professionals confirms that price discrimination increases with market dominance and concentration; however, lack of dominance is not a sufficient condition for loyalty discounts. We contend that increasing competition is a more effective means of improving consumer welfare compared to regulating dominant firms. The fifth essay considers the role of identity and customer type recognition in influencing pricing behavior in dynamic markets with symmetric and asymmetric players. When customer identity is detectable firms charge higher prices to repeat customers while new customers are offered lower prices. However, pricing behavior changes when information on customer type is available and this behavior varies with market structure. Age, education and experience of managers are also found to significantly influence pricing behavior.
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37

Anninou, Ioanna. "Consumer confusion : a test of the behavioural perspective model." Thesis, Cardiff University, 2013. http://orca.cf.ac.uk/56902/.

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In light of the increasing academic and practical importance of consumer confusion, more theoretical and empirical inquiries are necessary in order to comprehend this concept. This study extends the notion of confusion by adopting the idea of self-based rules. Confusion can be defined as a self-based track (or better a rule for the lack of rules and norms, a special case of anomy). As a rule, there is a differing language that can be used to describe it– the first, extensional, deals with confusion as an overall response to physical and social stimuli and the other, intentional, deals with it in terms of individual understanding and beliefs. This study uses the theoretical principles of the Behavioural Perspective Model (BPM) as its primary device. The current state of the BPM dictates the use of an extensional language (BPM-E). The model will be extended and placed within the framework and study of an intentional explanation (BPM-I). The explanatory or interpretative role that confusion can play in these models will be described. Specific research hypotheses that correspond to these explanations have been developed. In order to implement these objectives a main quantitative survey (N=260) which provided data on 520 consumer situations, has been informed by a meaningful in the produced results pilot-exploratory study (N=7) and multiple qualitative (N=10) and quantitative (N=56) pilot tests and discussions with knowledgeable and lay participants. Multiple regression and ANOVA indicate significant main effects when Mehrabian and Russell’s affective scales and different kinds of confusion (similarity-complexity) are used to predict approach-avoidance behavioural responses. Additionally, support is provided for the patterns expected from the affective and behavioural variables when these are applied to other situations beyond the original eight contingency categories of the BPM. The main contribution of this study lies with the inclusion of an aversive consequence of shopping situations in the BPM and the extension of the model towards embracing and applying intentionality. Overall, this study supports the supposition put forward by Foxall (2004; 2007a; 2007b; 2013) that the intentional BPM can add and extend the explanatory power of the extensional model.
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Beimel, Simon. "Consumer behavior in a tourism demand model of the Caribbean." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/beimels/simonbeimel.pdf.

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39

Nakagawa, Shinobu. "Important roles of housing stock in consumer behaviors /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2003. http://wwwlib.umi.com/cr/ucsd/fullcit?p3096416.

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40

Sewart, Pete. "Graphical and longitudinal models in credit analysis." Thesis, Lancaster University, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387438.

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41

Jannarelli, Eveline Prado. "A relação entre o dizer e o fazer para o comportamento de escolha de marcas." Pontifícia Universidade Católica de São Paulo, 2006. https://tede2.pucsp.br/handle/handle/16780.

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A busca por um melhor entendimento das variáveis que determinam o comportamento do consumidor tem sido um tema amplamente estudado por diversas áreas de atuação. Dos profissionais de marketing, aos economistas e psicólogos, o comportamento de comprar, usar e descartar artigos, serviços, idéias ou experiências tem envolvido a todos, seja por aspectos científicos e metodológicos, seja no desenvolvimento de uma atividade de trabalho. Sob uma perspectiva Behavorista Radical, este estudo buscou investigar a relação entre o dizer e o fazer para o comportamento de escolha de marcas, concentrando-se na análise do sujeito único. Para tanto foram colocadas duas questões: (1) averiguar se o dizer do consumidor em relação à compra de produtos específicos com marcas específicas é condizente com o fazer deste mesmo consumidor ao emitir o comportamento de compra destes produtos e marcas específicas e (2) averiguar se é possível encontrar um padrão entre o dizer do consumidor sobre o comportamento de compra em determinadas categorias e o comportamento efetivo de compra, a partir dos conceitos de reforço utilitário e informativo para cada situação. Para tanto foram coletados os dados de compra de 07 participantes a partir dos tickets de compras emitidos pelos estabelecimentos, durante um período mínimo de 20 semanas, para as categorias de Detergente em pó, Detergente líquido e Biscoito Doce. Para coleta do relato de compra, foi aplicada uma entrevista com cada participante após um período mínimo de dois meses do início da coleta do ticket de compra. Posteriormente, os dados de compra coletados foram comparados com os seguintes relatos de compra: freqüência de compra, amplitude de marca comprada, perfil de compra por nível de reforço informativo e utilitário geral e ao longo do período da pesquisa, preferência por uma marca, conhecimento de marca e compra declarada e razões de compra dentro da categoria. Este estudo pretende indicar alguns caminhos para a condução de um entendimento mais amplo dessa relação para o comportamento de escolha de marcas. Os resultados obtidos mostraram que: (a) houve uma maior incidência de compras para marcas classificadas com nível de reforço informativo 3, (b) não podemos afirmar que houve maior incidência de uma única combinação de nível de reforço informativo e utilitário, pois o perfil de compra por nível de reforço utilitário variou por participante e por categoria (c) há uma maior coerência entre o relato e o comportamento de compra observado para as marcas classificadas com nível informativo 3, (d) uma grande amplitude de marcas compradas dificulta o relato de conhecimento e costume de compra, (e) uma freqüência de compra menos espaçada (semanal) remete a uma melhor descrição do comportamento de compra (f) o consumidor relata com mais precisão os atributos do produtos (reforço utilitário) das marcas classificadas com nível de reforço informativo 3 do que as de nível informativo 2 e 1 e (g) houve uma maior correspondência entre o relato de compra e a compra efetiva, em primeiro lugar, para a categoria de Detergente líquido, seguida pela categoria de Detergente em pó e por último, a categoria de Biscoito Doce
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Maia, Filho Warner Studart. "Comportamento do consumidor: análise da percepção do consumidor no processo de compra no setor varejista de material de construção: estudo de caso no município do Rio de Janeiro." Universidade Federal Fluminense, 2016. https://app.uff.br/riuff/handle/1/4421.

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O estudo analisa a percepção do consumidor no segmento varejo da construção civil na cidade do Rio de Janeiro durante o processo de compra no setor varejista do segmento de material de construção. No setor há muitos investimentos dentro da cadeia produtiva tanto pelas indústrias que fornecem material para o segmento, como pelos próprios varejistas, porém poucos estudos sobre como o consumidor neste segmento se comporta no processo de compra. Todavia a expectativa deste consumidor nem sempre é atendida gerando perdas nos investimentos e frustação. O objetivo desta pesquisa é oferecer um estudo com o intuito de entender as demandas destes consumidores, verificando se há alinhamento com os lojistas, através de uma análise comparativa com pesquisa exploratória e descritiva, foi considerado neste estudo a pesquisa bibliográfica e estudo de caso. O instrumento de pesquisa foi o questionário aplicado nos consumidores após o processo de compra. Paralelamente, foi realizada pesquisa com o executivo responsável pelo varejo. Na análise dos resultados, verificou-se que embora haja sinergia em alguns pontos, nem sempre as expectativas destes consumidores são atendidas, com isso há perdas e oportunidades de melhoria. A relevância deste trabalho é trazer a reflexão ao segmento e apresentar uma proposta de melhoria contribuindo para o maior desenvolvimento do setor, no que tange o comportamento do consumidor. Podendo através disso atender a expectativa do consumidor e obter melhor resultado dos investimentos do varejista e indústria.
The study analyzes consumer perception of retail in construction in the city of Rio de Janeiro during the purchase process in the retail sector of the construction materials segment. In the industry for many investments in the production chain both by industries that provide materials for the segment, as the retailers themselves, but few studies on how the consumer in this segment behaves in the buying process. But the expectation of the consumer is not always met generating investment losses and frustration. The objective of this research is to offer a study in order to understand the demands of these consumers, checking for alignment with the tenants through a comparative analysis with exploratory and descriptive research. It was considered in this study the literature and case study. The research instrument was questionnaire on consumers after the purchase process, parallel research was carried out with the executive responsible for retail. In analyzing the results, it was found that although there is synergy in some places, not always the expectations of the consumer is satisfied with this for losses and improvement opportunities. The relevance of this work is to bring the reflection to the segment and present a proposal to improve contributing to the further development of the sector, in terms of consumer behavior. Being able to through this meet consumer expectation and best results of the retailer's investment and industry.
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43

Chang, Kwangpil. "Essays on heterogeneity in choice modeling." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ34537.pdf.

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44

Wu, Jiayun, and Jiayun Wu. "A Goal-Striving Model for Consumers' Deliberate Counterfeit-Consumption Behavior." Diss., The University of Arizona, 2011. http://hdl.handle.net/10150/205418.

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Counterfeit consumption is becoming widespread, developing into a problem of international significance. In an attempt to develop a refined understanding of the motivations and decision-making processes of consumers' deliberate counterfeit-consumption behavior, this empirical study not only integrates the theory of planned behavior and insights from self-regulatory theories, but also extends these theories by re-conceptualizing the relationships among key constructs with the inclusion of action desire. This research also introduces and integrates a new construct, namely consumers' Perceived Counterfeit Detection (PCD) by important others.Using a combination of qualitative and quantitative methods consisting of in-depth interviews and a self-administered paper questionnaire, this research empirically tested a proposed goal-striving model for deliberate counterfeit-consumption behavior, using structural equations modeling. Results demonstrated PCD's existence and supported a refined goal-striving model, based upon which effective strategies to decrease consumer's counterfeit consumption are discussed.
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45

Shahan, Amber Nicole. "Investing For Your Future: Application of the Transtheoretical Model of Change to Investing Behavior." Thesis, Virginia Tech, 2005. http://hdl.handle.net/10919/33930.

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The Transtheoretical Model of Behavior Change was used to assess change in investing behavior among Investing For Your Future home-study course participants. The goal of Investing For Your Future is to help people improve their personal finance behaviors leading to financial security in later life. On average, after course participation fourteen of the fifteen investing behaviors were identified in the desired stages of established behavior. The study was based on Prochaska's Transtheoretical Model of Change (1979), including five different stages of behavior. This study investigated at what stage of change course participants are in for certain investing behaviors since completing Investing For Your Future (O'Neill et al., 2000). The stages of behavior are: precontemplation, contemplation, preparation, action and maintenance. The desired stage was either the action or maintenance stage, which indicated that the investing behavior has been established. A person in the precontemplation stage is not thinking of future needs, not taking any actions to prepare for investing. Someone in the contemplation stage has set investing goals, but is not otherwise preparing to do the investing behavior. Someone in the preparation stage has both set goals and actively sought after information about the investing behavior. An individual in the action stage has not only done the preparatory actions, but has also engaged in the investing behavior. Finally, an individual in the maintenance stage has met the investing behavior action over an ongoing period of time. The quantitative survey design of this study was adapted from Dillman's Mail and Internet Surveys (2002). A survey questionnaire was created online using multiple choice and open-ended questions and was sent to the sample as a link in an email. The population consisted of Investing For Your Future (O'Neill et al., 2000) online course participants from April 1, 2001 through April 11, 2005. The initial sample consisted of 1,123, however at least 415 members of the sample never received the survey, reducing the sample to 708 people. Upon sending out the email, many error reports were received stating that the recipient did not receive the email. Response rates for the survey were very low, and can be attributed to multiple problems.
Master of Science
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46

Li, Jiukun. "Equilibrium models in supply chains." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B38523589.

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47

Reilly, Timothy M. "An attribution theory model of consumer behavior in times of marketing crisis." Thesis, The University of Nebraska - Lincoln, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3637691.

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In the course of doing business in the modern world organizations often find themselves involved in negative situations which can only be categorized as crises. These crises have a wide variety of causes and often result in negative outcomes for the organizations involved. While crises have been studied from an organizational view, this research investigates the consumer's experience when exposed to a crisis. To do this, the current literature on marketing crises is expanded upon to create a definition of marketing crisis, and the theoretical lens of attribution theory is applied to identify why individual consumers may respond quite differently to the same marketing crisis. The three specific research questions investigated are: 1) How do consumers make causal attributions about marketing crises? 2) What factors influence how consumers make those attributions about marketing crises?, and 3) What are the consequences of causal attributions about marketing crises? These questions are tested with an experimental design manipulating exposure to a marketing crisis and measuring antecedents, causal attribution, and consequences associated with an attribution theory model of crisis perception. A major finding of this research is that the cause of the crisis matters to consumers, and that the perception of cause can vary greatly among consumers. Specifically, and counter-intuitively, this research suggests that consumers who are actually customers of organizations affected by the crisis may have a less dramatic response to a negative development than consumers who are less involved and more psychologically distant.

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Miller, Harvey J. "Consumer spatial search behavior : a general modeling framework and operational models /." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487694702785596.

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49

Bennström, Stephanie, Michel Kabwe, and Fredrik Karlsson. "En kvantitativ studie om sociala nätverks påverkan på konsumenter genom Facebook." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-11874.

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50

Brockwell, Erik. "State and industrial actions to influence consumer behavior." Doctoral thesis, Umeå universitet, Nationalekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-93334.

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This thesis consists of an introductory part and three papers. Paper [I] examines how taxes affect consumption of commodities that are detrimental to health and the environment. Specifically, this paper examines if a tax increase leads to a significantly larger change in consumption than a producer price change, which is referred to as the signaling effect from taxation. The analysis uses aggregated cross-sectional time series data and information on major legislation introductions in Sweden, Denmark and the United Kingdom from 1970 to 2009. We find the main result to be that the signaling effect is significant for “Electricity” in Sweden and Denmark and significant for “Electricity” and “Petrol” in the United Kingdom. Paper [II] examines how sin taxation changes long-term consumer behavior regarding commodities which are deemed harmful for both health and the environment. These include tobacco, alcoholic beverages, sugar and confectionary, household energy, and motor fuel. Specifically, we examine the signaling effect from taxation which is seen if a tax increase leads to a significantly larger change in consumption than a producer price change. The empirical analysis is conducted by a US panel data study, during the period 1988-2012 for the four US census regions, using the Almost Ideal Demand System (AIDS). We find the main result to be that the signaling effect from taxation is significant for tobacco as well as for electricity and motor fuel.    Paper [III] examines state and industry responses on consumption of cigarettes and petroleum in the United States from 1998-2012. Upon facing consumption choices, the consumer faces two competing sets of messages, one from the government and another from the industry. The objective of the state is to steer consumption in the right direction due to the harmful effects from consumption and asymmetric information among consumers. This is done mainly via taxation and state media expenditures. The industry, on the other hand, seeks to incentivize the public to ignore or reject state research and signals as well as maximizing net economic returns. This is mainly done via industry media and lobbying expenditures. We find that the main results indicate, for cigarettes, industrial media and lobbying expenditure is statistically significant on consumption. For petroleum, we find that producer prices, state media expenditure, and industrial lobbying expenditure are statistically significant on consumption.
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