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1
Smith, Andrew Peter. "Consumer's product choice behaviour : an application of chaos theory." Thesis, University of Stirling, 2000. http://hdl.handle.net/1893/1452.
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The primary aim of this thesis is to apply chaos theory to consumer behaviour research. Chaos theory is essentially a theory of time series. The specific focus is product choice consumption behaviour. The conceptual basis for the work is taken from a theory thus far developed entirely outwith the topic focus of consumer research and marketing. The concepts and methods developed by chaos theorists in the natural sciences and some social and behavioural sciences are synthesised with concepts and methods from consumer research. The objective is to both shed light on the consumption process and explore the potential of chaos theory in this field. Ultimately the work attempts to address the question of whether consumer behaviour can be 'chaotic' as described by chaos theory.In order to facilitate these objectives a diary study was conducted using sixty respondents. They were required to record their consumption of branded products for a period of three months. Five product categories were used with informants recording consumption of only one product type (twelve informants in each group). The product groups were as follows: soft drinks; savoury snacks; beer; chocolate snacks and packaged yoghurts and desserts. The data was coded and analysed by methods selected prior to data capture: weighted time series, spectral analysis and phase space analysis. One of the principal findings of the research was that distinctive forms of behaviour were identifiable within the data set as a whole from which a five-fold typology is proposed. However the complexity and individuality of the forms was marked despite this apparent typology. The spectral analysis shows little evidence of regular or periodic patterned behaviour; the series are essentially aperiodic. The phase space analysis reinforces and enhances the analysis of the weighted time series and suggests the series tend more towards chaos than ordered behaviour. The series obey certain 'rules' (i.e. they are 'randomised' but not random) consistent with the existence of determnistic chaos. Moreover they appear globally stable and locally unstable. These findings have a number of implications for various areas of consumer research (e.g. varety seeking, loyalty and other aspects of consumption) and successfully extend the application of chaos theory to another area of human behaviour research.
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Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.
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Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emphasized the importance of understanding consumer attitudes and its influence on the consumers’ intention to adopt an e-commerce behaviour. Existing theories recognize a gap within positive attitudes’ and their influence on the intentions to adopt e-commerce. Method: An explanatory strategy and a deductive approach were applied in order to test the Theory of Planned Behaviour. Three hypotheses were developed based on the model. The empirical study was based on a quantitative approach and the data collection was made possible through an online survey targeted towards adults in Sweden. Furthermore the analysis of the data was done in SPSS through factor analysis, correlation matrix, descriptive variables and multi linear regression analysis, this provided answers for the hypotheses with a 95% confidence interval. Findings and conclusion: The analysed empirical findings presented overall positive attitudes, as well as a strong correlation between positive attitudes and intentions within online grocery shopping. This answers the research question and fulfils the purpose of examining the influence that positive attitudes have on intentions within the field of online grocery shopping. This research successfully tests the Theory of Planned Behaviour and suggestions for further research is to examine the underlying factors in a qualitative study.
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Duh, Helen Inseng. "Money attitudes and materialism among generation Y South Africans: a life-course study." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008612.
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Materialism has long been a subject of interest to researchers. More negative than positive consequences have been reported from studies on the lifestyles of materialists. For example, increased consumer and credit card debt, shrinking saving rates, increased number of consumers filing for bankruptcy, lower levels of life satisfaction and the depletion of natural resources are reported to be emanating from the increasing levels of materialism in societies. It is thus important to investigate the factors that can be implicated for the growth of materialism. Most of the studies attempt to explain materialism at a given point in time in isolation of the events people have experienced in their early life or childhood. Realizing that this practice is a shortcoming in consumer research, there is a call that consumer behaviour, such as materialism, be studied as a function of past life experiences using the life-course approach. While few studies have applied this approach to understanding materialism, little is known about the psychological processes that link childhood family structure to materialism. It is against this background that this study used the life-course approach to study how childhood family structure affects materialism through psychological processes of perceived family resources (tangible and intangible), perceived stress from the disruptive family events, and money attitudes of Generation Y South Africans. The study also assessed the moderating role of money attitudes on the relationship between childhood family experiences and materialism. Money attitude dimensions of status, achievement, worry, security and budget were introduced to broaden the life-course study of materialism because they are reported to begin in childhood, to remain in adulthood and they function in the background of every behavioural intention and action. Generation Y (commonly reported to be born between 1977 and 1994) were the subject of this study, because the literature reviewed revealed that these emerging consumers are not only numerous (about 30 percent of South Africans are Generation Y), have considerable influence and spending power, but most have been raised in disrupted single-parent/income families. With reports from family sociologists on the outcomes of divorce and single-parenthood (for example, stress, inadequate family resources, and low self-esteem) questions were raised as to how these outcomes would affect Generation Y money attitudes and materialistic values. Ten hypotheses were formulated to empirically answer the research questions. Using quantitative methodologies based on the nature of the research questions and problems, data were collected through online questionnaire from 826 business undergraduate students from the Nelson Mandela Metropolitan and Western Cape Universities. University-aged respondents were appropriate for this study since they are ideally suited to remember their past family circumstances and must have already formed consumption habits, attitudes and values at their age. The first research problem was to evaluate how two of the life-course theoretical perspectives (i.e., family resources and stress) selected for this study would explain the materialistic values of Generation Y South Africans raised in non-intact (did not live with both biological parents before 18th birthday) and intact (lived with both biological parents before 18th birthday) family structures through the money attitudes adopted. The results showed that even though a significant difference in perceived family resources (both tangible and intangible) and stress was found between subjects raised in non-intact (or disrupted) and intact families, the difference in materialism as a whole was not significant. In terms of the three materialistic values of success, happiness and centrality, subjects raised in disrupted families significantly scored higher in the happiness dimension. For the money attitude dimensions of status, achievement, worry, budget and security they significantly scored higher in the worry money attitude. Results of the correlation analyses showed that perceived decrease in tangible (food, clothing and pocket money) family resources was a childhood factor that affected later worry money attitude to significantly and positively influence all of the three materialistic values. Perceived decreases in intangible family resources (for example, love and emotional support) negatively affected the symbolic money attitudes of status and worry, which in turn, positively affected only the happiness dimension of materialism. Perceived increase in stress positively affected all of the symbolic money attitudes of status, worry and achievement. These, in turn, positively influenced only the success and happiness materialistic values. The second research problem was based on an assessment of the moderating role of money attitudes on the childhood family experiences to materialism relationship. Using hierarchical regression analyses, it was found that only the achievement and worry money attitude dimensions moderated the family resources to materialism relationship. This means that when subjects hold higher worry and achievement money attitudes, an increase in family resources (tangible and intangible) will have less effect in reducing materialistic tendencies. For the stress to materialism relationship, only the worry money attitude dimension had a moderating effect, meaning that when higher worry money attitude is held, an increase in stress from family disruptions would have a greater effect in increasing materialistic tendencies. None of the five money attitude dimensions did, however, moderate the childhood family structure to materialism relationship. The results of this study do not only have theoretical implications, but also provide valuable information to consumer-interest groups, banks and retailers, especially in terms of the money attitudes of Generation Y consumers in South Africa.
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LEIDERMARK, SOFIA, and MIA MARECEK. "Consumer insight : a research of sportswear shopping." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20159.
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The report is an attempt to incorporate consumer insight in the female sportswear segment to figureout how it can be used in the clothing industry. The consumer insight methods are performed on anexperimental basis to get a perception of how it can be done and figure out how it differs fromtraditional market research. The research aims to clarify the important parameters on which buyingdecisions are made. The parameters will be based on price, function, fit, brand, design etc. Thereport is made in cooperation with the company Röhnisch sportswear.The consumer insight concept is a part of a consumer driven or consumer oriented businessapproach. The concept strives to find unconscious needs, the driving forces behind them and furtherput them in a context to solve a problem for the consumer. The aim is to satisfy consumers and atthe same time develop a competitive and successful business model. While traditional marketingresearch usually describe what is, a consumer insight approach aim to understand why.The methods used in this research are participative observations, in-depth interviews, gymobservations and market survey. The qualitative and quantitative methods have been compared anddiscussed. The relevance and the importance of the methods used are highlighted and prioritizinglists are estimated. The result shows a wide variety of shopping behaviours. Varied shoppingbehaviour can be seen depending on products. Essential parameters for an exercising garment are fitand design. The importance of other parameters is also discussed in the report. On one hand aselective, focused and deterministic approach is seen and on the other hand a more passive andopen attitude is observed. Feeling comfortable in terms of aesthetical aspects is essential to motivatethe exercising activity.<br>Program: Magisterutbildning i Applied Textile Management
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Foxall, Gordon R. "Consumer psychology in behavioural perspective : an evaluation of the contribution of the experimental analysis of behaviour to consumer research." Thesis, University of Strathclyde, 1989. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21219.
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The purpose of the thesis is to assess the contribution of the experimental analysis of behaviour (EAB), which is closely associated with the work of B. F. Skinner, to the development of consumer psychology, an applied subdiscipline which is currently dominated by cognitive models of choice. Chapter 1 argues that the predominance of the cognitive model impedes the scientific progress of the psychology of consumer behaviour by inhibiting the development of alternative models. A proliferation of competing explanations is advocated for the clash of explanations which Feyerabend argues is a prerequisite of such progress. The EAB is advanced as a vehicle for the erosion of the dominating paradigm: it not only draws attention to the neglected environmental determinants of behaviour but also provides a philosophical standpoint from which to conduct a critique of the prevailing cognitivism. The EAB is described in detail in Chapter 2: its philosophical foundation is examined in terms of th e radical epiphenomenalism upon which its mode of explanation rests, and an account of operant conditioning demonstrates the empirical basis of the paradigm. Skinner's ontological redefinition of behavioural science is outlined through a comparison of classical and operant conditioning. The critical significance of the EAB for consumer psychology is explained in Chapter 3. Attention is drawn to the EAB's emphasis on the critical evaluation of theoretical terms (unobservables); alternative sources of explanation, derived from a behaviourist perspective on choice, are presented; and the more direct route to knowledge provided by a theoretically-based experimental method is discussed. The EAB is itself subjected to criticism in Chapter 4 which examines its limited capacity to explain human behaviour in complex social situations. The verbal control of behaviour, the dualistic function of reinforcement (informational and hedonic), and the disparity between the closed setting of the operant chamber and the relatively open settings ln which purchase and consumption occur, are noted as undermining radical behaviourism's claim to embody a comprehensive explanation of behaviour. Chapter 5 is concerned with the development and evaluation of a model of consumer behaviour derived from the EAB, as reconstructed after the critical examination pursued in Chapter 4. The Behavioural Perspective Model seeks to explain patterns of purchase and consumption by the relative openness of the settings in which they take place, and the patterns of reinforcement which apparently control them. The model's contribution to consumer psychology is discussed ln terms of the relevance of its variables to the outcomes of published behaviour modification experiments concerned with environmental conservation. Chapter 6 summarises the argument and its implications.
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Mahmood, Ammara. "Essays on consumer behaviour and pricing." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:2f99d998-5536-44cc-aae1-99fb97f1a191.
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This dissertation is a collection of five essays examining different aspects of consumer and firm behavior in dynamic markets. The first essay combines clickstreams of users at a major news website with Facebook activity data, to study if social networks complement or compete for online browsing time. This is the first empirical study to show that Facebook activity increases time spent on news sites. Online news consumption is a shared experience, as the activity of social network friends strongly influences the behavior of other network members. We also find that visitors’ own browsing patterns are important predictors of online content consumption. The second essay examines consumer attitudes to risk and uncertainty vis-a-vis their purchase and search decisions for air tickets online. Using a two-stage model of purchase incidence and carrier choice, we find that browsing experience, search costs and product characteristics are important predictors of purchase incidence. Implications for website managers are also discussed. The third essay provides insights on the impact of customer heterogeneity and preference stochasticity on behavior based price discrimination. While customer heterogeneity intensifies competition, resulting in greater price discrimination, preference stochasticity reduces the incidence of price discrimination. Overall, the effect of preference stochasticity is more salient. The fourth essay presents models of strategic interaction to analyze the impact of dominance and concentration on pricing strategies. We show that lack of market dominance is a sufficient condition for discounts to existing customers. We further test our predictions via an experiment with pricing professionals. The behavior of professionals confirms that price discrimination increases with market dominance and concentration; however, lack of dominance is not a sufficient condition for loyalty discounts. We contend that increasing competition is a more effective means of improving consumer welfare compared to regulating dominant firms. The fifth essay considers the role of identity and customer type recognition in influencing pricing behavior in dynamic markets with symmetric and asymmetric players. When customer identity is detectable firms charge higher prices to repeat customers while new customers are offered lower prices. However, pricing behavior changes when information on customer type is available and this behavior varies with market structure. Age, education and experience of managers are also found to significantly influence pricing behavior.
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Becket, Janet Mary. "A semi-automated system for analysing video of customer flow near store windows." Thesis, University of Nottingham, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.335650.
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Tilikidou, Irene. "Ecologically conscious consumer behaviour : a research project conducted in Thessaloniki, Greece." Thesis, University of Sunderland, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.327317.
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Whiteley, Jervis. "Complex Adaptive Systems and Conversation Analysis: A New Perspective for Consumer Behaviour Research?" Thesis, Curtin University, 2002. http://hdl.handle.net/20.500.11937/734.
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The research question for this study is “Can concepts from complex adaptive systems and conversation analysis be used to research consumer behaviour?" This is, primarily, a theoretical question. After a wide-ranging literature search no scholarly publications linking the qualitative aspects of complex adaptive systems theory to marketing or consumer research were located. In addition, there appear to be few papers on consumer research which use conversation analysis. A theory for the research methodology was developed. It was argued that the production of a research theory and methodology to test the relevance and appropriateness of two very different theories - complex adaptive systems and conversation analysis was the major undertaking of this thesis. The problem of combining an essentially scientific perspective (complex adaptive systems) with an essentially qualitative one (ethnomethodology and conversation analysis) was resolved as part of the research process. A bridging theory was developed through the common ground offered by the sociology of scientific knowledge on the one hand and social-constructionist theory on the other. This methodology was successful in supporting the choice of conversation analysis as the data-collection method and provided the rationale for observing five characteristics of a complex adaptive system. The methodology was tested empirically and, in keeping with exploratory work, iteratively. It is not intended that this type of research will have predictive value. The complex adaptive system studied was consumers in a small group. There were two research locations with six data-collection sessions in each. The first location collected data from organisational groups. The second collected data from groups of consumers convened in a meeting room.Data were transcribed and analysed for all sessions according to the conventions of conversation analysis. In the meeting-room sessions, data were also collected by electronic-group-support-systems technology and subjected to a modified form of content analysis. The broad findings showed the following. The assumption that there was little evidence of interest in complex adaptive systems among consumer behaviour researchers was confirmed. Apart from one paper calling for the use of conversation analysis in consumer behaviour research, there appeared to have been no subsequent reports of its adoption. The potential for conversation analysis in consumer research has probably not been understood because it was seen as a data-collection method only within an ethnomethodological perspective. The discursive theoretical perspective, which gives a prime position to conversation analysis in the construction of factual accounts, was found to be an innovative way to study consumer behaviour. A discursive theoretical research perspective could have provided a more robust theoretical justification for the fieldwork carried out in this study than the theory of the methodology that was first developed for this study. Conversation analysis did meet the five criteria proposed for surfacing a complex adaptive system in a small group but in an unexpected way. It met these criteria through the research process. In other words, by setting up an appropriate research environment and using conversation analysis, it was shown that a complex adaptive system was in operation.An outcome of employing complex adaptive systems theory and conversation analysis is a new way of seeing groups of consumers as a self-organised, nonlinear, interactive entity. Conversation analysis has proven to be a method of empirically observing this entity, whilst preserving the consumer groups' complex adaptiveness. There were three conclusions. The first is that the discursive paradigm appears to be an alternative paradigm for consumer behaviour research that is appropriate for certain applications. For example, marketing communications and word-of-mouth communication. The second conclusion is that when small-group talk-in-interaction is recorded and analysed using conversation analysis, the characteristics of a complex adaptive system theorised in this study seem evident to the researcher. The third is that complex adaptive systems appear to be capable of being researched in the field, but more work is needed on defining the characteristics to be researched.
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Hibbert, Sally A. "Mood and motivation in shopping behaviour." Thesis, University of Stirling, 1998. http://hdl.handle.net/1893/2267.
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This thesis is concerned with the motivation of shopping behaviour. The main aim of the research is to examine internal factors that influence a person's motivation, with specific focus on how consumers' shopping goals and mood states prior to a retail encounter affect their in-store behaviour and the outcomes of the activity in terms of goal attainment and evaluations of the retail outlet. The conceptual basis for the research is provided by theories of goal-directed behaviour, which assume that people are purposive in their behaviour and that there is a synergistic relationship between cognition and motivation (Ratneshwar, 1995; Pervin, 1989). Two complementary perspectives on the motivational role of mood are linked into this conceptualisation: one that emphasises the role of associative cognitive networks and proposes that mood serves to regulate goal-directed behaviour by altering goal-relevant thought and perception (Gardner, 1985; Isen, 1984); the other that postulates that mood is a biopsychological phenomenon that registers the availability of personal resources given near-term demands and alters goal-relevant thought, perception, and motivation in accordance with this (Morris, forthcoming; Batson et al., 1992; Thayer, 1989). In order to examine the motivation of shopping behaviour, an investigation was carried out amongst visitors to craft fairs in Scotland. The research adopted a quantitative approach. The data collection was driven by five main research hypotheses and involved asking consumers to complete two parts of a questionnaire: the first part was filled in upon their arrival at the craft fair and the second part was completed just before their departure. In this way, data on the progression of goal-directed behaviour over the course of a shopping episode was captured. The main findings of the research were that: a) individuals' mood states prior to the retail encounter influenced consumers' levels of commitment to shopping goals, although the importance of mood state varied depending on the type of shopping goal in question; b) types of behaviour exhibited in the course of shopping were influenced by the types of goals that consumers identified to be important to them upon arriving at the craft fair and there was some evidence that individuals' mood states moderated the effects of their goals on their in-store behaviour; c) attainment of shopping goals was dependent on whether the relevant goals were specified as important prior to the retail encounter and in-store behaviour. Mixed evidence was obtained on the role of mood as a factor that moderates the effects of commitment to goals on attainment of goals. d) attainment of shopping goals was partly responsible for the change in a person's mood state between entering and leaving the craft fair; e) retail outcomes in terms of consumers' enjoyment of the retail encounter, their preference for and intentions to patronise the retail outlet in the future were influenced by consumers' evaluations of the extent to which they had attained their shopping goals and their mood state following the shopping episode. One of the main implications of the research is that a view of consumers as purposive in their shopping activities makes a useful contribution to the understanding of shopping behaviour and how repeat patronage can be encouraged. As far as retailers are concerned, there is a need to understand what goals consumers have in mind when they visit a store and how to facilitate behaviour directed towards the attainment of those goals in order that consumers evaluate the shopping activity as successful and leave with favourable impressions of the store. In addition, attempts to locate in an environment that helps to boost the resources that contribute to mood, rather than draining them, and to smooth the way for goal-directed shopping activities may also increase repeat patronage and ultimately customer loyalty to retailers.
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Whiteley, Jervis. "Complex Adaptive Systems and Conversation Analysis: A New Perspective for Consumer Behaviour Research?" Curtin University of Technology, Graduate School of Business, 2002. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=12936.
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The research question for this study is “Can concepts from complex adaptive systems and conversation analysis be used to research consumer behaviour?" This is, primarily, a theoretical question. After a wide-ranging literature search no scholarly publications linking the qualitative aspects of complex adaptive systems theory to marketing or consumer research were located. In addition, there appear to be few papers on consumer research which use conversation analysis. A theory for the research methodology was developed. It was argued that the production of a research theory and methodology to test the relevance and appropriateness of two very different theories - complex adaptive systems and conversation analysis was the major undertaking of this thesis. The problem of combining an essentially scientific perspective (complex adaptive systems) with an essentially qualitative one (ethnomethodology and conversation analysis) was resolved as part of the research process. A bridging theory was developed through the common ground offered by the sociology of scientific knowledge on the one hand and social-constructionist theory on the other. This methodology was successful in supporting the choice of conversation analysis as the data-collection method and provided the rationale for observing five characteristics of a complex adaptive system. The methodology was tested empirically and, in keeping with exploratory work, iteratively. It is not intended that this type of research will have predictive value. The complex adaptive system studied was consumers in a small group. There were two research locations with six data-collection sessions in each. The first location collected data from organisational groups. The second collected data from groups of consumers convened in a meeting room.<br>Data were transcribed and analysed for all sessions according to the conventions of conversation analysis. In the meeting-room sessions, data were also collected by electronic-group-support-systems technology and subjected to a modified form of content analysis. The broad findings showed the following. The assumption that there was little evidence of interest in complex adaptive systems among consumer behaviour researchers was confirmed. Apart from one paper calling for the use of conversation analysis in consumer behaviour research, there appeared to have been no subsequent reports of its adoption. The potential for conversation analysis in consumer research has probably not been understood because it was seen as a data-collection method only within an ethnomethodological perspective. The discursive theoretical perspective, which gives a prime position to conversation analysis in the construction of factual accounts, was found to be an innovative way to study consumer behaviour. A discursive theoretical research perspective could have provided a more robust theoretical justification for the fieldwork carried out in this study than the theory of the methodology that was first developed for this study. Conversation analysis did meet the five criteria proposed for surfacing a complex adaptive system in a small group but in an unexpected way. It met these criteria through the research process. In other words, by setting up an appropriate research environment and using conversation analysis, it was shown that a complex adaptive system was in operation.<br>An outcome of employing complex adaptive systems theory and conversation analysis is a new way of seeing groups of consumers as a self-organised, nonlinear, interactive entity. Conversation analysis has proven to be a method of empirically observing this entity, whilst preserving the consumer groups' complex adaptiveness. There were three conclusions. The first is that the discursive paradigm appears to be an alternative paradigm for consumer behaviour research that is appropriate for certain applications. For example, marketing communications and word-of-mouth communication. The second conclusion is that when small-group talk-in-interaction is recorded and analysed using conversation analysis, the characteristics of a complex adaptive system theorised in this study seem evident to the researcher. The third is that complex adaptive systems appear to be capable of being researched in the field, but more work is needed on defining the characteristics to be researched.
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Thunstedt, Erika, and Ina Obernosterer. "Designing for the Circular Consumer : A design tool for clothing companies to engage consumers in the circular textiles economy." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-55339.
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The current prevailing take-make-waste economy has caused the global climate crisis, operating outside the Planetary Boundaries of our planet (Rockström et al., 2009), disrupting nature's balance and affecting all life on earth (WWF and Global Footprint Network, 2019). Both the European Commission and the European Environmental Agency (EEA) sees the transition to a circular economy (CE) within the product category: textiles, apparel and fabrics as a priority to address the climate impact of the textile and clothing industry (Manshoven et al., 2019). Even though there is much research done on how design and products can help companies transition to a CE, there is still an unexplored dimension of the role that consumers play in this transition. Thus, this master thesis aims to fill this research gap by exploring consumer behaviour in different consumption phases as well as the role of consumers in the circular textiles economy and investigate how sustainable clothing companies can design to engage consumers in a circular behaviour and role. By doing so, it is hoped to contribute to a better understanding of the dimension of the consumer in the circular textiles economy and to identify ways to fulfill the CE principle - keep products and materials in use. The study was conducted through a novel implementation of Research through Design in combination with Interactive Research by using the Design Thinking framework as a research process. The research was executed in close collaboration with the Swedish outdoor clothing company Houdini Sportswear. The results show that a number of Circular Consumer Behaviours are desired to be acted out in four identified phases of a Circular Clothing Consumption Process: Lifestyle Creation, Product Acquisition, Product Use and Product Dispossession. Furthermore, it was found that the role of the Circular Consumer is very complex and consists of various sub-roles on four layers: Functional, Emotional, Life Changing and Social Impact. On the basis of this knowledge, the theoretical concept of Design for Circular Consumers was developed. On the basis of this theory, the Design for Circular Consumers Tool was created as the key contribution of this thesis. This tool facilitates the design of experiences that engage consumers in the circular textiles system and subsequently support clothing companies in their transition to circular business models as a way to address the climate impact of the textiles industry.
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Stafford, Smith Betty 1935. "An investigation of consumer knowledge, attitudes and behaviour of Quebec English public CEGEP students as a basis for consumer education curriculum development /." Thesis, McGill University, 1987. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=72082.
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The consumer knowledge, attitudes and behaviour of a probability sample of English public CEGEP (Grades XII and XIII) students in the province of Quebec are investigated to provide a basis for the development of consumer education curricula. Results indicate that consumer knowledge and/or self assessment is low in the area of personal finances, credit usage and consumer protection. Language and sex are significantly associated with consumer knowledge scores; lower scores are more likely if a language other than French or English was spoken in the childhood home, and if the student is female. Previous courses taken with consumer related content significantly improved consumer knowledge scores. Respondents are aware of their level of consumer knowledge based on self assessment and knowledge scores obtained. Generally, respondents judge school and the family as the most useful sources of consumer knowledge; the contribution of the family is not valued highly by respondents who spoke a language other than French or English at home. Support for courses in consumer education is almost unanimous.
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White, Lisa. "The influence of situational variables across levels of the product hierarchy." Thesis, Queensland University of Technology, 1998. https://eprints.qut.edu.au/36321/1/36321_White_1998.pdf.
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An understanding of consumer behaviour is widely accepted to have important
implications for effective market planning. Further, it is generally accepted that
consumer behaviour is influenced by three major forces: personal characteristics,
product characteristics and the consumption situation. Traditionally, studies aimed
at measuring the influence of the consumption situation on consumer behaviour have
focused on a given set of products or brands and measured variation for preference
of these alternatives across various usage scenarios. Such studies have not explicitly
recognised that consumer decision making moves through a number of stages that
often involve the narrowing of alternatives being considered. This thesis focuses on
the model proposed by Srivastava (1980) which posits that markets can be structured
according to product types, product variants and brands. As a further step, Lunn
(1972) proposes that consumer decision making moves through each of these levels
of the product hierarchy when isolating a specific brand alternative. This thesis
recognises that the comparison of any two alternatives is not necessarily a pure brand
decision and varying influences (such as the usage situation) will be at play
depending on the level of the hierarchy ( or stage of decision making) the consumer
is considering at any one point in time. Specifically, through the use of a series of
questionnaires measuring situational influence at each of three product hierarchy
levels and ANOV A models, this thesis demonstrates the relative influence of the
usage situation at each level of the product hierarchy. Further, the thesis reveals that
the influence of the usage situation will vary according to the three levels of product
type, product variant and brands.
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Oliveira, Urbano Ruben Coito Neves de. "Research on chinese grape wine consumer behaviour and strategy for portuguese wine in China." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6258.
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Mestrado em Marketing<br>Understanding the market characteristics and consumer behaviour are the main factors to achieve success in any country. However, China has specificities that are very different from what marketers are used to. This study aims to research the consumers’ behaviour in terms of purchase and consumption, as well as, their perception towards Portugal, its’ products and wine. It also intends to create a strategic marketing plan that can serve exporters that want to enter the Chinese market. To this end, an online survey was administered to a selected sample of Shanghai’s population. As a result, it was concluded that Portuguese products may have a chance to enter this market, if they are presented in the right places, with the right prices, if it can get to the right people and publications but, especially, if the business relation and country brand are well managed.
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Caisová, Alena. "Juice and nectar consumer behaviour. Marketing research in cooperation with Pfanner, spol. s r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9130.
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In the theoretical part the thesis focus on consumer behavior and marketing research. Describes three models of buyer behaviour, main factors influencing the behaviour and the purchase decision-making proces. The second part of the thesis presents results of the primary marketing research.
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Reis, Philipp [Verfasser]. "Limited-Editions – state of research, willingness to pay and price-based consumer behaviour / Philipp Reis." Mainz : Universitätsbibliothek Mainz, 2018. http://d-nb.info/1165906414/34.
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Pershad, Priya, and Viktoriia Baibuz. "A quantitative research on the attitude of European students towards Chinese web shops." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39645.
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A quantitative research in the attitude of European students towards Chinese web shops. The purpose of this research is to determine which factors influence the attitude of European students the most while purchasing from Chinese webshops. The research framework is inspired by the Theory of Planned behaviour. The responses from the questionair were analysed using SPSS and the findings indicated that perceived behaviour control influences the attitude of European students the most, closely followed by website factors and service quality. In contrast, the factors subjective norms, price as well as product variety shows relatively smaller influence. Nevertheless, these factors should not be neglected when targeting European students for online shopping.
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Kumlehn, Malte. "Consumer Neuroscience : Pricing research to gain and sustain a cutting edge competitive advantage by improving customer value and profitability." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44981.
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This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. The findings further highlight the crucial importance of Neuroscientific pricing research. Moreover, evidence is provided that fundamental and well formulated models and concepts need to be developed in the discipline of Neuroscientific pricing research. Neuroscientific pricing research can improve the understanding and the use of pricing by validating and developing existing pricing theories that are largely behavioural or standard economic in nature and build on unrealistic assumptions such as perfect information, profit maximization and rational choices. (Pratt, 1964; Lucas, 1971; Friedman, 1976; Stigler, 1987; Rappaport, 1996; Caplin & Dean, 2009, p. 24) Rao and Kartono (2009, p. 9) explain that "our understanding of pricing processes is still in its infancy". Moreover, Neuroscientific pricing research has been sporadically published. (Knutson, Fong, Adams, Varner, & Hommer, 2001; Knutson, Rick, Wimmer, Prelec, & Loewenstein, 2007; Plassmann, O'Doherty, Shiv, & Rangel, 2008) So far, pricing research has incorporated advancements in game theory and microeconomics, behavioural decision theory, psychological and social dimensions and newer market mechanisms of auctions over the last decades. (Rao, 2009, p. 1) Bijmolt et al. (2005) highlights that pricing research has implications for how we understand information processing in any decision context where resources and information are scarce and costs must be weighed against benefits. Moreover, Neuroscientific pricing- branding- and design research will offer organizations a unique range of tools and abundant opportunities to gain and sustain a competitive advantage and to improve customer value and profitability. Innovative industry leading companies, governments and civil society organizations should debate whether they can afford to not to be part of developing Neuroscientific research mainly for the reasons of control and power.
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White, Samantha Karen. "Consumption motives for luxury fashion products : effect of social comparison and vanity of purchase behaviour." Thesis, University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015. http://hdl.handle.net/10092/10788.
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This thesis aims to investigate the relationships between vanity, social comparison and purchase behaviour. Specifically, this thesis defines and develops a conceptual model that expands on these relationships where vanity and social comparison act as antecedents to consumers’ self-esteem and product evaluation which in turn gives rise to purchase behaviour for luxury fashion products. Using this model, the research examines how manipulations of social comparison and vanity are reflected in these relationships and the resulting impact on purchase behaviour. To empirically test this model, an online experiment using a 3x2 between-subjects factorial design was conducted, where respondents were exposed to modified print advertisements for luxury branded sunglasses. A total of 297 responses were collected from a pool of Amazon’s Mechanical Turk workers, which were analysed using multiple regression, factorial ANCOVA and path analysis to assess the hypothesised relationships. The results indicate that vanity appeals were indeed responsible for the way in which the product was evaluated which positively translated into purchase consideration. However, though social comparison was proven to negatively impact on self-esteem, this change in self-esteem was not significant in determining purchase behaviour. Additionally, social anxiety and public self-consciousness were found to be antecedents to the modelled relationships. The theoretical and managerial implications of these findings, along with suggested directions for future research, are discussed.
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Nováčková, Aneta. "Kupní rozhodování na trhu kolových nápojů v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113602.
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The aim of my thesis was to analyze consumer behavior on cole beverage market in Czech republic. I focused my research mainly on students of University of Economics in Prague. To implement it I used a questionnaire survey and data analysis Market & Media & Lifestyle of MEDIAN agency. The thesis is divided into two parts - theoretical and methodological and analytical. The content of theoretical and methodological part is the definition of basic concepts such as consumer behavior, decision-making process, its types, factors and models, market research, data analysis. Characteristics of companies, the establishment of hypotheses, the research itself, its evaluation and recommendations are included in the analytical part.
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Trent, M. J. W. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Diss., Lincoln University, 2007. http://hdl.handle.net/10182/427.
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To date much of the literature on consumers' concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers' concerns. The concerns that were thus identified were combined with those that a review of the literature had previously identified, and were used to draw up a set of guidelines to be used in semi-structured interviews. Fifteen interviews were then conducted, in order to gain consumers' views about each concern. It seems that at a higher level, consumer's concerns have shifted. The literature suggests that in the past consumers' concerns about Internet shopping have focused on the fact that Internet shopping is conducted via the Internet – as a result of which consumers have, for example, been concerned about the privacy of their personal information ('if I give them my e-mail address, will I get spam?') This study suggests that now consumers' concerns focus on the fact that Internet shopping is a form of shopping – as a result of which they are now only prepared to use the Web sites of 'reputable companies', and they now require to be able to evaluate an item adequately before buying it. And it seems that another result of this is that consumers now expect that the 'reputable companies' whose Web sites they visit will – as a matter of course - address to their satisfaction issues such as the privacy of their personal information. While there are some types of products that consumers are prepared to buy on-line (e.g., air travel), there are many about which they are reluctant. Concerns were expressed about a wide range of potential purchases, and for a variety of reasons; also, some data was inconsistent (for example, some consumers were not prepared to buy clothes on-line, but others were). This appears to be an area in which consumer attitudes are still evolving. It is suggested that it may be helpful for further research on this matter to consider both demographic factors and the degree of consumer involvement in particular types of purchases.
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Morlot, Evelyne. "Nostalgic consumption behaviours among young generations in photography : A comparative approach of Instagram and analogue photography." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76235.
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With the emergence of digital cameras on phones, photography has become a popular routine. For some people, it is close to a form of ritual, every moment of the present is preciously archived and possibly shared to relatives on social media. This consumption of photography contrasts radically with the one practiced 20 years ago. Analogue photography was more occasional, because it is more time-consuming and also more costly. However, we observe today a resurgence of analogue photography and more particularly among young generations. This phenomenon goes hand in hand with the popularity of transforming contemporary pictures into old-looking ones with services like Instagram. Therefore, there is a regain of popularity for old devices and old aesthetic among young generations which indicates the existence of nostalgic behaviours among these consumers. The present study aims to explore these two phenomena in order to identify patterns of consumption about nostalgic behaviour among young generations. In order to achieve this, a comparative design is adopted to evaluate the differences and similarities between analogue photography and Instagram practice. This study generates knowledge about the changes in consumption since the digitalization of photography. Indeed, Instagram and analogue photography are rooted in the need to provide alternatives to digital photography which has made photography pervasive and less personal. Instagram and analogue consumers express different attitudes to achieve this desire to create meaning. Thus, the findings reveal that Instagram consumers give value to their everyday life experience by using nostalgic effects. This is interpreted by the fact that old-looking pictures are perceived as more narrative so they have more power to tell stories. Conversely, analogue users renew old practices in order to give more meaning to their photographic experience. It allows them to be more involved in a process of creation which does not exist anymore in digital photography.
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Lönnberg, Mattias, and Anna Milton. "Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172896.
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Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. Due to this market evolution, the consumers now have every opportunity to purchase goods at any time suitable. The concept of impulse-buying behaviour has thus become more relevant for research, as the markets are evolving, which raises questions if consumers are evolving parallelly. The commerce of groceries online is one market that has yet to be researched regarding impulse-buying behaviour, as it is a relatively new way of purchasing groceries. Members of Generation Y are the most frequent users of grocery shopping services online, which is why this is the demography of choice for this analysis. This study is inspired by previous research within the topic of impulse-buying behaviour, as well as the lack of research within this topic in regard to groceries. The research will aim to examine and identify how impulse purchases manifest themselves in an online environment when buying groceries. The study follows both classical impulse theory research as well as modern day consumer behaviour research, in order to gain a general understanding of impulse- buying behaviour of consumers. Existing research provides relevant information regarding the subject of impulse purchases; however, this study will contribute to the subject with a new perspective. Existing studies are focusing on either impulse purchase online or offline, impulse purchases or grocery shopping individually, which is why there is a research gap where these phenomena intersect. The study is expected to provide deeper understanding of how members of generation Y, or millennials, in Stockholm, act when shopping online, with emphasis on their perception of impulsive consumption behaviour. As well as examining online consumption, behaviour in physical stores will be examined and pitted against behaviour online in order to show differences and/or similarities between the two. Individual characteristics of generation Y will also be identified and compared to existing theories concerning their behavioural patterns. The study revealed that impulse purchases of groceries online is neither consistent, nor frequent, behaviour for consumers. Impulse purchases online were found to be most affected by income but also planning of the purchase made beforehand played a part. Delivery fees was an unexpected driver of impulse purchases in this research. A factor which indicated that this drives the consumer to purchase more impulsively to reach the delivery limit. Further, the study discovered that the proclivity of impulse purchases differs depending on whether shopping online or in a physical store. Individuals more prone to being affected by environmental stimuli and emotions also showed a higher probability of purchasing items on impulse in a physical store than online. Lastly, members of generation Y showed signs of materialistic, self-monitoring, risk-averse and socially aware characteristics, thus confirming many theories about the generation.
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Bravená, Martina. "Analýza trhu pracích prostředků a značky Perwoll na českém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162439.
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The aim of the Master`s Thesis is analysis of detergents market on the Czech market with focus on Perwoll brand and prove or disprove the previously stated hypothesis together with the aid of the primary and secondary data from marketing research. After that it was proposed the recommendation for other brand marketing orientation. Under the terms of the analysis the thesis is looking into the consumer behaviour on the detergents market and its structure. The thesis is structured into three main parts. First part is theoretical and creates a background for the other parts. Second part primarily describes the detergents market, the structure and consumer perception. What is the brand awareness and what is the key factor during the buying decision process. Later on, it is looking into the Perwoll brand itself and its characteristics. The last part is the marketing research based on primary data and questionnaire research. In the end, the results of the research are summarized and potential solutions are made.
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Soiniitty, Anu, and Lisa Sittig. "To sell or not to sell : An exploratory study about the motivational drivers and barriers of reselling personal luxury goods." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23815.
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Purpose – The purpose of this study is to explore the consumer resale behaviour of Millennial consumers in the context of personal luxury goods in order to identify the motivational drivers and barriers of reselling. Prior discussions about resale behaviour have focused on disposition behaviour, the relation of resale behaviour and purchasing, as well as meanings associated with reselling personal luxury goods. Yet, only few studies have approached consumer resale behaviour from the perspective of possessing, thus neglecting the significance of resale barriers. Consequently, this paper aims to provide a comprehensive overview of resale behaviour motivations by exploring the phenomenon from the view of the whole consumption cycle, consisting of purchasing, possessing and disposing. Design/methodology/approach – This research employed a qualitative, exploratory approach, including thematic analysis using empirical data from semi-structured interviews with ten European Millennials. Consumer resale behaviour was examined in the context of personal luxury goods. Findings – Results indicate that personal luxury goods are reluctantly disposed, but chiefly resold when given away. The motivations to resell or not to resell personal luxury items are exhibiting three types of reasoning: utilitarian, hedonic and social motivations. Based on the categorisation of resale drivers and barriers, the authors propose a conceptual model to show the individual motivations. Highly notable is the phase of possession, which has a strong influence on the decision of whether to engage in reselling or not. Originality/value – The paper discusses the relevance of each phase of the consumption cycle when studying consumer resale behaviour motivations. More, it challenges the ‘end of ownership’ approach and suggests luxury brands to consider the weight of possessing if applying such business models.
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Jesse, Timo. "FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43874.
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This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. Primary data has been collected by means of a paper-pencil and web-based questionnaire. The questionnaire encompassed a total of 22 questions, was structured on the basis of the different factors that influence consumers’ behavioural intention to acquire music legally and has been both pre-tested on a small sample of the actual population and reviewed by a skilled professor specialised in marketing and research. By using a combination of the purposive sampling and snowball sampling method, 267 valid surveys have ultimately been taken into account. In order to analyse the data adequately, the statistical tool SPSS has been utilised. The analysis was subclassified into different phases: (1) Pearson’s correlation coefficients have been regarded to test the construct validity, (2) Alpha’s Cronbach was tested in order to receive information about the reliability of the sets of items and (3) a multiple linear regression as well as various ANOVA tests were run in order to test the hypotheses. FINDINGS The attitude, subjective norms and perceived behavioural control toward music piracy as well as the perceived prosecution risk and magnitude of consequences proved to be significant predictors for consumers’ behavioural intention to acquire music legally, whereas the legitimate price of music and the idolization of artists were measured to be statistically insignificant. In addition, significant differences among female and male consumers and the different age and income levels could be revealed as well. IMPLICATIONS As predominantly younger consumers were engaged in music piracy, it is suggested to strengthen teenagers’ comprehension of copyrights through ethical education. In addition, an intensification and proliferation of visible signs pronouncing against music piracy on il/legal networking sites, physical formats, online libraries and stores may also yield to a change in consumers’ intention to acquire music legally in the future. LIMITATIONS This study was limited in terms of generalising the results and developing statistical inferences from the actual sample to the population having been studied. Despite the goal to yield a balanced proportion between female and male, younger and older as well as less wealthy and wealthy consumers, the actual sample predominantly consisted of younger and middle-aged consumers caused by youngsters’ and older individuals’ unwillingness and / or lack of interest in (a) the study or (b) music. In addition, due to time and financial limitations, the handing out of the paper-pencil questionnaire was only realised in Kronobergs län’s four largest municipalities Växjö, Ljungby, Alvesta and Älmhult. Furthermore, in view of the developed measurement instrument, it should be underlined that of the seven developed variables, three were constructed by merely two items so that interpretations were considered tentatively. FURTHER RESEARCH SUGGESTIONS A replication of the study is suggested in order to generalise and confirm the stability of the results. The inclusion / development of more items per factor is recommended in order to increase the attainment of significant, representative numerical data. Among the factors introduced in this study, consumers’ rebelliousness in terms of consumers’ feeling to be compelled to behave contradictory to inducted rules and standards and additional aspects having been of relevance within the area of software and movie piracy might be taken into account, adapted to and tested on the field of music infringement as well. In addition, a broader scope of the sample concerning respondents’ demographics and accessibility is desirable in order to warrant an appropriate reflection of the population. Special emphasis may also be placed on (1) direct comparisons between Swedish consumers’ behavioural intentions toward the il/legal acquisition of music in the past and in recent times, (2) other provinces in order to reveal possible differences between consumers from the Northern and Southern part of Sweden or even (larger) cities and the countryside and (3) the execution of a similar research by selecting qualitative data collection methods in order to receive in-depth information and thus answer the question why consumers tend to regard a specific factor as more influencing than another one.
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Mulaudzi, Tshifhiwa. "Buying patterns of clothing during early adolescence : an exploratory study." Diss., Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-01312006-083401.
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Kocourková, Jana. "Marketingová strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241480.
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This diploma thesis deals with issues concerning marketing strategy of a new product at Provident Financial, s. r. o. The main grounds for the new product and appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis is the new product and the specific proposal of component parts regarding marketing strategy.
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Látalová, Jana. "Spotřební chování na trhu finančního poradenství se zaměřením na společnost OVB Allfinanz, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205623.
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The goal of this master's thesis is, through marketing research in the field of financial advisory, to gain knowledge of the three research areas, which are consumer behaviour on the financial market, consumer attitude to financial advisory services and consumer knowledge of the company OVB Allfinanz, a.s. and their experience with company's consultants. The thesis is divided into two main parts. The theoretical part describes general knowledge of the topic and focuses on consumer behaviour, marketing of services, marketing communication, marketing research and financial advisory market in the Czech Republic. In the beginning of the practical part, there are introduced the company OVB Allfinanz and their main competitors on the market. The main part covers quantitative research, where are analysed data obtained from a questionnaire survey. These data are then evaluated and based on them some recommendations are suggested to the company OVB Allfinanz.
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Zhang, Dongmei. "Customer switching behaviour in the Chinese retail banking industry." Lincoln University, 2009. http://hdl.handle.net/10182/1789.
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With the intense competition and increasing globalization in the financial markets, bank management must develop customer-oriented strategies in order to compete successfully in the competitive retail banking environment. The longer a bank can retain a customer, the greater revenue and cost savings from that customer. However, customers are also more prone to changing their banking behaviour when they can purchase nearly identical financial products provided by the retail banks. In order to stay competitive, bank managers need to understand the factors that influence and determine consumer’s bank switching behaviour. With China's accession to the World Trade Organization (WTO), their financial services market was liberalized and deregulated. As a result, customers have a greater choice between domestic and foreign banks. Furthermore, the emergence of the internet allows customers to access financial products without limitation, and increases the Chinese retail banks’ ability to prevent customers’ switching banks. This study identifies and analyses the factors that influence bank customers’ switching behaviour in the Chinese retail banking industry. The findings reveal that Price, Reputation, Service Quality, Effective Advertising, Involuntary Switching, Distance, and Switching Costs have an impact on customers’ bank switching behaviour. The results also reveal that the Young Age and High Income Groups are more likely to switch banks. In general, the results of this research allow service marketers and practitioners to develop and implement services marketing strategies to decrease customer defection rates, and in turn, increase bank profits. Furthermore, this research provides useful information for future researchers who study switching-behaviour in the banking industry.
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Sriwongrat, Chirawan. "Consumers' choice factors of an upscale ethnic restaurant." Diss., Lincoln University, 2008. http://hdl.handle.net/10182/893.
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Globally, there is a growing demand for food away from home as a result of higher incomes, changes in consumption patterns, changes in household composition, and the time pressures created by dual-working families. The foodservice industry has become highly competitive as the number of foodservice outlets has increased to meet the demand. In order to succeed in such a competitive industry, restaurant operators need to understand the factors (and their relative importance) that influence restaurant patrons’ decision when selecting a restaurant. The demand for ethnic foods has also increased, in New Zealand and worldwide, due to the influences of ethnic diversity, overseas food and cultural experiences, and media exposure. Despite the importance of restaurant choice criteria and a growth in popularity of ethnic foods, published research on consumers’ restaurant selection behaviour that focuses on the ethnic segment is relatively limited. Furthermore, there are no published empirical studies on ethnic restaurant choice behaviour in New Zealand. This research aims to fill these gaps in the literature by empirically identifying the factors that influence a decision to dine at an upscale ethnic restaurant, their relative importance, as well as their relationships with dining occasion and consumer characteristics. Focus group discussions and the literature review helped identify a set of restaurant choice factors. A mail survey was used to collect the data. Factor analysis was used to refine the restaurant choice factors, and logistic regression analysis identified the five significant factors that influence consumers’ decision. These are: Dining Experience, Social Status, Service Quality, Food Quality, and Value for Money, listed in order of their importance. The results of t-tests and ANOVA suggested that consumers perceived the restaurant choice factors differently based on their demographic characteristics. The results of this study contribute to the marketing theory by providing an empirical framework of consumer selection behaviour in New Zealand upscale ethnic dining establishments. The study will also assist marketing practitioners and operators of ethnic restaurants to develop their strategies and offer the attributes that attract and retain customers.
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Colaferro, Claudia Almeida. "A contribuição do neuromarketing para o estudo do comportamento do consumidor." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-27012012-185906/.
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À medida que se avança no século XXI observamos a diversidade humana, cada vez em maior número, convivendo e interagindo a todo o momento. As dificuldades aumentam quando a diversidade se dá além de diferentes sexos, idades, mas também por diferentes opiniões e as várias formas de expressão e comportamento das pessoas, principalmente aqueles não conscientes. Nesse contexto vive-se o desencadeamento de uma crise das metodologias clássicas de investigação, vistas como limitantes e pouco esclarecedoras para o entendimento de que, em um mesmo indivíduo, podem existir estilos de consumo distintos, não conscientes, além de que o entrevistado pode, de maneira intencional ou não intencional, compreender mal, interpretar mal ou até mesmo enganar o pesquisador. O objetivo da dissertação foi avaliar se o neuromarketing pode ser uma nova área de colaboração ao entendimento do consumidor, ser capaz de obter as informações não declaradas do indivíduo, pela captura das informações cerebrais, adicionando assim conhecimento para o processo do entendimento de seu comportamento de consumo, validando-o como uma nova área de cooperação. Por meio de revisão bibliográfica e pesquisa empírica buscou-se identificar, entender e com isso resumir conceitos básicos sobre o neuromarketing, seu entendimento, suas formas de medição e técnicas, suas contribuições e limitações, preocupações e expectativa de futuro. Como resultado obteve-se que há uma diferença entre o entendimento do público acadêmicos entrevistado sobre neuromarketing versus o que se observa entre os estudos de comportamento do consumidor em práticas no mercado. Essas diferenças vão além das técnicas empregadas no estudo. Encontrou-se uma diversidade de conceitos técnicos, aplicações em marketing, vantagens e limitações, preocupação ética e diferentes visões de futuro. Predominantemente encontra-se um cenário típico de um assunto novo, onde várias opiniões são obtidas e buscou-se elencar as áreas de concordância até o momento. A busca pelo maior conhecimento da mente, transforma-a em um orgão prático, capaz de se moldar para intermináveis autoaperfeiçoamentos. Mas, apesar das imagens da mente carregarem peso de autoridade na ciência, seus significados como input científico são válidos, mas não oferecem ao público a clareza de que podem ser ainda utilizados como suporte imediato. O funcionamento do cérebro não é simples e natural e sim mediado na maneira que se conhece, entende e visualiza os estímulos e também pelo contexto social, político e econômico no qual o indivíduo pertence e convive. Portanto, conclui-se que o neuromarketing é uma aplicação da neurociência para maior entendimento dos comportamentos do consumidor e mais uma alternativa que, como qualquer outra pesquisa de mercado, por si só, não oferecerá um diagnóstico exaustivo para a pergunta do problema. Recomenda-se o uso em conjunto com outras metodologias, sempre levando em conta a particularidade de cada uma, seja pela especificidade da amostra, coleta de dados, análise dos mesmos e as conclusões com as devidas ressalvas, buscando sempre seguir a ética e os detalhes de cada mercado. Como sugestão seria importante contínuas investigações que validem e formem um arcabouço de conhecimento de investigações de comportamento.<br>As the life progress through the twenty-first century we see human diversity in an increasing growth, living and interacting in a faster and higher frequency. The difficulties to understand their behavior increase when the range of variety goes beyond genders, ages, through different opinions and various forms of expression and behavior, especially those of unconscious reasons. In this context one lives up triggering a crisis of classical methodologies of research, seen as limiting and not helpful to the understanding that, in the same individual, there may be distinct styles of consumption, unconscious, and that the interviewee can intentionally or unintentionally, misunderstand, misinterpret, or even mislead the researcher. The aim of this work was to assess whether neuromarketing may be a new area of collaboration to the understanding of the consumer, and by doing so being able to obtain unreported information of the individual by capturing the information in the brain, thereby adding knowledge to the process of understanding your consumer behavior, validating it as a new area of cooperation. Through literature review and empirical research the idea of the stydy was to identify, understand and summarize the knowledge captured from academics and executives from research companies, the basics concepts of neuromarketing, its understanding, its ways of measuring and techniques, its contributions and limitations, and therefore its concerns and expectations of the future. As a result it was found that there is a difference between the academic´s understanding about neuromarketing versus what is observed in studies of consumer behavior in the market practices. These differences go beyond the techniques employed in the study. We found a diversity of technical concepts, applications in marketing, advantages and limitations, ethical concerns and different visions of the future. Predominantly we´ve found a scenario that is typical of a new area of study, where many different opinions are obtained and where we tried to rank the areas of agreement so far. The quest for greater knowledge of the mind, transform it with a body capable of practical shape for endless self-improvement. But despite that the images of the mind carry the weight of authority in science, their scientific input and their meanings are valid, but not a clear offer to the public as to be used as immediate support. The functioning of the brain is not simple and natural but mediated with interferences as the ways it recognizes, understands and visualizes the stimuli and also by the social, political and economic context in which the individual belongs and lives. Therefore we conclude that neuromarketing is an application of neuroscience to better understanding of consumer behavior and another alternative to add to the list of market research, and like any other option, it does not provide by itself a comprehensive assessment of the problem to the question. It is recommended to use neuroscience in its application to consumer in conjunction with other methodologies, always taking into account the particular features of each one, the specificity of the sample, the data collection, the analysis and combination of data from different studies and its conclusions with appropriate caveats, always trying to follow the ethics and details of each market. As a suggestion from this study it would be important to a continue research to validate and form a framework of knowledge of consumer behavioral research, as well as how to combine different areas and data from other sciences.
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Renton, Michelle Susan. "Influencing consumer perceptions of a social issue: an experiment on the effects of credibility of the source, message sidedness and inward/outward focus on consumer attitudes toward genetically modified foods." Thesis, University of Canterbury. Management, 2008. http://hdl.handle.net/10092/874.
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This thesis aims to increase understanding of New Zealand consumer reactions to messages promoting genetically modified food products (GMFs) and to determine how the manipulation of three persuasion variables, message sidedness, source credibility and inward vs. outward focus impact upon consumer attitudes. To achieve this aim, the study integrated two frameworks, Bredahl's, (2001) determinants of attitudes towards GMFs and Wansink and Kim's, (2001) strategies for educating consumers about GMFs, into a new model. To empirically examine the model, a web-based experiment using a 2x2x2 between-subjects factorial design was conducted. The experiment exposed participants to one of eight treatment groups containing a promotional message for Genetically Modified foods. The participants then completed an on-line questionnaire detailing their responses to the messages. A total of 380 useable questionnaires were collected from a national sample of consumers and analysed using ANCOVA. The results of the study suggest that the outwardly focused, two-sided message was more powerful at lowering perceptions of risks, raising perceptions of benefits and positively influencing attitudes toward the ad than either the one-sided, outwardly focused message, or the inwardly focused messages of either sidedness condition. For purchase intentions individual differences appeared to be of greater influence than message factors.
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Murcková, Lucia. "Komparace spotřebního chování v ČR a v Německu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199798.
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The main purpose of this master thesis is to provide a comparison of consumer behaviour in given countries. In theoretical part, the definition of consumer behaviour is provided, followed by its key determinants along with characteristics of cultural background. Crucial focus though lies in the actual research, where I explore individual features of consumers in respective countries, all on the basis of an extensive online questionnaire. Subsequently, I evaluate the results of research and I try to interpret them mainly in cultural context.
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Taylor, Shirley. "Waiting for service : consumer views of the aversiveness and duration of waiting, and resulting impact on specific and global service evaluations." Thesis, University of British Columbia, 1990. http://hdl.handle.net/2429/31071.
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Waiting for service is common in many purchase situations. As such, it is important to understand how consumers react to waiting. Only then can appropriate actions be taken to reduce any aversive aspects of waiting and alleviate any negative consequences that may result from the wait.
This research focused on how consumers react to waiting for service. Specifically, three reactions were examined: (1) consumers' perceptions of wait aversiveness, and the circumstances under which consumers found waiting aversive or unpleasant, (2) consumers' perceptions of felt duration, and the circumstances under which waits were felt to be longer than they actually were, and (3) the resulting service evaluations, in particular, the extent to which, and the circumstances under which waits impacted on consumers' evaluations of: (a) punctuality of service, (b) overall service quality and (c) other service attributes.
A model of a consumer's wait experience was proposed and used as a framework to examine these three issues. A quasi-experimental setting involving delays in passenger airline travel was chosen for the empirical study. Delayed passengers were questioned regarding their perceptions of wait aversiveness and duration. In addition, their pre-boarding feelings and responses on flight service evaluations were compared to those of nondelayed passengers.
The results of the empirical test suggest that perceptions of wait aversiveness were associated with: perceived airline control over the wait, higher perceived consequences of waiting, such as inconvenience and financial costs, and higher levels of affective costs such as annoyance, anger, frustration, uncertainty, boredom, uneasiness and helplessness. Many of these costs increased as the actual wait duration and time pressures increased, and as the degree to which time was "filled" decreased. Longer felt duration was associated with longer actual durations and increased wait aversivenness.
The results also suggest that waiting did affect consumers' overall evaluations of service, their evaluations of specific service attributes and the relative importance of these attributes in predicting the overall evaluation.
Implications for management and directions for further research were then discussed.<br>Business, Sauder School of<br>Graduate
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Li, Connie. "The effects of self-relevance of the comparison dimensions and social comparison orientation on consumers' purchase behavior." HKBU Institutional Repository, 2010. https://repository.hkbu.edu.hk/etd_ra/1167.
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Kolářová, Ivana. "Spotřební chování a zdravý životní styl." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76966.
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The theoretical part describes theory of consumer behavior and explores all related aspects such as social, cultural, private and psychological. Four different types of view are outlined in this part. These are economical, passive, cognitive and emotional. Theoretical part of the thesis further describes "healthy live style" and "eating behavior" of czech population. Practical part starts with a brief introduction of analyzed company and then continues with current marketing strategy using external and internal analysis. The questionnaire was used to gather information about attitude of czech population to healthy life style. The thesis gives an example of implementation marketing tools for realization of active summer holiday
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Kaye-Blake, William. "Demand for genetically modified food : theory and empirical findings." Lincoln University, 2006. http://hdl.handle.net/10182/19.
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As economies develop, novel products are created and markets for these products arise. Genetically modified food (GMF) is an example of such a novel product and provides economists with the opportunity to investigate an infant market. Of particular interest with GMF is the impact of consumer reactions on the market. The response of consumers to GMF and their willingness to pay for it has emerged as an important factor in the development of this technology. This research investigates these consumer responses. Prior research suggests that two aspects of consumer behaviour may be relevant for the GMF market. First, consumers may react differently to different types of GMF, so that some products are potentially more economically viable. Secondly, some consumers appear to prefer not having GMF at all. Consumer behaviour is often framed according to neoclassical economic theory. Consumer preferences over goods and the attributes of those goods are generally held to have certain properties. The aspects of consumers' reactions to GMF noted above, however, may be in conflict with two properties of preferences in neoclassical theory. First, preferences over food attributes are not separable, but may interact with each other. Secondly, some consumers may have preferences regarding GMF that are not continuous. As a result, aggregate impacts of introducing GMF may be difficult to measure, which raises a third issue for investigation, aggregation. Finally, an alternative model of consumer behaviour is bounded rationality, which theorises that choices may be discontinuous as a result of specific protocols. It also suggests that consumers seek to make good-enough choices, rather than attempting to maximise their satisfaction. Thus, optimisation or maximisation is the fourth issue considered in this thesis. In order to investigate these properties of consumers' preferences, a choice experiment survey was developed. The strength of a choice experiment for examining these issues is its focus on the impact of each product attribute on a respondent's choices. Thus, it may be possible to identify potentially discontinuous choice patterns and to identify choices affected by interactions between GM technology and other food attributes. Results from a neoclassical analysis of the survey data suggest that some consumers consider the type of benefit created with GM technology in making their choices. In addition, one-quarter to one-half of respondents may have had discontinuous preferences with respect to GMF. Reactions to GMF appear related to respondents' attitudes, but not to socio-economic or demographic descriptors. As a result, aggregate measures of the impact of GMF may not fully account for consumers' responses. A boundedly rational model also has reasonable goodness of fit, and may provide a different perspective on consumer behaviour. It is hoped that the results of this research provide a better understanding of consumer behaviour regarding GMF and, by extension, of the process of consumer adoption of novel products. It is further hoped that this attempt to incorporate choice protocols into discrete choice analysis will provide a useful example for further research.
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Lees, Gavin. "Are radio markets Dirichlet? A study into the NBD/Dirichlet, its empirical generalisations and their extension to radio listening patterns : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand." Massey University, 2009. http://hdl.handle.net/10179/1149.
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The well recognised and parsimonious Dirichlet model of buyer behaviour (Goodhardt, Ehrenberg and Chatfield 1984) has summarised a number of empirical generalisations about market structures and buyer behaviour. These generalisations have been described by Sharp, Wright and Goodhardt (2002) as: Differences in market share can be attributed largely to differences in market penetration A double jeopardy pattern emerges, with smaller brands having a lower average purchase frequency, share of category requirements, and proportion of sole buyers A brand’s customers buy from other brands more frequently Sole buyers tend to be very rare, and are also very light buyers Heavy buyers buy more brands and are very unlikely to be sole buyers Brands share their customers in proportion to their market share (Duplication of Purchase Law). Of these empirical generalisations, double jeopardy, polygamous loyalty and the duplication of purchase law are amongst the better known. They have been observed across an increasing number of product categories, countries and differing market conditions. This thesis considers whether the Dirichlet and its accompanying empirical generalisations also hold true for radio markets. Whilst Goodhardt, Ehrenberg and Collins (1975) and Barwise and Ehrenberg (1988) have considered television and its audiences there has been very little study into radio audience patterns. Perhaps this is because many researchers consider radio to be more like television than any other media. However, Lees (2003, 2006) has started to address the issues of radio market structures and radio audience patterns. This thesis adopts an empirical generalist approach showing the Dirichlet model of consumer behaviour and its associated empirical generalizations appear to apply to radio markets in that they: Show a high correlation between market share and the brand performance measures of: cumulative audience, average time spent listening, share of category requirements and exclusive audience Reflect the double jeopardy pattern with those stations that have a higher market share also having a higher penetration or cumulative audience and a higher average weekly time spent listening. Conversely those stations with a low market share having a lower cumulative audience and a lower average weekly time spent listening Show audience duplication between radio stations that varies according to each stations’ market cumulative audience, in accordance with the Duplication of Purchase Law Have the percentage of listeners loyal to one radio station reflecting the Dirichlet’s expectation of low exclusive audience. These exclusive listeners also reflect a double jeopardy pattern with the bigger stations having more exclusive listeners than the smaller stations. The most compelling result of this thesis is the apparent ability of the Dirichlet to describe a radio market place. Thus has managerial implications – especially to what extent a manager should take the patterns as ‘normal’ or seek to ‘buck the trend’. The conclusion is that radio station managers need to carefully manage their station working with the market rather than trying to ‘buck the trend’. This is likely to involve station managers actively promoting their stations to ensure that their station remains salient to its current listeners while also trying to increase its awareness amongst non listeners. This thesis has also made several contributions to knowledge about the Dirichlet. First, it has extended knowledge about the model to a new area – that of radio listening. Second, it has shown that while some radio listening seemingly violates some of the assumptions behind the model it is still robust enough to account for variations in multivariate count data in a manner that is parsimonious. Third, it has confirmed the known boundary condition that the Dirichlet does under-predict sole loyal purchase frequency. This thesis also calls for further research into both the Dirichlet model with further extensions to differentiated product categories; and into the question of radio audience measurement. It calls for the New Zealand Radio Broadcasters Association to commission a report into the effect of introducing portable people meters as a form of audience measurement.
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Nesvačilová, Dana. "Marketingový výzkum maloobchodního trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223149.
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The purpose of the master’s thesis is a marketing research in retail market with fast-moving goods in relation to food purchases via the Internet. The first part of this work is devoted to theoretical description of the retail sector, current trends and aspects associated with the customer. The second part contains an analysis of retail development in the last decade and further analysis of the findings which serve as bases for the processing of marketing research. The information obtained from this survey will be used to formulate a proposal on new services for retailers, to reveal the perspectives of grocery shopping and consumer goods through the Internet or through other communication media.
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Chung, Sean. "The role of culture in service quality : a cross-national study in Britain and Trinidad and Tobago." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-culture-in-service-quality-a-crossnational-study-in-britain-and-trinidad-and-tobago(d335d918-3d93-4bdb-842e-f424a8d4e217).html.
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The primary aim of this thesis was to explore the role culture plays in service delivery, more specifically on consumers' perceptions of service quality and its potential impact on complaint behaviour. A key premise of the thesis was that prominent models of service quality are conceptualized largely in western contexts without considering conceptual meaning in various contexts or nuances of meaning. Furthermore, there may indeed be unique aspects of culture in each context not yet identified in the extant literature. With this in mind, a qualitative approach was employed in order to gain an in-depth understanding of consumers' perceptions. The thesis was conducted in three stages culminating in three separate papers. Stage 1 involved a student sample of Trinidad and Tobago nationals currently enrolled at university in the North West region of the UK. Generally this stage served as a pilot for the larger cross-national study. Interview data and subsequent thematic analyses culminated in a holistic, multi-dimensional hierarchical framework labelled Conceptualization of Service Quality in Cultural Context (CSQCC). Within this framework two key cultural triggers called Culture of Closeness and Culture of Servitude where found to have an overarching influence on all variables in the model. As well as uniquely including culture, the CSQCC also encompasses human resources and operational variables not included in traditional service quality models namely Employee Work Ethic/Attitudes, Organizational Responsibility and Customer Responsibility. Stage 2 which included samples of British and Trinidad and Tobago nationals, all currently living in their country of birth were part of the larger study sample. Findings from both country contexts indicate that the general structure of the CSQCC identified in Stage 1 is upheld demonstrating universality in terms of the range of factors consumers utilize in their evaluations of service quality, at least in Britain and the UK. Notwithstanding the similarities, the importance weightings for the universal aspects of the CSQCC framework appear to vary. Furthermore, cultural triggers again were found to have an overarching influence consumers' perceptions, two such triggers were identified for British nationals-British Reserve and Culture of Cordiality, and for Trinbagonian nationals two additional triggers-Festive Culture and Culture of Entitlement. Data for Stage 3 was collected at the same time at Stage 2 and involved a cross-national analysis of consumer complaint behaviour. Based on the empirical data a Cultural Framework of Consumer Complaint Behaviour (CFCCB) was proposed inclusive of consumers' behavioural processes and post-interaction behavioural outcomes. There are four key processes-cognitive, motivational, environmental and emotive-with emotions playing a central role. The unique cultural triggers identified in Stages 1 and 2 were also found to influence these behavioural processes which in turn impact behavioural outcomes. To the best of the researcher's knowledge such a holistic model as the CFCCB has not been previously conceptualized. There is no such thing as "culture-free" behaviour; culture and human behaviour are deeply intertwined, and thus multinationals and global firms need to be environmentally sensitive, identify the cultural triggers in potential markets, and assess their likely impact on service quality delivery.
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Rodan, Zdeněk. "Výzkum spokojenosti zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221648.
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The diploma thesis is focused on customers satisfaction research with provided services. The goal is to find out, evaluate and determine of such steps, which will bring increasing of satisfaction in future. The theoretical part focuses on the explanation of concepts, problems in marketing research and marketing of services. The second part includes questionnaires and data evaluation procedures.
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Koorts, Christie. "A qualitative exploration and cognitive mapping of retail consumers sensitivity regarding the use of personal and behavioural information in relationship marketing tactics." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97340.
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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: In a global era of growing consumer economies, retailers rely extensively on the exploitation of
consumers’ personal and behavioural information, in order to successfully execute and sustain their
business models and strategic objectives.
The gathering and mining of consumers’ personal and behavioural information represent
tremendous potential in the application of relationship marketing tactics, towards consumer intimacy,
and ultimately towards competitive advantage. However, in their quest to understand consumers
better, retailers need to be acutely aware of consumers’ views regarding the gathering and use of
their personal and behavioural information, in order to derive the associated benefits whilst mitigating
the risk of alienating consumers.
To this end, the main objective of this research assignment was to understand the thoughts and
feelings of a selected sample of retail consumers, regarding the use of their personal and behavioural
information in relationship marketing tactics.
The research aim was achieved through a qualitative exploration of the thoughts and feelings of
thirty millennial retail consumers who shared their individual views in written format and small group
interviews. Cognitive mapping was used as the central technique for the coding and interpretation
of written and interview data, depicting the central themes of consumer rationale, as well as the
causal relationships of the concepts, which influenced their sentiment and decisions. The insights
produced by the cognitive mappings were triangulated using additional techniques of sentiment
analysis and word frequency analysis.
The combination of research techniques produced robust overarching insights of universal value,
coupled with insights of specific subtleties alluding to consumer groups with differentiated
engagement needs.
Universal insights included strong negative sentiment whenever consumer participants considered
the possibility that retailers with whom they engage on the basis of their personal information could
potentially share such personal information with third-party entities outside of their explicit or implicit
relationship with a particular trusted retailer. Similarly, the personally intrusive nature of
telemarketing as an engagement and communication channel was met with universal disdain at
every mention thereof, clearly eliminating it as a viable channel for any retailer who would seek to
build and sustain trusted consumer relationships.
The sample of participants revealed four broad groups of millennial consumers, each with different
preferences of engagement with retailers. The majority of the participants across two groups
recognised a conditional and transactional basis for exchanging varying degrees of personal
information for a variety of derived benefits. A small group of participants indicated a clear
preference towards avoiding engagement on a personal basis and sharing of personal information with retailers. A similarly small group of participants exhibited general openness and willingness to
engage retailers and share personal and behavioural information with little restraint or concern.
The insights derived from this research assignment provide a solid foundational exploration for future
research on the specific and related topics, whilst the application of the cognitive mapping technique
provided profound multi-dimensional insights. Businesses stand to gain potential material benefit
through the careful consideration of the terms of engagement with their consumers, as provided
through the universal and specific insights of this research assignment.
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Dyachenko, Tatiana L. "Bayesian Models for Studying Consumer Behavior." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1403017394.
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Porkertová, Adela. "Vplyv informačných technológií na účastníka cestovného ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81574.
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The thesis focuses on development and use of information and communication technologies and their final impact on tourist behaviour in the sector of tourism. First part is dedicated to the theory od tourism in general, it states the main participants, it defines more specifically tourist behaviour from the point of view of consumer, it describes the development of modern technologies that directly or indirectly influence the sector of tourism industry. The target of the practical part of the thesis, using the quantitative research, is to point out on the influence that brings the concrete technology as Internet and its services to his users and in the same time consumers in tourism.
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JIA, MO, and Yuan Xin GAO. "AN INSIGHT INTO CHINESE CONSUMER BEHAVIOR IN HOME FURNISHINGS INDUSTRY : A QUANTITATIVE RESEARCH ON HOW “MIANZI” FACTOR INFLUENCE CHINESE CONSUMERS BEHAVIOR." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-235678.
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With the continuous exploration of Chinese market’s potential, this promising and enormous market is becoming more and more crowded no matter in which industry. For example, in home furnishing industry, although the world leader - IKEA strived to implement its differentiation and cost leadership strategies that had brought tremendous success in the other markets worldwide, the company’s performance in this distinctive developing country had not progressed much, unlike other parts of the world. Thus, there must be some factors that foreign companies ignored, which led to this situation. That how Chinese think, what exactly trigger them to buy? There is little research on home furnishing industry regarding those questions inside Chinese market. In this article, through observation of the consumer behavior of Chinese people in the home furnishing industry, and focusing on the “mianzi” factor in Chinese consumer behavior, with a quantitative research method, to examine possible correlations with “mianzi” gaining. After a detailed linear regression through SPSS with data collected from 309 candidates both online and offline, the result shows that price and noticeability of home furnishing are key factors that let the Chinese consumer gain “mianzi”; further, lead to competitive consumption and conspicuous consumption, rather than the brand of the furniture.
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Homola, Martin. "Mystery shopping - srovnání Sephora vs. Douglas." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85926.
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A fight for customer is nowadays a typical sign of business. There is no doubt about an importance of a customer service. If a company doesn't dispose of quality in this point of view, a dissatisfied customer will use competitor's service in future. There is plenty of sellers, who don't master their roles. However, to measure the quality of service is difficult. One of methods that are used by a modern marketing, is mystery shopping. This instrument serves for an identification of imperfections in the process of service, where occurs a contact between the seller and the customer. It reveals a relief and a complete approach of staff to customers. Based on this there is a possibility to compare results with standards and norms of the company, but also with competitors, the market. Identification of the best and the worst parts is a possibility to improve the performance and the quality of service. A topic of my dissertation is usage of mystery shopping to compare the customer service in perfumeries Douglas and Sephora. The aim of the dissertation is to recommend steps concerning customer service to Douglas and Sephora based on results of mystery shopping. Partial aims are judging aspects as the importance of time of shopping, whether there is a difference between quality of customer service during week and on weekend, how much it's important if the customer is a man or a woman, or if the critical factor is customer's age. I will also try to prove that prices in common stores are noticeably higher than in e-shops.
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孟蒂. "Research on Consumer Online Purchasing behaviour for Hikikomori." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5f79w9.
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碩士<br>輔仁大學<br>國際創業與經營管理學程碩士在職專班<br>106<br>In this way, the investigation presumes that the purchasing conduct of Hikikomori on the online stage are essentially on chosen items and administrations, for example, those related with Anime, Manga, Fashion, virtual chatrooms, virtual sweethearts and obscene viewpoints. In any case, what the investigation likewise notes is that the buying conduct of Hikikomori entirely relies upon their wage too, the same number of them rely upon their folks for the wellspring of wage. The individuals who are semi-Hikikomori are the individuals who are more engaged towards their online life however complete day by day employments that enable them to have earnings for their buys. They strict to buys online instead of spending it on mingling or different needs, for example, beginning a family or notwithstanding building a home. Along these lines, they are vast gathering of people that are situated in Japan as well as in numerous parts of the world, where their fixation for specific items online are being focused by numerous organizations. Business ought to guarantee that their objectives are moral and that they participate in legitimate promoting systems, without labeling individuals as Hikikomori.
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Wei, Chien-ho, and 魏建和. "The organic farm straight camp organic store consumer behaviour research." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/47724827007735765185.
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碩士<br>國立中央大學<br>企業管理研究所<br>95<br>The organic industry is booming, because of increased economical development, people’s income, people becoming aware of food safety, and people wanting a healthy lifestyle. More and more people are converting to eating with an organic lifestyle, and the business shows much promise for years to come. That’s why organic farm, syndicate, cluster groups and the general organic stores are joining the organic circuit, enlarging the industry. The Organic farm straight camp organic store are few of both producer and marketing channel in the organic market among others, can it depends the character to take any niche and advantage with Syndicate or Cluster type organic store, that will be a research point.
This research mainly aims at the selected group, people who already shopped at those kinds of stores. I used the network questionnaire survey, Statistica. The analysis program uses factor analysis, variance analysis, correlation analysis, and canonical correlation and Lisrel (Linear Structure Relation ) patterns. Probe into consumer buying action versus organic cognizance, process-based trust and perceived risk etc., Finally, research which type of organic store are more professional and interaction with organic consumer.
The results that organic consumer behaviour are affected in consumer trust first, and the trust are come from consumers organic information collection ability. The ability affects consumer perceived risk, organic cognizance, goods classification and process-based trust etc., along with another one done with the Howard/CDM (Consumer Decision Model), a information variable stimulation, cause perception theory to agree, without prior consultation, and happen to hold the same view in the results they provided.
Finally, in the consumers of organic farm straight camp organic store, with other circuit specialized cognition, the circuit choice, with in the good expense interaction anticipated comparison, the organic farm straight camp organic store, respectively by 54.58%, 39.30% and 31.44%, is higher than is listed the second, the syndicate organic store 27.51%, 28.38% and 21.83% very many, is in harmony with this research institute to want the discussion goodwill of advantage base and the supposition the organic farm straight camp organic store.