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Dissertations / Theses on the topic 'Consumer buyer behaviour'
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Kwok, Simon Marketing Australian School of Business UNSW. "A systematic analysis of consumer buyer behaviour in urban China." Awarded by:University of New South Wales. School of Marketing, 2006. http://handle.unsw.edu.au/1959.4/24175.
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Since economic reforms began in 1978, China has experienced rapid economic growth and is now arguably the world???s largest consumer market. However, despite the size and potential of the Chinese market, there is a serious lack of formal understanding of Chinese buyer behaviour. The broad aim of this research is to understand patterns of buyer behaviour through a systematic analysis of the purchasing of fast-moving consumer goods (FMCGs) by urban Chinese consumers. Several specific research questions are addressed: ??? What patterns of brand purchasing and brand loyalty do urban Chinese consumers exhibit? ??? Do these patterns generalise across content, spatial and temporal dimensions? ??? Are there any systematic significant bases of segmentation within the FMCG markets that are studied? ??? What key implications are to be drawn by academics and practitioners? ??? More generally, what is the value of adopting a systematic approach to research in this area of enquiry? ??? Also, what is the value of applying and extending models developed in the West to the Chinese consumer context? The research is divided into two main studies. The first involves secondary consumer panel data and focuses on brand purchasing and loyalty behaviour. Analysis is conducted using the Dirichlet model, which provides theoretical predictions for a range of brand performance measures. The second study involves primary consumer panel data and examines potential bases of segmentation. Analysis is based on the Generalised Dirichlet Model, which enables the impact of covariates on buyer behaviour to be assessed. It is found that the patterns of Chinese buyer behaviour for FMCGs are generally similar to those in the West. Results unique to the Chinese market are also identified. Importantly, the results and patterns generalise across all dimensions of analysis (that is, for brands within product categories, store types and store chains, and in different regions and cities, and in different time periods). Also, there is a lack of consumer segmentation among directly competing brands within the product categories that are studied. The findings not only make a strong empirical contribution but also have important academic and managerial implications.
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Chester, Yayoi. "A model of consumer buyer behaviour relating to the sponsorship of major sporting events in Australia." Swinburne Research Bank, 2007. http://hdl.handle.net/1959.3/35001.
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Brännman, Jennie, and Stina Nordlund. "Teknikens gråhåriga marknad - vi är här för att stanna : Vad påverkar äldres köpbeslut av ny teknologi?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45102.
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This thesis aims to describe how enterprises can approach and reach older citizens in order to sell new technology products. For that they need information about aspects affecting elderlies purchase decisions regarding these kind of products. The study is based on 13 qualitative interviews where we have applied semi structured interviews and observations of the elderlies behaviour towards an Ipad which we used as a study object during the interviews. The results of this study shows several aspects which affect the elderlies purchase decision regarding new technology but it all comes down to one matter, lack of knowledge. In order to overcome that obstacle, enterprises need to modify their communication strategy. They will be needing information about elderlies preferences and their self-image, meaning how they perceive themselves which is connected to how receptive they are towards new technology. They will also need to communicate information about the products area of use, the quality of the product, that the product is user-friendly and that there is impeccable support and education available. All these aspects have shown to have huge impact on the purchase decision. Enterprises need to assure the elderly segment that they will be able to use these products without complications. Since the social environment, especially the younger segment has shown to have an impact on the elderlies purchase decisions, enterprises must also turn the attention and start communicating this information towards them also.
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Starkey, Simone. "An investigation of low-income consumer-buying behaviour in the personal-care industry in South Africa." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/27488.
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South African companies are said to be mining the so-called "Black Diamond", the emerging middle-class segment that is driving economic growth within the country (Mahajan, 2009:9). The focus on the emerging Middle Class in South Africa (SA) has left a knowledge gap on Low-Income consumers - even though they are still the largest consumer group in SA (Connecting with Survivors, 2014). The Unilever "Connecting with Survivors Report" (2014) highlights the fact that 70% of the SA Market earn less than R6000 per month, while together they have a spending power of R300 Billion per annum. According to Martin (2012:71), 5.8% of Low-Income Consumer Households (HH) spending is prioritised for the purchase of personal care products, while 64.2% of their HH income is prioritised for food and housing expenses. Given the trivial proportion allocated to personal care products, this research has been guided by the problem statement that Low-Income consumers are forced to make trade-offs, when purchasing personal care products, which fall outside their realm of affordability. The primary objective of this study was to investigate Low-Income consumers' buying behaviour in the Personal Care Industry in South Africa. The Theory of Buyer Behaviour was used as a theoretical framework to assist in the understanding of Low-Income consumer behaviour in the Personal Care industry. The phenomenological research paradigm was used in this study, utilising interviews to collect the data from respondents in the Western Cape Province. Inductive reasoning was practised to draw a conclusion on the investigation of Low-Income consumer buying behaviour in the personal care industry in South Africa. The findings from the study indicate that Low-Income consumers do indeed make trade-offs when personal care products fall outside their realm of affordability. The extent to which they do so varies, based on necessity. This research stands to contribute to the body of knowledge by narrowing the knowledge gap on the Low-Income Consumer market in South Africa with the focus on the Personal Care Industry, thereby allowing marketers to develop and implement effective marketing strategies.
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Frič, Peter. "Buyer Decision Process on the Market of Electric Shavers." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76416.
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Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.
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Du, Plessis Ockert Johannes. "The buying behaviour of farmers in the Eastern Free State when purchasing wire products / du Plessis O." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7372.
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The purpose of this study is to assist wire companies to identify buying behaviour
amongst consumers of their products. For the purpose of this study the product will be
wire products and the specific target market will be farmers in the Eastern Free State.
The primary objective of the study is to identify factors that play a role in the buying
behaviour of farmers in the Eastern Free State when purchasing wire products. By
knowing exactly the buying criteria of wire products amongst farmers and seasonable
cycles of purchasing will form the basis of strategic marketing planning.
This study was conducted in two phases. Phase one consisted of a literature review and
phase two of an empirical research. The empirical research consisted of a quantitative
research design; more specifically, descriptive research that employed cross–sectional
analysis of the quantitative data collected from a sample by means of a structured
questionnaire.
The results show that 76% of the respondents are older than 41 years of age. The
population for this study is, therefore, a more matured one. Regarding their buying
behaviour, the purchase frequency shows that the majority purchase wire products on a
monthly basis and 40% on an annual basis. Most of them (78%) purchase their wire
products from the co–operative. Wire products are an integral part of farming activities
and in general the respondents are very positive about the industry. Most important
considerations identified are that the wire industry should keep in touch with its market,
never be out of orders, keep up the fast service that is currently provided, and that
reputable products should be kept in stock.Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
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Fan, Chi-sun. "The Consent Scheme in Hong Kong its evolution and evaluation : home buyer behaviour in Housing Society's property transactions before and after the Asian financial crisis /." Click to view the E-thesis via HKUTO, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31640278.
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Hultberg, Ebba, Fanny Jansson, and Fanny Birgersson. "“Jag älskar att betala mindre än vad jag egentligen skulle ha gjort.” : Manligt och kvinnligt konsumentbeteende inom modekonsumtion kopplat till rabatter." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23996.
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This study examines whether discounts affect the behavior of fashion consumers during the different parts of the buying decision process and in what ways. It also examines if and how this is different between men and women. The study is of qualitative form and the data collection has been done through semi-structured interviews. The purpose is to increase the understanding of whether discounts have an impact on the consumer behavior of fashion consumers in the different parts of the buying decision process and how this is different between men and women. The analysis is based on previous research on fashion consumption, discounts and male and female consumption, as well as a theoretical framework containing the buying decision process and emotional decision making. The results of the study show that discounts have an impact on the consumer behavior. The results confirm that the effect of discounts varies depending on when in the buying decision process they are offered. The study also identified differences between men and women’s attitudes and behaviors when they are offered discounts during the buying decision process. We can confirm that there are differences and that the differences depend on which part of the buying decision process the consumer is in. This study contributes to increase the understanding of the effects of discounts on male and female fashion consumers and when they are most effective. In future research, it would be appropriate to examine this in another area of consumption. Further on the study will be written in Swedish.I denna studie undersöks om rabatter påverkar modekonsumenters beteende underköpbeslutsprocessens olika delar och på vilka sätt. Den undersöker också hur detta skiljer sig åt mellan män och kvinnor. Studien är av kvalitativ form och datainsamlingen har skett genom semistrukturerade intervjuer. Syftet är att öka förståelsen kring huruvida rabatter harpåverkan på modekonsumenters konsumentbeteende i köpbeslutsprocessens olika delar samt hur detta skiljer sig åt mellan män och kvinnor. Analysen baseras på tidigare forskning kring modekonsumtion, rabatter och kvinnlig och manlig konsumtion, samt ett teoretiskt ramverk i form av modellen över köpbeslutsprocessen och emotionellt beslutsfattande. Studiens resultat visar att rabatter har påverkan på konsumentbeteende. Genom resultatet bekräftar studien att rabatters påverkan skiljer sig åt beroende på när i köpbeslutsprocessen de erbjuds. Resultatet tar även upp de identifierade skillnader som uppstått mellan män och kvinnors attityder och beteende kopplat till rabatter under köpbeslutsprocessen. Även här kan vi bekräfta att det finns skillnader och att det skiljer sig åt beroende på del avköpbeslutsprocessen. Denna undersökning bidrar till att öka förståelsen kring rabatters påverkan på manliga och kvinnliga modekonsumenter samt hur påverkan skiljer sig i köpbeslutsprocessen. I framtida forskning skulle det vara lämpligt att undersöka detta inom ett annat konsumtionsområde
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Tirone, Inês Worm. "Why buy green housecleaning products?" Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16562.
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Mestrado em MarketingNa sociedade atual a compra de produtos de limpeza ecológicos surge como uma alternativa sustentável aos produtos convencionais que são constituídos por químicos agressivos que afetam a saúde individual e o ambiente. Este estudo apresenta como principal objetivo a análise detalhada dos determinantes que compõem o processo de decisão de compra de produtos de limpeza de casa ecológicos. Com esta finalidade, foi desenvolvido um estudo em profundidade a compradores de produtos de limpeza de casa ecológicos, recorrendo a entrevistas semiestruturadas e a biografias de consumo. Todos os fatores determinantes em análise apresentam um impacto diferente no processo de decisão de compra, variando de comprador para comprador.
Nowadays, buyers are looking for ecological housecleaning products as an alternative to conventional options made of harsh chemicals that harm their personal health and the environment. This study aims to analyse in detail the individual relevance of different determinants that influence the purchase of ecological housecleaning products. For this purpose and to gain the adequate knowledge, a qualitative study was made to ecological housecleaning product buyers, using semi-structured in-depth interviews and consumption biographies. The results suggest that the ecological housecleaning product purchase is based on determinants that are evaluated differently by each individual buyer forming a complex decision process.
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Grewal, Dhruv. "The effect of intrinsic, extrinsic cues and reference prices on buyers' perceptions of quality and value." Diss., Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/54785.
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This dissertation research synthesizes knowledge from consumer behavior, psychology and applied economics to address a fundamental issue in marketing regarding how buyers evaluate products. Classical economic theory has assumed that buyers have perfect information about products and prices and that buyers are capable of processing this information. However, in reality, buyers face an increasingly complex marketplace with numerous products, incomplete and imperfect information, and a limited capability of processing this information. Hence, this complex market place creates an uncertain environment in which buyers have to make purchase decisions. To reduce uncertainty, buyers tend to use available information cues to make inferences about the products being evaluated. Among these cues are the product’s price, reference price (e.g., price last paid, advertised reference price), and certain attributes intrinsic to the product.
The research question addressed in this dissertation is, “how do information cues affect buyers’ product evaluations, behavioral intentions and price estimates?”
Conceptually, this research develops a model incorporating the research objectives by describing how buyers select specific information cues, evaluate them, and arrive at an overall assessment of the value or worth of the product to them. Specifically, the model proposes that the price cue is used both as an indicator of product quality as well as an indicator of monetary sacrifice. It is proposed that buyers initially trade-off these opposite indicators to make an assessment of the value of acquiring the product. However, complicating this model is the notion that some product attributes produce benefits quite apart from quality, and that some price offers represent a short-term deal or bargain. Since buyers are assumed to have an internal reference price that may be used to evaluate a price offer, additional value, called transaction value, may be perceived if the offer price is below this reference price. Further, additional value may occur because, intrinsic attributes of the product may provide additional benefits. Furthermore, the model conceptualizes that the perceived value of the offer has a positive effect on buyers purchase intentions and the greater the transaction value, the less their search intention for a lower price. The model proposes specific linkages between these variables and suggests a process of how buyers evaluate product alternatives.
To test this model and its propositions, an experiment was conducted. Respondents evaluated a 35mm compact camera given variations in the amount and type of information available for this evaluation. To enhance the reliability of the measures and manipulations, multiple items were used to measure the theoretical constructs. Because of the laboratory setting for the research, emphasis was placed on the precision and control of the procedures and on maximizing the internal validity of the study. A confirmatory factor analytical computer program was used to assess the measurement properties of the scales. Certain relationships were tested utilizing analysis of variance procedures and contrast analysis. The structural model specifying the causal relationships among the variables was analyzed using LISREL VI (a linear structural equation computer analytic program). The LISREL output statistics provided parameter coefficients for the individual relationships, as well as goodness-of-fit of the structural/causal model.
The results of this research contribute to our understanding of the way imperfect information affects the efficiency of market operations. Understanding how buyers utilize imperfect information to make economic evaluations provides important information on how they make actual purchase decisions. Additionally, it provides information of how price offers affect buyers’ buyers’ product evaluation and purchase intention. Such knowledge will be useful to managers.Ph. D.
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Yadav, Manjit S. "An examination of how buyers subjectively perceive and evaluate product bundles." Diss., This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-02052007-081234/.
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Triki, Abdelfattah. "Role orientations and family purchasing behaviour : modelling the relationships for time saving and effort-sparing durables." Thesis, Northumbria University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.367421.
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Batulková, Monika. "Kupní rozhodovací proces spotřebitele v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9176.
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The aim of this diploma thesis is to analyze a buyer decision process of consumers in travel industry with a focus on outgoing tourism. The diploma thesis is divided in six parts. The first part focuses on theory of consumer behavior followed by marketing of services with an emphasis on tourism. Next part covers buyer decision process of consumers in travel industry based on results from analysis of a questionnaire. These results are integrated with agency data. A summary of acquired results is compared to all phases of buyer decision process at the end of this thesis.
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Esterhammer, Oliver, and Jiahao Huang. "The Triggers of Buyers Regret of Impulsive Purchases." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35899.
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Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. The purpose of this study is to discover the triggers of buyer regret from impulse purchase, which is presented by the research question “What are the triggers of buyer regret from impulse purchases?” By conducting a quantitative research, we proposed a conceptual model of impulse purchase regret that consists of six hypotheses. The technical tool that we used to test the conceptual model is a SPSS extension called AMOS, whereas the analysis method uses the application of structural equation modeling. We collected our primary data (187 viable responses) via a questionnaire through convenience sampling. By testing all the data with AMOS, we received the following result: 5 hypotheses are accepted and 1 hypothesis is rejected. This result indicates that upwards counterfactual thinking (CFT) on forgone alternatives, a change in significance, and under consideration are positively related to impulse purchase regret; external stimuli and consumer susceptibility to interpersonal influence (CSII) have indirect influence on impulse purchase regret. By applying our theoretical background to analyze the result, we suggest that consumer’s rational buying thinking still plays an important role in post evaluation stage of impulse purchase, even though it disrupts the rational buying process in the beginning. Lastly, we believe that several parties could benefit from our research, they are marketing, academia as well as consumers.
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Truong, Dothang. "A STUDY OF BUSINESS-TO-BUSINESS ELECTRONIC MARKETPLACE USAGE FROM THE BUYER PERSPECTIVE." See Full Text at OhioLINK ETD Center (Requires Adobe Acrobat Reader for viewing), 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=toledo1090001366.
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Thesis (D.M.E.)--University of Toledo.Typescript. "A dissertation [submitted] as partial fulfillment of the requirements of the Doctor of Philosophy degree in Manufacturing Management and Engineering." Bibliography: leaves 177-191.
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Zhao, Bo [Verfasser], Ramin [Akademischer Betreuer] Yahyapour, Ramin [Gutachter] Yahyapour, and Xiaoming [Gutachter] Fu. "Consumer Behavior Analysis and Repeat Buyer Prediction for E-commerce / Bo Zhao ; Gutachter: Ramin Yahyapour, Xiaoming Fu ; Betreuer: Ramin Yahyapour." Göttingen : Niedersächsische Staats- und Universitätsbibliothek Göttingen, 2019. http://d-nb.info/1201884594/34.
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Shearer, David Charcles. "A comparative analysis of factors affecting the purchasing decisions of cleaning rag buyers in the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1020928.
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The objectives of this research project were to identify and compare factors that influence the purchasing decisions of Multifibres’ customers active in each channel. Multifibres manufactures and distributes industrial cleaning rags to three channels or client categories, these being industrial resellers, industrial end-users and the walk-in customers. An extensive literature review revealed that purchasing decisions are influenced by, amongst other factors, the buyer’s role, the internal cognitive processes of the buyer, as well as factors present in the buyer’s business and external environment. An empirical study was conducted utilising in-depth interviews. The most prevalent, emergent themes that buyers attached the greatest weight to when purchasing cleaning rags were: price; quality; service; relationships; and, convenience. These factors were probed, analysed and compared, based on each buyer category’s unique set of characteristics. When motivating their purchasing preferences, resellers emphasised the importance of the business relationship and trust as being paramount, while end-users viewed price and service as the most important factors. Walk-in customers valued the combination of price and convenience as the most important reasons influencing their purchasing decisions.
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Lee, Misuk. "Airline passengers' online search and purchase behaviors." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/29605.
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Thesis (Ph.D)--Industrial and Systems Engineering, Georgia Institute of Technology, 2010.Committee Chair: Garrow, Laurie; Committee Co-Chair: Castillo, Marco; Committee Co-Chair: Goldsman, David; Committee Member: Griffin, Paul; Committee Member: White, Chelsea (Chip). Part of the SMARTech Electronic Thesis and Dissertation Collection.
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JIRESKOG, SOFIA, and SOFIA JIRESKOG. "Köpbeteende och attityder : en studie av unga tjejers attityder till företaget Gina Tricot." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20125.
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Konkurrensen är idag hård inom modebranschen. Flera stora aktörer slåss om kunderna och ett brett utbud, snabba leveranser och att effektivt möta efterfrågan är av stor vikt. Utveckling och globalisering har lett till att privatpersoner snabbt och enkelt kan leta fram information själva. Konsumenterna kan jämföra priser, utbud och annat hemma på internet. Människor väljer idag kläder inte bara utifrån funktion och kvalitet utan utifrån intressen, livsstil och andra faktorer. Konsumenter syn på olika varumärken påverkas inte bara av företagen själva utan också av andra företeelser. Bloggar, sajter som pricerunner och andra mellanmänskliga aktiviteter är exempel på faktorer som företagen inte kan kontrollera. I vår studie undersöker vi unga kvinnliga konsumenters attityder för att se vad det leder till för slags köpbeteende. Frågor vi arbetar med är till exempel vilka variabler kunder prioriterar vid ett klädinköp. För respektive företag är det viktigt att känna sin målgrupp väl och veta vad de har för önskemål och behov. Vi undersöker vad kunderna prioriterar och om det handlar om t.ex. pris, kvalitet eller tillverkningsförhållanden. Är det bara ett bra pris och kvalitet som prioriteras när kunden väljer vad som ska köpas eller spelar andra saker in? Vi inriktar oss på en del av Gina Tricots målgrupp, unga tjejer mellan 14-24.Vårt syfte med studien är att undersöka, beskriva och analysera vilka viktiga delar som ingår i processen mellan Gina Tricot och deras kunder för att åstadkomma positiv respons?För att kunna svara på problemet väljer vi att ansluta två delproblem. •Vilka viktiga delar i erbjudandet uppfattar konsumenterna som särskilt intressanta?•Vilka delar i marknadsmixen fokuserar Gina Tricot på i första hand?Genom att samla fakta och utföra marknadsundersökningar kan vårt problem besvaras. Vår undersökning påvisar att de två faktorerna unga kvinnliga kunder prioriterar högst vid klädinköp är plaggets kvalitet och ett rimligt pris. I den valda gruppen förknippar många Gina Tricot och företagets koncept med ”billigt”, ”ungt” och ”snabbt mode”. Många tycker att företaget är snabba på att hänga med i trender. Gina Tricot uppger att deras fokus på ligger på pris, kvalitet och passform. Företagets marknadsföring är inriktad på igenkänning. De svart-vita reklamerna med en leende tjej är välkända. Majoriteten av våra respondenter uppger att det sett reklamen från Gina Tricot på bl.a. tv, tidningar och reklampelare.The competition today is fierce in the fashion business. Several large players are fighting to attract customers and a wide range, quick deliveries and ability to effectively meet the demand is of great importance. Progress and globalization has made it easy for individuals to find information. Consumers can compare prices, ranges and other things at home at the Internet. Nowadays people do not only pick garments because of their function or quality but because they symbolize a certain interest, life style and other factors. A costumer’s view of different brands is not always affected by the company but also by other phenomena. Blogs, sites like pricerunner and other interaction is examples of such things the companies cannot control. In our study we investigate young female consumers’ attitudes to see what kind of buyer’s behavior it leads to. Questions we work with are for example what kind of factors costumers favors when she’s purchasing clothing. It’s important for companies to know their target group well and to know their wishes and needs. We explore the priorities of consumers and if they are for example a reasonable price, good quality and fit or how the garments have been manufactured. We focus our study on one segment in Gina Tricots target group, young girls between 14-24 years.Our intention is to investigate, describe and analyze which important elements are included in the process between Gina Tricot and their customers to achieve a positive response? To be able to do this we choose to connect two further questions.•Which important elements does the consumers find particularly interesting?•What parts in the marketing mix does Gina Tricot focus on primarily?By collecting information and implement a market survey are we able to answer our questions. Our study shows that the two factors young female customers’ favors the most is the garments quality and a reasonable price. In our chosen segment many respondents’ associates Gina Tricot and their concept with expressions like “cheap”, “young” and “fast fashion”. A lot of the respondents think that the Company quickly responds to new trends. Gina Tricot states that their main focus is on price, quality and fit. The Company’s marketing strategy is based on recognition. The black and white commercials with a smiling girl are well known. The majority of our respondents state that they have seen the Gina Tricot commercial on for instance television and in newspapers.
Program: Butikschefsutbildningen
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Bavuma, Zimkitha. "The economic contribution of the Design Indaba : a case study of the International Buyers’ Programme." Thesis, Cape Peninsula University of Technology, 2018. http://hdl.handle.net/20.500.11838/2739.
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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018.Events are happenings that embody certain objectives; business events, sport events and festivals comprise the three general types of events that attract most attention. Design Indaba (DI) is one of the world’s leading design and business events launched in 1995 as a conference, but incorporating an Expo from 2004. The DI Expo triggered a need for buyer and exhibitor interaction and led to the launch of the DI Buyers’ Day, a programme aimed at bringing buyers and exhibitors together on a day set aside for buyers to view the products and services offered at the Expo before the general public. This study seeks to identify the economic contribution of the DI Buyers’ Day Programme to the event, to buyers, exhibitors and to Cape Town as a tourism destination. The study profiles the exhibitors and buyers before focusing on buyers’ spending patterns at the Expo and in Cape Town, their level of awareness and involvement in the event, their satisfaction with and perceptions of the event. Buyers were surveyed post event via electronic mail, while exhibitors were surveyed at the Cape Town International Convention Centre (CTICC) during the Expo dates of 28 February 2014 to 2 March 2014. Key Informant interviews were conducted with the event organiser and one of the event stakeholders (Department of the Premier, Western Cape Provincial Government) in order to gain insights from relevant parties prior to the event. The study adopted a mixed-method approach, combining qualitative research (to get an in-depth set of opinions from buyers and exhibitors), with quantitative research concentrating on a stratified sample of the participants. The latter data collected from buyers and exhibitors was analysed using the Statistical Package for the Social Sciences (SPSS) software – Version 22.0, which enabled the data to be tabulated and graphically represented. The qualitative data was analysed using the constant comparative method. The research shows that both exhibitors and buyers regard the programme as a significant platform to build their brands and access business opportunities. However, emerging creatives and entrepreneurs feel that they need additional pre-event assistance/training to be able to maximise the opportunity to make connections with buyers who view their products/services. The event organisers also mentioned that if more governmental departments could be involved, more funding would be available to deal with key questions in terms of creating new markets, growing exports and creating jobs. Overall, the DI Buyers’ programme is one of the biggest trade shows in South Africa, attracting the largest number of buyers. More international buyers should be invited to the event, and design facet categories created so that they can be paired with the appropriate exhibitor. A single day for the DI Programme is also too short: an additional day should be added or a pre-event and post-event networking session should be created solely for exhibitors and buyers.
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Kerner, Ann-Christiin. "Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14707.
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Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. To address the research questions, single case study was used. The data was gathered through semi-structured interviews that were conducted with five female slow fashion consumers who had recently made a purchase from a Swedish slow fashion brand MASKA’s online store. To analyse the data, a coding approach was used. As a result of the coding process, themes that described the slow fashion consumer’s profile and buying insights emerged and were used later to create a narrative of the slow fashion buyer persona. Conclusion: In order to expand knowledge of slow fashion brand customer, a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion buyer was developed with this study. To answer the research questions and develop persona, five female slow fashion brand buyers were interviewed. Answering the research questions provided 8 different themes that emerged from the interview transcripts and made up slow fashion brandbuyer persona, which fulfilled the purpose. The emerged themes were describing who slow fashion brand buyer persona is: 1) creative mind; 2) globetrotter and explorer; 3) fond of nature, and themes that described what influences the slow fashion buyer: 4) consciousness; 5) quality over quantity; 6) shoppers of small boutiques; 7) trust; 8) esthetics. This study did not come to a firm conclusion, but rather aimed to provide more in-depth knowledge about slow fashion brand buyer and point out implications to further study the slow fashion consumer.
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Trávníčková, Vendula. "Kupní rozhodovací proces spotřebitele na trhu svatebních služeb." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76069.
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The diploma thesis inquires into the consumer behavior in the market of wedding services and its aim is to identify and analyze the buyer decision process. The theoretical part inquires into the characteristics of consumer behavior. The practical part describes the wedding market. Next main part is based on the results of marketing research, which took the form of a questionnaire survey. The results are analyzed and presented in detail. The conclusion outlines the marketing recommendations for vendors operating in this market.
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Romeiro, Maria do Carmo. "Um estudo sobre o comportamento do consumidor ambientalmente favorável: uma verificação na região do ABC paulista." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-26022007-102553/.
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A presente tese teve como objetivo identificar fatores que influenciam o comportamento de consumo ambientalmente mais favorável e, a partir desse processo, evidenciar subsídios às decisões de marketing social voltado para a adoção desse comportamento. Para atender a esse objetivo, buscou-se organizar o referencial teórico inicialmente com um entendimento sobre o relacionamento entre marketing societal e marketing social, passando pelas aplicações de marketing verde e de marketing de idéias. Na seqüência, esse referencial incorporou aspectos teóricos que envolvem o comportamento do consumidor, bem como estudos aplicados à verificação desse comportamento sob a ótica ambiental. A análise exploratória realizada a partir desse referencial teórico-empírico evidenciou a presença de distintas dimensões comportamentais dentro do construto do comportamento de consumo ambientalmente favorável, além das conclusões controversas envolvendo vários fatores de influência sobre essas dimensões comportamentais, o que deu encaminhamento para a realização de uma pesquisa de campo que contribuísse para a identificação dos fatores com influência comum nessas dimensões comportamentais. O modelo de pesquisa de campo foi de caráter descritivo, utilizando o método quantitativo por levantamento amostral junto a 509 consumidores responsáveis pelas compras do domicílio, com idade a partir de dezoito anos, residentes na Região do ABC Paulista. Os resultados gerados, a partir da utilização da técnica de análise multivariada denominada General Linear Models (GLM), mostraram três fatores de influência comum estatisticamente significante sobre as dimensões comportamentais ambientalmente mais favoráveis (interesse ambiental, inconveniência de ser ambientalmente amigável e grau de comprometimento ambiental), do conjunto de vinte e um fatores integrados ao modelo, além de outros seis descartados durante o processo de estruturação desse modelo. Esse resultado, acrescido de orientações provenientes da análise exploratória, sugeriu o desenho de um modelo de comportamento de consumo ambientalmente favorável, cuja aplicação poderá ser implementada em novos estudos, bem como um conjunto de subsídios às decisões do composto de marketing social voltado para a adoção do comportamento ambientalmente mais favorável.This current work has the purpose of identifying factors that influence the most environmentally favorable consumer behavior and, from this process on, evidence support to social marketing decisions oriented to the adoption of such behavior. In order to understand such purpose, an organization of the theoretical references was sought, initially trying to understand the relationship between societal marketing and social marketing, moving on to green marketing applications and the marketing of ideas. After that, these references incorporated theoretical aspects that involve consumer behavior, as well as studies applied to the verification of such behavior under the environmental standpoint. The exploratory analysis carried out after this empirical theoretical set of references evidenced the presence of distinct behavioral dimensions inside the environmentally favorable consumer behavior. Besides that, the controversial conclusions involving several influence factors regarding these behavioral dimensions, led to the performance of a field research that contributed with the identification of factors that bear common influence in those behavioral dimensions. The adopted research model was the one of descriptive character, using the quantitative method by sampling 509 consumers responsible for their household purchases, aged over eighteen, resident in the São Paulo State ABC Region. The generated results, after the use of the multivaried analysis called General Linear Models (GLM), showed three factors of statistically significant common influence over the most environmentally favorable behavioral dimensions (environmental interest, inconvenience of being environmentally friendly and degree of environmental commitment), out of a set of twenty-one factors integrated to the model, besides six others turned down during this model structuring process. This result, added with orientations from the exploratory analysis suggested the drawing of a environmentally favorable consumer behavior model, whose application may be implemented in new studies, as well as a set of inputs to social marketing decisions made in order to adopt the environmentally favorable behavior.
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Hlinková, Eliška. "Analýza spotřebního chování Čechů v segmentu okružních plaveb a její využití při tvorbě marketingové strategie cestovních kanceláří." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136269.
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This thesis deals with the research of consumer behavior and specifics of buyer decision-making process of Czechs during booking of their foreign holidays and methodology of market segmentation in tourism, or in the segment of cruises. Analysis of current trends and determinants on the supply and demand helps to build a competitive marketing strategy emerging of travel agency in the segment of cruises.
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Čuřínová, Simona. "Kupní rozhodovací proces na trhu tiskáren." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-77394.
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The goal of this diploma thesis is to analyze the buyer's decision process in the printer market for household. The most important of the theoretical part is the description of the whole process. The thesis is also focused on the different views on the buyer's decision process, description of factors, which influence the decision flow and on different types of the process. In the analytic part is the main attention sticked at the research of buyer's decision process in the printer (multifunction) market for households. It is based on questionnaire survey. Summing up and marketing recommendations are mentioned at the end of the thesis.
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Janoušková, Veronika. "Kupní rozhodovací proces spotřebitele na trhu detergentů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113418.
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The aim of my Master thesis is to analyze consumer process of purchasing decision in the detergents market. Through this aim I am trying to confirm or deny defined hypothesis by research. In theoretical part is detailed description of consumer behavior and marketing research. Next chapter is dedicated to specifications of main producers in the detergent market which is followed by my own research. To my research were used primary and secondary researching sources. Questionnaire was used as primary source. Analysis is accomplished through excel tabs and graphs. At the end of my thesis is a summary based on analysis and recommendations for the companies, which occur in the detergent market.
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Rutgerson, Isabelle, Jessica Alm, and Hampus Liljhagen. "Förstagångsköpare av högengagemangsprodukter : Hur de söker information och utvärderar alternativ." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23994.
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The purpose of this study is to generate an understanding of first-time buyers of high involvement products, by examine how they search for information and evaluate alternatives. Three research questions were formulated to achieve the purpose of the study. Two of them concern first-time buyers’ behavior and the third one aims to answer if any possible explanations to their behavior could be identified. The study is based on theories within the research field of consumer behavior regarding purchase behavior, the consumer decision process, decision making style, involvement and knowledge along with uncertainty. In order to answer the purpose and the associated research questions, data was collected with a qualitative approach through semi structured interviews. The empirical data was analyzed by a thematic analysis, derived from a model based on the theoretical framework. The results of the study indicate that first-time buyers do not consider their internal information search adequate, and therefore search for further information externally. Their external information search tends to involve several sources. The sources credibility seems to be based on previous experiences from other situations. How they evaluate alternatives also seems to be influenced by previous use of cut-offs and decision rules, to simplify their decision making. Further the results argue that the stages search for information and evaluation of alternatives is rather integrated and iterative than detached. However, it appears that the decision-making style of first-time buyers of high involvement products differ in their degree of involvement, levels of knowledge and experienced uncertainty. Both the complex and the dissonance reducing buying behavior is occurring in first-time buyers of high involvement products. Additionally, the results indicate that tendencies of both a complex and dissonance reducing buying behavior could be identified in one individual.This study is written in Swedish.Syftet med den här studien är att skapa en förståelse för förstagångsköpare av högengagemangsprodukter genom att undersöka hur de söker information och utvärderar alternativ. Tre forskningsfrågor formulerades utifrån studiens syfte, varav två rör förstagångsköpares beteende och den tredje ämnar ge svar på eventuella förklaringar till deras agerande. Studien utgår från teorier inom forskningsfältet för konsumentbeteende som berör köpbeteende, köpbeslutsprocessen, beslutsfattarstil, engagemang samt kunskap och osäkerhet. Med ett kvalitativt angreppssätt samlades data in genom semistrukturerade intervjuer för att ge svar på syftet med tillhörande forskningsfrågor. En modell togs fram baserat på den teoretiska referensramen som sedan låg till grund för en tematisk analys av empirin. Studiens resultat visar att förstagångsköpares interna informationssökning inte är tillräcklig vid högengagemangsköp, vilket resulterar i att ytterligare information söks externt. I den externa sökningen tenderar de att söka information från flera källor. Källornas trovärdighet verkar bedömas utifrån deras tidigare erfarenheter från andra sammanhang. Även utvärderingen influeras av tidigare tillämpning av brytpunkter och beslutsregler som underlättar beslutsfattandet. Det framgår också att stadierna informationssökning och utvärdering av alternativ snarare sker integrerat, i en iterativ process, än var för sig. Studiens resultat bekräftar att beslutsfattarstil, engagemang samt kunskaps- och osäkerhetsnivå influerar informationssöknings- och utvärderingsprocessen hos förstagångsköpare av högengagemangsprodukter. Däremot framgår det att förstagångsköpare av högengagemangsprodukter har olika beslutsfattarstil, grad av engagemang samt besitter olika nivåer av kunskap och upplever varierad grad av osäkerhet. Både ett komplext och dissonansreducerande köpbeteende förekommer hos förstagångsköpare av högengagemangsprodukter. Dessutom visar resultatet att det kan identifieras tendenser som tyder på både ett komplext och dissonansreducerande köpbeteende hos en och samma individ. Studien är skriven på svenska.
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Rosrell, Cecilia Anna, and Joakim Grunander. "Har svenska nyhetsmedier privilegierat Apple Inc? : Undersökning av hur svenska nyhetsmedier publicerar artiklar kopplade till innovationer och företag." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26393.
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Sverige anses vara en av världens mest avancerade IT-nationer, där användningen av IT ökar inom både den offentliga och privata sektorn. Företag inom IT branschen expanderar i en starkt föränderlig bransch. En rad olika faktorer har varit grunden till Sveriges position som IT-nation, bland annat en ingenjörs- och innovationstradition över en lång tid, även faktorer som den utbreda användningen av IT i samhället och en snabbhet att implementera nya innovationer. IT-branschen i Sverige utgör 4 % av de sysselsatta i Sverige där omsättning, såväl som antalet anställda, faktiskt ökat även under konjunktursvackor. Syftet med studien är att undersöka om svenska nyhetsmedier i större utsträckning publicerat nyheter om Apple än om deras konkurrenter på smartphone marknaden. For att lättare kunna genomföra studien ska dessa frågeställningar besvaras: Hur har Apple lyckats bygga upp en hajp kring sitt varumärke i Sverige? Har Apple exponerats mer i svenska nyhetsmedier än konkurrenterna på smartphone marknaden? På vilket sätt påverkar svensk nyhetsmedia bilden av Apple? De teorier som används i studien är innovationsteorin, dagordningsteorin samt konsumentbeteendeteorin. Inledningsvis sker en fallstudie där det via sökmotorn på DN och SvD nätupplagor har summerats ihop antalet ordträffar på utvalda ord. Baserat på resultaten av ordanalys utvecklas en semistrukturerad telefonintervju som genomförs med DN. Parallellt sker en semistrukturerad intervju med en anställd på en reklambyrå inriktat mot hur specifikt Apple har gått tillväga för att skapa hajp. Utifrån vår undersökning och analys kom vi fram till att svenska nyhetsmedier inte styrs av bakomliggande faktorer när de offentliggör nyheter om företag. Publiceringar sker baserat på deras uppfattning om hur det allmänintresset ser ut hos läsarna. Apple är väldigt selektiva med att släppa ut information gällande företaget och runt deras produkter, detta resulterar i ett intresse från pressen att först publicera information från Apple, motiverat utifrån ett allmänintresse i samhället.
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Grinová, Renáta. "Kupní rozhodovací proces při výběru mobilního operátora." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76853.
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The aim of this diploma thesis is to analyze a buyer decision process of consumers in choice of mobile phone operator with a focus on individual. The diploma thesis is divided in six parts. The first and second parts focus on theory of marketing of services with an emphasis on services of mobile operators followed by consumer behavior. Next part covers problems of mobile phone operator's market. Next key part is buyer decision process of consumers in choice of mobile phone operator based on secondary (agency) data and based on results from analysis of a questionnaire. A summary of acquired results is compared to all phases of buyer decision process in sixth part. Comparing of results for picked customer segment with actual offer of mobile operators in Czech Republic is at the end of this thesis.
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Johnová, Radka. "Specifika chování zákazníka na trzích kulturního dědictví." Doctoral thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76023.
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Doctoral thesis Specifics of Consumer Behavior on Cultural Heritage Market is a market research based analysis of visitors of museums and galleries. The main goal of the work is to describe and segment the audiences, find out stimuli influencing visitor behavior, visitor motivation and lifestyle in order to suggest new marketing strategies attracting either new visitors or to turn occasional visitors into clients. The first part uses the theoretical microeconomic approach for analyzing the demand for cultural heritage; the price policy and price strategies of museums and galleries, and results in socially justified price of merit goods. The second part compares the Czech "consumer" of cultural heritage with an average consumer behavior in the same markets within the European Union and the U.S.A. The main part of the thesis consists of the research project based on quantitative descriptive research among museum and gallery visitors. The sample size is 543 respondents. Respondents were interviewed from September 2008 to March 2009 (personal intercept interview) in 25 organizations (from large and important institutions to small and regional organizations). The research project uses the nonprobability (convenience) sample of those who came to a museum, gallery or exhibition. The thesis results in the recommendation of marketing strategies for museums and galleries.
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Vaca, Vaca Jessica, and Patricia Tanaveerapong. "Jag möts av destinationsmarknadsföring dagligen på sociala medier : En studie om konsumenternas tolkning av destinationsmarknadsföring på sociala medier." Thesis, Södertörns högskola, Turismvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38749.
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Under de senaste åren har det blivit allt vanligare för konsumenter att använda sig av sociala medier, främst inom turismindustrin. Det är vanligt för konsumenter att idag stöta på nya destinationer och att viljan av att resa uppstår genom sociala medier. Denna studie handlar om att få en djupare förståelse av hur destinationsmarknadsföring tolkas av konsumenter. För att uppnå syfte har dessa två frågeställningar formulerats, Hur möts konsumenterna av destinationsmarknadsföring på sociala medier? och Vilket inflytande påstår konsumenterna att destinationsmarknadsföring inom sociala medier har på deras köpbeslut av destination?. Den empiriska materialinsamlingen har tagits fram genom att genomföra 20 kvalitativa intervjuer på konsumenter. Valet av att genomföra intervjuerna på konsumenter var för att få konsumenternas perspektiv av det valda forskningsområdet. För att analysera den empiriska materialinsamlingen har studien utgått ifrån fem teorier, Social media marketing, Konsumentens beslutsprocess, WOM och eWOM, Personliga egenskapers påverkan på konsumenternas köpbeteende och Push- och Pull faktorer. Studien har kommit fram till att konsumenter ofta möts av destinationsmarknadsföring i sin vardag på sociala medier. Samt att mötet även har ett stort inflytande på konsumenternas köpbeslut, då viljan av att resa uppkommer och beslutet av destination tas.Over recent years it has become increasingly common for the general populous to use social media, especially for companies and consumers in the tourism industry. This affects the way potential consumers learn about new destinations and also influences their opinions on said places. The aim of this study is to gain a deeper understanding of how destination marketing is interpreted by consumers. In order to achieve this, two questions needed to be answered: How do consumers come across destination marketing on social media? and In what way do consumers feel destination marketing impacts their purchasing decisions? Interviews were conducted with 20 consumers to obtain qualitative data in order to gain an insight on the consumers perspective. Empirical data was analyzed using five different theories: Social Media Marketing, The Buyer Decision Process, WOM and eWOM, Personal Characteristics Affecting Consumers Behavior and Push- and Pull Factors. This study shows that consumers encounter destination marketing on social media often and also that destination marketing has a significant influence on consumers purchasing decisions as it encourages travel and allows selection of destination.
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Naidoo, Rajendra. "Buyer behaviour of fabrication customers at Afrox." Thesis, 2008. http://hdl.handle.net/10321/1432.
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Submitted in partial fulfillment of the requirements for the Degree of Masters of Business Administration, Durban University of Technology, 2008.Industrial buying stands for more than half the whole economic activity in industrialised countries. Therefore, it is important to understand how customers of Afrox perform buying activities. The fabrication industry is a fast growing industry and is, therefore, interesting to study. The understanding of the buying behaviour of industrial organisations is of paramount importance to the industrial marketer. The study is a quantitative, cross sectional and descriptive investigation into buyer behaviour in the fabrication industry of Afrox. It highlights that industrial buyer behaviour has an extensive area, both for the practical marketer as well as from an academic perspective. As the fabrication industry is once again expanding, it is of essence to understand the buying behaviour in this industry. This report has the intention of highlighting how industrial buyer behaviour can be described in the fabrication industry. The purpose of this dissertation was to investigate the characteristics of industrial buying behaviour of fabrication customers at Afrox. The purpose has been further developed in forms of research questions dealing with the buying process, buyer behaviour, buying centre and buyer choice criteria. The sample studied is from a current company data base. With regard to the buying process, the most significant factors are price, quality, and technical capability.
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Brennan, Linda. "How prospective students choose universities a buyer behaviour perspective /." 2001. http://repository.unimelb.edu.au/10187/2873.
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This thesis examines the decision making and information search process of students choosing university courses in Victoria Australia. The position adopted for this study is that of a buyer or consumer behaviour perspective. This is the first study of its kind undertaken in Australia. Much related research been done in the United States and elsewhere. However, the Australian higher education system has unique characteristics. Consequently, while existing student-choice models drawn from elsewhere provide a useful foundation, they are not sufficient to answer the key question: How do students choose universities in Australia? Implicit in this overarching question are several issues examined by this study: how a student makes a choice is related to what choices there are to be made, and why the student makes a choice about a particular institution. (For complete abstract open document)
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Neethling, Annette. "Measuring brand loyalty of pharmaceutical livestock products among commercial farmers / Annette Neethling." Thesis, 2014. http://hdl.handle.net/10394/15470.
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In this study brand loyalty of pharmaceutical livestock products among commercial farmers was measured. The purpose of the study was to assist agribusinesses to identify the dominant determinant when commercial farmers purchase pharmaceutical livestock products from them.
The study analysed two marketing mix elements price and product (specifically brand name) in farmer buying behaviour. A structured questionnaire was used to employ an empirical study in a quantitative style to determine the commercial farmers‟ perceptions and buying behaviour when they buy pharmaceutical livestock products.
For agribusinesses the study makes it clear where to focus resources and energy in today‟s dynamic, uncertain and competitive environment that agribusinesses operate in, specifically in the North West Province of South Africa.
The literature study addressed the brand loyalty constructs and their application in the agricultural market. Resultantly the contribution to the body of knowledge pertains to brand loyalty‟s influence in the marketing strategy (price and brand name). The study also explored opportunities for the successful distribution of pharmaceutical livestock products through agribusinesses.
Management of agribusinesses will have to adopt a market-oriented strategy that will assist agribusinesses on various dimensions of performance and will have a significant positive effect on return on assets, sales growth and sustainability. The inputs and assistance of the suppliers and marketers are of utmost importance and will add value to the execution of agribusinesses‟ marketing strategy.MBA, North-West University, Potchefstroom Campus, 2015
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Trisna, Sugiapto. "Effects of buyer knowledge on the perceived importance of purchasing decision factors /." 1999. http://arrow.unisa.edu.au:8081/1959.8/85138.
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Petrova, Alisa Vladimirovna. "Real estate buyer behaviour: a cross-cultural study of Russian and English buyers in London." Master's thesis, 2016. http://hdl.handle.net/10400.26/18287.
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To investigate and critically analyse the role of cultural factors in Russian buying behaviour in the London residential property market and suggest its implications to the selection of marketing mix for buy-side residential agencies seeking to target prospective Russian clients.
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"Buyer behaviour of personal computers in Hong Kong." Chinese University of Hong Kong, 1988. http://library.cuhk.edu.hk/record=b5885891.
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Zhao, Bo. "Consumer Behavior Analysis and Repeat Buyer Prediction for E-commerce." Doctoral thesis, 2019. http://hdl.handle.net/21.11130/00-1735-0000-0005-12D1-A.
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Yang, Chen-Hao, and 楊鎮豪. "A Study of Personal Computer Gaming Software Buyer Purchasing Involvement and Consumer Behavior." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/23773766498514229776.
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Novotná, Monika. "Konzumní kultura sociálních tříd z hlediska zvyklostí při obstarávání a spotřebě potravin." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-327011.
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Consumer culture of social classes in terms of food purchasing and consumption habits Monika Novotná Abstract This work deals with historical and sociological view on the issue of grocery obtaining and consumption between the end of World War II to the present. Grocery obtaining and consumption is understood as a symbolic expression of social status in society. The work is divided into two parts. Theoretical-historical part examines how food consumption is linked to changes of social stratification. Research part of thesis builds on the theme of food consumption by examining the shopping habits in relation to social class. The main question of theoretical-historical part is whether and how food consumption, relates to social differentiation. Trend of convergence of differences in consumption and rate of consumption stratification of social classes are monitored in time series in two eras - the communist period and the period after 1989. For both periods, a secondary analysis of historical data on the consumption of specific types of food that aims to detect differences or similar trends between social classes. While in the period of communism different social strata tend to convergence their consumption, with the exception of the cooperative farmers, whose consumption is influenced by self-supplying, after...
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HSIEH, HSIN-JUNG, and 謝欣榮. "The Impact of Third Party Payment and Certification,Buyer Trust and Perceived Risk on Consumer Behavior." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/62910854845238500928.
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碩士輔仁大學
資訊管理學系碩士在職專班
105
Due to online shopping market with great growth,E-stores on InterNet begin use the Third-Party Payment to reduce the risk of online shopping. At Internet, buyers and sellers do not meet, events such as “goods were not received after payment” or “payment was not received after delivery of goods” will happen, and it will influence consumers’ online shopping willingness. Since the implementation of the Third-Party Payment Act, third-party payment has been the most using channel to promote internet shopping. This channel ensures that sellers cannot receive payment until goods are delivered, and that buyers do not need to pay until they receive goods. This study intended to investigate the influence of third-party payment and third-party certification on buyers’ trust, perceived risk and consumption willingness. In this research, we collected 306 valid questionnaires and got four results as follows: 1. third-party payment and third-party certification would positively influence buyers’ trust, and further increase consumers’ purchase willingness; 2. third-party payment would reduce buyers’ perceived risk, and further increase consumers’ purchasing willingness. Through the third-party payment-based mechanisms of collections and payment transfer, consumers’ perceived risk of online shopping was influenced, and further consumers’ purchase willingness was increased; 3. Although third-party certification reduced the perceived risk to a certain degree, the significant effect was not very obvious; and 4. Consumers were more trustful of a shopping platform with third-party certification, which was thought to be relatively reliable and safe. This made consumers shift their trust to network sellers of the websites, and made consumers’ purchasing willingness increase.
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Wen, Zhiqing. "Consumer behaviour in mobile social media: A study of Chinese cosmetic buyers in WeChat." Master's thesis, 2020. http://hdl.handle.net/10071/22302.
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The growth of Chinese Cosmetic Market and use of WeChat to make various purchases especially
cosmetics by the users have garnered significant attention. However, there is a lack of empirical studies
examining consumer behaviour when it comes to purchasing cosmetics on WeChat by the WeChat
users. This study attempts to fill that gap in the literature. First, by surveying the existing literature, this
study constructs a modified version of Decomposed Theory of Planned Behaviour. Second, using
survey, data are collected from 150 Chinese WeChat users. And finally, Regression Analyses are used
for validating the proposed model. The findings of this study indicate that Attitude and Perceived
Behaviour Control have significant influence on WeChat users’ Behaviour Intention, but such influence
was not observed for Subjective Norms and Bandwagon Effect. The findings of this study will help
cosmetic companies to formulate effective promotion strategies to enhance consumers’ Behaviour
Intention to purchase their products on WeChat. Furthermore, companies must ensure the ease of use
and compatibility of their systems to influence higher purchase intention for their users.
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Chih-Liang, Wu, and 吳祉亮. "A Study of the Relationship among Corporate Social Responsibility, Service Management, and Consumer Buyer Behavior-An Investigation of Gymnasium Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/08515171748689257485.
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碩士國立臺中教育大學
事業經營研究所
98
The essence of a corporation is to make use of limited resources to court profits and to maximize benefits for the corporation and shareholders. But, besides the profits pursuit, the corporation has to make the best of its social responsibility and endeavor to promote product and service quality to benefit all stakeholders. This is the only way to the corporate sustainability. More and more multinational corporations input the implementation of the corporate social responsibility and set an example to the developing countries. The vigorously economic development makes the public to emphasize more on the promotion of the quality of life and the importance of health. This induces the rising and flourishing of the gymnasium as a result. However, a comprehensive survey made from lots of gymnasium reveals that the implementation of the corporate social responsibility is seldom mentioned. Therefore, the study, aiming at the gymnasium clients, by means of the descriptive statistics, factor analysis as well as the analysis between reliability and validity, correlation analysis, and multiple regression, tries to explore the impact on the corporate service management and consumer purchase behavior when the gymnasium truly implements its corporate social responsibility. The results of the study are: 1. The fulfillment of corporate social responsibility is beneficial to the entrepreneur implementing service management. 2. The implementation of corporate social responsibility has positive impact on consumer buyer behavior. 3. The promotion of service quality is the key to consumers willing to keep a membership.
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Fu, Gwo-shying, and 傅國祥. "The Gift-giving Consumer and Decision-making Behaviors on Wholesaler Gift Markets－An example of the industry and church’s organization buyer." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/16039173376583021882.
Full textAbstract:
碩士義守大學
管理研究所碩士班
93
Since the commercial society develops so rapidly, the productions of the firms might not be so suitable as to be a sample or gift to the customers for advertising or marketing purposes. Therefore, the “Gift industry” will become the one who can do the more professional choices, designs or manufacturing the nice and suitable gifts to provide for these industries, government, and non-profit companies. However, how to let these beautiful and useful goods to the operator who purchase the large lots of the gifts is a big issue today .personal gift, or gifts given by the organization, there are always the purposes and many factors involved. The activity between “giving” and “ receiving” is usually processing under the “marketing rule”. This research is mainly for analyzing the factors, decision-making, or effects regarding the “gifts purchasing plan” of personal gift and non-profit organization. The result appears that there are relationships among the purchasing factors, decision-making, and effects produced.The frequency, quantity and amount will go higher when the members are larger.And to design and provide good, practical products for the organization is also become goal marketing for the “Gift Wholesaler”
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Hsieh, Lihung, and 謝麗紅. "A Study on Consumer Behavior towards School Practice Products among Buyers with Different Diet and Lifestyles -- the Chicken Fed with Traditional Chinese Medicinal Herb by NCVS." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/75359988931791153766.
Full textAbstract:
碩士國立屏東科技大學
農企業管理系所
100
This study is trying to explore the relationships between purchase intention and various factors including diet and lifestyle, perception of product and demographical variables among consumers of herbs fed chicken, which is a students’ practicing product of NCVS. In this research, questionnaire survey and Snowball sampling method were adopted and a total of 409 valid responses were collected from those who have purchased or tried the chicken. Data was analyzed by Descriptive Statistics Analysis, Reliability Analysis, χ2 –test and One-Way Analysis of Variance. The findings of the study are as follows: (1) there is a significant correlation between diet and lifestyle and purchase intention. (2) there is a significant correlation between perception of school practicing product and purchase intention. (3) there is a significant correlation between population statistics variables and purchase intention. And among the variables, there are significant differences in age, education level, occupation, income and marital status. Meanwhile, it shows no obvious difference between sex and purchase intention. The results of the study might be used as a suggestion for NCVS in developing marketing strategy.
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Castro, Carmen Garcia de. "Imagem das marcas da distribuição." Master's thesis, 2012. http://hdl.handle.net/10071/5167.
Full textAbstract:
Marcas da distribuição são uma realidade nas compras dos portugueses.
Em 2011, Kantar Worldpanel refere que representam 37%, cresceram 10% face a 2010 e
continuarão a crescer, estimando-se que venham a representar 41% em 2015.
A maioria dos estudos analisa as marcas da distribuição na perspectiva das marcas
propriamente ditas, na relação com marcas de fabricante e na do retalhista, sendo os estudos
do consumidor centrados na relação via preço.
Este projeto avalia a relação do consumidor com as marcas da distribuição, que imagem tem
das mesmas e o que contribui para essa imagem.
De várias categorias analisadas, 42% compra quase só marca de distribuição, 18% quase só de
fabricante e 39% ambas, diferentes nas categorias - cosmética, cuidado pessoal e alimentação
infantil, mais “marquistas” e papel, limpeza da casa e detergente de louça, menos.
Imagem das marcas de distribuição é entendida individualmente por insígnia, com diferentes
níveis de conhecimento e utilização.
Continente e Pingo Doce apresentam imagens mais positivas que as outras marcas, com
valores semelhantes, sendo a imagem da insígnia que mais contribui para a imagem das
marcas da distribuição, pelo que esta imagem vai além do preço, integrando o consumidor nas
suas decisões de compra muito mais que esta variável.
No início o preço foi o motor da compra destas marcas, sendo atualmente, não sozinho, mas
associado à qualidade. Quase 60% acha que a relação qualidade-preço destas marcas vale a
pena, são de confiança e satisfazem na utilização, havendo 40% que considera a imagem igual
à marca de fabricante.Private label brands count for the Portuguese’s purchases. In 2011, Kantar Worldpanel refers that they represent 37%, they have grown to 10% when compared to 2010 and they are estimated to go on growing to 41% in 2015. Most studies analyze private label brands by the brands themselves, in relation to manufacturer and retailers, consumer studies focusing on the price relationship. This project assesses the relationship between the consumer and the private label brands, the image the consumer has of them and what contributes to that image. From the several categories analyzed, 42% buy almost only private label brands, 18% almost only manufacturer brands and 39% both, with different behavior by category - more manufacturer brands for cosmetics, personal care and child food and less for paper, house cleansing products and dishwasher detergents. The image of private label brands is individually understood by each store with different levels of knowledge and use. Continente and Pingo Doce present more positive images than the other brands, with similar values. The image of the store being the element that most contributes to the private label image. This image goes beyond price, as the consumer’s choice involves many other factors. At the beginning, price was the decisive factor to buy these brands. Currently, it is associated with quality. Almost 60% think that the price-quality relationship of these brands is worthwhile, that they are reliable and satisfying, with 40% considering the private label image equal to the manufacturer brand.
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MAREŠOVÁ, Petra. "Nákupní chování a postoje zákazníků maloobchodní jednotky." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153624.
Full textAbstract:
The main objective of this diploma thesis was to analyze the buying behaviour and attitudes of customers and then propose concrete measures for improvement. The first part of the work contains theoretical information. There are characterized basic terms such as consumer and buying behavior, purchase decision process, factors affecting the purchase decisions of consumers, individual types of buyers, marketing research, marketing research process and marketing research techniques. Second part is the practical part and contains information about next companies - FLOP JIH spol. s r.o., FLOSMAN a. s., and also about the retail unit Flop Diskont Mladá Vožice. This part also contains analysis of buing behaviour and attitudes of customers of this chosen unit. The analysis was made through a questionnaire survey.At the end of the work there are suggested any recommendations in several areas in which the retail unit has some potential to improve.