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Journal articles on the topic 'Consumer goods – Packaging'
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Govender, Jeevarathnam Parthasarathy. "Packaging as a promotional tool for fast moving consumer goods." Corporate Ownership and Control 12, no. 4 (2015): 639–46. http://dx.doi.org/10.22495/cocv12i4c6p3.
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Packaging is beginning to play a more prominent role in the marketing mix in the context of increased competition, the move towards self-service in the retail environment and changes in the buying behaviour of consumers. The aim of this paper, therefore, is to examine consumer perceptions of packaging in the fast moving consumer goods sector. The research constituted a quantitative, cross-sectional and descriptive study. 400 respondents were chosen based on convenience sampling using mall-intercept surveys. The results, overall, suggest that consumers generally perceive packaging to be an effective promotional tool. It emerged that there were no significant relationships between the biographical variables of gender, age and educational level and perceptions of packaging. Recommendations are made as to how marketers can approach packaging as an element of the marketing mix.
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DRASKOVIC, NIKOLA, JOHN TEMPERLEY, and JURICA PAVICIC. "COMPARATIVE PERCEPTION(S) OF CONSUMER GOODS PACKAGING: CROATIAN CONSUMERS PERSPECTIVE(S)." International Journal of Management Cases 11, no. 2 (2009): 154–63. http://dx.doi.org/10.5848/apbj.2009.00028.
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Hwang, Hyun Hee. "Fast Moving Consumer Goods Packaging Innovation - A Case Study on Sensorial Design -." JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE 24, no. 1 (2018): 637–49. http://dx.doi.org/10.18208/ksdc.2018.24.1.637.
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Zavadsky, Jan, and Vladimir Hiadlovsky. "Economic problems of dual quality of everyday consumer goods." Economic Annals-ХХI 185, no. 9-10 (2020): 70–78. http://dx.doi.org/10.21003/ea.v185-07.
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The dual quality of everyday consumer goods has been proven in the EU, although a geographical pattern dividing the EU into eastern and western parts has not been confirmed. This practice of some manufacturers is mainly mentioned from legislative and ethical points of view, yet its economic impact is also not negligible. It often happens that a consumer buys goods in his country in the same or very similar packaging as consumers abroad, however with a different composition (made with lower quality cheaper raw materials, containing a smaller proportion of basic raw materials or with a lower content of goods). The consumer can thus ask why he gets less or a lower quality product for his/her money than consumers abroad. In our research, we focused on Slovak consumers’ perception of the economic dimension of dual quality. According to the results of a survey of 987 respondents, 89% of the respondents have heard of dual quality and 84% of the respondents are concerned about this practice. Most of the respondents (44%) consider it to be an economic problem precisely because of the use of cheaper raw materials and other proportions of basic raw materials in goods. Based on the research results, we propose to incorporate a comparison of prices for goods (in terms of price per unit weight of goods and taking into account the quality and the price of raw materials used) into the uniform methodology of testing goods for dual quality adopted by the European Commission. Furthermore, we propose to include information on dual quality of goods and the use of different raw materials (which are locally available or are allowed in the country and facilitate the processing procedure) on the packaging, which should be taken into account in pricing.
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Utami, Christina Whidya, and Steven Willyanto Harjono. "Consumer Preferences for Attributes of Interest of Honey Products." Asian Business Research 2, no. 3 (2017): 26. http://dx.doi.org/10.20849/abr.v2i3.212.
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In selling products is the main thing to note, because of the appeal of consumer products will be a consideration in buying consumer goods. The appeal may be packaging, taste, price, volume or other product attributes. To cultivate the right product attributes required preferences of consumers. The purpose of this research is to know the attributes and combinations of product attributes Borneo Hive the most preferred by consumers. This research uses a quantitative approach with an analysis conjoint use SPSS program 20.0. The sample used in this study is 50 consumers ever buy Borneo Hive and product attributes are examined is the packaging, volume and price. The results of this study showed that the most preferred product attributes consumers Borneo Hive is the volume of packaging and prices followed. And for the most preferred attribute combination is the glass packaging with a volume of 500 ml - 350 ml with the price of IDR 30,000–IDR.40,000.
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Hanotska, O. "Packaging Design: Communication with the Consumer." Vìsnik Harkìvsʹkoi deržavnoi akademìi dizajnu ì mistectv 2020, no. 3 (2020): 14–20. http://dx.doi.org/10.33625/visnik2020.03.014.
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The article considers important issues related to brand positioning and product packaging design. Visual perception of this design product should solve a specific commercial task. Modern market is developing rapidly and packaging expands its functions and becomes multifunctional (ecological, interactive, exclusive). At the same time, buyers are becoming more demanding. Packaging design is a consistent process aimed at positioning the product, segmenting the target audience, identifying competitive advantages of the product, creating an exact design concept that provides individuality, creativity and attention to detail. The aim of the article is to consider the communication process in modern packaging design. Packaging design is one of the most important directions in visual communication design. Today we can conclude that packaging performs not only its original function (protection, storage and transportation of goods). Communication with a consumer is also an extremely important aspect, because it is the key point when choosing a packaging design strategy for a particular product group. It is extremely important to form an exact message and convey it to the target audience. Communicative function of packaging is also directly related to aesthetic perception and advertising of the product. Designers must be aware of the latest world trends because they are the ones who contribute to the introduction of the latest creative ideas in this area. All these innovations make it possible to fully reveal the key image of packaging design. New trends in the field of consumer packaging design put forward by the society and market have brought changes in functional features of packaging. Now much attention is paid to communication packaging, as packaging often appears the factor that stimulates the purchase of goods. It is able to promote brands and products depicted on it and to convey certain ideas about their properties.
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Tinonetsana, Faith, and Darry Penceliah. "The Influence of Packaging Elements on Buying Behaviour for Convenience Goods amongst Customers." Journal of Economics and Behavioral Studies 9, no. 5 (2017): 200–208. http://dx.doi.org/10.22610/jebs.v9i5.1923.
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The role of packaging has changed with the move to self-service retail formats. Marketers have transformed packaging to become one of the major promoting tools to products. There was a necessity to explore packaging and its elements in order to understand which of these elements influence international university students purchase decisions. Thus, this paper seeks to determine the relationship between international university students’ buying behaviour and package elements through linear regression analysis. A quantitative, non-probability research approach was employed. A convenience sample was used to select study 400international students from two South African universities. Research findings reveal that international students’ perception of packaging elements influence their buying behaviour. The results also show that there is a significant relationship between consumer perception and students buying behaviour. Findings also reveal that there is a significant relationship between consumer buying behaviour and seven predictor variables; colour, graphics, packaging technology, label information, brand name, time pressure and level of involvement. It is thus imperative for the marketers to understand that packaging elements have various influences on the consumer depending on context and on product. If the package elements are properly combined, the package will be more attractive and attention grabbing.
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Shen, Chi Chih. "The Research on the Design of Colors, Patterns and Texts for Paper Stocks Tea Packaging Visual Design." Applied Mechanics and Materials 835 (May 2016): 665–69. http://dx.doi.org/10.4028/www.scientific.net/amm.835.665.
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Tea has been a popular beverage since ancient time and accumulated a great deal of culture. In modern society, tea packaging design attracts a lot of attention. How to reflect the integration of traditional culture and modern culture from the perspectives of shape, pattern and color and cater to consumers needs at home and abroad and make the tea packaging fun has become the key of tea packaging design. The important function of packaging is to attract consumers’ attention and trigger their desire to buy the product. Through the visual design of packaging, it is a vital way to reflect the quality of tea, as well as increase the value of goods. Highlighting the characteristics of tea is the fundamental purpose of packaging. The color, pattern and text attribution are essential element in packaging, meanwhile it conveys the product information. The application of color, pattern and text and other factors in the study make the tea more competitive. It exchanges information between tea and consumer. Good tea packaging can not only improve sales, but also enhance the brand image, and expand spread of traditional tea culture.
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Compton, David A. C., and Senja V. Compton. "Examination of Packaged Consumer Goods by Using FT-Raman Spectrometry." Applied Spectroscopy 45, no. 10 (1991): 1587–89. http://dx.doi.org/10.1366/0003702914335148.
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The feasibility of obtaining FT-Raman spectra of consumer products inside clear polymeric packaging is described. It is possible to obtain high-quality spectra of the sample without removing it from the package, thus enabling quality-control checks to be performed on a final product. Examples are shown for three pharmaceutical preparations and one food product.
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Wilkins, Stephen, Carina Beckenuyte, and Muhammad Mohsin Butt. "Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling." European Journal of Marketing 50, no. 1/2 (2016): 213–35. http://dx.doi.org/10.1108/ejm-01-2014-0036.
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Purpose – The purpose of this study is to discover the extent to which consumers are aware of air filling in food packaging, the extent to which deceptive packaging and slack filling – which often result from package downsizing – lead to cognitive dissonance and the extent to which feelings of cognitive dissonance and being deceived lead consumers to engage in negative post-purchase behaviours. Design/methodology/approach – The study analysed respondents’ reactions to a series of images of a specific product. The sample consisted of consumers of fast-moving consumer goods (FMCG) in the UK. Five photographs served as the stimulus material. The first picture showed a well-known brand of premium chocolate in its packaging and then four further pictures each showed a plate with a different amount of chocolate on it, which represented different possible levels of package fill. Findings – Consumer expectations of pack fill were positively related to consumers’ post-purchase dissonance, and higher dissonance was negatively related to repurchase intentions and positively related to both intended visible and non-visible negative post-purchase behaviours, such as switching brand and telling friends to avoid the product. Furthermore, consumers with low product involvement were less likely to repurchase the brand, and were more willing to engage in visible and non-visible negative behaviours. Research limitations/implications – The key message from this study is that consumers’ post-purchase dissonance is likely to damage the firm. Although firms may initially achieve increased sales through deceptive packaging and slack filling, these practices risk damaging a brand’s reputation and consumer loyalty to the brand. Firms need to strike a balance between packaging size and content, and as consumer expectations are likely to vary across different products, individual companies should engage in market research and substantive market testing. Originality/value – To the authors’ knowledge, this is the first study that investigates antecedents and consequences of cognitive dissonance experienced by consumers which was caused by perceived deceptive packaging and/or slack filling.
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Wandosell, Gonzalo, María C. Parra-Meroño, Alfredo Alcayde, and Raúl Baños. "Green Packaging from Consumer and Business Perspectives." Sustainability 13, no. 3 (2021): 1356. http://dx.doi.org/10.3390/su13031356.
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Sustainable development is a global objective that aims to address the societal challenge of climate action, the environment, resource efficiency, and raw materials. In this sense, an important strategy is the promotion of green packaging, that is, the use of sustainable materials and designs for the packaging of goods. In recent years, many research works have been published in the specialised area covering the different perspectives and dimensions of green packaging. However, to our knowledge, no previous investigations have analysed the research activity on green packaging from business and consumer perspectives. The present study intends to fill this gap by analysing all of the publications found in the Scopus database with the help of visual analytic tools, including word clouds and Gephi network visualization software. More specifically, our study analyses the impact of green packaging from business and consumer viewpoints, including some specific issues such as the design and materials used in green packaging, green packaging costs, marketing strategies and corporate social responsibility related to green packaging, and the impact of green packaging in waste management, the circular economy, logistics, and supply chain management. The results obtained reveal the growing interest of scholars and researchers in all of these dimensions, as is made patently clear by the increasing number of journal publications in recent years. The practical implications of this study are significant, given the growing awareness among companies and consumers about the importance of the promotion of sustainable development through green packaging alternatives. More specifically, the results of this research could be very useful for all of those agents who are interested in learning about the main lines of research being developed in the field of green packaging.
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Odilova, Sitora. "ANALYSIS OF COMPETING BRANDS BY CLASSIFICATION OF CONSUMER GOODS, BRAND ADVANTAGES IN THE JUICE MARKET." INNOVATIONS IN ECONOMY 11, no. 3 (2020): 71–79. http://dx.doi.org/10.26739/2181-9491-2020-11-10.
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The aim of this study is to study the influence of various characteristics of the FMCG juice market, such as price, quality, taste, advertising, packaging and color, on consumer consumer behavior. The world as well as the juice market in Uzbekistan is briefly described. Consumer preferences and attitudes towards juices in the country are comparable among competing companies. Consumer preferences by brands are analyzed. It found that specific characteristics of a product areimportant indicators of consumer demand.
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Balakrishnan, Melodena Stephens. "PepsiCo MEA: the role of packaging in brand activation." Emerald Emerging Markets Case Studies 5, no. 3 (2015): 1–12. http://dx.doi.org/10.1108/eemcs-03-2015-0043.
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Subject area Marketing, International Business, Strategy, Packaging, Promotion. Study level/applicability Graduate students. Case overview This case is recommended to master's students studying consumer behaviour, products strategy, brand activation and international business. Practitioners in the food industry, design and advertising industry may also find this case interesting. Policymakers looking at mobility of products across borders may also consider this case interesting. Expected learning outcomes This paper explains the role of packaging in brand and product strategy; describes how packaging can give a competitive advantage in the fast-moving consumer goods category; relates consumer insights to strategy using packaging to achieve market objectives like penetration, market share increase, engagement and loyalty. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Eastlack, Joseph O., C. Anthony di Benedetto, and Rajan Chandran. "Consumer Goods Packaging Innovation and its Role in the Product Adoption Process." Journal of Food Products Marketing 1, no. 4 (1994): 117–33. http://dx.doi.org/10.1300/j038v01n04_08.
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Sharma, Shilpi, and Maneesha Shukul. "Eco-friendly Packaging of Selected Consumer Goods and Environmental Concern of Homemakers." Journal of Human Ecology 40, no. 3 (2012): 267–75. http://dx.doi.org/10.1080/09709274.2012.11906546.
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Bozhko, Tetyana. "Requirements for packing as communicative objects and ways of their realization." Bulletin of Lviv National Academy of Arts, no. 39 (2019): 199–214. http://dx.doi.org/10.37131/2524-0943-2019-39-14.
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The relevance of this publication is linked to the constant expansion of the range of packing products offered to the consumer market and the need to ensure the communicative function of packaging that embodies the dual requirements, one of which is the need for assimilation products to existing trade row, and the other - the selection of merchandise goods number by packing. The goal is to highlight all aspects of the problem associated with the communicative function of packaging products and outline the ways to solve them. Research Methodology: a tested method of complex analysis is introduced. It establishes the presence of domestic communicative aspects relevant to each of the above requirements and ways to implement them through the provision of a number of design techniques that can be guided by the designer in the implementation of project tasks. The scientific novelty is to identify all aspects of the communication requirements for packaging products and to establish conformity between each aspect and design methods that ensures their implementation. The advantages and disadvantages of each of the methods are considered in detail, namely: demonstration of images of the idealized consumer (advertising character) or the image of the idealized commodity producer; demonstration of hyperbolized consumer goods characteristics; accentuation of awards and signs of ecological safety; the dominance of typographic design and advertising block units over figurative elements; introduction of innovative and original shaping in packing designs. The importance of formulation of assortment of packaging products is separately highlighted, which represents a specific visual text - information that allows to trace the functional purpose of packaging and the presence of common and distinctive features. The studies have found that methods of demonstration images of idealized consumer (advertising character) or an idealized image producers meet the communication requirements such as: instant identification of goods, providing clear and unambiguous information about its content; the requirements for attracting attention through the visual images embodied in the packaging; creation of attractive communicative images from consciously active to accented-neutral. However, advertising characters are more likely to personally consciously active images. At the same time not all consumers are convinced of the perception of such an active position. The consideration of the mentality of such consumers makes it possible to resort to demonstration of images of the final product with hyperbolized consumer qualities. The use of such reception is the most common way of presenting food products under the conditions present in Slavic commodity markets and sometimes leads to the effect of over-supply of properties of such goods in an idealized form that loses communication product in real disposable bag. Obviously, the observation of differences between desired and available product features can lead only to a single act of purchase, and not contribute to the establishing the long-term relationships that can work for the nprestige and multiple acquisition of a proposed brand. Further, correlating techniques of sense formation with the communicative aspects of packaging products, the matching between the methods of emphasis of awards and signs of environmental safety requirements of trusted sources of information were found, that leads to the creation of the impression of reliability. Specific kind of project reception focused on building confidence in the source of information, creation of a correlation to such a source of impression of reliability is the introduction of TM with loud names such as "Our product", "Without GMOs". Names such as awards and environmental safety receive dominant positions in the system of information and communication elements of packaging products and focus on consumers' attention. The next communicative aspect of packaging products is the requirement to "tune" consumers into prolonged communication, to promote interest and willingness to acquire goods. Typically, the implementation of such a requirement is carried out through the introduction of font elements and their clear structuring with the help of a system of decorative planes, so-called "dies". Font alphabets, unlike realistic or photographic images, can most accurately tell about the properties of a product in each of the packaging volumes, explaining to the consumer what to expect from the product. The next project design, which also ensures the implementation of the above requirement, is the original formulation that is executed on the basis of standardized structural elements provided that there is a clear interaction between the constructive and graphic solutions of the packaging products. Consequently, the more noticeable the allocation of packaging in the cell to the same of a similar kind is, the better the process of forming factor is worked out. Of course, informational and communicative elements do not lose their significance in this case, but their design must be logically subordinated to the constructive properties of the form of detection. Conclusions: Tasks for the design of packaging products include the professional use of professional techniques of graphic design that make it possible to implement dualistic-oriented requirements. A specific feature of the use of such techniques is the refusal to follow the compositional schemes and plastic-shaped characteristics of the communicative elements of the already sold packaging products. Instead, resistance rests on the content fulfillment of each of the techniques which allows to implement an individualized approach to each of the projected packaging. The study shows the influence and significance of each of the communicative aspects that are considered in detail through a comprehensive analysis
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Ермакова, Екатерина, and Ekaterina Ermakova. "Applying innovative thinking to ecologically-clean packaging material development." Services in Russia and abroad 8, no. 2 (2014): 116–21. http://dx.doi.org/10.12737/3593.
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The article addresses the issue of packaging material usage for household purposes, for consumer goods and food products, in the sphere of tourism etc. The author carries out a comparative analysis of properties of different polymer films routinely used as packaging for products and hygiene items. The article also claims self-destroying and biodegradable films to be the most acceptable from the waste packaging disposal perspective.
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Wyslocka, Elżbieta A., Waldemar Szczepaniak, Renata Biadacz, and Dariusz Wielgórka. "Use of Contact Form in Development of Prosumer Innovations." International Journal of Ambient Computing and Intelligence 9, no. 2 (2018): 67–77. http://dx.doi.org/10.4018/ijaci.2018040106.
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Operations of modern companies involve adjusting offered products and services to requirements and expectations of customers which are changing permanently. In order to keep up with expectations of consumers, they are engaged in production, promotion and consumption of co-produced goods or services. This article focuses on the phenomenon of inter-prosumption, that is cooperation consumer – Internet user and manufacturer through web pages to develop new or improve existing products, which is in this case taste of food products or their better packaging. Creating product innovation by engaged consumers requires good communication between them and the manufacturer. Such communication is often possible through a website and a contact form.
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Spence, Jacqueline L., and David A. Ogg. "The importance of environmental aspects of packaging." South African Journal of Business Management 25, no. 3 (1994): 118–25. http://dx.doi.org/10.4102/sajbm.v25i3.851.
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Increasing attention is being paid to packaging, a component of product in the marketing mix. It is being recognized that packaging is important not only from a functional viewpoint, but also in terms of marketing to the customer. One of the constraints on packaging is environmental issues. These are becoming increasingly important internationally, from both a legislative and consumer perspective. In this study the perceptions of the members of the packaging value chain as regards the functional, marketing and environmental issues surrounding packaging are examined. It is found that functional aspects appear to be the most important, followed by marketing aspects. Environmental concerns are rated as unimportant. This is despite evidence that these issues should be regarded with increasing importance based on international trends. However, the relative importance of environmental packaging issues is greatest amongst raw-material suppliers, followed by packaging and fast moving consumer goods (FMCG) suppliers. Retailers have the least interest.
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Okwuise, Young U., Sylvester Ukwandi, and Tennyson Oghoghomeh. "Impact of Product Packaging on Brand Performance of Nigeria Fast Moving Consumer Goods." Journal of Advanced Research in Dynamical and Control Systems 12, no. 8 (2020): 444–51. http://dx.doi.org/10.5373/jardcs/v12i8/20202604.
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ATEŠ, HÜSEYIN, and JAMAL HAMDAN. "Packaging and design of consumer goods: a comparative study between Turkey and Jordan." Journal of Consumer Studies and Home Economics 16, no. 1 (1992): 51–62. http://dx.doi.org/10.1111/j.1470-6431.1992.tb00498.x.
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Stevens, Alan, and Houchang Khatamian. "COMPARISON OF MARKETING SURVEY RESPONSES BETWEEN GARDEN SHOW AND GARDEN CENTER SAMPLES." HortScience 27, no. 6 (1992): 659c—659. http://dx.doi.org/10.21273/hortsci.27.6.659c.
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Correctly anticipating consumer preferences for goods and services can have a large impact on profitability. Surveying patrons at individual retail outlets does insure the sampling is taken from a customer base, but such surveys are time and labor intensive. A survey sample, taken from attendees at Flower, Lawn and Garden Shows, offers the possibility of large sample sizes, of potential purchasers of horticultural goods and services, with reduced time and labor requirements. A survey to measure the influence of plant size, packaging and price on consumer purchasing habits was conducted at garden shows and garden centers. On the criteria of price and quality of nursery plant materials responses from the two samples were similar. Plant size and packaging appeared to be more influential criteria to the garden show sample.
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Muranko, Żaneta, Catriona Tassell, Anouk Zeeuw van der Laan, and Marco Aurisicchio. "Characterisation and Environmental Value Proposition of Reuse Models for Fast-Moving Consumer Goods: Reusable Packaging and Products." Sustainability 13, no. 5 (2021): 2609. http://dx.doi.org/10.3390/su13052609.
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Problem: Fast-Moving Consumer Goods (FMCGs) are products that are purchased and consumed frequently to satisfy continuous consumer demand. In a linear economy, FMCGs are typically offered as single-use and disposable products. Limitations in product design, insufficient collection systems, and inefficient recovery processes prevent high recycling rates. As a result, FMCGs often end up in landfill or the environment, contributing to waste accumulation, and pollution. Whilst recycling is the most common waste prevention strategy practiced by the industry, the process is limited to addressing only the final stage of the product life cycle, omitting the overproduction and consumption of materials typical of FMCGs. Instead, reuse is a strategy that is capable of extending the value of resources by slowing material flows. Novel reuse models that require the consumer to interact with durable primary packaging and products are emerging in the FMCG industry. However, the constituent elements and operation principles of such reuse models are not fully understood. The aim of this research is to develop a comprehensive characterisation of reuse models and to evaluate their potential to deliver environmental value. Method: Ninety-two reuse offerings were selected and analysed to identify their reuse system elements. The analysis led to the identification of a framework including five reuse models, which were also evaluated to establish their capability to deliver environmental value when compared to conventional single-use and disposable FMCGs. Results: Currently in the FMCG sector, reusable products are mostly durable packaging, such as bottles and containers for beverages, foods, personal and home care goods, and are infrequently durable products, such as personal and baby care goods, including razors and nappies. Three reuse models involve exclusive reuse, a behaviour by which a reusable product is used and kept by a single user throughout the product lifetime. In exclusive reuse models, users are provided with either a reusable product (model 1), a reusable product with preparation for reuse infrastructure (model 2), or access to preparation for reuse infrastructure (model 3). Two reuse models involve sequential reuse, a behaviour by which a reusable product is used by multiple users throughout the product lifetime and returned after each use to a provider. In sequential reuse models, users are provided with either a reusable product with preparation for reuse infrastructure and provider-operated recovery services (model 4), or a reusable product and provider-operated services for recovery and preparation for reuse (model 5). Whilst the five reuse models can operate standalone, some offerings were found to embed a multi-model approach. Both exclusive and sequential reuse models are capable of delivering environmental value by reducing the use of natural resources and retaining their value in the economy. In particular, sequential reuse models were found to have a greater capability to increase the share of recyclable resources by offering access to infrastructure for the closure of material loops. Conclusions: Consumers can currently access five reuse models and choose between exclusive and sequential reuse behaviours. When adopted in conjunction with recycling, reuse models can enable a more efficient consumption of FMCGs. Providing the infrastructure necessary to enable reuse and recycling is key to the successful and sustainable deployment of the reuse models.
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Baier, Lukas, Tobias Rackow, Toni Donhauser, Dirk Pfeffer, Peter Schuderer, and Jörg Franke. "Logistical Integration of Smart Homes for Automated Consumer Goods Supply Based on Smart Refrigerators." Advanced Engineering Forum 19 (October 2016): 107–15. http://dx.doi.org/10.4028/www.scientific.net/aef.19.107.
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Supply with daily consumer goods is a time consuming and quite inefficient task. Furthermore, some people may be dependent on caregivers resulting in additional costs. Hence, it offers opportunities for developing e-commerce solutions in order to enable customers to use otherwise wasted time for replenishment of their private food stocks more efficiently. Although, some digital stores for consumer goods have evolved recently, still only a small part of total sales, especially in food retail, is realized online. Due to inappropriate packaging there still are problems with the quality of fresh products. Also, current solutions for depositing parcels if the customer is absent are not suitable for fresh or cooled goods. Therefore, we show state of the art and developments necessary to establish the logistical integration and thereby enabling automated consumer goods supply in smart home environments. As smart appliances are playing an important role for enabling the automation, our focus is set on such hardware. To demonstrate customer acceptance of smart stocks in their private households, market research has been performed on smart refrigerators in place for every conceivable appliance capable of capturing consumer goods. Our results prove that especially younger generations are very interested in and willing to pay for intelligent appliances.
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Ker[en]Xin, Wong, Yap Kar Sen, and Salini Devi Rajendran. "A study on the benefits of eco-friendly packaging on sustainable supply chain management in fast moving consumer goods industry." E3S Web of Conferences 136 (2019): 04092. http://dx.doi.org/10.1051/e3sconf/201913604092.
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The focal of this qualitative study is to identify the benefits of eco-friendly packaging in sustainable supply chain management among FMCG industry regarding the relationship between benefits (cost reduction, brand image, legal compliance, and environmental friendly) that direct relate to sustainable supply chain management. In this study, interview was conducted and data has been collected through face-to-face interview and e-mail among the respondent who have working experience and knowledge in particular FMCG industry. Four hypotheses were set to study those four variables whether has a significant relationship with the benefits of eco-friendly packaging and sustainable supply chain management in FMCG industry. The collected data was analyzed through exploratory analysis to find out whether it can identify or determine the main variables related to the implementation of eco-friendly packaging on sustainable supply chain management towards FMCG industry in this study. The finding shows there is a direct relationship in which the benefit of eco-friendly packaging brings the company in developing more sustainable supply chain management.
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Nasir, Nur Nadia, and Siti Amira Othman. "Application of Bioplastic Packaging In Industry." Journal of Advanced Research in Materials Science 74, no. 1 (2020): 19–28. http://dx.doi.org/10.37934/arms.74.1.1928.
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Current conventional plastic is favored due to its affordable price and desirable properties however the major drawback is its non biodegradable properties which lead to environmental pollution. Taking into consideration the issues of non renewable resources, there is where bioplastic were introduce. According to European bioplastic, bioplastic is defined as material produced from biobased, biodegradable or both properties. Bioplastic is coming from renewable resources which can be used to reduce the plastic waste problem. Recently, the existence of bioplastic became one of the promising technologies in various industries especially in packaging industry. This review paper is highlight include the bioplastic packaging application (food and beverages, healthcare, cosmetic and personal care and consumer packaged goods) in industry for 4 types of bioplastic (PLA, PCL, Starch based and PHAs).
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Svanes, Erik, Sofie Oestergaard, and Ole Hanssen. "Effects of Packaging and Food Waste Prevention by Consumers on the Environmental Impact of Production and Consumption of Bread in Norway." Sustainability 11, no. 1 (2018): 43. http://dx.doi.org/10.3390/su11010043.
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Bread is a staple food in Norway, with a yearly per capita consumption of 52 kg. It is an important source of energy, dietary fibre and protein as well as certain minerals and vitamins. Previous studies have shown that bread has a relatively low environmental impact compared with other foods. Food waste studies, however, have shown that bread and other baked goods have a high wastage rate in Norway. On the basis of lower Norwegian wheat yields, it is therefore expected that the environmental impact of bread could be higher than in other European countries. The purpose of this study was to assess the environmental impact of bread from cradle to grave, identify environmental hotspots, examine the role of packaging in bread waste and identify possible remediation measures with a particular focus on the post-farm value chain. The results showed that for every kilogram of bread consumed, the global warming potential was 0.99 kg CO2-eq, the eutrophication potential was 7.2 g PO4-eq, the acidification potential was 8.4 g SO2-eq and the cumulative energy demand was 18 MJ. The principal uncertainty within the calculation was the use of database data for the 21 ingredients. For example, the effect of soil mineralisation, which could give significant CO2 and N2O emissions, was not included because figures have only been quantified for a few ingredients and there is no international agreement on the methodology. The primary hotspot was the production of the ingredients, principally at the agricultural stage, while bread waste took the second place. The highest potential for the reduction of post-farm environmental impact lies in reducing product wastage at the retail and consumer stages. Consumers already employ strategies to reduce wastage, such as using extra packaging and freezing and toasting bread. This study shows that other consumer packaging solutions can keep the bread fresh for longer, thus reducing wastage and the need for the abovementioned consumer strategies. Nevertheless, other researches in this subject have shown that consumer preferences and behaviours play a significant role in the creation of bread waste, and this should therefore be taken into account when planning reduction measures.
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Knysh, N. "PSYCHOLOGICAL FACTORS OF CONSUMER BEHAVIOR." Bulletin of Taras Shevchenko National University of Kyiv. Series “Psychology”, no. 2 (9) (2018): 23–26. http://dx.doi.org/10.17721/bsp.2018.2(9).6.
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Consumer behavior might be considered as a kind of economic or social behavior, but, in any case, it bases on the psychological traits of the person and depend on his motivation. The last is a trigger in the decision-making process of particular product`s purchasing. That is why one of the main approaches in describing consumer behavior is psychoanalytic theory. In contrast to the rational theory of knowledge, psychoanalysis leaves room for the irrational decisions and momentary impulses that "It" provokes. Just remind sacral consumption — the belief that not only goods are acquired, but also a certain lifestyle, hopes for improving one’s own life and etc. In general, consumption is influenced by a number of factors, among which F. Kotler mentions: cultural factors, social, personal and psychological factors. The article describes the factors of internal and external influence on the behavior of consumers, the possibilities of their influence to direct the psychological factors of behavior in marketing activities and the main psychological aspects of consumer behavior and factors that determine the choice of a particular type of consumer behavior. The main groups of factors that influence the formation and implementation of consumer behavior are analyzed, special attention is paid to socio-psychological factors: social class (eight groups: the top of society, conservatives; dominant traditionalists; traditionally working class; dominant "new"; trendsetters; avant-garde; social "dependers"; poors), reference group, communication, social norms and values, personal lifestyle. There are examples of successful and unsuccessful marketing decisions of companies that, accordingly, account or ignored the needs of their consumers in the article. By the way, for Ukrainians, the main criteria for choosing a product are: price, brand and packaging, since the psyche of the consumer is not always aimed specifically at the product and, if products are more or less uniformity, the consumer will choose one, focusing not only on the specific differences of the goods, but also on their appearance.
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Tettsoeva, Ekaterina. "Challenges of logistic processing of the transport package selected by suppliers for international carriage of construction goods by road." Upravlenie 7, no. 1 (2019): 96–104. http://dx.doi.org/10.26425/2309-3633-2019-1-96-104.
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The purpose of the article is to identify the general situations emerging in the practice of road carriers and importing companies that relate to increased risk of damage and destruction of the goods and also to delivery delays because of the mismatch between the transport packaging which is provided by foreign suppliers of construction materials and the goods itself. The article gives pride of place to the recommendations on minimizing of the risks that are connected with transport and consumer packaging of construction materials delivered in Russia from abroad by truck. It has been noted noted that in the face of declining of effective demand for commercial and residential real estate one of the most widespread ways to reduce the costs of construction and, as a result, real estate value is cutting procurement expenditures. The author draws attention to the fact that one of the reasons for occurrence of additional expenses at the stage of procurement of the goods for construction needs could be total or partial incompatibility between, on the one hand, packing and wrapping materials and, on the other hand, both the materials carried and vehicles that are planned to transport the cargo. The article considers the features of general nomenclature groups of imported from Europe construction materials, gives the detailed analysis of the characteristics of the transport and consumer packaging and also the wrapping used in the process of its transportation. The author suggests the algorithm of coordinated actions of suppliers, buyers, local carriers from countries of consignment and logistics operators, which could be applied for reducing of the quantity of the incidents during the logistics handling connected with packing.
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Mishra, Ashamayee, Sujata Rath, and Sibasis Jena. "IMPACT OF PACKAGING ON CONSUMER BUYING INTENTION: A CASE ON PAPER BOAT." International Journal of Advanced Research 9, no. 06 (2021): 370–80. http://dx.doi.org/10.21474/ijar01/13024.
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The main theme of the study is to investigate and testify how product packaging in businesses helps in influencing the consumer perception and buying intention as a whole. It is also to keep a track of all the possibilities which go in favour of businesses which in the end determines their success of product packaging.Packaging means keeping in mind the important factors to help in determining how well the product would be experienced by people in the primary level and in the secondary objective to ensure the safety and shelf life of the goods (increasing longevity of the product). Though often ignored for not being a major P in marketing, ignoring it leads to bad image of product people associate it with the product. Under the motto of first impression lasts long Packaging has its own subset of Ps.The product showcased here is Paperboat whose ideal packaging technique and unique product positioning brought about immense success in the market and still intrigues the consumer till date.The target population is people residing in different parts of Odisha, India who have used Paperboat at least once in a lifetime.
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Ervil, Riko, and Mela Rosalina. "Estimasi Permintaan Air Minum Dalam Kemasan Ayia Cup 240 Ml Pada PT. Gunung Naga Mas." JURNAL PENDIDIKAN TEKNOLOGI KEJURUAN 2, no. 2 (2019): 67–73. http://dx.doi.org/10.24036/jptk.v2i2.5523.
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Consumer demand is very important in industrial activities at this time, because the new production process will run if there is demand from consumers. The problem that exists at PT Gunung Naga Mas is that the company produces goods without considering market demand, resulting in increased storage costs and also items that are long stored will be damaged. For this reason, it is necessary to forecast demand with linear trend methods, quadratic trends and exponential trends. From the purpose of the study it can be concluded that the most effective method for predicting demand for drinking water in 240 ml cup packaging at PT. Gunung Naga Mas is a linear trend method with MSE value of 544,291,863 and forecast demand for drinking water products in 240 ml cup packaging at PT Gunung Naga Mas in 2018 which is a total of 1,918,768 boxes. So the Company needs to adjust production capacity in 2018.
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Wohner, Bernhard, Nicole Schwarzinger, Ulla Gürlich, Victoria Heinrich, and Manfred Tacker. "Technical emptiability of dairy product packaging and its environmental implications in Austria." PeerJ 7 (September 10, 2019): e7578. http://dx.doi.org/10.7717/peerj.7578.
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Background Food waste is a major ecological concern around the globe. While the main function of packaging is to contain and protect food, it may also lead to food waste if residues remain in a package after emptying. Such residues could be attributed to wasteful behavior of consumers, but also to properties of packaging (e.g., geometry, surface tension) and food (e.g., surface tension, viscosity). Methods In this study, the technical emptiability (ability of packaging to be emptied entirely) of 36 dairy products is analyzed. Firstly, the amount of food residues in packaging after emptying at room and refrigerator temperature was weighed and set in relation to the original filling quantity. Secondly, streamlined life cycle assessments (LCAs) based on the Product Environmental Footprint guidance with a functional unit of “one kg of consumed dairy product at room or refrigerator temperature in the home of the consumer” are conducted. Finally, technical emptiability was included in the streamlined LCA and attributed to the primary packaging in order to evaluate its environmental impact. Results Technical emptiability for both temperatures combined was found to be between 0.25% (±0.11) and 5.79% (±0.43) for the analyzed dairy products. While there were differences in emptiability results of the same product and different temperatures, no significant trend (p = 0.94) between emptiability and temperature could be observed. Liquid yogurt, cream, and buttermilk in beverage cartons and plastic bottles yielded the highest amounts, while milk in beverage cartons and glass bottles yielded the lowest amounts regarding food residues. Looking at global warming potential, poor technical emptiability of cream in a beverage carton leads to even higher environmental impacts than the production and waste management of its packaging. Discussion The streamlined LCA results show that food residues can contribute substantially to the footprint of packaging and can have similar or even higher environmental impacts than packaging production and waste management. Yet, emptiability is remarkably under-researched to this day. Future studies should further develop the methods presented in this paper, while LCA analysts should include technical emptiability when assessing the sustainability of packaging, particularly for those containing resource-intensive goods.
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Ghosh, Amit K. "The influence of price and promotion on package size propensity." American Journal of Business 32, no. 2 (2017): 93–103. http://dx.doi.org/10.1108/ajb-10-2016-0032.
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Purpose The constantly changing prices, promotions, and packaging options have made decision making more complex for consumers of packaged goods. The purpose of this paper is to explore how price and promotions influence consumer propensity to buy a certain package size. Design/methodology/approach Scanner panel data for shelf-stable salad dressing obtained from Information Resources Inc. were used to compute the proportion of large packages bought, the relative price paid for large packages, propensity to use various types of promotions, and a behavioral covariate for each household. Data of over 5,600 households were analyzed using a multiple regression analysis for hypothesis testing. Findings The positive nature of relationship between the relative price of large packages and the proportion of large packages bought demonstrates the suboptimal nature of consumer decision making. The inefficiency is partially attributable to the abundance of promotions, to consumers’ lack of price awareness, and to the use of heuristics by consumers. Also, consumers who are prone to use promotions such as displays and temporary price reductions tend to purchase larger packages. They are more likely to buy impulsively and base their decisions on heuristics. In contrast, consumers who are influenced by featured price cuts and who utilize coupons tend to purchase smaller packages. Research limitations/implications Data were obtained from grocery stores; only a single product category was studied. Practical implications Offer coupons and advertise featured price cuts on small packages to increase the sales of smaller packages. To move large packages successfully, retailers should rely more on in-store displays and temporary price reductions. Originality/value The impact of price and promotions on package size propensity has never been investigated. This study is also one of the few that uses a household-level analysis based on observable purchase data for consumer packaged goods.
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Torgunakov, E. A., та E. V. Torgunakova. "Development of e-сommerce logistics". Economics and Management, № 11 (19 грудня 2019): 95–100. http://dx.doi.org/10.35854/1998-1627-2019-11-95-100.
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In the competitive, rapidly developing e-commerce market, most of the costs of organizations are associated with logistics and sales promotion. Implementation of fulfillment, i.e. the full range of services provided to e-commerce companies by a universal logistics operator, reduces the costs of goods delivery while ensuring the safety of goods and high quality of service.Aim. The presented study aims to examine and develop methods for improving the logistics processes of companies operating in the e-commerce market.Tasks. The authors examine the specific features and trends on the Russian e-commerce market, analyze the existing methods of delivering goods from online stores to the end consumer, and substantiate the need to apply modern methods of goods delivery.Methods. This study uses general scientific methods of cognition to examine the logistics processes of e-commerce and formulate basic approaches to improving the logistics of online stores.Results. The statistics of the Russian e-commerce market is analyzed. The specific features of logistics in e-commerce and methods of goods delivery are determined. Different types of logistics operators acting in the e-commerce market are examined. The benefits and drawbacks of fulfillment – the full range of services provided to e-commerce companies by a universal logistics operator from the moment a customer places an order to the moment they receive the goods – are identified. It is established that fulfillment for an online store includes the acceptance nad storage of goods, correspondence, and other types of cargo at a specially equipped warehouse, proper packaging of goods that are to be shipped to the consumer, and selection of an optimal delivery scheme depending on urgency and other factors. The necessity of implementing this delivery technology in the operation of an online store is substantiated.Conclusions. Improvement of the methods of goods delivery to the consumers of online stores can reduce logistics costs while providing quality service.
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Friedrich, Daniel. "Consumer behaviour towards Wood-Polymer packaging in convenience and shopping goods: A comparative analysis to conventional materials." Resources, Conservation and Recycling 163 (December 2020): 105097. http://dx.doi.org/10.1016/j.resconrec.2020.105097.
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FRANCIS, MARK, PETER DORRINGTON, and PETER HINES. "SUPPLIER LED NEW PRODUCT DEVELOPMENT PROCESS IMPROVEMENT IN THE UK FAST MOVING CONSUMER GOODS INDUSTRY." International Journal of Innovation Management 12, no. 02 (2008): 195–222. http://dx.doi.org/10.1142/s1363919608001959.
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Little has been written about new product and packaging development processes within the fast moving consumer goods (FMCG) industry. While often taking on the status of apocryphical folklore, branded FMCG product development failure rates as high as 90%–95% have appeared in the popular and consultancy press. However, no rigorous study has addressed the commercial success/failure rates of private-label products in this context; an area in which the leading UK supermarket (grocery) retailers are acknowledged to excel. Using a case study-based approach that involved ASDA and six of its leading private-label suppliers, this paper details empirical findings of the operational and commercial performance of the focal ASDA NPD (new product development) process, along with initial insights into the key determinants of this performance. It also produces the first description of the origin, composition and operation of a Supplier Association within the UK FMCG industry and details the new NPD process mapping method and tool that was developed to conduct this study.
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Bigoin-Gagnan, Arnaud, and Sophie Lacoste-Badie. "Symmetry influences packaging aesthetic evaluation and purchase intention." International Journal of Retail & Distribution Management 46, no. 11/12 (2018): 1026–40. http://dx.doi.org/10.1108/ijrdm-06-2017-0123.
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Purpose The purpose of this paper is to examine the influence of the symmetrical disposition of information items displayed on the front of product packaging on perceived complexity, perceptual fluency, aesthetic evaluation and product purchase intention. Design/methodology/approach A sample of 104 participants was exposed to fast-moving consumer goods packaging. A within-subject design experiment was carried out to assess the influence of the symmetrical disposition of information items displayed on the front of the packaging. ANOVA and a PROCESS procedure to assess mediation (Hayes, 2013) examined the relationships among the factors influenced by symmetry. Findings This study found that the symmetrical disposition of information items around the vertical axis (mirror symmetry) decreased visual complexity and highlighted an “indirect-only mediation” of visual complexity on the aesthetic evaluation of the packaging through processing fluency. This research also highlighted the fact that packaging aesthetic evaluation had a positive influence on purchase intention. Originality/value This study extends knowledge on package design by showing that the elements on which the producer can act (in this case, symmetry on the front of packaging) have an influence on the consumer’s evaluation of the product and intention to purchase.
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Nira Relies Rianti, Ni Komang Ayu. "TANGGUNG JAWAB PELAKU USAHA TERHADAP KONSUMEN DALAM HAL TERJADINYA SHORTWEIGHTING DITINJAU DARI UNDANG-UNDANG RI NO 8 TAHUN 1999 TENTANG PERLINDUNGAN KONSUMEN." Jurnal Magister Hukum Udayana (Udayana Master Law Journal) 6, no. 4 (2017): 521. http://dx.doi.org/10.24843/jmhu.2017.v06.i04.p10.
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Shortweighting is one of the selling practices of goods that harm consumers. Where the actual weight of the item is less than the weight indicated on the goods packaging label. Clearly, consumers are severely disadvantaged as a result of changes in the goods made by businessmen. With The result that consumers get goods that are not in accordance with the conditions and the promised warranty or stated in the label. The legal issues in this writing is 1. How is the liability of businessmen to consumers in the case of shortweighting reviewed by Law No. 8 of 1999? and 2. What kind of dispute settlement efforts that can be taken by the consumer in case of shortweighting? This research is normative legal research. The conclusion of this study is that the businessmen is to be responsible if proven to occur sales practice shortweighting. It is contained in Article 19 of Law No. 8 of 1999 on Consumer Protection. The legal efforts to resolve disputes that can be reached by consumers can be through 2 (two) ways of settling disputes, outside the court or alternative dispute resolution and settlement of litigation. The settlement of disputes outside the court can be through the settlement of disputes solved by deliberation by the parties and could be through the Indonesia Consumer Dispute Settlement Institution (BPSK).
 Shortweighting adalah salah satu praktek penjualan barang yang merugikan konsumen. Dimana berat barang yang sebenarnya adalah lebih kecil dari berat yang tertera pada label kemasan barang. Jelas sekali bahwa konsumen sangat dirugikan akibat adanya perubahan barang tersebut yang dilakukan oleh pelaku usaha. Sehingga konsumen mendapatkan barang yang tidak sesuai dengan kondisi dan jaminan yang dijanjikan atau yang dinyatakan dalam label. Rumusan masalah dalam penulisan ini adalah 1. Bagaimanakah tanggungjawab pelaku usaha terhadap konsumen dalam hal terjadinya shortweighting ditinjau dari Undang-Undang Nomor 8 Tahun 1999? dan 2. Apakah upaya penyelesaian sengketa yang dapat ditempuh oleh konsumen bila terjadi shortweighting? Jenis penelitian yang digunakan adalah jenis penelitian hukum normatif. Kesimpulan dari hasil penulisan penelitian ini bahwa pelaku usaha bertanggung jawab apabila terbukti terjadi praktik penjualan shortweighting. Hal tersebut tertuang dalam Pasal 19 Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen. Upaya penyelesaian sengketa yang dapat ditempuh konsumen dapat melalui 2 (dua) cara yaitu penyelesaian sengketa diluar pengadilan dan penyelesaian litigasi. Penyelesaian sengketa di luar pengadilan yaitu bisa melalui penyelesaian sengketa secara damai oleh pahak pihak sendiri dan bisa melalui Badan Penyelesaian Sengketa Konsumen (BPSK).
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Lobachevska, Ganna, and Claus-Heinrich Daub. "The role of Corporate Social Responsibility in the decision-making process of consumers in Ukraine." Innovative Marketing 17, no. 1 (2021): 78–93. http://dx.doi.org/10.21511/im.17(1).2021.07.
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This paper aims to investigate the impact of Corporate Social Responsibility (CSR) of Fast Moving Consumer Goods (FMCG) companies on consumer buying behavior in the Ukrainian market. The qualitative data for this study were collected with the help of semi-structured interviews conducted with a total of 10 respondents, including 5 Ukrainian consumers (with different levels of responsible consumption adoption) and 5 CSR experts from FMCG companies located in Ukraine (both local and global; with CSR adoption level varying from low to well-developed). The data obtained for this study revealed that the level of consumer awareness about CSR in Ukraine is still low. However, the level of awareness and the actual consumption of responsible products are constantly growing. The results also show that Ukrainian consumers who already have some level of awareness about CSR perceive CSR communication as more credible when it does not originate from the company directly or is endorsed by a third party. At the same time, interviewed experts stated that to raise awareness among the wider population, FMCG companies have to communicate their CSR achievements directly and massively. Ukrainian consumers are mostly impacted by the product-related CSR type, such as bio-ingredients and sustainable packaging. Price premium for responsible products is the key factor that causes the “intention-behavior gap” in Ukraine.Practitioners from the FMCG industry in Ukraine may use the information provided by this study to shape their CSR strategies, which will allow them to cater to societal demands and, as a result, impact consumer buying behavior.
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Івасенко, М. В., А. В. Гврітішвілі, М. І. Савіна, Т. С. Гаркава та С. М. Коллє. "АДАПТАЦІЯ FASHION-ІНДУСТРІЇ ДО ГЛОБАЛЬНИХ СВІТОВИХ ПРОЦЕСІВ". Fashion Industry, № 3 (14 січня 2021): 36–40. http://dx.doi.org/10.30857/2706-5898.2020.3.1.
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The moods and categories of consumers of fashion industry goods analysis in the context of global processes are the main purposes of this study. Methodology. An analytical method was used to study consumer trends in the fashion industry. The main categories of consumers of the fashion industry are determined by the method of synthesis. It is recommended to integrate the obtained categories by the induction method into the marketing activity of the fashion brands. Results. The most important moods of world consumers in the conditions of global world processes were investigated in the work. Four main sentiments have been identifi ed: fear, just resilience, a desynchronized society, and radical optimism. In order to establish the main ways of behavior of players in the market of the fashion industry, the categories of consumers of industrial goods were identifie d: stabilizers, settlers, new optimists. The key areas of new methods of interaction of fashion brands with consumers are the following: - ease of decision-making (sales in stores with a limited range will grow);- quiet trade (rejection of daily uncertainties);- unifi ed commerce (creates uninterrupted interaction with customers on all channels);- referral to archives (resale industry shows signs of acceleration);- hyperlocalized social commerce (possibility of earning a commission for all participants of the offline / online retail chain);- attracting attention to the cities of the second level (shifting attention from oversaturated cities of the 1st level to remote cities of the 2nd level, providing high-speed logistics);- AR / VR purchases (use of virtual reality);- evolution on demand (simplifi cation of US-design (user experience) in the online space - capacity (and savings) of packaging (group purchases at reduced prices, minimization of packaging).The obtained data are recommended for implementation in marketing and management activities of Ukrainian fashion brands.
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Hurley, Rupert Andrew, Julie Christine Rice, David Cottrell, and Drew Felty. "Effect of Metal Can Labels on Consumer Attention through Eye Tracking Methodology." Journal of Food Research 5, no. 6 (2016): 1. http://dx.doi.org/10.5539/jfr.v5n6p1.
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In today’s market there are a growing number of packaged goods on the shelves that consumers have to sift through in order to make purchasing decision. To stand out from the competition, companies often times change a product’s packaging to revolutionize the product or add important information to the package. Changing the package design can be risky for repeated customers because they become conditioned to the old package design. A private canning company worked with our researchers to conduct an eye tracking study in CUshop™ at PackExpo (tradeshow) 2014 in Chicago, Il to examine the effect of newly added labels on canned creole. Through a collaborative study at this trade show, quantitative and qualitative data was collected on three different canned creole packaging. A total of 272 participants took place in this study to evaluate if adding “can facts” to the package label and litho printing the ends of the cans had an effect on consumer attention compared to the control can. Three eye tracking metrics were tested and statistical analysis yielded significant results for the can facts and litho ends compared to the control for the Total Fixation Duration (TFD) metric. Participants viewed the can fact cans and litho end cans significantly longer than the control. Survey findings found that participants preferred the litho ends 75% compared to the control and the can facts 53% compared to the control.
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ZAFRIANA, LUSI. "DESAIN KEMASAN KARUNG YANG OPTIMAL UNTUK PENGEMAS BAHAN CURAH." Jurnal Teknik Industri 11, no. 2 (2012): 101. http://dx.doi.org/10.22219/jtiumm.vol11.no2.101-104.
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Many bulk material like cement, salt, and other primer consumer goods product using of plastic bag package made from polipropilen. Because size of the packaging hardly depend on tidy material types, hence it’s required an optimization design of size plastic bag that matching with material type ( bulk density) and tidy product weight. Applied simple mathematics algorithm, where volume value karung will be converted to bulk material weight, hence optimization oflengthe and wide karung matching with bulk density material filled in in packaging will be able to be determined. Using trial error method, value l ( wide) and p ( length) plastic bag,hence expected plastic bag will be able to load material as heavy m kilogram. For example, if we want to design plastic bag for packaging dry rice 20 kgs with bulk density 0,8 kg/litre, hence we obtained optimal size of karung with wide 43 cm and long 75 cm.
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Found, Pauline, and Nick Rich. "The meaning of lean: cross case perceptions of packaging businesses in the UK's fast moving consumer goods sector." International Journal of Logistics Research and Applications 10, no. 3 (2007): 157–71. http://dx.doi.org/10.1080/13675560701463812.
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Hansson, Niklas, and Helene Brembeck. "Market Hydraulics and Subjectivities in the “Wild”: Circulations of the Flea Market." Culture Unbound 7, no. 1 (2015): 91–121. http://dx.doi.org/10.3384/cu.2000.1525.157191.
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Since consumer researchers started paying attention to flea markets they represent common consumer and market research objects. Arguably, in the “natural laboratory” of the flea market, researchers can observe and theorize market and consumer processes “in the wild”, as forms of direct marketing and consumption. We build on existing flea market research through adopting a circulatory approach, inspired by actor-network theory (ANT). Rather than presenting a theory of (flea) markets, ANT is useful for studying markets from the perspective of grounded market-making processes. Consumption is understood as the interplay of consumers, marketers, retailers, and a wide array of artifacts and market mediators like products, economic theories and ideas, packaging, market space (in the physical sense) and furniture, etc. Our results point out that not only does such an approach enable analysis of features commonly studied within consumer research such as calculative action and social interaction, but also issues more rarely in focus in such research, such as cognitive patterns of consumer curiosity, emotions, senses, and affect. Furthermore, even though flea markets foremost are places of commerce and exchange of second hand goods, there is a large variety of other forms of flows or circulations going on “backstage” that enable the surface phenomena of second hand consumption to come into being. Many of these circulations, we argue, are material rather than immaterial Vendor and buyer subjectivities are thus understood as outcomes of circulatory dynamism that involves a range of material and immaterial flows.
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Martinho, Vítor João Pereira Domingues. "Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature." Foods 9, no. 11 (2020): 1651. http://dx.doi.org/10.3390/foods9111651.
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The choices and preferences of food consumers are influenced by several factors, from those related to the socioeconomic, cultural, and health dimensions to marketing strategies. In fact, marketing is a determinant ingredient in the choices related to food consumption. Nonetheless, for an effective implementation of any marketing approach, the brands play a crucial role. Creating new brands in the food sector is not always easy, considering the relevant amount of these goods produced within the agricultural sector and in small food industries. The small dimension of the production units in these sectors hinders both brand creation and respective branding. In this context, it would seem important to analyse the relationships between food marketing and consumer choice, highlighting the role of brands in these frameworks. For this purpose, a literature review was carried out considering 147 documents from Scopus database for the topics of search “food marketing” and “choices” (search performed on 16 October 2020). As main insights, it is worth highlighting that the main issues addressed by the literature, concerning food marketing and consumer choices, are the following: economic theory; label and packaging; marketing strategies; agriculture and food industry; market segments; social dimensions; brand and branding. In turn, food marketing heavily conditions consumer choices; however, these related instruments are better manipulated by larger companies. In addition, this review highlights that bigger companies have dominant positions in these markets which are not always beneficial to the consumers’ objectives.
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Sugama, Yoga. "PENERAPAN UNSUR TINDAK PIDANA MELAKUKAN PENJUALAN BARANG TIDAK SESUAI DENGAN SPESIFIKASI BARANG DALAM KEMASAN OLEH PELAKU USAHA (STUDI PADA SUBDIT I INDAGSI DITRESKRIMSUS POLDA SUMBAR)." UNES Law Review 3, no. 2 (2020): 126–35. http://dx.doi.org/10.31933/unesrev.v3i2.154.
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The case of fraudulent acts, especially the problem of the contents in the packaging that is not in accordance with what is described in the packaging label is regulated in Article 382 of the Criminal Code. One of them is handled by the West Sumatra Regional Police's Ditreskrimsus. This is in accordance with the Police Report Number: LP / 303 / A / XI / 2019
 / Spkt-Sbr, November 4, 2019, with the alleged criminal act intentionally including or making statements or statements that are misleading or not in accordance with the actual conditions or incorrect item label found on Tuesday, October 1, 2019. The approach used in this study is a normative juridical approach supported by an empirical juridical approach. From the results of the research and discussion it can be concluded that: First, the elements of a criminal act of selling goods not in accordance with the specifications of goods in packaging by business actors in Sub-Directorate I of the Directorate General of Criminal and Criminal Investigation of the West Sumatra Regional Police, are: Article 144 Jo Article 100 paragraph
 (2) of Law Number 18 of 2012 concerning Food, and Article 62 paragraph (1) of Law Number 8 of 1999 concerning Consumer Protection. Second, the application of the elements of a criminal act of selling goods that are not in accordance with the specifications of packaged goods by business actors in Sub-Directorate I of the Directorate General of Criminal and Criminal Investigation of the West Sumatra Regional Police is Article 144 Jo Article 100 paragraph (2) of Law Number 18 of 2012 concerning Food, by looking at a) Anyone, b) Intentionally, and c) provide information or statements that are untrue or misleading on labels. As well as Article 62 paragraph (1) of Law Number 8 Year 1999 concerning Consumer Protection, with the following elements: a) not in accordance with the conditions; b) guarantee, features or efficacy; and c) as stated in the label, etiquette or description of the goods and / or services. Third, the obstacles encountered by the Subdit I Indagsi Ditreskrimsus Polda West Sumatra, are internal constraints and external constraints. There are internal obstacles: a) political intervention that makes this case stop; and b) given SP3. Meanwhile, the external constraints are: a) The modus operandi of the perpetrator is always changing; b) officials from related institutions who are less cooperative; and c) lack of socialization to the community, the efforts made in overcoming the obstacles have been adjusted to the needs of external and internal constraints`
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Karagiannis, Panagiotis, George Michalos, Dionisis Andronas, Aleksandros-Stereos Matthaiakis, Christos Giannoulis, and Sotiris Makris. "Cognitive Mechatronic Devices for Reconfigurable Production of Complex Parts." Applied Sciences 11, no. 11 (2021): 5034. http://dx.doi.org/10.3390/app11115034.
Full textAbstract:
This paper discusses a robotic cell that handles geometrically complex products, exploiting cognitive control and actuation systems for the manipulation, assembly and packaging. The individual mechatronic components, namely a 6-DoF gripper and a flexible assembly mechanism, have been designed via functional decomposition of the actual assembly and handling tasks. The flexibility of these mechanisms is exploited through control modules, performing different cognition functions at cell, resource and device level. The design approach can be generalized for tasks requiring dexterity and adaptation to products. A case study from the consumer goods sector, showcases the system’s reconfigurability and efficiency.
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Tseng, Wee, Reong, and Wu. "Considering JIT in Assigning Task for Return Vehicle in Green Supply Chain." Sustainability 11, no. 22 (2019): 6464. http://dx.doi.org/10.3390/su11226464.
Full textAbstract:
The purpose of this study was to achieve supply chain sustainability by considering Just in Time (JIT) in return vehicle usage. In response to a general increase in modern environmental awareness, consumer and government attention towards product and service compliance with environmental protection standards has increased. Consequently, manufacturers and stakeholders are pressured to use eco-friendly supply chains. In this paper, we analyzed the JIT model, a transportation network that ensure agile responses and delivery of goods in a supply chain, which reduces inventory costs. We then compared two return vehicle transportation scenarios. In the first, goods were transported from the central warehouse to the distribution base, and the return vehicle delivered recyclable packaging materials back to the central distribution warehouse. In the second scenario, goods were transported from the manufacturer to the distribution center (warehouse) more frequently, leading to reduced inventory. We then utilized the aforementioned JIT system with ILOG CPLEX12.4 to ascertain which scenario would produce the lowest carbon emissions for the lowest total cost.
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Abbasi, Munir A., Azlan Amran, Hadiqa Riaz, Noor E. Sahar, and Hassan Ahmed. "Influence of Pester Power on Parents’ Buying Decision: A Focus on FMCG Products in Pakistan." International Journal of Marketing Studies 12, no. 2 (2020): 115. http://dx.doi.org/10.5539/ijms.v12n2p115.
Full textAbstract:
This study examined the impact of pester power on parent’s buying decisions, considering the peer influence, store environment, product packaging, and advertisement as stimuli of pester power. Data were collected by distributing a survey questionnaire in supermarkets and shopping malls in Pakistan from 200 parents and were analyzed by using PLS-SEM. The results confirmed the Pakistani children’s dominance in parents buying decisions for various Fast-Moving Consumer Goods (FMCG) products. The results significantly indicate that product packaging, peers’ product preferences, and advertisements affects parents buying decision. The findings of this study contribute to the existing literature on the impacts of pester power on the parents buying decisions through peer influence, product packaging, and advertisement. In addition to that, this study is the first attempt in the Pakistan context, especially the FMCG industry. The findings of this study may benefit marketers to increase their market share by developing their strategies and marketing campaign; and store managers to plan product placement in their stores in such a way that cultivates quest in children for products, considering them as influencers on parents buying decisions, in line with the study findings.
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McCulloch, Bryan, John Roper, and Kaitlin Rosen. "Contrasting underlying mechanisms of different barrier coating types." January 2018 17, no. 01 (2018): 31–37. http://dx.doi.org/10.32964/tj17.01.31.
Full textAbstract:
Barrier coatings are used in applications including food packaging, dry goods, and consumer products to prevent transport of different compounds either through or into paper and paperboard substrates. These coatings are useful in packaging to contain active ingredients, such as fragrances, or to protect contents from detrimental substances, such as oxygen, water, grease, or other chemicals of concern. They also are used to prevent visual changes or mechanical degradation that might occur if the paper becomes saturated. The performance and underlying mechanism depends on the barrier coating type and, in particular, on whether the barrier coating is designed to prevent diffusive or capillary transport. Estimates on the basis of fundamental transport phenomena and data from a broad screening of different barrier materials can be used to understand the limits of various approaches to construct barrier coatings. These estimates also can be used to create basic design rules for general classes of barrier coatings.