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Books on the topic 'Consumer behaviour process'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2022

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1

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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2

Múgica, José Miguel. El comportamiento del consumidor: Análisis del proceso de compra. Barcelona: Editorial Ariel, 1997.

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3

Tibrewala, Vikas. Nonstationary conditional trend analysis: An application to scanner panel data. Fontainbleau: INSEAD, 1992.

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4

L, Berry Jonathan, ed. The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy. New York: Free Press, 2003.

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5

Foxall, Gordon R. Consumer behaviour as an evolutionary process. University of Birmingham, 1993.

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6

Haupt, Heinz‐Gerhard. Small Shops and Department Stores. Edited by Frank Trentmann. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199561216.013.0014.

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Recent studies have carefully analysed the role of small shops and department stores, placing the emergence of department stores within the context of the broader changes that took place in the retail trade. This article looks at changes in the constellation of the retail trade, stressing the importance of consumer behaviour as both a factor influencing the trade and as a product of changes in the trade itself. It draws attention to the influence of the organization of shops upon consumers, and the effect of consumer attitudes upon the structure and appearance of the retailing trade. Furthermore, the article examines how much consumers adjusted to changing conditions of trade and the development of new retailing regimes, as well as the degree to which the trades themselves reacted to conditions in the labour market, the process of urbanization, and changes in consumer preferences. Finally, it discusses the triumph of self-service and supermarkets, the impact of retailing on time and space, the politics of retailing, and retailing as part of global history.

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7

North, Adrian C., and David J. Hargreaves. Music and consumer behaviour. Edited by Susan Hallam, Ian Cross, and Michael Thaut. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199298457.013.0045.

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This article begins with a brief overview of two particular effects of music that have received a considerable amount of attention: the effect of music on the speed with which customers behave, and the impact of music on time perception. It then illustrates the many other commercially relevant processes that can be influenced by music. Music can have a wide range of positive commercial benefits. It can influence the places that customers go to, customers' ability to achieve a desired level of arousal, the atmosphere of commercial premises, the amount which customers are prepared to spend, the amount they actually spend, the products they buy, their memory for advertising, and the amount of time they wait on hold. Since music can have many different effects it is important to prioritize those that correspond best with the business's marketing goals. Following from this, there can be no single ‘right’ type of music that is a universal commercial panacea, and the real issue is how to select music which addresses the most important marketing goals and does not hamper others.

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8

Wyer Jr., Robert S., and Jiewen Hong. Chinese consumer behavior: the effects of content, process, and language. Oxford University Press, 2010. http://dx.doi.org/10.1093/oxfordhb/9780199541850.013.0037.

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9

Davis, Kevin. Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales. AMACOM, 2011.

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10

An introduction to economics: concepts for students of agriculture and the rural sector. 5th ed. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781800620063.0000.

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Abstract This text aims to provide a simple but effective introduction to general economics for students of agriculture, the rural sector and related topics in universities and colleges. This fifth edition continues the process of adaptation and adjustment to meet changing times, the most significant of which for readers in Europe has been the withdrawal of the UK from the EU which carry implications not only for the chapter on agricultural policy but in many other places in the text. In the process of revision, the opportunity has been taken to make numerous other updates and small improvements. The book has 10 chapters which cover: the essence of economics, consumer behaviour, demand and supply, markets and competition, production economics, factors of production, macroeconomics, international trade, and government policy for agriculture and rural areas.

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11

Richardson, Brendan. Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process. Palgrave Macmillan, 2013.

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12

Voiceofthecustomer Marketing A Revolutionary Fivestep Process To Create Customers Who Care Spend And Stay. McGraw-Hill, 2010.

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13

Evaluating the purchase process of household appliances accounting for consumers attitudes towards eco-friendly and sustainable consumption behavior. Ahmedabad: Indian Institute of Management, 2015.

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14

Hippie, Inc: The misunderstood subculture that changed the way we live and generated billions of dollars in the process. 2015.

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15

Doolin, Bill. Implementing E-Health. Edited by Ewan Ferlie, Kathleen Montgomery, and Anne Reff Pedersen. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780198705109.013.19.

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The application of information and communication technology to support health care organization, management, and delivery is high on the health policy agenda in many countries, and its implementation has become a significant issue. Despite optimistic expectations and increasing investment in e-health, the anticipated benefits are often elusive. This chapter reviews the factors driving the development of e-health before introducing a conceptualization of e-health focused on the management and use of health care information at the point of care, between health care providers and, ultimately, by health care consumers. The chapter then explores a range of issues that render e-health implementation problematic. In particular, implementing e-health is both a complex and emergent process that requires consideration of local health care contexts, and a socio-technical problem involving changes in work processes, interactions, and behaviors.

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16

Canli, Turhan. Neurogenethics. Edited by Turhan Canli. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199753888.013.27.

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Ethical inquiry has followed advances in biology for decades, and different fields within biology have given rise to overlapping yet distinct areas of ethical inquiry. Genethics focuses on the ethics of genetics. Neuroethics focuses on the ethics of neuroscience. The author suggests that developments in molecular psychology, in which the tools of molecular biology are applied to study behavior, bring a new confluence of factors to generate a set of new questions, unique to the combination of neuroscience and genetics: neurogenethics—the ethics of neurogenetics. The questions are unique and novel because they emerge when genetic techniques are applied to the brain: to reprogram neural circuits and psychological processes, better predict behavior, personalize mental health treatment, and understand the Self. This chapter outlines the problem space and discusses specific examples of future neurogenethics research areas: viral-mediated gene therapy directed at the brain, optogenetics, imaging genetics, therapygenetics, and direct-to-consumer genomics.

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17

Horan Fisher, Jacqueline, Sara Becker, Molly Bobek, and Aaron Hogue. Substance-Related and Addictive Disorders. Edited by Thomas H. Ollendick, Susan W. White, and Bradley A. White. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780190634841.013.29.

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Significant developmental changes in adolescence typically lead to increased risky behavior, including substance use. Survey data indicated that adolescent alcohol and drug use has declined in recent years, with the exception of marijuana use, which has remained consistent, and e-cigarette use, which is on the rise. This chapter provides a summary of prevalence rates, trends, and maladaptive consequences of adolescent substance use. Etiological models of adolescent substance use are discussed, including dual-process and biopsychosocial models. Current literature on evidence-based screening, comprehensive assessment, and treatment is also reviewed. Despite the recent advances made regarding our ability to screen, assess, diagnose, and treat adolescent substance use, a significant treatment gap persists, which has significant individual and public health impacts. This chapter therefore concludes with a call for research that aims to increase patient awareness of effective treatment via strategies such as technology-delivered assessment and intervention and usage of direct-to-consumer marketing.

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18

Bramoullé, Yann, Andrea Galeotti, and Brian W. Rogers, eds. The Oxford Handbook of the Economics of Networks. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199948277.001.0001.

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This handbook represents the frontier of research into the economics of networks: how and why they form, how they influence behavior, how they help govern outcomes in an interactive world, and how they shape collective decision making, opinion formation, and diffusion dynamics. From a methodological perspective, the authors devote attention to theory, field experiments, laboratory experiments, and econometrics. Theoretical work in network formation, games played on networks, repeated games, and the interaction between linking and behavior are synthesized. A number of chapters are devoted to studying social processes mediated by networks. Topics here include opinion formation, diffusion of information and disease, and learning. There are also chapters devoted to financial contagion and systemic risk. Next, the handbook includes a section that discusses communities more generally, with applications including social trust, favor exchange, and social collateral; the importance of communities for migration patterns, and the role that networks and communities play in the labor market. A prominent role of networks, from an economic perspective, is that they mediate trade. Several chapters cover bilateral trade in networks, strategic intermediation, and the role of networks in international trade. The handbook also discusses the role of networks for organizations. One chapter discusses the role of networks for the performance of organizations, while two other chapters discuss managing networks of consumers and pricing in the presence of network-based spillovers. Finally, the handbook covers the Internet as a network, with attention to the issue of net neutrality.

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19

Keller, Edward B., and Jon Berry. The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy. Free Press, 2003.

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