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Kanagal, Nagasimha Balakrishna. "An Extended Model of Behavioural Process in Consumer Decision Making." International Journal of Marketing Studies 8, no. 4 (July 27, 2016): 87. http://dx.doi.org/10.5539/ijms.v8n4p87.
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<p>The stimulus response model of consumer behaviour is useful to understand the buying behaviour of individual consumers in the context of individuals buying consumer products. An extended stimulus-response model of behavioural processes in consumer decision making is proposed that serves to integrate the influences and interlinkages of buyer psychology, various buyer characteristics, and the impact of the buyer decision process on consumer decision making. The model proposes that the behavioural process of consumer decision making be as a result of the interaction of three aspects of individual buyer behaviour: communication sensitivity; enculturated individuality; and rational / economic decision making. The paper addresses the flip side of the consumer decision making process in terms of the five stages of decision making from need recognition to post-purchase satisfaction. An aggregate level framework of behavioural process in consumer decision making has been provided, that could lead to a richer analysis of micro level factors and relationships influencing consumer decision behaviour.</p>
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Dumitrescu, Luigi, and Mircea Fuciu. "Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research." Studies in Business and Economics 10, no. 1 (April 1, 2015): 66–76. http://dx.doi.org/10.1515/sbe-2015-0005.
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Abstract The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.
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Foxall, Gordon R. "Consumer Behaviour as an Evolutionary Process." European Journal of Marketing 27, no. 8 (September 1993): 46–57. http://dx.doi.org/10.1108/03090569310042936.
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Stankevich, Alina. "Explaining the Consumer Decision-Making Process: Critical Literature Review." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 6 (2017): 7–14. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.26.3001.
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In the last years, research investigating consumer behaviour and how their decision-making process has advanced and has become an important topic in the marketing society and literature. To advance the research further, this paper presents an extensive literature review of academic publications in the area of buying decision-making process in marketing and its status. Furthermore, the paper presents latest trends and themes that emerge there. Based on 24 journal articles, reports and marketing books, the core models and theories in this area were evaluated and discussed. Moreover, a framework of “moments that matter” in consumer decision-making process and factors that influence them was elaborated for a possibility to influence consumer behaviour in favour of company’s offers. Furthermore, recommendations for marketers were suggested for deeper understanding the consumer behaviour and their buying strategies to empower marketing campaigns and be a success in the market. The paper also suggests several directions for future research related to buying behaviour.
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Chhabra, Disha. "Factors Affecting Consumer Buying Behaviour and Decision Making Process towards FMCG Products." Journal of Advances and Scholarly Researches in Allied Education 15, no. 6 (July 5, 2018): 131–39. http://dx.doi.org/10.29070/15/57735.
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Nagyová, Ľudmila, Andrej Géci, and Elena Horská. "Consumer preferences and decision-making determinants for the purchase of sheep's milk and its products." Potravinarstvo Slovak Journal of Food Sciences 14 (August 28, 2020): 673–81. http://dx.doi.org/10.5219/1424.
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When observing consumer behaviour, we find that the consumer carries out the process of purchasing decisions under the influence of several factors. These factors come from the external environment, from its individual characteristics, and also from the specific purchasing situation. The above facts show that consumer preferences and understanding of the behaviour is a very demanding process. This is mainly because consumers may behave differently, i.e. they may have different consumer behaviours that depend on their needs and desires. Therefore, it is necessary to know the factors that influence consumer behavior or the purchasing decision for certain market commodities. The presented research document is focused on the issue of consumer behavior and decision-making in sheep's milk and its products. Sheep's milk has a long tradition and is one of the basic building elements of human food. Consumer behaviour is constantly evolving, their needs and desires are changing as well as factors that influence their shopping behaviour. The main goal of the research is to draw attention to the personality of the consumer, to selected personality characteristics and social factors, and, subsequently, to evaluate their impact on purchasing behaviour and making purchasing decisions on the market of sheep's milk products. Primary data were obtained from a survey conducted on a sample of 796 respondents. Most of the respondents were classified in the sanguine group based on temperament - an emotionally stable extrovert. When buying sheep's milk and its products, they make emotional decisions (57.17%). The most important factor in buying these products was their quality (47.16%). Assumptions were formulated for deeper analysis, which was subsequently verified by the means of a statistical test - Chi-square of the square contingency. The degree of dependence between the examined variables was determined by the means of the Cramer contingency coefficient.
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Dunska, Margarita, Jelena Salkovska, Anda Batraga, and Liga Braslina. "Consumer behaviour in innovative products purchasing process." Marketing and Management of Innovations, no. 3 (2018): 276–89. http://dx.doi.org/10.21272/mmi.2018.3-25.
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Hartmann, Patrick, Vanessa Apaolaza, and Clare D’Souza. "The role of psychological empowerment in climate-protective consumer behaviour." European Journal of Marketing 52, no. 1/2 (February 12, 2018): 392–417. http://dx.doi.org/10.1108/ejm-01-2017-0080.
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Purpose This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection. Design/methodology/approach Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients. Findings Psychological empowerment moderates the effects of personal norms on climate-protective consumer behaviour in a value-belief-norm (VBN) framework. Personal norms have a stronger influence for consumers experiencing high psychological empowerment than for disempowered feeling consumers. Furthermore, psychological empowerment experienced as an outcome of actual proenvironmental behaviour mediates the relationship between prior climate protection and future climate-protective intentions. Research limitations/implications Future research should focus on the experimental manipulation of psychological empowerment with communicational claims, studying how perceived empowerment can be enhanced. Practical implications To promote climate friendly products and behaviours, marketers should use communication claims aimed at enhancing consumer’s subjective experience of empowerment. Social implications Public policy aimed at climate protection should focus on consumer education increasing consumers’ awareness of their potential influence. Originality/value Psychological empowerment has not been studied previously as either an antecedent or outcome of proenvironmental behaviour. This is the first study to show that psychological empowerment moderates normative influences on climate-protective consumer behaviour. This research further reveals a novel behavioural reinforcement process, in which psychological empowerment intervenes as a behavioural outcome as well as an antecedent of climate-protective consumer behaviour. Findings contribute to the development of the VBN framework as well as to the consumer-empowerment perspective on proenvironmental behaviour.
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Fleșeriu, Cristina, Smaranda Adina Cosma, and Vlad Bocăneț. "Values and Planned Behaviour of the Romanian Organic Food Consumer." Sustainability 12, no. 5 (February 25, 2020): 1722. http://dx.doi.org/10.3390/su12051722.
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Romanian consumers have started to buy and consume more organic products. Their decision-making process is influenced by multiple variables. The theory of planned behaviour is widely accepted and used to predict behaviours in certain contexts, including the buying of organic food products. Other researchers have identified values that the consumer of organic products hold and that influence their buying behaviour. This study analyses the factors that have an impact on buying intention and behaviour of Romanian organic products from these two perspectives. A proposed model was designed by combining the two frameworks. It was evaluated by using structural equation modelling with the SmartPLS 3 software package (v. 3.2.7, SmartPLS GmbH, Bönningstedt, Germany, 2017). Results confirm the model proposed in the theory of planned behaviour while integrating the relationships of consumer values. Health consciousness was found to have a significant effect both on buying intention as well as on personal attitude. Food safety has a significant effect on buying intention regardless of personal attitude. Environmental concerns, social consciousness, perception of quality and lifestyle although important in personal attitude, do not affect buying intention directly.
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M, SAKTHIVEL MURUGAN, and SHANTHI R M. "Issues relating to purchase and post purchase behaviour." Journal of Management and Science 1, no. 3 (December 30, 2012): 226–28. http://dx.doi.org/10.26524/jms.2012.27.
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Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases. Trial purchase and repeat purchases. If a consumer is induced to purchase for the first time, a smaller quantity than usual and with certain degree of hesitancy, it is termed as a product trial. In any event, the trial is the base of purchase behavior where intention is to evaluate a product through trial. On the other hand repeat purchase indicates the commitment on the part of the consumer towards the product, company and others. The purchase process marks the recognition of actual purchasing environment and its effect on the process. This is the stage where mental evaluation is translated into purchase activity at the point of purchase. The act of purchase can be affected by many factors. Time, mood, shopping experience, sales persons effectiveness, etc. But the consumer satisfaction is determined by the person’s overall feeling toward the product after purchase. Satisfaction is often determined by the degree to which a product’s performance is consistent with the consumer’s prior expectations of how well it will function. Product may be introduced by consumers into secondary markets during a process of lateral cycling. The purchase and post purchase are the last two stages of consumer decision making.While the purchase stage is more crucial from the manufacturers or marketer’s perspective, the post purchase behavior indicates the ultimate satisfaction perceived by consumers and has implications for marketers as a determinant of future purchase decisions.
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Lončarić, Dina, Elena Dujmić, and Greta Krešić. "Assessment of the intention to consume farmed fish using the theory of planned behaviour." Zbornik Veleučilišta u Rijeci 9, no. 1 (2021): 1–17. http://dx.doi.org/10.31784/zvr.9.1.1.
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One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes, subjective norms, perceived behavioural control and intention to consume farmed fish. Data collection was performed through an online survey and a total of 118 valid questionnaires were analysed. Based on tests performed, results indicate that the tested scale for measuring TPB constructs is valid and reliable. Alpha coefficients for intention, attitudes, subjective norms and perceived behavioural control were 0.898, 0.857, 0.748 and 0.953, respectively. Variables in the model explain 40% of the variation in farmed fish consumption intentions. Regression analysis confirmed that attitudes and subjective norms significantly influence intention to consume farmed fish, with the subjective norms being the strongest predictor, while perceived behavioural control does not have a significant impact on behavioural intention.
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Zhong, Qiuyan, Shuyuan Liang, Li Cui, Hing Kai Chan, and Yue Qiu. "Using online reviews to explore consumer purchasing behaviour in different cultural settings." Kybernetes 48, no. 6 (June 3, 2019): 1242–63. http://dx.doi.org/10.1108/k-03-2018-0117.
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Purpose The purpose of this paper is to analyse consumer purchasing behaviour in different cultural settings by exploring the value of consumer reviews from various countries. Design/methodology/approach This study uses online review mining technology to collect, process and analyse user review data from multiple countries. The main procedures of this research are data collection, data pre-processing, feature extraction and sentiment analysis. Online reviews from the American, British and Indian websites for the iPhone 5s are analysed. Findings Every country has unique cultural characteristics, and these cultural differences affect consumers’ perceptions, attitudes and purchasing behaviours. The results show that consumers from different countries exhibit different levels of attention towards the same product and have different emotional inclinations for the same product feature. In addition, the study also identified the advantages and disadvantages of the product. Limitations implications The user reviews provide abundant feedback information that serves as a good intelligence resource for companies. Under the premise of different language habits, this paper uses a universal approach to analyse consumer behaviour from online reviews in different countries, which can help reveal consumers’ emotional inclination towards each feature of a product. This approach can be extended to other brands of mobile phones or other industries. Practical implications Multinational companies should analyse the cultural characteristics of target groups when proposing transnational development strategies. Companies can understand the perceptions of their products based on the consumer reviews and can formulate their marketing and product strategies by considering consumer purchasing behaviours arising from cultural differences. Originality/value This study identifies differences in consumer behaviour in different cultural settings by using a data mining method, which can help companies understand consumer perceptions and the performance and quality of product features.
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Njomo, Louis Mosake. "Consumer Behaviour in Subsistence Marketplaces in Cameroon, An Exploratory Study of the Village of Batoke in Limbe Sub-Division, South West Region." International Journal of Economics and Financial Research, no. 58 (August 5, 2019): 184–95. http://dx.doi.org/10.32861/ijefr.58.184.195.
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Interest in the world’s four billion subsistence consumers is growing. Not only are the world’s poor an important market in their own right, but some two billion subsistence consumers are transiting from rural subsistence to urban consumer lifestyles in the span of a generation. Subsistence consumers make purchase and consumption decisions within complex, interconnected social environments that represent dramatic departures from the contexts of prior research. The author conducted semi-structured depth interviews with 54 subsistence consumers in the important subsistence marketplace of Batoke village, exploring consumer decision-making and its influences during five stages in the consumer decision process. The findings provide new insights into the subsistence consumer decision process and its individual, social, and situational influences for food and consumer packaged goods categories. The author suggests topics for future research.
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Nash, Jill. "Exploring how social media platforms influence fashion consumer decisions in the UK retail sector." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (March 11, 2019): 82–103. http://dx.doi.org/10.1108/jfmm-01-2018-0012.
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PurposeThe purpose of this paper is to explore the levels social media (SM) platforms are influencing consumer decision-making process for Generation X and Y consumers in the retail fashion environment.Design/methodology/approachThis study adopts an interpretive, exploratory approach, applying a qualitative design. The research involved eight in-depth interviews and two focus groups in order to gain in-depth insights of two generational cohorts opinions, arguments, motivations and ideas.FindingsThe findings revealed that consumers use a variety of internal and external motivations that influence their behaviours and perceptions of high-street fashion retailers, and these factors are aided and facilitated by the use of SM. However, the research also revealed that SM is not the only source that motivates their consumer decision-making process, and with the proliferation of active users on SM, these platforms are (and will continue to have) an ever more increasing impact on consumer decision-makings. Participants were found to actively use SM to gain inspiration and information regarding high-street fashion retailers, however their final intentions to purchase were not as highly influenced by the content produced as previously expected.Research limitations/implicationsPrior to consumers’ making any decisions they are impacted by various stimuli, however, with the proliferation of active users on SM, the influence these platforms unconsciously have on consumer behaviour is vast. Therefore, suggesting that consumers are not as predictable as traditional consumer decision-making process (CDMP) theory postulates. Although thought processes do appear to exist, consumers now demonstrate a much more complex process, which create multiple layers of motivations where internal and external factors overlap.Practical implicationsThe findings of this study present valuable implications for high-street fashion marketers and are anticipated to enhance and deepen fashion marketers understanding of CDMP when using SM. Thus, they must strive to understand and provide relevant content to consumers’, not only for Generation Y but also Generation X, responding to quickly changing consumer demands and expectations with both of these cohorts. Overall, these findings propose that high-street fashion retailers on SM must understand the complexity of internal and external factors motivating consumers to interact with retailers online and off, and therefore, generating added value for their consumers. This is useful within marketing practises.Social implicationsThis paper gives some clarity and insight into the motivations of consumers in the fashion retail environment, from a digital influential perspective.Originality/valueThe findings concluded that SM has created a consumer that can be impacted at any stage of the decision process and has added to the research regarding unplanned consumer behaviour. Participants behaviours were stimuli-driven and user-controlled. Therefore, this had a larger impact on inspiration as opposed to modifying their behaviours to align exactly with trends or products.
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Minocher, Xerxes. "Online consumer activism: Challenging companies with Change.org." New Media & Society 21, no. 3 (October 12, 2018): 620–38. http://dx.doi.org/10.1177/1461444818803373.
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Within this article, I explore how consumer activists use the petition site Change.org to successfully resist and challenge corporate business practices. Bringing together literature from communication, political science and consumer behaviour, and using case studies of two successful campaigns, I trace a process of online consumer activism where the comments of individuals pursuing personal publicity aggregate to attract negative media attention to a brand, leading to subsequent corporate behaviour change. This process of online consumer activism illustrates a dynamic interplay between online spaces of participation, personal publicizations and the formation of identities for both consumers and companies, furthering our understanding of how online spaces are being used for digital anti-corporate activism.
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Aarti, Dr. "Consumers Decision Making Process and Buying Behaviour towards Mobile Handsets." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (July 15, 2021): 712–18. http://dx.doi.org/10.22214/ijraset.2021.36433.
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– The purpose of this paper is to investigate the decision making process adopted by consumers while buying the mobile handsets and to study the consumer buying behaviour towards mobile handsets. Design/methodology/approach –Consumer behaviour is observed and analyzed with the help of descriptive analysis. The effect of internal factors has been seen on this decision making process. For this purpose MANOVA analysis has been put to use. Wilk’s lambda has been considered as an analysis factor. Findings – Consumers’ buying behaviour depends upon their purpose behind buying a mobile phone. Choice of their phones differs on the basis of various functions they performed on phone; they focus on buying the phone they are familiar with and which fulfills their purpose. Research limitations/implications – Even though the world as a whole is rapidly adopting smart phones, there is a high degree of variation in how they have been adopted in different parts of the world. Practical implications – In the present competitive world, growth of smart phones is a truly global story; there are lots of important factors which create differences in how technology has evolved in different countries. Originality/value – This paper contributes to the knowledge of the marketers about mobile handsets in several ways. It would also be helpful for the marketers to know the actual decision making process followed by them while buying a new mobile handset, which will help them in formulating their strategies to attract the customers.
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Maukeno, Angel V. A. P., Henny S. Taroreh, and Aneke Y. Punuindoong. "Pengaruh Kebudayaan, Sosial, Pribadi, dan Psikologi Terhadap Keputusan Konsumen dalam Penggunaan Grab Car pada Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi Manado." JURNAL ADMINISTRASI BISNIS 9, no. 2 (July 29, 2019): 46. http://dx.doi.org/10.35797/jab.9.2.2019.24603.46-51.
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The purpose of this research is to know the existence of factors influence a company's marketing, personal, social, cultural and psychological effects are significant for consumer behaviour in the use of Grab Car. Consumer behavior is a process undertaken by someone in finding, buying, using, evaluating, and disposing of a product or service after it is consumed, the study was conducted at the Faculty of social and political sciences of the University of Sam Ratulangi Manado by taking 100 students as the respondent. Withdrawal methods used is the sample Random Sampling with data analysis using multiple regression. By using the test validity and reliability in order to test the validity of the data. The results of this research show that cultural factors, social, personal, and psychology at the same time positively and significantly to the decision of the consumer in using the Grab Car with personal factors the most dominant, and it has high determination coefficient values, or have a great contribution towards the decisions of consumers.
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Pastore, Alberto, and Camilla Barbarossa. "Green consumer behaviour: an exploration of values held by "subjectivist" consumers." MERCATI & COMPETITIVITÀ, no. 1 (June 2012): 155–79. http://dx.doi.org/10.3280/mc2012-001010.
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Despite the last decades have seen a progressive increase in environmental consciousness worldwide, market shares of green products are still rather low and a deep understanding of eco-friendly purchasing behaviour seems still a long way off. Adopting the Theory of Planned Behaviour and the Schwartz Value Survey as theoretical framework, the aim of this study is, first, to explore which "positive" values guide environmentally minded consumers towards the purchasing of eco-friendly products. Secondly, to explore which "negative" beliefs prevent these consumers from purchasing green goods and, finally, to deepen which is the role played by such antecedents within the purchase decision process. A better knowledge of green purchase decision process may help firms selling green products to tailor marketing strategies and, thus, reduce the intention-behaviour gap faced by green consumers. Due to a distinct lack of research on this topic, an exploratory, qualitative research was conducted using focus groups and data analysed with Cognitive Maps technique.
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Susanti, Rizki Aprilia Dwi. "Efektivitas Bauran Pemasaran Dalam Mempengaruhi Pengambilan Keputusan Konsumen Pengguna Jasa Pembiayaan." BIP's JURNAL BISNIS PERSPEKTIF 8, no. 2 (July 31, 2016): 90–100. http://dx.doi.org/10.37477/bip.v8i2.3.
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The purpose of this study was to determine: the condition of the marketing mix and the behavior of consumers in making purchasing decisions, the influence of marketing mix (X) either partially or simultaneously to the behavior of consumers in making purchasing decisions (Y), and to know the marketing mix elements that most influence behavior consumers in making purchasing decisions. The independent variables in this study is product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6) and phyisical evidence (X7) and the dependent variable is the behaviour of consumers in making purchasing decision (Y). This study is classified into a descriptive correlational study. Data collection techniques in this study using questionnaires, interviews, literature review and documentation. The results of this research are: (1) There is no significant positive impact product, location and promotion on consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan.(2) There is a significant positive effect the price, people, process and physical evidence on consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan. (3) Together product, price, location, promotion, people, process and physical evidence influence consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan amounted to 65.1%, while the remaining 34.9% is influenced by other factors outside 7 these factors.
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Onel, Naz, and Avinandan Mukherjee. "Understanding environmentally sensitive consumer behaviour: an integrative research perspective." World Journal of Entrepreneurship, Management and Sustainable Development 11, no. 1 (March 9, 2015): 2–16. http://dx.doi.org/10.1108/wjemsd-07-2014-0021.
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Purpose – The potential underlying causal factors of environmental behaviours have been examined from various theoretical angles by mostly focusing on individual motivations in the literature. The purpose of this paper is to develop a conceptual model based on an integrative approach to better understand eco-sensitive consumer behaviours and their predictors. Design/methodology/approach – The paper reviews distinct theoretical approaches and, based on the integrative perspective, develops a model using the framework of the goal framing theory (GFT). Findings – On the basis of the GFT, the authors propose that 12 variables influence the pro-environmental behaviours of consumers: biospheric values, egoistic values, altruistic values, environmental concern, awareness of consequences, ascription of responsibility, subjective norms, attitudes towards behaviour, perceived behavioural control, personal norms, affect, and behavioural intention. Furthermore, the authors categorize environmental behaviours based on three different stages of the consumption process of consumers: purchase, usage, and post-use. Originality/value – The proposed model will offer future studies a holistic understanding of the factors that predict environmentally sensitive behaviours of consumers and the extent to which such behaviours depend on moral considerations, feelings, or self-interest motives.
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Capitello, Roberta, Lara Agnoli, and Diego Begalli. "Determinants of consumer behaviour in novice markets: the case of wine." Journal of Research in Marketing and Entrepreneurship 17, no. 1 (July 13, 2015): 110–26. http://dx.doi.org/10.1108/jrme-07-2014-0012.
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Purpose – This study aims to understand the behaviour of novice consumers and provide businesses with guidelines regarding how to approach the different typologies of novice consumers from new inexperienced markets and from new generations. Design/methodology/approach – The reasoned action approach is applied to wine consumer, and two parallel surveys using a questionnaire have been conducted with a sample of the Missouri population – representing new consumers – and a sample of the young Italian population – representing young consumers located in traditional consuming countries. Two research hypotheses are tested. Findings – The hypothesis testing reveals two effects. The age effect creates similarities in the decision-making process structure, and attitude and subjective norm have the same weight in influencing behavioural intention. The novice effect creates differences in the structure; however, similarities exist at a more basic level than that of attitude and subjective norm, in salient beliefs and salient referents. Practical implications – The study highlights that penetration of these consumer segments should pursue different marketing approaches: educational goals for young people from new markets, an experiential marketing approach to improve the link between product and producer for new consumers and emphasis on cultural aspects of the product in a “young manner” for young consumers from traditional consuming markets. Originality/value – For the first time in the literature, this study analyses commonalities and peculiarities in the decision-making process of novice consumers.
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Nasri, Deni, Mukhamad Najib, and Eng Saiful Anwar. "The Analysis of Factors Influencing Customer in Choosing Financial Service Product at Sharia Multifinance." ILTIZAM Journal of Shariah Economics Research 4, no. 2 (December 28, 2020): 54. http://dx.doi.org/10.30631/iltizam.v4i2.592.
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In recent years consumer behaviour plays an important role on influencing customers' preferences to use a financing service. Contemporary consumers are becoming more selective in their choices, as they are more well-informed of a particular product or service. This research investigates the decision-making process which influence customers in choosing a financing service, by analysing the influence of religiosity, TPB (attitude towards behavior, subjective norm, perceived behavioral control), and product attribute that drives customers' intent in choosing financial services in sharia multifinance. To address this notion, we collected sample feedback from 160 respondents, who are active customers of Unit Usaha Syariah (UUS) multifinance ABC. The methododology used in this research is Structural Equation Modeling-Partial Least Square (SEM-PLS). The result shows that factors such as religiosity, attitude towards behavior, subjective norms and product attribute affect consumers' intention in purchasing a financing service. On the other hand, perceived behavioral control has no significant influence on consumers' decision-making. Therefore, it is imperative for those involved in the sharia multifinance industry to gain more insight in order to perceive market opportunities based on consumer behavior by developing suitable marketing strategies in order to capture their interest to opt for financing services in sharia multifinance.
Keywords: Consumer behaviour, religiosity, TPB, attribute product, sharia multifinance
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Sánchez-Pérez, Manuel, Antonia Estrella-Ramón, Cristina Segovia-López, and María B. Marín-Carrillo. "Multichannel Retailing and Consumer Behaviour." International Journal of Applied Behavioral Economics 3, no. 4 (October 2014): 17–39. http://dx.doi.org/10.4018/ijabe.2014100102.
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This article aims to analyse and offer managerial guidance about the processes of planning, implementation and control of a multichannel strategy within the framework of Multichannel Customer Management Decision (MCMD). To achieve this objective, firstly we justify the growing adoption of a multichannel strategy by retailers and channels participants. Following MCMD framework, we analyse the consumer behaviours linked to this kind of strategy in order to deeply understand the factors which affect consumer choice decisions related to channels. Alternative channels to brick and mortar retail channel are described, such as online channel. This helps us to offer a guide to define the multichannel strategy. Additionally, we give some ideas about the implementation of this strategy. Finally, in order to get a feedback to this planning process, we suggest carrying out a control phase. The work ends with conclusions section and future research streams.
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Nadanyiova, Margareta. "The perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization." SHS Web of Conferences 92 (2021): 06024. http://dx.doi.org/10.1051/shsconf/20219206024.
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Research background: In the current era of globalization, corporate social responsibility has been gaining an increasing attention. By implementation CSR activities into their business strategy, companies can gain positive feedback from stakeholders including consumers and thus new competitive advantage. Creating positive attitude on CSR from the consumers that subsequently can influence their buying behaviour depends on many factors such as how the companies understand and perform their CSR initiatives and finally, how they communicate them to stakeholders. Purpose of the article: The main aim of the article is to determine the perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization. This includes the literature review on the issue and analysis focused on the perception of corporate social responsibility and its impact on consumer buying behaviour. Methods: General scientific methods were applied for the processing of the data as well as mathematical-statistical methods to evaluate the data collated from the results of the questionnaire survey and to statistical hypothesis testing. The secondary data for the analysis were obtained from scientific researches, statistical tables and professional publications. In order to determine the perception of corporate social responsibility and its impact on consumer buying behaviour, a questionnaire survey was conducted among Slovak consumers. Findings & Value added: Based on analysis and questionnaire survey results, measures for the efficient implementation of corporate social responsibility are proposed, and its benefits are highlighted, such as strengthening the company’s image, improving customer relationships, gaining their loyalty and competitive advantage.
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SOKHATSKA, Olena, and SIDDHARTH SIDDHARTH. "THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR: THEORETICAL ASPECT." Vol 18, No 2 (2019), Vol 18, No 2 (2019) (2019): 285–97. http://dx.doi.org/10.35774/jee2019.02.285.
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This research studies the impact of social media marketing on consumer buying behaviour. The aim of this research is to explore how social interactive tools have an influence on buying decision process and how others’ productrelated opinions collected from social and digital environment are influential on buying decisions in different markets. This project sought to assess the impact of social media on the decision making process among the consumers. The study’s general objective was to establish the impact of social media on consumer’s decision making process among the consumers across different level of the society. The study was guided by the following specific objectives: to find out how social media influences the pre-purchase stage in buyer’s decision process, to determine how social media influences the purchase stage in buyer’s decision process, and to determine how social media influences the post purchase stage in buyer’s decision process. The study aims at integration of social media marketing communication tools and consistency in the message communicated via social media tools. In addition, it aims to have conclusive recommendations for further study which should include involvement in marketing research with a core purpose of delivering per consumer needs, as well as gaining an understanding of trending social media activities so as to meet demands of changing technological world.
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Konovalenko, Anastasiya. "Marketing aspect of consumer socialization of school children." INNOVATIVE ECONOMY, no. 7-8 (2020): 112–18. http://dx.doi.org/10.37332/2309-1533.2020.7-8.15.
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Purpose. The purpose of the study is to determine the conceptual basis of the process of consumer socialization of school-age children in view of the process of formation of a model of consumer behaviour of children in the market of food and food services. Methodology of research. The study used general scientific methods, such as analysis and synthesis in the study of existing approaches to the implementation of age periodization of childhood, the method of grouping and generalization in the process of determining basis to segment the market of food products and services. Findings. According to the results of the research, the conceptual bases of the process of consumer socialization of school-age children are formed, taking into account the process of formation of the model of consumer behaviour of children in the market of food and food services. It is noted that the marketing aspect of consumer socialization of school-age children involves the child in the process of growing up and interacting with other marketing entities experience in purchasing decisions, the formation of prejudices and patterns of consumer behaviour in the consumer market. The place of consumer socialization in the model of consumer behaviour of school-age children as a process of gaining experience, beliefs and culture of consumption is outlined. Originality. Approaches to defining the essence of the process of consumer socialization of children have been further developed. For the first time, the conceptual difference between the model of consumer behaviour of adults and children, which consists in the process of consumer socialization of a child, the place of consumer socialization of the model of decision-making on the purchase of school-age children. Practical value. Understanding the marketing aspects of consumer socialization of school-age children is of practical importance in the process of forming a marketing strategy by businesses in the market of children's food and services. Key words: marketing, model of consumer behaviour, consumer socialization, consumer market, children, market segment.
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He, Jianjia, Shengmin Liu, Tingting Li, and Thi Hoai Thuong Mai. "The Positive Effects of Unneeded Consumption Behaviour on Consumers during the COVID-19 Pandemic." International Journal of Environmental Research and Public Health 18, no. 12 (June 13, 2021): 6404. http://dx.doi.org/10.3390/ijerph18126404.
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The COVID-19 pandemic has become an important global contagion that requires workers to implement necessary behaviours to cope. Based on the conservation of resources theory, the present studies explore the effects of unneeded consumption behaviour on consumers’ recovery level and work engagement and the moderated mediating process of such relationships. Using a purchasing experiment, study 1 examined the positive effect of unneeded consumption behaviour on recovery among 100 MBA students. Using the experience sampling method, the data in study 2 were collected from 115 consumers (employees) using ten iterations of 2-day continual questionnaires (Sunday and the following Monday) during the COVID-19 pandemic. The results from multilevel structural equation modelling indicate that unneeded consumption behaviour positively impacts work engagement in a moderated mediating mode. Consumer indulgence positively moderates the mediating effect of recovery level on the relationship between indulgent consumption behaviour and work engagement, while perceived consumer effectiveness negatively moderates the mediating effect of recovery level. This paper also identifies the value of transformation from consumption to work during the COVID-19 pandemic.
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Fridinawati, Dwita. "ANALISIS SIKAP DAN PERILAKU KONSUMEN TERHADAP PRODUK DONAT PAKET SURYA BAKERY DI KOTA BENGKULU." Jurnal AGRISEP 11, no. 2 (September 26, 2012): 197–203. http://dx.doi.org/10.31186/jagrisep.11.2.197-203.
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One form of agro-processing industry is donuts. The bakery is one business that is engaged in the fulfillment of their needs and as a tangible example of product development of agricultural products, which also had a very tight competition from time to time. The research was conducted in February-March 2012 in the city of Bengkulu with the aim of knowing the attitudes and behavior of consumers towards the product package Surya donut bakery in the city of Bengkulu. Overall the total consumer attitude (AB) to the product package Surya donut bakery in the city of Bengkulu is positive with a total value of (10.289), The results obtained for the consumer behavior towards Surya bakery donut package is positive with a value of (7.5914), which indicates that consumer attitudes (AB), which results either positive or no consistent relationship to consumer behavior (B), which also results in a positive or good.Keywords: Consumer attitude and behaviour, value added, Product development process
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Baghi, Ilaria, Veronica Gabrielli, and Silvia Grappi. "Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand." Journal of Product & Brand Management 25, no. 5 (August 15, 2016): 452–64. http://dx.doi.org/10.1108/jpbm-11-2014-0747.
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Purpose Taking the consumer perspective, this paper aims to investigate the effect of counterfeiting awareness on consumer advocacy behaviour towards the brand in a specific context, that is, the luxury brand context. Design/methodology/approach The authors conducted two surveys among actual and potential consumers of the original brand. Study 1 demonstrated the mediating role of customer-based brand equity between the consumers’ awareness of brand counterfeits and their advocacy behaviour towards the genuine brand. Study 2 showed the moderating role exerted by consumers’ emotional attachment to the brand in this framework. Findings This work showed specific mechanisms underlying consumer responses to counterfeits, revealing a wide framework able to uncover important positive spillover effects on counterfeited brands. Research limitations/implications This framework should be tested on additional brands and integrated with further processes and individual variables to extend our knowledge about consumer responses to counterfeits. Originality/value This research recognises counterfeiting as a consumer-led process. The results showed the ambivalent nature of counterfeiting, that is, a threat and an opportunity for the counterfeited brand. In fact, actual and potential consumers are prone to protect the genuine brand. The consequent advocacy behaviour is stimulated by the attempts of consumers of fakes to take possession of the brand experience, and these activate actions of self-protection among consumers of the original brand. Interesting managerial implications are drawn.
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Iskandar, Ridwan, and Wishnu Wardhana. "Analisis Faktor-Faktor Meal Experience dalam Menciptakan Perilaku Konsumen Pasca Pembelian di Jubilare Dine and Wine Bandung." Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan 1, no. 2 (July 25, 2017): 64–71. http://dx.doi.org/10.34013/jk.v2i1.10.
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Restaurant and cafe industry competition is getting tougher. Implementation of the strategy is not right, causing not guaranteed of loyal consumers. When loyalty is difficult to form, at least marketers should pay attention to post purchase consumer behaviour. Consumers relate to a product, there are important elements involved in this interaction process, namely the consumer experience. Therefore, marketers should be able to pack the elements that can be controlled by the marketer that can create a positive meal experience. The presence of the stimuli provided by the organizer restaurant / cafe to create a memorable meal experience in order to stimulate the post purchase behaviour of consumers, the formulation of the problem and the purpose of this study is: How meal experience gained consumers restaurant / cafe. How consumer behaviour and how the influence of post purchase experience meal consisting of food and drinks, atmosphere, cleanliness, service levels and prices obtained by the consumer in the creation of post purchase consumer behaviour. With 110 respondents, researchers used a non-random sampling technique that is accidental sampling in selecting samples and processed using computer software SPSS 17.00. Based on the results of the correlation matrix between the sub variables meal experience of the post purchase behaviour obtained correlation results sequentially, namely, food and beverages (0.77), atmosphere (0.68), hygiene (0.65), service level (0.72) and the price (0.75). Effect of meal experience of the post purchase behaviour has a very strong relationship, which with a correlation coefficient of 0.764, this shows that the meal experience. is able to make a positive contribution then post-purchase behaviour will tend to be positive anyway.
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Skandalis, Alexandros, Emma Banister, and John Byrom. "The spatial aspects of musical taste." Marketing Theory 18, no. 2 (September 25, 2017): 249–65. http://dx.doi.org/10.1177/1470593117732464.
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Consumer research has largely left implicit the interrelationships of space and place with taste. This multi-sited ethnographic study explores how consumers enact, perform and further develop their musical tastes via their aesthetic experiences in popular (indie) and classical music places. Our findings suggest that consumers create place-dependent identity investments, which unfold via a tripartite experiential process of manifesting habitus, undertaking habitation and expressing idiolocality. Our study contributes to diverse streams of consumer research, such as consumer behaviour, consumer culture theory and experiential marketing, and opens up avenues for future research focused on the intersections of place with taste.
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Narula, Sapna A., and Anupriya Desore. "Framing green consumer behaviour research: opportunities and challenges." Social Responsibility Journal 12, no. 1 (March 7, 2016): 1–22. http://dx.doi.org/10.1108/srj-08-2014-0112.
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Purpose – This paper aims to investigate existing research in green marketing with special reference to consumer behaviour and identify challenges both in practice and research, offering valuable insights for both the communities. While reviewing the existing literature in the paper, the authors define the scope of green marketing as a standalone discipline and discuss all aspects of green consumer behaviour and present opportunities for researchers. Design/methodology/approach – A thorough literature search in leading academic journals related to the scope of this paper was conducted through leading databases. An analysis of literature review comprising 140 relevant articles has been carried out and presented in the paper. Findings – Green consumer behaviour research is one area which is very well researched but studies are found to be generic in nature. the authors stress that research needs to be advanced in relation to addressing gaps between consumer perceptions and designing green products, identification of green segments, positioning green products and also inclusion of stakeholders in green marketing process. More insights into consumers willingness to pay for green attributes Vis -a Vis conventional attributes need to be worked out. Originality/value – In spite of plenty of reviews available in green marketing, there is no review which solely covers the consumer behaviour aspects of green marketing. Consumer being the most important stakeholder in green marketing domain deserves special attention from the researchers’ perspective. The review is unique in providing all aspects of green consumer behaviour research.
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Salas Luzuriaga, Edgar. "The odotypes and their intervention in Brand Recall." Espirales Revista Multidisciplinaria de investigación 3, no. 27 (April 3, 2019): 132. http://dx.doi.org/10.31876/er.v3i27.560.
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Introduction This article deals with the influence of olfactory marketing on consumer behaviour and its relationship with the brand in question. Objective to determine the influence of aroma on shopping behavior and brand recall.Materials and methods To this end, a literature review of studies on the influence of aroma on shopping behaviour or brand recall of consumers or potential customers was conducted. Results So it is argued that olfactory marketing is a technique that consists in creating aromas of association that generate brand recall and that, in addition, Discussion stimulate the consumer subconsciously in the purchase decision process, making it faster and more impulsive.Conclusions This practice has been adopted by a number of brands worldwide as part of their marketing strategies in order not only to increase sales but also to generate links with customers and a stronger positioning in the minds of the consumers.
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CHON, KYE-SUNG. "Consumer information-seeking behaviour in the travel decision-making process." Journal of Consumer Studies and Home Economics 15, no. 4 (December 1991): 385–91. http://dx.doi.org/10.1111/j.1470-6431.1991.tb00677.x.
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Steluta, Vlad (Uta) Daniela. "Modelling Research on Consumer Attitude Toward Car Brands." International Journal of Sustainable Economies Management 3, no. 2 (April 2014): 1–15. http://dx.doi.org/10.4018/ijsem.2014040101.
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A quantitative research of consumer behaviour usually takes under consideration the following processes: perception, information/ learning, motivation, attitude and actual behaviour. From all this dynamic processes that define consumer behaviour, attitude is the one process relatively stable in time, with a very strong affective and cognitive component. In attempt to model attitude research one need to take under consideration external factors that influence attitude formation as well as this attitude influences the consumers buying decision. In order to particularize the research it was chosen a durable good – cars and the most known brands of cars in Romania. In the research conducted on a representative sample at Ploiesti city level, results validates the model proposed by author.
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Gajashree, S., and J. Anand. "A Study on the Impact of Social Media on Consumer Buying Behaviour of Mobile Phones in Chennai." Shanlax International Journal of Management 8, no. 3 (January 1, 2021): 54–59. http://dx.doi.org/10.34293/management.v8i3.3574.
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This paper aims to investigate the impact of social media on consumer buying behavior. The primary purpose of this research is to identify the effect of social media on consumer buying decisions. Social Media have given many opportunities to consumers in adapting to different aspects of life. Facebook, Twitter and Instagram have played significant roles in expanding consumer’s online purchases. This paper aims to know which consumers are mostly influenced by the online purchase of mobile through social media and the kinds of social media that are employed mainly by consumers in Chennai. The research carried out primary research methods and questionnaire to investigate the impact of social media sites on the user’s changing behavior who aim to purchase online. The target of the research is to elucidate why, when, and the way social media has impacted on the consumer decision process. The theoretical framework rests on the literature of the consumer decision-making process, social media, and previous studies relating to social media marketing. The quantitative research method is tailored to the aim of this research. The empirical data was gathered by sending out an opinion poll to individuals. The study explains how individuals are attending processing and selecting the knowledge on social media before a sale. The findings indicate that individuals pursue an active role in information search on social media comparing to mass media. Yet, information exposure is selective and subjective during knowledge search. Results show that social media usage influences consumer satisfaction within the stages of data search and alternative evaluation, with happiness getting amplified. The consumer moves along the method towards the ultimate purchase decision and post-purchase evaluation.
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Jonas, Oliver, and Ibrahim Sirkeci. "Understanding determinants of illegal e-book downloading behaviour in the UK and Germany." Transnational Marketing Journal 6, no. 2 (November 1, 2018): 79–100. http://dx.doi.org/10.33182/tmj.v6i2.595.
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With the success of e-books in the last decade, e-book piracy has become increasingly prevalent. This is a significant threat to the publishing industry, publishers and authors alike. Despite efforts to inhibit illegal downloading of e-book files, unauthorized download platforms have not lost much popularity. One of the underlying problems is a limited understanding of the determinants that drive consumers in their choice between legal and illegal download options. This article identifies and critically evaluates the key product attributes in the decision-making process of consumers downloading e-books from legal and illegal sources. By providing consumer insights, the publishing industry and e-book sellers can be guided to meet consumer demand better and design marketing plans to attract consumers towards legal download sources and discourage e-book piracy. The consumer choice between legal and illegal e-book download platforms is analysed using the multi-attribute theory for consumer decision making. 23 attributes were tested using an online questionnaire and analysed by logistic regression. Three attributes were found to be significant in determining the choice of download platforms: A low perception of the importance of copyright compliance, dissatisfaction with the security of download platforms and dissatisfaction with e-book prices in online stores.
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Laitkep, Dominik. "KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE." Pošta, Telekomunikácie a Elektronický obchod 15, no. 1 (2020): 50–58. http://dx.doi.org/10.26552/pte.c.2020.1.8.
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Knowledge of consumer behaviour in the e-commerce market can be considered a competitive advantage. The aim of this study is to present the results of author primary research, processed by reducing the number of variables by applying factor analysis. Factor analysis reveals the key factors influencing the consumer behaviour in case of purchasing process by Slovak consumers, men who use social networks. The results reveal a strong and direct relationship between various attribute variables, but mainly the payment for the ordered goods with delivery method of purchase.
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Vlachos, Stavros, and Nikolaos Georgantzis. "Consumer Behaviour towards Organic Ready-to-Eat Meals." International Journal of Food and Beverage Manufacturing and Business Models 1, no. 1 (January 2016): 12–27. http://dx.doi.org/10.4018/ijfbmbm.2016010102.
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This paper reviews literature on alternative convenience food choices and analyses the findings from consumer behaviour and manufacturing/retailing perspective. As consumers' demand for easy prepared and healthier food products has gradually increased, so has the related research activity. This address provides a synopsis of 60 relevant peer-review publications based on an online research carried out using related to organic ready-to-eat meals search terms. An overview of topic's most important outcomes is presented, compared and evaluated. Results reveal positive attitudes, increased interest and willingness to purchase such products. Research gaps are identified in the field of personal and social norms as well as in the regulation and seeking information process. Policy making implications and recommendations are also discussed in conjunction with future research opportunities.
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Foti, Vera Teresa, Alessandro Scuderi, Giuseppe Stella, and Giuseppe Timpanaro. "Consumer purchasing behaviour for “biodiversity-friendly” vegetable products: increasing importance of informal relationships." Agricultural Economics (Zemědělská ekonomika) 65, No. 9 (September 25, 2019): 404–14. http://dx.doi.org/10.17221/377/2018-agricecon.
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The consumer’s central role within biodiversity conservation networks may be connected to the process of reconnecting models of production and proven local consumption within “alternative food networks” that have the ability to conserve biodiversity and create sustainable production. This research focuses of the indirect relationships between consumers of biodiversity-friendly vegetable crops surveyed at the main farmers’ markets in Sicily, revealing details of purchasing behaviour and the factors related to product choice using social network analysis (SNA) to analyse the social relationships. The research highlights the consumer preferences for local produce or areas with an identity connection or an ethical-social affinity, as shown by the convergence of themes such as “territorial promotion” and “Sicilian quality”. This result confirms the role of low-volume producers and local communities in protecting biodiversity-friendly farming and renewing their importance in policy-making. Different consumers highlighted how important it is to design more effective measures to maintain and increase ecosystem resilience. Future development in this area will need to include empirical research on defining the motivations that induce consumers to collaborate with producers in the co-creation of values and anticipating the willingness of consumers to be more pro-active and participatory with biodiversity-friendly farmers in managing their relationships.
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Marriott, Hannah R., Michael D. Williams, and Yogesh K. Dwivedi. "What do we know about consumer m-shopping behaviour?" International Journal of Retail & Distribution Management 45, no. 6 (June 12, 2017): 568–86. http://dx.doi.org/10.1108/ijrdm-09-2016-0164.
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Purpose The purpose of this paper is to provide a review of the mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for further academic and retailing attention. Design/methodology/approach Keyword searches identified the consumer-focused literature across mobile commerce, m-shopping, mobile browsing and mobile purchasing, published in English language journals. A classification framework is created and a time frame is established to provide a more focused direction for research. Findings Despite the growing popularity of consumers adopting m-shopping activities and the increasing academic attention, consumer m-shopping utilisation remains low and research into its causes remains in its infancy. This paper has subsequently identified a variety of recommendations for further research, including further insights into perceived risk, user vs non-user behaviours, the multi-stage shopping process, incorporation of time considerations and theoretical development. Originality/value There has yet been a review of the m-shopping literature collaborating literary findings and limitations in the consumer m-shopping environment. Three major themes arise in this paper. First, there are a variety of factors affecting consumer willingness to accept m-shopping which are often incorporated in existing theory in a sporadic manner. Second, factors can create positive and/or negative consumer perceptions, requiring further insight. Finally, research limitations predominantly surround theoretical and methodological constraints, prompting for wider geographical and more longitudinal approaches to research.
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Chaminda, J. W. Dushan, and Nilanthi Ratnayake. "Broadening the Scope of Ethical Consumer Behaviour." International Journal of Asian Business and Information Management 4, no. 3 (July 2013): 38–50. http://dx.doi.org/10.4018/jabim.2013070104.
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Consumption is an essential everyday process. By very nature, it is a means of expressing our moral identities and an outlet for ethical obligations. In more recent years, ethical aspects of consumption have come under greater scrutiny with the emergence of ethical consumption discourses, and are currently associated with a range of consumer behaviours and responsible business practices. To this end, religion is an undeniably powerful and concurrently the most successful marketing force that can shape the ethical behaviour, yet under-investigated in consumption practices despite Corporate Socially Responsibility provoked ethical behaviour. Ethical consumption practices are regularly characterised as consumption activities that avoid harm to other people, animals or the environment where basic Buddhist teachings become more pertinent and practiced in Buddhist communities. This study conceptualises the importance of religious beliefs in ethical consumer behaviour and through researcher introspection methodology, the study empirically explore whether and how ethical consumerism is reflected through Five Precepts of Buddhism [i.e. (1) abstain from taking life, (2) abstain from stealing, (3) abstain from sexual misconduct, (4) abstain from false speech, and (5) abstain from intoxicants that cloud the mind]. The study contributes to the theory and teaching in the marketing discipline by linking how religious beliefs enhance ethical consumerism that remains largely unexplored.
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Kaczorowska-Spychalska, Dominika. "Digital Technologies in the Process of Virtualization of Consumer Behaviour – Awareness of New Technologies." Management 22, no. 2 (December 1, 2018): 187–203. http://dx.doi.org/10.2478/manment-2018-0031.
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Summary Digital resolution is currently one of the most important forces determining changes and their dynamics in the social, cultural and economic dimension. Digital technologies such as the Internet of Things and Artificial Intelligence will, according to Gartner’s Hype Cycle for Emerging Technologies 2017, play an increasingly important role while creating a new quality of the market space. Yet, these are multidimensional issues whose potential should be considered both, from the perspective of enterprises that create and/or adapt such technologies in their production, logistics or sale processes as well as in consumer perspective taking into account a degree of awareness, interest and fascination of potential buyers, users with such devices and solutions. This is determined by dualism of approach to digital technologies (economic approach vs. humanistic approach) and evaluation of their potential benefits and threats. It seems, however, that virtualization of consumer behaviour as a consequence of impact of technologies such as the Internet of Things and Artificial Intelligence, can at the same time be a significant driving force of further processes of digitalization, its dimensions and dynamics. The article attempts to identify the impact of digital technologies (IoT and AI) on attitudes, preferences and decisions of consumers and presented discussion was based on the results of own studies in the analysed area.
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Sheoran, Monika, and Divesh Kumar. "Modelling the enablers of sustainable consumer behaviour towards electronic products." Journal of Modelling in Management 15, no. 4 (June 13, 2020): 1543–65. http://dx.doi.org/10.1108/jm2-12-2018-0205.
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Purpose The consumption patterns of humanity are putting an enormous burden on the resources, which are beyond the fulfiling capacity of the earth. These consumption patterns need to be made sustainable. Therefore, this study aims to focus on identifying the key enablers driving the sustainable consumer behaviour. Design/methodology/approach Based on the literature review of 107 studies (1995 to 2018), which were published over a period of 23 years, fourteen key enablers of sustainable consumer behaviour were identified. These 14 enablers were validated with the help of empirical research done by surveying 200 consumers of electronic products. This was followed by the application of interpretive structural modelling (ISM) technique, to get an insight into how these enablers are influencing sustainable consumer behaviour. Findings ISM technique and empirical research aided in classifying the enablers based on their driving and dependence power. A further analysis was done to know about the contextual relationship between all 14 enablers and how these enablers are influencing each other and sustainable consumer behaviour. Attitude, subjective norm and perceived controlled behaviour were found dependent variables while education, government policy and advertisement emerged as an autonomous variable. Research limitations/implications This study will be helpful for future research in the field of sustainable consumer behaviour. Through understanding of the enablers of sustainable consumer behaviour, a scale can be developed having significant theoretical and managerial implications. This study may help in improving the sustainability initiatives by various stakeholders involved in the process of purchase, usage and dispose of electronic products. Originality/value This study is the first temporal and spatial study, which includes a holistic view of the enablers of sustainable consumer behaviour.
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Cai, Shun, and Yunjie Xu. "Effects of outcome, process and shopping enjoyment on online consumer behaviour." Electronic Commerce Research and Applications 5, no. 4 (December 2006): 272–81. http://dx.doi.org/10.1016/j.elerap.2006.04.004.
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Schulz, Heather Marie. "Reference group influence in consumer role rehearsal narratives." Qualitative Market Research: An International Journal 18, no. 2 (April 13, 2015): 210–29. http://dx.doi.org/10.1108/qmr-02-2012-0009.
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Purpose – This paper aims to analyse reference group influence through the imagined audience construct of the role theory. Prior research has shown the influential nature of reference groups on an individuals’ behaviour. The studied theatrical metaphor supplies a new perspective to the social phenomenon of reference group dynamics in consumer behaviour. Design/methodology/approach – Twenty face-to-face interviews were conducted utilizing a naturalistic research study design. The interviews took place in the participants’ homes, and participants were asked to create five outfits for various social situations. Then, the participants were asked about the outfits they created, and how that outfit aided in their role preparation process. An inductive analysis of the data resulted in narrative themes that align with several role theory constructs. Findings – The consumer role rehearsal narratives that emerged describe the process individuals go through for anticipated social interactions. Depending on the social situation, role theory constructs such as role expectations, role location, role learning and role skill were highlighted. The imagined audience of various reference groups do impact the individual’s future behaviours. Research limitations/implications – Future researchers could apply additional role theory constructs not only to reference groups but also to other aspects of consumer behaviour as well. Originality/value – This paper supplies a role theory framework that can be used by future researchers when studying reference group influence on consumer behaviour.
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Eldesouky, Ali, Francisco J. Mesias, and Miguel Escribano. "Consumer Assessment of Sustainability Traits in Meat Production. A Choice Experiment Study in Spain." Sustainability 12, no. 10 (May 17, 2020): 4093. http://dx.doi.org/10.3390/su12104093.
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Consumers are increasingly concerned about the way their food is produced. This is particularly relevant in the case of meat, due to the impacts that its production methods can have on greenhouse gas emissions and its role in climate change. In relation to this issue, the purpose of our research is to obtain more information on the consumer decision-making process for beef, in order to determine the relative importance of sustainability claims and traditional attributes, and identify consumer profiles with similar perceptions and intentions. A choice experiment was used to assess the influence of these attributes on consumers’ purchasing decisions. The results reveal that the best purchase choice for the consumer would be organic beef, produced in Spain, with an animal welfare label and eco-labelled. Later on, a cluster analysis was carried out using consumer beliefs and attitudes towards meat consumption as inputs, together with purchasing behaviour variables. A solution was obtained with three well-defined consumer segments showing different preference patterns: Cluster 1 (Male millennials indifferent towards environment or sustainability), Cluster 2 (Sustainability-concerned mature women) and Cluster 3 (Middle-aged meat eaters with established families). The results of this study are relevant to develop more appropriate strategies that may be adapted to the behaviour and expectations of eco-friendly food consumers.
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Ballco, Petjon, and Tiziana De Magistris. "Spanish Consumer Purchase Behaviour and Stated Preferences for Yoghurts with Nutritional and Health Claims." Nutrients 11, no. 11 (November 12, 2019): 2742. http://dx.doi.org/10.3390/nu11112742.
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Nutritional and health claims are a useful tool for promoting healthier food choices and prevent non-communicable disease[s] (NCDs). Exhaustive literature that has investigated consumer evaluation of the presence of nutritional and/or health claim(s) during the decision-making process suggests that consumers’ sensitivity towards nutritional claims (NCs) and health claims (HCs) are still fragmented and should be further investigated. Our objective is to study the relationship between choice behaviour, attitudes and socio-demographic characteristics in order to evaluate the effectiveness of consumer characteristics in predicting Spanish consumers’ choice of products with NCs and HCs. A discrete choice experiment for yoghurt was conducted on a sample of 218 Spanish consumers, stratified by age, gender, education level, and income. Applying a latent class approach has enabled us to identify a niche of individuals, sensitive of NCs and HCs and to characterize them with respect to the rest of population. Results suggest that consumers positively valued most claims, however, the valuation was heterogeneous, and three consumer segments were identified: ‘health-claims oriented’, ‘nutritional- and health-claim oriented’ and ‘indifferent’. The results supply insights for the development of more targeted promotion campaigns, as well as for further actions in food marketing.
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Choudhury, Nanda, Srabanti Mukherjee, and Biplab Datta. "Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework." Marketing Review 18, no. 3 (December 31, 2018): 270–306. http://dx.doi.org/10.1362/146934718x15434305916853.
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As a pioneering effort, this study analyses the consumer decision-making process at the Base of the Pyramid (BoP). This study proposes consumer vulnerability, bounded rationality, locking-in effect and opportunism as major constructs influencing the consumer decision-making process at the BoP. Using a Systematic Literature Review (SLR), this study has integrated the transaction cost perspective into the consumer decision-making process at the BoP, which is a novel contribution to the literature of consumer behaviour. This work has recognised the importance of the retailer and its role in the decision-making process, and adds a new perspective to the study of BoP as well as to consumer behaviour theories. This study will be helpful to businesses while serving the BoP segment by crafting appropriate marketing strategies for this segment.
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Emkani, Parisa, and Bagher Asgarnezhad Nouri. "Effect of consumer innovation process on green consumption behaviour: an application of planned behaviour theory." International Journal of Business Environment 11, no. 4 (2020): 347. http://dx.doi.org/10.1504/ijbe.2020.10033454.
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