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Books on the topic 'Consumer buying decision process'

Author: Grafiati

Published: 4 June 2021

Last updated: 14 February 2022

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1

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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2

Bunn, Michele D. Organizational buying contexts and the procurement process. Cambridge, Mass: Marketing Science Institute, 1993.

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3

Teare, Richard. A study of the consumer decision process for hospitality services. [London]: City University Business School, 1989.

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4

General Consumer Council for Northern Ireland. Improving the house buying process: Recommendations of the General Consumer Council for Northern Ireland. Belfast: General Consumer Council for Northern Ireland, 2000.

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5

Smith, Jacqueline. The importance of brand equity as a measure in the decision making process of the consumer, with reference to the cosmetic industry. London: LCPDT, 1998.

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6

McManus, Kevin J. The consumer's edge: What the automotive dealer doesn't want you to know! : an easy to understand reference guide designed to take you through all the steps of the car or light truck buying & leasing process. [Honolulu, Hawaii (2357 S. Beretania St., Suite A-268, Honolulu, 96726-1499): Akamai Professional Shoppers], 1995.

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7

Blokdyk, Gerardus. Buying Decision Process a Complete Guide - 2020 Edition. Emereo Pty Limited, 2020.

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8

Webster, Frederick A. Websters Marketing Bibliography: The Consumer Buyer Decision Making Process. Webster & Assoc, 1986.

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9

Mort, Terry. Systematic Selling: How to Influence the Buying Decision Process/Audio Cassette. Newman Communications, 1986.

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10

Bernoese, Karlherine R. How to Become a Better Consumer Seven Steps in the Buying Process. Displays for Schools, Incorporated, 1988.

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11

Davis, Kevin. Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales. AMACOM, 2011.

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12

Moore, Gordon, John A. Quelch, and Emily Boudreau. The Decision-Making Process. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190886134.003.0004.

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Even seemingly mundane decisions involve a fair amount of individual decision-making. Chapter 4 takes a closer look at the consumer decision-making process, considering (1) the process itself; (2) the individuals and groups that make up the decision-making unit; and (3) other common factors that affect decision-making. How people make healthcare decisions, and how quickly they make them, varies greatly depending on a large range of factors, with cultural, economic, psychological, and social influences affecting the outcome at each step. This chapter reviews each of these areas in greater depth and also explores how and why the decision-making process often breaks down in healthcare markets today.

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13

The Consumer/Buyer Decision-Making Process: Part I (Webster's Comprehensive Marketing Bibliography, Series Number Three, Volume III-1). Data Pub Corp, 1986.

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14

The Consumer/Buyer Decision-Making Process: Part II (Webster's Comprehensive Marketing Bibliography, Series Number Three, Volume III-2). Data Pub Corp, 1986.

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15

Pedron, Patrick. An analysis of comsumer decision process in Hong Kong on choosing a brand of consumer electronicproduct: The case of digital cellular phone. 1996.

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16

Boland, Lawrence A. Equilibrium models vs. realistic understanding. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190274320.003.0009.

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In the real world, the process of reaching the assumed equilibrium involves decision makers’ knowledge and their awareness of any disequilibrium. Equilibrium attainment also requires their making the correct decisions required for a ‘stable’ equilibrium. Any model which fails to explicitly address the equilibrium process and its requirements is vulnerable to criticism of the model’s realism. This chapter explores, specifically, whether the knowledge required to reach equilibrium can ever be attained by participants, whether the process of obtaining that knowledge can be consistent with the requirements of achieving an equilibrium. It also explores the ‘ignorant consumer’ who has no way of knowing that he or she is not maximizing.

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