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Dissertations / Theses on the topic 'Consumer behaviour'
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Martínez, Bárbara, and Sara Pérez. "Consumer Behaviour." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1595.
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<p>The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.</p>
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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.
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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.
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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.<br>Thesis (PhD Doctorate)<br>Doctor of Philosophy (PhD)<br>School of Marketing<br>Full Text
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Lourenço, Jacqueline Areal. "Children consumer behaviour field lab: the Nestum consumer." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10285.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The goal of this work project is to help Nestum understand its consumers as to better comprehend the needs, tastes and routines of the target consumer, children with ages between 6 and 10.
Knowing one's consumers is vital to stay relevant and also understand how to innovate and differentiate in a day and age where private labels are increasingly becoming consumed which has a negative impact on brands such as Nestum.
Additionally with the ever more diverse and connected worlds, cultures and habits are being changed which affect how, when and what products are consumed.
In conclusion, the main goal of this work project is to understand what children are eating, what are their routines and habits as to help Nestum remain relevant as a brand with a strong cultural attachment in Portugal.
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Abu, Hasan Zuha. "Interpreting green consumer behaviour : an exploratory examination of Cardiff consumers." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/24494/.
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Despite the popularity of consumers‘ environmental behaviour choices, little research has been forthcoming which analyzes green behaviour across different situations in a systematic way. A particularly relevant stream of research to explain the situational effect on consumer environmental behaviour is the Behavioural Perspective Model (BPM). A key insight of the BPM is of the anticipated benefit consumers acquire and the impact of the environment that surrounds consumer choice. The aim of the research is to interpret consumer environmental behaviour across different situations in a systematic way by using the BPM. Due to the exploratory nature of the study, a mixed method approach was used among Cardiff consumers. The first study involved standardized open-ended interviews (N=30). Panel experts were also invited to take part in the BPM Contingency Definition Test. The second studies were conducted via survey (N=200), which provided data on 1,600 consumer situations. The findings from the consumers‘ verbal responses to descriptions of eight consumer environmental situations confirm the predictions raised by the BPM interpretation of consumer choice. Mehrabian and Russell‘s affective (Pleasure, Arousal, Dominance) and behavioural variables (Approach and Avoidance) showed significant main effects. The one-way ANOVA and Tukey‘s HSD analysis provide support for the patterns of the affective and behavioural variables for the BPM contingencies categories. Furthermore, the actual differences in the variables means scores of the groups were large (eta squared = between 0.1 and 0.4). The discriminant analysis justified the predicted capability of the BPM. Two-way interaction effects between affective variables were also identified. In summary, this study shows that the application of the model is not only empirically limited to familiar themes of consumer research but also applicable to different consumer environmental behaviours.
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Whiting, Philip. "Can Changes to Product Behaviour Alter Consumer Behaviour?" Thesis, Griffith University, 2014. http://hdl.handle.net/10072/366234.
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Is it possible to alter the nature of consumer behaviour towards social responsibility and desirable sustainable products through the design of the “behaviour” of consumer-based -products using an ontological design process? That is using styling or a look and feel design methodology that was originally developed during the 1940’s with the advent of Industrial Design in the United States of America to counter under-consumption.
The look & feel of a product provides a perceived expectation with regards to what the ‘product’ does and its meaning, that is to say we have certain expectations when we first view a product, beyond simply being aesthetic and pleasing to the eye. The sophistication of the service based design industry today to create desirable products is greater than ever, however these ‘throw away products’ has created an attitude of a ‘throw-away’ consumer society at the same time.
The hypothesis is that product behaviour is related to product performance or the ability of a designed product to do what it is supposed to do, including its ease of use, intuitiveness, the reliability and quality of the product and the materials from which it is constructed. In addition what the design of a product as shape and form means to the consumer on different levels. Product behaviour is also about meaning, social and otherwise and functions at a much deeper level than that of superficial two-dimensional graphic branding as used for marketing and advertising. This is called three-dimensional branding or coding, where product behaviour is not simply restricted to its actual performance, but also has a direct influence upon the consumer response to product in terms of desire, need and want.
Can the design of product and product behaviour be redeployed to address the crisis in over-consumption?<br>Thesis (PhD Doctorate)<br>Doctor of Philosophy (PhD)<br>Queensland College of Art<br>Arts, Education and Law<br>Full Text
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Hasslinger, Anders, Selma Hodzic, and Claudio Opazo. "Consumer Behaviour in Online Shopping." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4715.
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<p>The Internet has developed into a new distribution channel and online</p><p>transactions are rapidly increasing. This has created a need to understand how</p><p>the consumer perceives online purchases.</p><p>The purpose of this dissertation was to examine if there are any particular</p><p>factors that influence the online consumer. Primary data was collected through</p><p>a survey that was conducted on students at the University of Kristianstad.</p><p>Price, Trust and Convenience were identified as important factors. Price was</p><p>considered to be the most important factor for a majority of the students.</p><p>Furthermore, three segments were identified, High Spenders, Price Easers and</p><p>Bargain Seekers. Through these segments we found a variation of the different</p><p>factors importance and established implications for online book stores.</p>
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Jeub, Lucas G. S. "Networks, communities, and consumer behaviour." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:15a20771-8844-4b01-b187-0b8d411bc457.
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Networks are an abstract representation of connections (the "edges") between entities (the "nodes"). One can represent many different types of data in this way, including many social, biological, technological and physical systems. Examples we discuss in this thesis include networks of friendship ties between individuals on Facebook, coauthorship networks between scientists, and similarities in voting patterns between members of the US Congress. Analysing intermediate-sized (or "meso-scale") features often reveals insights about a network's structure and function. A particular type of meso-scale feature are "communities", where one typically thinks of a community as a set of nodes that is particularly "well-connected" internally but has "few" connections to other nodes in a network. A complementary interpretation of a community is as a set of nodes that "trap" a diffusion-like dynamical process for a "long" time. Based on this dynamical interpretation, we investigate "size-resolved community structure" in networks by identifying bottlenecks of locally-biased dynamical processes that start at seed sets of nodes. By sampling many different local communities for different seeds and different strengths of the locality bias of the dynamical process, we obtain a picture of the way communities at different size scales compare in a network. This "size-resolved community structure" provides a signature of community structure in a network and its qualitative features are related to the way local communities combine to form the larger scale structure of a network. For many data sets, ordinary networks are not sufficient to represent the detailed connectivity patterns. For example, connections often evolve over time and one may have different types of connections between the same entities. Multilayer networks provide a framework to represent these different types of situations. The perspective of communities as bottlenecks to dynamical processes extends in a natural way to multilayer networks and we use it to illustrate that two types of random walk on a multilayer network that have been used as the basis for identifying communities in a multilayer network correspond to very different notions of what it means for a set of nodes to be a good multilayer community. This exemplifies the need for multilayer benchmark networks with known community structure to compare the ability of different methods to identify intuitive community structure. We propose a method for generating benchmark networks with general multilayer structure and use it as the basis for a preliminary comparison of different multilayer community detection methods. Finally, we use multilayer community detection to analyse survey data about people's perception of their hair. One key advantage of this type of data compared to most traditional network data sets is that we have a large number of potential explanatory variables that we can use to interpret the results of identifying communities which allows us to identify some potentially interesting hypothesis.
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Dizdarevic, Goran. "Data Fusion for Consumer Behaviour." Thesis, KTH, Matematisk statistik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209247.
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This thesis analyses different methods of data fusion by fitting a chosen number of statistical models to empirical consumer data and evaluating their performance in terms of a selection of performance measures. The main purpose of the models is to predict business related consumer variables. Conventional methods such as decision trees, linear model and K-nearest neighbor have been suggested as well as single-layered neural networks and the naive Bayesian classifier. Furthermore, ensemble methods for both classification and regression have been investigated by minimizing the cross-entropy and RMSE of predicted outcomes using the iterative non-linear BFGS optimization algorithm. Time consumption of the models and methods for feature selection are also discussed in this thesis. Data regarding consumer drinking habits, transaction and purchase history and social demographic background is provided by Nepa. Evaluation of the performance measures indicate that the naive Bayesian classifier predicts consumer drinking habits most accurately whereas the random forest, although the most time consuming, is preferred when classifying the Consumer Satisfaction Index (CSI). Regression of CSI yield similar performance to all models. Moreover, the ensemble methods increased the prediction accuracy slightly in addition to increasing the time consumption.<br>I den här uppsatsen undersöks olika metoder för data fusion genom att anpassa ett antal statistiska modeller till empirisk konsument data och evaluera modellernas prestationsnivå med avseende på ett antal statistiska mått. Syftet för modellerna är att prediktera affärsrelaterade konsumentvariabler. I denna rapport har konventionella metoder såsom beslutsträd, linjära modeller och metoden med de närmsta grannarna föreslagits samt enkelskiktade neurala nätverk och den naiva bayesianska klassificeraren. Vidare har även ensemble metoder för både klassificeringar och regressioner undersökts genom att minimera korsentropin och RMSE av predikterade utfall med den iterativa icke-linjära optimeringsalgoritmen BFGS. Tidskonsumtion för modellerna och metoder för selektion av prediktorer har också diskuterats i rapporten. Data gällande konsumenternas alkoholvanor, transaktion- och köphistorik samt social demografiska bakgrund har försetts av Nepa. Evaluering av prestationsmåtten visar att den naiva bayesianska klassificeraren ger de mest precisa prediktionerna av konsumenternas driksvanor medan random forest, fastän den mest tidskrävande, är föredragen vid klassifiering av Nöjd Kund Index (NKI). Regression av NKI resulterade i likartad prestations nivå för samtliga modeller. Ensemble-metoderna gav en lätt ökning av prediceringsprecision samt en ökad tidskonsumtion.
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Duh, Helen Inseng. "Money attitudes and materialism among generation Y South Africans: a life-course study." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008612.
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Materialism has long been a subject of interest to researchers. More negative than positive consequences have been reported from studies on the lifestyles of materialists. For example, increased consumer and credit card debt, shrinking saving rates, increased number of consumers filing for bankruptcy, lower levels of life satisfaction and the depletion of natural resources are reported to be emanating from the increasing levels of materialism in societies. It is thus important to investigate the factors that can be implicated for the growth of materialism. Most of the studies attempt to explain materialism at a given point in time in isolation of the events people have experienced in their early life or childhood. Realizing that this practice is a shortcoming in consumer research, there is a call that consumer behaviour, such as materialism, be studied as a function of past life experiences using the life-course approach. While few studies have applied this approach to understanding materialism, little is known about the psychological processes that link childhood family structure to materialism. It is against this background that this study used the life-course approach to study how childhood family structure affects materialism through psychological processes of perceived family resources (tangible and intangible), perceived stress from the disruptive family events, and money attitudes of Generation Y South Africans. The study also assessed the moderating role of money attitudes on the relationship between childhood family experiences and materialism. Money attitude dimensions of status, achievement, worry, security and budget were introduced to broaden the life-course study of materialism because they are reported to begin in childhood, to remain in adulthood and they function in the background of every behavioural intention and action. Generation Y (commonly reported to be born between 1977 and 1994) were the subject of this study, because the literature reviewed revealed that these emerging consumers are not only numerous (about 30 percent of South Africans are Generation Y), have considerable influence and spending power, but most have been raised in disrupted single-parent/income families. With reports from family sociologists on the outcomes of divorce and single-parenthood (for example, stress, inadequate family resources, and low self-esteem) questions were raised as to how these outcomes would affect Generation Y money attitudes and materialistic values. Ten hypotheses were formulated to empirically answer the research questions. Using quantitative methodologies based on the nature of the research questions and problems, data were collected through online questionnaire from 826 business undergraduate students from the Nelson Mandela Metropolitan and Western Cape Universities. University-aged respondents were appropriate for this study since they are ideally suited to remember their past family circumstances and must have already formed consumption habits, attitudes and values at their age. The first research problem was to evaluate how two of the life-course theoretical perspectives (i.e., family resources and stress) selected for this study would explain the materialistic values of Generation Y South Africans raised in non-intact (did not live with both biological parents before 18th birthday) and intact (lived with both biological parents before 18th birthday) family structures through the money attitudes adopted. The results showed that even though a significant difference in perceived family resources (both tangible and intangible) and stress was found between subjects raised in non-intact (or disrupted) and intact families, the difference in materialism as a whole was not significant. In terms of the three materialistic values of success, happiness and centrality, subjects raised in disrupted families significantly scored higher in the happiness dimension. For the money attitude dimensions of status, achievement, worry, budget and security they significantly scored higher in the worry money attitude. Results of the correlation analyses showed that perceived decrease in tangible (food, clothing and pocket money) family resources was a childhood factor that affected later worry money attitude to significantly and positively influence all of the three materialistic values. Perceived decreases in intangible family resources (for example, love and emotional support) negatively affected the symbolic money attitudes of status and worry, which in turn, positively affected only the happiness dimension of materialism. Perceived increase in stress positively affected all of the symbolic money attitudes of status, worry and achievement. These, in turn, positively influenced only the success and happiness materialistic values. The second research problem was based on an assessment of the moderating role of money attitudes on the childhood family experiences to materialism relationship. Using hierarchical regression analyses, it was found that only the achievement and worry money attitude dimensions moderated the family resources to materialism relationship. This means that when subjects hold higher worry and achievement money attitudes, an increase in family resources (tangible and intangible) will have less effect in reducing materialistic tendencies. For the stress to materialism relationship, only the worry money attitude dimension had a moderating effect, meaning that when higher worry money attitude is held, an increase in stress from family disruptions would have a greater effect in increasing materialistic tendencies. None of the five money attitude dimensions did, however, moderate the childhood family structure to materialism relationship. The results of this study do not only have theoretical implications, but also provide valuable information to consumer-interest groups, banks and retailers, especially in terms of the money attitudes of Generation Y consumers in South Africa.
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Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.
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Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emphasized the importance of understanding consumer attitudes and its influence on the consumers’ intention to adopt an e-commerce behaviour. Existing theories recognize a gap within positive attitudes’ and their influence on the intentions to adopt e-commerce. Method: An explanatory strategy and a deductive approach were applied in order to test the Theory of Planned Behaviour. Three hypotheses were developed based on the model. The empirical study was based on a quantitative approach and the data collection was made possible through an online survey targeted towards adults in Sweden. Furthermore the analysis of the data was done in SPSS through factor analysis, correlation matrix, descriptive variables and multi linear regression analysis, this provided answers for the hypotheses with a 95% confidence interval. Findings and conclusion: The analysed empirical findings presented overall positive attitudes, as well as a strong correlation between positive attitudes and intentions within online grocery shopping. This answers the research question and fulfils the purpose of examining the influence that positive attitudes have on intentions within the field of online grocery shopping. This research successfully tests the Theory of Planned Behaviour and suggestions for further research is to examine the underlying factors in a qualitative study.
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Svensson, Karolina, and Nathalie Myhre. "Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9690.
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Fairtrade is one way to reach sustainable development in emerging countries, for example South America and Africa. Lately, Fairtrade has become highlighted and popular. This has led to studies on consumers’ view on Fairtrade, for instance in Belgium and America. Among the previous studies, the ethical consumer has been identified. At the moment, there is no research done in Sweden on who the Swedish Ethical Consumer is, regarding purchases of Fairtrade coffee. Therefore, with this thesis we want to fill the research gap on identifying the Swedish Ethical Consumer and which factors that influence him or her in the purchase decision. The study was performed on Swedish coffee consumers on Facebook. Different factors such as consumer related, environmental related, and product related, are measured to see if there is any relationship between these factors and how they influence the Swedish Ethical Consumer. With help from a snowball sampling technique and a self-administrated survey, 111 answers were collected. From that, we could identify the Swedish Ethical Consumer, given this sample. The result showed that product and demographics seemed to be the most affecting factors on ethical consumer behaviour. For this sample, brand (taste) of the product was by far the most popular product related factor to consider when buying coffee. From the environmental factors, the demographics were of greatest matter. Attitudes and knowledge were the most important consumer related factors. It seems like a majority of the respondents who think that Fairtrade is important (attitudes) also do buy Fairtrade coffee. Also, the respondents who possess much information (knowledge) about it tend to buy it. This study contributes to fill the gap in the lack of studies of Swedish Ethical Consumer behaviour. The conclusions can be used as a guideline and tool for companies to brand a new product. It could also be helpful for organisations to provide more information about Fairtrade to the consumers.
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Ayalew, Romel. "Consumer behaviour in Apple's App Store." Thesis, Uppsala universitet, Institutionen för informatik och media, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-166547.
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Mobile applications stores such as Apple’s App Store and Google’s Android Market revolutionized the distribution of applications for mobile devices. However, with thousands of application submissions, limited testing resources and the lack of an effective filtering mechanism, application stores suffer from information overload and a risk of releasing poor quality applications that could create confusion to consumers and may seriously affect the App store markets. Thus concern has been raised whether applications have been developed according to the need and interest of consumers. Therefore, the purpose of this study was mainly to identify and get insight into the main factors that mobile application consumer takes into consideration when purchasing mobile applications from the desktop iTunes App Store and the mobile App Store on the iOS devices: iPhone, iPad and iPod Touch. In this study both qualitative and quantitative case study approach was used. Accordingly twelve participants were selected from Stockholm and Uppsala area and their behaviour in the Apple’s App Store from the desktop iTunes and the mobile App Store on iOS devices was observed and recorded. Additionally questionnaires were administered to all participants in order to gather the necessary information. Consumers on the App Store behave differently depending on the unit they are using. This is because applications on the App Store are presented differently in the desktop iTunes App Store and the mobile App Store on the iOS devices. The study shows that young consumers with lower income purchase apps more frequently than the consumers with higher income. It also shows that consumers often consider the description, the screenshots, and the ratings when they are interested in buying applications. Furthermore consumers take a look more on ratings in the list on the iPhone and iPad App Store because the ratings are not shown in the list on the iTunes App Store. Similarly consumers tend to read the customer reviews more on the iTunes and iPad App Store as the customer reviews on the iPhone App Store is displayed in another page. Consumers were found to be more attracted by visual elements that they are already familiarized with, apps with famous logos and known fonts and styles but also to coherent and descriptive app names and strong colors (i.e. red, green, yellow, black and blue, respectively). The majority of the participants found the iTunes App Store messy and cumbersome to use. They preferred using the iPad App Store because they found it to be a good mixture of both iTunes and iPhone App Store but also because it has more options to consider. Although consumers behave differently depending on the unit they are using, the visual element of the apps, prior knowledge of consumers about the name of the apps, ratings, easy accessibility of screenshots and customer reviews of the apps were found to be the main factors to be considered by consumers when they visit app stores for purchase. Thus application developers and digital magazine publishers should consider these consumer behaviours in order to influence more downloads and successfully sell apps on the app stores.
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David, Yigal. "Consumer behaviour in voice based interactions." Thesis, Middlesex University, 2015. http://eprints.mdx.ac.uk/17321/.
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The following technological trends have occurred in parallel and together positioned and enabled the execution of my research: (a) The field of consumer behaviour that focuses on intuitive judgment and perception biases has developed significantly in recent years, (b) Speech and voice technologies have reached a commercial stage, and (c) The Big Data boom and other proprietary data that are owned by large corporates have located the industry in a better position than traditional academic bodies in terms of research capabilities. These global developments have created the opportunity to conduct this research which aims to explore the relationship between voice and speech attributes and consumer behaviour in the context of telephone based call centre interactions. The access to call centre recordings and their derivative analysis has enhanced this research with the unique experience of a practitioner rather than being limited to an at arm’s length theoretical analysis. The research questions aim to identify voice and speech attributes that affect (positively or negatively) customer satisfaction levels, and ways in which a company can utilize these attributes to change the way its call centre staff operate. The research methodology is based on a qualitative survey through which I collected data from a real-world call centre (auditory observation), and a triangulation of this data with that of a focus group session. The data went through a correlation test through a sample survey and a synthesis that processes the research findings into theoretical, published literature. Following these research insights, I have developed a Hidden Forces Model which is based on the findings arising from the research. This model offers an alternative way to operate call centres considering adjustments in social interaction by the service staff in order to impact and optimise customer satisfaction for the benefit of the company.
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El, Said Ghada Refaat. "Cultural effect on electronic consumer behaviour." Thesis, Brunel University, 2006. http://bura.brunel.ac.uk/handle/2438/412.
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The ubiquitous nature of e-commerce demands an innovative conceptualization of consumer behaviour that responds to various cultural preferences. Culture has been identified as an underlying determinant of consumer behaviour, and this extends to ecommerce. This research investigates this phenomenon for the Egyptian consumer. This research designed a plausible, integrated framework for investigating the target phenomenon, especially for un-explored cultures. To help to identify salient components of the phenomenon, a three-study exploratory phase, that included: interviews, a survey, and card sorting sessions, was undertaken. The exploratory results highlighted the roles of trust, uncertainty avoidance, Internet store familiarity, and reputation as the main salient factors affecting the perception of the targeted group toward e-commerce. The research hypotheses were then developed based on the exploratory results. Finally, a model testing phase to empirically assess the research hypotheses through a laboratory experiential survey with 370 Egyptian Internet users was undertaken. The experiential survey results support the significant role of the Internet store’s perceived familiarity and reputation as the main antecedents of online trust. The relationship between trust and its two antecedents are found to be culturally sensitive; the high uncertainty avoidance of the consumer is found to be associated with a stronger effect of the store’s reputation on trust, and a stronger effect of store’s familiarity on trust. The research also highlights the significant effect of trust on the attitude towards and the willingness to buy from an e-commerce site. This research, by providing an understanding of the cultural drivers of e-commerce, contributes to building a theory of consumer’s cultural trust within an Internet store context. The research reports on the development of an integrated cultural trust model that highlights recommendations for expanding the adoption of e-commerce. The systematic research framework, introduced by this research, can be a robust starting point for further related work in this area.
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Sehib, Khairia A. H. "Consumer food shopping behaviour in Libya." Thesis, University of Newcastle upon Tyne, 2013. http://hdl.handle.net/10443/2289.
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This thesis explores consumer food shopping behaviour in an emerging economy, taking the Libyan case as an example. As in many other emerging economies, Libya’s retail environment has been dominated for generations by traditional markets and small independent stores but has recently witnessed the spread of ‘modern’ formats such as supermarkets. The study draws on both qualitative and quantitative research. The qualitative research provided evidence of a complex picture, highlighting significant variations, from family to family and geographically, in the social acceptability of females shopping at traditional markets and other retail formats. In Libya, food shopping has traditionally been a task for male household members, with traditional markets regarded as inappropriate spaces for females. However the safer, cleaner, and less crowded environment offered by large supermarkets contributed to some women feeling more comfortable shopping for food and henceforth being able to shop as independent consumers. Traditional culture, rather than constraining the spread of supermarkets, may act as a facilitator of the growing popularity of supermarkets in Libya. The main quantitative research instrument was a self-administered questionnaire of Libyan food shoppers in Benghazi city. 371 completed questionnaires were obtained. Factor analysis revealed 12 factors that underlie the reasons consumers go shopping for food. The application of cluster analysis to the dimensions factor scores revealed six segments of food shoppers. The characteristics of each cluster were described by average factor scores on the dimensions of shopping motivations, demographic characteristics, and behavioural variables. The most important retail outlet attributes in the choice of where to buy food were, in descending order, food safety, quality of products, quality of service, speed of service, and variety of products. The findings also indicated that on all items supermarkets performed the best; except for freshness of products and in-store credit (traditional markets were perceived as superior on freshness of products and independent stores for in-store credit). Only for one attribute (car parking) were differences in the mean scores between supermarkets, traditional markets and independent stores not statistically significant. ii Econometric modelling considered the possible relationships between shopping behaviour and the demographic and socioeconomic characteristics of the respondents. This confirmed a major finding of the qualitative research - that females were significantly less likely than males to visit traditional markets and spent proportionally more in supermarkets. Supermarket visitors were more concerned with social acceptability whereas, patrons of traditional markets placed greater emphasis on freshness. Heavy users of independent stores placed greater emphasis on in-store credit.
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Mahmood, Ammara. "Essays on consumer behaviour and pricing." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:2f99d998-5536-44cc-aae1-99fb97f1a191.
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This dissertation is a collection of five essays examining different aspects of consumer and firm behavior in dynamic markets. The first essay combines clickstreams of users at a major news website with Facebook activity data, to study if social networks complement or compete for online browsing time. This is the first empirical study to show that Facebook activity increases time spent on news sites. Online news consumption is a shared experience, as the activity of social network friends strongly influences the behavior of other network members. We also find that visitors’ own browsing patterns are important predictors of online content consumption. The second essay examines consumer attitudes to risk and uncertainty vis-a-vis their purchase and search decisions for air tickets online. Using a two-stage model of purchase incidence and carrier choice, we find that browsing experience, search costs and product characteristics are important predictors of purchase incidence. Implications for website managers are also discussed. The third essay provides insights on the impact of customer heterogeneity and preference stochasticity on behavior based price discrimination. While customer heterogeneity intensifies competition, resulting in greater price discrimination, preference stochasticity reduces the incidence of price discrimination. Overall, the effect of preference stochasticity is more salient. The fourth essay presents models of strategic interaction to analyze the impact of dominance and concentration on pricing strategies. We show that lack of market dominance is a sufficient condition for discounts to existing customers. We further test our predictions via an experiment with pricing professionals. The behavior of professionals confirms that price discrimination increases with market dominance and concentration; however, lack of dominance is not a sufficient condition for loyalty discounts. We contend that increasing competition is a more effective means of improving consumer welfare compared to regulating dominant firms. The fifth essay considers the role of identity and customer type recognition in influencing pricing behavior in dynamic markets with symmetric and asymmetric players. When customer identity is detectable firms charge higher prices to repeat customers while new customers are offered lower prices. However, pricing behavior changes when information on customer type is available and this behavior varies with market structure. Age, education and experience of managers are also found to significantly influence pricing behavior.
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Dootson, Paula. "Where do consumers draw the line? : an investigation of deviant consumer behaviour." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/75517/1/Paula_Dootson_Thesis.pdf.
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Using mixed-methods, this research investigated why consumers engage in deviant behaviors. It found that there is significant variation in how consumers perceive right and wrong, which calls for more tailored deterrence strategies to challenge how consumers justify deviant behaviours. Specifically, individuals draw on a number of factors when assessing right and wrong. While individuals agree on the polar acceptable and unacceptable behaviours, behaviours in between are questionable. When social consensus varies on a behaviour's acceptability, so to do the predictors of deviant behaviour. These findings contribute to consumer deviance and consumer ethics research.
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Lefevre, Emelie, and Marcus Nilsson. "The responsible consumer – Consumer consciousness from idea to delivery : an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20779.
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The purpose of this thesis is to investigate consumers’ willingness to act socially responsible in their online fashion purchasing behaviour. Three frameworks; Theory of Planned Behaviour (TPB), Socially Responsible Consumer Behaviour (SRCB) and Consumer Social Responsibility (CNSR), constitute a foundation and have been combined in a conceptual framework. The research approach used is a qualitative research approach, and the empirical data was gathered in two semi-structured focus-groups with five and six participants. The participants were recruited by a convivence sampling method, with purposive sampling characteristics. The findings indicate that factors that influenced consumers’ willingness to act socially responsible was price, convenience, and time. Moreover, the findings show that SRCB is seen as a process, and that consumers’ stage in the process influence their willingness to act socially responsible. Lastly, it is shown that the TPB and SRCB must be considered before consumers can act socially responsible. This since consumers who have positive attitudes towards responsible actions, are susceptible to information of social and environmental issues related to their behaviour. These consumers can create enough awareness to take social- and environmental responsibility for their actions. Responsible consumers also aim to influence other consumers to take a greater responsibility. The findings of this study have contributed to further understanding within the research area of responsible consumers. Since the conceptual framework consider consumer behaviour in combination with their areas of awareness and responsibilities, this study contributes to deeper understanding of why consumers act socially responsible or not.
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Hanel, Vanessa K., and University of Lethbridge Faculty of Management. "Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010, 2010. http://hdl.handle.net/10133/2598.
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Consumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions of themselves can influence behaviour (Aquino et al., 2009). An on-line experiment demonstrated the importance of consumers' ethical self-identity (ESI) in the mental processing of socially conscious consumer decisions. Findings reveal not only how individuals process decisions, but how they react to external stimuli. This study categorizes consumers into three levels of ESI, and shows differences and similarities between them. Individuals who feel an ethical orientation is part of their core self-identity were more inclined to mentally consult upon their previous behaviours when considering their current choice. Additional findings indicate that an assimilation effect took place; priming the environment led to more environmental purchase intentions (Herr, 1989). This study provides important insight into socially conscious consumer behaviour.<br>viii, 102 leaves ; 29 cm
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Nordfält, Jens. "Is consumer decision-making out of control ? : non-conscious influences on consumer decision-making for fast moving consumer goods /." Stockholm : Economic Research Institute, Stockholm School of Economics (EFI), 2005. http://web.hhs.se/efi/summary/673.htm.
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Vervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.
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The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they express their own attitudes, values, thoughts, feelings and behaviours in this regard. Organisations have taken cognisance of these trends and taken steps to exploit the opportunity by developing goods and services aimed at meeting the demands of the new consumer. This, in spite of the fact that knowledge of the variables, specifically green consumer profiles, awareness, knowledge and trust in influencing purchasing behaviour remains incomplete. The purpose of this treatise was to determine a clearer understanding of the relevance of these variables to enable marketers to craft more effective marketing strategies, thereby unlocking the profit potential of the green consumer. A model for green product purchasing behaviour was proposed based on extant literature and an empirical evaluation. An empirical analysis was conducted on a sample of 597 consumers over the age of 18 within the Fast Moving Consumable Goods (FMCG) sector in South Africa. The main goal was to establish the relationships of the hypothesised model between the independent variables of green consumer profiles, green product trust, green product awareness and green product knowledge with the dependant variable green product purchase behaviour. There was a high prevalence of African and European female respondents in the 26 to 55 age group, living and working in the coastal areas of South Africa, predominantly Port Elizabeth, earning an income between 10 000 and 30 000 rand per month. The sample was consistent with the psychographic profile of the green consumer as described in the literature, which is characterised as a consumer that takes personal responsibility for environmental solutions, who believes they can make a contribution to solving environmental issues, incorporates green living into daily lives, considers environmental issues when making purchasing decisions, is knowledgeable of, deliberately seeks out and is prepared to pay a premium for environmentally friendly products. When analysing the relationships and the significances of the differences of the independent variables to the dependant variable in the hypothesised model, it was established that the independent variables green consumer profiles, green product awareness and green product trust were significantly related to the dependent variable. A MODEL FOR GREEN PRODUCT PURCHASING BEHAVIOUR green product purchase behaviour. This was in line with and supported the reviewed literature in this regard. It was also established that green product knowledge did not reflect any significant relationship to green product purchase behaviour. This finding did not correspond with the literature as significant relationships with green product knowledge and general environmental behaviour including green product purchase behaviours have been established therein. The findings further demonstrated that the independent variable green consumer profiles displayed the most significant relationship to green product purchase behaviour, followed by green product awareness and then green product trust. When considering the significance in the differences in strengths of these relationships it was noted that although green product awareness and trust may influence green product purchase behaviours it was a combination of psychographic variables reflecting a consumer’s general attitudes and beliefs towards the green agenda that displays the most significant relationship to green product purchase behaviour. Despite the fact that the study was limited to the South African FMCG sector, the profile of the green consumer in the literature was dated, the cause and effect relationships between the variables were not tested and the fact that the hypothesised model was limited to only four independent variables, the above findings may, from a marketing perspective, have practical application for marketing strategies aimed at increasing green product purchasing behaviour. The results imply that directing green marketing initiatives to consumers that are most inclined to purchase and consume green goods or services being those that fall within the biographical and psychographic parameters outlined in this treatise will result in the desired outcomes. Furthermore, marketers should also pursue initiatives that are known to support and increase the amount of green product trust that consumers have in green products, green communications and the organisation. Marketers can also benefit from well formulated green awareness campaigns as the success of these campaigns will yield greater green product awareness which could increase green product purchase behaviours and purchases of green products still further.
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HUO, Yue. "Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/7.
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Global Consumer Culture (GCC) is a term emerged in early 1990s. It refers to generally accepted beliefs and consumer tendencies toward globally shared consumption-related symbols such as brands, product categories, and consumption activities and events. Although researchers sought insights in this area in the last decade, they mainly focused on the specific topic of Brand Positioning method under the context of GCC. Little efforts were made to examine what global consumers actually do and think when making their buying decision, and what the common characteristics global consumers share in the world. The existence and increasing influence of global consumers whose social and cultural differences are overshadowed by their similarities in terms of psychological consumer tendencies was demonstrated by previous research. In addition, there was an initial study to develop an individual customer psychology-based scale of Susceptibility to Global Consumer Culture (SGCC) in order to capture globally shared consumption sentiments. The study demonstrated that SGCC would consist of three major dimensions of SGCC, namely conformity to social norms, desire for social prestige, and quality perception.
This thesis suggests that SGCC contain three additional dimensions in the perspective of consumer traits and brand consumption, including consumer innovativeness, consumer ethnocentrism, and Internet technology readiness. It is consisted of two studies. In Study 1, a more comprehensive multiple dimensional scale to measure SGCC is developed and validated. In Study 2, the developed scale is used to predict the consumers’ purchase intentions toward global brand products. Theoretical contributions, managerial contributions, research limitations and future research recommendations are discussed as well.
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Nordling, Cim. "Video consumption in 2020 : A study on consumer behaviour and consumer motives." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170134.
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Borowa, Monika. "The demand for tourism services in Poland between 1990 and 2005." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1596.
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<p>Tourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created: </p><p>“Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?”</p><p>The objective of this paper is to fill the lack of knowledge about tourism offerings in Poland. The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.</p>
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Abley, Jennifer. "Stated preference techniques and consumer choice behaviour." Thesis, Cranfield University, 2002. http://hdl.handle.net/1826/4063.
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This PhD thesis examines the way in which individuals make choices during stated
preference experiments (commonly referred subsets of which are called stated choice
methods, conjoint analysis and trade-off analysis). Stated preference experiments ask
respondents to rank, rate or choose between different product/service options, which
are made up of a number of attribute mixes. The responses made by individuals
within these experiments allow researchers to estimate consumer preferences.
This thesis traces the historical background of stated preference experiments, from the
field of utility theory and experimental economics. An understanding of this
historical background explains the reliance by practitioners on the assumption that
respondents make rational choices during the stated preference experiment (where all
the information presented to them within the experiment is traded off in order to come
to an overall preference). In light of considerable research evidence within the field
of psychology that consumers do not do not conform to this economic concept of
rational choice, and recent criticisms within recent stated preference literature, this
thesis identifies the choice strategies employed by respondents during three stated
preference experiments, where attributes were represented in different ways.
Choice based stated preference experiments designed as the context for this research,
measure consumers preferences for a newly developed fuel-efficient vehicle, with
attributes currently unavailable in the marketplace. The experiments were presented
to respondents as a series of choices between the newly developed vehicle and
another currently available in the marketplace, described in terms of a number of
attributes. The experiments were implemented using `think-aloud' protocol to allow
the identification of respondent's choice strategies.
The research successfully identifies the choice strategies employed by respondents
during the stated preference experiments, and in support of recent criticisms within
stated preference literature, finds significant deviations from the economic concept of
rational choice. Furthermore, significant differences between the choice strategies
employed by respondents are identified between the experiments where the
appearance of the vehicles is represented in different ways. Using response data that
is simulated to mirror the respondent choice strategies identified in each of the three
stated preference experiments, the research tests the implications of these choice
strategies on the estimation of consumer utility models. The research identifies
significant differences between the parameter estimates derived from responses
simulated assuming different choice strategy profiles. The research also identifies
significant improvements in the estimated parameter values when the identified
choice strategies are used in the analysis of the response data, rather than using the
assumption of rational choice as an approximation. This suggests that stated
prelcrence practitioners might improve model estimation by identifying the choice
strategies used by respondents to inform the analysis of stated preference response
data.
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Stewart, Christopher. "Modelling and comparing OECD countries' consumer behaviour." Thesis, London Metropolitan University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.297585.
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This thesis seeks to model and compare OECD countries' consumer behaviour. We build REPIHIRELCH and ECM formulations using long time-series based solely upon private sector measures of income for twenty OECD countries. No previous study features such a broad coverage of private sector data and models. Using the Johansen procedure we build structural ECMs based upon consumption, income and inflation allowing for heterogeneous dynamics across countries and considering whether an intercept should be included in, or excluded from, the cointegrating vector. Models embodying asymmetric nonlinear adjustment towards equilibrium are also developed. We are not aware of any previous study which considers such flexibility of specification for twenty OECD economies. \Ve build ECMs consistent with valid error-correction behaviour for eighteen countries and find evidence favouring asymmetric/nonlinear adjustment for twelve countries. We derive a REPIHfRELCH model in logarithmic form to allow for current income consumers, durable expenditures and intertemporal substitution. We are aware of no previous study which simultaneously allows for all three of these features in a REPIHIRELCH model. This model is estimated with both GMM and IV methods. A proportion of current income consumers is found for all twenty countries and, in addition, accommodation for durability is evident for two economies. There is no evidence of intertemporal substitution. Regressions are employed to explain the cross-country variations in the models' estimated parameters. We are not aware of any previous study attempting to explain variations in estimated elasticities from an ECM. We are able to explain the cross-country variations in the long run income and inflation elasticities but not the short run income and inflation elasticities or the adjustment coefficient. Only one previous study considers whether the cross-country variation in the estimated proportion of current income consumers can be explained by liquidity constraints. We use a broader range of proxies for liquidity constraints and additionally consider income uncertainty as a potential explanation. Application of iterative NL3 SLS to the whole panel reveals that both factors explain the cross-country variation in this proportion.
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Hewer, Paul A. "The sociology of consumer behaviour and men." Thesis, University of York, 1995. http://etheses.whiterose.ac.uk/10834/.
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Norrgård, I. (Isadora). "Consumer buying behaviour in online legal services." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201911223154.
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Abstract. Online legal services refer to electronic or digital legal services (in the form of software, apps, web pages, etc.) that can increase common people understanding of legal issues, access to legal information and social participation in legal related matters. By automating tasks traditionally performed only by lawyers and by making legal services available on the Internet, online legal services make the access to justice more affordable and accessible to all. In this modern context, where common consumers have the opportunity buy and use legal services completely on the internet and without the help of a traditional lawyer, it is necessary to investigate how consumers behave when they shop for legal services online.
In accordance, the purpose of the research is to understand the consumer buying behaviour in online legal services, based on empirical research, contributing to the literature about online legal services; and to provide managerial implications for legal services companies about how to improve their marketing strategies and build their consumer relationships, based on the empirical findings. Therefore, the study delves into the minds of consumers to uncover their needs, motivations and intentions about online legal services, and it is the first study to investigate the consumer buying behaviour in online legal services.
The research is planned focusing on the theories of consumer buying behaviour, technology acceptance and on prior research of online legal services. The empirical research is conducted using a survey questionnaire, employing a mixed-method approach. Brazil was chosen as the field for the research, because it is the world’s fifth-largest country by area and the fifth most populous, where legal services are highly demanded and where online legal services have potential to be widely utilized, although not much is known about the consumer behaviour towards them. The sample studied is 419 potential consumers of online legal services. To process the data, the author makes statistical analysis of each quantitative reply, qualitative thematic content analysis for each qualitative answer, and deeply analyse the final results of the research, developing a framework for the consumer buying behaviour in online legal services.
The empirical findings show that the consumers of online legal services behave motivated by Price, Legal problem-solving capability, Convenience (Perceived ease of use), Speed, Safety, Quality and Trustability and that consumers have an overall positive attitude about online legal services, even though negative attitudes were also identified. Utilitarian needs and motivations, behavioural intention, attitude, perceived usefulness, perceived ease of use, information search, evaluation of alternatives, social influence, facilitating conditions, trust, perceived risk, and price value; influence and characterize the buying behaviour in online legal services and lead to the consequent consumer purchase decision. Furthermore, the buying process in online legal services follows the Five-stage buying process, but the consumer might deviate during it, because of, among other reasons, social influence and the lack of trust.
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Cornovan, Daniela <1996>. "Italian consumer behaviour towards plant-based meat." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/20804.
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In recent years, food sector and consumers’ behaviour towards food has changed significantly due to sustainability. The Global Risks Report 2020 classifies food crises as one of the main societal problems, which is strongly interconnected with water crises, extreme weather, climate action failure and other risks. Strong sustainable innovations are needed and that is why plant-based meat alternatives were invented. But the environmental concerns are not the only driving forces, there are also concerns associated to human health and animal welfare. Plant-based meat refers to products made from plant materials that are designed to mimic meat in every way, from taste, texture, smell, and appearance. Plant-based meat can be healthier and vastly more sustainable than conventional meat. But the main question is: Are the consumers able to switch from traditional meat to plant-based meat?
This thesis aims to understand the Italian consumer behaviour towards plant-based meat and which are the driving factors and the barriers that influence the Italian consumers when it comes to consume these specific products. In order to do this, it will be distributed a survey based on the Attitude-Behavior-Context (ABC) Model that will take into consideration both rational perspectives and habits of consumers. A specific focus will be put on the resistance to change aspect using the Oreg scale to understand how strong or weak is the general predisposition to change of Italians. In addition, the Self Reported Habit index (SRHI) will be used to analyse how strong is the habit of consuming and buying traditional meat. As a conclusion, on the basis of survey results and on the basis of Habit Discontinuity Hypothesis, it will be given some advices and suggestions to companies that are planning to enter the Italian market with plant-based meat alternative products.
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SEHRAWAT, SHIVANGI. "ANALYSING CONSUMER BEHAVIOUR IN INDIAN HATCHBACK MARKET." Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18341.
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Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, India’s largest
passenger car company is a subsidiary of the Japanese automotive manufacturer Suzuki
accounting for over 50% of the domestic car market. The company was formed as a government
company in 1981 and was sold to Suzuki Motor Corporation in 2003.
Consumer behaviour, on the other hand is the study of when, why, how, and where people do
or do not buy a product. It typically blends elements from psychology, sociology, social
anthropology and economics. It basically attempts to analyse the trends behind the buyer
decision making process, both individually and in groups. Customer behaviour study is based
on consumer buying behaviour including the demographics and behavioural variables, with the
customer playing the three distinct roles of user, payer and buyer.
The main purpose of this study is to analyse and understand the consumer behaviour in the
Indian Hatchback Automobile Industry majorly dominated by Maruti Suzuki India ltd., with a
neck-to-neck competition between Maruti Suzuki WagonR and Maruti Suzuki Swift.
The methodology used for completion of this project is basically using the secondary that is
the data is available in the public domain like from the reports, articles, newspaper and the data
that was made available by the company itself. Also, apart from this, primary data was collected
using a questionnaire to know why Maruti Suzuki is the dominant player in the Indian
Automobile Industry and to analyse the trends and patterns for buying Maruti Suzuki hatchback
cars.
The strategy utilized for fulfilment of this task is fundamentally utilizing the auxiliary that is
the information is accessible in the public space like from the reports, articles, paper and the
information that was made accessible by the actual organization. Likewise separated from this
essential information was additionally gathered utilizing a Google structure so as to better
understand the consumer’s perspective in the Indian Hatchback Market and to back up the
research.
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Apell, Karlsson Jennifer, Moa Gustafsson, and Rikard Rasmusson. "Consumers' Response to Irresponsible Corporate Behaviour : A Study of the Swedish Consumers' Attitude and Behaviour." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26693.
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How companies in the apparel industry produce their products is receiving increasingly more attention, both in the society and marketplace, as well as by consumers. Despite the increasing amount of corporate scandals and corporate irresponsibility within the apparel industry, the previous research conducted within this field has mainly focused on how positive CSR affects consumers. This thesis aims to investigate how Swedish consumers’ attitude and behaviour are affected by negative CSR in the apparel industry. In order to fulfil the purpose of this thesis, a mix of quantitative and qualitative research was used to conduct an abductive study. The data was gathered through a survey posted on social media and by performing semi-structured interviews with participants consisting of Swedish consumers. The authors of this thesis have identified that Swedish consumer’s attitude is affected by negative CSR performed by apparel companies. However, the change in consumer attitude did not necessarily transfer into a change in behaviour, which generates an attitude-behaviour gap. The key barriers identified contributing to this gap are Swedish consumers’ lack of knowledge, and that they generally value personal needs and wants such as price, quality, and style greater than social responsibility.
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Perez, Montesa Luis. "Online and Smartphone Consumer Behaviour of Spanish Millennials." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205808.
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Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.
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Gradassi, Florent, and Justine Viennot. "The country of origin effect on the consumer behaviour : The impact of the "Made in France" on the Swedish consumer behaviour." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25469.
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Smith, Andrew Peter. "Consumer's product choice behaviour : an application of chaos theory." Thesis, University of Stirling, 2000. http://hdl.handle.net/1893/1452.
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The primary aim of this thesis is to apply chaos theory to consumer behaviour research. Chaos theory is essentially a theory of time series. The specific focus is product choice consumption behaviour. The conceptual basis for the work is taken from a theory thus far developed entirely outwith the topic focus of consumer research and marketing. The concepts and methods developed by chaos theorists in the natural sciences and some social and behavioural sciences are synthesised with concepts and methods from consumer research. The objective is to both shed light on the consumption process and explore the potential of chaos theory in this field. Ultimately the work attempts to address the question of whether consumer behaviour can be 'chaotic' as described by chaos theory.In order to facilitate these objectives a diary study was conducted using sixty respondents. They were required to record their consumption of branded products for a period of three months. Five product categories were used with informants recording consumption of only one product type (twelve informants in each group). The product groups were as follows: soft drinks; savoury snacks; beer; chocolate snacks and packaged yoghurts and desserts. The data was coded and analysed by methods selected prior to data capture: weighted time series, spectral analysis and phase space analysis. One of the principal findings of the research was that distinctive forms of behaviour were identifiable within the data set as a whole from which a five-fold typology is proposed. However the complexity and individuality of the forms was marked despite this apparent typology. The spectral analysis shows little evidence of regular or periodic patterned behaviour; the series are essentially aperiodic. The phase space analysis reinforces and enhances the analysis of the weighted time series and suggests the series tend more towards chaos than ordered behaviour. The series obey certain 'rules' (i.e. they are 'randomised' but not random) consistent with the existence of determnistic chaos. Moreover they appear globally stable and locally unstable. These findings have a number of implications for various areas of consumer research (e.g. varety seeking, loyalty and other aspects of consumption) and successfully extend the application of chaos theory to another area of human behaviour research.
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Chan, Siu-kay. "Consumption behaviour of Mainland vacation visitors in Hong Kong." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25018036.
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Chak, Chi-kin. "Consumer behaviour with regard to the replacement of domestic cooking appliances in Hong Kong /." [Hong Kong] : University of Hong Kong, 1990. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12923084.
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McCole, Patrick. "Dimensionalising trust in Internet buying behaviour." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.272536.
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Guido, Gianluigi. "An incongruity-salience hypothesis on consumer awareness." Thesis, University of Cambridge, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.263008.
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Shum, Yiu-cheung Paul. "Property buying behaviour in Shenzhen." Click to view the E-thesis via HKUTO, 2002. http://sunzi.lib.hku.hk/hkuto/record/B31969203.
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Hernández, Maskivker Gilda Maria. "Consumer waiting behaviour: Priority passes in tourism services." Doctoral thesis, Universitat Rovira i Virgili, 2015. http://hdl.handle.net/10803/454776.
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A pesar de que hi ha més de trenta anys d'investigació sobre els temps d'espera, poc es coneix sobre aquells que estan disposats a pagar més per evitar les esperes i sobre aquells que no ho estan, en el context dels parcs temàtics. La present tesi doctoral examina els factors interns i externs que influeixen en la decisió de compra del passi exprés en un entorn real. Variables com el dia de visita al parc, el mètode a través del qual van conèixer aquest tipus de passi, el nombre de persones del grup, la cultura, l'actitud cap al passi exprés, l'actitud cap als temps d'espera, l'experiència prèvia comprant aquests passis, les expectatives sobre l'espera, les percepcions sobre l'espera i la motivació de la visita al parc apareixen com a variables significatives que permeten caracteritzar els dos grups: els que estan disposats a adquirir el passi i els que no. D'aquesta manera, no tots els consumidors interpreten de la mateixa manera els temps d'espera i els sistemes per evitar-los, i per tant han de ser tractats diferent. Entendre com els consumidors actuen permet a les empreses repensar els sistemes de prioritat i les estratègies de màrqueting per gestionar l'espera.<br>A pesar de más de treinta años de investigación sobre los tiempos de espera, poco se conoce sobre aquellos que están dispuestos a pagar extra para evitar las esperas y sobre aquellos que no lo están, en el contexto de los parques temáticos. La presente tesis examina los factores internos y externos que influyen en la decisión de compra del pase exprés en un entorno real. Variables como el día de visita al parque, el método a través del cual conocieron el pase exprés, el número de personas en el grupo, la cultura, la actitud hacia el pase exprés, la actitud hacia los tiempos de espera, la experiencia previa comprando pases exprés, las expectativas sobre la espera, las percepciones sobre la espera y la motivación de visita al parque aparecen como variables significativas que permiten caracterizar a ambos grupos. De esta manera, no todos los consumidores interpretan de la misma manera los tiempos de espera y los sistemas para evitarlas, y por tanto deben ser abordados de diferente manera. El entender cómo los consumidores actúan permite a las empresas repensar los sistemas prioritarios y las estrategias de marketing para gestionar la espera.<br>In spite of more than thirty years of research on waiting, little is known about those who are willing to pay extra to avoid waits and those who don’t in a theme park context. This thesis examines factors that influence on the purchase decision of an express pass in a natural setting. The logit model with both internal and external factors shows a better explanatory capacity to classify individuals over other models. Variables such as visit day, how customers find out about the express pass, number of people in the party, culture, attitude toward the express pass, attitude toward waiting times, prior experiences purchasing an express pass, prior experience visiting theme parks, expectation of average waiting time, perception of waits shorter than expected and visit motivation (thrill and leisure) appear as significant variables that allow to characterize both groups. In this manner, not all consumers interpret waiting times and the systems to avoid them in the same way and, consequently, they should be addressed in different ways. Understanding how customers act allow companies to rethink priority systems and marketing strategies to manage waits.
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Harmgart, H. "Consumer behaviour, feedback information and the supermarket industry." Thesis, University College London (University of London), 2006. http://discovery.ucl.ac.uk/1445544/.
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The purpose of this thesis is threefold: First, to explain how learning shapes consumer behaviour over a comestible (experience) good. Second, to examine the role of feedback information and information aggregation for consumer choices and market performance in markets for experience goods. Third, to understand how firms react to heterogeneous consumer choices in the supermarket industry when faced with institutional constraints. To shed light on how learning influences consumer choices over time in particular when new products or new characteristics are introduced, we employ in Chapter 2 a model of reinforcement learning over products as well as characteristics and apply it to yoghurt drink purchases from a large British consumer panel. We find that learning over both, products and characteristics, is important in explaining consumer choices over time. How consumer choices are influenced by the choice of others is analysed in Chapter 3 which introduces and studies a new model of aggregate information cascades. We find that if only one of two possible actions is observable say, how many others bought a particular product but not how many chose not to buy it only one type of cascade arises in equilibrium. Herding only takes place on the observable action. A different angle on how the provision of information bears on choices is taken in Chapter 4 on learning trust. Here we examine the effect of different forms of feedback information to consumers and sellers in a market with sequential exchange. Experimental evidence shows that both feedback information on sellers' history to consumers but also feedback information about sellers trading history to other sellers improves market efficiency. How firms optimally react to institutional constraints when consumer choice heterogeneity is important is developed in Chapter 5 in a model of supermarket entry into different store formats and applied to data from the UK. We are interested in estimating the cost of the institutional constraint of restrictive planning regulation. We find that the institutional set up matters but the impact of restrictive planning regulation on firm profits is small and increases barriers to entry for large supermarkets only.
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Abdelhadi, Amal M. "Libyan consumer aberrant behaviour: factors affecting its adoption." Thesis, Nottingham Trent University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.657616.
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Al-Otaibi, O. S. "Shopping centre development and consumer behaviour in Kuwait." Thesis, University of Exeter, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.234014.
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Hamilton, Robert. "[Credit] scoring : predicting, understanding and explaining consumer behaviour." Thesis, Loughborough University, 2005. https://dspace.lboro.ac.uk/2134/13053.
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This thesis stems from my research into the broad area of (credit) scoring and the predicting, understanding and explaining of consumer behaviour. This research started at the Univers1ty of Edinburgh on an ESRC funded project in 1988. This work, which is being submitted as the partial fulfilment of the requirements for the award of Doctor of Philosophy of Loughborough Unvers1ty, consists of an introductory chapter and a selection of papers published 1991 - 2001 (inclusive). The papers address some of the key issues and areas of interest and concern arising from the rapidly evolving and expanding credit (card) market and the highly competitive nature of the credit industry. These features were particularly evident during the late 1980's and throughout the 90's Chapter One provides a general background to the research and outlines some of the key (practical) issues involved in building a (credit) scorecard Additionally, it provides a brief summary of each of the research papers appearing in full in Chapters 2- 9 (inclusive) and ends with some general limitations and conclusions. The research papers appearing in Chapters 2-9 inclusive) are all concerned with predicting, understanding and explaining different types of consumer behaviour in relation to the use of credit cards. For example discriminating between 'GOOD' and 'BAD' repayers of credit card debt on the basis of different definitions of good and bad, the identification of 'slow payers' using different statistical methods; examining the characteristics of credit card users and non-users, and identifying the characteristics of credit card holders most likely to return their credit card.
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Uncles, M. D. "Models of consumer shopping behaviour in urban areas." Thesis, University of Bristol, 1985. http://hdl.handle.net/1983/653c145a-2ac7-49a9-bd65-3bd88de90217.
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Hasan, Maher Mohamad. "Factors influencing Consumer Behaviour on the Czech Market." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16370.
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The important problems for marketing companies in the Czech Republic are how to exposure determinants that lead consumer to decision of buying certain products and which factors influence the consumer purchasing, Through this, Czech marketing companies can understand deeply their consumer behaviour and issue suitable strategies so they can develop their companies and whole industry more. The objective of the study is: To exploit the factors that influence buying decision when buying certain product (water) for young consumers in the Czech market. This thesis contributes to the current academic research through; 1. It can identify the factors affecting the consumer behaviour in the Czech market for a certain product. 2. It can contribute to the next academic research as a reference. 3. Researches can use the findings to gain deep understanding of the consumer decision when buying certain product categories in the Czech Republic.
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Kifaya, Raja. "The role of skepticism in green consumer behaviour." Electronic Thesis or Diss., Brest, 2023. http://www.theses.fr/2023BRES0040.
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Le scepticisme du consommateur envers les entreprises va en augmentant. Cependant, les études sur les déterminants et les conséquences de ce phénomène sur les produits bio/vert font défaut. Afin de combler partiellement cette lacune, cette thèse porte sur le scepticisme vert en explorant et comparant des consommateurs issus de trois milieux culturels différents. Le premier essai vise à étudier la relation entre le scepticisme et le comportement d'achat des cosmétiques bio en se basant sur la théorie attitude-comportement-contexte (ABC). Le deuxième essai met en lumière l'effet psychologique du scepticisme sur le comportement de consommation verte. Le troisième essai aborde la question suivante : le scepticisme à l’égard des aliments biologiques pourrait-il expliquer en partie l'écart entre les nombreuses attitudes positives à l'égard des aliments biologiques exprimées par les consommateurs et leurs choix réels ? À partir des données collectées auprès des consommateurs en Tunisie, en Italie et en France, nous avons effectué une comparaison par pays, en adoptant l'approche de modélisation par équations structurelles. Les résultats ont révélé que le scepticisme vert est un puissant inhibiteur de l'adoption de produits bio et verts par les consommateurs dans les trois pays. Considérés ensemble, ces trois essais contribuent à la littérature en soulignant l'importance des déterminants psychologiques et inhibiteurs de la consommation de produits bio et verts<br>Consumer skepticism towards companies is on the rise. However, studies on the determinants and the consequences of this phenomenon on organic /green products are lacking. In order to partially fill this gap, this thesis focuses on green skepticism by exploring and comparing consumers from three different cultural backgrounds. The first essay investigated the relationship between, green skepticism and the purchasing behaviour of organic cosmetics, based on the attitude-behaviour- context (ABC) theory. The second essay aimed at providing a better understanding on the psychological effect of skepticism on green consumption behaviour. The third essay demonstrated whether organic food skepticism could partly explain the gap” or discrepancy between the great deal of positive attitudes towards organic food expressed by consumers and their actual choices. Based on data collected from consumers in Tunisia, Italy and France, we conducted a cross-country comparison adopting the structural equation modeling approach. Results revealed that green skepticism is strong inhibitor towards adoption of organic and green products among consumers in the three countries. Together, the three essays contribute to the literature by highlighting the importance of the psychological determinants and inhibitors of the adoption of organic and green products
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Foxall, Gordon R. "Consumer psychology in behavioural perspective : an evaluation of the contribution of the experimental analysis of behaviour to consumer research." Thesis, University of Strathclyde, 1989. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21219.
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The purpose of the thesis is to assess the contribution of the experimental analysis of behaviour (EAB), which is closely associated with the work of B. F. Skinner, to the development of consumer psychology, an applied subdiscipline which is currently dominated by cognitive models of choice. Chapter 1 argues that the predominance of the cognitive model impedes the scientific progress of the psychology of consumer behaviour by inhibiting the development of alternative models. A proliferation of competing explanations is advocated for the clash of explanations which Feyerabend argues is a prerequisite of such progress. The EAB is advanced as a vehicle for the erosion of the dominating paradigm: it not only draws attention to the neglected environmental determinants of behaviour but also provides a philosophical standpoint from which to conduct a critique of the prevailing cognitivism. The EAB is described in detail in Chapter 2: its philosophical foundation is examined in terms of th e radical epiphenomenalism upon which its mode of explanation rests, and an account of operant conditioning demonstrates the empirical basis of the paradigm. Skinner's ontological redefinition of behavioural science is outlined through a comparison of classical and operant conditioning. The critical significance of the EAB for consumer psychology is explained in Chapter 3. Attention is drawn to the EAB's emphasis on the critical evaluation of theoretical terms (unobservables); alternative sources of explanation, derived from a behaviourist perspective on choice, are presented; and the more direct route to knowledge provided by a theoretically-based experimental method is discussed. The EAB is itself subjected to criticism in Chapter 4 which examines its limited capacity to explain human behaviour in complex social situations. The verbal control of behaviour, the dualistic function of reinforcement (informational and hedonic), and the disparity between the closed setting of the operant chamber and the relatively open settings ln which purchase and consumption occur, are noted as undermining radical behaviourism's claim to embody a comprehensive explanation of behaviour. Chapter 5 is concerned with the development and evaluation of a model of consumer behaviour derived from the EAB, as reconstructed after the critical examination pursued in Chapter 4. The Behavioural Perspective Model seeks to explain patterns of purchase and consumption by the relative openness of the settings in which they take place, and the patterns of reinforcement which apparently control them. The model's contribution to consumer psychology is discussed ln terms of the relevance of its variables to the outcomes of published behaviour modification experiments concerned with environmental conservation. Chapter 6 summarises the argument and its implications.
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Fu, Qingchen, and Yue Yuan. "Factors influencing Chinese consumer behavior purchasing clothes online in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19946.
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