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Journal articles on the topic 'Consumer Durable goods'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Sangwan, Anamika. "Consumer Buying Behaviour of Consumer Durables Goods: A Synthesis of Recent Literature." RESEARCH REVIEW International Journal of Multidisciplinary 9, no. 1 (January 16, 2024): 225–41. http://dx.doi.org/10.31305/rrijm.2024.v09.n01.026.

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Consumer behavior is defined as a process of selecting, buying and using goods and services by an individual, group or organization to fulfill their needs. There is a need to understand the various factors which influence the purchasing behavior of consumers, especially in goods which require a lot of thinking and which are to be used for long term like consumer durable goods. There are various factors like economic, social, cultural and product attribute related factors which may influence the buying behavior of consumer both in rural as well as urban area. This study presents a comprehensive review of various studies done over last 15 years related to buying behavior of consumer durable goods. The study points out various important factors affecting the behavior of consumers while purchasing consumer durables followed by directions for future research.

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DAYAMANI, Dr T. CHRISTY. "A Study Of Consumer Behaviour On Consumer Durables With Reference To Tirunelveli District." Thematics Journal of Geography 8, no. 9 (September 3, 2019): 43–52. http://dx.doi.org/10.26643/tjg.v8i9.8100.

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Consumer durables have arisen as one of the fastest-growing sectors in India. The purposes of this paper are to comprehend the satisfaction of buying behaviour of consumer durable goods in Tirunelveli District. The study has the following goals. To study the socio-economic characteristics of sample consumers in Tirunelveli District. To find out durable products influenced by the consumers in their home. To analyse the sources of influence on consumers in respect of purchase decision on durables To understand the problems while purchasing consumer durables. To examine the satisfaction of buying behaviour of consumer durables

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3

Gao, Yun Jing, Lin Lin Zhou, and Hui Huang Pi. "Research on Durable Consumer Goods Manufacturer's Pricing Decision." Applied Mechanics and Materials 687-691 (November 2014): 4823–27. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.4823.

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The pricing decision of consumer goods manufacturing enterprise is a very important part in its business strategies. Price of the product is directly related to the ability to obtain the expected earnings. In this paper, based on the analysis of the characteristics of durable consumer goods and the factors that affect the price, considering the continuous product innovation and diversification of consumer demand, psychological factors of consumers, as well as the price timeliness, starting from the quantitative point of view, a dynamic pricing model of durable consumer goods aimed at the maximum value of products was set up. Finally, a numerical example solving by the genetic algorithm was given to verify the feasibility of the model.

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4

G.D.V., Kusuma. "Post- Purchase Behavior of Rural and Urban Area Consumers towards Consumer Durable Goods." International Journal of Psychosocial Rehabilitation 24, no. 5 (April 20, 2020): 4088–96. http://dx.doi.org/10.37200/ijpr/v24i5/pr2020120.

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Dutta, Aarohi, and Birla Vidya Niketan. "MARKET STUDY OF FURNISHING GOODS." International Journal of Social Science and Economic Research 08, no. 11 (2023): 3697–702. http://dx.doi.org/10.46609/ijsser.2023.v08i11.025.

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Furnishing goods are one of the types of products in shopping goods in marketing. These are durable consumer goods. Durable consumer goods are considered as necessities, purchased regardless of economic conditions. This paper involves information about the types of furnishing goods and emphasizes on consumer preferences, how it keeps changing, what all establishments do to work with consumer preferences and bring in more customers, the reasons of difference in consumer preferences and market leaders in furnishing goods.

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Vijay, Dr S. "A Study On Impact Of White Goods Towards consumers Preference." Journal of University of Shanghai for Science and Technology 23, no. 12 (December 18, 2021): 300–315. http://dx.doi.org/10.51201/jusst/21/121029.

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The market’s level of competition has risen as a result of the advent of the overseas white goods industry. With rising earnings, dual-income families, changing lifestyles, credit availability, greater consumer knowledge, and the introduction of new models by Indian and multinational companies, India’s consumer durable sector is riding the crest of the country’s economic boom. As the Durable market is growing rapidly, an understanding of the consumer behavior regarding the characteristic of consumers in influencing their buying behavior is crucial. Consumer requirements of Air-condition, Washing machine and Refrigerator are at present not limited to its basic function but also on other values like – efficiency, ease of use and comfort. The consumer durables industry is marked by the growth of multinational corporations (MNCs), exchange offers, discounts, and fierce competition. MNCs have a 65 percent market share in the consumer durables industry. The expanding Indian middle class is a major focus for multinational corporations. They compete on the basis of a firm grasp on the local market, well-known brands, and a large distribution network, whereas Indian companies compete on the basis of a firm grasp on the local market, well-known brands, and a large distribution network. Consumer durables penetration, on the other hand, is still low in India. At this juncture, this study has been undertaken for to find out the impact and reality of white goods market in India.

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Manchanda, Rimple, and Srikant Manchiraju. "New measure of consumer well-being for Indian car users." Ekonomski pregled 71, no. 5 (2020): 531–53. http://dx.doi.org/10.32910/ep.71.5.5.

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Consumers today tend to look for material comfort and satisfaction from use and consumption of range of consumer durable goods, which are expected to induce consumer well-being. The current study investigates the consumer well-being of car users in Delhi and National Capital Region as this region has been recognized as biggest automobile market in India. Car industry is in the focus of the study because of its distinct features viz-aviz other consumer durable goods. The study is built around the existing conceptualization and measures of consumer well-being and intends to develop a separate measure of consumer well-being of car users in Delhi NCR through an exploratory research design. Three dimensional measure of consumer well-being has been developed.

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Somwaru, Agapi, Francis Tuan, and Sun Ling Wang. "Assessing China’s Long Term Export and Income Growth in the Global Markets." International Journal of Economics and Finance 10, no. 9 (August 25, 2018): 98. http://dx.doi.org/10.5539/ijef.v10n9p98.

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This paper delves into China’s differential growth in exports with high income and developing countries by focusing on bilateral content of China’s trade and particular exports over the time period 1979-2015. In the last 30 plus years, China has specialized in upstream capital goods and exhibited rapid diversification in consumer goods. Performing causality tests reveals a strong evidence of causality from the export growth of capital goods and consumer non-durable goods to gross domestic product (GDP) per capita. There is also evidence that the causality is bi-directional for consumer durable goods, intermediate goods, and primary non-energy goods with income. Econometric analysis shows a positive and statistical significant relationship between income and export growth of capital goods, consumer non-durable goods, intermediate goods, and primary non-energy goods. Trade openness allows stimulation of growth and efficiency as producers in China are exploiting areas in which they have a comparative advantage.

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9

Tolar, Martin M., Paul W. B. Hyland, and Charles E. O'Mara. "The Non–durable Consumption Expenditure Decision–making Process: Lessons from the Australian Experience." Vikalpa: The Journal for Decision Makers 23, no. 2 (April 1998): 19–27. http://dx.doi.org/10.1177/0256090919980204.

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In recent years⁄ the Indian economy has undergone a number of reforms, resulting in a more marketoriented economy. These reforms have also seen the emergence of a growing middle class with a high disposable income. This increased prosperity has led to increases in demand for both durable and nondurable consumer items. This paper by Tolar⁄ Hyland, and O'Mara reports upon a study of Australian consumers that is designed to provide manufacturers, retailers, and distributors of nondurable goods and services with an insight into what information influences consumers to purchase these items. In doing so, the paper also reports upon India's developing consumer markets. The results of the survey are then applied to the Indian experience with a view to presenting Indian managers with an insight into what determinants consumers take into consideration when purchasing non-durable goods and services.

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Arruda, Elano Ferreira, Antônio Clécio de Brito, and Pablo Urano de Carvalho Castelar. "Exchange Rate and Trade Balances in Brazil: A Disaggregated Analysis by Major Economic Categories." International Journal of Economics and Finance 14, no. 6 (May 30, 2022): 62. http://dx.doi.org/10.5539/ijef.v14n6p62.

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This work investigates the repercussions of real devaluations in the exchange rate on the trade balance for Brazil, when considering major economic categories, i.e., capital goods, durable consumer goods, semi-durable and non-durable consumer goods, intermediate goods, and fuels and lubricants. To this end, monthly data are used for the period January 2000 and July 2019, and vector error correction (VEC) models. The results suggest that, in the long run, real devaluations in the exchange rate have positive and elastic impacts on the trade balance in all sectors, except for fuels and lubricants. Only the durable consumer goods and fuels and lubricants sectors do not show the occurrence of the J curve. Domestic income has a negative impact on the trade balance in most models analyzed, while foreign income has a positive impact on all sectors, except for fuels and lubricants.

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11

Nunes, Paulo. "Pricing strategy in the context of durable goods monopoly with discrete demand." Ekonomski anali 60, no. 204 (2015): 61–73. http://dx.doi.org/10.2298/eka1504061n.

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Considering a model of discrete demand with two consumers, this article shows that irrespective of the difference between the willingness to pay of consumers with high and low incomes, if interest rates are low, a durable goods monopolist has an advantage in discriminating prices over time. If the difference in willingness to pay is limited and interest rates high, the monopolist has an advantage in setting a price equal to the low-income consumer?s willingness to pay. Finally, in the case of great difference in willingness to pay and high interest rates, the monopolist has an advantage in setting a price equal to the high-income consumer?s willingness to pay, and not selling the durable good to the low-income consumer. The results show that the Coase conjecture can fail if the difference in willingness to pay is great, and interest rates are high.

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Piskiewicz, Lucyna, and Małgorzata Radziukiewicz. "Stock of Durable Goods in Households." Wiadomości Statystyczne. The Polish Statistician 63, no. 10 (October 29, 2018): 37–55. http://dx.doi.org/10.5604/01.3001.0014.0703.

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The aim of the article is to discuss the stock of durable goods in households and consumer behaviours in the market for domestic appliance, RTV, and ICT devices. The research dealt with: equipment of households with durables taking into account the age and the number of products possessed, stock of modern goods, the scale of unsatisfied needs in this respect, the factors determining the choice of durables, consumers’ attitudes towards market novelties in this group of products as well as the opinions on the exchange of possessed goods for the new ones. The analyses were based on the data from the survey of household budgets of Statistics Poland for 2015 and the results of surveys conducted with the CAPI (Computer Assisted Personal Interview) method by the Institute for Market, Consumption and Business Cycles Research in the years 2012—2015 within the research project of the National Science Centre entitled Consumption in an innovative economy. The findings of the research indicate improvement in the condition of households equipment. More and more modern goods are owned, which affects the increase in the standard of equipment and, consequently, the value of the property possessed.

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13

K.Priya, P. Jagadeesan. "Influence of Social Media Marketing on Business Performance of Durable Goods with Special Reference to Chengalpet District." Tuijin Jishu/Journal of Propulsion Technology 44, no. 4 (October 16, 2023): 7685–96. http://dx.doi.org/10.52783/tjjpt.v44.i4.2626.

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With the advent of technology the social media marketing is playing a significant role in the business. The social media tools are Facebook, YouTube, Twitter and Amazon etc., are used by all kind of business people. The business people use social media tools to promote their products and services. This study is focused on durable goods like household appliances, car, electrical & electronic items, books etc. are available in online marketing. With the help of social media marketing the durable goods performed well in online sites. In these sites they mention the product details, cost, warranty etc. It helps the consumer to know the idea of durable goods and also to proceed buying decision according to their wants and desires. The luxurious durable goods such as car, washing machine, television and refrigerators are daily used by the consumers and has to maintain the durability. With help of social media marketing the durable goods are bound to satisfy the household requirements due to various choices and based on income level of consumers.

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14

Roozmand, Omid, and DG Webster. "Consumer Choice and Aggregate Demand." International Journal of Agent Technologies and Systems 6, no. 4 (October 2014): 1–18. http://dx.doi.org/10.4018/ijats.2014100101.

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Satisficing behavior is one of the most important subjects in consumer behavior studies. Satisficing consumers select any affordable bundle of items with utility larger than their satisfaction threshold. This contrasts to maximizing behavior, where the consumer selects the bundle of items with the highest possible utility within his or her budget constraint. Authors hypothesize that, all else equal, satisficers will purchase more goods overall when compared with maximizers. Furthermore, satisficers will also purchase more disposable rather than durable goods because they are less concerned with maximizing the total value of their purchases. To test these hypotheses, an agent-based model of consumer behavior has been developed that allows for decision making based on either satisficing or maximizing rules. Satisficer agents use a modified genetic algorithm to find a satisficing bundle. Maximizer agents apply dynamic programming to find the best bundle of items. The aggregated results of consumer agents' purchases support aforementioned hypotheses when consumers select from three types of products: 1) cheap disposable, 2) cheap durable, and 3) expensive durable. The hypotheses also hold when a more realistic set of items is constructed based on the common economic assumption that supply curves are upward sloping. In this latter case, consumers choose bundles from a total of 5 types of items, each of which differs in price, quality, and durability.

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Singh, Devinder P., Justin Paul, and Pooja Sharma. "Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach." International Journal of Market Research 64, no. 3 (November 22, 2021): 397–419. http://dx.doi.org/10.1177/14707853211055048.

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The Bottom of the Pyramid (BOP) market deserves further attention from researchers. The purpose of the paper is to profile the psychographic and behavioral heterogeneity within the BOP market in India employing a theoretical approach. We use constructs of the Theory of planned behavior (TPB) to identify distinct BOP segments. It segments the BOP market in the context of durable goods, non-durable goods, and services. The findings demonstrate the presence of three consumer segments, each of the durable and non-durable goods. In the context of services, the findings show the existence of four segments of BOP consumers. This study offers insights into application of behavioral theories for segmentation, which could help with behavioral change of BOP consumers to use high-quality products and services. Further, it is significant because the BOP market has witnessed a progressive decline in size as a large segment of the BOP market is being transformed into the middle class. Comprehension of the cognitive and behavioral tendencies of each consumer segment would strategically help in retaining the brand loyal BOP customers when they upgrade to the middle class.

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Gowrisankaran, Gautam, and Marc Rysman. "Dynamics of Consumer Demand for New Durable Goods." Journal of Political Economy 120, no. 6 (December 2012): 1173–219. http://dx.doi.org/10.1086/669540.

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17

Bruce, Norris, Preyas Desai, and Richard Staelin. "Enabling the Willing: Consumer Rebates for Durable Goods." Marketing Science 25, no. 4 (July 2006): 350–66. http://dx.doi.org/10.1287/mksc.1050.0148.

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18

Ismagilova, G. N., I. R. Gafurov, and L. N. Safiullin. "Consumer Demand for Durable Goods under Asymmetric Information." Procedia Economics and Finance 14 (2014): 280–85. http://dx.doi.org/10.1016/s2212-5671(14)00713-8.

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19

KLEIN, L. R. "MAJOR CONSUMER EXPENDITURES AND OWNERSHIP OF DURABLE GOODS." Bulletin of the Oxford University Institute of Economics & Statistics 17, no. 4 (May 1, 2009): 387–414. http://dx.doi.org/10.1111/j.1468-0084.1955.mp17004003.x.

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20

Mirza, Insha, and Rasmeet Kaur Malhi. "THE IMPACT OF E-COMMERCE ON FMCG SECTOR IN BHOPAL." BSSS Journal of Management 14, no. 1 (June 30, 2023): 68–84. http://dx.doi.org/10.51767/jm1407.

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In India, Fast Moving Consumer Goods sector is the fourth largest sector and is driving everyone’s life every day.From the past twenty years, FMCG sector has seen a drastic change specifically in terms of increasing online sales across various categories. E-commerce is growing tremendously giving ample opportunities to both big and small businesses in the FMCG industry. Fast Moving Consumer Goods (FMCG) are goods which have very high demand and very low shelf life because they are perishable in nature. These products are non-durable products that are purchased frequently and are consumed very rapidly, they have very less profit-margin and high-volume sales. FMCG includes processed foods, beverages, baked goods, Fresh foods, cosmetics, and toiletries, office supplies, etc. This study is carried out to analyze about the impact of E-Commerce on FMCG sector and consumer buying behavior on different E-Commerce platforms. Study will also focus on most demanded FMCG products, different ECommerce stores available to consumers of Bhopal and to evaluate the impact E-Commerce is creating to small retailers.

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21

Gajbe, Gaurav, and Sidhharth Nagdive. "AN ANALYTICAL STUDY OF CONSUMER BEHAVIOR ABOUT PROMOTIONAL STRATEGY ADOPTED BY MARKETERS WITH SPECIAL REFERENCE TO ELECTRONICS DURABLE GOODS IN NAGPUR." International Journal of Advanced Research 10, no. 05 (May 31, 2022): 909–14. http://dx.doi.org/10.21474/ijar01/14794.

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Today, consumer behavior is important concept in the market and there are many factors influence the consumer behavior such as economical, cultural, social, psychological and personal. In the market every company want to understand the need of the consumer and in current market situation companies are making problem solving product of consumer. Electronics durable goods are important part of consumer in their day to day life so it is necessary to research. Marketers can influence consumer behavior through promotional strategy. Promotional strategy includes social Media Promotion, mail order marketing, product sample, point of sale promotion, customer referral incentive program. Many companies are working in this sector and every companies having large investment. Electronic durable goods include refrigerators, air conditioners, computers, televisions, washing machines, cell phones and kitchen appliances etc. The need of this research paper is to know the link between promotional strategy and consumer behavior. So far past study concern many authors study about consumer behavior about different sectors so it is necessary to study consumer behavior about promotional strategy adopted by consumer electronics durable goods companies. In the current market situation consumer is totally aware about product features that means consumer watch promotional strategy of the company. Today our countries literacy level is good and after globalization many foreign companies are making rout in the Indian market thats why consumer getting so much attraction and importance. Companies are designing their product after studying consumers taste and preferences. In the marketer side many competitors are their include Bajaj Electricals Ltd., Blue Star Ltd., Crompton Greaves Consumer Electricals Ltd., Godrej and Boyce Consumer Electricals Ltd., IFB Industries Ltd., Johnson Controls-Hitachi Air Conditioning India Ltd. Philips India Ltd. Etc. So in this cut throat competition one who understand consumer is survive in the market.

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22

Sangwan, Anamika. "Consumers’ Perception of Impact of Perceived risk on their Online Purchase Intention of Consumer Durable Goods." RESEARCH REVIEW International Journal of Multidisciplinary 9, no. 2 (February 15, 2024): 96–106. http://dx.doi.org/10.31305/rrijm.2024.v09.n02.010.

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The purpose of this paper is study a significant issue of how consumers perceive risk especially when it comes to purchasing consumer durable items online in India. Methodology– Data is collected from 250 respondents through survey questionnaire and analyzed through implementation of SEM. Findings – Findings indicate there are two impact risk factors namely, product risk and financial risk which impact the online purchase intention of consumer. Practical Implication- This research can be of great importance to marketers and retailers for developing valuable strategies to attract and retain consumers online. Research limitation –There could be other risk factors which yet to be explored; study can be focused on one particular region and some particular product category for better results. Originality/Value – The paper attempts to provide a predictive model for online buying behavior of consumer for consumer durable goods.

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23

Sojkin, Bogdan, and Magdalena Ankiel. "PURCHASE DETERMINANTS OF DURABLE GOODS FOR RESIDENTS OF LARGE CITIES IN POLAND." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 22(71) (December 16, 2019): 184–92. http://dx.doi.org/10.22630/pefim.2019.22.71.35.

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The article presents an analysis of purchase determinants for individual consumers of durable goods in 6 large cities in Poland. The analysis has been based on the outcomes of consumer research carried out in the years 2016 and 2017 at Poznan University of Economics and Business, as well as on other research studies published in Polish publications. The results of the study demonstrate groups of determinants that shape the purchasing decisions of consumers of durable products, as well as their variability in years 2016 and 2017.

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Bajo-Buenestado, Raul. "Discount Factor for Durable Goods." International Journal of Applied Behavioral Economics 4, no. 3 (July 2015): 1–21. http://dx.doi.org/10.4018/ijabe.2015070101.

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Incentives for car purchase have been a common concern for politicians in Spain. In this paper, the author wants to focus on two recent policies: Plan VIVE and Plan 2000e, introduced in 2008 and 2009 respectively. The data on car sales in Spain show that after the introduction of the Plan 2000e there was a significant increase in the number of vehicles sold in Spain. But that seems quite contradictory with the features of these plans: if one assumes an average consumer, who borrows money at a certain interest and that repays it in several years, it can be seen that actually it is possible to save more money using the Plan VIVE rather than the Plan 2000e. Provided is evidence to support that the key to understand this puzzle is time preference: car purchase, as many other durable goods, has a very strong intertemporal discount factor. The hypothesis is demonstrated by the fact that, at least in Spain, people prefer an initial lump-sum payment in order to purchase a car rather than a financial program with better conditions.

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ARGYLE, BRONSON, TAYLOR NADAULD, CHRISTOPHER PALMER, and RYAN PRATT. "The Capitalization of Consumer Financing into Durable Goods Prices." Journal of Finance 76, no. 1 (October 10, 2020): 169–210. http://dx.doi.org/10.1111/jofi.12977.

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26

Olney, Martha L. "Demand for consumer durable goods in 20th century America." Explorations in Economic History 27, no. 3 (July 1990): 322–49. http://dx.doi.org/10.1016/0014-4983(90)90017-s.

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Soutar, Geoffrey N., Richard C. Bell, and Yvonne M. Wallis. "Consumer Acquisition Patterns for Durable Goods: A Rasch Analysis." European Journal of Marketing 24, no. 8 (August 1990): 31–39. http://dx.doi.org/10.1108/eum0000000000613.

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Kothari, Dr Hemant, Dr Swati Lodha, Dr Nirmala Joshi, and Ms Sana Khan. "Impact of Social Media Marketing on iGen Consumer Buying Behaviour of White Goods." MET Management Review 09, no. 01 (2022): 36–41. http://dx.doi.org/10.34047/mmr.2020.9106.

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The industry has witnessed the unprecedented changes in the marketing competitive landscape over the past few years. People across the globe have drastically enhanced and integrated themselves to the new digital life. Furthermore the amplifying technological advancement and the disposable income are substantially enabling the consumers to shift for the consumer durable smart appliances. This has further boosted the demand for the consumer durable white goods. At the same time the businesses also had to and are still thriving on the Digital and Social Media platforms to not only survive but also endeavouring to grasp the attention of the customers to engage.

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Shrestha, Sajeeb Kumar. "Impact of Celebrity Endorsement and Reference Group on Customer Purchase Intention for Non-durable Goods." Ganeshman Darpan 8, no. 1 (August 4, 2023): 1–12. http://dx.doi.org/10.3126/gd.v8i1.57229.

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Consumer purchasing behaviour is impacted by a range of factors that must be identified. This study's main goal was to investigate how reference groups and celebrity endorsements affect consumers' choices for non-durable goods. Reference groups and celebrity endorsements both have a significant impact on how consumers choose products. The study's population encompassed customers from different age groups and sectors, including students, homemakers, bankers, teachers, and professionals in various fields. A total of 430 respondents received self-administered questionnaires through convenient sampling techniques, and 400 completed questionnaires were collected. The study's findings indicated that the reference group is a potent factor with a significant influence on consumer buying decisions, while the correlation between celebrity endorsements and consumer purchasing decisions was found to be weak.

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Manandhar, Binita. "Consumer Buying Behavior for Nondurable Goods." Management Dynamics 22, no. 1 (December 31, 2019): 47–68. http://dx.doi.org/10.3126/md.v22i1.30238.

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The aims of the study is to analyse consumer buying behavior for non-durable goods. Descriptive and causal research design was used. Structure questionnaires were administered to gather responses. Measurement instrument is based on five point Likert scale. The study confirmed perceived quality influence on consumer purchase decision. There were no significance differences on consumer purchase decision regarding age and income level of respondents.

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Manandhar, Binita. "Consumer Buying Behavior for Nondurable Goods." Management Dynamics 22, no. 2 (December 31, 2019): 47–68. http://dx.doi.org/10.3126/md.v22i2.30238.

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The aims of the study is to analyse consumer buying behavior for non-durable goods. Descriptive and causal research design was used. Structure questionnaires were administered to gather responses. Measurement instrument is based on five point Likert scale. The study confirmed perceived quality influence on consumer purchase decision. There were no significance differences on consumer purchase decision regarding age and income level of respondents.

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32

Liang, Shichang, Min Zhang, Yuxuan Chu, and Lingling He. "Should “Green” Be Precise? The Effect of Information Presentation on Purchasing Intention of Green Products." Sustainability 14, no. 16 (August 18, 2022): 10291. http://dx.doi.org/10.3390/su141610291.

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Green product companies usually convey product performance in either ambiguous or precise ways. Many studies have been conducted on the ambiguous and precise information presentation of traditional products, but few have examined which kind of information presentation (ambiguous vs. precise) is better for presenting green products. This article conducted three experiments with 484 participants to examine the influence of information presentation (ambiguous vs. precise) of green products on consumers’ purchase intention. Results show that ambiguous information presentation can increase more consumers’ purchase intention of green products than precise information, and green trust plays a mediating effect. Furthermore, product type (durable goods vs. fast-moving consumer goods [FMCG]) moderates the influence of information presentation on consumers’ purchase intention. Specifically, for green durable goods, ambiguous information is more likely to arouse consumers’ purchase intention than precise information presentation. For green FMCG, precise information is more likely to promote consumers’ purchase intention than ambiguous information presentation.

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Kulshreshtha, Kushagra, Naval Bajpai, and Vikas Tripathi. "Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach." International Journal of Business Forecasting and Marketing Intelligence 3, no. 1 (2017): 13. http://dx.doi.org/10.1504/ijbfmi.2017.082542.

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Bajpai, Naval, Vikas Tripathi, and Kushagra Kulshreshtha. "Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach." International Journal of Business Forecasting and Marketing Intelligence 3, no. 1 (2017): 13. http://dx.doi.org/10.1504/ijbfmi.2017.10003292.

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Suganya, R. V., M. Vetrivel, and R. Lakshmi. "A Study on Consumer Behaviour Towards Durable and Non-Durable Goods in Cuddalore District." Indian Journal of Public Health Research & Development 10, no. 11 (2019): 494. http://dx.doi.org/10.5958/0976-5506.2019.03520.4.

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36

Witek-Hajduk, Marzanna, and Andrzej Sznajder. "Marketing Alliances Between Retailers and Manufacturers of Consumer Durable Goods." Gospodarka Narodowa 290, no. 4 (August 31, 2017): 83–98. http://dx.doi.org/10.33119/gn/100745.

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Yin, Xiangkang. "Demand and shortage of durable consumer goods in socialist countries." Applied Economics 24, no. 2 (February 1992): 219–25. http://dx.doi.org/10.1080/00036849200000120.

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Medina, Jose F., and Pavlos Michaels. "Adoption of Novel Consumer Durable Goods in Less Developed Countries." Journal of Marketing Theory and Practice 2, no. 4 (October 1994): 77–90. http://dx.doi.org/10.1080/10696679.1994.11501671.

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Estelami, Hooman, and Peter De Maeyer. "Product category determinants of price knowledge for durable consumer goods." Journal of Retailing 80, no. 2 (January 2004): 129–37. http://dx.doi.org/10.1016/j.jretai.2004.04.003.

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Nadenichek, Jon. "Consumer durable goods in an international real business cycle framework." Quarterly Review of Economics and Finance 39, no. 2 (June 1999): 233–47. http://dx.doi.org/10.1016/s1062-9769(99)00013-7.

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Urban, Glen L., John S. Hulland, and Bruce D. Weinberg. "Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena." Journal of Marketing 57, no. 2 (April 1993): 47–63. http://dx.doi.org/10.1177/002224299305700204.

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The authors extend previous models for premarket forecasting of new durable consumer goods by including parameters that reflect consumers’ categorization and consideration processes. They propose a model and measurement methodology, which they apply to the premarket forecasting of a new automobile. They describe empirical data collection, parameter estimation, managerial implications, validation issues, and future research needs. The extended model generates new managerial insights into positioning and marketing planning effectiveness, can be used to simulate the effects of changes in positioning strategy on consideration and choice, and provides more detailed information about why consumers consider or reject a new brand. The relevance of the categorization extension for other new product models that condition choice on a consideration set is also explored.

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Dziechciarz-Duda, Marta, and Anna Król. "THE APPLICATION OF MULTIVARIATE STATISTICAL ANALYSIS TO THE VALUATION OF DURABLE GOODS BRANDS." Statistics in Transition new series 18, no. 1 (March 1, 2017): 75–90. http://dx.doi.org/10.59170/stattrans-2017-004.

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Nowadays, due to changes in the market and new trends in consumer behaviours, intangible assets, such as brand, have gained fundamental importance. The more frequent conviction that a product with a well-known name is better than other products contributes to the case of replacing the price of a product by its brand name as the predominant factor in the purchase decision process. Thus, for many companies the strengthening of brand equity has become one of the key elements of marketing strategy. The main aim of this study is an attempt to improve the process of analysing the position and value of brands using selected multivariate statistical analysis methods (hedonic regression, multidimensional scaling, classification and linear ordination methods). In the conducted research the direct approach to the evaluation of the position of the brands for a selected ICT good smartphones – have been applied. The measurement was performed on two levels: the product level, in which the prices of branded products were compared, and the consumer level, where the perception and attitudes of consumers towards the brands were studied. The analyses have been carried out on two sets of data, which enabled fuller and more comprehensible understanding of decision rules that guide consumers in choosing the brand.

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Damayanti, Failla Rhomtika, Jangkung Handoyo Mulyo, and Any Suryantini. "THE CONSUMPTION OF ORGANIC RICE IN THE HOUSEHOLD LEVEL AT SLEMAN REGENCY." Agro Ekonomi 24, no. 2 (November 30, 2013): 148. http://dx.doi.org/10.22146/agroekonomi.17204.

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The purpose of this study: 1) how does the organic rice consumer behavior at the houshehold level in Sleman Regency? 2) How do the characteristic of consumed organic rice? 3) ehat are the factors that influence the amount of organic rice consumption at the household level in SLeman Regency?The respondents were households that consume organic rice and live in Sleman Regency. In order to know organic rice consumer behavior, the variable that observed include. The decision makers, the main reason, place of purchase, intencity, amount, and the percentage of organic rice consumption. The characteristics of organic rice determined from varieties and brands of consumed organic rice. To determine the factors that influence the amount of organic rice consumption the tested variables were education level, organic rice prices, the price of substitute goods, family size, income, the price of complementary goods, and the main reason to consume organic rice.Results of this research indicate, 1) decision-making in organic rice consumption is determined by the wife (92,5%), the main source of information comes from the electronics media (32.2%), the main reason of organic rice consumption is the health factor (80%), most consumers choose distributor as a polace to purchase organic rice, the main reason is good service (35%), organic rice consumption intensity is continuously (67,5%) and the amount of consumption pe month is 10-20 kg, 2) consumers of organic rice in Sleman mostly (22,5%) consume organic rice from pandan wangi variety with JOL brands that have a characteristic of dull white color, rice washing color level is quite clear, fragrant rice aroma, rough texture, low broken rice percentage, slightly sweet taste, high fluffer level and more durable resistance (not perishable) 3) factors that positively affect organic rice consumption are the number of family members, the price of non-organic rice, corn prices and negatively by price of organic rice.

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Tripathi, Shalini Nath, Dheeraj Misra, and Masood Siddiqui. "Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector." Global Business Review 21, no. 6 (August 1, 2019): 1376–86. http://dx.doi.org/10.1177/0972150919856998.

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The objective of this article is to assess the impact of advertising intensity of a firm on its market risk or beta in the Indian consumer goods sector. Our sample companies are part of four sectoral indices of Bombay Stock Exchange, namely, fast-moving consumer goods (FMCG), consumer durable, auto and telecom indices. Pooled regression analysis is deployed to assess the impact of advertising intensity on market risk. The results reveal that advertising intensity is a significant determinant of market risk, and that beta or market risk of a firm varies inversely with its advertising intensity with reference to the Indian consumer goods sector.

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Kanwal, Supreet, Harsh Vardhan Samalia, and Gurparkash Singh. "The Role of Marketing Intelligence in Brand Positioning." Journal of Cases on Information Technology 19, no. 1 (January 2017): 24–41. http://dx.doi.org/10.4018/jcit.2017010103.

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The presented study explains the role of Marketing Intelligence (MI) in the brand positioning of select consumer durable goods. This involves examining the usage and application of Marketing Information System (MkIS) by the various marketing professionals for formulating brand positioning strategies related to various consumer durable goods offered by their respective organizations. One of the aims of this study is to design a scale that examines the impact of MI on the identified brand positioning factors derived from the extensive review of literature and exploratory factor analysis. Survey method has been used to collect the responses of marketing professionals working in the select consumer durable companies. The principles of reliability, validity, and sensitivity in the design of scale have been applied to enhance the rigor of the scale thus developed. The study tries to advance the understanding of MkIS and MI research by investigating relationship among marketing intelligence and factors of brand positioning.

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Ahmed, M. Iqbal, and Steven P. Cassou. "Does consumer confidence affect durable goods spending during bad and good economic times equally?" Journal of Macroeconomics 50 (December 2016): 86–97. http://dx.doi.org/10.1016/j.jmacro.2016.08.008.

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Gabor, Manuela Rozalia, and Nicoleta Cristache. "Q or R Factor Analysis for Subjectiveness Measurement in Consumer Behavior? A Study Case on Durable Goods Buying Behavior in Romania." Mathematics 9, no. 10 (May 17, 2021): 1136. http://dx.doi.org/10.3390/math9101136.

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The complexity of consumer behavior requires new research methods to overcome the limitations of conventional evident-based research. The aim of this paper is the comparison between two types of factor analyses, Q and R (PCA and cluster analysis) for subjectiveness measurement in the case of durable goods buying behavior in Romanian households with different levels of education and occupancy. Our study explores different subjective patterns of stimulus of 30 statements (Q-sample) by 30 Romanian households (P-sample) using the Q-sort method for collecting data. For the Q-sample inputs, results from the literature were used. Based on the 30 Q-sorts, we discovered four factors for both Q and R factor analysis, mostly different according to specific results from different methods. For the Q method, we used the labels “pragmatic”, “modern”, “traditionalist”, and “innovator. For R factor analysis and cluster, we used “traditional Romanian brands”, “real needs and power purchasing”, “sceptic versus optimistic subjectiveness”, and “negative subjectiveness”. This paper suggests the Q methodology as a structured and transparent approach to consumer behavior research by combining the in-depth subjectivity of qualitative methods and statistical rigor of factor analysis to identify groups in consumers. The research provides useful suggestions for selecting and approaching target consumer segments in the Romanian durable goods industry.

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Estelami, Hooman, Peter De Maeyer, and Nicholas Estelami. "Determinants of extended warranty prices for consumer durables." Journal of Product & Brand Management 25, no. 7 (November 21, 2016): 687–99. http://dx.doi.org/10.1108/jpbm-09-2015-0971.

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Purpose Research in marketing has extensively examined the signaling effects of product warranties on consumer perceptions. Although this stream of research has focused on initial product warranties offered by the manufacturer, studies of extended warranties, which protect consumers against product breakdowns beyond the warranty constraints of the manufacturer, are relatively scarce. This paper aims to empirically establish the effects of variables which influence the pricing of extended warranties for consumer durables. Design/methodology/approach Using data on over 8,000 product offers in six durable goods categories, drivers of the annual premiums for extended warranties are empirically identified. Bivariate and multi-level hierarchical linear regression methods are used to establish the effects of factors which may drive the prices of extended warranties. Findings The results reveal that the standardized annual premiums for extended warranties systematically vary across product categories and brands and are further affected by the retailer’s decision to use odd price endings for the sold product and the extended warranty. The influences of warranty length and price level of the protected product on extended warranty premiums are also empirically established. Research limitations/implications The findings indicate systematic variations in extended warranty prices as a result of the factors studied. Future research can extend this line of inquiry by utilizing alternative means of data gathering. Practical implications Given that marketers often cross-sell many consumer durable goods with extended warranty policies, and considering the growth in consumer spending in this category, as well as the high retail margins associated with extended warranties, this paper contributes to the understanding of the mechanism by which extended warranty prices are determined in the marketplace. Originality/value This is the first study to examine the determinants of extended warranty prices, as past studies have been normative and non-empirical in nature.

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Juyal, Som Aditya. "Effect of Demographic Factors on Consumer Buying Behaviour of Durable Goods." Indian Journal of Marketing 43, no. 12 (December 1, 2013): 24. http://dx.doi.org/10.17010/ijom/2013/v43/i12/80511.

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Kumar, Rakesh, and S. K. Kaushal. "A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods." Indian Journal of Marketing 49, no. 7 (July 31, 2019): 35. http://dx.doi.org/10.17010/ijom/2019/v49/i7/145403.

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