To see the other types of publications on this topic, follow the link: Consumer Market.
Journal articles on the topic 'Consumer Market'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Consumer Market.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Fujak, Hunter, Stephen Frawley, Heath McDonald, and Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets." Journal of Sport Management 32, no. 4 (July 1, 2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.
Full textAbstract:
Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
2
Walters, S. Alan, Kurt T. Range, Bradley H. Taylor, and Wanki Moon. "Consumer Attitudes for Asian Vegetables in Direct Markets." HortTechnology 18, no. 3 (January 2008): 500–505. http://dx.doi.org/10.21273/horttech.18.3.500.
Full textAbstract:
Because the demand for Asian vegetables is rapidly increasing in the United States, these crops may provide local market growers new revenue opportunities with high returns per acre. However, consumer attitudes and purchasing habits regarding Asian vegetable crops are poorly understood. Therefore, consumers were surveyed in two direct-market venues (on-farm and farmers market) to measure their familiarity and preferences for Asian vegetables. Attributes that may influence buying decisions such as purchase frequency, consumption behavior, and knowledge of preparation and use were measured. Respondents were generally not familiar with fresh Asian vegetables. Although greater than 80% consumed less than 5 lb per year and less than once per month, the consumers surveyed expressed a strong interest to learn more about these vegetables. Consumers purchased Asian vegetables most often at supermarkets (29.4%) and restaurants (28.1%), and much less at local direct markets (12.5%). Results also indicated that Asians as well as consumers with higher income levels were most likely to consume these vegetables. Thirty-eight percent of consumers strongly indicated that the availability of recipes for various Asian vegetables at direct markets would increase the likelihood for purchase; thus, the opportunity exists to add these vegetables to local production and marketing systems, if recipes were made available at the point-of-purchase.
3
Chaney, Damien, and Karim Ben Slimane. "Rethinking consumer resistance through institutional entrepreneurship." International Journal of Market Research 61, no. 5 (July 18, 2019): 468–77. http://dx.doi.org/10.1177/1470785319864234.
Full textAbstract:
This article adopts an institutional view to rethink consumer resistance. Two types of consumers who resist market domination are identified: “rebels” and “entryists.” Rebels are able to consume but do not want to and oppose all or part of the market, whereas entryists want to consume but are kept out of the market. These two categories of resistant consumers are regarded as institutional entrepreneurs because they attempt to shape established institutions. Rebels are game changers, their resistance aims at disrupting market and consumption practices while entryists are justiciaries, their resistance aims at empowering those who are left behind. Implications for marketing of this renewed vision of consumer resistance are discussed in this article.
4
Petrović, Gordana, Darjan Karabašević, Gabrijela Popović, Gordana Tomić, and Pavle Radanov. "The research of consumers and their habits in the organic products market." Ekonomija: teorija i praksa 14, no. 2 (2021): 101–18. http://dx.doi.org/10.5937/etp2102101p.
Full textAbstract:
It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.
5
Grybś-Kabocik, Marta. "CONSUMER MISBEHAVIOR IN TOURISM MARKET." CBU International Conference Proceedings 4 (September 21, 2016): 121–25. http://dx.doi.org/10.12955/cbup.v4.752.
Full textAbstract:
The activities of misbehaving customers represent a significant problem for organizations across diverse sectors and industries. Their need for satisfaction is the most important driver of consumer behavior with the consumer choosing how they fulfill this need. Unfortunately, consumer decisions often lead to consumer misbehavior and negative effects on the service provider or on other consumers. Consumer misbehavior is difficult to control. First, it is not always possible to prove misbehavior of a particular consumer. On the other hand, preventive actions, like social campaigns, may not always reach the target audience. Moreover, neither service provider regulations nor monitoring of infrastructure sufficiently prevents consumers from misbehaving in every case. It seems, however, that the consumers who reject the fraudulent behavior of others have a crucial role in the fight against consumer misbehavior, as they are constant observers of this phenomenon and can react immediately. The aim of this article, therefore, is to present the concept of consumer misbehavior with examples relating to the tourism market. Moreover, the attitudes of consumers towards consumer misbehavior are examined through nethnographic research.
6
P.Antony Raj and S. Shiny. "A STUDY ON CONSUMERS PREFERENCE TOWARDS MALTED FOOD IN KANYAKUMARI." International Journal of Research -GRANTHAALAYAH 5, no. 4(SE) (April 30, 2017): 52–62. http://dx.doi.org/10.29121/granthaalayah.v5.i4(se).2017.1949.
Full textAbstract:
Over the last decade the health consciousness of consumers has become an important factor driving the agri-food market .Healthier food products have entered the global markets with force in the past years and rapidly gained market share. Various studies have concluded that better understanding of consumer perception of healthy food its determinants are key success factors for market orientation and development and for successfully negotiating market opportunities .The basic purpose of this research paper is to identify the influence of various factors on the buying decision of consume and also attempts to determine the awareness and perception of the consumers.
7
Sepp, Jüri, and Ralph Michael Wrobel. "Consumer Sovereignty versus Consumer Protection in Transition Countries." International Area Review 4, no. 1 (March 2001): 101–7. http://dx.doi.org/10.1177/223386590100400107.
Full textAbstract:
Conventional economics assumes the existence of important limits to the operation of markets. Even economists who generally prefer the market system to solve economic problems point to the significance of market failure - for example asymmetric information. Then these economists demand government policies suspending or modifying the operation of the market, e.g. consumer protection (Kirzner, 1994, p. 101). Our thesis in this paper is that there exists no market failure because a failure can only be defined in relation to the “nirvana-approach” of static Pareto-optimum (Demsetz, 1969, p. 1). In contrast competition on markets must be seen as discovery procedure, which helps to find better solutions (Hayek, 1969, p. 249–265). A static optimum never and nowhere exists - only in the neo-classical theory. Therefore economically justified government interventions into the market process will be called into question by the following argumentation. Only policies, which are supporting market operation, will be advocated. Contrary, we will show that there exists a danger in state interventions to protect consumers. A growing state activity may lead to destruction of producer freedom and consumers' sovereignty and at last of the market economy itself. As example we will analyse consumer protection policy in Estonia.
8
Géci, Andrej, Ľudmila Nagyová, Stanislav Mokrý, and Jana Rybanská. "Investigation of consumer behaviour at selected market commodity." Potravinarstvo Slovak Journal of Food Sciences 13, no. 1 (December 28, 2019): 925–32. http://dx.doi.org/10.5219/1230.
Full textAbstract:
Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors (cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product – tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts - the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processing the respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software. Data were evaluated by qualitative statistics – Chi-square test of good compliance, Fisher's exact test, Mann Whitney test and Friedman test.
9
Adanacioglu, Hakan. "Factors affecting the purchase behaviour of farmers’ markets consumers." PLOS ONE 16, no. 7 (July 30, 2021): e0255435. http://dx.doi.org/10.1371/journal.pone.0255435.
Full textAbstract:
The main purpose of this study is to determine the factors that motivate consumers who shop at farmers’ markets. The data for this study were gathered from questionnaires of 363 consumers from eight farmers’ markets in seven districts of Izmir province, Turkey. To reveal the consumer profile of the farmers’ markets examined in this study, consumer segments were determined using factor and cluster analysis. Two different consumer segments—‘conventional’ and ‘conscious’—were identified in the farmers’ markets examined. ‘Conventional Consumers’ reflect typical consumer behaviours and give more importance to factors such as the location of and access to the market, quality and freshness of the products, activities at and around the market and the availability and variety of products. ‘Conscious Consumers’, in contrast, represent a group that is more sensitive about food safety. The majority of consumers (63.64%) who visited farmers’ markets were from the Conscious Consumer segment. The majority of the consumers who visit farmers’ markets are conscious consumers, requiring the strategies related to these markets to be revised. Farmers’ markets should be improved in terms of selecting vendors, food safety, physical facilities and social activities.
10
Garner, Benjamin, and Cesar Ayala. "Consumer supply-chain demands and challenges at farmers’ markets." British Food Journal 120, no. 12 (December 3, 2018): 2734–47. http://dx.doi.org/10.1108/bfj-03-2018-0154.
Full textAbstract:
Purpose The purpose of this paper is to examine consumer demands for local foods at a farmers’ market. This includes examining both what products consumers want more of at the market and also what factors influence consumers’ attendance for a weekday farmers’ market. Design/methodology/approach This study was based on open-ended comments from a market survey of 270 participants in a farmers’ market in the USA. Findings This study revealed that consumers want more products at the farmers’ market that require significant resources and time to grow, such as meat and fruit. Consumers reported that they would be more likely to attend a weekday market if it had better hours of operation and better selection. Consumer comments also revealed that consumers often perceive the market to run out of products and not have the full supply that they want to purchase. Research limitations/implications This research represents qualitative insights at one farmers’ market in the USA. While there are observations that may transfer to other markets, caution should be used when generalizing these findings. Practical implications This research is informative for farmers in providing them a list of consumer demands and also highlights the ways farmers need to make their market convenient to consumer work and life patterns. Originality/value This work adds value to the literature by expanding our understanding of specific foods customers see as limited in the farmers’ market, and it also provides much needed information regarding consumer behavior and weekday market attendance, which is not discussed as often in the literature.
11
Hansson, Niklas, and Helene Brembeck. "Market Hydraulics and Subjectivities in the “Wild”: Circulations of the Flea Market." Culture Unbound 7, no. 1 (March 12, 2015): 91–121. http://dx.doi.org/10.3384/cu.2000.1525.157191.
Full textAbstract:
Since consumer researchers started paying attention to flea markets they represent common consumer and market research objects. Arguably, in the “natural laboratory” of the flea market, researchers can observe and theorize market and consumer processes “in the wild”, as forms of direct marketing and consumption. We build on existing flea market research through adopting a circulatory approach, inspired by actor-network theory (ANT). Rather than presenting a theory of (flea) markets, ANT is useful for studying markets from the perspective of grounded market-making processes. Consumption is understood as the interplay of consumers, marketers, retailers, and a wide array of artifacts and market mediators like products, economic theories and ideas, packaging, market space (in the physical sense) and furniture, etc. Our results point out that not only does such an approach enable analysis of features commonly studied within consumer research such as calculative action and social interaction, but also issues more rarely in focus in such research, such as cognitive patterns of consumer curiosity, emotions, senses, and affect. Furthermore, even though flea markets foremost are places of commerce and exchange of second hand goods, there is a large variety of other forms of flows or circulations going on “backstage” that enable the surface phenomena of second hand consumption to come into being. Many of these circulations, we argue, are material rather than immaterial Vendor and buyer subjectivities are thus understood as outcomes of circulatory dynamism that involves a range of material and immaterial flows.
12
Grębowiec, Mariusz, and Anna Korytkowska. "CONSUMER BEHAVIOUR ON THE DAIRY PRODUCTS MARKET." Annals of the Polish Association of Agricultural and Agribusiness Economists XIX, no. 4 (October 10, 2017): 79–85. http://dx.doi.org/10.5604/01.3001.0010.5168.
Full textAbstract:
The aim of the study was to analyze consumer behaviour on the dairy products market. Basing on available literature issues related to consumers, conditions of purchase of food products and milk and milk products market in Poland were presented. In the practical part of the thesis was carried out a survey regarding consumer behaviuor on the dairy products market in group of 200 random persons and results of the study were presented. Milk and milk products are commonly consumed by respondents and decisions about their purchase are usually made in a routine manner. Their consumption by the respondents is affected by the possibility of direct consumption and habit. The main determinants of the purchase these products have been the sensory impressions and expiry date and the high price was barrier.
13
Yıldız, Atila, and Asuman Arslan Duru. "Etlik Piliç Yetiştiriciliğinin Geliştirilmesi Açısından Tavuk Eti Tüketim Alışkanlıklarının İncelenmesi: Uşak İli Örneği." Turkish Journal of Agriculture - Food Science and Technology 7, no. 6 (June 25, 2019): 833. http://dx.doi.org/10.24925/turjaf.v7i6.833-839.2180.
Full textAbstract:
This study is consisted of data obtained from the survey conducted with 400 consumers in Uşak province urban area. As a result of the analysis, the average amount of annual per capita chicken meat consumed was calculated as 13.64 kg. The average amount of consumption increases due to the increase in income level. 39.2% of the consumers (consume chicken meat once a week. However, nearly half of consumers (41.7%) consume chicken meat, this is one third in total meat consumption. This ratio is changing according to income groups. Consumers supply chicken meat from vendors, grocery stores and groceries. The main reason for consumption of chicken meat for consumers; low price, easy to find on the market and healthy. Nearly half (42.5%) of the consumers prefer whole chick. The percentage of those consumed in the chicken meat consumed by the consumers is very low. Factors that are effective on consumers preferences for chicken meat; the freshness of the product, the price, the type of packaging, the quality, the producer company, the advertisement of the product, the taste of the consumer and the date of manufacture of the product. According to consumer preference (but, baguette, chest, wings etc.) processed products can be prepared according to the grill or other purposes and presented to the consumer. As consumers are prepared to extra payment for organic (ecological) food products, the farmers can be guided by incentives to organic poultry breeding systems.
14
KLEPANCHUK, OLHA, STEPAN ILCHYSHYN, and VOLODYMYR DALYK. "STRUCTURAL-DYNAMIC ANALYSIS OF THE DOMESTIC CONSUMER MARKET IN THE CONTEXT OF MACROECONOMIC DEVELOPMENT OF UKRAINE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (October 4, 2021): 104–10. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-18.
Full textAbstract:
The article is devoted to the multifactor structural-dynamic analysis of the development of the consumer market of Ukraine as a system segmented into the markets of food and non-food goods and consumer services, and to determine the factor impact of its segments on macroeconomic dynamics. The stable growth of the analyzed segments was revealed, despite a slight decrease in the volume of sales of services in 2020 due to the quarantine restrictions imposed by the Government for certain types of economic activity. Changes in the commodity structure of the consumer market are analyzed. The average growth rate of food sales was 113.5%, non-food – 111.2%, services – 102.5%, which is fully correlated with the average growth of nominal GDP by 118.1%. It was found that the largest share of household expenditures was concentrated in the food market, where there was a faster growth in consumer prices compared to effective demand. It was found that the average monthly total expenditures of households in the consumer market decreased, primarily on non-food goods and services. In the domestic market of consumer services, there was a tendency to widen the gap between market supply and effective demand and redistribute the structure of consumer demand. To obtain an objective description of the impact of the domestic consumer market on the general parameters of the economic system of Ukraine, the factor influence of sales in consumer markets of food and non-food goods and services on GDP dynamics is analyzed. The significance of the parameters of the regression equation was checked by Fisher’s F-test. It was found that despite the significant aggregate influence of external factors, the obtained regression equation with a high degree of reliability indicates that the state of the consumer market of food products has little effect on nominal GDP, while the growth of non-food and services markets is guaranteed to increase GDP. This allows us to rethink the role of the domestic consumer market as a concept of a holistic system of socio-economic relations, which complements the established location of the interaction of producers and consumers with the institutional component. Further research is recommended to be directed in the direction of an extremely important aspect of goal-setting of institutional regulation of domestic consumer market development, namely meeting the needs of consumers, who are the final link in market relations.
15
Шемчук, Мария, Mariya Shemchuk, Евгения Лобач, and Evgeniya Lobach. "Kemerovo chocolate market: consumer preferences." Food Processing: Techniques and Technology 49, no. 1 (June 26, 2019): 159–65. http://dx.doi.org/10.21603/2074-9414-2019-1-159-165.
Full textAbstract:
Currently, chocolate and chocolate products remain quite popular among various consumer groups. According to experts, the average Russian consumes 4.7 kg of chocolate and chocolate products per year. The Russian chocolate market is 91% Russian-made. The market offers a wide range of products for various market segments. The high level of competition among the major domestic producers stimulates them to systematically study consumer preferences and adapt to them. In contrast with the central part of Russia, such market novelties as chocolate with salt, pepper, and other specific additives take root quite slowly in the non-metropolitan areas. The present research features the Kemerovo market of chocolate products and the preferences of Kemerovo residents. The main research method was questioning. The study revealed that the main target audience is the economically active female population aged 18–39. The greatest preference is given to milk chocolate in the middle price segment. As for the most preferred chocolate packaging, most respondents singled out plastic and paper packaging. As a rule, chocolate is purchased at a supermarket. Consumers are positive about new products but prefer to buy their favorite types of chocolate. The data obtained allowed the authors to formulate recommendations for chocolate producers taking into account the requirements of the main target audience, their preferences in taste, packaging, and the place of purchase.
16
Savytska, Nataliia, Kateryna Olinichenko, and Olha Priadko. "PROMOTION OF AN INNOVATIVE FOOD PRODUCT: ASPECTS OF THE TARGET MARKET." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (December 2021): 158–62. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-26.
Full textAbstract:
The article presents the results of the analysis of market development in dynamics: the main trends in the market, factors of influence, development problems are identified. Analyzing, systematizing and summarizing the scientific works of many scientists, theoretical and applied aspects of marketing innovations, researches on the formation of consumer properties of food products have been considered. The markets of meat and meat products, sausages of Ukraine are analyzed. The main features of these markets, development trends and main drivers are identified. The peculiarities of consumer behavior in the market are studied, the main consumer tendencies are determined. In order to identify potential demand for innovative products, a marketing study was conducted, namely a survey of potential consumers using online technologies on the Google Forms platform and developed recommendations for the introduction of products on the market. In order to study the consumer market in Kharkiv, a questionnaire was developed, which consisted of interrelated, posed in a logical sequence of questions. The sample consisted of 300 respondents. The motives and criteria for choosing products of consumers of sausages of Ukraine are singled out. Criteria for consumer segmentation in the sausage market are proposed. The factors of supply and demand in the market of sausage products of Ukraine are determined. The competitive environment on the market is analyzed, the list of the most important producers of sausages of Ukraine is formed. Marketing tools for launching a new product based on the results of research of competitors and potential consumers have been developed, which contributes to the development of a successful concept of a new product in accordance with market needs and market conditions. The profile of the target audience and means of promotion of cooked sausage enriched with calcium on the market have been developed. According to the results of the study, conclusions were drawn, the investment attractiveness of the industry was studied.
17
Rajagopal. "Branding paradigm for the bottom of the pyramid markets." Measuring Business Excellence 13, no. 4 (November 13, 2009): 58–68. http://dx.doi.org/10.1108/13683040911006792.
Full textAbstract:
PurposeThis paper aims to deliver new models of brand management in bottom‐of‐the‐pyramid (BoP) markets, considering the personality traits, image, technology and reputation of firms associated with the brands.Design/methodology/approachReviewing the previous research studies, the paper advocates new strategies for enhancing the performance of global brands in BoP market segments, improving brand‐positioning approaches, measuring brand performance and consumer value, evaluating brand attributes, and underlining brand dynamics in the competitive marketplace.FindingsThe study argues that the performance of global brands in low‐profile consumer market segments is constrained by high transaction costs and coordination problems along the brand promotions, consumption and consumer value chain. Hence, firms looking towards managing brands in BoP market segments need to reduce brand costs by increasing the volume of sales and augmenting consumer value. Brands of BoP market segments are socially and culturally embedded. They are co‐created by consumers and firms, and positioned with the influence of brand equity of the premium market. Unlike traditional brands, BoP brands may be sufficiently malleable to support brand interpretations in the rural and suburban consumer segments.Research limitations/implicationsAcquired brands need to be merged into the existing structure, especially where these brands occupy market positions similar to those of existing brands. A balance needs to be maintained between the brand name and its equity. Managers should keep themselves better informed about consumer needs, market changes and company initiatives, thereby enabling staff to help consumers to improve service quality, which in turn can improve market positioning.Practical implicationsIn today's rapidly changing product markets, a firm needs to focus on a limited number of strategic brands in international markets in order to consolidate and strengthen its position and enhance brand power. The paper offers new business strategies to managers on brand positioning and targeting in suburban and rural markets with convenience packaging, pricing and psychodynamics.Originality/valueNew initiatives to manage global brands in BoP markets comprising suburban and rural markets that need to be implemented in the existing organizational culture are discussed.
18
Srivastava, Ankur, and M. S. Balaji. "Consumer dispositions toward global brands." Marketing Intelligence & Planning 36, no. 6 (September 3, 2018): 618–32. http://dx.doi.org/10.1108/mip-11-2017-0290.
Full textAbstract:
PurposeDespite the increasing attention on consumers in emerging markets, there is limited research on the emerging market consumers’ evaluation of global brands. The purpose of this paper is to address this research gap by examining the role of consumer dispositions – cosmopolitanism, need for uniqueness and materialism in attitude and purchase intentions toward global brands from emerging vs developed markets.Design/methodology/approachA mall intercept method was used to collect responses from shoppers in four major cities in India. The intercept method produced a usable sample of 613 respondents. Each respondent was asked to mark his or her response concerning two global brands – one each from developed and emerging markets separately.FindingsThe findings show that cosmopolitanism and need for uniqueness determine emerging market consumers’ attitude toward global brands. Specifically, the authors find that while cosmopolitanism has a higher positive impact on global brands from the developed market, need for uniqueness has a negative impact on global brands from emerging market.Research limitations/implicationsThe study findings show that need for uniqueness negatively affects attitude toward global brands from emerging markets. This presents a significant challenge for global brands from emerging market when competing with the counterparts from developed markets.Practical implicationsThe findings show that managers of global brands in emerging markets should develop unique brand positioning that differentiates from international brands. By carefully managing their marketing mix elements (e.g. price, design, distribution), they can induce counter-conformity among consumers for brands that originate in emerging markets.Originality/valueWhile prior studies suggest that emerging market consumers prefer foreign brands than domestic brands, little attention was focused on the antecedents for such preference. This study considers consumer dispositions, which were not examined in prior research in addressing this research gap.
19
Lehutová, Katarína, and Štefan Cisko. "TYPOLOGY AND TRENDOLOGY OF ORGANIZATIONAL CONSUMER MARKETS IN THE SLOVAK REPUBLIC." Problems of Management in the 21st Century 3, no. 1 (April 20, 2012): 53–62. http://dx.doi.org/10.33225/pmc/12.03.53.
Full textAbstract:
The individuals and companies purchasing goods and services for some other than personal consumption, e.g. for the family member, family usage or as a present for another person, are called organizational consumers. They operate on the organizational consumer market. These markets usually have fewer buyers but purchase is done in much greater amounts than typical consumer markets and to distinguish them from typical consumer markets they are also geographically concentrated. There are four main components of this market: industrial, reseller, government and foreign market. For the purpose of this paper, the organizational customer is understood the organization which sells products for another customers. In general, every consumer tries to apply their rights, fight for them. The interest of traders is usually hidden somewhere in the background. The main aim of this paper is to summarize how important the organizations are, highlight the role they play in the society, their development in time, the authenticity, which distinguished it from the individual consumer and to describe their importance and impact on the social life and economics in the Slovak Republic. Research conducted in European countries showed that the recession had a significant impact on all types of consumers. The paper analyses the results of those researches and finally depicts if the situation is the same in the Slovak Republic using the statistic data analysis, description and comparison. Key words: organizational consumers, consumer typology, consumer behavior, retailers.
20
Kautish, Pradeep, and Ganesh Dash. "Environmentally concerned consumer behavior: evidence from consumers in Rajasthan." Journal of Modelling in Management 12, no. 4 (November 6, 2017): 712–38. http://dx.doi.org/10.1108/jm2-05-2015-0021.
Full textAbstract:
Purpose This study aims to empirically indicate that environment-friendly products may be used as a consumption strategy for improving the environmental well-being of a sizable consumer base and show that there are great possibilities and opportunities available for companies to come up with the right marketing mix for consumers in the rural market. There is a great dearth of empirical research on consumer behavior facets on environment-friendly products for rural market in India. Design/methodology/approach Conclusive cross-sectional descriptive research design has been used to study the environmentally concerned consumer behavior (ECCB) for environment-friendly products with the help of a survey instrument relevant for empirical research. This paper adds to the existing literature by developing one model in the Indian context for the rural market. The research study used exploratory factor analysis and confirmatory factor analysis with structural equation modeling approach to analyze the collected data from consumers. Findings The major finding of the study is that consumers living in rural areas are aware about the environmental movement, but marketers have probably not fully explored the potential for environment-friendly products. The study strongly argues that organizations should leverage on the rural market opportunity in India. It confirms the need to tailor marketing mix for rural markets for determining behavioral dimensions of consumer decision-making. Research limitations/implications This empirical research paper is developed and applied in the Indian context, with special reference to the rural market of the country. Results may change when applied to different rural locations in the same country and/or different countries depending on their demographic variables, psychosocial factors and socioeconomic conditions. The findings of this study need to be viewed within the context of certain limitations of location, social and economic issues. The study provides the initial base for further research on the theme, as there are no such studies available on environment-friendly products. Practical implications This research study is highly useful for the business firms deciding on marketing mix variables for environment-friendly products in rural market scenario in India, and it provides inputs for formulating major policy decisions in marketing. The study provides insights for managers, policymakers and organizations operating in rural markets and working on different facets of environmental protection issues in different forms. Social implications It has been investigated across global markets that human activities have altered the natural ecosystem, so to make natural resources available for the future generation, there is a greater need to achieve more sustainable forms of development. The study provides insights from the rural Indian market for better adoption of environment-friendly products and will motivate marketers to explore the rural market horizon. Originality/value The study has been conducted with consumers who are residents of one small town in India. So far, no study has been conducted, and it is first such attempt to analyze the rural Indian market for environment-friendly products and consumer behavior ever since such products were launched in the country. This study provides an early glimpse into the workings of marketing practitioners who work on consumer strategy formulation and rural marketing decision-making for environment-friendly products.
21
Ashraf, Rohail, Noel Albert, Dwight Merunka, and Muhammad Asif Khan. "Consumer involvement with corporate ads vs product ads: a cross-national study." Asia Pacific Journal of Marketing and Logistics 32, no. 2 (September 27, 2019): 322–42. http://dx.doi.org/10.1108/apjml-09-2017-0219.
Full textAbstract:
Purpose Increasing consumer skepticism of corporate behavior has led companies to actively manage and advertise their corporate brands. However, it remains unclear how receptive consumers across different markets are to such efforts. The purpose of this paper is to demonstrate differences and similarities between corporate and product advertising by examining consumer ad involvement (AI) levels (a motivational state activated by the personal relevance of stimuli) and its antecedents and consequences for these ad types across two markets with varying degrees of economic development. Design/methodology/approach Using a 2 (ad type: corporate vs product) × 2 (market type: developed vs emerging) between-subject experimental design, the study was conducted in two markets with varying degrees of economic development, specifically, the USA (n=285) and Pakistan (n=311). Findings Results show that consumer involvement with corporate ads varies for developed (USA: high) and emerging (Pakistan: low) markets but that it remains the same for product ads across markets. Developed market consumers tend to be as involved with corporate ads as they are with product ads, whereas emerging market consumers are more involved with product ads than with corporate ads. Aside from differences in involvement levels, the findings demonstrate substantial similarities in the antecedents and consequences of consumer involvement for both ad (corporate vs product) and market (developed vs emerging) types. Practical implications With advertising and communication campaigns increasingly being standardized across different markets, this study demonstrates that corporate messages do not function similar as product messages across markets. For effective corporate campaigns, ad designs should fit with the motivation levels of the target consumers across markets. Originality/value This study demonstrates the differences and similarities between corporate and product AI across a developed and an emerging market.
22
Albar, Berri Brilliant, Mayang Larasati, and Sapta Eka Putra. "Market Testing dan Positioning Produk Inovasi." AMAR (Andalas Management Review) 4, no. 2 (November 30, 2020): 73–88. http://dx.doi.org/10.25077/amar.4.2.73-88.2020.
Full textAbstract:
The product innovation enters the next stage in the product development process series towards commercialization. As a product during its development period, it is necessary to carry out market research to determine consumer preferences and perceptions, to become the basis for business analysis and improvement. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analyzing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyze positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
23
Aslihan Nasir, V., and Fahri Karakaya. "Consumer segments in organic foods market." Journal of Consumer Marketing 31, no. 4 (June 3, 2014): 263–77. http://dx.doi.org/10.1108/jcm-01-2014-0845.
Full textAbstract:
Purpose – The aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore whether there are differences among these consumer segments in terms of their health orientation, socially responsible consumption, environmental responsibility and values and lifestyles. Design/methodology/approach – A total of 316 consumers were surveyed at supermarkets and malls in one of the largest metropolitan areas of a European city. Findings – The cluster analysis performed indicates that there are three segments based on consumer attitudes toward organic foods: favorable, neutral and unfavorable. The results show that the consumer segment with more favorable attitudes toward organic foods exhibits higher levels of health orientation and socially responsible consumption behavior when compared to other segments. Practical implications – It important for marketers to understand organic foods market segments so that they can target them with the appropriate marketing mix. For this reason, we attempt to identify consumer segments based on their attitudes and behavior concerning organic foods. In doing so, we examine the profiles of consumers in each organic food market segment and their attitudes toward organic food consumption. Originality/value – Organic food consumption is growing at a fast pace despite economic problems around the world. This study has identified three market segments (consumer profiles) with different attitudes and behavior towards organic foods.
24
Kapsdorferová, Z., and Ľ. Nagyová. "Consumer behavior at the Slovak dairy market ." Agricultural Economics (Zemědělská ekonomika) 51, No. 8 (February 20, 2012): 362–68. http://dx.doi.org/10.17221/5120-agricecon.
Full textAbstract:
The marketing concept in the Slovak dairy industry used to be production focused and the only task was to produce the cheap bulk commodities. Nowadays markets become more and more segmented. The number of foreign and domestic competitors has increased enormously. This new market approach requires: improved product quality, the sales management with good customer relations and effective marketing information system to collect data about customer needs and competition. The consumers represent the last but the most important component within the food chain. Therefore, they deserve a special attention. The study of consumers helps firms and organizations to improve their marketing strategies by the understanding of the issues such as consumers thinking, influence of the consumer by the environment or consumers’s shopping behavior. The answers serve to marketers to adapt and improve their marketing campaigns and marketing strategies in order to reach the consumer needs in the most appropriate way. The role of the marketing in the future in the dairy industry will be focused around two main topics: market segmentation and price differentiation.
25
Sovern, Jeff. "Six Scandals: Why We Need Consumer Protection Laws Instead of Just Markets." Michigan Business & Entrepreneurial Law Review, no. 11.1 (2021): 1. http://dx.doi.org/10.36639/mbelr.11.1.six.
Full textAbstract:
Markets are powerful mechanisms for serving consumers. Some critics of regulation have suggested that markets also provide consumer protection. For example, Nobel Prize-winning economist Milton Friedman said “Consumers don’t have to be hemmed in by rules and regulations. They’re protected by the market itself.” This Article’s first goal is to test the claim that the market provides consumer protection by examining several recent incidents in which companies mistreated consumers and then explores whether consumers stopped patronizing the companies, which would deter misconduct. The issue also has normative implications because if markets consistently protected consumers, society would need fewer regulations and regulators, as Friedman suggested. The Article’s second goal is to begin construction of a theory on when the market does or does not protect consumers. The Article finds that reality reflects a more nuanced situation than Friedman and other critics theorized. In some instances, businesses’ sales actually increased after their misconduct became public, despite the fact that, in at least two cases, consumers had told pollsters they would avoid patronizing the company. Even when companies suffered declines in sales after their misbehavior became public, the scandals became known only because of laws and those who enforce them, suggesting that it is the very rules that Friedman decried that led to a market response. Though it is impossible to know what would have happened if the problematic conduct had not occurred, the evidence suggests that markets alone are often not enough to protect consumers, or at least that markets are not a reliable consumer protection mechanism.
26
Torres, Ariana, Petrus Langenhoven, and Bridget K. Behe. "Characterizing the U.S. Melon Market." HortScience 55, no. 6 (June 2020): 795–803. http://dx.doi.org/10.21273/hortsci14859-20.
Full textAbstract:
The domestic market for melons, Cucumis melo L., has not been well characterized. The 2011 cantaloupe-related foodborne illness outbreak reduced melon production by 32%, and per capita consumption of cantaloupe and honeydew melons has not recovered. Our objective was to profile and characterize consumer segments of individuals who purchased melons in the 3 months before the survey. Responses from 1718 participants were analyzed by consumption volume and subjected to cluster analysis based on importance of melon attributes. Heavy and moderate consumers preferred local melons over imported. The top four melon attributes were flavor, freshness, ripeness, and sweetness. As consumption increased, consumers placed more importance for their diets. The heaviest consumption group accounted for 22% of the market, and consumed nearly three times the melon servings per month compared with the moderate consumer, and nearly 10 times the servings of the light consumption group. Cluster analysis produced three distinct clusters. Cluster 1 was the most promelon in attitudes and consumption, as well as general health interest, craving sweet food, food pleasure, and variety seeking in foods. The largest segment was cluster 3 and was the ideal group for future targeting of marketing and advertising campaigns for increasing the melon market share with their intermediate consumption and promelon attitudes. Last, members of cluster 2 consumed the lowest amount of melons, spent the least on melons, and traveled the fewest number of miles to purchase them, relative to the other two segments.
27
Sholihah, Siti, and Karsinah Karsinah. "Integration of Central, East, West Java and Jakartas Shallot Market." Economics Development Analysis Journal 8, no. 4 (January 4, 2020): 252–66. http://dx.doi.org/10.15294/edaj.v8i4.35276.
Full textAbstract:
The purpose of this study was to know and analyze the shallot markets of Central Java with shallot markets in East Java, Jakarta, and West Java. The method of data analysis in this study is the Johansen Cointegration Test, Causality Test, and Vektor Error Correction Model (VECM). The data used is secondary data in the form of monthly sources from the Central Statistics Agency and the Ministry of Agriculture. The results of the research are producer markets and consumer markets in Central Java are integrated, the Central Java producer market and the East Java consumer market, Jakarta consumer market, and West Java consumer market are integrated, the Central Java consumer market and East Java consumer market, Jakarta consumer market, and West Java consumer market are integrated. Based on the trial of the causality of market integration carried out is weak, only the consumer market integration of Central Java with East Java consumer market is strong. Based on the results of the VAR / VECM analysis shows that adjustment of the prices of shallots in Central Java producer market slower than adjustments of the price of Central Java, East Java, and Jakarta consumer markets. Efforts to overcome this problem can be done by increasing the implementation of policies on the floor price and the ceiling price.
28
Van Loo, Rory. "Digital Market Perfection." Michigan Law Review, no. 117.5 (2019): 815. http://dx.doi.org/10.36644/mlr.117.5.digital.
Full textAbstract:
Google’s, Apple’s, and other companies’ automated assistants are increasingly serving as personal shoppers. These digital intermediaries will save us time by purchasing grocery items, transferring bank accounts, and subscribing to cable. The literature has only begun to hint at the paradigm shift needed to navigate the legal risks and rewards of this coming era of automated commerce. This Article begins to fill that gap by surveying legal battles related to contract exit, data access, and deception that will determine the extent to which automated assistants are able to help consumers to search and switch, potentially bringing tremendous societal benefits. Whereas observers have largely focused on protecting consumers and sellers from digital intermediaries’ market power, sellers like Amazon, Comcast, and Wells Fargo can also harm consumers by obstructing automated assistants. Advancing consumer welfare in the automated era requires not just consumer protection, but digital intermediary protection. The Article also shows the unpredictable side of eliminating switching costs. If digital assistants become pervasive, they could gain the ability to rapidly direct millions of consumers to new purchases whenever a lower price or new innovation becomes available. Significantly accelerated consumer switching—what I call hyperswitching—does not inevitably harm society. But in the extreme it could make some large markets more volatile, raising unemployment costs or financial stability concerns as more firms fail. This new kind of disruption could pose challenges for commercial and banking regulators akin to those familiar to securities regulators, who deploy idiosyncratic tools such as a pause button for the stock market. Even if sellers prevent extreme hyperswitching, managers may strategically prepare for hyperswitching with economically costly behavior such as hoarding liquid assets or forming conglomerates to provide insurance against a sudden exodus of customers. The transaction-cost-focused literature has missed macro-level drawbacks. The regulatory architecture reflects these scholarly gaps. One set of agencies regulates automated assistants for consumer protection and antitrust violations but does not go beyond those microeconomic inquiries. Nor do they prioritize strengthening digital intermediaries. Regulators with more macroeconomic missions lack jurisdiction over automated assistants. The intellectual framework and regulatory architecture should expand to encompass both the upsides and downsides of digital consumer sovereignty.
29
Hunt, Alan R. "Consumer interactions and influences on farmers' market vendors." Renewable Agriculture and Food Systems 22, no. 1 (March 2007): 54–66. http://dx.doi.org/10.1017/s1742170507001597.
Full textAbstract:
AbstractConsumers interact with each other and vendors on a social level at farmers' markets. Some consumer social interactions, such as enjoying the market, talking with farmers about seasonal products and making a trip to the market a family event, are significant and positive influences on spending at farmers' markets as identified through a survey of 216 shoppers at eight farmers' markets in Maine. Vendors at these markets were also surveyed, with 65 of the 81 vendors being farmers. Through direct farmer/consumer relations, farmers indicated a willingness to reduce chemical inputs to meet customer demands, suggesting that customer interaction has the potential to affect environmental quality. By examining the linkages between producers and consumers at a direct market—often embedded with a sense of local identity—there is the potential to better understand social interactions that can support the economic and environmental sustainability of local agriculture.
30
Deliagin, Mikhail. "The Consumer Market." Problems of Economic Transition 35, no. 8 (December 1, 1992): 38–51. http://dx.doi.org/10.2753/pet1061-1991350838.
Full text
31
Buitrago-Vera, J., C. Escribá-Pérez, A. Baviera-Puig, and L. Montero-Vicente. "Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption." World Rabbit Science 24, no. 3 (September 28, 2016): 169. http://dx.doi.org/10.4995/wrs.2016.4229.
Full textAbstract:
Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a specific type of consumer. Owing to the rapid changes in today’s society, consumer lifestyle has become the ideal criterion for market segmentation. In this study, we employed the food-related lifestyle model, which scholars have shown to be suitable and valid in several countries. Using data from a survey (with 3.53% error), we segmented the Spanish food market based on consumers’ food-related lifestyles. For each segment, we identified the consumer profile and analysed consumers’ consumption of rabbit meat. Factor analysis and cluster analysis yielded 4 segments: (i) ‘Unconcerned’ (36.8% of the sample) mainly consists of male consumers. Consumers in this segment value neither the freshness nor the price/quality ratio of their food items and consume rabbit meat rarely (39.4%) or sporadically (29.3%). (ii) ‘Cooks’ (18.4%) predominantly consists of middle-aged women. Consumers in this segment are highly demanding and critical of the quality of food products. They like cooking and are regular consumers of rabbit meat (40.6%). (iii) ‘Out-of-home consumers and convenience shoppers’ (28.6%) mostly consists of consumers aged between 25 and 34 y old and contains a large proportion of upper-class consumers. Consumers in this segment prefer to eat out and consume convenience products. This segment has the second highest percentage of regular consumers of rabbit meat (36.9%). The segment also has the second highest percentage of consumers who rarely or never eat rabbit meat (43.9%). (iv) ‘Rational purchaser with little interest in cooking’ (16.2%) has the highest proportion of consumers aged 55 to 74 y old. Consumers in this segment have the least interest in cooking, the most interest in the purchasing process, and the lowest consumption of rabbit meat (51.1% consume little or no rabbit meat).
32
Bo Liu, Hong, Breda McCarthy, Tingzhen Chen, Shu Guo, and Xuguang Song. "The Chinese wine market: a market segmentation study." Asia Pacific Journal of Marketing and Logistics 26, no. 3 (June 3, 2014): 450–71. http://dx.doi.org/10.1108/apjml-07-2013-0089.
Full textAbstract:
Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis. Findings – The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-seeking customers” and “the alcohol level attribute-seeking customers”. These groups of consumers were categorised using a behavioural (benefit) segmentation base. Research limitations/implications – The use of an internet survey and convenience sample limits generalisation of the findings. The adoption of a behavioural basis in conducting the segmentation is a limitation. The use of more complex segmentation bases, such as psychographics, may yield a richer understanding of the Chinese wine consumer in future studies. Practical implications – The customer profiles provide Australian wine marketers with an insight into Chinese wine consumer behaviour. Brand positioning can be improved by ensuring that the brand emphasises certain product attributes which the segments value when choosing wine. Originality/value – Little previous research on market segmentation has been conducted in mainland China. For Australian wine marketers, this study provides a baseline study into market segmentation and may assist with targeting and brand positioning decisions.
33
Duisebayeva, A. M. "Bakery market in Almaty." Problems of AgriMarket, no. 2 (June 30, 2021): 147–51. http://dx.doi.org/10.46666/2021-2.2708-9991.18.
Full textAbstract:
The goal is to determine the importance and position of products of "Almatynan" LLP and develop recommendations for increasing customer loyalty. For this purpose, the bakery market “Almatynan LLP” is considered as objectives. Customer satisfaction depends not only on specific or individual elements of the enterprise, but is a complex concept in the study of consumer behavior on market, as well as loyalty programs and is considered as one of the options for marketing communications. A feature of consumer goods market is its division into many segments, which have certain target groups of consumers with their characteristic needs, wishes, requirements, recommendations. Methods – method of analysis, synthesis, grouping and comparison was used. Results – the bakery market in Almaty was analyzed; the factors are shown and macro environment of Almatynan LLP are reflected, an operational picture of consumer loyalty, recommendations for improving service standards aimed at stimulating sales are presented, increasing the customer base, expanding the range. Conclusions – any company is unique in its activities, as a result, the process of attracting consumers is exclusive, since it depends on target audience, characteristics and promotion of products or services, proposals, taking into account the wishes of customers, the company's development potential. It is necessary to constantly monitor market conditions to identify ever-changing consumer preferences.
34
Coley, Linda Silver, John T. Mentzer, and Martha C. Cooper. "Is "Consumer Orientation" A Dimension of Market Orientation in Consumer Markets?" Journal of Marketing Theory and Practice 18, no. 2 (April 2010): 141–54. http://dx.doi.org/10.2753/mtp1069-6679180203.
Full text
35
Fitriani, Eka Dwi, and Bayu Nuswantara. "Pengaruh Faktor Sosial Ekonomi Terhadap Loyalitas Konsumen Di Pasar Tradisional Ampel Kabupaten Boyolali." SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 15, no. 1 (November 1, 2018): 91. http://dx.doi.org/10.20961/sepa.v15i1.25058.
Full textAbstract:
<p><em>This study examines socioeconomic factors on consumer loyalty in choosing to shop at the traditional Ampel market in Boyolali Regency. In order for traditional markets to survive and develop in the competitive business world in competing for consumers, it must be able to understand it’s consumers. Many factors can influence consumer loyalty in choosing to shop in traditional markets. In this study the factors that are thought to influence are product prices, product quality, merchant service, product location and market days. The type of research used is a survey with 50 sampling using incidental sampling. The type of data used is primary data and secondary data. Data collection techniques using questionnaires and data analysis techniques used multiple linear regression. Instrument test results show all valid and reliable. Multiple linear regression test shows Y = -9,199 + 0.510 X1 + 0.460 X2 -</em><em> 0.192 X3 + 0.708 X4 + 0.551 X5. It is shows that product price variables, product quality, market location and market day have a positive effect on consumer loyalty.</em></p>
36
Kim, GwanSeon, Jun Seok, and Tyler Mark. "New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market." Sustainability 10, no. 9 (September 4, 2018): 3166. http://dx.doi.org/10.3390/su10093166.
Full textAbstract:
This paper investigates what factors and characteristics of organic consumers affect annual organic food expenditure by using Nielsen’s consumer panel dataset from 2010 to 2014. To be specific, this paper explores new marketing opportunities by investigating organic consumer heterogeneity in different household income levels by utilizing the multilevel model. Findings in this study will contribute to the previous and existing literature in three-folds. First, we find that the organic consumers are more heterogeneous in the high-level of income groups (approximately above $60,000), as well as the low-income households between $35,000 and $45,000. This finding demonstrates that the income levels above $60,000 and around $40,000 have potential market segmentation. Second, we find that that annual organic expenditure is positively associated with consumers who consecutively repurchase organic food products compared to irregular organic consumers, supporting a different level of satisfaction. Third, we find that USDA organic labeling has a positive effect on annual organic expenditure compared to the organic labeling certified by private companies, implying the importance of credibility for the organic labeling.
37
Resheteeva, Regina I. "How Consumers Perceive the Market: Cynical Reason and Individual Resistance (Based on Interviews with Residents of Moscow)." Sociological Journal 26, no. 3 (2020): 90–113. http://dx.doi.org/10.19181/socjour.2020.26.3.7397.
Full textAbstract:
This study seeks to investigate how consumers interpret their place in the market system and how consumers act on these perceptions. By drawing from 54 interviews with a diverse sample of Moscow residents, this article explicates three key categories — presumption of market players’ guilt, (ir)responsibility of the state and proactive consumer behavior. Interviews suggest that consumers infuse market with moral meaning and have a strong sense of appropriateness. Consumers have a generalized idea of market players born within the commonsense world of everyday life and it produces a relay of signification and interpretation. Consumers’ past problems or grievances may result in placing blame onto market players. A typical way to interact with market players was described in terms of confrontation or rivalry. Tensions between market players and consumers are expected to be resolved by an impartial party — state representatives, consumers’ expectations — to be protected by a government indicated victim-based consumer identity. Adopting the “cynical reason” concept established by P. Sloterdijk, the author offers a category called “consumer cynicism”, encompassing mundane suspicion and disappointment in the relationship between consumers and market players. Yet consumers’ vigilance and alertness paradoxically create a sense of security and self-affirmation. Moreover, consumer cynicism fuels proactive consumer behavior. Trying to fight back against market injustice, consumers’ choices are governed by the principle “do not overpay” for financially stable informants, as well as the principle “do not go broke” for those who struggle with money. Saving and coping are interpreted as a choice rather than a financial necessity. Proactive consumer behavior is conceptualized as a form of individual resistance. Tactical everyday resistances allow for protecting one’s interests while entailing a perception of possessing less power. The author discusses three understandings of saving and coping: survival, game and calculation.
38
Khoir, Misbahul. "Mengidentifikasi Segmen Pasar Dan Memilih Pasar Sasaran." AKADEMIKA 10, no. 1 (June 30, 2016): 119–34. http://dx.doi.org/10.30736/akademika.v10i1.58.
Full textAbstract:
Target market identification is a necessary step in planning and developing marketing strategies. In situations in which the consumer faces many choices, the success of product marketing will be largely determined by the suitability of the product to the needs of consumers in a particular segment. The company could not connect with all its customers in a large, wide, or diverse market. But they could divide market into a consumer group or segment with different needs and wants. On this stand, the company must identify which market segments it could serve effectively. Modern marketing strategies have currently used STP (Segmenting, Targeting, Positioning): (1) Segmenting is grouping markets into homogeneous consumer groups, in which each group can be chosen as targeted market for marketing a product. (2) Targeting. After the company identifies the market segment opportunity, then it will evaluate the various segments to decide which segment is considered the target market. (3) Positioning is an image formed in the mind of a consumer concerning the names of company or product.
39
Gans, Joshua, Andrew Leigh, Martin Schmalz, and Adam Triggs. "Inequality and market concentration, when shareholding is more skewed than consumption." Oxford Review of Economic Policy 35, no. 3 (2019): 550–63. http://dx.doi.org/10.1093/oxrep/grz011.
Full textAbstract:
AbstractEconomic theory suggests that monopoly prices hurt consumers but benefit shareholders. But in a world where individuals or households can be both consumers and shareholders, the impact of market power on inequality depends in part on the relative distribution of consumption and corporate equity ownership across individuals or households. The paper calculates this distribution for the United States, using data from the Survey of Consumer Finances and the Consumer Expenditure Survey, spanning nearly three decades from 1989 to 2016. In 2016, the top 20 per cent consumed approximately as much as the bottom 60 per cent, but had 15 times as much corporate equity. Because ownership is more skewed than consumption, increased mark-ups increase inequality. Moreover, over time, corporate equity has become even more skewed relative to consumption.
40
Vasiliev, E. A., and T. V. Prokofieva. "ENSURING ECONOMIC SECURITY CONSUMER MARKET." Chronos 7, no. 2(64) (February 13, 2022): 52–56. http://dx.doi.org/10.52013/2658-7556-64-2-11.
Full textAbstract:
The article presents the characteristics of the current state of the consumer market in Russia, defines its essence and functions. The segments of the consumer market are considered, where there is an increase in the volume of counterfeit and falsified products, in particular, the markets of tobacco and alcoholic beverages, light industry goods. The article analyzes the results of the work of the internal affairs bodies of the Russian Federation to ensure economic security in the consumer market.
41
Laux, Johann, Sandra Wachter, and Brent Mittelstadt. "Neutralizing online behavioural advertising: Algorithmic targeting with market power as an unfair commercial practice." Common Market Law Review 58, Issue 3 (June 1, 2021): 719–50. http://dx.doi.org/10.54648/cola2021048.
Full textAbstract:
Online behavioural advertising (OBA) relies on inferential analytics to target consumers based on data about their online behaviour. While the technology can improve the matching of adverts with consumers’ preferences, it also poses risks to consumer welfare as consumers face offer discrimination and the exploitation of their cognitive errors. The technology’s risks are exacerbated by the market power of ad intermediaries. This article shows how the Unfair Commercial Practices Directive (UCPD) can protect consumers from behavioural exploitation by incorporating market power analysis. Drawing on current research in economic theory, it argues for applying a stricter average consumer test if the market for ad intermediaries is highly concentrated. This stricter test should neutralize negative effects of behavioural targeting on consumer welfare. The article shows how OBA can amount to a misleading action and/or a misleading omission under Articles 6 and 7 UCPD, as well as an aggressive practice under Article 8 UCPD. It further considers how the recent legislative proposals by the European Commission to enact a Digital Markets Act (DMA) and a Digital Services Act (DSA) may interact with the UCPD and the suggested stricter average consumer test.
42
Yuliana, Rina, Joko Sutrisno, and Tria Rosana Dewi. "Analisis Tipe Perilaku Konsumen Terhadap Keputusan Membeli Produk Teh di Kota Surakarta." Daun: Jurnal Ilmiah Pertanian dan Kehutanan 8, no. 1 (June 30, 2021): 43–52. http://dx.doi.org/10.33084/daun.v8i1.2178.
Full textAbstract:
Based on the results of the research and analysis that has been carried out, it can be seen first that consumer involvement in the tea purchase decision-making process in the Modern Market of Surakarta is high (31,56 > 24). Second, according to consumers in the Surakarta City Modern Market, the difference between tea brands is not real, meaning that consumers do not see much difference between tea brands. Third, the type of tea consumer behavior in modern markets is dissonance, reducing buying behavior. Usually, consumer behavior is meaningful and goal-oriented. Products are accepted or rejected based on the extent to which both are considered relevant to their needs and lifestyle.
43
Chihiro Watanabe, Weilin Zhao, and Mitsuko Nasuno. "Resonance between Innovation and Consumers: Suggestions for Emerging Market Customers." Journal of Technology Management for Growing Economies 3, no. 1 (April 24, 2012): 7–31. http://dx.doi.org/10.15415/jtmge.2012.31001.
Full textAbstract:
Consumption increase in emerging markets is significant for global sustainability as it helps in overcoming structural impediments that impede investment inducement. In this light, the paper aims at demonstrating a hypothesis that resonance between innovation and consumers triggers co-emergence of investment essential for an emerging market and further analyses resonant behavior between attractive goods and consumers. The elevation in face temperature of consumers looking at attractive goods was measured at the event corner of a Japanese supermarket by utilizing thermography. Noteworthy findings obtained include that consumer temperatures increase as they perceive, recognize and decide to purchase attractive goods while elevated temperatures decrease when the goods are not attractive enough to purchase. Consumer couples also incorporate a general tendency to converge toward the same decision in a resonant way. Through correlation analysis of sales records, it was demonstrated that sales of attractive goods represents innovation which increases by resonating consumer demand through construction of a spirally developing virtuous cycle. These findings provide a constructive suggestion for stimulating latent consumer vitality in emerging markets as a way of inducing investment.
44
., Sandra, Putri Suci Asriani, and Witman Rasyid. "PERILAKU HARGA DAN KETERPADUAN PASAR CABAI MERAH KERITING (Capsicum annuum) DI PROVINSI BENGKULU." Jurnal AGRISEP 11, no. 2 (September 28, 2012): 220–36. http://dx.doi.org/10.31186/jagrisep.11.2.220-236.
Full textAbstract:
This research aims to measure of price behavior, market integration and market leader of the red chili in Bengkulu Province. Monthly series of 2006 to 2011 were used as sample data in this analyzing research. The data were from secondary of the monthly average price of red chili. They were obtained from the Central Bureau of Statistics and the Department of Agriculture in Bengkulu Province. The variables which were research included red chili price in the market producer Curup and market consumer Panorama, Minggu, Purwodadi and Ampera. The price behavior applied descriptive statistical analysis, to see the fluctuation of price applied the coefficient of variation formula. The analysis of market integration and marked leader applied the method of co-integration and Granger causality test (Engle and Granger model (1987)). The results of the price behavior showed price of red chili commodity is relative fluctuation. The value of the coefficient of variation (CV) in the consumers area (CV = 42,35%) is smaller than in the producer area (CV = 64,41%). The price of red chili in producer area more fluctuation than the prices in the consumers area. The result of market integration showed a strong level of market integration between market producer Curup and consumer Panorama, Minggu, Purwodadi and Ampera. Besides it, the strong level of integration also between the inter-market consumer Panorama, Minggu, Ampera and Purwodadi. Market leader for commodity red chili in Bengkulu Province is market consumer Panorama.Keywords: Marketing Red Chili, Price Behavior, Market Integration and Market Leader
45
Fayzieva, Indira Ilkhomovna. "MODERN APPROACHES TO ORGANIZATION AND DEVELOPMENT OF THE HOUSEHOLD SERVICE MARKET." Journal of Central Asian Social Studies 02, no. 01 (January 1, 2021): 184–89. http://dx.doi.org/10.37547/jcass/volume02issue01-a27.
Full textAbstract:
This article examines the issue of modern trends in the placement of consumer services enterprises in modern conditions. The analysis shows changes in the principles of development of a network of consumer services enterprises in the areas of new buildings, as well as the need to improve approaches to planning the retail and consumer infrastructure of residential areas. Based on the survey results, the author studied the factors influencing the behavior of consumers of individual services.
46
Won, Eugene J. S., Yun Kyung Oh, and Joon Yeon Choeh. "Perceptual mapping based on web search queries and consumer forum comments." International Journal of Market Research 60, no. 4 (January 12, 2018): 394–407. http://dx.doi.org/10.1177/1470785317745971.
Full textAbstract:
Consumers’ online activities such as keyword searching and writing reviews can provide valuable information that reflects their perception of the market. This study proposes ways to analyze market structure and draw a perceptual map from the following two types of online data: keyword search and online consumer forum data. We apply our methodology to the imported car brands in South Korea automobile market. The multidimensional scaling (MDS) results provide different consumer insights depending on the nature of data. The inter-brand similarity values derived from the proposed two metrics are shown to be correlated. Especially, using consumer forum data, we apply our metric to analyzing the market structure of two sub-markets: midsize sedan and compact crossover sport utility vehicle (SUV). Furthermore, utilizing the proposed measures, we calculate the prototypicality of a brand and demonstrate its positive effect on sales. Marketing managers can apply our technique to understand the market structure and perform longitudinal studies to monitor consumers’ perceptual changes without conducting a time-consuming, traditional survey method.
47
Malska, M., and Y. Zanko. "Development tourist market taking into account meet consumer needs." Visnyk of the Lviv University. Series Geography 2, no. 43 (October 19, 2013): 239–48. http://dx.doi.org/10.30970/vgg.2013.43.1719.
Full textAbstract:
The features of services in tourism with regard to satisfaction of consumer problems of the population. Describe the needs of consumers is the classification of these needs. Singled internal and external factors influence consumers’ needs in the field of tourism. Keywords: tourism market, tourism, tourist activity, the consumer market, economic activity, income consumers.
48
Frýdlová, Monika, and Hana Vostrá. "Determinants influencing consumer behaviour in organic food market." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 7 (2011): 111–20. http://dx.doi.org/10.11118/actaun201159070111.
Full textAbstract:
This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.
49
Rahayu, Elly. "Pengaruh Lokasi, Kelengkapan Produk, dan Pelayanan Terhadap Keputusan Pembelian Konsumen pada Imam Market Kisaran." JOURNAL OF SCIENCE AND SOCIAL RESEARCH 1, no. 1 (January 11, 2018): 7. http://dx.doi.org/10.54314/jssr.v1i1.108.
Full textAbstract:
This study is purpose to examine the influence of location, completeness of products and services to consumer purchasing decisions at Swalayan Imam Market. The population of this study are consumers who have been shopping at Imam Market Kisaran. The sample of this study is the consumers who shop at Imam Market within the last 3 months The technique sampling used is accidental sampling method . Best of the t test (partial test) that have been done, Service dan Location which have influence to consumer buying decition on Imam Market Kisaran and product completeness has no effect to consumer buying decision on Imam Market Kisaran
Keywords: Location, Product Completeness, Purchasing Decision Service, Consumer
50
Simonović, Zoran, and Nikola Ćurčić. "Consumer behavior related to buying wines on the retail market in the City of Niš." Strategic Management 26, no. 4 (2021): 65–71. http://dx.doi.org/10.5937/straman2104065s.
Full textAbstract:
The subject matter of the paper is research in consumer behavior in connection with the purchase of wines of both domestic and foreign brands on the market of the City of Niš. The paper is structured so as to perceive the issue from several aspects. In the first place, our wish was to determine whether the respondents are regular wine consumers, and which sorts of wine they consume, and how many of them are not wine regular consumers. An effort was made to determine consumer habits via survey research. The examination method that implied personal examination using a questionnaire was applied. The suitable sample included 230 respondents from the territory of the City of Niš. The research was conducted in November 2019. While processing the data, it was noticed that a larger number of the respondents were regular wine consumers, namely consuming specific brands. The respondents mainly preferred domestic producers' wines. The results obtained can be observed at the level of the strategic marketing of the offering companies. The research study provides an insight in connection with the different aspects of the consumer behavior of those who consume wine, both at the general level and in connection with the choice of brands.