Journal articles: 'Consumer behaviour model'

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Kanagal, Nagasimha Balakrishna. "An Extended Model of Behavioural Process in Consumer Decision Making." International Journal of Marketing Studies 8, no. 4 (July 27, 2016): 87. http://dx.doi.org/10.5539/ijms.v8n4p87.

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<p>The stimulus response model of consumer behaviour is useful to understand the buying behaviour of individual consumers in the context of individuals buying consumer products. An extended stimulus-response model of behavioural processes in consumer decision making is proposed that serves to integrate the influences and interlinkages of buyer psychology, various buyer characteristics, and the impact of the buyer decision process on consumer decision making. The model proposes that the behavioural process of consumer decision making be as a result of the interaction of three aspects of individual buyer behaviour: communication sensitivity; enculturated individuality; and rational / economic decision making. The paper addresses the flip side of the consumer decision making process in terms of the five stages of decision making from need recognition to post-purchase satisfaction. An aggregate level framework of behavioural process in consumer decision making has been provided, that could lead to a richer analysis of micro level factors and relationships influencing consumer decision behaviour.</p>

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Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (October 5, 2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.

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Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings – The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications – Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications – Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications – Findings highlight the role of social capital within one’s community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value – The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.

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Fleșeriu, Cristina, Smaranda Adina Cosma, and Vlad Bocăneț. "Values and Planned Behaviour of the Romanian Organic Food Consumer." Sustainability 12, no. 5 (February 25, 2020): 1722. http://dx.doi.org/10.3390/su12051722.

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Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, including the buying of organic food products. Other researchers have identified values that the consumer of organic products hold and that influence their buying behaviour. This study analyses the factors that have an impact on buying intention and behaviour of Romanian organic products from these two perspectives. A proposed model was designed by combining the two frameworks. It was evaluated by using structural equation modelling with the SmartPLS 3 software package (v. 3.2.7, SmartPLS GmbH, Bönningstedt, Germany, 2017). Results confirm the model proposed in the theory of planned behaviour while integrating the relationships of consumer values. Health consciousness was found to have a significant effect both on buying intention as well as on personal attitude. Food safety has a significant effect on buying intention regardless of personal attitude. Environmental concerns, social consciousness, perception of quality and lifestyle although important in personal attitude, do not affect buying intention directly.

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Galloway, Les. "Hysteresis: a model of consumer behaviour?" Managing Service Quality: An International Journal 9, no. 5 (October 1999): 360–70. http://dx.doi.org/10.1108/09604529910267127.

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Rihtaršič, Tanja, and Matjaž Rihtaršič. "Model of Consumer Behaviour - Feminine Hygiene." ECONOMICS 5, no. 1 (June 1, 2017): 125–36. http://dx.doi.org/10.1515/eoik-2017-0015.

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SummaryThis article starts with a review of different recent theoretical views and positions on culture, menstruation taboos, and ethical consumer behaviour. We performed a quantitative research in England, Germany, Slovenia and Sweden on 1,081 responding female students about the effect of cultural and sociological factors on female consumer behaviour when buying feminine hygiene products. Countries were selected depending on different cultures, religions and consumer behaviour. Based on the acquired results, we established a structural model of female consumer behaviour in the selected countries. This model showed a spiral transfer of cultural limitations and prejudices to the respondent students through the environment.

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Heylen, J. Paul, Barbara Dawson, and Peter Sampson. "An implicit model of consumer behaviour." Market Research Society. Journal. 37, no. 1 (January 1995): 1–10. http://dx.doi.org/10.1177/147078539503700106.

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Smyczek, Sławomir, Giuseppe Festa, Matteo Rossi, and Alberto Mazzoleni. "Contextual complexity in business relationships within the input-output model – evidence of misbehaviour in grocery stores in Poland." British Food Journal 122, no. 11 (May 6, 2020): 3601–21. http://dx.doi.org/10.1108/bfj-12-2019-0894.

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PurposeThe emerging disintegrative processes of transitional economies are influencing companies’ business models in terms of consumer behaviour, especially food markets, which offer usual, common and traditional consumer products. Beyond investigating potential consumer misbehaviour, a further aim of this study is the building of a theoretical-descriptive model for consumer misbehaviour in food markets, which could influence the contextual complexity in business relationships, as well as the management of raw materials, services acquisition and final product sales. The research applies the “input-output” model (Ferrero, 1968) to some specific marketing theories, adopting an interdisciplinary approach for understanding the relationships between consumer behaviour and a company’s business model.Design/methodology/approachThe research is both qualitative and quantitative in nature. In the first phase, the research was conducted among representatives of grocery stores using an exploratory approach; thus, an in-depth interview method was used. In the second phase, direct research among consumers was conducted using an online survey. After the verification of correctness, validity and reliability, a final 1,200-questionnaire dataset was analysedFindingsThe most common consumer misbehaviour in food markets concerns the theft of foodstuff or the adoption of bad behaviour towards grocery stores employees. Market and store representatives have highlighted a large scale of pathological consumer misbehaviour, mostly due to psychological conditions at the individual (habits, lifestyle or personality) and collective (family or other social groups) levels. According to previous studies, consumer misbehaviour in food markets seems to be substantially affected by three factors: motivation, capacity and opportunity. These factors strongly impact the input-output model through which the company interacts with the context.Originality/valueThe three-factor model reveals advantages and applications, allowing for a simple explanation of consumer misbehaviour in food markets and stores. It can contribute to scientific theory development (especially theories related to consumer behaviour, customer relationship management, partnership marketing and supply chain management) and generate support for understanding complex relations among consumers, food producers, factories and food stores. In this direction, the management of knowledge about consumers and their behaviour is indispensable.

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Papp-Bata, Á., and Z. Szakály. "The relationship between the motivators and barriers of health behaviour and consumer attitudes towards functional food." Acta Alimentaria 49, no. 3 (September 27, 2020): 287–94. http://dx.doi.org/10.1556/066.2020.49.3.7.

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Due to the shift in consumer behaviour, the proportion of well informed, conscious consumers has been growing steadily, and functional foods with their capacity to protect health have been gaining more and more ground. To achieve market success in the field of functional foods, producers should be able to communicate information effectively concerning health issues and their newly developed product should indeed meet consumer expectations. The aim of our study was to identify and define the components of the dimensions of consumer attitudes in Hungary together with the barriers and motivators of health behaviour. Our research also examined how these factors influence consumer willingness to consume functional foods. Our surveys were carried out in focus groups of health-conscious (n=8) and not health-conscious (n=8) consumers. Our findings confirmed the adequacy of the international dual model, regarding the attitudes of Hungarian consumers towards functional food. Moreover, we also explored the most popular health food categories and sources of information on nutrition.

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Lončarić, Dina, Elena Dujmić, and Greta Krešić. "Assessment of the intention to consume farmed fish using the theory of planned behaviour." Zbornik Veleučilišta u Rijeci 9, no. 1 (2021): 1–17. http://dx.doi.org/10.31784/zvr.9.1.1.

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One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes, subjective norms, perceived behavioural control and intention to consume farmed fish. Data collection was performed through an online survey and a total of 118 valid questionnaires were analysed. Based on tests performed, results indicate that the tested scale for measuring TPB constructs is valid and reliable. Alpha coefficients for intention, attitudes, subjective norms and perceived behavioural control were 0.898, 0.857, 0.748 and 0.953, respectively. Variables in the model explain 40% of the variation in farmed fish consumption intentions. Regression analysis confirmed that attitudes and subjective norms significantly influence intention to consume farmed fish, with the subjective norms being the strongest predictor, while perceived behavioural control does not have a significant impact on behavioural intention.

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Wells, Victoria K. "Foraging: An ecology model of consumer behaviour?" Marketing Theory 12, no. 2 (April 10, 2012): 117–36. http://dx.doi.org/10.1177/1470593112441562.

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Foraging theory is a well established set of models and ideas in ecology, anthropology and behavioural psychology. Two areas of research, the behavioural ecology of consumption and information foraging, have made strides in the application of foraging theories in relation to consumption and related behaviours. These focus on online situations and restrictions in methodologies utilized allows application to only a small range of marketing problems. This paper broadens the application of these notions and introduces foraging ideas/terminology to a wider business and marketing audience by contextualizing and comparing with current research in marketing and related areas. The paper makes a number of suggestions for use of the foraging model in both academic and practitioner based environments. The paper ends with discussion of future research on the assembly and wider application of a foraging ecology model of consumer behaviour.

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Amin, Hanudin. "Consumer behaviour of Islamic home financing." Humanomics 33, no. 4 (November 13, 2017): 517–48. http://dx.doi.org/10.1108/h-12-2016-0102.

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Purpose The purpose of this study is to examine the contributing factors that affect consumer behaviour of Islamic home financing in Malaysia. The effects of perceived religiosity on property, perceived Islamic debt principle and perceived maqasid on homeownership on consumer behaviour are examined. Furthermore, the effects of perceived religiosity and consumer behaviour on religious satisfaction are also investigated. Design/methodology/approach Using the theory of Islamic consumer behaviour (TiCB) as a baseline theory identified from the literature, this study proposes a conceptual model of consumer behaviour of Islamic home financing in Malaysia. Data from the 205 usable questionnaires are analysed using partial least squares (PLS). Findings The PLS results suggest that perceived religiosity on property, perceived Islamic debt principle and perceived maqasid on homeownership are instrumental in determining consumer behaviour, thus revealing these factors as “Islamic factors” that represent the TiCB. Furthermore, the effect of consumer behaviour on religious satisfaction is also significant, implying that good behaviour makes people happier – seeking pleasure for doing well that is blessed and approved by Allah (S.W.T). Research limitations/implications Two limitations are available for future studies. First, this study included only Malaysians in East Malaysia, suggesting that further testing of the proposed model should be conducted across different geographies to determine the generalisability of this study’s findings. Second, this study’s contributions are narrowed down to the factors examined. These limitations, however, provide directions for further future research. Practical implications The results provide directions to bank managers to effectively manage Islamic home financing services for the benefit of their customers. Islamic home financing products tend to be used by consumers if the patronage factors investigated are considered more profoundly. Originality/value This study examines the behaviour of consumers of Islamic home financing using the proposed framework derived from TiCB.

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Oe, Hiroko, and Yasuyuki Yamaoka. "Consumer perceptions of corporate social responsibility and its relationship with consumer behaviour: Scale development and validation in an emerging market context." Journal of Customer Behaviour 19, no. 3 (November 30, 2020): 202–25. http://dx.doi.org/10.1362/147539220x16003502334208.

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This study aims to develop a conceptual framework on consumers' perceptions of corporate social responsibility (CPCSR) and the impacts of this on three types of consumer behaviour: company evaluation, company identification, and purchase intention. A quantitative method was applied in this study. Structural equation modelling was performed on 401 samples attained from a survey conducted in Turkey to verify the proposed analytical model, with seven dimensions of CPCSR and three dimensions of consumer behaviour based on the perceptions of corporate social responsibility (CSR).<br/> The dimensions of the model are all validated with Turkish consumers' perceptions. The results indicate that CPCSR can be explained and validated by the following seven dimensions: employee, customer, environment, community, societal, supplier, and shareholder factors. It is also validated that consumer behaviour in response to CPCSR can be measured by three dimensions: company evaluation, company identification, and purchase intention. As a holistic model, the proposed framework has been approved with the Turkish consumers' dataset. However, it has been found that CPCSR does not have a big impact on consumers' behaviour; the results of this study show that CPCSR has a weaker impact on consumers' CSR behaviour.<br/> While investigation into issues of CSR in emerging markets is essential for twenty-first-century business ethics, the research theme of this study is how to support and guide consumers to be more proactive and responsive to CSR concepts. The validated and proposed model with practical dimensions can assist businesses to assess CPCSR relative to its impact on consumer behaviour.

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Kumar, Anita. "Extended TPB model to understand consumer “selling” behaviour." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (September 11, 2017): 721–42. http://dx.doi.org/10.1108/apjml-09-2016-0159.

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Purpose Many academic studies on reverse supply chain management have emphasised on the development of conceptual and operational models for managing returns and extracting value, but have largely ignored the consumer selling behaviour, the starting point of a reverse supply chain. The purpose of this paper is to consider a twofold perspective to understand and analyse the reverse supply chain design of mobile phone in Delhi NCR: first, motivation and intentions of consumer selling their mobile phones and second, the returns management process through the organised and informal channels. Design/methodology/approach It first utilises a survey methodology and the theory of planned behaviour (TPB) model to understand and analyse the consumers’ intentions to recycle and then employs an in-depth interview methodology to derive qualitative insights needed to plot the reverse supply chain design. Findings In an extended TPB model, attitude, mediated by a “sense of duty” and perceived control, has a strong influence on the recycling behaviour than subjective norms and benefits. The qualitative insights draw attention to the design, configuration and management of informal and organised recycling channels that differ significantly, but remain relevant and coexist, especially in the context of emerging economies. Research limitations/implications It proposes an extended TPB model to understand consumer selling behaviour that can help the companies to plan and handle their demand-supply mechanisms in the reverse supply chain. Social implications This study calls for a proactive intervention by the Indian Government and other key stakeholders to regulate and streamline electrical and electronics waste management in India. Originality/value This research is positioned at the interface of logistics and marketing to understand and create a sustainable reverse supply chain design for high-value products.

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Fadliyah, Hilyatul, Atik Nurwahyuni, and Faradiba. "Community Consumption of Traditional Medicine and Health Supplements During the Coronavirus Disease-2019 Pandemic." Journal of Consumer Sciences 6, no. 2 (August 31, 2021): 92–110. http://dx.doi.org/10.29244/jcs.6.2.92-110.

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Coronavirus disease-2019 (COVID-19) encourages the community to prioritize basic and personal health needs. This study aimed to explore the consumer behaviour of traditional medicine and health supplements during the COVID-19 pandemic in Indonesia using the Consumer Decision Model approach. A quick online cross-sectional survey involving 215 respondents was carried out from December 23, 2020, until January 2, 2021. This study revealed that the majority of respondents consume the products as forced by the pandemic situation, and their use has increased than before the pandemic. The primary reason for consuming the product is to increase their immunity during a pandemic, and they felt more healthy after consuming it. Social media and television are the primary sources of product information. Furthermore, we found that the majority of respondents were branded product consumers. Respondents were more likely to have good behaviour based on knowledge of the products' legality, dosage, indication, instructions for use, and expiration date. This study sets appropriate consumer behaviour and performs the statistical tests only for branded product consumers. It is concluded that consumer behaviour in this study is related to product advertisement exposure and acceptance, environmental influence, and individual difference.

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Barbot, Cristina. "A model of consumer choice with vertically differentiated goods: reassessing the traditional demand theory and an application to tourism." Journal of Transport Literature 7, no. 1 (January 2013): 52–64. http://dx.doi.org/10.1590/s2238-10312013000100003.

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Standard vertical differentiation models were designed for a type of consumer behaviour when each consumer buys a single unit of only one of two goods. However, in many other cases, consumers may buy a few units of both goods with different qualities. This case is not covered by theory yet. This paper intends to fill this gap, by modelling consumer behaviour and demand with vertical differentiation when all consumers may buy some mix of both qualities. Additionally, we find that two main results of the previous vertical differentiation literature do not apply in this case and show how the model can be extended to a number of situations. We also present an example of how the model may be applied to Tourism and Transport industries.

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Dobrydnev, S. I., and T. S. Dobrydneva. "APPLYING CONSUMER BEHAVIOR MODEL TO THE STUFF LABOR MOTIVATION." Economics Profession Business, no. 2 (June 10, 2021): 44–49. http://dx.doi.org/10.14258/epb202121.

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The article appeals to the problem of designing motivation model for the labor behavior of company stuff. Human behavior is one of the key areas of research in many fields of knowledge. The main forms of human behavior in economics are consumer and labor behavior. For each of them, extensive theoretical and practical material has been developed, a significant variety of behaviors has been proposed. Moreover, in the absence of general models of human behavior that would be applicable in any field of his activity, each science develops its own methodological apparatus and builds models based on its own approaches. Models of consumer behavior describe a clearly defined object (purchasing act), are specific and practically oriented. Patterns of labour behaviour are more general and relate to conduct in general, but not to a specific act of activity. The article attempts to apply the principles of building models of consumer behavior to modeling labor behavior. The model of type “Definition of target actions — Stimulus selection — Information and desire — Choice and location — Check and preference — Confirmation and relation” is proposed. The content of these stages for the task of changing labor behavior is shown. A methodological feature of the model is the isolation of rational and emotional aspects in some elements of labor behavior.

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do Paço, Arminda, Helena Alves, Chris Shiel, and Walter Leal Filho. "Development of a green consumer behaviour model." International Journal of Consumer Studies 37, no. 4 (January 7, 2013): 414–21. http://dx.doi.org/10.1111/ijcs.12009.

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Lorenzo-Romero, Carlota, María-del-Carmen Alarcón-del-Amo, and José Alberto Crespo-Jareño. "AN EXPLANATORY MODEL OF THE ECOTOURISTS BEHAVIOUR: MANAGEMENT STRATEGIES FOR TOURISM SECTOR." E+M Ekonomie a Management 24, no. 3 (September 2021): 224–38. http://dx.doi.org/10.15240/tul/001/2021-3-013.

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Concern for the environment, which is of interest to academia, the business world and society in general, has meant the development of green marketing in the last half century. Environment can influence consumer behaviour and specifically the way tourists consume. The promotion of ecotourism, through information and communication, must be based on the identification of the different behaviour models to which marketing strategies are directed, according to needs, motivations, interests, expectations, behaviours and attitudes. The main research goal of this study is to determine the internal and external factors that influence the consumer behaviours identified as ecotourists, as well as the factors that shape their purchasing intentions. The theory of planned behaviour has shown its usefulness because its object (i.e., intention to perform a behaviour, taking into account that in the intentions are the factors that motivate the behaviour), through attitudes and beliefs, is the prediction and understanding of the way individuals behave. A model that facilitates the understanding of the ecological behaviour of ecotourists has been developed, starting from the value-belief-norm model towards the environment, to which a construct related to the theory of planned behaviour has been incorporated, in order to better understand the behaviour of ecotourists. The method used to analyse the causal model has been the structural equation modelling, and the sample used amounts to 403 ecotourists within a country characterized by the importance of tourism sector in its economic growing: Spain. The main result obtained indicates that the proposed model is useful to know the ecological behaviour of ecotourists. Specifically, it has been facilitated the knowledge of the factors that affect the intention to do ecotourism and to pay more to consume this type of activities. It could be useful for professionals of tourism sector to analyse and improve their ecological marketing strategies.

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Onel, Naz, and Avinandan Mukherjee. "Understanding environmentally sensitive consumer behaviour: an integrative research perspective." World Journal of Entrepreneurship, Management and Sustainable Development 11, no. 1 (March 9, 2015): 2–16. http://dx.doi.org/10.1108/wjemsd-07-2014-0021.

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Purpose – The potential underlying causal factors of environmental behaviours have been examined from various theoretical angles by mostly focusing on individual motivations in the literature. The purpose of this paper is to develop a conceptual model based on an integrative approach to better understand eco-sensitive consumer behaviours and their predictors. Design/methodology/approach – The paper reviews distinct theoretical approaches and, based on the integrative perspective, develops a model using the framework of the goal framing theory (GFT). Findings – On the basis of the GFT, the authors propose that 12 variables influence the pro-environmental behaviours of consumers: biospheric values, egoistic values, altruistic values, environmental concern, awareness of consequences, ascription of responsibility, subjective norms, attitudes towards behaviour, perceived behavioural control, personal norms, affect, and behavioural intention. Furthermore, the authors categorize environmental behaviours based on three different stages of the consumption process of consumers: purchase, usage, and post-use. Originality/value – The proposed model will offer future studies a holistic understanding of the factors that predict environmentally sensitive behaviours of consumers and the extent to which such behaviours depend on moral considerations, feelings, or self-interest motives.

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Hussin, Al Mahadi Bin. "Learning Behaviour of Consumer Ethnocentrism and Role Model towards Purchase of Local Cosmetic Product." Journal of Advanced Research in Dynamical and Control Systems 12, no. 3 (March 20, 2020): 166–72. http://dx.doi.org/10.5373/jardcs/v12i3/20201179.

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De Pelsmaeker, Sara, Joachim J. Schouteten, Xavier Gellynck, Claudia Delbaere, Nathalie De Clercq, Adrienn Hegyi, Tünde Kuti, Frédéric Depypere, and Koen Dewettinck. "Do anticipated emotions influence behavioural intention and behaviour to consume filled chocolates?" British Food Journal 119, no. 9 (September 4, 2017): 1983–98. http://dx.doi.org/10.1108/bfj-01-2016-0006.

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Purpose The purpose of this paper is to examine the influence of anticipated emotions (AE) on behavioural intention and behaviour to consume filled chocolates and to give an indication on the possible differences in consumer behaviour between two countries. Design/methodology/approach The theory of planned behaviour (TPB) was used to explain the consumption of chocolate. In this study, TPB is extended with a construct for AE. Findings A total of 859 consumers in Belgium and Hungary participated in the study and results showed that including AE increases the predicted variance of the TPB. Moreover, AE have a positive effect on the intention and the actual behaviour of consumers. Next, the study suggests that Belgian consumers are more influenced by their emotional and control beliefs and that Hungarian consumers are also driven by opinion of family and friends and some behavioural beliefs. Practical implications Overall, TPB can contribute to the understanding of behavioural intention and behaviour towards eating filled chocolate. Moreover, it can help to develop a marketing plan for specific consumer segments as it can identify influencing factors and consumer beliefs towards a product. Originality/value This is the first study that compares the fit of the TPB model with and without the construct of AE. The work contributes to the growing literature on emotions as it does not focus on emotions elicited during or after consumption, but explores if the AE also play a significant role in behaviour.

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Ulbinaitė, Aurelija, and Yannick Le Moullec. "TOWARDS AN ABM-BASED FRAMEWORK FOR INVESTIGATING CONSUMER BEHAVIOUR IN THE INSURANCE INDUSTRY." Ekonomika 89, no. 2 (January 1, 2010): 95–110. http://dx.doi.org/10.15388/ekon.2010.0.983.

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This paper presents a framework that builds upon agent-based modelling for investigating the behaviour of consumers in the insurance industry. Consumers are modelled as agents and clustered in groups reflecting their income levels. Agents that model consumers are characterised by their socio-demographic features and interact with other insurance consumer-agents by means of local and global social networks. Furthermore, the environment in which they evolve models the impact of external factors such as mortality, disease and other accident rates as well as insurance culture. This makes that consumer-agents accumulate experience, improve their understanding and knowledge of financial products, and thus develop their perception of need for security and consider the usefulness of insurance services. In turn, the framework enables to model the construction of the customers’ insurance product purchase decision.p>

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Skawińska, Eulalia. "INNOVATIVE AND SOCIALLY RESPONSIBLE CONSUMER BEHAVIOUR IN PARADIGM OF CIRCULAR ECONOMY – A RESEARCH MODEL." Acta Scientiarum Polonorum. Oeconomia 18, no. 3 (September 30, 2019): 83–90. http://dx.doi.org/10.22630/aspe.2019.18.3.35.

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The following paper is innovative and based on the premise that consumers play a vital role in the development of the economy in Poland. Its structure, in addition to introduction and summary, consists of two parts: cognitive and practical. The research question is: Can consumer influence the implementation of the principles of circular economy in Poland towards their faster and more efficient application? The aim of the paper is to offer a theoretical model for research and stimulation of changes in consumer behaviour towards an innovative and socially responsible consumer action (CnSR). We used experimental, descriptive model and visual research methods. The paper is normative.

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Bucatariu, Mihaela, Alexandra Iulia Nicolescu, and Alexandru Taşnadi. "Consumer behaviour towards new products." Proceedings of the International Conference on Business Excellence 11, no. 1 (July 1, 2017): 904–15. http://dx.doi.org/10.1515/picbe-2017-0096.

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Abstract The main purpose of this paper is to find a structure of consumer behaviour, especially regarding the preference for the newly-released products from the market. We intend to study the impact of the new, innovative products compared to the traditional ones. Empirical research is based on the selling mix of a company in Romania and Austria. The analysis of this case will be done with the support of an econometric model of simple regression. This research confirms the validation of the structure and the attitude of the consumers towards the new products, launched by that company. By applying this linear model, it is possible to identify the percentage of the increase or decrease in consumption of new products. The need of carrying out this study regarding the impact of the consumption of new products is to create a profile and to find the causes that influence their acquisition. The originality of this paper lays in studying some aspects of influence over the consumption of new products from McDonald’s in Romania and Austria. Where does McDonald’s stand regarding the digitalization? It is not enough to sell new products; it is also necessary to bring innovation in the organization. Nowadays consumers are more present in the online environment and retailers are adapting at a fast pace to their needs of direct communication and transparency. How does a company that faces Slow Food and Bio era, deal with consumers who are more preoccupied with the nutritive values of the nourishment act? Platforms for real-time communication with clients such as “Our food. Your question” redefined the term of transparency and helped McDonald’s stop bad rumors. The results of the research will show us if there really is transformation in behaviour towards traditional products and in what degree consumers are influenced by innovation.

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Ayuni, RiscaFitri, AnandaSabil Hussein, and Radhita Hapsari. "IMPROVING TRADITIONAL MARKET CUSTOMER LOYALTY (REVISIT CONSUMER BEHAVIOUR MODEL USING CONSUMER EXPERIENCE)." International Journal of Accounting and Business Society 26, no. 1 (August 1, 2018): 17–38. http://dx.doi.org/10.21776/ub.ijabs.2018.26.1.2.

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., Thalhah. "Indonesian Consumer Behaviour Model in Choosing Halal Food." International Journal of Scientific and Research Publications (IJSRP) 10, no. 10 (October 30, 2020): 731–35. http://dx.doi.org/10.29322/ijsrp.10.10.2020.p10691.

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Paço, Arminda do, Chris Shiel, and Helena Alves. "A new model for testing green consumer behaviour." Journal of Cleaner Production 207 (January 2019): 998–1006. http://dx.doi.org/10.1016/j.jclepro.2018.10.105.

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Ting, Chuo Yew, Mazlan Bin Ismail, Hiram Ting, Salmah Binti Bahri, Affarizan Bin Sidek, Siti Fatimah Bt Idris, Robin Tiow Heng Tan, et al. "Consumer behaviour towards pharmaceutical products: a model development." International Journal of Pharmaceutical and Healthcare Marketing 13, no. 3 (September 2, 2019): 387–402. http://dx.doi.org/10.1108/ijphm-07-2018-0040.

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Purpose Despite the extant literature on purchasing behaviour, little is known about why and how consumers purchase and use pharmaceutical products in Malaysia. This paper aims to develop a holistic model that articulates the factors underlying pharmaceutical product purchase and use and their relationships. Design/methodology/approach Drawing upon the grounded theory approach, in-depth interviews and analysis on the basis of theoretical saturation were conducted. Enumerators, trained to perform interviews, the transcription and content analysis, sampled 120 Malaysian consumers in the first phase and 40 in the second. ATLAS.ti was used to assist the coding and analytical process. Findings The findings largely support extant literature on purchasing decisions. Particularly, the evaluation of product attributes was found to be an immediate determinant of purchase and use. The effect, in turn, was moderated by personal factors and facilitating conditions. The need for healthcare products and the knowledge about them were constructed as antecedents in the model. The study also highlights that consumers’ purchase and use of pharmaceutical products could be better understood and managed with a holistic view of the decision-making process. Originality/value This study proposes the conbe-hepro model to explicate the antecedents and determinants of consumers’ purchase and use of pharmaceutical products in the Malaysian context. It provides a theoretical grounding that enriches our knowledge of the changing behaviour of consumers in healthcare literature. It also yields practical insights to the government bodies and the healthcare providers in Malaysia and other developing countries.

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Gaertner, Wulf, and Jochen Jungeilges. "A non-linear model of interdependent consumer behaviour." Economics Letters 27, no. 2 (January 1988): 145–50. http://dx.doi.org/10.1016/0165-1765(88)90087-0.

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Caniëls, Marjolein C. J., Wim Lambrechts, Johannes (Joost) Platje, Anna Motylska-Kuźma, and Bartosz Fortuński. "50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience." Sustainability 13, no. 8 (April 8, 2021): 4140. http://dx.doi.org/10.3390/su13084140.

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Despite the booming interest in determinants of green (i.e., sustainable) consumption, the psychological factors that influence pro-environmental consumption patterns are not yet fully understood. To answer this call, we developed and analysed a model that offers an integrative approach to sustainable consumption patterns by addressing the full palette of consumers’ personal value orientations. Specifically, we linked consumers’ egoistic, altruistic, and biospheric values at the personal level to pro-environmental purchasing intentions, behaviours, and experiences. Furthermore, we examined whether implicit beliefs about the balance between humanity and nature (i.e., worldviews) moderate these relationships. To support the theoretical propositions in our model, we drew on the key premises of the theory of planned behaviour. Data from 291 Polish respondents were analysed by using multiple linear regression analysis, and the moderating effect of worldviews was investigated with simple slope analysis. While controlling for cultural values, the findings show that personal values, specifically biospheric values, predict sustainable consumer patterns and that consumers’ worldview moderates this relationship. Our study offers a novel holistic approach to analyse sustainable consumption patterns, which will assist environmental management scholars and practitioners who seek to understand and stimulate pro-environmental consumer behaviour. Our findings may help practitioners to develop strategies to influence consumer intentions and behaviours concerning green products.

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Agustiningsih, Glorya, Wiratri Anindhita, and Melisa Arisanty. "Mapping of Indonesian Consumer Behavior on Social Media - Netnography Study of Online Shopping Behavior on Social Media for Improving MSME in Indonesia." KnE Social Sciences 2, no. 4 (June 13, 2017): 312. http://dx.doi.org/10.18502/kss.v2i4.902.

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Usaha Mikro, Kecil, dan Menengah/MSME (Micro, Small, and Medium Enterprises, thereafter called MSMEs) is one of the business sectors playing significant roles in the economic growth of Indonesia. The increase of MSMEs pushes the State Minister for Cooperatives, and Small and Medium Enterprises (SME) to encourage MSME performance by enhancing their quality. One attempt taken is to apply information and communication technology, especially social media, to promote the products. In reality, many MSMEs lack sufficient understanding of social media usage in business. As a result, many MSMEs have difficulties identifying online media consumer behavior in developing their marketing strategies. This researchattempts to map consumer behavior in social mediaand explores how MSMEs can capitalize on the marketing powers of social media. This research uses a netnography method for mapping online consumer behaviour. Primary data are collected from observations of online interaction between consumers and sellers (MSMEs). The results are analyzed using Philip Kotler’s Consumer Behavior Model and Kozinet’s Online Consumer model.

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Amin, Hanudin, Abdul-Rahim Abdul-Rahman, and Dzuljastri Abdul Razak. "Theory of Islamic consumer behaviour." Journal of Islamic Marketing 5, no. 2 (June 3, 2014): 273–301. http://dx.doi.org/10.1108/jima-06-2013-0042.

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Purpose – The purpose of this study is to propose a theory of Islamic consumer behaviour to explain the factors that influence the Islamic mortgage industry. Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing and Islamic mortgage, these theories fail to capture or accommodate the Islamic perspectives of consumer behaviour. Conventional marketing theories have also been found to be inadequate to explain the Islamic mortgage preference among consumers. Design/methodology/approach – Drawing upon the Maqasid al-Shariah, this study develops an Maqasid al-Shariah index (MSI) and religious satisfaction (RS) for Islamic mortgage industry in Malaysia. These indexes are developed as the basis of the theory development in this setting. The model developed is later examined using survey data. Findings – This study reveals that education and RS are instrumental in determining the Islamic home financing preference. In contrast, justice and welfare are insignificantly related to the Islamic home financing preference. Religious satisfaction, to a certain extent, plays role not only as a mediator but also as a moderator. We find that RS has a full mediation effect on the relationship between welfare and willingness to consider applying Islamic mortgage. We discover justice is moderated by RS. Education and welfare however are not moderated. Originality/value – This study contributes to the development of an empirical Islamic framework in predicting consumers’ behaviour in an Islamic mortgage market using a Maqasid approach. This study is also pioneering in introducing two indexes, notably MSI and RS, and applying these indexes to Islamic home financing context.

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Widodo, Arry, and Nabsiah Abdul Wahid. "Indonesian Consumers’ Purchase Behaviour of Green Innovative Product." International Journal of Engineering & Technology 7, no. 4.38 (December 3, 2018): 1296. http://dx.doi.org/10.14419/ijet.v7i4.38.27809.

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This study aims to determine the reasons why Indonesian consumers buy innovative green products (Pertalite RON 90) using CAB attitude theory. This theory assumes that individual behavior (such as the decision to buy) is closely related to how they evaluate decisions of the cognitive, affective and conative aspects. This study was designed to be quantitative. The causal relationship between variables will be examined through questionnaires to be distributed to consumers of Indonesian motor vehicles using gasoline. The findings are expected to provide insight into whether ABC's theory of attitude, popular theory in consumer behavior literature is useful and applicable in explaining why consumers, especially Indonesian petrol consumers buy innovative green products (represented by Pertalite RON 90). From these findings, researchers and practitioners will be able to understand the importance of the cognitive, affective and conative components of the theory of consumer behavior and apply it accordingly. This study is important for the progress of CAB behavior theory through tripartite attitude structure model which consists of attitude stimulus through stimulus used to measure each component of cognitive, affective and conative behavior. The proposed model is intended to identify key concepts that shape attitudes that are useful for predicting outcomes to make accurate predictions using component attitude concepts: Cognitive, Influencing, and Conative (CAB), following tripartite behavioral models (Schiffman and Kanuk, 2004, Solomon, 2002; Breckler, 1984; Rosenberg and Hovland, 1960; Boulding, 1956).

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Khan, Irum, Neeti Kasliwal, and Mahesh Chandra Joshi. "Corporate Social Responsibility and Consumer Behaviour: A Review to Establish a Conceptual Model." International Journal of Emerging Research in Management and Technology 6, no. 9 (June 24, 2018): 142. http://dx.doi.org/10.23956/ijermt.v6i9.99.

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Over the past decades, concern about the environment has become not only a significant public issue but also a crucial topic in academic research. A sharp rise in environmentalism has emerged. Despite an increase in consumer expectations for business to do more for society than deliver on economic conditions and many firms' increasingly adopting socially-responsible stances, marketplace behaviour highlights a gap between what consumers report they expect from firms and what they are prepared to reward. This paper discusses the review of past papers to identify the gaps and to frame a conceptual model as per the consumer and firm’s expectation from CSR policies.

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Sthienrapapayut, Thuckavadee, George P. Moschis, and Anil Mathur. "Using gerontographics to explain consumer behaviour in later life: evidence from a Thai study." Journal of Consumer Marketing 35, no. 3 (May 14, 2018): 317–27. http://dx.doi.org/10.1108/jcm-02-2017-2083.

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Purpose The purpose of this study is to test the efficiency of the “gerontographics” model in predicting selected consumer behaviours in older adults. Design/methodology/approach Through regression analysis, a large sample of older Thai adults is used to test the predictive power of gerontographics against predictive measures based on both chronological age and cognitive age. Findings The findings of the study show that the gerontographics model is more powerful in predicting certain types of older adults’ consumer behaviour than chronological age or cognitive age. Originality/value These findings have implications for marketing and business strategies because they suggest that gerontographics segmentation may be a more useful and effective way to segment older consumers.

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Steluta, Vlad (Uta) Daniela. "Modelling Research on Consumer Attitude Toward Car Brands." International Journal of Sustainable Economies Management 3, no. 2 (April 2014): 1–15. http://dx.doi.org/10.4018/ijsem.2014040101.

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A quantitative research of consumer behaviour usually takes under consideration the following processes: perception, information/ learning, motivation, attitude and actual behaviour. From all this dynamic processes that define consumer behaviour, attitude is the one process relatively stable in time, with a very strong affective and cognitive component. In attempt to model attitude research one need to take under consideration external factors that influence attitude formation as well as this attitude influences the consumers buying decision. In order to particularize the research it was chosen a durable good – cars and the most known brands of cars in Romania. In the research conducted on a representative sample at Ploiesti city level, results validates the model proposed by author.

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Korobov, Yury. "Impact of digitalization on consumer behaviour and marketing activity in financial markets." SHS Web of Conferences 73 (2020): 01013. http://dx.doi.org/10.1051/shsconf/20207301013.

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The article reveals the impact of digitalization of the economy on the behaviour of consumers of financial services: increasing the relevance of financial needs, increasing the consumer independence, changing the model of consumer behaviour. The directions for improving the marketing activities of banks were identified: a shift in focus from image advertising to product advertising, and increased attention on quality characteristics of financial products.

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Calvo-Porral, Cristina, and Jean-Pierre Levy-Mangin. "Situational factors in alcoholic beverage consumption." British Food Journal 121, no. 9 (September 2, 2019): 2086–101. http://dx.doi.org/10.1108/bfj-01-2019-0002.

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Purpose Situational factors influence food and drink consumption, being how, when and where, not fully researched. In this context, the purpose of this paper is to address the influence of “where” in alcoholic beverage consumption. That is, the authors examine the influence of the place of consumption, comparing consumer behaviour at home and at hostelry outlets. Design/methodology/approach For this purpose, beer was selected as the alcoholic beverage category. Then, a conceptual model of consumer behaviour was proposed and empirically tested through multi-group structural equation modelling (SEM) on a sample of 525 beer consumers (home consumers=209 and hostelry consumers=316. Findings The findings show that the place of consumption influences alcoholic beverage consumer behaviour. While home consumers demand value for money, hostelry consumers seek for product perceived quality. Practical implications This research suggests the applicability of situational factors to the beverages market, providing a starting point for situational segmentation. Originality/value The authors’ major contribution is the empirical examination into how alcoholic beverage consumption behaviour is situational dependent.

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Saeed, Munazza, and Ilhaamie Binti Abdul Ghani Azmi. "Brand Switching Behaviour of Muslim Consumers: Development of a Conceptual Model." International Journal of Research in Business and Social Science (2147-4478) 5, no. 4 (July 20, 2016): 31–39. http://dx.doi.org/10.20525/ijrbs.v5i4.602.

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The purpose of this study is to develop a model to investigate the impact of brand image and religious beliefs on Muslim consumers switching intention. Moreover, it also intends to examine, how switching intention affect the customer equity of international branded products. This study seeks to expand the body of knowledge in consumer behaviour research with emphasis on religious beliefs (Islamic beliefs). The benefits that will be yielded from this study will not only provide guidelines to business researchers, but will also enhance the current understanding of Muslim consumers. It studies how the Muslim consumer’s brand switching behaviour is influenced by religious beliefs of Muslim consumers and image of a brand, yet previous studies have only attempted to understand brand switching without considering the religion specifically Islam.

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Benda Prokeinova, R., and M. Hanova. "Modelling consumer’s behaviour of the meat consumption in Slovakia." Agricultural Economics (Zemědělská ekonomika) 62, No. 5 (May 27, 2016): 235–45. http://dx.doi.org/10.17221/33/2015-agricecon.

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There exists a plenty extensive theoretical and empirical literature on what determines the consumption levels over time and across countries, but less research into the changes in the consumption patterns (i.e. the mix of different goods and services that is purchased). To better understand how changing incomes and prices influenced the consumption patterns, the contribution estimates the Almost Ideal Demand System (AIDS) models. The aim of the paper is to find patterns and preference changes in the consumer demand for meat in Slovakia. From the methodological aspect, there were used important items of the demand, and for the consumer behaviour analysis, there were computed elasticity coefficients by using the model AIDS. The coefficients of the price and income demand elasticity were determined. The computed elasticities showed that all meat items had a positive income elasticity of demand which implies that they were normal goods. Beef and pork were expenditure (income) elastic and hence could be considered as a luxury, while poultry and fish were income inelastic meaning that those were of necessity.

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Ata, Serhat, and Abdulaziz Sezer. "Evaluating the effects of life satisfaction on impulse buying behavior in terms of online buying." Marketing and Management of Innovations, no. 1 (2021): 38–55. http://dx.doi.org/10.21272/mmi.2021.1-04.

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Consumer behaviours have great importance for marketers. Impulse buying, which is an appearance of consumer behaviour, arises with a sudden stimulus. Different aspects affect impulse buying. Life satisfaction, which is one of these aspects, brings consumers about impulse buying behaviour by influencing them. Moreover, the rapid development of online shopping and the fact that online interaction occurs in virtual environments at all hours of the day affects people's quality of life. This study aimed to investigate how consumers' life satisfaction shapes consumers' impulse buying behaviour and whether there is a difference between the descriptive and main variables in line with this relationship according to consumers' online or offline purchasing behaviour. The methodological base is the questionnaire form as a data collection method in Duzce province (Turkey) between March and May 2018. Participation in the study was conducted by convenience sampling method. In the research purpose line, a model is comprised. In turn, a path diagram was performed according to the confirmatory factor analysis with a Structural Equation Model. The obtained results showed the negative relationship between life satisfaction and sub-dimensions of impulse buying (positive emotions, emotion conflict, unplanned behaviour, and mood management). The authors noted only a positive relationship between life satisfaction and rational behaviour in the study. Thus, that is another sub-dimensions of impulse buying. Besides, comparing the mean, there was a significant difference between positive emotions, unplanned behaviour, type and shopping channels. These findings could help future studies aimed at researching the effect of different variables on impulsive behaviours. This study was carried out in a short period due to time and cost constraints. One of the study's limitations is that the study data were obtained only from the participants in Duzce province (Turkey).

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Okada, Isamu, and Hitoshi Yamamoto. "Effects of Information Diffusion in OnlineWord-of-Mouth Communication Among Consumers." Journal of Advanced Computational Intelligence and Intelligent Informatics 15, no. 2 (March 20, 2011): 198–203. http://dx.doi.org/10.20965/jaciii.2011.p0198.

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The effects of online word-of-mouth communication among consumers were investigated using an agentbased model. In order to explain consumers’ purchasing behaviours from the view of consumer behavioral theory, we installed heterogeneity on consumers based on individual informative actions. Consumers were assumed to communicate with other consumers selectively using one of three policies: random selection, similar level selection, and higher level selection. Simulation showed that the most effective policy for selecting communication partners depends on the characteristics of goods under consideration. It also showed that increasing the number of communication partners and changing distribution of consumers positively affects purchasing behaviour while increasing consumer memory through such technologies as blogs does not. These findings help clarify how consumers deal with their cognitive limitations in the face of the massive amount of information now available.

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Wu, C., and H. L. Chen. "A Consumer Purchasing Model with Learning and Departure Behaviour." Journal of the Operational Research Society 51, no. 5 (May 2000): 583. http://dx.doi.org/10.2307/254189.

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Gorbunova, Sofiya V. "PROSUMERISM AS A MODEL OF CONSUMER BEHAVIOUR: ENVIRONMENTAL ASPECT." Vestnik Tomskogo gosudarstvennogo universiteta. Kul'turologiya i iskusstvovedenie, no. 38 (2020): 24–32. http://dx.doi.org/10.17223/22220836/38/3.

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Giudici, Paolo, and Gianluca Passerone. "Data mining of association structures to model consumer behaviour." Computational Statistics & Data Analysis 38, no. 4 (February 2002): 533–41. http://dx.doi.org/10.1016/s0167-9473(01)00077-9.

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Wu, C., and H.-L. Chen. "A consumer purchasing model with learning and departure behaviour." Journal of the Operational Research Society 51, no. 5 (May 2000): 583–91. http://dx.doi.org/10.1057/palgrave.jors.2600903.

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Pantano, Eleonora. "Cultural factors affecting consumer behaviour: a new perception model." EuroMed Journal of Business 6, no. 1 (May 17, 2011): 117–36. http://dx.doi.org/10.1108/14502191111130343.

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Guirdham, Maureen. "How To Market Unit Trusts: A Consumer Behaviour Model." Marketing Intelligence & Planning 5, no. 2 (February 1987): 15–19. http://dx.doi.org/10.1108/eb045747.

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Worsfold, Denise, and Christopher Griffith. "A generic model for evaluating consumer food safety behaviour." Food Control 6, no. 6 (January 1995): 357–63. http://dx.doi.org/10.1016/0956-7135(95)00048-8.

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Švecová, Jana, and Pavla Odehnalová. "The determinants of consumer behaviour of students from Brno when purchasing organic food." Review of Economic Perspectives 19, no. 1 (March 1, 2019): 49–64. http://dx.doi.org/10.2478/revecp-2019-0003.

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Abstract The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the production sale and distribution of organic food. To investigate the influence of the various factors was used the extended model of Theory of Planned Behaviour (TPB). In the current concept, there is no research in the Czech Republic that would apply the approach of Yadav and Pathak (2016) to examine of consumer behaviour on the sample of students, i.e. young Czech generations who are a potential target group. The theoretical part deals with the concept of consumer behaviour, based on the findings of the latest studies, dealing with this topic. In the practical part, the own research is presented, realized on a sample of 403 young consumers, studying in the second largest city of the Czech Republic, the city of Brno. In the Czech Republic, the young consumer is influenced mainly by factors such as personal attitude and subjective norms. Limitations of this study are the fact that in our questionnaire we were interested in how the consumer viewed the purchase of organic food in general and not how they view the purchase of individual organic products and that the research may be limited by the fact that the questionnaire was aimed solely at the younger generation of consumers studying in Brno, the second largest city in the Czech Republic. The behaviour of the younger generation has received little investigation, and in the Czech Republic, there is a lack of research on the behaviour of this sector.

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Journal articles on the topic 'Consumer behaviour model'

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