Relevant bibliographies by topics / Consumer goods Advertising Canada

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Consumer goods Advertising Canada'

Author: Grafiati
Published: 4 June 2021
Last updated: 8 February 2022

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Journal articles on the topic "Consumer goods Advertising Canada"

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Hall, Kristin. "Selling Sexual Certainty? Advertising Lysol as a Contraceptive in the United States and Canada, 1919–1939." Enterprise & Society 14, no. 1 (2013): 71–98. http://dx.doi.org/10.1093/es/khs041.

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During the interwar period, Lysol Disinfectant was sold throughout Canada and the United States as a contraceptive douche for women. In fact, Lysol became the leading over-the-counter contraceptive sold on the euphemistically termed “feminine hygiene” market. Though the sale of contraceptives were illegal in both Canada and the United States since the latter part of the nineteenth century, by the 1920s, astute manufacturers were selling goods with supposedly contraceptive properties, including vaginal jellies, foaming tablets, and as was the case with Lysol, vaginal douches. As contemporaries argued, advertising played a central role in the success of the feminine hygiene industry. This article investigates Lysol's interwar advertising campaign to determine how the company attempted to communicate the purpose of its product to white, literate, married, Anglo-Saxon, middle-class female consumers while evading legal ramifications. It argues that North American Lysol advertisements were designed using euphemistic language and emergent modern advertising techniques that appealed to consumers' emotions (as opposed to their sense of reason as had previously been the case) to capitalize upon contextually specific trends, including women's fear of premature aging and loss of sexual attractiveness, the danger of maternal morbidity and mortality, as well as the threat of marital disunity, to convey the intended purpose of the product. This work also demonstrates the central importance of considering the historical context of companies' intended consumers when analyzing historical advertising and marketing campaigns.
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Салюк, А. П. "Development of branding in modern conditions of management." ВІСНИК СХІДНОУКРАЇНСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ імені Володимира Даля, no. 1(257) (February 10, 2020): 5–8. http://dx.doi.org/10.33216/1998-7927-2020-257-1-5-8.

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At present, there is a steady development of the information and globalization market as a complete system of economic, organizational and legal relations for the development, implementation, sale and purchase of information resources, technologies, goods and services. This is due to the formation of the information society and the development of the information economy as a whole.
 It should be noted that such changes in the economy and society make it possible to create new trends in the development of information and communication technologies. In such economic conditions, information becomes a special resource and occupies an important place in the system of ensuring the competitiveness of modern business. Such competitive trends in business have led to the need to promote your product through a specific media environment.
 In this work, the problem is revealed in the need for domestic companies to integrate into the world consumer markets and promote the image of both their own brand and the image of Ukraine. One of the main barriers along this path is the lack of awareness of the quality of goods and services offered by Ukrainian companies to consumers in other countries. Free trade agreements with the European Union, Canada and other countries can be a powerful impetus for these processes. The experience of implementing advanced branding strategies should be transferred by domestic companies to foreign markets, taking into account all the peculiarities in order to achieve high socio-economic results.
 Each brand has certain attributes - packaging, advertising, logos, titles and slogans, functional or emotional associations, assigned to the brand by buyers and potential customers. Brand attributes can be both positive and negative, can have different strengths and importance for different market segments. Any brand has a main, basic characteristic that defines its essence.
 Personal value in branding is not just one of the parameters that should be taken into account when developing a brand, it is a basic part of the concept of brand, it is the foundation of the concept of brand, it is the only component that leads the brand to a cherished purpose - to enter the inner world human in the right quality in the right place
 The value generated by the brand and the basis for its choice and consumption is created by the manufacturer by building and maintaining a consistent system of codes and symbols. A brand in the modern sense is a complex organism, a strategic tool of a sales promotion company. Fine-tuning the brand at every stage of its creation, focusing the whole system on the primary idea, actively using consumer research results are able to ensure the brand has a seamless existence for the foreseeable future.
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Boisvert, Jean. "Reciprocal transfer of brand associations between service parent brands and upward line extensions." Journal of Service Theory and Practice 26, no. 2 (2016): 222–43. http://dx.doi.org/10.1108/jstp-09-2014-0189.

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Purpose – The purpose of this paper is to investigate the extent to which the accessibility of established parent brand information and the diagnosticity of newly launched horizontal and upward service line extensions affect transfer and reciprocal transfer of brand associations. Design/methodology/approach – A field study using a survey methodology based on a 2×2 experimental random design was conducted with a sample representative of the target population of an established bank in Eastern Canada. Two levels of parent brand accessibility (high/low) and two levels of line extension (upward/horizontal) were tested. Pretests were conducted, and the analysis of results was done using a three-point-in-time confirmatory factorial analysis for each cell. Findings – The findings indicate that for a newly launched horizontal service line extension, when accessibility of an established parent brand is high, information transfer and reciprocal transfer of brand associations is strong and complete. When accessibility is low, transfer is strong but incomplete, leading to partial dilution of the parent brand. In the case of a newly launched upward service line extension, for both high- and low-accessibility contexts, only key diagnostic parent brand associations transfer to the extension. Reciprocal transfer is strong, leading to a significant dilution of the parent brand. Research limitations/implications – Other kinds of extensions (e.g. downward, distant), other types of services, and consumer goods could be tested to observe the extent to which transfer works. Practical implications – This study provides key findings to managers who are responsible for launching newly created service line extensions (horizontal and upward). When evaluating a new vertical service line extension, consumers actively process the available information at hand (e.g. print advertising, point-of-purchase materials), but key diagnostic associations of the parent brand tend to persist over time. Thus, marketers must be careful when using or not using parent brand information during launch, though an upward service line extension is likely to dilute the parent brand’s equity, either positively or negatively. Originality/value – This paper brings new insights to the service branding literature with respect to the dynamics of transfer of brand associations between service line extensions (horizontal and upward) and their parent brands. Drawing on the accessibility-diagnosticity framework, it closes an important theoretical knowledge gap regarding the persistence over time of accessible vs diagnostic parent brand information in the mechanisms of transfer of brand associations to and from different types of service extensions.
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Tripathi, Shalini Nath, Dheeraj Misra, and Masood Siddiqui. "Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector." Global Business Review 21, no. 6 (2019): 1376–86. http://dx.doi.org/10.1177/0972150919856998.

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The objective of this article is to assess the impact of advertising intensity of a firm on its market risk or beta in the Indian consumer goods sector. Our sample companies are part of four sectoral indices of Bombay Stock Exchange, namely, fast-moving consumer goods (FMCG), consumer durable, auto and telecom indices. Pooled regression analysis is deployed to assess the impact of advertising intensity on market risk. The results reveal that advertising intensity is a significant determinant of market risk, and that beta or market risk of a firm varies inversely with its advertising intensity with reference to the Indian consumer goods sector.
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Church, Roy. "Advertising consumer goods in nineteenth-centuary Britain: reinterpretations." Economic History Review 53, no. 4 (2000): 621–45. http://dx.doi.org/10.1111/1468-0289.00172.

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Pozharliev, Rumen, Willem Verbeke, Matteo De Angelis, Ruud Van Den Bos, and Paolo Peverini. "Consumer self-reported and testosterone responses to advertising of luxury goods in social context." Italian Journal of Marketing 2021, no. 1-2 (2021): 103–27. http://dx.doi.org/10.1007/s43039-021-00023-y.

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AbstractDespite the growing demand for luxury goods, there is limited understanding about how consumers respond to luxury-goods advertising and how viewing advertising in different social contexts affects these responses. This study investigates the link between luxury goods advertising and expected utility from a biological perspective by looking at males’ hormonal responses to advertising of luxury versus non-luxury branded goods. Using traditional and consumer neuroscience methods, we collected salivary testosterone data pre- and post-ad viewing. Self-reported scores on social and quality value of the brands were compared to salivary testosterone levels from participants placed in different social conditions (Alone versus Together with another person). The results show that higher post-viewing testosterone levels were associated with higher scores on quality, but not on social value and only for branded goods viewed in the Together condition, compared to the Alone condition. These results suggest that changes in testosterone levels reflect a rewarding experience or activate social competitiveness when male consumers appraise the quality but not the social value of the advertised luxury goods and that social context modulates this effect.
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Tranavičiūtė, Brigita. "Soviet Consumer Goods Advertising: Propaganda and Consumption in the 1950S–1980S in Lithuania." Lithuanian Historical Studies 22, no. 1 (2018): 111–35. http://dx.doi.org/10.30965/25386565-02201006.

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This article presents an analysis of Soviet consumer advertising as a means of Soviet propaganda in order to form a public consumer culture. Material from Soviet advertising institutions in Lithuania, creators of advertisements from the second half of the 20th century, and archival and published sources, has been used to achieve this aim. In order to show the propaganda goal of Soviet advertising, periodical publications from the period have also been analysed. Based on socialist propaganda arguments formulated in various sources, the author conducts an analysis of the functions of Soviet advertising and a comparative analysis of Soviet and Western advertising in the article. After defining the functions of Soviet advertising, one of the aims of this article is to determine the influence of Soviet advertising on the formation of Soviet consumer culture.
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Thompson, Donald. "Direct-to-Consumer Advertising of Health-Related Goods and Services." American Journal of Bioethics 14, no. 3 (2014): 53–54. http://dx.doi.org/10.1080/15265161.2013.879961.

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Yasin, J. "The Effects of Advertising on Fast-Moving Consumer Goods Markets." International Journal of Advertising 14, no. 2 (1995): 133–47. http://dx.doi.org/10.1080/02650487.1995.11104605.

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Aihumenki – Okhai, Ulaikere, and Thomas Egwuonwu. "OUT OF HOME ADVERTISING AND CONSUMER BUYING BEHAVIOUR OF SELECTED FAST MOVING CONSUMER GOODS IN LAGOS STATE, NIGERIA." International Journal of Innovative Research in Social Sciences & Strategic Management Techniques 8, no. 1 (2021): 58–69. http://dx.doi.org/10.48028/iiprds/ijirsssmt.v8.i1.05.

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Fast Moving Consumer Goods are products that are required by almost all users in their day today life. The advertisements for these products need more attention in terms of creating responsiveness among the consumers for their purchase decision. However, consumers are bombarded with lots of information through multiple media like newspapers, magazines and internet but remain engaged from time to time hence lack time to update themselves. This has made it difficult for advertisers to trap consumers hence resort to outdoor messages to reach the target people. Extant studies on the out of home advertising have attempted to elucidate on the challenges of advertising and the attendant supposed solutions, conversely, most of the extant research focus more on developed countries than developing countries such as Nigeria. Hence, this study examined the effect of Out-of-Home Advertising on consumer buying behaviour of selected fast moving consumer goods in Lagos State, Nigeria. Survey research design was adopted for the study. The population of the study consists of individuals living in Lagos State with total number of 2,556,300 and with the sample size of 520 derived from Taro Yamane method. Data was collected using self – administered structured questionnaire and validated for a response rate of 93.4%. Cronbach Alpha reliability for major constructs had an average of 0.80. Random sampling technique was used. The data collected was analysed using simple linear regression. Findings revealed that there is a strong positive and significant relationship between Out-of-Home Advertising and consumer buying behaviour(β= 0.834; R2= 0.695; t(520) = 33.225; p>0.05). The study concludes that Out-of-Home Advertising has significant and positive effect on consumer buying behaviour and recommends that the study findings led to the recommendations that producers of fast moving consumer goods should focus more on out of home advertising such as use of billboards as opposed to other forms of media like T.V and Radio to help boost consumption and sale of their products. The study also recommends marketers of FMCGs to enhance the knowledge and awareness of consumers with regard to existence and location of billboards.
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Dissertations / Theses on the topic "Consumer goods Advertising Canada"

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Kitchen, Philip James. "The developing use of public relations in fast moving consumer goods firms." Thesis, Keele University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320248.

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Gårdlund, Martin. "A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company." Thesis, KTH, Mikroelektronik och Informationsteknik, IMIT, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-92281.

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In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. With this massive adoption of mobile phones come business opportunities. One of these opportunities is to make use of its potential as a large scale marketing communication channel. Marketing via the mobile networks, presents a large target audience that can be compared to broadcast media such as television and radio, but despite this can still be a personal channel and hence compared to direct mail or one-to-one marketing. Many, both successful and failed, mobile marketing schemes have been tried, but without any definite answers and no clear action plan. Considering that much of the success of Procter &amp; Gamble can be attributed to the company’s skill in mass marketing, there is a need within the company to research the potential advantages and disadvantages of mobile marketing. This thesis explores whether or not mobile marketing is mature enough to permanently introduce it to the marketing mix of the company.<br>Under de senaste åren har mobiltelefonen gått från att vara en exklusiv nästintill onödig lyxtillbehör till att idag vara en alldaglig sak som används av miljarder människor runt om i världen. Från att ha varit stora som portföljer och mestadels försökt imitera de stationära telefonerna, har mobiltelefonen idag blivit ett mycket liten kommunikationsverktyg som kan genomföra mer än tjugo olika uppgifter och som oftast är hälften så stor som en vanlig telefon. Med denna väldiga tillväxt av mobiltelefoni kommer också affärsmöjligheter; en av dessa möjligheter är att marknadsföra storskaligt via detta nya medium. Det mobila nätet når en stor målgrupp som närmast skulle kunna jämföras med den som televisionen eller radio når. Den stora skillnaden är att med mobiltelefonen kan man göra denna kommunikation personlig som närmast skulle kunna jämföras med direkt reklam. Flera mobila reklamkampanjer har testats; både lyckade och mindre lyckade. Dessa kampanjer har dock oftast analyserats dåligt eller inte alls. Med tanke på att företaget Procter &amp; Gamble mestadels har lyckats med sin affärsidé är på grund utav sin skicklighet inom marknadsföring, finns det nu ett stort behov av att ta reda på fördelarna och nackdelarna med mobil marknadsföring. Detta examensarbete undersöker om mobil marknadsföring är mogen nog för att permanent ta en plats i företagets marknadsförings mix.<br><p>This is not identical to the version that was defended. There is one sentence deletion from the Acknowledgements section.</p>
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Bissdorf, Julia. "Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31814.

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Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically.Advantages like lower flop risks, and lower research and development costs make thisalternative quite attractive when it comes to the decision between the introduction ofinnovations and revitalization of existing products.Method: In order to identify promising advertisement strategies, four potential successfactors has been stated, based on existing marketing communication models: media usage,message credibility, message appeal and scheduling pattern. Related to them, a survey wasconducted which asked the respondents to choose the applied alternatives within the fourdecision areas and indicate to which extent the set success goals were achieved. The surveycould give hints, which strategy alternatives are associated with the achievement of thecampaigns goals by using the correlation analysis. Furthermore, the frequency distributionwas used to identify handling patterns in practice.Results: The results of the survey, which was executed as self-completing questionnaire,revealed that two of the assumed success factors, namely media strategy and credibilitysource, indeed show a correlation to the perceived achievement of success goals. For thethird aspect, the decision about the message appeal, a clear usage pattern could beidentified in the non-durable goods industry. Finally, the two advertisement schedulingpatterns showed no correlation to the perceived success and there was also no preferredalternative identifiable in the durable and non-durable goods industry.Implications: Based on the study results it is to summarize that the usage of TV and onlineadvertisement, as well as POS material appears particularly appropriate for the durablegoods industry, whereas the application of Magazine advertisement showed a positiverelation to the perceived success of relaunch campaigns for non-durable goods. Regardingthe creation of awareness and trustworthiness, the link to the brand and or manufacturername seems more promising than the one to the previous product version, particularly forthe durable goods industry. Finally, the application of an emotional argumentation wasused by 80% of the non-durable goods firms, whereas the relaunch of durable goods wasequally communicated with emotional and informational messages.
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Busse, Michele Conrady Chet Guy. "Got silk? buying, selling, and advertising British luxury imports during the Stamp Act Crisis /." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-3993.

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Busse, Michele Conrady. "Got silk? : buying, selling, and advertising British luxury imports during the Stamp Act Crisis /." Ann Arbor, Mich. : UMI, 2008. http://digital.library.unt.edu/permalink/meta-dc-3993.

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Davidson, Catrin, and Abeysekera Denum Nimanthi. "The good and the gratis : A value aspect on free goods and services." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-66352.

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Thanks to the Internet, the consumers have access to a world of information and can easily compare the goods and services of one supplier to the other, and so be a part of the value creating process. Price is still key, but since producers are already pushing their costs to the limit, what Chris Anderson calls the “race to the bottom” they have to compete in other manners, meaning they have to dive deeper than lowest of prices. However these free goods and services must have a value even though they do not have a price tag attached. The respondents found two types of value, social/collective value and individual/emotional value and this also induces that value is relative. People are making choices to consume a good or service he or she has to prioritize these resources among the available time, money and even space, thus this prioritization is made even when the good is free. The price-quality relationship is prevailing, but not in the fields where distribution and replication is free.
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Garcia, Steven R. "Understanding Affluence through the Lens of Technology: An Ethnographic Study toward Building an Anthropology Practice in Advertising." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1062859/.

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This thesis describes a pilot study for a new cultural anthropology initiative at Team One, a US-based premium and luxury brand advertising agency. In this study, I explore the role and meaning of technology among a population of affluent individuals in Southern California through diaries and ethnographic interviews conducted in their homes. Using schema theory and design anthropology to inform my theoretical approach, I discuss socioeconomic and cultural factors that shape these participants' notions of affluence and influence their presentation of self through an examination of their technology and proudest possessions. I put forward a theory of conspicuous achievement as a way to describe how the affluent use technology to espouse a merit-based model of affluence. Through this model of affluence, participants strive to align themselves to the virtuous middle-class while ascribing moral value to their consumption practices. Lastly, I provide a typology of meaningful technology artifacts in the affluent home that describes the roles of their most used tech devices and how each type supports conspicuous achievement.
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Rollwagen, Katharine E. ""The Market That Just Grew Up": How Eaton's Fashioned the Teenaged Consumer in Mid-twentieth-century Canada." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/23314.

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This thesis focuses on the emergence of the teenaged consumer as a market segment in Canada during the 1930s, 1940s, and 1950s. It challenges the notion that teenagers were of little interest to retailers until economics and demographics shaped the more numerous and prosperous post-war teenagers of the Baby Boom generation. Using evidence from corporate records and analysis of mail order catalogues, the study examines how department store retailer, the T. Eaton Company, Limited, began to cultivate a distinct and lucrative teenaged consumer in the 1930s, and thereby began shaping the teenaged consumer. The thesis contextualizes the case study of Eaton’s by exploring the varied expectations that adults had of young people at the time, using census records and magazines (Chatelaine, Canadian Home Journal and Mayfair) to explore concerns about young people’s transition to adulthood. It then focuses on how Eaton’s made a concerted and sustained effort to attract teenager customers to its catalogue and stores. Analysis of its semi-annual catalogue highlights the emergence of specialized clothing size ranges and styles, revealing that Eaton’s increasingly viewed the teenaged years as an important in-between life stage. Eaton’s also instituted teenage advisory councils to both glean market trends and provide a venue for what it considered education for novice consumers. Eaton’s presented consumption as a way to prepare young people for adult roles, legitimizing teenaged participation in the consumer marketplace and contributing to wider debates about when and how teenaged Canadians should reach maturity.
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Busse, Michele Conrady. "Got Silk?: Buying, Selling, and Advertising British Luxury Imports During the Stamp Act Crisis." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc3993/.

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Despite the amount of scholarship on the Stamp Act Crisis, no study has used advertisements as a main source. This study attempts to show that a valuable, objective source has been overlooked, through the quantitative analysis of 5,810 advertisements before, during and after the Stamp Act Crisis from five port cities: Boston, Charleston, Philadelphia, New York, and Portsmouth. The findings reveal the colonists' strong connection to imported British luxury goods, and a lack of interest in American-made goods, especially before and after the boycott. Advertisements also demonstrate that the decision of many merchants to place the needs and expectations of their community before their own personal gain offered a rare economic opportunity for others. The colonists' devotion to imports tested the strength of the boycott, especially among Boston merchants, who continued to advertise imported goods a good deal more than any other city. This lack of dedication to the boycott on the part of the Boston merchants shows disunity among the colonies, at a time when many argue was the first instance of colonial nationalism. Capitalism challenged and undermined a commitment to communal sentiments such as nationalism. Moreover, if Americans did share a sense of nationhood during the Stamp Act Crisis, it cannot be gauged by a rejection of "Englishness."
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"Advertising and promotion of consumer products in PRC: an exploratory study." Chinese University of Hong Kong, 1991. http://library.cuhk.edu.hk/record=b5886842.

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by Wong Ming-kuen.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1991.<br>Bibliography: leaves 47-48.<br>INTRODUCTION --- p.1<br>PURPOSE OF STUDY --- p.3<br>Objective --- p.3<br>Hypothesis --- p.3<br>Definition of Consumer Product --- p.3<br>LITERATURE REVIEW --- p.4<br>METHODOLOGY --- p.11<br>Literature Survey --- p.11<br>Field Trip --- p.11<br>Screening Telephone Interview --- p.12<br>Structured Questionnaire --- p.12<br>Additional Open-ended Questions --- p.14<br>Design of Questionnaire --- p.15<br>RESEARCH FINDINGS --- p.19<br>Sample Profile --- p.19<br>Importance of Marketing Elements --- p.21<br>Effectiveness of Advertising and Promotion --- p.23<br>Trade-Off among Advertising Tools --- p.24<br>Different Promotion Activities --- p.27<br>SUMMARY --- p.31<br>Appendix --- p.32<br>Biblography --- p.47
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Books on the topic "Consumer goods Advertising Canada"

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Bonaldi, Jérôme. Les choses de la vie quotidienne. Le Pré aux clercs, 1990.

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United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection. It's too easy being green: Defining fair green marketing practices : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, June 9, 2009. U.S. G.P.O., 2012.

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Design secrets: Advertising : 50 real-life projects uncovered. Rockport, 2002.

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Olney, Martha L. Buy now, pay later: Advertising, credit, and consumer durables in the 1920s. University of North Carolina Press, 1991.

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Thomas, Frank. Conquest of cool: Business culture, counterculture and the rise of hip consumerism. University of Chicago Press, 1997.

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Schramm, Manuel. Konsum und regionale Identität in Sachsen 1880-2000: Die Regionalisierung von Konsumgütern im Spannungsfeld von Nationalisierung und Globalisierung. Steiner, 2002.

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Kowecka, Elżbieta. Sprzedać! kupić!: Sklepy warszawskie z artykułami domowymi, 1830-1870. Instytut Archeologii i Etnologii Polskiej Akademii Nauk, dawniej Instytut Historii Kultury Materialnej PAN, 1998.

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Larabie-Lesieur, Rachel. Misleading advertising and the Competition Act: Compliance and enforcement in the nineties : address before the Canadian Institute, May 9, 1994. Government of Canada, 1994.

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Canada, Statistics. Family expenditure in Canada: 17 Metropolitan areas 1990 = : Depenses des familles au Canada : 17 regions metropolitaines 1990. Minister of Industry, Science and Technology, 1992.

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Mintzes, Barbara. Direct-to-consumer advertising of prescription drugs in Canada: What are the public health implications? Health Council of Canada, 2006.

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Book chapters on the topic "Consumer goods Advertising Canada"

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Bruvold, Norman T., M. Carole Macklin, and Steven I. Greenbaum. "The Coordination of Advertising with Couponing in Plans for New Consumer Packaged-Goods." In Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17046-6_114.

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Geise, Fabian A. "Integration of Consumers into New Product Development by Social Media-Based Crowdsourcing – Findings from the Consumer Goods Industry in Germany." In Advances in Advertising Research (Vol. VII). Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15220-8_2.

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Freitas, Elsa Simões Lucas. "Crude and Taboo Humour in Television Advertising: An Analysis of Commercials for Consumer Goods." In Taboo Comedy. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-59338-2_10.

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Kleit, Andrew N. "Using Advertising to Generate Information and Signals for Product Quality: Lessons for Biotechnology Markets in Canada from Pharmaceutical Markets in the United States." In Biotechnology and the Consumer. Springer US, 1998. http://dx.doi.org/10.1007/978-1-4615-5311-3_9.

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Stobart, Jon. "9. In and Out of Fashion? Advertising Novel and Second-Hand Goods in Georgian England." In Fashioning Old and New. Changing Consumer Patterns in Europe (1650-1900). Brepols Publishers, 2009. http://dx.doi.org/10.1484/m.seuh-eb.4.00225.

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Gee, Sarah, and Steven Jackson. "Globalisation, Corporate Nationalism and Sporting Masculinities in Canada: Molson Beer Advertising and Consumer Citizenship." In Sport, Promotional Culture and the Crisis of Masculinity. Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-137-55673-8_5.

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Einstein, Mara. "Consumer Behavior." In Advertising. Oxford University Press, 2017. http://dx.doi.org/10.1093/wentk/9780190625887.003.0003.

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What is consumer behavior? Consumer behavior is defined as “the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants.”<sup>1</sup> Let’s break this down a bit. “Mental and emotional...
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Walsh, Claire. "The Advertising and Marketing of Consumer Goods in Eighteenth-Century London." In Advertising and the European City. Routledge, 2019. http://dx.doi.org/10.4324/9780429460647-4.

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Clark, Shannan. "Challenging the Culture of Consumer Capitalism." In The Making of the American Creative Class. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780199731626.003.0004.

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Chapter 3 explores the white-collar insurgents’ efforts to create viable alternatives to the culture of consumer capitalism. These impulses found expression in new media ventures that were launched in New York between 1936 and 1940, including Consumers Union, the advertising-free daily tabloid newspaper PM, the weekly newsletter In Fact, and the weekly photo-journalistic magazine Friday. Through these initiatives, radicalized culture workers propagated the Popular Front’s vision of social consumerism by encouraging Americans to purchase union-made goods, participate in consumer cooperatives, harbor deep skepticism toward advertising claims, use graded or generic goods instead of typical branded goods when possible, and demand an increase in the public provisioning of goods and services. In addition, these endeavors also provided writers, artists, and other members of the creative class with opportunities for greater autonomy in their work.
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Jelassi, Tawfik, and Albrecht Enders. "Mobile Advertising." In Mobile Computing. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-054-7.ch132.

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This chapter is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald’s, Nestlé, Microsoft, Coca-Cola, Adidas, and Sony. To set the overall stage, we first discuss the advantages and disadvantages of the mobile phone in comparison to other marketing media. Then we propose a framework of different types of advertising campaigns that can be supported through the usage of mobile devices. These campaign types include (1) mobile push campaigns, (2) mobile pull campaigns, and (3) mobile dialogue campaigns. Building on this framework, we analyze different campaigns that 12Snap implemented for different consumer goods and media companies. Drawing from these experiences we then discuss a number of key management issues that need to be considered when implementing mobile marketing campaigns. They include the following themes: (1) the choice of campaign type, (2) the design of a campaign, (3) the targeting of the youth market, and (4) the combination of different media types to create integrated campaigns.
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Conference papers on the topic "Consumer goods Advertising Canada"

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Boguslavskaya, Vera V., Hongbo Yu, and Larisa V. Sharakhina. "Advertising Texts in Communication Strategies to Promote Hi-Tech Consumer Goods." In 2019 Communication Strategies in Digital Society Workshop (ComSDS). IEEE, 2019. http://dx.doi.org/10.1109/comsds.2019.8709629.

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Indrawati and Nadia Primasari. "Digital advertising media adoption in consumer goods industry (An Indonesian perspective)." In 2016 4th International Conference on Information and Communication Technology (ICoICT). IEEE, 2016. http://dx.doi.org/10.1109/icoict.2016.7571888.

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Kriaučiūnaitė-Lazauskienė, Gintarė, and Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (both live and virtual) influence. Research limitations – it is necessary to acknowledge that the current research is limited by broad scope consumer behaviour theories and methods (we in passing analysed empirical proves). Practical implications – authors suggest that the emergence of brand subculture on consumer behaviour gives the possibility of adjusting specific marketing strategies and presents the shortcomings of current research by pointing out the trends for future empirical studies. Originality/Value – It also highlights that the consumers’ search of symbolism and meaning in brands correlated with their consumer buying decision models, and we claim it could be related to utility theory. The main aim of this article is to analyse the field of symbols in advertising – in terms of their impact on the consumption process.
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Mullineux, Glen, Jason Matthews, and Tony Medland. "Constraint-Based Design Support for the Improved Erection of Packaging." In ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/detc2009-87196.

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Within the consumer goods industry, cartons are a common way to package a variety of products. Although the primary function of the packaging is to protect the product, it is also used as an advertising tool to promote the product. This, in conjunction with environmental pressures to reduce the amount of packaging, often leads to redesigns of the shape and size of the packaging. When such new designs are required, it becomes necessary to simulate their erection to ensure that this functions correctly. In this paper a constraint-based technique is employed to model the carton and to provide such a simulation. It is also possible to model the mechanisms used to erect cartons using the same techniques and hence simulate and improve the way in which carton faces are driven and guided. The techniques are also investigated in their ability to fold origami boxes. It is discovered that the form of the constraints used may need to change during the process, when previous folding operations limit subsequent possible motions.
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