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Journal articles on the topic 'Consumer behaviour – Research'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 January 2023

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1

Badowska, Sylwia, and Anna Rogala. "Consumer Innovation and Senior Consumers’ Behaviour – Research Results." Problemy Zarzadzania 59, no. 2/1 (2016): 204–23. http://dx.doi.org/10.7172/1644-9584.59.13.

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KARAMAN, Davut, and Murat SARIKAN. "Bibliometric Analysis of Consumer Behaviour Research Conducted During the Covid-19 Pandemic Period." Alanya Akademik Bakış 6, no. 3 (2022): 2943–59. http://dx.doi.org/10.29023/alanyaakademik.1141274.

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In recent years, the Covid-19 pandemic has brought with it changes in consumer behaviour. The purpose of this article is to examine the evolution and trends of consumer behaviour research during the Covid-19 pandemic period. The publications written on the subject of “covid” from the WoS database with the words “consumer behaviour” or “consumer behavior” in their titles were scanned in the business and management category, limiting the years 2020, 2021 and 2022. A total of 642 accessed publications were subjected to bibliometric analysis using the CiteSpace 6 program. The findings show that th

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Marbun, Desyanti, Basuki Sigit Priyono, and Melli Suryanty. "ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)." Jurnal AGRISEP 3, no. 2 (2015): 215–26. http://dx.doi.org/10.31186/jagrisep.14.2.215-226.

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The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended for consumers who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color,

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Shalsabella Putri, Arini, and Marzura Ibrahim. "PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)." KAGANGA KOMUNIKA: Journal of Communication Science 2, no. 2 (2020): 68–77. http://dx.doi.org/10.36761/kagangakomunika.v2i2.830.

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Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every

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Onel, Naz, and Avinandan Mukherjee. "Understanding environmentally sensitive consumer behaviour: an integrative research perspective." World Journal of Entrepreneurship, Management and Sustainable Development 11, no. 1 (2015): 2–16. http://dx.doi.org/10.1108/wjemsd-07-2014-0021.

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Purpose – The potential underlying causal factors of environmental behaviours have been examined from various theoretical angles by mostly focusing on individual motivations in the literature. The purpose of this paper is to develop a conceptual model based on an integrative approach to better understand eco-sensitive consumer behaviours and their predictors. Design/methodology/approach – The paper reviews distinct theoretical approaches and, based on the integrative perspective, develops a model using the framework of the goal framing theory (GFT). Findings – On the basis of the GFT, the auth

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Narula, Sapna A., and Anupriya Desore. "Framing green consumer behaviour research: opportunities and challenges." Social Responsibility Journal 12, no. 1 (2016): 1–22. http://dx.doi.org/10.1108/srj-08-2014-0112.

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Purpose – This paper aims to investigate existing research in green marketing with special reference to consumer behaviour and identify challenges both in practice and research, offering valuable insights for both the communities. While reviewing the existing literature in the paper, the authors define the scope of green marketing as a standalone discipline and discuss all aspects of green consumer behaviour and present opportunities for researchers. Design/methodology/approach – A thorough literature search in leading academic journals related to the scope of this paper was conducted through

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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.

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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in

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Hartmann, Patrick, Vanessa Apaolaza, and Clare D’Souza. "The role of psychological empowerment in climate-protective consumer behaviour." European Journal of Marketing 52, no. 1/2 (2018): 392–417. http://dx.doi.org/10.1108/ejm-01-2017-0080.

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Purpose This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection. Design/methodology/approach Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients. Findings Psych

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Dumitrescu, Luigi, and Mircea Fuciu. "Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research." Studies in Business and Economics 10, no. 1 (2015): 66–76. http://dx.doi.org/10.1515/sbe-2015-0005.

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Abstract The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holid

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Sheoran, Monika, and Divesh Kumar. "Conceptualisation of sustainable consumer behaviour: converging the theory of planned behaviour and consumption cycle." Qualitative Research in Organizations and Management: An International Journal 17, no. 1 (2021): 103–35. http://dx.doi.org/10.1108/qrom-05-2020-1940.

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PurposeThis article attempts to explore the theoretical model and structural dimensions of sustainable consumer behaviour to develop a “sustainable consumer behaviour scale” for sustainable electronic products. Further, this study has tried to elaborate sustainable consumer behaviour by considering the complete consumption cycle which includes purchase, usage and disposal of the sustainable electronic products.Design/methodology/approachThe theory of planned behaviour (TPB) has been employed to understand the multidimensional nature of sustainable consumer behaviour with the help of qualitativ

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Géci, Andrej, Ľudmila Nagyová, Stanislav Mokrý, and Jana Rybanská. "Investigation of consumer behaviour at selected market commodity." Potravinarstvo Slovak Journal of Food Sciences 13, no. 1 (2019): 925–32. http://dx.doi.org/10.5219/1230.

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Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors (cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the pr

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Steluta, Vlad (Uta) Daniela. "Modelling Research on Consumer Attitude Toward Car Brands." International Journal of Sustainable Economies Management 3, no. 2 (2014): 1–15. http://dx.doi.org/10.4018/ijsem.2014040101.

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A quantitative research of consumer behaviour usually takes under consideration the following processes: perception, information/ learning, motivation, attitude and actual behaviour. From all this dynamic processes that define consumer behaviour, attitude is the one process relatively stable in time, with a very strong affective and cognitive component. In attempt to model attitude research one need to take under consideration external factors that influence attitude formation as well as this attitude influences the consumers buying decision. In order to particularize the research it was chose

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Royo-Vela, Marcelo, and Ákos Varga. "Unveiling Neuromarketing and Its Research Methodology." Encyclopedia 2, no. 2 (2022): 729–51. http://dx.doi.org/10.3390/encyclopedia2020051.

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Neuromarketing is the union of cognitive psychology, which studies mental processes, neurology and neurophysiology, which study the functioning and responses of the brain and body physiology to external stimuli, and marketing, which studies valuable exchanges, to explain marketing effects on customers’ and consumers’ behaviours and on buying and decision processes. It includes a set of research techniques that, by observing and evaluating how the brain and other body parts respond, avoids possible biases and provides truthful and objective information on consumer subconscious. The term “consum

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Nagyová, Ľudmila, Andrej Géci, and Elena Horská. "Consumer preferences and decision-making determinants for the purchase of sheep's milk and its products." Potravinarstvo Slovak Journal of Food Sciences 14 (August 28, 2020): 673–81. http://dx.doi.org/10.5219/1424.

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When observing consumer behaviour, we find that the consumer carries out the process of purchasing decisions under the influence of several factors. These factors come from the external environment, from its individual characteristics, and also from the specific purchasing situation. The above facts show that consumer preferences and understanding of the behaviour is a very demanding process. This is mainly because consumers may behave differently, i.e. they may have different consumer behaviours that depend on their needs and desires. Therefore, it is necessary to know the factors that influe

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Lunia, Palak. "Online Consumer Behaviour Analysis using Python." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (2021): 1171–74. http://dx.doi.org/10.22214/ijraset.2021.35154.

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This technology is growing day by day,it has developed from a big room to single palm and time consume to the consumer. This essay reviews the course of consumer behaviour analysis, a research programme that employs the finding and principles of behavioural research to elucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrated a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practices rather than to examine the potential of

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Kaliyaperumal, N., and R. Bhuvaneswari. "A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO HOME APPLIANCES IN NAGAPPATTINAM TOWN." International Journal of Advanced Research 10, no. 01 (2022): 496–99. http://dx.doi.org/10.21474/ijar01/14066.

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Marketing and consumer behaviour are so closely related that the study of consumer behaviour can be said to be the first step in refined marketing. Consumer behaviour study and consumer research are important allies of the marketer. The present study Consumer behaviour - A study with reference to home appliances is aimed analyzing the role of consumers involving pre-purchase activities and making the final decision. Consumer behaviour is the corner stone of marketing strategy. Business units aiming at increasing sales must understand the behaviour of consumers. A sample of 150 respondents poss

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Hằng Nga, Nguyễn Thị. "Organic food purchasing behavior of young consumers: the role of enviromental concern." Hue University Journal of Science: Economics and Development 126, no. 5B (2017): 59. http://dx.doi.org/10.26459/jed.v126i5b.4114.

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<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positiv

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Tupikovskaja-Omovie, Zofija, and David Tyler. "Clustering consumers' shopping journeys: eye tracking fashion m-retail." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (2020): 381–98. http://dx.doi.org/10.1108/jfmm-09-2019-0195.

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PurposeDespite the rapid adoption of smartphones among digital fashion consumers, their attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This suggests that understanding how mobile consumers use smartphones for fashion shopping is important in developing digital shopping platforms that fulfil consumer' expectations.Design/methodology/approachFor this research, mobile eye-tracking technology was employed in order to develop unique shopping journeys for 30 consumers, using fashion retailers' websites on smartphones, documenting their differences and similarit

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Le, Tri D., and Tai Anh Kieu. "Ethically minded consumer behaviour in Vietnam." Asia Pacific Journal of Marketing and Logistics 31, no. 3 (2019): 609–26. http://dx.doi.org/10.1108/apjml-12-2017-0344.

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Purpose Consumer ethics in Asia has attracted attention from marketing scholars and practitioners. Ethical beliefs and judgements have been predominantly investigated within this area. Recent research argues for consumer ethics to be measured in terms of behaviours rather than attitudinal judgements, due to a potential pitfall of attitudinal scales, which researchers often refer to as an attitude–behaviour gap. Accordingly, the purpose of this paper is to examine the dimensions of ethically minded consumer behaviour (EMCB) in an Asian emerging market context. Design/methodology/approach A surv

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Papp-Bata, Á., and Z. Szakály. "The relationship between the motivators and barriers of health behaviour and consumer attitudes towards functional food." Acta Alimentaria 49, no. 3 (2020): 287–94. http://dx.doi.org/10.1556/066.2020.49.3.7.

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Due to the shift in consumer behaviour, the proportion of well informed, conscious consumers has been growing steadily, and functional foods with their capacity to protect health have been gaining more and more ground. To achieve market success in the field of functional foods, producers should be able to communicate information effectively concerning health issues and their newly developed product should indeed meet consumer expectations. The aim of our study was to identify and define the components of the dimensions of consumer attitudes in Hungary together with the barriers and motivators

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Rice, Bradley, and Bisola Williams. "Cryptoassets consumer research points to ignorance and risky behaviour." Journal of Investment Compliance 20, no. 3 (2019): 23–24. http://dx.doi.org/10.1108/joic-05-2019-0029.

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Purpose To review the findings of the Financial Conduct Authority's consumer research on cryptoassets. Design/methodology/approach Summarises the FCA's research and draws on other recent cryptoasset papers/announcements. Findings The research finds consumers do not understand crytpoassets well, and not many of them buy them; those that do see them as a fast track to wealth. Practical implications This research will further inform the approach the FCA eventually takes in clarifying the regulatory perimeter for cryptoassets. Originality/value Summary by experts in the field.

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Manuere, Henry Takudzwa, Lovemore Chikazhe, and Josphat Manyeruke. "THEORETICAL MODELS OF CONSUMER BEHAVIOUR: A LITERATURE REVIEW." International Journal of Education Humanities and Social Science 05, no. 02 (2022): 105–12. http://dx.doi.org/10.54922/ijehss.2022.0368.

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The purpose of this study is to present the evolution of theories that have influenced consumer buying decision processes in a unique way. Consumer behaviour is the study of how individual customers or groups of organisations, select, buy, use, and dispose ideas, goods and services to satisfy their needs and wants. Marketers use theories of consumer behaviour to explain how consumers behave and to segment the market for consumers. Marketers make use of several theories of consumer behaviour, namely, traditional theories and contemporary theories. Traditional theories are based on economic prin

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Hardey, Mariann. "Generation C: Content, Creation, Connections and Choice." International Journal of Market Research 53, no. 6 (2011): 749–70. http://dx.doi.org/10.2501/ijmr-53-6-749-770.

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This paper reports the findings from an in-depth, exploratory research project designed to understand how consumers create, use and behave in response to content on consumer review websites. Based on data from members of a consumer review site, it seeks to capture the experiences and behaviours of consumers, and to convey their voice as users of social media and other digital sources. Consumers, who are part of Generation C, constitute a significant proportion of the membership on consumer review websites. In this paper, the nature of this generational category is discussed and situated within

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Annamalai, Balamurugan, and Sanjeev Varshney. "Practical Implications in Popular Consumer Behaviour Research." Marketing Review 18, no. 3 (2018): 322–43. http://dx.doi.org/10.1362/146934718x15445233736770.

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Despite the frequent calls to bridge the academic-practitioner divide by making academic research easily comprehensible to practitioners, there are minimal discernible advances in this direction. The objective of this study is to identify the popular trends in academic research and establish the relevance of scholarly works for managerial action. The study initially scrutinises the prominent topics in consumer behaviour between 2005-2016 using subject terms and the Google Scholar (GS) ranking of the reviewed papers. Following which, correspondence analysis is carried out on the themes to check

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Majeed, Muhammad H. "Pragmatist Inquiry in to Consumer Behaviour Research." Philosophy of Management 18, no. 2 (2018): 189–201. http://dx.doi.org/10.1007/s40926-018-0103-4.

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Shepherd, Richard. "Food, Consumer Behaviour and Health Research Centre." Nutrition Bulletin 26, no. 1 (2001): 63–65. http://dx.doi.org/10.1046/j.1467-3010.2001.00108.x.

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Filipovic, Jelena. "Methodological aspects of children's consumer behaviour research." Marketing 42, no. 2 (2011): 97–105. http://dx.doi.org/10.5937/markt1102097f.

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Ziyadin, Sayabek, Raigul Doszhan, Alex Borodin, Aizhan Omarova, and Aigerim Ilyas. "The role of social media marketing in consumer behaviour." E3S Web of Conferences 135 (2019): 04022. http://dx.doi.org/10.1051/e3sconf/201913504022.

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This article looks at recently published research on social media consumers. Five topics are highlighted: consumer digital culture, responses to digital advertising, the impact of social media on consumer behavior, mobile environments, and online rumors (WOM). The articles examines how consumers experience, are influenced and are influenced by the digital environment they are in as part of their daily lives. Much remains to be understood, and existing knowledge tends to focus disproportionately on WOM, which is only part of the digital consumer experience. Several avenues for future research h

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Veselá, Jitka, and Robert Zich. "The Country-of-Origin Effect and its Influence on Consumer’s Purchasing Decision." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63, no. 2 (2015): 667–73. http://dx.doi.org/10.11118/actaun201563020667.

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The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect

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Khandelwal, Utkal, Seemant Kumar Yadav, and Yogesh Kumar. "Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers." International Journal of Online Marketing 10, no. 1 (2020): 1–14. http://dx.doi.org/10.4018/ijom.2020010101.

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E-commerce business is increasing at a huge speed in India but still bigger cake is in the hand of offline retailers. Because of the easy accessibility of internet, a unique kind of consumer behaviour has been seen where the consumer searches products and information through internet and then purchases offline. This article accesses the factors why consumers research online and purchase offline. The objective of this study is measuring attitude towards ROPO behaviour. For this, a survey method has been used and data was collected online and offline. The principal component factor analysis tech

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Zalega, Tomasz. "Rational And Methods Of Research Into Consumer Market Behaviour." Equilibrium 7, no. 4 (2012): 77–99. http://dx.doi.org/10.12775/equil.2012.028.

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The issue of rationality of consumption and consumer behavior becomes more and more relevant in today’s economy. The objective of this article is to analyze the rationality of consumer behaviors in the market from the point of view of various economic schools, using classical methods as well as the concept of ecological rationality which is more akin to an institutional approach. The article also addresses important, selected aspects concerning certain approaches and methods used in research on rationality of consumer behaviors in the market. Particular attention is paid to the problem of rati

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Greer, Dominique A. "Defective co-creation." European Journal of Marketing 49, no. 1/2 (2015): 238–61. http://dx.doi.org/10.1108/ejm-07-2012-0411.

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Purpose – This study aims to explore the scope of consumers’ defective co-creation behaviour in professional service encounters. One of the founding premises of service-dominant logic (Vargo and Lusch, 2004, 2008) is that consumers co-create the value they derive from service encounters. In practice, however, dysfunctional consumer behaviour can obstruct value co-creation. Extant research has not yet investigated consumers’ defective co-creation behaviour in highly relational services, such as professional services, that are heavily reliant on co-creation. Design/methodology/approach – To inve

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Chivu, Raluca Giorgiana, Ivona Stoica, Mihai-Cristian Orzan, and Andra-Victoria Radu. "New trends in marketing mix strategies for digital consumer behaviour." New Trends and Issues Proceedings on Humanities and Social Sciences 5, no. 2 (2018): 89–95. http://dx.doi.org/10.18844/prosoc.v5i2.3658.

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The marketing mix is the first step in establishing a lasting relationship between the company’s offer and the final consumer. From the product to the price meeting the needs and allows the consumer to buy, the placement and the promotion have received increasing importance. Also, when we think of an online environment where the consumer can be found, smartphones—consumer mobile journey, online TV advertising on Netflix and YouTube a.s.o. This paper aims to identify the element of the marketing mix with the highest impact on the final consumer buying decisions. For this, we have conducted a qu

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Švecová, Jana, and Pavla Odehnalová. "The determinants of consumer behaviour of students from Brno when purchasing organic food." Review of Economic Perspectives 19, no. 1 (2019): 49–64. http://dx.doi.org/10.2478/revecp-2019-0003.

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Abstract The subject of this paper is the analysis of consumer behaviour in the organic market, focused on the behavior of students from Brno. Our study brings information which can potentially be used for further research and will also be useful for organizations with a practical interest in the production sale and distribution of organic food. To investigate the influence of the various factors was used the extended model of Theory of Planned Behaviour (TPB). In the current concept, there is no research in the Czech Republic that would apply the approach of Yadav and Pathak (2016) to examine

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Amin, Hanudin. "Consumer behaviour of Islamic home financing." Humanomics 33, no. 4 (2017): 517–48. http://dx.doi.org/10.1108/h-12-2016-0102.

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Purpose The purpose of this study is to examine the contributing factors that affect consumer behaviour of Islamic home financing in Malaysia. The effects of perceived religiosity on property, perceived Islamic debt principle and perceived maqasid on homeownership on consumer behaviour are examined. Furthermore, the effects of perceived religiosity and consumer behaviour on religious satisfaction are also investigated. Design/methodology/approach Using the theory of Islamic consumer behaviour (TiCB) as a baseline theory identified from the literature, this study proposes a conceptual model of

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Zalega, Tomasz. "SMART SHOPPING IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)." Acta Scientiarum Polonorum. Oeconomia 16, no. 3 (2017): 101–10. http://dx.doi.org/10.22630/aspe.2017.16.3.38.

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The observed demographic changes involving mainly progressive ageing of the Polish population are leading to increased market importance of the senior consumer segment. More and more seniors are following new consumer trends, including smart shopping. The article aims to provide some insight into smart shopping, as well as to outline the factors influencing the dissemination of such shopping behaviours, with a broader reference to consumer behaviours of Polish seniors. The first part very synthetically explains the concept and key determinants of the smart shopping consumer trend. The next sec

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Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.

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Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural e

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Cant, Michael Colin, Johannes Arnoldus Wiid, and Leanne Manley. "Counterfeit luxury fashion brands: Consumer purchase behaviour." Corporate Ownership and Control 11, no. 3 (2014): 175–83. http://dx.doi.org/10.22495/cocv11i3c1p4.

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The act of counterfeiting products has grown at an extraordinary rate within the last two decades and is largely viewed around the world as a social, political and economic issue. Previous research mostly focused on the supply aspects of the counterfeit industry, with little research focusing on consumer demand for such merchandise and even less attention is given to South African consumers’ demand and behaviour thereof The purpose of this article was therefore to describe South African consumers’ purchase behaviour towards counterfeit luxury fashion branded products. The findings revealed tha

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Timpanaro, Giuseppe, Claudio Bellia, Vera Teresa Foti, and Alessandro Scuderi. "Consumer Behaviour of Purchasing Biofortified Food Products." Sustainability 12, no. 16 (2020): 6297. http://dx.doi.org/10.3390/su12166297.

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In light of increasing attention on biofortified products from the institutional, scientific and industrial worlds, we investigate consumer knowledge, consumer choice, the relationship between consumer choice and lifestyles, willingness to pay, and factors influencing consumer groups regarding biofortified foods. Complicating the matter is the lack of a clear definition of biofortified foods in the last proposal of the Codex Alimentarius Commission dated 26 November 2018. Research has shown the importance of market information and variables related to lifestyle, socio-demographic characteristi

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REISCH, LUCIA A., and MIN ZHAO. "Behavioural economics, consumer behaviour and consumer policy: state of the art." Behavioural Public Policy 1, no. 2 (2017): 190–206. http://dx.doi.org/10.1017/bpp.2017.1.

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AbstractCounter to the traditional assumption of neoclassical economics that individuals are rationalHomo oeconomicithat always seek to maximize their utility and follow their ‘true’ preferences, research in behavioural economics has demonstrated that people's judgements and decisions are often subject to systematic biases and heuristics, and are strongly dependent on the context of the decision. In this article, we briefly review the transition of research from neoclassical economics to behavioural economics, and discuss how the latter has influenced research in consumer behaviour and consume

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Ismajli, Ali, Besime Ziberi, and Ardita Metushi. "The impact of neuromarketing on consumer behaviour." Corporate Governance and Organizational Behavior Review 6, no. 2 (2022): 95–103. http://dx.doi.org/10.22495/cgobrv6i2p9.

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One of the biggest interests for companies in today’s market is considered consumer preference, why they make the choice of one product over another. The main aim of this study is to analyse the impact of neuromarketing in the process of identifying the preferences and needs of consumers. Neuromarketing tools provide insights into measuring the effectiveness of advertising campaigns in making an impact on the consumers in online retailing (Singh, 2020). In this study, neuromarketing has been analyzed, understanding the structure of the brain and its functions, the importance of perception, as

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Muhamad, Nazlida, Vai Shiem Leong, and Dick Mizerski. "Consumer knowledge and religious rulings on products." Journal of Islamic Marketing 7, no. 1 (2016): 74–94. http://dx.doi.org/10.1108/jima-08-2014-0056.

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Purpose – This study aims to provide insights on the influence of Muslim consumers’ knowledge on products subjected to contemporary fatwa ruling and their subsequent cognitive and behavioural responses. Design/methodology/approach – MANOVA and MANCOVA were used to examine the influence of religious orientation on young Malaysian Muslims’ product knowledge, and the extent of religious orientation and gender on Muslim consumers’ attitude and behaviour towards three contemporary fatwa rulings of products. Findings – Respondents’ religious orientation differentiates their knowledge on fatwa prohib

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Maukeno, Angel V. A. P., Henny S. Taroreh, and Aneke Y. Punuindoong. "Pengaruh Kebudayaan, Sosial, Pribadi, dan Psikologi Terhadap Keputusan Konsumen dalam Penggunaan Grab Car pada Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi Manado." JURNAL ADMINISTRASI BISNIS 9, no. 2 (2019): 46. http://dx.doi.org/10.35797/jab.9.2.2019.24603.46-51.

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The purpose of this research is to know the existence of factors influence a company's marketing, personal, social, cultural and psychological effects are significant for consumer behaviour in the use of Grab Car. Consumer behavior is a process undertaken by someone in finding, buying, using, evaluating, and disposing of a product or service after it is consumed, the study was conducted at the Faculty of social and political sciences of the University of Sam Ratulangi Manado by taking 100 students as the respondent. Withdrawal methods used is the sample Random Sampling with data analysis using

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Haro, Andrian. "ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIK." JRMSI - Jurnal Riset Manajemen Sains Indonesia 6, no. 1 (2015): 479. http://dx.doi.org/10.21009/jrmsi.006.1.08.

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ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIKAndrian HaroFakultas Ekonomi Universitas Negeri Jakartae-mail: andrianharo@feunj.ac.idABSTRACTThe objective of this research is to examine the consumer purchase intention of natural and organic shampoo products based on the Theory of Planned Behavior (TPB). Specifically, this research considers that consumer values as antecedents of consumers’ attitude toward buying natural and organic shampoo products. A survey was conducted with many respondents from graduate students of Magister Management, Trisakti University, Jakarta, and str

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Lončarić, Dina, Elena Dujmić, and Greta Krešić. "Assessment of the intention to consume farmed fish using the theory of planned behaviour." Zbornik Veleučilišta u Rijeci 9, no. 1 (2021): 1–17. http://dx.doi.org/10.31784/zvr.9.1.1.

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One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes,

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Satish, Kavya, Abhishek Venkatesh, and Anand Shankar Raja Manivannan. "Covid-19 is driving fear and greed in consumer behaviour and purchase pattern." South Asian Journal of Marketing 2, no. 2 (2021): 113–29. http://dx.doi.org/10.1108/sajm-03-2021-0028.

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PurposeThis research aims to study the recent changes in consumer behaviour and purchase pattern during the Covid-19 pandemic. Covid-19 pandemic has forced consumers to stockpile, which has its own consequences. The article proposes the importance of “minimalism in consumption” to avoid greed in consumer behaviour.Design/methodology/approachThe data are collected from consumers across India using an online survey during the first lockdown from March 2020 to May 2020. A simple random sampling technique is used for data collection, and the collected data are analysed using SPSS version 26.Findin

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Chinomona, Richard. "An Empirical Examination Of The Predictors Of Consumer Compulsive Buying As An Impulse Control Disorder Not Otherwise Specified: A Branding Perspective." Journal of Applied Business Research (JABR) 29, no. 6 (2013): 1689. http://dx.doi.org/10.19030/jabr.v29i6.8207.

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While researches on consumer compulsive behaviour as a psychiatric problem have been steadily increasing, they seem to be a paucity of studies that investigate compulsive buying behaviour from a branding perspective. The present research is an attempt to fill this gap by examining the relative influence of four antecedents of compulsive buying behaviour - brand experience, brand satisfaction, brand trust and brand attachment on consumer compulsive buying behaviour, using a sample of consumers in Gauteng Province of South Africa. The central argument of this paper is that consumer compulsive bu

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Renzi, Maria Francesca, Veronica Ungaro, Laura Di Pietro, Roberta Guglielmetti Mugion, and Maria Giovina Pasca. "Agenda 2030 and COVID-19: A Young Consumer’s Perception of Sustainable Consumption." Sustainability 14, no. 23 (2022): 15627. http://dx.doi.org/10.3390/su142315627.

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COVID-19 threatens sustainable development and is a potential opportunity for downsizing the consumer economy. The virus’s impacts on society are still unclear and additional contributions are required to investigate its effects on sustainable consumer behaviours. The paper aims to evaluate consumers’ awareness regarding the emergency impacts on the 2030 Agenda SDGs achievement and sustainable consumption (SDG 12) in terms of societal and environmentally responsible behaviour. A qualitative study is planned to reach the research goal and 133 in-depth consumer interviews are performed. The samp

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Skawińska, Eulalia. "INNOVATIVE AND SOCIALLY RESPONSIBLE CONSUMER BEHAVIOUR IN PARADIGM OF CIRCULAR ECONOMY – A RESEARCH MODEL." Acta Scientiarum Polonorum. Oeconomia 18, no. 3 (2019): 83–90. http://dx.doi.org/10.22630/aspe.2019.18.3.35.

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The following paper is innovative and based on the premise that consumers play a vital role in the development of the economy in Poland. Its structure, in addition to introduction and summary, consists of two parts: cognitive and practical. The research question is: Can consumer influence the implementation of the principles of circular economy in Poland towards their faster and more efficient application? The aim of the paper is to offer a theoretical model for research and stimulation of changes in consumer behaviour towards an innovative and socially responsible consumer action (CnSR). We u

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Smyczek, Sławomir, Giuseppe Festa, Matteo Rossi, and Alberto Mazzoleni. "Contextual complexity in business relationships within the input-output model – evidence of misbehaviour in grocery stores in Poland." British Food Journal 122, no. 11 (2020): 3601–21. http://dx.doi.org/10.1108/bfj-12-2019-0894.

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PurposeThe emerging disintegrative processes of transitional economies are influencing companies’ business models in terms of consumer behaviour, especially food markets, which offer usual, common and traditional consumer products. Beyond investigating potential consumer misbehaviour, a further aim of this study is the building of a theoretical-descriptive model for consumer misbehaviour in food markets, which could influence the contextual complexity in business relationships, as well as the management of raw materials, services acquisition and final product sales. The research applies the “i

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