Relevant bibliographies by topics / Consumer behaviour process

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Consumer behaviour process'

Author: Grafiati
Published: 4 June 2021
Last updated: 19 February 2022

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Journal articles on the topic "Consumer behaviour process"

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Kanagal, Nagasimha Balakrishna. "An Extended Model of Behavioural Process in Consumer Decision Making." International Journal of Marketing Studies 8, no. 4 (July 27, 2016): 87. http://dx.doi.org/10.5539/ijms.v8n4p87.

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<p>The stimulus response model of consumer behaviour is useful to understand the buying behaviour of individual consumers in the context of individuals buying consumer products. An extended stimulus-response model of behavioural processes in consumer decision making is proposed that serves to integrate the influences and interlinkages of buyer psychology, various buyer characteristics, and the impact of the buyer decision process on consumer decision making. The model proposes that the behavioural process of consumer decision making be as a result of the interaction of three aspects of individual buyer behaviour: communication sensitivity; enculturated individuality; and rational / economic decision making. The paper addresses the flip side of the consumer decision making process in terms of the five stages of decision making from need recognition to post-purchase satisfaction. An aggregate level framework of behavioural process in consumer decision making has been provided, that could lead to a richer analysis of micro level factors and relationships influencing consumer decision behaviour.</p>
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Dumitrescu, Luigi, and Mircea Fuciu. "Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research." Studies in Business and Economics 10, no. 1 (April 1, 2015): 66–76. http://dx.doi.org/10.1515/sbe-2015-0005.

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Abstract The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.
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Foxall, Gordon R. "Consumer Behaviour as an Evolutionary Process." European Journal of Marketing 27, no. 8 (September 1993): 46–57. http://dx.doi.org/10.1108/03090569310042936.

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Stankevich, Alina. "Explaining the Consumer Decision-Making Process: Critical Literature Review." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 6 (2017): 7–14. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.26.3001.

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In the last years, research investigating consumer behaviour and how their decision-making process has advanced and has become an important topic in the marketing society and literature. To advance the research further, this paper presents an extensive literature review of academic publications in the area of buying decision-making process in marketing and its status. Furthermore, the paper presents latest trends and themes that emerge there. Based on 24 journal articles, reports and marketing books, the core models and theories in this area were evaluated and discussed. Moreover, a framework of “moments that matter” in consumer decision-making process and factors that influence them was elaborated for a possibility to influence consumer behaviour in favour of company’s offers. Furthermore, recommendations for marketers were suggested for deeper understanding the consumer behaviour and their buying strategies to empower marketing campaigns and be a success in the market. The paper also suggests several directions for future research related to buying behaviour.
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Chhabra, Disha. "Factors Affecting Consumer Buying Behaviour and Decision Making Process towards FMCG Products." Journal of Advances and Scholarly Researches in Allied Education 15, no. 6 (July 5, 2018): 131–39. http://dx.doi.org/10.29070/15/57735.

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Nagyová, Ľudmila, Andrej Géci, and Elena Horská. "Consumer preferences and decision-making determinants for the purchase of sheep's milk and its products." Potravinarstvo Slovak Journal of Food Sciences 14 (August 28, 2020): 673–81. http://dx.doi.org/10.5219/1424.

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When observing consumer behaviour, we find that the consumer carries out the process of purchasing decisions under the influence of several factors. These factors come from the external environment, from its individual characteristics, and also from the specific purchasing situation. The above facts show that consumer preferences and understanding of the behaviour is a very demanding process. This is mainly because consumers may behave differently, i.e. they may have different consumer behaviours that depend on their needs and desires. Therefore, it is necessary to know the factors that influence consumer behavior or the purchasing decision for certain market commodities. The presented research document is focused on the issue of consumer behavior and decision-making in sheep's milk and its products. Sheep's milk has a long tradition and is one of the basic building elements of human food. Consumer behaviour is constantly evolving, their needs and desires are changing as well as factors that influence their shopping behaviour. The main goal of the research is to draw attention to the personality of the consumer, to selected personality characteristics and social factors, and, subsequently, to evaluate their impact on purchasing behaviour and making purchasing decisions on the market of sheep's milk products. Primary data were obtained from a survey conducted on a sample of 796 respondents. Most of the respondents were classified in the sanguine group based on temperament - an emotionally stable extrovert. When buying sheep's milk and its products, they make emotional decisions (57.17%). The most important factor in buying these products was their quality (47.16%). Assumptions were formulated for deeper analysis, which was subsequently verified by the means of a statistical test - Chi-square of the square contingency. The degree of dependence between the examined variables was determined by the means of the Cramer contingency coefficient.
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Dunska, Margarita, Jelena Salkovska, Anda Batraga, and Liga Braslina. "Consumer behaviour in innovative products purchasing process." Marketing and Management of Innovations, no. 3 (2018): 276–89. http://dx.doi.org/10.21272/mmi.2018.3-25.

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Hartmann, Patrick, Vanessa Apaolaza, and Clare D’Souza. "The role of psychological empowerment in climate-protective consumer behaviour." European Journal of Marketing 52, no. 1/2 (February 12, 2018): 392–417. http://dx.doi.org/10.1108/ejm-01-2017-0080.

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Purpose This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection. Design/methodology/approach Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients. Findings Psychological empowerment moderates the effects of personal norms on climate-protective consumer behaviour in a value-belief-norm (VBN) framework. Personal norms have a stronger influence for consumers experiencing high psychological empowerment than for disempowered feeling consumers. Furthermore, psychological empowerment experienced as an outcome of actual proenvironmental behaviour mediates the relationship between prior climate protection and future climate-protective intentions. Research limitations/implications Future research should focus on the experimental manipulation of psychological empowerment with communicational claims, studying how perceived empowerment can be enhanced. Practical implications To promote climate friendly products and behaviours, marketers should use communication claims aimed at enhancing consumer’s subjective experience of empowerment. Social implications Public policy aimed at climate protection should focus on consumer education increasing consumers’ awareness of their potential influence. Originality/value Psychological empowerment has not been studied previously as either an antecedent or outcome of proenvironmental behaviour. This is the first study to show that psychological empowerment moderates normative influences on climate-protective consumer behaviour. This research further reveals a novel behavioural reinforcement process, in which psychological empowerment intervenes as a behavioural outcome as well as an antecedent of climate-protective consumer behaviour. Findings contribute to the development of the VBN framework as well as to the consumer-empowerment perspective on proenvironmental behaviour.
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Fleșeriu, Cristina, Smaranda Adina Cosma, and Vlad Bocăneț. "Values and Planned Behaviour of the Romanian Organic Food Consumer." Sustainability 12, no. 5 (February 25, 2020): 1722. http://dx.doi.org/10.3390/su12051722.

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Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, including the buying of organic food products. Other researchers have identified values that the consumer of organic products hold and that influence their buying behaviour. This study analyses the factors that have an impact on buying intention and behaviour of Romanian organic products from these two perspectives. A proposed model was designed by combining the two frameworks. It was evaluated by using structural equation modelling with the SmartPLS 3 software package (v. 3.2.7, SmartPLS GmbH, Bönningstedt, Germany, 2017). Results confirm the model proposed in the theory of planned behaviour while integrating the relationships of consumer values. Health consciousness was found to have a significant effect both on buying intention as well as on personal attitude. Food safety has a significant effect on buying intention regardless of personal attitude. Environmental concerns, social consciousness, perception of quality and lifestyle although important in personal attitude, do not affect buying intention directly.
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M, SAKTHIVEL MURUGAN, and SHANTHI R M. "Issues relating to purchase and post purchase behaviour." Journal of Management and Science 1, no. 3 (December 30, 2012): 226–28. http://dx.doi.org/10.26524/jms.2012.27.

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Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases. Trial purchase and repeat purchases. If a consumer is induced to purchase for the first time, a smaller quantity than usual and with certain degree of hesitancy, it is termed as a product trial. In any event, the trial is the base of purchase behavior where intention is to evaluate a product through trial. On the other hand repeat purchase indicates the commitment on the part of the consumer towards the product, company and others. The purchase process marks the recognition of actual purchasing environment and its effect on the process. This is the stage where mental evaluation is translated into purchase activity at the point of purchase. The act of purchase can be affected by many factors. Time, mood, shopping experience, sales persons effectiveness, etc. But the consumer satisfaction is determined by the person’s overall feeling toward the product after purchase. Satisfaction is often determined by the degree to which a product’s performance is consistent with the consumer’s prior expectations of how well it will function. Product may be introduced by consumers into secondary markets during a process of lateral cycling. The purchase and post purchase are the last two stages of consumer decision making.While the purchase stage is more crucial from the manufacturers or marketer’s perspective, the post purchase behavior indicates the ultimate satisfaction perceived by consumers and has implications for marketers as a determinant of future purchase decisions.
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Dissertations / Theses on the topic "Consumer behaviour process"

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Labuschagne, Adri. "Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4694.

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Labels serve as a source of external information during the consumer decision–making process, and frequently contribute to consumers’ prior knowledge of different products as well as their search activities prior to purchase of furniture. Labelling of a wide range of products, such as food and clothing has been investigated with regard to the effectiveness of the label, to convey information and draw consumers’ attention to the product, and the usage of the labels by consumers. However, no literature suggests the existence of labels with regard to furniture items, or consumers’ expectations about furniture labels. It is believed that labels on furniture items could assist consumers during the pre–purchase information search of the decision–making process. The current study investigated consumers’ expectations of furniture labels, during the pre–purchase information search of the consumer decision–making process, in order to propose furniture labels. The objectives of the study were to determine what questions regarding product information consumers frequently ask store assistants prior to furniture purchasing; to determine consumers’ expectations regarding furniture labels in terms of the product information on the label, the appearance of the label and the placement of the label on furniture items; and finally to suggest a preliminary furniture label according to consumers’ expectations. A mixed–method research approach was followed, using a two–phase exploratory design. Qualitative findings indicated that consumers enquire about the type of materials used for the manufacturing of furniture items, finishes used on items, quality, guarantees, warrantees, design, performance, maintenance, care instructions and colours of items. Similarly, quantitative results showed that the majority of respondents deemed the price, materials used, cleaning instructions, guarantee and warrantees important to be displayed on the furniture label. Appearance characteristics were summarised and preliminary furniture labels were suggested accordingly. These labels can be used by product developers, marketers, and the furniture industry to assist consumers during their pre–purchase information search of the consumer decision–making process.
Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2011.
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Fletcher, Keith. "Search behaviour : an analysis of information collection and usage during the decision process." Thesis, University of Strathclyde, 1986. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21470.

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The purpose of this research was to investigate the nature of consumer decision making. It considered the purchase of a video cassette recorder and investigated whether the assumptions of a model based on satisficing behaviour could be justified. It considered the nature of search behaviour and evaluation during the decision process and the factors which might influence it. The research therefore studied the stages of the decision process from the nature of Problem Recognition and Problem Classification, including the development of evoked sets during the decision process, the preference for and use of different information sources, the nature of search behaviour, the importance of choice criteria and the decision rules used while employing these choice criteria. This was investigated using three seperate but linked research approaches. A sample of the population in the West of Scotland was analysed to investigate differences between video owners and non video owners, while qualitative interviews were conducted to study the decision process itself. Conjoint Analysis was used to consider the relative importance of choice criteria. The study confirmed the sequential nature of the decision process and found a phased sequence of choice and search. Despite the nature of the good (expensive and innovative) the decision was generally considered of a low involvement nature. While the predictions of low involvement learning that a satisficing decision would be taken were found to be true our findings disagreed with the accepted theory on the use of information sources. It was also considered that it would be wrong to assume no cognitive processes were taking place as various choice heuristics were found which simplified the decision for the consumer.
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Karathanassi, Vassiliki. "Exploring elements of the cheese purchase decision process through application of purchasing involvement methodology : the case of cheese products in Athens, Greece." Thesis, Imperial College London, 1995. http://hdl.handle.net/10044/1/8785.

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Adnane, Alaoui M'Hamdi. "Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework." Thesis, University of Edinburgh, 2012. http://hdl.handle.net/1842/9415.

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Interest in understanding Human Beings’ behaviour can be traced back to the early days of mankind. However, interest in consumer behaviour is relatively recent. In fact, it is only since the end of World War II and following economic prosperity of some nations (e.g., U.S.A.) that the world witnessed the rise of a new discipline in the early 1950s; namely, Marketing Research. By the end of the 1950s, academic papers on modelling and analysis of consumer behaviour started to appear (Ehrenberg, 1959; Frank, 1962). The purpose of this research is to propose an integrated decision framework for modelling consumer behaviour with respect to store incidence, category incidence, brand incidence, and size incidence. To the best of our knowledge, no published contribution integrates these decisions within the same modelling framework. In addition, the thesis proposes a new estimation method as well as a new segmentation method. These contributions aim at improving our understanding of consumer behaviour before and during consumers’ visits to the retail points of a distribution network, improving consumer behaviour prediction accuracy, and assisting with inventory management across distribution networks. The proposed modelling framework is hybrid in nature in that it uses both non-explanatory and explanatory models. To be more specific, it uses stochastic models; namely, probability distributions, to capture the intrinsic nature of consumers (i.e., inner or built-in behavioural features) as well as any unexplained similarities or differences (i.e., unobserved heterogeneity) in their intrinsic behaviour. In addition, the parameters of these probability distribution models could be estimated using explanatory models; namely, multiple regression models, such as logistic regression. Furthermore, the thesis proposes a piece-wise estimation procedure for estimating the parameters of the developed stochastic models. Also proposed is a three-step segmentation method based on the information provided by the quality of fit of stochastic models to consumer data so as to identify which model better predicts which market segments. In the empirical investigation, the proposed framework was used to study consumer behaviour with respect to individual alternatives of each decision, individual decisions, and all decisions. In addition, the proposed segmentation method was used to segment the panellists into infrequent users, light to medium users, and heavy users, on one hand, and split loyals, loyals, and hardcore loyals, on the other hand. Furthermore, the empirical evidence suggests that the proposed piece-wise estimation procedure outperforms the standard approach for all models and decision levels. Also, the empirical results revealed that the homogeneous MNL outperforms both the heterogeneous NMNL and DMNL when each one of these distributions is applied to all decisions, which suggests the relative homogeneity in consumer decision making at the aggregate or integrated decision level. Last, but not least, through the use of the proposed framework, the thesis sheds light on the importance of consumer choice sequence on the quality of predictions, which affects the quality of segmentation. The reader is referred to chapter 3 for details on these contributions.
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Alamoudi, Hawazen. "How external and mediating factors affect consumer purchasing behaviour in online luxury shopping." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/5323.

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Recently, many studies have detailed how consumer perceptions and experiences affect attitudes and behaviours towards web service quality and e-satisfaction. Controversy arises when it comes to luxury brands. Luxury brands associate themselves with the concept of exclusivity and they position themselves in the market as such. But in online placement, how do they remain exclusive when information is accessible to everyone? Consumers of luxury products and services have varying opinions on the subject. Not all consumers are susceptible to online marketing and retailing. The perception of consumers is highly relevant when assigning the term ‘luxury’ to a brand. Therefore, a luxury brand has a certain personality and has an emotional and a creative appeal for the consumer. The aim of this research is to understand consumer attitude towards online luxury shopping websites before the purchase, during the purchase, and after the purchase. This study investigates the external factors that impact on consumer attitude toward purchasing online luxury shopping as a first step in the consumer online luxury shopping model. Further, it examines consumer attitude towards purchase life cycle, and the mediation role of consumer attitude between external factors and purchase intention. Moreover, this study investigates the relationships between different stages inside the purchase life cycle. This work is the first study focusing on the above aspects in a luxury context, the importance of which has been widely recognised in marketing literature but never explored empirically. Taking an exploratory approach, the study shows that in the case of brands in the premium luxury segment, external factors may have a positive influence on luxury perceptions, and more specifically on consumer attitude, which in turn may affect their intention to proceed to the online buying process. This study uses the Technology Acceptance Model (TAM) as a theoretical grounding to study the adoption and evolution of a consumer online luxury shopping (COLS) model. A questionnaire was deployed online as a research instrument to collect the data from 313 online luxury consumers in the United Kingdom (UK) and United States (US). The data were analysed using Structural Equation Modelling (SEM) with PLS software. Further analysis using multi group analysis (MGA) was conducted after the main analysis for comparison between country (UK and US), gender (Male and Female), and level of internet experience (Intermediate and Advanced). The empirical results from this study show that, among seven external factors that affect consumer attitude (perceived usefulness, perceived ease of use, perceived brand value, e-WOM, e-service quality, social network site usage and social media marketing activities), e-service quality has the strongest impact on consumer attitude toward purchasing online. However, perceived ease of use, perceived usefulness and e-word of mouth were non-significant, while e-service quality, social network site usage, social media marketing activities, and perceived brand value were all significant, and positively impact on consumer attitude. Moreover, the rest of the relationships from the COLS findings were significantly positive. Finally, the findings of this study provide noteworthy theoretical insights in terms of development of the COLS from the theory of extended TAM, and the COLS highlights the importance of the external factors, consumer attitude, and purchase lifecycle as the key elements of online luxury shopping. Moreover, the COLS model has been tested using multi-group analysis in three sets (country, gender, and internet level of experience). Furthermore, these findings bring valuable marketing implications highlighted by this study, and covers before purchase, during purchase, and after purchase, which shows what is happening inside the entire buying process for online luxury shopping. Marketers might also note that adopting an online luxury shopping website and recognising what factors can affect buying externally or internally can improve business efficiency.
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Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.

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This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of each segment is identified addressing variations in the process and process outcome for different groups. In addition, market-level behaviour investigates the actual behaviour of consumers in relation with different retailers in the market; it is based on the aggregated behaviour of 60,000 individuals. Not only behaviour in a particular website but also cross-visiting behaviour of consumers comparing multiple retailers is examined. For this purpose, a multi-level mixed-method approach is designed. Video recording sessions, think-aloud method, interviews and questionnaires are used to capture the dynamic decision-making process, segment consumers and measure the outcome of the process at individual level. Business process modeling approach and an adaptation of path configuration method are selected for modelling the process. Data from an Internet panel data provider, comScore, is analyzed to explore the market-behaviour of consumers visiting multiple retailers. A set of measurement frameworks, that have been developed to fully exploit the research potential of Internet panel data, are designed for this research. Two sectors of banking and mobile network providers are selected; this research methodology enables a much more detailed evaluation of online behaviour and can be applied in other consumer markets.A conceptual model of online purchase decision making is proposed synthesizing theory from three disciplines: consumer behaviour, decision analysis and Information Systems. This model is able to explain the complexities and dynamic nature of real-life decision-making processes. The results of individual-level analysis show that the synthesized model has an enhanced descriptive power. Purchase decision-making processes in the two sectors appear to be highly complex with a large number of iterations, being more unstructured in banking sector. The process is found to be influenced by the both individual characteristics and each segment exhibits a certain typology of behaviour. Behaviour in terms of the way stages are performed is identical across the two sectors; whereas it differs in relation to intensity of decision-making cycles, duration of the process and the process outcome, being a function of product/ market characteristics.The findings of market-level analysis revealed that banking websites are preliminary visited for using online banking services; despite the high portion of visitors, the intensity of research in these websites is low. On the contrary, mobile network providers attract a higher portion of consumers with purchase intentions and enjoy more intensive research. Consumers have a small consideration set in both sectors; and consider certain banks/providers rather than using the accessibility of all alterative on the Internet. It is evident that comparison sites play an important role in both markets affecting the behaviour of online consumers. Finally, the research stresses the use of the Internet as a complementary channel offering specific benefits in each sector.
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Atorough, Peter. "Consumer behaviour in online shopping : understanding the role of regulatory focus." Thesis, Robert Gordon University, 2013. http://hdl.handle.net/10059/916.

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The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers’ behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major focus of research in the field of marketing, especially within consumer behaviour. Yet it has been acknowledged that while aspects such as adoption and usage motivation are now better understood, there are many questions that remain unanswered, and this warrants continued research effort. In line with the above, this research addresses an issue in online consumer behaviour that is currently under researched and which relates to the role that the consumer’s regulatory focus trait plays in their manifested behaviour in online shopping. The research argues that it is important to understand the role of regulatory focus in online shopping because this psychological trait has been shown to affect other aspects of human behaviour such as in response to advertising, dieting and sports. Drawing upon research from consumer behaviour and the wider fields of marketing and psychology, this research proposes a number of hypotheses relating the consumer’s regulatory focus to her perception of online shopping, motivation for online shopping, and actual usage behaviour in a structural manner. The resulting structural equation model is then tested using empirical data obtained from 306 Internet shoppers in the United Kingdom. The results of the research confirm that regulatory focus has an influence on consumer behaviour in online shopping by affecting their perception, motivation and usage of online shopping. The research makes a unique contribution by demonstrating that regulatory focus is a valid and robust predictor of online shopping behaviour and behavioural outcomes, a conclusion which is relevant to both marketing research and marketing practice. Finally, the research identifies and recommends areas for future studies.
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Kozlova, Tatjana, and Olga Tytarenko. "To buy and what to buy? : the study of consumer behaviour on the Internet." Thesis, Gotland University, Department of Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-139.

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The process that consumers go through while buying something is called consumer buying process and has been studied for a long time. Three stages of the Five-Stage Model (Kotler, 2006) provide a starting point for analysis in this paper and the reason of using this model is to make collected data more structured and easier for understanding. The purpose of this paper is to describe and analyze costumer buying process online.The method for data collection applied in this study is called “think-aloud” that means participants are verbalizing their screen activity and thoughts during the process of observation. The results of this research show that consumer buying process online is a complex process that is influenced by the amount and intensity of information received during the process as well as consumer knowledge and experience on the area of problem. The sequence of the stages proposed by the research model can vary depending on the preferences of consumer and readiness to make a decision.

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Heymans, Oloff. "An investigation into the decision making process of entrepreneurs in identifying new opportunities and whether they analyse consumer behaviour." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97331.

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Thesis (MBA)--Stellenbosch University, 2015.
ENGLISH ABSTRACT: This research focused on how entrepreneurs (1) think; (2) see business opportunities; (3) convert an idea into a successful business; (4) observe and tap into consumer behaviour; and (5) how they use the information that they have gathered to their own best advantage. Various researchers and authors attempted (and will attempt) to define an entrepreneur, entrepreneurial traits, opportunity recognition and consumer behaviour. Literature focusses on each individual aspect of an entrepreneur, but no comprehensive literature is available on how entrepreneurs’ minds work ‘prowling’ for opportunities, implementing the opportunity they saw into practice and how they deal with failure. The researcher interviewed six entrepreneurs from his community in the North Coast of Kwa-Zulu Natal. A questionnaire of 27 specific questions was compiled to direct the discussions, but the candidates were given freedom to relay their stories. The questions were designed not only to cover the 5 issues mentioned in paragraph 1, but also to cover softer issues such as: how they handle failure and difficult situations; why they have beaten the statistics in being a successful entrepreneur and who and what their supporting structures are. All the interviews were recorded, then transcribed for analysis and coding. Once all the data was ‘given a label’, the data was grouped by using axial coding that resulted in the data being grouped into themes. The researcher then looked for core themes emanating from the answers given by the participants. Financial success is usually driven by commercial values, where the primary goal is to achieve the maximum profit by outwitting and outperforming the competition. On the other hand, the entrepreneurial spirit is driven by other values and entrepreneurs are at times totally oblivious of the competition in the market. Entrepreneurs have a tendency to tenaciously listen to themselves with an unflinching trust that success will follow the implementation of their ideas. This research found that the entrepreneurial spirit could not be bottled, labelled, or sold. The entrepreneurial spirit is a natural phenomenon that does not suit everyone. Entrepreneurs have a propensity towards risk-taking, but they take calculated risks. They see risk as a calculated even and not a gamble. The research further found that ‘to see opportunities you have to be in the game’. Opportunities seldom come by sitting on the side-line. A key word that was uncovered was ‘pivoting’ – one idea leads to the next and the new idea and opportunity ‘pivots’ further, causing an idea chain reaction into other business opportunities and diversification. The research finally uncovered that entrepreneurs rely heavily on their support structure, they can see the ‘wood for the trees’ when it comes to failure (not making it a personal failure) and they are quasi-philanthropists, investing in their communities and other emerging companies.
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Gränström, Danielle, and Johanna Atterström. "E-handel av livsmedel : En kvalitativ studie som undersöker hur e-service quality påverkar kundens köpbeteende." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-157608.

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Introduction: E-commerce has shown a large increase in the last years and constitutes a great portion of the market. This has led to a digital shift and more people choose to e-shop. This has affected the retail business, since there are new, more comfortable ways to buy your groceries. Furthermore, the food e-commerce differentiates from the general e-commence, since customers feel comfortable being able to smell, touch and see the groceries they are buying. Purpose: The purpose of this study is to achieve a higher and deeper knowledge of how the e-service quality affects the customers purchasing behavior in a digital food commence. Furthermore, the purpose is to identify notable factors within e-service quality which affects the customers purchasing behavior. Method: This is a qualitative study which has had an abductive approach. It is a combination between an inductive and a deductive attempt. The empirical material has been collected through six semi-structured interviews with Zeithaml, Parasuraman & Malhotra (2002) e-service quality dimensions for basis. Thereafter the empirical results were analyzed with the different steps of the buying process. Conclusion: Through this study, we noticed no significant difference between the interviewees which probably is a result of a high "internet habit". Thanks to the study, we were able to conclude that there are a number of distinct factors within the e-service quality dimensions that affects the customers purchasing behavior. Seeing that this is a subject going through constant development in contemporary with the digital evolution we find it useful to study, because the old barriers are replaced with new ones.
Bakgrund: E-handel växer drastiskt och utgör idag en större del av marknaden. Detta har lett till ett digitalt skifte och fler väljer att e-handla. Det har sin påverkan på dagligvaruhandeln eftersom det finns nya och bekväma sätt att e-handla mat på. Vidare skiljer sig e-handel av livsmedel från den generella e-handeln, vilket kan förklaras genom att livsmedel blir problematiskt att uppfatta i onlinemiljö eftersom beröring, syn och lukt ofta krävs. Syfte: Syftet med studien är att få en ökad och djupare förståelse hur e-service quality påverkar kundernas köpbeteende inom digital mathandel. Vidare är syftet att identifiera märkbara faktorer inom e-service quality som påverkar kundens köpbeteende. Metod: Detta är en kvalitativ studie som har haft ett abduktivt angreppsätt, vilket är en kombination av en induktiv och deduktiv ansats. Det empiriska materialet har samlats in genom sex semi-strukturerade intervjuer med Zeithaml, Parasuraman & Malhotra (2002) e-service quality dimensioner som grund. Därefter analyserades det empiriska resultatet med köpprocessens olika steg. Slutsats: Genom studien kan vi se att det inte fanns några markanta skillnader bland de intervjuade personerna vilket vi tror kan bero på hög internetvana. Tack vare studien så kan vise att det finns ett flertal tydliga faktorer inom e-service quality dimensionerna som påverkar kundens köpprocess. Eftersom detta är ett ämne som ständigt uppdateras i samtid med den digitaliserade utvecklingen så är det nyttigt att studera just för att de gamla barriärerna ersätts av nya.
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Books on the topic "Consumer behaviour process"

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Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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Múgica, José Miguel. El comportamiento del consumidor: Análisis del proceso de compra. Barcelona: Editorial Ariel, 1997.

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Tibrewala, Vikas. Nonstationary conditional trend analysis: An application to scanner panel data. Fontainbleau: INSEAD, 1992.

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L, Berry Jonathan, ed. The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy. New York: Free Press, 2003.

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Foxall, Gordon R. Consumer behaviour as an evolutionary process. University of Birmingham, 1993.

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Haupt, Heinz‐Gerhard. Small Shops and Department Stores. Edited by Frank Trentmann. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199561216.013.0014.

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Recent studies have carefully analysed the role of small shops and department stores, placing the emergence of department stores within the context of the broader changes that took place in the retail trade. This article looks at changes in the constellation of the retail trade, stressing the importance of consumer behaviour as both a factor influencing the trade and as a product of changes in the trade itself. It draws attention to the influence of the organization of shops upon consumers, and the effect of consumer attitudes upon the structure and appearance of the retailing trade. Furthermore, the article examines how much consumers adjusted to changing conditions of trade and the development of new retailing regimes, as well as the degree to which the trades themselves reacted to conditions in the labour market, the process of urbanization, and changes in consumer preferences. Finally, it discusses the triumph of self-service and supermarkets, the impact of retailing on time and space, the politics of retailing, and retailing as part of global history.
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North, Adrian C., and David J. Hargreaves. Music and consumer behaviour. Edited by Susan Hallam, Ian Cross, and Michael Thaut. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199298457.013.0045.

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This article begins with a brief overview of two particular effects of music that have received a considerable amount of attention: the effect of music on the speed with which customers behave, and the impact of music on time perception. It then illustrates the many other commercially relevant processes that can be influenced by music. Music can have a wide range of positive commercial benefits. It can influence the places that customers go to, customers' ability to achieve a desired level of arousal, the atmosphere of commercial premises, the amount which customers are prepared to spend, the amount they actually spend, the products they buy, their memory for advertising, and the amount of time they wait on hold. Since music can have many different effects it is important to prioritize those that correspond best with the business's marketing goals. Following from this, there can be no single ‘right’ type of music that is a universal commercial panacea, and the real issue is how to select music which addresses the most important marketing goals and does not hamper others.
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Wyer Jr., Robert S., and Jiewen Hong. Chinese consumer behavior: the effects of content, process, and language. Oxford University Press, 2010. http://dx.doi.org/10.1093/oxfordhb/9780199541850.013.0037.

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Davis, Kevin. Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales. AMACOM, 2011.

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An introduction to economics: concepts for students of agriculture and the rural sector. 5th ed. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781800620063.0000.

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Abstract This text aims to provide a simple but effective introduction to general economics for students of agriculture, the rural sector and related topics in universities and colleges. This fifth edition continues the process of adaptation and adjustment to meet changing times, the most significant of which for readers in Europe has been the withdrawal of the UK from the EU which carry implications not only for the chapter on agricultural policy but in many other places in the text. In the process of revision, the opportunity has been taken to make numerous other updates and small improvements. The book has 10 chapters which cover: the essence of economics, consumer behaviour, demand and supply, markets and competition, production economics, factors of production, macroeconomics, international trade, and government policy for agriculture and rural areas.
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Book chapters on the topic "Consumer behaviour process"

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Horner, Susan, and Swarbrooke John. "Models of the purchase decision-making process." In Consumer Behaviour in Tourism, 111–27. Fourth edition. | Abingdon, Oxon; New York, NY: Routledge, 2021. | First and second editions entered under: Swarbrooke, John.: Routledge, 2020. http://dx.doi.org/10.4324/9781003046721-8.

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Shavitt, Sharon, and Michaela Wänke. "Consumer Behavior." In Blackwell Handbook of Social Psychology: Intraindividual Processes, 569–90. Malden, Massachusetts, USA: Blackwell Publishers Inc., 2007. http://dx.doi.org/10.1002/9780470998519.ch26.

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Kurniawan, Sri Hartati, Mitchell M. Tseng, and Richard H. Y. So. "Modeling Consumer Behavior in the Customization Process." In The Customer Centric Enterprise, 267–82. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55460-5_14.

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Kirchhelle, Claas. "Staging Welfare: Writing Animal Machines." In Palgrave Studies in the History of Social Movements, 79–92. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-62792-8_6.

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AbstractThis chapter uses Harrison’s personal archives to reconstruct the writing process leading up to Animal Machines. It argues that Animal Machines was as much an environmentalist and consumer-oriented book as it was about animal welfare. Harrison wrote Animal Machines between 1961 and 1964. During this period, she read scientific publications on animal behaviour, visited British farms, and corresponded with manufacturers, parliamentarians, and other campaigners—the most prominent of whom was the environmentalist Rachel Carson. Hardly any of her findings were novel. Animal Machines’ impact was instead based on Harrison’s ability to effectively stage existing concerns about intensive farming and technological alienation from nature alongside new ethology-informed concepts of animal welfare. Harrison mobilised anecdotal and scientific evidence as well as visual material to create a powerful moral contrast between a threatened romanticised countryside and a desensitised dystopian future characterised by the “factory farm.”
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Šalkovska, Jelena, Valerijs Praude, Anda Batraga, and Oksana Afoniceva. "Consumers’ Behavior in Decision-Making in Foodstuff Purchasing Process." In Eurasian Studies in Business and Economics, 25–36. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-76288-3_2.

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SWARBROOKE, J. "The Purchase-Decision Process." In Consumer Behaviour in Tourism, 51–52. Elsevier, 2007. http://dx.doi.org/10.1016/b978-0-7506-6735-7.50009-9.

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SWARBROOKE, J. "Models of the purchase decision-making process." In Consumer Behaviour in Tourism, 69–80. Elsevier, 2007. http://dx.doi.org/10.1016/b978-0-7506-6735-7.50012-9.

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"Models of the purchase decision- making process." In Consumer Behaviour in Tourism, 118–36. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, is: Routledge, 2016. http://dx.doi.org/10.4324/9781315795232-13.

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"Models of the purchase decision-making process." In Consumer Behaviour in Tourism, 76–87. Routledge, 2007. http://dx.doi.org/10.4324/9780080466958-13.

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Li, Yuping. "Global Consumer Behaviour in Luxury Goods Markets." In Advances in Marketing, Customer Relationship Management, and E-Services, 1–28. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9958-8.ch001.

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In this chapter, the author presents an overview on global consumer behaviour in luxury goods markets. The discussion is based on the classic theories of consumer decision-making process and the important factors affecting the decision-making process. As global consumer behaviour in luxury goods markets is greatly affected by cultural differences, Hofstede's cultural dimensions theory is used to explain the various consumption behaviours displayed by consumers from different parts of the world. Past research findings are summarised, examples of consumer behaviours and appropriate marketing strategies implemented by luxury brands are also presented to assist readers for a better understanding of the topic.
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Conference papers on the topic "Consumer behaviour process"

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Kriaučiūnaitė-Lazauskienė, Gintarė, and Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (both live and virtual) influence. Research limitations – it is necessary to acknowledge that the current research is limited by broad scope consumer behaviour theories and methods (we in passing analysed empirical proves). Practical implications – authors suggest that the emergence of brand subculture on consumer behaviour gives the possibility of adjusting specific marketing strategies and presents the shortcomings of current research by pointing out the trends for future empirical studies. Originality/Value – It also highlights that the consumers’ search of symbolism and meaning in brands correlated with their consumer buying decision models, and we claim it could be related to utility theory. The main aim of this article is to analyse the field of symbols in advertising – in terms of their impact on the consumption process.
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Patel, Gokulananda. "EVALUATION OF CONSUMER BUYING BEHAVIOUR FOR SPEFIC FOOD COMMODITY USING FUZZY AHP APPROACH." In International Symposium on the Analytic Hierarchy Process. Creative Decisions Foundation, 2016. http://dx.doi.org/10.13033/isahp.y2016.067.

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Batraga, Anda. "CONSUMER BEHAVIOUR IN BUYING DECISION-MAKING PROCESS IN NON-PRESCRIPTION DRUG MARKET." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.025.

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Li, Jingjing, Jie Zeng, Keyu Hou, Jin Zhou, and Rui Wang. "Application of Openpose algorithm to detect consumer behavior in store." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.iii.11.

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Due to the importance of offline consumer behavior, more and more people had begun to study consumer behavior in store. In offline consumer behavior research, the application of video analysis technology was the most direct and convenient. Recognizing human posture was a key technology in video analysis. The OpenPose algorithm was one of the advantageous technologies that could accurately recognize multi-person poses in different environments in real time, so we used it innovatively to study consumer behavior in store. We hope to develop the potential of this application in the research of consumer behavior in store in the footwear retail industry by the technical advantages of the OpenPose algorithm. In our study, we first used an OpenPose algorithm to estimate multi-person pose and detection behavior, and then processed and recognized the videos collected in the store. We collected a week's surveillance video of a Red Dragonfly offline store from July 10 to July 16, 2020 in China. The specific process was to calibrate the area in the selected camera screen, then the algorithm performs identification and detection, and finally output in-store consumption Behavioral data. Our research results not only verified the feasibility of this application in offline retailing stores, but the data results also indicated that consumers tend to enter the store from the right, staying concentrated in the middle and back of the store. These results may be affected by the store space, product display, and staff guidance and reception.
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Kozina, Francka Lovšin. "Pre-Service Teacher Trainees' Textile Literacy." In 14th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2021. http://dx.doi.org/10.22616/reep.2021.14.038.

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In an era of consumerism, unsustainable clothing consumption is becoming an essential problem. Problems are related to extensive use of raw materials, energy, water, and labour. There are also bottlenecks with used chemicals in production and labour exploitation issues. Home economics subjects deal with concerns related to textile topics and try to raise awareness of sustainable consumption of textile products. Particularly important is to educate people to have the right knowledge and skills to behave sustainably. The aim of the study was to find out the extent of pre-service teacher trainee’s knowledge on textile topics and to research their behaviour in consumer process. In the pilot study, 69 home economics students participated. The research survey was designed to measure the teacher trainee’s textile literacy. The results indicate problems in the field of theoretical knowledge as well as in terms of sustainable behaviour in the entire chain from purchase to disposal of textiles.
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Sabbaghi, Mostafa, Behzad Esmaeilian, Ardeshir Raihanian Mashhadi, Willie Cade, and Sara Behdad. "Assessment of Products Future Reusability Based on Consumers Usage Behavior: Implications for Lithium-Ion Laptop Batteries." In ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/detc2015-46880.

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Product reuse is a recommended action toward sustainability. However, the profitable reusability of End-of-Use or End-of-Life (EoU/L) products depends on how consumers have used them over the initial lifecycles and what are their EoU conditions. In addition to consumers’ behavior, product design features such as product durability has an impact on the future reusability. In this paper, a data set of Lithium-ion laptop batteries has been studied with the aim of investigating the potential reusability of laptop batteries. This type of rechargeable batteries is popular due to their energy efficiency and high reliability. Therefore, understanding the lifetime of these batteries and improving the recycling process is becoming important. In this paper, the reusability assessment is linked to the consumer behavior and degradation process simultaneously through monitoring the performance of batteries over their lifetimes. After capturing the utilization behavior, the performance-based stability time of batteries is approximately derived. Consequently, the Reusability Likelihood of batteries is quantified using the number of cycles that the battery can be charged with the aim of facilitating future remarketing and recovery opportunities.
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He, Lin, and Wei Chen. "Incorporating Social Impact on New Product Adoption in Choice Modeling: A Case Study in Green Vehicles." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71123.

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While discrete choice analysis is prevalent in capturing consumers’ preferences and describing their choice behaviors in product design, the traditional choice modeling approach assumes that each individual makes independent decisions, without considering the social impact. However, empirical studies show that choice is social — influenced by many factors beyond engineering performance of a product and consumer attributes. To alleviate this limitation, we propose a new choice modeling framework to capture the dynamic influence from social network on consumer adoption of new products. By introducing the social influence attributes into the choice utility function, the social network simulation is integrated with the traditional discrete choice analysis in a three-stage process. Our study shows the need for considering social impact in forecasting new product adoption. Using hybrid electric vehicle as an example, our work illustrates the procedure of social network construction, social influence evaluation, and choice model estimation based on data from National Household Travel Survey. Our study also demonstrates several interesting findings on the dynamic nature of new technology adoption and how social network may influence consumers’ “green attitude” in hybrid electric vehicle adoption.
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Ferrise, Francesco, Marco Ambrogio, Elia Gatti, Joseba Lizaranzu, and Monica Bordegoni. "Virtualization of Industrial Consumer Products for Haptic Interaction Design." In ASME 2011 World Conference on Innovative Virtual Reality. ASMEDC, 2011. http://dx.doi.org/10.1115/winvr2011-5526.

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The haptic feedback perceived during the interaction with consumer products is an important aspect since it concurs in creating, together with the aesthetic features and sonic feedback, the emotional response during the first contacts with a product. And this may be decisive for the user’s decision of purchasing a product instead of another one. So the design of the haptic behavior of interaction elements of products can be both a successful strategy for capturing consumers’ attention but even a need for avoiding problems during the use. The paper describes the process of virtualization of the interaction with an industrial consumer product by means of haptic, sound and visualization technologies in order to obtain a prototype (interactive Virtual Prototypes) useful to design and test the haptic feedback of interaction elements directly with end users.
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Fryer, Peter J., and S. Bakalis. "Heat Transfer to Foods: Safety and Structure." In 2010 14th International Heat Transfer Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/ihtc14-23420.

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Heat transfer in foods is a commonplace operation in the home and restaurant, but is also the basis for a very large industry. Foods are complex non-Newtonian soft solids or structured liquids whose thermal behaviour is difficult to model; but engineering understanding is needed to develop processes that are safe and products that are attractive to the consumer. The increasing incidence of obesity in the developed world, and of food shortage elsewhere, demands that the industry adopts processes that give nutritious products in environmentally acceptable ways. This paper reviews the heat transfer problems that are found in food processing, with particular reference to the modelling of heating operations to ensure safety, problems that are found in the fouling and cleaning and process plant, and how heating and cooling are used to generate structure. Research challenges for the future are outlined.
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Li, Guo-xin, and Jin-xiu Liu. "Construal level theory: Theoretical framework and affect process in consumer behaviors." In 2014 International Conference on Management Science and Engineering (ICMSE). IEEE, 2014. http://dx.doi.org/10.1109/icmse.2014.6930268.

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Reports on the topic "Consumer behaviour process"

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Taylor, Margaret, and K. Sydney Fujita. Consumer Behavior and the Plug-In Electric Vehicle Purchase Decision Process: A Research Synthesis. Office of Scientific and Technical Information (OSTI), January 2018. http://dx.doi.org/10.2172/1425436.

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