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1
Misra, Srabani, Jana Salacova, and Jiri Militky. "Multicriteria Decision-Making in Complex Quality Evaluation of Ladies Dress Material." Autex Research Journal 20, no. 3 (September 18, 2020): 288–98. http://dx.doi.org/10.2478/aut-2019-0048.
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AbstractQuality is the essence of any product for consumer satisfaction. However, different people have different perception of quality. Eventually the definition of quality varies from product to product and thus it is much more complex in textile clothing material evaluation. The end use application of a specific clothing material determines what should be the parameters of quality evaluation. Thus, the evaluation based on subjective assessment becomes unpredictable and unquantifiable. Quality for dress materials is not simply a physical parameter but something called as psycho-physical parameter. In recent times, many objective evaluation systems have been developed to evaluate the apparel grade textile materials with regard to their quality parameters. However, the evaluation does not involve enough statistical treatment of data so as to obtain a parametric weighted characterization of complex quality. The current work deals with parametric approach to complex quality evaluation based on multicriteria decision-making approach for ladies dress materials. The ladies dress materials are of numerous varieties and choices across the globe. The selection and marketing of these kinds of textile materials need to be given proper emphasis as it depends not only on physical parameters but also on climate, geography, ethnic group, market trend, age group, gender, and many such complex parameters, which are not quantifiable in absolute terms. In this study, woven fabrics used for ladies dress materials are collected from the market and they were evaluated for the consumer-oriented property parameters. A parametric approach is adopted to quantify the overall quality of these dress materials. Various objective techniques were used to evaluate the comfort and esthetic parameters. A complex quality index (CQI) was estimated with weighted combination of all the contributing parameters and total quality index was calculated. Selected consumers with different education level, age, and gender were interviewed to get a statistic of their opinion about quality parameters preferred by them. This complex quality index/degree of satisfaction shows very high correlation with subjective judgment. A CQI can be evaluated for each kind of clothing material looking into their applications.
2
Bachleda, Catherine, Nicolas Hamelin, and Oumaima Benachour. "Does religiosity impact Moroccan Muslim women’s clothing choice?" Journal of Islamic Marketing 5, no. 2 (June 3, 2014): 210–26. http://dx.doi.org/10.1108/jima-05-2013-0038.
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Purpose – The purpose of this paper is to explore whether religiosity impacts the clothing style Moroccan Muslim women choose to wear in the public setting. Design/methodology/approach – The framework chosen for this study was the theory of planned behaviour. Data were gathered by a questionnaire administered to 950 Muslim women located throughout in Morocco. Findings – Results indicate that a woman’s religiosity cannot be determined simply by what she wears, with age, marital status and education found to have far greater impact on a woman’s choice of clothing than religiosity. Practical implications – In countries where women have freedom to choose what they wear, Muslims should not be treated homogeneously, but rather as a heterogeneous segment with different social classes, different sects and different ways of expressing and experiencing their faith in daily life. Originality/value – Currently there is limited literature that explores the relationship between religiosity and a woman’s choice of dress, outside of the hijab. Moreover, in spite of the significance of religion in the lives of many individuals, its role in consumer choice is not clear. This research provides some clarity within the context of clothing choice for Moroccan Muslim women.
3
Zhou, Xiaoxi, and Yunhao Xu. "Conjoint analysis of consumer preferences for dress design." International Journal of Clothing Science and Technology 32, no. 1 (June 6, 2019): 73–84. http://dx.doi.org/10.1108/ijcst-02-2019-0024.
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Purpose In the process of designing new clothes, designers should identify specific user groups’ preferences and attitudes toward certain types of design, ascertain the design elements that make clothes popular in the market, and combine these elements to devise the best clothing design scheme. The purpose of this paper is to discover which design elements influence dress purchases and how age affects consumers’ choices in regard to these elements. Design/methodology/approach This study uses conjoint analysis in dress design to provide an effective method for designers to identify consumers’ preferences. First, the important attributes and attribute levels of dress design were determined. Next, the experimental samples for the attitude measurement chart were generated by orthogonal design. Finally, the data of 318 samples were analyzed by conjoint analysis to determine consumers’ preferences. Findings The results revealed that the “silhouette” attribute is the most important decision criterion for dress purchase, followed by the “dress length” attribute. In contrast, the “waistline height” attribute is perceived as least important. The study also identified the dress design features’ preferences of consumers of different ages. According to the results of the analysis, user groups’ preferences and acceptability regarding different design features were revealed, and the favorite dress design portfolio for age-specific consumers was obtained. Originality/value Currently, there is little information in the literature about consumers’ preferences regarding dress design. In this study, the use of conjoint analysis reveals and visualizes complex statistical results. This research approach is also applicable to the design and decision-making processes used for other apparel, and it can help designers better incorporate different users’ needs into clothing design.
4
Spahiu, Tatjana, Eriseta Canaj, and Ermira Shehi. "3D printing for clothing production." Journal of Engineered Fibers and Fabrics 15 (January 2020): 155892502094821. http://dx.doi.org/10.1177/1558925020948216.
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3D printing is a well-known technology for creating 3D objects by laying down successive layers of various materials. Among the wide range of applications, fashion industry has adapted these technologies to revolutionize their brands. But due to the unique characteristics of textiles like comfort, flexibility, and so on, attempts have been made to create similar structures as textiles. The work presented here is part of a project to create garments using fused deposition modeling as 3D printing technology. Structures with various geometries are designed and tested with different materials starting from rigid to flexible. As a result, a fully 3D printed dress is created. Selecting this dress as a model, consumer acceptance for 3D printed garments is evaluated realizing an online survey containing 100 respondents. The data gathered show that respondents have knowledge of 3D printing, its advantages and the majority of them would accept wearing a 3D printed dress.
5
TWIGG, JULIA. "Clothing, age and the body: a critical review." Ageing and Society 27, no. 2 (February 15, 2007): 285–305. http://dx.doi.org/10.1017/s0144686x06005794.
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Clothes are central to the ways older bodies are experienced, presented and understood within culture, so that dress forms a significant, though neglected, element in the constitution and experience of old age. Drawing on a range of secondary literature, this article traces how clothing intersects with three key debates in social gerontology, concerning the body, identity and agency. It examines the part played by clothing in the expression of social difference, and explores the role of age-ordering in determining the dress choices of older people, and its enforcement through moral discourses that discipline their bodies. Dress is, however, also an arena for the expression of identity and exercise of agency, and the article discusses how far older people are able to use clothing to resist or redefine the dominant meanings of age. Lastly the paper addresses questions of the changing cultural location of older people, and the role of consumer culture in the production of Third Age identities.
6
Chen, Yen-Cheng Daniel, and Ching-Sung Lee. "Is it the staff or is it the food? How the attire of restaurant employees affects customer judgments of food quality." British Food Journal 120, no. 6 (June 4, 2018): 1223–35. http://dx.doi.org/10.1108/bfj-08-2017-0447.
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Purpose The purpose of this paper is to investigate how the appearances of Chinese restaurant employees, including gender and the style and color of dress, influence the appetites and additional order intentions of customers. Design/methodology/approach This research implemented questionnaire survey. Consumers in Chinese restaurants of international tourist hotels located in Taipei, Taiwan, were targeted as research objects. After deleting questionnaires with incomplete answers, the researchers obtained 818 valid questionnaires for data analysis. Findings The analysis results indicate that the gender, style of dress and degree of color coordination of a waitperson’s clothing can significantly influence consumer perceptions and feelings. Originality/value The analysis of this study implies that restaurant management should stress professional attendant training. By strengthening training and regulating attendant style, a management team can effectively improve upon their customers’ recognition of a business. This research addresses the influence of different dress style and dress color combinations on consumer appetites and additional order intentions.
7
Pavlakis, Alyssa, and Rachel Roegman. "How dress codes criminalize males and sexualize females of color." Phi Delta Kappan 100, no. 2 (September 24, 2018): 54–58. http://dx.doi.org/10.1177/0031721718803572.
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School dress codes have been making news as students speak out about the ways the standards appear to them to be unfair, particularly to girls and Black males. Girls’ clothing choices are singled out for being overly revealing and a distraction to boys, while Black males’ choices are perceived as being associated with criminality. The authors surveyed students and interviewed teachers at a midwestern high school to better understand their perspectives on dress code enforcement. The survey found that Black and multiracial students were disproportionately likely to be “coded” (spoken to by a school adult) or disciplined for dress code violations.
8
Genova, Carlo. "Participation with Style. Clothing among Young Activists in Political Groups." Societies 10, no. 3 (July 23, 2020): 55. http://dx.doi.org/10.3390/soc10030055.
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Research shows that forms of participation among youth are strongly differentiated and connected with complex meanings and motivations. A growing sector of youth develops political intervention through the adoption of distinctive everyday practices and lifestyles. The article aims to reflect upon dress among young activists involved in political groups. Very little research focuses on this topic, but following studies on everyday politics, the young activists’ clothing could be considered as a form and a field of political participation. This approach, however, seems not to be sufficient to interpret the phenomenon. Taking inspiration from research about youth cultures, the article suggests interpreting youth clothing conjointly as a component of style, as a means for constructing collective identity, and social positioning. The article is based on qualitative interviews collected in Piedmont (Italy). Six main topics have been investigated: 1. Socialization to clothing; 2. clothing of the activists and in their groups; 3. meanings of clothing; 4. relevance of clothing; 5. practices of buying clothes; 6. clothes as consumer goods.
9
BELFANTI, CARLO MARCO, and FABIO GIUSBERTI. "Clothing and social inequality in early modern Europe: introductory remarks." Continuity and Change 15, no. 3 (December 2000): 359–65. http://dx.doi.org/10.1017/s0268416051003674.
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In the European society of the Ancien Régime lifestyle was an effective pointer to the social class to which a family and its members belonged. Social hierarchies were reflected in patterns of consumption: the upper classes had a definite need for ostentation, since lavish spending made their position at the top of the social scale manifest. Clothing had a decisive function in this connection: clothes were undoubtedly the most visible marks of high living, embodying a whole series of status signals – the quality of the cloth, the richness of the accessories, the colours – clearly identifying the social rank of the wearer. Yet a number of recent studies on pre-industrial consumerism have shown that in England – chiefly, but not alone among European societies – a taste and feeling for consumer goods caught on among other social classes besides the upper. It follows that the correspondence between clothing – or more broadly, a consumer pattern – on the one hand, and rank, on the other, is not something one can apply mechanically. The web of connections between dress and social hierarchy in early modern Europe was highly complex and varied, as the ensuing remarks briefly suggest.
10
Rutherford, Denney G., Andrew W. Perkins, and Eric R. Spangenberg. "Trade Dress and Consumer Perception of Product Similarity." Journal of Hospitality & Tourism Research 24, no. 2 (May 2000): 163–79. http://dx.doi.org/10.1177/109634800002400203.
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11
Танцюра, К. В., and А. Т. Арабулі. "ОСОБЛИВОСТІ ВИГОТОВЛЕННЯ ПОЯСУ СУКНІ ЖІНОЧОЇ З ПРОГРАМОВАНИМ LED ПРИСТРОЄМ." Fashion Industry, no. 1 (May 25, 2021): 51–55. http://dx.doi.org/10.30857/2706-5898.2021.1.3.
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Development of the technology needed for making women’s dresses with a programmed LED device. Methodology. The used methodology of developing a women’s dress belt with a feature of using a programmed LED device. Results. The technological progress and evolution of innovative technologies have a signifi cant impact on the production of modern clothing. This tendency is seen in the expansion of clothing features with the usage of light eff ects. As of today, manufacturers are proposing diff erent textile materials that have fi ber optics in their structure or use LED stripes and tubes for ornamenting their products. Sewing products that are made of fi ber optic materials require specialized personnel with knowledge of LED systems principals of work because, in the event of failure of such system in the product, it must be eliminated with an urgency. Based on the said study it is proposed to use an LED device that is constructed with the following components: an LED stripe 50cm long 1cm wide, batteries, a board with a microcontroller and capacitor WS2812B RGB, voltage converter, and connectors. Using this in a product will allow it to get the light eff ects by programming a corresponding microcontroller program. With an example of a dress belt, certain studies were made that had shown that the light eff ect is working the best on white or cream-colored clothes. Using such a device brings in the advantage of the ability to repeatedly remove and place it back in the dress’ belt, which will be convenient for the consumer when taking care of the clothing and when servicing the device itself. Scientifi c novelty. For the fi rst time the principle of obtaining light eff ects of garments based to use of a programmable LED device was developed. Practical importance. The technology of manufacturing a women’s dress belt with light eff ects has been proposed, which allowed the placement of a programmed LED device with the elements connected in a certain sequence. Women’s dress with a belt made by this technology can be used for stage performances, photoshoots, and short-term events. Recommendations for the care for such a product have been developed.
12
Alawiyah, Syarifah, Budi Handrianto, and Imas Kania Rahman. "Adab Berpakaian Wanita Muslimah Sesuai Tuntunan Syariat Islam." Rayah Al-Islam 4, no. 02 (October 28, 2020): 218–28. http://dx.doi.org/10.37274/rais.v4i02.338.
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The phenomenon that afflicts Indonesian society, especially Muslim female students, is a culture of clothing that deviates from the guidance of Islamic law, although there are Muslim women who show how to dress according to Sharia, but the number is relatively small compared to those who are not. The phenomenon of wearing hijab is currently not in accordance with the requirements of Muslim women's clothing where not a few of the clothing models worn by women wearing hijab but still show the shape of the body, made from transparent and so on. Of course this is a problem that must be addressed by parents, educators and those in charge of education, because if it is left unchecked this will become a culture that will continue to develop and eventually become a law that is considered true by future generations. One way to overcome this is to raise awareness among Muslim women about the obligation to cover their genitals by providing sufficient understanding of genitals, the obligation to cover them and the adab of dressing in Islam. This study uses a literature review that synthesizes the theories and concepts of fiqh scholars about the aurat adab dress in Islam which then produces a concept of how to foster awareness of covering one's genitals which can be internalized in the form of dress behavior in Muslim women, especially students.
13
Bullock, Katherine. "Pious Fashion: How Muslim Women Dress." American Journal of Islamic Social Sciences 35, no. 3 (July 1, 2018): 87–90. http://dx.doi.org/10.35632/ajiss.v35i3.486.
Full textAbstract:
This book is a very welcome addition to the literature on Muslim women’s dress. It is part of a growing trend to treat Muslim women and their sarto- rial choices through sophisticated theories that recognise the agency, even humanity, of Muslim women. We are far from the days when an Ameri- can author would simply read a headscarf as a symbol of oppression, and Muslim women in need of rescue—at least in the academic realm, though certainly not in the political and journalistic realms. Easy to read and en- gaging (but not simplistic) studies like Bucar’s will, hopefully, eventually trickle out of academia and lead to a sea-change in political and popular discourses as well. Bucar, a professor of philosophy and religion, has turned to ethnog- raphy to complement her philosophical explorations of the relationship between dress, aesthetics, and morality. One of the special features of this book, and what I believe distinguishes it and makes its insights possible, is Bucar’s self-reflective nature, and willingness to share that as she writes. The book begins with a preface, which explains how Bucar came to study this topic while in Tehran to study Persian and Islamic women’s groups in 2004. It opens with her very honest discussion of how she was sitting nervously in the airplane, wondering whether or not she would be able to follow the conditions of her visa to observe local laws and wear “proper hi- jab” (vii). A woman sitting in the aisle across from her winks and pulls out her own scarf and overcoat, setting Bucar at ease, who then follows suit. She describes how she spent a few months adjusting to wearing hijab and figur- ing out the various ways women in Tehran adhere to the hijab laws. Flying next to Turkey, and experiencing some unexpected internal reactions to going bareheaded, made her see that “modest dress had a moral effect on me” (ix), altering her sense of public space and the aesthetics of women’s clothing. “I found surprise, pleasure, and delight in pious fashion, as well as an intellectual challenge to the neat boxes I had once put things in: modest dress as imposed on women, fashion as a symptom of patriarchy, and aes- thetics as separate from ethics. This book is an exploration of this delight and challenge” (ix). Following is the introduction, where she lays out her key terms, meth- odology, and research questions. Bucar explains that she prefers the term “pious fashion” to “modest clothing” or “fashion veiling.” This is so because clothing is a cultural practice that is “governed by social forces as well as daily individual choices” (2). “Fashion” allows people to “construct iden- tities, communicate status, and challenge aesthetic preferences.” “Modest” is generally meant to describe clothing that is “decent and demure,” that discourages sexual attention, but she learned that Muslim women’s dress is more than this, as it is connected to “ethical and religious dimensions… such as character formation through bodily action, regulating sexual de- sires between men and women, and creating public space organized around Islamic moral principles” (3). Hence her preference for the phrase “pious fashion.”Next appear country case studies of how Muslim women in different locales take up “pious fashion”. She did fieldwork in three cities—Tehran, Iran (2004 and remotely 2011); Istanbul, Turkey (2004, 2012, 2013); and Yogyakarta, Indonesia (2011)—observing women in a variety of locations, going shopping, and participating in activities related to pious fashion (in- cluding wearing it herself sometimes). She conducted focus groups and interviews with women between ages eighteen and thirty wearing pious fashion. After opening with a brief introduction to the country-specific poli- tics of modest dress, each chapter is divided into two main sections: “style snapshots” and “aesthetic authorities.” The style snapshots are often very detailed descriptions (half a page for a single outfit) of different kinds of dress, including material, stitching, colour, patterns, style cuts, and accesso- ries. These sections can be a challenge for those not that interested in such details of fashion. The book contains twenty color photographs to illus- trate the styles of dress she discusses, but I still found a laptop an essential component to look up images of the stylists she was referring to, or more basic visual aids to know the difference between “chiffon” and “crepe,” or a “manteau” and a “tunic.” Yet it is such intimate details that give life to her book. These details of fashion are not the object of the book, though, for she embeds these discussions in deeper conversations about aesthetics, moral- ity, piety, beauty, and cultural and political aspects of clothing and fashion. The sections on “aesthetic authorities” cover religious authorities, governments, visual images, educators, fashion designers, magazines, and bloggers’ pious fashion discourses in each country. She is able to highlight differences and similarities across countries, as well as the prevalence of different interpretations and debates amongst all these different voices on what does and does not count as “pious fashion.” She includes discussions about what are counted as “bad hijab” or fashion failures, as an important way to understand the delimitations of pious fashion in each country. Chapter Four presents summarizing conclusions. Here she argues that unlike the normal western approach which considers hijab as a “problem” to be solved, it is rather a woman’s decision about what to wear which should be analytically considered: “the duty to dress modestly does not resolve this question: even if certain institutional structures and public norms related to taste, virtue, and femininity set limits and provide guidance, Muslim wom- en have a great deal of choice when they get dressed every day” (171). She explores the intersections between national identity, modernity, femininity, modesty, aesthetic rebellion, women’s agency, materialism, the consumer lifestyle, aesthetic concepts of beauty and its relationship to morality and fashion, and tradition and change. She concludes that the study of pious fashion teaches us that piety…[is] not just about obedience to orthodox interpretations of sacred texts: it also incorporates good taste, personal style, and physical attrac- tiveness. And fashion becomes a key location through which piety can be realized and contested. Piety is not only about being good – it is about appearing to be good as well…[Women who wear pious fashion] are pi- ous because they are using clothing and adornment to cultivate their own characters, to build community, and to make social critiques. (190) The book ends with an epilogue pointing to a sudden interest, since 2016, in “pious fashion” from the mainstream Western ‘secular’ fashion industry. She notes the two different directions this goes politically—ei- ther to celebrate Muslim women’s inclusion in wider society (CoverGirl’s use of first hijabi spokesperson, Nura Afia, 2016, 195) or to criticise Islam’s pollution of secular fashion (designers are encouraging the enslavement of women) (196). One of the main reasons this book works so well is Bucar’s wonderful ability to be empathetic without being an apologist. She does not wear hijab in her life in the United States; the book is not advocating hijab. She does not gloss feminist concerns over patriarchy and pressures to wear hijab, nor the impact of hijab laws that frustrate many women in Tehran. She recognises the complex nature between dress, identity, fashion, and philo- sophical questions like ethics and the nature of being. She normalizes hijiab so that it can be studied, not as some kind of weird, exotic, oppressive, sui generis piece of cloth, but like any other piece of women’s clothing, like mini-skirts, jeans, high heels, or the bra: While modest clothing can indeed be used as a form of social control or as a display of religious orthodoxy, in practice, it is both much less and much more. Much less, because for many Muslim women, it is simply what they wear. Much more, because like all clothing, Muslim women’s clothing is diverse, both historically and geographically, and is connected with much broader cultural systems. (1)
Katherine BullockLecturer, Department of Political ScienceUniversity of Toronto at Mississauga
14
Bullock, Katherine. "Pious Fashion: How Muslim Women Dress." American Journal of Islam and Society 35, no. 3 (July 1, 2018): 87–90. http://dx.doi.org/10.35632/ajis.v35i3.486.
Full textAbstract:
This book is a very welcome addition to the literature on Muslim women’s dress. It is part of a growing trend to treat Muslim women and their sarto- rial choices through sophisticated theories that recognise the agency, even humanity, of Muslim women. We are far from the days when an Ameri- can author would simply read a headscarf as a symbol of oppression, and Muslim women in need of rescue—at least in the academic realm, though certainly not in the political and journalistic realms. Easy to read and en- gaging (but not simplistic) studies like Bucar’s will, hopefully, eventually trickle out of academia and lead to a sea-change in political and popular discourses as well. Bucar, a professor of philosophy and religion, has turned to ethnog- raphy to complement her philosophical explorations of the relationship between dress, aesthetics, and morality. One of the special features of this book, and what I believe distinguishes it and makes its insights possible, is Bucar’s self-reflective nature, and willingness to share that as she writes. The book begins with a preface, which explains how Bucar came to study this topic while in Tehran to study Persian and Islamic women’s groups in 2004. It opens with her very honest discussion of how she was sitting nervously in the airplane, wondering whether or not she would be able to follow the conditions of her visa to observe local laws and wear “proper hi- jab” (vii). A woman sitting in the aisle across from her winks and pulls out her own scarf and overcoat, setting Bucar at ease, who then follows suit. She describes how she spent a few months adjusting to wearing hijab and figur- ing out the various ways women in Tehran adhere to the hijab laws. Flying next to Turkey, and experiencing some unexpected internal reactions to going bareheaded, made her see that “modest dress had a moral effect on me” (ix), altering her sense of public space and the aesthetics of women’s clothing. “I found surprise, pleasure, and delight in pious fashion, as well as an intellectual challenge to the neat boxes I had once put things in: modest dress as imposed on women, fashion as a symptom of patriarchy, and aes- thetics as separate from ethics. This book is an exploration of this delight and challenge” (ix). Following is the introduction, where she lays out her key terms, meth- odology, and research questions. Bucar explains that she prefers the term “pious fashion” to “modest clothing” or “fashion veiling.” This is so because clothing is a cultural practice that is “governed by social forces as well as daily individual choices” (2). “Fashion” allows people to “construct iden- tities, communicate status, and challenge aesthetic preferences.” “Modest” is generally meant to describe clothing that is “decent and demure,” that discourages sexual attention, but she learned that Muslim women’s dress is more than this, as it is connected to “ethical and religious dimensions… such as character formation through bodily action, regulating sexual de- sires between men and women, and creating public space organized around Islamic moral principles” (3). Hence her preference for the phrase “pious fashion.”Next appear country case studies of how Muslim women in different locales take up “pious fashion”. She did fieldwork in three cities—Tehran, Iran (2004 and remotely 2011); Istanbul, Turkey (2004, 2012, 2013); and Yogyakarta, Indonesia (2011)—observing women in a variety of locations, going shopping, and participating in activities related to pious fashion (in- cluding wearing it herself sometimes). She conducted focus groups and interviews with women between ages eighteen and thirty wearing pious fashion. After opening with a brief introduction to the country-specific poli- tics of modest dress, each chapter is divided into two main sections: “style snapshots” and “aesthetic authorities.” The style snapshots are often very detailed descriptions (half a page for a single outfit) of different kinds of dress, including material, stitching, colour, patterns, style cuts, and accesso- ries. These sections can be a challenge for those not that interested in such details of fashion. The book contains twenty color photographs to illus- trate the styles of dress she discusses, but I still found a laptop an essential component to look up images of the stylists she was referring to, or more basic visual aids to know the difference between “chiffon” and “crepe,” or a “manteau” and a “tunic.” Yet it is such intimate details that give life to her book. These details of fashion are not the object of the book, though, for she embeds these discussions in deeper conversations about aesthetics, moral- ity, piety, beauty, and cultural and political aspects of clothing and fashion. The sections on “aesthetic authorities” cover religious authorities, governments, visual images, educators, fashion designers, magazines, and bloggers’ pious fashion discourses in each country. She is able to highlight differences and similarities across countries, as well as the prevalence of different interpretations and debates amongst all these different voices on what does and does not count as “pious fashion.” She includes discussions about what are counted as “bad hijab” or fashion failures, as an important way to understand the delimitations of pious fashion in each country. Chapter Four presents summarizing conclusions. Here she argues that unlike the normal western approach which considers hijab as a “problem” to be solved, it is rather a woman’s decision about what to wear which should be analytically considered: “the duty to dress modestly does not resolve this question: even if certain institutional structures and public norms related to taste, virtue, and femininity set limits and provide guidance, Muslim wom- en have a great deal of choice when they get dressed every day” (171). She explores the intersections between national identity, modernity, femininity, modesty, aesthetic rebellion, women’s agency, materialism, the consumer lifestyle, aesthetic concepts of beauty and its relationship to morality and fashion, and tradition and change. She concludes that the study of pious fashion teaches us that piety…[is] not just about obedience to orthodox interpretations of sacred texts: it also incorporates good taste, personal style, and physical attrac- tiveness. And fashion becomes a key location through which piety can be realized and contested. Piety is not only about being good – it is about appearing to be good as well…[Women who wear pious fashion] are pi- ous because they are using clothing and adornment to cultivate their own characters, to build community, and to make social critiques. (190) The book ends with an epilogue pointing to a sudden interest, since 2016, in “pious fashion” from the mainstream Western ‘secular’ fashion industry. She notes the two different directions this goes politically—ei- ther to celebrate Muslim women’s inclusion in wider society (CoverGirl’s use of first hijabi spokesperson, Nura Afia, 2016, 195) or to criticise Islam’s pollution of secular fashion (designers are encouraging the enslavement of women) (196). One of the main reasons this book works so well is Bucar’s wonderful ability to be empathetic without being an apologist. She does not wear hijab in her life in the United States; the book is not advocating hijab. She does not gloss feminist concerns over patriarchy and pressures to wear hijab, nor the impact of hijab laws that frustrate many women in Tehran. She recognises the complex nature between dress, identity, fashion, and philo- sophical questions like ethics and the nature of being. She normalizes hijiab so that it can be studied, not as some kind of weird, exotic, oppressive, sui generis piece of cloth, but like any other piece of women’s clothing, like mini-skirts, jeans, high heels, or the bra: While modest clothing can indeed be used as a form of social control or as a display of religious orthodoxy, in practice, it is both much less and much more. Much less, because for many Muslim women, it is simply what they wear. Much more, because like all clothing, Muslim women’s clothing is diverse, both historically and geographically, and is connected with much broader cultural systems. (1)
Katherine BullockLecturer, Department of Political ScienceUniversity of Toronto at Mississauga
15
Ma, Yoon Jin, and Helen Koo. "Preferences on transformable dresses for sustainability." Research Journal of Textile and Apparel 20, no. 4 (December 5, 2016): 166–81. http://dx.doi.org/10.1108/rjta-09-2016-0020.
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Purpose The purpose of this research is to investigate users’ expectations and preferences for transformable design functions of transformable party dresses to extend the life cycle of the clothing. With transformable design elements added to a party dress, a user can wear her one-event dress more than once, encouraging sustainable consumption. Rather than looking for a new dress, users can wear their party dress with one or even several new looks. Design/methodology/approach Data were collected through purposive sampling from female college students who had purchased at least one party dress. The survey questionnaire was self-developed based on the literature review and consisted of items that measured fashion behavior in relation to party dresses; shopping orientations, focusing on confident/appearance and fashion-consciousness, economic/price consciousness and convenience/time-consciousness; perceived importance of design and functional elements in party dresses; perceived reasons for the limited use of party dresses; perceived importance of design elements of transformable dresses; purchase intention for transformable dresses; and demographic characteristics. Findings As consumer groups of diverse shopping orientations demonstrated purchase intentions for transformable party dresses, transformable features may become an important component of party dresses. Considering the main reasons for users’ limited use of party dresses, designers need to improve the versatility of the dresses’ design and functional elements, focusing on style and occasion, dress length, size/fit, silhouette and color/pattern, so that users can wear their party dresses more than once and ultimately enhance their sustainable apparel consumption practices. Originality/value The findings regarding users’ expectations and preferences for transformable party dresses can help apparel designers and fashion businesses understand potential users when developing transformable dresses and develop strategies to help with sustainable apparel consumption.
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Lavanya S. "Clothing Comfort- Physiological Status and Psychological Status." International Journal for Modern Trends in Science and Technology 06, no. 9S (October 12, 2020): 61–67. http://dx.doi.org/10.46501/ijmtst0609s10.
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The primary need of people to dress has changed as time passed, because different high-tech fibers, yarns, fabrics, finishing applications, trends and society influences have completely changed. Welfare and comfort properties have become decisive components to make a product appreciated and successful. This paper presents the detailed explanation of clothing comfort, its subgroups and also the Physiological status and psychological status of the people. Clothing also known as clothes, apparel and attire is items worn on the body. Clothing is typically made of fabrics or textiles but over time has included garments made from animal skin or other thin layers of materials put together. The wearing of comfort clothing is mostly restricted to human beings and is a feature of all human societies. Comfort or being comfortable is a sense of physical or psychological ease, often characterized as a lack of hardship. Persons who are lacking in comfort are uncomfortable, or experiencing discomfort. A degree of psychological comfort can be achieved by recreating experiences that are associated with pleasant. Persons who are surrounded with things that provide psychological comfort may be described as being "in their comfort zone". Because of the personal nature of positive associations, psychological comfort is highly subjective. As the year goes the word comfort is been used in all areas such as food, work, people and clothing. Thermal comfort is the condition of mind that expresses satisfaction with the thermal environment and is assessed by subjective evaluation. The human body will release excess heat into the environment, so the body can continue to operate. The heat transfer is proportional to temperature difference. Maintaining this standard of thermal comfort for occupants is one of the important goals of HVAC (heating, ventilation, and air conditioning) design engineers. And in designing of clothes is the most important goal of a fashion designer. There are six primary factors that directly affect thermal comfort that can be grouped in two categories: personal factors - because they are characteristics of the occupants - and environmental factors - which are conditions of the thermal environment. The former are metabolic rate and clothing level, the latter are air temperature, mean radiant temperature, air speed and humidity. Even if all these factors may vary with time, standards usually refer to a steady state to study thermal comfort, just allowing limited temperature variations. The study was conducted to know the responses about comfort clothing in Physiological status and psychological status acceptance. Since there are large variations from person to person in terms of physiological and psychological satisfaction, it is hard to find an optimal temperature for everyone in a ABSTRACT 62 International Journal for Modern Trends in Science and Technology given space. Survey is been collected to define conditions that will be found comfortable for a specified percentage of occupants, being comfortable is a sense of physical or psychological factors. Understanding clothing comfort, Need and consumer trends basic and universal need of consumers in clothing is comfort and they look for good feel and comfort when they buy clothing and other textile materials. Clothing is very important in our life that we use every day to obtain physiological and psychological comfort and also to ensure physical conditions around our body suitable for survival. Therefore, it is extremely important for the survival of human beings and improvement of the quality of our life to have good understanding of the fundamentals of clothing comfort. From the viewpoint of the manufacturers of clothing and textile materials, understanding of clothing comfort has substantial financial implications in the effort to satisfy the needs and wants of consumers in order to obtain sustainable competitive advantages in modern consumer markets. Consumer always expects some additional functional qualities from the clothes they purchase. Clothing is manufactured in a wide range of thermal, tactile and physical properties to meet consumer needs. Depending on the nee. and expectations of the consumer's, the clothing and textile manufacturers provide wide range of options to enhance human comfort. For example, clothing made from blends and natural fibres are preferred to man-made fibres for all comfort attributes except smoothness or woven fabric are preferred to knits for smoothness, thickness and openness. To understand the basics of clothing comfort, sensory tools as well as the equipment’s to evaluate the comfort related characteristics of textile materials have been developed. Large number of studies has been carried out and many equipment are developed in the textile and clothing area such as mechanical, thermal and surface testing, so as to evaluate the related physical properties, but the body between measurement and the consumer feeling of comfort are still difficult to establish. Consumers want everything from the clothing, i.e. it should look good, feel good, perform well, said like their clothing to match with their chosen attitudes, roles and images. Consumers are now allowing touch, smell, intuition, and emotion to influence their decision on clothing selection more than their aesthetic sense. Asa result, great importance is being attributed to the wearing experience and thus comfort is being reinforced as a key parameter in clothing. It is also true that requirements of consumers on comfort changes with products and situations. Clearly, understanding and satisfying the needs of consumer towards clothing products are crucial for the long-term survival and growth of clothing and textile demand. Understanding and enhancement of clothing comfort is definitely one of the important issues.
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Park, Jae Ok, Jeong In Hwang, and Gyeong Eun Oh. "The Difference in the Service Fairness, Customer’s Participation Behavior, Relationship Quality and Relationship Performance by Consumer According to the Type of Clothing Store (Clothing Stores in Department Store versus Dongdaemun Fashion Town)." Advanced Materials Research 175-176 (January 2011): 1052–58. http://dx.doi.org/10.4028/www.scientific.net/amr.175-176.1052.
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The purpose of this study is to find out the difference in the service fairness, customer’s participation behavior, relationship quality and relationship performance perceived by consumer according to the type of clothing store (department store versus Dongdaemun Fashion Town). The subjects of the research were men and women in their 20s and 30s who were residing in Seoul and Gyeonggi-do and who had the experience of purchasing clothing product at department store or Dongdaemun Fashion Town. Data were collected through a questionnaire survey, and a total of 424 questionnaires were used for final analysis: 213 questionnaires from the consumers who used department store, plus 211 questionnaires from those who used Dongdaemun Fashion Town. The result of this research showed that there was significant difference in all of service fairness (procedure and outcome), customer’s participation behavior (emotional participation, information participation and physical participation), relationship quality (satisfaction and trust) and relationship performance (repurchase intention, and positive word-of-mouth) perceived by consumer, according to the type of clothing store (clothing stores in department store versus Dongdaemun Fashion Town). Especially, the consumers who used the clothing stores in department store showed better perception of all the service fairness, customer’s participation behavior, relationship quality and relationship outcome. It is considered, therefore, that clothing enterprises need to establish differentiated service strategy for consumer, through the improvement of store environment and the education of salesperson that can induce more comforTable and active purchasing activity of consumers who visit store.
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S., Azuah. "External Influences on Students’ Choice of Clothing in Takoradi Polytechnic." Journal of Economics and Behavioral Studies 6, no. 10 (October 30, 2014): 787–94. http://dx.doi.org/10.22610/jebs.v6i10.538.
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Clothing is an important factor in the interpretation of body image which affects the response behaviour of the beholder. A person’s appearance profoundly affects the way he or she is treated by others at home, social gathering, market, job area, office or school. Selecting clothing requires careful considerations. The purpose of the study was to find out external influences on students’ choice of clothing in Takoradi Polytechnic. The research design was descriptive. Questionnaires and focus group discussion guide were used. Departments of Fashion and Accounting participated with respondents chosen through stratified random sampling. Sample consisted of 207 with a total population of 699 students, 77 males and 130 females. Study revealed students dress casually for lectures instead of formally because casual wear could take any form. Male students’ were normally driven internally indicating individuality while female students were mostly externally directed. Both sexes would least choose clothing for warm relationship. The more individuals they were aware of their inner feelings, the more differentiation they exhibited in their choice of clothing. This is contrary to the general perception that students or the youth choice of clothing is socially driven. However, some external factors were also quite significant in students’ choices and should be given close attention if youth clothing are undesirable. This calls for continues education to streamline vital issues that are of significance to academic institutions and the African society as a whole.
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Diddi, Sonali, and Ruoh-Nan Yan. "Consumer Perceptions Related to Clothing Repair and Community Mending Events: A Circular Economy Perspective." Sustainability 11, no. 19 (September 26, 2019): 5306. http://dx.doi.org/10.3390/su11195306.
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While research focusing on clothing repair and community mending events as part of sustainable clothing consumption practices has been conducted in some developed European countries (e.g., the U.K. and the Netherlands), little research has examined consumer clothes mending/repairing behavior in a U.S. context. The purpose of this study was to explore U.S. consumers’ specific barriers and motivations to engage in clothing repair and their likelihood to participate in clothes mending and community mending events. An intercept survey approach was used to administer a questionnaire to participants who were attendees at three different events in a mid-sized city in Colorado, U.S. across a two-week time span. Data were collected from 254 participants. Path analysis was conducted to test four sets of hypotheses. The results suggested that consumers’ perceived barriers negatively influenced their mending frequency. Consumer’s perceived motivations positively influenced their attitudes toward mending, their mending frequency, and sustainable post-consumption clothing behaviors (SPCBs). Furthermore, participants’ attitudes toward mending, mending frequency, and their SPCBs positively influenced their intentions to mend clothes and to participate in community mending events. The current study advances the understanding of US consumers’ clothes mending behaviors and provides critical implications for local governments and education systems.
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Nayebzadeh, Shahnaz, and Maryam Jalaly. "Investigating Iranian female Muslim consumer impulse buying behaviour used as a form of retail therapy." Journal of Islamic Marketing 5, no. 2 (June 3, 2014): 302–20. http://dx.doi.org/10.1108/jima-05-2012-0029.
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Purpose – The purpose of this paper is to evaluate the nature of emotion, self-esteem and life satisfaction tendencies amongst Iranian Muslim consumers when making impulse purchases. Design/methodology/approach – Questionnaires were distributed amongst female Muslim participants at a shopping centre in Yazd, Iran – each of which were selected using cluster and random sampling methods. Data were analysed using descriptive statistics and structural equation modelling techniques, where LISREL software was used to measure the direct and indirect relationships between variables. Findings – Within the sample, there was a direct causal relationship between impulse buying tendencies, impulse buying behaviour and purchasing. Second, there was a negative relationship between self-esteem and life-satisfaction within impulse buying tendencies. Finally, a positive relationship exists between emotion and impulse buying tendencies, which elicits impulse buying behaviour culminating in purchases. Emotion drives these consumers towards dissonance-reducing behaviour, which mediates low self-esteem and life satisfaction – through consumerism as a form of retail therapy. Some of the items purchased on impulse, that fulfilled this role, were hijabs (headscarves) and mantos (a type of tunic/shirt-dress/coat common in Iran). Research limitations/implications – The hijab is worn by Muslim females across the globe. However, the manto is an item of clothing worn almost exclusively by Iranian females. Therefore, it is likely that Muslim females in different geographies may exhibit similar behavioural traits, but their consumption patterns would substitute this item with a different one, such as an abaya or jilbab, for example. Originality/value – Whilst the notion of retail therapy is widely understood, the novel contribution of this study lies in highlighting that the purchase of clothing such as hijabs and mantos by Iranian Muslim females is not just driven by rational and emotional decision-making seeking to fulfil religious obligations. There are cases where these religious artefacts are used to raise feelings of self-esteem and life satisfaction within the same individuals.
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Becker-Leifhold, Carolin, and Anja-Lisa Hirscher. "Fashion Libraries as a Means for Sustainability Education—An Exploratory Case Study of Adolescents’ Consumer Culture." Journal of Education for Sustainable Development 13, no. 2 (September 2019): 129–51. http://dx.doi.org/10.1177/0973408219872080.
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Adolescents often do not consider sustainability in their consumption behaviours. Sustainability issues are challenging to communicate through course content alone. Against this background, the concept of fashion libraries (FLs) was introduced to adolescents at a non-denominational school in a small German city. The purpose was to explore whether the students’ attitudes would change over time in response to distinct interventions and project-based learning, such as the foundation of an FL, upcycling workshops and lectures on sustainability. The sample comprised 10 female adolescents in the age between 13 and 16 years, who volunteered to participate in the clothing library project. An exploratory mixed-methods approach, including a questionnaire, two interventions and pre-and post-intervention in-depth interviews, was utilized. The findings hint at an incremental change in the students’ attitudes towards an appreciation of garments and a change in behaviour. They started to reflect their behaviour and consequently reduced the frequency and quantity of their clothing purchases. To the best of the authors’ knowledge, this is the first article in which an FL was founded to investigate the consumption behaviour of adolescents.
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Laitala, Kirsi, and Ingun Grimstad Klepp. "Care and Production of Clothing in Norwegian Homes: Environmental Implications of Mending and Making Practices." Sustainability 10, no. 8 (August 15, 2018): 2899. http://dx.doi.org/10.3390/su10082899.
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Mending, re-design, and altering are alternatives for prolonging the use period of clothing. It is a common assumption that nobody mends clothing anymore in Western societies. This paper studies Norwegian consumers’ clothing mending and making practices. We ask how common the different mending and making activities are, has this changed during the past several years, who are the clothing menders and makers, and further, are these practices related to consumers’ environmental opinions? We build on three quantitative surveys in Norway from 2010, 2011, and 2017. Many consumers do mend their clothing at least occasionally, especially the simpler tasks, such as sewing on a button and fixing an unravelled seam. Women and the elderly are more active in making and mending, whereas the young are bit more likely to make something new out of old clothing. The mending activities were correlated with respondents’ environmental opinions. Mending clothes is more common than is usually assumed. Knowledge of current practices and barriers for clothing mending enables us to recommend measures that can potentially increase the use time of clothing. These results can be beneficial in clothing design, home economics, and crafts education as well as understanding consumer behavior and making policies that aim at environmental improvements within clothing consumption.
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Michie, Elsie B. "DRESSING UP: HARDY’S TESS OF THE D’URBERVILLES AND OLIPHANT’S PHOEBE JUNIOR." Victorian Literature and Culture 30, no. 1 (March 2002): 305–23. http://dx.doi.org/10.1017/s1060150302301153.
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THE ANXIETY ABOUT BEING ill- or well-dressed that Margaret Oliphant evokes so vividly in this passage was particularly acute in the last half of the nineteenth century when changes in the clothes people wore reflected increasing class mobility. With the growth of a ready-to-wear clothing industry that made it more and more difficult to distinguish the bourgeoisie from the lower echelons of society, “dress became,” as Charles Blanc argued in 1872, “an image of the rapid movement that carries away the world” (qtd. in Benjamin 74). Alongside and as a result of this democratization of dress, a backlash occurred in which subtleties of dress became a means of reinforcing the very class distinctions that seemed to be vanishing in the late nineteenth century. As Rudolph von Jhering argued in 1869, “Fashion is the barrier — continually raised anew because continually torn down — by which the fashionable world seeks to segregate itself from the middle region of society” (qtd. in Benjamin 74). In Tess of the d’Urbervilles and Phoebe Junior, Thomas Hardy and Oliphant use fashion to explore the freedoms and limitations of late nineteenth- century class mobility by telling the story of heroines who are able, in part through education, to separate themselves from their lower-class roots, a separation that is marked in each case by a change in attire.
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Cuplinskas, Indre. "National and Rational Dress: Catholics Debate Female Fashion in Lithuania, 1920s–1930s." Church History 88, no. 3 (September 2019): 696–719. http://dx.doi.org/10.1017/s0009640719001793.
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The debates about female fashion in the new Republic of Lithuania in the 1920s and 1930s saw papal representatives, bishops, leading public intellectuals, and members of Catholic youth movements argue about deep décolletés and short skirts. In this predominantly Catholic country, objections made against modern fashion may initially look like a conservative stand against modern developments. Studying more closely the debate around women's fashion as it developed in a particular subset of the Catholic population in Lithuania—educated youth in the Ateitis Catholic student association, this article examines the interconnected arguments that were woven together to evaluate what women should wear in interwar Lithuania and shows that Catholics in this northeastern European country aimed to create a modern national and rational woman. At issue were not just Catholic moral norms but also national identity and the challenges posed by mass consumer culture. The new ideal being proposed was a modern Catholic female intelligentsia, a gender ideal that embraced the opportunities offered in the first decades of the twentieth century, such as suffrage, education, urban living, more active participation in civic life, while retaining more conservative moral norms, questioning consumer culture, and debating woman's nature and mission.
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Singh, Dr Trilok Pratap. "Consumer Perception about Selected Aspects of Global and Local Brands." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 5 (April 11, 2021): 761–75. http://dx.doi.org/10.17762/turcomat.v12i5.1482.
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The aim of this paper is to examine the relationship between consumer brand equity (CBE). This work examines the gaps between global and local brands in the Indian market. Attitudes towards items around the world and the casual clothing brand of the Indian market are being investigated. Brand equity, consisting of brand identity, impact on the perception of consumer products regardless of age (people, inclination to local brands, personal experience, costs, advertising, sponsorships and endorsements) are recognized. A total of 255 students took part in the survey. This research shows that Indian consumers perceive global and local brands differently based on brand meaning.
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Evans, Rachel. "Leopard in kitten heels: The politics of Theresa May’s sartorial choices." Clothing Cultures 6, no. 2 (June 1, 2019): 199–213. http://dx.doi.org/10.1386/cc_00012_1.
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This article discusses the clothing choices of Theresa May as a female Member of Parliament (MP) and as the second woman prime minister of Great Britain. A Conservative MP since 1997 with a conservative background growing up a Vicar’s daughter and grammar school education, Mrs May’s sartorial choices have evolved to conform with an understanding of female MP’s as proxy men and to reflect British national dress as defined by tradition. However, within this conservative persona, a discordant note is struck by her choice of shoes. Not always neutral, in this article, her choice of fabric is examined as a form of ‘everyday resistance’. Compromised as these choices are, her choice of leopard print kitten heels is suggested as a form of subaltern resistance.
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Ермаков, Александр, Aleksandr Ermakov, Людмила Сильчева, and Lyudmila Silcheva. "Methodology of Creativity as Applied to Higher Professional Education: Fashion Industry Personnel Training." Universities for Tourism and Service Association Bulletin 8, no. 1 (January 31, 2014): 55–61. http://dx.doi.org/10.12737/2673.
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The article suggests that professional training of highly qualified personnel for the fashion and beauty
industry should take into account a comprehensive study of the methodology of creativity in a range of
areas that would-be specialists can be engaged in. The methodology of creativity is also implemented in the
creation of fashionable clothing designs and the processes of their establishment in the fashion industry. The
authors consider it plausible to teach disciplines focusing on consumer modeling and finding entrepreneurial
comprehensive solutions to organizational and economic problems typical of the fashion industry.
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Röschenthaler, Ute. "DRESSED IN PHOTOGRAPHS: BETWEEN UNIFORMIZATION, SELF-ENHANCEMENT AND THE PROMOTION OF STARS AND LEADERS IN BAMAKO." Africa 85, no. 4 (November 2015): 697–721. http://dx.doi.org/10.1017/s0001972015000546.
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ABSTRACTMost literature on cloth focuses on its capacity as a medium of identity construction in relation to politics, economy, ethnicity, age and gender. As such, the equalizing properties of uniforms are often contrasted with the creation of individual styles of dress. This article discusses a further dimension in the complexity of the meanings of clothing: it explores the history, uses and local meanings of fabrics on which photographs of public personalities are printed in Bamako. In Bamako in the 2000s, entrepreneurs from different sectors of society, such as politics, religion, media, art, education and commerce, rediscovered this type of cloth as a business opportunity. They have produced decorated fancy textiles for events where large, heterogeneous groups of people participate most often, and where they multiply the image printed on their clothing. Some of these personalities distribute the cloth as promotional gifts, while others make their fans and followers purchase fabrics as evidence of their admiration. The uniforms decorated with photographs reflect a tendency towards asymmetrical relationships between the owners of the dresses and the personality depicted on them. Some of these relationships even encourage individual styles that transgress the uniform character of the dresses.
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Varea, Valeria, Gustavo González-Calvo, and David Hortigüela Alcalá. "The influence of consumerism on Spanish physical education teachers." European Physical Education Review 25, no. 4 (July 18, 2018): 949–63. http://dx.doi.org/10.1177/1356336x18789196.
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Consumer culture and neoliberalism have significantly influenced contemporary globalised, Western(ised) and highly visual societies. These influences have also infiltrated physical education settings, contributing to market-driven surveillance of physical education teachers’ physical appearance. This paper examines the reflections of a group of physical education teachers working at the primary and secondary levels in Spain concerning subjectivities of bodies and professional practices. It draws on semi-structured interview data and the Foucauldian concepts of Panopticon and surveillance to explore the ways in which the participants were influenced by the market and neoliberalism. The results of the study invite us to reflect on how images and messages from media may promote certain expectations for physical education teachers concerning physical appearance, dress and sports supplements consumption. The findings have implications for teacher education and the preparation of physical education teachers to resist dominant discourses promoted by the media.
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Kwon, Yoon-Hee. "Working Women's Perceptions of Brand-Name Apparel in Enhancement of Their Occupational Attributes." Perceptual and Motor Skills 79, no. 2 (October 1994): 827–32. http://dx.doi.org/10.2466/pms.1994.79.2.827.
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The major objectives were (1) to explore working women's perceptions of various apparel brands in the enhancement of their self-perceptions of occupational attributes, (2) to investigate the relationships between working women's self-perceptions of occupational attributes and the perception of each apparel brand image, and (3) to assess the effects of selected consumer variables of working women (clothing interest, age, education, and occupation) on their perceptions of brand-name apparel. The data from 81 working women showed that the well-known apparel brands generally enhanced their occupational attributes. Anne Klein was perceived most positively for enhancement of all the occupational attributes, while Junior House Collectibles was perceived as lowest in enhancement of those attributes. Evan Picone was rated highest in relation to subjects' clothing interest and was perceived most effective in enhancing the subjects' occupational attributes.
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Lionço, Andréia, Ivano Ribeiro, Jerry Adriani Johann, and Geysler Rogis Flor Bertolini. "Young Brazilians' purchase intention towards jeans made of Tencel fibers." Revista Brasileira de Marketing 18, no. 3 (December 27, 2019): 148–77. http://dx.doi.org/10.5585/remark.v18i3.16370.
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Purpose: This study aims to investigate the attitudes, perceptions and behavioral intentions of young Brazilian customers regarding the purchase of clothing made of environmentally sustainable fabrics, particularly denim produced with cotton and the addition of Tencel® in its composition.Method: A self-administered questionnaire was supplied to 252 undergraduate students of the course Applied Social Sciences from two universities. The data were analyzed using the statistical method of structural equation modeling.Findings: The results showed that the consumer knowledge, perceived effectiveness and personal relevance affect the attitude and subjective norm, to a greater or lesser degree. However, they do not affect the perceived behavioral control.Originality/value: The study shows a synthesis of elements that can assist academic researchers and marketing practitioners in decoding the factors that influence young Brazilian consumers towards the purchase of environmentally sustainable apparel and textiles.Theoretical contributions: This study contributes to understanding the complex relations among the variables such as consumer knowledge, perceived consumer effectiveness and perceived personal relevance and, according to the TPB, the three independent determinants of behavioral intention, namely attitude, subjective norm and perceived behavioral control.Practical contributions: These results point out that, in addition to the investment in environmental education made by educators and institutions, producers should invest in better communication strategies in order to enable these consumers to improve their knowledge of ecologically sustainable clothing options and thus increase their purchase intentions of such products, contributing to the preservation and improvement of the environment.
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Bhatt, Dipti, Jillian Silverman, and Marsha A. Dickson. "Consumer interest in upcycling techniques and purchasing upcycled clothing as an approach to reducing textile waste." International Journal of Fashion Design, Technology and Education 12, no. 1 (October 16, 2018): 118–28. http://dx.doi.org/10.1080/17543266.2018.1534001.
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Erden. "The New Religion-Based Work Ethic and Cultural Consumption Patterns of Religiously Conservative Groups in Turkey." Religions 10, no. 10 (September 20, 2019): 541. http://dx.doi.org/10.3390/rel10100541.
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This study discusses two religious elements of culture emerging within various religiously conservative groups in Turkey. The first is concerned with the building of a religious work ethic, framing work life with Islamic morals and norms. The second involves religiously oriented consumption patterns among these groups, which generate a faith-driven dimension of culture in capitalist consumer society. The study deals with how and why these two religious-cultural dimensions arose, and what forms they take in contemporary Turkey. These forms operate in the background of dress and fashion concerns of the aforesaid groups, influencing clothing styles and consumption patterns, as well as being linked to the capitalist-Islamic work ethic. The study demonstrates how consumption styles have changed in line with transformations in the class structure of the groups in question. It examines the extent to which, with the development of new religious ethic and consumption styles compatible with capitalist economic order, interpretations of Islam have shaped and organized the economic and cultural fields in Turkey. We argue that there is a mutually formative relationship between economy, religion, and culture. In that relationship, religion, which paves the way for forming a class-based religious perspective in keeping with a capitalist system, undertakes an active role in shaping an economic sphere and cultural activities in everyday life.
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Pei, Jie, Jintu Fan, and Susan P. Ashdown. "A novel optimization approach to minimize aggregate-fit-loss for improved breast sizing." Textile Research Journal 90, no. 15-16 (January 24, 2020): 1823–36. http://dx.doi.org/10.1177/0040517519901318.
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Ready-to-wear clothing is typically based on the body-shape of human fit models that an apparel company hires. The body-shape difference between a consumer and the fit model of their size results in fit-loss of a certain degree. Aggregate-fit-loss is a concept attempting to quantify and estimate the accumulative fit-loss that a population may encounter. This paper reports on a novel method that minimizes the aggregate-fit-loss of a sizing system for bras, through shape categorization and optimized selection of prototypes (which can be regarded as the most appropriate fit models, or standard dress forms) for the categorized groups. A fit-loss function was introduced that calculates the dissimilarity between any two three-dimensional body scans, via pointwise comparisons of the point-to-origin distances of 9000 points on the scan surface. The within-group aggregate-fit-loss is minimized by an algorithm that returns the optimal prototype for the group. The overall aggregate-fit-loss is reduced by breast shape categorization based on the dissimilarities between the scans. Finally, the constraint of band sizes was brought into the categorization to provide a more feasible solution for improved bra sizing. The findings of this study can also contribute to the optimization of sizing systems for other apparel products.
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Fischer, Daniel, Tina Böhme, and Sonja Maria Geiger. "Measuring young consumers’ sustainable consumption behavior: development and validation of the YCSCB scale." Young Consumers 18, no. 3 (August 21, 2017): 312–26. http://dx.doi.org/10.1108/yc-03-2017-00671.
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Purpose Promoting sustainable consumption among young consumers has become a key priority on the research agenda in such different fields as education for sustainable development, environmental psychology and consumer policy. Progress in this field has been hampered by a lack of sophisticated research instruments capable of measuring consumption behaviors that are relevant both in terms of their sustainability impacts and their suitability for teenagers. This study aims to address this research gap and presents a scale for young consumers’ sustainable consumption behaviors (YCSCB) in the areas of food and clothing. Design/methodology/approach The scale was developed in a two-step, mixed-methods approach. In an initial qualitative interview study, the actual behaviors of theoretically selected young consumers (n = 8) were identified with regard to acquiring, using and disposing of consumer goods in the areas of food and clothing. The YCSCB scale was constructed using the findings of this qualitative study and then validated in a subsequent quantitative study (n = 155). Findings The YCSCB scale is a valid and reliable scale to measure young consumers’ sustainable consumption behavior in the areas of food (n = 14 items) and clothing (n = 13 items). Originality/value The findings of this research provide a twofold contribution to advancing research on YCSCB. Firstly, it presents a consolidated scale that is explicitly constructed for teenagers and their consumption contexts. Secondly, it proposes a heuristic for developing more sophisticated measurements of SCB among young consumers that would allow a comparison between studies, is focused on behaviors (instead of confounding behaviors with intentions, attitudes or values) and is impact-oriented in terms of sustainability relevance.
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KERPICS, JUDIT. "“WHAT FOREIGN FASHION MAGAZINES ARE NOT ABLE TO GIVE” THE POLITICALLY MOTIVATED LANGUAGE OF FASHION IN THE MAGAZINE NŐVILÁG IN 1859–1860." Hungarian Studies 33, no. 2 (December 2019): 217–33. http://dx.doi.org/10.1556/044.2019.33.2.2.
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In the turn of the 1850’s and 1860’s a topic – which generated serious disputes in the reform era – flamed again in Hungary: it was the national clothing. With the slackening political rigour, the traditional Hungarian dress as a symbol of national togetherness was on the agenda yet again in Hungarian-language fashion magazines of Pest.The Nővilág [Woman’s World] edited by János Vajda aimed to work on women’s aesthetical education since the start of the magazine in 1857. The column named Original Fashion Report was written by the leader contributor of the magazine Júlia Jósika, who has been corresponded up to date French and Belgian fashion from Brussels. Popularity of her articles was unbroken until 1860. The Original Fashion Report in this name was published for the last time in the february of 1860; then the column was renamed, and of results of a slow process until the end of the year Júlia Jósika’s fashion reports frayed from the Nővilág. Her place was taken by a young writer with increasing publicity, Lenke Bajza, who made a stand for national fashion. She – likewise Júlia Jósika – worked for the magazine as fictionist and fashion professional.This change can be associated not with aesthetical but political decisions. Because of a delicate international political situation in the year 1859 Hungarian revisionists started to hope again in a new revolution for independence from Austria. With a press being stricktly supervised by the police, traditional Hungarian fashion became part of the language of national solidarity.In my paper I will confer the competition of French fashion and traditional Hungarian clothing through Júlia Jósika’s and Lenke Bajza’s confronting fashion reports and the alteration of Nővilág in the context of the politically charged alternative language of clothing.
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Lang, Chunmin, and Cosette M. Joyner Armstrong. "Fashion leadership and intention toward clothing product-service retail models." Journal of Fashion Marketing and Management: An International Journal 22, no. 4 (September 10, 2018): 571–87. http://dx.doi.org/10.1108/jfmm-12-2017-0142.
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Purpose The purpose of this paper is to identify whether fashion leadership is an obstacle or catalyst to consumers’ purchasing intention in sustainable clothing product-service systems (CPSS), which include sale of redesigned clothing, clothing repair/alteration service, clothing renting, clothing swapping and style consultancy service. Design/methodology/approach The present study examined the causal relationship between fashion leadership and intentions to engage in CPSS. By applying the theory of planned behavior (TPB), this study also considered self-interest and social values in consumers’ intention to adopt CPSS. A series of multiple regression analyses and structural equation modeling were conducted on data collected from 431 females in the USA through an online survey. Findings A significantly positive influence of fashion leadership on consumers’ intention to engage in each CPSS retail model was found; and demographics, including age, income and education have moderating influences on these relationships. Furthermore, the results also confirmed positive relationships between fashion leadership with attitude and subjective norms as well as overall intention to adopt CPSS. Several implications related to the present study were discussed. Originality/value This study is the first of its kind in several aspects; first, affirming the argument that fashion need not contradict sustainability; second, extending TPB model by adopting fashion leadership as the external factor; third, providing new CPSS retail models advocating less material consumption by increasing product longevity and utilizing intangible services. Current studies mainly focus on the synthesis of general benefits of product-service systems (PSS) and how PSS are operated. Existing studies on CPSS primarily focus on consumer preferences and motivations in only a few exploratory qualitative studies. This is the first time that a quantitative study has been conducted to determine the interrelationship between the individual personal characteristic, fashion leadership and the intention to adopt PSS in the clothing industry.
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Howard, Erica. "School Bans on the Wearing of Religious Symbols: Examining the Implications of Recent Case Law from the UK." Religion & Human Rights 4, no. 1 (2009): 7–24. http://dx.doi.org/10.1163/187103209x440182.
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AbstractThis article examines school bans on the wearing of religious symbols and starts with a discussion of the arguments for the imposition of a ban and the counter arguments against these. The question whether a ban on the wearing of religious clothing in schools is a violation of the right to manifest one's religion as guaranteed by Article 9 of the European Convention for the Protection of Human Rights and Fundamental Freedoms (ECHR) is analyzed using the case law of the European Court of Human Rights and of the English courts in relation to such bans in education. The cases appear to suggest that such bans can be considered an interference with the right to manifest one's religion under Article 9(1), but that these bans can be justified under Article 9(2) in certain circumstances. Two important considerations in the decision of the courts are the way decisions to ban certain forms of religious dress are made and whether alternative ways of manifesting the religion are available.
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Пташкина, Г. М., О. В. Кузнецова, and В. А. Степанов. "Novice Craft and Technology Teachers’ Competence Formation through Research Activities." Психолого-педагогический поиск, no. 2(58) (July 9, 2021): 78–91. http://dx.doi.org/10.37724/rsu.2021.58.2.007.
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В статье раскрыта роль предмета «Технология» для школьников и студентов не только в формировании соответствующих навыков и умений в области материаловедения, трехмерного проектирования и технологий изготовления женской одежды, но и развития творческих способностей и активности. Описаны процессы воссоздания древнерусского исторического костюма; поиска и освоения новых материалов (домотканый лен), технологии шитья и порядок сборки (соединения) деталей; конструирования платья из коллекции красивой женской одежды «Рязанская акварель» для различных возрастных групп; последовательность процессов и технология, включая инструменты и приспособления (набивная доска, молоток и др.) художественной обработки тканей набойкой. Представлены результаты деятельности студентов — будущих учителей, обучающихся по направлению «Педагогическое образование» (профиль «Технология и физика»), по реконструкции и изготовлению древнерусского женского костюма Старой Рязани; конструированию нарядного женского платья из коллекции «Рязанский аквариум»; художественной обработке (набойкой) тканей и изделий из них; использованию «бросовых» (бумага, фольга, картон, пластиковая и стеклянная тара) конструкционных материалов для декоративно-прикладного творчества. Приведены фрагменты тканей и платьев, изготовленных студентами. Сформированные у студентов компетенции в области материаловедения, трехмерного проектирования и технологий изготовления женской одежды могут быть успешно использованы ими в будущей педагогической деятельности в школе при организации образовательного процесса по технологии швейного дела, кружков и внеурочной деятельности, а также осуществлении исследовательских проектов с одаренными учащимися. The article treats the craft and technology education curriculum in secondary and higher education institutions. It treats the role of the subject both in the development of creative abilities and in the formation of skills required for 3d-modelling, women’s clothes designing. The article describes the process of creating old-Russian historical costumes, the process of searching for new materials (homespun linen) the technology of modelling, designing, and sewing of articles from the collection of female clothing “Ryazan aquarelle” for different age groups, tools and equipment (wooden board, hammer, etc.) required for hammer printing. The article presents old-Russian traditional women’s clothing (Old Ryazan) made by students, novice Craft, Technology and Physics teachers. It also presents a dress form the “Ryazan aquarium” collection. It deals with hammer printing and the use of such materials as paper, foil, cardboard, plastic and glass for art and craft activities. It presents fabrics and clothing made by students. Students’ competencies of 3d-modelling, women’s clothes designing and their knowledge of fabrics and materials can be successfully used in classroom activities, extracurricular activities and research work with gifted students.
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Praveen Paul, J. "Buying Behaviour of Adult Women on Key Factors Influencing Their Purchasing of Fashion Clothing." Asian Journal of Managerial Science 8, no. 2 (May 5, 2019): 79–88. http://dx.doi.org/10.51983/ajms-2019.8.2.1547.
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The apparel market in India is swiftly developing with a change in consumer tastes towards branded apparel. Indian apparel consumers have become highly brand conscious. The focus of this research was on women apparel buyers because women are becoming increasingly independent in making their choices due to their increased education levels, increased purchasing power, their relative freedom from parental or spouse intervention in exercising their shopping style. The main objective of the research was to find out if there was any significant difference on the overall shopping experience of apparels among and within the different groups of women respondents with respect certain demographical aspects such as age, education level, occupation, marital status, frequency of purchase and perceptual aspects such as perceived store atmosphere and perceived brand image that may influence the overall shopping experience of women apparel buyers are examined. In order to examine and compare the group differences between the respondents, a univariate GLM was used and to find where the differences lie between the individual groups, Fisher’s Least Significant Difference (LSD) post hoc test was carried out using IMB® SPSS Statistics®. It was found from the analysis that there is be a significant difference in the satisfaction among different age groups of women on the overall shopping experience of apparels buying and it was also found that there is be a significant difference on shopping experience among women in different professions.The findings of this research can be strategically implemented into apparel marketing scheme by apparel manufacturers and retailers.
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ADHIKARI, HARASANKAR. "Why So Much Sexual Violence Against Women In Globalized India?" Gender Studies 13, no. 1 (December 1, 2014): 201–7. http://dx.doi.org/10.1515/genst-2015-0014.
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Abstract This paper attempts to discuss the causes of violence against women in India in relation to their body-revealing dress and conditional consent to sexual relations. Historically, women in Indian society have been victims of gender practices under the typical patriarchy. Culturally, women are treated as sex objects and their status is bounded within the periphery of feminine role-relations as housekeepers and pro-creators of generation. Women's education and participation in the workforce are not bringing with them the expected changes in gender stereotyped-ness. Even the work done on gender justice and women's human rights has failed to establish their status as anything more than sex objects. The rampant sexual violence against women is a reminder that the problem is deeply rooted in Indian society. In such a situation we may not be able to avoid considering the responsibility of women. Their body-revealing clothing and conditional consent to sexual relation are significant in provoking men into treating them as sex objects. So we should think about how to bring about a change in gender practices and this should start in each and every family. The family as a correctional institution should teach its offspring about gender equality and their behavior and attitude towards gender should regard the physical and physiological differences between the sexes as minor. This might perhaps be a step towards reducing violence against women.
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Šramková, Marianna, and Mária Sirotiaková. "Consumer Behaviour of Generation Z in the Context of Dual Quality of Daily Consumption Products on EU market." SHS Web of Conferences 92 (2021): 06038. http://dx.doi.org/10.1051/shsconf/20219206038.
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Research background: The paper focuses on the issue of dual quality of daily consumption products through the lens of the Z generation. Z generation is a generation of people born between years of 1997-2012, a generation that will become the main purchasing power in a few years. Purpose of the article: The purpose of the research was to explore the possibility whether the information on dual product quality affects the consumer behaviour of members of Z generation and if so, to what extent and at what type of products. Methods: Main method to receive necessary data for analyse was a questionnaire and its statistical evaluation given hypothesis. The research was carried out in the form of a survey consisted of 227 consumers. Findings & Value added: The results show that 85% of them had dual quality information, perceived this issue as a serious problem, and the majority wants to be informed more about this issue. More than half of the Z generation had changed their consumer behaviour as a result of information about the dual quality of goods on market of European Union, especially women with higher education and the Z generation living in rural areas. Research confirmed that the change in behaviour mainly concerns non-food products such as cosmetics and clothing.
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BRAIDE, O. O. "STYLISTIC FEATURES OF CONTEMPORARY ADIRE IN NIGERIAN TEXTILE PRACTICE." Journal of Humanities, Social Science and Creative Arts 11, no. 1 (November 22, 2017): 106–18. http://dx.doi.org/10.51406/jhssca.v11i1.1698.
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With the whole lot of innovation the adire textile is going through, the indigenous craft still maintained and retained its cultural values among its various users most especially the Yoruba people. The paper therefore examines the styles and forms of contemporary adire in Nigeria, its distribution and entrepreneurship. Of further interest is the wide gamut of other product which Kampala technique images have been adapted. From clothing to postcard and house hold decoration items. Examination of contemporary adire and its mellowed design, ease of production and recent acceptance as wearable fashion material and other uses, indicate the diverse direction that traditional art forms may take as it enters the international market, The paper deduced that the different innovations that have taken place in the traditional textile craft is as a result of the formal education been acquired by the very few 7.4% of new generation producers of adire and this innovations has in one way or the other improve the patronage of adire and the calibre of its users. It has also transformed adire into ceremonial attire, other than the usual knockabout. It highlights the differences in the patterning methods of the cloth and also the preference choice of users. The study discovered that adire can play a dual role of a commodity and a gift because of its new variety of uses among the customers, from dress to house hold materials and souvenir.
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SHAFIE, SHARIFAH BINTI, Arasinah Kamis, and Muhamad Firdaus Ramli. "Sustainability of Fashion Apparel Toward Environmental Well-Being and Sustainable Development." Journal of Vocational Education Studies 4, no. 1 (May 31, 2021): 60. http://dx.doi.org/10.12928/joves.v4i1.3638.
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This paper will look into the agenda of the United Nations (UN) for the planned global, social and environmental progression in Sustainable Development Goals (SDGs), especially goals on the quality of education and responsible consumption and production. The combination of these two goals touched on quality education in the field of fashion and also fostered a responsible attitude among producers and consumers. Hence, educators, designers and manufacturers need to ensure the process and production of eco-friendly products do not harm consumers and nature while reducing the amount of waste. Responsibilities of the manufacturers are in terms of producing and adopting sustainable methods in production of textile and clothing products. Furthermore, consumer attitudes and behaviors are also very influential in utilizing of textile products considering the environmental sustainability aspects. In this study, critical review of relevant literature will be conducted. In the context of education for fashion conservation, it is important to raise awareness on the responsibilities of educators, students, consumers and producers on the importance of conserving the environment for future generations. All parties need to play their role in realizing the aspirations of the SDGs agenda. This aspiration can be achieved in an integrated manner through a combination of sustainable practices, positive attitudes and behaviors.
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Panikkassery, Anushree S. "Impact of Out of Pocket Health Expenditure on Consumption Pattern of Below Poverty Line Households in India." Millennial Asia 11, no. 1 (March 6, 2020): 27–53. http://dx.doi.org/10.1177/0976399619900608.
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Financial burden from health expenditure is a serious cause of concern for low-income and developing countries. Studies have shown that low public investment in health, lack of adequate safety net mechanisms and poor quality of public health system in these countries are few basic grounds for placing high financial burden on people. In order to make both ends meet during illness, poor people resort to various alternative means. One of the popular strategies adopted is to reduce or reallocate the consumption bundle, so as to meet the medical expenditure. The impact of out of pocket (OOP) health expenditure on the consumer expenditure has immediate and direct impact especially among the poor sections of the society. This article aims to study the impact of out of pocket health expenditure on the constituents of consumer expenditure and how the composition of consumer expenditure differs with the levels of out of pocket expenditure among different consumption quintiles. The study uses IHDS household level survey data for the year 2011–2012. A mean comparison test is carried out to check whether significant difference exists in the consumption bundles of households with and without medical expenditure. A system of Engel curves is estimated with seemingly unrelated regression equation (SURE) to study the impact of out of pocket medical expenses on the consumption bundle. The results show that there exists significant difference in the share of different consumption items in the consumption bundles of households with and without out of pocket expenditure. Despite having larger share for food expenditure, poor households tend to protect the consumption of food share in the bundle. Compensation for rise in medical expenses is reflected in the reduced share of non-food expenditure items like fuel, education, entertainment, clothing and footwear. With high share of out of pocket expenditure, poor households in the states with high public health expenditure mainly reduced their education expenditure whereas consumption of most of the non-food items were reduced by poor households in low public health expenditure states.
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Abeysundara, Prabath K., Nilanga Nishad, Karthiha Balendran, Manod Pabasara, Poornima K. Bandara, Narmada M. Perera, Heshani De Silva, Shamila De Silva, Maheswaran Umakanth, and Prasantha Wijesinghe. "Should male doctors in Sri Lanka wear a necktie to be recognized and respected?" Journal of Infection in Developing Countries 13, no. 05 (May 31, 2019): 445–48. http://dx.doi.org/10.3855/jidc.11211.
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Introduction: European cultural norms have influenced physicians’ attire in Sri Lanka. The necktie is one such item of clothing which is worn to be recognized and respected as professionals. This study was carried out to assess the perceptions of doctors and patients towards male doctors wearing neckties while providing patient care.
Methododology: A descriptive cross-sectional study was carried out at the National Hospital of Sri Lanka. An interviewer-administered questionnaire was used to collect data from doctors and patients.
Results: The study included 105 doctors (57% males) and 333 patients (54% males). Mean ages of the doctors and patients were 37 years (95% C.I. 36-39) and 47 years (95% C.I. 45-49) respectively. Sixty-nine percent of the patients had completed secondary education or above. None of the patients were aware of the risk of spreading infections by wearing a necktie. Of the 41% of doctors who thought it was unnecessary to wear a necktie, 95% believed the necktie can spread infections. Ninety-five percent of patients believed doctors should wear neckties to be identified and respected and to maintain trustworthiness.
Conclusions: None of the patients were aware of the possible risk of spreading infections by wearing a necktie, while most of the doctors who thought neckties were unnecessary also believed neckties can spread infections. Almost all patients thought that doctors should wear a necktie to be recognized and respected. Therefore, implementing a change in dress policy for doctors is a challenging task in Sri Lanka.
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Martínez-García, María-Lindsay, and Carmen-María Fernández-García. "‘How should a princess dress if she has no clothing?’: five-year-old children debate feminist stories (‘¿Cómo quiere que se vista como una princesa si no tiene vestidos?’: los niños y niñas de cinco años de edad discuten sobre los cuentos feministas)." Journal for the Study of Education and Development 44, no. 3 (January 11, 2021): 719–54. http://dx.doi.org/10.1080/02103702.2020.1857996.
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Kuipers, Giselinde, Thomas Franssen, and Sylvia Holla. "Clouded judgments? Aesthetics, morality and everyday life in early 21st century culture." European Journal of Cultural Studies 22, no. 4 (July 29, 2019): 383–98. http://dx.doi.org/10.1177/1367549419861634.
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This special issue investigates the relationship between aesthetics and morality. How do the good and the beautiful, the bad and the ugly, happen in everyday life? How do these ‘orders of worth’ interact? Do they reinforce each other? What happens when they contradict one another? Does one order typically trump the other? Five contributions, from Israel, Italy and the Netherlands, scrutinize different sites where both aesthetics – the continuum of evaluations from beautiful to ugly – and morality – evaluations about good and evil, right and wrong – have a strong presence. The contributions zoom in on everyday cultural consumption, where people create, seek out and discuss ‘good’ food, clothing, films and architecture, and professional situations where people look for ‘good’ jobs, want to work in ‘good’ work spaces and aim to be a ‘good’ worker. Integrating insights from cultural studies, sociology, valuation studies and science and technology studies, this special issue shows, first, how judgments of aesthetic and moral value are central to the fabric of social life – from the smallest level of everyday interactions to the large scale of economic relations and power im/balances. Second, these valuations often clash, blend and blur. This blurring and blending enables the drawing of social boundaries, the consolidation of identities and the shaping of selves. But it also allows for seduction, manipulation and obfuscation of power dynamics. Third, the contributions show that in contemporary post-Fordist, meritocratic consumer societies, beauty and morality are increasingly entangled with economic and political logics, leading to new social struggles and new forms of alienation and exploitation.
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Muñoz-Leiva, Francisco, María Eugenia Rodríguez López, Francisco Liebana-Cabanillas, and Sérgio Moro. "Past, present, and future research on self-service merchandising: a co-word and text mining approach." European Journal of Marketing 55, no. 8 (May 21, 2021): 2269–307. http://dx.doi.org/10.1108/ejm-02-2019-0179.
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Purpose This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network analyses. Taking a text mining approach, this study used topic modeling to identify a set of coherent topics characterized by the keywords of the articles. Findings This study identified the following merchandising-related themes: branding, retail, consumer, behavior, modeling, textile and clothing industry and visual merchandising. Although visual merchandising was the first type of merchandising to be used in-store, only recently has it become an emerging topic in the academic literature. There has been a further trend over the past decade to understand the adoption of simulation technology, such as computer-aided design, particularly in supply chain management in the clothing industry. These and other findings contribute to the discussion of the merchandising concept, approached from an evolutionary perspective. Research limitations/implications The conclusions of this study hold implications at the intersection of merchandising, sectors, new technologies, research methodologies and merchandising-practitioner education. Research trends suggest that, in the future, virtual reality and augmented reality using neuroscientific methods will be applied to the e-merchandising context. Practical implications The different dimensions of merchandising can be used to leverage store managers’ decision-making process toward an integrated store-management strategy. In particular, by adopting loyalty merchandising tactics, the store can generate emotional attachment among consumers, who will perceive its value and services as unique, thanks to merchandising items designed specifically with that aim in mind. The stimulation of unplanned purchases, the strategic location of products and duration of each merchandising activity in the store, the digitalization of merchandising and the application of findings from neuroscience studies are some of the most relevant practical applications. Originality/value This study provides the first-ever longitudinal review of the state of the art in merchandising research, taking a holistic perspective of this field of knowledge spanning a 60-year period. The work makes a valuable contribution to the development of the marketing discipline.
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Zainun, Norzaleha, Suriati Saidan, Zolina Mohamad, and Nur Syazwan Hasim. "[Telekung Contemporary Skills in The New Millennium Malaysia] Keterampilan Telekung Kontemporari Alaf Baru Di Malaysia." Jurnal Islam dan Masyarakat Kontemporari 21, no. 2 (August 27, 2020): 153–69. http://dx.doi.org/10.37231/jimk.2020.21.2.491.
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The understanding of the concept Aurah has currently seen an ascending growth among Muslim women. The question is, how far is the understanding of the concept to be accustomized with daily clothing such as telekung (cloak for Muslim women). The design of telekung is mandated by the Islamic Dress Code Ethics which is stated in the al-Quran. This paper discusses both, relative topic of interests that touches the essential concepts and the latest trend in telekung industry in Malaysia that unleashes a rather bewildering new contemporary threshold in the local Muslim fashion universe. Telekung is a Malay word that refers to the types of clothes worn by Muslim women during prayer to cover aurah – it covers the whole body except face. The research project explores multifacets angles of imperatives associated with the subject such as background, history and the development of telekung. The research also touches on the current issue related to the term contemporary being tagged to muslimah fashion. With the confusion rippled from the insignificant branding being labelled on the subject, now many consumers have been deceived by the misconception of a so called contemporary telekung. Many perceive or even worse marketed to believe that contemporary telekung has to be stupendously attractive, fashionable and trendy. Many does not know wearing this types of telekung defeats the fundamental purpose of the making and wearing of the telekung. The rippling confusion has created an immense stir of echoes among Muslim wear designer and consumer at large. Research will touch on this conflicting subject. Research also provides side notes on the aspect of sunnah and the concept of makruh of wearing telekung. This should be relative aid to suggest possible solution to the above indecisive polemic.
Pemahaman tentang konsep aurah dikalangan wanita Islam berkembang secara positif, namun, sejauh mana pemahaman itu diterapkan pada pakaian yang dipakai termasuklah telekung. Telekung juga merupakan salah satu kategori pakaian yang wajib mematuhi kod pakaian Islam. Kertas kerja ini membincangkan tentang tren terkini rekaan telekung kontemporari di Malaysia yang semakin bercambah dengan pelbagai jenis rekaan, motif dan warna pada telekung. Telekung merupakan kain selubung yang dipakai untuk menutup aurat dan tubuh seorang perempuan Muslim ketika mengerjakan ibadah solat. Menutupi seluruh anggota badan, kecuali bahagian muka. Kajian ini turut menyusuri permulaan dan perkembangan telekung secara ringkas mengenai asal-usul telekung. Rekaan telekung kontemporari yang direka dengan tren yang sangat menarik sehinga fungsi dan tujuan utama telekung dipakai untuk mengerjakan solat telah bertukar kepada pusat perhatian. Bagi membincangkan keadaan semasa ini, Sunnah atau makhruh telekung yang dipakai itu, beberapa contoh telekung kontemporari semasa dipasaran tempatan digunakan sebagai kajian kes. Fesyen dan trend menawarkan pilihan tanpa had kepada masyarakat mengatasi tuntutan syariat.