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Journal articles on the topic 'Consumer culture'

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1

Rendeci, Zehra Cansu. "The Impact of Digital Media on Consumer Culture." Journal of Applied And Theoretical Social Sciences 4, no. - (May 7, 2022): 78–90. http://dx.doi.org/10.37241/jatss.2022.58.

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Changes after the coronavirus pandemic did not only change the way individuals protect their well-being, but also their lifestyles and consumption activities. The relationship between consumption and lifestyle changed; the perspective towards sustainability changed to the detriment of global production changed and the need for mediated communication changed the way in which media is consumed. This, in turn, changed brand narratives too, for individuals favored do-it-yourself activities such as baking, cooking and knitting among many more. In this regard, studying consumer culture alongside varying lifestyles of consumers is important, because it is the only way to fully understand the effects of the changing world and how consumers attach meanings to it. From this perspective, consumer culture must be understood well from the framework of consumer behavior. Despite the growing discussions concerning social media consumption in consumer culture research, there are not many attempts to discover the relationship between consumer culture and social media use. This study aims to identify the role digital media plays in shaping the post-coronavirus consumer culture by reviewing consumer practices, reflecting consumer culture, during the 2020 lockdown in Turkey. A content analysis is carried out with hashtags to illustrate those with the highest engagement rates on Instagram. A critical consumer culture concept is at the center to highlight the elements of a post-coronavirus consumer culture. The study is hoped to contribute to the existing literature by attempting to track the traces of a novel type of consumer culture.
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davis, deborah. "urban consumer culture." China Quarterly 183 (September 2005): 692–709. http://dx.doi.org/10.1017/s0305741005000421.

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over the past decade, urban residents have experienced a consumer revolution at multiple levels. in terms of material standard of living, sustained economic growth has dramatically increased spending on discretionary consumer purchases and urbanites have enthusiastically consumed globally branded foodstuffs, pop-music videos and fashion. at the same time, however, income distribution has become increasingly unequal. some scholars therefore emphasize the negative exclusionary and exploitative parameters of the new consumer culture seeing nothing more than a ruse of capitalism or marker of all that is negative about post-socialist city life. building on nearly a decade of fieldwork in shanghai, this article disputes such a linear interpretation of subordination and exclusion in favour of a more polyvalent and stratified reading that emphasizes individual narratives unfolding against memories of an impoverished personal past, and a consumer culture that simultaneously incorporates contradictory experiences of emancipation and disempowerment.
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Torelli, Carlos J., and Jennifer L. Stoner. "Global consumer culture: consequences for consumer research." International Marketing Review 36, no. 4 (July 8, 2019): 587–92. http://dx.doi.org/10.1108/imr-11-2018-0316.

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Purpose The purpose of this paper is to comment on the conceptual framework highlighting the reinforcing nature of global consumer culture. Design/methodology/approach The approach is conceptual with illustrative examples. Findings The authors integrate the conceptual framework that highlights the reinforcing nature of global consumer culture with recent findings about the psychology of globalization. Specifically, the authors bring attention to the perceptual, cognitive and motivational consequences of globalization, as well as its effects on consumer identification. The authors illustrate how this integration provides insights for better predicting consumer behavior in a globalized world. Research limitations/implications One key aspect of globalization is the creation of multicultural spaces in contemporary societies. Taking a psychological approach, the authors discuss how consumers respond to the process of culture mixing at the heart of globalization. This has consequences for marketers’ global endeavors and provides a nuanced understanding of consumer behavior in a globalized world. Originality/value The paper integrates a novel framework with recent findings about the psychology of globalization, opening avenues for future research on global consumer cultures.
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Butler, Tim, and Celia Lury. "Consumer Culture." British Journal of Sociology 48, no. 3 (September 1997): 532. http://dx.doi.org/10.2307/591153.

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Bajac, Hector, Miguel Palacios, and Elizabeth A. Minton. "Consumer-brand congruence and conspicuousness: an international comparison." International Marketing Review 35, no. 3 (May 14, 2018): 498–517. http://dx.doi.org/10.1108/imr-12-2016-0225.

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Purpose The purpose of this paper is to understand how congruence influences product evaluations in an international Latin culture context, as moderated by the public vs private nature of the product and user-image vs product-personality congruence. Design/methodology/approach Participants were recruited from two universities in Spanish-speaking, Latin cultures: Spain – Latin Europe (n=340) and Uruguay – Latin America (n=400). All participants were asked to indicate product-personality congruence (i.e. congruence between one’s self and the product) and user-image congruence (i.e. congruence between a product’s typical user and the product) for two private and two public products. Findings Two types of congruence (product-personality and user-image) positively influence brand evaluations more for publicly consumed than for privately consumed brands for consumers in both Latin cultures, with effect sizes being greater than prior research in other cultures. Research limitations/implications This research supports congruence theory in showing that similarity between a consumer and a brand leads to more favorable attitudes. Limitations include the sole use of student subjects and examination in only two countries of Latin culture. Practical implications Regardless of a brand’s personality, brands should seek consumers with similar personality traits, especially in Latin cultures. Originality/value This research addresses several limitations in prior research by examining both publicly and privately consumed products in one study, exploring congruence across Latin cultures, and testing products not confounded by addictive properties.
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Besthorn, Fred H. "Globalized consumer culture." Journal of Practice Teaching and Learning 5, no. 3 (January 1, 2003): 20–39. http://dx.doi.org/10.1921/17466105.5.3.20.

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Besthorn, Fred H. "Globalized consumer culture." Journal of Practice Teaching and Learning 5, no. 3 (December 26, 2012): 20–39. http://dx.doi.org/10.1921/jpts.v5i3.313.

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Globalised consumer culture and its corresponding ethos that accumulation of material possessions equates to happiness are having a profound impact on the physical, social and emotional health of human beings. For social work practitioners and field educators the issue is how we balance the charge to serve our clients without unwittingly forcing them into a system that is designed by its very nature to increase their dissatisfaction and alienation. This essay discusses these concerns and offers some initial suggestions for how social work may respond.
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Bajde, Domen. "Consumer Culture Theory." International Journal of Actor-Network Theory and Technological Innovation 6, no. 2 (April 2014): 10–25. http://dx.doi.org/10.4018/ijantti.2014040102.

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Consumer culture theory helps us take note of the cultural forces and dynamics in which technology consumption is entangled. It enables people to articulate the cultural processes (ideological, mythic, ritualistic, etc.) through which cultural meanings become granted to or denied to technological innovations, thus shaping the value of technologies as cultural resources sustaining consumer identities. In its urge to shed light on these aspects, CCT tends to reinforce the gaps and asymmetries between the “socio-cultural” and the “techno-material”, leaving plenty of room for further study. The authors outline the strengths and limitations of CCT to offer several tentative suggestions as to how ANT and CCT might draw on each other to enrich our understanding of technology consumption.
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Askegaard, Søren, and Linda Scott. "Consumer culture theory." Marketing Theory 13, no. 2 (May 20, 2013): 139–47. http://dx.doi.org/10.1177/1470593113479007.

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Allen, Matthew. "Review: Consumer Culture." Media International Australia 86, no. 1 (February 1998): 170–71. http://dx.doi.org/10.1177/1329878x9808600128.

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Williams, Simon J., and Sharon Boden. "‘Consumed with Sleep? Dormant Bodies in Consumer Culture’." Sociological Research Online 9, no. 2 (May 2004): 98–109. http://dx.doi.org/10.5153/sro.914.

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This paper takes the neglected sociological matter of sleep and applies the insights contained therein to issues and debates within the sociology of consumption. Sleep, it is argued, is pursued if not consumed in a variety of ways in consumer culture, including its (lifestyle) associations with health and beauty, leisure and pleasure. It is also increasingly recognised if not contracted for in the workplace, construed as the ‘ultimate performance enhancer’ and the ‘cheapest form of stress relief’. These and other insights are located in the context of a burgeoning ‘sleep industry’ and the consumer identities it spawns: one which is busy capitalising on this dormant third part of our lives through a range of products, from beds to bedding, night-wear to night-cream, pills to pillows. Sleep, it is concluded, is a crucial element of consumption, augmenting existing theoretical and empirical agendas in significant new ways. The broader sociological implications of sleep are also touched upon and addressed, as a stimulus to further research, discussion and debate.
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Levy, Shalom, Yaniv Gvili, and Hayiel Hino. "Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 7 (October 1, 2021): 2608–32. http://dx.doi.org/10.3390/jtaer16070144.

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Social network sites (SNS) facilitate eWOM communication among consumers of different cultures. Building on contact theory and the theory of planned behavior, we propose a conceptual framework that integrates intercultural factors as predictors of minority consumers’ engagement with eWOM communicated by and to individuals of the dominant culture on social media. A partial least squares (PLS) analysis on data collected from the Israeli-Arab minority shows that intercultural factors (i.e., acculturation, social interaction, and language proficiency) are antecedents of minority consumer engagement with eWOM. However, this relationship is mediated by consumer beliefs (attitudes, subjective norms, and perceived behavioral control) concerning this behavior, and moderated by the cultural distance between minority and dominant culture consumers. The findings help marketers plan marketing communications that engage audiences meaningfully and generate positive eWOM when targeting ethnic-cultural minorities. The current study contributes to our understanding of minority consumers’ engagement with eWOM communicated by and to members of the hegemonic culture. It further contributes to consumer engagement theory and acculturation research by supporting the post-assimilationist view. The proposed model is highly valuable in light of the importance of the concept of consumer engagement in marketing research.
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Giulianotti, Richard, and Dino Numerato. "Global sport and consumer culture: An introduction." Journal of Consumer Culture 18, no. 2 (December 5, 2017): 229–40. http://dx.doi.org/10.1177/1469540517744691.

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This paper introduces the Special Issue of the Journal of Consumer Culture on the theme of ‘Global Sport and Consumer Culture'. We begin by briefly setting out how the interrelations of global sport and consumer culture have intensified through three historical stages: first, a ‘take-off' phase from the late 19th century to the mid-1940s; second, an ‘integrative and expansionist' phase from the late 1940s to the late 1980s; third, a ‘transnational hyper-commodification' phase from the early 1990s onwards. We argue that contemporary global consumer sport is underpinned by five ‘large-scale transnational processes', which are globalization, commodification, securitization, mediatization, and postmodernization. We explore how a variety of substantive themes subsequently emerge within global consumer sport, which are diversely referenced by the papers in this special issue; these themes include social structures and divisions, celebrity culture, the making of sport consumers, and the glocal aspects of global consumer sport. We conclude by outlining the contents of the seven papers contained within this Special Issue.
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Cleveland, Mark, and Fabian Bartsch. "Global consumer culture: epistemology and ontology." International Marketing Review 36, no. 4 (July 8, 2019): 556–80. http://dx.doi.org/10.1108/imr-10-2018-0287.

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Purpose The purpose of this paper is to propose a conceptual framework that highlights the reinforcing nature of global consumer culture (GCC). In doing so, this paper highlights a dialectic process in which consumers trade-off, appropriate, indigenize and creolize consumption into multiple GCCs. Design/methodology/approach The approach is conceptual with illustrative examples. Findings GCC is a reinforcing process shaped by global culture flows, acculturation, deterritorialization, and cultural and geographic specific entities. This process allows consumers to indigenize GCC, and GCC to contemporaneously appropriate aspects from myriad localized cultures, producing creolized cultures. Research limitations/implications Marketing research and practices need to shift away from the dichotomous view of global and local consumption fueled by a misleading view of segmentation. Instead, marketers should focus on identifying the permutations of emerging GCCs, how these operate according to the context and accordingly position their marketing mix to accommodate them. Originality/value The proposed model reviews and integrates existing literature to highlight fundamental research directions that present a comprehensive overview of GCCs, its shortcomings and future directions.
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Lichy, Jessica, and Kevin Pon. "The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?" TRANSNATIONAL MARKETING JOURNAL 1, no. 1 (October 2, 2013): 5–21. http://dx.doi.org/10.33182/tmj.v1i1.418.

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Contemporary notions of marketing - such as international subcultures, the Information Society and the global village - would lead us to believe that consumers have access to and consume an abundance of products from different countries. In the light of increasing standardisation by global corporations, it follows the assumption that there will be a gradual convergence in consumer behaviour. This study explores the consumer behaviour of Anglo-Saxons living in the Rhône-Alpes area of south-east France - with reference to country-of-origin (COO) effects when shopping for food produce. Building on studies of acculturation, the research sets out to explore the extent to which specific factors such as price, gender, age and length of residence in a foreign country may have an influence on consumer choice when purchasing groceries, in relation to the COO.
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Richards, S. "Consumers and Luxury: Consumer Culture in Europe 1650 1850." Journal of Design History 13, no. 1 (January 1, 2000): 76–79. http://dx.doi.org/10.1093/jdh/13.1.76.

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Chiu, Chi-yue. "Culture and Consumer Behavior." Foundations and Trends® in Marketing 7, no. 2 (2012): 109–79. http://dx.doi.org/10.1561/1700000032.

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Schneider, Anna. "Book Review: Consumer Culture." Sociological Research Online 17, no. 1 (January 29, 2012): 137–38. http://dx.doi.org/10.1177/136078041201700101.

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Featherstone, Mike. "Perspectives on Consumer Culture." Sociology 24, no. 1 (February 1990): 5–22. http://dx.doi.org/10.1177/0038038590024001003.

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20

Polite, Fritz G. "Sport in Consumer Culture." International Journal of Sport Communication 1, no. 2 (June 2008): 266–68. http://dx.doi.org/10.1123/ijsc.1.2.266.

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Featherstone, Mike. "Lifestyle and Consumer Culture." Theory, Culture & Society 4, no. 1 (February 1987): 55–70. http://dx.doi.org/10.1177/026327687004001003.

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Lehmann, Chris. "Marxism and Consumer Culture." New Labor Forum 24, no. 3 (July 27, 2015): 34–42. http://dx.doi.org/10.1177/1095796015597009.

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Pugh, Allison J. "Childhood and Consumer Culture." Children & Society 25, no. 5 (August 5, 2011): 417–18. http://dx.doi.org/10.1111/j.1099-0860.2011.00361.x.

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Miller, Vincent J. "Taking Consumer Culture Seriously." Horizons 27, no. 2 (2000): 276–95. http://dx.doi.org/10.1017/s0360966900032564.

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AbstractTheological reflection on the problem of consumerism is often guided by the implicit assumption that beliefs and values are the principal causal factors within human action and culture. As a result, the most common tactic for countering consumerism is to contrast its premises and values with those of the gospel. Such an approach comes naturally to theology, a discipline in which the importance of belief is foundational. This approach is inadequate for addressing the problem of consumerism, however, because it overlooks its most fundamental challenge: the commodification of culture. The most pernicious effects of consumerism are manifest not by changes in the “content” of beliefs but in their underlying form. Religious and ethical beliefs are commodified—reduced to objects of exchange and consumption, to shallow, interchangeable commodities. Drawing from the extensive scholarship on the commodification of culture, this essay explores the effects of consumerism upon religious belief and practice. Guided by this analysis it will attempt to reconceive tactics for countering consumerism's negative effects.
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Clarke, David B. "Celia Lury, Consumer Culture." Journal of Consumer Culture 13, no. 1 (March 2013): 64–66. http://dx.doi.org/10.1177/1469540512474532.

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Swaidan, Ziad. "Culture and Consumer Ethics." Journal of Business Ethics 108, no. 2 (October 26, 2011): 201–13. http://dx.doi.org/10.1007/s10551-011-1070-z.

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Flynn, Norman. "A consumer‐oriented culture?" Public Money & Management 8, no. 1-2 (March 1988): 27–31. http://dx.doi.org/10.1080/09540968809387458.

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McCort, Daniel John, and Naresh K. Malhotra. "Culture and Consumer Behavior:." Journal of International Consumer Marketing 6, no. 2 (September 1993): 91–127. http://dx.doi.org/10.1300/j046v06n02_07.

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McAllister, Matthew P., and Sharon R. Mazzarella. "Advertising and Consumer Culture." Mass Communication and Society 3, no. 4 (November 2000): 347–50. http://dx.doi.org/10.1207/s15327825mcs0304_01.

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Evans, David. "Celia Lury, Consumer Culture." International Sociology 28, no. 5 (August 27, 2013): 531–33. http://dx.doi.org/10.1177/0268580913496924a.

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Alika, Vinnoya Apcaresta, and Setyo Riyanto. "The Influence of Changes in Sales Culture and Competitive Advantages to Consumer Behavior Online Shop on Covid-19 Pandemic Conditions." International Journal of Innovative Science and Research Technology 5, no. 6 (July 1, 2020): 542–46. http://dx.doi.org/10.38124/ijisrt20jun478.

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Coronavirus has introduced us to life online. Online Shop development or online store through internet media already mushed in Indonesia. The quality of service that exceeds the expectations of consumers can attract consumer shopping and consumer confidence in the Online Shop is a key point to establish long-term relationship with consumers. The research uses primary data obtained from questionnaires distributed to 75 entrepreneurs affected by COVID-19. This study explains the partial and simultaneous influences between marketing culture variables (X1), competative Excellence (X2), and consumer attitudes (Y). A significant and positive influence and reliable on the use of Sales Culture and Competitive Advantage on Consumer Behavior. This indicates that the Sales Culture (X1) and Competitive Advantage (X2) Usage variables provide a simultaneous effect of 22% on Consumer Behavior (Y).
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Cruz Maceín, José Luis, Maite Iriondo DeHond, and Eugenio Miguel. "Cheese consumption culture in Central Spain (Madrid Region): drivers and consumer profile." British Food Journal 122, no. 2 (December 6, 2019): 561–73. http://dx.doi.org/10.1108/bfj-08-2019-0578.

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Purpose The artisanal cheese industry in the Community of Madrid (CM) in Spain has recently experienced an increased development despite its traditionally limited cheese and milk production. The purpose of this paper is to explain this phenomenon by identifying the determinants of consumer attitudes towards cheese consumption in relation to the offer provided by recent artisan cheese producers. Design/methodology/approach A phone survey (n = 1,111 consumers) consisting of 17 questions was carried out to analyse cheese consumption culture in the CM. Principal component analysis was used to identify the factors that determine cheese-purchasing variance. Findings The first component was explained by hedonic (38 per cent of variance), followed by health aspects (24 per cent of variance) and price (15 per cent of variance). Price was identified as the most important criterion when purchasing cheese (67 per cent of consumers), followed by fat (57 per cent) and salt content (56 per cent). Results indicate a low cheese consumption culture in Madrid, as 48 per cent of consumers did not know exactly what kind of cheese they normally consumed. The type of milk used in cheese production was used to identify consumer profiles for market segmentation. Sheep and goat cheese consumers valued local production food quality and may be the driving force behind the expansion of artisanal cheese industry in Madrid. Research limitations/implications Madrid Region is one of the most important markets in Spain and Europe; however, local cheeses are not a traditional product in the market. Practical implications This paper offers a very interesting approach about how consumers’ culture can support a new local agricultural industry. Social implications Rural entrepreneurs can innovate focussing on new consumers demands. Local and handcrafted products are an opportunity in rural and periurban areas. Originality/value This paper shows consumer preferences and attitudes towards the novel artisan cheese sector that has expanded in the CM.
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Negru, Teodor. "Culture and Capitalism. Genealogy of Consumer Culture." Cultura International Journal of Philosophy of Culture and Axiology 7, no. 2 (2010): 122–36. http://dx.doi.org/10.5840/cultura2010728.

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Afzal, Farman, Shao Yunfei, Muhammad Sajid, and Fahim Afzal. "Market Sustainability: A Globalization and Consumer Culture Perspective in the Chinese Retail Market." Sustainability 11, no. 3 (January 22, 2019): 575. http://dx.doi.org/10.3390/su11030575.

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Consumer behavior is becoming increasingly heterogeneous due to the changing culture patterns and effects of globalization. This phenomenon increases the importance of focusing on the social dimension of sustainability in a consumer market. This research contributes to the body of knowledge by emphasizing the consequences of individual cultural values and individual materialistic values in the Chinese consumer market. In this endeavor, Hofstede’s framework of individual culture with materialistic effect is applied to understand consumer behavior in a processed food market. Rigorous research activity was conducted at the point of sale in different supermarkets to record the responses of random consumers. The results of multi-variate covariance-based structure equation modeling show that individual materialistic values have emerged as a key determinant, which reflects the individual culture for consumer buying behavior in a state of globalization. Power distance, long-term orientation, and uncertainty avoidance were found to be important measures of individual culture. The findings of the study are useful in assisting the industry for product launching and marketing strategies to achieve future sustainability in the processed food market. In the pursuit of a sustainable processed food market, the focus should shift toward individual cultural values away from national and group cultures.
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Siddiqui, Shahida Anusha, Sipper Khan, Misbah Murid, Zarnab Asif, Natalya Pavlovna Oboturova, Andrey Ashotovich Nagdalian, Andrey Vladimirovich Blinov, Salam A. Ibrahim, and Seid Mahdi Jafari. "Marketing Strategies for Cultured Meat: A Review." Applied Sciences 12, no. 17 (September 1, 2022): 8795. http://dx.doi.org/10.3390/app12178795.

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Environmentally intense and negative consequences relateing to conventional meat production systems have induced some actors to suggest alternative meat sources. Diseases carried by animals, human perception of cruelty to animals, and public health concerns about cardiovascular diseases have provided the basis for the development of cultured meat. The current market is influenced by many factors, including regulators, affordability, religion, and media perception. The existing cultured meat market is also regulated by legislatures, affordability, consumer religion, and the media. Consumer perception is distributed across various aspects, including ethical priorities, nutritional profile of the meat consumed, age-based acceptance, gender differentiation, political orientation, land-based attitude, education status, socioeconomic factors, and familiarity factor with the existing product in the market. Inhibiting barriers reported among consumers—including low naturalness, safety, nutritional concerns, trust, neophobia, economic, and ethical approaches—should be employed as marketing tactics directly to address their respective concerns. Tissue culture, starter cells, printing, and 3D printing are some of the methods currently being used for the production of cultured meat. Similarly, many hybrid technologies are also being used to produce meat-like products to increase consumer familiarity along and market presence. Existing research frameworks have improved the previous mindset of consumers with media coverage, educational frameworks, and the textural attributes of cultured meat. Additional benefits of CUME may include being environmentally friendly with less production of greenhouse gases. However, consumer trust, affordability, improving nutritional status, and widescale adoption are just a few of the parameters that need to be addressed to enhance consumer acceptability of these products. The aim of this article was to analyze the current state of cultured meat and the marketing content challenges and strategies used to advance public acceptance of cultured meat.
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Turay, Tiara. "The Role of Subjective Culture on Consumer Perception towards Service Quality Delivery." Journal of Business and Social Review in Emerging Economies 2, no. 2 (December 31, 2016): 175–88. http://dx.doi.org/10.26710/jbsee.v2i2.34.

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Objective: The purpose of this paper is to describe the role of subjective culture in influencing the relationship between service quality and consumer perception. Theoretical framework of this conceptual paper developed based on The Rater Model by relating the model with Subjective cultureMethodology: This research is a conceptual paper. The secondary data research was conducted to support this study. The data were gathered from the valuable resources such as articles, books, and on-line information. This paper is aimed to describe how subjective culture holds the crucial role in shaping consumer perception toward service quality delivery.Results: Through the empirical research analysis, it was resulted that the subjective culture plays the important role in shaping consumer perception toward the service quality delivery.Implication: This research contributes to knowledge and increases the understanding of existing literature on Subjective culture, service quality, and consumer perception. This research is expected can be used for additional refference to academicians and practitioners by fully understanding that consumer perception is closely connected with subjective assessment which are influenced by consumers' belief, attitude, norm, roles, task, values (the elements of subjective culture ). By having deep understanding about the effect of subjective culture on perception of the consumer toward the quality of service delivery, it will enable the organization to design service quality standard that match with consumers' demand in based on their background and expectation.
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Rajasakran, Thanaseelen, Santhidran Sinnappan, Thinavan Periyayya, and Sridevi Balakrishnan. "Muslim male segmentation: the male gaze and girl power in Malaysian vampire movies." Journal of Islamic Marketing 8, no. 1 (March 6, 2017): 95–106. http://dx.doi.org/10.1108/jima-01-2015-0007.

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Purpose The purpose of this paper is to propose and develop a distinct perspective from the consumer culture theory in the context of Muslim consumers, marketing and the feminist theory. Design/methodology/approach This paper is based on a critical review of the literature for insights into the consumer culture theory in the context of Muslim consumers, Islamic marketing paradigm and the feminist theory. Findings The study suggests that scholars in the area of marketing may consider drawing on the theory of Islamic consumer culture, film and feminist theory. This theory can be used as a platform to understand the Muslim mind and the related cultural traits to create greater engagement and interest in Malaysian horror genres among local and international audience. The Malaysian local horror genres currently have an interesting blend of Islam, local culture and gender biases addressing the universal concept of good against the evil forces, and this has the potential of offering new experiences to especially international audiences. Research limitations/implications This study is purely theory-based and is aimed at knowledge development in this field of Islamic consumer culture. It also invites academics to engage in scholarly activities toward theory building in this area. Practical implications The study provides directions for areas of possible future research in Islamic marketing, consumer culture and film studies. Social implications This study intends to broaden the research efforts in Islamic consumer culture marketing in terms of innovative ways to serve this growing Muslim market. Originality/value This study contributes to the discipline by providing new perspectives in Islamic consumer culture inquiry in the context of film studies.
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Chebat, Elise, Yefim Roth, and Jean Charles Chebat. "How Culture Moderates the Effects of Justice in Service Recovery." Review of Marketing Science 18, no. 1 (January 15, 2020): 21–41. http://dx.doi.org/10.1515/roms-2019-0043.

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AbstractThis article strives to clarify the importance and the effects of cultural differences on consumer satisfaction after a service failure in an individualistic society (Canada) vs. a collectivistic society (Japan). We focus on young, educated consumers to analyze if the contrasts shown in the extant literature between these two cultures are still relevant in the case of young consumers of both cultures when confronted with a service failure and service recovery. We used 150 questionnaires from Japan and Canada, the design of which reflects our theoretical model. Respondents were asked to recall one of their own negative service experience and the service recovery that may have followed. Our statistical analysis is based on Hayes’s PROCESS that allows to test complex moderated and mediated relations. We find that Anger mediates the relation between failure severity and consumer behavioral responses (EXIT and NWOM) similarly for both Japanese and Canadian consumers. Importantly, compensation, involving procedural and distributive justice (i. e. time – speedy service recovery and money) both reduced consumer anger, more so for individualistic consumers. Surprisingly, interactional justice (e. g. courteousness, politeness, and signs of respect) had no impact on neither individualistic nor collectivistic consumers. Our findings suggest that service providers should first fix the negative emotional reactions as a result of service failure. They may reduce this emotional reaction offering monetary compensation to both Individualistic and Collectivistic consumers. Younger collectivistic consumers are not more sensitive to signs of respect and politeness than individualistic consumers, which may show that the younger generation of Japanese consumers is getting closer to the individualistic culture.
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Varman, Rohit, and Russell W. Belk. "Weaving a web: subaltern consumers, rising consumer culture, and television." Marketing Theory 8, no. 3 (September 2008): 227–52. http://dx.doi.org/10.1177/1470593108093555.

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Gao, Ziqi. "The Construction of Female Gender Images in Chinese Marriage TV Show." International Journal of Education and Humanities 5, no. 1 (October 11, 2022): 117–19. http://dx.doi.org/10.54097/ijeh.v5i1.1951.

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Since the 1990s, Hunan TV’s “The Rose Date” and Shanghai TV’s “Meet on Saturday” have led the way to develop marriage programmes in China, bringing a new form to the traditional Chinese model of love and marriage. With the rapid evaluation of the economy and expansion of the commercial media, marriage shows are no longer about “marriage”, but have become a consumer culture, where the actresses and viewers consume and also are consumed. The mass media reshapes a new stereotypical image of women. Television, as a kind of mass media, accelerates the spread of this consumer culture and deepens the stereotypical image of women, based on its wide audience and fast dissemination. The prevailing consumer culture continues to shape our consumption habits, making it difficult to break this status quo in a short time. Based on Baudrillard’s theory of “consumer society”, this article explores the media image of women in contemporary Chinese marriage programmes in consumerism. From the perspective of the five basic elements of the communication process, it combs the relationship between the programme producers (media operators under the market mechanism) and the actresses (women taking part in the programme), the relationship between the media and the audience, and the impact of marriage programmes on the stereotyped image of women.
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Chan, Haksin, and Lisa C. Wan. "Consumer Responses to Service Failures: A Resource Preference Model of Cultural Influences." Journal of International Marketing 16, no. 1 (March 2008): 72–97. http://dx.doi.org/10.1509/jimk.16.1.72.

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This article highlights consumers’ preference for economic (versus social) resources in individualist (versus collectivist) cultures and demonstrates the multifaceted effects of culture on consumer responses to service failures. A cross-cultural study involving American and Chinese participants in the setting of a computer repair service confirms seven of eight hypotheses derived from the resource preference model. The results indicate that Americans (versus Chinese) are more dissatisfied with an outcome failure but less dissatisfied with a process failure. This interactive effect of culture and failure type seems to be driven by a corresponding pattern of attribution tendencies across cultures. Not only do Americans and Chinese differ in service dissatisfaction, but they also tend to express their dissatisfaction in different ways, preferring voice and private responses, respectively. Overall, the resource preference model enhances theoretical understanding of cross-cultural consumer behavior and provides culture-specific guidelines for managing the inevitable service failures.
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YAVUZ, Cemil. "TELEVİZYON REKLAMLARININ TÜKETİM KÜLTÜRÜNE ETKİSİ THE EFFECT OF TELEVISION ADVERTISEMENTS ON CONSUMPTION CULTURE." IEDSR Association 6, no. 14 (July 25, 2021): 56–66. http://dx.doi.org/10.46872/pj.300.

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The concept of "other", which is made attractive by different discourses in the consumption culture, is presented to users as an object to be consumed. The other phone, the other house, the other body, etc., which the consumers desire to reach. advertisements are always made more attractive than what they have. In a sense, instead of marketing products to people in line with their needs, new needs are tried to be marketed to this audience. As a result, in today's rapidly changing world, the necessity of going beyond traditional stereotypes has arisen in understanding consumer behavior. While examining the purchasing behavior of consumers, some new facts brought about by the changing and globalizing world order should also be taken into account, apart from the classical factors. Advertising is one of the most important concepts that trigger social consumption. Advertisements reach the target audience through different channels and television advertisements take a large share of this part. What is important for a company that advertises is that it prefers its own brand among the many different brands when the consumer goes to the market. However, with the emergence of many similar brands in the same categories, classical advertisements are not enough for a product to be the first choice in the minds of the consumer. In this study, how the desire factor that is tried to be evoked in television commercials is processed in the commercials. The relationship between the interest levels of consumers' gender identities and socioeconomic status levels regarding advertisements and the effect of these concepts on the shaping of consumption culture is discussed in scale.
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Eroglu, Elif. "The Changing Shopping Culture: Internet Consumer Behavior." Review of Business Information Systems (RBIS) 18, no. 1 (April 23, 2014): 35–40. http://dx.doi.org/10.19030/rbis.v18i1.8541.

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Internet technology has prompted significant changes in many aspects of human life and society as well as in shopping culture. An important phenomenon, surrounding the human life as a continuum, is shopping through the Internet or e-commerce. Shopping through the Internet has interconnections with many disciplines such as law, economics, psychology, and marketing. Many academicians, researching in various disciplines, studied this issue, which is a dynamic field of study. However, the case is this, we can say that the studies about the reasons for shopping through Internet by the consumers are very new and few in number. Shopping through the Internet involves social, technological, economical, behavioral, and educational dimensions. There are many prior factors behind shopping through the Internet by the consumers. This study presents a theoretical explanation for online consumer behavior.
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Hackley, Chris, and Amy Hackley Rungpaka. "Brand Texts and Meaning in Post-Digital Consumer Culture." AM Journal of Art and Media Studies, no. 22 (September 15, 2020): 147–68. http://dx.doi.org/10.25038/am.v0i22.391.

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This paper discusses the mechanisms of post-digital consumer cultural meaning-making using advertising as its point of departure. The assumption is that the post-digital is neither an era nor an epoch but a characterisation that reflects a consumer cultural world of digitised content that operates as a default for many consumers, while the analogue world hovers ghost-like, re-asserting itself where digital technologies cannot serve, where and when they cannot be accessed, or when they fail. In this post-digital world, the locus of consumer cultural meaning-making has shifted, from long-form advertising campaigns, to fragmented and polysemous intertexts that circulate kinetically via social media. In other words, the locus of consumer cultural meaning-making has shifted from the primary texts of brand marketing, to secondary or paratexts. Drawing on Gérard Genette’s theory of transtextuality, the paper discusses how this post-digital meaning-making mechanism plays out, for brands, and beyond, within a post-digital consumer culture. Article received: May 25, 2020; Article accepted: June 30, 2020; Published online: September 15, 2020; Original scholarly paper
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Kagan, Carolyn M., and Mark H. Burton. "Culture, identity and alternatives to the consumer culture." Educar em Revista, no. 53 (September 2014): 75–89. http://dx.doi.org/10.1590/0104-4060.36583.

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This article explores questions of identity and culture in relation to the present systemic crises that confront human life on the planet, problematizing the pursuit of economic growth and consumerist culture. It uses the concept of Ideology-Action-Structure complexes to understand the saturating nature of social, political and economic domination, and then explores interventions in these complexes, which all have characteristics of informal education, to promote cultural growth, create new settings and establish a counter-hegemonic ideology and alliance. It is suggested that by joining up fragmented local interventions and movements, there is hope that society's way of life can be shifted to one where cultural enrichment supports a less resource-exploitative economic and cultural model.
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Gammoh, Bashar S., Anthony C. Koh, and Sam C. Okoroafo. "Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness." Journal of Product & Brand Management 29, no. 3 (October 3, 2019): 369–85. http://dx.doi.org/10.1108/jpbm-10-2018-2048.

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Purpose This study aims to extend current research efforts by utilizing the institutional theory to propose cross-cultural-based asymmetrical moderating effects of ethnocentrism and cultural openness on the effectiveness of global, foreign and local consumer culture brand positioning strategies of high-tech products. Design/methodology/approach This study used an experimental design in the USA (developed country) and India (developing country). Print advertisements across the two countries were used to explore the proposed moderating effects of ethnocentrism and cultural openness on consumer brand evaluations of a high-tech product under the three different consumer culture brand positioning strategies. Findings Overall, this study provided empirical evidence in support of the proposed cross-cultural asymmetrical effects. The study findings indicate that consumer ethnocentrism seems to be more important in influencing a subject’s brand evaluations across the positioning strategies in a developed country like the USA, while consumer cultural openness will be more important in influencing a subject’s brand evaluations across the positioning strategies in a developing country like India. Originality/value Despite existing research efforts on the potential benefits of positioning brands using global, foreign or local consumer cultures, there is a lack of empirical evidence regarding the effectiveness of these positioning strategies across different cultures. Theoretically, this research draws on the institutional theory to investigate the asymmetrical cross-cultural moderating effects of ethnocentrism and cultural openness on the effectiveness of the three-consumer culture brand positioning strategies. Managerially, this study provides empirically based suggestions for brand managers attempting to position their brands with different segments of consumers while highlighting the importance of cultural differences between developed and developing markets.
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Shahrin, Nurzawani, and Hanafi Hussin. "Negotiating food heritage authenticity in consumer culture." Tourism and hospitality management 29, no. 2 (2023): 27–37. http://dx.doi.org/10.20867/thm.29.2.3.

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Purpose – Food has entered commerce as an intangible cultural heritage (ICH) because consumers want authentic food and memorable consumption experiences. Food culture and the marketplace are arenas for the creation and articulation of identities and meanings, enabling dynamic conditions that encompass multiple positions and authenticity validations in consumption experiences. This study offers insight into the authentication of gastronomic heritage from a consumer culture perspective. Design / Methodology – A thematic review is conducted to analyse and summarise the literature on gastronomic heritage, authenticity, commercialization, and consumer behaviour in the food industry. Approach – Literature works from databases and academic platforms were used to highlight several key thematic points and arguments related to the authentication process and consumer behaviour. Findings – Food authenticity is socially negotiated by a variety of actors who mobilise resources and a web of interactions, creating identity and value according to their position as they respond to differences in market culture. The negotiation of authenticity mediates the assumption of legitimacy, quality, and identity that diversifies consumption patterns. Originality of the research – The article contributes to a theoretical discourse that extends the conceptualisation of authenticity in addressing food heritage within a dynamic consumption context and commercialisation agenda.
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Shahin, Amany I. "Consumer Demand in the Egyptian Market of University Education." International Journal of Customer Relationship Marketing and Management 1, no. 4 (October 2010): 44–61. http://dx.doi.org/10.4018/jcrmm.2010100103.

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This study explores consumer demands in the Egyptian market of university education. Three aspects discussed are the value of university education in Egyptian culture, consumer perceptions regarding the quality of university education, and consumer preferences regarding the university education service. Results of the empirical investigation indicate that university education is highly regarded in Egyptian culture, however, consumer’s perception of its quality is moderate. Consumers prefer university studies in courses taught in the English language, universities in a nearby geographical location, governmental universities, and top class faculties. The study focuses on university education in Egypt and the authors hope to shed light on higher education in countries that share the same cultural characteristics. Many studies investigated higher education in different cultures, yet relatively few have considered it in an emerging nation. The present study addresses this gap.
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Malik, Shaista. "Women’s Objectification by Consumer Culture." INTERNATIONAL JOURNAL OF GENDER & WOMEN'S STUDIES 2, no. 4 (2014): 87–102. http://dx.doi.org/10.15640/ijgws.v2n4a5.

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Basareva, Natalya I. "Consumer Culture and Healthy Living." Vestnik Tomskogo gosudarstvennogo universiteta. Kul'turologiya i iskusstvovedenie, no. 36 (2019): 292–95. http://dx.doi.org/10.17223/22220836/36/31.

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