Relevant bibliographies by topics / Consumer engagement in art

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Consumer engagement in art'

Author: Grafiati
Published: 25 November 2024
Last updated: 31 July 2025

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Journal articles on the topic "Consumer engagement in art"

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Grassi, Alessia. "CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART – FONDAZIONE PRADA." Global Fashion Management Conference 2019 (July 11, 2019): 228–33. http://dx.doi.org/10.15444/gfmc2019.02.05.05.

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Rahmani, Shinta, Edita Rachma Kamila, and Cynthia Eka Violita. "NFTs And Branding: A Marketer's Guide to The Digital Art Craze." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 7914–19. http://dx.doi.org/10.31539/costing.v7i4.10491.

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This research explores the integration of Non-Fungible Tokens (NFTs) into branding strategies within PT. BISI International, TBk, focusing on the agricultural sector. Utilizing a quantitative approach with a sample of 80 participants, the study investigates the direct and indirect effects of Social Media Engagement (SME) and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding. The findings reveal significant direct effects of Social Media Engagement and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding,
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Grassi, Alessia. "Art to enhance consumer engagement in the luxury fashion domain." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (2020): 327–41. http://dx.doi.org/10.1108/jfmm-09-2019-0194.

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PurposeThis paper explores an opportunity for luxury fashion brands to strengthen their engagement with consumers through the arts and without undermining the exclusivity of the luxury product.Design/methodology/approachThis paper is based on an interpretive qualitative approach aiming to specifically investigate Fondazione Prada – a contemporary art gallery owned and managed by the fashion brand Prada. Data were collected through semi-structured interviews and a focus group implemented with the “mystery shopper” technique. Template analysis was used to analyse the data.FindingsFondazione Prad
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Figueiredo, Natália, Bruno M. Ferreira, José Luís Abrantes, and Luis F. Martinez. "The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 1 (2025): 25. https://doi.org/10.3390/jtaer20010025.

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Over the past two decades, digital evolution has radically transformed how consumers interact with brands and purchases. Highly informed consumers actively seek news, knowledge, and inspiration and often interact with multiple touchpoints over an extended period before purchasing. Thus, companies face diverse and complex challenges in engaging with and retaining consumers in virtual contexts. This systematic literature review aims to understand what influences consumer behavior, that is, the impact of digital marketing on online shopping. Based on Web of Science database articles, bibliometric
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Runzhi, Wang, and Olha Hanotska. "Prospects for the Art Packaging Design Development." Demiurge: Ideas, Technologies, Perspectives of Design 7, no. 2 (2024): 303–20. http://dx.doi.org/10.31866/2617-7951.7.2.2024.315466.

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The article is dedicated to studying the prospects for the development of art packaging design and identifying the characteristic features of this field. The primary objective of the research is to analyse current trends and prospects for the development of art packaging design, determine its role in shaping consumer demand, and assess the impact of aesthetic and functional aspects on consumer choice. The research methodology involves a comprehensive approach, including the study of literature on the topic and the research of successful examples of art packaging made by students of the Master’
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Satyajit Biswas, Satyajit Biswas. "The Dynamic Interplay between Modern Art and Advertising: A Comprehensive Analysis." Green Lifestyle and International Market 2, no. 1 (2025): 38–45. https://doi.org/10.34256/glim25.0201038.

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Background: The relationship between modern art and advertising has long influenced the evolution of visual culture and consumer engagement. As contemporary art movements have developed, their styles and messages have increasingly intersected with the advertising industry’s efforts to captivate audiences. Purpose: This study aims to explore the symbiotic relationship between modern art and advertising, focusing on how artistic innovations are adopted, transformed, and mainstreamed within advertising strategies. It seeks to understand the broader cultural implications of this interplay in shapi
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Li, Gang, Shihong Zhou, Zhen Kong, and Mengyuan Guo. "Closed-Loop Attention Restoration Theory for Virtual Reality-Based Attentional Engagement Enhancement." Sensors 20, no. 8 (2020): 2208. http://dx.doi.org/10.3390/s20082208.

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Today, as media and technology multitasking becomes pervasive, the majority of young people face a challenge regarding their attentional engagement (that is, how well their attention can be maintained). While various approaches to improve attentional engagement exist, it is difficult to produce an effect in younger people, due to the inadequate attraction of these approaches themselves. Here, we show that a single 30-min engagement with an attention restoration theory (ART)-inspired closed-loop software program (Virtual ART) delivered on a consumer-friendly virtual reality head-mounted display
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Mamali, Elizabeth, Peter Nuttall, and Avi Shankar. "Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations." Marketing Theory 18, no. 4 (2018): 521–42. http://dx.doi.org/10.1177/1470593118767723.

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Marketing theory on consumer tribes explores how these ephemeral collectives can grow into more formal, organizational systems that become subject to the various demands of the market. But how tribal doctrines endure in communities that are formalizing their market engagement remains under-theorized. To address this, we draw from literature on hybrid organizations and ethnographic data from an art-house cinema tribe that is formalizing its operations into what we conceptualize as a ‘consumer-constructed organization’ (CCO). We theorize CCOs as dynamic, hybrid organizational forms that balance
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Hollebeek, Linda D. "Individual-level cultural consumer engagement styles." International Marketing Review 35, no. 1 (2018): 42–71. http://dx.doi.org/10.1108/imr-07-2016-0140.

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Purpose While the consumer engagement (CE) concept is gaining traction in the literature, little remains known regarding the ways in which consumers displaying differing cultural traits engage with brands and their differences. The purpose of this paper is to explore CE with brands for consumers exhibiting differing cultural traits, and develop a set of research propositions for these individuals’ cognitive, emotional, behavioral, and social CE in brand interactions. These propositions, collectively, reflect consumers’ individual-level cultural CE styles – consumers’ motivationally driven disp
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Morris, Julia E. "Arts engagement outside of school: Links with Year 10 to 12 students’ intrinsic motivation and self-efficacy in responding to art." Australian Educational Researcher 45, no. 4 (2018): 455–72. http://dx.doi.org/10.1007/s13384-018-0269-8.

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Abstract This study draws on student engagement factors to examine the relationship between students’ non-school-based arts experiences on their intrinsic motivation and self-efficacy to participate in visual arts responding tasks. Visual arts responding in the curriculum includes learning about artists and artworks, decoding art and making critical judgements, and is important in building twenty-first century learning skills such as critical thinking and communication. A total of 266 Year 10 to 12 students from 18 schools in Western Australia (WA) participated in the quantitative research, wh
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Dissertations / Theses on the topic "Consumer engagement in art"

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Marin, Livia. "Rules of engagement : trope of estrangement : a relation between art and consumer object." Thesis, Goldsmiths College (University of London), 2011. http://eprints.gold.ac.uk/7807/.

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This research explores the relationship between objects and subjects and asks to what extent objects are constituted through an act of subjective interpretation, and by which they enter into a circulation of meaning; or to what extent objects, as things, escape a full determination by this act of interpretation. Through the analysis of a variety of artistic practices (including my own artistic trajectory) and drawing on different philosophical traditions, I will argue that the object can neither be reduced to interpretation nor can it be theorized as ‘outside’ language. Conversely, I claim tha
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Golshiripour, Esfahani Mohsen. "An exploration of artists’ and consumers’ online art storytelling: A narrative transportation theory perspective." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2024. https://ro.ecu.edu.au/theses/2842.

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The art industry has undergone a tremendous transformation due to the rapid growth of online marketplaces. This change has provided artists with unprecedented opportunity to reach a global audience. However, it has also presented obstacles in forming meaningful connections with potential customers. Through the lens of Narrative Transportation Theory (NTT), this study examines the characteristics of artists’ storytelling and the interpretation of such narratives by online art market consumers. The main objective is to investigate the types of storytelling techniques evident in narratives create
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Alhidari, Abdullah. "Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc799485/.

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When games were first developed for in-home use, they were primarily targeted almost exclusively at children and males. However, today’s marketplace manifests a more diverse population plays Internet-enabled games that can be played virtually anywhere. The average gamer is now 30 years old. Many gamers, obviously, are much older. Yet more strikingly, and more germane to this study’s purpose, 47% of the U.S. gamer population is female, as compared to 40% in 2010. Despite these trends the gaming industry remains a male-dominated culture. The marketer’s job is to facilitate game engagement and to
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Andersson, Elina, and Nicolai Pitz. "Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185201.

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The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. Despite that, within Europe LVS has not seen such rapid growth and seems to be still a neglected domain,both in practice and in academia.Most academic research on LVS has originated in China and took place in an Asian setting. From a European standpoint, these findings can onlyserve as
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Vivek, Shiri Dalela. "A scale of consumer engagement." Thesis, [Tuscaloosa, Ala. : University of Alabama Libraries], 2009. http://purl.lib.ua.edu/100.

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Lourenço, Carlos Eduardo. "Essays on consumer brand engagement." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/15634.

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Submitted by Carlos Lourenco (caerib@gmail.com) on 2016-03-01T23:34:25Z No. of bitstreams: 1 Essays on Consumer Brand Engagement.pdf: 950179 bytes, checksum: 14252036a97520690b11cd6730c1464d (MD5)<br>Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2016-03-02T11:34:58Z (GMT) No. of bitstreams: 1 Essays on Consumer Brand Engagement.pdf: 950179 bytes, checksum: 14252036a97520690b11cd6730c1464d (MD5)<br>Made available in DSpace on 2016-03-02T12:36:44Z (GMT). No. of bitstreams: 1 Essays on Consumer Brand Engagement.pdf: 950179 bytes, checksum: 14252036a97520690b
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Dessart, Laurence. "Consumer engagement in online brand communities." Thesis, University of Glasgow, 2015. http://theses.gla.ac.uk/6638/.

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This thesis advances the concept of consumer engagement as a valid approach to the conceptualisation and measurement of Online Brand Community (OBC) participation. Against the background of rapid technological advances affecting the way consumers interact online, this thesis posits that past representations of OBC participation fail to adequately capture OBC participation. It further argues that consumer engagement offers a new analytical lens, which is more responsive to the interactive, social and multidimensional nature of OBCs. The thesis conceptualises consumer engagement in OBC as an aff
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Muwanga-Zake, Semeyi. "Media convergence : an analysis of consumer engagement." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1557.

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Media convergence has meant that the traditional separations between the various media industries, such as the internet, broadcasting and telephone networks are slowly collapsing due to the growing use and influence of digital electronics - in effect, morphing or transforming the media landscape. A fundamental change in today's media landscape has been the shift in control over media content, consumer consumption patterns as well as the manner and level at which consumers interact. Thus, the extent to which success is achieved now depends on a customer centric engagement strategy that can be i
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Li, Xu. "Consumer Engagement in Travel-related Social Media." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5806.

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The term of “consumer engagement” is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online
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Krowinska, Agata. "Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook." Thesis, Edinburgh Napier University, 2017. http://researchrepository.napier.ac.uk/Output/1034828.

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Grounded in a constructivist paradigm, this thesis contributes to an emerging body of scholarship on the consumer engagement concept. In this research, the author conceptualises consumer engagement on social networking sites as a one-dimensional behavioural notion expressed by visible manifestations such as likes, comments and shares - referred to by scholars as consumer engagement behaviours. Although studies on consumer engagement in thecontext of social networking sites have increased over the past few years, current research often fails to provide frameworks that would adequately reflect t
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Books on the topic "Consumer engagement in art"

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Berleant, Arnold. Art and engagement. Temple University Press, 1991.

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Berleant, Arnold. Art and engagement. Temple University Press, 1991.

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Gatautis, Rimantas, Jūratė Banytė, and Elena Vitkauskaitė, eds. Gamification and Consumer Engagement. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-54205-4.

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Haudan, Jim. The Art of Engagement. McGraw-Hill, 2008.

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Spranzi, Aldo. Art economics: A consumer-oriented art economics. CESOM, Universita Bocconi, 1996.

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Spranzi, Aldo. Art economics: A consumer-oriented art economics. CESOM, Universita Bocconi, 1996.

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Spranzi, Aldo. Art economics: A consumer-oriented art economics. [Università Bocconi], 1996.

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United States. Federal Trade Commission. Office of Consumer and Business Education., ed. Art fraud. Bureau of Consumer Protection, Office of Consumer & Business Education, 1994.

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Bastos, Flávia, and Doug Blandy. Promoting Civic Engagement Through Art Education. Routledge, 2024. http://dx.doi.org/10.4324/9781003402015.

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(Firm), Art Bull, ed. R.A.P.E.: Rare acts of political engagement. Art Bull, 2013.

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Book chapters on the topic "Consumer engagement in art"

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Grigoriadou, Maria, and Agisilaos Konidaris. "Exploring the Motivation to Follow Small Brands on Social Media." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_89.

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AbstractSocial media have impacted numerous aspects of consumers’ social life, including consumer behavior and the consumer—brand relationship. Consumer behavior is evolving though social platforms and is shaping the perceptions and the actions of customers towards brands. As a result, more and more brands are seeking visibility through social networks, establishing an online presence, trying to trigger interaction and engagement with consumers. This paper explores consumer motivation to interact and engage with small travel brands on social media and highlights elements of the brands that mak
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Rebitschek, Felix G. "Boosting Consumers: Algorithm-Supported Decision-Making under Uncertainty to (Learn to) Navigate Algorithm-Based Decision Environments." In Knowledge and Digital Technology. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-39101-9_4.

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AbstractFinding information that is quality assured, objectively required, and subjectively needed is essential for consumers navigating uncertain and complex decision environments (e.g., retail or news platforms) and making informed decisions. This task is particularly challenging when algorithms shape environments and choice sets in the providers’ interest. On the other side, algorithms can support consumers’ decision-making under uncertainty when they are transparent and educate their users (boosting). Exemplary, fast-and-frugal decision trees as interpretable models can provide robust clas
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Henderson, Katie, Girish Prayag, and Sussie Morrish. "Dimensionality of Consumer Engagement in Fashion Blogs: An Extended Abstract." In Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_185.

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Salam, Muhammad Abdus, S. M. Nafiz Rayun, Waziha Islam, Robiul Hasan, Egi Arvian Firmansyah, and Kassim Kalinaki. "Consumer Engagement." In Advances in Information Security, Privacy, and Ethics. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-5298-4.ch020.

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Artificial intelligence's rapid advancements are transforming marketing and consumer communication, like shifting from traditional influencers to AI-powered virtual influencers. Despite concerns about cyber-harassment and fraud, optimism prevails as netizens adopt technology. However, this technological advancement has opened numerous opportunities for marketers and practitioners to utilize it optimistically and within legal boundaries. So, it is crucial to synthesize the insights on how deepfake technologies can revolutionize marketing, particularly in enhancing consumer engagement, brand com
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Bala, Rajni, Vinod Kumar, and Ritu Sharma. "Navigating Consumer Engagement." In Global Perspectives on Social Media Influencers and Strategic Business Communication. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-0912-4.ch014.

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Consumer engagement is paramount in the digital era, where people actively engage with brands. The importance of social media influencers in influencing customer behavior has grown in the current digital environment. The digital era has changed how consumers interact with brands and judge what to buy. Most information and engagement now occur on social media platforms, and customers frequently look to influencers to help them make decisions. Nowadays, influencer marketing is a multi-billion-dollar business. Brands are forming influencer partnerships with various industries to connect and inter
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Pasupuleti, Murali Krishna. "Modern Marketing Innovativeness: Cutting-Edge Strategies for Consumer Persuasion." In The Art of Consumer Persuasion: Cutting-Edge Strategies for Modern Marketing. National Education Services, 2024. http://dx.doi.org/10.62311/nesx/97828.

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Abstract: This chapter explores into the evolving paradigm of "Modern Marketing Innovativeness," focusing on cutting-edge strategies that are pivotal for effective consumer persuasion in today's rapidly changing digital landscape. It explores the integration of advanced technologies such as artificial intelligence, virtual reality, and machine learning in marketing practices, and how these tools enhance engagement and personalization. The Section also examines the significant role of data-driven insights in understanding and predicting consumer behavior, alongside the ethical use of psychologi
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Twum, Kojo Kakra, Pearl Joan Korkuvi, and Stephen Budu. "Library Consumer Engagement Practices." In Advances in Library and Information Science. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8942-7.ch012.

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Academic libraries over the years have adopted proven business management and marketing strategies that have enhanced service delivery and attainment of objectives. Consumer engagement activities such as online communities of library users have become an emerging trend. This chapter uses an integrative literature review to identify consumer engagement practices that libraries can adopt. The consumer engagement activities identified are enthusiasm, enjoyment, attention, absorption, sharing, learning, and endorsing. In the library context, the main consumer engagement practices relate to user en
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Maggioni, Isabella. "Consumer-Retailer Identification Enhancing Consumer Well-Being." In Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1412-2.ch001.

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Consumer-Retailer Identification (CRI) is a powerful tool for retailers to develop meaningful relationships and strengthen the emotional bond with their customers. Besides showing positive attitudes towards brands that reflect their self-concept, consumers prefer to engage with retailers that are more likely to express and enhance their identity. This alignment between a retailer's image and one's identity has been shown to positively affect consumers' sense of well-being and their overall quality of life. This chapter proposes a framework based on a review of past research on the role of cons
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Santos, Sara, Paulo Silva, and Margarida Lopes. "Exploring Social Responsibility and Social Media Engagement." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-5395-0.ch007.

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Consumers value social and environmental responsibility today, leading fashion brands to use social media to promote sustainable initiatives and build consumer relationships. Digital platforms are essential for connecting with the brand by sharing responsible actions. Consumer behaviour is driven by motivations such as product acquisition and emotional satisfaction. Brand perception, influenced by marketing and social context, is crucial in purchasing decisions, which are increasingly made online. Creative and engaging content on social networks increases interaction with consumers. Brands' so
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Kulshrestha, Shilpi Sunil, Amit Verma, Abdullah Abed Hussein, Amal Mansour Hassan, Nikhil Polke, and Pournima Ravindr Rane. "Real-Time Consumer Engagement." In Advances in Computational Intelligence and Robotics. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-5122-3.ch017.

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Within the context of e-commerce environments, the objective of this inquiry is to investigate the functioning of Brain-Computer Interfaces (BCIs) to enhance real-time client involvement. When customers interact with computer interfaces, the objective of this study is to record and analyze the neurological signals that are connected with the emotional and cognitive activity that result from those interactions. The integration of brain-computer interfaces (BCIs) into online shopping platforms will be how this objective will be achieved. By monitoring these signals in real-time, it is possible t
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Conference papers on the topic "Consumer engagement in art"

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Singla, Lalit, Anju B. Nandrajog, Navjot Singh, Komal Ahuja, and Shiva Mehta. "AI and Consumer Behavior: Innovations in Marketing Strategy and Consumer Engagement." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10725771.

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Si, Chunyan, Yee Van Fan, Monika Dokl, Lidija Cucek, Zdravko Kravanja, and Petar Sabev Varbanov. "Enhancing Consumer Engagement in Plastic Waste Reduction: A Stackelberg Game." In The 35th European Symposium on Computer Aided Process Engineering. PSE Press, 2025. https://doi.org/10.69997/sct.190355.

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Circular economy is recognized as one of the most effective strategies for promoting plastic sustainability. However, its implementation requires to enhance consumer engagement, which remains a primary target of regulatory initiatives designed to promote plastic circular economy. To ensure sustained consumer participation, it is essential to evaluate and optimize various incentives, including regulatory policies, voluntary programs, and market-related mechanisms. This study applies Stackelberg Game Approach to quantitatively capture the strategic interactions between the authorities (as the le
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Dahhiya, Ruby, Virender Kumar Dahiya, Nidhi Agarwal, Vinoth Kumar Kolluru, Yagnesh Challagundla, and Advaitha Naidu Chintakunta. "Predictive Analytics in AI Marketing: Transforming Consumer Engagement." In 2025 2nd International Conference on Computational Intelligence, Communication Technology and Networking (CICTN). IEEE, 2025. https://doi.org/10.1109/cictn64563.2025.10932411.

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Vashisht, Sanchit, and Bhanu Sharma. "Virtual Wardrobe: Enhancing Consumer Engagement through Augmented Reality." In 2024 2nd International Conference on Recent Advances in Information Technology for Sustainable Development (ICRAIS). IEEE, 2024. https://doi.org/10.1109/icrais62903.2024.10811696.

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Thiyagarajan, Gomathi, and Swathi Y. "Temporal Dynamics of Consumer Engagement in E-Commerce." In 2025 International Conference on Computing for Sustainability and Intelligent Future (COMP-SIF). IEEE, 2025. https://doi.org/10.1109/comp-sif65618.2025.10969941.

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Krissanya, Nofriska, Dewi Agustin Pratama Sari, Meta Bara Berutu, Maulana Amirul Adha, Titis Fatarina Mahfirah, and Ananda Dwi Andini. "Unraveling Youth Interaction with E-mail Marketing in Elevating Consumer Engagement." In 2024 4th International Conference on Electrical, Computer, Communications and Mechatronics Engineering (ICECCME). IEEE, 2024. https://doi.org/10.1109/iceccme62383.2024.10796975.

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Kubota, Kenta, Ren Togo, Keisuke Maeda, Takahiro Ogawa, and Miki Haseyama. "MLLM-based Automatic Exploration of Editing Prompt for High Engagement Image Generation." In 2024 IEEE 13th Global Conference on Consumer Electronics (GCCE). IEEE, 2024. https://doi.org/10.1109/gcce62371.2024.10760859.

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Marthana Yusa, I. Made, I. Gede Adi Sudi Anggara, Ngakan Putu Darma Yasa, Dwi Novitasari, and I. Nyoman Widhi Adnyana. "Exploring AI Applications in Digital Art Creation of Hanoman Balinese Dance Animation." In 2024 IEEE International Symposium on Consumer Technology (ISCT). IEEE, 2024. https://doi.org/10.1109/isct62336.2024.10791124.

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Yang, Zuo-Yi, and Chi-Wen Hsieh. "Implementation of Embedded Systems for Light and Shadow Installation Art." In 2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan). IEEE, 2024. http://dx.doi.org/10.1109/icce-taiwan62264.2024.10674200.

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Lin, Shao-Ying, and Chien-Wen Cheng. "Enhancing Musical Immersion: A Multimodal Framework Integrating GSR Signals with Visual Art Generation." In 2024 IEEE International Symposium on Consumer Technology (ISCT). IEEE, 2024. https://doi.org/10.1109/isct62336.2024.10791200.

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Reports on the topic "Consumer engagement in art"

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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
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Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.

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Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time adjustments that enhance user engagement and conversions. The Article examines foundational AI techniques, such as recommendation engines, predictive analytics, and natural language processing, which drive personalization at scale. Additionally, it add
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Syed, Basil Ahmad, Edafe Anderson Ozero, and Samson Toye Abiodun. Effectiveness of Guerrilla Marketing in Lithuania: a Case Study of the Swedbank's "Life under the Oak" Campaign. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.5.

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In response to the current issues of catching customer attention amidst information overload, guerrilla marketing has evolved as a disruptive technique that prioritizes creativity and uniqueness over standard advertising tactics. This research looks at the efficacy of guerrilla marketing using a case study of Swedbank's "Life Under the Oak" campaign in Lithuania. The study intends to assess the campaign's effects on Swedbank awareness, engagement, and cost-effectiveness in comparison to traditional advertising strategies. Data was acquired directly from Lithuanian consumers using a cross-secti
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UK, Ipsos. Survey of public attitudes towards precision breeding. Food Standards Agency, 2022. http://dx.doi.org/10.46756/sci.fsa.ouv127.

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The Genetic Technology (Precision Breeding) Bill is currently going through Parliament. Although this bill is ‘England only’ and food and feed safety and hygiene is a devolved issue, the Food Standards Agency (FSA) will introduce a separate regulatory framework for precision bred organisms (PBOs), should the Bill become law. The FSA will also work with stakeholders in Scotland, Wales and Northern Ireland to ensure consumers’ interests are protected in relation to PBOs. The FSA / Food Standard Scotland (FSS) is science and evidence led. In August 2022, the FSA and FSS commissioned Ipsos UK to c
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Odobetska, Iryna. ADAPTING REGIONAL TELEVISION CONTENT TO THE FORMAT OF SOCIAL NETWORKS (ON THE EXAMPLE OF THE VITA TV CHANNEL). Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12163.

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The article examines the peculiarities of the regional media and the specifics of creating the content of the TV channel’s social networks. The prerequisites for the need to distribute TV content in modern forms of the virtual environment are provided. Ukraine is actively implementing digital technologies in television, which leads to the improvement of the quality and diversity of local media, as a result of which regional television becomes more flexible, interactive and adaptive to changes in consumer preferences and technological capabilities. The growing popularity of social media is bein
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Chapin, Martin A. The Operational Art of Precision Engagement. Defense Technical Information Center, 2004. http://dx.doi.org/10.21236/ada422794.

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Mosquera, Stephania, and Macarena Larrea. The value of electricity grids for the competitiveness of the Basque Country. Universidad de Deusto, 2025. https://doi.org/10.18543/zhax2253.

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The energy transition to decarbonisation involves new investments in electricity grids to integrate renewables, electric vehicle charging, and active consumer engagement. However, while worldwide investment in renewables has almost doubled since 2010, investment in grids has remained stable at USD 300 billion per year, becoming a bottleneck for the transition. Considering this and the existing entrepreneurship in the Autonomous Community of the Basque Country (ACBC) around electricity grids, this report aims to present the value of electricity grids by applying the Orkestra competitiveness fra
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Park, Boram, Songyee Hur, and Leslie D. Stoel. A Netnography on Consumer Engagement in Virtual Brand Communities. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-662.

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Rogers, Amanda. Cambodian Audience Engagement in the Performing Arts: Cambodian Living Arts 2022 Cultural Season. Swansea University, 2023. http://dx.doi.org/10.23889/sureport.65084.

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Project Report There is growing research on arts audiences - particularly regarding theatre and dance (Sedgman 2019; Walmsley 2019; Reason et al 2022). However, much of this work remains centred on the ‘Global North’ and there is little published research on arts audiences in South East Asia in general, and Cambodia in particular. The exception to this is our previous report (Rogers et al 2021) which was the first time that research has examined audience composition, understanding and preferences for the performing arts in Phnom Penh. This research raised a bigger question around who the arts
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Braunwart, Natasha. Animals in Advertising: Eliciting Powerful Consumer Response, Resulting in Enhanced Brand Engagement. Portland State University Library, 2015. http://dx.doi.org/10.15760/honors.187.

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