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Journal articles on the topic 'CONSUMER BUYING'

Author: Grafiati

Published: 11 September 2023

Last updated: 26 July 2025

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1

Verma,, Mansi. "Consumer Buying Behavior." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04287.

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Abstract Consumer buying behavior encompasses the complex decision-making processes and actions involved when individuals select, purchase, use, and dispose of products and services. This research paper investigates the multifaceted nature of consumer buying behavior by examining the influence of psychological, cultural, social, personal, and economic factors on consumers' decisions. Drawing on established theoretical frameworks such as Maslow’s Hierarchy of Needs, the Engel-Kollat-Blackwell (EKB) model, and the Howard-Sheth model, this study explores the motivations and attitudes that drive p

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Khadkathoki, Arpan. "Consumer Buying Behavior towards Precious Metals and Jewelries in Nepalese Market." Nepalese Journal of Management 11, no. 4 (2024): 56–73. https://doi.org/10.3126/njm.v11i4.79783.

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This study examines the influence of consumer buying behavior towards precious metals and jewelries in Nepalese market. Consumer buying behavior is the selected dependent variable. The selected independent variables are price, purity, design, brand image, advertisement, and product quality. The primary source of data is used to assess the opinions of the respondents regarding the consumer buying behavior towards precious metals and jewelries. The study is based on primary data with 122 respondents. To achieve the purpose of the study structured questionnaire is prepared. The correlation coeffi

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Attreya, Bhawna. "Consumer Buying Behaviour." Journal of Advances and Scholarly Researches in Allied Education 15, no. 9 (2018): 1–4. http://dx.doi.org/10.29070/15/57885.

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Kanisius Wangge, Rofinus, and Sarlina Noni. "STRATEGI BAURAN PEMASARAN SAYURAN DALAM MENINGKATKAN MINAT BELI KONSUMEN." JURNAL AGRIBISNIS 10, no. 1 (2021): 53–59. http://dx.doi.org/10.32520/agribisnis.v10i1.1523.

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The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse

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D. Muthukrishnaveni, D. Muthukrishnaveni, and Dr D. Muruganandam Dr. D. Muruganandam. "Consumer Buying Behavior Towards Consumer Durables." Global Journal For Research Analysis 3, no. 2 (2012): 124–26. http://dx.doi.org/10.15373/22778160/february2014/39.

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Mahesayasa, Kadek Dwi, Ida Ayu Putri Widawati, Irene Hanna H. Sihombing, and Ni Wayan Pastini. "The Influence of Hotel’s Website Brand and Quality on Consumers Trust and Purchasing Interests (A Case Study at Maca Group, Bali)." International Journal of Applied Research in Tourism and Hospitality 1, no. 2 (2023): 117–33. http://dx.doi.org/10.52352/ijarthy.v1i2.865.

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Website is one of the revenue channels that must be optimized to gain more transactions and acknowledgment to consumers. Good website quality and brand will gain the trust of consumers which will gain their buying interest. The purpose of this research will be as follows: analyze the influence of website brands on consumer trust and buying interest, analyze the influence of website quality on consumer trust and consumer buying interest, analyze the influence of trust on consumer buying interest, and analyzes the role of trust in conciliating website brand on consumers buying interest and websi

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Ghosh, Tathagata, and Venu Gopal Rao. "Consumer Confusion in Mobile Application Buying." International Journal of E-Business Research 10, no. 4 (2014): 52–70. http://dx.doi.org/10.4018/ijebr.2014100104.

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This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Resear

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Satpathy, Abhilash, Ansuman Samal, Kilaru Madhavi, and Raju Agrawal. "The Role of Influencer Marketing on Consumer Buying Decision." ECS Transactions 107, no. 1 (2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.

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The purpose of this research is to identify how influencer marketing can influence buying behavior of the consumers. To find out the same, primary data collection method was followed in this research work. Sample size was 66 however, 50 complete responses were received. From the responses it was found that most some participants directly buy products recommended by influencers while most of them check reviews about that product before buying it. Some consumers compare recommended products with other products before buying and some consumers check the price before buying. Therefore, from this i

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Shoham, Aviv, and Maja Makovec Brenčič. "Compulsive buying behavior." Journal of Consumer Marketing 20, no. 2 (2003): 127–38. http://dx.doi.org/10.1108/07363760310464596.

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Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption behaviors. Moreover, research on negative facets of consumption is useful because it can potentially contribute to society’s wellbeing, an important criterion for usefulness of any research. This paper builds on earlier papers to propose a model of comp

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TRIPATHI, ANAND RAJ. "CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32520.

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According to the findings of this study, the preferences of consumers about the quality of fast-moving consumer goods (FMCGs) that they purchase are a significant element that influences brand purchases. The primary purpose of this research is to discover the factors that influence the purchasing behavior of fast-moving consumer goods (FMCG) products among the individuals who participated in the study. As time goes on, the processes that are involved in developing and promoting the brand of a firm that deals in fast-moving consumer items are becoming an increasingly important part of everyday

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Sri Winda Hardiyanti Damanik, Fitrianingsih, Sarwoto, and Indah Permata Sari. "THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH)." International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 3 (2023): 995–1004. http://dx.doi.org/10.54443/ijebas.v3i3.957.

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The television media advertising variable (X1) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that television media advertising is one of the determining factors that influence consumer buying interest. the better the television media advertising used by the company, the more interest in buying it will increase in consumers. The reputation variable (X2) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that reputation is one of the d

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Syahputra, Reza Agung, and Adi Sismanto. "PENGARUH KUALITAS PRODUK, KEMASAN DAN CITA RASA TERHADAP MINAT BELI KONSUMEN PADA PRODUK STIK UBI DI KELURAHAN TANGSI BARU KABAWETAN KABUPATEN KEPAHYANG." Jurnal Entrepreneur dan Manajemen Sains (JEMS) 5, no. 2 (2024): 453–60. http://dx.doi.org/10.36085/jems.v5i2.6469.

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Research on Sweet Potato Sticksin Tangsi Baru Village, Kabawetan, Kepahyang Regency witha problem formulation Howis Product Quality, Packaging and Tasteon Consumer Buying Interestin Sweet Potato Sticksin Tangsi Baru Village, Kabawetan, Kepahyang Regency? And The purpose of this study is tofin dout how thein fluenceof Product Quality, Packaging and Tasteon Consumer Buying Interestin Sweet Potato Sticksin Tangsi Baru Village, Kabawetan, Kepahyang Regency The population use din this study is allemploye eswho workon Sweet Potato Sticksin Tangsi Baru Village, Kabawetan, Kepah Regency, totaling143 r

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Suraj Kushe Shekhar, Tony P Jose, and Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals." International Journal of Research in Pharmaceutical Sciences 10, no. 4 (2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.

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Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out w

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Rauf, Abdul, Dr Arshia Hashmi, and Dr Azeem Ahmad. "The Impact of Personal Traits of the Consumers on their Impulsive Buying Behavior of Pakistan." iRASD Journal of Management 1, no. 1 (2019): 46–62. http://dx.doi.org/10.52131/jom.2019.0101.0005.

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Impulsive buying is considered most idiosyncratic and persistence phenomena of consumer lifestyle and also get the intentions of the consumers nowadays. Thus, the aim of the current study is to examine the role of personal traits of the consumer such as openness, conscientiousness, extraversion, agreeableness and neuroticism on their impulsive buying behavior. The purpose also include the investigation of mediating role of positive mood of the consumers among the nexus of personal traits of the consumer and their impulsive buying behavior. The data has been gathered by using questionnaires whi

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Abdul, Rauf, Arshia Hashmi Dr., and Azeem Ahmad Dr. "The Impact of Personal Traits of the Consumers on their Impulsive Buying Behavior of Pakistan." iRASD journal of management (JOM) 1, no. 1 (2019): 46–62. https://doi.org/10.52131/jom.2019.0101.0005.

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Impulsive buying is considered most idiosyncratic and persistence phenomena of consumer lifestyle and also get the intentions of the consumers nowadays. Thus, the aim of the current study is to examine the role of personal traits of the consumer such as openness, conscientiousness, extraversion, agreeableness and neuroticism on their impulsive buying behavior. The purpose also include the investigation of mediating role of positive mood of the consumers among the nexus of personal traits of the consumer and their impulsive buying behavior. The data has been gathered by using questionnaires whi

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Anwar, Saeful, Sri Rokhilnasari, Ayus Ahmad Yusuf, and Irfan Azis. "Protection of Consumer Rights in Online Transactions from the Perspective of Positive Law on Consumer Protection and the Compilation of Sharia Economic Law." Eduvest - Journal of Universal Studies 4, no. 5 (2024): 4481–6688. http://dx.doi.org/10.59188/eduvest.v4i5.1478.

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This research is motivated by a phenomenon that business actors in buying and selling online often provide unclear information. This research is a library research on consumer legal protection in online buying and selling according to Law No. 8 of 1999 and consumer protection in online buying and selling according to the Compilation of Sharia Economic Law and comparison of consumer protection in online buying and selling according to UUPK and KHES. The results showed that, Legal protection of consumers in online buying and selling according to Law No. 8 of 1999 is not fully realized, because m

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Shah, Binod. "Consumer's Buying Behaviour of Motorcycles in Janakpurdham." Journal of Management 3, no. 1 (2020): 22–34. http://dx.doi.org/10.3126/jom.v3i1.30909.

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The paper states the review of the factors that influence consumer buying behaviour of motorcycles in Janakpurdham. The focus of the article is in the area of consumer behaviour that plays a vital role in making decisions to purchase any product. The main objective of this study is to examine the factors that influence buying behaviour of consumers to purchase motorcycles. In this study, the questionnaire method is used to collect data. The study has been done by non-probable convenient sampling method. The main finding of this study is that the male folk play a dominant role in influencing th

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Jusuf, Dewi Indriani, and Dadang Munandar. "THE EFFECT OF CONSUMERS’ BEHAVIOR AND PERCEIVED RISK ON PURCHASE DECISIONS AMONG ONLINE SHOP CONSUMERS." Vol 20 No 2 (2021): December Edition 20, no. 2 (2021): 90–96. http://dx.doi.org/10.23969/trikonomika.v20i2.4980.

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The goal of the research is to know the effect of the consumer behavior and perceived risk on, the consumers’ buying decision. This research employs a quantitative approach, descriptive and verified design. As much as 100 consumers are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling. The research results show that the consumer behavior and perceived risk affects the consumer buying decision significantly. The biggest effect of the consumer behavior dimension on the buying decision varia

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Ismail, Mohamed Abdi. "The Effects of Currency Depreciation on Consumer Buying Behavior in Somalia." Multidisciplinary Journal of Horseed International University (MJHIU) 1, no. 2 (2023): 11–23. http://dx.doi.org/10.59336/ravyfc34.

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This study analyzed the effects of currency depreciation on consumer buying ehavior in Somalia. The study used a qualitative research method to assess the effects of local currency depreciation on consumer buying ehavior. The study employed documentary review tool to collect data on the effects local currency depreciation on consumer buying ehavior in Somalia. The study reviewed several books, articles and journals in relation to the effects local currency depreciation on consumer buying ehavior in Somalia. The key findings of the study on the effects of currency depreciation on consumer buyin

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Susanti, Tripena, and Angelina Fitria Rina Sari. "PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SABUN LIFEBUOY DI KOTA PONTIANAK." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (2021): 123–37. http://dx.doi.org/10.52300/jemba.v1i2.2991.

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The purpose of this study was to determine how the perception and level of consumer buying interest on the quality of Lifebuoy soap products. The variables used are perceptions and consumer buying interest. The number of samples to be used is 100 respondents who are still loyal to using Lifebuoy soap. This research uses qualitative analysis. The result is that consumers' perceptions of the quality of Lifebuoy soap products are good, especially in the variables of performance, features, conformance to specifications, durability, reliability, serviceability, aesthetics and perceived quality. The

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Xiao, Jin, Ling Xie, Muhammad Faisal Shahzad, and Jamshed Khan Khattak. "The Moderating Role of Product Type in Network Buying Behavior." SAGE Open 10, no. 2 (2020): 215824402091795. http://dx.doi.org/10.1177/2158244020917953.

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This article investigates how consumer attitudes toward green buying and subjective norms influence the network buying with the mediation of behavioral intentions and moderation of product type. Due to the increasing environmental concerns, network buying has positively changed human interactions with the environment. Based on a sample of 392 Chinese consumers, this study reveals that consumer attitudes toward green buying and subjective norms significantly influence network buying. The empirical results provide strong evidence for the mediating role of behavioral intentions in the relationshi

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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.

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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in

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Elpha, Meriza, Dwi Sofiani, Ihwatul Hanif, Lili Vivian, and Riza Febdillah. "Pentingnya Perlindungan Konsumen dalam Transaksi Jual Beli." Hukum dan Demokrasi (HD) 24, no. 2 (2024): 72–80. http://dx.doi.org/10.61234/hd.v24i2.55.

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Buying and selling is a common activity in Indonesian society, and every day there are people involved in buying and selling transactions. Buying and selling refers to a transaction between a seller, who is usually a business actor, and a buyer, who is a consumer. In the buying and selling process, consumers often face problems or losses. Therefore, Indonesia has issued a consumer protection law to protect consumer rights. The problems faced by consumers are not limited to selecting goods alone, but involve more complex problems related to the awareness of all parties, including business actor

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Pradana, Putu Rico, and Gede Bayu Rahanatha. "PERAN PERCEIVED USEFULNESS DALAM MEMEDIASI PENGARUH KEPERCAYAAN TERHADAP MINAT BELI MASYARAKAT DI KOTA DENPASAR." E-Jurnal Manajemen Universitas Udayana 8, no. 10 (2019): 6119. http://dx.doi.org/10.24843/ejmunud.2019.v08.i10.p13.

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The purpose of this study is to explain and obtain empirical evidence about the effect of trust on perceived usefulness, the effect of trust and perceived usefulness on buying interest. The population in this study is consumers in the city of Denpasar who have an interest in buying fashion products at the online store Zalora. The number of samples used in this study were 110 respondents. The data analysis technique used in this research is Path Analysis. The results showed that trust has a positive and significant effect on perceived usefulness, trust has a positive and significant effect on c

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Widuri, Elva Shanty. "Analisis Faktor-Faktor Dominan Tentang Kepuasan Konsumen Dalam Pembelian Rumah Pada Proyek Perumahan Persada Mas Banjarmasin." Media Ilmiah Teknik Sipil 9, no. 1 (2020): 53–61. http://dx.doi.org/10.33084/mits.v9i1.1886.

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To find out the dominant factors about consumer satisfaction in buying a house in a housing project, there must be involvement between the developer and the consumer. This is intended to find out the priorities and expectations of consumers in buying a house in the housing project. The importance of knowing consumer satisfaction is to make strategies in an effort to improve and improve the quality of housing products. Customer satisfaction really depends on the facility, what are the dominant factors about consumer satisfaction in buying a house in a housing project. The dominant factors that

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Ms, Neha Kaushal, and O. P. Pathak Dr. "A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS SAMSUNG MOBILE." International Journal of Marketing & Financial Management 6, no. 1 (2018): 58–62. https://doi.org/10.5281/zenodo.10816957.

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<strong>ABSTRACT</strong>                   “             A<em>ll of us are consumers. We consume things of daily use, we also consume and buy these products according to our needs, preferences and buying power. what we buy, how we buy, where and when we buy,in how much quantity we buy depends on our perception, self-concept, social and cultural background. while buying, we also consider whether to buy or not to buy and, from which source or sel

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Kusdiana, Raden Nana, Melly Arpila Suharun, and Nurul Sukma Lestari. "The Effect of Restaurant Promotion on Consumer Intention to Buy in Jakarta." Indikator: Jurnal Ilmiah Manajemen dan Bisnis 7, no. 2 (2023): 110. http://dx.doi.org/10.22441/indikator.v7i2.19765.

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A consumer has the urge to buy a product, so that consumer already has an interest in buying a product. To attract consumers to buy, producers will communicate by promoting their products either online or offline. In this study, the method used by the author is a quantitative method. The type of research used is associative research, namely research that aims to determine the effect of one variable on another. This study aims to find out how promotion is at restaurants in Jakarta, to find out how much consumer buying interest is towards restaurants in Jakarta, to find out how much influence pr

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Kollabathula, Aravind and Ramchandra. "A STUDY ON RURAL MARKETING OF FAST-MOVING CONSUMER GOODS [MILK] PRODUCTS IN GUNTUR DISTRICT OF ANDHRA PRADESH." MULTILOGIC IN SCIENCE XIII, no. XXXXVII (2023): 833–35. https://doi.org/10.5281/zenodo.8111966.

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Fast Moving Consumer Goods (FMCG) also known as consumer-packaged goods are consumed every day by the average consumers and it has become part of everyday life for most of the urban and rural people, used up over short period of days, weeks or months and within one year. The items in FMCG include all consumables (other than groceries, pulses) and non-consumable that people buy at regular intervals. Since the past few years, the income of rural Indians is raising and their mindset to buy FMCG products are increasing rapidly with improving their lifestyle. With this improving interest of rural c

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Yeak Narayan Sharma. "Role of Social Media Marketing on Consumer Buying Behavior on Alcoholic Product inside Kathmandu Valley." Interdisciplinary Journal of Management and Social Sciences 3, no. 1 (2022): 164–77. http://dx.doi.org/10.3126/ijmss.v3i1.50245.

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This study investigates the effect of different social media marketing in consumer buying behavior on liquor products inside the Kathmandu Valley. Consumers' behavior is the dependent variable, and perceived value, quality service, usefulness, awareness, word of mouth, entertainment, and credibility are the independent variable. The primary data source is a respondent's opinion regarding consumer buying behavior through social media marketing. There are 101 respondents incorporated to reach the purpose of the study. The study followed a structured questionnaire and used a descriptive model to

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Andrianas, Yoga, Lusiana Tulhusnah, and Yudha Praja. "PENGARUH KERAGAMAN PRODUK DAN KEPERCAYAAN KONSUMEN DALAM MENENTUKAN MINAT BELI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO SEJAHTERA DI MANGARAN." Jurnal Mahasiswa Entrepreneurship (JME) 1, no. 4 (2022): 729. http://dx.doi.org/10.36841/jme.v1i4.2059.

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The business world that is growing rapidly is both a challenge and a threat for business actors in order to calm the competition and maintain the viability of the company. The marketing concept is all company activities in marketing planning as an effort to achieve company goals. The marketing concept is a concept with a point of marketing is a concept with an emphasis on consumer needs, focusing more on feeling and responding to what consumers need. Especially for customers or consumers at the prosperous store by increasing the consumers at the Mangaran Prosperous shop, Situbondo Regency. The

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Sukhawatthanakun, Kanyarat. "Thai Consumer Perspective on Marketing Ethics of Consumer Products." Humanities and Social Sciences Letters 10, no. 2 (2022): 213–22. http://dx.doi.org/10.18488/73.v10i2.3012.

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Consumer complaints are continuously growing in Thailand; although consumer protection laws protect the Thai people while the current situation differs. Therefore, this research investigated the marketing ethics of consumer products from the perspective of Thai consumers and suggested the development of marketing ethics strategies for Thai businesses. This quantitative research used a questionnaire to collect data from 400 Thai consumers, which focused on personal factors, consumer buying behavior, problem & solution requirement, and satisfaction towards the marketing ethics of consumer pr

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Деркач, Т. В. "CONSUMERS’ GENERAL BUYING BEHAVIOR OF CONSUMER SERVICES." Market economy: modern management theory and practice 19, no. 2(45) (2020): 32–47. http://dx.doi.org/10.18524/2413-9998.2020.2(45).201420.

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Shrestha, Ranu Maiya. "Factors Affecting Consumer Purchase Intentions of Organic Products in Lalitpur District." KIC International Journal of Social Science and Management 1, no. 1 (2022): 71–76. http://dx.doi.org/10.3126/kicijssm.v1i1.51104.

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This study aims to identify consumer buying behaviour towards organic foods in the Lalitpur district. The specific objectives of this study are to study the awareness of consumer buying behaviour toward organic foods and to identify the factors that affect consumer buying behaviour towards organic foods Nepalese market. This study uses descriptive and inferential analysis based on primary data. The survey method is used as a closed-end questionnaire research method. Each variable is measured using 5-point Likert scales. Both descriptive and inferential analysis were used as statistical tools f

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Shrestha, Ranu Maiya. "Factors Affecting Consumer Purchase Intentions of Organic Products in Lalitpur District." Pravaha 27, no. 1 (2021): 125–30. http://dx.doi.org/10.3126/pravaha.v27i1.50626.

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This study aims to identify consumer buying behavior towards organic foods in the Lalitpur district. The specific objectives of this study are to study the awareness of consumer buying behavior toward organic foods and to identify the factors that affect consumer buying behavior toward the organic foods Nepalese market. The study used descriptive and inferential analysis based on primary data. The survey method is used as a closed-end questionnaire research method. Each variable is measured using 5-points Likert scales. Both descriptive and inferential analyzes were used as statistical tools f

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Dr., V. Seetha, and Suganya J. "A STUDY ON IMPULSIVE CONSUMER BEHAVIOUR AND ITS DETERMINANTS." International Journal of Current Research and Modern Education 2, no. 1 (2017): 12–17. https://doi.org/10.5281/zenodo.255317.

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Impulse buying is an emerging phenomenon, which has been the focus of the retailers to attract the customers. Impulse behaviour is the outcome of emotional reactions that generate unpredicted urge to buy. Consumer behaviour is nowadays gaining much importance for retailers. Due to expansion of organized retail in India, retailers are trying to understand the behaviour of consumers that what product the consumer seeks for, why they need a particular product, when they need it and how they are going to purchase a product. Earlier there was a traditional buying behaviour of consumer in which they

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K., B. Naveen Kumar. "Factors Influencing Consumer Buying Behavior." International Journal of Innovative Science and Research Technology 7, no. 11 (2022): 41–44. https://doi.org/10.5281/zenodo.7321245.

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The study is focused on the factors which affects the consumer buying behaviour. The objective of the study is to know the factors which affects consumer buying behaviour towards goods and services and to gain knowledge on how the factors affect the purchase decision of an individual consumers. The qualitative approach is used in this study. The secondary data is collected for this study. Many factors and characteristics that influence the individual in what he is and the consumer in his decision making process, buying habits, buying behaviour, the brands he use or the retailers he go. A buyin

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Lejiw, Albert Dimas, and Achmad Fauzi. "Effects of Product Pricing, Product Packaging, and Place on Consumer Buying Behavior through Customer Satisfaction." Technium Social Sciences Journal 48 (October 8, 2023): 1–11. http://dx.doi.org/10.47577/tssj.v48i1.9636.

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This study aims to analyze the effect of product pricing and product packaging on consumer buying behavior through customer satisfaction. This research was carried out by distributing questionnaires via Google Form to 125 respondents who are Mixue consumers in the Jakarta metropolitan area, at least 17 years old, have made at least 2 product purchases in the last six months, and know Mixue products and prices. This study used a quantitative approach by collecting data through surveys and purposive sampling. The data obtained was processed via SEM with SmartPls software. This research finds tha

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Agustia, Alifiah Putty, Sri Tjondro Winarno, and Sigit Dwi Nugroho. "Dampak Sosial Media Marketing Melalui Instagram terhadap Minat Beli Konsumen Coklat Majapahit Mojokerto." Jurnal Ilmiah Universitas Batanghari Jambi 23, no. 1 (2023): 989. http://dx.doi.org/10.33087/jiubj.v23i1.3089.

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The purpose of this study was to determine the effect of context through Instagram social media on the buying interest of Majapahit Chocolate Consumers in Mojokerto, to determine the effect of communication through Instagram social media on the buying interest of Majapahit chocolate consumers in Mojokerto, to determine the effect of collaboration through Instagram social media on the buying interest of Majapahit chocolate consumers in Mojokerto. , to find out the effect of collaboration through Instagram social media on Mojokerto Majapahit Chocolate Consumer Buying Interest and to determine th

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Lama, Padam Bahadur, and Mukunda Kumar Chataut. "Sales Promotion and Consumer Buying Behavior of FMCG Products In Kathmandu." Journal of Development Review 7, no. 1 (2022): 18–27. http://dx.doi.org/10.3126/jdr.v7i1.67011.

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This study assesses the impact of consumer sales promotion on consumer buying behavior of FMCG products. Consumer buying behavior in the study is a dependent variable and independent variables in the study are buy one get one free, free sample, and price discount. The study is based on primary data accumulated from 297 respondents from general people or consumers who have demonstrated buying behavior. The study is based on cross-sectional data and pursued statistical tests comprising correlation and regression to examine the association and impact of consumer sales promotion on consumer buying

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Shivam, Sachin. "Impact Advertising on Consumer Buying Behaviour." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32223.

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This study delves into the intricate relationship between advertising and consumer buying behavior, aiming to provide a nuanced understanding of the various mechanisms through which advertising influences purchasing decisions. Through a comprehensive review of relevant literature and empirical research, this paper explores the multifaceted impact of advertising on consumers' attitudes, preferences, and behaviors. The study examines how advertising serves as a potent tool for creating awareness, shaping brand perceptions, and eliciting emotional responses among consumers. It investigates the ro

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C, Magila. "The Buying Behavior Influence of Consumers in Hosur Municipality." Shanlax International Journal of Commerce 6, s1 (2018): 285–93. https://doi.org/10.5281/zenodo.1461518.

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Powerful brands create meaningful images in the minds of consumers with brand images serving as a means of differentiation from the competition and thus positively influencing customer’s purchasing behavior. Branding plays a vital role to boost up any business performance, is a disguised tool which can confidently change people’s buying behaviors. In the current marketing scenario, the Study of Consumer Behavior has become important. Without consumers, no business organization can run. All the activities of the business concerns end with consumers and

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Fadillah, Hikmatul Nur, Ahmad Ajib Ridlwan, Sri Abidah Suryaningsih, and Rachma Indrarini. "Muslim Millennial’s Buying Behavior of Halal Food & Beverage in Indonesia: The Mediating Effect of Purchase Intention." Amwaluna: Jurnal Ekonomi dan Keuangan Syariah 7, no. 1 (2023): 11–28. http://dx.doi.org/10.29313/amwaluna.v7i1.11146.

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This study aims to determine the factors that influence consumer behavior in buying halal food and beverages in Indonesia for the millennial generation. These factors include halal awareness, halal certification and attitudes which are important factors in influencing buying behavior directly or through buying intention as a mediating/intervening variable. Data collection was carried out through a questionnaire with a total of 206 millennial Muslims who consume the halal product in Indonesia and also part of society with births in late 1980 to early 2000 using non-probability sampling. To assi

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Lutfie, Harrie, and Dandy Marcelino. "HOW PRICE PERCEPTION AND TRUST AFFECTED MILLENIAL ONLINE BUYING INTEREST DURING COVID-19 PANDEMIC IN WEST JAVA." Dinasti International Journal of Education Management And Social Science 2, no. 2 (2020): 288–98. http://dx.doi.org/10.31933/dijemss.v2i2.658.

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The implementation of Work From Home also has an impact on the trend of buying interest online. The trend of buying interest online is usually carried out by young consumers or can be called as millenials because they are the ones who use online facilities to fulfill their needs even though they are not in a Covid-19 condition. Interest in buying online is influenced by price perception and level of consumer trust. Aim of this research for find out the influence of price perceptions and consumer trust on online buying interest during the Covid-19 pandemic in millennial consumers in West Java.

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Jusuf, Dewi Indriani. "Analysis of Consumer Behavior on Buying Decision at the Online Shop, Easy Shopping Indonesia." Majalah Ilmiah UNIKOM 19, no. 2 (2022): 97–104. http://dx.doi.org/10.34010/miu.v19i2.6389.

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Know the effect of the consumer behavior of online shop, Easy Shopping Indonesia on the consumers’ buying decision. The quantitative approach, descriptive and verified design are used. As much as 100 consumers of Essay Shopping in Bandung are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling based on Partial Least Square (PLS SEM). The research results show that the consumer behavior of Easy Shopping online shop affects the consumer buying decision significantly. The biggest effect of the

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Wardhani, Roro, Adhiimsyah Luthfi, Andi Sularso, and Imam Suroso. "A Consumer Behavior and Lifestyle with the Interest of Buying As Mediation in Determining Home Purchase with Subsidy Credit in Jember." International Journal of Scientific Research and Management 8, no. 07 (2020): 1900–1911. http://dx.doi.org/10.18535/ijsrm/v8i07.em04.

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The need for houses is almost never decreasing, this opportunity is exploited by developers to realize government programs related to meeting the needs of subsidized housing mortgages. Developers must be able to know how consumer tastes are changing every day in line with current trends, and it is a challenge for developers to be able to predict future demand. This understanding needs further investigation to find out how consumers consider everything before finally making a decision to buy. The purpose of this study was to analyze and determine the effect of consumer behavior and lifestyle on

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Gautam, Srivastava. "Buying behaviour of consumers towards Green Products." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 1 (2019): 477–81. https://doi.org/10.5281/zenodo.2548810.

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This paper deals with studying the behaviour and purchase preference of consumers towards green products. People are aware about the benefits of using green products but still the usage is low as compared to non-green products which are harmful for both the user and the environment. The consumer buying behaviour for green products arises by the need and preference of the customer. Apart from this the value and attributes of the green products is an important factor for determining the usage percentage of the green products. Moreover the major player in determining the buying behaviour of the c

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Sunderaraj, R., and K. Mareeswaran. "Online Buying Behaviour of Shoppers in Sivakasi, Tamil Nadu." Asian Review of Social Sciences 6, no. 1 (2017): 37–41. http://dx.doi.org/10.51983/arss-2017.6.1.1362.

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In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer’s website and have it delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling. The shopping experience can range from delightful to terrible, based on a variety

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Cao, Jinglan. "The Influence of Social Media Influencers Recommendation on Consumers' Impulsive Buying Behavio." Highlights in Business, Economics and Management 37 (July 18, 2024): 161–68. http://dx.doi.org/10.54097/v4y7y898.

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Depending on the widespread use of short-form mobile video and the Internet, social media influencers recommendation has brought consumers a new way to learn about products. It has gradually become an important part of marketing with its advantages of large viewership and good marketing results. However, consumers are influenced by social media influencer, impulse buying behavior continues to emerge. Based on SOR model and identity theory, this paper investigates the influence of social media influencers recommendation on consumers' impulse buying behavior. This paper constructs a theoretical

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Susanto, Aris. "PENGARUH MEREK, DESAIN PRODUK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA PERSEBAYA STORE GRESIK." Jurnal Riset Entrepreneurship 2, no. 2 (2019): 62. http://dx.doi.org/10.30587/jre.v2i2.984.

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The purpose of this study was to determine the effect of brand, product design and location on consumer buying interest in Persebaya Store Gresik. The sample uses a non probability sampling method with a purposive sampling or random sampling procedure by selecting 100 visitors. The data analysis technique uses multiple linear regression. The results of multiple linear regression analysis prove that the brand and location proved not to have a significant effect partially on consumer buying interest in Persebaya Store Gresik, while product design proved to have a partially significant influence

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Cakirkaya, Murat, and Murat Kocyigit. "The Relationship Between Consumer Life Orientation and Panic Buying Behavior in the COVID-19 Pandemic Process." Marketing and Management of Innovations 15, no. 1 (2024): 143–59. http://dx.doi.org/10.21272/mmi.2024.1-12.

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The impact of COVID-19, which was declared a pandemic in 2020, has greatly decreased. However, although its lethal effect on humans is low, different variants continue to emerge. The purpose of this research was to examine the relationship between consumer life orientation and panic buying behaviour during the COVID-19 pandemic. Additionally, the effect of consumer life orientation on panic buying behaviour through buying impulsivity, temporal focus, and purchasing risk perception variables was also investigated. In this research, a relational research technique was used to examine the relatio

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