Dissertations / Theses: 'Consumer behaviour process'

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Labuschagne, Adri. "Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4694.

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Labels serve as a source of external information during the consumer decision–making process, and frequently contribute to consumers’ prior knowledge of different products as well as their search activities prior to purchase of furniture. Labelling of a wide range of products, such as food and clothing has been investigated with regard to the effectiveness of the label, to convey information and draw consumers’ attention to the product, and the usage of the labels by consumers. However, no literature suggests the existence of labels with regard to furniture items, or consumers’ expectations about furniture labels. It is believed that labels on furniture items could assist consumers during the pre–purchase information search of the decision–making process. The current study investigated consumers’ expectations of furniture labels, during the pre–purchase information search of the consumer decision–making process, in order to propose furniture labels. The objectives of the study were to determine what questions regarding product information consumers frequently ask store assistants prior to furniture purchasing; to determine consumers’ expectations regarding furniture labels in terms of the product information on the label, the appearance of the label and the placement of the label on furniture items; and finally to suggest a preliminary furniture label according to consumers’ expectations. A mixed–method research approach was followed, using a two–phase exploratory design. Qualitative findings indicated that consumers enquire about the type of materials used for the manufacturing of furniture items, finishes used on items, quality, guarantees, warrantees, design, performance, maintenance, care instructions and colours of items. Similarly, quantitative results showed that the majority of respondents deemed the price, materials used, cleaning instructions, guarantee and warrantees important to be displayed on the furniture label. Appearance characteristics were summarised and preliminary furniture labels were suggested accordingly. These labels can be used by product developers, marketers, and the furniture industry to assist consumers during their pre–purchase information search of the consumer decision–making process.
Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2011.

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Fletcher, Keith. "Search behaviour : an analysis of information collection and usage during the decision process." Thesis, University of Strathclyde, 1986. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21470.

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The purpose of this research was to investigate the nature of consumer decision making. It considered the purchase of a video cassette recorder and investigated whether the assumptions of a model based on satisficing behaviour could be justified. It considered the nature of search behaviour and evaluation during the decision process and the factors which might influence it. The research therefore studied the stages of the decision process from the nature of Problem Recognition and Problem Classification, including the development of evoked sets during the decision process, the preference for and use of different information sources, the nature of search behaviour, the importance of choice criteria and the decision rules used while employing these choice criteria. This was investigated using three seperate but linked research approaches. A sample of the population in the West of Scotland was analysed to investigate differences between video owners and non video owners, while qualitative interviews were conducted to study the decision process itself. Conjoint Analysis was used to consider the relative importance of choice criteria. The study confirmed the sequential nature of the decision process and found a phased sequence of choice and search. Despite the nature of the good (expensive and innovative) the decision was generally considered of a low involvement nature. While the predictions of low involvement learning that a satisficing decision would be taken were found to be true our findings disagreed with the accepted theory on the use of information sources. It was also considered that it would be wrong to assume no cognitive processes were taking place as various choice heuristics were found which simplified the decision for the consumer.

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Karathanassi, Vassiliki. "Exploring elements of the cheese purchase decision process through application of purchasing involvement methodology : the case of cheese products in Athens, Greece." Thesis, Imperial College London, 1995. http://hdl.handle.net/10044/1/8785.

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Adnane, Alaoui M'Hamdi. "Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework." Thesis, University of Edinburgh, 2012. http://hdl.handle.net/1842/9415.

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Interest in understanding Human Beings’ behaviour can be traced back to the early days of mankind. However, interest in consumer behaviour is relatively recent. In fact, it is only since the end of World War II and following economic prosperity of some nations (e.g., U.S.A.) that the world witnessed the rise of a new discipline in the early 1950s; namely, Marketing Research. By the end of the 1950s, academic papers on modelling and analysis of consumer behaviour started to appear (Ehrenberg, 1959; Frank, 1962). The purpose of this research is to propose an integrated decision framework for modelling consumer behaviour with respect to store incidence, category incidence, brand incidence, and size incidence. To the best of our knowledge, no published contribution integrates these decisions within the same modelling framework. In addition, the thesis proposes a new estimation method as well as a new segmentation method. These contributions aim at improving our understanding of consumer behaviour before and during consumers’ visits to the retail points of a distribution network, improving consumer behaviour prediction accuracy, and assisting with inventory management across distribution networks. The proposed modelling framework is hybrid in nature in that it uses both non-explanatory and explanatory models. To be more specific, it uses stochastic models; namely, probability distributions, to capture the intrinsic nature of consumers (i.e., inner or built-in behavioural features) as well as any unexplained similarities or differences (i.e., unobserved heterogeneity) in their intrinsic behaviour. In addition, the parameters of these probability distribution models could be estimated using explanatory models; namely, multiple regression models, such as logistic regression. Furthermore, the thesis proposes a piece-wise estimation procedure for estimating the parameters of the developed stochastic models. Also proposed is a three-step segmentation method based on the information provided by the quality of fit of stochastic models to consumer data so as to identify which model better predicts which market segments. In the empirical investigation, the proposed framework was used to study consumer behaviour with respect to individual alternatives of each decision, individual decisions, and all decisions. In addition, the proposed segmentation method was used to segment the panellists into infrequent users, light to medium users, and heavy users, on one hand, and split loyals, loyals, and hardcore loyals, on the other hand. Furthermore, the empirical evidence suggests that the proposed piece-wise estimation procedure outperforms the standard approach for all models and decision levels. Also, the empirical results revealed that the homogeneous MNL outperforms both the heterogeneous NMNL and DMNL when each one of these distributions is applied to all decisions, which suggests the relative homogeneity in consumer decision making at the aggregate or integrated decision level. Last, but not least, through the use of the proposed framework, the thesis sheds light on the importance of consumer choice sequence on the quality of predictions, which affects the quality of segmentation. The reader is referred to chapter 3 for details on these contributions.

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Alamoudi, Hawazen. "How external and mediating factors affect consumer purchasing behaviour in online luxury shopping." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/5323.

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Recently, many studies have detailed how consumer perceptions and experiences affect attitudes and behaviours towards web service quality and e-satisfaction. Controversy arises when it comes to luxury brands. Luxury brands associate themselves with the concept of exclusivity and they position themselves in the market as such. But in online placement, how do they remain exclusive when information is accessible to everyone? Consumers of luxury products and services have varying opinions on the subject. Not all consumers are susceptible to online marketing and retailing. The perception of consumers is highly relevant when assigning the term ‘luxury’ to a brand. Therefore, a luxury brand has a certain personality and has an emotional and a creative appeal for the consumer. The aim of this research is to understand consumer attitude towards online luxury shopping websites before the purchase, during the purchase, and after the purchase. This study investigates the external factors that impact on consumer attitude toward purchasing online luxury shopping as a first step in the consumer online luxury shopping model. Further, it examines consumer attitude towards purchase life cycle, and the mediation role of consumer attitude between external factors and purchase intention. Moreover, this study investigates the relationships between different stages inside the purchase life cycle. This work is the first study focusing on the above aspects in a luxury context, the importance of which has been widely recognised in marketing literature but never explored empirically. Taking an exploratory approach, the study shows that in the case of brands in the premium luxury segment, external factors may have a positive influence on luxury perceptions, and more specifically on consumer attitude, which in turn may affect their intention to proceed to the online buying process. This study uses the Technology Acceptance Model (TAM) as a theoretical grounding to study the adoption and evolution of a consumer online luxury shopping (COLS) model. A questionnaire was deployed online as a research instrument to collect the data from 313 online luxury consumers in the United Kingdom (UK) and United States (US). The data were analysed using Structural Equation Modelling (SEM) with PLS software. Further analysis using multi group analysis (MGA) was conducted after the main analysis for comparison between country (UK and US), gender (Male and Female), and level of internet experience (Intermediate and Advanced). The empirical results from this study show that, among seven external factors that affect consumer attitude (perceived usefulness, perceived ease of use, perceived brand value, e-WOM, e-service quality, social network site usage and social media marketing activities), e-service quality has the strongest impact on consumer attitude toward purchasing online. However, perceived ease of use, perceived usefulness and e-word of mouth were non-significant, while e-service quality, social network site usage, social media marketing activities, and perceived brand value were all significant, and positively impact on consumer attitude. Moreover, the rest of the relationships from the COLS findings were significantly positive. Finally, the findings of this study provide noteworthy theoretical insights in terms of development of the COLS from the theory of extended TAM, and the COLS highlights the importance of the external factors, consumer attitude, and purchase lifecycle as the key elements of online luxury shopping. Moreover, the COLS model has been tested using multi-group analysis in three sets (country, gender, and internet level of experience). Furthermore, these findings bring valuable marketing implications highlighted by this study, and covers before purchase, during purchase, and after purchase, which shows what is happening inside the entire buying process for online luxury shopping. Marketers might also note that adopting an online luxury shopping website and recognising what factors can affect buying externally or internally can improve business efficiency.

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Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.

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This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of each segment is identified addressing variations in the process and process outcome for different groups. In addition, market-level behaviour investigates the actual behaviour of consumers in relation with different retailers in the market; it is based on the aggregated behaviour of 60,000 individuals. Not only behaviour in a particular website but also cross-visiting behaviour of consumers comparing multiple retailers is examined. For this purpose, a multi-level mixed-method approach is designed. Video recording sessions, think-aloud method, interviews and questionnaires are used to capture the dynamic decision-making process, segment consumers and measure the outcome of the process at individual level. Business process modeling approach and an adaptation of path configuration method are selected for modelling the process. Data from an Internet panel data provider, comScore, is analyzed to explore the market-behaviour of consumers visiting multiple retailers. A set of measurement frameworks, that have been developed to fully exploit the research potential of Internet panel data, are designed for this research. Two sectors of banking and mobile network providers are selected; this research methodology enables a much more detailed evaluation of online behaviour and can be applied in other consumer markets.A conceptual model of online purchase decision making is proposed synthesizing theory from three disciplines: consumer behaviour, decision analysis and Information Systems. This model is able to explain the complexities and dynamic nature of real-life decision-making processes. The results of individual-level analysis show that the synthesized model has an enhanced descriptive power. Purchase decision-making processes in the two sectors appear to be highly complex with a large number of iterations, being more unstructured in banking sector. The process is found to be influenced by the both individual characteristics and each segment exhibits a certain typology of behaviour. Behaviour in terms of the way stages are performed is identical across the two sectors; whereas it differs in relation to intensity of decision-making cycles, duration of the process and the process outcome, being a function of product/ market characteristics.The findings of market-level analysis revealed that banking websites are preliminary visited for using online banking services; despite the high portion of visitors, the intensity of research in these websites is low. On the contrary, mobile network providers attract a higher portion of consumers with purchase intentions and enjoy more intensive research. Consumers have a small consideration set in both sectors; and consider certain banks/providers rather than using the accessibility of all alterative on the Internet. It is evident that comparison sites play an important role in both markets affecting the behaviour of online consumers. Finally, the research stresses the use of the Internet as a complementary channel offering specific benefits in each sector.

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Atorough, Peter. "Consumer behaviour in online shopping : understanding the role of regulatory focus." Thesis, Robert Gordon University, 2013. http://hdl.handle.net/10059/916.

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The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers’ behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major focus of research in the field of marketing, especially within consumer behaviour. Yet it has been acknowledged that while aspects such as adoption and usage motivation are now better understood, there are many questions that remain unanswered, and this warrants continued research effort. In line with the above, this research addresses an issue in online consumer behaviour that is currently under researched and which relates to the role that the consumer’s regulatory focus trait plays in their manifested behaviour in online shopping. The research argues that it is important to understand the role of regulatory focus in online shopping because this psychological trait has been shown to affect other aspects of human behaviour such as in response to advertising, dieting and sports. Drawing upon research from consumer behaviour and the wider fields of marketing and psychology, this research proposes a number of hypotheses relating the consumer’s regulatory focus to her perception of online shopping, motivation for online shopping, and actual usage behaviour in a structural manner. The resulting structural equation model is then tested using empirical data obtained from 306 Internet shoppers in the United Kingdom. The results of the research confirm that regulatory focus has an influence on consumer behaviour in online shopping by affecting their perception, motivation and usage of online shopping. The research makes a unique contribution by demonstrating that regulatory focus is a valid and robust predictor of online shopping behaviour and behavioural outcomes, a conclusion which is relevant to both marketing research and marketing practice. Finally, the research identifies and recommends areas for future studies.

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Kozlova, Tatjana, and Olga Tytarenko. "To buy and what to buy? : the study of consumer behaviour on the Internet." Thesis, Gotland University, Department of Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-139.

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The process that consumers go through while buying something is called consumer buying process and has been studied for a long time. Three stages of the Five-Stage Model (Kotler, 2006) provide a starting point for analysis in this paper and the reason of using this model is to make collected data more structured and easier for understanding. The purpose of this paper is to describe and analyze costumer buying process online.The method for data collection applied in this study is called “think-aloud” that means participants are verbalizing their screen activity and thoughts during the process of observation. The results of this research show that consumer buying process online is a complex process that is influenced by the amount and intensity of information received during the process as well as consumer knowledge and experience on the area of problem. The sequence of the stages proposed by the research model can vary depending on the preferences of consumer and readiness to make a decision.

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Heymans, Oloff. "An investigation into the decision making process of entrepreneurs in identifying new opportunities and whether they analyse consumer behaviour." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97331.

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Thesis (MBA)--Stellenbosch University, 2015.
ENGLISH ABSTRACT: This research focused on how entrepreneurs (1) think; (2) see business opportunities; (3) convert an idea into a successful business; (4) observe and tap into consumer behaviour; and (5) how they use the information that they have gathered to their own best advantage. Various researchers and authors attempted (and will attempt) to define an entrepreneur, entrepreneurial traits, opportunity recognition and consumer behaviour. Literature focusses on each individual aspect of an entrepreneur, but no comprehensive literature is available on how entrepreneurs’ minds work ‘prowling’ for opportunities, implementing the opportunity they saw into practice and how they deal with failure. The researcher interviewed six entrepreneurs from his community in the North Coast of Kwa-Zulu Natal. A questionnaire of 27 specific questions was compiled to direct the discussions, but the candidates were given freedom to relay their stories. The questions were designed not only to cover the 5 issues mentioned in paragraph 1, but also to cover softer issues such as: how they handle failure and difficult situations; why they have beaten the statistics in being a successful entrepreneur and who and what their supporting structures are. All the interviews were recorded, then transcribed for analysis and coding. Once all the data was ‘given a label’, the data was grouped by using axial coding that resulted in the data being grouped into themes. The researcher then looked for core themes emanating from the answers given by the participants. Financial success is usually driven by commercial values, where the primary goal is to achieve the maximum profit by outwitting and outperforming the competition. On the other hand, the entrepreneurial spirit is driven by other values and entrepreneurs are at times totally oblivious of the competition in the market. Entrepreneurs have a tendency to tenaciously listen to themselves with an unflinching trust that success will follow the implementation of their ideas. This research found that the entrepreneurial spirit could not be bottled, labelled, or sold. The entrepreneurial spirit is a natural phenomenon that does not suit everyone. Entrepreneurs have a propensity towards risk-taking, but they take calculated risks. They see risk as a calculated even and not a gamble. The research further found that ‘to see opportunities you have to be in the game’. Opportunities seldom come by sitting on the side-line. A key word that was uncovered was ‘pivoting’ – one idea leads to the next and the new idea and opportunity ‘pivots’ further, causing an idea chain reaction into other business opportunities and diversification. The research finally uncovered that entrepreneurs rely heavily on their support structure, they can see the ‘wood for the trees’ when it comes to failure (not making it a personal failure) and they are quasi-philanthropists, investing in their communities and other emerging companies.

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Gränström, Danielle, and Johanna Atterström. "E-handel av livsmedel : En kvalitativ studie som undersöker hur e-service quality påverkar kundens köpbeteende." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-157608.

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Introduction: E-commerce has shown a large increase in the last years and constitutes a great portion of the market. This has led to a digital shift and more people choose to e-shop. This has affected the retail business, since there are new, more comfortable ways to buy your groceries. Furthermore, the food e-commerce differentiates from the general e-commence, since customers feel comfortable being able to smell, touch and see the groceries they are buying. Purpose: The purpose of this study is to achieve a higher and deeper knowledge of how the e-service quality affects the customers purchasing behavior in a digital food commence. Furthermore, the purpose is to identify notable factors within e-service quality which affects the customers purchasing behavior. Method: This is a qualitative study which has had an abductive approach. It is a combination between an inductive and a deductive attempt. The empirical material has been collected through six semi-structured interviews with Zeithaml, Parasuraman & Malhotra (2002) e-service quality dimensions for basis. Thereafter the empirical results were analyzed with the different steps of the buying process. Conclusion: Through this study, we noticed no significant difference between the interviewees which probably is a result of a high "internet habit". Thanks to the study, we were able to conclude that there are a number of distinct factors within the e-service quality dimensions that affects the customers purchasing behavior. Seeing that this is a subject going through constant development in contemporary with the digital evolution we find it useful to study, because the old barriers are replaced with new ones.
Bakgrund: E-handel växer drastiskt och utgör idag en större del av marknaden. Detta har lett till ett digitalt skifte och fler väljer att e-handla. Det har sin påverkan på dagligvaruhandeln eftersom det finns nya och bekväma sätt att e-handla mat på. Vidare skiljer sig e-handel av livsmedel från den generella e-handeln, vilket kan förklaras genom att livsmedel blir problematiskt att uppfatta i onlinemiljö eftersom beröring, syn och lukt ofta krävs. Syfte: Syftet med studien är att få en ökad och djupare förståelse hur e-service quality påverkar kundernas köpbeteende inom digital mathandel. Vidare är syftet att identifiera märkbara faktorer inom e-service quality som påverkar kundens köpbeteende. Metod: Detta är en kvalitativ studie som har haft ett abduktivt angreppsätt, vilket är en kombination av en induktiv och deduktiv ansats. Det empiriska materialet har samlats in genom sex semi-strukturerade intervjuer med Zeithaml, Parasuraman & Malhotra (2002) e-service quality dimensioner som grund. Därefter analyserades det empiriska resultatet med köpprocessens olika steg. Slutsats: Genom studien kan vi se att det inte fanns några markanta skillnader bland de intervjuade personerna vilket vi tror kan bero på hög internetvana. Tack vare studien så kan vise att det finns ett flertal tydliga faktorer inom e-service quality dimensionerna som påverkar kundens köpprocess. Eftersom detta är ett ämne som ständigt uppdateras i samtid med den digitaliserade utvecklingen så är det nyttigt att studera just för att de gamla barriärerna ersätts av nya.

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Hyun, Yongho, and n/a. "Consumer behaviour on the internet : a critical analysis of the extensive decision-making process of online holiday travellers." University of Canberra. Communication & Education, 2002. http://erl.canberra.edu.au./public/adt-AUC20060801.130043.

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Both tourism destination marketing and the characteristics of holiday travellers have recently undergone radical changes driven by the rapid progress of computer technology. In particular, the advent of the Internet has had a great impact on holiday travellers as well as on the development of tourism promotion and distribution channel strategies. While holiday travellers benefit from the characteristics of Internet use, for example, unlimited information retrieval, flexible accessibility, and direct interactivity with destination marketing organizations (DMOs), the Internet provides DMOs with the critical factor of an increase in operational costs incurred by running all possible online promotional activities and online distribution channels. This paper attempted to discover which Internet functions are popularly used by existing/potential online travellers or which ones are not by testing the Canberra Tourism & Event Corporation (CTEC) web site. As a result, this research intends to provide CTEC with a way to operate its website cost-effectively, which can also lead to increasing the usage satisfaction of CTEC web visitors. Online travellers visiting the CTEC website were surveyed through non-probability self-selected web survey by using segmentation procedure; two key online travel groups: direct and indirect online access groups. Based on the research methodology, this study has discovered several findings. Firstly, CTEC web visitors preferred to use the CTEC website for the purpose of gathering travel information rather than that of online booking or reservations for travel products on the CTEC website. Secondly, comprehensive travel information tailor-made to online individuals was found to be desirable through interactive online activities, while the multimedia, booking, and comparability function were not significant in helping the CTEC online visitors choose the travel destination. Based on their preferences for particular Internet functions, it is evident that web visitors wish to have comprehensive and tailormade online travel information and interaction with the CTEC. Finally, it was revealed that the demographics of the CTEC web visitors were very similar to Internet users identified by previous researchers. Therefore, this study provides insights into website development strategies.

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Parker, Don James. "A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour." Thesis, University of South Wales, 2014. https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html.

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This thesis gains an insight into advertising and integrated marketing communications with an exploration of the relationships between advertisers and consumers at the meso level of interface between the two groups. As an initial investigation into advertising and integrated marketing communications and its relationships to consumers’ behaviour, the inquiry develops by exploring an alternative lineage of interpretive consumer research. The two areas of focus emerging from the literature review are the concepts of manufacturing consent (Herman and Chomsky, 2002) as the macro advertiser/sender level of behaviour and the concept of motivational behaviour research (Tadajewski, 2006) as the micro consumer/receiver level of behaviour. The study utilises a mixed methods research design to explore the interface between advertisers and consumers. From the analysis of the commonalites and variances within the data, a mapping of behaviour between the two groups presented a new and unexpected set of interactions. Interactions that reflect the Foundation Premises within the work of Vargo and Lush (2008) by developing an emergent conceptual model.

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Netrdová, Blanka. "Spotřební chování domácností." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194046.

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The thesis is focused on the consumer behavior of the households in the period from 2003 to 2013. The theoretical part is divided into two parts, household consumption from the perspective of marketing, and from the perspective of economics. In the marketing section explains the concepts of consumer, household, consumer credit, consumer behavior, consumer predisposition and the buying decision process. In the section dedicated to economics concepts are explained, the budget line consumption, preferences, and surplus consumer's optimum. In the methodological part of the work describes the secondary sources from which I draw the data in the practical part. Listed here are provided for the investigated questions. The practical part includes information about the average income per person per year, the average expenditure per person per year, and also about the structure of consumption. I'm watching whether consumer behavior affect different criteria, for example, the age of the person at the head of the household, the size of the municipality in which the person lives in the household, the head of the household or education of the person at the head of the household. In conclusion is a summary of the collected data.

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Frič, Peter. "Buyer Decision Process on the Market of Electric Shavers." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76416.

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Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.

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Lamory, Noémie, and Camille Laporte. "The impact of culture on the food consumption process : The case of Sweden from a French perspective." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122873.

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The purpose of this study is to examine the extent of which culture influences the food consumption process. More specifically, our research will focus on the consumption process of Swedish consumers, as well as their motivations when buying food products. The overall objective of our research is to analyse the extent of applicability the Swedish model of consumption might possibly have in a country like France with a strong food culture. To conduct our research, a qualitative method was used along with an interpretivist approach. This was in accordance with the overall aim to highlight social and cultural facts by analysing consumer behaviour. Based on the theoretical framework studied in the report, ten in-depth interviews were conducted on Swedish and French students. The findings include good insights and advice that retailers and suppliers in the food industry could use to improve the grocery shopping experience and make it a better fit to the consumers’ expectations. Some limitations could be observed in our research, mainly due to the language barrier, concerning both the research material and the interviews. The results were also influenced by the location of the study and the past experience of the respondents. Further research can be recommended to investigate the effect of food and culture on larger cities and in different locations. Doing so, the findings could give a more representative overview of the food consumption process. The study could also be expanded on different market niches with different age groups allowing comparisons from different generations. Another idea would be to target consumers with varying levels of incomes, in order to see to what extent income influences the food consumption process.

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Young, Melissa Marie. "Consumer Identity." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16844.

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The purpose of this thesis is to prove that despite consumers' impression that they are alone in deciding their consumption decision they are wrong. Consumers are manipulated on various levels by marketers. It is the marketer who decides what consumer identities should be created. Consumers are persuaded by marketers on different levels beginning with consumers' needs. Marketers begin by appealing to consumer drives, motivations and emotions to persuade their consumers to purchase their brand. On a more in-depth level marketers manipulate consumers by using a variety of human behaviour learning strategies to sway consumers' purchasing decisions. In addition, marketers use various environmental and social-environmental influences to control their consumers. Lastly, a practical example illustrating the multinational corporation Nike is used, to prove that marketers are aware of these different methods and use them to manipulate consumers. In the end of this paper it is very obvious that consumers are easily persuade by marketers. A consumer is only the puppet while the marketer is the puppet string master.

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Hřibalová, Tereza. "Spotřební chování mladých žen na trhu kadeřnických služeb." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198466.

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The master thesis explores consumer behaviour of young women on the hairdressing services market. It focuses on purchase motivation, perceived risks associated with this type of service and determines factors that influence the choice of a hairdressing salon. It also examines satisfaction of the research target group with hairdressing services. The first part of the thesis covers the specifics of service marketing and consumer behaviour in service context. That is followed by chapter summarizing the results of research on the topic from secondary sources. Practical part of the thesis is introduced with a chapter dedicated to the conducted individual interviews. Hypotheses are defined based on secondary data and the individual interviews. The last part of the thesis analyses the results of the questionnaire survey, verifies hypotheses defined in the previous chapter and summarizes the findings to make recommendations that can primarily serve hairdressers and hairdressing salons.

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Lundgren, Stephanie, and Lena Antman. "Folkuniversitetet i stockholm - En studie om hur de befintliga kunderna söker information." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-751.

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Undersökningen visar att Folkuniversitetet i Stockholms befintliga kunder beter sig på ett likartat sätt, i alla olika steg i köpbeslutsprocessen, när de söker information om Folkuniversitetet samt deras kurser och utbildningar. Hemsidan är den informationskanal som de flesta kunderna kommer i kontakt med, följt av kurskatalogen, personalen och rekommendationer från vänner och bekanta.

The survey shows that the current customers of Folkuniversitetet in Stockholm act in a similar way, in all steps of the buyer behaviour process, when they search for information about Folkuniversitetet, their courses and educations. The homepage is the main information channel that most of the customers get in contact with, followed by the course catalogue, the personnel and recommendations from friends and acquaintances.

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Damsjö, Evelina, Fanni Mattsson, and Amanda Olsson. "A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104588.

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Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. The research focused exclusively on Swedish female millennials who are active social media users. The research used a deductive approach by formulating hypotheses based on already existing theories. The explanatory design was used when aiming to investigate a causal relationship between two variables, i.e., prior to the pandemic compared to today. Further, a quantitative strategy was used by collecting primary data through a questionnaire, which thereafter was analysed through SPSS, using the paired sample t-test. To target the desired sample a convenience sampling method was used which collected a total of 226 respondents, with 197 valid participants. The sample was collected through several Facebook groups, combined with the utilizing of the authors own social media channels. Since this study aimed to measure engagement, the key concepts were converted in the survey questions to more specific terms, by a modified existing scale. Indicators were established to be able to measure the engagement under controlled conditions. Furthermore, the results from the statistical tests resulted in a p-value to confirm or reject the null hypothesis, followed by a correlation coefficient value to determine the strength of the relationship. The empirical findings combined indicated significant evidence that because of the social constraints since the COVID-19 outbreak, there has been an increased engagement in the post-purchase behaviour on social media for Swedish female millennials. This was confirmed through a p-value of 0.000 in the t-tests for all seven hypotheses. Furthermore, all tests show correlation values between 0.449 and 0.617, which means that all the existing relationships are positive. This means that during the period when COVID-19 has been an active societal problem with all its effects, the new living conditions have entailed an increased involvement in post-purchase behaviour on social media for Swedish female millennials. If corporations take these changed behaviours in consideration and adapt the marketing strategy accordingly, it can contribute to increased sales as the credibility of the brand gets strengthened through the transparency that the customer base values.

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Rubil, Dijana, and Caroline Schöld. "The influence of and interaction between socialization agents in the child-consumers purchasing process." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13096.

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In several years researchers have focused on identifying different socialization agents that influence the child consumer in the purchasing process. These studies have identified parents, friends and peers, television, role models, and different virtual communities as socialization agents. However, there is still no understanding of how the socialization agents are integrated in the decision-making process.

The purpose is therefore to identify how the child-consumers are influenced by different sources in their decision-making process, and recognise the socialization agents’ interaction as influencers.

The authors have found that there is a continuous interaction between the socialization agents in the decision-making process. The socialization agents, such as parents, siblings, friends and peers, television, role models and virtual communities, separately influence the adolescents in the purchasing process, however, the adolescents do not only take into consideration the opinion of one socialization agent but rather they use all of them. The authors have also found that the socialization agents act as support systems to other socialization agents, this in both influence and credibility.

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Mesanovic, Diana, Dijana Rubil, and Beatrice Rylander. "A Conjoint based study on meat preferences. The effect of Country-of-Origin, Price, Quality and Expiration date on the consumer decision making process." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11589.

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This study will examine the importance of Country-of-Origin, Price, Quality and Expiration date, in the consumer decision making process for fresh meat. Country-of-Origin has earlier been investigated, however the research has been focusing on manipulating one single cue. With the recent scandals in the fresh meat industry, were animals being abused and expiration dates being changed, it is interesting to investigate how important the consumers find the four attributes; Country-of-Origin, price, quality and expiration date.In order to answer the research questions, and fulfil the purpose, the authors will use a mix of different data collection methods. Qualitative data will be gathered by performing interviews and quantitative data will be gathered by conducting a pilot study and an experiment. The data will be retrieved with the use of SPSS 17.0 and the conjoint analysis procedure. Country-of-origin has been found to be the most preferred attribute for consumers in their purchasing process for fresh meat, closely followed by expiration date. The consumer did find price and quality to be of importance, however the attributes were not found to be as important as Country-of-Origin and expiration date. As Country-of-Origin was found to be the most significant attribute for consumers in their decision making process, this indicates that the consumers are ethnocentric in their behaviour, i.e. they consider their own country and culture to be above others, which leads to a purchase of Swedish meat. It has also been found that the purchasing process of fresh meat is of great complexity, especially with the negative attention the fresh meat industry has induced.

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Guerra, Nuno José Martins. "Análise do processo de decisão de compra do consumidor de vinho: a avaliação de factores no contexto português." Master's thesis, Universidade de Évora, 2005. http://hdl.handle.net/10174/15812.

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A presente dissertação aborda o processo de seleção de vinho que poderá considerar-se altamente complexa e envolver vários atributos do produto durante a sua compra. Focaliza-se nos quatro atributos de vinho considerados mais importantes para o consumidor português (cor, preço, região de origem e ano de colheita), e situa o processo de decisão em contextos de compra possíveis. Numa primeira fase, utilizou-se a técnica de análise de dados baseada na estatística descritiva. Numa segunda fase, e obviando respostas mais específicas, utilizou-se o modelo de Análise de Regressão Logit. Pretende ser um contributo para melhorar a compreensão da seleção de vinho feita pelo consumidor. Deste modo, os produtores, adegas e outros agentes poderão ter um melhor ponto de partida para decidir as estratégias de preços, embalagem, distribuição e publicidade. ***/Abstract - This dissertation studies the consumer decision making when selecting Wines and may be considered highly complex and may involve trading off a range of product attributes when making a purchase. It focuses on four key Wine attributes considered most important for the Portuguese wine consumer, and situates the decision process within possible buying contexts. In a first approach, basic descriptive statistics data analysis techniques were used. In a second approach, the econometric logit modelling analysis was used to obtain more specific detail in the study. This research is intended to be a contribution for an easier understanding of the wine decision process, and help Wine producers, cellars and other Wine agents in defining strategies concerning price, packaging, distribution and advertising.

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Tolar, Martin. "Satisficing versus optimising behaviour in the non-durable consumption expenditure decision making process : an empirical examination of Australian data for the period 1976(1) - 1994(2) /." [Campbelltown, N.S.W. : The Author], 1995. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030703.130007/index.html.

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Szelesová, Anita. "Kupní rozhodovací proces na trhu mobilních telefonů." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264180.

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The goal of the master's thesis is to analyse the buying decision process in the market of mobile phones and determine the phases of the buying decision process focusing on individuals in the Czech and Slovak markets. In the theoretical part the thesis focuses on different views on the buying decision process and presenting the factors that affect the process of decision making. In the practical part the greatest attention is dedicated to the research of the consumer buying decision process in the market of mobile phones based on data from MML - TGI and a questionnaire survey. The analysis realized on the basis of Microsoft Excel tables and charts. In the conclusion of the thesis the obtained results are summarized with focus on the phases of the buying decision process and its factors in the market of mobile phones and marketing suggestions.

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Omoge, Akinyemi Paul. "The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour : an empirical appraisal of the context of the Nigerian banking industry." Thesis, Robert Gordon University, 2016. http://hdl.handle.net/10059/2139.

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Ample evidence from the literature suggests that in recent years, banks have been heavily investing in customer relationship management (CRM) systems. The reasons for this are traced to banks' emergent need to gain and sustain competitive advantage through greater knowledge of their customers. In turn, this increased knowledge is likely to also lead to increased: a) customer base, b) customer satisfaction, c) customer retention and, d) customer loyalty. The literature suggests that there is a knowledge gap, which relates to the reasons for CRM systems in adoption and usage as service delivery channels, as well as its effects on banks' customers. This is particularly the case with regards to the banks' customers' buying behaviour and is stemming from the fact that bank customers display some unique buying patterns. Based on the above, the aim of this study is to find out whether or not there is a potential influence of newly implemented CRM systems on consumer buying behaviour in the context of the Nigerian banking industry and also to assess the extent and nature of this influence (if any).

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Hedenör, Amadeus, and Victor Rotting. "SLOW FASHION : Ett genomtänkt och planerat köp som kräver större uppoffring?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21936.

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I kontrast till fast fashion, som tampas med snabbt mode och massproduktion med korta ledtider har slow fashion-rörelsen kommit och anammats av flera aktörer på modescenen. Med hjälp av slow fashion vill man således inspirera till en hållbar och tidlös garderob som är genomtänkt och står stark mot modevärldens snabba svängar och därpå, bidra till att konsumtionen inte ökar i kvantitet utan i kvalitet. Problemet i hållbar konsumtion är att konsumenter ofta väljer att inte handla utifrån ett hållbart perspektiv trots att deras intention säger det. Forskning visar att det uppstår ett gap mellan vad konsumenter tänker göra och vad de faktiskt gör, ett attityds-beteende-gap. Studiens syfte är att fastställa egenskaper och undersöka kundbeteenden i samband med att handla slow fashion. Samtida forskning har presenterat gapet och dess existens, i vår studie vill vi bygga vidare på tidigare forskning och ta in teorin till slow fashion och kundbeteendet bakom ett sådant köp. Vad får en konsument att välja slow fashion produkter och vad profilerar en slow fashion konsument? För att förstå och tolka det empiriska materialet utformades en teoretisk referensram kring tre olika teorier, Attityd-beteende-gapet, Consumer culture theory och teorin kring behovsidentifikation. Studiens resultat visar att faktorer såsom identifikation, pris, tidlöshet och hög produktkvalitet påverkar konsumenten till att handla slow fashion-produkter. Vidare presenteras hur dessa faktorer prioriteras och planeras i köpprocessen. Planeringen är genomgående hos studiens alla respondenter och insikten diskuteras djupare. Slow fashion konsumeras således med ett stort engagemang och en hög pris-acceptans.
In contrast to fast fashion, which is tussled with mass production and with short lead times, the slow fashion movement has arrived and been adopted by several actors on the fashion scene. Slow fashion wants to inspire with a sustainable and timeless wardrobe that is well thought out and stands strong against the fashion world's quick turns and then, contribute so the consumption is not increasing in quantity but in quality. The problem in sustainable consumption is that consumers often choose not to act on the basis of a sustainable perspective even though their intention says it. Research show that there is a gap between what consumers intend to do and what they actually do, so called attitude-behavior gap. The aim of this study is to determine characteristics and examine customer behavior in connection with shopping slow fashion. Contemporary research has provided support for the gap and its existence, in our study we want to develop that result into further analysis. We want to investigate the theory about the attitude-behavior gap in contrast to slow fashion and its customer behavior and the reasons behind a purchase.Why does a consumer choose to buy slow fashion products and what is the profile of a slow fashion consumer? To understand and interpret the empirical material from this study, a theoretical framework was designed around three different theories, the Attitude-behavior gap, the Consumer culture theory and the theory of needs identification.The result of this study shows that reasons such as identification, price, timelessness and high product quality affect the consumer to buy slow fashion products. Further, it shows how these reasons will get prioritized and planned in a consumer journey within the buying process. The planning itself is through all stages by every respondent and the insights will be discussed further. Slow fashion are therefore consumed with engagement and a strong price acceptance. The study will continue in Swedish

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Skoglund, Daniel, and Sinan Özumagi. "Kundanpassningsprocessen : Hur en produktkonfigurator påverkar kundens betalningsvilja inom hemelektronikbranschen." Thesis, Södertörns högskola, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43785.

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Purpose: This study aims to test which values from the mass customization process that affect the willingness to pay for products in the consumer electronics industry. Method: We have used a quantitative method with a deductive approach. The study is based on the confirmatory factor analysis (CFA) performed on the test and survey which was inspired by the CPVT model. Primary data has been manually gathered from the survey via Google Forms and later analyzed in EXCEL, SPSS as well as AMOS. The timeperiod for the survey lasted between 2020-11-01 to 2020-12-01. The final sample amounted to 145 observations. Conclusion: This study found that creative achievement value (which refers to the customers pride of authorship and is directly connected to the codesign process in the product configurator), had an effect on the perceived satisfaction (the enjoyment which comes from the mass customization process) which in turn effected their willingness to pay (an increase or decrease in incitement to pay for a product after going through the mass customization process). There was a strong positive covariance (correlation between the variable groups) between the factor for satisfaction and the factor for willingness to pay in the factor correlation matrix.
Syfte: Denna studie avser sig testa vilka värden från kundanpassningsprocessen som påverkar betalningsviljan för produkter inom hemelektronikbranschen. Metod: Vi har använt oss av en kvantitativ metod med en deduktiv ansats. Studien baserar sig kring en konfirmativ faktoranalys (CFA) som gjordes på det test och enkät som inspirerats av CPVT modellen. Primärdata har manuellt samlats in från enkäten via Google Forms och analyserats i EXCEL, SPSS samt i AMOS. Tidsperioden för undersökningen varade mellan den 2020-11-01 och 2020-12-01. Det slutliga urvalet uppgick till 145 observationer. Slutsatser: Studien fann att kreativt prestationsvärde (vilket syftar till kundens upplevda stolthet vid vetskapen av att ha skapat något och är direkt kopplat till designprocessen i produktkonfiguratorn) påverkade kundens upplevda tillfredsställelse (den belåtenhet som kommer från kundanpassningsprocessen) som i sin tur påverkade kundens betalningsvilja (en ökning eller minskning av incitamentet till att betala ett högre pris för produkten efter att ha gått igenom kundanpassningsprocessen). Det fanns en starkt positiv kovarians (korrelationen mellan variabelgrupperna) mellan tillfredsställelse och betalningsvilja i väg-diagrammet samt en godtycklig korrelation mellan faktorn för tillfredsställelse och faktorn för betalningsvilja i faktor-korrelationsmatrisen.

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Wallgren, Rosanna, and Cecilia Claesson. "En miljömärknings påverkan på varumärke & konsumentbeteende." Thesis, Linköping University, Department of Management and Engineering, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-11684.

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Det krävs att företag utvecklar sig för att vara konkurrenskraftiga på en ständigt föränderlig marknad. Ett sätt för företag i livsmedelsbranschen att differentiera sig är att endast använda ekologiska råvaror i framställningen av sin produkt. Om de gör det kan de bli godkända för miljömärkning och få använda KRAV:s logotyp på sin produkt. Den massmediala uppmärksamheten riktas allt mer på klimatkrisen vilket har gjort konsumenterna mer medvetna och villiga att påverka genom sitt eget agerande.

Syftet med den här uppsatsen är att utreda hur en KRAV-märkning kan påverka varumärke och konsumentbeteende. För att kunna besvara syftet har vi studerat teorier inom varumärkesforskning och beteendevetenskap. Empirin baseras på nio genomförda telefonintervjuer och relevant sekundärdata. Forskningsfrågorna ämnar presentera de för- respektive nackdelar som företag får av att KRAV-märka sina produkter samt hur en KRAV-märkning påverkar konsumenterna i hennes köpprocess.

Uppsatsens slutsatser visar att de fördelar som märkningen kan erbjuda beror på hur välkänt företagets eget varumärke är. För redan välkända varumärken fungerar märkningen som ett komplement i företagets varumärkesstrategi och vara en genväg till en bättre image. Det ger en trovärdighetsstämpel och kan fungera som ett positioneringsverktyg. För mindre kända varumärken fungerar märkningen som en dörröppnare för nya marknadskanaler. De nackdelar som kan förekomma är urvattning av varumärket samt att lönsamheten är lägre än för de konventionella produkterna.

KRAV-märkningen underlättar konsumentens köpprocess i affären och ger henne en garanti att varan är ekologiskt producerad. De nackdelar som finns med en KRAV-märkning är främst att de är dyrare än de konventionella produkterna och att ett uppskov av märken leder till förvirring bland konsumenterna.

There is a need for continuous development of the companies if they want to stay competitive in a constantly changing world. One way for companies in the industry of daily consumer goods to differentiate themselves is to only use organic raw material in their products. If they do so they can get certified and will be allowed to use KRAV:s brand on their product. The medial attention is focused on the climate crisis which has made the consumers aware of and more willing to influence through their actions.

The aim of this thesis is to investigate the effects of the eco-label KRAV on the brand and consumer behaviour. To fulfill the aim we have studied branding and consumer behaviour theories. The empirical findings are based on nine phone interviews and relevant secondary data. The questions set up for investigation aims to present the advantages and disadvantages companies can experience through an eco-labeling as well as how an eco-label can influence the consumers in their buying process.

The conclusions show that the advantages the eco-label can provide depend on how well-known the company’s own brand is. For brands that are already well-known the eco-label works as a complement in their branding strategy and can be a short cut to a better image. It gives a guarantee and can work as a means of positioning. For brands that are less known it can work as a tool to get in to new market channels. The disadvantages that can arise are that the brand can get blurred and the profitability is lower than for conventional products.

The eco-label makes the buying process easier and gives the customer a guarantee for an organically produced product. The disadvantages with an eco-label for the customer are primarily that they are more expensive than the conventional products and that many labels can confuse the customer.

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Calderón, Rojas Sebastián Raúl. "Conocimiento de la marca país como herramienta en la decisión de viajar a un país de la región sudamericana en personas de 25 a 40 años de edad del NSE B de Lima Moderna." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/626007.

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El presente trabajo tuvo como objetivo principal: Identificar la relación entre la información que una marca país comunica como herramienta que fomenta en la decisión de viajar a un país de la región sudamericana del público objetivo. La metodología de estudio fue de carácter mixto: cualitativo mediante el empleo de entrevistas a un grupo de personas del público objetivo y expertos; y cuantitativo por medio de encuestas aplicadas a una muestra significativa. Los resultados principales mostraron que las personas utilizan con mayor frecuencia el medio online para la búsqueda de información y mencionaron también que sí han visto alguna vez alguna publicidad de alguna de las marcas país evaluadas en el presente estudio por medios masivos o alternativos. Mediante las percepciones que tienen sobre los países lograron identificar ciertos elementos de la comunicación del destino; sin embargo, no conocían alguna campaña o esfuerzo promocional a profundidad o la presencia que ha tenido el país como imagen en distintas actividades. A pesar de eso, un 76% de la muestra identificó que una marca país sí puede ejercer una influencia en la decisión de viaje a uno de los países sudamericanos estudiados. Esto significa que, mediante una estrategia y campaña de promoción adecuada, se pueden finalmente alcanzar los resultados positivos que una marca país tiene como objetivo: el generar una mayor atractividad hacia el destino, sea para la generación de mayores divisas por medio de actividades como el turismo, por los negocios dentro del territorio o las inversiones posibles luego de haber visto al país como un lugar apto.
The following thesis’ objective was to: identify the relationship between the information that a country brand communicates as a tool of influence in the decision to travel to a country in the South American region in people from the target. The methodology of the study was mixed: qualitative through the use of interviews with a group of people from the target audience and experts in the field; and quantitative according to a survey applied to a given sample according to the population. The main results showed that people use most often online media for finding information and even mentioned in certain cases that they have seen any advertising of any of the country brands evaluated in this study by massive or alternative media. In addition, by perceptions the target was able to identify certain elements of the communication of the destination; however, they did not know any campaign or promotional effort at depth or the presence that has had the country as image in different activities. Despite that, 76% of the sample identified a brand country as an influence in the decision to travel to one of the South American countries studied. This means that, through a strategy and appropriate promotional campaign, the positive results can be achieved by a country brand: generating a greater attractiveness to the destination, whether for the generation of major currencies by means of activities like tourism, businesses within the territory or investments possible after seeing the country as a place.
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Hultberg, Ebba, Fanny Jansson, and Fanny Birgersson. "“Jag älskar att betala mindre än vad jag egentligen skulle ha gjort.” : Manligt och kvinnligt konsumentbeteende inom modekonsumtion kopplat till rabatter." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23996.

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This study examines whether discounts affect the behavior of fashion consumers during the different parts of the buying decision process and in what ways. It also examines if and how this is different between men and women. The study is of qualitative form and the data collection has been done through semi-structured interviews. The purpose is to increase the understanding of whether discounts have an impact on the consumer behavior of fashion consumers in the different parts of the buying decision process and how this is different between men and women. The analysis is based on previous research on fashion consumption, discounts and male and female consumption, as well as a theoretical framework containing the buying decision process and emotional decision making. The results of the study show that discounts have an impact on the consumer behavior. The results confirm that the effect of discounts varies depending on when in the buying decision process they are offered. The study also identified differences between men and women’s attitudes and behaviors when they are offered discounts during the buying decision process. We can confirm that there are differences and that the differences depend on which part of the buying decision process the consumer is in. This study contributes to increase the understanding of the effects of discounts on male and female fashion consumers and when they are most effective. In future research, it would be appropriate to examine this in another area of consumption. Further on the study will be written in Swedish.
I denna studie undersöks om rabatter påverkar modekonsumenters beteende underköpbeslutsprocessens olika delar och på vilka sätt. Den undersöker också hur detta skiljer sig åt mellan män och kvinnor. Studien är av kvalitativ form och datainsamlingen har skett genom semistrukturerade intervjuer. Syftet är att öka förståelsen kring huruvida rabatter harpåverkan på modekonsumenters konsumentbeteende i köpbeslutsprocessens olika delar samt hur detta skiljer sig åt mellan män och kvinnor. Analysen baseras på tidigare forskning kring modekonsumtion, rabatter och kvinnlig och manlig konsumtion, samt ett teoretiskt ramverk i form av modellen över köpbeslutsprocessen och emotionellt beslutsfattande. Studiens resultat visar att rabatter har påverkan på konsumentbeteende. Genom resultatet bekräftar studien att rabatters påverkan skiljer sig åt beroende på när i köpbeslutsprocessen de erbjuds. Resultatet tar även upp de identifierade skillnader som uppstått mellan män och kvinnors attityder och beteende kopplat till rabatter under köpbeslutsprocessen. Även här kan vi bekräfta att det finns skillnader och att det skiljer sig åt beroende på del avköpbeslutsprocessen. Denna undersökning bidrar till att öka förståelsen kring rabatters påverkan på manliga och kvinnliga modekonsumenter samt hur påverkan skiljer sig i köpbeslutsprocessen. I framtida forskning skulle det vara lämpligt att undersöka detta inom ett annat konsumtionsområde

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Pavlisová, Katarína. "Kúpny rozhodovací proces spotrebiteľa na trhu prenosných počítačov." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150049.

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The master's thesis deals with the purchase decision-making process of consumers in the market of the portable computers. The aim of this thesis is to analyze the different stages of the purchase decision-making process, specify the consumers in this market and describe their buying behaviour. In the theoretical part of the thesis there are described internal and external factors affecting the buying behaviour of consumers and also the purchase decision-making process. Furthermore, the thesis describes the market of portable computers, the current situation on this market and purchase decision-making process in this market. The thesis contains primary and secondary research. Primary research involves the analysis of data obtained from a questionnaire survey conducted in the form of online surveying. Primary research is devoted to the description of the various stages of the purchase decision-making process of the defined age categories. Secondary research specifies the consumers in the market of portable computers on the basis of data from the database MML-TGI.

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Zhu, Yajie. "Customer Perceptions of Child Safety towards Residential Furniture." Thesis, Linnéuniversitetet, Institutionen för maskinteknik (MT), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75928.

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With the nature of exploring and less awareness of danger, furniture at home has been causing various kinds of child injury all over the world. Furniture tipping over is one emerging cause among children under 6 years old. Despite of the importance of child safety, it lacks evidence about people’s perceptions of child safety towards residential furniture. Hence, this thesis used the theory of consumer behaviour to identify factors that can potentially effect perceptions and applied quantitative and qualitative methods to find out perceived importance of child safety when people buy furniture and how people perceive child safety in a given case. It has been found that people perceive child safety much less important when buying furniture not specifically for children. Some factors, such as age, income have influence on it. In the given case of chest of drawers, when perceived to be more likely to tip over, people are more willing to anchor a chest of drawers. It has also found that a three-row and shallow type has mixed perceptions. When the weight of a chest is perceived to be more important, people agree more on the statement that a heavier chest of drawers is less likely to tip over. Although anchoring is considered to be an efficient way of preventing tipping over, results showed that it is not a preferred way for most people. Further study is needed to find out other ways. Information of child safety is welcomed by most of the people. More research can be done to find out effective ways of displaying child safety information.

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Gholamzadeh, Caroline, and Karolina Jakobsson. "Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16192.

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Gello, Gabriella, and Alex Uckardes. "Covid-19-pandemins påverkan på människors beteende vid inköp av livsmedel : En kvalitativ studie om covid-19-pandemins påverkan, som en situationell faktor, på inköp av livsmedel via e-handeln istället för fysiska butiker." Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46082.

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The Covid-19 pandemic, as a health and economic crisis, has significantly affected consumers, businesses and industries in all parts of the world. In this study, the aim was to investigate how situational factors, the covid-19 pandemic, affected consumer behavior regarding food purchases via e-commerce instead of physical stores. This has been done through a qualitative method in the form of 15 semi-structured interviews that have taken place via the Zoom program. The study sample consisted of a combination of both a goal-directed and convenience sample, where the authors chose the interviewees based on their circle of acquaintances and based on three different criterias, (1) the interviewees live in either the Salem or Södertälje municipality, (2) the interviewees need to be at least 18 years old to participate in the study and (3) the interviewees must have purchased food via e-commerce after the emergence of the covid-19 pandemic. The study's question is: How has the covid-19 pandemic affected consumers over the age of 18 in Södertälje and Salem municipalities when buying food, from shopping in physical stores to shopping via e-commerce? The authors analyzed the empirical data with regard to the study's theoretical frame of reference. The results of the study showed that the situational factor, the covid-19 pandemic, has been a contributing force in a change in consumer behavior when purchasing food starting from physical stores to e-commerce. This has been demonstrated by the fact that the interviewees' subjective norm, attitude and evaluation of alternatives have been influenced by the situational factor. Some trends have also been found in the empirical study, where one of the trends concerns the perceived behavioral control, which has been shown to have the opposite effect. Post-purchase evaluation in The Consumer Purchase Decision-Making Process has been shown to be for the most part positive in the interviewees answers and finally, WOM-communication has had an impact on consumer behavior inconnection with the impact of the covid-19 pandemic.
Covid-19-pandemin, som både en hälso- och ekonomisk kris, har väsentligt påverkat konsumenter, företag och industrier i alla delar av världen. I denna studie var syftet att undersöka hur situationella faktorer, covid-19-pandemin, påverkat konsumentbeteendet gällande inköp av livsmedel via e-handeln istället för fysiska butiker. Detta har genomförts via en kvalitativ metod i form av 15 semistrukturerade intervjuer som skett via Zoom-programmet. Studiens urval bestod av en kombination av ett målstyrt och bekvämlighetsurval, där författarna valde intervjupersonerna utifrån deras bekantskapskrets och utifrån tre olika kriterier, att (1) intervjupersonerna bor i antingen Salem eller Södertälje kommun, (2) intervjupersonerna behöver vara minst 18 år gamla för att delta i studien och (3) intervjupersonerna måste ha handlat livsmedel via e-handeln efter covid-19-pandemins uppkomst. Studiens frågeställning lyder: Hur har covid-19-pandemin påverkat konsumenterna över 18 år i Södertälje och Salem kommun vid inköp av livsmedel, från att handla i fysiska butiker till att handla via e-handel? Författarna analyserade empirin med hänsyn till studiens teoretiska referensram. Studiens resultat visade att den situationella faktorn, covid-19-pandemin har varit en medverkande kraft i ett ändrat konsumentbeteende vid inköp av livsmedel från fysiska butiker till e-handeln. Detta har påvisats genom att intervjupersonernas subjektiva norm, attityd och utvärdering av alternativ har påverkats av den situationella faktorn. Även en del trender har upptäckts i empirin, där en av trenderna berör den upplevda beteendekontrollen, vilket har visats ha en omvänd effekt. Utvärdering efter köpet i The Consumer Purchase Decision-Making Process har visats vara för den övervägande delen positiv och slutligen har WOM-kommunikationen haft en påverkan på konsumentbeteendet i samband med covid-19-pandemins inverkan.

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Pérez, Ruiz Andrea. "Estudio de la imagen de responsabilidad social corporativa: formación e integración en el comportamiento del usuario de servicios financieros (A study of corporate social responsibility image: its formation process and its integration in banking service users behaviour)." Doctoral thesis, Universidad de Cantabria, 2011. http://hdl.handle.net/10803/36868.

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La responsabilidad social corporativa (RSC) es un concepto que ha atraído un especial interés de los investigadores en las últimas décadas. Sin embargo, aun hoy en día existe la necesidad de continuar profundizando en el estudio de sus beneficios como herramienta de marketing. Para cubrir este objetivo, el interés de la presente Tesis Doctoral se centra en la relación entre la imagen de RSC y el comportamiento del consumidor, basada en una amplia revisión de la literatura académica al respecto. Se utilizan metodologías de investigación tanto cualitativa como cuantitativa. Concretamente, un estudio cualitativo permite analizar la identidad corporativa referida a RSC mientras que a través de una investigación cuantitativa se estudia la imagen de RSC, su proceso de formación y su relación con el comportamiento del consumidor. La investigación se desarrolla en el ámbito del sector financiero, uno de los mayores inversores en RSC a nivel mundial.
Corporate social responsibility (CSR) has been a concept of much research in recent decades, although there is a need to deepen into the study of its benefits as a marketing tool. In order to comply with this objective, this dissertation keeps its focus on the relationship between corporate social responsibility image and customer behaviour, taking as a basis a wide review of the existing literature. Both qualitative and quantitative methods are used. Specifically, a qualitative research is carried out to study corporate identity while a quantitative research is designed to study corporate social responsibility image, its formation process and its relationship to consumer behaviour. The research takes place in the banking service sector, one of the greatest investors in corporate social responsibility in the world.

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Stierna, Miriam, and Madeleine Olsson. "Konsumentbeteenden under en världsomfattande pandemi : En kvalitativ studie som undersöker digitaliseringens roll under Covid-19 pandemin." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26420.

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Syfte: Studiens relevans grundar sig i e-barometerns årsrapport gällande en påvisad ökning av svensk e-handel under år 2020. Följaktligen är syftet med denna studie att studera svenska kvinnors konsumentbeteenden inom detaljhandeln under Covid-19 pandemin med fokus på digitaliseringens roll. Studien ämnar bidra med kunskap kring kopplingen mellan begreppen konsumentbeteenden och digitalisering under en världsomfattande pandemi, för att vidare skapa en diskussion kring Covid-19 pandemins inverkan på det paradigmskifte som det redan talas om kring konsumentbeteenden inom detaljhandeln. Metod: I studien tillämpas en kvalitativ forskningsmetod med fokusgrupper, baserat på ett snöbollsurval. Urvalet består utav kvinnor i åldrarna 18–35, vidare används en tematisk analysmetod för att skapa struktur och på ett metodiskt sätt sammanställa och analysera resultatet av undersökningen. Studien baseras på både primär- och sekundära data. Det primära datamaterialet har samlats in via digitala fokusgrupper och det sekundära datamaterialet kommer från vetenskapliga artiklar men även tidigare statistik från bland annat handelsrådet. Teoretiskt perspektiv: Det teoretiska ramverk som ligger till grund för studien är huvudsakligen köpprocessen och Maslows behovstrappa. Vidare presenteras även relevant tidigare forskning kring Covid-19 pandemin samt konsumentbeteende för att skapa en komplett bakgrund till studien. Slutligen presenteras en kort beskrivning om hur de teoretiska ramverken kommer att tillämpas samt hur det kopplas till varandra. Resultat/Analys och Slutsatser: Studien baseras på 12 kvinnliga respondenter, där majoriteten hade påverkats av Covid-19 pandemin i någon form. Vår tolkning blir därmed att trots det faktum att ett intresse för digitala lösningar redan fanns innan pandemin så hade det ändå ökat i samband med respondenternas upplevelse av en marknadsföring av digitala tjänster, slutsatsen blir därför att användningen av digitala lösningar som Instabox, hämta i butik och hemleverans blivit mer vanligt förekommande under pandemin. Vidare påvisar respondenterna en tendens till att kompensera sociala aktiviteter och tristess med att handla online. Resultatet visar på att respondenterna som arbetar eller studerar hemifrån har förändrat sin klädsel, men med undantag för viktiga sammankomster så var det tydligt att respondenterna fortfarande vill se representativa ut. Vidare har resultatet diskuterats utifrån syftet, forskningsfrågor och de teoretiska ramverken.
Purpose: The relevance of this study is based on Postnord’s annual report regarding a demonstrated increase in Swedish e-commerce in 2020. Consequently, the purpose is to examine the buying-behavior of Swedish women during the Covid-19 pandemic with focus on the digitalization in retail. The study intends to contribute with knowledge about the connection between consumer buying-behavior and digitalization during a worldwide pandemic, further on to create a discussion about the impact of the Covid-19 pandemic on the already ongoing paradigm shift in retail, associated to digital consumer buying-behavior. Methodology: The study applies a qualitative research method with focus groups, based on a snowball sampling. The sample consists of women aged 18-35 and a the maticanalysis method is used to create structure and in a methodical way compile and analyze the results of the focus group. The study is based on both primary and secondary data. The primary data has been collected through online focus groups and the secondary data comes from scientific articles, but also previous statistics from, among others, Handelsrådet. Theoretical perspective: The theoretical framework which the study is based on, is mainly the buying process, and Maslow's hierarchy of needs. Furthermore, it also presents relevant previous research on the Covid-19 pandemic’s effect on and consumer buying-behavior in order to create a complete background to the study. Finally, a brief description is presented of how the theoretical framework will be applied and how the frameworks relate to each other. Empirical analysis and Conclusion: The study is based on twelve female respondents and their individual experiences ofhow the covid-19 pandemic has affected their consuming behaviour. Despite the fact that an interest in digital solutions already existed before the pandemic, it has nevertheless increased in connection with the respondents' experience of increased marketing of digital services during the pandemic. The conclusion is therefore that the use of digital solutions such as instabox, download in store and home delivery has surged during the pandemic. Furthermore, the respondents show a tendency to do more online shopping to compensate for lack of social activities and boredom. The results have been discussed based on the purpose of the report, research questions and the theoretical frameworks.

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Batulková, Monika. "Kupní rozhodovací proces spotřebitele v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9176.

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The aim of this diploma thesis is to analyze a buyer decision process of consumers in travel industry with a focus on outgoing tourism. The diploma thesis is divided in six parts. The first part focuses on theory of consumer behavior followed by marketing of services with an emphasis on tourism. Next part covers buyer decision process of consumers in travel industry based on results from analysis of a questionnaire. These results are integrated with agency data. A summary of acquired results is compared to all phases of buyer decision process at the end of this thesis.

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Håkansson, Nathalie, Elin Kvarnström, and Emmelie Nilsson. "Using the Package to Influence Consumers' Choice of Brand : A Study on the Effect of Package Communication Claims on Propensity to Switch Brand." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226987.

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As consumers walk through the grocery store they encounter a vast range of products. In this setting information printed on food packages play a role in consumer decision making. One way of influencing consumer behaviour is by using package panels where detailed communication claims can be placed. This study investigates the effect of package communication claims on propensity to switch brand through quantitative research design. Variations among consumer of private label brands versus consumers of name brands are also investigated. Results show that package communication claims have an effect on consumer propensity to switch brand, however there are differences depending on type of claims. Environmental packaging claims have a negative effect on propensity to switch while nutritional claims do not have a significant effect. Production process claims and product origin claims both have a positive effect on consumer propensity to switch and is thus more favourable for brands to use. Furthermore, package communication claims have a larger positive effect on propensity to switch among consumers of private label brands than among consumers of name brands. Since there is a lack of research in the area of package communication this thesis contribute by proving that packages have an effect on consumer behaviour and argues for further research in this area.

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Silva, Janiene dos Santos e. "A transversalidade da comunicação no processo de formação, difusão e investigação das tendências de comportamento e consumo." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-03012012-211850/.

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Diante da dificuldade de compreender uma sociedade cada vez mais complexa que reflete comportamentos de consumo múltiplos (inclusive dentro de um mesmo indivíduo, que absorvendo as características da pós-modernidade, é paradoxal), novos métodos de pesquisa são utilizados na tentativa de interpretar com mais precisão o comportamento humano, para analisar suas tendências e transformá-las em diretrizes para as estratégias das marcas. De caráter predominantemente qualitativo e multidisciplinar, a pesquisa de comportamentos emergentes carrega intrinsecamente a tensão dos campos científicos, assim como o Campo da Comunicação, que por envolver diferentes áreas do saber, desempenha, de forma transversal, um papel fundamental na formação, difusão e identificação das tendências socioculturais, fato comprovado por essa dissertação. Por meio de revisão bibliográfica, entrevistas em profundidade, e análise documental, foi possível identificar as definições relacionadas às tendências assim como compreender como elas podem ser aplicadas estrategicamente por empresas de diversos segmentos, para que suas expressividades marcárias, incluindo as ações comunicacionais, sejam sempre relevantes no cenário do consumo. Além disso, verificou-se a ênfase que a comunicação tem no processo pelo qual as tendências se formam e propagam nas dinâmicas sociais. Realizou-se também a identificação e análise dos métodos utilizados pelas empresas especializadas na pesquisa de tendências e constatou-se que um dos principais métodos utilizados é a análise de conteúdo de materiais coletados por monitoramento midiático de diversas áreas da cultura contemporânea, o que, mais uma vez, reforça a importância do campo comunicacional que por abranger práticas culturais como a publicidade, por exemplo, acaba por denunciar o espírito do tempo e os valores em trânsito na sociedade.
As a result of the difficulty of understanding a society increasingly complex which reflects multiple consumer behavior (even within the same person, who absorbs the postmodern paradoxes), new research methods are used to interpret the human behavior accurately, to analyze trends and to turn them into guidelines for the brands strategies. Predominantly qualitative and multidisciplinary, the research of trends carries intrinsically the tension of the scientific fields, as well as the Field of Communication, which involves different areas of knowledge and plays a transversal role in formation, dissemination and identification of the sociocultural trends. Through literature review, in-depth interviews and document analysis, it was possible to identify some definitions for trends and to understand how they can be strategically applied by companies in different areas, including communication and marketing actions, to be always relevant in the consumption scenario. In addition, it was possible to confirm the emphasis that communication has in the formation and diffusion process of the trends in the social dynamics. Besides, it was found that one of the main methods used in the identification of new signs of emerging behaviors and values is the content analysis of materials collected by monitoring the media from different areas of contemporary culture, that reinforces the importance of the communication field, which covers cultural practices as advertising, and consequently expresses the spirit of the time and transitional values in society.

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Suchá, Jana. "Faktory ovlivňující spotřební chování obyvatelstva a případné interakce mezi nimi." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199050.

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This thesis analyzes the effects of various factors on consumer behavior of the population and their subsequent manifestations in consumer purchase decision-making process. The first part describes general concepts of consumer behavior and then it is followed by an analyse of cultural, sociological, psychological and ecnomic effects. Each chapter also specifficaly describes how these factors may affect consumers themselves. The theoretical section is folowed by the practical part, in which could be, because of adequate theoretical knowledge, specified eight hypotheses. In order to need collecting necessery data was completed a questionnaire. Its first part analyzes specific kind of consumer behavior manifestations, the second one analyzes the factors that influence the loan amount, which I chose as one of the consumer behavior manifestations. Three hypotheses were not confirmed, remaining five hypotheses were confirmed. With using the regression analysis there was shown that the factors which influence the loan amount the most are the wage amount, the purpose of the loan, marital status and age.

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Judd, Vaughan C. (Vaughan Charles). "An Exploratory Study of the Information Search Stage of the Consumer Decision Process: Based on Elderly Consumers' Selection of a New Housing Bundle." Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc278396/.

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This dissertation deals with the decision-to-move process of elderly persons—from a marketer's perspective. The central problem addressed is the lack of empirical knowledge concerning the factors and influences associated with the information search process of elderly persons in making a residential move decision. The purpose was to investigate and understand the key factors and influences which are viewed as important by elderly individuals in their search for and use of information.

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Butler, E. Sonny. "The Role of Information in the Selection Process of a Primary Care Physician." Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc279148/.

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There is a paucity of information about the various factors that influence the selection of primary care physicians. Also, the relative significance of these factors is not known, making it difficult to properly address ways to improve the information flow to patients when they select a primary care physician.

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Connell, Kim Yvonne Hiller. "Ecological consumer decision making nature, process, and barriers in apparel acquisition /." Diss., Connect to online resource - MSU authorized users, 2008.

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Thesis (Ph. D.)--Michigan State University. Dept. of Human Environment: Design Management, 2008.
Title from PDF t.p. (viewed on July 8, 2009) Includes bibliographical references (p. 340-352). Also issued in print.

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Sun, Chenxi. "Design for Conversion:Optimizing Consumer Behavior Change in Electric Vehicle (EV) Purchase and Use Process." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1406810200.

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Yan, Min, and Qiuyun Li. "Consumer behavior in coffee drinking : Comparison between Chinese and Swedish university students." Thesis, Högskolan i Gävle, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-22279.

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The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. A questionnaire survey was designed as a pre-study to get a general idea and the interviews were designed based on the result of survey in order to gain more detailed information and explanations from the respondents. All the data are shown by tables or diagrams or histograms. University students in two different culture participated in survey and interviews, a comparison perspective for cross culture was mentioned in this study. As for Result & Conclusions, both external factors (culture, price and people around) as well as internal factors (personality, psychological influence, learning and knowledge) impact the consumer‟s behaviors that are shown in different consumption characteristics. Take all in account, these factors could have an effect on university students to drink (or not drink) coffee in Jilin University and University of Gävle. And Contribution & implication, the comparison of coffee drink between Chinese culture and Swedish culture is the most attractive contributions, supplementing the related study. Price issue was considered as the important factor that affecting the consumer to choose coffee, thus suggesting the managers to focus on the coffee price. In addition, the effective way to explore coffee market in China or Sweden is to know better of the consumers. Suggestions for future research, other consumer groups are missing given the study only focus on the university students. Also tested with more sample sizes of survey andIIinterviews are recommended in the future research so as to make it even valid and reliable.

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Truksová, Lucie. "Kupní rozhodovací proces spotřebitele na trhu sezónního sportovního zboží." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197298.

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This master thesis is focused on the analysis of consumer behaviour on the sporting goods market, especially cycling and skiing products. I connected and used in practice my long-lasting interest and experience in both those sports with my knowledge of consumer behaviour gained during my university of economics study. In the beginning of the thesis, there is described theory of consumer decision-making and market segmentation. The core part of the thesis is dedicated to analysis of research. Its goals are to gain complete overview about consumer behaviour on sporting goods market and about consumer preferences, to phrase typical consumer behaviour of cyclists and skiers, to compare their behaviour, find their common and different parts and deduce an appropriate recommendation for retailers.

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Balladares, Fuentes Ana Gabriela. "Changing consumer behavior in the digital age: perceived risk in information search process." Doctoral thesis, Universitat Ramon Llull, 2021. http://hdl.handle.net/10803/671443.

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La digitalització en el entorn del marketing està canviant la manera en la que els consumidors decideixen comprar. Així mateix, el risc percebut té un rol determinant en les decisions de compra dels consumidors. No obstant això, encara que la literatura emergent suggereixi que l´ ús de les fonts d’informació digital generi nous processos de cerca i avaluació de productes diferents a aquells dels entorns de compra tradicional, el desenvolupament de noves teories sobre la naturalesa d’aquestes diferencies ha sigut limitada. Específicament s’han detectat resultats contradictoris en la literatura actual pel que fa a la relació entre el risc percebut i la cerca d’informació de productes d'experiència en entorns digitals. Mentre que alguns estudis asseguren que el risc percebut provoca un augment en la cerca d’informació, ja que una forma de reduir el risc percebut es obtenir més informació, un altre vessant de literatura assenyala que cercar informació addicional pot més aviat resultar en un major risc percebut i en un abandonament de la compra. Per tant, amb el fi d’aclarir aquest gap en la literatura i entendre millor el fenomen del risc percebut durant el procés de compra digital, aquest treball d´ investigació avança amb un enfocament detallat i amb una perspectiva longitudinal per entendre com la digitalització en el entorn del marketing afecta al risc percebut pels consumidors durant els seus processos de cerca d’informació. Mitjançant una investigació realitzada amb múltiples mètodes qualitatius, aquest estudi revela que hi ha cinc etapes en el processament del risc percebut durant el procés de cerca d’informació. Aquestes etapes son: preparació per a la cerca d’informació; cerca d’informació inicial; cerca d’informació avançada; preparació per a la compra i decisió de compra i comportament post-compra. Basat en aquestes troballes, aquest estudi proposa que en l´ actual era digital, el risc percebut es un procés dinàmic que consisteix en etapes on diferents tipus de riscs son percebuts pels consumidors quan avancen en la cerca d’informacions durant el procés de compra. A més a més, la percepció d’aquestes tipus de risc fluctua a mesura que els consumidors cerquen informació. Per tant, aquest descobriment explica que l´ etapa de cerca d’informació es un procés dinàmic suggerint que aquest dinamisme es una de les raons per les quals el nou viatge del consumidor s’estén com un procés cíclic i dinàmic. Finalment, aquest treball d’investigació contribueix al desenvolupament de teories del risc percebut en entorns digitals proporcionant noves evidéncies i suggerint que en l´ actual context digital, el risc percebut es un constructe multidimensional que es desenvolupa, canvia i s’adapta en funció de la informació recollida en el procés de compra. Consegüentment, aquesta investigació proposa entendre el risc percebut des d’una perspectiva de procés per entendre completament com es comporta en el actual entorn digital i suggerir que el procés del risc percebut i cerca d’informació es dinàmic i alineat amb la naturalesa cíclica del nou viatge del consumidor. Finalment, aquest treball vol fer una contribució al marketing aplicat l´ aclarir on i com es poden mitigar els diversos tipus de risc durant la cerca d’informació amb el propòsit d’incrementar la satisfacció i la participació dels clients en el procés de compra.
La digitalización en el entorno del marketing está cambiando la manera en la que los consumidores toman decisiones de compra. Asimismo, el riesgo percibido tiene un rol determinante en las decisiones de compra de los consumidores. Sin embargo, aunque la literatura emergente sugiere que el uso de fuentes de información digital genera nuevos procesos de búsqueda y evaluación de productos diferentes a aquellos de los entornos de compra tradicionales, el desarrollo de nuevas teorías sobre la naturaleza de estas diferencias ha sido limitado. Específicamente, se ha detectado resultados contradictorios en la literatura actual en cuanto a la relación entre el riesgo percibido y la búsqueda de información de productos de experiencia en entornos digitales. Mientras que algunos estudios aseguran que el riesgo percibido provoca un aumento en la búsqueda de información, ya que una forma de reducir el riesgo percibido es obtener más información, otra vertiente de literatura señala que buscar información adicional puede más bien resultar en mayor riesgo percibido y en un abandono de la compra. Por tanto, con el fin de aclarar este gap en la literatura y entender mejor el fenómeno del riesgo percibido durante el proceso de compra digital, este trabajo de investigación avanza con un enfoque pormenorizado y con una perspectiva longitudinal para entender cómo la digitalización en el ámbito del marketing afecta al riesgo percibido por los consumidores durante sus procesos de búsqueda de información. A través de una investigación llevada a cabo con múltiples métodos cualitativos, este estudio revela que hay cinco etapas en el procesamiento del riesgo percibido durante el proceso de búsqueda de información. Estas etapas son: preparación para la búsqueda de información; búsqueda de información inicial; búsqueda de información avanzada; preparación para la compra y decisión de compra y comportamiento pos compra. Basado en estos hallazgos, este estudio propone que en la actual era digital, el riesgo percibido es un proceso dinámico que consiste en etapas en las cuales los diferentes tipos de riesgo son percibidos por los consumidores a medida que ellos avanzan en la búsqueda de información durante el proceso de compra. Además, la percepción de estos tipos de riesgo fluctúa a medida que los consumidores buscan información. Por lo tanto, este descubrimiento elucida que la etapa de búsqueda de información es un proceso dinámico sugiriendo que este dinamismo es una de las razones por las cuales el nuevo viaje del consumidor se entiende como un proceso cíclico y dinámico. En definitiva, este trabajo de investigación hace una contribución al desarrollo de teorías del riesgo percibido en entornos digitales al proveer de nuevas evidencias que sugieren que, en el actual contexto digital, el riesgo percibido es un constructo multidimensional que se desarrolla, cambia y adapta en función de la información recolectada en el proceso de compra. Por consiguiente, esta investigación propone entender al riesgo percibido desde una perspectiva de proceso para entender por completo cómo se comporta en el actual entorno digital y sugerir que el proceso del riesgo percibido y búsqueda de información es dinámico y alineado con la naturaleza cíclica del nuevo viaje del consumidor. Finalmente, este trabajo hace una contribución al marketing aplicado al esclarecer dónde y cómo se pueden mitigar los diversos tipos de riesgo durante la búsqueda de información con el fin de incrementar la satisfacción e involucramiento de los clientes en el proceso de compra.
The digitalization of the marketing environment is changing the manner in which consumers take purchase decisions. Moreover, perceived risk has a determinant role on consumers’ purchase decision-making. However, although emerging literature suggests that consumers’ use of digital information generates new search and product evaluation processes different from those in traditional purchase setting, theorizing about the pattern and nature of these differences has been limited. More specifically, contradictory findings on the relationship between perceived risk and information search of experience-type products in digital environments have been identified in current literature. While some studies assert that perceived risk increases information search because one way of reducing risk is to obtain more information, other streams of literature point out that further engaging in information search might actually result in increased risk perception and purchase deterrence. Therefore, in order to clarify this gap and understand better the phenomenon of perceived risk during digital purchase decision-making process, this research advances with a finer-grained approach and with a longitudinal perspective in order to understand how the digitalization of the marketing environment affects consumers’ perceived risks during the process of information search. By conducting a qualitative multi-method research, this study discloses five stages in the process of risk processing during digital information search. The stages are: preparing for information search; initial information search; advanced information search, preparing for purchase and purchase decision-making and post purchase behavior. Based on these findings, the present study proposes that in the current digital context, perceived risk is a dynamic process consisting of stages in which the different types of risk are perceived by consumers as they progress in the search stage of the purchase decision-making process. Moreover, the perception of these dimensions of risk fluctuates as consumers search for information. Thus, these findings highlight that the search stage is a dynamic process and suggest that this is one of the reasons why the new customer journey is understood as a cyclic and dynamic process. Ultimately, this research contributes to the theorizing process of perceived risk in digital information search by providing new insights that suggest that in the current digital context perceived risk is a multidimensional construct that develops, changes and adapts to the information collected in the purchase decision-making process. Thus, this research proposes to understand and theorize perceived risk from a process-driven perspective in order to fully understand its behavior and suggests that the process of perceived risk processing and information search is dynamic and aligned with the cyclic nature of the new customer journey. Finally, this research contributes to the marketing practice by shedding light on where to act and how to mitigate the different types of risk in order to increase customer satisfaction and engagement during information search.

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48

Bennström, Stephanie, Michel Kabwe, and Fredrik Karlsson. "En kvantitativ studie om sociala nätverks påverkan på konsumenter genom Facebook." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-11874.

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49

Guimarães, Rafael Moreira. "Quando muito não é o bastante: um estudo sobre as relações de compradores compulsivos com seus objetos de consumo, sob a ótica da posse e da propriedade." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17787.

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A compra compulsiva – doravante chamada de oniomania – é parte de uma categoria mais ampla de comportamentos de consumo compulsivos, e seria baseada por uma compra repetitiva, crônica, que se torna a primeira resposta a eventos ou sentimentos negativos (O'Guinn & Faber, 1989). Dada a prevalência estimada na população em geral, potencialmente projetada em até 16% da população adulta, e as severas consequências negativas oriundas de tal patologia, esta tese se propôs a investigar de forma mais precisa as relações entre tais compradores compulsivos e seus objetos de consumo, notadamente as preferências declaradas por tais indivíduos quanto à preferência pela posse, de natureza temporária, ou propriedade definitiva de produtos, traduzidas por meio de situações hipotéticas e experimentais de aluguel e compra, respectivamente, lacuna ainda inexplorada na literatura inerente à oniomania. Considerando esta mesma literatura sobre o comprar compulsivo, em que premissas teóricas constroem uma narrativa baseada na aquisição / compra de produtos (Faber, O’Guinn & Krych, 1987; Glatt & Cook, 1987; Valence, d'Astous & Fortier, 1988; Krueger, 1988; O’Guinn & Faber, 1989; d'Astous, Maltais & Roberge, 1990; Christenson, Faber, de Zwaan, Raymond, Specker & Eckern, 1994; McElroy, Keck Jr, Pope Jr, Smith & Strakowski, 1994; Faber & Christenson, 1996; Black, 2001; 2007; Dittmar, 2005; Koran, Faber, Aboujaoude, Large & Serpe, 2006; Saraneva & Saaksjarvi, 2008; Tavares, Lobo, Fuentes, & Black, 2008; Kukar-Kinney, Ridgway & Monroe, 2009; Trautmann-Attmann & Johnson, 2009; Workman & Paper, 2010; Bonfanti, 2010; Leite, 2011; Kukar-Kinney, Ridgway e Monroe, 2012; Leite, Rangé, Junior & Fernandez, 2012), a investigação experimental proposta baseou-se na ideia de que indivíduos acometidos por tal patologia seriam menos propensos ao aluguel de produtos, hipótese confirmada em todos os testes, sem considerar dadas manipulações. O estudo mostrou também que o efeito da manipulação proposta, fundamentada na saliência da devolução de produtos, acabou por estimular compradores ditos compulsivos a alugarem produtos, contrariando expectativas iniciais, estas baseadas no suposto desconforto que tais indivíduos teriam ao abrir mão de seus objetos de compulsão. Pelo aparente ineditismo, tais resultados foram considerados importantes achados para a literatura e, portanto, foram explicados não somente à luz dos experimentos propostos, como também a partir da etapa qualitativa, de cunho exploratório e interpretativo.
Compulsive buying – henceforth named Oniomania – is part of a broader category of compulsive consumption behavior, which would be based on a repetitive and chronic purchasing, which becomes the first response to events or negative feelings (O'Guinn & Faber, 1989). Given the high prevalence in the general population - potential estimated up to 16% of the adult population - and severe negative consequences, due to such disorder, this thesis investigated the relationship between such shopaholics and their consumption goods, namely the declared preferences by such individuals about the possession, temporary, or definitive ownership of goods, tested through hypothetic and experimental situations of rental and purchase, respectively, considered an unexploited gap in the literature inherent in oniomania. Considering the same literature on compulsive buying, in which theoretical assumptions construct a narrative based on the acquisition, notably, purchase of products (Faber, O’Guinn & Krych, 1987; Glatt & Cook, 1987; Valence, d'Astous & Fortier, 1988; Krueger, 1988; O’Guinn & Faber, 1989; d'Astous, Maltais & Roberge, 1990; Christenson, Faber, de Zwaan, Raymond, Specker & Eckern, 1994; McElroy, Keck Jr, Pope Jr, Smith & Strakowski, 1994; Faber & Christenson, 1996; Black, 2001; 2007; Dittmar, 2005; Koran, Faber, Aboujaoude, Large & Serpe, 2006; Saraneva & Saaksjarvi, 2008; Tavares, Lobo, Fuentes & Black, 2008; Kukar-Kinney, Ridgway & Monroe, 2009; Trautmann-Attmann & Johnson, 2009; Workman & Paper, 2010; Bonfanti, 2010; Leite, 2011; Kukar-Kinney, Ridgway & Monroe, 2012; Leite, Rangé, Junior & Fernandez, 2012), the proposed experiment was based on the idea that individuals affected by this disorder would be less likely to rent products. This hypothesis was confirmed in all tests, without considering manipulations. The study also showed that the effect of manipulation proposal, based on product return information, eventually stimulate named shopaholics to renting more products, contrary to initial expectations, based on supposed discomfort that such individuals would feel at the time they would give up their compulsion objects. Due to the apparent novelty, these results were considered important findings for literature and thus were explained in the light of the proposed experiments and through complementary research of an explanatory and interpretative nature.

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50

Bai, Xuan, and Liu Dongyan. "Car Purchasing Behavior in Beijing : - An Empirical Investigation." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1833.

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This study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for most of Chinese. Consumers get information from different channels. The results of this study also tells us that Chinese consumers take “safety” as the most important characteristic and take “value for money” as the second most important and “riding comfort” as the third important characteristic. Chinese consumers take “after-sale maintenance” and “exterior design/size” as the forth most important factors when making the purchase decision. For “exterior design/size”, it indicates that Chinese people are status-seeking and Chinese people prefer to choose a bigger car with a good appearance (Mian Zi Che) to show their good social status and want to get respects from others. Chinese consumers put the least importance on resale value that is because second hand car market is not well developed in China.

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Dissertations / Theses on the topic 'Consumer behaviour process'

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