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Relevant bibliographies by topics / Consumer claims

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Dissertations / Theses

Academic literature on the topic 'Consumer claims'

Author: Grafiati

Published: 19 February 2023

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Dissertations / Theses on the topic "Consumer claims"

1

Sagara, Namika. "Consumer understanding and use of numeric information in product claims." Thesis, University of Oregon, 2009. http://hdl.handle.net/1794/10588.

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xiii, 109 p. : ill. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.<br>Numeric information is often presented to consumers in order to communicate important and precise information that is not well communicated through non-numeric information. The assumption of marketers, then, seems to be that numeric information is useful for consumers in evaluating products. Do consumers understand and use such numerical information in product claims? Recent research suggests that many people are "innumerate" and about half of

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2

Rempe, Christina. "Verbraucherschutz durch die Health-Claims-Verordnung /." Baden-Baden : Nomos, 2008. http://d-nb.info/992705061/04.

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3

Masuwely, Fondeson Melvin. "Consumer Perception of Product Placement : The Relationship between Perceptions and Attitudes towards Movies and Placed claims." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16720.

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4

Lan, Yiting State. "Investigating how the number of nutrition content claims on the front of packages influences consumers." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1492719332912159.

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5

Tsui, Mabel W. "A critical analysis of pharmaceutical manufacturers' product liability claims under the Australian consumer law: Interpretation, operation and reform." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/98526/4/Mabel_Tsui_Thesis.pdf.

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This thesis examines the adjudication of pharmaceutical product liability claims under the Australian Consumer Law. Recognising the seminal role that policy and principles have in the interpretation of legislation, this thesis encourages the adoption of a principled approach in the adjudication of statutory pharmaceutical product liability claims in Australia. The principles can be used to critique the current adjudication of pharmaceutical product injury claims while also guiding the determination of future claims. This thesis demonstrates a step forward in streamlining the law in this area,

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6

Tan, Karin Yu Mian. "Health claims on food products in South East Asia : a comparative study on regulatory framework and consumer understanding." Thesis, University of Newcastle upon Tyne, 2017. http://hdl.handle.net/10443/3752.

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Health claims on food products facilitate communication of nutritional benefit of food products for the food industry and require regulatory approval. The Association of Southeast Asian Nations (ASEAN) aims to achieve free movement of goods under the formation of ASEAN Economic Community in 2015. Little is published about the structure and processes underpinning the regulatory frameworks for health claims on food in Southeast Asia (SEA) and the Asian consumers’ understanding of health claims. The research topic of this thesis is on the health claims on food products in SEA. The aim of the thes

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7

Swalwell, Georgia C. "Change my mind: The moderating impact of scepticism and cynicism on perceived source credibility and informational claims in social advertising." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/118729/1/Georgia_Swalwell_Thesis.pdf.

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Government, non-profit and commercial sectors all engage in social advertising, while an increasing cross-pollination of their marketing styles has resulted in a reliance on heuristics over informational claims to encourage behaviour change. Consumer scepticism and cynicism are also rising, but their impact on social advertising effectiveness is unknown. This experimental study found the Australian Government was a less credible social advertiser than commercial and non-profit organisations, while informational claims improved social advertising outcomes for all sectors. Consumer scepticism an

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8

Rivera, Stacie Marie. "Understanding the Impact of Choice Claims in Health Policy Among Veteran Patients." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7728.

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The patient-as-consumer has emerged as a narrative in the government health care system that cares for beneficiary veteran patients, elevating the phenomenon of choice in health care legislation and administration. The problem of the submerged state of a health policy was the issue examined within the context of access to health care and what patients experience when choice is present. The purpose of this study was to explore the motivations of beneficiary veteran patients to choose a preventive care option, a seasonal flu shot, at a private sector retail pharmacy rather than at their governme

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9

Håkansson, Nathalie, Elin Kvarnström, and Emmelie Nilsson. "Using the Package to Influence Consumers' Choice of Brand : A Study on the Effect of Package Communication Claims on Propensity to Switch Brand." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226987.

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As consumers walk through the grocery store they encounter a vast range of products. In this setting information printed on food packages play a role in consumer decision making. One way of influencing consumer behaviour is by using package panels where detailed communication claims can be placed. This study investigates the effect of package communication claims on propensity to switch brand through quantitative research design. Variations among consumer of private label brands versus consumers of name brands are also investigated. Results show that package communication claims have an effect

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10

Delgado, Cristina. "Claims of Mistaken Identity: An Examination of U.S. Television Food Commercials and the Adult Obesity Issue." Master's thesis, University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2700.

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Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content a

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