To see the other types of publications on this topic, follow the link: Consumer goods market.

Journal articles on the topic 'Consumer goods market'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Consumer goods market.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Fujak, Hunter, Stephen Frawley, Heath McDonald, and Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets." Journal of Sport Management 32, no. 4 (2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.

Full text
Abstract:
Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
APA, Harvard, Vancouver, ISO, and other styles
2

Chihiro Watanabe, Weilin Zhao, and Mitsuko Nasuno. "Resonance between Innovation and Consumers: Suggestions for Emerging Market Customers." Journal of Technology Management for Growing Economies 3, no. 1 (2012): 7–31. http://dx.doi.org/10.15415/jtmge.2012.31001.

Full text
Abstract:
Consumption increase in emerging markets is significant for global sustainability as it helps in overcoming structural impediments that impede investment inducement. In this light, the paper aims at demonstrating a hypothesis that resonance between innovation and consumers triggers co-emergence of investment essential for an emerging market and further analyses resonant behavior between attractive goods and consumers. The elevation in face temperature of consumers looking at attractive goods was measured at the event corner of a Japanese supermarket by utilizing thermography. Noteworthy findings obtained include that consumer temperatures increase as they perceive, recognize and decide to purchase attractive goods while elevated temperatures decrease when the goods are not attractive enough to purchase. Consumer couples also incorporate a general tendency to converge toward the same decision in a resonant way. Through correlation analysis of sales records, it was demonstrated that sales of attractive goods represents innovation which increases by resonating consumer demand through construction of a spirally developing virtuous cycle. These findings provide a constructive suggestion for stimulating latent consumer vitality in emerging markets as a way of inducing investment.
APA, Harvard, Vancouver, ISO, and other styles
3

Vijay, Dr S. "A Study On Impact Of White Goods Towards consumers Preference." Journal of University of Shanghai for Science and Technology 23, no. 12 (2021): 300–315. http://dx.doi.org/10.51201/jusst/21/121029.

Full text
Abstract:
The market’s level of competition has risen as a result of the advent of the overseas white goods industry. With rising earnings, dual-income families, changing lifestyles, credit availability, greater consumer knowledge, and the introduction of new models by Indian and multinational companies, India’s consumer durable sector is riding the crest of the country’s economic boom. As the Durable market is growing rapidly, an understanding of the consumer behavior regarding the characteristic of consumers in influencing their buying behavior is crucial. Consumer requirements of Air-condition, Washing machine and Refrigerator are at present not limited to its basic function but also on other values like – efficiency, ease of use and comfort. The consumer durables industry is marked by the growth of multinational corporations (MNCs), exchange offers, discounts, and fierce competition. MNCs have a 65 percent market share in the consumer durables industry. The expanding Indian middle class is a major focus for multinational corporations. They compete on the basis of a firm grasp on the local market, well-known brands, and a large distribution network, whereas Indian companies compete on the basis of a firm grasp on the local market, well-known brands, and a large distribution network. Consumer durables penetration, on the other hand, is still low in India. At this juncture, this study has been undertaken for to find out the impact and reality of white goods market in India.
APA, Harvard, Vancouver, ISO, and other styles
4

Huang, Jen‐Hung, Bruce C. Y. Lee, and Shu Hsun Ho. "Consumer attitude toward gray market goods." International Marketing Review 21, no. 6 (2004): 598–614. http://dx.doi.org/10.1108/02651330410568033.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Shearmur, Jeremy. "Consumer Sovereignty, Prices and Preferences for Higher-order Goods." Political Studies 39, no. 4 (1991): 661–75. http://dx.doi.org/10.1111/j.1467-9248.1991.tb01394.x.

Full text
Abstract:
This paper considers two arguments for markets: prices, within them, allow us to coordinate our activities in situations of dispersed knowledge and ignorance, and markets foster consumer sovereignty. It suggests that these – telling – arguments stand in need of qualification, in the light of consumers' preferences for ‘higher-order’ goods, which may be difficult to exhibit through choices in the market-place. It suggests that such preferences are not easily handled by political means, either – and that we may here face an uneliminable imperfection in our social arrangements. It may be important that we be aware of such imperfections, lest we be tempted away from the best arrangements we can achieve by those who point to such imperfections and promise to offer us a resolution of them. Nobody is exempt from the law of the market, the consumers' sovereignty.1
APA, Harvard, Vancouver, ISO, and other styles
6

Kryveshko, O. V. "The Theoretical Principles of Analyzing the Competition in Consumer Markets." Business Inform 6, no. 521 (2021): 251–58. http://dx.doi.org/10.32983/2222-4459-2021-6-251-258.

Full text
Abstract:
The article considers the types of competition in consumer markets. Most authors when analyzing competition carefully analyze competitor brands. Instead, the author of this article proposes to determine the weight of the influence of related goods, substitutes and indirect competitors. All competitors on the basis of researches of domestic scholars are divided into the following groups: desire-competitors; commodity-kind competitors; commodity-type competitors (substitute goods); competitor brands. Each of these groups is analyzed and it is determined for which types of consumer markets it has a significant impact. In particular, desire-competitors are struggling for the consumers’ costs in the markets of durable goods and luxury goods, but they are not peculiar to social goods and necessities. In addition, it is determined that significant for the product markets is the division of competitors by: market share; presence in a retail network; territorial feature; price level. Market share generally defines the possibilities of influencing consumers and the ability to dictate market conditions. The level of presence of goods in the trading network determines the ease of finding it by the buyer. Increasing the presence in a particular region relatively quickly increases the market share of the corresponding goods in the region. Consumer goods of mass demand are characterized by the presence of not only international and national, but also local competitors. Such competition requires more efforts on the part of both the national and the international producers for studying the market and developing a strategy. In terms of price level, it is necessary to focus, first of all, on those competitors who compete in the same price category. The study of the soft drinks market in the City of Lviv allowed to distinguish in more detail the specific characteristics of competition. The main competitors are allocated. It is noted that over the past 15 years, the number and composition of both the local and the national competitors has changed significantly. On the basis of this, a map of the weight of competitors is developed, which enables the enterprise in the development of competitiveness strategies to concentrate on studying those market participants who are able to distract the attention of consumers to themselves.
APA, Harvard, Vancouver, ISO, and other styles
7

Purwanto, Agus, John Tampil Purba, Innocentius Bernarto, and Rosdiana Sijabat. "EFFECT OF MANAGEMENT INNOVATION, TRANSFORMATIONAL LEADERSHIP, AND KNOWLEDGE SHARING ON MARKET PERFORMANCE OF INDONESIAN CONSUMER GOODS COMPANY." Jurnal Aplikasi Manajemen 19, no. 2 (2021): 424–34. http://dx.doi.org/10.21776/ub.jam.2021.019.02.18.

Full text
Abstract:
Transformational leadership greatly influences the management innovation and market performance of consumer good companies enterprises. According to the survey data about 244 employees of consumer goods companies, an empirical study was conducted on the relationship between transformational leadership, management innovation, knowledge sharing, market performance of consumer good companies enterprises, and analysis was made on the mediating effect of management innovation and knowledge sharing. The results showed that knowledge sharing has no significant effect on the market performance of consumer goods companies. Management innovation has not a significant effect on the market performance of consumer goods companies. Transformational leadership has no significant effect on the knowledge sharing of consumer goods companies. Transformational leadership has a significant effect on management innovation of consumer goods. Transformational leadership has no significant positive effect on the market performance of consumer goods companies.
APA, Harvard, Vancouver, ISO, and other styles
8

Kwarteng, Michael Adu, Michal Pilík, and Eva Juřičková. "Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach." Management & Marketing 13, no. 3 (2018): 1051–63. http://dx.doi.org/10.2478/mmcks-2018-0022.

Full text
Abstract:
Abstract The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce platforms, consumers’ inclination for used goods have also become complex. This paper investigates other appealing factors beyond price affordability (cost saving) in consumer choice of usable electronic goods. To do this, a consumer preference model was designed to reveal the key factors that drive consumer choices in the used electronic goods market. A case study using an emerging economy (Czech Republic) where used goods outlets are rampant coupled with the propensity for used electronic gadgets. The study adopted a simple random technique geared towards all the regions in the Czech Republic. The aggregate conjoint analysis method was used to model consumer preferences to determine the importance they attach to attributes most considered by consumers in the online used goods transactions. The result indicates that in respect of online purchases of used electronic appliances, a product’s ‘number of years in use’ is the next most important motivating factor after cost saving (price affordability). The study would help give a general insight into consumer preferences in the used electronic goods market.
APA, Harvard, Vancouver, ISO, and other styles
9

KLEPANCHUK, OLHA, STEPAN ILCHYSHYN, and VOLODYMYR DALYK. "STRUCTURAL-DYNAMIC ANALYSIS OF THE DOMESTIC CONSUMER MARKET IN THE CONTEXT OF MACROECONOMIC DEVELOPMENT OF UKRAINE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (2021): 104–10. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-18.

Full text
Abstract:
The article is devoted to the multifactor structural-dynamic analysis of the development of the consumer market of Ukraine as a system segmented into the markets of food and non-food goods and consumer services, and to determine the factor impact of its segments on macroeconomic dynamics. The stable growth of the analyzed segments was revealed, despite a slight decrease in the volume of sales of services in 2020 due to the quarantine restrictions imposed by the Government for certain types of economic activity. Changes in the commodity structure of the consumer market are analyzed. The average growth rate of food sales was 113.5%, non-food – 111.2%, services – 102.5%, which is fully correlated with the average growth of nominal GDP by 118.1%. It was found that the largest share of household expenditures was concentrated in the food market, where there was a faster growth in consumer prices compared to effective demand. It was found that the average monthly total expenditures of households in the consumer market decreased, primarily on non-food goods and services. In the domestic market of consumer services, there was a tendency to widen the gap between market supply and effective demand and redistribute the structure of consumer demand. To obtain an objective description of the impact of the domestic consumer market on the general parameters of the economic system of Ukraine, the factor influence of sales in consumer markets of food and non-food goods and services on GDP dynamics is analyzed. The significance of the parameters of the regression equation was checked by Fisher’s F-test. It was found that despite the significant aggregate influence of external factors, the obtained regression equation with a high degree of reliability indicates that the state of the consumer market of food products has little effect on nominal GDP, while the growth of non-food and services markets is guaranteed to increase GDP. This allows us to rethink the role of the domestic consumer market as a concept of a holistic system of socio-economic relations, which complements the established location of the interaction of producers and consumers with the institutional component. Further research is recommended to be directed in the direction of an extremely important aspect of goal-setting of institutional regulation of domestic consumer market development, namely meeting the needs of consumers, who are the final link in market relations.
APA, Harvard, Vancouver, ISO, and other styles
10

Arai, Koki. "Digital Goods and Digital Platforms." Asian Journal of Law and Economics 12, no. 3 (2021): 253–68. http://dx.doi.org/10.1515/ajle-2021-0057.

Full text
Abstract:
Abstract In this study, I analyze the characteristics of consumer attitudes toward digital and non-digital service provision in the platform business and discuss its regulation. Specifically, I employ consumer questionnaires on subscription services and extract comparable objects to examine the interests that end consumers evince in the provision of these goods and services, thereby enabling better distinction between digital and non-digital goods. A logit analysis of consumer attitudes toward digital and non-digital goods shows that low-price appeals are more effective for digital goods than for non-digital goods, and that they are demanded by younger, male, and higher-income consumers based on an online survey conducted in February 2021. In terms of regulatory and research responses, the issue of market dominance needs to be examined in light of business activities based on the characteristics of goods.
APA, Harvard, Vancouver, ISO, and other styles
11

Karakaya, Fahri, and Michael J. Stahl. "Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets." Journal of Marketing 53, no. 2 (1989): 80–91. http://dx.doi.org/10.1177/002224298905300206.

Full text
Abstract:
The authors test six market entry barriers in consumer and industrial markets: cost advantages of incumbents, product differentiation of incumbents, capital requirements, customer switching costs, access to distribution channels, and government policy. They model market entry decisions of 137 executives in 49 major U.S. corporations with a decision-making instrument consisting of 32 market entry opportunities. Each respondent's decisions are modeled by regression analysis. The differences in the importance of the six market entry barriers for early and late entry in consumer and industrial goods markets are investigated. The results indicate that marketing executives consider all six barriers in making market entry decisions. The cost advantages of incumbents are considered to be the most important of the market entry barriers. Major differences also are discovered among the other five barriers. Furthermore, the importance of the barriers differs between consumer and industrial goods markets.
APA, Harvard, Vancouver, ISO, and other styles
12

Usonalieva, D. A., A. S. Mamytov, and M. A. Myrzalieva. "CUSTOMIZATION OF CONSUMER MARKET FORMATION CONDITIONS." Heralds of KSUCTA, №1, 2022, no. 1-2022 (March 14, 2022): 247–54. http://dx.doi.org/10.35803/1694-5298.2022.1.247-254.

Full text
Abstract:
This article examines the peculiarities and peculiar conditions of the formation of the consumer market in the process of its formation and development. At the initial stage of the transformation period, the consumer market was formed in the context of a widespread shortage of consumer goods and a decline in domestic production. During the transition to an open economy, the shortage of goods was eliminated, not by increasing the supply of domestically produced goods, but by importing foreign-made consumer goods. Domestic producers could not stand the competition and imported goods poured into the domestic market, primarily goods from China. The main reasons hindering the development of the consumer market are formulated and measures are proposed to reduce the factors that negatively affect the consumer market.
APA, Harvard, Vancouver, ISO, and other styles
13

Lu, Hong, Yan Chen, and Zhe Zheng. "Research on Chinese Fashion Luxury Goods Markets and Consumer Groups." Advanced Materials Research 796 (September 2013): 488–91. http://dx.doi.org/10.4028/www.scientific.net/amr.796.488.

Full text
Abstract:
With the upward climbing of the Chinese fashion luxury goods market for about 30 years, China have become one of the world's biggest markets. This situation makes the research on the Chinese fashion luxury goods markets and consumer groups instructive. In this paper, the formation and development of Chinese luxury goods market were represented and analyzed. By using the methods of internet questionnaires and depth interview the consumer groups segmentation of Chinese fashion luxury goods were researched, 10 groups were got and their respective expectation elements of fashion luxury goods were researched and obtained. Some suggestions were given as reference to the design and marketing promotion of fashion luxury goods in China.
APA, Harvard, Vancouver, ISO, and other styles
14

Sreedevi, R., and K. P. Sivakumar. "Buying Behaviour of Rural Consumers Towards Fast Moving Consumers Goods." ComFin Research 10, no. 1 (2022): 17–27. http://dx.doi.org/10.34293/commerce.v10i1.4566.

Full text
Abstract:
Consumption of goods is the sole purpose of every kind of production, and that’s why manufacturers manufacture and promote their commodities to meet the consumer wants and needs. The structure of the Indian market is divided and has different markets like Rural and Urban markets. There are unique techniques of advertising and marketing that can be established to fit into the rural and urban market behaviours. This is because the rural shoppers vary in phrases of their Purchase Choices, Consumption Style, Purchase Activities, and also the Opinions towards goods. The central focus of the study is to investigate the behaviour of the rural consumers towards Fast Moving Consumer Goods (FMCG’s). In the current scenario; the rural markets are receiving much attention with the urban market diffusion. This is mainly attributed to the improvement in the economic conditions of the rural people. With the uplift of their standard of living, rural people in India are looking forward to adapting to the urban lifestyle. This change in behaviour is mainly reflected in their purchasing limit and capacity. Hence, rural markets remain to provide potential growth opportunities for the organised FMCG companies, both assorted quality of products and services in the affordable process.
APA, Harvard, Vancouver, ISO, and other styles
15

Popadynets, Nazariy. "Nature of marketing activity in the system of organization of domestic market provision with consumer goods." Regional Economy, no. 4(94) (2019): 127–36. http://dx.doi.org/10.36818/1562-0905-2019-4-12.

Full text
Abstract:
The modern stage of economic development of the domestic consumer market, its new patterns and priorities, change of regulation and saturation factors, and transformation of the paradigm of resources and goods provision stipulate the need to improve all the components of its functioning mechanism with the mandatory use of marketing instruments. Therefore, the research of the consumer market condition and development trends as an important component of the general economic system becomes increasingly important. On the one hand, the current condition of most segments offering food and non-food products is considered as unstable and demonstrating negative tendencies related to a sharp decline of previously achieved volumes of supply and sales, reduction of the material basis for production and realization of high-quality goods, and substantial noncompliance with the needs of the population. On the other hand, the paces of innovative changes regarding the methods of production and realization of consumer goods that correspond to global standards, including the use of advanced marketing strategies and Internet resources, are high. The paper aims to substantiate the nature and reasonability of the use of the marketing approach in the system of organization of domestic market provision with consumer goods. Improvement of the quality of life by verification of the safety and quality of food is determined to be the major task of the consumer market regulation. The nature of marketing activity is proven to lie in the stimulation of demand and its forming, as well as stimulation of consumer goods production and creation of conditions for their quality and competitiveness maintenance. The tasks of the marketing activity in the system of organization of domestic market provision with consumer goods are directed at the qualitative meeting of consumer needs of the population by the use of various marketing technologies and approaches. Marketing approaches to the organization of the domestic market provision with consumer goods are outlined. Marketing methods of analysis and determining of production volumes and consumers’ needs on the domestic consumer market are defined.
APA, Harvard, Vancouver, ISO, and other styles
16

Vasiliev, E. A., and T. V. Prokofieva. "ENSURING ECONOMIC SECURITY CONSUMER MARKET." Chronos 7, no. 2(64) (2022): 52–56. http://dx.doi.org/10.52013/2658-7556-64-2-11.

Full text
Abstract:
The article presents the characteristics of the current state of the consumer market in Russia, defines its essence and functions. The segments of the consumer market are considered, where there is an increase in the volume of counterfeit and falsified products, in particular, the markets of tobacco and alcoholic beverages, light industry goods. The article analyzes the results of the work of the internal affairs bodies of the Russian Federation to ensure economic security in the consumer market.
APA, Harvard, Vancouver, ISO, and other styles
17

Popadynets, Nazariy. "Development Features of the Domestic Consumer Goods Market in Ukraine." Economic and Regional Studies / Studia Ekonomiczne i Regionalne 15, no. 1 (2022): 17–33. http://dx.doi.org/10.2478/ers-2022-0002.

Full text
Abstract:
Abstract Subject and purpose of work: The main purpose of the article is to assess the functioning of the domestic market for consumer products and to characterise its development. Trends in the development of the domestic consumer goods market are analysed in the following areas: consumption of main product groups; food supply through consumption funds; agricultural production in the context of crop and livestock production; the ratio of exports to imports of agricultural and food products; and economic accessibility of the population to foodstuffs. The paper also analyses the problems of developing trade infrastructure facilities. Materials and methods: The methods of scientific abstraction, systemic, structural and functional, synergetic approaches was statistical and comparative analysis to assess the state of development of the domestic market for consumer goods and the determinants of regulation of the internal consumer market were implemented. The open resources of the State Statistics Service of Ukraine were the main sources of data. Results: It has been proved that trade infrastructure currently plays an important role at the present stage of development of the internal market for consumer goods in Ukraine. Certain trends are primarily due to the reduction in the total number of markets as a result of prohibition of informal markets, where food products were mainly traded, as well as the active development of supermarket chains, which today occupies an important place in the trade infrastructure. Conclusions: The analysis revealed insufficient levels of actual and projected consumption of most basic types of food, compared to the recommended norms.
APA, Harvard, Vancouver, ISO, and other styles
18

Anwar, Andi Faisal, Idris Parakkasi, and Bahrul Ulum Rusydi. "Tinjauan Sosiologi Ekonomi Terhadap Perilaku Konsumsi Masyarakat Kota Makassar Pada Pasar Virtual." AL-FALAH : Journal of Islamic Economics 3, no. 1 (2018): 93. http://dx.doi.org/10.29240/jie.v3i1.346.

Full text
Abstract:
This study aims to analyze the behavior of public consumption, the factors that encourage people to transact in the virtual market, and forecasting the type of the market in the future related by consumption behavior. Therefore, the analytical method used is descriptive statistical analysis. The results showed that in terms of characteristics of people who spend in the virtual market dominated by women, high school educated, and having aged between 21-30 years, sources of information through social media, and the type of goods is a fashion product. In terms of consumer behavior and the value of goods, generally consumers still doubt on the quality of goods sold in the virtual market. The reasons of shoppings are efficiency and effectiveness as well as availability of new products. Furthermore, in terms of consumption behavior and hypereality, people tend to browse despite the desire to buy goods quite low, consumer exposure in non-virtual market will decrease in stead of in the virtual market, and then some people still doubt the level of trust and security transact in the virtual market. Religious values are essential to improving people's morale in exploiting virtual markets
APA, Harvard, Vancouver, ISO, and other styles
19

Karakaya, Fahri, and Michael J. Stahl. "Underlying dimensions of barriers to market entry in consumer goods markets." Journal of the Academy of Marketing Science 20, no. 3 (1992): 275–78. http://dx.doi.org/10.1007/bf02723416.

Full text
APA, Harvard, Vancouver, ISO, and other styles
20

Kotowski, Maciej H., and Richard J. Zeckhauser. "If Many Seek, Ye Shall Find: Search Externalities and New Goods." American Economic Journal: Microeconomics 9, no. 4 (2017): 42–73. http://dx.doi.org/10.1257/mic.20140182.

Full text
Abstract:
Consumer search serves productive roles in an economy with multiple goods. In equilibrium, search promotes the sorting of consumers among producers, thereby enabling the market for new goods, and potentially increasing welfare and profits above the benchmark case (an economy with a single good, hence, no search). When competitors are few, additional direct competitors may benefit a firm, as more sellers may encourage more consumers to search. In return, consumer search entices producers of new goods to enter. Neither of these externalities, nor the coordination problems faced by consumers and producers, is appropriately recognized in the literature. (JEL D11, D43, D62, D82, D83, G22)
APA, Harvard, Vancouver, ISO, and other styles
21

Hansson, Niklas, and Helene Brembeck. "Market Hydraulics and Subjectivities in the “Wild”: Circulations of the Flea Market." Culture Unbound 7, no. 1 (2015): 91–121. http://dx.doi.org/10.3384/cu.2000.1525.157191.

Full text
Abstract:
Since consumer researchers started paying attention to flea markets they represent common consumer and market research objects. Arguably, in the “natural laboratory” of the flea market, researchers can observe and theorize market and consumer processes “in the wild”, as forms of direct marketing and consumption. We build on existing flea market research through adopting a circulatory approach, inspired by actor-network theory (ANT). Rather than presenting a theory of (flea) markets, ANT is useful for studying markets from the perspective of grounded market-making processes. Consumption is understood as the interplay of consumers, marketers, retailers, and a wide array of artifacts and market mediators like products, economic theories and ideas, packaging, market space (in the physical sense) and furniture, etc. Our results point out that not only does such an approach enable analysis of features commonly studied within consumer research such as calculative action and social interaction, but also issues more rarely in focus in such research, such as cognitive patterns of consumer curiosity, emotions, senses, and affect. Furthermore, even though flea markets foremost are places of commerce and exchange of second hand goods, there is a large variety of other forms of flows or circulations going on “backstage” that enable the surface phenomena of second hand consumption to come into being. Many of these circulations, we argue, are material rather than immaterial Vendor and buyer subjectivities are thus understood as outcomes of circulatory dynamism that involves a range of material and immaterial flows.
APA, Harvard, Vancouver, ISO, and other styles
22

Proskurnina, N. V., V. V. Beliavtseva, and O. O. Husakova. "Economic Diagnostics as an Instrument for Regulating the Regional Consumer Goods Market." Business Inform 12, no. 527 (2021): 140–47. http://dx.doi.org/10.32983/2222-4459-2021-12-140-147.

Full text
Abstract:
The article is aimed at studying economic diagnostics as an instrument for regulating the regional consumer market of goods. It is determined that the potential of the regional market of consumer goods consists of the following subsystems: organizational, innovative and software. In the context of these subsystems, a number of directions for analyzing and improving the development of the consumer goods market are generalized. The authors analyze the modern approaches of various scholars to economic diagnostics of the regional consumer market. Based on the analysis of scientific approaches to determining the essence of the concept of «economic diagnostics», the article formulates its own definition of this concept, which discloses economic diagnostics as a comprehensive analytical process for assessing all areas of functioning of the economic system, taking into account the specific signs of its state and development, aimed at minimizing the influence of uncertainty factors and achieving the maximum possible economic effect. A range of main tasks and results expected after the economic diagnosis of the regional consumer goods market is generalized, the list of which depends on the depth and completeness of the research, the available information base and a number of other factors. The specifics of the issue of carrying out economic diagnostics of the regional consumer market of goods are considered. Based on the results of the study, a scheme for carrying out economic diagnostics of the state of the regional consumer goods market in the context of three subsystems (organizational, innovative, software) and stages (preparatory, basic, and final) is proposed, which allows to determine the degree of market balance; indicate current trends; identify and evaluate existing problems, causes of their occurrence and potential opportunities for improving the activities of the regional consumer goods market.
APA, Harvard, Vancouver, ISO, and other styles
23

Pajić, Marija Antonija. "Consumer behaviour factors and contemporary trends on the luxury goods market." Notitia 5, no. 1 (2019): 101–17. http://dx.doi.org/10.32676/n.5.1.9.

Full text
Abstract:
Regardless of the economic crisis all over the world, the market of luxury goods thrives continuously. The research aims to provide an extensive overview of the theoretical background of this occurrence and contemporary trends, analyse the consumer behaviour factors in buying luxury goods and the effect of online shopping as a form of digitalisation on the sales of luxury goods, with particular emphasis upon the sale of luxury handbags. The methods were consisted of an overview of relevant scientific and expert literature, reports of market experts for the luxury goods markets and official statistic databases. Research resulted in detecting digitalisation as the biggest change and trend of luxury industry. Online sales and revenues of luxury goods’ continuous growth indicates that digitalisation and its tools such as online shopping are an important consumer behaviour factor, affecting the sales of luxury goods, including luxury handbags, to a significant extent.
APA, Harvard, Vancouver, ISO, and other styles
24

Логвинов and Syergyey Logvinov. "Methodological Peculiarities of Marketing Researches related to High-Tech Production Market (Evidence from the Market of Mobile Devices)." Economics 2, no. 2 (2014): 18–24. http://dx.doi.org/10.12737/3649.

Full text
Abstract:
Peculiarities of high-tech production’s system marketing research based on
 mathematical models, ones’ parameters have been determined using
 multidimensional statistical analysis methods are considered. The cluster and
 discriminant analysis have been taken as a basis. Selection of goods by
 consumers depending on firm-manufacturer, set of goods’ technical
 characteristics, as well as of consumers’ social, personal and psychological
 characteristics are studied and modeled. A group of University’s students and
 graduates is investigated as a segment of consumer market.
APA, Harvard, Vancouver, ISO, and other styles
25

Hendel, Igal, and Aviv Nevo. "Intertemporal Price Discrimination in Storable Goods Markets." American Economic Review 103, no. 7 (2013): 2722–51. http://dx.doi.org/10.1257/aer.103.7.2722.

Full text
Abstract:
We study intertemporal price discrimination when consumers can store for future consumption needs. We offer a simple model of demand dynamics, which we estimate using market-level data. Optimal pricing involves temporary price reductions that enable sellers to discriminate between price sensitive consumers, who stockpile for future consumption, and less price-sensitive consumers, who do not stockpile. We empirically quantify the impact of intertemporal price discrimination on profits and welfare. We find that sales (i) capture 25–30 percent of the gap between non-discriminatory profits and (unattainable) third-degree price discrimination profits, (ii) increase total welfare, and (iii) have a modest impact on consumer welfare. (JEL D11, D12, L11, L12, L81)
APA, Harvard, Vancouver, ISO, and other styles
26

Halyna Kaplenko, Maksym Zhytar, Halyna Kaplenko, Maksym Zhytar. "FORMATION OF THE MECHANISM OF REGULATION OF THE MARKET OF CONSUMER GOODS OF UKRAINE IN THE CONDITIONS OF GLOBALIZATION." Socio World-Social Research & Behavioral Sciences 05, no. 03 (2021): 21–33. http://dx.doi.org/10.36962/swd05032021021.

Full text
Abstract:
The globalization of economic processes significantly affects the main trajectory of Ukraine's economy, in particular, determines the current characteristics of the national market of consumer goods. Increasing interdependence of national economies, increasing economic turbulence, increasing the role of informatization and digitalization lead to the emergence of new, previously unknown phenomena in the economic sphere, which initiate the transformation of the architecture of the consumer goods market. The current state of functioning of the consumer goods market is under the influence of inflation and is characterized by imbalance as a result of imperfections of market mechanisms and the lack of a comprehensive state policy on its development. In recent years, key levers of real influence on consumer goods market indicators have been lost, attention to the settlement of systemic development problems has weakened, which has led to deepening structural deformations, significant shadowing of the market, reduced quality and safety of goods. Theoretical studies of the need and essence of regulation make it possible to form a system of regulation of the consumer goods market. In practice, such a system accumulates three basic blocks: formation, implementation and adjustment. They are interconnected and are aimed at achieving certain criteria for regulating the consumer goods market and achieving its development goals. Changes in the socio-economic environment, the need to accelerate the decentralization of management, strengthening the regulatory functions of market mechanisms and public regulation necessitate the development of new strategic measures to regulate the consumer market in globalization, which will ensure balanced, sustainable and safe development and expansion. a full-fledged socially oriented market environment, satisfying the population's demand for consumer goods at affordable prices and a guaranteed level of quality and safety of goods. To solve such problems, we have proposed strategic directions and organizational and economic mechanisms for their implementation. The mechanism for ensuring the implementation of strategic objectives includes: improving institutional support; identification of sources of funding for regulatory measures; formation of information support system; organization of scientific support; increasing the level of staffing in the field of consumer goods market regulation; ensuring interaction and organization of cooperation with public and non-governmental structures. Key words: mechanism, state regulation, consumer market, functions, methods.
APA, Harvard, Vancouver, ISO, and other styles
27

Popadynets, Nazariy, Inna Irtyshcheva, Iryna Kramarenko, Svitlana Danylo, and Yuliya Zhuravel. "Strategic benchmarks in public regulation of the domestic consumer goods market." Regional Economy, no. 2(96) (2020): 131–43. http://dx.doi.org/10.36818/1562-0905-2020-2-11.

Full text
Abstract:
Nowadays, the domestic consumer goods market plays an important role in maintaining the living standards of the population. Its development is an important precondition of accelerated economic growth in the country. Yet, the current condition of the domestic market is characterized by the availability of many negative trends that are stipulated by the bottlenecks in the public regulation of the consumer market and lack of controllability of its certain development processes. An objective need to search for the ways and tools to efficiently manage the development of the domestic consumer market on the system basis requires the thorough scientific-methodological substantiation of a range of important issues like defining the goals and priorities of the consumer market development and elaborating the tactics of its development in times of European integration as a set of measures directed at the implementation of strategic goals. The paper aims to determine the strategic priorities in public regulation of the domestic consumer goods market. The paper examines the theoretical foundations of the consumer market’s public regulation. The functioning of enterprises on the domestic market is analyzed, and on this basis, their operating efficiency is determined. The regulative framework related to the issues of the economic development and trade processes in particular in the times of COVID-19 is analyzed. The priorities and tasks of regulation of the competitive process at the domestic market in the short-term and middle-term perspectives in conditions of the pandemic are suggested based on examining the foreign sector of Ukraine in 2013-2019 and the consensus-prognosis for 2020-2021. The place of the domestic consumer goods market’s development strategy in maintaining the sustainable development in Ukraine is determined, and the main tasks of implementation of the domestic consumer goods market’s development policy are outlined. In the course of examining the main trends of the domestic market functioning in current economic conditions, the problems hampering their development were identified. The strategy of the domestic consumer goods market development is characterized.
APA, Harvard, Vancouver, ISO, and other styles
28

Chhetri, Ashmita Dahal. "Awareness Level of College Students on Consumer Protection Practices in Chitwan." Journal of Balkumari College 9, no. 1 (2020): 95–100. http://dx.doi.org/10.3126/jbkc.v9i1.30092.

Full text
Abstract:
Any individual who purchases products or services for his personal use is called a consumer. A consumer is one who is the decision maker whether to buy or not to buy an item. And It is true that the consumer is the king of the market, but in reality consumers are treated very badly in the market. The consumers are cheated in different ways by middlemen like adulteration, under-weight of goods, selling goods of inferior quality and duplicated goods, charging higher prices, misleading advertisement in the media, etc. The consumers are not sure of getting qualitative goods as per their demand and price payments. The most important step in consumer education is making them aware about consumer rights and to empower them for self-protection from the different unethical behaviors of the market. Consumer education is an important part of this process. Consumer education at the college level is an important process to enhance the capacity of the youth particularly the students to take the responsibility for their own life, their family, obligations to society and the environment. Consumer education helps the students to participate in the social life, as competent citizens. Students are not only learning about the consumer rights and duties but also teach their parents and the community, thereby they are enriching the society. This research is based on analytical and descriptive research. The method of data collection is based on primary method. The researcher personally involved in the data collection process with the help of structured questionnaire. The method of sampling technique adopted is Convenience sampling. In general, the level of awareness of college students on consumerism is satisfactory. It is found that the practices and behavior during buying process is appreciable.
APA, Harvard, Vancouver, ISO, and other styles
29

Döring, Maik. "Planning a market exit strategy for manufacturers of consumer goods when entering foreign markets." Central European Review of Economics and Management 1, no. 1 (2017): 7. http://dx.doi.org/10.29015/cerem.90.

Full text
Abstract:
Aim: The internal market for manufacturers of consumer products companies is often too small in order to grant long-term success. Therefore, companies expand and enter foreign markets. This paper presents a planning process for market penetration for the selected foreign market, which will show the possibility of a withdrawal and shows also whether an exit scenario is planned by manufacturers of consumer products and when companies tend to think about a market exit.Design / Research methods: First, the literature was studied. Based on this, hypothesis were prepared. This was followed by a telephone survey of decision-makers from German manufacturers of the consumer products companies. Conclusions / findings: A planning process for market penetration was developed, which shows next to the market entry also the market exit. Additional this paper shows that manufacturers of consumer products companies can be better prepared for a market exit than companies without an exit strategy, in particular, if the manufacturer sets out relevant economic parameters for the foreign market which determine whether to remain in the market or leave.Originality / value of the article: When analysing literature on planning processes for market entry, it becomes clear that an exit strategy is not planned. This may indicate that the authors did not consider a market exit and/or anticipate this as a worst case in their market entry assumption.Implications of the research: The last market entry of the surveyed companies usually occurred recently. For market exit results to be determined, a further consultation of the companies examined should be undertaken over a longer period of time.
APA, Harvard, Vancouver, ISO, and other styles
30

Lehutová, Katarína, and Štefan Cisko. "TYPOLOGY AND TRENDOLOGY OF ORGANIZATIONAL CONSUMER MARKETS IN THE SLOVAK REPUBLIC." Problems of Management in the 21st Century 3, no. 1 (2012): 53–62. http://dx.doi.org/10.33225/pmc/12.03.53.

Full text
Abstract:
The individuals and companies purchasing goods and services for some other than personal consumption, e.g. for the family member, family usage or as a present for another person, are called organizational consumers. They operate on the organizational consumer market. These markets usually have fewer buyers but purchase is done in much greater amounts than typical consumer markets and to distinguish them from typical consumer markets they are also geographically concentrated. There are four main components of this market: industrial, reseller, government and foreign market. For the purpose of this paper, the organizational customer is understood the organization which sells products for another customers. In general, every consumer tries to apply their rights, fight for them. The interest of traders is usually hidden somewhere in the background. The main aim of this paper is to summarize how important the organizations are, highlight the role they play in the society, their development in time, the authenticity, which distinguished it from the individual consumer and to describe their importance and impact on the social life and economics in the Slovak Republic. Research conducted in European countries showed that the recession had a significant impact on all types of consumers. The paper analyses the results of those researches and finally depicts if the situation is the same in the Slovak Republic using the statistic data analysis, description and comparison. Key words: organizational consumers, consumer typology, consumer behavior, retailers.
APA, Harvard, Vancouver, ISO, and other styles
31

Данилов, Андрей, Andrey Danilov, Вероника Данилова, Veronika Danilova, Елена Литвинова, and Elena Litvinova. "Basic lines of consumer goods market development at the macro- and meso-levels." Services in Russia and abroad 8, no. 5 (2014): 18–30. http://dx.doi.org/10.12737/5361.

Full text
Abstract:
Russian economy modernization currently under way requires a systemic, synchronous and balanced approach on both the industry and the territory scale. An efficient regional consumer market modernization is to be conducted in accordance with the strategic framework established for different levels of economy management, and bearing on the systemic and contextual approaches. Applying the above-mentioned criteria, the authors have developed a SWOT-analysis matrix for the consumer goods market in the Moscow region, paying special attention to the regional consumer goods market development mechanisms at macro- and meso-levels. The analysis as carried out by the authors has revealed the key internal- and external-contradiction-related challenges to consumer goods market development. In the article, the authors define the stages of and activities for the structural and functional modernization of the consumer goods market, their interrelation with the strategic policy documents concerning other lines of regional development, as well as the problems solved as a result of their implementation.
APA, Harvard, Vancouver, ISO, and other styles
32

Okusanya, Adedoyin O., Akpa, Victoria O., and Akinlabi. Babatunde H. "Entrepreneurial Orientation and Market Share of Selected Quoted Consumer Goods Manufacturing Companies in Nigeria." International Journal of Engineering and Management Research 11, no. 2 (2021): 64–74. http://dx.doi.org/10.31033/ijemr.11.2.9.

Full text
Abstract:
Firm performance is fundamental to businesses considering its role in assisting organisations to realize their goals and achieve successes. Consumer goods manufacturing industry in Nigeria are experiencing decline in performance like profitability, market share, sales growth, competitive advantage, and productivity resulting from poor application of entrepreneurial orientation measures. This study examined the interaction between entrepreneurial orientation and market share of selected quoted consumer goods manufacturing companies in Nigeria.The study adopted cross sectional survey research design. The population of the study was 1,551of twelve (12) quoted consumer goods manufacturing companies in Nigeria. Total enumeration was used to sample the entire population. A self-developed structured and validated questionnaire was used for data collection. The Cronbach’s alpha ranges between 0.721 and 0.892. The response rate was 90.5%. Data were analyzed using descriptive and inferential statistics (Multiple and Hierarchical regression analysis).Findings revealed that entrepreneurial orientation components had significant influence on market share of selected quoted consumer goods companies in Nigeria (Adj. R2 = 0.791; F (5,441) = 339.129, p= 0.000). The study concluded that entrepreneurial orientation (innovativeness, competitive aggressiveness, proactiveness, risk-taking and planning flexibility) had significant effect on market share of selected quoted consumer goods companies in Nigeria and recommended that managers of selected quoted consumer goods manufacturing companies should practice entrepreneurial orientation ideologies to be able to be proactive and competitive enough to further boost the market portion of quoted consumer goods companies.
APA, Harvard, Vancouver, ISO, and other styles
33

Svetlov, Nikolai. "Influence of strategic consumers on the network goods market." Economics and the Mathematical Methods 57, no. 4 (2021): 5. http://dx.doi.org/10.31857/s042473880017514-4.

Full text
Abstract:
One of the important trends in modern economic development is the expanding variety ofso-called network commodities. Network commodity is such a good the usefulness of which for each consumer depends on the total number of using it consumers. The purpose of the paper is to study dynamic pricing in the network commodity market with a positive network effect in the presence of two types of consumers: myopic, taking into account only the current utility of the commodity, and strategic, focused on utility for the entire period of use of the commodity. Market dynamics, including price trajectories maximizing the monopolist supplier's revenues, are established by running numerical experiments on the corresponding theoretical model. The features of this dynamics are revealed for the cases of a large share of myopic consumers and under the conditions of dominance of strategic consumers. It is demonstrated that, in contrast to the situation in the market of ordinary commodities, a monopoly supplier of the network commodity may be interested in the presence of strategic consumers in the market. The more such consumers are present, the shorter the period of warming up the market by the supplier by means of low prices and the higher the rate of the consequent price growth. Strategic consumers find themselves hostage of their own focus on the integral effect in consumption. The directions of further research of the market of network commodities with the heterogeneous consumers are presented.
APA, Harvard, Vancouver, ISO, and other styles
34

Udegbe, Scholastica Ebarefimia, and Azeez Adekunle Aliu. "Social Medial Promotional Activities Influence on Purchase Choice Decision and Price of Perishable Food Items during COVID-19 in Lagos, Nigeria." European Journal of Business and Management Research 6, no. 4 (2021): 245–51. http://dx.doi.org/10.24018/ejbmr.2021.6.4.981.

Full text
Abstract:
This study aimed to research if promotional activities on social media influence purchase choice decisions, consumers impulse buying, the price for perishable food items, like vegetables, fruits, beef, fish, and others during the COVID-19 pandemics. Likewise, if there are differences between the original market price of goods before the COVID-19 pandemic and the promotional online prices during the pandemic, to investigate if the online price of delivering goods to consumer homes influence consumer quantity purchase decision, and if there is any relationship between consumer location and price of goods delivery during the COVID-19 pandemics. The results suggest that promotional activities on social media for perishable food items during the pandemic does not necessarily influence consumers purchase choice decision, but rather, influence consumer quantity purchase, and there is a difference between the original market price of goods before the COVID-19 – pandemic and the promotional online price during the pandemic. Likewise, there is a relationship between consumer location and price of goods delivery during the COVID-19 pandemics. The findings of the study showcase a typical situation of things during a crisis in a developing country, where people take advantage of situations to exploit the helpless. Prices of goods increased, and people had no choice but had to buy because man cannot do without food.
APA, Harvard, Vancouver, ISO, and other styles
35

Duisebayeva, A. M. "Bakery market in Almaty." Problems of AgriMarket, no. 2 (June 30, 2021): 147–51. http://dx.doi.org/10.46666/2021-2.2708-9991.18.

Full text
Abstract:
The goal is to determine the importance and position of products of "Almatynan" LLP and develop recommendations for increasing customer loyalty. For this purpose, the bakery market “Almatynan LLP” is considered as objectives. Customer satisfaction depends not only on specific or individual elements of the enterprise, but is a complex concept in the study of consumer behavior on market, as well as loyalty programs and is considered as one of the options for marketing communications. A feature of consumer goods market is its division into many segments, which have certain target groups of consumers with their characteristic needs, wishes, requirements, recommendations. Methods – method of analysis, synthesis, grouping and comparison was used. Results – the bakery market in Almaty was analyzed; the factors are shown and macro environment of Almatynan LLP are reflected, an operational picture of consumer loyalty, recommendations for improving service standards aimed at stimulating sales are presented, increasing the customer base, expanding the range. Conclusions – any company is unique in its activities, as a result, the process of attracting consumers is exclusive, since it depends on target audience, characteristics and promotion of products or services, proposals, taking into account the wishes of customers, the company's development potential. It is necessary to constantly monitor market conditions to identify ever-changing consumer preferences.
APA, Harvard, Vancouver, ISO, and other styles
36

Robinson, William T., and Claes Fornell. "Sources of Market Pioneer Advantages in Consumer Goods Industries." Journal of Marketing Research 22, no. 3 (1985): 305. http://dx.doi.org/10.2307/3151427.

Full text
APA, Harvard, Vancouver, ISO, and other styles
37

Robinson, William T., and Claes Fornell. "Sources of Market Pioneer Advantages in Consumer Goods Industries." Journal of Marketing Research 22, no. 3 (1985): 305–17. http://dx.doi.org/10.1177/002224378502200306.

Full text
APA, Harvard, Vancouver, ISO, and other styles
38

Mroz, Bogdan. "Consumer behaviours on the luxury goods market in Poland." International Journal of Economic Policy in Emerging Economies 13, no. 3 (2020): 1. http://dx.doi.org/10.1504/ijepee.2020.10026307.

Full text
APA, Harvard, Vancouver, ISO, and other styles
39

Mróz, Bogdan. "Consumer behaviours on the luxury goods market in Poland." International Journal of Economic Policy in Emerging Economies 13, no. 3 (2020): 273. http://dx.doi.org/10.1504/ijepee.2020.109046.

Full text
APA, Harvard, Vancouver, ISO, and other styles
40

SADCHENKO, E. V. "MARKETING TECHNOLOGIES OF MARKET MANAGEMENT OF ECO-GOODS." Economic innovations 20, no. 1(66) (2018): 174–81. http://dx.doi.org/10.31520/ei.2018.20.1(66).174-181.

Full text
Abstract:
Topicality. The actuality of the problem of market management of environmentally friendly goods today is caused by objective conditions of development of production and market. Aspects of environmentally-oriented marketing are associated with the rapid development of technologies and processes that reduce the impact on the environment, and therefore, with the accelerated formation of the market of environmentally friendly goods. This requires appropriate development of marketing technologies for the market management of environmentally friendly goods. Aim and tasks. The purpose of the article is to develop theoretical, methodological and practical applications, which should justify marketing technologies for the market management of environmentally friendly goods. As well as considering principles and approaches to assess the impact of environmental factors on market segmentation in the marketing process and, of course, e-market research on the current situation (conjuncture). Research results. The necessity of forming a system of markets is considered, taking into account the segmentation of the market of environmental goods, as well as such categories as environmental needs, ecological shortages and inquiries. The ecological consumer properties of goods are described, such as: the degree of attractiveness of the product, which corresponds to environmental standards for the buyer; the priority of products and goods with the trademark "environmentally friendly"; compliance with the requirements, considered in the legislative documents of the state level, and local legislation; conducting radioecological control of goods; the ability to meet the current and future needs of potential buyers, taking into account the environmental features of goods in the conditions of the adoption of a number of laws and regulations on environmental protection activities; necessity of modification of production in accordance with the revealed requirements of buyers concerning pollution of the environment. The research of a number of issues connected with ecological consumer properties of goods is offered. Conclusions. The results of complex studies can determine the most promising markets for sellers. To this end, the information received is systematized in a number of ways, taking into account the environmental components that allow the selection of priority social and environmental features markets and their segments.
APA, Harvard, Vancouver, ISO, and other styles
41

Viardot, Eric. "Branding in B2B: the value of consumer goods brands in industrial markets." Journal of Business & Industrial Marketing 32, no. 3 (2017): 337–46. http://dx.doi.org/10.1108/jbim-11-2014-0225.

Full text
Abstract:
Purpose This paper aims to explore whether consumer goods brands (CGBs) have more brand equity than exclusively professional brands (EPBs) do in the context of the industrial detergents market. Design/methodology/approach The author conducted direct customer interviews at the outlets of two large wholesale distribution retail chains. The sample included 211 respondents. Findings The study shows that CGBs do have brand equity in business-to-business (B2B) market. First, they enjoy a greater top-of-mind awareness than do EPBs. Second, they have a distinctive brand image, as they are perceived as being more efficient and more expensive than are EPBs. Research limitations/implications There are three main limitations. First, the results may reflect industry-specific factors that are not representative of all professional markets. Second, the products studied are relatively low in price compared to other categories of professional products. Third, the sample market is a mature market characterized by a modest growth rate and limited development in related markets. However, these limitations do not discredit the results of the study. Conversely, they invite further research on the subject of CGBs extending into professional markets. Future research could examine other product categories as well as the use of an experimental approach to validate and generalize the primary results. Practical implications This research has implications for business-to-consumer marketing professionals looking to leverage the equity of their CGBs in the B2B space. In addition, this work can help B2B marketing professionals better defend their market share in the face of well-known CGB entering their market. Originality/value This study represents an exploratory analysis, as the author has not any found prior work on this topic. In addition to these original results, the paper contributes to a better understanding of the concept of brand equity in B2B for academics and provides new insights for industrial marketers regarding branding in B2B.
APA, Harvard, Vancouver, ISO, and other styles
42

Tripathi, Shalini Nath, Dheeraj Misra, and Masood Siddiqui. "Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector." Global Business Review 21, no. 6 (2019): 1376–86. http://dx.doi.org/10.1177/0972150919856998.

Full text
Abstract:
The objective of this article is to assess the impact of advertising intensity of a firm on its market risk or beta in the Indian consumer goods sector. Our sample companies are part of four sectoral indices of Bombay Stock Exchange, namely, fast-moving consumer goods (FMCG), consumer durable, auto and telecom indices. Pooled regression analysis is deployed to assess the impact of advertising intensity on market risk. The results reveal that advertising intensity is a significant determinant of market risk, and that beta or market risk of a firm varies inversely with its advertising intensity with reference to the Indian consumer goods sector.
APA, Harvard, Vancouver, ISO, and other styles
43

Ananda, Intan putri, Widyawati Widyawati, and Safrida Safrida. "Analisis Komperatif Minat Konsumen terhadap Buah-Buahan Pada Pasar Modern (Suzuya Mall) dan Pasar Tradisional (Peunayong) di Kota Banda Aceh." Jurnal Ilmiah Mahasiswa Pertanian 3, no. 4 (2018): 293–307. http://dx.doi.org/10.17969/jimfp.v3i4.9216.

Full text
Abstract:
Abstrak. Pasar adalah tempat pertemuan bagi penjual dan pembeli untuk bertukar barang dan jasa. Selain itu, pasar juga dapat diartikan sebagai sekumpulan pembeli yang sebenarnya dan potensial dari suatu produk. Pasar terdiri dari semua pelanggan potensial yang memiliki kebutuhan dan keinginan khusus yang sama di mana setiap pelanggan bersedia dan mampu melakukan pertukaran untuk memenuhi kebutuhan dan keinginan mereka. Pasar terdiri dari dua jenis, yaitu pasar modern dan pasar tradisional, sedangkan menurut jenis aktivitasnya, pasar terbagi menjadi pasar nyata dan pasar abstrak. odern markets adalah pasar yang dikelola oleh manajemen modern, umumnya di daerah perkotaan sebagai penyedia barang dan jasa dengan kualitas dan layanan yang baik kepada konsumen (umumnya anggota kelas menengah ke atas). Pasar modern terdiri dari mal, supermarket, departemen tstore, pusat perbelanjaan, waralaba, toko swalayan mini dan department store. Barang yang dijual di pasar ini memiliki berbagai jenis. Selain menyediakan barang-barang lokal, pasar modern juga menyediakan barang-barang impor, barang yang dijual memiliki kualitas yang relatif lebih terjamin karena pemilihan yang ketat sebelumnya sehingga barang yang tidak memenuhi persyaratan akan ditolak kuantitasnya. Pasar modern umumnya memiliki persediaan terukur di gudang, dalam hal harga, pasar modern memiliki label harga yang pasti (harga yang tercantum sebelum dan sesudah pajak dikenakan). ( ANALYSIS COMPARATIVE OF CONSUMER INTEREST ON FRUITS IN MODERN (Suzuya Mall)MARKETS AND TRADITIONAL (Peunayong) MARKETS IN BANDA ACEH CITY) Abstract. Market is a meeting place for sellers and buyers to exchange goods and services. Besides that, the market can also be interpreted as a set of actual and potential buyers of a product. The market consists of all potential customers who have the same specific needs and desires where every customer is willing and able to carry out exchanges to satisfy their needs and desires. The market consists of two types, namely the modern market and traditional markets, while according to the type of activity, the market is divided into real markets and abstract markets. odern markets are markets that are managed by modern management, generally in urban areas as providers of goods and services with good quality and service to consumers (generally middle to upper class members of society). The modern market consists of malls, supermarkets, tstore departments, shopping centers, franchises, self-service mini shops and department stores. Goods sold in this market have various types. In addition to providing local goods, the modern market also provides imported goods, goods sold have relatively more guaranteed quality because of the strict prior selection so that goods that do not meet the requirements will be rejected in quantity. Modern markets generally have a measured inventory in the warehouse, in terms of price, the modern market has a definite price tag (the price listed before and after tax is imposed). ( ANALYSIS COMPARATIVE OF CONSUMER INTEREST ON FRUITS IN MODERN (Suzuya Mall)MARKETS AND TRADITIONAL (Peunayong) MARKETS IN BANDA ACEH CITY)
APA, Harvard, Vancouver, ISO, and other styles
44

Teske, Paul, Mark Schneider, Michael Mintrom, and Samuel Best. "Establishing The Micro Foundations of a Macro Theory: Information, Movers, and the Competitive Local Market for Public Goods." American Political Science Review 87, no. 3 (1993): 702–13. http://dx.doi.org/10.2307/2938745.

Full text
Abstract:
The Tiebout model of competition in the local market for public goods is an important and controversial theory. The current debate revolves around the apparent disparity between macro empirical studies that show greater efficiency in the supply of public goods in polycentric regions compared to consolidated ones and micro evidence of widespread citizen-consumer ignorance, which has been used to argue that individual actions cannot plausibly lead to efficiency-enhancing competition between local governments. We argue that competitive markets can be driven by a subset of informed consumers who shop around between alternate suppliers and produce pressure for competitive outcomes from which all consumers benefit. Using data from a survey of over five hundred households, we analyze the role of these marginal citizen-consumers and incorporate the costs of information gathering and the strategic interests of local governments into the competitive market model.
APA, Harvard, Vancouver, ISO, and other styles
45

Ni, Min Na, Li Wang, and Yan Li. "Study On the Design Methods of Fast Moving Consumer Goods." Advanced Materials Research 605-607 (December 2012): 276–82. http://dx.doi.org/10.4028/www.scientific.net/amr.605-607.276.

Full text
Abstract:
The fast moving consumer goods included a wide range of items. The basic characteristics of the fast moving consumer goods result in that the consumers’ buying habit is: simple, rapid, impulsive, emotional. In the trend of market segmentation, enterprises have to make the products respond quickly to design and manufacture under the premise of meeting functions. In the design process, designers find out design point by axiomatic design method, and then through a modular design, rapidly assemble the various elements thereby to design series of products with distinctive features in batch, so as to help enterprises to extend the product life cycle.
APA, Harvard, Vancouver, ISO, and other styles
46

HATSKA, Liudmyla. "Research of consumer behavior in environmental marketing." Economics. Finances. Law, no. 10 (October 26, 2020): 5–8. http://dx.doi.org/10.37634/efp.2020.10.1.

Full text
Abstract:
The relevance of the research topic is determined by the prospects of Ukraine's accession to the European Green Course and the resulting need to intensify efforts to form and constantly increase demand for environmental goods and services. A significant role in this issue is given to environmental marketing, namely – the study of consumer behavior of environmental goods and services, environmental market segmentation, selection of target groups and development of marketing strategies for each of them. Much attention is paid to these issues in our work. The article also contains a theoretical analysis of different approaches to the formation of a model of consumer behavior of environmental goods and services. We focused on the peculiarities of the application in environmental marketing of economic, psychological and social approaches to the formation of behavioral patterns of different groups of consumers in relation to the environmental friendliness of goods. We also considered the features of marketing strategies to attract different groups of "green" consumers and the main tools of environmental orientation of the consumption structure. Last one include eco-labeling, eco-branding, consumer information orientation on sustainable products, editing consumer choices and nudge. We made a conclusion that consumers of ecological goods should be considered as a dynamic structure that is constantly changing based on the growing awareness of buyers and their understanding of the problems of sustainable development and requires constant monitoring. In Ukraine, "green buyers" can be an excellent target group of high-value market segment, which is not yet sufficiently developed. The use of environmental marketing tools will help direct consumer demand for sustainable products and stimulate the development of environmental entrepreneurship.
APA, Harvard, Vancouver, ISO, and other styles
47

Zou, Tianxin, and Baojun Jiang. "Integration of Primary and Resale Platforms." Journal of Marketing Research 57, no. 4 (2020): 659–76. http://dx.doi.org/10.1177/0022243720917352.

Full text
Abstract:
Consumers can buy concert tickets from primary platforms (e.g., Ticketmaster) or from consumer-to-consumer resale platforms (e.g., StubHub). Recently, Ticketmaster has entered and been trying to control the resale market by prohibiting consumers from reselling on competing resale platforms. Several states in the United States have passed or are discussing laws requiring tickets to be transferrable on any resale sites, worrying that platform integration—Ticketmaster controlling both the primary and the resale platforms—will increase ticket service fees and harm musicians and consumers. This article establishes a game-theoretic framework and shows that the opposite can happen: platform integration can lower the service fees in both markets, alleviating double marginalization in the primary market and benefiting the musician and consumers. Moreover, with platform integration, the presence of a small number of scalpers can counterintuitively reduce the ticket price and benefit the musicians and consumers. In addition, platform competition in the resale market may harm consumers. This article further shows that these insights apply in other markets (e.g. used goods, peer-to-peer product-sharing markets) and provides suggestive empirical support for the theoretical results.
APA, Harvard, Vancouver, ISO, and other styles
48

Steenkamp, Jan-Benedict E. M., and Katrijn Gielens. "Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods." Journal of Consumer Research 30, no. 3 (2003): 368–84. http://dx.doi.org/10.1086/378615.

Full text
APA, Harvard, Vancouver, ISO, and other styles
49

Liapun, N. M., and D. H. Pavlichenko. "ESTIMATION OF TERMS OF LOSS OF MARKET VALUE OF SOME CATEGORIES OF GOODS IN THE COURSE OF CONDUCTING FORENSIC COMMODITY EXAMINATION." Actual problems of native jurisprudence, no. 4 (August 30, 2019): 202–6. http://dx.doi.org/10.15421/391943.

Full text
Abstract:
In the current conditions of the Ukrainian economy, the greatest attention should be paid to consumer protection, as consumers are the main participants in market relations. Thus, in accordance with the regulatory legal acts that contain provisions on the consumer rights protection and regulate trade activity in Ukraine, a list of proper quality commodities that are not subject to exchange (return) is approved. The legal acts regulating the relations between consumers of goods, works and services and producers and sellers of goods, work performers and service providers of various forms of ownership, as well as contain provisions on the protection of consumer rights and regulate trade activity in Ukraine were analyzed in this research paper. The problem that is dealt in this research paper is not covered enough because the greatest attention in the field of commodity examination is paid to the examination of the quality of goods and their compliance with regulatory acts, therefore, it requires more thorough research. The importance of introducing homogeneous approaches and conditions under which some categories of proper quality commodities, after their purchase by consumers for private use, lose investment attractiveness in the course of conducting forensic commodity examination. This research paper deals with the problems which forensic experts face when judicial authorities appoint commodity examination, in which it is necessary to establish the market value of such categories of goods as food products, medicines and hygiene products, as well as some non-food products of the proper quality which were purchased by consumers for private use. As a rule, at the time of examination, the above groups of goods are in a used condition. On the basis of the conducted research it is possible to summarize that non-exchangeable (returnable) goods of proper quality, after purchase by end users, have value only for the consumer of such products. Accordingly, these products lose market value due to the influence of subjective judgments of the consumer of goods of this category in the secondary market, even if the product has a short operation life in connection with the loss of some or all of the consumer properties as a result of its intended use. The solution to this situation is proposed through raising questions by investigating and judicial authorities to an expert in the course of conducting of a forensic commodity examination on determining the size of the material damage caused to the owner of the property as a result of the committed offense or damage to property.
APA, Harvard, Vancouver, ISO, and other styles
50

Trokhymets, Olena, Olga Galtsova, and Anatolii Livinskyi. "Regulation of the domestic consumer market in the national economy." Economics. Ecology. Socium 4, no. 2 (2020): 68–77. http://dx.doi.org/10.31520/2616-7107/2020.4.2-7.

Full text
Abstract:
Introduction. Socially significant goods and services is the complex that includes a certain list of food products, certain types of products present in the domestic consumer market, which are sold at fixed prices. The regulation of the market for socially oriented goods and services requires regulation of consumer behavior and an optimal behavioral approach, which can help to improve the well-being of the population.
 Aim and tasks. The purpose of the article is to substantiate the theoretical and methodological principles and conceptual provisions for the regulation of the domestic consumer market in terms of socially significant goods and services in Ukraine.
 Results. A conceptual approach to socially oriented goods and services has been developed for the better functioning of the domestic consumer market. At the same time, it is important to take into account that the approach is built taking into account the principles: accountability and responsibility, predictability, consistency and consistency: efficiency, adaptability, social justice. The mechanism of state regulation of the market of socially significant goods and services has been improved. The concept of state regulation of the market of socially oriented goods and services is presented. The process of implementing the concept should include full interaction of all elements of state regulation of the market of socially significant goods and services. The purpose of the concept is to substantiate the theoretical and methodological aspects of state regulation of the market of socially significant goods and services in Ukraine.
 Conclusion. A conceptual approach to the regulation of the market of socially oriented goods and services is presented, which consists in the application of all components, namely the legislative aspect, the economic aspect of market regulation of socially significant goods and services taking into account factors influencing the regulation of domestic consumer market and legislative aspects of price regulation for socially oriented goods and services. The concept presents three components of socially oriented goods and services. State regulation is applied to each of the components (price regulation, regulation of the industry – in some industries, which are producers and suppliers of socially oriented goods and services, natural monopolies operate). Compliance principles of market regulation of socially oriented goods and services would ensure the appropriate and rational consumption of the goods by the population.
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography