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Journal articles on the topic 'Consumer engagement in art'

Author: Grafiati

Published: 25 November 2024

Last updated: 31 July 2025

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1

Grassi, Alessia. "CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART – FONDAZIONE PRADA." Global Fashion Management Conference 2019 (July 11, 2019): 228–33. http://dx.doi.org/10.15444/gfmc2019.02.05.05.

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Rahmani, Shinta, Edita Rachma Kamila, and Cynthia Eka Violita. "NFTs And Branding: A Marketer's Guide to The Digital Art Craze." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 7914–19. http://dx.doi.org/10.31539/costing.v7i4.10491.

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This research explores the integration of Non-Fungible Tokens (NFTs) into branding strategies within PT. BISI International, TBk, focusing on the agricultural sector. Utilizing a quantitative approach with a sample of 80 participants, the study investigates the direct and indirect effects of Social Media Engagement (SME) and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding. The findings reveal significant direct effects of Social Media Engagement and Marketing Strategy Adoption on Consumer Perception and Market Understanding of NFTs and Branding,

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Grassi, Alessia. "Art to enhance consumer engagement in the luxury fashion domain." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (2020): 327–41. http://dx.doi.org/10.1108/jfmm-09-2019-0194.

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PurposeThis paper explores an opportunity for luxury fashion brands to strengthen their engagement with consumers through the arts and without undermining the exclusivity of the luxury product.Design/methodology/approachThis paper is based on an interpretive qualitative approach aiming to specifically investigate Fondazione Prada – a contemporary art gallery owned and managed by the fashion brand Prada. Data were collected through semi-structured interviews and a focus group implemented with the “mystery shopper” technique. Template analysis was used to analyse the data.FindingsFondazione Prad

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Figueiredo, Natália, Bruno M. Ferreira, José Luís Abrantes, and Luis F. Martinez. "The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 1 (2025): 25. https://doi.org/10.3390/jtaer20010025.

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Over the past two decades, digital evolution has radically transformed how consumers interact with brands and purchases. Highly informed consumers actively seek news, knowledge, and inspiration and often interact with multiple touchpoints over an extended period before purchasing. Thus, companies face diverse and complex challenges in engaging with and retaining consumers in virtual contexts. This systematic literature review aims to understand what influences consumer behavior, that is, the impact of digital marketing on online shopping. Based on Web of Science database articles, bibliometric

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Runzhi, Wang, and Olha Hanotska. "Prospects for the Art Packaging Design Development." Demiurge: Ideas, Technologies, Perspectives of Design 7, no. 2 (2024): 303–20. http://dx.doi.org/10.31866/2617-7951.7.2.2024.315466.

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The article is dedicated to studying the prospects for the development of art packaging design and identifying the characteristic features of this field. The primary objective of the research is to analyse current trends and prospects for the development of art packaging design, determine its role in shaping consumer demand, and assess the impact of aesthetic and functional aspects on consumer choice. The research methodology involves a comprehensive approach, including the study of literature on the topic and the research of successful examples of art packaging made by students of the Master’

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Satyajit Biswas, Satyajit Biswas. "The Dynamic Interplay between Modern Art and Advertising: A Comprehensive Analysis." Green Lifestyle and International Market 2, no. 1 (2025): 38–45. https://doi.org/10.34256/glim25.0201038.

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Background: The relationship between modern art and advertising has long influenced the evolution of visual culture and consumer engagement. As contemporary art movements have developed, their styles and messages have increasingly intersected with the advertising industry’s efforts to captivate audiences. Purpose: This study aims to explore the symbiotic relationship between modern art and advertising, focusing on how artistic innovations are adopted, transformed, and mainstreamed within advertising strategies. It seeks to understand the broader cultural implications of this interplay in shapi

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Li, Gang, Shihong Zhou, Zhen Kong, and Mengyuan Guo. "Closed-Loop Attention Restoration Theory for Virtual Reality-Based Attentional Engagement Enhancement." Sensors 20, no. 8 (2020): 2208. http://dx.doi.org/10.3390/s20082208.

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Today, as media and technology multitasking becomes pervasive, the majority of young people face a challenge regarding their attentional engagement (that is, how well their attention can be maintained). While various approaches to improve attentional engagement exist, it is difficult to produce an effect in younger people, due to the inadequate attraction of these approaches themselves. Here, we show that a single 30-min engagement with an attention restoration theory (ART)-inspired closed-loop software program (Virtual ART) delivered on a consumer-friendly virtual reality head-mounted display

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Mamali, Elizabeth, Peter Nuttall, and Avi Shankar. "Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations." Marketing Theory 18, no. 4 (2018): 521–42. http://dx.doi.org/10.1177/1470593118767723.

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Marketing theory on consumer tribes explores how these ephemeral collectives can grow into more formal, organizational systems that become subject to the various demands of the market. But how tribal doctrines endure in communities that are formalizing their market engagement remains under-theorized. To address this, we draw from literature on hybrid organizations and ethnographic data from an art-house cinema tribe that is formalizing its operations into what we conceptualize as a ‘consumer-constructed organization’ (CCO). We theorize CCOs as dynamic, hybrid organizational forms that balance

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Hollebeek, Linda D. "Individual-level cultural consumer engagement styles." International Marketing Review 35, no. 1 (2018): 42–71. http://dx.doi.org/10.1108/imr-07-2016-0140.

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Purpose While the consumer engagement (CE) concept is gaining traction in the literature, little remains known regarding the ways in which consumers displaying differing cultural traits engage with brands and their differences. The purpose of this paper is to explore CE with brands for consumers exhibiting differing cultural traits, and develop a set of research propositions for these individuals’ cognitive, emotional, behavioral, and social CE in brand interactions. These propositions, collectively, reflect consumers’ individual-level cultural CE styles – consumers’ motivationally driven disp

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Morris, Julia E. "Arts engagement outside of school: Links with Year 10 to 12 students’ intrinsic motivation and self-efficacy in responding to art." Australian Educational Researcher 45, no. 4 (2018): 455–72. http://dx.doi.org/10.1007/s13384-018-0269-8.

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Abstract This study draws on student engagement factors to examine the relationship between students’ non-school-based arts experiences on their intrinsic motivation and self-efficacy to participate in visual arts responding tasks. Visual arts responding in the curriculum includes learning about artists and artworks, decoding art and making critical judgements, and is important in building twenty-first century learning skills such as critical thinking and communication. A total of 266 Year 10 to 12 students from 18 schools in Western Australia (WA) participated in the quantitative research, wh

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Himmelweit, Samuel Mohun. "Consumer literacy." International Journal of Market Research 56, no. 6 (2014): 709–16. http://dx.doi.org/10.2501/ijmr-2014-051.

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The goal of consumer policy is often to improve the functioning of markets in which consumer needs are not being met. Yet we know that consumers do not always act in their own best interests and often face detriment because of this. This paper explores the gap between the consumer capabilities of real consumers and those of the ideal consumer on which economic theory is based. By measuring what we call ‘consumer literacy’ – a combination of skills, knowledge and engagement – we find that only one in 250 consumers even approaches the ideal model, and that those most likely to are older, more ed

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Sharifah Sumayyah Engku Alwi, Masrah Azrifah Azmi Murad, Salfarina Abdullah, and Azrina Kamaruddin. "EXPLORATORY FACTOR ANALYSIS OF THE ITEMS FOR MEASURING CONSUMERS’ ONLINE HEALTH INFORMATION-SEEKING." Malaysian Journal of Public Health Medicine 23, no. 1 (2023): 125–39. https://doi.org/10.37268/mjphm/vol.23/no.1/art.1424.

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With the phenomenal development and advancement of technology, coupled with the current concerns about effective consumer engagement in health information-seeking (HIS), e-health systems in healthcare are gaining the attention of more and more people. Past literature reviews on HIS show limited discussion on the dimensions that motivate HIS among consumers. This study’s main objective is to comprehensively validate twelve (12) dimensions of consumer online HIS using the Exploratory Factor Analysis (EFA) procedure. A cross-sectional research design was implemented to establish reliable measures

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Scott Rader, Charles, Zahed Subhan, Clinton D. Lanier, Roger Brooksbank, Sandra Yankah, and Kristin Spears. "CyberRx." International Journal of Pharmaceutical and Healthcare Marketing 8, no. 2 (2014): 193–225. http://dx.doi.org/10.1108/ijphm-05-2013-0027.

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Purpose – The purpose of this paper is to assess the state of the art in social media and pharmaceutical marketing through empirical analysis of online consumer conversations. Proliferation of social media has significantly changed traditional one-way, marketing-controlled communications. Balance of power has shifted to consumers, who use social networking sites, blogs and forums to obtain extensive brand and product information, often from each other. This prompts companies towards more intimate, transparent and constant two-way consumer engagement. Pharmaceutical marketing and direct to cons

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Effendy, Edrick Edwardina, and Galih Rangga Aditya. "Consumer Protection in the Building Materials Sector from the Perspective of Contractor Business Actors Who Are Consumers." JURNAL AKTA 12, no. 2 (2025): 316. https://doi.org/10.30659/akta.v12i2.44507.

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As a developing country, construction services are essential to Indonesia's economic growth. Based on current conditions, consumer protection in Indonesia's construction/building materials sector still faces challenges such as low consumer awareness and weak supervision of business actors. This research aims to analyze how norms are implemented in the law of engagement between consumers and business actors in the building materials sector, the view of the law of engagement towards retail consumers of building materials or contractors, and how the law protects retail consumers of building mater

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Chen, Zhiying. "Exploring the affective factors encouraging engagement with blind boxes consumption." BCP Business & Management 18 (April 13, 2022): 137–47. http://dx.doi.org/10.54691/bcpbm.v18i.547.

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The emergence of blind boxes has promoted the development of China's toy industry. The trend of blind boxes led by POP MART has made other toy brands follow the direction of releasing art toys in the form of blind boxes, and even other industries have followed the blind box surprise marketing method. This study conducted semi-structured interviews with blind box players and industry experts to investigate affective factors influencing consumers' purchasing blind boxes. The study found that consumers tend to make emotion-oriented decisions in the blind box decision-making process, mainly affect

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Kozinets, Robert V. "Social Brand Engagement: A New Idea." GfK Marketing Intelligence Review 6, no. 2 (2014): 8–15. http://dx.doi.org/10.2478/gfkmir-2014-0091.

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Abstract If “consumer brand engagement” is what happens in isolation, in a consumer’s own individual mind and thoughts, then “social brand engagement” is the diametrical opposite of this. Social brand engagement is a social act full of culture, meaning, language, and values. With social brand engagement, relationships widen from person-brand to person-person-brand. This can take different forms. While some consumers remain passive, others act more or less creatively in favor of or against brands. Some marketers are happy with the forms of evangelizing in which consumers simply spread brand mes

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Subagio, Ratih Anjani. "The effect of brand’s official instagram account toward offline purchase intention: study in high and low involvement product." Journal of Entrepreneurial Economic 2, no. 1 (2025): 49–69. https://doi.org/10.61511/jane.v2i1.2025.1874.

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Background: The increasing use of social media by businesses has transformed how companies interact with consumers. Companies leverage social media content to engage with their audience, influencing their perceptions and purchasing decisions. This study applies the Stimulus-Organism-Response (S-O-R) theory, where social media factors such as content quality and brand interactivity act as stimuli (S), triggering emotional and cognitive reactions—hedonic and utilitarian motives—which lead to consumer engagement (O) and ultimately drive brand awareness and offline purchase intention (R). Methods:

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18

Apetrei, Andreea, Marius Constantin, Elena-Mădălina Deaconu, Mihai Dinu, Simona Roxana Pătărlăgeanu, and Irina-Elena Petrescu. "Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU." Management & Marketing 19, no. 2 (2024): 179–210. http://dx.doi.org/10.2478/mmcks-2024-0009.

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Abstract The ongoing transformation of the fashion industry is driven by an increasing focus on sustainability, ethical practices, and responsible consumer behavior. Simultaneously, social media platforms have emerged as influential forces in this field, shaping fashion trends and consumer preferences. Despite a substantial body of literature investigating consumer preferences between fast and sustainable fashion, a gap in understanding the intricate relationship between fashion preferences, socio-economic profiling, and social media engagement is evident. Thus, this research was aimed at comp

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Hua, Xingdong. "When Scent Meets Space: How Perfume Installation Art Disrupts Traditional Marketing." Economics & Business Management 2, no. 1 (2025): 113. https://doi.org/10.63313/ebm.9069.

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In the era of the experience economy, traditional perfume marketing strategies are facing significant limitations. This article focuses on the intersection of per-fume and installation art, exploring how immersive spatial experiences can re-construct consumer sensory memory and brand perception. Based on sensory marketing theory and the experiential marketing model proposed by Pine and Gilmore, and supported by case studies from brands like Dior and Maison Mar-giela, the article analyzes how scent can be translated into a perceptible and shareable brand language within a space. With an analysi

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Ali, Mubarak. "Influence of the Sub Conscious Mind in Consumer Psychology of Buying in Contemporary ERA." Shanlax International Journal of Commerce 7, no. 3 (2019): 1–10. http://dx.doi.org/10.34293/commerce.v7i3.521.

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The world is on a high with neuromarketing, the battle to conquer the unconscious mind by the retailers is intersifying. Brandhs now have the power to persuade the savvy consumer and trigger the buy button through nudging and baiting them in such a manner that they fall hook, line and sinker. retailers play with the powerful tool of brain wash and trap them with irresistible choices in absolute incredible settings. the contemporary era is about the fine art of influencing the unconscious mind. consumers are caught in the paradox of choice and the ambiguities further deepen into a cesspool of o

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Rayhaniah, Sri Ayu, and M. Tahir. "Saung Angklung Udjo's Strategy For Preserving Culture And Increasing Domestic Tourist Interest." Jurnal Manajemen Bisnis 11, no. 2 (2024): 770–84. http://dx.doi.org/10.33096/jmb.v11i2.801.

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Saung Angklung Udjo (SAU) employs various strategies to preserve angklung art and attract domestic tourists. This research explores SAU's methods, including adapting to consumer behavior, developing new business models, promoting via social media, collaborating with diverse parties, and providing scholarships. SAU innovates with educational programs and music therapy, enhancing engagement through digital promotions and expanding cultural reach through partnerships. Dynamic performance adaptations and involving children are key in attracting audiences and ensuring cultural preservation. Consequ

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Chakravarty, Shivraj. "The Evolution of Meme Marketing: From Subculture to Mainstream Marketing Strategy." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem43271.

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Meme marketing has become an integral aspect of brand communication and actions due to its ability to combine humor, relatability, and culture to reach target audiences. Memes have transformed from subculture artifacts to multifaceted marketing tools that shape public attitude and spending towards products and services. In this regard, this study traces the history of meme marketing and evaluates its success in increasing consumer engagement, brand perception, and intention to purchase. This paper fills in the cultural gap by examining the interaction of cultural relevance, memetic virality, h

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Pütter, Michael. "The Impact of Social Media on Consumer Buying Intention." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 3, no. 1 (2017): 7–13. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.31.3001.

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Companies throughout the world are constantly seeking new ways to reach consumers. Just a few decades ago, television and print advertising were the fundamental components of marketing strategies. In the current era, these traditional marketing streams are just a small segment of the varied approaches used to market and brand products. The increasing focus on social media shaped state of the art advertising and shifted the way companies interact with their target groups. As a result, the effective use of social media has become an essential part of creating and maintaining a competitive advant

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Borona, Gloria, and Emmanuel Ndiema. "Merging research, conservation and community engagement." Journal of Cultural Heritage Management and Sustainable Development 4, no. 2 (2014): 184–95. http://dx.doi.org/10.1108/jchmsd-04-2013-0012.

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Purpose – Archaeological, palaeontological and geological research has been conducted in Kenya for many years. These research efforts have resulted in exceptional depth of understanding of the region's cultural heritage including those with rock art. Unfortunately, very few of the research programmes have engaged communities as active participants in conservation and consumers of the research findings. The purpose of this paper is to report how collaboration between the National Museums of Kenya and the Trust of African Rock Art (TARA) is creating a link between research, conserving heritage a

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Aleti, Torgeir, Jasmina Ilicic, and Paul Harrigan. "Consumer socialization agency in tourism decisions." Journal of Vacation Marketing 24, no. 3 (2017): 234–46. http://dx.doi.org/10.1177/1356766717700190.

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This study introduces consumer socialization agency (CSA; i.e. the act of influencing another about consumption) as the reason why consumers learn through peer communication on social media tourism sites. Based on an online panel of 193 US consumers, the study investigated how a personal connection to a tourism site (i.e. customer engagement [CE]) and a connection with peers on social media (i.e. peer group identification) drives CSA about tourism, which, subsequently, influences learning about tourism-related consumption decisions (i.e. peer communication). Our model establishes that identifi

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Frangovska, Ana. "The Beauty and the Waste. The Trans-tactical Approach of Elpida Hadzi-Vasileva." AM Journal of Art and Media Studies, no. 33 (April 15, 2024): 33–50. http://dx.doi.org/10.25038/am.v0i28.590.

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Contemporary art, reflecting present-day realities, adapts to the evolving social, technological, and societal changes in developed and capitalist-oriented countries. This adaptation involves breaking down disciplinary boundaries and embracing trans-tactics, where knowledge from diverse fields informs artistic creation. Art becomes a multifaceted endeavor, engaging with political, social, and ecological issues, contributing to deeper creativity and consumer engagement. The fusion of science, technology, and art raises ethical and aesthetic questions, particularly regarding the use of sustainab

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Heinz, Evi. "Margaret Anderson’s Compromise: Art and Advertising in the Little Review." Journal of Modern Periodical Studies 15, no. 1 (2024): 46–70. http://dx.doi.org/10.5325/jmodeperistud.15.1.0046.

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ABSTRACT Despite its rhetorical attacks on “the public taste,” the Little Review carried many advertisements promoting precisely the mass consumer culture it allegedly rejected. This irreverent mixing of cultural registers has typically been read as an expression of enthusiasm vis-à-vis the social and cultural function of advertising on the part of the magazine’s editor Margaret Anderson. This article critically reexamines Anderson’s engagement with the form and function of promotional discourse to show that, rather than suspending the tension between art and advertising, she continually sough

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ANKYIAH, FRANCIS. "Mobile Marketing in the Art Industry." Journal of Social Media Marketing 2, no. 2 (2023): 20–34. http://dx.doi.org/10.33422/jsmm.v2i2.1124.

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The rising prevalence of mobile devices has transformed consumer behaviors and created new opportunities for audience engagement through mobile marketing in the art world. However, there has been limited research on implementing effective mobile strategies for art professionals. This study aimed to systematically review mobile techniques over the past five years based on academic literature and industry reports. It analyzed key mobile marketing campaigns from prominent art institutions focusing on approaches like apps, augmented reality, and location-based services. The literature revealed sev

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Xia, Aimin, and Tanasorn Girum. "Art design interventions as a catalyst for sustainable development and infrastructure enhancement in intangible cultural heritage." Journal of Infrastructure, Policy and Development 8, no. 11 (2024): 8790. http://dx.doi.org/10.24294/jipd.v8i11.8790.

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This study explores the transformative role of art design interventions in the sustainable development and infrastructure enhancement of intangible cultural heritage, with a particular focus on honored brands. The research develops a framework that positions aesthetic and interactive art design interventions as pivotal components in revitalizing these brands. Aesthetic interventions translate the brand’s core philosophy, spirit, and values into compelling visual symbols, harmonizing cultural heritage with modern image design to elevate brand reputation and consumer preference. Interactive inte

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Chen, Beibei, Xu Yao, Yunping Cao, Min Chen, and Xue Yu. "Application of Deep Neural Network-Based Social Media Data Analysis in Brand Management." Journal of Organizational and End User Computing 37, no. 1 (2025): 1–34. https://doi.org/10.4018/joeuc.383053.

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Social media has become a critical platform for brand management, enabling real-time consumer engagement, sentiment analysis, and influencer-driven marketing. However, existing models often focus on isolated tasks, failing to capture evolving user interactions and sentiment shifts dynamically. To address this, we propose Hybrid Attention-based Personalized Deep Neural Network (HAP-DNN), a unified deep learning framework integrating hierarchical attention mechanisms, hybrid optimization, and personalized brand recommendations. HAP-DNN dynamically prioritizes engagement signals and sentiment cue

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Moran, Gillian, Laurent Muzellec, and Devon Johnson. "Message content features and social media engagement: evidence from the media industry." Journal of Product & Brand Management 29, no. 5 (2019): 533–45. http://dx.doi.org/10.1108/jpbm-09-2018-2014.

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Purpose This paper aims to uncover the drivers of consumer-brand engagement on Facebook, understood here as users’ behavioral responses in the form of clicks, likes, shares and comments. We highlight which content components, interactivity cues (calls to action [CTA]) and media richness (e.g. video, photo and text) are most effective at inducing consumers to exhibit clicking, liking, commenting and sharing behaviors toward branded content. Design/methodology/approach This study analyzes 757 Facebook-based brand posts from a media and entertainment brand over a 15-week period. It investigates t

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Sangiambut, Suthee, and Renee Sieber. "The V in VGI: Citizens or Civic Data Sources." Urban Planning 1, no. 2 (2016): 141–54. http://dx.doi.org/10.17645/up.v1i2.644.

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Volunteered geographic information (VGI), delivered via mobile and web apps, offers new potentials for civic engagement. If framed in the context of open, transparent and accountable governance then presumably VGI should advance dialogue and consultation between citizen and government. If governments perceive citizens as consumers of services then arguably such democratic intent elide when municipalities use VGI. Our empirical research shows how assumptions embedded in VGI drive the interaction between citizens and government. We created a typology that operationalises VGI as a potential act o

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Tiupa, Valeri I. "Two Wings of Art Writing." Studia Litterarum 8, no. 1 (2023): 10–45. http://dx.doi.org/10.22455/2500-4247-2023-8-1-10-45.

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The article examines the correlation between aesthetic and rhetorical aspects of artistic writing in a historical perspective. Before the “aesthetic revolution” of the 18th century, which was marked with the publication of Baumgarten’s Aestheticism, written language, while possessing an essentially creative potential, was conceived purely rhetorically, not as the creation of conditional holistic worlds, but as a textforming craft of a special kind. The discovery of the creative nature of art served as a powerful impulse for its development and shaped classical European artistry. A mental crisi

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Burle, Peter Nyara Bashir, Ning Wang, and Anding Zhu. "Investigating the Impact of the Social Media Branding on Purchase Intention in the African Context." International Journal of Economics, Business and Management Studies 9, no. 1 (2022): 39–62. http://dx.doi.org/10.55284/ijebms.v9i1.659.

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Start-ups play an important role in providing job opportunities and promoting economic development. Social media enables start-ups to reach customers at a more affordable cost than traditional channels. The present study aims to explore the possibility of using social media for African start-ups as a marketing and branding tool and to investigate the effects of social media branding on African consumers’ purchase behaviours. Multiple studies were conducted. First, two case studies of African start-ups were made to obtain feasible business models of social media branding. Then, a qualitative pi

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Sawalkar, Meera. "DR ASTAN: Data Report AI-Powered Shopper Tracking & Analysis Network." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49900.

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Abstract - This research paper introduces Dr. ASTAN, an advanced system for monitoring, analyzing, and visualizing shopper behavior in retail environments using state-of-the-art computer vision and deep learning techniques. The system integrates multi-camera inputs and leverages YOLOv8 for real-time object detection, coupled with DeepSORT and the Kalman Filter for accurate multi-object tracking across predefined store zones. Behavioral data is processed using Pandas and visualized through Power BI, generating actionable insights into foot traffic patterns, zone-wise engagement, and consumer mo

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Pache, Gilles. "The Art of Logistics: A Symphony of Movements." Journal of Social Science Studies 12, no. 1 (2025): 21. https://doi.org/10.5296/jsss.v12i1.22721.

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This article presents a fresh perspective on logistics by exploring its artistic dimensions and revealing an often-overlooked aesthetic facet. It examines supply chains as a choreography of flows, where each movement of goods contributes to a larger symphony. This artistic lens invites us to perceive logistics not merely as a collection of functional processes but as a testament to human ingenuity and technological advancement. The author underscores the significance of a visual approach to understanding flows, where every journey narrates a story of connection and exchange. Land, sea, and air

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Kumar, Jitender, and Jogendra Kumar Nayak. "Consumer psychological motivations to customer brand engagement: a case of brand community." Journal of Consumer Marketing 36, no. 1 (2019): 168–77. http://dx.doi.org/10.1108/jcm-01-2018-2519.

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PurposeThis paper aims to explore the psychological motivations behind customers’ engagement with the brands and further investigate the effect of brand engagement on brand attachment and brand loyalty.Design/methodology/approachThe theoretical model is tested with the data collected from 282 brand community members during offline brand community events, and structural equation modeling technique is used for statistical analysis.FindingsThe results indicate that brand psychological ownership and value-congruity act as important psychological motivations for customers to engage with the brands.

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Mou, Anika Jahan, Md Soyeb Rabbi, and Tahmina Akter Rainy. "STRATEGIC USE OF ENGAGEMENT MARKETING IN DIGITAL PLATFORMS: A FOCUSED ANALYSIS OF ROI AND CONSUMER PSYCHOLOGY." Journal of Sustainable Development and Policy 01, no. 01 (2025): 170–97. https://doi.org/10.63125/hm96p734.

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This systematic review investigates the strategic application of engagement marketing in digital platforms, focusing on its impact on return on investment (ROI) and consumer psychology. Drawing from a comprehensive analysis of 87 peer-reviewed articles published between 2005 and 2024, this study synthesizes existing literature to uncover the mechanisms, measurement models, and ethical dimensions of digital engagement. The review reveals that engagement is a multidimensional construct encompassing emotional, cognitive, and behavioral dimensions, with emotional resonance and psychological alignm

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Hyland, John, Maeve Mary Henchion, Oluwayemisi Olomo, Jennifer Attard, and James Gaffey. "Sustainable and healthy food consumption in Europe: an analysis of consumer purchase patterns, motivations and barriers towards foods from SFSCs." British Food Journal 126, no. 4 (2024): 1429–55. https://doi.org/10.1108/BFJ-01-2023-0058.

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<strong>Purpose: </strong>The aim of this paper is to better understand European consumers’ behaviour in relation to Short Food Supply Chains (SFSCs), so as to provide insights to support their development as part of a sustainable food system. Specifically, it aims to analyse consumer purchase patterns, motivations and perceived barriers, and to identify patterns of behaviour amongst different consumer groups. <strong>Design/methodology/approach: </strong>An online consumer survey was conducted in 12 European countries(n=2,419). Quantitative data analysis, including Principal Component A

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Spackman, Christy, Marisa Manheim, and Shomit Barua. "Tasting Water at Canal Convergence 2021." Gastronomica 22, no. 4 (2022): 54–70. http://dx.doi.org/10.1525/gfc.2022.22.4.54.

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Consumer hesitancy around using wastewater as a drinking water source has proved a stumbling block for water reuse projects. When water professionals technologically clean up wastewater, they begin the process of making it “forget” its previous interactions with humans. Current educational and communication approaches used by water utilities, however, “forget” to engage the sociality of tasting. To activate consumers’ sensory experiences—the thing most often seen as getting in the way adoption of water reuse projects—and to investigate how tasting can help bring to remembrance the other things

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Aghajanian, Arthur. "The Readymade as Social Exchange: Everyday Tactics of Resistance in Conceptual Art." Religions 13, no. 11 (2022): 1078. http://dx.doi.org/10.3390/rel13111078.

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Ever since Marcel Duchamp introduced the readymade, the mass-produced object has played a key role in modern and contemporary art. As commodity culture became increasingly dominant in the decades following the second world war, artists turned to the readymade in the context of two movements that continue to be influential for the art of today: Pop art and Conceptual art. In the work of many contemporary artists, we have witnessed the tendency—inspired by Pop art’s engagement with consumer culture, to heighten the fetishistic nature of the commodity image. Conversely, many artists, influenced b

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Čapienė, Aistė, Aušra Rūtelionė, and Krzysztof Krukowski. "Engaging in Sustainable Consumption: Exploring the Influence of Environmental Attitudes, Values, Personal Norms, and Perceived Responsibility." Sustainability 14, no. 16 (2022): 10290. http://dx.doi.org/10.3390/su141610290.

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This study explores the links between environmental attitudes and values, personal norms, perceived responsibility, pro-environmental and prosocial engagement in sustainable consumption, and sustainable consumption behavior. Data was collected by surveying 904 Lithuanians through non-random quota sampling. Empirical research reveals that internal factors, such as environmental attitudes, values, personal norms, and perceived responsibility, have a positive direct effect on engagement with sustainable consumption. In addition, the findings indicate that pro-environmental and prosocial engagemen

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Žurbi, Tina, and Diana Gregor-Svetec. "Use of QR Code in Dairy Sector in Slovenia." SAGE Open 13, no. 2 (2023): 215824402311770. http://dx.doi.org/10.1177/21582440231177028.

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The increasing use of smartphones has allowed quick response (QR) codes to build a stronger connection between consumers and products, enabling a bridge between offline and online products and providing quick access to product information, traceability, and food safety. This study focuses on two primary aspects: familiarity with QR codes and their usage by consumers and FMCG (fast-moving consumer goods) producers in Slovenia. Additionally, authors examined consumers’ motivations to scan QR codes for food products, particularly dairy products. Data collected through online research, interviews,

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Kumar, V., and S. Mehendale. "Personality type of consumers and their engagement with brands on Instagram." CARDIOMETRY, no. 23 (August 20, 2022): 468–75. http://dx.doi.org/10.18137/cardiometry.2022.23.468475.

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Social media platforms like Facebook, Twitter, Instagram, etc., help create an additional channel of communication with consumers, each offering unique value to the brand and consumers. To use the potential of these sites, brands must understand consumer psychology and behavior related to various social media sites and then devise their strategy. Although there is a rise in the number of users across social media platforms, the surge of Instagram users is substantially high, making it imperative for brands to be active on Instagram. Thus, our study aims to understand the factors affecting the

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Säwe, Filippa, and Åsa Thelander. "The role of frames in a co-creation process." International Journal of Quality and Service Sciences 7, no. 4 (2015): 442–57. http://dx.doi.org/10.1108/ijqss-04-2014-0026.

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Purpose – This paper aims to analyze the conditions for co-creation in a non-commercial context. The particular aim is to show how a co-creative activity is framed for the participants and the consequences of the frames for the values that are co-created in the process. Design/methodology/approach – Goffman’s frame analysis is applied to investigate how co-creation is used as a marketing strategy where an art event is used as an engagement platform to involve citizens in creating visions for an urban renewal area. It is a qualitative study based on observations. Findings – The taken-for-grante

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Cahaya, Yohanes Ferry, Hedwigis Esti Riwayati, and Markonah Markonah. "The influence of Customer Engagement and Financial Literacy on Loyalty is mediated by Customer Trust." GATR Journal of Finance and Banking Review Vol. 8 (2) July - September 2023 8, no. 2 (2023): 97–104. http://dx.doi.org/10.35609/jfbr.2023.8.2(2).

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Objective – Using data from Bank Group Based On Core Capital (GBCC) 4 in Jabodetabek, this study aimed to assess and validate the significance of customer trust in moderating the influence of customer engagement and financial literacy on customer loyalty. Methodology – With the use of a causal approach and a total sample size of 253 respondents, the descriptive quantitative technique was employed in this study. The data were then analyzed using the PLS SEM (Partial et al. Model). Findings and Novelty – This study's findings show that while customer interaction has no effect on consumer trust,

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Noer, Bustanul Arifin, Adibah Ali Baraja, and Adhika Putra Wicaksono. "MULTI-VARIANCE ANALYSIS OF CONTENT MARKETING EFFECTS ON CUSTOMER ENGAGEMENT FROM PT WOW INSTAGRAM HALAL COSMETICS." Jurnal Ekonomi Bisnis dan Kewirausahaan 13, no. 2 (2024): 199–214. https://doi.org/10.26418/jebik.v13i2.76702.

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The growth of the global cosmetic industry, including in Indonesia, is supported by technology and internet development, with Instagram content marketing playing a key role in shaping positive brand meaning through customer engagement. This study aims to analyse the role of content marketing aspects on customer engagement. This research used a quantitative approach based on data collected through PT WOW's Instagram posts. MANOVA is used to analyse the influence of several independent variables (content marketing aspects) on more than one dependent variable (number of likes and comments) simult

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Sumarlam, Sumarlam, Djatmika Djatmika, Yuli Widiana, and Sri Budiyono. "Persuasive Speech Act Strategies of Online Fashion Sellers in Live E-Commerce: A Cyberpragmatics Approach." Theory and Practice in Language Studies 14, no. 11 (2024): 3385–93. http://dx.doi.org/10.17507/tpls.1411.07.

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Through cyberpragmatics outlook, this study explores the persuasive speech act techniques utilized by online fashion vendors during live e-commerce sessions. The study investigates how sellers utilize persuasive strategies in digital communication to influence consumer behavior and increase revenue. A mixed-methods approach is employed so that the research combines qualitative content analysis of live selling sessions with quantitative measures of engagement and conversion rates. Important discoveries show that sellers frequently use a combination of assertive, expressive, directive, commissiv

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Susanti, Desi. "DIGITAL MARKETING TO CUSTOMER VALUE AND CUSTOMER ENGAGEMENT IN REPEAT PURCHASE ON THE MARKETPLACE." SULTANIST: Jurnal Manajemen dan Keuangan 9, no. 2 (2021): 135–46. http://dx.doi.org/10.37403/sultanist.v9i2.339.

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Digital marketing is the use of electronic media by marketers to promote products or services to the market. With the popularity of broadband Internet and the rapid development of network technology in recent years, traditional marketing has also gradually shifted to digital marketing. Likewise, consumers have started to look and be interested and switch to the marketplace. This study examines the influence of digital marketing on the marketplace. In digital marketing activities, of course, it cannot be separated from the exchange of consumer values (customer value) and the formation of engage

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Staccini, Pascal, and Annie Y. S. Lau. "Consuming Health Information and Vulnerable Populations: Factors of Engagement and Ongoing Usage." Yearbook of Medical Informatics 31, no. 01 (2022): 173–80. http://dx.doi.org/10.1055/s-0042-1742549.

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Objectives: To summarise the state of the art during the year 2021 in consumer health informatics and education, with a special emphasis on “Inclusive Digital Health: Addressing Equity, Literacy, and Bias for Resilient Health Systems”. Methods: We conducted a systematic search of articles published in PubMed using a predefined set of queries. In order to build queries, we have used a common understanding of digital inclusion. Leaving no one behind in the digital age requires not only reaching the most vulnerable populations, but also those people and population groups that are not digitally li

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