Academic literature on the topic 'Consumer Choice Processes'

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Journal articles on the topic "Consumer Choice Processes"

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Bettman, James R., Mary Frances Luce, and John W. Payne. "Constructive Consumer Choice Processes." Journal of Consumer Research 25, no. 3 (1998): 187–217. http://dx.doi.org/10.1086/209535.

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Shumei, Anna. "CONSUMER CHOICE BEHAVIORAL ASPECTS IN CONDITIONS OF UNCERTAINTY." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 18(46) (2020): 4–9. http://dx.doi.org/10.25264/2311-5149-2020-18(46)-4-9.

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We studied the category of «uncertainty» in the context of consumer choice of individual. It was determined that that the quality and quantity of information that consumers received and processed during decision-making played the most important role, affecting the degree of uncertainty. At the same time the quality of information plays a more important role than the quantity of information. We analyzed every stage of the individual decisions making process on the acquisition of goods and the role of uncertainty on each stage. We considered the decision-making process in conditions of uncertain
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Busse, Maria, and Rosemarie Siebert. "The role of consumers in food innovation processes." European Journal of Innovation Management 21, no. 1 (2018): 20–43. http://dx.doi.org/10.1108/ejim-03-2017-0023.

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Purpose The need for consumer involvement in innovation processes has been recognised for four decades. Consumer involvement as a part of open innovation is an important strategy in the food sector, specifically for enhancing consumer acceptance and promoting successful market introduction. The purpose of this paper is to systematically analyse the concept of consumers’ role and the level of consumer integration and interaction in recent food innovation processes. Design/methodology/approach In 2016, a three-step literature search was performed to identify the state-of-the-art scientific liter
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Martin, Neale, and Kyle Morich. "Unconscious mental processes in consumer choice: Toward a new model of consumer behavior." Journal of Brand Management 18, no. 7 (2011): 483–505. http://dx.doi.org/10.1057/bm.2011.10.

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Villavicencio, Adriana. "“It’s Our Best Choice Right Now”: Examining the Choice Options of Charter School Parents." education policy analysis archives 21 (October 20, 2013): 81. http://dx.doi.org/10.14507/epaa.v21n81.2013.

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One of the underlying premises of the charter school movement is that quality drives consumer choice. As educational consumers, parents are viewed as rational actors who, if given the choice, will select better performing school. In examining the choice processes of charter school parents, however, this study calls into question the extent to which some parents can make optimal choices. Interviews with parents enrolled in two different charter schools indicate that charter parents do not necessarily choose higher performing charter schools; nor do they necessarily leave low performing charter
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Parker, Jeffrey R., and Rom Y. Schrift. "Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes." Journal of Marketing Research 48, no. 5 (2011): 840–54. http://dx.doi.org/10.1509/jmkr.48.5.840.

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Pólya, Éva, and Kata Földi. "Role of Children in the Case of Parental Food Store Choice." Economica 7, no. 2 (2020): 180–87. http://dx.doi.org/10.47282/economica/2014/7/2/4346.

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Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire allcompetencies concerning to purchase and consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too.
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Pólya, Éva, and Kata Földi. "Role of Children in the Case of Parental Food Store Choice." Economica 7, no. 2 (2020): 180–87. http://dx.doi.org/10.47282/economica/2014/7/2/4346.

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Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire allcompetencies concerning to purchase and consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too.
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Russo, J. Edward, and France Leclerc. "An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables." Journal of Consumer Research 21, no. 2 (1994): 274. http://dx.doi.org/10.1086/209397.

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Jaiyeoba, Olumide Olasimbo, and Frederick Odongo Opeda. "Impact of Consumer Innovativeness on Shopping Styles: A Case-Study of Limkokwing University Students (Botswana)." Business and Management Horizons 1, no. 2 (2013): 107. http://dx.doi.org/10.5296/bmh.v1i2.4733.

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The unprecedented abundance of choice and retail outlets creates a massive array of choice for consumers most especially students. Innovative consumers are an important market segment. This paper seeks to investigate whether consumers’ innate innovativeness is associated with their shopping styles. Specifically, it aims to explore the relationship between two types of innovativeness (sensory innovativeness and cognitive innovativeness and consumer shopping styles). Indeed, the unprecedented abundance of choice and retail outlets creates a massive array of choice for consumers. Despite these si
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Dissertations / Theses on the topic "Consumer Choice Processes"

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Mellema, Hillary N. "The Effect of Indecisiveness on Consumer Choice Processes." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1436813609.

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Gunnarsson, Jonas. "Portfolio-based segmentation and consumer behavior : empirical evidence and methodological issues." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 1999. http://www.hhs.se/efi/summary/503.htm.

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Rasch, Carsten Verfasser], and Thorsten [Akademischer Betreuer] [Teichert. "Psychophysiological processes as a window into consumer decision-­making : the role of visual attention, arousal, and valence for preference constructionin discrete choice experiments / Carsten Rasch. Betreuer: Thorsten Teichert." Hamburg : Staats- und Universitätsbibliothek Hamburg, 2014. http://d-nb.info/1061128113/34.

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Teixeira, Ana Ãris TomÃs. "The choice of supermarkets by consumers through the model of the set of considerations: a research Sobral-CE." Universidade Federal do CearÃ, 2008. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3616.

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Este trabalho teve como objetivo identificar o conjunto de consideraÃÃo dos supermercados sobralenses, a partir do modelo proposto por Vieira e Mello (2004), bem como verificar os atributos responsÃveis pela consideraÃÃo e escolha dos referidos supermercados. Caracteriza-se, portanto, como um estudo do tipo exploratÃrio â descritivo, apoiado em pesquisa bibliogrÃfica, documental e de campo. A pesquisa bibliogrÃfica abordou temas relativos ao comportamento do consumidor como seus processos de decisÃo, conjunto de consideraÃÃo e o comportamento do consumidor no setor supermercadista brasileiro.
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Ahn, Sun Young, and Sun Young Ahn. "Change to Sustainable Choice: The Role of Preference-Inconsistent Information." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/621748.

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Cognitive dissonance theory and selective information exposure literature postulate that individuals ignore preference-inconsistent information and selectively process new information. Previous studies on selective information exposure have shown that preference-inconsistent information is not persuasive for consumer decision making. Given the limited amount of past research about the effect of preference-inconsistent information on decision-making in broad domains of consumer behavior studies, the current study investigated how preference-inconsistent information can persuade consumers to swi
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Furbeck, Josefine, and Sofia Sjödin. "Is frozen the new fresh? : An observational study of low-involvement product choices." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137541.

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The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. Businesses need to find new ways forward to encourage sustainable consumption to be able to exist in the future. The increasing amount of food waste represents one of many sustainability challenges and is a stated problem in developed countries. In Sweden, the households stand for the biggest amount of food waste along the entire supply c
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Afonso, Carla Winter. "A confusão no processo de escolha do consumidor." reponame:Repositório Institucional do FGV, 2010. http://hdl.handle.net/10438/7772.

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Submitted by Paulo Junior (paulo.jr@fgv.br) on 2010-12-13T21:15:39Z No. of bitstreams: 1 Carla Winter.pdf: 1507257 bytes, checksum: 938194a6dc53572559e3bd377245140d (MD5)<br>Approved for entry into archive by Paulo Junior(paulo.jr@fgv.br) on 2010-12-13T21:15:59Z (GMT) No. of bitstreams: 1 Carla Winter.pdf: 1507257 bytes, checksum: 938194a6dc53572559e3bd377245140d (MD5)<br>Made available in DSpace on 2010-12-16T17:40:10Z (GMT). No. of bitstreams: 1 Carla Winter.pdf: 1507257 bytes, checksum: 938194a6dc53572559e3bd377245140d (MD5) Previous issue date: 2010-03-26<br>Within the literature of
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Cally, Jean Romain. "La certitude des consommateurs : concept et analyse des effets dans le cas de la nationalité de la marque." Thesis, La Réunion, 2010. http://www.theses.fr/2010LARE0029/document.

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Pour communiquer efficacement, les responsables marketing ont grand besoin de connaître les processus selon lesquels les consommateurs perçoivent et choisissent les marques. Au sein de ces processus, la certitude que le consommateur accorde à ses croyances joue un rôle important, notamment dans la déterminance des caractéristiques du produit. Dans la présente thèse, ce rôle est analysé à travers une variable que la mondialisation contribue à la fois à déformer et à amplifier : la nationalité de la marque. Il s'avère que la certitude dans la croyance envers la nationalité d'une marque est un él
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Malta, Cleiton Antonio da Silva. "Os consumidores fazem o que dizem que farão? : um estudo sobre a escolha de marcas de postos de combustíveis, sob a perspectiva do dizer-fazer do consumidor." Escola Superior de Propaganda e Marketing, 2017. http://tede2.espm.br/handle/tede/272.

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Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-23T13:46:06Z No. of bitstreams: 1 CLEITON ANTONIO DA SILVA MALTA.pdf: 1814270 bytes, checksum: 5217cb7e85d74469bd4963fceb0719b8 (MD5)<br>Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-23T13:46:24Z (GMT) No. of bitstreams: 1 CLEITON ANTONIO DA SILVA MALTA.pdf: 1814270 bytes, checksum: 5217cb7e85d74469bd4963fceb0719b8 (MD5)<br>Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2017-12-01T11:21:16Z (GMT) No. of bitstreams: 1 CLEITON ANTONIO DA SILVA MALTA.pdf: 1814270 byte
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Håkansson, Nathalie, Elin Kvarnström, and Emmelie Nilsson. "Using the Package to Influence Consumers' Choice of Brand : A Study on the Effect of Package Communication Claims on Propensity to Switch Brand." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226987.

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As consumers walk through the grocery store they encounter a vast range of products. In this setting information printed on food packages play a role in consumer decision making. One way of influencing consumer behaviour is by using package panels where detailed communication claims can be placed. This study investigates the effect of package communication claims on propensity to switch brand through quantitative research design. Variations among consumer of private label brands versus consumers of name brands are also investigated. Results show that package communication claims have an effect
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Books on the topic "Consumer Choice Processes"

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Neelamegham, Ramya. Investigating consumer choice processes for experience goods: An econometric analysis. INSEAD, 1997.

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Neelamegham, R. Investing consumer choice processes for experience goods: An econometric analysis. INSEAD, 1997.

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Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. &#x0D; The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. &#x
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G, Woodside Arch, ed. Brand choice: Revealing customers' unconscious-automatic and strategic thinking processes. Palgrave Macmillan, 2005.

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Ontario. Esquisse de cours 12e année: Le droit canadien et international cln4u cours préuniversitaire. CFORP, 2002.

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Ontario. Esquisse de cours 12e année: Étude de l'alimentation et de la nutrition hfa4m cours préuniversitaire. CFORP, 2002.

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Ontario. Esquisse de cours 12e année: Atelier d'écriture fae4o cours ouvert. CFORP, 2002.

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Ontario. Esquisse de cours 12e année: Histoire de l'Occident et du monde chy4u. CFORP, 2002.

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Ontario. Esquisse de cours 12e année: Géométrie et mathématiques discrètes mga4u cours préuniversitaire. CFORP, 2002.

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Ontario. Esquisse de cours 12e année: Français des affaires faf4o. CFORP, 2002.

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Book chapters on the topic "Consumer Choice Processes"

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Attaway, Jill S., and Mitch Griffin. "Exploring Consumer Retail-Type Concentration in Choice Set Processes." In Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13144-3_77.

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Jeannet, Jean-Pierre, Thierry Volery, Heiko Bergmann, and Cornelia Amstutz. "Franchise Focus Choices." In Masterpieces of Swiss Entrepreneurship. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65287-6_9.

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AbstractThis chapter centers around the concept of the customer franchise defined as a distinct group of users for whom a company offers a central element or product. Explanations are offered how companies attach such groups to their products and create loyalty. Examples are cited of companies that manage to create a single customer franchise around a distinct group of companies that rely on the supplier for a critical part of their business processes. Franchises may also be created around a particular industry or around institutions. Particular emphasis is placed on the creation of customer franchise anchored around a particular professional group with client companies. Solution-based franchises are built on supplying entire solutions for customers also leading to a systems-centered approach in franchise building. The chapter ends with company examples of consumer franchise building practiced by B2C firms and how this process differs from the franchise building in the B2B sectors.
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Zammarchi, Gianpaolo, Giulia Contu, and Luca Frigau. "Using eye-tracking to evaluate the viewing behavior on tourist landscapes." In Proceedings e report. Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-304-8.28.

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Every tourist website employs images to attract potential tourists. In particular, destination tourism websites use environmental images, such as landscapes, to attract the attention of tourists and to address their purchase choice. Nowadays the effectiveness of these tools has been enhanced by the use of eye-tracking technology. That allows measuring the exact eye position during the visualization of images, texts, or other visual stimuli. Consequently, eye-tracking data can be processed to obtain quantitative measures of viewing behavior that can be analyzed for several purposes in many fields such as to cluster consumers, to improve the effectiveness of a website and for neuroscience studies. This work is aimed to use eye-tracking technology to investigate user behavior according to different types of images (e.g. natural landscapes, city landscapes). Specifically, we compare different statistical descriptive tools with supervised and unsupervised models. Furthermore, we discuss the effectiveness of their results and their capacity to provide satisfactory and interpretable solutions that can be used by decision-makers.
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"Commodity-choice behavior II: Tests of competing motivational processes and the representative consumer hypothesis." In Economic Choice Theory. Cambridge University Press, 1995. http://dx.doi.org/10.1017/cbo9780511664854.004.

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Chakraverty, Aishwarrya, and Deepesh Mandal. "Role of Consumer Mood Analysis in Buying Guitars." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5690-9.ch003.

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This chapter explores consumer engagement, brand/category recall of the target audience by utilizing the mind and mood analysis method. What really goes into the decision-making process by the consumers before making a choice in the market which is full of clutter in its space has been the sole purpose of this research paper. The arduous work involved processes to find out the consumer buying behavior of guitars by semi-professionals and professionals at Indian semi-metro cities. With the growing numbers of offline and online stores, consumers are spoilt for choices when it comes to purchasing the desired products. The innovative world and various brands of products make it difficult for a consumer to make a buying decision. The authors aimed to throw some light into how such decisions are made by choosing a target audience and one of the most popular musical instruments, guitars, by using some invigorating techniques which have been discussed in this research paper.
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Lorenzo-Romero, Carlota, Efthymios Constantinides, and Miguel A. Gómez-Borja. "Web Experience Effects in a Virtual Shopping Interaction Environment." In Consumer Information Systems and Relationship Management. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-4082-5.ch008.

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The objective of this chapter is to contextualize the concepts of web atmospherics and web experience in the particular case of a shopping situation in the Internet environment. Based on a broader concept of user experience, the chapter identifies the main influencers of consumer behaviour in the Internet environment assessing the role and degree of importance of usability, trust and other web experience dimensions on consumer decision-making processes and responses. The chapter presents the results of a research project comparing the influence of the web experience on consumer behaviour in different cultural environments; the study analyses the role of cultural differences on the online shopping behaviour of consumers from two different European countries. The study identifies several similarities and a few differences in the way web experience factors affect the decision making process and the choice of an online vendor by customers with different cultural backgrounds. The findings provide evidence of behavioural homogenization between consumers of different ethnic origin in the new global virtual marketplace.
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Dixit, Avinash. "2. Consumers." In Microeconomics: A Very Short Introduction. Oxford University Press, 2014. http://dx.doi.org/10.1093/actrade/9780199689378.003.0002.

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‘Consumers’ considers several concepts involved with, or influenced by, consumer activity and consumer choice — substitution, complements, demand curves, income effect, statistical estimation, cost-of-living indexes, the babysitter effect, time, budgets, opportunity cost, and risk and loss aversion. What thought processes are involved in budgeting decisions? Are consumers rational? The new view of ‘behavioural economics’ suggests not and is supported by Daniel Kahneman's work that proposes two different systems of decision-making in the brain — fast and slow. The effects of consumer behaviour can be significant; for example, loss-aversion and other features of decisions under risk can seriously affect the properties of financial markets.
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Bajaj, Akhilesh. "The Role of Expertise in the Evaluation of Computing Architectures." In Advances in End User Computing. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-687-7.ch007.

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Recently, there has been considerable interest in evaluating newer computer architectures such as the Web services architecture and the network computer architecture. In this work we investigate the decision models of expert and novice IS managers when evaluating computing architectures for use in an organization. This task is important because several consumer choice models in the literature indicate that the evaluation of alternative products is a critical phase that consumers undergo prior to forming an attitude toward the product. Previous work on evaluating the performance of experts vs. novices has focused either on the process differences between them, or on the performance outcome differences, with work in MIS focusing primarily on process differences. In this work, we utilize a methodology that examines both aspects, by constructing individual decision models for each expert and novice in the study. There is a growing consensus in the management literature that while experts may follow different processes, very often their performance does not differ significantly from novices in the business domain.
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"Marketing Modeling and Validation." In Systems Thinking and Process Dynamics for Marketing Systems. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0969-3.ch008.

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Most existing mathematical models of consumer choice behavior assume that individuals’ preferences remain invariant over time. Although the assumption of invariant preference functions may be reasonable in some choice contexts, consumer preferences are largely influenced by variety-seeking effects. This chapter presents four models on consumer choice behavior, shopping performance, marketplace advantage, and buying decisions involving several cognitive, economic, and relational determinants affecting consumer behavior. These models are based on sequential structural equations using interrelated variables and can be applied in research on consumer shopping channel choices based on cognitive characteristics and consumer risk profiles. The framework for measuring the consumer behavior discussed in this chapter provides analytical dimensions for delineating the prediction of intangible variables affecting consumer preferences in order to optimize the purchase decisions in a given marketplace.
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Kreps, David M. "Dynamic choice." In A Course in Microeconomic Theory. Princeton University Press, 2020. http://dx.doi.org/10.23943/princeton/9780691202754.003.0004.

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This chapter investigates the issue of dynamic choice. Many important choices made in economic contexts are made through time. The consumer takes some action today, knowing that subsequent choices will be required tomorrow and the day following and so on. And today's choice has impact on either how the consumer views later choices or what choices will later be available or both. This can be referred to as a situation of dynamic choice. The chapter discusses how economists model the process of dynamic choice. In microeconomics, the issue of dynamic choice is usually dealt with by reducing dynamic choice to the static choice of an optimal dynamic strategy which is then carried out. The chapter examines this standard approach before considering a pair of alternatives.
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Conference papers on the topic "Consumer Choice Processes"

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Nomura, Shun, Yuta Nakamura, Hirokazu Sakamoto, Shintaro Hamanaka, and Saneyasu Yamaguchi. "Improving choice of processes to terminate in Android OS." In 2014 IEEE 3rd Global Conference on Consumer Electronics (GCCE). IEEE, 2014. http://dx.doi.org/10.1109/gcce.2014.7031148.

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He, Lin, and Wei Chen. "Incorporating Social Impact on New Product Adoption in Choice Modeling: A Case Study in Green Vehicles." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71123.

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While discrete choice analysis is prevalent in capturing consumers’ preferences and describing their choice behaviors in product design, the traditional choice modeling approach assumes that each individual makes independent decisions, without considering the social impact. However, empirical studies show that choice is social — influenced by many factors beyond engineering performance of a product and consumer attributes. To alleviate this limitation, we propose a new choice modeling framework to capture the dynamic influence from social network on consumer adoption of new products. By introd
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Goucher-Lambert, Kosa, Jarrod Moss, and Jonathan Cagan. "Using Neuroimaging to Understand Moral Product Preference Judgments Involving Sustainability." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59406.

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Trying to decide whether to purchase or use a sustainable product often puts decision makers in a difficult situation, especially if the more sustainable option provides less desirable features, or costs a premium. These decisions are moral choice scenarios, where benefit to society is weighed against personal gain. Here, it is common for individuals to visualize themselves, and the way that they will be perceived, by choosing whether or not to act sustainably. From an engineering design perspective, trying to model user preferences in this context can be extremely difficult. While several met
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Morrow, W. Ross, Minhua Long, and Erin F. MacDonald. "Consider-Then-Choose Models in Decision-Based Design Optimization." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71176.

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This article describes an advance in design optimization that includes consumer purchasing decisions. Decision-Based Design optimization commonly relies on Discrete Choice Analysis (DCA) to forecast sales and revenues for different product variants. Conventional DCA, which represents consumer choice as a compensatory process through maximization of a smooth utility function, has proven to be reasonably accurate at predicting choice and interfaces easily with engineering models. However the marketing literature has documented significant improvement in modeling choice with the use of models tha
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He, Lin, Christopher Hoyle, Wei Chen, Jiliang Wang, and Bernard Yannou. "A Framework for Choice Modeling in Usage Context-Based Design." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28490.

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Usage Context-Based Design (UCBD) is an area of growing interest within the design community. A framework and a step-by-step procedure for implementing consumer choice modeling in UCBD are presented in this work. To implement the proposed approach, methods for common usage identification, data collection, linking performance with usage context, and choice model estimation are developed. For data collection, a method of try-it-out choice experiments is presented. This method is necessary to account for the different choices respondents make conditional on the given usage context, which allows u
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Sylcott, Brian, Seth Orsborn, and Jonathan Cagan. "The Effect of Product Representation in Visual Conjoint Analysis." In ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/detc2014-34443.

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When most designers set out to develop a new product they solicit feedback from potential consumers. These data are incorporated into the design process in an effort to more effectively meet customer requirements. Often these data are used to construct a model of consumer preference capable of evaluating candidate designs. Although the mechanics of these models have been extensively studied there are still some open questions, particularly with respect to models of aesthetic preference. When constructing preference models, simplistic product representations are often favored over high fidelity
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Oyatoye, Emmanuel Olateju, and Rukayat Yetunde Folorunso. "Determining Consumer’s Choice Among Various Insurance Policies: An Analytical Hierarchical Process Approach." In International Symposium on the Analytic Hierarchy Process. Creative Decisions Foundation, 2014. http://dx.doi.org/10.13033/isahp.y2014.073.

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Ghosh, Dipanjan D., Andrew Olewnik, and Kemper E. Lewis. "An Integrated Framework for Predicting Consumer Choice Through Modeling of Preference and Product Use Data." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-68010.

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Abstract:
A critical task in product design is mapping information from consumer space to design space. Currently, this process is largely dependent on the designer to identify and map how psychological and consumer level factors relate to engineered product attributes. In this way, current methodologies lack provision to test a designer’s cognitive reasoning, which could introduce bias while mapping from consumer to design space. Cyber-Empathic Design is a novel framework where user-product interaction data is acquired using embedded sensors. To understand consumer perceptions about a particular produc
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Resende, Camilo B., C. Grace Heckmann, and Jeremy J. Michalek. "Robust Design for Profit Maximization Under Uncertainty of Consumer Choice Model Parameters Using the Delta Method." In ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/detc2011-48409.

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In new product design, risk averse firms must consider downside risk in addition to expected profitability, since some designs are associated with greater market uncertainty than others. We propose an approach to robust optimal product design for profit maximization by introducing an α-profit metric to manage expected profitability vs. downside risk due to uncertainty in market share predictions. Our goal is to maximize profit at a firm-specified level of risk tolerance. Specifically, we find the design that maximizes the α-profit: the value that the firm has a (1−α) chance of exceeding, given
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RUZAIĶE, Aija, Sandra MUIŽNIECE-BRASAVA, Zanda KRŪMA, and Kaspars KOVAĻENKO. "NUTRITIONAL VALUE DETERMINATION OF THERMALLY PROCESSED POTATO MAIN COURSE IN RETORT PACKAGING." In RURAL DEVELOPMENT. Aleksandras Stulginskis University, 2018. http://dx.doi.org/10.15544/rd.2017.078.

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Consumers are increasingly demanding choices of ready-made foods with excellent organoleptic and health-related properties. There are two main trends in Europe; firstly, consumers are increasingly choosing foods that are comfortable for use, secondly, the number of people who are overweight is increasing, with more consumers paying close attention to the ingredients and nutritional value of products in order to balance the amount of the food they consume per day. The aim of the research was to develop new potato main courses and to determine their nutritional value. The research was carried ou
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