Relevant bibliographies by topics / Consumer buyer behaviour

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Consumer buyer behaviour'

Author: Grafiati
Published: 10 September 2021
Last updated: 3 February 2022

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Journal articles on the topic "Consumer buyer behaviour"

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Kanagal, Nagasimha Balakrishna. "An Extended Model of Behavioural Process in Consumer Decision Making." International Journal of Marketing Studies 8, no. 4 (July 27, 2016): 87. http://dx.doi.org/10.5539/ijms.v8n4p87.

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<p>The stimulus response model of consumer behaviour is useful to understand the buying behaviour of individual consumers in the context of individuals buying consumer products. An extended stimulus-response model of behavioural processes in consumer decision making is proposed that serves to integrate the influences and interlinkages of buyer psychology, various buyer characteristics, and the impact of the buyer decision process on consumer decision making. The model proposes that the behavioural process of consumer decision making be as a result of the interaction of three aspects of individual buyer behaviour: communication sensitivity; enculturated individuality; and rational / economic decision making. The paper addresses the flip side of the consumer decision making process in terms of the five stages of decision making from need recognition to post-purchase satisfaction. An aggregate level framework of behavioural process in consumer decision making has been provided, that could lead to a richer analysis of micro level factors and relationships influencing consumer decision behaviour.</p>
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Wilson, Dominic F. "Why divide consumer and organizational buyer behaviour?" European Journal of Marketing 34, no. 7 (August 2000): 780–96. http://dx.doi.org/10.1108/03090560010331207.

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Al‐Fattal, Anas, and Rami M. Ayoubi. "Understanding consumer buyer behaviour in the EFL market." Education, Business and Society: Contemporary Middle Eastern Issues 5, no. 4 (November 2, 2012): 237–53. http://dx.doi.org/10.1108/17537981211284425.

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Jose, Julie. "Impact of Technology on Consumer Behaviour." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 6, no. 2 (March 9, 2017): 264. http://dx.doi.org/10.21013/jmss.v6.n2.p10.

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<div><p><em>With the emergence of technological development, companies have to change its outlook towards consumers. We can’t compare the situation today with 10 or 15 years back. Connecting consumer is now easier than before. With the invent of more devices like iPod, tablets etc. helped both the seller and the buyer to make their goals come true very soon. With the arrival of new devices the old one becomes obsolete and people have to adjust with new one created some burden on the users. Still these devices improved the standard of living of the people to a great extend.</em></p></div>
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Menon, Balakrishnan. "Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars." Vision: The Journal of Business Perspective 22, no. 2 (April 19, 2018): 144–52. http://dx.doi.org/10.1177/0972262918767040.

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With increased globalization, many prominent leaders in car manufacturing industry across the world have built their manufacturing units in India, through the application of direct investment collaboration route with Indian companies, by using the liberalized foreign direct investment (FDI) policy of the Indian Government. With multiple selective choices to consumers, the car segments have undergone a metamorphosis in India. With many makes, brands and models, customers have many choices currently. The predominant purpose of this article is to conceptualize and design a purchase decision model, which would strongly provide an orientation of determinants, which influenced the consumer buyer behaviour of passenger car owners. The study results conclusively validated that eight major variables strongly influenced the consumer purchase behaviour of car owners. The major findings of the study would facilitate practical application, specifically, in the highly segmented passenger car markets in India.
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Misra, Mansi, Gagan Katiyar, and A. K. Dey. "Consumer perception and buyer behaviour for purchase of residential apartments in NCR." International Journal of Indian Culture and Business Management 6, no. 1 (2013): 56. http://dx.doi.org/10.1504/ijicbm.2013.050714.

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Cypryjański, Jacek, and Aleksandra Grzesiuk. "The Role of Signals in Online Auction Purchase Decisions." Folia Oeconomica Stetinensia 15, no. 1 (June 1, 2015): 53–68. http://dx.doi.org/10.1515/foli-2015-0019.

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Abstract There is a growing interest in behavioural economics contradicting the empirical prediction of rational choice theory once applied to online auctions. The issue is of particular relevance due to the large use of online auctions and the anticipated growth in the future. Online auctions combine the conventional auction model with information technology. However, information asymmetry within such auctions causes risks and uncertainties that influence consumer purchase intentions. The research investigates online consumers’ behaviour. The Authors suggest that due to the high perceived risk of the online buying process consumers are prompted to use cues of seller’ reputation. In a series of six experiments conducted via the auction site Allegro.pl in Poland a number of signals from auction web pages has been manipulated to influence purchase intention. The results suggest that several signals can be used to stimulate online customers’ behaviour. The results of these experiments indicate that buyers are more susceptible to the influence of “visual” signals than signals that require greater involvement of the buyer (to read information). The conducted experiments contribute to a more comprehensive understanding of online auction users’ behaviour. And finally it provides some managerial implications to increase online auction effectiveness from the seller’s perspective.
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Nagy, May, Dag Bennett, and Charles Graham. "Why include the BOP in your international marketing strategy." International Marketing Review 37, no. 1 (November 13, 2019): 76–97. http://dx.doi.org/10.1108/imr-03-2019-0097.

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Purpose The purpose of this paper is to test the premise that brand growth can come from targeting the poorest consumers at the bottom of the economic pyramid (BOP). This study is the first that uses quantitative marketplace data covering BOP consumer purchase records. Design/methodology/approach The study uses newly available panel data from Egypt covering 15 months and 35 categories of frequently bought consumer goods. Brand penetration rates for socio-demographic tiers are established to explore brand purchasing. The metrics are: penetration, the number of buyers a brand has; and loyalty as measured by purchase frequency and share of category requirements. Findings Buyer behaviour patterns for the poorest consumers do not differ much from those in advanced economies; all brand performance metrics vary according to brand penetration – a double jeopardy effect, and the biggest brands are those that target the whole market, including the base. Research limitations/implications Data are from one country only and while the results confirm that patterns of brand buying in this BOP segment are like those in other markets, more research needs to be done to confirm the finding. Practical implications The biggest brands are those with the most customers, even if those customers are poor and do not buy very often. Growth can therefore be based on marketing interventions that appeal to the largest possible customer base. Social implications There are 2bn BOP consumers worldwide. This research shows that they may already be marginal members of modern economies and consumer culture. Originality/value This paper extends previous research on brand buying behaviour for the first time to the vast base of poor consumers who make up around half of the world’s population. This research shows that strategic approaches that emphasise increasing penetration are most likely to result in brand growth.
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Kumar, Arvind. "Economically Poor Buyer: A Systematic Review of Consumer Behaviour Research Confronting to FMCGs." International Journal of Business Innovation and Research 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijbir.2020.10033523.

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Sankar, Mahalakshmi. "The Big Indian Dream Package and IIT JEE." Emerging Economies Cases Journal 3, no. 1 (June 2021): 7–15. http://dx.doi.org/10.1177/25166042211020588.

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This case study describes the macro-environmental factors responsible for the growth of coaching classes in India with particular reference to IIT JEE preparation. The case chronicles the explosive growth in the coaching classes industry fuelled by big dollar packages promised to IIT graduates. Consumer behaviour related to selecting a coaching class is analysed with particular reference to dissonance-reducing buyer behaviour that parents strive to achieve. The role of advertising appeals and sales promotion through admission and scholarship examinations in influencing consumer behaviour can be debated and analysed. The case study opens up a discussion on the effect of National Education Policy 2020 on the industry.
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Dissertations / Theses on the topic "Consumer buyer behaviour"

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Kwok, Simon Marketing Australian School of Business UNSW. "A systematic analysis of consumer buyer behaviour in urban China." Awarded by:University of New South Wales. School of Marketing, 2006. http://handle.unsw.edu.au/1959.4/24175.

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Since economic reforms began in 1978, China has experienced rapid economic growth and is now arguably the world???s largest consumer market. However, despite the size and potential of the Chinese market, there is a serious lack of formal understanding of Chinese buyer behaviour. The broad aim of this research is to understand patterns of buyer behaviour through a systematic analysis of the purchasing of fast-moving consumer goods (FMCGs) by urban Chinese consumers. Several specific research questions are addressed: ??? What patterns of brand purchasing and brand loyalty do urban Chinese consumers exhibit? ??? Do these patterns generalise across content, spatial and temporal dimensions? ??? Are there any systematic significant bases of segmentation within the FMCG markets that are studied? ??? What key implications are to be drawn by academics and practitioners? ??? More generally, what is the value of adopting a systematic approach to research in this area of enquiry? ??? Also, what is the value of applying and extending models developed in the West to the Chinese consumer context? The research is divided into two main studies. The first involves secondary consumer panel data and focuses on brand purchasing and loyalty behaviour. Analysis is conducted using the Dirichlet model, which provides theoretical predictions for a range of brand performance measures. The second study involves primary consumer panel data and examines potential bases of segmentation. Analysis is based on the Generalised Dirichlet Model, which enables the impact of covariates on buyer behaviour to be assessed. It is found that the patterns of Chinese buyer behaviour for FMCGs are generally similar to those in the West. Results unique to the Chinese market are also identified. Importantly, the results and patterns generalise across all dimensions of analysis (that is, for brands within product categories, store types and store chains, and in different regions and cities, and in different time periods). Also, there is a lack of consumer segmentation among directly competing brands within the product categories that are studied. The findings not only make a strong empirical contribution but also have important academic and managerial implications.
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Chester, Yayoi. "A model of consumer buyer behaviour relating to the sponsorship of major sporting events in Australia." Swinburne Research Bank, 2007. http://hdl.handle.net/1959.3/35001.

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Brännman, Jennie, and Stina Nordlund. "Teknikens gråhåriga marknad - vi är här för att stanna : Vad påverkar äldres köpbeslut av ny teknologi?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45102.

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This thesis aims to describe how enterprises can approach and reach older citizens in order to sell new technology products. For that they need information about aspects affecting elderlies purchase decisions regarding these kind of products. The study is based on 13 qualitative interviews where we have applied semi structured interviews and observations of the elderlies behaviour towards an Ipad which we used as a study object during the interviews. The results of this study shows several aspects which affect the elderlies purchase decision regarding new technology but it all comes down to one matter, lack of knowledge. In order to overcome that obstacle, enterprises need to modify their communication strategy. They will be needing information about elderlies preferences and their self-image, meaning how they perceive themselves which is connected to how receptive they are towards new technology. They will also need to communicate information about the products area of use, the quality of the product, that the product is user-friendly and that there is impeccable support and education available. All these aspects have shown to have huge impact on the purchase decision. Enterprises need to assure the elderly segment that they will be able to use these products without complications. Since the social environment, especially the younger segment has shown to have an impact on the elderlies purchase decisions, enterprises must also turn the attention and start communicating this information towards them also.
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Starkey, Simone. "An investigation of low-income consumer-buying behaviour in the personal-care industry in South Africa." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/27488.

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South African companies are said to be mining the so-called "Black Diamond", the emerging middle-class segment that is driving economic growth within the country (Mahajan, 2009:9). The focus on the emerging Middle Class in South Africa (SA) has left a knowledge gap on Low-Income consumers - even though they are still the largest consumer group in SA (Connecting with Survivors, 2014). The Unilever "Connecting with Survivors Report" (2014) highlights the fact that 70% of the SA Market earn less than R6000 per month, while together they have a spending power of R300 Billion per annum. According to Martin (2012:71), 5.8% of Low-Income Consumer Households (HH) spending is prioritised for the purchase of personal care products, while 64.2% of their HH income is prioritised for food and housing expenses. Given the trivial proportion allocated to personal care products, this research has been guided by the problem statement that Low-Income consumers are forced to make trade-offs, when purchasing personal care products, which fall outside their realm of affordability. The primary objective of this study was to investigate Low-Income consumers' buying behaviour in the Personal Care Industry in South Africa. The Theory of Buyer Behaviour was used as a theoretical framework to assist in the understanding of Low-Income consumer behaviour in the Personal Care industry. The phenomenological research paradigm was used in this study, utilising interviews to collect the data from respondents in the Western Cape Province. Inductive reasoning was practised to draw a conclusion on the investigation of Low-Income consumer buying behaviour in the personal care industry in South Africa. The findings from the study indicate that Low-Income consumers do indeed make trade-offs when personal care products fall outside their realm of affordability. The extent to which they do so varies, based on necessity. This research stands to contribute to the body of knowledge by narrowing the knowledge gap on the Low-Income Consumer market in South Africa with the focus on the Personal Care Industry, thereby allowing marketers to develop and implement effective marketing strategies.
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Frič, Peter. "Buyer Decision Process on the Market of Electric Shavers." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76416.

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Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.
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Du, Plessis Ockert Johannes. "The buying behaviour of farmers in the Eastern Free State when purchasing wire products / du Plessis O." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7372.

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The purpose of this study is to assist wire companies to identify buying behaviour amongst consumers of their products. For the purpose of this study the product will be wire products and the specific target market will be farmers in the Eastern Free State. The primary objective of the study is to identify factors that play a role in the buying behaviour of farmers in the Eastern Free State when purchasing wire products. By knowing exactly the buying criteria of wire products amongst farmers and seasonable cycles of purchasing will form the basis of strategic marketing planning. This study was conducted in two phases. Phase one consisted of a literature review and phase two of an empirical research. The empirical research consisted of a quantitative research design; more specifically, descriptive research that employed cross–sectional analysis of the quantitative data collected from a sample by means of a structured questionnaire. The results show that 76% of the respondents are older than 41 years of age. The population for this study is, therefore, a more matured one. Regarding their buying behaviour, the purchase frequency shows that the majority purchase wire products on a monthly basis and 40% on an annual basis. Most of them (78%) purchase their wire products from the co–operative. Wire products are an integral part of farming activities and in general the respondents are very positive about the industry. Most important considerations identified are that the wire industry should keep in touch with its market, never be out of orders, keep up the fast service that is currently provided, and that reputable products should be kept in stock.
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
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Fan, Chi-sun. "The Consent Scheme in Hong Kong its evolution and evaluation : home buyer behaviour in Housing Society's property transactions before and after the Asian financial crisis /." Click to view the E-thesis via HKUTO, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31640278.

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Hultberg, Ebba, Fanny Jansson, and Fanny Birgersson. "“Jag älskar att betala mindre än vad jag egentligen skulle ha gjort.” : Manligt och kvinnligt konsumentbeteende inom modekonsumtion kopplat till rabatter." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23996.

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This study examines whether discounts affect the behavior of fashion consumers during the different parts of the buying decision process and in what ways. It also examines if and how this is different between men and women. The study is of qualitative form and the data collection has been done through semi-structured interviews. The purpose is to increase the understanding of whether discounts have an impact on the consumer behavior of fashion consumers in the different parts of the buying decision process and how this is different between men and women. The analysis is based on previous research on fashion consumption, discounts and male and female consumption, as well as a theoretical framework containing the buying decision process and emotional decision making. The results of the study show that discounts have an impact on the consumer behavior. The results confirm that the effect of discounts varies depending on when in the buying decision process they are offered. The study also identified differences between men and women’s attitudes and behaviors when they are offered discounts during the buying decision process. We can confirm that there are differences and that the differences depend on which part of the buying decision process the consumer is in. This study contributes to increase the understanding of the effects of discounts on male and female fashion consumers and when they are most effective. In future research, it would be appropriate to examine this in another area of consumption. Further on the study will be written in Swedish.
I denna studie undersöks om rabatter påverkar modekonsumenters beteende underköpbeslutsprocessens olika delar och på vilka sätt. Den undersöker också hur detta skiljer sig åt mellan män och kvinnor. Studien är av kvalitativ form och datainsamlingen har skett genom semistrukturerade intervjuer. Syftet är att öka förståelsen kring huruvida rabatter harpåverkan på modekonsumenters konsumentbeteende i köpbeslutsprocessens olika delar samt hur detta skiljer sig åt mellan män och kvinnor. Analysen baseras på tidigare forskning kring modekonsumtion, rabatter och kvinnlig och manlig konsumtion, samt ett teoretiskt ramverk i form av modellen över köpbeslutsprocessen och emotionellt beslutsfattande. Studiens resultat visar att rabatter har påverkan på konsumentbeteende. Genom resultatet bekräftar studien att rabatters påverkan skiljer sig åt beroende på när i köpbeslutsprocessen de erbjuds. Resultatet tar även upp de identifierade skillnader som uppstått mellan män och kvinnors attityder och beteende kopplat till rabatter under köpbeslutsprocessen. Även här kan vi bekräfta att det finns skillnader och att det skiljer sig åt beroende på del avköpbeslutsprocessen. Denna undersökning bidrar till att öka förståelsen kring rabatters påverkan på manliga och kvinnliga modekonsumenter samt hur påverkan skiljer sig i köpbeslutsprocessen. I framtida forskning skulle det vara lämpligt att undersöka detta inom ett annat konsumtionsområde
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Tirone, Inês Worm. "Why buy green housecleaning products?" Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16562.

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Mestrado em Marketing
Na sociedade atual a compra de produtos de limpeza ecológicos surge como uma alternativa sustentável aos produtos convencionais que são constituídos por químicos agressivos que afetam a saúde individual e o ambiente. Este estudo apresenta como principal objetivo a análise detalhada dos determinantes que compõem o processo de decisão de compra de produtos de limpeza de casa ecológicos. Com esta finalidade, foi desenvolvido um estudo em profundidade a compradores de produtos de limpeza de casa ecológicos, recorrendo a entrevistas semiestruturadas e a biografias de consumo. Todos os fatores determinantes em análise apresentam um impacto diferente no processo de decisão de compra, variando de comprador para comprador.
Nowadays, buyers are looking for ecological housecleaning products as an alternative to conventional options made of harsh chemicals that harm their personal health and the environment. This study aims to analyse in detail the individual relevance of different determinants that influence the purchase of ecological housecleaning products. For this purpose and to gain the adequate knowledge, a qualitative study was made to ecological housecleaning product buyers, using semi-structured in-depth interviews and consumption biographies. The results suggest that the ecological housecleaning product purchase is based on determinants that are evaluated differently by each individual buyer forming a complex decision process.
info:eu-repo/semantics/publishedVersion
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Grewal, Dhruv. "The effect of intrinsic, extrinsic cues and reference prices on buyers' perceptions of quality and value." Diss., Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/54785.

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This dissertation research synthesizes knowledge from consumer behavior, psychology and applied economics to address a fundamental issue in marketing regarding how buyers evaluate products. Classical economic theory has assumed that buyers have perfect information about products and prices and that buyers are capable of processing this information. However, in reality, buyers face an increasingly complex marketplace with numerous products, incomplete and imperfect information, and a limited capability of processing this information. Hence, this complex market place creates an uncertain environment in which buyers have to make purchase decisions. To reduce uncertainty, buyers tend to use available information cues to make inferences about the products being evaluated. Among these cues are the product’s price, reference price (e.g., price last paid, advertised reference price), and certain attributes intrinsic to the product. The research question addressed in this dissertation is, “how do information cues affect buyers’ product evaluations, behavioral intentions and price estimates?” Conceptually, this research develops a model incorporating the research objectives by describing how buyers select specific information cues, evaluate them, and arrive at an overall assessment of the value or worth of the product to them. Specifically, the model proposes that the price cue is used both as an indicator of product quality as well as an indicator of monetary sacrifice. It is proposed that buyers initially trade-off these opposite indicators to make an assessment of the value of acquiring the product. However, complicating this model is the notion that some product attributes produce benefits quite apart from quality, and that some price offers represent a short-term deal or bargain. Since buyers are assumed to have an internal reference price that may be used to evaluate a price offer, additional value, called transaction value, may be perceived if the offer price is below this reference price. Further, additional value may occur because, intrinsic attributes of the product may provide additional benefits. Furthermore, the model conceptualizes that the perceived value of the offer has a positive effect on buyers purchase intentions and the greater the transaction value, the less their search intention for a lower price. The model proposes specific linkages between these variables and suggests a process of how buyers evaluate product alternatives. To test this model and its propositions, an experiment was conducted. Respondents evaluated a 35mm compact camera given variations in the amount and type of information available for this evaluation. To enhance the reliability of the measures and manipulations, multiple items were used to measure the theoretical constructs. Because of the laboratory setting for the research, emphasis was placed on the precision and control of the procedures and on maximizing the internal validity of the study. A confirmatory factor analytical computer program was used to assess the measurement properties of the scales. Certain relationships were tested utilizing analysis of variance procedures and contrast analysis. The structural model specifying the causal relationships among the variables was analyzed using LISREL VI (a linear structural equation computer analytic program). The LISREL output statistics provided parameter coefficients for the individual relationships, as well as goodness-of-fit of the structural/causal model. The results of this research contribute to our understanding of the way imperfect information affects the efficiency of market operations. Understanding how buyers utilize imperfect information to make economic evaluations provides important information on how they make actual purchase decisions. Additionally, it provides information of how price offers affect buyers’ buyers’ product evaluation and purchase intention. Such knowledge will be useful to managers.
Ph. D.
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Books on the topic "Consumer buyer behaviour"

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Deon, Rousseau, and Boshoff Christo, eds. Buyer behaviour: Understanding consumer psychology and marketing. 4th ed. Cape Town, South Africa: Oxford University Press, 2007.

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Paul, Woodhouse, ed. Cambridge handbook of communications and buyer behaviour. London: KoganPage, 2013.

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Stones, Richard. The use of consumer buyer behaviour theory in relation to the purchase of Coca Cola cups. [s.l: The Author], 1996.

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A, Howard John, ed. Buyer behavior in marketing strategy. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1994.

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Moore, Donal J. Mortgage buyer involvement and information search. Dublin: University College Dublin, 1995.

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American buyers: Demographics of shopping. Ithaca: New Strategist, 2010.

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Explaining buyer behavior: Central concepts and philosophy of science issues. New York: Oxford University Press, 1992.

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Doyle, Declan A. Prepruchase information seeking by new car buyers: The role of prior experience and existing relationships. Dublin: University College Dublin, Graduate School of Business, 1997.

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Lindquist, Jay D. Shopper, buyer, and consumer behavior: Theory, marketing applications and public policy implications. 4th ed. Cincinnati, OH: Atomic Dog/Cengage Learning, 2009.

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Hubbard, Thomas N. Consumer beliefs and buyer and seller behavior in the vehicle inspection market. Cambridge, MA: National Bureau of Economic Research, 1997.

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Book chapters on the topic "Consumer buyer behaviour"

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McDonald, Malcolm, Martin Christopher, and Margrit Bass. "Consumer buyer behaviour." In Marketing, 3–21. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_1.

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Baker, Susan. "Consumer Buyer Behaviour." In Marketing Management, 47–61. London: Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-137-26638-5_4.

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Ryan, Michael I. "Implications From the “Old” and the “New” Physics for Studying Buyer Behavior." In Perspectives on Methodology in Consumer Research, 37–63. New York, NY: Springer New York, 1986. http://dx.doi.org/10.1007/978-1-4613-8609-4_2.

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Chate, Ramchandra Alias Ameet, and S. R. Bharamanaikar. "Store Atmospherics, Shopping Motives, and Buyer Behavior—An Indian Consumer Perspective." In Design for Tomorrow—Volume 2, 609–22. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-0119-4_49.

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Moutinho, Luiz, Fiona Davies, and Bruce Curry. "The Use of Neural Networks in Consumer Behaviour Analysis: An Application to Car Buyers." In Proceedings of the 1995 World Marketing Congress, 75. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17311-5_12.

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Gong, Feng, Xiawei Yang, and Mengwei Liu. "Impact of Bundled Price Presentation the Online Consumers’ Impulsive Buyer Behavior - Empirical Analysis Based on Variance Analysis." In Advances in Intelligent Systems and Computing, 383–93. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-25128-4_49.

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"CONSUMER BUYER BEHAVIOUR." In Fundamentals of Marketing, 67–121. Routledge, 2007. http://dx.doi.org/10.4324/9780203030783-14.

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Le Meunier-FitzHugh, Kenneth. "4. Consumer and buyer behaviour and the value proposition." In Marketing: A Very Short Introduction, 47–62. Oxford University Press, 2021. http://dx.doi.org/10.1093/actrade/9780198827337.003.0004.

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This chapter addresses the importance of understanding both consumer and buyer behaviours in order for marketers to create effective marketing campaigns. Consumer and buyer behaviours are those actions undertaken when obtaining goods and services. By understanding how consumers think and how they behave during buying decision-making and purchasing activities, the marketer is able to exert some influence over their actions. Likewise, marketers can influence business-to-business (B2B) purchasing patterns through their understanding of the behaviour of buyers. The chapter then goes on to look at the creation of a value proposition.
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"Consumer and organisational buyer behaviour." In Marketing Made Simple, 38–67. Routledge, 2007. http://dx.doi.org/10.4324/9780080524948-3.

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Akhtar, Muhammad Farooq, and Norazah Mohd Suki. "Green Consumer Behaviour." In Leveraging Consumer Behavior and Psychology in the Digital Economy, 240–48. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3042-9.ch016.

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Environment preservation is a global concern. Textile industry disposes of chemicals which effects environment and human life (water borne diseases). United Nations develops 17 Sustainable Development Goals (UNSDG's) to protect environment. Five SDG's addressing textile industry namely good health and well-being, clean water and sanitation, responsible production and consumption, climate action and life below water. Role of textile industry to achieve SDG's is inevitable. Textile policy of Pakistan 2014-19 confirms that international buyer is concerned about the environment which evidently shows potential of green marketing in textile sector of Pakistan. Green marketing encourages environment friendly marketing practices (product, price, place, promotion). The objective of this study is to integrate the theory of planned behavior and technology acceptance model. Green consumer behavior of textile sector of Pakistan is conceptualized with this extended lens. This study enhances the body of knowledge by conceptualizing green consumer behavior of textile sector through extended model. Practically, this study remains beneficial for marketing professionals and researchers to understand green consumer behavior of textile sector. Success of green marketing is the success of society to curb environmental problems.
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Conference papers on the topic "Consumer buyer behaviour"

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Bite, Dina, and Zenija Kruzmetra. "Review on the Consumers’ Response to the Covid-19 Crisis in Latvia." In 22nd International Scientific Conference. “Economic Science for Rural Development 2021”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2021. http://dx.doi.org/10.22616/esrd.2021.55.054.

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The regulations for restricting the Covid-19 virus set by the Latvian government, which entered into force on March 13, 2020, caused significant changes in the operation of outlets and consumer behavior. At the onset of the emergency, Latvia, like many parts of the world, experienced uncoordinated collective behavior that could potentially lead to significant changes in food supply chains. Therefore, one of the research directions of The National Research Program project “Towards the Post-pandemic Recovery: Economic, Political and Legal Framework for the Preservation of Latvia's Growth Potential and Increasing Competitiveness” (recovery-LV) (2020) was to find out how the Covid-19 crisis Restrictions have changed buyers' habits towards buying and consuming food. The article summarizes and analyses the research results of the content analysis, semi-structured interviews and survey conducted within the project. An analysis of the results shows that, as a result of the crisis, consumers are less likely to visit outlets, cook more often at home and choose more locally sourced food. It was concluded that the consumer agitation regarding the purchase of food products in 2020 was short-lived, which later returned to the usual limits of the habits of various socio-demographic groups of the population.
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Wiratama, Bayu, Wahyono, Ida Maftukhah, and Angga Pandu Wijaya. "What Driving Someone to Be an Impulse Buyer? Examining the Consumption Behavior of Indonesian Consumer." In Economics and Business International Conference 2019. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009202502740283.

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Othman, Alaa, Ahmed Dabees, Baher Rahma, and Matjaz Knez. "Factors influencing the purchasing decisions of low emission cars: comparing study between Egypt and Slovenia." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.iii.13.

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This paper provides a study about the factors influencing the purchasing of low emission vehicles. In order to achieve the objectives of the paper, and in the light of the pool of literature and availability of data, the authors relied on qualitative methods to offers a comparison between Egypt as a developing country and Slovenia as a developed country, through analysing a survey that involves an Egyptian sample and Slovenian samples, it also studies the effect of different push and pull methods on different buyers in order to help the governments as well as the manufacturers to understand the most significant factors that affects the purchasing behaviour of LEV in the future. The results of this paper show the important vehicle performance factors, financial considerations and Environmental considerations along with the gender and age of the consumer and show that consumers are more interested in the total price of the car than in different taxes.
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Tonković Pražić, Ivana. "INFLUENCE OF PERSONAL VALUES ON CONSUMER CHOICE AND INTENTION TO BUY: A CASE OF CROATIAN AUTOMOBILE MARKET." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.s.p.2020.117.

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This paper aimed to identify the factors and segments of car buyers based on their personal values and analyzing their relation to car buyers’ choice and intention to buy. A survey involving 561 participants was conducted using the PVQ scale and additional questions about car-buying behavior. Upon collecting the data, statistical analysis was conducted that allowed for nine value types to be successfully distinguished among car buyers: benevolence, universalism, self-direction, stimulation, hedonism, achievement, and power, security, conformity, and tradition. Additionally, based on the abovementioned value types, different consumer segments were distinguished: "opened to change", "self-transcendent", "self-enhanced" and "conservative". Furthermore, the results show that segments of car buyers differ in their preferences of car models, i.e. they choose or intend to buy different car models. The conclusion presents the contribution of the paper, limitations, and guidelines for future research.
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Barreto Fernandes, Francisco António, and Bernabé Hernandis Ortuño. "Usability and User-Centered Design - User Evaluation Experience in Self-Checkout Technologies." In Systems & Design 2017. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/sd2017.2017.6634.

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The increasing advance of the new technologies applied in the retail market, make it common to sell products without the personal contact between seller and buyer, being the registration and payment of the products made in electronic equipment of self-checkout. The large-scale use of these devices forces the consumer to participate in the service process, which was previously done through interaction with the company's employees. The user of the self-checkout system thus performs all the steps of the purchase, from weighing the products, registering them and making the payment. This is seen as a partial employee, whose participation or performance in providing services can be used by the company to improve the quality of its operations (KELLEY, et al 1993). However this participation does not always satisfy the user, and may cause negative experiences related to usability failures. This article presents the results of the evaluation by the users of the self-checkout system. The data were collected in Portugal through a questionnaire to 400 users. The study analyzes the degree of satisfaction regarding the quality and usability of the system, the degree of motivation for its adoption, as well as the profile of the users. Analysis of the sample data reveals that users have basic or higher education and use new technologies very often. They also have a high domain of the system and an easy learning of its use. The reason for using self-checkout instead of the traditional checkout is mainly due to "queues at checkout with operator" and "at the small volume of products". In general, the sample reveals a high degree of satisfaction with the service and with quality, however, in comparative terms, self-checkout is not considered better than operator checkout. The evaluation of the interaction with the self-checkout was classified according to twenty-six attributes of the system. The analysis identifies five groups with similar characteristics, of which two have low scores. "Cancellation of registered articles", "search for articles without a bar code", "manual registration", "bagging area", "error messages", "weight sensor" and “invoice request "are seven critical attributes of the system. The results indicate that the usability analysis oriented to the self-checkout service can be determinant for the user-system interaction. The implications of empirical findings are discussed together with guidelines for future research.Keywords: Interaction Design, Self service, Self-checkout, User evaluation, UsabilityReferencias ABRAHÃO, J., et al (2013). Ergonomia e Usabilidade. 1ª Edição. São Paulo: Blucher. ALEXANDRE, J. W. C., et al (2013). Análise do número de categorias da escala de Likert aplicada à gestão pela qualidade total através da teoria da resposta ao item. In: XXIII Encontro Nacional de Engenharia de Produção, Ouro Preto. BOOTH, P. (2014). An Introduction to Human-Computer Interaction (Psychology Revivals). London Taylor and Francis. CASTRO, D., ATKINSON, R., EZELL, J., (2010). Embracing the Self-Service Economy, Information Technology and Innovation Foundation. Available at SSRN: http://dx.doi.org/10.2139/ssrn.1590982 CHANG, L.A. (1994). A psychometric evaluation of 4-point and 6-point Likert-type scale in relation to reliability and validity. Applied Psychological Measurement. v. 18, n. 2, p. 05-15. DABHOLKAR, P. A. (1996). Consumer Evaluations of New Technology-based Self-service Options: An Investigation of Alternative Models of Service Quality. International Journal of Research in Marketing, Vol. 13, pp. 29-51. DABHOLKAR, P. A., BAGOZZI, R. P. (2002). An Attitudinal Model of Technology-based Selfservice: Moderating Effects of Consumer Traits and Situational Factors. Journal of the Academy of Marketing Science, Vol. 30 (3), pp. 184-201. DABHOLKAR, P. A., BOBBITT, L. M. &amp; LEE, E. (2003). Understanding Consumer Motivation and Behavior related to Self-scanning in Retailing. International Journal of Service Industry Management, Vol. 14 (1), pp. 59-95. DIX, A. et al (2004). Human-Computer Interaction. Third edition. Pearson/Prentice-Hall. New York. FERNANDES, F. et al, (2015). Do Ensaio à Investigação – Textos Breves Sobre a Investigação, Bernabé Hernandis, Carmen Lloret e Francisco Sanmartín (Editores), Oficina de Acción Internacional - Universidade Politécnica de Valência Edições ESAD.cr/IPL, Leiria. HELANDER, M., LANDAUER, T., PRABHU, P. (1997). Handbook of Human – Computer Interaction. North–Holland: Elsevier. KALLWEIT, K., SPREER, P. &amp; TOPOROWSKI, W. (2014). Why do Customers use Self-service Information Technologies in Retail? The Mediating Effect of Perceived Service Quality. Journal of Retailing and Consumer Services, Vol. 21, pp. 268-276. KELLEY SW, HOFFMAN KD, DAVIS MA. (1993). A typology of retail failures and recoveries. J Retailing. 69(4):429 – 52.
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Reports on the topic "Consumer buyer behaviour"

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Hubbard, Thomas. Consumer Beliefs and Buyer and Seller Behavior in the Vehicle Inspection Market. Cambridge, MA: National Bureau of Economic Research, October 1997. http://dx.doi.org/10.3386/w6245.

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