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Dissertations / Theses on the topic 'Consumer history'
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1
Cordulack, Evan. "Consumer Under Fire: The Military Consumer and the Vietnam War." W&M ScholarWorks, 2005. https://scholarworks.wm.edu/etd/1539626481.
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Calder, Lendol Glen. "Financing the American dream : a cultural history of consumer credit /." Princeton, NJ [u.a.] : Princeton Univ. Press, 1999. http://www.h-net.org/review/hrev-a0b4s4-aa.
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Sanmiya, Inge Vibeke. "Consumer and producer opposition to the elimination of synthetic laundry detergents in Canada, 1947-1992." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ28654.pdf.
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Rose, Annjeanette C. "Remembering to Forget: "Gone with the Wind", "Roots", and Consumer History." W&M ScholarWorks, 1993. https://scholarworks.wm.edu/etd/1539625795.
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Teglund, Carl-Mikael. "Needlework education and the consumer society." Thesis, Uppsala universitet, Ekonomisk-historiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-213378.
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The principal purpose of this essay is to research how the development of needlework education interacts and interconnects with consumption patterns. Iceland has been used as a case for this study but any country would be applicable. The point of departure is the assumption that when a society develops more and more into being a consumer society, the needlework education also will change – in drastic forms. And that tracing a development towards consumerism can be traced in the curricula regarding this specific subject. People’s changing attitude towards spending, wasting, and an extravagant living is an important feature which explains the shift between non-consumer societies to a consumer society. Society’s outlook on these features is best reflected by that policy the institutions society uses to form its citizens’ desirable (consumer) behavior. In understanding the development from a non-consumerist society to a consumer society the study on the Icelandic syllabi for needlework and textile education plays a prominent part. A presentation on Gross Domestic Product (GDP) for the period of time in question has also been used in order to see the general increase of the standard of living and rise of consumerism in Iceland. Also numbers on trade and unemployment have been enclosed in order to give a more telling picture of the development and the results. The spatial imprint of the development of the Icelandic educational system and the development of syllabi for the textile handicraft subject show that an established consumer society firstly can be found in Iceland somewhere between 1960 and 1977, thus slightly ensuing the most immediate period after the World War II. A society that educates its young ones to darn, mend, and knit with the explicit motive to help deprived homes and states that this is a necessary virtue for future housewives cannot rightly be called a consumer society. It is also worth mentioning that the subject was after this breakthrough also available for boys. Furthermore, this seems to coincide with the so called “haftatímanum”, the restriction era, which lasted from 1930 to 1960. During this time the Icelandic government controlled the market having an especially harsh policy on the import of consumer goods, with product rationing as a result. Both of these two matters - the syllabi for the textile handicraft subject and the haftatímanum - had an anaesthetized impact on the development of the Icelandic consumer society.
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Alves, Pedro. "Essays on consumer learning and behavioural economics." Thesis, London School of Economics and Political Science (University of London), 2016. http://etheses.lse.ac.uk/3520/.
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From its inception, behavioural economics’ mission has been to bring deeper psychological insights into economics. Relying mostly on experimental data, this field became notorious for providing evidence of the shortcomings of standard economic models in predicting human behaviour. These findings motivated a first generation of behavioural models, which tried to systematise this departure from standard economics. However, these initial attempts were widely criticised for their methods (these models were argued to lack the tractability, systematic approach and level of generality desired by economic science) and for their lack of relevance for economic phenomena (markets, evolution and arbitrage would drive away behavioural biases). This criticism motivated a second wave of behavioural models, which augmented neo-classical frameworks with psychologically realistic behavioural assumptions. This approach allowed this field to establish a link to previous results of economics and address criticisms about the relevance of behavioural findings in markets. A further step in the direction of linking behavioural models and standard theory is to introduce learning to behavioural models. While this concept has been largely absent from behavioural economics’ analysis of markets for technical reasons, its presence is necessary for two reasons. First, learning is commonly used to dismiss (behaviourally motivated) consumer mistakes, so it is crucial to study whether existing results of this literature will be robust to this variation. Second, in a world which is constantly evolving, learning in itself is an important driver of economic phenomena and, hence, should not be dismissed by this field. In this thesis, I augment previous behavioural models by studying their existence in environments with consumer learning. By extending static behavioural problems to dynamic environments with learning, I am able to explain puzzles in the areas of technology adoption and contract theory. In chapter 1, I propose that status considerations – a feature of consumers’ preferences overlooked by classical theory – can have positive effects in society whenever they are considered in an environment with active learning (i.e., experimentation). In chapter 2 and 3, I show that when naıve of behavioural consumers (who lack self-awareness about their preferences) can learn, pricing methods in subscription contracts, which were previously unexplained by standard contract theory, can be shown to be the optimal response of firms trying to prevent consumer learning.
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Dial, Andrew. "CONSUMER CHOICES IN MARTINIQUE AND SAINT-DOMINGUE: 1740-1780." Miami University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=miami1345157173.
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Klimchock, Carolee Anne. "Plastic Capital: Wilmington, Delaware and the Deregulation of Consumer Credit." W&M ScholarWorks, 2008. https://scholarworks.wm.edu/etd/1539626545.
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Sharifonnasabi, Zahra. "Transnational consumer lifestyle and social movements." Thesis, City, University of London, 2018. http://openaccess.city.ac.uk/20826/.
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My research interest is to understand consumer behavior related to transnationalism. In this dissertation, I address three questions concerning consumption and transnationalism. First, I situate transnationalism within the extensive body of work in consumer culture theory on globalization. Second, I examine one aspect of transnationalism: transnational consumer lifestyle that characterizes the lifestyle of individuals who simultaneously work and/or live in multiple countries (Glick Schiller et al. 1999). This is an interesting context to re-examine important consumer behavior phenomena, including consumer acculturation, relationship to home in contemporary globalization, and the role of consumption in managing a fragmented and multicentered life. Third, I examine another aspect of transnationalism: transnational consumer movement facilitated by transnational digital spaces. Transnational digital spaces, such as social media platforms, facilitate connections between activists, transnational news agencies, and political and social figures and institutions across borders and have the potential to empower some consumers, specifically those in totalitarian societies. I believe these are important phenomena that shape contemporary global consumer culture, but they have received little attention in consumer research thus far.
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Gransden, Clay Alex Stanley. "Perceptions of consumer delight in the UK hospitality sector : cultural history, presumptions and assumptions." Thesis, University of Liverpool, 2015. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.722153.
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Rossi, Eliane Pimenta Braga. "A criança-consumidora: a genealogia de um fenômeno contemporâneo 1950-2000." Universidade Federal de Uberlândia, 2007. https://repositorio.ufu.br/handle/123456789/16537.
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This work has as aim the discussion about the consumer child s historical process
formation. The problems resulting from this issue include a wider perception about the
social relationships within a symbolic system guided by references roused by social
experiences during the second half of the last century.
The historical construction of the contemporary subject remits to their own childhood remeaning.
This re-meaning is perceptible at the changing of the child s representation
present at goods publicity designed to their use, as well as its usage in goods campaigns
which are not designed to them. Through publicity, it is possible to notice these changes
due to the advertisers effort in creating their campaigns having as source the social
imaginary and the current representations in society. The creation of meanings, interposed
by specific values on each social segment, starts, thus, to suffer a remarkable influence of
an aspect which was previously restricted to commercial trades, the marketing. Publicity
and commercial advertisements, which used to sell goods and/or a necessity, have acquired
the status of belonging to a life style.
Therefore, the consumer child is figures as a sui generis subject due to their condition of
non-belonging to the world of work and, consequently, not having an income. Such
paradox does not constitute a problem to the position as a consumer, because, as one, they
became demanding, voracious and extremely sensitive to the seductions immanent to
publicity. This significant changing ended up in re-meaning not only the childhood but also
figuring it as a reference to the other phases of life.Este trabalho tem como objetivo a discussão acerca do processo histórico de formação da criança-consumidora. A problematização decorrente desta questão inclui uma percepção mais ampla sobre as relações sociais inseridas num sistema simbólico pautado por referenciais despertados por novas experiências sociais vividas na segunda metade do século passado. A construção histórica desse sujeito contemporâneo remete à própria resignificação da infância. Essa resignificação é perceptível na mudança da representação da criança presente na publicidade de mercadorias destinadas a seu uso, bem como sua utilização em campanhas de mercadorias que não se destinam a ela. Por meio da publicidade é possível perceber essas mudanças devido ao empenho dos publicitários em construir suas campanhas tendo como fonte o imaginário social e as representações correntes na sociedade. A construção de significados, permeada por valores específicos a cada segmento social, passa, então, a sofrer influência marcante de um aspecto anteriormente restrito às relações comerciais, o marketing. As propagandas e as inserções comerciais, que anteriormente vendiam uma mercadoria e/ou uma necessidade, adquiriram o estatuto de pertencimento a um estilo de vida. Neste sentido, a criança-consumidora configura-se como um sujeito sui generis devido à sua condição de não pertencente ao mundo do trabalho e, conseqüentemente, de posse de renda. Tal paradoxo não constituiu empecilho à sua configuração como consumidor uma vez que, como tal, tornou-se exigente, ávido e extremamente sensível às seduções imanentes da publicidade. Esta mudança significativa acabou por resignificar não só a infância, mas também a configurando como referencial para as demais fases da vida.
Mestre em História
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Elliott, Jane E. "The colonies clothed : a survey of consumer interests in New South Wales and Victoria, 1787-1887 /." Title page, contents and introduction only, 1988. http://web4.library.adelaide.edu.au/theses/09PH/09phe462.pdf.
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Fairweather, Karen. "The historical development of the protection of borrowers in personal credit transactions, 1700-1974." Thesis, University of Exeter, 2016. http://hdl.handle.net/10871/22987.
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This thesis aims to chart and explain the evolution of credit practices and the law’s reaction to them vis-à-vis the protection of borrowers between 1700 and 1974. The cat-and-mouse game played out between the credit industry and the legislature, and the longstanding tension between the credit needs of the commercial community and those of the small private borrower are of central importance. This thesis is primarily historical rather than theoretical; it seeks to describe and explain legal developments over time. But, in order to illuminate this development, the law will be viewed through the lens of a simple analytical framework based on the dichotomy between public law regulation, on the one hand, and the private law of contract, on the other. Viewed through this lens, it should be possible to position the law at any given stage of its development at a particular point on a scale of ‘regulatoriness’. The framework within which these rules were originally developed was, of course, neither intentionally nor self-consciously theoretical, but that is not to say that a theoretical framework lacks utility in legal historical inquiry.
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Wemp, Brian. "The Grands Magasins Dufayel, the working class, and the origins of consumer culture in Paris, 1880-1916." Thesis, McGill University, 2011. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=103494.
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France's transition from an agrarian-aristocratic to an industrial-consumer society accelerated in the late nineteenth century due to important innovations in the retail industry. The department store introduced fixed prices and rapid turnover of goods, making consumption easier and faster. These innovations were then spread to the working class of Paris at the Grands Magasins Dufayel. The store became more than merely a retail destination, however, as it supplied a form of leisure space and consumer entertainment in the working-class area of northern Paris. It also diffused advertising promoting a vision of a future consumer society in which the working class would enjoy greater material wealth and social opportunities, rendering traditional paternalism obsolete. In spite of its prominence in late nineteenth-century Paris, however, the Dufayel department store has been largely dismissed by current historiography which sees the advent of consumer culture as a fundamentally bourgeois phenomenon. But by considering the Dufayel experiment on its own terms rather than as an imitation of bourgeois consumer culture we gain new insights on several aspects of late nineteenth-century consumer culture. We learn that in many ways the bourgeoisie was ambivalent with respect to the emergence of consumer culture, seeking whenever possible products or advertisements that hid their mass-produced origin. In this light the department store itself, far from being a tool for the dissemination of bourgeois values, was often a threat to those values, and its elaborate advertising was needed to distract the bourgeois shopper from this fact. Bourgeois ambivalence about consumer culture was expressed in the outbreak of food-adulteration anxiety in the late nineteenth-century press, when consumer culture was associated with the decline in quality and, more importantly, the loss of authenticity in French food. Finally we are able to see how one example of consumer technology--the phonograph--triumphed in turn-of-the-century Paris because promoters were able to exploit class divisions in order to shape the public into a common consumer market.La transformation de la France d'une nation agraire et aristocratique à une société de consommation industrielle s'est accélérée en fin du XIXe siècle en raison d'importantes innovations dans le secteur commercial. Le grand magasin a introduit les prix fixes et les taux de rotation rapide des marchandises, ce qui a rendu la consommation plus facile et plus rapide. Ces innovations ont ensuite été étendues à la classe ouvrière de Paris aux Grands Magasins Dufayel. Le magasin est devenu plus qu'une simple destination de détail en fournissant de l'espace de loisir et de divertissement dans les quartiers populaires du nord de Paris. Il a également diffusé la publicité proposant une vision de la société de consommation future dans laquelle la classe ouvrière bénéficierait d'une nouvelle richesse matérielle ainsi que des opportunités sociales, rendant obsolète le paternalisme traditionnel. En dépit de son importance à la fin du XIXe siècle, Dufayel a été largement ignoré par l'historiographie actuelle qui voit la culture de la consommation comme un phénomène fondamentalement bourgeois. Mais en considérant l'expérience Dufayel selon ses propres termes, plutôt que comme une imitation de la culture bourgeoise, nous pouvons acquérir de nouvelles connaissances sur plusieurs aspects de la culture de consommation à la fin du XIXe siècle. Nous apprenons que de nombreuses façons la bourgeoisie était ambivalente à l'égard de la culture de consommation, recherchant les produits ou les publicités qui déguisait leur origine industrielle. Dans cette perspective le grand magasin lui-même, loin d'être un outil pour la diffusion des valeurs bourgeoises, a souvent menacé ces valeurs; sa publicité était un moyen de détourner l'acheteur bourgeois de ce fait. Cette ambivalence a été exprimée dans la presse du XIXe siècle sous la forme de l'anxiété à propos du frelatage alimentaire quand la culture de consommation a été associée à une baisse de qualité et à la perte de l'authenticité de la cuisine française. Enfin nous pouvons voir comment une technologie de consommation - le phonographe - a triomphé à Paris quand les promoteurs ont réussi à exploiter les préjugés de classe afin de créer un marché de consommation commun.
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Gray, Melissa Faith. "Accounting for Political Virtue: Consumer Choice and the Non-Consumption Movement in Revolutionary New York City." W&M ScholarWorks, 2008. https://scholarworks.wm.edu/etd/1539626560.
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Wong, Chi-man Lorraine, and 黃芷敏. "Cultural fever, consumer society and pre-orientalism China in eighteenth-century England." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31227946.
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Nosal, Janice A. ""Improvement the order of the age"| Historic advertising, consumer choice, and identity in 19th century Roxbury, Massachusetts." Thesis, University of Massachusetts Boston, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10160223.
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During the mid-to-late 19th century, Roxbury, Massachusetts experienced a dramatic change from a rural farming area to a vibrant, working-class, and predominantly-immigrant urban community. This new demographic bloomed during America’s industrial age, a time in which hundreds of new mass-produced goods flooded consumer markets. This thesis explores the relationship between working-class consumption patterns and historic advertising in 19th-century Roxbury, Massachusetts. It assesses the significance of advertising within households and the community by comparing advertisements from the Roxbury Gazette and South End Advertiser with archaeological material from the Tremont Street and Elmwood Court Housing sites, excavated in the late 1970s, to determine the degree of correlation between the two sources. Separately, the archaeological and advertising materials highlight different facets of daily life for the residents of this neighborhood. When combined, however, these two distinct data sets provide a more holistic snapshot of household life and consumer choice. Specifically, I examine the relationship between advertisers and consumers and how tangible goods served as a medium of communication for values, social expectations, and individual and group identities.
Ultimately, this study found that there is little direct overlap between the material record from the Southwest Corridor excavations and the historic Roxbury Gazette advertisements. The most prevalent types of advertisements from an 1861-1898 Roxbury Gazette sample largely did not overlap with the highest artifact type concentrations from the Southwest Corridor excavations. This disconnect may be the result of internal factors, including lack of purchases or extended use lives for certain objects. External factors for disconnect include archaeological deposition patterns, as well as the ways in which the archaeological and advertising data is categorized for analysis. Most importantly, this study emphasizes that the lives of Tremont Street and Elmwood Court’s residents cannot be neatly summed up by the materials they discarded. Only through the consideration of material culture, documentary resources, and other historic information can we begin to understand the experiences these individuals endured.
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Whisler, Timothy R. "Niche products in the British motor industry : a history of MG and Triumph sports cars, 1945-81." Thesis, University of London, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.281808.
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Williams, Carol Thomas. "Paradigm shift in African American funeral customs looking through the lens of oral history and consumer culture /." Click here to access dissertation, 2008. http://www.georgiasouthern.edu/etd/archive/fall2008/carol_t_williams/Williams_Carol_T_200808_Edd.pdf.
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Thesis (Ed.D.)--Georgia Southern University, 2008."A dissertation submitted to the Graduate Faculty of Georgia Southern University in partial fulfillment of the requirements for the degree Doctor of Education." Directed by John Weaver. ETD. Includes bibliographical references (p. 208-218) and appendices.
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Tannenbaum, Seth S. "Ballparks as America: The Fan Experience at Major League Baseball Parks in the Twentieth Century." Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/565542.
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HistoryPh.D.
This dissertation is a history of the change in form and location of ballparks that explains why that change happened, when it did, and what this tells us about broader society, about hopes and fears, and about tastes and prejudices. It uses case studies of five important and trend-setting ballparks to understand what it meant to go to a major league game in the twentieth century. I examine the Polo Grounds and Yankee Stadium in the first half of the twentieth century, what I call the classic ballpark era, Dodger Stadium and the Astrodome from the 1950s through the 1980s, what I call the multi-use ballpark era, and Camden Yards in the retro-chic ballpark era—the 1990s and beyond. I treat baseball as a reflection of larger American culture that sometimes also shaped that culture. I argue that baseball games were a purportedly inclusive space that was actually exclusive and divided, but that the exclusion and division was masked by rhetoric about the game and the relative lack of explicit policies barring anyone. Instead, owners built a system that was economically and socially stratified and increasingly physically removed from lower-class and non-white city residents. Ballparks’ tiers allowed owners to give wealthier fans the option of sitting in the seats closest to home plate where they would not have to interact with poorer fans who owners pushed to the cheaper seats further from the action. That masked exclusion gave middle- and upper-class fans a space that was comfortable and safe because it was anything but truly accessible to all Americans. I also argue that owners had to change the image of the ballpark and tinker with the exclusion there as fans’ tastes and their visions of what a city should look and feel like changed.
Temple University--Theses
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Zamora, Jorge. "Understanding market demand for agricultural products through consumer research : the coffee example." Thesis, University of Greenwich, 1985. http://gala.gre.ac.uk/8711/.
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A theoretical model of coffee consumption in the U.K. is proposed, which is estimated and used to examine the influence of habit formation and advertising in the period 1957-80. This work challenges both the assumption of symmetrical consumer response and the statistical source for measuring coffee consumption. The model allows for asymmetrical consumer reactions. Explanatory variables are: price of coffee and of tea, income, advertising and the strength of the coffee drinking habit. This work is original in terms of interpreting and quantifying product field advertising and habit formation; and for allowing a minimal threshold level of predictors. Mistakes, repeated printing errors and unpublished changes in definitions were found in the statistics of domestic coffee supplies 0 Household coffee purchases estimated by the National Food Survey (N.F.S.) are consistently over-reported. Causes investigated provide grounds for correcting estimates by pooling N.F.S. with Family Expenditure Survey; the result is consistent with adjusted supplies. Advertising effect on demand is separated into two aspects. The first action increases sales by attracting new buyers, while protecting consumers from competitors' propaganda. The second action increases sales to habitual customers, while manufacturers are competing through advertising for a larger brand share. The transmission medium is a factor in both effects. The strength of the habit shifts market demand function. A routine way of thinking prevails under stationary conditions; yet shifts in the function occur in a non-stationary situation which initiates the problem-solving way of thinking. In the model, addiction can be either absolute or relative to changes in other factors. All the evidence supports the general model proposed, which shows that a non-symmetrical functional effect prevails and demonstrates the existence of an adjustment period. Irrefutably, coffee consumption depends on former consumption levels, coffee price, price-ratio tea to coffee, income and advertising.
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Almenara, Carlos A., Annie Aimé, and Christophe Maïano. "Vinegar and weight loss in women of eighteenth-century France: a lesson from the past." SAGE Publications Ltd, 2020. http://hdl.handle.net/10757/651728.
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This short note reports the eighteenth-century account of Mademoiselle Lapaneterie, a French woman who started drinking vinegar to lose weight and died one month later. The case, which was first published by Pierre Desault in 1733, has not yet been reported by present-day behavioural scholars. Similar reports about cases in 1776 are also presented, confirming that some women were using vinegar for weight loss. Those cases can be conceived as a lesson from the past for contemporary policies against the deceptive marketing of potentially hazardous weight-loss products.Revisión por pares
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Levy, Sidney Jay. "Sidney J. Levy: an autobiography." EMERALD GROUP PUBLISHING LTD, 2017. http://hdl.handle.net/10150/625960.
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Purpose - This autobiography sums up the life story of one of the contributors to the history of inquiry and instruction in the field of marketing, with special attention to the historical developments that have influenced the study of consumer behavior and the concept of branding. Design/methodology/approach - This paper is an autobiographical essay, a personal history. Findings - The reminiscence illustrates the way life experiences evolve, showing the interaction among personal growth, education, career choices and work experience that led to Professor Levy's contributions to the field of marketing education and its research literature. Originality/value - The paper describes a unique life, and an unusual explication of the personal life sources of influential ideas. It is novel in its large perspective and integrative narrative, and the unusual exposure of its various conceptual issues and links. It should be of interest to marketing historians, managers and scholars of marketing education.
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Goodman, Robert Bryan. "Computers for the Masses: The American Socio-technological Change of the 1970’s and 1980’s." DigitalCommons@CalPoly, 2009. https://digitalcommons.calpoly.edu/theses/118.
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This thesis developed out of my personal curiosity on the subject of high-technological development. Specifically, high-technology’s shift from primarily a military tool to a consumer product raised several questions to answer since first taking an interest in the subject. My lifestyle, like many other Americans in my generation, incorporates computers, cell-phones, and video game consoles as not only an innovative tool, but a standard and necessary mode of production. In our contemporary society, technology is obtainable everywhere. As an entertaining tool in the form of video games to a productivity tool in our workplaces, most individuals have assimilated consumer electronics. Yet this essay seeks to look at the beginning of these changes in the late 1970’s and 1980’s. Particularly, how did an American society that based itself around industrial mechanisms suddenly become so enthralled by consumer electronics, which a decade before were used for missile guidance and complex mathematical calculations? How did these devices, which were initially proposed as an industrial and political efficiency tool, suddenly become a labeled consumer luxury good? The answer to these questions surprisingly developed into a more complex socioeconomic analysis of 1970’s and 1980’s behaviors that utilized a Marxist interpretation of the relationship between technology and the human experience. This topic incorporates terms and theories from a variety of academic subjects. While this essay is formed around a historical narrative and argument, much of the evidence is acquired from economical, sociological, and psychological resources. As a result, I hope readers of this essay will find it as enlightening and enjoyable as my own personal journey within the subject.
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Friberg, Katarina. "The workings of co-operation : A comparative study of consumer co-operative organisation in Britain and Sweden, 1860-1970." Doctoral thesis, Växjö universitet, Institutionen för humaniora, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-432.
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This thesis explores the workings of co-operation. It proceeds by way of a two-case comparative study, where the units of comparison are local consumer co-operatives: the Newcastle upon Tyne Co-operative Society Ltd., situated in the north-east of England, and Konsumentföreningen Solidar in Malmö, in the south-west of Sweden. We get to follow the two societies through minutes from member meetings, and from several other data sources, from their dates of birth to 1970. This material is utilised for cross-case and within-case comparisons as we follow the interaction between the societies and their environments, between organisational structure and decision-making, and between different factions within the societies. The primary purpose is to charter, understand, and explain the complexities brought out by the empirical inquiry. But in doing so, we also discern more general underlying principles for variations in the workings of co-operation. While this makes the thesis into an exploratory endeavour, it also contains an attempt to map the historiography of co-operation in Britain and Sweden: themes and research questions are construed so as to make a contribution to both literatures. One such contribution is the description and analysis of two separate organisational logics, of their dynamics, conditions, effects, and development over time.
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Shintani, Kiyoshi. "Cooking up modernity : culinary reformers and the making of consumer culture, 1876-1916 /." Thesis, Connect to title online (Scholars' Bank) Connect to title online (ProQuest), 2008. http://hdl.handle.net/1794/9493.
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Hetel, Ioana Laura. "Selves and Shelves. Consumer Society and National Identity in France." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1211959481.
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Toplis, Alison. "The non-elite consumer and 'wearing apparel' in Herefordshire and Worcestershire, 1800-1850." Thesis, University of Wolverhampton, 2008. http://hdl.handle.net/2436/41780.
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The routine consumption patterns of ordinary consumers in the first half of the nineteenth century, particularly those in the provinces, have been neglected. This thesis sheds light on this area by investigating one particular commodity, clothing. To undertake this, a range of archival sources, visual evidence and surviving dress relating to the counties of Herefordshire and Worcestershire have been examined. The data has enabled an analysis of the consumption of clothing in different locations within the two counties, including county towns, industrial regions and villages, to be carried out. The results have highlighted the many different methods of clothing supply available to the non-elite consumer, which included shop retailing, itinerant selling, illicit networks and clothing distributed via the Poor Law and charity. The thesis demonstrates firstly that the non-elite consumer could obtain clothing from a variety of outlets, using different acquisition methods. Secondly, it shows that this clothing varied in both style and the way it was manufactured, often depending on the supply network utilised. The thesis questions assumptions about the availability of ready-made clothing, the nature of retailing clothing in rural areas, the decline of hawking and peddling, the non-elite use of clothing shops and non-elite consumers’ relationship with fashion. It emphasizes that non-elite consumers had a complex relationship with their clothing, influenced in part by personal preference, gender, economic circumstances and stage in the life-cycle. This thesis shows the multifarious ways non-elite, provincial consumers acquired and wore their clothing.
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Gannon, Trina C. "An Investigation into Cultural Influences on Consumer Behavior with regards to Propaganda Textiles during World War II." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339446353.
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Bian, Xuemei. "An examination of factors influencing the formation of the consideration set and consumer purchase intention in the context of non-deceptive counterfeiting." Thesis, University of Glasgow, 2006. http://theses.gla.ac.uk/1141/.
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Consumers’ perceptions towards counterfeits as well as the effect of consumers’ perceptions on consumer purchase behaviour remain unclear. On the other hand, the study of determinants of the consideration set has recently become attractive to researchers due to its importance in relation to the study of consumer choice processes. Nevertheless, few researchers have examined the influence of consumer perceptions of branded products on the formation of the consideration set. This thesis attempts an investigation of the determinants of the two crucial stages – consideration set and purchase intention – of the consumer choice process in the context of non-deceptive counterfeiting. The research adopted a combination of qualitative (focus group) and quantitative research (individual interview survey) and provides a detailed examination of consumers’ perceptions of both the counterfeit and original branded products studied, as well as their explanatory power on the selected consumer choice processes. This research suggests that there are certain differences in the kinds of determinants of the same stage of the consumer choice process across different versions of a brand. There also exist some differences in the kinds and numbers of determinants of the consideration set and the purchase intention towards one brand. Nevertheless, the band personality appears to be significant across all regression models. Generally, it plays the dominant role in the formation of the consideration set and consumer purchase intention. Consumers are more likely to evaluate more criteria in the process of consideration than at the purchase intention stage. This research enriches the branding theory, suggests a more sophisticated use of Aaker’s (1997) brand personality scale, and develops a new measurement scale for use in the study of multiple brands.
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Lewén, Aurora. "Det var en lyckad semester! : Semesterfirande svenskars preferenser år 1938-1959." Licentiate thesis, Stockholms universitet, Ekonomisk-historiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-63735.
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This licentiate thesis analyzes preferences among Swedish vacationers during the period of 1938-1959. The aim of the thesis is to closely examine these preferences in order to contribute to a more fully developed understanding of holiday-related consumption during the period. The thesis provides an in-depth analysis of the contents of the preferences and also analyzes the kind of consumption related to those preferences. The material on which this thesis is based consists of written recollections gathered from informants who, in response to a list of questions, described their own, past holiday experiences. An important overall result is that holidaymakers desired change. Informants sought contrast to their everyday lives. The strong desire for change had an impact on all areas of holidaymaking. Informants believed that the best way to relax was through a complete break from their ordinary lives. They appreciated meeting new people, being in new places and seeing different natural surroundings than what they encountered on a daily basis. All this meant that they needed to go away. Consequently, travelling was highly appreciated by the informants. The strong desire for change and the different expressions this took has not been fully understood before, nor has it been known that travelling was of such importance already at this time. That change and travel were such important aspects of holiday life provided strong incentives for consumption. A journey often required several modes of consumption, not only those that were directly travel-related. Travelling promoted consumption in a dynamic manner.Licentiatuppsatsen gäller semesterfirande svenskars preferenser år 1938-1959. Uppsatsens syfte är att närmare undersöka preferenserna för att på så sätt bidra till en mer ingående förståelse av periodens semesterrelaterade konsumtion. En fördjupad analys görs av preferensernas innehåll. Dessutom analyseras vilken typ av konsumtion som kan knytas till preferenserna. Som material används nedskrivet minnesmaterial där informanter, även kallade meddelare, som svar på en frågelista redogör för egna, tidigare semestrar. Ett viktigt övergripande resultat är att semesterfirarna önskade omväxling. Det starka önskemålet om omväxling slog igenom på semesterns alla områden. Meddelarna ville ha kontrast till sina vardagliga liv. De menade vidare att de bäst fick vila genom att helt koppla av från sin vanliga vardag. De uppskattade att göra nya bekantskaper, att vistas på nya platser och i annan natur än den de såg till vardags. Allt detta innebar att de behövde åka iväg under semestern. Att resa var också mycket uppskattat bland informanterna. Det starka önskemålet om omväxling och de uttryck detta tog sig har inte varit känt tidigare, inte heller att uppskattningen av att resa var så stark redan vid den här tiden. Att omväxling och resa uppfattades som så viktiga i semesterlivet gav dessutom starka incitament till konsumtion. En resa krävde oftast flera slag av konsumtion. Resandet uppmuntrade dessutom till andra former av konsumtion än de direkt reserelaterade. Det är tydligt att det fanns en konsumtionsfrämjande dynamik i resandet.
Konsumtion och livsstilar i Sverige 1900-1965
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Cabeza, De Baca Tomás. "A Journey through Time and Space: Examining the Influence of Contextual Factors on the Ontogeny of Human Life History Strategies." Diss., The University of Arizona, 2014. http://hdl.handle.net/10150/315867.
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Researchers must consider the role of context when examining the behavior and characteristics of an individual. An individual must alter development, characteristics, and behavior, to adequately meet the challenges presented within their ecology. The following dissertation presents three manuscripts that examine individual differences while considering the role ecological (spatial) and developmental (temporal) context plays on the individual. Each paper utilizes Life History Theory to examine and to integrate the study findings into a cohesive framework. Life history theory is an evolutionary-developmental theory that focuses on how allocation of bioenergetic and material resources to different developmental facets will have long-term implications for behavior, traits, and health. Each paper collectively highlights key contextual factors throughout the lifespan and seeks to understand how life history strategies emerge. Study I examined the role mother's behavior had on the development of the child unpredictability schema (i.e., worldview where children view their environment and others as unreliable). The study included 65 children and their mothers. Results revealed that child unpredictability schema was predicted by mother's mating and parental effort. A quadratic effect was also found, whereby child unpredictability schema became constant at lower levels of parental effort. Study II utilized retrospective reports of childhood parental effort from extended kin family, positive emotional environment, and traditional social values from a sample of 200 Mexican and Costa Rican college students. High levels of childcare assistance from patrilineal and matrilineal kin were associated with more positive family environment, and the association was partially mediated between kin care and slow life history. Positive associations were also found between matrilineal kin childcare and traditional Latin social values. Study III utilized a nationally-representative, all-female sample to test whether higher reproductive effort increases physical/mental deterioration in women. Results reveal that reproductive effort and illness were mediated by both antioxidant defenses and inflammation. The results of the three studies broadly support hypotheses generated from Life History Theory. Contextual factors during key developmental stages have an impact on how an individual will allocate time and bioenergetic resources - thus contributing to specific behavioral life history strategies.
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Freear, Josephine. "Marks and Spencer and the social history of food c. 1950-1980, with particular reference to the relationship between consumer behaviour and retailing strategies." Thesis, University of Leeds, 2015. http://etheses.whiterose.ac.uk/10498/.
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This thesis uses a detailed study of the relationship between the retailing strategies of Marks and Spencer and consumer behaviour to examine wider changes in the history of food retail and consumption in Britain between 1950 and 1980. Using material from the Marks and Spencer company archive, it situates these traditional business history sources alongside primary material from a wide range of social, cultural and political and multi-disciplinary scholarship in order to contextualise the company’s experiences as a food retailer. The first half of the thesis explores the complexities of this relationship and investigates the ways in which the histories of consumption, retail and supply interacted during the twentieth century. The second half then uses this retailer-customer interface to identify patterns, trends and areas of change and continuity in consumer behaviour through the lens of Marks and Spencer’s retail strategies. This includes the development of the company’s hygienic food retail practices in the 1940s and its creation of the chilled ready meals sector in 1979. It finds that Marks and Spencer’s focus on the progressive dimensions of advances food technology allowed the company to redefine its relationship with its customers while building on its cultural role as a ‘national institution’. This technological emphasis then permeated the company’s product range through a series of innovations, first through a focus on hygiene, then by the diversification of its product range and finally through the packaged ready meal. Ultimately, it argues that Marks and Spencer was able to create a new relationship with food consumers and develop retail strategies which allowed the company to navigate and, to a certain extent, actively shape consumer preferences over this thirty year period.
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Patrick, Steven Edward. ""I Would Not Begrudge to Give a Few Pounds More": Elite Consumer Choices in the Chesapeake, 1720-1785 The Calvert House Ceramic Assemblage." W&M ScholarWorks, 1990. https://scholarworks.wm.edu/etd/1539625573.
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Tilley, Elizabeth Heidi. "Bridging the Gap: Fertility Timing in the United States, Theoretical Vantage Points, Effective Public Policy, and Prevention Design." Diss., The University of Arizona, 2012. http://hdl.handle.net/10150/265612.
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The United States has one of the highest teen pregnancy rates among developed countries and ranks third overall in rates of teen pregnancy out of thirty countries in the Organization for Economic Cooperative Development, OECD (UNICEF, 2007). However, as a country we are spending an enormous amount of money on teen pregnancy prevention programs. For example, the Office of Adolescent Health has implemented grant funding opportunities for teen pregnancy prevention programs and provides approximately $105 million to states to design these programs. These programs include personal responsibility education and abstinence only education (http://www.hhs.gov/ash/oah/oah-initiatives/tpp). If we are spending this much on these programs, why do we still have one of the highest teen pregnancy rates among developed countries? Based on what we have learned from current prevention efforts, the goal of this dissertation is two-fold, to introduce alternative theoretical approaches for prevention design and test determinants and protective factors of sexual risk-taking in adolescence. To obtain these goals, this dissertation was written using the three paper option that contains a theoretical paper and two empirical papers that test hypotheses of determinants of sexual risk-taking in adolescence and possible factors that protect youth from engaging in sexual risk-taking, such as school-wide communication and sexual education. The theoretical paper introduces alternative theoretical approaches to not only target individual behavior that may be risky, but also target the contextual constraints in which teens are operating. The empirical papers analyze possible determinants and protective factors for sexual risk-taking in youth.
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Alcorn, Aaron L. "Modeling Behavior: Boyhood, Engineering, and the Model Airplane in American Culture." Case Western Reserve University School of Graduate Studies / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=case1220640446.
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Zigante, Valentina. "Consumer choice, competition and privatisation in European health and long-term care systems : subjective well-being effects and equity implications." Thesis, London School of Economics and Political Science (University of London), 2013. http://etheses.lse.ac.uk/850/.
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Consumer choice has become a key reform trend in the provision of public services in Western European welfare states. Research on the welfare effects of choice reforms – including greater provider choice for the individual and competition between providers – has largely focused on economic evaluations of the extrinsic (outcome) effects of choice, thereby leaving its intrinsic, or procedural, value unexplored. The overarching objective of this thesis is to investigate the welfare effects of choice in the provision of health and long-term care (LTC) and their implications for equity. The thesis utilises the subjective well-being approach – incorporating both procedural and outcome utility from choice – to measure welfare effects based on quantitative analysis of survey data. Welfare effects and equity implications are examined in relation to: competition in health care in the English National Health System (NHS); choice of care package in the German long-term care system; and individual preferences and views of choice as a priority in the provision of health care in three NHS countries. The thesis argues that both service characteristics – extent of competition, information availability, technical complexity – and individual capabilities – ability to process information, capacity to manage transaction costs, availability of private support – influence the benefits that individuals derive from choice. Results suggest that choice policies have an overall positive welfare effect in both health and long-term care. However, while direct evidence of outcome improvements is found, the empirical analysis only finds indirect evidence of procedural utility. Middle class characteristics, primarily income and education, are found to have a positive influence on the benefits of choice, amounting to evidence of inequitable facets of choice policies. The middle class further exhibits preferences for choice over and above other characteristics of health care systems. Overall, this thesis advocates a holistic approach to the analysis of choice, incorporating its procedural value and paying particular attention to the equity implications of the choice situation, information processing and differences in available options as well as preferences for choice.
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Burton, Zachary T. "Servants to the Lender: The History of Faith-Based Business in Four Case Studies." Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1499366069449044.
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Wight, Philip A. "From Citizens to Consumers: The Countercultural Roots of Green Consumerism." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1368030088.
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Whang, Mikyoung. "Nelly Don’s 1916 pink gingham apron frock: an illustration of the middle-class American housewife’s shifting role from producer to consumer." Diss., Kansas State University, 2011. http://hdl.handle.net/2097/8621.
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Doctor of PhilosophyDepartment of Apparel, Textiles, and Interior Design
Sherry Haar
Nell Donnelly created a stylish, practical, affordable pink gingham apron frock in 1916, selling out her first order of 216 dresses the first morning at $1 apiece at Peck’s Dry Goods Company in Kansas City. This study investigates the forces behind the success of her dress, and finds that during the early 20th century, woman’s role became modernized, shifting from that of producer to consumer, and that clothing—in particular, the housedress—was a visible reflection of this shift. Specific attributes contributed to the success of the apron frock in design and social perspective. First, her housedress incorporated current design elements including kimono sleeves, empire waistline, waist yoke, asymmetrical front closure, and ruffle trimmings sensibly. Socially, mass advertising and mass media articles promoted fashion consciousness in women to look as pretty as those in the ad or article. As a result, integrating trendy design elements into an affordable housedress along with the growing demand for a stylish, yet practical housedress guaranteed the success of Nelly Don’s pink gingham apron frock. As such, the availability and value of the apron frock provide a vivid illustration of woman’s shifting role: its popularity as an alternative to old-fashioned Mother Hubbard housedresses demonstrates both women’s new consumer awareness as well as their growing involvement in the public sphere.
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Bagatur, Sine. "Engendering Consumption: Commodification Of Women Through Print Media With Specific Reference To The Turkish Case." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/12609131/index.pdf.
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This thesis aims to investigate women’
s double-way relation to consumption, as both consumers and commodities. The major goal of the study is to examine the historical construction of women as pimary consuming class and how this relationship of women to consumption has evolved through time. Moreover, it is claimed that display of women as visual objects of male gaze in visual iconography, ideologies of beauty and body politics on women&
#8217
s appearances resulted in commodification of women in the modern consumer culture. Additionally, a brief analysis of Turkish print advertisements for the period 1930-1970 is attempted with a view to demonstrating how Turkish middle-class women have been incorporated into newly emerging consumer culture and how this integration process has been perceived by advertisers.
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Pucci, Alicia Meredith. "Consuming Surrealism in Modern Mexican Advertising: Remedios Varo's Pharmaceutical Illustrations for Casa Bayer, S.A." Master's thesis, Temple University Libraries, 2018. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/516897.
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Art HistoryM.A.
My thesis investigates an interdisciplinary narrative of the transatlantic migration of Surrealism to Mexico during the 1940s. I focus on the ways exiled European Surrealists approached notions of Mexican material culture in a hybrid society where local traditions coexisted with a global modernity. Looking to popular and print culture outlets, I concentrate on how Mexican material culture was perceived, promoted, and marketed through a Surrealist lens. Specifically, I consider the collaboration of the German pharmaceutical company Casa Bayer, S.A. and exiled Spanish-born Surrealist Remedios Varo, who produced a series of medical advertisements during her first decade in Mexico City from 1943 to 1949. Through an examination of Varo’s work, my thesis explores the changing boundaries of fine and commercial art that resulted from the efforts of artists who participated in modern mass culture and consumerism. I investigate the significance of her Surrealist advertisements for Casa Bayer as a material culture bound on one side with fine art and the other side with the development of Mexican advertising. This case study supports my argument that Surrealism, as a transnational aesthetic, was one alternative way of demonstrating the new cultural meanings of advertising in an ambiguous, modern Mexican society. Examining Varo’s illustrations in light of the movement of western Europeans to Mexico and the country’s commitment to modern progress explains why the artist negotiated her past avant-garde sensibilities with her Mexican present.
Temple University--Theses
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Funke, Michael. "Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971." Doctoral thesis, Uppsala universitet, Ekonomisk-historiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260201.
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This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed.
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Thorström, Tony. "Aux frontières de l’anthropocentrisme : la présence animale dans les romans de Michel Houellebecq." Licentiate thesis, Uppsala universitet, Institutionen för moderna språk, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-283482.
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This dissertation sets out to explore the animal presence in the novels of contemporary French writer Michel Houellebecq. Focusing on this often overlooked aspect in the growing number of publications dedicated to Houellebecq’s literary production, this study argues that the presence of animals is central to understanding how his novels are structured around borders between not only animals and humans but also between humans themselves. By pitting animals against humans the novels simultaneously show how these borders are created within the narratives only to be repeatedly broken down and/or transgressed. Whereas in previous research a posthumanvision in Houellebecq’s works has been largely attributed to the theme of a technological surpassing of the human, this study advances the idea that animals constitute an inherent part of Houellebecq’s questioning of an anthropocentric worldview. The first chapter of the thesis, which lays the foundation for the study, explores how descriptions structure two major ways in which animals are present: either as a backdrop setting where the characters, while trying to maintain the border between themselves and animals, are transformed into observers of animals in their natural habitat, or as metaphors used to describe appearances and seemingly unwanted personality traits of some of the characters. The second chapter expands on the idea of a frontier between animals and humans but contrary to the previous chapter it studies the porosity of these borders by showing how humans and animals are depicted and narrated in similar ways. Drawing on the theories of Giorgio Agamben, Dominique Lestel and Tristan Garcia the study concludes by proposing to read Houellebecq’s novels both as a form of life stories relating a common history between animals and humans and as an attempt to highlight the untenable project of maintaining an anthropocentric worldview.
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Dickens, John. "Value: An Examination of Its Key Dimensions and Elements through the Lens of Service-Dominant Logic and Beyond." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248390/.
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his dissertation advocates that value and its creation are often misunderstood concepts since both lack robust comprehensive conceptual foundations from which to advance rigorous theoretical development and analysis. Furthermore, this dissertation characterized value as the subjective assessment of the total worth of benefits received for the price paid or costs, i.e. money, time, energy, etc. The purpose of this dissertation was to conduct a holistic examination of value through the lens of service-dominant logic (S-D) and several historical economic periods of thought.
I conducted a comprehensive S-D literature review in conjunction with a conceptual Boardman Soft Systems Methodology to develop a systemigram that captured the most critical S-D concepts and interrelationships to clarify its purpose and future research opportunities. During this process, value was recategorized and simplified into five primary dimensions, i.e. nature, perspectives, measures, storage, and creation. I employed Maslow's hierarchy of needs theory to illustrate that value at the lowest level of abstraction is the efficient satisfaction of human needs. I also investigated value creation and introduced a comprehensive value creation conceptual framework. Value creation is seen as a continuum of activity of key processes, i.e. value co-production, value in exchange, and value co-creation, and key procedural elements, i.e. actors, resource integration, ecosystems, services exchange, institutions and institutional arrangements as essentials to value creation. In addition, this dissertation also presented a Leyden value concept to the S-D lexicon. This concept complements use-value to capture associate upstream co-production activities and efforts as stored potential value.
This dissertation then employed this conceptual framework to perform two survey based empirical studies. The first tested Lusch et al. (2007) value-co-production framework and incorporated other constructs such as transaction cost, satisfaction, and future purchase intent into a single testable model. This study leveraged covariance based structural equation modeling with 477 respondents to simultaneously test the proposed model and advance Self Determination Theory and Transaction Cost Economics within the realm of value creation and S-D Logic. This research found that most of Lusch et al. (2007) hypotheses were supported and found statistical support for the inclusion of transaction cost as a construct that influences value-co-production. In addition, this study illustrated that value-co-production has a positive statistical association with satisfaction and its impact on consumer future purchase intent. Managerial, this study highlighted those customer characteristics and behaviors necessary to maximize value generation during co-production opportunities.
Finally, this dissertation empirically investigated the importance of benefits and equivalent cost reductions to entice consumer purchase intention across two different products and services scenarios. In total, this research gathered over 2,500 observations through a series of eight between subject survey experiments. This research found that consumers choose benefits such as warranty enhancements for new vehicle purchases and complementary desserts for dining experiences to enhance purchase intention. In addition, this research often revealed that consumers significantly decrease purchase intention when offered small value enhancements, i.e. 1% price reductions. This research also discovered that narcissism is negatively associated with those consumers who chose a donation to social causes. Finally, enhanced value offerings for expensive vacations, either through benefit enhancements or cost reductions, fail to significantly impact consumer purchase intention. The results of this research advance rational choice theory into the realm of value creation and S-D. Managerially, this research found that benefits, whether singular or offered as a menu, are powerful tools for retailers to employ to enhance consumer purchase intention.
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Busse, Michele Conrady. "Got Silk?: Buying, Selling, and Advertising British Luxury Imports During the Stamp Act Crisis." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc3993/.
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Despite the amount of scholarship on the Stamp Act Crisis, no study has used advertisements as a main source. This study attempts to show that a valuable, objective source has been overlooked, through the quantitative analysis of 5,810 advertisements before, during and after the Stamp Act Crisis from five port cities: Boston, Charleston, Philadelphia, New York, and Portsmouth. The findings reveal the colonists' strong connection to imported British luxury goods, and a lack of interest in American-made goods, especially before and after the boycott. Advertisements also demonstrate that the decision of many merchants to place the needs and expectations of their community before their own personal gain offered a rare economic opportunity for others. The colonists' devotion to imports tested the strength of the boycott, especially among Boston merchants, who continued to advertise imported goods a good deal more than any other city. This lack of dedication to the boycott on the part of the Boston merchants shows disunity among the colonies, at a time when many argue was the first instance of colonial nationalism. Capitalism challenged and undermined a commitment to communal sentiments such as nationalism. Moreover, if Americans did share a sense of nationhood during the Stamp Act Crisis, it cannot be gauged by a rejection of "Englishness."
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Coleman, Mildred H. (milliecoleman@comcast net). "Recovering Frances Virginia and the Frances Virginia Tea Room: Transition Era Activism at the Intersections of Womanism, Feminism, and Home Economics, 1920-1962." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/wsi_theses/29.
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ABSTRACT This work answers the question “Who was Frances Virginia?” by recovering the story of an Atlanta entrepreneur, Frances Virginia Wikle Whitaker, and her tea room foodservice business. It acknowledges “Frances Virginia,” as the public knew her; and focuses on her career as demonstrative of an under‐theorized form of women’s activism. Her education and proclivity in the once all‐female domain of home economics have important characteristics that are under‐ represented, and often misinterpreted, in today’s discourse. I use a womanist theoretical lens within a historical frame to examine her story as a home economist during the tea room movement of the U. S. feminist movement’s Transition Era, 1920s‐1960s. Together, these elements illuminate the significance of Frances Virginia and her particular form of activism.
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Hitch, Neal V. "Between city and suburb the near urban neighborhood, technology, and the commodification of the American house, 1914-1934 /." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1127144350.
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Thesis (Ph. D.)--Ohio State University, 2005.Title from first page of PDF file. Document formatted into pages; contains xvi, 356 p.; also includes graphics (some col.). Includes bibliographical references (p. 328-356). Available online via OhioLINK's ETD Center
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Justo, Carmen Silvia Porto Brunialti. "Psicologia, marketing e experiência elementar: implicações para o desenvolvimento do conceito de consumidor." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/59/59137/tde-15122014-155052/.
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O objetivo principal dessa pesquisa é compreender como teorias da psicologia contribuíram para a formação do conceito de consumidor na atualidade, em especial a proposta da Experiência elementar que se fundamenta em uma concepção de pessoa humana. Trata-se de uma pesquisa de investigação histórica e está inserida no âmbito da história do Marketing, da Psicologia Científica e da Psicologia do Consumidor, no período que compreende o final do século XIX e o século XX. No início do século XX, o Marketing como ciência se estruturou e ganhou espaço no meio acadêmico como disciplina independente da economia, o que possibilitou o surgimento dessa área de estudos e atividade. As condições econômicas e sociais dos Estados Unidos na virada do século XX propiciaram a aproximação das áreas do Marketing e da Psicologia principalmente no ambiente acadêmico e nos laboratórios de pesquisa experimental, através de estudos sobre comportamento, memória, motivação e aprendizagem. A criação da Divisão 23 (Divisão de Psicologia do Consumidor) na APA American Psychology Association, na década de 1960, legitimou os estudos dessa área específica, que derivaram na área de Marketing e nos estudos sobre o Comportamento do Consumidor. O desenvolvimento do Marketing Contemporâneo, a partir do final do século XX, carrega as influências da interface entre essas áreas e sugere a possibilidade de se relacionar o conceito de consumidor mais voltado ao sentido de pessoa, mas sem a fundamentação antropológica e filosófica condizente. Na busca por uma fundamentação que apoiasse essas tendências e ampliasse a discussão sobre o conceito de consumidor no mundo contemporâneo, nos aproximamos da abordagem da Experiência elementar de Luigi Giussani (2009). A escolha dessa abordagem para discussão do conceito de consumidor apoia-se no fato de propor análises sobre a pessoa, cuja profundidade pode proporcionar uma fundamentação mais rigorosa acerca do tema. A conclusão remete à ideia de que no século XXI existe uma possibilidade de se considerar o consumidor como pessoa, e que a abordagem da Experiência elementar pode ser pertinente para discutir essa aproximação a partir das novas tendências do Marketing, que buscam uma perspectiva mais humana para essa atividade.The main objective of this research is to understand how Psychology theories have contributed to the formation of current consumer concept, especially regarding the proposal of Elementary experience, which is founded on a personal conception of the human being. This historical investigation research is inserted within the scope of the history of Marketing, of Scientific Psychology, as well as the Consumer Psychology, in the period encompassing the end of the 19th century and the 20th century. In the beginning of the 20th century, Marketing as a science was structured and gained space in the academic field as an independent discipline, apart from Economics, thus enabling the appearance of this study area and activity. The social and economic conditions of the United States at the turn of the 20th century made the approximation of the areas of Marketing and Psychology possible, mainly in the academic environment and in the laboratories of experimental research, through behavior, memory, motivational and learning researches. The creation of Division 23 (Consumer Psychology Division) in the APA American Psychology Association in the sixties has legitimated the studies on this specific area, which originated the area of Marketing and consumers behavioral studies. The development of modern Marketing, as of the end of the 20th century, carries on the interface influences between those two areas, suggesting the possibility of relating the concept of consumer to the concept of human being, in a more personal sense, but without the proper anthropological and philosophical grounding. The search for a founding basis, which could support those tendencies by enlarging the discussions regarding the consumer concept in todays world, has led us to approach the proposal of the Elementary experience, by Luigi Giussani (2009). The choice of this approach for discussing the consumer concept lies on the fact that establishes the proposition of analyses to be made about the individual, whose depth may supply a more rigorous foundation for this theme. The conclusion emerges from the idea that there is a possibility of considering a consumer as an individual in the 21st century, and that the approach based on these new Marketing tendencies tries to make possible a more humane perspective for this activity.
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Schmid, Neset Tina-Simone. "Environmental imprint of human food consumption : Linköping, Sweden 1870-2000 /." Linköping : Department of Water and Environmental Studies, Linköping University, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-3592.
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