Dissertations / Theses: 'Consumer Market'

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Templeton, William James. "Consumer interests as market segmentation variables." Thesis, London Business School (University of London), 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.312926.

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McLean, Victoria. "Analysing competitive markets through consumer choice : a model for competitive market analysis and related market study." Thesis, Southampton Solent University, 1998. http://ssudl.solent.ac.uk/2448/.

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Competition policy prescriptions have historically been based on beliefs about the most effective and socially acceptable forms of economic organisation. Despite many theoretical developments, there is little agreement between economists over which theoy ensures effective competition in the public interest. This thesis presents a new perspective for analysing competitive markets by making the consumers' interests the prime focus for policy decisions rather than the firms' behaviour. In this approach, consumers determine the level of 'acceptable' competition and identify areas in which competition could be improved, as opposed to policy makers who theoretically determin how to promote 'effective' competition within markets. This view is developed into a new model for Competitive Market Environment Analysis, the validity of which is verified by a quantitative study of the UK Academic and Professional book market. An innovative and quantitative approach to the 'Public Interest Criterion' of competition policy is developed through a statistical gap analysis technique which measures the extent to which consumers' desires/needs are met by their competitive market environment. Within the model, the gap analysis technique uses a 'degree of congruence' as the unifying factor between supply and demand, for which a quantitative measure of zero indicates perfect market equilibrium. Both the model and gap analysis measurement technique are tested on the UK Academic and Professional book market and a particular type of market conduct namely, the Net Book agreement. The analysis shows that consumers of Academic and Professional books have experienced little benefit or detriment from the abrogation of the agreement. Areas for improvement of Academic and Professional book supply are identified and further extensions of this research are proposed. In summary, the thesis offers a new perspective on competition, a new approach to market analysis a new model and methodology for conducting market analysis and a new quantitative measurement technique. The research has significant implications for policy decision, because the focus on consumer welfare within markets, combined with the gap analysis measurement technique, can be used to measure whether forms of market conduct should be viewed as anti-competitive.

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Lin, Chi-Jack. "Racial Discrimination in the Consumer Credit Market." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1276708518.

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Casola, Luca. "Black Markets: Empirical studies into the economic behaviour of the black market consumer." Thesis, University of Canterbury. Psychology, 2007. http://hdl.handle.net/10092/1472.

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Most attempts by governments to reduce black market activity target the supplier rather than the consumer. The current thesis, however, sees reducing the willingness of the consumer to buy such goods as crucial in reducing the market. Over three studies, I examined variables that affected consumers buying from black markets and their perceptions of black markets. Study 1 (80 participants) confirmed the hypothesis that when the need to buy from a black market was for survival it would be considered more acceptable than to save money or to buy luxury goods. Study 1 further showed it was less acceptable to buy from the black market when the victim resulting from the purchase of the good was identified as an individual, rather than an organisation or society. Age and the gender of the consumer were also significant predictors of the rating of acceptability. In Study 2,65 participants completed a series of computer simulated scenarios to measure the price they would pay for different black market goods. Results indicate that the price participants were willing to pay for black market goods varied according to who the victim was (individual, organisation or society) and the participant's age and gender. Finally, in Study 3, 64 participants completed a similar task to Study 2, but some participants were informed about the true cost of black markets. Results confirmed the previous findings as well as indicating that the type of crime committed to procure the good and whether they saw information about the true cost of the markets also affected the price they would be willing to pay. The thesis concludes with suggestions for reducing black market activity.

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Lundgren, Jens. "Market liberalization and market integration : Essays on the Nordic electricity market." Doctoral thesis, Umeå universitet, Nationalekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-61605.

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This thesis consists of four self-contained papers related to the Nordic electricity market. Paper [I] examine how the reform of the Nordic electricity markets has affected competition in the electric power supply market, Nord Pool. The question is if the common power market has been competitive or if electric power generators have had market power during the period 1996 -2004. Moreover, since there was a stepwise evolution from national markets to a multinational power market, we also ask how the degree of market power has evolved during this integration process. The results show that electric power generators have had a small, but statistically significant, degree of market power during the whole period. However, studying the integration effect, i.e. how the market power has been affected by additional countries joining Nord Pool, it show that the degree of market power has been reduced and finally vanished as the market has expanded and more countries joined the collaboration. Paper [II] analyse how the deregulation of the Swedish electricity market has affected the price of electric power and how the change in electric power price, in turn, has affected consumers’ welfare. The result shows that the change in pricing principle of electric power following the deregulation has increased consumer welfare over the period studied (1996-2006), with welfare gains about 100 SEK per customer per year, indicating a three per cent welfare gain for the average customer. Paper [III] study whether (and to what extent) the multinational electricity market integration has affected the price dynamics at the Nordic power exchange. The results shows that a larger electricity market seems to reduce the probability of sudden price jumps, but also that the effect on volatility seem to depend on the characteristics, i.e. production structure, of the integrated markets. In Paper [IV] a two-stage study is conducted to investigate the extent to which shocks in the demand and supply for electricity translate into price jumps, and the extent to which this process is affected by the prevailing market structure. The main findings from the study is that whether demand and supply shocks translate into price jumps largely depends on the prevailing market structure, i.e. on how far the market works from capacity constraints. A notable feature of the empirical analysis is also that the marginal effects from positive demand and negative supply shocks on the jump probabilities are mostly insignificant and of small magnitude.

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Hrakhouskaya, Maryia, and Veronica Königsson. "Consumer perception and decoding of language-mixed advertisements in the Swedish consumer market." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4728.

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The present study focuses on the phenomenon of using foreign language, or a language mix in advertising messages on the Swedish consumer market. The purpose established for the research was to see if the use of English language or an English-Swedish language mix of advertisement message in the Swedish consumer market has an effect on how consumers perceive, and interpret the advertising messages. Twelve different advertisements were chosen, the featured products were of various kinds, most targeting both females and males; such as training/walking shoes and hair products. Contrary to this some advertisements were chosen specifically for female/male consumers, for example women’s/men’s perfume. Furthermore, most of the advertisements were chosen because they could be viewed as appealing for consumers no matter the consumers’ age.

The employed research methodology was qualitative. The empirical data was obtained through in-depth, face to face interviews with 27 respondents. The collected data was then analyzed based on the established theoretical framework; the objective was to see if similarities or differences could be found between the two consumer groups of native Swedish consumers and immigrant consumers. The analytical methods used for this were pattern matching as well as analytic induction.

The results of the study revealed that age, gender, knowledge of English and cultural background appeared to interact with the consumer’s response towards the advertisement’s language. Younger Swedish respondents and immigrant respondents that have English as their dominant language perceived the use of English language in Swedish advertisements as a positive phenomena and consider it as a more powerful, persuasive and convincing marketing tool, due to their higher level of English knowledge. Older Swedish respondents on the other hand, had more negative perception and emotions towards the English language in Swedish advertisements and preferred to see more Swedish language in marketing messages.

While the sample choices and chosen qualitative methodology limit the generalizability and explanatory power of results, this study should be of use for marketers in Sweden; especially while the construction of communication messages is delivered using language mixing.

Finally, the results of this study may be helpful to researchers continuing in this line of inquiry; in particular, the results should be tested and later replicated to establish their validity and generalizability. The results of the study can be implemented in the marketing industry in Sweden and taken into consideration in terms of the construction of messages in the advertisements in the Swedish market.

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Barnes, John. "Decision Making in a Miniature Market." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248407/.

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Although behavior analysts have studied the effects of motivation on preference assessments, consumer behaviorist have not. The purpose of this study was to analyze the effect of the temporary removal of a choice on the order and frequency of purchases after the candy returned. Seventy percent of the time the participant purchased the removed candy first and 60% of the time the participant purchased more than in the baseline.

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Liu, Yanli. "Options for implementing a strategy of market segmentation in Chinese consumer goods markets." Berlin Logos-Verl, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2669947&prov=M&dok_var=1&dok_ext=htm.

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Aiken, Kirk Damon. "Developing consumer trust in a computer-mediated environment : an investigation of market signals /." view abstract or download file of text, 2001. http://wwwlib.umi.com/cr/uoregon/fullcit?p3018355.

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Thesis (Ph. D.)--University of Oregon, 2001.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 141-147). Also available for download via the World Wide Web; free to University of Oregon users.

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Dick, Astrid A. (Astrid Andrea) 1972. "Essays on market structure, competition and consumer behavior." Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/8410.

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Thesis (Ph.D.)--Massachusetts Institute of Technology, Dept. of Economics, 2002.
Includes bibliographical references.
This thesis is a collection of essays on market structure, competition and consumer behavior. In Chapter 1 I develop and estimate a structural model of demand for commercial bank deposit services, which allows me to analyze consumer response to various bank characteristics, as well as to measure the consumer welfare in light of the responses of banks to the regulatory changes in the period 1993-1999. My main finding is that, while concentration has increased in some banking markets, most experience a slight increase in welfare. I also find that consumers respond to account fees and deposit rates in making their deposit institution choices, and respond positively to the staffing and geographic density of branches, age, size and geographic diversification of banks. In Chapter 2 I study banking market structure and examine the effects of the passage of the Riegle-Neal Act in 1994, which allowed for nationwide branching in the U.S., on various aspects of banking firms and markets, including quality of service. The results suggest that the industrial structure of banking markets can be explained by the endogenous sunk cost model of Sutton (1991). While concentration at the regional level has increased dramatically, deregulation has left almost intact the market structure of MSA markets. A significant portion of the observed increase in bank quality can be traced to the implementation of nationwide branching, with banks offering larger branch networks for consumers.
(cont.) Chapter 3, co-authored with Erik Brynjolfsson and Michael D. Smith, applies a flexible demand model to examine heterogeneous consumer behavior and estimate search benefits and costs across consumers types, based on a unique data set obtained from a major U.S.-based online shopbot. Consumer benefits to search are estimated using a compensating variations approach, by comparing the welfare generated by the first set of offers shown to the consumer in the default screen, and that generated by the entire set of offers. The benefits to searching lower screens are $1.65 for the median consumer, and the cost of carrying an exhaustive search of the offers is a maximum of $1.40 for the median consumer that chooses to search lower screens.
by Astrid A. Dick.
Ph.D.

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Wong, Yat Fung. "Consumer Search and Its Implications for Market Competitions." Thesis, Boston College, 2015. http://hdl.handle.net/2345/bc-ir:104494.

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Thesis advisor: Hideo Konishi
This dissertation covers three essays in modelling the market competitions with the presence of consumer search. The first two essays add on Wolinsky's (1986) model to investigate firms' optimal choice of their way of doing business in response to the changing consumer search behaviors during the information age. The third essay modifies the Varian's (1980) model to provide a new mechanism to rationalize the countercyclical markups in supermarkets. The first essay concerns the formation of referral alliance. It extends the Wolinsky's (1986) model to a three-stage game with two types of products produced by a continuum of firms with each one having strength in a single type only. In the first stage, firms simultaneously decide on the formation of referral alliances, in which each alliance consists of a pair of firms producing different types of products. In the second stage, they set price simultaneously. In the third stage, each consumer who only values one type of product searches sequentially for the right product. We show that firms with low ability to deal with the unmatched consumers are positively assorted together in the formation of referral alliance with multiple equilibrium possible. The proliferation of referral alliance always benefits consumers but not necessarily firms. One the one hand, it intensifies competition and drives down the market price. On the other hand, it increases the mass of consumers participating in the search market. The price elasticity of demand together with our stability condition govern the changes in consumer and social welfare as the search cost varies. The reduction in search cost always increases consumer and social welfare only if the equilibrium is stable with elastic demand. The policy implication from our results is that it might be more effective to improve consumer and social welfare by inducing more firms to participate in the referral alliances rather than reducing the consumers' search cost. The second essay studies the incentives for stores to invest effort in serving customers if effort is costly and might be merely persuasive that reduces consumption utility. We incorporate a sales agent to each store in Wolinsky's (1986) model, in which the sales agent is paid either by fixed wage or by commissions. The commissions motivate sales agents to provide more advice, which could be indeed useful to increase clients' willingness to pay or merely persuasive without affecting it. Consumers are sophisticated that understand the dual roles of effort before visiting firms, but they might be impressionable and therefore could not stay away from the effect of persuasion when they are making the purchasing decision. When consumers are heterogeneous in terms of their impressionability, they are sorted into stores with fixed wage and commissions in the equilibrium. The composition of stores varies with the search cost and the ability of sales agents to increase consumers' willingness to pay (effectiveness of advice). When the advice is relatively ineffective, there will be an increase in mass of fixed wage stores in response to a reduction in search cost. The reverse is true when the advice is sufficiently effective. Additionally, the mass of fixed wage stores always increases as the advice becomes less effective. The competitive equilibrium outcome might imply that there are too little commission-based stores, so it could be social welfare enhancing by encouraging more consumers to visit the stores with commissions. The third essay provides a simple mechanism that rationalizes the countercyclical markups in supermarkets with the presence of a warehouse club. We first provide a mechanism on the higher supermarket prices upon the entry of the warehouse club. The new warehouse club attracts price-sensitive consumers away from supermarkets, which reduces the price elasticity of the consumers in the supermarket regime. This relaxes price competition resulting in higher supermarket prices. After that we apply the same mechanism to explain the countercyclical markups in supermarkets. During economic booms, the time value of consumers increases making them less willing to visit the warehouse club. Thus, economic booms increase the amount of price-sensitive consumers in supermarkets, intensifying price competition and inducing a lower price relative to cost in booming times
Thesis (PhD) — Boston College, 2015
Submitted to: Boston College. Graduate School of Arts and Sciences
Discipline: Economics

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Hasan, Maher Mohamad. "Factors influencing Consumer Behaviour on the Czech Market." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16370.

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The important problems for marketing companies in the Czech Republic are how to exposure determinants that lead consumer to decision of buying certain products and which factors influence the consumer purchasing, Through this, Czech marketing companies can understand deeply their consumer behaviour and issue suitable strategies so they can develop their companies and whole industry more. The objective of the study is: To exploit the factors that influence buying decision when buying certain product (water) for young consumers in the Czech market. This thesis contributes to the current academic research through; 1. It can identify the factors affecting the consumer behaviour in the Czech market for a certain product. 2. It can contribute to the next academic research as a reference. 3. Researches can use the findings to gain deep understanding of the consumer decision when buying certain product categories in the Czech Republic.

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Mattingly, Jesse W. "COFFEE IN CHINA: MARKET TREND AND CONSUMER DEMAND." UKnowledge, 2016. http://uknowledge.uky.edu/agecon_etds/37.

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Although it remains a tea consuming nation, both production and consumption of coffee in China has been increasing at double-digit rates and is not expected to slow down (International Coffee Organization (ICO), 2015). With investments and upward trends in production and rapid increases in consumption of coffee in China it is important for producers and retailers of the bean1 in China to understand the new Chinese coffee consumer. Using survey data from Wuhan, China we help understand the Chinese coffee consumer by explaining their consumption using standard OLS regression. Results show that whether or not consumers make/brew their own coffee, how long consumers have been consuming coffee regularly, the size of the coffee cup most often purchased and individuals’ prediction of their coffee consumption in the following year are all important in explaining Chinese coffee consumption. We suggest for long-run success, that Chinese coffee producers and retailers in China focus on the quality of their coffee bean. 1 ‘bean’ refers to coffee

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Zhang, Ling Yan. "Reputation distribution and consumer-to-consumer online auction market structure: a study in Taobao.com." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1873639.

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Visser, Michael S. "Seemingly unrelated essays : experiments on market behavior /." view abstract or download file of text, 2005. http://wwwlib.umi.com/cr/uoregon/fullcit?p3190552.

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Thesis (Ph. D.)--University of Oregon, 2005.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 142-151). Also available for download via the World Wide Web; free to University of Oregon users.

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Bergqvist, Martin. "Searching the Mortgage Market : An Estimated Consumer Search Model of the Swedish Mortgage Market." Thesis, Umeå universitet, Nationalekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137564.

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This paper sets out to explain the observed mortgage rate dispersion in the Swedish mortgage rate market through a consumer search model. Utilizing a structural approach that only requires average mortgage rate data, the search cost distribution for consumers are estimated for the period May 2016 to February 2017. Examining the different contract lengths for mortgages, the three-months and one-year mortgage rates do not fit the consumer search cost framework but the two- tree- and five-year fixed mortgage contracts fits well. The results indicate that there is considerable search cost in the mortgage market and that the low number of searches yields considerable market power to the banks, in the sense of being able to price mortgages above marginal cost. Further the fitted model for the five-year fixed mortgage rate is used to simulate the effects from a cost increase for the banking sector. The results indicates that due to the high consumer search costs present in the market, the mortgages facing the consumers will increase substantially to modest cost increases. A decrease in the consumers search costs are also simulated, which results in lower expected mortgage rates. This paper adds to the literature through the use of average monthly data and a search cost perspective to the question of why there are dispersions of mortgage rates in the Swedish mortgage market.

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Makris-Mavrakis, Vicki. "Sustainable fisheries through market forces : a domestic consumer perspective /." Title page, contents and abstract only, 1997. http://web4.library.adelaide.edu.au/theses/09ENV/09envm235.pdf.

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Stirling, Quinn Lee. "Market segmentation : critique and implications of consumer lifestyle fragmentation." Thesis, Manchester Metropolitan University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.485326.

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Market segmentation lies at the core of many normative, strategic marketing initiatives, arguably facilitating the identification and satisfaction of an organisation's most profitable customers. Therefore, a central task for managers adopting a market segmentation strategy is to identify customers in a meaningful way, satisfy their requirements profitably,' and implement the segmentation concept in ways which provide manageable solutions. However, it is suggested that the increasing fragmentation of consumer lifestyles has, paradoxically, made market segmentation more difficult to implement in many contexts, leading some observers to question the effectiveness and efficiency of the approach. Furthermore, the uncritical acceptance of some of the broader assumptions underpinning a market segmentation approach also raises fundamental questions for the theoretical . foundations of the concept in mainstream .marketing discourses. In practice the response to managing consumer fragmentation has seen an increased popularity of segmentation approaches based on behavioural characteristics, and arguments in the marketing literature highlight a requirement for scholarly research to focus on the so-called theory versus practice deba~ in market segmentation. In this thesis epistemological considerations are described as a reflective process from which the methodological stance was developed. Dominant paradigms in segmentation research are therefore interrogated, alongside commentaries which critique them, before outlining how a social constructionist standpoint informs an appropriate methodological direction. Moving beyond these abstract debates, the adoption of a sensemaking perspective facilitates an evaluation of managerial accounts in a manner consistent with utilising social constructionist thinking in empirical research. The UK apparel retailing sector provides an illuminating empirical context in which to locate the research problem. The research demonstrates sensitivity towards arguments calling for a more modest form of engagement with the marketing discipline and its representations of the everyday practices of managers. Dialogues have been maintained, primarily through key informant interviews, within data consultancies and apparel retailers, in order to examine how managers develop and make sense of market segmentation in practice. This thesis makes a number of contributions. First, it offers an original qualitative insight into managerial constructions of market segmentation in practice. Second, it extends critical debates in marketing by introducing and applying a social constructionist perspective to the segmentation debate. Finally, the key informant interviews are presented as narratives in order to make sense of managerial accounts pertaining to uses of segmentation. In doing so, the research answers calls for a more comparative perspective on marketing through the integration of a multi-disciplinary approach. This work offers a first step in developing critical perspectives in market segmentation research and indicates an alternative direction for further research based on this inquiry.

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Lyster, Michael Peter. "A profile of the South African black consumer market." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/50574.

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Thesis (MBA)--Stellenbosch University, 2006.
ENGLISH ABSTRACT: This research report aims to create a profile of the South African Black Consumer Market through an analysis of past and present social and political factors which have contributed to its evolution. The black African segment of the South African population is by far the largest segment in the market, comprising nearly 80% of the total population. This market was characterised by a history of turmoil and oppression under the Apartheid regime. This report explores the history of the black South African population, and the relationship of the past, to the formation of current characteristics inherent to this segment. Real Statistical data from the 2001 census, as well as relevant market measurement tools, are used to create a figurative representation of the composition and structure of the black South African population. The statistical data is then married to in-depth market analyses with the aim being the creation of an understanding of the key factors which form the construct of this market.
AFRIKAANSE OPSOMMING: Die doel van hierdie studieprojek is om 'n pretiel van die swart Suid-Afrikaanse verbruikersmark te skep deur n analise van historiese en huidige sasiale en politiese faktore wat bygedra het tot die mark se evolusie. Suid-Afrika se swart bevolkingsegment is verreweg die grootste marksegment in die land, bestaande uit meer as 80% van die totale populasie. Die mark is gekenmerk deur n geskiedenis gehul in konflik en oppressie as gevolg van die Apartheidsregering van die verlede. Hierdie projek ondersoek die geskiedenis van die swart Suid-Afrikaanse populasie in terme van die verlede met betrekking tot die formasie van huidige karaktereienskappe wat die segment kenmerk. Statistiese data van die 2001 sensus sowel as relevante mark metingsinstrumente word dan gebruik om n figuratiewe voorstelling van die samestelling van die swart Suid Afrikaanse populasie te maak. Die statistiese data word dan vergelyk met indiepte mark analise met die doel om die kernfaktore wat die mark vorm, te kan begryp.

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Akehurst, Gary Paul. "Market structure, behaviour and performance in consumer service industries." Thesis, Southampton Solent University, 1996. http://ssudl.solent.ac.uk/1285/.

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This thesis takes as its underlying theoretical framework the market structure-conduct-performance paradigm of industrial organisation as applied to consumer service industries, notably retail distribution and tourism (including hotels). The addition to knowledge arises from the disciplined application of industrial organisation principles to define, describe, explain and predict real-world behaviour of a selection of service firms and on the basis of observable data, whether government and supra-national policies can improve service market performance if it is found to be failing in clearly defined respects. The problem addressed is how the behavioural processes of competition arise from and shape the identified market structures to be found in consumer service markets. The work begins by examining in detail the development of the main hypotheses and empirical testing of the market structure-conduct-performance framework, followed by the identification of the main strands of past and current economic thought concerning service industries and service firms. Following on from this fundamental analysis of service industries, the definition of markets, industries and firms (basic underlying conditions and parameters linked to market structure) is undertaken, taking hotel and restaurant markets in a spatial dimension, with a novel empirical identification, definition and measurement of the size and growth of hotel markets in particular localities. Moving on from this analysis, the measurement of concentration in the hotel and retail distribution industries is considered with the first attempt at systematically measuring such concentration using an extensive database of companies. Entry to markets (a further element of market structure) is carefully examined with the entry of new firms into local hotel markets and evaluation of the possible impact of a new hotel business on existing hotels. Market conduct or behaviour is examined, first, the reactions of hotel managers to new competition, based on a survey of 250 UK hotel managers followed by a rigorous analysis of market behaviour in grocery retaining markets (especially the analysis of oligopolistic behaviour). Further chapters examine an innovation and diversification in a stable hotel market - the introduction of the budget or economy hotel Finally, service market performance is considered in detail at various points (impact of new hotels and behaviour in grocery retail markets) but is principally considered in teh definition and enhancement of performance by a wide ranging and unique empirical study of European Union (EU) tourism policies within each member state of the EU.

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Ponce-Rodriguez, Alejandro. "Consumer and firm behavior in the credit card market /." May be available electronically:, 2008. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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Belova, Alexandra. "Estimation of consumer demand on the air transport market." Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01E040/document.

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Une des particularités du marché des compagnies aériennes est la grande divergence des prix des billets pour les mêmes vol. Cela reflète principalement l'incapacité des entreprises à modifier facilement les volumes de production et/ou à les stocker. Le développement et l'utilisation des modèles de "yield management" (modèles d'attribution des sièges) ont été centrés sur les compagnies aériennes proposant différents types de tarifs pour un même vol. L'objectif de cette thèse est de construire un certain nombre de modèles économiques pour expliquer la dispersion des prix sur le marché du transport aérien à partir de différents points de vue. Dans le chapitre 3, je crée un modèle de prix direct qui explique comment différentes caractéristiques du produit et du consommateur influencent le niveau de prix. Le chapitre 4 est consacré aux différences de niveau de prix du point de vue de la concurrence. Dans un jeu stratégique où les entreprises se font concurrence, ! 'ensemble de stratégies rationalisables pour chaque joueur implique toutes les meilleures réponses aux décisions des autres. Ce chapitre propose un test empirique de l'existence de l'équilibre de Nash unique dans un oligopole de Cournot. Dans le chapitre 5, je traite le marché des passagers aériens comme un marché différenciant les produits et applique un modèle logit multinomial pour calculer les élasticités-prix. Le modèle logit (mettant particulièrement l'accent sur l'hétérogénéité des consommateurs) estime de quelle manière les différentes caractéristiques du produit influencent les parts de marché
Nowadays one of peculiarities of the liberalized airline market is a huge divergence of ticket prices for the same flights. Mostly it reflects the companies' being unable to easily change the volumes of production or/and store them. The development and use of the yield management models (seat allocation models) have centered on airlines offering a variety of different types of fares for travel on the same flight. The goal of this dissertation is to construct a number of economic models to explain the price dispersion on the airline market from the different points of view. In Part 3, I create a direct price mode! which explains how different product and consumer characteristics influence the price level. It is shown how different attributes like the moment of ticket reservation, ticket class, weekday of the departure and number of coupons define the price and how it corresponds to the consumer characteristics (gender, income, age, etc.). Part 4 is devoted to the differences of the price level from the competition point of view. In a strategic game where firms compete against each other the set of rationalizable strategies for each player entails ail the best responses to the others' decisions. This chapter proposes an empirical test of the existence of the unique Nash equilibrium in a Cournot oligopoly. In Part 5 I treat an airline passenger market as a market with the product differentiation and apply a multinomial logit model to calculate price elasticities. The logit model (with a special focus on the consumers heterogeneity) estimates how the different product characteristics influence the market shares

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Grdic, Tommy, Denis Celhasic, and Lukas Özer. "The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1156.

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Problem: The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is initiated. The opportunity for both merchants and consumers lies in the profits from these dia-logues and exchanges.

Purpose: The purpose of this thesis is to investigate what specific features buy-ers in the traditional market believe are unsatisfactory or missing in the online market. Our findings will help us give suggestions on what actions online merchants might take in order to redistribute high-involvement purchases from the traditional market to the online mar-ket.

Method: The data collection involves both a survey and interviews in order to assemble appropriate, justifiable and relevant data. In total, 150 peo-ple responded to the survey, and six of them were later objects to the in-depth interviews. To ensure that the collection of data was re-trieved consistently and reliably, and to avoid miss-interpretations, is-sues such as significance and reliability have been considered.

Result: Almost twice as many respondents bought their laptop in the tradi-tional market. It is preferred due to; a rooted habit of making pur-chases traditionally, the tangibility of the product, more apparent communication with salespeople, stronger purchase sensations and instant transactions.

Conclusion: The major features missing in the online market are; 1) the experien-tial sources and 2) the enjoyable sensations of a purchase found in a traditional purchase. The major unsatisfactory features include cus-tomer service, delivery and the complexity still adhered to online pur-chasing. The features have led consumers to hesitate and mistrust the online market in high-involvement purchases. In order to attain a re-distribution; buyers‟ hesitation has to be overcome and subsequently trust must be built in the capabilities of the online market.

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Chaisirivichien, Nutnaree, and Vuthi Tansomsakul. "The Perception of Thai Consumer toward Loose Candy (Lösgodis) : The Study of Product Selection for Thai Market." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12460.

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Problem: What are Thai consumers’ perceptions toward sugar confectionery products, which are sold as loose candy (lösgodis) in Sweden? Purpose: The aim of this study is to identify and describe the perception of Thai consumers toward sugar confectionery products with the concept of loose candy (lösgodis) by putting an emphasis on the preferences of product features and the choices of product as well as explore the similarities and differences of each demographic and psychographic group. Method: Method included a collection of information concerning theories. model and confectionery market information from different sources; interview with the candy store owner to figure out market insight as well as related information and the survey with a sample of respondents in order to investigate their perception and preferences of the sugar confectionery products. The retrieved data was analyzed statistically and theoretically in accordance with the conceptual framework. Result: The findings indicated that the majority of Thai people like to consume candy. By allowing consumers to perceive and evaluate candy features through different senses, the result revealed that colorful soft gummy fruity flavors candy with a shape of eatable product together with a uniquely stand-out sweets smell are most preferable. After examining the similarities and differences among the demographic and psychographic groups of consumer regarding their perception and preferences of sugar confectionery products, only minimal differences were found.

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Lyons, Angela Christine. "Household liquidity and financial innovations : evidence from the Survey of consumer finances /." Digital version, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?3008384.

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Dioko, Leonardo Anthony Najarro. "Consumer values and market segmentation in China : an exploratory study." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636712.

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Zhou, Na, and Gergana Shanturkovska. "Chinese Consumer Behavior in the Mobile Phone Market : Nokia Case." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-966.

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To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. Nokia has proved to be foreseeing and wise enough to not only enter that market, but also climb up the ladder of success and stay there for a decade. This work aims to give a clear and thorough picture of Nokia’s successful strategy in penetrating the Chinese market. It follows and explains the steps Nokia took back in the days in building strong brand awareness and thousands of loyal customers in the face of the Chinese consumer. Its purpose is not only to tell the story of success, but also to teach important lesson future investors and perhaps give a precious insight into the topic. The Chinese market needs to be studied and analyzed as well in order to build a better understanding for it. We need to find out how they feel, what they think and what factors influence their behavior and finally how to approach them. A series of different research methods like secondary data, personal and group interviews, and online survey will be used here. The approach in this study will be inductive, where specific theory will be developed based on research.

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Styvén, Maria. "Exploring the online music market : consumer characteristics and value perceptions /." Luleå, 2007. http://epubl.ltu.se/1402-1544/2007/71/.

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Noll, William Edward. "Consumer market research applied to indigenous design single family development." Thesis, Massachusetts Institute of Technology, 1987. http://hdl.handle.net/1721.1/76409.

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Styvén, Maria. "Exploring the online music market : consumer characteristics and value perceptions." Doctoral thesis, Luleå tekniska universitet, Industriell Ekonomi, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-26440.

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The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. To attract new customers and successfully compete with file-sharing networks, commercial online music services need to meet customer expectations by delivering what they value. Therefore, to increase the understanding of prospective customers, the purpose of this thesis was to explore and describe customer value and target groups within the online music market. Data were collected through a survey of Swedish consumers between 16 and 60 years old. Customer-perceived value of downloadable music, in terms of expected value for money, was found to be quite low. Value could, however, be increased by improving the most important benefits. In addition to fundamental functions, such as ease of use and search, a large music catalogue, and good sound quality, flexibility in use is essential. This involves ensuring transferability, compatibility, possibility to duplicate files, and opportunity to sample. The high level of desired flexibility suggests that digital rights management (DRM) restrictions decrease value by making it difficult for consumers to use the product freely. Furthermore, perceived value could be enhanced by decreasing privacy risk, such as concerns about paying with credit card online, and, most importantly, lowering prices. Consumers, on average, thought that a downloadable song should cost 5-6 SEK, i.e. about half of the current price. However, providing better value in terms of the proposed benefits, combined with lower risk, would improve consumers' willingness to pay. The study also found that current potential target customers of online music services are between the ages of 25 and 45, have a higher-than- average interest in music, low concerns about risk, and are experienced users of the Internet and digital music overall. Clearly, use of file- sharing networks and commercial online music services is not mutually exclusive. In fact, P2P users in the study were generally more likely than P2P non-users to be customers of commercial services. Moreover, increased customer value of pay-per-download services is more likely to result in higher usage intentions among consumers with current Internet music download experience. An important challenge for commercial online music services, therefore, is not only to attract more file sharers, but also to retain occasional customers by increasing the perceived value.
Godkänd; 2007; 20071128 (ysko)

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Baeva, Anelina Yasenova. "Online consumer behavior : Web experience elements in online clothing market." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/17951.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.
Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior when purchasing clothing online through investigating the factors that can affect online consumer`s attitudes, intention and actual consumers` behavior. The study investigates the main web - experience factors that customer takes into consideration when purchasing clothes online. Yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors. The autor used quantitave research in term of survey to analyze the consumer`s attitutes towards the web experience elements, moreover the autor figured out the relationship between the web factors and the customer`s attitudes, intentions and actual buying behavior. The results will lead to the understanding of the most important web experience elements that influence the purchase decision of the consumers. The final findings show that web elements web content and trust are considered to be the most influencial for the consumer`s online behavior towards online shopping of clothing. The study would help retailers to understand better the customer attitudes and the web factors that influence the purchase intentions. The study can contribute with valuable information ecommerce, especially focused on the sales of clothing online retail. The research suggests and foresees the need of the realization of new investigatigation in this field.

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Zhu, Ran. "COFFEE MARKET IN CHINA." UKnowledge, 2018. https://uknowledge.uky.edu/agecon_etds/69.

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Although China is generally known as a tea-consuming country, both the production and consumption of coffee in China has seen double-digit growth in the last decade. This upward trend is projected to continue as long as investment is sustained and levels of disposable income continue to increase. In this rapidly expanding market, it is important for coffee producers and retailers in China to understand the preferences of emerging Chinese coffee consumers. Using survey data from Hubei and Zhejiang, China, we apply a Tobit regression model to analyze Chinese coffee consumers. Results show that the length of time consumers have been regularly drinking coffee, their self-assessed knowledge of coffee, and their taste preferences with regard to a variety of coffee products are all important factors in explaining Chinese coffee consumer trends. We suggest that coffee producers and retailers in China focus on improving the quality of their products to achieve long-term success.

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WANG, XUAN, and DAPHNE SAMIOS. "Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007.

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This research aims to describe and analysis consumer behaviour and engagement on Social Media regarding the three following categories: sportswear products, sportswear brands, and lifestyle related to sports, in three different markets: Brazil, China and Sweden. This research has conducted a quantitative approach through an online survey with 363 valid responses. This research contributes to previous studies of consumer engagement on Social Media, with a highlight of how the engagement is performed differently regarding products, brands and lifestyle and how it varies among markets. It also helps the sportswear industry to develop marketing strategies on Social Media according to consumer engagement patterns in different markets.
Program: Textile Management, Fashion Management

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Aubert, Cathy Dorothee. "The teenage market and the fashion industry in France and in theUnited States." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2333.

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This project dealt with the teenage market in France and in the United States. Its aim was to provide the readers with an overview of this market and outline distribution and communication strategies that manufacturers and retailers can use to attract this market to make their business grow. Until a few years ago, the fashion industry did not pursue this market. In stores, most brands were dividing their clothing range into three catagories, women, men, and children. As a growing market with over 23 million teens in the U.S. and over 5.4 million in France, teenagers have an incredible spending power with 100 billion dollars spent in 2000 in the United States and 2.54 billion dollars spent in France. Now marketers are recognizing the teenage market as a huge potential for the future of their brands.

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Hsiao, Chin-Fen. "Exploring the China apparel market : analysis of consumer's evaluative criteria, perceptions, and apparel expenditures by demographic variables /." free to MU campus, to others for purchase, 1996. http://wwwlib.umi.com/cr/mo/fullcit?p9812956.

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Koekemoer, Evan. "An investigation into the family life cycle within a South African context." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/191.

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Each individual/household progresses through the family life cycle (FLC). This progression, which is characterized by various stages and varying consumption portfolios, can be traditional or non-traditional in nature. In the general marketing sense, the FLC concept has great value. The concept is utilized in a variety of marketing activities, particularly in segmentation, and is also applied in consumer behaviour. The lack of research regarding the FLC in South Africa and the need to investigate the concept’s applicability to different environments motivated this research. The aim of the study was to determine how the FLC within a South African context compared to the theoretical depiction of the concept. The evaluation of literature revealed five distinct traditional stages and an array of non-traditional stages, determined by a combination of life stage determining variables. Regarding the empirical approach, self-administered questionnaires were distributed to a convenience sample consisting of 225 students and staff members of the then Port Elizabeth Technikon. The empirical findings revealed the following. {u100083} Non-traditional stages were more prevalent than traditional stages. ii {u100083} Marital status, the presence/absence of children and living arrangement appear to be sufficient life stage determining variables for both current and prospective life stage classifications. {u100083} The consumption portfolios of individuals in the traditional FLC were similar to theory. The research provided insight into the consumption portfolios of individuals in the non-traditional FLC. {u100083} Based on the intentions of certain individuals regarding marriage, having children and living arrangements, it appears as though the future FLC will include an integration of traditional and non-traditional progressions.

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Zeng, Han. "Three essays on consumer choice behavior in the health insurance market." [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3283963.

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Thesis (Ph.D.)--Indiana University, Dept. of Economics, 2007.
Source: Dissertation Abstracts International, Volume: 68-10, Section: A, page: 4407. Advisers: Fwu-Ranq Chang; Tong Li. Title from dissertation home page (viewed May 20, 2008).

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Donaldson, Shirley. "Mature consumer market segmentation and the exploration of hospitality behaviour predictors." Thesis, University of Strathclyde, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488806.

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Hollywood, Lynsey. "Examining dimensions of consumer behaviour within the commodity liquid milk market." Thesis, University of Ulster, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.516535.

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Lynch, Anna-Mart. "South African females' willingness to pay for ethically framed personal care products." Diss., 2014. http://hdl.handle.net/2263/41251.

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The study of consumer behaviour is a dynamic and longstanding challenge to continuously understand the factors which influence consumers’ buying behaviour. Though internal (for example attitude, motivation and learning) and external factors (marketing stimuli) are equally important, the focus of this study is on external influences and market trends. Consumer markets around the world have recently seen the increase of ethical products. Those products that are differentiated by their moral or sustainable values and attributes, for example environmentally friendly products or body lotions not tested on animals. The provision of these products is a result of organisations’ realisation that in order to increase their customer base, their values must be centred on doing good for the community as well as the environment and should be visible to consumers. For a number of organisations this means marketing the ethical values and attributes of the products they provide so that consumers will ultimately choose their products. However, in order to understand consumers’ willingness to pay for these products, marketers need to understand the price perceptions consumers have towards these products. The purpose of this study relates to this and aims to determine the influence that the marketing of ethically framed personal care products, as an external influence, has on consumers’ willingness to pay for these products. More specifically, this study aims to determine whether South African females are willing to pay more for ethically framed personal care products than for ordinary personal care products. This will be done by specifically assessing their reference, fair and reservation price perceptions.
Dissertation (MCom)--University of Pretoria, 2014.
gm2014
Marketing Management
unrestricted

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SHI, YAO-XUN, and 施燿熏. "Market segmentation of consumer banking." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/07235096678677022980.

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Rau, N. "A marketing profile of the Asian consumer market." Thesis, 2012. http://hdl.handle.net/10210/5710.

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M.Comm.
Marketers have historically found it convenient to bundle the Asian consumer market together with the black consumer market or the white consumer market depending on the product or event under consideration. As we move toward an era of customised products and individualised service, minority markets become more difficult to overlook. Their unique characteristics demand that they be targeted as separate and unique market segments distinct from the mass markets that dominate the marketing environment.

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"Market entry barriers of the consumer goods market in Hong Kong." Chinese University of Hong Kong, 1990. http://library.cuhk.edu.hk/record=b5886355.

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by Fung Kin-piu, Ernest, Wong Yun-tak, Ted.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1990.
Bibliography: leaf 40.
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iii
LIST OF TABLES --- p.iv
PREFACE --- p.v
Chapter I. --- INTRODUCTION --- p.1
Literature Review --- p.2
Early and Late Market Entry Decisions --- p.5
The Hong Kong Situation --- p.5
Chapter II. --- RESEARCH METHODOLOGY --- p.7
Statement of Objectives --- p.7
Research Design --- p.7
Data Collection Method --- p.9
Sampling --- p.10
Chapter III. --- DATA ANALYSIS --- p.12
Method of Analysis --- p.12
Results --- p.14
Distribution of Relative Weights in the sample --- p.14
Result for H1 --- p.15
Result for H2 --- p.15
Result for H3 --- p.17
Chapter IV. --- LIMITATIONS --- p.18
Biases in Design Process --- p.18
Biases in Data Collection --- p.19
Biases in Data Analysis --- p.20
Chapter V. --- CONCLUSIONS AND DISCUSSION --- p.23
Identification of Entry Barriers --- p.23
Importance of Market Entry Barriers --- p.23
Managerial Implications --- p.24
APPENDIX --- p.28
BIBLIOGRAPHY --- p.40

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"A study of the Hong Kong cognac market." Chinese University of Hong Kong, 1990. http://library.cuhk.edu.hk/record=b5886357.

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by Yip Wai-choi.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1990.
Bibliography: leaf 100.
ABSTRACT --- p.i
TABLE OF CONTENTS --- p.iv
LIST OF TABLES --- p.vii
PREFACE --- p.viii
Chapter I. --- INTRODUCTION AND RESEARCH OBJECTIVES --- p.1
Chapter II. --- THE COGNAC MARKET IN HONG KONG
The Product --- p.4
The Market --- p.6
The Packaging --- p.7
The Advertising --- p.7
Summary --- p.10
Chapter III. --- METHODOLOGY
Research technique --- p.11
The interviewer --- p.12
The sample --- p.12
Measures taken before/during interview --- p.15
The interview guide --- p.16
Chapter IV. --- DATA AND FINDINGS
Drinking and purchasing behavious --- p.18
Brand perception and image --- p.31
Attitude towards dark frosted and clear bottles --- p.53
Attitude towards advertising --- p.56
Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS
Summary --- p.69
Conclusions --- p.78
Implications --- p.80
Chapter APPENDIX 1 --- Qualitative Research of Cognac Market Interview Guide --- p.83
Chapter APPENDIX 2 --- Bisquit Prestige --- p.87
Chapter APPENDIX 3 --- Courbet X.O --- p.88
Chapter APPENDIX 4 --- Courvoisier VSOP --- p.89
Chapter APPENDIX 5 --- F.O.V --- p.90
Chapter APPENDIX 6 --- Hennessy VSOP --- p.91
Chapter APPENDIX 7 --- Martell VSOP --- p.92
Chapter APPENDIX 8 --- Remy Martin VSOP --- p.93
Chapter APPENDIX 9 --- Club de Remy --- p.94
Chapter APPENDIX 10 --- Courvoisier X.O --- p.95
Chapter APPENDIX 11 --- Hennessy X.O --- p.96
Chapter APPENDIX 12 --- Martell Cordon Bleu --- p.97
Chapter APPENDIX 13 --- Martell X.O --- p.98
Chapter APPENDIX 14 --- Remy Martin X.O --- p.99
BIBLIOGRAPHY --- p.100

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Hu, Qiyong. "China's consumer market Shanghai consumers' attitudes toward foreign-brand and Chinese-brand apparel /." 1994. http://catalog.hathitrust.org/api/volumes/oclc/34640005.html.

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Liao, Yuan-Kai, and 廖元凱. "Consumer Demand of Short Car Rental Market." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/47959423534697660892.

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碩士
輔仁大學
國際經營管理碩士學位學程
103
This study aims to empirically examine the association among customer demand, application and the company in car leasing industry; thus, the results can be applied for setting up marketing and management strategies. This study issues 600 questionnaires to existing customers and the return rate of questionnaire is 67.33%, total 404 valid samples. Followings summarize the empirical results: 1. 94% of people have heard of car rental, 53% of people have used; 87% of people think that the proper price of NT $ 2000-2500; Preference top three vehicle brands Toyota, Nissan, Honda; 59% C.C. Number Preference vehicles 1601-2000cc; Preference service positions, 33% of people think that is urban, 26% of people believe that high-speed rail station, 25 percent of people think that is the train station. 2. Consumers using the highest probability tourism, most of the company's business activities have adopted a long-term rental, consumers less likely to use on a short-term rental. 3. The first consideration is the vehicle usage, and the second is the atitude. The third is service accumulation point, to facilitate consumers pick up the car. The results of this study can be found as a conventional car industry, or interested in entering the short-term car rental industry in the preparation of business and marketing plan reference.

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Methakornkulnan, Phanchita, and 馬婷香. "Consumer Market for Functional Foods in Thailand." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/c645j8.

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碩士
國立中興大學
科技管理研究所
101
Functional food is any healthy food claimed to have a health-promoting property beyond the basic function of supplying nutrients. The awareness in developing functional foods is thriving, driven largely by the market potential for foods that can improve the health and well-being of consumers. However, functional food is starting consumer attraction in Thailand. The purposes of this study are (1) to explore the currently existing functional food products in the local retail market in order to improve understanding of consumers’ market supply and (2) to determine consumers’ motivation, attitudes towards functional foods which open a market opportunity for functional food in Thailand. This study surveys were showed from 650 consumers who live in Bangkok. The results of this investigation displayed that the functional food market is growing in Thailand. The current local functional food products in the market were highly competitive with consumers’ approaches. It showed good agreement with the survey result, and represented there is two types of consumers. First type, who is not interested in health benefit from functional food, is called “Ordinary”. The second type is “Healthlism” that consume functional food products regularly. However, both types of consumers are confident with the information about the benefit of this product from Scientists/Researchers, scientific research reports and Food industry. Consequently, based on this study, Both of Local Food companies and Multinational Food companies could develop their product development in order to response consumer need and expand the functional food market.

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Liu, Ching-Hui, and 劉靜蕙. "Consumer Behavior Study on Night Market Snacks." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/24116500274041604899.

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碩士
國立臺灣科技大學
企業管理系
102
Having many night markets in different cities and counties in Taiwan, more than several hundred thousand street vendors make a living from their stalls, and many of them, including the night markets, are in fact recently established. Even though such establishment bring about many new job opportunities, such a growing number of new entrepreneurs lead to fierce competition among these vendors. This study utilizes the grounded theory from qualitative research methodology. Through interview and sampling techniques, it starts with interviewing the Director-General of Raohe St. Night Market Management Committee to understand the compositions and the duration these vendors have been in business, follow by interviewing night market consumers, collecting key summaries, coding the factors affecting these consumers in selecting a night market or vendor and identifying the needed concepts. These lead to developing 27 open coding, 13 axil coding, 3 selective coding and finally generalizing the behavior patterns on these consumers. Furthermore, building on these prior discussions, consumer’s behavior patterns can be separated into three key concepts, including motivation, decision-making process and factor variables. The needs are generated through motivation leading a consumer to begin making a decision. Such a decision-making process comprise of prioritization, information collection, attributes combination and such. The process can be affected by the recommendation from reference group, marketing, acceptable pricing to these consumers, and personal experience can certainly all influence such a decision and the willingness to repurchase.

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Wu, Kuo Shen, and 吳國順. "Travel Market Segmentation and Consumer Behavior Analysis." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/83202660449547200436.

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Gee, Emily Rose. "Consumer choice in the market for health insurance." Thesis, 2015. https://hdl.handle.net/2144/15440.

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A key feature of the market for health insurance is selection: a consumer's decision to purchase coverage can affect the costs for producers and the prices faced by other consumers. In three essays, I explore factors that influence consumers to take up insurance coverage, selection in market where a new insurance product was introduced, and the effects of a recent policy to expand coverage among young adults. The first essay examines whether language barriers and network effects can explain disparities in Medicaid participation among low-income immigrants. Using the American Community Survey, I show that linguistic networks facilitate Medicaid enrollment among non-English speaking adults. The identification method follows Bertrand et al. (2000) and employs local variation in the density of immigrant populations and nationwide variation in Medicaid participation among ethnic groups. I also find that the availability of foreign-language Medicaid information online is associated with significantly higher participation. The second essay examines consumer choice in the context of a health insurance exchange. Using data from the Federal Employees Health Benefits program, I examine the extent to which the sudden introduction of high-deductible plans into the system in 2004 may have generated adverse selection. While entry by the newer plan type does not appear to affect premiums of more traditional plan types for federal workers, enrollees in high-deductible plans are more likely to be younger and male. The final essay analyzes one of the earliest coverage-related provisions of the Affordable Care Act to take effect, the extension of health insurance coverage to child dependents up to age 26. Survey data reveal the law resulted in a marked increase in the number of young adults covered by private insurance. Analysis of medical claims data from private health insurance shows a relative decrease in average spending among young adults after the law took effect, implying that the dependent coverage provision brought healthier young adult individuals into the risk pool.

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Dissertations / Theses on the topic 'Consumer Market'

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