Academic literature on the topic 'Consumer Choice Processes'
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Journal articles on the topic "Consumer Choice Processes"
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Bettman, James R., Mary Frances Luce, and John W. Payne. "Constructive Consumer Choice Processes." Journal of Consumer Research 25, no. 3 (1998): 187–217. http://dx.doi.org/10.1086/209535.
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Shumei, Anna. "CONSUMER CHOICE BEHAVIORAL ASPECTS IN CONDITIONS OF UNCERTAINTY." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 18(46) (2020): 4–9. http://dx.doi.org/10.25264/2311-5149-2020-18(46)-4-9.
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We studied the category of «uncertainty» in the context of consumer choice of individual. It was determined that that the quality and quantity of information that consumers received and processed during decision-making played the most important role, affecting the degree of uncertainty. At the same time the quality of information plays a more important role than the quantity of information. We analyzed every stage of the individual decisions making process on the acquisition of goods and the role of uncertainty on each stage. We considered the decision-making process in conditions of uncertainty in everyday (routine) and special purchases, separated all stages of these types of purchases and defined values of uncertainty influence on all types of purchases. It was determined that an individual can get into conditions of uncertainty in two types of purchases: everyday purchase, when the decision is used quickly, automatically and uncontrollably, and special (not everyday purchases), when the individual uses specific processes to make a decision, which requires additional attention and effort. Practical situations when the consumer can get into conditions of uncertainty were considered. We analyzed alternative variants of using the consumer choice and investigated the continuum of consumer behavior. We determined the conditions, when consumer behavior could correspond to «routine behavior», «limited problem solving» or « problem solving» in the continuum of consumer behavior. The modern six-stage model of the decision-making process сщтішіеі the quality of character for environmentally conscious consumers and the impact of uncertainty at each stage of decision-making in these models, especially at the stage of use and utilization, were analyzed. We identified that the study of the degree of uncertainty about the final result of decision-making is an unsolved problem in modern science and outlined the prospects of the behavioral aspects of consumer choice study in conditions of uncertainty.
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Busse, Maria, and Rosemarie Siebert. "The role of consumers in food innovation processes." European Journal of Innovation Management 21, no. 1 (2018): 20–43. http://dx.doi.org/10.1108/ejim-03-2017-0023.
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Purpose The need for consumer involvement in innovation processes has been recognised for four decades. Consumer involvement as a part of open innovation is an important strategy in the food sector, specifically for enhancing consumer acceptance and promoting successful market introduction. The purpose of this paper is to systematically analyse the concept of consumers’ role and the level of consumer integration and interaction in recent food innovation processes. Design/methodology/approach In 2016, a three-step literature search was performed to identify the state-of-the-art scientific literature on consumer-involvement approaches and methods in the food sector. These methods and approaches were qualitatively analysed based on categories in accordance with the qualitative content analysis method. Findings A key finding is that most implemented consumer-involvement approaches and methods fall under von Hippel’s manufacturer-active paradigm rather than the customer-active paradigm (CAP). However, there are practical reasons for the low diffusion of CAP. The presumed reasons include needed change of the perception of roles and of organisational structures, as well as a lack of trust among actors. Practical implications There remains a need to promote an active role for consumers, especially amid changing consumer demand and increasingly conscious consumer behaviour concerning food production and processing conditions. Originality/value This paper contributes to the theoretical and practical discussion about innovation management by reflecting on the innovation paradigm underlying an approach or method. The paper may also have practical implications for the choice and implementation of business models that consider consumers’ role.
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Martin, Neale, and Kyle Morich. "Unconscious mental processes in consumer choice: Toward a new model of consumer behavior." Journal of Brand Management 18, no. 7 (2011): 483–505. http://dx.doi.org/10.1057/bm.2011.10.
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Villavicencio, Adriana. "“It’s Our Best Choice Right Now”: Examining the Choice Options of Charter School Parents." education policy analysis archives 21 (October 20, 2013): 81. http://dx.doi.org/10.14507/epaa.v21n81.2013.
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One of the underlying premises of the charter school movement is that quality drives consumer choice. As educational consumers, parents are viewed as rational actors who, if given the choice, will select better performing school. In examining the choice processes of charter school parents, however, this study calls into question the extent to which some parents can make optimal choices. Interviews with parents enrolled in two different charter schools indicate that charter parents do not necessarily choose higher performing charter schools; nor do they necessarily leave low performing charter schools. The study also provides evidence that parent “choice sets” (Bell, 2009) vary depending on networks and social capital. Thus, choice alone does not necessarily ensure that parents will have better, more equal options.
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Parker, Jeffrey R., and Rom Y. Schrift. "Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes." Journal of Marketing Research 48, no. 5 (2011): 840–54. http://dx.doi.org/10.1509/jmkr.48.5.840.
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Pólya, Éva, and Kata Földi. "Role of Children in the Case of Parental Food Store Choice." Economica 7, no. 2 (2020): 180–87. http://dx.doi.org/10.47282/economica/2014/7/2/4346.
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Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire allcompetencies concerning to purchase and consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too.
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Pólya, Éva, and Kata Földi. "Role of Children in the Case of Parental Food Store Choice." Economica 7, no. 2 (2020): 180–87. http://dx.doi.org/10.47282/economica/2014/7/2/4346.
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Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire allcompetencies concerning to purchase and consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too.
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Russo, J. Edward, and France Leclerc. "An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables." Journal of Consumer Research 21, no. 2 (1994): 274. http://dx.doi.org/10.1086/209397.
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Jaiyeoba, Olumide Olasimbo, and Frederick Odongo Opeda. "Impact of Consumer Innovativeness on Shopping Styles: A Case-Study of Limkokwing University Students (Botswana)." Business and Management Horizons 1, no. 2 (2013): 107. http://dx.doi.org/10.5296/bmh.v1i2.4733.
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The unprecedented abundance of choice and retail outlets creates a massive array of choice for consumers most especially students. Innovative consumers are an important market segment. This paper seeks to investigate whether consumers’ innate innovativeness is associated with their shopping styles. Specifically, it aims to explore the relationship between two types of innovativeness (sensory innovativeness and cognitive innovativeness and consumer shopping styles). Indeed, the unprecedented abundance of choice and retail outlets creates a massive array of choice for consumers. Despite these significant changes in the commercial environment, very little is known about the decision making processes of consumers in developing countries, most especially in Botswana. Ostensibly, the paucity of research in this area hinders our understanding of consumer decision making processes. The paper integrates the consumer innovativeness and consumer shopping styles literature. A structural equation model was used to test the relationship between cognitive and sensory innovativeness and various shopping styles. Cognitive innovators are inclined to show shopping styles such as quality consciousness, price consciousness, and confusion by overchoice, while sensory innovators are inclined to have shopping styles such as brand consciousness, fashion consciousness, recreational orientation, impulsive shopping, and brand loyalty/habitual shopping. The research is based on a convenience sample of young consumers in Botswana. The findings of this research would hopefully help managers to develop a deeper insight into product development and marketing. Furthermore, since the youth market in Botswana represents an enormous opportunity for marketers, the paper provides valuable insights into this key market segment. It thus provides new insights into the shopping patterns of consumers who belong to different innovativeness types. It also makes a new contribution to the shopping styles literature by explicating potential antecedents to the various shopping styles among the largest private tertiary institution students in Botswana.
Dissertations / Theses on the topic "Consumer Choice Processes"
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Mellema, Hillary N. "The Effect of Indecisiveness on Consumer Choice Processes." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1436813609.
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Gunnarsson, Jonas. "Portfolio-based segmentation and consumer behavior : empirical evidence and methodological issues." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 1999. http://www.hhs.se/efi/summary/503.htm.
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Rasch, Carsten Verfasser], and Thorsten [Akademischer Betreuer] [Teichert. "Psychophysiological processes as a window into consumer decision-making : the role of visual attention, arousal, and valence for preference constructionin discrete choice experiments / Carsten Rasch. Betreuer: Thorsten Teichert." Hamburg : Staats- und Universitätsbibliothek Hamburg, 2014. http://d-nb.info/1061128113/34.
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Teixeira, Ana Ãris TomÃs. "The choice of supermarkets by consumers through the model of the set of considerations: a research Sobral-CE." Universidade Federal do CearÃ, 2008. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3616.
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Este trabalho teve como objetivo identificar o conjunto de consideraÃÃo dos supermercados sobralenses, a partir do modelo proposto por Vieira e Mello (2004), bem como verificar os atributos responsÃveis pela consideraÃÃo e escolha dos referidos supermercados. Caracteriza-se, portanto, como um estudo do tipo exploratÃrio â descritivo, apoiado em pesquisa bibliogrÃfica, documental e de campo. A pesquisa bibliogrÃfica abordou temas relativos ao comportamento do consumidor como seus processos de decisÃo, conjunto de consideraÃÃo e o comportamento do consumidor no setor supermercadista brasileiro. A pesquisa documental serviu de base para a identificaÃÃo e escolha do universo da pesquisa, que compreendeu os moradores dos bairros mais populosos de Sobral - CE, que realizavam suas compras principais nos supermercados da cidade. A pesquisa de campo aconteceu em duas etapas: a primeira para identificar os atributos mais importantes à consideraÃÃo dos supermercados segundo o critÃrio dos consumidores sobralenses; a segunda, com 200 decisores das compras, para conhecer seus comportamentos de escolha dos supermercados. A tÃcnica de coleta de dados, em ambos os casos, foi a entrevista estruturada. Como instrumento de anÃlise dos dados coletados utilizou-se o programa SPSS versÃo 10.0. Os resultados obtidos permitiram concluir que a formaÃÃo do conjunto de consideraÃÃo dos consumidores sobralenses nÃo à um processo complexo, jà que na maioria das vezes hà apenas uma repetiÃÃo da experiÃncia de compra anterior. TambÃm foi possÃvel perceber que os consumidores sobralenses tendem a ser fiÃis, considerando poucos supermercados. As marcas mais aceitas por tais consumidores foram os supermercados vindos de Fortaleza, e os atributos mais valorizados, tanto na etapa de consideraÃÃo como de escolha, foram funcionais, caracterizando decisÃes racionais.<br>This work has as objective to identify the set of consideration of Sobralâs supermarkets, from the model considered for Vieira and Mello (2004), as well as verifying the responsible attributes for the consideration and choice of the related supermarkets, characterizing itself, therefore, as a study of the explorer â escriptive type. Aiming at to the reach of the considered objectives, research had been carried through bibliographical, documentary and field research. The bibliographical research approached subjects related to the behavior of the consumer as its processes of decision, set of consideration and the behavior of the consumer in the Brazilian supermarket sector. The documentary research served as the base for the identification and choice of the universe of the research, that understood the inhabitants of the quarters most populous of Sobral, that carried through their main purchases in the supermarkets of the city. The field research happened in two stages: the
first one; according to identify the attributes most important for the consideration of the supermarkets by the criterion of Sobralâs consumers, and second with 200 determiners of the purchases, to know its behaviors of choice of the supermarkets. The technique of collection of data, in both cases, was the structuralized interview. As instrument of analysis of the collected data, was used the program SPSS version 10.0. The gotten results had
allowed to conclude that the formation of the set of consideration of the Sobralâs consumers is not a complex process, since most of the time it has only a repetition of the previous purchase experience. Also it was possible to perceive that the Sobralâs consumers tend to be faithful, considering few supermarkets. The brands most accepted for such consumers had been the supermarkets that came from Fortaleza, and the most valued attributes in such
the stage of consideration as the stage of choice had been functional, characterizing rational decisions.
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Ahn, Sun Young, and Sun Young Ahn. "Change to Sustainable Choice: The Role of Preference-Inconsistent Information." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/621748.
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Cognitive dissonance theory and selective information exposure literature postulate that individuals ignore preference-inconsistent information and selectively process new information. Previous studies on selective information exposure have shown that preference-inconsistent information is not persuasive for consumer decision making. Given the limited amount of past research about the effect of preference-inconsistent information on decision-making in broad domains of consumer behavior studies, the current study investigated how preference-inconsistent information can persuade consumers to switch to a sustainable product alternative. The purpose of this study is to investigate the process how preference-inconsistent sustainability-related information can be considered as important, consequently changing consumers' initial preference to green alternatives. A series of online experiments was conducted using a shampoo product category. Study 1 tested a baseline effect on whether consumers in the preference-inconsistent condition were persuaded to change their initial choice significantly compared to those in the preference-consistent condition. Study 2 tested the effect of preference-inconsistent sustainability-related information in the acceptance process, focusing on the role of brand commitment and information quality. Study 3 examined the effect of preference-inconsistent sustainability-related information in the evaluation process, investigating the impact of consumer environmental concern and PCE. Findings of Study 1 revealed that consumers in the preference-inconsistent condition were significantly persuaded to change choice to a sustainable alternative, which is not consistent with selective exposure literature. However, Study 1 findings were not sufficient to determine what specific factors influenced respondents to be persuaded, which provides justifications for Study 2 and Study 3. Findings in Study 2 and Study 3 conclusively demonstrated the importance of the credibility of preference-inconsistent information in the acceptance process. Also, findings suggested that the effect of credibility is stronger than that of brand commitment in the acceptance process. Regarding brand commitment, the results have shown that high commitment consumers had a higher acceptance of inconsistent information which is opposite to expectations. Further, the findings demonstrated the importance of environmental concern and the conditional effect of PCE in the evaluation process. Moreover, results supported that the relative weighting of sustainability attributes is driving the effects of environmental concern and PCE as a mediator on persuasion outcomes in the evaluation process. The current study contributes to understanding the process in which the preference-inconsistent information can be effective in influencing consumer choice. Moreover, findings from this research can provide implications for selective exposure literature and sustainable consumption literature. Practically, the results of the study provide implications to guide marketers and information providers in establishing effective ways to change consumers' behavior in sustainable consumption context.
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Furbeck, Josefine, and Sofia Sjödin. "Is frozen the new fresh? : An observational study of low-involvement product choices." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137541.
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The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. Businesses need to find new ways forward to encourage sustainable consumption to be able to exist in the future. The increasing amount of food waste represents one of many sustainability challenges and is a stated problem in developed countries. In Sweden, the households stand for the biggest amount of food waste along the entire supply chain. Producing something that is later wasted is an inefficient use of resources. This study aims to identify barriers for consumers to act pro-environmentally when consuming products of low involvement and find ways for the industry to overcome them. The thesis is commissioned for a large bread company in Sweden, who is in the starting blocks of start selling frozen bread, something that is not done to a great extent today. Frozen bread is a more environmentally sustainable alternative than substitute products and it will serve as the low-involvement product in focus of this study. The theoretical framework is built on theories regarding consumer decision-making, consumer behavior, sustainability and sustainable consumption. Through in-store observations of customers accompanied by follow-up interviews, a solid amount of data was gathered which allowed the authors to address the gap between intentions and behavior. Semi-structured interviews with the manager of the grocery store and the commissioned company give insights to the industry perspective of sustainability and consumer behavior. The empirical findings are presented from each data collection instance and are later analyzed and discussed with regard to four sub-purposes and the theoretical framework. The results have shown that existing barriers relate to customers’ habits, inertia, attitudes and lack of knowledge. The industry has the opportunity to bring forward sustainable products without tradeoffs, to create a win-win situation. By appealing to the customers’ hedonic needs and informing them about environmental benefits it is possible to influence customer norms to achieve a pro-environmental behavioral change.
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Afonso, Carla Winter. "A confusão no processo de escolha do consumidor." reponame:Repositório Institucional do FGV, 2010. http://hdl.handle.net/10438/7772.
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Previous issue date: 2010-03-26<br>Within the literature of Consumer Behavior and Decision Theory there is a considerable body of theory that analyzes negative feelings and negative reactions in the decision making process, concerning high and low involvement products. Several phenomena are identified as negative in the process, such as Consumer Confusion, which comprises three dimensions: i) too much similar information about products, ii) a lot of information about different products and iii) false and ambiguous information. This phenomenon, however, seems to be moderated by a set of variables, such as Involvement, Experience and Time Constraints (moderating the relationship between Consumer Confusion and Purchase Intention). This was identified through in-depth interviews. The results of the interviews enabled the identification of moderating variables, as well as the existence of the phenomenon and its relation to the Purchase Intention. In the second phase of the research, it is assumed that individuals with low Involvement and Time Constraints have a greater propensity to confusion. In Study 2, Involvement and Time Constraint were used as moderators, both manipulated by instruction, and the dependent variables were Purchase Intention and Consumer Confusion. The results of Study 2 allowed the reseracher to infer that there are, indeed, significant differences between the groups, when analyzing the variable Consumer Confusion, but in most groups the Purchase Intention was not significantly different. In Study 3, Experience (strong and weak) and Consumer Confusion were manipulated and the dependent variable was Purchase Intention. The results of Study 3 also allowed to infer that there are significant differences between groups referring to Purchase Intention, when considered low or high confusion as well as strong or weak Experience. In the last phase of the research, consumer strategies for dealing with the phenomenon were the focus of the study. Such strategies often mediate subsequent behavior, for instance, purchase itself. In Study 4, Consumer Confusion was manipulated in two of its dimensions: overload and similarity. It was possible to identifie the preponderance of two strategies: search for additional information and postponement of the purchase decision.<br>Dentro da literatura de Comportamento do Consumidor e Teoria da Decisão existe considerável corpo teórico que analisa sentimentos negativos e reações adversas no processo decisório de compras de produtos de alto e baixo envolvimento. Vários fenômenos são identificados como negativos no processo, principalmente a Confusão do Consumidor, que compreende três dimensões: i) muitas informações similares sobre produtos, ii) muitas informações sobre diferentes produtos e iii) informações falsas e ambíguas. Tal fenômeno, no entanto, parece ser moderado por um conjunto de variáveis, como o Envolvimento, a Experiência e a Restrição de Tempo (moderadoras da relação entre Confusão do Consumidor e Intenção de Compra). Este fato foi identificado através de entrevistas em profundidade. Os resultados das entrevistas permitiram identificar as variáveis moderadoras, assim como a existência do fenômeno e sua relação com a decisão final de compra. Na segunda fase da pesquisa, supõe-se que indivíduos com baixo Envolvimento e Restrição de Tempo possuam uma propensão maior à confusão. No Estudo 2 foram utilizados como moderadores o Envolvimento e a Restrição de Tempo, ambos manipulados por instrução, sendo as variáveis dependentes a Intenção de Compra e a Confusão do Consumidor. Os resultados do Estudo 2 permitiram inferir que existem diferenças significativas entre os grupos, quando analisada a variável Confusão do Consumidor, mas, em alguns grupos, a Intenção de Compra não era significativamente diferente. No Estudo 3 foram manipuladas a Experiência (forte e fraca) e a Confusão do Consumidor, sendo a variável dependente a Intenção de Compra. Os resultados do Estudo 3 também permitiram inferir que existem diferenças significativas entre os grupos na Intenção de compra, quando consideradas baixa ou alta confusão, assim como Experiência forte ou fraca. Na última fase da pesquisa foram destacadas as estratégias dos consumidores para lidar com o fenômeno Confusão do Consumidor. Tais estratégias, muitas vezes, são mediadoras de comportamentos posteriores, como a compra do produto. No Estudo 4 manipulou-se a Confusão do Consumidor em duas de suas dimensões. Foi possível destacar a preponderância da estratégia por busca de informações e postergação da decisão, quando o consumidor se depara com situações confusas.
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Cally, Jean Romain. "La certitude des consommateurs : concept et analyse des effets dans le cas de la nationalité de la marque." Thesis, La Réunion, 2010. http://www.theses.fr/2010LARE0029/document.
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Pour communiquer efficacement, les responsables marketing ont grand besoin de connaître les processus selon lesquels les consommateurs perçoivent et choisissent les marques. Au sein de ces processus, la certitude que le consommateur accorde à ses croyances joue un rôle important, notamment dans la déterminance des caractéristiques du produit. Dans la présente thèse, ce rôle est analysé à travers une variable que la mondialisation contribue à la fois à déformer et à amplifier : la nationalité de la marque. Il s'avère que la certitude dans la croyance envers la nationalité d'une marque est un élément capital du succès d'un positionnement stratégique sur les marchés internationaux. L'analyse des données et les statistiques effectuées ont permis d'identifier : • L'effet médiateur de l'attitude envers la marque, qui indique « comment » l'image du pays et la certitude qui s'y attache peuvent influencer les intentions d'achat de la marque, • L'effet modérateur de la certitude de la croyance envers la nationalité de la marque, qui indique « quand » les consommateurs risquent d'utiliser l'image du pays d'origine dans le processus de choix. Les implications théoriques et managériales de ces résultats sont discutées, de sorte que les managers puissent surveiller les origines nationales associées à leurs marques et éviter qu'elles soient défavorables ou en contradiction avec la stratégie marketing de la firme<br>To communicate effectively, marketers need to know the process according to which consumers perceive and choose brands. Within these processes, consumer certainty plays an important role, particularly in the determinacy of product items. In this thesis, this role is analyzed through a variable that globalization contributes both to distort and amplify: brand's nationality. Data analysis and statistics indicates: The « mediating » effect of attitude toward the brand, which indicates "how" the country's image and certainty can influence consumer purchase intentions, The « moderating » effect of certainty of belief, which indicates "When" consumers can use an image of the « country of origin » in a decision process. Managerial and theoretical implications are discussed, so that managers can monitor the nationality associated with their brands and avoid negative effects for the company
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Malta, Cleiton Antonio da Silva. "Os consumidores fazem o que dizem que farão? : um estudo sobre a escolha de marcas de postos de combustíveis, sob a perspectiva do dizer-fazer do consumidor." Escola Superior de Propaganda e Marketing, 2017. http://tede2.espm.br/handle/tede/272.
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Previous issue date: 2017-03-27<br>Consumers are driven by decisions that transcend the materiality of the products and
services they consume. In a superficial analysis, there is a risk of translating
consumer behavior only through its standard response or stated opinions, which may
at first not fully reveal the complexity and fullness of its actual behavior. The purpose
of this study is to identify the convergences or divergences between the "say" of the
consumers, as opposed to their actual behavior in fueling in practice. In addition, it
was possible to understand in depth the factors considered, according to the
consumers, to the choice of fuel stations and in establishing the correlation of the
say-do, it is possible to interpret about the facts perspective, the real relevance of the
factors initially declared. Based on these considerations and given the complexity of
the theme, a mixed approach was used for the project research, characterized as a
sequential exploratory project, which is based on the Qualitative and quantitative
methodology research. The data were obtained by in-depth interviews, structured
questionnaires and an application (app) developed for the purposes of this study.
The results of the study showed a mismatch between the say-do consumers' on the
choice of gas stations brands. The inputs and discussions may serve as a basis for
future research in different categories and may instigate the reflection about the
needs for new tools applied to marketing that allow to evaluate the intention and
behavior of the consumer beyond declared discourse.<br>Os consumidores são movidos por decisões, que transcendem a materialidade dos produtos e serviços que consomem. Analisando superficialmente, há um risco de traduzirmos o comportamento do consumidor apenas através da sua resposta – padrão ou opiniões declaradas, que podem em um primeiro instante não revelar
completamente a complexidade e plenitude do seu comportamento real. Este estudo apresenta como objetivo, identificar as convergências ou divergências entre o dizer dos consumidores de postos de combustíveis, em contraponto com o seu comportamento real no ato de abastecer na prática, o seu fazer. Além disso,
entendeu-se em maior profundidade os fatores considerados, segundo o dizer dos consumidores, para a escolha de postos de combustíveis, e ao estabelecer a correlação do dizer-fazer, pode-se interpretar á luz dos fatos a real relevância dos fatores inicialmente declarados. Partindo dessas considerações e atribuído a
complexidade do tema, para a pesquisa do projeto, foi utilizada uma abordagem mista, caracterizada como um projeto exploratório sequencial, que se baseia na metodologia de pesquisa qualitativa e quantitativa. Foram empregados para obtenção dos dados, entrevistas em profundidade, questionários estruturados e
aplicativo desenvolvido para fins deste trabalho. Os resultados do estudo mostraram uma não correspondência entre o dizer-fazer do consumidor, para a escolha de marcas para abastecimento em postos de combustíveis. Os insumos e discussões poderão servir como base para futuras pesquisas, em diferentes categorias, e poderão instigar a reflexão sobre a necessidade de novas ferramentas aplicadas ao
marketing, que permitam considerar com a finalidade de avaliar a intenção e comportamento do consumidor, não somente as declarações ou o dizer dos indivíduos.
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Håkansson, Nathalie, Elin Kvarnström, and Emmelie Nilsson. "Using the Package to Influence Consumers' Choice of Brand : A Study on the Effect of Package Communication Claims on Propensity to Switch Brand." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226987.
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As consumers walk through the grocery store they encounter a vast range of products. In this setting information printed on food packages play a role in consumer decision making. One way of influencing consumer behaviour is by using package panels where detailed communication claims can be placed. This study investigates the effect of package communication claims on propensity to switch brand through quantitative research design. Variations among consumer of private label brands versus consumers of name brands are also investigated. Results show that package communication claims have an effect on consumer propensity to switch brand, however there are differences depending on type of claims. Environmental packaging claims have a negative effect on propensity to switch while nutritional claims do not have a significant effect. Production process claims and product origin claims both have a positive effect on consumer propensity to switch and is thus more favourable for brands to use. Furthermore, package communication claims have a larger positive effect on propensity to switch among consumers of private label brands than among consumers of name brands. Since there is a lack of research in the area of package communication this thesis contribute by proving that packages have an effect on consumer behaviour and argues for further research in this area.
Books on the topic "Consumer Choice Processes"
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Neelamegham, Ramya. Investigating consumer choice processes for experience goods: An econometric analysis. INSEAD, 1997.
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Neelamegham, R. Investing consumer choice processes for experience goods: An econometric analysis. INSEAD, 1997.
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Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.
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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. 
 The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. 
 Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales.
 Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. 
 Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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G, Woodside Arch, ed. Brand choice: Revealing customers' unconscious-automatic and strategic thinking processes. Palgrave Macmillan, 2005.
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Ontario. Esquisse de cours 12e année: Le droit canadien et international cln4u cours préuniversitaire. CFORP, 2002.
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Ontario. Esquisse de cours 12e année: Étude de l'alimentation et de la nutrition hfa4m cours préuniversitaire. CFORP, 2002.
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Ontario. Esquisse de cours 12e année: Atelier d'écriture fae4o cours ouvert. CFORP, 2002.
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Ontario. Esquisse de cours 12e année: Histoire de l'Occident et du monde chy4u. CFORP, 2002.
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Ontario. Esquisse de cours 12e année: Géométrie et mathématiques discrètes mga4u cours préuniversitaire. CFORP, 2002.
Find full textBook chapters on the topic "Consumer Choice Processes"
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Attaway, Jill S., and Mitch Griffin. "Exploring Consumer Retail-Type Concentration in Choice Set Processes." In Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13144-3_77.
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Jeannet, Jean-Pierre, Thierry Volery, Heiko Bergmann, and Cornelia Amstutz. "Franchise Focus Choices." In Masterpieces of Swiss Entrepreneurship. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65287-6_9.
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AbstractThis chapter centers around the concept of the customer franchise defined as a distinct group of users for whom a company offers a central element or product. Explanations are offered how companies attach such groups to their products and create loyalty. Examples are cited of companies that manage to create a single customer franchise around a distinct group of companies that rely on the supplier for a critical part of their business processes. Franchises may also be created around a particular industry or around institutions. Particular emphasis is placed on the creation of customer franchise anchored around a particular professional group with client companies. Solution-based franchises are built on supplying entire solutions for customers also leading to a systems-centered approach in franchise building. The chapter ends with company examples of consumer franchise building practiced by B2C firms and how this process differs from the franchise building in the B2B sectors.
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Zammarchi, Gianpaolo, Giulia Contu, and Luca Frigau. "Using eye-tracking to evaluate the viewing behavior on tourist landscapes." In Proceedings e report. Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-304-8.28.
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Every tourist website employs images to attract potential tourists. In particular, destination tourism websites use environmental images, such as landscapes, to attract the attention of tourists and to address their purchase choice. Nowadays the effectiveness of these tools has been enhanced by the use of eye-tracking technology. That allows measuring the exact eye position during the visualization of images, texts, or other visual stimuli. Consequently, eye-tracking data can be processed to obtain quantitative measures of viewing behavior that can be analyzed for several purposes in many fields such as to cluster consumers, to improve the effectiveness of a website and for neuroscience studies. This work is aimed to use eye-tracking technology to investigate user behavior according to different types of images (e.g. natural landscapes, city landscapes). Specifically, we compare different statistical descriptive tools with supervised and unsupervised models. Furthermore, we discuss the effectiveness of their results and their capacity to provide satisfactory and interpretable solutions that can be used by decision-makers.
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"Commodity-choice behavior II: Tests of competing motivational processes and the representative consumer hypothesis." In Economic Choice Theory. Cambridge University Press, 1995. http://dx.doi.org/10.1017/cbo9780511664854.004.
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Chakraverty, Aishwarrya, and Deepesh Mandal. "Role of Consumer Mood Analysis in Buying Guitars." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5690-9.ch003.
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This chapter explores consumer engagement, brand/category recall of the target audience by utilizing the mind and mood analysis method. What really goes into the decision-making process by the consumers before making a choice in the market which is full of clutter in its space has been the sole purpose of this research paper. The arduous work involved processes to find out the consumer buying behavior of guitars by semi-professionals and professionals at Indian semi-metro cities. With the growing numbers of offline and online stores, consumers are spoilt for choices when it comes to purchasing the desired products. The innovative world and various brands of products make it difficult for a consumer to make a buying decision. The authors aimed to throw some light into how such decisions are made by choosing a target audience and one of the most popular musical instruments, guitars, by using some invigorating techniques which have been discussed in this research paper.
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Lorenzo-Romero, Carlota, Efthymios Constantinides, and Miguel A. Gómez-Borja. "Web Experience Effects in a Virtual Shopping Interaction Environment." In Consumer Information Systems and Relationship Management. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-4082-5.ch008.
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The objective of this chapter is to contextualize the concepts of web atmospherics and web experience in the particular case of a shopping situation in the Internet environment. Based on a broader concept of user experience, the chapter identifies the main influencers of consumer behaviour in the Internet environment assessing the role and degree of importance of usability, trust and other web experience dimensions on consumer decision-making processes and responses. The chapter presents the results of a research project comparing the influence of the web experience on consumer behaviour in different cultural environments; the study analyses the role of cultural differences on the online shopping behaviour of consumers from two different European countries. The study identifies several similarities and a few differences in the way web experience factors affect the decision making process and the choice of an online vendor by customers with different cultural backgrounds. The findings provide evidence of behavioural homogenization between consumers of different ethnic origin in the new global virtual marketplace.
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Dixit, Avinash. "2. Consumers." In Microeconomics: A Very Short Introduction. Oxford University Press, 2014. http://dx.doi.org/10.1093/actrade/9780199689378.003.0002.
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‘Consumers’ considers several concepts involved with, or influenced by, consumer activity and consumer choice — substitution, complements, demand curves, income effect, statistical estimation, cost-of-living indexes, the babysitter effect, time, budgets, opportunity cost, and risk and loss aversion. What thought processes are involved in budgeting decisions? Are consumers rational? The new view of ‘behavioural economics’ suggests not and is supported by Daniel Kahneman's work that proposes two different systems of decision-making in the brain — fast and slow. The effects of consumer behaviour can be significant; for example, loss-aversion and other features of decisions under risk can seriously affect the properties of financial markets.
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Bajaj, Akhilesh. "The Role of Expertise in the Evaluation of Computing Architectures." In Advances in End User Computing. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-687-7.ch007.
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Recently, there has been considerable interest in evaluating newer computer architectures such as the Web services architecture and the network computer architecture. In this work we investigate the decision models of expert and novice IS managers when evaluating computing architectures for use in an organization. This task is important because several consumer choice models in the literature indicate that the evaluation of alternative products is a critical phase that consumers undergo prior to forming an attitude toward the product. Previous work on evaluating the performance of experts vs. novices has focused either on the process differences between them, or on the performance outcome differences, with work in MIS focusing primarily on process differences. In this work, we utilize a methodology that examines both aspects, by constructing individual decision models for each expert and novice in the study. There is a growing consensus in the management literature that while experts may follow different processes, very often their performance does not differ significantly from novices in the business domain.
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"Marketing Modeling and Validation." In Systems Thinking and Process Dynamics for Marketing Systems. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0969-3.ch008.
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Most existing mathematical models of consumer choice behavior assume that individuals’ preferences remain invariant over time. Although the assumption of invariant preference functions may be reasonable in some choice contexts, consumer preferences are largely influenced by variety-seeking effects. This chapter presents four models on consumer choice behavior, shopping performance, marketplace advantage, and buying decisions involving several cognitive, economic, and relational determinants affecting consumer behavior. These models are based on sequential structural equations using interrelated variables and can be applied in research on consumer shopping channel choices based on cognitive characteristics and consumer risk profiles. The framework for measuring the consumer behavior discussed in this chapter provides analytical dimensions for delineating the prediction of intangible variables affecting consumer preferences in order to optimize the purchase decisions in a given marketplace.
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Kreps, David M. "Dynamic choice." In A Course in Microeconomic Theory. Princeton University Press, 2020. http://dx.doi.org/10.23943/princeton/9780691202754.003.0004.
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This chapter investigates the issue of dynamic choice. Many important choices made in economic contexts are made through time. The consumer takes some action today, knowing that subsequent choices will be required tomorrow and the day following and so on. And today's choice has impact on either how the consumer views later choices or what choices will later be available or both. This can be referred to as a situation of dynamic choice. The chapter discusses how economists model the process of dynamic choice. In microeconomics, the issue of dynamic choice is usually dealt with by reducing dynamic choice to the static choice of an optimal dynamic strategy which is then carried out. The chapter examines this standard approach before considering a pair of alternatives.
Conference papers on the topic "Consumer Choice Processes"
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Nomura, Shun, Yuta Nakamura, Hirokazu Sakamoto, Shintaro Hamanaka, and Saneyasu Yamaguchi. "Improving choice of processes to terminate in Android OS." In 2014 IEEE 3rd Global Conference on Consumer Electronics (GCCE). IEEE, 2014. http://dx.doi.org/10.1109/gcce.2014.7031148.
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He, Lin, and Wei Chen. "Incorporating Social Impact on New Product Adoption in Choice Modeling: A Case Study in Green Vehicles." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71123.
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While discrete choice analysis is prevalent in capturing consumers’ preferences and describing their choice behaviors in product design, the traditional choice modeling approach assumes that each individual makes independent decisions, without considering the social impact. However, empirical studies show that choice is social — influenced by many factors beyond engineering performance of a product and consumer attributes. To alleviate this limitation, we propose a new choice modeling framework to capture the dynamic influence from social network on consumer adoption of new products. By introducing the social influence attributes into the choice utility function, the social network simulation is integrated with the traditional discrete choice analysis in a three-stage process. Our study shows the need for considering social impact in forecasting new product adoption. Using hybrid electric vehicle as an example, our work illustrates the procedure of social network construction, social influence evaluation, and choice model estimation based on data from National Household Travel Survey. Our study also demonstrates several interesting findings on the dynamic nature of new technology adoption and how social network may influence consumers’ “green attitude” in hybrid electric vehicle adoption.
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Goucher-Lambert, Kosa, Jarrod Moss, and Jonathan Cagan. "Using Neuroimaging to Understand Moral Product Preference Judgments Involving Sustainability." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59406.
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Trying to decide whether to purchase or use a sustainable product often puts decision makers in a difficult situation, especially if the more sustainable option provides less desirable features, or costs a premium. These decisions are moral choice scenarios, where benefit to society is weighed against personal gain. Here, it is common for individuals to visualize themselves, and the way that they will be perceived, by choosing whether or not to act sustainably. From an engineering design perspective, trying to model user preferences in this context can be extremely difficult. While several methods exist to assist researchers in eliciting consumer preferences, the vast majority rely on input from the potential consumers themselves. More critically, these methods do not afford researchers the ability to truly understand what someone may be feeling or thinking while these preference judgments are being made. In this work, functional magnetic resonance imaging (fMRI) is used to investigate the neural processes behind multi-attribute product preference judgments. In particular, this work centers on uncovering unique features of sustainable preference judgments; preference judgments which involve products for which the environmental impact is a known quantity. This work builds upon earlier work, which investigated how preference judgments were altered in the context of sustainability. A deeper look at participant decision-making at the time of judgment is examined using neuroimaging with the goal of providing actionable insights for designers and product developers.
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Morrow, W. Ross, Minhua Long, and Erin F. MacDonald. "Consider-Then-Choose Models in Decision-Based Design Optimization." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-71176.
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This article describes an advance in design optimization that includes consumer purchasing decisions. Decision-Based Design optimization commonly relies on Discrete Choice Analysis (DCA) to forecast sales and revenues for different product variants. Conventional DCA, which represents consumer choice as a compensatory process through maximization of a smooth utility function, has proven to be reasonably accurate at predicting choice and interfaces easily with engineering models. However the marketing literature has documented significant improvement in modeling choice with the use of models that incorporate non-compensatory (descriptive) and compensatory (predictive) components. The non-compensatory component can, for example, model a “consider-then-choose” process in which potential customers first narrow their decisions to a small set of products using heuristic screening rules and then employ a compensatory evaluation to select from this set. This article demonstrates that ignoring consider-then-choose behavior can lead to sub-optimal designs, and that optimality cannot be “recovered” by changing marketing variables alone. A new computational approach is proposed for solving optimal design problems with consider-then-choose models whose screening rules are based on conjunctive (logical “and”) rules. Computational results are provided using three state-of-the-art commercial solvers (matlab, KNITRO, and SNOPT).
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He, Lin, Christopher Hoyle, Wei Chen, Jiliang Wang, and Bernard Yannou. "A Framework for Choice Modeling in Usage Context-Based Design." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28490.
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Usage Context-Based Design (UCBD) is an area of growing interest within the design community. A framework and a step-by-step procedure for implementing consumer choice modeling in UCBD are presented in this work. To implement the proposed approach, methods for common usage identification, data collection, linking performance with usage context, and choice model estimation are developed. For data collection, a method of try-it-out choice experiments is presented. This method is necessary to account for the different choices respondents make conditional on the given usage context, which allows us to examine the influence of product design, customer profile, usage context attributes, and their interactions, on the choice process. Methods of data analysis are used to understand the collected choice data, as well as to understand clusters of similar customers and similar usage contexts. The choice modeling framework, which considers the influence of usage context on both the product performance, choice set and the consumer preferences, is presented as the key element of a quantitative usage context-based design process. In this framework, product performance is modeled as a function of both the product design and the usage context. Additionally, usage context enters into an individual customer’s utility function directly to capture its influence on product preferences. The entire process is illustrated with a case study of the design of a jigsaw.
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Sylcott, Brian, Seth Orsborn, and Jonathan Cagan. "The Effect of Product Representation in Visual Conjoint Analysis." In ASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/detc2014-34443.
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When most designers set out to develop a new product they solicit feedback from potential consumers. These data are incorporated into the design process in an effort to more effectively meet customer requirements. Often these data are used to construct a model of consumer preference capable of evaluating candidate designs. Although the mechanics of these models have been extensively studied there are still some open questions, particularly with respect to models of aesthetic preference. When constructing preference models, simplistic product representations are often favored over high fidelity product models in order to save time and expense. This work investigates how choice of product representation can affect model performance in visual conjoint analysis. Preference models for a single product, a table knife, are derived using three different representation schemes; simple sketches, solid models, and 3D printed models. Each of these representations is used in a separate conjoint analysis survey. The results from this study showed that consumer responses were inconsistent and potentially contradictory between different representations. Consequently, when using conjoint analysis for product innovation, obtaining a true understanding of consumer preference requires selecting representations based on how accurately they convey the product details in question.
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Oyatoye, Emmanuel Olateju, and Rukayat Yetunde Folorunso. "Determining Consumer’s Choice Among Various Insurance Policies: An Analytical Hierarchical Process Approach." In International Symposium on the Analytic Hierarchy Process. Creative Decisions Foundation, 2014. http://dx.doi.org/10.13033/isahp.y2014.073.
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Ghosh, Dipanjan D., Andrew Olewnik, and Kemper E. Lewis. "An Integrated Framework for Predicting Consumer Choice Through Modeling of Preference and Product Use Data." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-68010.
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A critical task in product design is mapping information from consumer space to design space. Currently, this process is largely dependent on the designer to identify and map how psychological and consumer level factors relate to engineered product attributes. In this way, current methodologies lack provision to test a designer’s cognitive reasoning, which could introduce bias while mapping from consumer to design space. Cyber-Empathic Design is a novel framework where user-product interaction data is acquired using embedded sensors. To understand consumer perceptions about a particular product, a network of latent psychological constructs is used to form a causal model allowing designers to better understand user preferences. In this work, we extend this framework by integrating choice-based preference modeling to develop a Discrete Choice Analysis integrated Cyber-Empathic design framework (DCA-CED). We model user preferences and ultimately consumer choice by considering perceptions estimated by psychological latent variables and user-product interaction data. To demonstrate the effectiveness of the framework, a case study using a sensor integrated shoe design is presented where data to represent user demographics, sensor readings, and product choice is simulated. Using the DCA-CED method, the model parameters are recovered and compared with the original parameter values in the simulator. In addition, the ability of the framework to predict choice based on user product-interaction data is tested. The results show that the analytical method effectively captures the underlying data generation process thereby validating the proposed framework and the analytical method.
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Resende, Camilo B., C. Grace Heckmann, and Jeremy J. Michalek. "Robust Design for Profit Maximization Under Uncertainty of Consumer Choice Model Parameters Using the Delta Method." In ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/detc2011-48409.
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In new product design, risk averse firms must consider downside risk in addition to expected profitability, since some designs are associated with greater market uncertainty than others. We propose an approach to robust optimal product design for profit maximization by introducing an α-profit metric to manage expected profitability vs. downside risk due to uncertainty in market share predictions. Our goal is to maximize profit at a firm-specified level of risk tolerance. Specifically, we find the design that maximizes the α-profit: the value that the firm has a (1−α) chance of exceeding, given the distribution of possible outcomes. The parameter α∈[0,1] is set by the firm to reflect sensitivity to downside risk (or upside gain), and parametric study of α reveals the sensitivity of optimal design choices to firm risk preference. We account here only for uncertainty of choice model parameter estimates due to finite data sampling when the choice model is assumed to be correctly specified (no misspecification error). We apply the delta method to estimate the mapping from uncertainty in discrete choice model parameters to uncertainty of profit outcomes and identify the estimated α-profit as a closed form function of design decision variables. This process is described for the multinomial logit model, and a case study demonstrates implementation of the method to find the optimal design characteristics of a midsize consumer automobile.
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RUZAIĶE, Aija, Sandra MUIŽNIECE-BRASAVA, Zanda KRŪMA, and Kaspars KOVAĻENKO. "NUTRITIONAL VALUE DETERMINATION OF THERMALLY PROCESSED POTATO MAIN COURSE IN RETORT PACKAGING." In RURAL DEVELOPMENT. Aleksandras Stulginskis University, 2018. http://dx.doi.org/10.15544/rd.2017.078.
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Consumers are increasingly demanding choices of ready-made foods with excellent organoleptic and health-related properties. There are two main trends in Europe; firstly, consumers are increasingly choosing foods that are comfortable for use, secondly, the number of people who are overweight is increasing, with more consumers paying close attention to the ingredients and nutritional value of products in order to balance the amount of the food they consume per day. The aim of the research was to develop new potato main courses and to determine their nutritional value. The research was carried out at the Faculty of Food Technology of the Latvia University of Agriculture, Institute of Food Safety, Animal Health and Environment "BIOR" and Laboratory of Mineral Nutrition at the Institute of Biology of the University of Latvia. Four different potato main course types with amaranth, quinoa, bulgur and chicken were prepared for the study; plain potatoes were used as the control sample. The content of protein, carbohydrates, lipids, fibre and minerals (N, P, K, Ca, Mg, S, Fe, Mn, Zn, Cu, Mo, B) was determined in all potato main course samples. The addition of amaranth, quinoa and bulgur significantly increased the content of dietary fibre, protein, carbohydrates and lipids (p&amp;amp;lt;0.05), whereas the addition of chicken fillet significantly increased protein and lipid content, but reduced the content of carbohydrates and dietary fibre. The content of various minerals, which are an indispensable part of the diet as they are necessary for the body's life processes and normal development, was significantly increased by the addition of chicken to the potato main course. The highest dietary fibre content was detected in potato main course with amaranth (3.0 g per 100 g product), drawing up to 9.0 g dietary fibre per one serving (300 g). Following the Regulation (EC) No 1924/2006, potatoes with amaranth can be defined as the “source of fibre”.