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Hellgren, Johanna, and Daniel Sinander. "One rapidly growing market of Sweden: organic food : A qualitative study portraying some consumers’ decision to purchase organic food." Thesis, Högskolan Dalarna, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:du-20656.
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In recent years there has been a significantly rising trend amongst consumers for health and environmental issues, which has resulted in greater attention for and sales of organic food. Organic food production strives to use natural resources, such as land, energy and water in a sustainable way and the products does not contain artificial fertilizers or chemical pesticides. However, organic food products are also often more expensive and less available in comparison to conventional food products. Despite this, interest for and sales of organic food products have increased around the globe, and in Sweden particularly, the increase in sales has grown largely from an international perspective. This thesis is of qualitative character and is focused on studying some consumers from the Swedish market of organic food. The purpose of this thesis is to contribute with a better understanding on the buying decision process regarding organic food purchase. To achieve this, the authors have studied some consumers that purchase organic food and have searched for patterns that could be identified in the decision process. The consumer buying decision process model has been used for portrayal of the chosen consumers’ decision to purchase organic food products. Interviews with six Swedish consumers were conducted, whereas each respondent continuously purchase organic food products. Results show that the purchase of organic food products begins with discovering an unsatisfied need state, which the consumers of this study desired to change with the purchase of organic food products. This study show how six consumers reason when passing through the stages of the buying decision process, in order to satisfy their desired need state. The authors found that the respondents feel satisfied with purchasing organic food products, which lead them in to continuously buying these products. Altogether, the findings contribute with knowledge that can come to be helpful when wanting to understand more about the consumer decision to purchase organic food.
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Behrami, Erduan, and Vladimir Deric. "E-consumption : Website features' influence on the purchasing decision." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15112.
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During the past two decades, as internet has spread across the world, bringing people and businesses closer, e-commerce has been on a rapid expansion. To be a part of the expanding market, businesses have put a lot of effort to understand consumer behavior online, and to adapt. E-commerce differs drastically from traditional stores in the way that consumers are able to browse commercial web shops in search for the desired product, without outside influence. To understand how customers behave when purchasing a product, the Dewey model, customer buying process, is used. This process consists of five steps, which are: need recognition, information retrieval, information evaluation, buying decision and evaluation. However, within e-commerce, the web shops are the only platform where the business have the opportunity to affect the customers, as there are no salespersons to affect customers’ decisions as in traditional stores. As the web shop is platform for communication within e-commerce, it increases the importance for businesses to understand how their visitors react to features on their web shops. Visual features of websites, such as color and layout, can be crucial when a potential customer makes a purchase. The purpose of this study is to see how several visual features affect the purchasing behavior throughout Dewey’s model, customer buying process.The findings and analysis shows that some features are valued higher from each other, some are dependent on each other, and some are being taken for granted. First impression, product information and purchase methods, are among the crucial moments throughout the buying process. Our test conducted shows that the different features have different impact throughout the buying process.
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Netrdová, Blanka. "Spotřební chování domácností." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194046.
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The thesis is focused on the consumer behavior of the households in the period from 2003 to 2013. The theoretical part is divided into two parts, household consumption from the perspective of marketing, and from the perspective of economics. In the marketing section explains the concepts of consumer, household, consumer credit, consumer behavior, consumer predisposition and the buying decision process. In the section dedicated to economics concepts are explained, the budget line consumption, preferences, and surplus consumer's optimum. In the methodological part of the work describes the secondary sources from which I draw the data in the practical part. Listed here are provided for the investigated questions. The practical part includes information about the average income per person per year, the average expenditure per person per year, and also about the structure of consumption. I'm watching whether consumer behavior affect different criteria, for example, the age of the person at the head of the household, the size of the municipality in which the person lives in the household, the head of the household or education of the person at the head of the household. In conclusion is a summary of the collected data.
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Mirbashiri, Clara, and Linnea Möller. "The Power of Signs : How Recommendation Signs Affect Consumer Behavior at Supermarkets." Thesis, Linköpings universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-172271.
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Background/Problematization: Many purchase decisions are made in-store and one wayof influencing the decision making process is through signs. Signs are said to drawattention to the product on which they are placed and result in increased sales. Sale signsare widely used to influence purchase decisions, but are there other types of signs that canimpact the purchase decision? Recommendations have also shown to affect consumer’spurchase decisions. However, most of the research within the subject have been done on thepower of social influences from friends and family, e.g. strong-tie relationships. Howrecommendations from experts (e.g. weak-tie relationships) can influence purchases is lessresearched, especially which type of recommendation sign have the most effect. Purpose: The purpose is to examine and map how different types of signs on shelvesrelated to staff recommendations for specific products affect their sales. Method: The scientific approach of the study is deductive and the corresponding researchmethod is a quantitative study with an experimental design and a descriptive focus. Anexperiment was executed in a supermarket on 28 products to test stimuli with differentlevels of information concerning staff recommendations with the use of signs. Result/Conclusion: The result showed only one stimuli to have significantly increasedsales. The stimuli consisted of adding a name of a specific staff member to therecommendation sign. The increase in sales might however have been caused by otherfactors than the applied sign as the outbreak of Covid-19 resulted in changed consumerbehavior at the time of the experiment. The results showed that no significant differences insales could be seen according to the number of alternatives each product had. This mighthowever be a result of the tampered data caused by the changed consumer behavior.
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Calderón, Rojas Sebastián Raúl. "Conocimiento de la marca país como herramienta en la decisión de viajar a un país de la región sudamericana en personas de 25 a 40 años de edad del NSE B de Lima Moderna." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/626007.
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El presente trabajo tuvo como objetivo principal: Identificar la relación entre la información que una marca país comunica como herramienta que fomenta en la decisión de viajar a un país de la región sudamericana del público objetivo.
La metodología de estudio fue de carácter mixto: cualitativo mediante el empleo de entrevistas a un grupo de personas del público objetivo y expertos; y cuantitativo por medio de encuestas aplicadas a una muestra significativa. Los resultados principales mostraron que las personas utilizan con mayor frecuencia el medio online para la búsqueda de información y mencionaron también que sí han visto alguna vez alguna publicidad de alguna de las marcas país evaluadas en el presente estudio por medios masivos o alternativos. Mediante las percepciones que tienen sobre los países lograron identificar ciertos elementos de la comunicación del destino; sin embargo, no conocían alguna campaña o esfuerzo promocional a profundidad o la presencia que ha tenido el país como imagen en distintas actividades. A pesar de eso, un 76% de la muestra identificó que una marca país sí puede ejercer una influencia en la decisión de viaje a uno de los países sudamericanos estudiados. Esto significa que, mediante una estrategia y campaña de promoción adecuada, se pueden finalmente alcanzar los resultados positivos que una marca país tiene como objetivo: el generar una mayor atractividad hacia el destino, sea para la generación de mayores divisas por medio de actividades como el turismo, por los negocios dentro del territorio o las inversiones posibles luego de haber visto al país como un lugar apto.The following thesis’ objective was to: identify the relationship between the information that a country brand communicates as a tool of influence in the decision to travel to a country in the South American region in people from the target. The methodology of the study was mixed: qualitative through the use of interviews with a group of people from the target audience and experts in the field; and quantitative according to a survey applied to a given sample according to the population. The main results showed that people use most often online media for finding information and even mentioned in certain cases that they have seen any advertising of any of the country brands evaluated in this study by massive or alternative media. In addition, by perceptions the target was able to identify certain elements of the communication of the destination; however, they did not know any campaign or promotional effort at depth or the presence that has had the country as image in different activities. Despite that, 76% of the sample identified a brand country as an influence in the decision to travel to one of the South American countries studied. This means that, through a strategy and appropriate promotional campaign, the positive results can be achieved by a country brand: generating a greater attractiveness to the destination, whether for the generation of major currencies by means of activities like tourism, businesses within the territory or investments possible after seeing the country as a place.
Tesis
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Szelesová, Anita. "Kupní rozhodovací proces na trhu mobilních telefonů." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264180.
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The goal of the master's thesis is to analyse the buying decision process in the market of mobile phones and determine the phases of the buying decision process focusing on individuals in the Czech and Slovak markets. In the theoretical part the thesis focuses on different views on the buying decision process and presenting the factors that affect the process of decision making. In the practical part the greatest attention is dedicated to the research of the consumer buying decision process in the market of mobile phones based on data from MML - TGI and a questionnaire survey. The analysis realized on the basis of Microsoft Excel tables and charts. In the conclusion of the thesis the obtained results are summarized with focus on the phases of the buying decision process and its factors in the market of mobile phones and marketing suggestions.
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Ximenes, Loreta Maria Cunha. "A influÃncia da marca na decisÃo de compra de clientes de baixa renda." Universidade Federal do CearÃ, 2008. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=15650.
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Neste trabalho, Ã apresentada uma investigaÃÃo sobre a influÃncia da marca no processo de
decisÃo de compra do consumidor de baixa renda da cidade de Fortaleza. Para tanto, foi
desenvolvida uma pesquisa quantitativa, com 291 pessoas em 27 bairros do MunicÃpio. Nesta
investigaÃÃo, fez-se uso de um questionÃrio estruturado, aplicado por meio de entrevista direta
e domiciliar. A base teÃrica explorou a temÃtica do comportamento do consumidor,
especificamente seu processo de decisÃo de compra, bem como a marca e o mercado de baixa
renda. Em sÃntese, as conclusÃes extraÃdas deste trabalho mostram que, como era de se
esperar, o preÃo à o elemento que, na maioria das vezes, mais influencia a decisÃo de compra
desse consumidor, contudo, para alguns produtos, como alimentos e de higiene pessoal, a
marca prevalece na escolha, embora isto implique pagar preÃo mais caro. Este estudo fornece
informaÃÃes que podem auxiliar as empresas no desenvolvimento de estratÃgias
mercadolÃgicas, objetivando atingir a satisfaÃÃo das necessidades desse mercado especifico
de forma mais eficaz. Nas conclusÃes e consideraÃÃes finais, sugerem-se propostas para
trabalhos futuros, com novas abordagens das teorias discutidas e outros mercados.In this paper, an investigation is presented on the brand influence in the process of consumer buying decision low-income city of Fortaleza. Thus, it was developed a quantitative survey with 291 people in 27 districts of the municipality. In this investigation was made using a structured questionnaire, applied through direct interview and home. The theoretical basis explored the theme of consumer behavior, specifically their purchase decision process as well as the make and bearish market income. In summary, the conclusions drawn from this study show that, as might be wait, the price is the element that most of the time, most influences the buying decision that consumer, however, for some products such as food and personal hygiene, brand prevails in choice, although this involves paying higher price. This study provides information that can assist companies in developing strategies marketing, aiming to achieve the satisfaction of the needs of this specific market more effectively. The conclusions and final considerations are suggested proposals for future work with new approaches to other markets and discussed theories.
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Sjöblom, Stefan, Helene Kaspersson, and Jennie Spångberg. "Mycket snack, lite verkstad : En studie om varför konsumenten inte köper ekologiska livsmedel." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4708.
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Sammanfattning
Seminariedatum: 2009-01-08
Lärosäte: Mälardalens Högskola, Västerås
Nivå: Kandidatuppsats i Företagsekonomi, 15 hp
Titel: ”Mycket snack, lite verkstad – En studie om varför konsumenten inte köper ekologiska livsmedel”
Författare: Helene Kaspersson 850325 Jennie Spångberg 860813 Stefan Sjöblom 871231
Handledare: Claes Jonsson
Problemformulering: Varför köper inte konsumenten ekologiska livsmedel?
Syfte: Vi har för avsikt att beskriva hur konsumenten påverkas av individuella influenser och gruppinfluenser till att inte köpa ekologiska livsmedel. I en förlängning skall denna uppsats kunna vara till hjälp i processen att öka försäljningen av ekologiska livsmedel.
Metod: För att kunna ge en generell bild av beteendet utförs en kvantitativ undersökning i form av en enkätundersökning.
Teoretiskt perspektiv: Studien har köpbeslutsprocessen som utgångspunkt med fokus i hur konsumenten påverkas av individuella influenser och gruppinfluenser.
Slutsats: Vi har kommit fram till slutsatserna att kunden agerar utifrån ett vanebaserat beteende vid köp av livsmedel. Det finns en stereotyp som symboliserar den ekologiska konsumenten. Kunden påverkas av sin referensgrupp till att inte vilja sticka ut.
Nyckelord: Konsumentbeteende, Köpbeslutsprocessen, Influenser, Ekologiska livsmedel
Abstract
Seminar date: 2009-01-08
University: Mälardalens Högskola, Västerås
Level: Bachelor thesis in Business administration, 15 credits
Title: ”Mycket snack, lite verkstad – En studie om varför konsumenten inte köper ekologiska livsmedel”
Authors: Helene Kaspersson 850325 Jennie Spångberg 860813 Stefan Sjöblom 871231Tutor: Claes Jonsson
Problem formulation: Why does not the consumer buy organic food?
Purpose: Our purpose is to describe how the consumer is affected by individual influences and group influences not to buy organic food. Our study shall later on be helpful in the process of increasing the sales of organic food.
Method: To be able to create a general view of the behavior, we use a quantitative approach with an inquiry.
Theoretical perspective: The theoretical framework consists of the buying decision-making process with focus on how individual influences and group influences affect the customer.
Conclusions: We have reached the conclusions that the customer is affected by his/her habits when it comes to the buying decision of food. The “organic food customer” is associated with a stereotype. The customer is affected by its reference group not to be different.
Key words: Consumer behavior, Buying decision-making process, Influences, Organic food
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Pondro, Izabelle, Isabell Olofsson, and Donjeta Bibaj. "Sociala medier och köpbeslut : en studie inriktad på sociala mediers inflytande på konsumentensköpbeslut." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23452.
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Denna uppsats handlar om hur sociala medier påverkar svenska konsumenters köpbeslut. Nya tjänster inom sociala medier såsom Facebook, Snapchat och Instagram har fått en ökad popularitet blandmänniskor. En intensiv teknikutveckling har bidragit till att konsumenter genomför sina inköp på en mängd olika sätt. Uppsatsens syfte var att undersöka hur sociala medier påverkar konsumenternas köpbeslut i relation till hur konsumenter använder sig av sociala medier vid inköp av konfektionsvaror. Den metodansats som valts att användas är en kvantitativ metod bestående av en enkätundersökning. Ett urval gjordes där enbart kvinnor i åldrarna 20-50 studerats. Slutligen redovisas resultatet av undersökningen. Resultatet har kodats via SPSS för att förtydliga sambanden mellan variablerna. Teorikapitlet strävar efter att ge en bild av den generella påverkan som kan uppstå hos konsumenternas köpresa. Till följd presenteras den huvudsakliga teorin, Instagram , köpprocessen online och e-WOM, som ligger till grund för undersökningen. Slutgiltligen redovisas studiens undersökningsmodell och hur de olika teoretiska delarna hör ihop. Två hypoteser har även tagits fram för att testas om ett samband finns mellan dem. Resultatet av undersökningen visar att det tillkommer fler alternativ för inköp av konfektionsvaror online, där konsumenter värderar tillgänglighet, pris, bekvämlighet och informationssökning vid genomförandet av köpet. Respondenterna i undersökningen visar att dessa funktioner påverkar deras köpbeslut och att det är behov som är den viktigaste delen av köpprocessen på Instagram. Dessutom indikerar studiens resultat att konsumenters tendens till impulsköp har utvecklats med hjälp av sociala medier, såsom Instagram. En slutsats dras, som visar att konsumenters aktivt deltagande för underhållning på Instagram leder till att de exponeras för reklam och rabatter som ökar deras köplust och eventuella köpbeslut.This essay is about how social media affects Swedish consumers purchasing decisions. New social media services such as Facebook, Snapchat and Instagram have gained a growing popularity among people. Intensive technology development has helped consumers to make their purchases in a variety of ways. The purpose of this thesis was to investigate how social media affects consumers purchasing decisions in relation to how consumers use social media when purchasing clothing products. The method approach chosen to be used is a quantitative method consisting of a survey. A selection was made where only women in the ages 20-50 have been studied. Finally, the results of the survey are reported. The result has been coded thru SPSS to clarify the relationships between the variables. The theory chapter seeks to provide a picture of the general impact that can occur in the consumers buying journey. As a result, the main theory, Instagram, the online buying process and e-WOM, which form the basis of the survey, are presented. Finally, the study's research model and how the different theoretical parts are connected are presented. Two hypotheses have also been developed to test whether a relationship exists between them. The results of the survey show that there are more options for purchasing ready-to-wear clothing online, where the consumers value availability, prices, convenience and information research when making the purchase. The respondents in the survey show that these features influence their purchasing decisions and that needs are the most important part of the buying process on Instagram. In addition, the study’s findings indicate that consumers' tendency toward impulse purchases has evolved using social media, such as Instagram. A conclusion is drawn, which shows that consumers active participation for entertainment on Instagram leads to them being exposed to advertisements and discounts that increase their buying desire and possible purchasing decisions.
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Lulek, Alexandra, and Marcus Wehinger. "Why consumers engage in eWOM : motivation to conduct research online and post online reviews." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-971.
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The purpose of this study was to provide a better understanding why consumers conduct research online and post online reviews. This was achieved by finding relationships between the two phenomena presented above. The study used a cross-sectional design since little was known about the relationships within the chosen research area. Results were measured by quantitative instrument through a self-administered questionnaire divided by each phenomenon. The questionnaire was directed towards Swedish consumers in the buying decision process.Consumers conduct research online with the specific goal for gaining information posted by other consumers, since it has a higher credibility. Helping other consumers and self-expression was reasons found in relation to why consumers post online reviews.Findings strengthen the fact that higher education could be found of relationship to conduct research online; however, not to post online reviews. In comparison to previous studies the study measured online shopping frequency instead of Internet experience. It was found that consumers who conducted online shopping were in relation with previous presented theories.Syftet med denna studie var att skapa en bättre förståelse till varför konsumenter publicerar och konsumerar onlinerecensioner. Genom att applicera en tvärsnittsdesign kunde syftet uppnås då relationer identifierades. För att möjliggöra mätning av resultatet applicerades ett kvantitativt instrument genom en självadministrerad enkät vilken var uppdelad efter respektive fenomen.Onlinerecensioner används för det specifika målet att samla större mängder information innan köpbeslut. De onlinerecensioner som används främst är de skapade av andra konsumenter då de anses vara av högre trovärdighet än information skapat av företag. Att hjälpa andra konsumenter och självförbättring är vad resultatet påvisar vara anledning till att konsumenter publicerar onlinerecensioner.Vidare stärkte resultatet en relation där konsumenter med högre utbildning tenderar att konsumera onlinerecensioner men inte till att publicera dessa. Konsumenternas köpfrekvens applicerades istället för att mäta graden erfarenhet av Internet, vilket gjorts i tidigare studier.
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Pettersson, Caroline, and Sofie Sandqvist. "Konsumenters adoption av nya innovativa produkter : en studie om användning av funktionsmaterial i vardagskläder." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-239.
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Syftet med den här uppsatsen är att ta reda på vilka faktorer och risker som påverkar köpbeslutet för en konsument gällande en ny innovativ produkt. Uppsatsen kan på så sätt bidra med kunskap och förståelse för företag som vill utveckla den här typen av produkter. Studiens inriktning och syfte togs fram i samarbete med textilföretaget FOV Fabrics. Med utgångspunkt ur syftet och problemet genomfördes en enkätundersökning som kompletterades med semi-strukturerade intervjuer med fyra av enkätrespondenterna. Resultatet av enkätundersökningen analyserades och jämfördes med resultatet av intervjuerna. Enkät- och intervjurespondenterna delades in i två grupper, adoptörer och icke-adoptörer, baserat på om de valt att adoptera produkten i fråga eller ej. Grupperna analyserades och jämfördes för att få en förståelse för varför konsumenter adopterar nya produkter och varför vissa inte gör det. Studien visade att adoptering av nya produkter inte kan göras konkret för produkter överlag, då processen skiljer sig bland produktkategorier. Den här studien visar endast hur köpbeslutsprocessen för specifikt en skjorta i funktionsmaterial kan gå till, vilket även kan gälla för andra plagg med samma material men inte för andra produktkategorier. Studien visade på att adoptörer, bestående av innovators och early adopters, är främst mottagliga för nya innovationer. De består av tekniska, funktionsorienterade individer. Förutom funktionerna skjortan erbjuder (vattenavvisande, smutsavvisande, strykfri, antibakteriell) värderar de passform, komfort och design i ett plagg. Det är innovatörerna som bör adoptera produkten för att produkten ska kunna accepteras av majoriteten av konsumenterna. För att en adoption ska kunna ske av mer skeptiska konsumenter är det viktigt med tillförlitlighet och ett varumärke konsumenten kan lita på, om inte informationen och kunskapen om produkten är tillräcklig.The purpose of this paper is to find the different factors and risks that affect the buying decision for a consumer when being faced with an innovative product. The study can contribute with knowledge and an understanding for companies that are looking to develop this type of products. The focus and purpose was developed in cooperation with the textile company FOV Fabrics. With the purpose and the problematics as a basis, a survey was completed alongside semi-structured interviews with four of the respondents from the survey. The result from the survey was analyzed and compared with the results from the interviews. All of the respondents were divided into two groups, adopters and non-adopters, based on if they wanted to adopt the product in question or not. The two groups were analyzed and compared to reach an understanding to why consumers choose to adopt new products and why some of them do not. The study showed that adoption of new products is not something that can be defined for all products, as the process differentiates between product categories. This study only shows what the buying decision process looks like for a shirt made of functional material, which can be translated to another garment with the same material, but not through other product categories. The study also showed that the adopters are consisting of innovators and early adopters, which are most receptive to new innovations. They are technical, function- oriented individuals. Besides the functions in the shirt (water repellant, stain resistant, non-iron, anti-bacterial) they value fit, comfort and design in garments. The innovators should adopt the product so it can be accepted by the majority of the consumers later on. To achieve an adoption by the skeptical consumers, reliability is an important factor and a brand that the consumer can trust, if the knowledge and information about the product is not sufficient enough. Please note that the paper is written in Swedish.
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Silva, Alexandra Balelo. "A influência dos atributos da embalagem de cereais no processo de decisão do consumidor." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/18822.
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Mestrado em MarketingDada a crescente competitividade do mercado alimentar de cereais com fibra, associada à preocupação acrescida da população em geral com a saúde, prática de exercício físico e uma alimentação com escolhas mais saudáveis, torna-se essencial o estudo da influência dos atributos das embalagens no processo de decisão do consumidor. Os objetivos definidos para este projeto envolvem o profundo conhecimento do comportamento do consumidor no momento de decisão de compra, o entendimento da utilidade de cada atributo da embalagem e a identificação da combinação preferencial de entre os atributos definidos: Design, Destaque, Cor, Imagem e Forma. A ferramenta de estudo do impacto da embalagem de um bem no comportamento humano, efetuou-se através de um questionário online em que foram obtidas 233 resposta. De modo a recolher os resultados pretendidos foi aplicada a Análise Conjunta, que permitiu a concretização de 8 combinações com base nos níveis dos atributos definidos. Os resultados revelam que o atributo preferido dos inquiridos é o Design, seguido da Imagem, Forma, Destaque e por último, a Cor. E também perceber qual é a combinação preferida dos atributos da embalagem. Implementando a Análise de Clusters é possível concluir que os inquiridos do Cluster 2 têm um agregado familiar mais pequeno e gostam de um design mais elaborado. Pressupõe-se que o facto de pertencer a um agregado familiar mais pequeno implica uma maior disponibilidade temporal para realizar uma compra ponderada. Ao invés do Cluster 1, que apresentam um agregado familiar maior e que gosta de um design mais simples.
Given the increased competitiveness of the food market of fiber-based cereals, in the growing concern of the general population with health, physical exercise and healthier choices when eating, it is essential to study the influence of packaging attributes in the consumer's decision-making process. The defined objectives for this project involve deep knowledge of consumer behavior at the time of purchasing decision, understanding the usefulness of each attribute of the packaging and identifying the preferred combination between the chosen attributes: Design, Highlight, Color, Image and Shape. The tool to study the impact of the goods packaging on human behavior was carried out through an online questionnaire in which 233 responses were obtained. To collect the desired results, the Conjoint Analysis was applied, which allowed the accomplishment of 8 combinations based on the defined attribute levels. The results have shown that the preferred attribute of the respondents is Design, followed by Image, Shape, Highlight and finally Color. And it also allows to notice the preferred combination of attributes of the packaging. Implementing Cluster Analysis is possible to conclude that Cluster 2 respondents have a smaller household and often chose a more elaborate design. It is assumed that belonging to a smaller household implies a greater time availability to make a deliberated purchase. In another hand, Cluster 1 has a larger household and most likely will choose a simpler design.
info:eu-repo/semantics/publishedVersion
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Bolinder, Marcus, and Boström Philip. "Exploring the customer journey : An exploratory study investigating the customer journey." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19610.
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The customer journey is a re-submerged subject which has become increasingly relevant. The focus derives from the increased focus on customer experience as touch points are increasing as well as becoming more accessible. This is creating problems for companies to allocate their resources in marketing. Previous literature on customer journeys are also limited, mostly originating from research on customer experience. This motivates research within the field with the purpose of exploring the customer journey and connected phenomena. The basis of this thesis was the customer journey which derives from customer experience. Further, the theoretical framework presents theories about customer experience, consumer buying decisions, customer journey and its touch points. The theoretical framework also presents two conceptual models concerning customer journey and customer experience. Focus was here on exploring the formulation of the customer journey, its steps and components. But also, on investigating how customer experiences affects customer journeys. This thesis had a qualitative research strategy and empirical material was collected through interviews. The empirical findings and the analysis resulted in several conclusions as this was an exploratory study. Reason for use of route, use of different touch points, customer experience impact and were found. Furthermore, the customer journey itself was identified as a reason for conducting a purchase. The result of this thesis might help companies allocate their resources more efficiently between touch points. As well as understanding how to create positive customer experience and the importance of it.
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Hjärne, Sara, Mathilda Perem, and Ewelina Wallin. "Hur fungerar egentligen köpbeslutsprocessen inom e-handel? : En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34484.
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Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet. Institution: School of Economics, Linnaeus University, Växjö. Course code: 2FE16E. Titel: Hur fungerar egentligen köpbeslutsprocessen inom e-handel?- En kvalitativ studie om konsumenternas beteende vid konsumtion på Internet. Institution: Ekonomihögskolan, Linnéuniversitetet, Växjö. Kurskod: 2FE16E. Författare: Sara Hjärne, Mathilda Perem, Ewelina Wallin.
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Henning, Carolina, and Malin Kåmark. "En kvantitativ studie om köpbeslutsprocessen : En undersökning inriktad på kvinnors konsumtion av konfektionsvaror till låga priser." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20822.
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Den svenska klädimporten har ökat dramatiskt och vårt samhälle har förändrats till ett konsumtionssamhälle där vi shoppar efter ”köp och släng” istället för ”slit och släng”. Den ökade klädkonsumtion är ett omdiskuterat samhällsproblem och mode är en färskvara som uppdateras i en allt snabbare takt. Ett stort utbud tillsammans med de låga priser som klädmarknaden är uppbyggd av uppmuntrar till impulsköp vilket gör det allt svårare för kunden att fatta medvetna köpbeslut. I denna studie kommer vi att utgå från Armstrong och Kotlers modell av köpbeslutprocessens som är uppbyggd av fem steg som innefattar hela processen. Första steget är att ett behov upptäcks vilket följs av informationssökning därefter sker utvärdering. Det följande steget handlar om att ett köpbeslut fattas och slutligen utvärderas köpet av konsumenten. Observationsstudier visar att många konsumenter inhandlar kläder utan att följa de steg som presenteras i många klassiska köpbeslutmodeller.Undersökning klargör omfattningen av den nutida kvinnans köpbeslutsprocess när konfektionsvaror till lågpris införskaffas. Kopplingar dras mellan olika typer av köpbeslutsprocesser och köpbeteenden till konsumtion av lågprisvaror. Avslutad studie tyder på att samtliga fem steg i köpbeslutsprocessen av Armstrong och Kotler inte alltid förekommer dock har majoriteten av de individer som deltog i undersökningen gått igenom en köpbeslutsprocess där alla steg funnit med men endast i en liten utsträckning. Studien visar på att i köpbeslutsprocessens första steg identifieras enbart ett behov av att konsumera hos de allra flesta av de kvinnor som deltog och många kvinnor har ett behov av att ständigt förnya sin garderob. Detta förändrade köpbeteende har en betydelsefull koppling till den överkonsumtion av konfektionsvaror som råder i dagens samhälle.The work was done in collaboration with the Ka of Sweden where the task was to produce a better fit for the blouses of woven material. The current fit does not have a good bust adjustment and have similar armhole front and back. I chose to work out the theoretical part first and compile lists of measurements and then work out the empirical part of constructions, fittings and finished the first sample. The result of my work was very good and it's been fun working against a company.Program: Textilekonomutbildningen
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HENNING, CAROLINE, and MALIN KÅMARK. "En kvantitativ studie om köpbeslutsprocessen : En undersökning inriktad på kvinnors konsumtion av konfektionsvaror till låga priser." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20678.
Full textAbstract:
Den svenska klädimporten har ökat dramatiskt och vårt samhälle har förändrats till ett konsumtionssamhälle där vi shoppar efter ”köp och släng” istället för ”slit och släng”. Den ökade klädkonsumtion är ett omdiskuterat samhällsproblem och mode är en färskvara som uppdateras i en allt snabbare takt. Ett stort utbud tillsammans med de låga priser som klädmarknaden är uppbyggd av uppmuntrar till impulsköp vilket gör det allt svårare för kunden att fatta medvetna köpbeslut. I denna studie kommer vi att utgå från Armstrong och Kotlers modell av köpbeslutprocessens som är uppbyggd av fem steg som innefattar hela processen. Första steget är att ett behov upptäcks vilket följs av informationssökning därefter sker utvärdering. Det följande steget handlar om att ett köpbeslut fattas och slutligen utvärderas köpet av konsumenten. Observationsstudier visar att många konsumenter inhandlar kläder utan att följa de steg som presenteras i många klassiska köpbeslutmodeller.Undersökning klargör omfattningen av den nutida kvinnans köpbeslutsprocess när konfektionsvaror till lågpris införskaffas. Kopplingar dras mellan olika typer av köpbeslutsprocesser och köpbeteenden till konsumtion av lågprisvaror. Avslutad studie tyder på att samtliga fem steg i köpbeslutsprocessen av Armstrong och Kotler inte alltid förekommer dock har majoriteten av de individer som deltog i undersökningen gått igenom en köpbeslutsprocess där alla steg funnit med men endast i en liten utsträckning. Studien visar på att i köpbeslutsprocessens första steg identifieras enbart ett behov av att konsumera hos de allra flesta av de kvinnor som deltog och många kvinnor har ett behov av att ständigt förnya sin garderob. Detta förändrade köpbeteende har en betydelsefull koppling till den överkonsumtion av konfektionsvaror som råder i dagens samhälle.The Swedish clothing imports have increased dramatically and our society has become a society where we “buy and toss” instead of “wear out and toss”. The increase in clothing consumption is a controversial social issue and fashion is a perishable product that is quickly updated. A wide range of clothes together with low prices encourages customers to make impulsive purchase and make it complicated for the customer to do conscious purchase. In this study, we will start from a model of the buying decision process made of Armstrong and Kotler. This model consists of five steps, which includes the entire process. The first step is recognition of a need which is followed by information search and further by evaluation of alternatives. The next step is purchase decision and at last the customers evaluation of the product and post purchase behavior. Observational studies show that many consumers purchase clothes without following the steps that exists in many classic models about the buying decision process.This study clarifies the extent of the contemporary woman's buying decision process when clothing at low pieces is purchased. Links is drawn between different types of buying decision processes and buying habits in the consumption of low-priced clothes. This study suggests that all five steps in the buying decision process by Armstrong and Kotler do not always occur. The majority of the individuals who participated in the survey have gone through a buying decision process in which all of the steps are being followed but only in a little extent. The study shows that the first step in the buying decision process is identified only as a need to consume. The majority of the women who took part of the survey had a need to constantly renew their wardrobe. This change in buying behavior has an important link with the overconsumption of clothing that exists in the contemporary society.Program: Textilekonomutbildningen
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Rutgerson, Isabelle, Jessica Alm, and Hampus Liljhagen. "Förstagångsköpare av högengagemangsprodukter : Hur de söker information och utvärderar alternativ." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23994.
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The purpose of this study is to generate an understanding of first-time buyers of high involvement products, by examine how they search for information and evaluate alternatives. Three research questions were formulated to achieve the purpose of the study. Two of them concern first-time buyers’ behavior and the third one aims to answer if any possible explanations to their behavior could be identified. The study is based on theories within the research field of consumer behavior regarding purchase behavior, the consumer decision process, decision making style, involvement and knowledge along with uncertainty. In order to answer the purpose and the associated research questions, data was collected with a qualitative approach through semi structured interviews. The empirical data was analyzed by a thematic analysis, derived from a model based on the theoretical framework. The results of the study indicate that first-time buyers do not consider their internal information search adequate, and therefore search for further information externally. Their external information search tends to involve several sources. The sources credibility seems to be based on previous experiences from other situations. How they evaluate alternatives also seems to be influenced by previous use of cut-offs and decision rules, to simplify their decision making. Further the results argue that the stages search for information and evaluation of alternatives is rather integrated and iterative than detached. However, it appears that the decision-making style of first-time buyers of high involvement products differ in their degree of involvement, levels of knowledge and experienced uncertainty. Both the complex and the dissonance reducing buying behavior is occurring in first-time buyers of high involvement products. Additionally, the results indicate that tendencies of both a complex and dissonance reducing buying behavior could be identified in one individual.This study is written in Swedish.Syftet med den här studien är att skapa en förståelse för förstagångsköpare av högengagemangsprodukter genom att undersöka hur de söker information och utvärderar alternativ. Tre forskningsfrågor formulerades utifrån studiens syfte, varav två rör förstagångsköpares beteende och den tredje ämnar ge svar på eventuella förklaringar till deras agerande. Studien utgår från teorier inom forskningsfältet för konsumentbeteende som berör köpbeteende, köpbeslutsprocessen, beslutsfattarstil, engagemang samt kunskap och osäkerhet. Med ett kvalitativt angreppssätt samlades data in genom semistrukturerade intervjuer för att ge svar på syftet med tillhörande forskningsfrågor. En modell togs fram baserat på den teoretiska referensramen som sedan låg till grund för en tematisk analys av empirin. Studiens resultat visar att förstagångsköpares interna informationssökning inte är tillräcklig vid högengagemangsköp, vilket resulterar i att ytterligare information söks externt. I den externa sökningen tenderar de att söka information från flera källor. Källornas trovärdighet verkar bedömas utifrån deras tidigare erfarenheter från andra sammanhang. Även utvärderingen influeras av tidigare tillämpning av brytpunkter och beslutsregler som underlättar beslutsfattandet. Det framgår också att stadierna informationssökning och utvärdering av alternativ snarare sker integrerat, i en iterativ process, än var för sig. Studiens resultat bekräftar att beslutsfattarstil, engagemang samt kunskaps- och osäkerhetsnivå influerar informationssöknings- och utvärderingsprocessen hos förstagångsköpare av högengagemangsprodukter. Däremot framgår det att förstagångsköpare av högengagemangsprodukter har olika beslutsfattarstil, grad av engagemang samt besitter olika nivåer av kunskap och upplever varierad grad av osäkerhet. Både ett komplext och dissonansreducerande köpbeteende förekommer hos förstagångsköpare av högengagemangsprodukter. Dessutom visar resultatet att det kan identifieras tendenser som tyder på både ett komplext och dissonansreducerande köpbeteende hos en och samma individ. Studien är skriven på svenska.
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Sihvo, Cecilia, and Diana Mesanovic. "Consumption in life transition : How do unemployed consumers behave in the marketplace?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12664.
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Background: We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. We all consume daily, or on occasions, but how do unemployed consumers consume, what do they consume and why? In this area, the authors have found a knowledge gap in literature; therefore exploring this phenomenon is of interest.
Purpose: The purpose of this study is to explore and illustrate how consumers who have experienced a life transition, from employment to unemployment, are affected by this and how it has an impact on their consumption.
Method: This is an exploratory study performed with a qualitative and an abductive approach, where the authors used primary data collection through semi-structured in-depth interviews in Swedish with 16 unemployed consumers. These unemployed consumers were selected at Arbetsförmedlingen, the public employment service, in Jönköping.
Results: By living in unemployment the consumers have been affected psychologically, physically, financially and socially. Their identity has changed for each of them since they have to adapt to the new circumstances in their life. The new life situation has had an impact on the consumer’s well-being where depression, anxiety, and a feeling of being the underdog in the society is present. Their new life situation has implied a change in their consumption behavior since they nowadays have to prioritize the basic needs. Many of the respondents used explicit and implicit shopping-list in order to reduce their impulse buying. The contribution that the authors have done to the theory of resistance is a fourth category called ‘Everyday life resistance’ which explains the behavior of people who live in unemployment, i.e. they always have to think about resisting temptations, wants, desires, and avoiding situations where the result may be unnecessary consumption. The consumers in this study are highly involved in their consumption behavior, which the authors have chosen to call ‘reversed habitual decision making’. This kind of involvement is very high despite the high- or low risk category of the product. Their new life situation has made them more aware of product alternatives, market supply, prices, and also knowledge about their own resistance in the marketplace.
Bakgrund: Vi lever i en värld där inte alla har en anställning, en omfattande andel av befolkningen har förlorat sitt jobb på grund av flera faktorer, där en av dem är den ekonomiska krisen. Detta har haft en stor påverkan på Sverige och dess arbetslöshet. Föregående studier har visat att inflation, arbetslöshet och hög räntesats representerar risk för konsumentens välbefinnande. Vi alla konsumerar dagligen eller vid speciella tillfällen, men hur konsumerar en arbetslös konsument, vad konsumerar dem och varför? Inom detta område har författarna funnit ett kunskaps gap i litteraturen, därav är en undersökning av detta fenomen av intresse.
Syfte: Syftet med denna studie är att utforska och illustrera hur konsumenter som har genomgått en livsförändring, från att ha varit anställd till att vara arbetslös, är påverkade av detta och hur detta har inverkat på deras konsumtion.
Metod: Detta är en explorativ studie genomförd med en kvalitativ och abduktiv tillvägagångssätt där författarna har använt sig av primär information samlad genom, till viss del, strukturerade djupgående intervjuer på svenska med 16 arbetslösa konsumenter. Dessa var utvalda vid Arbetsförmedlingen i Jönköping.
Resultat: Att leva som arbetslös har påverkat konsumenterna psykologiskt, fysiskt, finansiellt och socialt. Deras identitet har förändrats då de måste anpassa sig till den nya livssituationen. Den nya situationen har påverkat konsumenternas hälsa då de känner av depression, ängslan och känner sig mindre värda i samhället. Deras nya livssituation har inneburit en det förändringar i deras konsument beteende eftersom de numera måste prioritera sina primära behov. Många av studiens deltagare använde sig av explicita och implicita inköpslistor för att minimera spontanköp. Författarnas bidrag till teorin om motstånd är en fjärde kategori kallad ‘Vardagligt motstånd’ vilket förklarar beteendet hos arbetslösa personer dvs. de måste hela tiden tänka på att motstå frestelser, begär och försöka undvika situationer där onödiga inköp kan uppstå. Konsumenterna i denna studie är synnerligen involverade i sitt konsument beteende, detta har författarna valt att benämna ’omvänt rutin besluts genomförande’. Denna typ av involvering är väldigt hög oavsett om produktkategorin innebär hög- eller låg risk. Deras nya livssituation har gjort dem mer medvetna om alternativa produkter, marknadens utbud, priser och ny kunskap om deras egna motstånd inom konsumtionssamhället.
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Batulková, Monika. "Kupní rozhodovací proces spotřebitele v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9176.
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The aim of this diploma thesis is to analyze a buyer decision process of consumers in travel industry with a focus on outgoing tourism. The diploma thesis is divided in six parts. The first part focuses on theory of consumer behavior followed by marketing of services with an emphasis on tourism. Next part covers buyer decision process of consumers in travel industry based on results from analysis of a questionnaire. These results are integrated with agency data. A summary of acquired results is compared to all phases of buyer decision process at the end of this thesis.
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Koskinen, S. (Siiri). "Targeted social media advertising and consumer decision making in online buying behavior." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201706062561.
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The aim of this research is to understand how targeted social media advertising influences online buying behavior. More accurately, this research focuses on the five-stage consumer buying decision process model and how targeted social media advertisements affect each stage of the model. This research approaches the subject through phenomenography, where the objective is to concentrate on the attitudes and opinions of individuals and gain a deeper understanding by observing the phenomenon closely. Research theory examines prior research of social media marketing, targeted social media advertising and consumers buying behavior. In this research social media marketing and the possible reactions towards targeted social media advertising are interpreted to be able to create a comprehensive understanding of current research. The online specific features of the different stages in the buying decision model are acknowledged in the research theory and included in the theoretical framework of the research. The empirical research is conducted as a qualitative research and semi-structured interviews are utilized to gather the empirical data. The research target group consists of young adults, who are active social media users and make purchases online on a regular basis. The 24–27 year-old interviewees in this target group participated in the research. Abductive reasoning guides the empirical analysis of the research and the empirical data is analyzed by dividing data into relevant themes. The findings of this research indicate that targeted social media advertisements affect the consumer online buying behavior throughout the whole buying decision process. The influence of targeted social media advertisements is greater depending on the stage of the process. Targeted advertisements can arouse different reactions and affect positively to the online buying intention, when the advertisements are correctly targeted. This research complements the prior social media research by emphasizing the significance of effectively targeted advertisements. According to this research, online buying behavior follows the five-stage buying process model, but is also influenced by online specific variables. The research findings provide further information about the effects of targeted social media advertisements and increase the understanding of consumer online buying behavior. This research also emphasizes the importance of effective targeting of social media advertising and provides means for implementation of targeted advertisements. It needs to be acknowledged that the narrow target group and the subjective nature of phenomenography limit the generalization of the research findings.
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Grinová, Renáta. "Kupní rozhodovací proces při výběru mobilního operátora." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76853.
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The aim of this diploma thesis is to analyze a buyer decision process of consumers in choice of mobile phone operator with a focus on individual. The diploma thesis is divided in six parts. The first and second parts focus on theory of marketing of services with an emphasis on services of mobile operators followed by consumer behavior. Next part covers problems of mobile phone operator's market. Next key part is buyer decision process of consumers in choice of mobile phone operator based on secondary (agency) data and based on results from analysis of a questionnaire. A summary of acquired results is compared to all phases of buyer decision process in sixth part. Comparing of results for picked customer segment with actual offer of mobile operators in Czech Republic is at the end of this thesis.
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Ambaye, Michele. "A consumer decision process model for the Internet." Thesis, Brunel University, 2005. http://bura.brunel.ac.uk/handle/2438/366.
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This investigation attempts to improve understanding of the behaviour of internet consumers from an empirical basis. It reports on the results of studies into decision-making processes of consumers on the internet in the context of apparel retailing. Consumers consisting of a profile sample of working female consumers, aged between 18 and 45, in the ABC1 social group, are considered in terms of their decision making processes online. These observations are contrasted with the assumptions underlying a key reference model of traditional consumer behaviour, the Consumer Decision Process (CDP) model (Blackwell, Engel & Miniard, 2001). The research arrives at several key findings. A primary finding is that there are substantive differences between internet-based and traditional decision making purchases - especially when considering consumers’ behaviour in relation to so-called sensory products. A related finding is that many of the assumptions underlying the CDP model fail to explain many aspects of observed internet consumers’ behaviours in this respect. The observed incongruence is addressed by the thesis through fundamental revisions and extensions of the CDP model. Three key changes proposed include: the introduction of the concept of overlapping stages (where two decision-making stages can occur together); the notion of varying modalities of behaviour depending on a consumer's intentions, and the possibility of a shift in modality during the purchasing process. These notions are incorporated in a proposed model referred to as the Electronic Consumer Decision Process model (eCDP).
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Akter, Salma. "The role of children in the family buying process : a comparative analysis between the British Bangladeshi and Bangladeshi families." Thesis, Cardiff Metropolitan University, 2017. http://hdl.handle.net/10369/9188.
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In today's business world, the role of children in the family buying decision-making process is continuously getting the importance and attention of researchers, academics, and business organizations. The depth of children‟s influence on the family is still untapped in the contemporary research process. Changes in socioeconomic and demographic structures considerably increase the involvement of children in their family decision making. This has created an analysis gap in this field of study. No prior research was conducted in this field of study with particular reference to Bangladesh Bangladeshi and the British Bangladeshi children. The main area of interest of the thesis is to explore the role of children in the family buying process. The review of the literature proposes a conceptual framework/model which considers different socioeconomic and demographic factors. The literature does not only describe the influence of children in the family buying decision stages, but it also discusses the degree and influence of other factors. A detailed comparison is made of the roles between children in Bangladesh Bangladeshi and the British Bangladeshi families. The pedagogical conceptual framework works as a precursor to form the research hypotheses used to analyze the data more critically. A cluster random sampling was used to collect the data from the United Kingdom and Bangladesh. Data was collected directly from 200 respondents through the structured questionnaire system. Secondary data was used to analyze the research gap. A structured questionnaire was pre-tested in order to measure the validity, reliability and proper justification of the conduct of the study. Statistical tools were used to analyze the descriptive and multivariate analysis for the quantitative data. Analysis of the data assisted in testing the hypotheses guiding the study and explored new research phenomena in which the role of children in the family buying decision-making process was identified. Any research gap will form the recommendations of the study.
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Teare, Richard Edward. "A study of the consumer decision process for hospitality services." Thesis, City University London, 1989. http://openaccess.city.ac.uk/6598/.
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The purpose of the study was to investigate the consumer decision process for hospitality services, with particular reference to the interactions occuring between the consumer and the producer during service delivery. As the hospitality industry is very diverse, the hotel short break product was selected as the locus for the study. At the outset, a hypothetical model of the consumer decision process was constructed, drawing on the characteristics of hospitality services and the differing perspectives of the consumer and the producer. In order to generate a grounded theory which would help to explain the consumer decision process, data was collected by personal interview prior to, during and after the hotel short break. The interview data was then transcribed and analysed using the constant comparative method developed by Glaser and Strauss. Following this, a secondary method of analysis derived from Kelly's personal construct theory was used to elaborate the theoretical framework. To identify decision-making similarities and differences more clearly, each interview was re-constructed in the form of an interactive computerbased cognitive model using- a software program called Cognitive Policy Evaluation (COPE). The output from the models, in the . form of cognitive maps depicting themed relationships, was used to illustrate decision process relationships and distinguish between consumers with extensive and limited prior product experience. The hypothetical model was supported by the study findings which showed that prior experience of the product category and the perceived importance of the purchase occasion influence the level of consumer involvement in the decision process, and thereby the range and type of decision-making activities which are undertaken. The findings also illustrate the value of prior product experience and involvement as segmentation variables by revealing sub-group characteristics relating to the selection, assessment and evaluation of hospitality services. They include notable differences in the operation of personal category systems during pre-purchase and the personal rating systems used by consumers during the consumption and postconsumption evaluation stages of the decision process.
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Markou, Christiana. "Consumer software agents in the online buying process : risks, issues and the EU legal response." Thesis, Lancaster University, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.619275.
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This thesis looks at agent technology from a 'consumer protection' angle to examine whether EU law contains adequate safeguards against the risks associated with its use. It concentrates on four agent types that assist the consumer in finding products, making purchase decisions and concluding contracts online: notification. recommendation. shopping and negotiation agents. First. the various consumer risks associated with the use of each agent are set out: the privacy of the consumer is at risk, as is his freedom of choice regarding product purchases; his online activity may be restricted or interfered with; he may be discriminated against, being asked to pay a higher price or offered 'lower quality’ products than others: his pain and suffering may be exploited for profit and he may be persuaded 10 buy harmful products: he risks making bad purchases or being defrauded: he may also enter into erroneous contracts, thus being asked to pay an unreasonably high 'product' price and/or having to pay for products he never intended to buy, The various sources of these risks - i,e., certain unacceptable practices often employed by agent providers - are also identified. Deriving assistance from the results of this 'source identification' exercise. the thesis then formulates possible legal solutions. In the light of these solutions. it then examines whether appropriate legal safeguards against the arising risks exist al Community level. It concludes that the relevant EU legal response is not fully satisfactory: the 'raw' material of the appropriate legal solutions exists within EU Directives mainly in the privacy and 'consumer protection' field s, but often those solutions are inapplicable to agents or, at best. are only semi-adequate. Finally, it suggests legislative amendments for improving adequacy and ensuring applicability.
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Connell, Kim Yvonne Hiller. "Ecological consumer decision making nature, process, and barriers in apparel acquisition /." Diss., Connect to online resource - MSU authorized users, 2008.
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Thesis (Ph. D.)--Michigan State University. Dept. of Human Environment: Design Management, 2008.Title from PDF t.p. (viewed on July 8, 2009) Includes bibliographical references (p. 340-352). Also issued in print.
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Adnane, Alaoui M'Hamdi. "Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework." Thesis, University of Edinburgh, 2012. http://hdl.handle.net/1842/9415.
Full textAbstract:
Interest in understanding Human Beings’ behaviour can be traced back to the early days of mankind. However, interest in consumer behaviour is relatively recent. In fact, it is only since the end of World War II and following economic prosperity of some nations (e.g., U.S.A.) that the world witnessed the rise of a new discipline in the early 1950s; namely, Marketing Research. By the end of the 1950s, academic papers on modelling and analysis of consumer behaviour started to appear (Ehrenberg, 1959; Frank, 1962). The purpose of this research is to propose an integrated decision framework for modelling consumer behaviour with respect to store incidence, category incidence, brand incidence, and size incidence. To the best of our knowledge, no published contribution integrates these decisions within the same modelling framework. In addition, the thesis proposes a new estimation method as well as a new segmentation method. These contributions aim at improving our understanding of consumer behaviour before and during consumers’ visits to the retail points of a distribution network, improving consumer behaviour prediction accuracy, and assisting with inventory management across distribution networks. The proposed modelling framework is hybrid in nature in that it uses both non-explanatory and explanatory models. To be more specific, it uses stochastic models; namely, probability distributions, to capture the intrinsic nature of consumers (i.e., inner or built-in behavioural features) as well as any unexplained similarities or differences (i.e., unobserved heterogeneity) in their intrinsic behaviour. In addition, the parameters of these probability distribution models could be estimated using explanatory models; namely, multiple regression models, such as logistic regression. Furthermore, the thesis proposes a piece-wise estimation procedure for estimating the parameters of the developed stochastic models. Also proposed is a three-step segmentation method based on the information provided by the quality of fit of stochastic models to consumer data so as to identify which model better predicts which market segments. In the empirical investigation, the proposed framework was used to study consumer behaviour with respect to individual alternatives of each decision, individual decisions, and all decisions. In addition, the proposed segmentation method was used to segment the panellists into infrequent users, light to medium users, and heavy users, on one hand, and split loyals, loyals, and hardcore loyals, on the other hand. Furthermore, the empirical evidence suggests that the proposed piece-wise estimation procedure outperforms the standard approach for all models and decision levels. Also, the empirical results revealed that the homogeneous MNL outperforms both the heterogeneous NMNL and DMNL when each one of these distributions is applied to all decisions, which suggests the relative homogeneity in consumer decision making at the aggregate or integrated decision level. Last, but not least, through the use of the proposed framework, the thesis sheds light on the importance of consumer choice sequence on the quality of predictions, which affects the quality of segmentation. The reader is referred to chapter 3 for details on these contributions.
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Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.
Full textAbstract:
This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of each segment is identified addressing variations in the process and process outcome for different groups. In addition, market-level behaviour investigates the actual behaviour of consumers in relation with different retailers in the market; it is based on the aggregated behaviour of 60,000 individuals. Not only behaviour in a particular website but also cross-visiting behaviour of consumers comparing multiple retailers is examined. For this purpose, a multi-level mixed-method approach is designed. Video recording sessions, think-aloud method, interviews and questionnaires are used to capture the dynamic decision-making process, segment consumers and measure the outcome of the process at individual level. Business process modeling approach and an adaptation of path configuration method are selected for modelling the process. Data from an Internet panel data provider, comScore, is analyzed to explore the market-behaviour of consumers visiting multiple retailers. A set of measurement frameworks, that have been developed to fully exploit the research potential of Internet panel data, are designed for this research. Two sectors of banking and mobile network providers are selected; this research methodology enables a much more detailed evaluation of online behaviour and can be applied in other consumer markets.A conceptual model of online purchase decision making is proposed synthesizing theory from three disciplines: consumer behaviour, decision analysis and Information Systems. This model is able to explain the complexities and dynamic nature of real-life decision-making processes. The results of individual-level analysis show that the synthesized model has an enhanced descriptive power. Purchase decision-making processes in the two sectors appear to be highly complex with a large number of iterations, being more unstructured in banking sector. The process is found to be influenced by the both individual characteristics and each segment exhibits a certain typology of behaviour. Behaviour in terms of the way stages are performed is identical across the two sectors; whereas it differs in relation to intensity of decision-making cycles, duration of the process and the process outcome, being a function of product/ market characteristics.The findings of market-level analysis revealed that banking websites are preliminary visited for using online banking services; despite the high portion of visitors, the intensity of research in these websites is low. On the contrary, mobile network providers attract a higher portion of consumers with purchase intentions and enjoy more intensive research. Consumers have a small consideration set in both sectors; and consider certain banks/providers rather than using the accessibility of all alterative on the Internet. It is evident that comparison sites play an important role in both markets affecting the behaviour of online consumers. Finally, the research stresses the use of the Internet as a complementary channel offering specific benefits in each sector.
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Alamoudi, Hawazen. "How external and mediating factors affect consumer purchasing behaviour in online luxury shopping." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/5323.
Full textAbstract:
Recently, many studies have detailed how consumer perceptions and experiences affect attitudes and behaviours towards web service quality and e-satisfaction. Controversy arises when it comes to luxury brands. Luxury brands associate themselves with the concept of exclusivity and they position themselves in the market as such. But in online placement, how do they remain exclusive when information is accessible to everyone? Consumers of luxury products and services have varying opinions on the subject. Not all consumers are susceptible to online marketing and retailing. The perception of consumers is highly relevant when assigning the term ‘luxury’ to a brand. Therefore, a luxury brand has a certain personality and has an emotional and a creative appeal for the consumer. The aim of this research is to understand consumer attitude towards online luxury shopping websites before the purchase, during the purchase, and after the purchase. This study investigates the external factors that impact on consumer attitude toward purchasing online luxury shopping as a first step in the consumer online luxury shopping model. Further, it examines consumer attitude towards purchase life cycle, and the mediation role of consumer attitude between external factors and purchase intention. Moreover, this study investigates the relationships between different stages inside the purchase life cycle. This work is the first study focusing on the above aspects in a luxury context, the importance of which has been widely recognised in marketing literature but never explored empirically. Taking an exploratory approach, the study shows that in the case of brands in the premium luxury segment, external factors may have a positive influence on luxury perceptions, and more specifically on consumer attitude, which in turn may affect their intention to proceed to the online buying process. This study uses the Technology Acceptance Model (TAM) as a theoretical grounding to study the adoption and evolution of a consumer online luxury shopping (COLS) model. A questionnaire was deployed online as a research instrument to collect the data from 313 online luxury consumers in the United Kingdom (UK) and United States (US). The data were analysed using Structural Equation Modelling (SEM) with PLS software. Further analysis using multi group analysis (MGA) was conducted after the main analysis for comparison between country (UK and US), gender (Male and Female), and level of internet experience (Intermediate and Advanced). The empirical results from this study show that, among seven external factors that affect consumer attitude (perceived usefulness, perceived ease of use, perceived brand value, e-WOM, e-service quality, social network site usage and social media marketing activities), e-service quality has the strongest impact on consumer attitude toward purchasing online. However, perceived ease of use, perceived usefulness and e-word of mouth were non-significant, while e-service quality, social network site usage, social media marketing activities, and perceived brand value were all significant, and positively impact on consumer attitude. Moreover, the rest of the relationships from the COLS findings were significantly positive. Finally, the findings of this study provide noteworthy theoretical insights in terms of development of the COLS from the theory of extended TAM, and the COLS highlights the importance of the external factors, consumer attitude, and purchase lifecycle as the key elements of online luxury shopping. Moreover, the COLS model has been tested using multi-group analysis in three sets (country, gender, and internet level of experience). Furthermore, these findings bring valuable marketing implications highlighted by this study, and covers before purchase, during purchase, and after purchase, which shows what is happening inside the entire buying process for online luxury shopping. Marketers might also note that adopting an online luxury shopping website and recognising what factors can affect buying externally or internally can improve business efficiency.
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Fletcher, Keith. "Search behaviour : an analysis of information collection and usage during the decision process." Thesis, University of Strathclyde, 1986. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21470.
Full textAbstract:
The purpose of this research was to investigate the nature of consumer decision making. It considered the purchase of a video cassette recorder and investigated whether the assumptions of a model based on satisficing behaviour could be justified. It considered the nature of search behaviour and evaluation during the decision process and the factors which might influence it. The research therefore studied the stages of the decision process from the nature of Problem Recognition and Problem Classification, including the development of evoked sets during the decision process, the preference for and use of different information sources, the nature of search behaviour, the importance of choice criteria and the decision rules used while employing these choice criteria. This was investigated using three seperate but linked research approaches. A sample of the population in the West of Scotland was analysed to investigate differences between video owners and non video owners, while qualitative interviews were conducted to study the decision process itself. Conjoint Analysis was used to consider the relative importance of choice criteria. The study confirmed the sequential nature of the decision process and found a phased sequence of choice and search. Despite the nature of the good (expensive and innovative) the decision was generally considered of a low involvement nature. While the predictions of low involvement learning that a satisficing decision would be taken were found to be true our findings disagreed with the accepted theory on the use of information sources. It was also considered that it would be wrong to assume no cognitive processes were taking place as various choice heuristics were found which simplified the decision for the consumer.
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Nilsson, Jonas. "Consumer decision making in a complex environment : Examining the decision making process of socially responsible mutual fund investors." Doctoral thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35607.
Full textAbstract:
During the last few decades, "regular people" have become increasingly involved with investing in the stock market. One way of doing this, which has become more and more popular, is to invest in mutual funds. The mutual fund industry has, due to its explosive growth, been described as a success story of the 20th century. These days, sources report that over 70% of the Swedish population actively invests in mutual funds. This thesis is an investigation into consumer decision making regarding one specific type of mutual fund: Socially Responsible Investment (SRI). SRI profiled mutual funds are different from "regular" mutual funds in that they incorporate social, ethical, and environmental (SEE) criteria. In this manner, SRI profiled mutual funds could be said to have two separate dimensions. The regular financial dimension has the purpose of generating a high level of financial return while managing risk. The socially responsible dimension, on the other hand, focuses on incorporating SEE issues into the investment process. However, consumers that desire to choose mutual funds that will both perform well financially and have a good socially responsible dimension face a more difficult decision than consumers who choose to invest in "regular" mutual funds. As each of the dimensions come with its own set of challenges which the consumer must overcome, choosing an appropriate combination of these is a difficult task. In this manner, consumers of SRI profiled mutual funds have to navigate through a complex decision making environment to arrive at a good choice. Based in this notion of decision making in complex environments, this thesis investigates how consumers combine their "traditional" financial objectives with their "additional" SEE consideration and examines the impact of personal factors related to these two areas on consumer investment in SRI profiled mutual funds. Four separate essays on these topics, each investigating a specific stage in the Engel-Kollat-Blackwell (1968) consumer decision making process, are presented. Moreover, in order to understand how complexity impacts consumer decision making in the area, the results of each study are analyzed against a conceptual framework focusing on the complexity of the market. The results show that consumers of SRI profiled mutual funds care about both financial and SEE issues. However, how consumers combine these in their decision making differs. Factors, such as the stage of the purchase decision making process, personal abilities, preferences, and perceptions are found to impact consumer decision making. Against this background, this thesis generates an increased understanding of consumer decision making in complex decision making environments in general and of SRI profiled mutual funds in particular.
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Kim, Gap. "A Cognitive Approach to Packaging: Imagery and Emotion as Critical Factors to Buying Decision at Point-of-Purchase." Thesis, North Texas State University, 1986. https://digital.library.unt.edu/ark:/67531/metadc935733/.
Full textAbstract:
A packaging model is presented in this study which attempts to show some important aspects of a consumer's cognitive process in relation to packaging. This packaging model is based on the theories of imagery, emotion, and perception (and sensation). Perception of a packaged good occurs because the motivation system of a consumer selects particular information that the packaged good provides. Unlike the situation which occurs in behaviorism, stimulus is as important as response, and motivation explains why people don't perceive all the information available in the environment. When perception occurs, two subsequent responses are possible in the mind of a consumer: the connotative response and the denotative response. A connotative response is an evaluation of the perceived, i.e. emotion. Denotative response is imagery which is produced by conditioned sensory response. Imagery may elicit emotional response. Thus, imagery may reinforce consumer behavior positively or negatively. Emotion with regard to a packaged good is, then, the combination of emotions elicited by the perceived and the imagery evoked. This packaging model tries to explain purchasing behavior through the concepts of imagery and emotion.
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Frič, Peter. "Buyer Decision Process on the Market of Electric Shavers." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76416.
Full textAbstract:
Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.
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Variawa, Ebrahim. "Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/26572.
Full textAbstract:
Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale, and product packaging has been found to play a strategic role in seven of the ten in-store purchase decision criteria. Packaging is, therefore, an important basis through which companies can differentiate products from the plethora of competing brands. On average, big retailers carry 50 000 items and the typical shopper passes 300 items per minute. The packaging must, therefore, perform many of the sales tasks, making an overall favourable brand impression and experience. The research has attempted to understand the constructs of packaging and brand experience as purchasing decision criteria for FMCG products. The researcher administered 250 surveys with low-income consumers in the Star Hyper supermarket in the mining town of Carltonville. The findings demonstrated how low-income consumers have an appreciation of all product packaging as they often re-use it once the product is consumed. Furthermore, lower income consumers enjoy a greater brand experience with 'premium' product brands when compared to their brand experience levels with what they perceive to be 'cheaper' brand products. Even though a statistical weak relationship between product packaging and brand experience was found, the qualitative findings support the notion of a strong relationship as lower income consumers gain more value/greater brand experience not just out of consuming 'premium' brand products, but also from the use of the packaging for other needs afterwards. CopyrightDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
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Liang, Hong, Douc Lu, and Li Tu. "The Perceived Risk and The Consumer Decision-Making Process- A Study on Credit Card Holders." Thesis, Kristianstad University College, Department of Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4254.
Full textAbstract:
The market changing of the credit card segment has driven many credit card providers
reconstructing their business models and set up strategies in order to attract and retain
customers. This leads to an idea of studying the underlying factors behind the consumers’
decision-making of using credit cards. After examining different Consumer Decision-Making
theories and their influential factors, we find that the perceived risk is not included as an
influential factor in the Consumer Decision Process (CDP). The perceived risks such as
financial, psychological, social and performance are not regarded in the existing CDP theories,
which we believe is important in the case of credit card usage. Therefore, the aim of this
study is to investigate if the perceived risk occurs in the CDP. Our study is focusing on the
existing credit card holders in Sweden.
Eight hypotheses are designed to test in which stage of the CDP, the perceived risk occurs
and whether it affects the consumers’ decision-making concerning with credit cards usage.
Although our result cannot be generalized, because of the size of the chosen population is
too small, we do find some indication of the perceived risk actually affects the CDP, especially
in the first stage of the Decision-Making Process.
Keywords: Consumer Decision Process, Perceived Risk, Credit Cards
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Lindo, Maria Vitória Sá Quental de Melo. "How gender affects the buying-decision process among consumers of luxury goods." Master's thesis, 2016. http://hdl.handle.net/10071/14125.
Full textAbstract:
Over the decades, many studies focused on luxury brand consumption and explored
the customer perception and motives for purchasing luxury brands. Nevertheless, the
role of gender in this context has been neglected. Recently, some researchers have
been studying the influence of gender on luxury purchases. However, the subject is
not fully explored and the effect of some motivations are still lacking on the studies.
The present dissertation is based on previous researches about luxury values,
consumer behaviour and gender behavioural differences. The study aimed to
contribute to the analysis of whether men and women buy luxury for different
reasons, from which the following research questions arise: Does gender have an
effect on the purchase of luxury goods? And how does gender affect the buyingdecision
process among consumers of luxury goods?
In order to answer these questions, a documentary analysis was conducted, as well as
a face-to-face questionnaire to Portuguese women and men that buy ready-to-wear
and/or luxury accessories.
Results revealed that different motivations are attributed to each gender; in other
words, women and men buy luxury products for different reasons. It was established
that women have a higher purchase intention than men and respond more favourably
to luxury brands promotional activity. Furthermore, men showed to be motivated by
materialistic value, status value and conspicuous value, responding more positively to
luxury brands loyalty programs than females. Nevertheless, gender did not show an
effect on hedonic value, susceptibility to normative influence and uniqueness value.Ao longo das últimas décadas, muitos estudos focaram-se na compra e consumo de marcas de luxo, analisando as motivações de compra de marcas de luxo. No entanto, o papel do género neste contexto tem sido negligenciado. Recentemente, influência do género na compra de produtos de luxo tem sido estudada. No entanto, este tema não está totalmente explorado e o efeito de alguns dos fatores motivacionais ainda não está bem desenvolvido. Esta dissertação baseia-se em estudos anteriores sobre valores de luxo, comportamento do consumidor e diferenças comportamentais de género. Este estudo tem como objetivo analisar se as mulheres e os homens compram bens de luxo por diferentes razões, através das seguintes perguntas de investigação: Será que o género tem algum efeito da compra de produtos de luxo? E como é que o género afeta o processo de tomada de decisão de compra entres consumidores de luxo? Para responder a estas questões, fez-se uma análise da literatura existente, bem como um questionário presencial a mulheres e homens portugueses que tivessem comprado, no último ano, acessórios e/ou pronto-a-vestir de luxo. Os resultados mostram que motivações diferentes são atribuídas a cada género. Ou seja, mulheres e homens compram produtos de luxo por diferentes razões. Foi determinado que as mulheres possuem uma maior intenção de compra que os homens e que respondem mais favoravelmente à atividade promocional das marcas de luxo. Além disso, os homens mostraram ser mais motivados pelo valor material, status e valor conspícuo, sendo mais leais às marcas. Porém, o género não mostrou qualquer efeito no valor hedónico, conformidade para com o grupo e valor de exclusividade.
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Ramos, Joana Isabel Ferreira. "A alteração de comportamento nas compras por impulso, no setor alimentar, face à recessão económica." Master's thesis, 2013. http://hdl.handle.net/10071/6423.
Full textAbstract:
A compra por impulso está enquadrada dentro do estudo do comportamento do consumidor e tem vindo a ser estudada desde há várias décadas. Aliado a este tema bastante complexo da compra por impulso, surge a intenção de se estudar um outro bastante atual, o da crise económica e perceber quais as alterações verificadas na compra por impulso, no setor alimentar, em contexto de crise.
A investigação visou identificar que se verificam alterações quanto aos comportamentos de compra e quanto às compras por impulso, em contexto de crise, tendo sido conduzida através da realização de um estudo qualitativo (Consumer Shadowing) e um estudo quantitativo, através da realização de questionários presenciais a uma amostra estratificada por quotas, a responsáveis pelas compras do lar com mais de 18 anos, residentes na zona da Grande Lisboa.
A investigação permitiu identificar alterações quanto aos comportamentos de compra e quanto às compras por impulso, em contexto de crise.
Verifica-se uma maior racionalização e planeamento das compras, os consumidores hesitam mais por causa do preço, pensam mais antes de adquirirem os produtos, compram menos “mimos” para si e utilizam mais vezes lista de compras. As compras passaram a ser condicionadas por promoções, descontos e ofertas de produtos.
A investigação permitiu concluir também que nos consumidores mais novos constata-se uma certa tendência para uma maior impulsividade. Conclui-se por outro lado, que a idade aumenta o grau de autocontrolo, verificando-se que à medida que esta aumenta, aumenta também a perceção da crise, diminuindo as compras por impulso.The study of impulse buying belongs to the field of consumer behavior research, and it has been studied since several decades. Along with the complex topic of impulse buying, we intended to study another current subject - the economic crisis - and to understand which changes are happening in impulse buying, namely in the food sector, due to the economic crisis. For this purpose, a qualitative study was carried out (Consumer Shadowing), together with a quantitative study of a stratified sample of the population (according to age and sex ratios), using on-the-spot questionnaires to the member of the family in charge of the shopping, which should be over 18 years old, and living in Lisbon and surroundings. This research identified changes in the consumer behavior and specifically in impulse buying, within the context of the economic crisis. The research showed a higher degree of rationality and planning of the shopping, with consumers becoming more hesitant over price, thinking more before taking a product, buying less treats for themselves and making a greater use of the shopping list. Shopping became more conditioned by promotions, discounts and offers. The study also allowed to conclude that in younger consumers there is a higher tendency for impulsiveness. On the other hand, ageing increases the degree of self-control, as it brings a higher awareness of the economic crisis, and consequently to less impulse buying.
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Marinho, Rute Sofia Leite. "O comportamento do consumidor em tempo de crise." Master's thesis, 2016. http://hdl.handle.net/10400.14/21770.
Full textAbstract:
A crise económica (final de 2008 e início de 2009) afetou os padrões de comportamento do consumidor, que durante o período de pré-crise foram caracterizados por um consumo hedonista, e um notável nível de materialismo. Grande parte dos consumidores perderam parte significativa dos seus rendimentos o que, consequentemente, e de forma a conseguir responder às pressões externas, os levou a alterar o seu comportamento e processo de tomada de decisão de compra.
O presente trabalho final de mestrado examina a influência da crise no processo de decisão de compra do consumidor, mediado pelo perfil do consumidor bem como pelo papel das marcas. Com vista à investigação dos tópicos anteriormente citados, foi realizada uma cuidada revisão de literatura e um estudo quantitativo através da administração de questionários. Desta forma, foi então possível responder às questões de investigação propostas.
O estudo revela que a crise tem impacto nas várias fases do processo de decisão de compra, sendo que este impacto varia consoante as características demográficas e psicográficas do consumidor e também com a lealdade do mesmo por determinadas marcas.The economic crisis (end of 2008 and the begining of 2009) affected the patterns of the consumer behavior, which during pre crisis period were characterized for an hedonic consumption, and a remarkable level of materialism. A great part of the consumers have lost a significant part of their incomes which consenquently, to face external pressures, influenced their behavior and their consumer buying decision process. This paper examines the influence of the crisis on the consumer buying decision process, mediated by consumer profile and brands. In order to research the abovementioned topics, it was realized a carefully literature review and a quantitative study based on the administration of questionnaires. In this way, it was possible to answer to the proposed research questions. The study shows that the crisis have impact on the different stages of the consumer buying decision process. This impact varies amongst different demographic and psicographic features of the consumer, as well the consumer brand loyalty.
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Nell, Corinne. "Exploring the influence of store atmospherics on consumers' buying behaviour in apparel retail stores : an exploratory study in Tshwane." Diss., 2013. http://hdl.handle.net/10500/10337.
Full textAbstract:
This research study aims to obtain a holistic view of the area of store
atmospherics, which forms part of the retail industry. A consumer-centred
response approach was followed. Store atmospherics and its influence on
consumers’ buying behaviour has received very little attention in the literature to
date. Consumers’ views on in-store atmospheric elements and the influence of
these elements on their buying behaviour were obtained. The primary research
aim that was derived from the preliminary literature was therefore to explore the
influence of store atmospherics on consumers’ buying behaviour in apparel
retail stores in the Tshwane region. The type of research design used in this
study was exploratory, making use of a qualitative approach and a
communicative technique of interviews. The selected method was focus group
interviews and naïve sketches. The data gathered was analysed by means of
Tesch’s inductive descriptive coding technique, better known as thematic
analysis. It was found that atmospheric elements have the ability to influence
consumers in either a subconscious or a conscious way. This has a direct
influence on the amount of time that consumers will spend in-store and ultimately
influences their buying decisions and behaviour either positively or negatively.
This had a direct influence on the amount of time that consumers will spend instore
and ultimately influences their buying decisions and behaviours either
positively or negatively, meaning that the consumers’ will display either an
approach- or avoidance behaviour.Business Management
M. Com. (Business Management)
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MAREŠOVÁ, Petra. "Nákupní chování a postoje zákazníků maloobchodní jednotky." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153624.
Full textAbstract:
The main objective of this diploma thesis was to analyze the buying behaviour and attitudes of customers and then propose concrete measures for improvement. The first part of the work contains theoretical information. There are characterized basic terms such as consumer and buying behavior, purchase decision process, factors affecting the purchase decisions of consumers, individual types of buyers, marketing research, marketing research process and marketing research techniques. Second part is the practical part and contains information about next companies - FLOP JIH spol. s r.o., FLOSMAN a. s., and also about the retail unit Flop Diskont Mladá Vožice. This part also contains analysis of buing behaviour and attitudes of customers of this chosen unit. The analysis was made through a questionnaire survey.At the end of the work there are suggested any recommendations in several areas in which the retail unit has some potential to improve.
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Huang, Rin, and 黃惠琳. "The Impact of Green Mark for Consumer Buying Decision." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/24530344298024152945.
Full textAbstract:
碩士育達商業技術學院
企業管理所
95
With the wide variety of products in the market nowadays, consumers find it hard distinguish environmentally improved products. Therefore, systematically trusted and clear green mark is crucial to promote green consumerism by enabling consumers to quickly and precisely pick out environmentally improved products while making purchases. In view of vague concepts of environmental protection, governments promote inspection policies and certify whoever passes set standards. Such policies not only encourage environmentally improved products but also standardize green mark, improving consumer recognition of green products. This research use questionnaire survey, and discovers that majority of consumers are aware to certain level of green mark and that such knowledge influences consumer decision making greatly. It is also learned that prices of products prove especially influential in purchase decisions when consumer lack strong sense of environmental protection. Another noticeable factor in purchase decision making is the channel. A convenient channel, such as a mega store, which provides great varieties are generally preferred by consumers. The best promotion scheme of green consumerism is the media.
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Chu, Chao-Chih, and 初釗智. "A Study on Consumer Buying Decision Functional Foods in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24619789652850983302.
Full textAbstract:
碩士龍華科技大學
商學與管理研究所
100
The purpose of this study is to understand the factors that affect consumers’ decisions while they are purchasing functional foods. The targets of the study are who have experiences of purchasing functional foods. The study is to show weather there are significant differences for these factors respectively (Promotion、Word-of-Mouth、Involvement、Perceived Value、Buying Decision、Repurchase Intention and demographic statistics) which affect purchasing decision of the consumers. There are 430 effective questionnaires were received via the internet. The conclusions are made as follows: 1. The consumer who has purchased the functional foods that shows the remarkable interactive relations between the promotion and the purchasing decision. 2. The consumer who has purchased the functional foods that shows the remarkable interactive relations between the word-of-mouth and the purchasing decision. 3. The consumer who has purchased the functional foods that shows the remarkable interactive relations between the involvement and the purchasing decision. . 4. The consumer who has purchased the functional foods that shows the remarkable interactive relations between the perceived value and the purchasing decision. 5. The consumer who has purchased the functional foods that shows the remarkable interactive relations between the re-purchasing intention and the purchasing decision. 6. The demographic variables have significant differences for the factors (Promotion、Word-of-Mouth、Involvement、Perceived Value、Buying Decision、Repurchase Intention ) respectively based on the consumers who have purchasing experiences.
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Binh, Luong Duy, and 梁維平. "The Impact of Mobile Advertising on Vietnamese Consumer Buying Decision." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/04377567077916124820.
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碩士龍華科技大學
企業管理系碩士班
103
Mobile advertising is one of the most popular tools among varied types of electronic commerce, the form of advertising messages in particular. The purpose of this study is to define the factors affecting Vietnamese consumer attitude toward mobile advertising and to investigate the subsequent impact on consumer buying decision. Quantitative questionnaire is used to distribute to 293 respondents. The method of this study includes reliability, factor analysis, regression, t-test, one way analysis of variance. The finding shows that four factors related to attributes advertising including entertainment, informativeness, irritation and credibility have significant impacts on consumer attitude toward mobile advertising. Additionally, the informativeness is the most important. The study also demonstrates a positive relationship between Vietnamese consumer attitudes toward mobile advertising and buying decision. For managerial implication, this study suggests that marketers should send advertising messages with allowance of consumers.
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Fonseca, Joana Cristina Gamboia. "The impact of green marketing practices on consumer buying decision." Master's thesis, 2015. http://hdl.handle.net/10071/11142.
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JEL Classification System: Marketing (M31) and Social Responsibility (M14)Color can be one of the most important characteristics to impulse customers to buy certain products. So, organizations have been using green marketing practices, as transforming products into more friendly for the environment and incorporating features which cause the less impact in it. These products are emerging as differentiating products, in order to follow up with these value-conscious customers, whose consumptions patterns and buying-decision have been evolving. Customers have become more and more concerned with environmental issues and they want to have an active role in order to diminish the impact their actions have in the environment. There is no possible way the earth has the ability to sustain itself. Therefore, it requires customers and organizations interaction and contribution for protecting it and the awareness of environmental issues, such as global warming, currently affecting every individual on earth. Corporate social responsibility is another topic which refers to the organizations’ responsible actions in society, offering and marketing products which can be less hazard for the environment. Therefore, the purpose of this research is to investigate the customers’ perception on organizations attitudes when these engage in green marketing practices, and also how it affects and, in ways, shapes customers buying-decision when aware of the impact of their actions in the environment. This study was based on the literature review and it was conducted a questionnaire to 250 customers. The analysis of the results show customers tend to be influenced by green marketing practices and are more motivated when aware of the environmental issues. However, customers are still not very clear about companies’ intentions, when engaging into these approaches
A cor é uma das características mais importantes que pode impulsionar os consumidores na aquisição de produtos. Assim, as empresas têm vindo a utilizar práticas de marketing verde, como a transformação de certas características dos produtos de modo a tornarem-se mais amigos do ambiente ou através da incorporação de atributos que tenham o mínimo impacto para o meio ambiente. Estes produtos têm vindo a emergir no mercado como produtos diferenciadores de forma a colmatarem as necessidades de consumidores conscientes de valor, cujos padrões de consumo e decisão de escolha têm vindo a mudar ao longo dos tempos. Os consumidores estão cada vez mais conscientes para todos os assuntos ligados ao meio ambiente, assumindo uma função activa de forma a diminuírem o impacto que as suas acções têm para o meio ambiente. O planeta Terra está a deixar de ser auto-sustentável, requerendo a interacção e contribuição dos consumidores e organizações para a protegerem. E também o alerta para a consciencialização dos assuntos do ambiente, como por exemplo o aquecimento global que afecta todos os indivíduos que coabitam na terra. A Responsabilidade Social Corporativa é outro dos tópicos que se refere ao facto das empresas se comprometerem com acções mais responsáveis na sociedade, oferecendo assim produtos que tenham o menor risco para o ambiente. Consequentemente, o propósito desta pesquisa foi investigar a percepção dos consumidores relativamente às organizações que optam pelas práticas de marketing verde. E ainda de que forma é possível moldar as decisões dos consumidores aquando do seu conhecimento dos impactos que as suas actividades possam ter para o ambiente. Este estudo foi baseado na revisão de literatura e que conduziu ao lançamento de um questionário dirigido a 250 consumidores. Os resultados desta pesquisa revelam que os consumidores são influenciados pelas práticas de marketing verde, especialmente quando estão conscientes das questões ambientais. No entanto, ainda não estão claros das intenções das empresas quando tomam estas iniciativas.
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王年正. "A study on healthy food consumer buying decision in Taiwan metropolitans." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/83889835495773226937.
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Chen, Wei-Zhih, and 陳韋志. "Effects of Product Advertisement Presentation and Consumer Buying Purposes on Decision Making." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/82767879302010331323.
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碩士國立交通大學
運輸科技與管理學系
99
When consumers choose products, they can understand the appearances from pictures, and understand the functions from verbal descriptions. Consumers will be effected from the appearances that good-looking products with good functions easily. But there are not the same. Besides, consumers will consider different things with different buying purposes. The purpose of this study is to discuss the effects of products advertisement presentations and consumer buying purposes on decisions.We develop related measurement of the concepts, and use scenario experiment design, including four groups of conditions (buying purpose for myself in pictures and in verbal and in both, buying purpose for giving as a present in pictures and in verbal and in both). There are 286 samples for the final analysis,and the result. supports our hypotheses. Lastly, the author provides the several managerial implications for marketers and directions for future researchers.
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Wu, Shao Yu, and 吳少瑀. "The Effect of Group-Buying Websites Marketing Activities on Consumer Purchase-Decision." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11193779829014868002.
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碩士長庚大學
商管專業學院
101
The recent emergence of a new e-business model to meet consumer's demand of strict budgeting is group-buying websites. Because the business model creates win-win situation for buyers and sellers, the market scale of Group-buying grows fast. Taiwan's commercial possibility of group-buying is up to 9 billion in 2012. Faced with such a huge commercial opportunity, many group-buying websites have mushroomed. However, consumers select Group-buying websites more and more circumspectly. This research aims to detect online-group-buyers’ shopping intention. Those customers who have shopping experience on group-buying websites are the subjects of this research. The purpose of this study is to examine Marketing Mix (customers' needs, customers' cost, convenience, communication), consumer shopping orientation and consumer features and the impacts that these have on the consumer’s purchase decision, and to provide some clarity for marketing executives of group-buying websites attempting to find the right mix of variables for their products and services based on the results and findings. In this research, 103 valid internet questionnaires are obtained for statistic analysis, factor analysis, reliability analysis, validity analysis, difference analysis and regression analysis to verify the hypothesis. Our results indicate that marketing mix has a significant effect on consumer shopping orientation, and marketing mix has a significant effect on consumer’s purchase decisions. Also, our results demonstrate theories among consumers’shopping orientation, marketing mix and consumer’s decision-making process.
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Chen, Yi-Meen, and 陳怡閔. "The Impact of Role in Consumer Buying Decision: A Study of Elementary School Senior Students Breakfast Buying Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/73462950022554618558.
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碩士大葉大學
管理學院碩士在職專班
98
Due to the nutrients and heat that provided by the breakfast will affect the students learning, and more and more children can decide to buy what kind of breakfasts for themselves. Therefore parents and teachers have to face up to what kind of breakfasts that the students eat? What kind of fact will affect the students breakfast buying behavior? This research mainly based on the impact of role to discuss the relationship between the impact of role (parents, peers and teachers), junior high school students’ breakfast consumer attitudes (attitude = cognitive × emotion) and breakfast purchase intentions. We hope to make some suggestions to parents, teachers, and follow-up researchers. This research focused on the sixth grade students. A total of 260 valid question-naires were obtained through descriptive statistical analysis, correlation analysis and re-gression analysis. The results of this research showed that the impact of role and students’ breakfast consumer attitudes had remarkable related with breakfast purchase intentions. We found that this research had remarkable related with peer-role, the attitudes of school students to breakfast goods, the attitudes of money using and purchase intentions. Therefore student attitudes had remarkable related with the impact of role.
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Wu, Chao-Yi, and 吳昭儀. "The Effect of Buying Decision, Product Involvement and Consumer Demographic Characteristic on Buying ：BehaviorThe Case of A Truck Tire." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/7xhgtg.
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碩士開南大學
商學院碩士在職專班
100
Consumers’ buying behavior starts with internal demand which leads to buying motivation. Through external marketing stimulation enters consumers’ awareness. The awareness is induced by consumer’s characteristics, product involvement and perception of buying decision resulting in buying behavior. The marketing stimulation includes marketing portfolios (4P). Among them, the product information includes brand, brand origin, packaging design. All these stimulation must be transformed through consumers’ internal knowledge, including consumers’ demographical variables, the degree of product involvement, or even consumers’ trait or life style. All of these variables could have great impact on the buying decision and the outcome. Therefore, each person’s personalities post great variance toward decision making. From the buying motivation till buying finish, the processes are complex. Thus, this study considers buying decision, product involvement and consumer’s characteristics as measuring instruments on buying truck tire behavior. This study also proposes hypotheses to test which variables affect buying behaviors. By utilizing questionnaire and conducting statistical testing, this study discovers the factors that have greater impact. The present study finds that price, brand country, control, safety, economic on fuel and driving experiences are major factors that affect buying behavior. The main contribution of this study is to provide marketing strategies with great respect to the findings of the present study.
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Li-Chu, Weng, and 翁麗筑. "The Influence of Consumer Characteristics and Service Quality to Consumer Buying Decision on Internet or Regular Shopping Channels." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/95220958229672247632.
Full textAbstract:
碩士大葉大學
管理學院碩士在職專班
100
The Influence of Consumer Characteristics and Service Quality to Consumer Buying Decision on Internet or Regular Shopping Channels Student：Li-Chu Weng Advisor：Prof. Robert Theng Da-Yeh University ABSTRACT Nowadays, as the profits from e-commerce market have continually increased high, e-commerce stores become one of the crucial channels. The purpose of this study is to explore how the consumers make the purchasing decision according to their consumer characteristics and service quality of different channels. This study adopts a questionnaire method which burveys 425 valid in Taichung City and Changhua County. After data analysis, the conclusions are as follows there are： 1.A positive relationship between price sensitivity and buying decision toward channels. 2.A positive relationship between purchasing convenience and buying decision toward channels. 3.A positive relationship between consciousness risk and buying decision toward channels. 4.A positive relationship between channel service quality and demand is confirmed. 5.A positive relationship between channel service quality and information searching is confirmed. 6.A positive relationship between channel service quality and project evaluation is confirmed. Key Words：Consumer Characteristics，Service Quality，Buying Decision