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Journal articles on the topic 'Consumer generated information'

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1

Bronner, Fred, and Robert de Hoog. "Consumer-Generated versus marketer-generated websites in consumer decision making." International Journal of Market Research 52, no. 2 (2010): 231–48. http://dx.doi.org/10.2501/s1470785309201193.

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Internet users are encouraged to rate and review all kinds of services and products. These kinds of reviews are described as eWOM (electronic word-of-mouth). Our central question is ‘Are consumers using these reviews, and what is the role of eWOM as compared with commercial-marketer-generated information and advertising on the internet?’ The vacation decision process was used as the domain of investigation, but these results are also compared with four other domains. The conclusion is that the roles of both types of site are complementary. Furthermore, it was found that, overall, positive and
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Lu, Miao, and Qi Lu. "A Study on the Impact of Social Crowding and Professional Generated Content on Consumer Information Adoption." Institute of Global Business Research 35, no. 1 (2023): 89–117. http://dx.doi.org/10.46775/jgbr.2023.35.1.04.

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Social media marketing has become an integral part of integrated marketing communications, playing a significant role in establishing strong relationships between businesses and consumers. The study focuses on categorizing content generated by professional bloggers into experiential and promotional types, considering that consumers’ levels of product information and risk perception vary, influencing their intent to adopt information.
 Therefore, businesses should select appropriate environments based on the type of product content to enhance consumer’ willingness to adopt information. Con
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Hendricks-Sturrup, Rachele M., and Christine Y. Lu. "What motivates the sharing of consumer-generated genomic information?" SAGE Open Medicine 8 (January 2020): 205031212091540. http://dx.doi.org/10.1177/2050312120915400.

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Genomic medicine is an emerging practice that followed the completion of the Human Genome Project and that considers genomic information about an individual in the provision of their clinical care. Large and start-up direct-to-consumer genetic testing companies like Ancestry, 23andMe, Luna DNA, and Nebula Genomics have capitalized on findings from the Human Genome Project by offering genetic health testing services to consumers without a clinical intermediary. Genomic medicine is thus further propelled by unprecedented supply and demand market forces driven by direct-to-consumer genetic testin
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Al-Abdallah, Ghaith, and Sarhang Jumaa. "User-Generated Content and Firm Generated Content: A Comparative Empirical Study of the Consumer Buying Process." ISSUE TEN 6, no. 1 (2022): 10–31. http://dx.doi.org/10.25079/ukhjss.v6n1y2022.pp10-31.

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This research determines the impact of content marketing (user-generated content (UGC) and firm-generated content (FGC)) on the consumer buying process for telecommunication products and services in the Kurdistan Region of Iraq (KRI). The study attempts to compare the impact of UGC and FGC on the consumer buying process. To achieve this aim, the study utilized a descriptive quantitative methodology. The population of interest for this research is all consumers of telecommunication products in the KRI. Primary data was collected from 402 online questionnaires from a convenience, snowball, sampl
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Donner, Kimberly A., and John W. Brelsford. "Cuing Hazard Information for Consumer Products." Proceedings of the Human Factors Society Annual Meeting 32, no. 9 (1988): 532–35. http://dx.doi.org/10.1177/154193128803200902.

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Rice University undergraduates were given cued and non-cued consumer product questionnaires in order to determine the degree to which product cues would elicit user hazard knowledge, as measured by the number of generated accident scenarios. The difference in the number of scenarios generated by the two groups was not found to be statistically significant. However, there did exist a relatively strong, and significant, relationship between the number of generated accident scenarios and reported hazardousness, degree of precaution that would be taken, and the likelihood of reading the warnings a
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Rungruangjit, Warinrampai, and Kitti Charoenpornpanichkul. "Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry." Sustainability 14, no. 23 (2022): 15770. http://dx.doi.org/10.3390/su142315770.

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Micro-influencers have become powerful sources of information for consumers in the digital age. Marketers have strategically collaborated with micro-influencers as brand endorsers to generate valuable content, which attract the consumers and encourage them to engage with micro-influencers, leading to brand evangelism. This reflects the sustainable consumer-brand relationships. In Southeast Asia, Instagram stands out as the preferred choice for fashion influencers for sharing product information and boosting consumer engagement. The current study is the first one incorporating literature-based
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Troy, Amy-Jane, and Joe Bogue. "Simulation modelling." British Food Journal 117, no. 2 (2015): 943–62. http://dx.doi.org/10.1108/bfj-12-2013-0363.

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Purpose – The purpose of this paper is to utilise market-oriented methodologies and simulation analysis to generate information regarding consumers’ attitudes, opinions and preferences towards novel β-glucan-enriched breads. Design/methodology/approach – Focus Groups and In-depth interviews were used to generate consumer information on potentially suitable attributes that would maximise consumer acceptance. The approach involved the creation of a set of realistic product concepts from a combination of attribute levels and the presentation of these product concepts to consumers. A fractional fa
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Galla Lavanya and Subbarayudu Y. "A study on role of consumer generated media in influencing consumer buying behaviour with reference to electronic devices." Journal of Management and Science 12, no. 2 (2022): 56–62. http://dx.doi.org/10.26524/jms.12.31.

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The aim of the study is to understand the role of Consumer Generated Media in influencing consumer’s behaviour by utilising consumer decision-making process towards electronic devices. The study mainly focused on high complex purchases, which are characterised by high consumer involvement and prominent brand differences.The study relied on techno-savvy consumers’ from four districts of Rayalseema zone via online survey.Data from a sample of 120 respondents had taken and applied SPSS for analysis. Results shown that consumer generated media shows much impact on consumer decision- making process
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Ezechukwu, Nwanneka Victoria. "Consumer-generated reviews: time for closer scrutiny?" Legal Studies 40, no. 4 (2020): 630–50. http://dx.doi.org/10.1017/lst.2020.15.

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AbstractThis paper focuses on consumer-generated reviews (CGRs), which are an increasingly influential source of consumer information. In particular, the paper highlights specific problems associated with CGRs, which questions their role as a reliable information source. Flowing from this, the paper calls for closer regulatory scrutiny of review platforms, which play an important intermediary role in facilitating the provision of CGRs. To this end, the paper considers possible regulatory responses in the EU which may address some of the issues highlighted.
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Martin-Sanchez, Fernando J., Guillermo H. Lopez-Campos, Manal Almalki, Mark Merolli, and Kathleen Gray. "Person-generated Data in Self-quantification." Methods of Information in Medicine 56, no. 01 (2017): 40–45. http://dx.doi.org/10.3414/me15-02-0006.

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SummaryObjectives: The availability of internet-connected mobile, wearable and ambient consumer technologies, direct-to-consumer e-services and peer-to-peer social media sites far outstrips evidence about the efficiency, effectiveness and efficacy of using them in healthcare applications. The aim of this paper is to describe one approach to build a program of health informatics research, so as to generate rich and robust evidence about health data and information processing in self-quantification and associated healthcare and health outcomes.Methods: The paper summarises relevant health inform
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Hussain, Syed Asad, and Sana Abbas. "What Works in Blog Marketing? Firm Created, or User Generated In 2.0 Web: Evidence from a Developing Country." Journal of Business Strategies 12, no. 2 (2020): 145–64. http://dx.doi.org/10.29270/jbs.12.2(2018).094.

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This study provides insight on how the firm-created communication and consumer-generated communication messages through blog does, influence the perception of consumers and is a source of lifelong learning. This research also assesses the difference in perception of male and female based on their interaction with blogs. This research also investigates whether there is a notable impact of age factor on the consumer perception and how does information available through blog influences their perception formation. An online survey of one hyndred eighty one respondents from Pakistan analyzed statis
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Wald, J. S., and D. Z. Sands. "Transforming Health Care Delivery Through Consumer Engagement, Health Data Transparency, and Patient-Generated Health Information." Yearbook of Medical Informatics 23, no. 01 (2014): 170–76. http://dx.doi.org/10.15265/iy-2014-0017.

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Summary Objective: Address current topics in consumer health informatics. Methods: Literature review. Results: Current health care delivery systems need to be more effective in the management of chronic conditions as the population turns older and experiences escalating chronic illness that threatens to consume more health care resources than countries can afford. Most health care systems are positioned poorly to accommodate this. Meanwhile, the availability of ever more powerful and cheaper information and communication technology, both for professionals and consumers, has raised the capacity
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Theresia Setiawan, Naomi, and Gede Sri Darma. "Utilizing Post Quantity, Views and Reviews to Increase User Generated Content and Create Interest in Purchasing Cosmetic Products." Journal Research of Social Science, Economics, and Management 4, no. 7 (2025): 926–39. https://doi.org/10.59141/jrssem.v4i7.780.

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The purpose of this study is to explain the effect of post quantity, view and review on the credibility of the source and the usefulness of information from UGC, then explain the effect of UGC source credibility on consumer attitudes and the usefulness of information from UGC, then explain the effect of the usefulness of information from UGC on consumer attitudes and explain the effect of consumer attitudes on User Generated Content (UGC) on interest in buying cosmetic products. The design of this study is associative research. This research was conducted in Denpasar City. The population of th
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Hussain, Farhan, Hafiz Muhammad Ahmed Siddiqui, Dr Muhammad Faseeh Ullah, Farrukh Zafar, Fatima Liaquat, and Seema Dero. "Relevance Of Consumer Generated Content In Food Industry Of Pakistan." Migration Letters 21, S11 (2024): 1198–211. http://dx.doi.org/10.59670/ml.v21is11.10896.

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This study aims to confirm the relevance of consumer generated content in the context of food industry of Pakistan to influence purchase intention of consumers. The communication landscape has changed drastically since the introduction of social media tools. There is a little understanding about how user-generated social media communication influences consumer behavior. User-generated content (UGC) is content that users create and post on social media platforms. It [1]has made it possible for customers to communicate and share information online with other customers. The current study, first,
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15

Loureiro, Sandra Maria Correia, Ricardo Godinho Bilro, and Arnold Japutra. "The effect of consumer-generated media stimuli on emotions and consumer brand engagement." Journal of Product & Brand Management 29, no. 3 (2019): 387–408. http://dx.doi.org/10.1108/jpbm-11-2018-2120.

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Purpose This paper aims to explore the relationships between website quality – through consumer-generated media stimuli-, emotions and consumer-brand engagement in online environments. Design/methodology/approach Two independent studies are conducted to examine these relationships. Study 1, based on a sample of 366 respondents, uses a structural equation modelling approach to test the research hypotheses. Study 2, based on 1,454 online consumer reviews, uses text-mining technique to examine further the relationship between emotions and consumer-brand engagement. Findings The findings show that
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Man, Yi, and Siting Wang. "The impact of psychological states generated by watching live broadcasts on people's consumption behavior." Journal of Education, Humanities and Social Sciences 45 (December 26, 2024): 519–27. https://doi.org/10.54097/mrmzsy47.

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In today's society, the Internet is becoming more and more popular, and new media technology is also developing rapidly. Live streaming has become an important way of information dissemination and entertainment, which has an increasing impact on consumer behavior. This article provides an in-depth analysis of the various psychological activities that occur when people watch live streaming on the internet in their daily lives and explores how these psychological states affect consumers' decisions and consumption behavior. In the context of online live streaming, consumers not only obtain produc
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17

Fadilah Kemala and Andi Azhar. "THE IMPACT OF USER-GENERATED CONTENT (UGC) ON CUSTOMER ENGAGEMENT AND BRAND LOYALTY." Pedagogic Research-Applied Literacy Journal 2, no. 1 (2025): 274–85. https://doi.org/10.70574/jnzt6788.

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The COVID-19 pandemic has made social media the latest information channel, encouraging firms to use it as a marketing channel. Creating relevant firm-generated content for consumers and social media users is one strategy that can be applied. This study is based on the service-dominant logic theory which aims to develop a conceptual framework involving variables of firm-generated content, customer engagement, user-generated content, consumer-based brand equity, and purchase intention. This study has 248 sample data and was analyzed quantitatively using the Structural Equation Modelling (SEM) m
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18

Nguyen, Khoi Huu, and An Nhu Do. "Applying expanded Elaboration Likelihood Model to explain the effect of consumergenerated content on consumers." Science & Technology Development Journal - Economics - Law and Management 1, Q3 (2017): 34–43. http://dx.doi.org/10.32508/stdjelm.v1iq3.450.

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This study aims at explaining the influence process of YouTube’s consumer-generated content on consumers’ cognition, attitude and purchase intention. The proposed model is based on Elaboration Likelihood Model with extensive variables including perceived usefulness, attitude, information adoption and purchase intention. To test the validity of proposed model and research hypotheses, Structural Equation Model is applied on a sample of 208 individuals who are interested in smartphone. The results show that the measurements are reliable and valid and research model can be used for explaining the
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Mutum, Dilip S., Ezlika M. Ghazali, Amrul Asraf Mohd-Any, and Bang Nguyen. "Avoidance of sponsored posts on consumer-generated content: a study of personal blogs." Bottom Line 31, no. 1 (2018): 76–94. http://dx.doi.org/10.1108/bl-09-2017-0027.

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Purpose This study aims to conceptualise and empirically examine how blog users engage with the sponsored posts on consumer-generated content, specifically blogs. Design/methodology/approach This paper empirically tested the proposed hypotheses using the structural equation modelling using a sample of 399 blog users. Findings The need for cognition, perceived interactivity and perceived credibility of blogs has been found to directly influence consumers’ attitude towards blogs. Innovativeness has been found to have a weak negative link with the attitude towards blogs. Blog users were more favo
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20

Zhao, Yunyun, Xiaoyu Zhao, and Yanzhe Liu. "Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value." Behavioral Sciences 13, no. 1 (2022): 16. http://dx.doi.org/10.3390/bs13010016.

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As omnichannel shopping behavior becomes increasingly popular among consumers, how to leverage the respective advantages and synergies of online and offline channels to retain customers for a long time is an urgent issue for retailers to solve. The purpose of this study is to explore the key advantages of online and offline channels influencing the omnichannel shopping experience in the decision-making process, and investigate their impact on consumer perceived value and brand relationship performance, as well as the interaction effect of online channel advantages and offline channel advantage
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Nam, Hyoryung, Yogesh V. Joshi, and P. K. Kannan. "Harvesting Brand Information from Social Tags." Journal of Marketing 81, no. 4 (2017): 88–108. http://dx.doi.org/10.1509/jm.16.0044.

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Social tags are user-defined keywords associated with online content that reflect consumers’ perceptions of various objects, including products and brands. This research presents a new approach for harvesting rich, qualitative information on brands from user-generated social tags. The authors first compare their proposed approach with conventional techniques such as brand concept maps and text mining. They highlight the added value of their approach that results from the unconstrained, open-ended, and synoptic nature of consumer-generated content contained within social tags. The authors then
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Sardar, Affifa, Amir Manzoor, Khurram Adeel Shaikh, and Liaqat Ali. "An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption." SAGE Open 11, no. 4 (2021): 215824402110525. http://dx.doi.org/10.1177/21582440211052547.

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Customer purchase intention in online shopping stores can be influenced by electronic word of mouth (eWom) communication generated by the comments of consumers on social networking sites. However, the adoption of eWom information by consumers is influenced by various factors. This study investigates the mechanism through eWom antecedents influence eWom adoption and consumer purchase intention. The study also examines how eWom adoption mediates the impact of antecedents of eWom adoption (Quality, Consumer Attitude, Credibility, Usefulness, Needs, and Adoption) on customer’s purchase intention.
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Roberts, Kirk, and Dina Demner-Fushman. "Interactive use of online health resources: a comparison of consumer and professional questions." Journal of the American Medical Informatics Association 23, no. 4 (2016): 802–11. http://dx.doi.org/10.1093/jamia/ocw024.

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Abstract Objective To understand how consumer questions on online resources differ from questions asked by professionals, and how such consumer questions differ across resources. Materials and Methods Ten online question corpora, 5 consumer and 5 professional, with a combined total of over 40 000 questions, were analyzed using a variety of natural language processing techniques. These techniques analyze questions at the lexical, syntactic, and semantic levels, exposing differences in both form and content. Results Consumer questions tend to be longer than professional questions, more closely r
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Bang, Dohyung. "A Study on Measuring Perceived Service Quality Using User-generated Contents (UGC) and on the Effect of Electronic Word-of-Mouth (eWOM) on Customers’ Uncertainty in Service Quality." Korean Production and Operations Management Society 35, no. 1 (2024): 43–58. http://dx.doi.org/10.32956/kopoms.2024.35.1.43.

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This study aimed to measure perceived service quality by analyzing consumer reviews posted on online review platforms. The proposed Perceived Service Quality Index (PSQI) was validated by examining whether its five dimensions could explain overall satisfaction, a non-financial performance indicator for customers. The findings showed that the PSQI was partially valid, with four out of five dimensions significantly explaining the average rating, a proxy for overall satisfaction. To demonstrate the applicability of the PSQI, this study also investigated the impact of electronic word-of-mouth (eWO
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Oana, Duralia. "The Impact of the Current Crisis Generated by the COVID-19 Pandemic on Consumer Behavior." Studies in Business and Economics 15, no. 2 (2020): 85–99. http://dx.doi.org/10.2478/sbe-2020-0027.

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AbstractIt is well known that the extent to which the supply manages to adapt to the demands and changes in consumer behavior is key to the success of a business or, in the current economic context, to the survival of a business. This paper aims to analyze the manner in which the perception and attitude of the individual towards risk causes major changes in its purchasing behavior and, implicitly, to identify the tools of marketing with a favorable impact on the consumer, in the economic and social context generated by the Covid-19 pandemic. Although the fear and concern generated by the curre
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Wang, Ye, and Erin Willis. "Supporting self-efficacy through interactive discussion in online communities of weight loss." Journal of Health Psychology 23, no. 10 (2016): 1309–20. http://dx.doi.org/10.1177/1359105316653264.

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By conducting a content analysis of online communities connected by the Weight Watchers’ online message boards, this study examined the relationship between conversational interactivity and consumer-generated content about consumer health information, self-efficacious content, and experiences with dieting and physical activities. The results showed that discussion about successful experiences with weight loss tended to be more interactive. Discussion about consumer health information tended to be non-interactive. The findings suggest that online communities generate social support through inte
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Peng, Hongxia, Qiang Zhang, and Zhiqiang Zhang. "Does Information Source Matter? Corporate Reputation Management during Negative Social Responsibility Events." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 4 (2024): 2747–64. http://dx.doi.org/10.3390/jtaer19040132.

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In the era of digital marketing, where consumers and enterprises frequently interact with each other, consumers hold different attitudes toward the different sources of information, including corporate social responsibility information. Negative corporate social responsibility can have direct impacts on corporate reputation. Choosing appropriate channels to publish the negative social responsibility information of enterprises in order to reduce the impact of these negative social events on corporate reputation is imperative for corporate image management. This research examines the differences
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Dash, Anupama, and Nazrul I. Shaikh. "Impact of Retailer Generated Online Content on the Perceived Helpfulness of Product Reviews." International Journal of Information Systems and Social Change 9, no. 2 (2018): 61–77. http://dx.doi.org/10.4018/ijissc.2018040105.

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This article quantifies the impact of retailer generated content, such as information, comparisons, and reviews, which may not be helpful to the consumer. The article uses 42,636 reviews spanning 44 products that offer different combinations of the three-aforementioned retailer generated content to isolate the impact of each. Our results indicate that such content cannot replace the utility of the review but can make a significant contribution towards satisfying the consumers need for information and help. The results also indicate that the information contained in such retailer generated cont
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Sang, Guangliang, and Ken Nah. "A Study of Consumers' decision-making tendency in the context of User-Generated Content." Korea Institute of Design Research Society 7, no. 4 (2022): 248–65. http://dx.doi.org/10.46248/kidrs.2022.4.248.

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Driven by both the rise of digital platforms and the prevalence of media marketing, consumers’ purchase decisions is influenced by various factors in the transition from old media to new media. The formation of a young consumer outlook has led to the traditional brand model losing its previous confidence in the grasp of customers' purchasing decisions. User-Generated Content (UGC) generated based on new media platforms, as content created by the public, is considered to be objective and free of commercial interest linkages, enabling a form of sharing. One of the strong consensuses of UGC is it
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Salwanisa, Estetia Adistsany, and Ira Wikartika. "Digital marketing analysis on the consumer decision-making process of millennials and Gen Z generation groups on the TikTok application." EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya 11, no. 2 (2023): 112. http://dx.doi.org/10.25273/equilibrium.v11i2.17374.

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<p><em>This study investigates the impact of digital marketing on consumer behaviour in purchase decision-making among Millennials and Gen Z generations. The study employs convenience sampling with twenty respondents through a qualitative and exploratory research method. The research examines consumer behaviour based on their purchasing experiences. Findings reveal that digital marketing changes how consumers recognize problems, search for information, and evaluate products. User-generated content, such as reviews and recommendations, significantly influences consumers' information
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Jang, Jin A., Ji Eun Oh, Yeseul Na, Ga Eun Yeo, and Mi Sook Cho. "Emotions Evoked by Colors and Health Functionality Information of Colored Rice: A Cross-Cultural Study." Foods 10, no. 2 (2021): 231. http://dx.doi.org/10.3390/foods10020231.

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This study aimed to examine the emotional responses evoked by cooked colored rice and its health functionality information in both consumers who eat rice as a staple food and consumers who do not eat rice as a staple food. Specifically, Korean and American consumers were exposed to colored rice and its health functionality information and an emotion lexicon was generated and measured based on focus group interviews (FGI) and two online consumer surveys. In test 1, the emotions evoked by presentation of stimuli to Koreans (N = 10) and Americans (N = 10) were extracted through FGIs and the first
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Bergemann, Dirk, Benjamin Brooks, and Stephen Morris. "The Limits of Price Discrimination." American Economic Review 105, no. 3 (2015): 921–57. http://dx.doi.org/10.1257/aer.20130848.

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We analyze the welfare consequences of a monopolist having additional information about consumers' tastes, beyond the prior distribution; the additional information can be used to charge different prices to different segments of the market, i.e., carry out “third degree price discrimination.” We show that the segmentation and pricing induced by the additional information can achieve every combination of consumer and producer surplus such that: (i) consumer sur plus is nonnegative, (ii) producer surplus is at least as high as profits under the uniform monopoly price, and (iii) total surplus doe
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Wen, Xinyue. "Creating Consumer Portraits through Web-Based Visualization Techniques." Computer Software and Media Applications 2, no. 1 (2019): 1. http://dx.doi.org/10.24294/csma.v2i1.1169.

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This paper mainly describes the significance of constructing consumer portraits in enterprise activities, and briefly discuses how to use existing technical means to analyze the data generated by consumers when browsing and purchasing products, so as to dig out the valuable information, and finally use web-based visualization technology to display the process.
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Bechwati, Nada Nasr, and Wendy Schneier Siegal. "The Impact of the Prechoice Process on Product Returns." Journal of Marketing Research 42, no. 3 (2005): 358–67. http://dx.doi.org/10.1509/jmkr.2005.42.3.358.

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This article introduces a framework to help researchers understand the mechanisms underlying product returns. The framework draws on research in consumer choice, consumer memory, and attitude stability to predict how the process that consumers go through at a predecisional stage affects their postpurchase behavior. The likelihood of product returns is considered contingent on the amount and nature of cognitive responses generated during the choice process. In Study 1, the authors focus on the impact of the nature of cognitive responses and show that the generation of responses of a different n
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Briley, Laura, Rachel Kelly, Emily D. Blackmer, et al. "Increasing the Usability of Climate Models through the Use of Consumer-Report-Style Resources for Decision-Making." Bulletin of the American Meteorological Society 101, no. 10 (2020): E1709—E1717. http://dx.doi.org/10.1175/bams-d-19-0099.1.

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AbstractConsumers of climate model information face difficulty in assessing which models and projections are best for their particular needs. This difficulty stems from the abundance of climate information, as well as the relative inaccessibility or unavailability of information concerning a given model’s quality, trade-offs, and suitability for a particular geographic region or decision-making application. Consumer reports have traditionally provided potential consumers with background knowledge and a review of available products and services to help to make decisions. As a knowledge broker f
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Demner-Fushman, Dina, Yassine Mrabet, and Asma Ben Abacha. "Consumer health information and question answering: helping consumers find answers to their health-related information needs." Journal of the American Medical Informatics Association 27, no. 2 (2019): 194–201. http://dx.doi.org/10.1093/jamia/ocz152.

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Abstract Objective Consumers increasingly turn to the internet in search of health-related information; and they want their questions answered with short and precise passages, rather than needing to analyze lists of relevant documents returned by search engines and reading each document to find an answer. We aim to answer consumer health questions with information from reliable sources. Materials and Methods We combine knowledge-based, traditional machine and deep learning approaches to understand consumers’ questions and select the best answers from consumer-oriented sources. We evaluate the
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Pelau, Corina, Mihai-Ionut Pop, Irina Ene, and Laura Lazar. "Clusters of Skeptical Consumers Based on Technology and AI Acceptance, Perception of Social Media Information and Celebrity Trend Setter." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5 (2021): 1231–47. http://dx.doi.org/10.3390/jtaer16050069.

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The present consumer is surrounded every day by a huge amount of data and information and is confronted with the need to process the received information. Based on the existing content and the development of user generated content and fake news, consumers develop more and more a skeptical opinion regarding existing media information. In this paper we determine four clusters of consumers based on technology and artificial intelligence (AI) acceptance, skeptical opinion regarding media information, need for validation of received information and the influence of celebrity trend setters. For each
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Poulis, Athanasios, Ioannis Rizomyliotis, and Kleopatra Konstantoulaki. "Do firms still need to be social? Firm generated content in social media." Information Technology & People 32, no. 2 (2019): 387–404. http://dx.doi.org/10.1108/itp-03-2018-0134.

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PurposeThe purpose of this paper is to investigate how firm-generated content (FGC) impacts consumer brand awareness, brand loyalty and electronic word of mouth (eWOM), and how this, in turn, influences consumer purchase intention.Design/methodology/approachIn order to test this conceptual framework, statistical analysis was carried out employing structural equation modelling.FindingsThe findings indicate that FGC has a positive impact on brand awareness, brand loyalty, eWOM and purchase intention. Furthermore, the results reveal that a link exists between consumer eWOM behaviour and brand awa
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Chen, Tao, Ding Bang Luh, and Jin Guang Wang. "Analyzing AI-Generated Packaging's Impact on Consumer Satisfaction With Three Types of Datasets." International Journal of Data Warehousing and Mining 19, no. 1 (2023): 1–17. http://dx.doi.org/10.4018/ijdwm.334024.

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The study quantitatively examines how AI-generated cosmetic packaging design impact consumer satisfaction, offering strategies for database-driven development and design based on this evaluation. A comprehensive evaluation system consisting of 18 indicators in five dimensions was constructed by combining literature review and user interviews with expert opinions. On this basis, a questionnaire survey on AI-generated packaging design was conducted based on three types of datasets. In addition, importance-performance analysis was used to analyze the satisfaction of AI-generated packaging design
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Banker, Sachin, and Salil Khetani. "Algorithm Overdependence: How the Use of Algorithmic Recommendation Systems Can Increase Risks to Consumer Well-Being." Journal of Public Policy & Marketing 38, no. 4 (2019): 500–515. http://dx.doi.org/10.1177/0743915619858057.

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Consumers increasingly encounter recommender systems when making consumption decisions of all kinds. While numerous efforts have aimed to improve the quality of algorithm-generated recommendations, evidence has indicated that people often remain averse to superior algorithmic sources of information in favor of their own personal intuitions (a type II problem). The current work highlights an additional (type I) problem associated with the use of recommender systems: algorithm overdependence. Five experiments illustrate that, stemming from a belief that algorithms hold greater domain expertise,
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Chavez, Luciana, Carla Ruiz, Rafael Curras, and Blanca Hernandez. "The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective." Sustainability 12, no. 21 (2020): 8789. http://dx.doi.org/10.3390/su12218789.

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This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media
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Hsu, Jane Lu, Shuen-An Yang, and Li-Chang Su. "WHO IS WATCHING TV? WHO IS LISTENING TO RADIO? CONSUMER PERCEPTIONS OF TV AND RADIO ADVERTISING INFORMATION." Social Behavior and Personality: an international journal 35, no. 2 (2007): 157–68. http://dx.doi.org/10.2224/sbp.2007.35.2.157.

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The objective of this study was to analyze consumer perceptions of television and radio advertising information. Four factors were extracted to explain advertising information, including product/selling information, image information, appealing information, and utilization information. For heavy TV watchers, positive attitudes are formed toward the information in television advertising. When consumers spend more time on radio or at least as much as on television, positive attitudes toward the information in radio advertising are generated. Respondents value information that is entertaining, at
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Ines, Joefrelin C., and Marilou Q. Tolentino. "Beyond Likes and Shares: Exploring the Influence of Social Media on Brand Choices among College of Business Students at a Private Higher Education Institution in the Philippine." American Journal of Economics and Business Innovation 3, no. 2 (2024): 66–74. http://dx.doi.org/10.54536/ajebi.v3i2.2545.

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Social media platforms are pivotal where consumers express opinions, seek information, and engage with brands. This study investigates the impact of social listening and social search on consumer behavior and brand engagement. Social listening involves tracking and analyzing online discussions across various platforms, while social search refers to utilizing social media platforms as search engines for information and product discovery. This research explores these practices to assess their influence on consumer perceptions, decision-making processes, purchasing behaviors, and brand loyalty. I
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Ahuja, Vandana. "Market Influence Analytics in a Digital Ecosystem." International Journal of Online Marketing 2, no. 4 (2012): 42–53. http://dx.doi.org/10.4018/ijom.2012100103.

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The internet provides opportunities for marketing which extend from the micro level of electronic contacts to the macro level of new business opportunities. As the democratisation of consumer expression leads to a viral proliferation of information online, the new age communication ecosystem has prompted the need for a careful evaluation of the potential of what is being called Consumer Generated internet content, creating new challenges for Marketing Intelligence. These offerings of the Information age have garnered adequate potential to engineer business transformations. Consumer Generated M
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Donciu, C., Andrei Ardeleanu, and Marinel Temneanu. "Multi-Feature Load Detection Algorithm." Advanced Materials Research 772 (September 2013): 448–54. http://dx.doi.org/10.4028/www.scientific.net/amr.772.448.

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Each appliance determines a specific variation in power consumption when is switched from one state to another. Analysing the profile of this variation, a set of features can be extracted and further used to detect the consumers transitions. Based on this principle, a multi-feature load detection algorithm is presented in this paper. The algorithm detects the transient profiles, extracts their features and by comparing them with the ones from a database it can detect which consumer generated that transient profile. Providing this information to the user, can offer him an overview of how energy
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Wen, Xin, and Yijie Li. "Optimization of Consumer Satisfaction Towards Tourism Attractions through Text Mining." Advances in Economics, Management and Political Sciences 3, no. 1 (2023): 651–62. http://dx.doi.org/10.54254/2754-1169/3/2022852.

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With the ascension of tourism e-commerce, a growing number of consumers are placing greater emphasis on consumer satisfaction and posting their travel experiences on tourism e-commerce platform. Processing the online information generated by consumers through text mining has also become a key technology applied in E-commerce. In order to identify the factors that impact consumer satisfaction and find the method to optimize consumer satisfaction, this study collected data from Ctrip.com and applied topic modeling and regressions to online reviews of tourism attractions. The results show that: (
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Xie, Karen L., and Young Jin Lee. "Hotels at fingertips: informational cues in consumer conversion from search, click-through, to book." Journal of Hospitality and Tourism Technology 11, no. 1 (2019): 49–67. http://dx.doi.org/10.1108/jhtt-03-2017-0026.

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Purpose When shopping for hotels online, consumers usually follow a sequential process of search, click-through and book. How to maximize consumer conversion on the path to purchase and prevent potential customers from giving up the online search remains an important topic to hotel marketers and online travel agents (OTAs). The purpose of this study is to understand how informational cues displayed in an online hotel search process, including quality indicators, brand affiliation, incentives (discounted price and promotion) and position in the search results, influence consumer conversion from
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Fox, Alexa K., George D. Deitz, Marla B. Royne, and Joseph D. Fox. "The face of contagion: consumer response to service failure depiction in online reviews." European Journal of Marketing 52, no. 1/2 (2018): 39–65. http://dx.doi.org/10.1108/ejm-12-2016-0887.

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Purpose Online consumer reviews (OCRs) have emerged as a particularly important type of user-generated information about a brand because of their widespread adoption and influence on consumer decision-making. Much of the existing OCR research focuses on quantifiable OCR features such as star ratings and volume. More research that examines the influence of review elements, aside from numeric ratings, such as the verbatim text, particularly in services contexts is needed. The purpose of this research is to investigate the impact of service failures on consumer arousal and emotions. Design/method
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Liu, Qianwen, Zhongxing Lian, and Lokhman Hakim Osman. "Do AIGC Ads Require Smarter Consumers?" International Journal of Customer Relationship Marketing and Management 16, no. 1 (2025): 1–23. https://doi.org/10.4018/ijcrmm.381305.

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To explore the mechanism of AI-generated sponsored vlogs (AISV) influence on vlog mall consumer purchase intention and the role of consumer AI literacy, this study surveyed 434 Chinese Generation Z TikTok Mall users and conducted an empirical analysis using SEM. The results show that this study validates the effectiveness of the dual-path persuasion mechanism in AIGC advertisements. Notably, smarter consumers with higher AI literacy are more likely to adopt AISV information and positively influence purchase intention, with information usefulness playing a mediating role in these relationships.
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Zhang, Xianfeng, Yang Yu, Hongxiu Li, and Zhangxi Lin. "Sentimental interplay between structured and unstructured user-generated contents." Online Information Review 40, no. 1 (2016): 119–45. http://dx.doi.org/10.1108/oir-04-2015-0101.

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Purpose – User-generated content (UGC), i.e. the feedback from consumers in the electronic market, including structured and unstructured types, has become increasingly important in improving online businesses. However, the ambiguity and heterogeneity, and even the conflict between the two types of UGC, require a better understanding from the perspective of human cognitive psychology. By using online feedback on hotel services, the purpose of this paper is to explore the effects of satisfaction level, opinion dispersion and cultural context background on the interrelationship between structured
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