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Dissertations / Theses on the topic 'Consumer empowerment'
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Radloff-Gabriel, Debbie I. "A partnership model to transform a sheltered workshop to a consumer-run business, reconstructing the work environment toward consumer empowerment." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp04/mq20692.pdf.
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Pranic, Ljudevit. "Service Recovery from the Customer's Perspective: Extending the Consumer-Directed Theory of Empowerment (CDTE)." Diss., Temple University Libraries, 2008. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/15482.
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Business AdministrationPh.D.
Satisfactory resolution of customers' complaints in service recovery is a critical driver of customer loyalty, positive word-of-mouth, cross-buying from the firm's portfolio of offerings, and firm's long-term financial performance. Yet, despite the costs and benefits associated with service recovery, many customers who encounter service failures are dissatisfied with the handling of their complaints. This research takes a non-traditional approach and empirically investigates the area of service recovery process from the customer's perspective whereby empowering customers to play the central role in service production and delivery may bring about their satisfaction. In the field of tourism and hospitality services, it appears that no study has developed an integrative model capable of investigating effectiveness of service recovery by examining the relationship between customer empowerment and customer satisfaction indicators. Moreover, a growing body of research shows that the issue of service recovery is at the development stage in tourism and hospitality literature, and there is a paucity of empirical research in this area. Thus, this study addresses these gaps by developing a theoretical model of service recovery process. The model proposes that the degree of customer-perceived empowerment during service recovery process determines both the level of customer's affective/cognitive responses and the level of subsequent process complaint satisfaction. A portion of the theoretical model is then examined using regression and Path Analyses to analyze data that was collected through a web survey of undergraduate tourism and hospitality students. The results indicate that process complaint satisfaction is indirectly shaped by customers' perceptions of empowerment and their affective (emotional) and cognitive (process quality and equity/fairness) responses.
Temple University--Theses
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McLean, R. "Consumer knowledge, empowerment and the internet : critical research into the provision and use of eCommerce." Thesis, University of Salford, 2005. http://usir.salford.ac.uk/26810/.
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From a Critical Social Theory (CST) perspective this research critiques assumptions that the internet brings about consumer empowerment through increased product information. and opportunities to communicate and share knowledge with companies and other consumers. It demonstrates that this assumption derives from the technologically determinist school of Information Systems (IS) thinkingt,:ý w hich is 9 rounded in the myth that technology pet- se brings huge benefits, including wealth and empowerment. Illustrating that information systems development traditionally lacks a sense of "audience" failing to provide what the users want, it suggests that this phenomenon merits more sophisticated consideration of not only the technology, but also of eCommerce providers and users. The research demonstrates that complex phenomena such as that under study here require a multi-method approach to explore the range of voices or relevant perspectives of the stakeholders. A lens for reviewing the power relations governing the construction and use of consumer knowledge is developed and applied. The knowledge construction lens is used to review the synthesized findings from the multi-method assessment to reveal how congruence is connected to extant power relations, and positions those findings in the context of information provider / user relationships. Drawing on both theories of hermeneutics and serniotics the phenomenon is initially explored from the perspective of both companies and customers through questionnaires and reviews of commercial websites. This phase of the research sets the scene for a series of twenty-two in depth interviews with individual consumers to explore their experiences of using the internet in commercial activity. The research concludes that vast incongruity in the needs and values of customers and companies exists. Consumer empowerment remains a myth. Ingrained company / customer power relations distort communication and prevent 'true' empowerment. In the shadow of company power. customer inertia and feelings of powerlessness remain strong. Ultimately this serves companies well as increased buyer power continues to be regarded as a threat to competitive advantage.
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Wang, Xin. "Consumer Sense of Power and Message Assertiveness in Food Advertising." Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22649.
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Scant research on food advertising and purchase decisions has examined the moderating role of social constructs such as power. In this research, I investigate how consumers’ sense of power influences the persuasiveness of message assertiveness in food advertising. The agentic–communal framework of sense of power and findings suggests that high-power individuals are more likely to adopt and be receptive to strong, competent information and communication strategies than low-power individuals in interpersonal communication. In this research, I propose a new theoretical framework that predicts how message recipients’ sense of power enables or weakens the persuasiveness of the assertive message such as, “You must buy [the name of the advertised food].”
More specifically, I looked at the likelihood of purchasing ‘vice’ versus ‘virtue' foods after viewing the ad. I argue that for high-power individuals, an assertive tone in the food ads would increase the purchase of a vice food and decrease the purchase intent of a virtue food. However, for low-power individuals, an assertive tone in the food ads would decrease the purchase of a vice food but increase the purchase intent of a virtue food. Low power is less congruent with assertive messages but more congruent with non-assertive messages.
Across three studies, I provide empirical support for the predictions and the congruence mechanism. The results show that high-power consumers process assertive messages more fluently than non-assertive messages. Low-power consumers process assertive messages less fluently than non-assertive messages. Processing fluency increases the relative focus on tastiness in food evaluation, but process dis-fluency increases the relative focus on healthiness in food evaluation. The findings of this research have important implications for developing effective marketing communications and promoting healthy eating.
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Burns, Kara R. "Engagement, empowerment and patient generated health data." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/114076/1/Kara%20Burns%20Thesis.pdf.
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This thesis examines patient generated health data in the context of healthcare services where information asymmetry traditionally enshrined the doctor as all-powerful and the patient as a passive recipient. Through vignette-led interviews and a clinical trial, the research highlights the role of this information in the co-created process of patient engagement, then demonstrates how it promotes healthcare self-determination and consumer empowerment. Patient generated health data aids diagnosis and management of health conditions, and provides significant emotional value for patients and their peer network. This information supports consumer-driven efficiencies, eliminating unnecessary treatments and therefore may be able to reduce the overall cost of healthcare services. This thesis recommends that healthcare providers implement solicited and unsolicited patient generated health data to increase service confidence, satisfaction and reduce switching behaviour.
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Woods, Barbara A. "The perceived efficacy of an empowerment model of youth development among Vermont educational leaders." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1141236451.
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GUSTAVSSON, RIKARD, and KJELLGREN CHRISTOPHER GUSTAFSSON. "The Strategic Retail Model : Understanding the Challenges of the Future of Retailing." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17382.
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Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. Additionally, the thesis aims to examine the significance of the strategic retail model in regards to the future of retailing in a fashion context. Method The study is characterised by a qualitative nature, conducted with an abductive approach. The background has been rooted in reality, taking in account the digital revolution, the assumption that traditional marketing is dead and current retail trends. The problem discussion has been based in an academic approach where the concept of business models has been elaborated, along with a presentation of the traditional marketing mix and criticism of its changing nature. The empirical data collection has been conducted through nine interviews, seven face-to-face interviews and two online interviews. The strategic retail model has been verified through an empirical study and a second stage of literature review. Conclusion In a market where the consumer empowerment has fundamentally affected the retail environment, and traditional marketing has lost its former importance, the issue regarding the future of retailing remains. It could therefore be assumed that the significance of the strategic retail model is high. By managing each constituent and consistently strive to achieve an integration of the consumer focus in the strategic retail model, the four constituents and translated underlying consumer understanding is unified.Program: Master Programme in Fashion Management
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Alhashem, Mohammed Adnan. "Prosumption as a discursive practice of consumer empowerment : integration of individual resources and co-prosumption of value in an online community." Thesis, University of Birmingham, 2017. http://etheses.bham.ac.uk//id/eprint/7520/.
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The purpose of this research is to explore the nature of an emerging practice known as ‘prosumption’, and interrogate its potential as a discursive practice which empowers consumers in an online community named Instructables. Prosumers combine the roles of consumers and producers to make their own products. A review of prosumption and closely-related practices (consumer co-creation) alongside discourses of consumer empowerment provides a guide to the research. A netnography-informed approach is used to collect data through a degree of participant observation and online depth interviews. Findings suggest that prosumption in Instructables is multidimensional in nature and benefits to prosumers. It suggests a typology of prosumers (assemblers, modifies, artists and inventors) to make a distinction between prosumer and co-creator roles. Findings also offer evidence of prosumption as a discursive practice of consumer empowerment through self-discipline and collective education in contrast to other exploitive practices such as consumer co-creation. This research finally contributes to the on-going evolution of consumer productivity and how consumers and producers participate as producers of value in market and society.
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Coelho, Magali Moreira. "O efeito do empowerment do consumidor no consumo de informação jornalística pelas novas gerações." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17732.
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The present study attempt to find deepen knowledge about the millennium generation and its behavior of consumption of journalistic information. The justification for this research is the falling in the consumption of remunerated journalistic information and the importance that these young people have in defining the pattern of consumer behavior in the nearby future. Descriptions of youth consumption from the American Press Institute and Pew Research Center show that young Americans become more active in news consumption. The deepening in the Brazilian universe of consumption of journalistic information sought to describe the behavioral profile of the youth of the generation denominated by some as 'millennium'. In addition, it describes the motivational behavior agents of these young people and similarities. The field survey interviewed 17 young people between 18 and 34 years of age and secondary data were collected in reports and news from newspapers and magazines. The results show that young consumers of journalistic information gain autonomy, choose what they want to read, when and how much they want to read within a wide range of content and sources available in the online world. They are critical of the excess content available, they want information faster, and their main means of access to news is social media, either by sharing between friends on the network or by customizing the information on their Facebook schedule generated by the curation of the platform. Sharing information gives prominence to shared content and its messengers, but does not generate content engagement. The young people interviewed do not want to expose themselves by commenting or discussing the news. This scenario reinforces the idea that has gained prominence in world discussions, on the responsibility of platforms such as Facebook to inform the population as a whole, but especially those young people who do not look for other sources of information to form their opinions.
O presente estudo buscou aprofundar o conhecimento sobre a geração do milênio e seu comportamento de consumo de informações jornalísticas. A justificativa para esta pesquisa é a queda no consumo pago de informações jornalísticas e pela importância que estes jovens têm na definição do padrão de comportamento de consumo num futuro próximo. As descrições sobre o consumo dos jovens, vindas do American Press Institute e Pew Research Center, mostram que os jovens americanos se tornam mais ativos no consumo de notícias. O aprofundamento no universo brasileiro de consumo de informação jornalística buscou descrever o perfil de comportamento dos jovens da geração denominada por alguns como 'milênio'. Além disso, descreve-se os agentes motivadores do comportamento de consumo destes jovens e as semelhanças. A pesquisa de campo entrevistou 17 jovens entre 18 e 34 anos de idade e foram coletados dados secundários na forma de relatórios e notícias de jornal e revista sobre este tema. Os resultados mostram que os jovens consumidores de informação jornalística ganharam autonomia, escolhem o que querem ler, quando e quanto querem ler dentro de uma ampla gama de conteúdos e fontes disponíveis no mundo online. São críticos em relação aos excessos de conteúdos disponibilizados, querem informação mais rápida, e seus principais meios de acesso às notícias são as mídias sociais, seja pelo compartilhamento entre amigos da rede ou pela personalização de informação em sua timeline, no Facebook, gerada pela curadoria da plataforma. O compartilhamento de informação gera destaque para o conteúdo compartilhado e seus mensageiros, mas não gera engajamento com o conteúdo. Jovens entrevistados não querem se expor comentando ou discutindo as notícias. Este panorama, reforça a ideia que tem ganhado destaque nas discussões mundiais, sobre a responsabilidade das plataformas como Facebook em informar a população como um todo, mas em especial estes jovens que não buscam outras fontes de informação para formarem suas opiniões.
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Rugg, Adam. "The mashup as resistance? : a critique of Marxist framing in the digital age." [Tampa, Fla] : University of South Florida, 2009. http://purl.fcla.edu/usf/dc/et/SFE0003104.
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Iucolano, Donna M. "HYPERCONNECTIVITY GIVETH AND TAKETH AWAY: RECONCILING BEING AN “ALWAYS-ON” EMPOWERED CONSUMER AND PRIVACY IN AN ERA OF PERVASIVE PERSONAL DATA EXCHANGES." Case Western Reserve University School of Graduate Studies / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=case1554468526463455.
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Law, Kristi Lohmeier. "An exploration of the quality of citizen participation| Consumer majority boards of community health centers in Iowa." Thesis, The University of Iowa, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3566678.
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Quality citizen participation in processes of policy development is crucial to a democracy interested in equity of voice for all its citizens. Citizens with less political power, however, are often absent from policy development for a variety of reasons, despite legislative and advocacy efforts for inclusion. In policy development processes, community representatives are a mechanism for traditionally marginalized or disadvantaged citizens to have a voice; yet the question remains how to effectively utilize that voice. This question stems from research demonstrating an increase in quantity citizen participation but not in quality citizen participation, which is more interested in the process of policy development as opposed to a final product. To understand quality citizen participation, a critical ethnography guided by a socio-ecological perspective allowing for the investigation of contextual as well as individual factors impacting policy development processes was conducted to assist in advancing knowledge about the best practices necessary to facilitate quality citizen participation in policy development. The policy development process explored in this qualitative study was the context provided by three CHCs in a Midwestern state. Information was gathered about these three CHC boards from multiple sources to best represent the context surrounding participation on the boards and that participation experience from the perspective of board members. The data analyzed included: descriptive statistics of seven counties which comprised the patient community of the three CHCs participating in the study, descriptive statistics of the patient communities of those three CHCs, interviews with national and state policy experts, the clinic directors and board chairs of the three CHCs and interviews with 16 board members of the three CHCs. Analysis of these data identified individual, relational, organizational, community and public policy level factors which impacted the participation of board members of three CHCs. For example, the education and background experiences of board members (individual) as well as relationships between board members and the management teams of the clinics (relational) facilitated the quality of their participation on the boards. Contextual knowledge of economic, political, and cultural factors were discovered for each of the three clinics, and proved important to understanding the quality of participation of board members.
Social work educators and practitioners will benefit from the advancement of knowledge about what factors facilitate the quality of citizen participation in policy development processes. The results of this study suggest that practitioners interested in empowering consumers to have a role in the provision of services need to understand what facilitates the quality of citizen participation to ensure that consumers have a legitimate voice in policy development and implementation processes. The results of this study also inform our understanding of citizen participation in multiple policy development processes. For example, because legislators will benefit when barriers to the quality of citizen participation are identified, educators teaching social work students about macro practice will have concrete lessons to draw from; practitioners who work with non-elected members of boards will benefit from barrier identification allowing them to assist in the empowerment of future board members engaged in policy development on a wide variety of boards; and finally actual board members, especially those representing traditionally disadvantaged or marginalized communities, will benefit from knowledge gleaned from similar experiences, and educators teaching social work students about the benefits of advocacy and empowerment could assist to make their participation more effective.
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Bachouche, Hajer. "Quelle est l'efficacité des pratiques managériales d'empowerment des consommateurs? : le rôle des caractéristiques du profil des consommateurs et de la familiarité de la marque." Thesis, Paris Est, 2017. http://www.theses.fr/2017PESC0123.
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L’empowerment du consommateur/client est une pratique mobilisée de manière croissante par les entreprises comme dans les travaux académiques depuis plus d’une dizaine d’années. Deux types de stratégies d’empowerment ont été distingués par la littérature : l’empowerment pour créer qui permet aux clients de soumettre des idées pour les nouveaux produits et l’empowerment pour sélectionner qui s'appuie sur les votes des consommateurs pour le choix des produits qui seront in fine commercialisés (Fuchs et Schreier, 2010). Se basant sur l’approche de l’empowerment du consommateur en tant que stratégie managériale collaborative entre consommateurs et entreprises dans le cadre du développement de nouveaux produits, cette recherche vise à en évaluer les effets sur les indicateurs liés à la marque pour les consommateurs participants. En vue de répondre à cette problématique, une étude qualitative (menée auprès de consommateurs et de managers) suivie de trois études expérimentales (N=719) structurent ce travail doctoral. A l’aide d’une approche pluridisciplinaire (politique, sociologie, psychologie), une conceptualisation de l’empowerment des consommateurs est réalisée ainsi qu’une distinction de ce concept des autres formes de co-innovation. Les résultats obtenus montrent que le recours aux stratégies d'empowerment est plus bénéfique pour les marques à faible familiarité perçue (start-ups) en comparaison à des marques familières (réplication sur deux catégories de produit). Aussi, cette recherche révèle que l'empowerment pour créer améliore plus efficacement le bouche à oreille et l’engagement à l’égard de la marque que l’empowerment pour sélectionner. Le rôle de plusieurs facteurs d’ordre individuel et situationnel dont l’expertise perçue à l’égard de la catégorie de produit, les bénéfices perçus par les participants, le type de motivation et l’effet de récompense (gain vs. perte) ont pu être identifiés. Ainsi, les résultats de notre travail doctoral démontrent notamment que le gain du challenge d’innovation (vs. la perte) n’améliore pas significativement les indicateurs liés à la marque étudiés. Des préconisations managériales sont suggérées pour une meilleure prise en compte des caractéristiques du profil des contributeurs et celles liées au design des challenges d’innovation cruciaux pour le déploiement de stratégies d’empowerment efficacesConsumer empowerment is a practice increasingly used by companies as well as mobilized in academic works for more than ten years. Two types of empowerment strategies have been distinguished: empowerment to create that allows customers to submit ideas for new products and empowerment to select who builds on consumer votes for product selection and launch (Fuchs and Schreier, 2010). Based on the approach of consumer empowerment as a collaborative managerial strategy involving consumers and companies in new product development, this research aims at studying the effects of empowerment strategies on brand equity metrics for participating consumers. In order to address this research question, a qualitative study (conducted with consumers and managers) followed by three experimental studies (N = 719) structure this research.). Using a multidisciplinary approach (political, sociological, psychological), a conceptualization of consumer empowerment and a differentiation of it from other forms of co-innovation are achieved. Results show that empowerment strategies are more beneficial for low-familiarity brands (start-ups) than for highly familiar ones (replication on two product categories). Results also reveal that empowerment to create improves more effectively word-of-mouth and engagement towards the brand than empowerment to select. Moderating and mediating roles of several individual and situational factors as perceived expertise towards the product category, benefits retrieved by participants, motivation type and the reward effect (gain vs. loss) are identified. This doctoral work highlights that the gain of the innovation contest(vs. loss) doesn’t significantly improve indicators related to the brand being analyzed. Managerial recommendations are suggested for a better consideration of contributors’ profile and innovation contests’ design characteristics critical to the deployment of effective empowerment strategies
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Presotto, Rodrigo Fernando 1982. "Participação de usuários de serviços de saúde mental em pesquisas : um olhar a partir dos conceitos de empowerment e recovery." [s.n.], 2013. http://repositorio.unicamp.br/jspui/handle/REPOSIP/311879.
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Orientador: Rosana Teresa Onocko CamposDissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Ciências Médicas
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Resumo: O Sistema Único de Saúde (SUS) inaugurou no Brasil uma nova concepção de saúde fundamentada em doutrinas e princípios norteadores da forma como são pensadas, elaboradas e executadas a ações e as políticas públicas de saúde. Assim sendo, é preconizada pelo SUS a participação dos cidadãos usuários do sistema por meio dos órgãos de controle social, o que tem proporcionado um espaço privilegiado de discussão entre usuários, profissionais e gestores dos serviços de saúde, estratégia que claramente sinaliza para a equiparação e valorização do conhecimento da população usuária ao conhecimento de técnicos e gestores da saúde. O SUS foi concebido em um período de enorme efervescência política e social, em um contexto de contestação do estado militar ditatorial e reivindicação pela reabertura democrática de nosso país por inúmeras classes, instituições e movimentos sociais, o que contribuiu para o surgimento e o ressurgimento de diversos movimentos sociais que, além de apoiar o movimento de contestação da ditadura, defendiam reformas, mudanças radicais em diversas áreas e a efetiva implementação das políticas sociais brasileiras. Como por exemplo, os movimentos da Reforma Sanitária e da Luta Antimanicomial, grandes protagonistas na implantação do SUS e na Reforma Psiquiátrica Brasileira, respectivamente. A partir deste cenário a presente dissertação é uma pesquisa qualitativa participativa que objetiva analisar a participação social de usuários de serviços de saúde mental em pesquisas desenvolvidas pelo grupo de pesquisa "Saúde Mental e Saúde Coletiva: Interfaces" do departamento de Saúde Coletiva da Faculdade de Medicina (FCM) da Universidade Estadual de Campinas (UNICAMP) entre os anos de 2008 e 2012, a luz de dos conceitos de empowerment e recovery utilizados internacionalmente para a compreensão deste processo. O estudo leva em consideração a forma como o referido grupo tem desenvolvido seus estudos, segundo as diretrizes do SUS, da Política Nacional de Saúde Mental e da Reabilitação Psicossocial, de forma integrada e levando em consideração o conhecimento dos atores sociais diretamente envolvidos no contexto pesquisado e entre eles os usuários de saúde mental. Que a partir da criação da Aliança de Pesquisa Universidade Comunidade Internacional - Saúde Mental e Cidadania (ARUCI - SMC), estabelecida entre representantes de universidades e da comunidade do Brasil e Canadá, são convidadas a serem protagonistas de projetos e pesquisas desenvolvidas de forma comprometida com a realidade concreta vivenciada no cotidiano dos serviços de saúde mental e na comunidade, por intermédio de questões que são relevantes não somente do ponto de vista acadêmico, mas também da perspectiva de quem é usuário, familiar e membro de movimento social. Por meio do percurso que tem sido delineado pelo processo de desenvolvimento de pesquisas e projetos esta pesquisa visa aprofundar o entendimento de como se dá a integração destes representantes comunitários no contexto universitário, a "co-construção do conhecimento" resultante da construção coletiva do conhecimento entre representantes da universidade e comunidade e quais os efeitos gerados por este processo de participação do ponto de vista dos usuários, segundo o enquadramento delimitado pelo enfoque adotado para o desenvolvimento deste estudo
Abstract: The Brazilian Unified Health System (SUS) opened in the country, a new concept of health based on guiding principles and doctrines to thinking, develop and implement health actions and public health policies. Therefore, it is recommended by the SUS, the social participation of their users, through the organs of social control, which has provided an ideal opportunity for discussion among users, professionals and managers of health services. This strategy clearly indicates the assimilation of knowledge and appreciation of the users in the same way that the knowledge of health professionals and managers. The SUS was conceived in a period of enormous social and political unrest. In a context of popular contestation of the military dictatorship and democratic claim for reopening the country by numerous classes, institutions and social movements. What contributed to the emergence and resurgence of many social movements that support the movement against the dictatorship and, also, advocated reforms and radical changes in public policies and effective implementation of social policies in Brazil. Like for example, the movements of the Health Reform and Anti-Asylum, major players in the implementation of the SUS and the Brazilian Psychiatric Reform, respectively. From this scenario the present dissertation is a qualitative participatory research that aims to analyze social participation of users of mental health services, in researches conducted by the research group "Public Health and Mental Health: Interfaces" of the Public Health Department of the Faculty of Medical Sciences (FCM) at State University of Campinas (UNICAMP), between the years 2008 and 2012, based on the concepts of empowerment and recovery used internationally for understanding this process. That since the creation of the International Research Alliance University-Community - Mental Health and Citizenship (ARUCI - SMC), established between representatives of universities and community of Brazil and Canada, are invited to become protagonists of projects and researches committed to the reality of mental health services and the community. Through issues that are relevant, not only considering the academic point of view, but also from the perspective of who is the user, family member or social movement member. Through the course that has been outlined by the process of development of researches and projects, this research aims to deepen understanding of how is the integration of community representatives in the university context, the "co-construction of knowledge" resulting from the collective construction of knowledge between university representatives and community and which effects are generated by this process of participation from the point of view of users, according to the guidelines defined by the approach adopted for the development of this study
Mestrado
Política, Planejamento e Gestão em Saúde
Mestre em Saude Coletiva
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Nähr, Veronica. "En beskrivning av syntetisk media i relation till folkhälsovetenskapligt arbete och empowerment hos hälsokonsumenten : En strukturerad litteraturöversikt." Thesis, Högskolan i Skövde, Institutionen för hälsovetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-19833.
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Introduktion: Syntetisk media omfattar teknik som berör många områden, t ex syntetisk text- och röstbearbetning, videomanipulation, bildmanipulation, digitala människor och ansikten. Under de senaste åren har den tekniska utvecklingen accelererat ytterligare, till en informations- och kommunikationsteknologi (IKT) som omfattar möjligheten att använda syntetisk media alltmer. Detta har lett till implementering av nya informations- och kommunikationsverktyg för hälsokonsumenten, bl. a med förhoppning om ökad individuell empowerment. Det är således intressant att undersöka hur syntetisk media beskrivs vara möjligt att användas hälsofrämjande inom folkhälsoarbete samt beskriva hur det påverkar empowerment hos hälsokonsumenter. Syfte: Syftet för detta examensarbete har varit att redogöra för vilka syntetisk media som används idag som informations- och kommunikationsverktyg inom hälsopromotion och prevention samt undersöka deras konsekvenser på hälsokonsumentens empowerment. Metod: En strukturerad litteraturöversikt med tematisk analys enligt Braun &. Clarks (2006) modell. Resultat: Totalt har 14 vetenskapliga artiklar ingått som urval i den tematiska analysen. Efter tematisering har slutligen 5 teman kunnat presenteras; Hälsokonsumentens karakteristika, Målområden för digital hälsa, Digitalt verktyg-syntetisk media, Intervention genom digitalt verktyg-syntetisk media, Konsekvenser för hälsokonsumenten. Slutsats: Syntetisk media kan verka som ett digitalt hälsofrämjande informations- och kommunikationsverktyg och har möjlighet att genom olika digitala interventioner rikta sig till hälsokonsumenter med potential för att stärka deras empowerment. Hälsokonsumenterna har beskrivits som en heterogen grupp, med olika åldrar, kön och bakgrund. I dagsläget är det till arbetets syfte relaterade urvalet av studier dock begränsat. Det finns därmed ett behov av fortsatta studier som följer utvecklingen av syntetisk media i relation till folkhälsoarbete beträffande utformning, effekt, hållbarhet och säkerhet.Introduction: Synthetic media includes technologies such as synthetic text and voice processing, video manipulation, image manipulation, digital people and faces. In recent years, technological development has accelerated further, to an information and communication technology (ICT) that increasingly embraces the possibility of using synthetic media. This has led to the implementation of new tools for the health consumer, in the hope of increased individual empowerment. It is therefore interesting to investigate synthetic media in the context of public health work and empowerment in health consumers. Aim: The aim of this thesis has been to account for which synthetic media is today used as information and communication tools in health promotion and disease prevention and to investigate their consequences on the empowerment of the health consumer. Methods: A structured literature review with thematic analysis according to Braun & Clark's (2006) model. Results: Totally 14 scientific articles have been selected for the thematic analysis. All together 5 themes could be presented: Characteristics of the health consumer, Target areas for digital health, Digital tools-synthetic media, Intervention through digital tools-synthetic media, Consequences for the health consumer. Conclusion: Synthetic media can act as a digital health promoting information and communication tool and target health consumers through various digital interventions with the potential to strengthen their empowerment. Health consumers have been described as a heterogeneous group. At present, there are limited studies available related to the study aim. There is therefore a need for further studies of synthetic media in relation to public health work related to design, efficacy, sustainability and safety.
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Kvarnström, Susanne. "Collaboration in Health and Social Care : Service User Participation and Teamwork in Interprofessional Clinical Microsystems." Doctoral thesis, Hälsohögskolan, Högskolan i Jönköping, HHJ, Avd. för beteendevetenskap och socialt arbete, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15022.
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This thesis addresses the relationship between citizens and the welfare state with a focus on the collaboration between service users and professionals in Swedish health and social care services. The overall aim of the thesis was to explore how professionals and service users experience collaboration in health and social care. Descriptive and interpretative study designs were employed in the four studies that comprise this thesis. A total of 87 persons participated in the four studies, including 22 service users and 65 front-line professionals. The research methods included focused group interviews, individual interviews and interactive participant reflection dialogues. The first study describes the discursive patterns in the front-line professionals’ constructions of ‘we the team’ which positions the service user as both a member and a non-member of the interprofessional team. The second study surfaces the difficulties of interprofessional teamwork as perceived by professionals. The third and the fourth studies explore how service users and professionals construct and perceive the concept of service user participation. The findings show that collaboration in terms of service user participation cannot only be understood as contract relationships between consumers and service providers. Service users and professionals perceive that there are several other ways to act as a citizen and for people to exercise human agency in relation to the welfare state. This thesis shows that the various conceptions of service user participation in interprofessional practice encompass dimensions that include themes of togetherness, understanding and interaction within the clinical microsystem. The findings of the four studies are discussed and used to create models that aim to conceptualise collaboration. These models can contribute to learning and improvement processes which facilitate the development of innovative service user-centered clinical microsystems in health and social care.
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D’Arco, Mario. "The emergence of the anti-branding trend: theoretical and empirical investigations." Doctoral thesis, Universita degli studi di Salerno, 2019. http://elea.unisa.it:8080/xmlui/handle/10556/4484.
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2017 - 2018This thesis seeks to contribute to the extant knowledge about the relatively new problem of consumer’s anti-branding actions. More specifically, it explores why consumers assume adversely behaviours towards brands and how brand managers should react when their brand is attacked online. Scholarly research in marketing has traditionally focused on positive emotions that consumers feel towards brands. Conversely, this thesis aims to explore the negative side of consumer brand relationship focusing on the anti-branding phenomenon. By adopting a multiple-case study research design, this thesis explores the whole anti-branding process focusing on its antecedents, outcomes and brand responses. Findings reveal that one of the main consumers’ motivation to engage in anti-branding behaviour is related to ideological incompatibility or symbolic incongruity with a certain brand. Investigating the problem from the brand manager perspective it was possible to extrapolate an initial taxonomy of brand reaction strategies: (1) apologise; (2) change behaviour; (3) engage in conversation with “haters”; (4) ignore; and (5) remove negative comments (and likes) on social media. Interestingly, engage in conversation with “haters” and change behaviour in the way to run a business appeared more effective in mitigating consumers’ attacks. React quickly and with the adequate tone of voice should represent a winning strategy in order to protect online reputation and brand credibility. [edited by Author]
XVII n.s. (XXXI ciclo)
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Starzynski, Tomas, and Alex Ristic. "Customer delight genom informationsspridning av juridiska kunskaper : En fallstudie av en hemelektronikbutik." Thesis, Södertörn University College, School of Business Studies, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-479.
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Denna kandidatuppsats är skriven i syfte att analysera hur väl företaget ONOFF i Södertälje informerar sina kunder om deras konsumentköprättigheter och hur missnöje vid okunskap kan förebyggas. Uppsatsens problemformulering är därmed hur väl informerar företag sina kunder och hur de kan klara av diskussionen med kunder om deras rättigheter enligt konsumentköplagen.
Genom enkätundersökning mättes kundernas kunskaper om konsumentköplagen samtidigt som ONOFFs chef intervjuades för att få information om hur ONOFF informerar sina kunder om deras rättigheter. Dessutom undersöktes informationskällor från ONOFF som broschyrer och deras hemsida.
Genom undersökningen har det framkommit att kunder inte alls är speciellt medvetna om vilka rättigheter de har. Personalen utbildas för att kunna informera korrekt men informationskällorna är inte fullständiga och kunder verkar inte angelägna att vilja ta emot juridiska kunskaper. Genom bland annat använda sig av teorier om Word of mouth och Customer delight kan ONOFF eventuellt minska missnöje.
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Isaksson, Fredrik, and Ola Stridh. "Prisjämförelsesajters betydelse för e-handlare och deras konsumenter : En studie av prisjämförelsesajters roll i samspelet mellan Internerbaserade återförsäljare av hemelektronik och deras konsumenter." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-88480.
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Det finns idag ett väldigt stort urval av återförsäljare som agerar på Internet och dessa kan vid en första anblick te sig väldigt svåra att överskåda för konsumenter inför ett köp. Prisjämförelsesajter finns därför som en konsumentguide som med sina sökfunktioner snabbt hjälper konsumenter att hitta återförsäljare med de billigaste priserna samt även tillhandahåller information om såväl produkter som återförsäljare. Uppsatsen syftar till att studera prisjämförelsesajternas roll i samspelet mellan återförsäljare och konsument på den Internetbaserade marknaden för hemelektronik. Den kvalitativa studien grundas på intervjuer med de två marknadsledande prisjämförelsesajterna, PriceRunner och Prisjakt, samt intervjuer med tre återförsäljare inom detta branschsegment, CDON, Expert och Kameraexperten. Intervjuerna analyseras med hjälp utav en analysmodell där vi kopplat samman flera olika marknadsföringsteorier. Det resultat vi kommit fram till visar på att det nätverk av återförsäljare och konsumenter som prisjämförelsesajterna tillhandahåller har lett till en ökad konsumentmakt men att detta inte behöver ses som negativt för återförsäljarna då dessa har stora konkurrensfördelar att vinna om de sköter sina kundrelationer på ett bra sätt.
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Morrongiello, Caroline. "De l'empowerment à l'engagement du client sur les plateformes en ligne : ou comment favoriser l'activité des clients sur Internet." Phd thesis, Université de Grenoble, 2014. http://tel.archives-ouvertes.fr/tel-01071185.
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Intérêt du sujet : Avec l'avènement du web2.0, l'influence interpersonnelle inclut désormais son extension dans le cyberespace avec le bouche-à-oreille électronique (eBAO). Internet modifie ainsi en profondeur les relations établies avec les consommateurs et conduit à une redéfinition de la relation marque -consommateur. Le web 2.0 apparaît ainsi comme un outil formidable au rééquilibrage des pouvoirs entre eux. Cependant, au-delà de ce constat, nous nous interrogeons quant à l'asymétrie entre les consommateurs et les marques dans ces conversations : le marketing est-il prêt à jouer le jeu ? Quelle perception le consommateur a-t-il de ce rééquilibrage ? Objectif de recherche : L'objectif de cette recherche est de comprendre les perceptions du web 2.0 par les consommateurs et les comportements qui en résultent. Thèse défendue : Face à cette redéfinition des relations entre consommateurs et entreprises, nous suggérons que les entreprises souhaitant des consommateurs engagés doivent accepter de céder une partie du pouvoir. Contribution attendue : Cette thèse vise à contribuer aux études précédentes et à pallier leurs limites. Alors que la littérature académique étudie les motivations des consommateurs à poster des avis en ligne en général (Hennig-Thurau et al, 2004 ; Sher et Lee, 2009), il manque des études empiriques considérant l'impact de facteurs individuels des consommateurs sur leur participation et sur leur engagement vis-à-vis d'une marque en particulier sur le web 2.0. Nous chercherons ainsi à comprendre le rôle des capacités de pouvoir du consommateur sur cette participation et cet engagement en ligne. Méthode : Une combinaison des approches qualitatives et quantitatives a constitué notre méthodologie de recherche. Dans un premier temps, une étude qualitative et une étude quantitative ont été réalisées auprès des consommateurs dans un contexte touristique. Celle-ci s'est déroulée en collaboration avec les offices de tourisme du Grand Bornand et d'Aix les Bains. Dans un deuxième temps, une expérimentation a été réalisée auprès des jeunes consommateurs (de 18 à 30 ans) dans le secteur spécifique des Smartphones et des tablettes mobiles. Principaux résultats : L'étude exploratoire nous a permis de souligner dans un premier temps les multiples paradoxes générés par l'eBAO diffusé sur les plateformes d'opinions. L'eBAO apparaît comme utile pour les consommateurs et les entreprises, cependant, un fort scepticisme règne face à celles-ci. La première étude quantitative nous a permis de mettre en avant les facteurs de participation et d'engagement : l'aide à l'entreprise, la sincérité perçue des avis postés, le scepticisme des consommateurs concernant les pratiques en ligne et l'attachement à la marque. D'une manière générale, nous constatons la volonté des consommateurs d'influencer. La seconde étude quantitative, l'expérimentation, nous montre que les caractéristiques des plateformes d'opinions en ligne ont un impact sur l'intention d'engagement et le comportement engageant. Cette étude nous montre l'importance de la véracité des commentaires en ligne et le risque infime de voir une plateforme d'opinions se transformer en défouloir.
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Nzo, Yolisa Nomfundo. "Determining the factors that influence customer service excellence in the South African retail sector." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1012956.
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Customer service excellence (CSE) is the common thread that binds all businesses; as without customers no trade can take place. The South African retail sector is one of the drivers of the economy and it is important that CSE is continuously monitored to ensure that standards of excellence are maintained. What remains unknown and unmeasured is the impact of the employees and the organisation on CSE. The retail sector is dependent on its customer facing employees to be the face and character of the store. Investment in advertising and other media exposure must ultimately be tested when a consumer visits a store and experiences the CSE on the ground and in real time. The investment for the retailer becomes worthwhile if the real face of the company reflects the promises made in the media; and that is in the hands of the men and women who work in the stores. This study sought to find out the impact of employees and organisations in the Centurion mall based retail stores on CSE. Literature was reviewed and quantitative and qualitative research methods was undertaken by means of questionnaires that were distributed to the staff and management of national branded stores in the malls around Centurion. The results obtained were then discussed in terms of each variable tested. The study found that organisational commitment, employee education and employee training have a strong relationship to customer service excellence.
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Passos, Gisele. "La vengeance du consommateur insatisfait sur Internet et l'effet sur les attitudes des autres consommateurs." Thesis, Paris 9, 2013. http://www.theses.fr/2013PA090006/document.
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Ce travail doctoral s'intéresse au phénomène de vengeance du consommateur insatisfait sur Internet et l'effet de cette action sur les attitudes des autres consommateurs. Deux études qualitatives et trois expérimentations ont été réalisées. Les résultats démontrent que la vengeance d'un consommateur insatisfait sur Internet est largement approuvée et elle influence défavorablement l'attitude à l'égard de la marque. Les individus exposés à la vengeance sur le Web, manifestent des sentiments d'empathie et d'admiration pour le vengeur et son action. La bonne nouvelle pour les marques, est qu'il existe des moyens de neutraliser cet effetThis doctoral research focuses on the phenomenon of dissatisfied consumers revenge on the Internet and the effect of this action on other consumers attitudes. Two qualitative studies and three experiments were performed. The results show that the dissatisfied consumer revenge on the Internet is widely approved and it adversely affects brand attitude. Individuals exposed to a revenge on the Web, show feelings of empathy and admiration for the avenger and his action. The good news for brands is that there are ways to counteract this effect
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Enbuske, Hanna. "Take Care! : The Ideal Patient and Self-Governing." Thesis, Uppsala universitet, Institutionen för kulturantropologi och etnologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-377317.
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In this thesis, a phenomenological approach is taken as the purpose is to discuss how the healthcare experiences of Swedish patients with chronic illness are affected by political state reforms and governing technologies. The thesis compares the discourse of Swedish healthcare policy with the discourse of healthcare in practice. Swedish healthcare has gone through major changes during the past decades, which have affected the state-to-patient relationship. This shift involved a transfer of responsibility from the state to its citizens, enabled through patient empowerment. In this change, a new ideal patient-role emerged, which is the patient as an informed and active consumer. What this thesis shows is the existence of a discrepancy between the ideal patient-role in governmental writing and the same ideal patient-role in the reality of the healthcare system. The ethnography consists of a literature study of healthcare policy documents and interviews with ten informants about their experiences of healthcare, in connection with the chronic diseases that affected their lives. The aim has been to examine the governing qualities of healthcare policy and practice, implementing Foucault’s theory of governmentality and technologies of the self.
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Lammers, Arthur John. "The reforms to mental health and their impact on the empowerment of consumers and carers /." Connect to Thesis, 2002. http://eprints.unimelb.edu.au/archive/00000237.
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Thesis (Ph.D.)--University of Melbourne, School of Post Graduate Nursing, Faculty of Medicine, Dentistry and Health Sciences, 2002.Typescript (photocopy). Includes bibliographical references (leaves 311-322).
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Domenici, Donald Joseph. "Listening to the Voices of Consumers and Survivors: A Qualitative Study of Empowerment and the Mental Health System." Oxford, Ohio : Miami University, 2010. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1271114407.
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Toledo, Renata Ferraz de. "Educação, saúde e meio ambiente: uma pesquisa-ação do distrito de Iauaretê do município de São Gabriel da Cachoeira/AM." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/6/6135/tde-11012007-110339/.
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O aumento da concentração populacional e as alterações do modo de vida tradicional da comunidade indígena do Distrito de Iauaretê, Município de São Gabriel da Cachoeira/AM, na Terra Indígena do Alto Rio Negro, têm resultado em inúmeros agravos à saúde da população, principalmente devido a ausência de saneamento básico. O objetivo da pesquisa foi identificar os principais problemas sanitários e socioambientais que interferem diretamente na saúde e qualidade de vida dos habitantes de Iauaretê, visando a melhoria dessas condições. O método utilizado foi a pesquisa-ação, por meio de diversos instrumentos aplicados em reuniões comunitárias, como questionários, entrevistas, mapas-falantes, painéis de fotos e observação participante. Identificou-se que os indígenas, mesmo reconhecendo situações de causa e efeito sobre os agravos à saúde a que estavam expostos, ainda não haviam incorporado esse conhecimento na vida cotidiana. Os moradores que interagiram na pesquisa demonstraram o desejo por melhorias sanitárias. Contudo, ficou claro que a oferta de infra-estrutura não será suficiente para garantir a saúde e romper ciclos de transmissão de doenças, fazendo-se necessário o desenvolvimento de um processo educativo em saúde e meio ambiente voltado para uma reflexão crítica da realidade e a sua transformação, reforçando práticas saudáveis que possam contribuir para a melhoria da qualidade de vida da população. O método da pesquisa-ação mostrou-se extremamente adequado em um processo que objetiva a busca de soluções para determinada problemática de forma participativa e dialógica e a melhoria das condições de vida da população.The increase in population concentration and the changes in the traditional way of life of the indigenous community of the District of Iauaretê, City of São Gabriel da Cachoeira/AM, in Alto Rio Negro Indigenous Land, have been producing negative consequences for the general health of the population. This is mainly due to the lack of basic sanitation. The objective of the research was to identify the major sanitation and socio-environmental problems that directly interfere in the health and living standards of the inhabitants of Iauaretê, in order to improve such conditions. The research methodology used is known as action-research, by means of different techniques used during the community meetings, such as questionnaires, interviews, talking-maps, photography panels and active observation. Despite the indigenous population's awareness of the causes and effects of certain situations which were potentially hazardous to their health, they were as yet unable to incorporate that knowledge to their daily life. The inhabitants who interacted with the research were keen to improve sanitation. However, it was clear that infra-structural improvements will not be enough to guarantee their health, nor break the cycle of disease transmission. It is also necessary to develop environmental and heath education processes which bring about a critical understanding of reality and its transformations, thus reinforcing healthy habits which might contribute to an improvement in their quality of life. Action-research proved itself as an extremely adequate methodology for processes which aim at finding solutions to a given problem through participation and dialogue, as well as improving the general standard of living.
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Alves, Tânia Patrícia Lima. "Novos paradigmas de consumo e comunicação: o DIY e o poder ao consumidor." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2013. http://hdl.handle.net/10400.5/6177.
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Tese de Mestrado em Comunicação SocialEsta investigação incide na comunicação feita pelas empresas, no sentido de fazer os consumidores sentirem-se capacitados e poderosos. O objectivo principal é compreender de que forma as empresas procuram proporcionar aos consumidores a sensação de poder de decisão. Partiu-se do conceito Do-It-Yourself (DIY) de Watson (2008) e da afirmação pessoal e criativa do indivíduo através dos objectos que consome, aludida por Bauman (2007). A nossa atenção centrou-se nas empresas que vendem produtos que podem ser personalizados, montados e co-criados pelos consumidores. Para o efeito, visitou-se as lojas e analisou-se catálogos e websites de três empresas de decoração e móveis por montar: AKI, Ikea, Leroy Merlin. Foram ainda entrevistados e observados consumidores destas marcas, aquando do processo de montagem dos materiais adquiridos, para aferir da importância por eles atribuída ao DIY. Após a investigação verificou-se que os conceitos DIY e empowerment estão fortemente presentes na comunicação destas marcas. Por outro lado, notou-se interesse por parte dos consumidores em adoptar actividades DIY, na medida em que estas os fazem sentir mais capazes, inteligentes, autónomos e poderosos.
This research focuses on the communication of the companies, in order to make consumers feel capable and powerful. The main objective is to understand how companies seek to provide consumers with a sense of decision-making power. We draw on Watson’s (2008) concept Do-It-Yourself (DIY) and the affirmation of personal and creative individuality through the objects consumed, alluded to by Bauman (2007). Our attention focused on companies that sell products that can be customized, assembled and co-created by consumers. For achieving the objectives, shops were visited the shops and catalogs and websites of three companies of decor and furniture unassembled, AKI, Ikea and Leroy Merlin, were analyzed. Also, consumers of these brands were interviewed and observed during the assemblage process of the materials purchased, and the importance they give to in DIY was assessed. This investigation revealed that the concepts DIY and empowerment are strongly present in the communication of these brands. Moreover, it was noted the interest of the consumers in adopting DIY activities since these activities make them feel more capable, intelligent, autonomous and powerful.
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Ying-HsienChiang and 江映嫻. "The Effects of the Characteristics of Consumer Empowerment on Consumer Purchase Intentions." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/45494288894744942954.
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碩士國立成功大學
企業管理學系
104
The main objectives of this study is to integrate the characteristics of consumer empowerment, and explore the relationship between these characteristics and consumer purchase intentions. Besides, this study also explore the mediator effect of consumer’s trust and enjoyment and the moderator effect of the lead-user characteristics of consumer in this empowerment process. According to the results of this study, the characteristics of consumer empowerment have a positive effect on consumer purchase intentions.
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Yu-ChengChen and 陳玉振. "Research on Consumers’ Purchase Intention for Using Consumer Empowerment Theory-Take MR. SESAME for Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/q5vbcx.
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碩士國立成功大學
高階管理碩士在職專班(EMBA)
107
The aim of this study is to explore the relevance and influence among consumer empowerment, consumer involvement, brand trust, product word-of-mouth and consumer purchase intention by using consumer empowerment theory. After questionnaire survey, We collected 160 useful questionnaires and used SPSS 24.0 software for empirical analyses. The empirical results of this study are as following: (1) Consumer empowerment, consumer involvement, brand trust, product word-of-mouth and consumer purchase intention have significant positive correlation to each other; (2) Consumer empowerment exerts a positive and significant effect on consumer purchase intention; (3) Consumer involvement exerts a positive and significant effect on consumer purchase intention; (4) Brand trust exerts a positive and significant effect on consumer purchase intention; (5) Product word-of-mouth exerts a positive and significant effect on consumer purchase intention.
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Chung, Hsienjung, and 鍾弦融. "The Impacts of Consumer Empowerment on Purchase Intention: Perceived Value Perspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/20734434674657201493.
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碩士國立中正大學
行銷管理研究所
99
In the highly competitive market, companies have recently begun to strengthen their innovation advantages by new product development. Since the blooming of on-line communities, many companies have begun understood and integrated customers’ expectations and needs through this virtual stage. Furthermore, in the phase of generating ideas in NPD, through implementing the empowerment as a marketing strategy, companies endow customers with power to provide new product ideas; instead of traditionally making decisions by companies. In this study, based on these two product categories, cookies and camera, we use the concept of customer participation to explore the impacts of different degrees empowerment on customers’ perceived values, furthermore, to strengthen customers’ purchase intention as well. With the results of questionnaires, we find that after customers participate in companies’ NPD empowered activities, through participation and experiment, customers will generate more perceived value, then indirectly increase purchase intention. Moreover, in the result, we also achieve the different findings from the tradition. Compare to experts, common customers will generate more purchase intention、higher interests towards participating the activities, and increased perceived value.
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Yang, Xisi. "Sustainable consumer behavior: Socio-psychological determinants and promotion measures." 2020. https://slub.qucosa.de/id/qucosa%3A75522.
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More sustainable private consumption is necessary to achieve the common goal of sustainable development. This dissertation deals with the underlying socio-psychological determinants of sustainable consumer behavior in different domains, based on which promotion measures are recommended to companies and policymakers. Among others, I discuss consumers’ perceptions of their responsibilities for sustainability in contrast to their expectations on governments’ and companies’ contributions. Furthermore, I shed light on a main barrier of sustainable consumption that most consumers support sustainability but their behaviors are, to a decisive extent, driven by other motives such as customer-oriented services or offered incentives, which primarily benefit consumers themselves instead of the sustainability agenda. To tackle this barrier, I develop several promotion measures based on activating psychological concepts such as empowerment and self-determination in a single or multi-country setting. Results of this dissertation serve to more effectively understand consumers’ concerns with sustainable consumption and to add new perspectives to improve tactics to promote sustainable behaviors.
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Correia, Francisco Maria de Almeida Tavares Pio. "Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviour." Master's thesis, 2017. http://hdl.handle.net/10071/15829.
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In the XXI century, brands' transformation happens by the minute and there is no room
for failure. Competitiveness is global and it is no longer enough for brands to have wellstructured and well-planned strategies year after year because the consumer is now part
of the whole process and disbelief in the corporate world keeps rising.
That is why it is urgent for companies and brands to distinguish themselves from
competitors, using the tools available today, in order to remain relevant, credible and
efficient.
Here is where Marketing, in constant reinvention through new trends, intervenes,
helping brands to win consumer’s trust, becoming Love Brands and ultimately,
increasing their sales.
The main objective of this paper is to note that it is not only necessary to focus on what
the eyes see but also on what we hear. The focus is the sound and it accentuates the fact
that our sensory scope affects our brain in a number of ways, without us, consumers,
realizing it.
Here, the use of Audio Branding shows, through a less obvious and known reality, that
brands need to explore other senses. These senses will arouse unknown areas of the
brain, generating needs and decisions, which consumers do not realize are oblivious.
This unawareness is where brands need to go before consumers, and this is the special
factor that can be determining when reaching a certain goal.Em pleno século XXI, a transformação das marcas acontece ao segundo e não há espaço para falhar. A competitividade passou a ser global e já não bastam estratégias pensadas e estruturadas ano após ano pois o consumidor já é parte integrante de todo o processo e a descrença no meio empresarial ganha proporções cada vez maiores. É por isso urgente que empresas e marcas se distingam da restante concorrência, utilizando as ferramentas hoje disponíveis, para permanecerem relevantes, credíveis e eficientes. É aqui que o Marketing, em constante reinvenção através de novas tendências, intervém, auxiliando as marcas a ganharem a confiança do consumidor, a tornarem-se "Love Brands" e em último caso, aumentarem as suas vendas. O objectivo principal deste trabalho é alertar para o facto de que não basta focarmo-nos no que os olhos vêm, mas também no que ouvimos. O foco de todo o trabalho passa pelo som, e torna cada vez mais óbvio o facto de a nossa esfera sensorial afectar o nosso cérebro de muitas maneiras possíveis, sem nós, consumidores, nos apercebermos. Neste caso, a utilização do tema Audio Branding demonstra, através de uma realidade menos óbvia, que é necessário para as marcas, explorarem outros sentidos inerentes ao ser humano. Sentidos esses que despertam zonas desconhecidas do cérebro, originando vontades e decisões que muitas vezes os próprios consumidores não se apercebem ser inconscientes. Este desconhecimento é onde as marcas precisam de chegar primeiro que os consumidores, e é este factor espacial que pode ser diferenciador quando se pretende alcançar determinado objectivo.
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Craig, Ruth-Anne. "Empowerment and social work research - participatory action research and the relationship between the extent of mental health consumers' involvement in research and its capacity to serve an empowering function." 2008. http://hdl.handle.net/1993/3033.
Full textAbstract:
A review of research specific to the active participation of mental health consumers in mental health research indicates that consumers have little input into mental health services program development or evaluation. Participatory action research, which is strengths-based and action-oriented, offers a process through which people utilizing mental health services and social work researchers can work together to develop evaluation and assessment tools that are both more relevant to program outcomes and empowering to the people whose progress they measure. Congruent with basic social work values of empowerment and social justice, participatory research assists in breaking down long-standing power imbalances between consumers and workers / researchers in the field of mental health.
The primary intervention involved the practicum student working collaboratively with a group of mental health consumers to design and complete a research project, where the topic was chosen by the consumer researchers. The student prepared educational sessions so that knowledge of the research process was transferred to the consumer researchers. The consumer researchers progressed through each phase of the project, ultimately completing the project and publishing the research findings.
The practicum student learned how to facilitate a participatory action research project, as well as learning the skills associated with working with self-help organizations and their members. Learning goals included increased proficiency in project management skills, research management skills, and research team coordination. Facilitation of a participatory action research project differs from others in its emphasis on shared decision-making and ongoing examination of power relationships.
The student’s progress was evaluated by using the following methods: a student supervision form, a post-intervention interview with organizational representatives, and the student’s progress journal. Findings indicated growth in the areas of project management (organizational and facilitation skills), research management (teaching research methodology), and research team coordination (support and accommodation). Areas of continued possible growth were also identified.
The practicum intervention was evaluated by using the following methods: A Consumer Constructed Empowerment Scale (CCES) was used to measure pre and post-test indicators of consumer researchers’ empowerment (quantitative), consumer skill logbooks, post-intervention interviews with consumer researchers, and post-intervention interviews with organizational representatives. Empowerment was measured at the individual, group, and organizational levels. Qualitative findings indicated increased perceptions of empowerment at all levels. Findings from the CCES indicated positive trends toward empowerment in one subscale, minimal change in four subscales, and a significant change in the overall empowerment score.February 2008
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Simintiras, A. C., Y. K. Dwivedi, G. Kaushik, and Nripendra P. Rana. "Rejoinder: a reply to comments on “should consumers request cost transparency?”." 2015. http://hdl.handle.net/10454/18110.
Full textAbstract:
YesPurpose – The purpose of this paper is to propose that consumer choice be guided by price fairness judgements to increase consumer satisfaction and subsequently enhance market efficiency. Consumers en masse lack the information to judge price fairness, thereby causing their ability to influence the economy to be overlooked. Design/methodology/approach – This is an argumentative and conceptual work that aims to initiate a debate on this important yet unexplored issue. The arguments presented in the paper are based on economic and technological considerations. Findings – The measure for enabling a consumer price fairness judgement is unit cost information – the cost incurred by a firm to produce a product and/or service. The benefits and challenges stemming from the availability of unit cost information (i.e. cost transparency) to consumers and companies are presented and the likely impact of cost transparency on addressing information asymmetries between buyers and sellers are discussed. Originality/value – Although a significant body of knowledge exists on issues such as price transparency and how it is driven and enabled by the growth of the Internet, there is little or no evidence of research yet on issues related to cost transparency. The authors believe this work would create a new line of research for scholarly community leading to an impact on practice.
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Chen, Ting-Wei, and 陳亭瑋. "The Impact of Content Strategy Types on Social Customer Engagement Experience:The Moderating Role of Parasocial Interaction and Consumer Empowerment." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/27wf92.
Full textAbstract:
碩士國立臺北科技大學
經營管理系碩士班
105
Along with the internet began to development, and social networking sites began to flourish, brand enterprises not only earn the new strategies on their multifaceted business but provide information and meet customers social need by joining to the brand communities. To be in the experiential economic era, enterprises will have no choice but to apply customer experience to brand communities. In order to bridge the gap, this study will conduct an experiment to explore the relationship between content strategy types and social customer engagement experience (SCEE）in the Facebook. In addition to obtain a comprehensive research, this study brings parasocial interaction (high/low) and consumer empowerment (high/low) as moderator to observe whether the customers have different sense of social customer engagement experience in the different degrees of parasocial interaction situations and different degrees of consumer empowerment. The result provides evidence that different types of content strategy in the Facebook will generate different sense of social customer engagement experience. And the result also shows that there are the indirect effects for two moderators between ontent strategy and social customer engagement experience(SCEE）in the Facebook.
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Salgado, Tânia Isabel Martins. "Drivers of mobile health acceptance and use – a consumer/patient perspective." Master's thesis, 2019. http://hdl.handle.net/10362/93009.
Full textAbstract:
Dissertation presented as partial requirement for obtaining the Master’s degree in Information Management, with specialization in Knowledge Management and Business IntelligenceBackground: Mobile health has the potential to play a significant role on the actual reversal of paradigm in healthcare, toward a more patient-centric and more collaborative in order to improve the outcomes obtained and the quality and sustainability of health systems. Objective: Explore and understand individual m-health acceptance drivers between two groups of users, one of them with a chronic health condition. Methods: Extended unified theory of acceptance and usage of technology (UTAUT2) was extended with a new health-related framework, behavioural intention to recommend and new mediation effects. We applied the partial least squares (PLS) causal modelling to test the research model. We obtained 322 valid responses through an online questionnaire. Results: The drivers of behavioural intention with statistical significance are performance expectancy (PE βtotal= 0.29; P < 0.01), habit (HT βtotal= 0.39; P < 0.01), and personal empowerment (PEM βtotal= 0.18; P < 0.05). The precursors of use behaviour are habit (βtotal= 0.47; P < 0.01), and personal empowerment (βtotal= 0.17; P < 0.01), except on chronic health conditions patients’ group were none of the drivers showed significance. Behavioural intention to recommend (BIR) is significantly influenced by behaviour intention (βtotal= 0.58; P < 0.01) and PEM (βtotal= 0.26; P < 0.01). The model explained 66% of the variance in behavioural intention, 55% of the variance in use behaviour and 70% of behavioural intention to recommend. Conclusions: Our study demonstrated the significant role of personal empowerment, as a secondorder construct, on m-health acceptance context. The presence of a chronic health condition showed to impact the acceptance of this technology.
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Pilane, K. L. "An assessment of Casino gambling on black economic empowerment: Western Cape as a case." Thesis, 2010. http://hdl.handle.net/11394/3480.
Full textAbstract:
Magister Commercii - MComThe study has three objectives; firstly to assess the (manner of) implementation of black economic empowerment (BEE) principles by casino licence operators in the Western Cape, namely GrandWest, Casino Mykonos, and Caledon Casino & Spa, during the construction and initial operation phases; secondly, to discuss casino gambling from a marketing strategy theory perspective; and thirdly, to measure consumer behaviour theory as demonstrated by casino patrons. Government(s) and casino industry executives present casino gambling as a source of revenue and employment, and disregard the social costs incurred by society in the production of this revenue and employment sustenance.This study is an evaluability assessment study where reports from the Western Cape Gambling and Racing Board‟s social equity committee where used for the objective of the study. As a result, the sample of the study was formed by the three above-mentioned casinos that were operating in the Western Cape at the beginning of the project. The proposed government strategy on Black Economic Empowerment (BEE) was critiqued to try and understand the government‟s position relative to the initiative. The social equity committee monitoring reports where analysed to assess the performance of casino operators relative to their BEE undertakings in their licences. Data formed by reports and literature has been summarised and presented to try and help in clarifying the position of casino gambling on black economic empowerment and specifically the (economic) empowering of host communities and society at large.Recommendations where made with the view highlighting the need for a strategy towards greater empowerment of host communities. As a result, the researcher suggests that further research be conducted into the relationship between the profitability of a casino and proliferation of social problems attributed directly to the presence of a casino complex.
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Heurtebis, Solene. "An investigation into the level of socio-economic empowerment of women by identifying their lingerie buying behaviour in the Durban area." Thesis, 2001. http://hdl.handle.net/10321/1983.
Full textAbstract:
Dissertation submitted in partial compliance with the requirements for the Master's Degree of Technology: Marketing in the Department of Marketing, Technikon Natal, 2001.The purpose of this investigation is to define the level of socio-economic empowerment of South African women by identifying their lingerie buying behaviour in the Durban area. This research set out to establish if there are relationships between the following three variables: * The level of emancipation of women - If they are high or low In socio-economic emancipation according to criteria identified in the literature review * Their buying motivations - When buying lingerie, do they consider it as a pleasurable and enjoyable experience or a task to complete? * The type of shops they patronise - Shops with a high level of service or self-service shops In order to reach this aim, the literature review provided information about the evolution of women since the beginning of the 1960's, about the evolution of South African women, especially since the end of the Apartheid system, and finally, about the influence of these evolutionary changes on fashion and on the lingerie field in particular. The purpose was to emphasise the link that exists between the level of empowerment of women and their fashion buying habits. Thus, it has been established that women do not only buy to please the members of their family, but also to affirm their personal identity. Moreover, four categories of women were identified according to their level of emancipation; that is, whether they are career oriented (plan to work or career women) or whether they are home ivprevent
M
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Namoobe, Belvin. "Enhancing competitiveness of wine through empowerment labels : a case study of wine prices and consumer preferences at two wine retail outlets in the KwaZulu-Natal Midlands." Thesis, 2011. http://hdl.handle.net/10413/8529.
Full textAbstract:
South Africa’s history of the disempowerment of black people (Africans, Coloureds, Indians, and Chinese), presented the post apartheid government after 1994 with problems of policy formulation around empowerment of the previously disadvantaged groups (PDGs). In the wine industry, one possible way of addressing inequality in the access to economic resources and racially skewed land redistribution is through empowerment labelling of wine. Empowerment labelling of wine may promote competitiveness of wine businesses owned by the PDGs. This will help to address inequality problems in the sector. Skinner (2007) demonstrated that empowerment labelling can benefit South African wine firms in international wine markets because empowerment and Fairtrade labelled wines benefit from import preference in most European Union (EU) countries. This study investigates one possible way in which empowerment labelling may benefit wine firms on the domestic markets for wine. Several wine brands with empowerment attributes are currently traded in domestic wine retail markets in South Africa. Very few of these wine brands are broad-based black economic empowerment (BBEE) brands. If South African wine consumers value black economic empowerment in the wine industry, empowerment attribute labelling may be used to identify empowerment products, and thereby promote the competitiveness of Black Economic Empowered wine businesses.
This study sets out to quantify South African wine consumers’ willingness to pay (if any) for empowerment labelled wines. Data for the study were collected in 2007 and 2008. Two methods were used for this purpose using two case studies in the KwaZulu-Natal Midlands. The first method used a revealed preference technique to determine whether a price premium exists on the current wine prices or not. Using the hedonic price analysis technique, linear and log-linear hedonic price functions for wine for two wine retail outlets in the KwaZulu-Natal Midlands were used to estimate the price premium paid for empowerment attributes in this domestic wine retail market. Explanatory variables which were found to influence wine prices were Platter’s Wine Guide quality rating, Reputation of the winery, and BBEE. Tests on the statistical fit of the models using the Park Test and residual scatter plots indicated that the log-linear model had better data fit. These two models could not be compared using the more traditional R squared and F-statistics as they had different dependent variables.
The second method used a stated preference technique to estimate wine consumers’ willingness to pay for empowerment attributes of wine in the Kwazulu-Natal Midlands. Personal interview surveys of consumers at a wine cellar were conducted. The monetary value of these consumers’ willingness to pay was quantified using conjoint analysis and the conditional logistic model. Although the revealed preference techniques for consumer willingness to pay for empowerment labels showed that a negative price premium exists for these wine attributes, the stated preference technique revealed a positive willingness to pay for empowerment attributes. The monetary values could not provide the actual willingness to pay as they tended to be close to the hypothetical price of wine used in the questionnaire. This might be attributable to the prices used in the questionnaire not capturing the average actual wine prices for this specific wine retail outlet. Therefore, the monetary values were used as indicators of the ordering of attribute importance by the consumers. The results also indicated that an information gap between consumers and producers may exist. This implies that, provided that consumers are made aware of these attributes, there may be potential for wine producers to earn a price premium on empowerment attributes. Further research is required to determine whether South African wine consumers (a) value empowerment attributes (using stated preference techniques), and (b) are aware of wine brands that have empowerment attributes. The results of this study would aid government in formulating policies that promote the competitiveness of empowerment attributes such as giving machinery or inputs procurement rebates to wineries that are broad-based empowerment compliant, and in so doing, improve the economic position of previously disadvantaged groups.Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2011.
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Miguez, Ana Paula Ribeiro Lima Ferreira. "Voluntary Simplicity and Willingness not to buy." Master's thesis, 2022. http://hdl.handle.net/10362/134780.
Full textAbstract:
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMThis study aims to understand why people do not buy in the scope of voluntary simplicity. The importance of this study is related to questions raised about consumption and lifestyle. The main objective is to measure whether the trend for voluntary simplicity would be influential and how it acts on consumers' willingness not to buy. To better understand this phenomenon of voluntary simplicity, we will use the hypothesis as a predictive model, to provide a directional response to our main goal. The Millennials, with ages between 18-34, both genders, actively studying and working, and living in Portugal were the target population of the study. The survey was conducted from May 4th, 2020, until January 19th, 2021. During this period, 282 people responded to a questionnaire with 72 questions. This study provided valuable insights into the key factors influencing the Willingness Not to buy. The model explains 51% of the variance of variables presented, which is a good value in market research. The relevance of this research is based on understanding these changes in the economy and how they affect purchasing intentions. By doing so, this study contributes to academic research and companies, to improve customer experience and satisfaction regarding voluntary simplicity.
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Röcker, Denise Natalie. "Give us the power! : how a firm’s empowerment philosophy affects consumers’ purchase intention, future loyalty intention, word-of-mouth intention and hedonic experience." Master's thesis, 2019. http://hdl.handle.net/10400.14/26943.
Full textAbstract:
Companies increasingly involve their consumers into the development of new ideas and
products. While some companies actively communicate their user-driven firm philosophy
others do not. This study identifies how a firm’s empowerment philosophy can change
consumer-firm relationships and thereby affect consumers’ judgments and behavioral
intentions in order to draw conclusions regarding a firm’s marketing strategy. A betweensubjects
experimental study exposed respondents either to an employee-driven firm (1), a userdriven
firm where the respondents were empowered themselves (2), a user-driven firm (3) or a
user-driven firm with in-group participants (4). Findings indicate that a user-driven firm
philosophy positively affects consumers’ purchase intention, word-of-mouth intention, future
loyalty intention and hedonic experience for low complexity hedonic products. The effects
occur for both empowered and non-participating observing consumers. Overall, firm
philosophy affects all these variables through firm identification but also through feelings of
psychological ownership. Moreover, similarity mediates the effects of firm philosophy on both
firm identification and psychological ownership. Hence, perceived similarity to the product
creators is the key to create firm identification and feelings of psychological ownership.Cada vez mais, empresas recorrem aos seus clientes para criar novas ideias e produtos. Enquanto que algumas empresas comunicam ativamente as suas filosofias empresariais orientadas para o consumidor, outras não o fazem. Este estudo identifica a maneira como a filosofia empresarial baseada num maior poder de decisão do consumidor pode alterar as relações consumidor-empresa e desta forma influenciar as perceções e intenções comportamentais dos consumidores de modo a tomarem posições acerca da estratégia de marketing de uma empresa. O estudo experimental expôs os participantes a um dos seguintes tipos de empresa: (1).empresa cujo produto final é proposto exclusivamente pelos seus colaboradores; (2).empresa cujo produto é proposto somente pelos participantes; (3).empresa que tem em consideração não só os participantes, mas também outros consumidores; (4) empresa que apenas considera grupos de referência (in-group). Os resultados obtidos demonstram que uma filosofia orientada para o consumidor afeta a intenção de compra dos consumidores, o passa-a-palavra, a intenção de lealdade futura e a experiência de consumo de produtos hedónicos com pouca complexidade. Os efeitos ocorrem não só nos participantes com poder de decisão, mas também em consumidores não-participantes. Geralmente a filosofia da empresa influencia as referidas variáveis não só através da identificação com a empresa, mas também através de sentimentos de posse psicológica. Adicionalmente, esta influência tem como intermediário o sentimento de similaridade. Dito isto, a perceção de similaridade com os responsáveis pelo desenvolvimento dos produtos é essencial para a criação de identificação com a empresa e para o surgimento de sentimentos de posse psicológica.
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Premjee, Dipika. "Employee commitment to customer service in South Africa." Thesis, 2007. http://hdl.handle.net/10321/360.
Full textAbstract:
Thesis (M.B.A.: Business Studies Unit)-Durban University of Technology, 2007. 127 leavesRetailing no longer involves just growth or expansion into new product, consumer segments or geographic areas. Organisations are now learning to shift their emphasis to managing under conditions of modest, zero or for some organisations, under negative growth. This is to a large extend has been the result of changing consumer behaviour, the emergence of new competitors, global economic recession, and rapid technological advances in the retailing industries. These pressures of business today make many people think that the only thing that counts is financial success, i.e. being the investor of choice. In successful organisations everyone's energy is focused on the "Triple bottom line" as the target. That is, if the organisation has been built the right way, it will be the Provider of Choice, Employer of Choice, and Investor of Choice. The leaders of these organisations believe that people, their customers and business partners are as important as their bottom line. These companies realise that profit is the applause you get for taking care of your customers and creating a motivated environment for your people. Despite its importance, this topic has been given little attention in the academic literature. In the case of retailing, services are designed more to augment the core offering or add value rather than represent the core offering itself? The limited and fragmented research on retail services focuses on specific areas such as quality issues and store image. Thus given this void in the literature, the bases of the study would be to approach retail services as a strategic perspective by focusing on the service orientation of a retailer's business strategy. If a retailer decides to strategically augment its products with services, it is essential that the retailer make this change systematically with a long-term orientation. The study would involve examining one level of service orientation, i.e. individual level. In this research stream, a service orientation is treated as a personality measure whereby certain people are more service orientated than others.
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Maia, Mónica Correia. "A importância estratégica de comunicar a responsabilidade social corporativa." Master's thesis, 2013. http://hdl.handle.net/10071/7218.
Full textAbstract:
Esta investigação teve como resultado uma dissertação assente no papel da comunicação da Responsabilidade Social Corporativa no comportamento de compra do consumidor.
O objetivo da investigação concentrou-se em averiguar se o consumidor muda a sua intenção de compra por ter conhecimento de que a empresa fornecedora do bem/serviço têm uma prática sustentada de Responsabilidade Social Corporativa. Como forma de responder a este objetivo foram formuladas duas hipóteses de investigação que foram testadas mediante a realização de um inquérito baseado numa amostra por conveniência, que reuniu 343 respostas em todo o território nacional.
Para melhor perceber a complexidade deste tema foram abordados os principais fatores que levam as empresas a adotar este tipo de práticas, essencialmente a comunidade em geral e o consumidor em particular, os desafios de as manter e comunicar, bem como as tendências para o futuro próximo que demonstram uma cada vez maior capacitação do consumidor
Os resultados obtidos permitem-nos assumir que o consumidor português, em geral, não só quer ter mais informação disponível e acessível (quer ao nível da acessibilidade de meios mas também ao nível da acessibilidade da linguagem) sobre o papel das marcas e empresas em ações de Responsabilidade Social, mas também quer colaborar, ser ouvido nas suas sugestões, enfim, ser capacitado para intervir na comunidade quer por sua iniciativa, quer quando incentivado por parte das marcas e das empresas em geral.This research, resulted in a dissertation, was based on the role of communication of Corporate Social Responsibility in consumer buying behavior . The goal of the investigation was focused on find out if the consumer was willing to change his intention to purchase by having knowledge of the supplier of the goods /services have a sustained practice of Corporate Social Responsibility . In order to meet this purpose two research hypotheses were formulated and tested by conducting a survey based on a convenience sample , which gathered 343 responses across the national territory . To better understand the complexity of this issue the research started to dealt with the main factors that lead companies to adopt such practices, essentially the community in general and consumers in particular the challenges of maintaining and communicating, as well as trends for the near future that demonstrate an increasing consumer empowerment The results obtained allow us to assume that the Portuguese consumer, in general, not only want to have more information available and accessible (both in terms of accessibility of resources but also the level of accessibility of language) on the role of brands and companies into shares Social Responsibility, but also wants to collaborate, be heard on their suggestions and be able to intervene in the community whether on its own initiative or when encouraged by the brands and companies in general
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Wei-HsiangLiao and 廖偉翔. "Examining Important Factors that influence Consumers’ Intention of Using Smart Home Devices: Based on Empowerment Theory and UTAUT." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6wv64n.
Full textAbstract:
碩士國立成功大學
工業與資訊管理學系碩士在職專班
106
This study is combined with the dimension of the empowerment theory and performance expectancy, effort expectancy, social influence, and facilitating conditions of UTAUT (Unified Theory of Acceptance and Use of Technology ) to discuss the factors that influence consumers' intention of using in the smart home devices of Internet of Things. With 303 valid questionnaires and the verification made by the least squares methods (PLS) of the structural equation preface, the result shows the empowerment theory is obviously to influence the intention of using, performance expectancy, effort expectancy, social influence, and facilitating conditions. Also, performance expecting, effort expectancy, and condition of promotion are obviously to influence consumers' intention of using in the smart home devices. In the conclusion, the result of research proves the relationship of factors between the dimension of the empowerment theory and the dimension of UTAUT has an influence on consumer' intention of using in the smart home devices. Thus, if the developer of the smart home devices can empower consumer and popularize the prospect of technology and supporting measures, it will help to raise consumers' intention of using.
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Shabangu, Athalia Phindile. "Practice Guidelines for Designing and Implementing Victim Empowerment Programmes from the Perspectives of Service Providers and Consumers of Services." Thesis, 2018. http://hdl.handle.net/10500/27855.
Full textAbstract:
Crime is a complex social problem which has a diverse range of socioeconomic and legal consequences. Its effects upon victims are equally wide-ranging. In the cases of both violent and non-violent crimes, the effects and consequences for victims can assume any of a great many different forms. Dinisman and Moroz (2017) confirm that the effects can be deleterious in respects such as the physical health, emotional well-being, financial security, and prospects for employment or higher education. In addition, the intensity of the effects upon victims is influenced by many different factors. Evidence suggests that the nature of crimes which are committed and their seriousness do not in themselves account solely for differences in the severity of the effects which victims experience (Dinisman & Moroz, 2017). In the past, many organisations, including government departments, have been concerned mainly with rendering services to victims of child abuse and domestic violence, often at the expense of victims of serious crimes such as murder, rape, car hijacking, armed robbery and assault.
A qualitative study was conducted, in order to obtain an understanding from both providers of victim empowerment services and victims of violent crimes of the services which are provided to victims. A significant amount of data was collected in the form of suggestions from both groups of participants for improving the effectiveness of existing VE services and diversifying them to make the rendering of services a more holistic endeavour than it is at present. The study was conducted in the provinces of Mpumalanga, Gauteng, the Western Cape, and the Northern Cape and the data was collected from semi-structured face-to face interviews and focus group discussions.
The findings revealed that there were no standardised guidelines for rendering VE services to victims of different categories of crimes and the suggestions of the participants underscored the need for the development of appropriate referral protocols as a component of the guidelines for practice which were to be developed from the findings of the study. Some of the victims who participated in the study maintained that although some of their basic needs were being met in the shelters in which they were housed, in some instances counselling and therapeutic services were not available. Victims who were accommodated in shelters with their children expressed concerns with respect to a lack of educational programmes and facilities for the children. Many also expressed the belief that programmes which enabled them to develop skills to become financially self-sufficient upon leaving shelters were crucial to both their rehabilitation and empowerment.
From the findings of this study, it was evident that guidelines for practice needed to be developed in accordance with the types of crimes which are committed against victims. From a careful analysis of the suggestions and recommendations of the participants, the researcher developed guidelines for practice for designing and implementing victim empowerment programmes in accordance with the objectives of providers of VE services and the needs of victims. The guidelines take the form of information pertaining to relevant programmes and services, appropriate referral protocols, and monitoring and evaluation framework templates to enable providers of VE services to assess their performance in relation to whether their services fulfil their mandates and whether the victims to whom they are rendered consider them to be sufficiently effective and appropriate. The guidelines are also intended to reduce inappropriate variations in the rendering of VE services and to stipulate standardised practices. The guidelines were circulated to members of the Victim Empowerment Management Forum who are also providers of VE services, for their comments and suggestions, which have subsequently been incorporated into the final draft of the guidelines for practice.Social Work
D. Phil. (Social Work)
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Olímpio, Ana Catarina Alves da Silva Félix. "The effect of a design label on product choice in FMCG." Master's thesis, 2016. http://hdl.handle.net/10400.14/20235.
Full textAbstract:
The concept of User Innovation is not very familiar to consumers, but a growing number of
companies are starting to invest on users to assist their R&D process. Thompson and
Malaviya’s Skepticism-Identification model explain why companies should encourage but at
the same be careful when communicating that a product was designed by users. This
experimental study aims to understand the influence of the level of user input in product
design on product choice. The design continuum: (1) firm-designed; (2) user-designed and (3)
co-creation (the collaboration between the two) is applied to the FMCG industry and tested
whether product nature (hedonic and utilitarian) influences consumers’ responses.
Firstly, the results indicated that co-creation is the preferred design label, regardless of the
product nature. A co-created label enhances perceptions of product quality and for this reason,
managers should use this increase in product value to create a competitive advantage in the
marketplace. Secondly, the results indicated that utilitarian products draw the most benefits
from a user design label. When looking at communicating the product design mode,
companies should first look at the nature of their products.Os consumidores não se encontram muito familiarizados com o conceito de “inovação do consumidor”. Contudo, um número crescente de empresas começa a investir cada vez mais no seu contributo para o processo de I&D. O modelo “Ceticismo-Identificação” de Thompson e Malaviya explica as razões que incentivam e alertam sobre os cuidados da comunicação de que um produto foi concebido pelos consumidores. O presente estudo experimental tem como objectivo perceber a influência do grau de contribuição dos consumidores (na fase de concepção) na escolha do mesmo. O contínuo (1) concebido por profissionais (2) por consumidores e (3) cocriação (colaboração entre as duas partes) é aplicado em Bens de Consumo e é testado perante naturezas de produto distintas (hedónica e utilitária). Os resultados indicam que, em primeiro lugar, a cocriação é a opção mais preferida dos consumidores, independentemente da natureza do produto. Os consumidores percepcionam uma qualidade superior nestes produtos, sendo que as empresas podem ganhar uma vantagem competitiva no mercado. Em segundo lugar, os resultados indicam que os produtos utilitários vão beneficiar fortemente da comunicação de que um produto foi concebido por utilizadores, o que sugere que as empresas devem analisar a natureza do produto antes de investirem neste tipo de estratégias.
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Costa, Ana Catarina de Sousa. "Vivências de liderança em pessoas com experiência de doença mental." Master's thesis, 2021. http://hdl.handle.net/10400.12/8046.
Full textAbstract:
Dissertação de Mestrado apresentada no ISPA – Instituto Universitário para obtenção de grau de Mestre na especialidade de Psicologia Clínica.O presente estudo tem como principal objetivo explorar o que caracteriza a liderança em pessoas com experiência de doença mental. Neste estudo, privilegia-se a experiência individual de cada participante sobre o seu percurso e vivências, procurando entender o que envolve a inclusão destas pessoas em papéis de liderança. O objetivo do estudo é dar voz à experiência individual destes indivíduos, privilegiando as narrativas individuais de cada um. Trata-se de um estudo qualitativo que tem como base uma investigação colaborativa, em que foi utilizado a análise temática para estudar e conhecer o que caracteriza a experiência de liderança e o impacto que tem sobre os próprios, assim como a mudança que traz a nível da sociedade e o caminho que falta percorrer para criar mais oportunidades de liderança. Utilizou-se como instrumento de recolha de dados um guião de entrevista semiestruturada, construído de forma colaborativa com os participantes através de várias sessões com um focus group. Conclui-se com este estudo que a liderança é caracterizada por parcerias colaborativas que permitem o envolvimento e partilha de poder, tendo um impacto positivo com foco na valorização e crescimento pessoal que permite alterar a visão da sociedade sobre estas pessoas. O futuro da liderança depende do investimento na formação das pessoas com experiência de doença mental e inclusão das mesmas a nível de serviços de saúde e comunidade.
In this essay the main goal is to examine the experience of leadership in people with experience of mental illness. This paper focuses on the individual experience of each person, their journey and experiences, aiming to understand what envolves the inclusion of these people in leadership roles. The paper at its core aims to give voice to the indivual experiences of those with mental illnesss, thus privileging the personal narratives of each person. It presents a qualitative methodology based on a collaborative research, in which thematic analysis was used to study and learn about the leadership experience and the impact it has on leaders, as well as the change that brings at the level of society and the path that remains to follow to create more leadership opportunities. A semi-structured interview was used as a data gathering instrument, built in collaboration with the participants through several sessions with a focus group. This study concludes that leadership is distinguished by collaborative partnerships that allows the involvement and power sharing, having a positive impact with a focus on personal appreciation and growth that leads to a change of the vision of society about these people. The future of leadership depends on investment in training of people with mental illness and their inclusion in health services and organizations and community.
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Cotrim, João Miguel Oliveira. "Making sense of the sharing economy: how and why stakeholders grant legitimation." Doctoral thesis, 2021. http://hdl.handle.net/10071/23024.
Full textAbstract:
The Sharing Economy (SE) has been developing at an impressive pace throughout the globe and emerging as an innovative and hastily growing practice of the economy, which, on the other hand, has been attracting the attention of the scientific community. An increasing number of studies have been brought to light, particularly since 2017, helping to document and analyse how the SE has been unveiling itself and evolving across economic systems. There still is, nevertheless, a scarcity of a well-settled comprehension of the SE. This research addresses this gap by making a valuable contribution in helping to settle the sometimes-controversial, contention/dispute discourse around this arising field of knowledge over the last few years. It is composed of 3 sequential studies, whose respective research questions help find an answer to the central overall research question of the research, which is: what is the nature of the SE, and how and why stakeholders have progressively been granting legitimation to it? In conducting a historical qualitative analysis of the expression SE and its equivalents, Study 1 clarifies that (i) the SE is a phenomenon that has predominantly been formed by emergence processes, comprising social movement, similarity clustering and truce components; (ii) there is a generalised legitimacy granted to the SE by a vast number of stakeholders, even though still lacking on the consolidation of socio-political legitimation; and (iii) the nature of the SE seems to fall in a metaphorical approach, particularly, the notion of radial categories. Studies 2 and 3 represent a deeper dive into the heart of the SE sphere, with the aim to explore the role of two pivotal stakeholders, whose mutual interaction is vital for the legitimacy gaining of the SE: (a) the organisations belonging to the field and (b) the consumers. Results, respectively, show: (a) a content analysis of (1) how SBPs organisations portray themselves and express their identities to the world and (2) what is the nature of the legitimacy that is granted by external audiences to prototypical SBPs reveal that, while SBPs go through a stakeholder evaluation screening process involving the degree of their legitimacy in terms of sameness (or close substitution), distinctiveness, cognitive and socio-political, they resort to a self-presentation strategy that is based on proclaiming to be part of a global social movement and act as social agents of change concerning contemporary high-priority matters: the widespread prevalence of information technologies; the desirability of empowering people; the social cohesion as a requirement in a globalised world; and sustainability as a precondition for a more auspicious world; (b) one experiment reveals that consumers’ intention to participate in “pure sharing” and/or “pure exchange” SBPs of the SE depends on either hedonic, either gain, and/or either normative motives, hence comprising both individual and supra individual strands, to be cognitively activated in them by the stimulus given by the nature of the SBP in question. More relevantly, there is a tendency for consumers to associate both extremes of SBPs of the SE with normative, supra-individual strands, thus, allowing to elaborate that they choose to participate in SBPs due to their transformative character - it is in favour of the collective good, bringing people closer together, a more cohesive, altruistic, non-egocentric, a fairer society and, ultimately, the unlocking of new paths for better sustainability of the planet and a more auspicious future for humanity, which is something that, to the best of our knowledge, current literature did not uncover before.A Economia de Partilha (EP) tem vindo a desenvolver-se a um ritmo impressionante em todo o mundo e emergindo rapidamente como uma prática inovadora da economia, que, por outro lado, tem vindo a atrair a atenção da comunidade científica. Um crescente número de estudos tem vindo a emergir, particularmente desde 2017, ajudando a documentar e analisar como a EP tem vindo a revelar-se e evoluir nos sistemas económicos. Ainda existe, no entanto, uma escassez de uma compreensão bem sedimentada e pacífica sobre a EP. Este projeto de investigação aborda essa lacuna dando uma contribuição valiosa para ajudar a resolver/pacificar o discurso, por vezes, controverso em torno deste campo de conhecimento que tem vindo a surgir nos últimos anos. É composto por 3 estudos sequenciais, cujas respetivas perguntas de pesquisa ajudam a encontrar uma resposta para a questão de pesquisa central/geral do projeto, e que é: qual é a natureza da SE e como é que e porque que é que as partes interessadas têm vindo progressivamente a conceder legitimação a ela? Ao realizar uma análise histórica qualitativa da expressão SE e seus equivalentes, o estudo 1 clarifica que (i) a EP é um fenómeno que tem sido formado predominantemente por processos de emergência, compreendendo componentes de movimento social, agrupamento por similaridade e trégua; (ii) existe uma legitimidade generalizada concedida à EP por um vasto número de partes interessadas, embora ainda carente de consolidação da legitimação sociopolítica; e (iii) a natureza da EP parece enquadrar-se numa abordagem metafórica, particularmente, na noção de categorias radiais. Os estudos 2 e 3 representam um olhar mais profundo no seio da esfera da EP, com o objetivo de explorar o papel de dois stakeholders centrais, cuja interação mútua é fundamental para o ganho de legitimidade da EP: (a) as organizações pertencentes ao campo e (b) os consumidores. Os resultados revelam, respectivamente,: (a) uma análise de conteúdo de (1) como as organizações SBPs se retratam e expressam as suas identidades para o mundo e (2) qual é a natureza da legitimidade que é concedida pelas audiências externas a SBPs prototípicas revelam que, enquanto que as SBPs passam por um processo de crivo de avaliação das partes interessadas envolvendo o grau da sua legitimidade em termos de semelhança (ou substituição próxima), distinção, cognitiva e sociopolítica, elas recorrem a uma estratégia de autoapresentação que se baseia na proclamação de fazer parte de um movimento social global e atuar enquanto agentes sociais de mudança no que diz respeito a questões contemporâneas de alta prioridade, nomeadamente: a prevalência generalizada de tecnologias de informação; o desejo de capacitar as pessoas; a coesão social como requisito num mundo globalizado; e a sustentabilidade como pré-condição para um mundo mais auspicioso; (b) uma experiência revela que a intenção dos consumidores de participar em SBPs da EP de “pura partilha” e/ou de “pura troca” depende quer de motivos hedónicos, de ganho e/ou normativos, compreendendo, portanto, vertentes individuais e supra individuais, de serem cognitivamente ativados neles pelo estímulo dado pela natureza da SBP em questão. Mais relevante, há uma tendência de os consumidores associarem ambos os extremos das SBPs da SE a vertentes normativas, supra-individuais, permitindo assim elaborar que eles optam em grande parte por participar nas SBPs devido ao seu caráter transformador – é a favor do bem coletivo, da aproximação entre as pessoas, de uma sociedade mais coesa, altruísta, não egocêntrica, justa e, em última instância, do desbloqueio de novos caminhos para uma melhor sustentabilidade do planeta e um futuro mais auspicioso para a humanidade, que é algo que, tanto quanto é do nosso conhecimento, a literatura atual não havia posto a nu antes.
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Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.
Full textAbstract:
This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a culture jammer, educator and cancer survivor to illustrate my original vision of a ‘holistic media literacy pedagogy’. This research reflects on the emergence and impact of holistic media literacy in my personal and professional life and also draws from relevant interdisciplinary literature to challenge and synthesize current insights and theories of media literacy, holistic education and culture jamming.