Relevant bibliographies by topics / Consumer behaviour – Research / Dissertations / Theses
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Dissertations / Theses on the topic 'Consumer behaviour – Research'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 January 2023

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1

Smith, Andrew Peter. "Consumer's product choice behaviour : an application of chaos theory." Thesis, University of Stirling, 2000. http://hdl.handle.net/1893/1452.

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The primary aim of this thesis is to apply chaos theory to consumer behaviour research. Chaos theory is essentially a theory of time series. The specific focus is product choice consumption behaviour. The conceptual basis for the work is taken from a theory thus far developed entirely outwith the topic focus of consumer research and marketing. The concepts and methods developed by chaos theorists in the natural sciences and some social and behavioural sciences are synthesised with concepts and methods from consumer research. The objective is to both shed light on the consumption process and ex
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Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.

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Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emp
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Duh, Helen Inseng. "Money attitudes and materialism among generation Y South Africans: a life-course study." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008612.

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Materialism has long been a subject of interest to researchers. More negative than positive consequences have been reported from studies on the lifestyles of materialists. For example, increased consumer and credit card debt, shrinking saving rates, increased number of consumers filing for bankruptcy, lower levels of life satisfaction and the depletion of natural resources are reported to be emanating from the increasing levels of materialism in societies. It is thus important to investigate the factors that can be implicated for the growth of materialism. Most of the studies attempt to explai
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LEIDERMARK, SOFIA, and MIA MARECEK. "Consumer insight : a research of sportswear shopping." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20159.

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The report is an attempt to incorporate consumer insight in the female sportswear segment to figureout how it can be used in the clothing industry. The consumer insight methods are performed on anexperimental basis to get a perception of how it can be done and figure out how it differs fromtraditional market research. The research aims to clarify the important parameters on which buyingdecisions are made. The parameters will be based on price, function, fit, brand, design etc. Thereport is made in cooperation with the company Röhnisch sportswear.The consumer insight concept is a part of a cons
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Foxall, Gordon R. "Consumer psychology in behavioural perspective : an evaluation of the contribution of the experimental analysis of behaviour to consumer research." Thesis, University of Strathclyde, 1989. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21219.

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The purpose of the thesis is to assess the contribution of the experimental analysis of behaviour (EAB), which is closely associated with the work of B. F. Skinner, to the development of consumer psychology, an applied subdiscipline which is currently dominated by cognitive models of choice. Chapter 1 argues that the predominance of the cognitive model impedes the scientific progress of the psychology of consumer behaviour by inhibiting the development of alternative models. A proliferation of competing explanations is advocated for the clash of explanations which Feyerabend argues is a prereq
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Mahmood, Ammara. "Essays on consumer behaviour and pricing." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:2f99d998-5536-44cc-aae1-99fb97f1a191.

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This dissertation is a collection of five essays examining different aspects of consumer and firm behavior in dynamic markets. The first essay combines clickstreams of users at a major news website with Facebook activity data, to study if social networks complement or compete for online browsing time. This is the first empirical study to show that Facebook activity increases time spent on news sites. Online news consumption is a shared experience, as the activity of social network friends strongly influences the behavior of other network members. We also find that visitors’ own browsing patter
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Becket, Janet Mary. "A semi-automated system for analysing video of customer flow near store windows." Thesis, University of Nottingham, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.335650.

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Tilikidou, Irene. "Ecologically conscious consumer behaviour : a research project conducted in Thessaloniki, Greece." Thesis, University of Sunderland, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.327317.

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Whiteley, Jervis. "Complex Adaptive Systems and Conversation Analysis: A New Perspective for Consumer Behaviour Research?" Thesis, Curtin University, 2002. http://hdl.handle.net/20.500.11937/734.

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The research question for this study is “Can concepts from complex adaptive systems and conversation analysis be used to research consumer behaviour?" This is, primarily, a theoretical question. After a wide-ranging literature search no scholarly publications linking the qualitative aspects of complex adaptive systems theory to marketing or consumer research were located. In addition, there appear to be few papers on consumer research which use conversation analysis. A theory for the research methodology was developed. It was argued that the production of a research theory and methodology to t
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Hibbert, Sally A. "Mood and motivation in shopping behaviour." Thesis, University of Stirling, 1998. http://hdl.handle.net/1893/2267.

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This thesis is concerned with the motivation of shopping behaviour. The main aim of the research is to examine internal factors that influence a person's motivation, with specific focus on how consumers' shopping goals and mood states prior to a retail encounter affect their in-store behaviour and the outcomes of the activity in terms of goal attainment and evaluations of the retail outlet. The conceptual basis for the research is provided by theories of goal-directed behaviour, which assume that people are purposive in their behaviour and that there is a synergistic relationship between cogni
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Whiteley, Jervis. "Complex Adaptive Systems and Conversation Analysis: A New Perspective for Consumer Behaviour Research?" Curtin University of Technology, Graduate School of Business, 2002. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=12936.

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The research question for this study is “Can concepts from complex adaptive systems and conversation analysis be used to research consumer behaviour?" This is, primarily, a theoretical question. After a wide-ranging literature search no scholarly publications linking the qualitative aspects of complex adaptive systems theory to marketing or consumer research were located. In addition, there appear to be few papers on consumer research which use conversation analysis. A theory for the research methodology was developed. It was argued that the production of a research theory and methodology to t
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12

Thunstedt, Erika, and Ina Obernosterer. "Designing for the Circular Consumer : A design tool for clothing companies to engage consumers in the circular textiles economy." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-55339.

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The current prevailing take-make-waste economy has caused the global climate crisis, operating outside the Planetary Boundaries of our planet (Rockström et al., 2009), disrupting nature's balance and affecting all life on earth (WWF and Global Footprint Network, 2019). Both the European Commission and the European Environmental Agency (EEA) sees the transition to a circular economy (CE) within the product category: textiles, apparel and fabrics as a priority to address the climate impact of the textile and clothing industry (Manshoven et al., 2019). Even though there is much research done on
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Stafford, Smith Betty 1935. "An investigation of consumer knowledge, attitudes and behaviour of Quebec English public CEGEP students as a basis for consumer education curriculum development /." Thesis, McGill University, 1987. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=72082.

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The consumer knowledge, attitudes and behaviour of a probability sample of English public CEGEP (Grades XII and XIII) students in the province of Quebec are investigated to provide a basis for the development of consumer education curricula. Results indicate that consumer knowledge and/or self assessment is low in the area of personal finances, credit usage and consumer protection. Language and sex are significantly associated with consumer knowledge scores; lower scores are more likely if a language other than French or English was spoken in the childhood home, and if the student is female. P
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White, Lisa. "The influence of situational variables across levels of the product hierarchy." Thesis, Queensland University of Technology, 1998. https://eprints.qut.edu.au/36321/1/36321_White_1998.pdf.

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An understanding of consumer behaviour is widely accepted to have important implications for effective market planning. Further, it is generally accepted that consumer behaviour is influenced by three major forces: personal characteristics, product characteristics and the consumption situation. Traditionally, studies aimed at measuring the influence of the consumption situation on consumer behaviour have focused on a given set of products or brands and measured variation for preference of these alternatives across various usage scenarios. Such studies have not explicitly recognised that
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Oliveira, Urbano Ruben Coito Neves de. "Research on chinese grape wine consumer behaviour and strategy for portuguese wine in China." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6258.

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Mestrado em Marketing<br>Understanding the market characteristics and consumer behaviour are the main factors to achieve success in any country. However, China has specificities that are very different from what marketers are used to. This study aims to research the consumers’ behaviour in terms of purchase and consumption, as well as, their perception towards Portugal, its’ products and wine. It also intends to create a strategic marketing plan that can serve exporters that want to enter the Chinese market. To this end, an online survey was administered to a selected sample of Shanghai’s popu
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Caisová, Alena. "Juice and nectar consumer behaviour. Marketing research in cooperation with Pfanner, spol. s r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9130.

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In the theoretical part the thesis focus on consumer behavior and marketing research. Describes three models of buyer behaviour, main factors influencing the behaviour and the purchase decision-making proces. The second part of the thesis presents results of the primary marketing research.
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Reis, Philipp [Verfasser]. "Limited-Editions – state of research, willingness to pay and price-based consumer behaviour / Philipp Reis." Mainz : Universitätsbibliothek Mainz, 2018. http://d-nb.info/1165906414/34.

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Pershad, Priya, and Viktoriia Baibuz. "A quantitative research on the attitude of European students towards Chinese web shops." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39645.

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A quantitative research in the attitude of European students towards Chinese web shops. The purpose of this research is to determine which factors influence the attitude of European students the most while purchasing from Chinese webshops. The research framework is inspired by the Theory of Planned behaviour. The responses from the questionair were analysed using SPSS and the findings indicated that perceived behaviour control influences the attitude of European students the most, closely followed by website factors and service quality. In contrast, the factors subjective norms, price as well
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Kumlehn, Malte. "Consumer Neuroscience : Pricing research to gain and sustain a cutting edge competitive advantage by improving customer value and profitability." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44981.

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This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. The findings further highlight the crucial importance of Neuroscientific pricing research. Moreover, evidence is provided that fundamental and well formulated models and concepts need to be developed in the discipline of Neuroscientific pricing research. Neuroscientific pricing research can improve the understanding
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White, Samantha Karen. "Consumption motives for luxury fashion products : effect of social comparison and vanity of purchase behaviour." Thesis, University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015. http://hdl.handle.net/10092/10788.

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This thesis aims to investigate the relationships between vanity, social comparison and purchase behaviour. Specifically, this thesis defines and develops a conceptual model that expands on these relationships where vanity and social comparison act as antecedents to consumers’ self-esteem and product evaluation which in turn gives rise to purchase behaviour for luxury fashion products. Using this model, the research examines how manipulations of social comparison and vanity are reflected in these relationships and the resulting impact on purchase behaviour. To empirically test this model, an o
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Nováčková, Aneta. "Kupní rozhodování na trhu kolových nápojů v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113602.

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The aim of my thesis was to analyze consumer behavior on cole beverage market in Czech republic. I focused my research mainly on students of University of Economics in Prague. To implement it I used a questionnaire survey and data analysis Market & Media & Lifestyle of MEDIAN agency. The thesis is divided into two parts - theoretical and methodological and analytical. The content of theoretical and methodological part is the definition of basic concepts such as consumer behavior, decision-making process, its types, factors and models, market research, data analysis. Characteristics of companie
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Trent, M. J. W. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Diss., Lincoln University, 2007. http://hdl.handle.net/10182/427.

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To date much of the literature on consumers' concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers' concerns.
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Morlot, Evelyne. "Nostalgic consumption behaviours among young generations in photography : A comparative approach of Instagram and analogue photography." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76235.

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With the emergence of digital cameras on phones, photography has become a popular routine. For some people, it is close to a form of ritual, every moment of the present is preciously archived and possibly shared to relatives on social media. This consumption of photography contrasts radically with the one practiced 20 years ago. Analogue photography was more occasional, because it is more time-consuming and also more costly. However, we observe today a resurgence of analogue photography and more particularly among young generations. This phenomenon goes hand in hand with the popularity of tran
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Lönnberg, Mattias, and Anna Milton. "Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172896.

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Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. Due to this market evolution, the consumers now have every opportunity to purchase goods at any time suitable. The concept of impulse-buying behaviour has thus become more relevant for research, as the markets are evolving, which raises questions if consumers are evolving parallelly. The commerce of groceries online is one market that has
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Bravená, Martina. "Analýza trhu pracích prostředků a značky Perwoll na českém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162439.

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The aim of the Master`s Thesis is analysis of detergents market on the Czech market with focus on Perwoll brand and prove or disprove the previously stated hypothesis together with the aid of the primary and secondary data from marketing research. After that it was proposed the recommendation for other brand marketing orientation. Under the terms of the analysis the thesis is looking into the consumer behaviour on the detergents market and its structure. The thesis is structured into three main parts. First part is theoretical and creates a background for the other parts. Second part primarily
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Soiniitty, Anu, and Lisa Sittig. "To sell or not to sell : An exploratory study about the motivational drivers and barriers of reselling personal luxury goods." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23815.

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Purpose – The purpose of this study is to explore the consumer resale behaviour of Millennial consumers in the context of personal luxury goods in order to identify the motivational drivers and barriers of reselling. Prior discussions about resale behaviour have focused on disposition behaviour, the relation of resale behaviour and purchasing, as well as meanings associated with reselling personal luxury goods. Yet, only few studies have approached consumer resale behaviour from the perspective of possessing, thus neglecting the significance of resale barriers. Consequently, this paper aims to
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Jesse, Timo. "FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43874.

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This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. Primary data has been collected by means of a paper-pencil and web-based questionnaire. The questionnaire encompassed a total of
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Mulaudzi, Tshifhiwa. "Buying patterns of clothing during early adolescence : an exploratory study." Diss., Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-01312006-083401.

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Kocourková, Jana. "Marketingová strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241480.

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This diploma thesis deals with issues concerning marketing strategy of a new product at Provident Financial, s. r. o. The main grounds for the new product and appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis is the new product and the specific proposal of component parts regarding marketing strategy.
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Látalová, Jana. "Spotřební chování na trhu finančního poradenství se zaměřením na společnost OVB Allfinanz, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205623.

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The goal of this master's thesis is, through marketing research in the field of financial advisory, to gain knowledge of the three research areas, which are consumer behaviour on the financial market, consumer attitude to financial advisory services and consumer knowledge of the company OVB Allfinanz, a.s. and their experience with company's consultants. The thesis is divided into two main parts. The theoretical part describes general knowledge of the topic and focuses on consumer behaviour, marketing of services, marketing communication, marketing research and financial advisory market in the
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Zhang, Dongmei. "Customer switching behaviour in the Chinese retail banking industry." Lincoln University, 2009. http://hdl.handle.net/10182/1789.

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With the intense competition and increasing globalization in the financial markets, bank management must develop customer-oriented strategies in order to compete successfully in the competitive retail banking environment. The longer a bank can retain a customer, the greater revenue and cost savings from that customer. However, customers are also more prone to changing their banking behaviour when they can purchase nearly identical financial products provided by the retail banks. In order to stay competitive, bank managers need to understand the factors that influence and determine consumer’s b
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Sriwongrat, Chirawan. "Consumers' choice factors of an upscale ethnic restaurant." Diss., Lincoln University, 2008. http://hdl.handle.net/10182/893.

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Globally, there is a growing demand for food away from home as a result of higher incomes, changes in consumption patterns, changes in household composition, and the time pressures created by dual-working families. The foodservice industry has become highly competitive as the number of foodservice outlets has increased to meet the demand. In order to succeed in such a competitive industry, restaurant operators need to understand the factors (and their relative importance) that influence restaurant patrons’ decision when selecting a restaurant. The demand for ethnic foods has also increased, in
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Colaferro, Claudia Almeida. "A contribuição do neuromarketing para o estudo do comportamento do consumidor." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-27012012-185906/.

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À medida que se avança no século XXI observamos a diversidade humana, cada vez em maior número, convivendo e interagindo a todo o momento. As dificuldades aumentam quando a diversidade se dá além de diferentes sexos, idades, mas também por diferentes opiniões e as várias formas de expressão e comportamento das pessoas, principalmente aqueles não conscientes. Nesse contexto vive-se o desencadeamento de uma crise das metodologias clássicas de investigação, vistas como limitantes e pouco esclarecedoras para o entendimento de que, em um mesmo indivíduo, podem existir estilos de consumo distintos,
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Renton, Michelle Susan. "Influencing consumer perceptions of a social issue: an experiment on the effects of credibility of the source, message sidedness and inward/outward focus on consumer attitudes toward genetically modified foods." Thesis, University of Canterbury. Management, 2008. http://hdl.handle.net/10092/874.

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This thesis aims to increase understanding of New Zealand consumer reactions to messages promoting genetically modified food products (GMFs) and to determine how the manipulation of three persuasion variables, message sidedness, source credibility and inward vs. outward focus impact upon consumer attitudes. To achieve this aim, the study integrated two frameworks, Bredahl's, (2001) determinants of attitudes towards GMFs and Wansink and Kim's, (2001) strategies for educating consumers about GMFs, into a new model. To empirically examine the model, a web-based experiment using a 2x2x2 between
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Murcková, Lucia. "Komparace spotřebního chování v ČR a v Německu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199798.

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The main purpose of this master thesis is to provide a comparison of consumer behaviour in given countries. In theoretical part, the definition of consumer behaviour is provided, followed by its key determinants along with characteristics of cultural background. Crucial focus though lies in the actual research, where I explore individual features of consumers in respective countries, all on the basis of an extensive online questionnaire. Subsequently, I evaluate the results of research and I try to interpret them mainly in cultural context.
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Taylor, Shirley. "Waiting for service : consumer views of the aversiveness and duration of waiting, and resulting impact on specific and global service evaluations." Thesis, University of British Columbia, 1990. http://hdl.handle.net/2429/31071.

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Waiting for service is common in many purchase situations. As such, it is important to understand how consumers react to waiting. Only then can appropriate actions be taken to reduce any aversive aspects of waiting and alleviate any negative consequences that may result from the wait. This research focused on how consumers react to waiting for service. Specifically, three reactions were examined: (1) consumers' perceptions of wait aversiveness, and the circumstances under which consumers found waiting aversive or unpleasant, (2) consumers' perceptions of felt duration, and the circumstances u
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Li, Connie. "The effects of self-relevance of the comparison dimensions and social comparison orientation on consumers' purchase behavior." HKBU Institutional Repository, 2010. https://repository.hkbu.edu.hk/etd_ra/1167.

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Kolářová, Ivana. "Spotřební chování a zdravý životní styl." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76966.

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The theoretical part describes theory of consumer behavior and explores all related aspects such as social, cultural, private and psychological. Four different types of view are outlined in this part. These are economical, passive, cognitive and emotional. Theoretical part of the thesis further describes "healthy live style" and "eating behavior" of czech population. Practical part starts with a brief introduction of analyzed company and then continues with current marketing strategy using external and internal analysis. The questionnaire was used to gather information about attitude of czech
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Kaye-Blake, William. "Demand for genetically modified food : theory and empirical findings." Lincoln University, 2006. http://hdl.handle.net/10182/19.

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As economies develop, novel products are created and markets for these products arise. Genetically modified food (GMF) is an example of such a novel product and provides economists with the opportunity to investigate an infant market. Of particular interest with GMF is the impact of consumer reactions on the market. The response of consumers to GMF and their willingness to pay for it has emerged as an important factor in the development of this technology. This research investigates these consumer responses. Prior research suggests that two aspects of consumer behaviour may be relevant for the
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Lees, Gavin. "Are radio markets Dirichlet? A study into the NBD/Dirichlet, its empirical generalisations and their extension to radio listening patterns : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand." Massey University, 2009. http://hdl.handle.net/10179/1149.

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The well recognised and parsimonious Dirichlet model of buyer behaviour (Goodhardt, Ehrenberg and Chatfield 1984) has summarised a number of empirical generalisations about market structures and buyer behaviour. These generalisations have been described by Sharp, Wright and Goodhardt (2002) as: Differences in market share can be attributed largely to differences in market penetration A double jeopardy pattern emerges, with smaller brands having a lower average purchase frequency, share of category requirements, and proportion of sole buyers A brand’s customers buy from other brands more fre
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Nesvačilová, Dana. "Marketingový výzkum maloobchodního trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223149.

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The purpose of the master’s thesis is a marketing research in retail market with fast-moving goods in relation to food purchases via the Internet. The first part of this work is devoted to theoretical description of the retail sector, current trends and aspects associated with the customer. The second part contains an analysis of retail development in the last decade and further analysis of the findings which serve as bases for the processing of marketing research. The information obtained from this survey will be used to formulate a proposal on new services for retailers, to reveal the perspe
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Chung, Sean. "The role of culture in service quality : a cross-national study in Britain and Trinidad and Tobago." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-culture-in-service-quality-a-crossnational-study-in-britain-and-trinidad-and-tobago(d335d918-3d93-4bdb-842e-f424a8d4e217).html.

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The primary aim of this thesis was to explore the role culture plays in service delivery, more specifically on consumers' perceptions of service quality and its potential impact on complaint behaviour. A key premise of the thesis was that prominent models of service quality are conceptualized largely in western contexts without considering conceptual meaning in various contexts or nuances of meaning. Furthermore, there may indeed be unique aspects of culture in each context not yet identified in the extant literature. With this in mind, a qualitative approach was employed in order to gain an i
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Rodan, Zdeněk. "Výzkum spokojenosti zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221648.

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The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Koorts, Christie. "A qualitative exploration and cognitive mapping of retail consumers sensitivity regarding the use of personal and behavioural information in relationship marketing tactics." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97340.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: In a global era of growing consumer economies, retailers rely extensively on the exploitation of consumers’ personal and behavioural information, in order to successfully execute and sustain their business models and strategic objectives. The gathering and mining of consumers’ personal and behavioural information represent tremendous potential in the application of relationship marketing tactics, towards consumer intimacy, and ultimately towards competitive advantage. However, in their quest to understand consumers better,
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45

Dyachenko, Tatiana L. "Bayesian Models for Studying Consumer Behavior." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1403017394.

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Porkertová, Adela. "Vplyv informačných technológií na účastníka cestovného ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81574.

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The thesis focuses on development and use of information and communication technologies and their final impact on tourist behaviour in the sector of tourism. First part is dedicated to the theory od tourism in general, it states the main participants, it defines more specifically tourist behaviour from the point of view of consumer, it describes the development of modern technologies that directly or indirectly influence the sector of tourism industry. The target of the practical part of the thesis, using the quantitative research, is to point out on the influence that brings the concrete tech
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JIA, MO, and Yuan Xin GAO. "AN INSIGHT INTO CHINESE CONSUMER BEHAVIOR IN HOME FURNISHINGS INDUSTRY : A QUANTITATIVE RESEARCH ON HOW “MIANZI” FACTOR INFLUENCE CHINESE CONSUMERS BEHAVIOR." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-235678.

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With the continuous exploration of Chinese market’s potential, this promising and enormous market is becoming more and more crowded no matter in which industry. For example, in home furnishing industry, although the world leader - IKEA strived to implement its differentiation and cost leadership strategies that had brought tremendous success in the other markets worldwide, the company’s performance in this distinctive developing country had not progressed much, unlike other parts of the world. Thus, there must be some factors that foreign companies ignored, which led to this situation. That ho
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Homola, Martin. "Mystery shopping - srovnání Sephora vs. Douglas." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85926.

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A fight for customer is nowadays a typical sign of business. There is no doubt about an importance of a customer service. If a company doesn't dispose of quality in this point of view, a dissatisfied customer will use competitor's service in future. There is plenty of sellers, who don't master their roles. However, to measure the quality of service is difficult. One of methods that are used by a modern marketing, is mystery shopping. This instrument serves for an identification of imperfections in the process of service, where occurs a contact between the seller and the customer. It reveals a
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孟蒂. "Research on Consumer Online Purchasing behaviour for Hikikomori." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5f79w9.

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碩士<br>輔仁大學<br>國際創業與經營管理學程碩士在職專班<br>106<br>In this way, the investigation presumes that the purchasing conduct of Hikikomori on the online stage are essentially on chosen items and administrations, for example, those related with Anime, Manga, Fashion, virtual chatrooms, virtual sweethearts and obscene viewpoints. In any case, what the investigation likewise notes is that the buying conduct of Hikikomori entirely relies upon their wage too, the same number of them rely upon their folks for the wellspring of wage. The individuals who are semi-Hikikomori are the individuals who are more engaged t
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Wei, Chien-ho, and 魏建和. "The organic farm straight camp organic store consumer behaviour research." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/47724827007735765185.

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碩士<br>國立中央大學<br>企業管理研究所<br>95<br>The organic industry is booming, because of increased economical development, people’s income, people becoming aware of food safety, and people wanting a healthy lifestyle. More and more people are converting to eating with an organic lifestyle, and the business shows much promise for years to come. That’s why organic farm, syndicate, cluster groups and the general organic stores are joining the organic circuit, enlarging the industry. The Organic farm straight camp organic store are few of both producer and marketing channel in the organic market among others,
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