Journal articles: 'Consumer packaged goods industry'

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SENGUPTA, ABHIJIT, and STEPHEN E. GLAVIN. "VOLATILITY IN THE CONSUMER PACKAGED GOODS INDUSTRY — A SIMULATION BASED STUDY." Advances in Complex Systems 13, no. 04 (2010): 579–605. http://dx.doi.org/10.1142/s0219525910002724.

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The volatility in a CPG market is modeled using a bottom-up simulation approach and validated against disaggregated supermarket transactions data. The simulation uses independent agents, each agent representing unique households in the data. A simple behavioral model incorporates household preferences for product attributes and prices. Our validation strategy tests the model predictions at both macro and micro levels and benchmarks the performance in each against a random choice model. The model significantly outperforms the benchmark at both levels. At the macro level, choices made by heterogenous agents accurately captures the volatility in market shares over time. This accuracy at the macro level is driven by the accuracy of predictions at the micro household level SKU and attribute choice.

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Sunder, Sarang, V. Kumar, and Yi Zhao. "Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry." Journal of Marketing Research 53, no. 6 (2016): 901–21. http://dx.doi.org/10.1509/jmr.14.0641.

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Lamey, Lien, Barbara Deleersnyder, Jan-Benedict E. M. Steenkamp, and Marnik G. Dekimpe. "New product success in the consumer packaged goods industry: A shopper marketing approach." International Journal of Research in Marketing 35, no. 3 (2018): 432–52. http://dx.doi.org/10.1016/j.ijresmar.2018.03.001.

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Raj, K. Antony Arokia Durai, Balasubramanian Kanagasabapathi, Suyashi Shrivastava, Kunal Krishnan, and Mitul Shah. "Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry." International Journal of Electronic Marketing and Retailing 5, no. 2 (2012): 173. http://dx.doi.org/10.1504/ijemr.2012.051031.

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Nasir, Nur Nadia, and Siti Amira Othman. "Application of Bioplastic Packaging In Industry." Journal of Advanced Research in Materials Science 74, no. 1 (2020): 19–28. http://dx.doi.org/10.37934/arms.74.1.1928.

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Current conventional plastic is favored due to its affordable price and desirable properties however the major drawback is its non biodegradable properties which lead to environmental pollution. Taking into consideration the issues of non renewable resources, there is where bioplastic were introduce. According to European bioplastic, bioplastic is defined as material produced from biobased, biodegradable or both properties. Bioplastic is coming from renewable resources which can be used to reduce the plastic waste problem. Recently, the existence of bioplastic became one of the promising technologies in various industries especially in packaging industry. This review paper is highlight include the bioplastic packaging application (food and beverages, healthcare, cosmetic and personal care and consumer packaged goods) in industry for 4 types of bioplastic (PLA, PCL, Starch based and PHAs).

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Onyemah, Vincent, and Simon O. Akpa. "Open air markets: uniquenesses about African marketing channels." International Marketing Review 33, no. 1 (2016): 112–36. http://dx.doi.org/10.1108/imr-08-2014-0265.

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Purpose – The purpose of this paper is to offer a state of the art description of open air markets (OAM), a little-known phenomenon that is indispensable in Africa’s consumer packaged goods industry. Design/methodology/approach – A qualitative methodology comprising in-depth semi-structured interviews and direct observation was employed. Findings – Analysis of data from Nigeria, Africa’s largest economy and most populous country, reveals that channel members have roles that are different from that of their Western counterparts. For example, distributors often do not distribute and principals are expected to actively sell on behalf of their distributors to empty the latter’s warehouse. Also, while many end-users in developing countries expect credit sales and opportunity to bargain, extant literature does not include these demands in the formal list of service output demands. Another major finding is the surprising order underlying OAM. It is the bedrock of commercial activities: for most consumer packaged goods manufacturers, sales through OAM account for over 90 percent of revenue. Research limitations/implications – The focus on one industry and country limits the generalizability of the above findings. Practical implications – Africa is the next growth frontier. Tapping into this growth requires a deep understanding and appreciation of the important role played by its unique marketing channels. Originality/value – Given the dearth of documented knowledge about marketing channels in emerging markets, this study addresses an important gap. Its findings could inform theory development and encourage more research on marketing channels in developing countries.

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Mahasuar, Kiran. "Strategic innovations in distribution channels – an emerging market perspective and case studies from consumer packaged goods (CPG) industry of India." Strategic Direction 35, no. 1 (2019): 13–16. http://dx.doi.org/10.1108/sd-07-2018-0158.

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Purpose The distribution channel in Indian Consumer Packaged Goods (CPG) ecosystem is both unique and unparalleled in terms of its reach, structure, and size. This paper aims to give an emerging market perspective of the innovations in the distribution models of CPG industry through pertinent case studies. Design/methodology/approach This briefing is prepared by two independent writers who have critically evaluated the Indian CPG Distribution ecosystem and contextualized the case-studies with their perspectives. Findings Most of the text-books and academic literature are tailor-made for the distribution through organized retail. So, how do we tackle the complexities of the Distribution in an emerging market like India with a gargantuan proportion of sales in the unorganized retail sector? The paper is possibly the first attempt to give an emerging market perspective of the successful innovations in the distribution models of CPG industry through pertinent case studies and thereby serve as a learner’s primer in this area. Practical implications The paper provides impactful strategic insights and practical thinking derived from the innovative approaches of successful corporations. Originality/value The research paper is first of its kind documentation of innovation in CPG ecosystem of India and thus saves busy executives and researchers hours of reading time. The relevant information is presented in a succinct and easy to digest no-frills format.

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Mpele Lekhanya, Lawrence, Nze Grace Olajumoke, and Dorasamy Nirmala. "Exploring fast moving consumer goods (FMCG) small, medium and micro enterprises manufacturers’ need for innovation to achieve growth." Environmental Economics 8, no. 2 (2017): 8–16. http://dx.doi.org/10.21511/ee.08(2).2017.01.

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The purpose of this paper is to investigate the problems of the sustainable development, to explore the level of innovation in the fast moving consumer goods (FMCG) manufacturing SMMEs sectors, which most affects on the state of the environment, to identify the causes of low innovation in the industry and to examine these factors influence on the effectiveness of SMMEs manufacturers innovation strategies, as well as to invent a new innovation strategic approach to overcome innovation problems in the economic growth of fast moving consumer goods SMMEs manufacturers. The study is aimed to determine the level of innovation and factors contributing to low innovation in fast moving consumer goods (FMCG) SMMEs manufacturers, which hinder their economic performance. Mixed approach of quantitative and qualitative questionnaire is used for primary data collection. Sample consists of 120 SMMEs. Statistical Package for Social Sciences (SPSS) (23.0) was employed for data analysis. The study results are presented with figures and diagrams. This study will be a useful tool for general public and relevant stakeholders in this sector.

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CUONG, Pham Hung. "Role of Digital Marketing in Consumer Goods Retailing. Evidence from Vietnam in the Context of the 4th Industrial Revolution." Journal of Advanced Research in Law and Economics 10, no. 4 (2019): 1266. http://dx.doi.org/10.14505//jarle.v10.4(42).26.

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The development of the 4th Industrial revolution has brought many changes in technologies that are set to change the business world. In Vietnam, retailers of consumer products have taken the advantage of the innovation to engage in digital marketing. The aim of this study is therefore to evaluate the significance of digital marketing in consumer goods retailing. The hypothesis developed for the research is that there is a certain link between digital marketing and consumer goods industry. To achieve its aim, the study uses quantitative research methodologies where data is collected through online questionnaires. A purposive sample of 580 respondents was used to obtain data. The information gathered was analyzed using Excel and SPSS packages. The study finds that most respondents knew about online sale of consumer goods through advertising ads on the web. The paper then draws a correlation between knowledge of marketing and the actual buying of goods. It is further established that majority of participants prefer buying goods online because it is convenient and cost-effective. The role of digital marketing in consumer goods retailing is explicitly outlined and linked to research hypothesis. By so doing, the study is said to have met its objective.

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Roe, Brian E., Danyi Qi, Kathryn E. Bender, and Julia Hilty. "Industry versus Government Regulation of Food Date Labels: Observed Adherence to Industry-Endorsed Phrases." Sustainability 11, no. 24 (2019): 7183. http://dx.doi.org/10.3390/su11247183.

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A leading factor in the creation of avoidable household food waste is confusion about food date labels. In the United States, date labels are largely unregulated, resulting in a plethora of date label phrases used in commerce. Federal regulation has been proposed but never passed, while both industry and government have provided voluntary guidance on preferred label phrases. We study food producer adherence to the label phrases endorsed by the Trading Partner Alliance (TPA, an industry group), which includes “Use By” for perishable products subject to a material degradation of critical performance or potential food safety concern and “Best If Used By” for all other packaged foods. Based on three studies conducted between the fall of 2018 and the summer of 2019 that use two distinct measurement methodologies, we find adherence to be less than 50% and to differ by product category, retailer, region, and brand type (store versus national brands). We find numerous dry goods and other foods that are better suited to the “Best If Used By” phrase instead feature the “Use By” phrase. This misapplication of phrases to products and the low TPA phrase adherence rate suggests that practices as of the summer of 2019 may still contribute to consumer confusion about date labels and to inadvertent food discard. We explore possible reasons why our estimated adherence rate is lower than industry reported figures and discuss tradeoffs between government regulation and industry self-regulation.

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Cohen, Morris A., Jehoshua Eliashberg, and Teck H. Ho. "An Anatomy of a Decision-Support System for Developing and Launching Line Extensions." Journal of Marketing Research 34, no. 1 (1997): 117–29. http://dx.doi.org/10.1177/002224379703400110.

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For most firms producing fast-moving consumer packaged goods, line extension is central to their new product development (NPD) strategy. The authors present a decision-support system for managing the NPD process in this industry, which explicitly evaluates the financial prospects of new line extension concepts. The system developed is based on an in-depth analysis of 51 new product projects launched over a three-year period at a major food manufacturer. It embodies historical knowledge about the productivity of the firm's NPD process and captures some key research and development resource inputs that can affect this productivity. It also provides shipment forecasts at various stages of the NPD process and thus can be used at new product project review gates to evaluate line extension concepts systematically. Finally, the system also can be used to improve the practice of the NPD process by enabling its users to take a product line perspective, using incremental sales evaluation, and by facilitating cross-functional and inter-project learning. Although the system has been developed specifically for a packaged food company environment, its underlying design principles are generic and applicable to a wide range of industries.

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Fera, Marcello, Raffaele Iannone, Vincenzo Mancini, Massimiliano M. Schiraldi, and Paolo Scotti. "Economic Evaluation of RFID Technology in the Production Environment." International Journal of Engineering Business Management 5 (January 1, 2013): 39. http://dx.doi.org/10.5772/56750.

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The aim of this paper is to present an economic evaluation framework of an RFID system implementation through a pilot project with the aim of streamlining logistic processes and compliance with higher level requirements. The company involved in the project belongs to the CPG (Consumer Packaged Goods) food industry, and in particular to the alimentary industry, whose principal scope was to comply the new norms of the sector by implementation of a better traceability system. This system, besides being very effective for the scope of the project, also had a huge impact in economic terms on logistics resources and cost reduction. For this reason, the discover of the RFID technology for the company has been greatly appreciated at management level, and today other fields of application are under evaluation. The added value of this article is contained not only in the results obtained in the economic evaluations, but also in the applied methodology, evidencing the advantages obtainable in the processes by cutting no added value operations. The economic analysis has thus been conducted on the basis of this TO-BE process streamlining.

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Jang, Ho Young, and Ji Ung Sun. "A Graph Optimization Algorithm for Warehouses with Middle Cross Aisles." Applied Mechanics and Materials 145 (December 2011): 354–58. http://dx.doi.org/10.4028/www.scientific.net/amm.145.354.

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This paper considers picker routing problem where the picking area consists of vertical and middle cross aisles, and has picking locations at some cross aisles. A graph optimization algorithm is developed to minimize total traveling distance for the unique layout. Because the dynamic programming-based graph optimization algorithm is very sensitive to the layout, it is not directly applicable to our aisle structure where has openings also in some cross aisles. Representing the rectangular picking layout as a graph of edges and vertices, the algorithm enumerates all picking tours by the principle of dynamic programming. We investigate the performance of the proposed algorithm through a practical case study in consumer packaged goods industry. For the given set of orders, the algorithm significantly reduces total distances than the current method. Its computing times are no longer than a second in spite of its apparent complexity.

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Barratt, Mark. "Unveiling Enablers and Inhibitors of Collaborative Planning." International Journal of Logistics Management 15, no. 1 (2004): 73–90. http://dx.doi.org/10.1108/09574090410700248.

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As part of organizations' drive towards supply chain integration. Collaborative Planning (CP) emerged in the late 1990s. Lack of visibility of demand (in the form of point of sale data) and inventory holding status across the supply chain, together with adversarial relationships between trading partners remain as significant barriers to the goal of supply chain integration. Collaborative planning, originating from the consumer packaged goods industry, is an approach that promises to overcome these barriers, and seeks through joint planning and development of a clearer understanding of the dynamics of the supply chain replenishment process to deliver some of the promised benefits of actual supply chain integration. A case study of six organizations across three tiers of a supply chain in the UK grocery sector identifies many critical enablers and inhibitors at strategic, tactical and operational levels, both between and within the case study organizations.

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Prihandono, Dorojatun, Angga Pandu Wijaya, Ina Rizqiana, Wan Kalthom Yahya, and Agung Kresnamurti Rivai Prabumenang. "GREEN MARKETING TOOLS EFFECT ON CONSUMER BUYING DECISION IN THE BOTTLED WATER INDUSTRY." Humanities & Social Sciences Reviews 8, no. 4 (2020): 537–46. http://dx.doi.org/10.18510/hssr.2020.8453.

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Purpose of the study: This study aims to examine green marketing tools, eco-friendly labels, and green advertising influence on consumer purchase behavior in mineral water. This research elaborates on the Ades brand, which promotes eco-friendly image in Indonesia. Green marketing has become a trending issue in all consumer package goods industries in the past decades. The bottled water industry faces enormous challenges to produce an idiosyncratic product to win a highly competitive market. Methodology: This study applies the partial least square analysis to examine the variable relationships. 115 respondents were involved in this study. Data collected using a questionnaire and processed by SmartPLS 3.0. Main Findings: The analysis results show that eco-friendly Label and green advertising have a positive and significant relationship on the consumer purchase decision. Applications of this study: The results provide valuable inputs for bottled water manufacturers to commence a green marketing campaign that fits regional and global markets to improve sales performance and overcome challenges. Novelty/Originality of this study: Previous studies are rarely concern on consumer behavior in purchasing bottled water, therefore this research attempt to elaborate better understanding using the theory of planned behavior.

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Barratt, Mark. "Positioning the Role of Collaborative Planning in Grocery Supply Chains." International Journal of Logistics Management 14, no. 2 (2003): 53–66. http://dx.doi.org/10.1108/09574090310806594.

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Supply chain integration is to a large extent still only a promise, despite considerable efforts by organizations and their customers and suppliers. Lack of visibility across the supply chain together with adversarial relationships between members are significant barriers to supply chain integration. Collaborative planning, originating from the consumer packaged goods industry, is an approach that promises to overcome these barriers, and through join planning and development of a clearer understanding of the dynamics of the supply chain replenishment process to deliver some of the promised benefits of supply chain integration. To help position the concept of collaborative planning, various collaborative initiatives such as vendor‐managed inventory (VMI) and continuous replenishment (CR) and collaborative planning (CP) are reviewed. The evolution and the value of various collaborative planning initiatives are presented as well as how these initiatives are positioned within the overarching concept of supply chain management. Finally, a future research agenda is suggested.

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Limsuwan, Prapimpun. "THE ANALYSIS OF PERCEIVED VALUE FACTORS AFFECTING PARENTS’ TO PURCHASE PACKAGED BABY FOOD PRODUCTS IN THAILAND." Humanities & Social Sciences Reviews 7, no. 5 (2019): 318–26. http://dx.doi.org/10.18510/hssr.2019.7537.

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Purpose: The purpose of this study seeks to explore parents’ perceived product value to purchase packaged baby food products. The study utilized exploratory factor analysis to identify appropriate factors that influence parents’ decision making to purchase of packaged baby food products in Thailand. Methodology: Data were obtained by a preliminary quantitative study carried out in Bangkok, Thailand conducted with 400 parents who are aware of packaged baby food products and used to purchase the products for their children who aged between 6 months to 5 years old. This study used a constructed model of consumers ’choices that uses factors in the combined models to understand the consumers’ decision. The questionnaire included 41 dimensions of factors were utilized by exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Main Findings: A Varimax rotated factor structure comprising 41 items with 11 major dimensions of consumers’ choice to purchase packaged baby food products, which has demonstrated good psychometric properties with Kaiser-Meyer-Olkin Measure of Sampling Adequacy value equal to 0.826. A factor structure was generated, which explain 63.61% of the total variance from EFA. Factor 1, comprising 6 items, was designated as “brand name value”; factor 2, comprising 6 items, was designated as “distribution factors”; factor 3, comprising 6 items, was designated as “healthy and safety factors”; factor 4, comprising 3 items, was designated as “Product design ”; factor 5, comprising 3 items, was designated as “proximity”; factor 6, comprising 4 items, was designated as “Influencer factors”; factor 7, comprising 2 items, was designated as “Online promotional factors”; factor 8, comprising 2 items, was designated as “Perceived convenience”; factor 9, comprising 3 items, was designated as “Monetary Value”; factor 10, comprising 4 items, was designated as “Sensory Appeal”; and factor 11, comprising 2 items, was designated as “Traditional promotional factors”. Implications/Applications: As a result of food innovation, packaged baby food products are now able to target a wider range of child consumption that is more diverse and demanding nutritional and health benefits. Packaged baby food products have entered the global markets and have rapidly gained increasingly market shares. The food industry has reacted to packaged baby food products trend by developing a growing variety of new products with health-related claims and images. This research paper, applying factor analysis, elicited consumer behavior toward packaged baby food products. Factor analysis highlighted the key factors by the perception of nutritional value in determining parents’ purchase intention toward packaged baby food products. This research attempts to bring together the results of fundamental and applied research into packaged baby food products and their development and commercialization in food products. This study aims to gains firstly to promote parents to take into consideration while purchasing packaged baby food products and secondly, to establish implications for achievement among food companies and retailing opportunities.

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Wu, Weina, and Zhong You. "A solution for folding rigid tall shopping bags." Proceedings of the Royal Society A: Mathematical, Physical and Engineering Sciences 467, no. 2133 (2011): 2561–74. http://dx.doi.org/10.1098/rspa.2011.0120.

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Rigid origami is concerned with the folding of rigid thin-walled structures. The materials from which the structures are made are not allowed to deform or bend, but can rotate freely about pre-arranged creases. One of the challenges in rigid origami is the flat folding of a shopping bag with a rectangular base if the bag is made of rigid materials. The problem is not only mathematically interesting but also has practical implications as many consumer goods are packaged in box-shaped cartons or cardboard boxes. In this paper, a new crease pattern has been proposed that allows a tall box-shaped bag with a rectangular base to be rigidly folded flat. Rigid folding conditions are established, and solutions that meet these conditions are found numerically. Simulations and experiments carried out demonstrate that the solution works. The new pattern represents the first practical solution for tall bags and can lead to direct applications in the packaging industry. Moreover, the folding analysis can be used to design an automated packaging process for folding box-shaped stiff cartons.

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Srinivasan, Raji, Stefan Wuyts, and Girish Mallapragada. "Corporate Board Interlocks and New Product Introductions." Journal of Marketing 82, no. 1 (2018): 132–48. http://dx.doi.org/10.1509/jm.16.0120.

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Firms’ boards of directors affect many strategic outcomes. Yet the impact of boards on new products, a key organizational adaptation mechanism, has been overlooked. Addressing this gap, the authors consider the effect of the firm's board interlock centrality, the extent to which board members are connected to boards of other firms, on its new product introductions. They propose that board interlock centrality provides firms access to market intelligence, creating opportunities to introduce incremental new products. Applying the motivation-opportunity-ability theory, the authors propose that two aspects of board leadership moderate this relationship: internal (vs. external) leadership and marketing leadership. They test the hypotheses using a panel of publicly listed U.S. consumer packaged goods firms, in which most new products are incremental innovations. As hypothesized, board interlock centrality increases new product introductions. This effect is stronger when firms have high internal leadership, internal marketing leadership, and a marketing CEO; it is weaker with high intra-industry external leadership. The findings highlight the unexpected role of board interlocks on innovation outcomes and advance the literature on marketing leadership, board interlocks, and social networks.

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Haynes, Paul, and Stepan Podobsky. "Guilt-free food consumption: one of your five ideologies a day." Journal of Consumer Marketing 33, no. 3 (2016): 202–12. http://dx.doi.org/10.1108/jcm-05-2014-0967.

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Purpose Marketing products as guilt-free is not new, especially in the food industry, but what is new is the scope of ethical choice on offer and the variety and complexity of guilt-free narratives sold as part of the consumption package. The purpose of this paper is to present – and test – an innovative framework with which to analyse the key strategies in the creation of guilt-free narratives within the food industry and examine how consumer habits, motivations and attitudes are afforded by these narratives. The trend towards interpassivity, in which a consumer “outsources” moral responsibility to manufacturers, suppliers or retailers, is critically examined. Design/methodology/approach Data collection consisted of a non-probability quota sample of UK residents, administered online. There were three main areas of this study: consumers’ attitudes towards guilt-free products and marketing, consumers’ consumption habits and conscious-motivating factors and insights in unconscious-motivating factors. The questionnaire was designed to provide both qualitative and quantitative insights. It consisted of a variety of open-ended questions, as well as sets of given choices regarding habits and motivations, where the options were designed to encompass as many potential responses as necessary. The survey was shaped using a mini-focus group. Findings The paper demonstrates that consumers are in general willing to pay more for a guilt-free product but not for the reasons normally presented within the marketing literature. The paper shows that while self-accountability and anticipatory guilt are reasons for the effectiveness of guilt-free marketing, they are only minor factors. The paper shows that other motivating factors are more important as many participants buy products they do not entirely trust or have a particular preference for. One motive relates to interpassivity, that is, that guilt and guilt-alleviating actions can be transferred or delegated to the product itself. Research limitations/implications The concept of interpassivity and the idea of transference of actions or emotions to products has potential for new marketing frameworks. There are many different coping mechanisms for guilt or shame, and these could all be packaged into products to arouse a preference with the consumer. The entire area of guilt-free marketing is under-researched but because of the continued growth in consumer guilt-mitigation strategies, it is likely to see a lot of research activity in the near future. The main limitation is the limited statistical analysis afforded by the non-probability nature of the sample. Practical Implications The paper has developed a clearer definition of what constitutes a guilt-free product, that is, a guilt-free product is created when a regular product has any one or more of the three types of guilt (anticipatory, reactive and existential) packaged into it. Using this definition, the paper examined why guilt-free marketing has been effective, identifying that though consumers are willing to pay more for a guilt-free product, self-accountability and anticipatory guilt are only part of the explanation, with guilt and guilt-alleviating actions being transferred or delegated to the product itself a significant factor. Social Implications The paper has impacts for producers and consumers wishing to highlight the social good of a product. The study shows that consumers are sophisticated enough to examine social impact but often express a desire to delegate action to firms. Firms can more clearly frame their activity and contrast their action to the misleading marketing claims of rivals. Originality/value This paper is the first detailed analysis of guilt-free foods of its type. It seeks to create clearer definitions and frameworks with which to examine marketing practices and discourses of guilt in food consumption and marketing. The paper findings suggest that a relatively novel approach to consumption – interpassivity – is a useful explanation for otherwise puzzling consumer behaviour in a newly emerging area of guilt-free food marketing.

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Prof. Jyoti Samseriya, Dr Gayathri Band, Dr Neeta V. Sahh, CA (Dr) Manish N. Shah,. "Giving Opens The Way For Receiving!! ... A Microscopic View Into Selection Of Tea Brand In India." Psychology and Education Journal 57, no. 9 (2021): 6066–76. http://dx.doi.org/10.17762/pae.v57i9.2667.

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Tea has played a role in almost all cultures and customs. The Indian Tea Industry is about 176 years old. Satisfying customers’ wishes is a challenge for many companies in the today’s rapidly changing and keenly competitive environment in today’s Tea industry. In this experiment with, seven product attributes of tea where each attribute has three performance levels have been designed for conjoint analysis. The first influencing factor is the preference of the type of tea where packaged tea has the highest utility as it captures the maximum of Tea market in India as compared to loose or tea bags which are mostly not preferred by the consumers. As consumers are very loyal towards the Tea brand which they purchase and hence we can see the most important criterion or influencing factor while selection of tea is the Brand name followed by the family opinion as traditionally the family believes to have a good taste of tea which should act a stimulant and psychological preference and family preference does matter when purchasing a tea. The pricing is the fourth important factor influencing the choice of tea. The most preferred attributes for tea are Variety of tea should be leaf with medium pricing where selection criterion of tea is good taste and brand name influences the consumer the highest and Tea should preferably be present at all General Store Outlets and preferred convenient packaging for consumers is Carton Boxes.

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Zondag, Marcel M., and Kyle E. Brink. "Examining US college students’ career information sources across three decades." Education + Training 59, no. 9 (2017): 978–89. http://dx.doi.org/10.1108/et-01-2017-0002.

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Purpose The purpose of this paper is to examine the career information sources used by university students and identify whether the use of the various sources differs across three generational cohorts. Design/methodology/approach A survey was administered to 322 students majoring in food marketing and related fields at 12 US universities. The results were compared to prior survey results from 1995 to 2004. Findings Students continue to use many of the same sources for career information, but use them more frequently. College professors/courses were the most fruitful sources, followed closely by career fair/company visit, job/internship, and family/relatives. Although career centers and counselors were used less frequently, their use is growing. Written materials are used the least, and their use is declining. Research limitations/implications The sample is limited to the food and consumer packaged goods (“food/CPG”) industry. It is also limited to US college students. Practical implications If organizations and recruiters want to reach and attract millennial students, establishing and fostering relationships with university personnel, especially faculty, is critical. Investing in course activities (e.g. guest lectures, case studies) and industry experiences (e.g. jobs and internships) is also important. Originality/value This is the first study to examine the use of career information sources across generational cohorts specifically in the context of the food/CPG industry. The results are bolstered by robust samples and the time-lag design.

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Sharma, Nazuk, and Lisa Monahan. "Product performance implications of framing white space in advertising." Journal of Consumer Marketing 36, no. 7 (2019): 977–85. http://dx.doi.org/10.1108/jcm-05-2018-2679.

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Purpose The purpose of this paper is to investigate the impact of framing white space around a product image (e.g. silver polish) and its intended effect image (e.g. tarnish-free, shiny silverware) in an ad on the performance perceptions of the advertised product. Design/methodology/approach Four experimentally designed studies demonstrate a positive impact of framing the white space around the product and effect images. A total of 270 MTurk participants provided data for these studies through online surveys. Findings Findings across four different product categories reveal that when the white space surrounding the product and effect images in an ad is enclosed by a frame, consumers perceive product performance to be significantly higher than when there is no white space framing. This effect is mediated by enhanced perceived fit between the two images based on the white space framing. Research limitations/implications The current findings contribute to multiple marketing research streams including the use of white space and frames in visual promotions, as well as the literature on product performance, perceived fit, stylistic manipulations (such as the framing of white space in this case) and advertising communication. Practical implications The use of product and effect visuals in advertising to convey product performance is one of the most widely used tactics in the consumer packaged goods industry. Managers and creative directors can leverage the current findings to improve consumer product performance perceptions by using a simple, stylistic manipulation (which does not alter the core ad elements but only the production aspects) of framing the white space around the product and effect images in their product ads. Originality/value To date, there is only a small body of research examining the role of white space and visual frames on marketing-related outcomes. However, none of that looks at white space framing. The current work is the first to examine how localization of white space around the product and effect images improves consumer perceptions about the advertised product’s performance.

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Tang, Ying-Chan, Yu-Mei Wang, and Jiun-Yan Huang. "Optimal promotional strategy for intra-category cross-selling." British Food Journal 116, no. 1 (2013): 80–90. http://dx.doi.org/10.1108/bfj-12-2011-0306.

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Purpose – The aim of this paper is to investigate an optimal promotional strategy of intra-category cross-selling on culinary products for the fiercely competitive, fast-moving consumer goods (FMCG) industry. Design/methodology/approach – A linear regression model and a Markov switching autoregressive model is used, that incorporates a retailing demand process to capture a nonlinear structure among promotional budget allocation, and evaluate promotional performance, and optimal promotional frequency within a given time span. Three product categories are applied with 39 months of time-series data from a multinational packaged food company in Taiwan. Findings – The result shows that most previous decisions on promotional budget allocation are non-optimal – most promotional investments were either extended too long or allocated too low in stimulating sales. Research limitations/implications – This study suggests implications for the brand or category manager in removing such non-optimal promotional policies. Originality/value – Previous promotional investment is evaluated by comparing the changes in promotional budget allocation. Markov's switching feedback rules are then applied to determine the proper length of equilibrium state with and/or without promotion. Finally, effective decision rules on magnitude, duration, and frequency of intra-category promotional strategy are induced.

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Zupanič, Nina, Maša Hribar, Nataša Fidler Mis, and Igor Pravst. "Free Sugar Content in Pre-Packaged Products: Does Voluntary Product Reformulation Work in Practice?" Nutrients 11, no. 11 (2019): 2577. http://dx.doi.org/10.3390/nu11112577.

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Ultra-processed, pre-packaged foods are becoming a growing part of our diet, while displacing whole and minimally processed foods. This results in an increased intake of free sugar, salt, and saturated fats, that have a profoundly negative effect on health. We aimed to assess the trend in free sugar content in pre-packaged foods in Slovenia and evaluate the efficacy of industry self-regulations designed to combat the excess consumption of free sugar. A nation-wide data collection of the Slovenian food supply was performed in 2015 and repeated in 2017. In 2017, 54.5% of all products (n = 21,115) contained free sugars (median: 0.26 g free sugar/100 g). Soft drinks became the main free sugar source among pre-packaged goods (28% of all free sugar sold on the market) in place of chocolates and sweets, of which relative share decreased by 4.4%. In the categories with the highest free sugar share, market-leading brands were often sweeter than the average free sugar value of the category. This indicates that changes in on-shelf availability towards a greater number of healthier, less sweet products are not necessarily reflected in healthier consumers’ choices. Relying solely on voluntary industrial commitments to reduce free sugar consumption will likely not be sufficient to considerably improve public health. While some further improvements might be expected over the longer term, voluntarily commitments are more successful in increasing the availability of healthier alternatives, rather than improving the nutritional composition of the market-leading products. Additional activities are, therefore, needed to stimulate reformulation of the existing market-leading foods and drinks, and to stimulate the consumption of healthier alternatives.

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Chimhundu, Ranga, Eric Kong, and Raj Gururajan. "Category captain arrangements in grocery retail marketing." Asia Pacific Journal of Marketing and Logistics 27, no. 3 (2015): 368–84. http://dx.doi.org/10.1108/apjml-08-2014-0124.

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Purpose – The purpose of this paper is to examine shelf management practices of grocery retail chains and their category captains (CCs) in the marketing of consumer packaged goods. Design/methodology/approach – This is a qualitative, exploratory study that is set in a duopoly retail environment in the Asia-Pacific region. The study employed 18 in-depth interviews with executives and managers of two umbrella retail organisations and their suppliers/manufacturers. The method of data analysis employed was content analysis. Findings – Despite CC input in merchandising decisions, it is the retail chains that have the final say on shelf matters. There is no risk of strategic loss of power in employing CCs to manage store product categories on behalf of, or in partnership with retailers provided the retail chains closely monitor the activities and decisions/recommendations of the captains. Research limitations/implications – The paper is developed from data obtained from the grocery retail industry of one economy. Future research would need to extend this study to other economies with similar as well as different conditions. Practical implications – The research offers reassurance to grocery retail practitioners who may be contemplating lessening the burden of managing all their store categories by themselves and switching to CC arrangements. The reassurance is that the reported risk associated with loss of power is manageable. Originality/value – The paper has created a typology termed the “category captain arrangement/grocery retail concentration matrix” and specific directions for further research.

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Jin, Yao 'Henry', Brent D. Williams, Matthew A. Waller, and Adriana Rossiter Hofer. "Masking the bullwhip effect in retail: the influence of data aggregation." International Journal of Physical Distribution & Logistics Management 45, no. 8 (2015): 814–30. http://dx.doi.org/10.1108/ijpdlm-11-2014-0264.

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Purpose – The accurate measurement of demand variability amplification across different nodes in the supply chain, or “bullwhip effect,” is critical for firms to achieve more efficient inventory, production, and ordering planning processes. Building on recent analytical research that suggests that data aggregation tends to mask the bullwhip effect in the retail industry, the purpose of this paper is to empirically investigate whether different patterns of data aggregation influence its measurement. Design/methodology/approach – Utilizing weekly, product-level order and sales data from three product categories of a consumer packaged goods manufacturer, the study uses hierarchical linear modeling to empirically test the effects of data aggregation on different measures of bullwhip. Findings – The authors findings lend strong support to the masking effect of aggregating sales and order data along product-location and temporal dimensions, as well as the dampening effect of seasonality on the measurement of the bullwhip effect. Research limitations/implications – These findings indicate that inconsistencies found in the literature may be due to measurement aggregation and statistical techniques, both of which should be applied with care by academics and practitioners in order to preserve the fidelity of their analyses. Originality/value – Using product-weekly level data that cover both seasonal and non-seasonal demand, this study is the first, to the author’s knowledge, to systematically aggregate data up to category and monthly levels to empirically examine the impact of data aggregation and seasonality on bullwhip measurement.

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Karolina Kewa, Maria, and Gendro Wiyono. "PENGARUH GROWTH OPPORTUNITY, STRUKTUR MODAL DAN KEBIJAKAN DIVIDEN TERHADAP KEPUTUSAN INVESTASI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI)." MANAJEMEN DEWANTARA 4, no. 2 (2020): 123. http://dx.doi.org/10.26460/md.v4i2.8585.

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This study aims to determine whether there is an influence of growth opportunities, capital structure and dividend policy on investment decisions in manufacturing companies in the consumer goods industry sector which are listed on the Indonesia Stock Exchange (IDX) during the 2015-2018 period. The factors tested are growth opportunities, capital structure and dividend policy and investment decisions. The data used in this study are secondary data and this study uses 18 samples of manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2015-2018 period. This study uses the Social Sciences Statistics Package (SPSS) version 17.0 to determine the results of the hypothesis. Tests using SPSS get results that show that: 1) growth opportunities have a positive and significant influence on investment decisions; 2) capital structure has a positive and significant effect on investment decisions; 3) dividend policy has a negative and significant effect on investment decisions; 4) growth opportunity variables (company growth opportunities, capital structure, dividend policy simultaneously influence investment decisions.Kata Kunci: Incentives, Employee Discipline

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Kowal, J. "Operational excellence in consumer packaged goods maufacturing." Computing and Control Engineering 14, no. 6 (2003): 30. http://dx.doi.org/10.1049/cce:20030606.

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Egorova, V. V., and I. L. Kazantseva. "The Canned Vegetables Research in the Forensic Commodity Examination." Theory and Practice of Forensic Science 14, no. 4 (2020): 117–24. http://dx.doi.org/10.30764//1819-2785-2019-14-4-117-124.

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The course of a forensic analysis of long-term storage food products (canned vegetables) has been reviewed. The significance of the stage of external inspection, examination of the label is shown. The expertise objects are finished products of the canning industry in factory package (vegetable marinades and first courses). The objects were examined for compliance with the appropriate GOST requirements and technical specifications for organoleptic characteristics, net weight, mass fraction of ingredients.As a result of determining the organoleptic properties of canned vegetables “Pickled beetroot” the presence of individual pieces with black firm beet tissue has been detected which indicates violation of technological patterns of production. The presence of a particle of an outside impurity has also been detected that is a particle of paint coating based on alkyd binder and containing calcium carbonate as a filler which is unacceptable. The deviation of the canned vegetables net contents from the nominal amount indicated on the label meets the requirements of the regulations. For individual cans from the sample provided for analysis the experts have found non-compliance with the technical specifications for the rate “Mass fraction of vegetables from the total mass of canned goods”.When examining the canned good “First courses. Borsch with fresh cabbage” it has been identified that the samples have various labels on the consumer containers which indicates the presence of samples from different shipments.

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Du, Rex Yuxing, and Wagner A. Kamakura. "Measuring Contagion in the Diffusion of Consumer Packaged Goods." Journal of Marketing Research 48, no. 1 (2011): 28–47. http://dx.doi.org/10.1509/jmkr.48.1.28.

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Steenkamp, Jan-Benedict E. M., and Katrijn Gielens. "Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods." Journal of Consumer Research 30, no. 3 (2003): 368–84. http://dx.doi.org/10.1086/378615.

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Compton, David A. C., and Senja V. Compton. "Examination of Packaged Consumer Goods by Using FT-Raman Spectrometry." Applied Spectroscopy 45, no. 10 (1991): 1587–89. http://dx.doi.org/10.1366/0003702914335148.

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The feasibility of obtaining FT-Raman spectra of consumer products inside clear polymeric packaging is described. It is possible to obtain high-quality spectra of the sample without removing it from the package, thus enabling quality-control checks to be performed on a final product. Examples are shown for three pharmaceutical preparations and one food product.

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Damary, Roy. "Risk and Insurance Management in the Packaged Goods Industry." Geneva Papers on Risk and Insurance - Issues and Practice 10, no. 4 (1985): 235–67. http://dx.doi.org/10.1057/gpp.1985.18.

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Shen, Lei, Xi Zhang, Hongda Liu, and Pinbo Yao. "Research on the Economic Development Threshold Effect of the Employment Density of the Shanghai Consumer Goods Industry in the Context of New Manufacturing, Based on the Experience Comparison with International Metropolis." Mathematics 9, no. 9 (2021): 969. http://dx.doi.org/10.3390/math9090969.

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With the rise of a new generation of technology and industrial changes, the service-oriented manufacturing industry has become the direction of future development. With the background of new manufacturing, this paper constructs an economic development threshold model of employment density of consumer goods industry based on data from Shanghai and Tokyo from 2007 to 2016, and empirically analyzes the impact of the employment density of the consumer goods industry on urban economic development under different population densities. At the same time, by comparing the experience of Tokyo, the development status and prospects of Shanghai’s consumer goods industry are explored. The study found that the threshold of Tokyo’s consumer goods industry is 0.608. When population density is lower than this threshold, the consumer goods industry continues to promote the economic development of Tokyo; however, when the population density is higher than this threshold, the consumer goods industry begins to inhibit the economic development of Tokyo. The Shanghai consumer goods industry threshold is 0.329. Under the threshold, most of the consumer goods industry contributions to the economy are negative, but above the threshold, they begin to show a positive trend. The inflection point of the effect curve of Tokyo’s consumer goods industry on economic development has appeared, but the inflection point of Shanghai’s consumer goods industry has not yet appeared. Compared with Tokyo, the economic vitality of Shanghai’s consumer goods industry has not yet been fully released. With the continued increase of population density in Shanghai, the growth potential of the consumer goods industry is huge, and it is expected to reshape the flourishing age of Shanghai’s light industry brand.

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Bae, Young Han, Thomas S. Gruca, Hyunwoo Lim, and Gary J. Russell. "The size-rank relationship for market shares of consumer packaged goods." Applied Economics 52, no. 54 (2020): 5986–94. http://dx.doi.org/10.1080/00036846.2020.1781774.

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Kim, Kyoungmi (Kate), Arthur W. Allaway, and Giles D’Souza. "Antecedents of the adoption process: Insights from consumer packaged food goods." Journal of Marketing Theory and Practice 28, no. 1 (2019): 3–25. http://dx.doi.org/10.1080/10696679.2019.1662311.

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Premanandh, Jagadeesan, and Samara Bin Salem. "Progress and challenges associated with halal authentication of consumer packaged goods." Journal of the Science of Food and Agriculture 97, no. 14 (2017): 4672–78. http://dx.doi.org/10.1002/jsfa.8481.

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Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé. "Consumer Packaged Goods in the United States: National Brands, Local Branding." Journal of Marketing Research 44, no. 1 (2007): 4–13. http://dx.doi.org/10.1509/jmkr.44.1.4.

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Moorman, Christine, Simone Wies, Natalie Mizik, and Fredrika J. Spencer. "Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms." Marketing Science 31, no. 6 (2012): 934–51. http://dx.doi.org/10.1287/mksc.1120.0737.

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Hemmingson, Eric. "Palletizing robots for the consumer goods industry." Industrial Robot: An International Journal 25, no. 6 (1998): 384–88. http://dx.doi.org/10.1108/01439919810240199.

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Sorescu, Alina B., and Jelena Spanjol. "Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods." Journal of Marketing 72, no. 2 (2008): 114–32. http://dx.doi.org/10.1509/jmkg.72.2.114.

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Ataman, M. Berk, Carl F. Mela, and Harald J. Van Heerde. "Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding." Journal of Marketing Research 44, no. 1 (2007): 14–20. http://dx.doi.org/10.1509/jmkr.44.1.14.

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Szymanowski, Maciej, and Els Gijsbrechts. "Patterns in consumption-based learning about brand quality for consumer packaged goods." International Journal of Research in Marketing 30, no. 3 (2013): 219–35. http://dx.doi.org/10.1016/j.ijresmar.2013.01.004.

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Zhang, Jason Q., Ashutosh Dixit, and Roberto Friedmann. "Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods." Journal of Marketing Theory and Practice 18, no. 2 (2010): 127–40. http://dx.doi.org/10.2753/mtp1069-6679180202.

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Evant, Tiara Saumy, and Yolandafitri Zulvia. "Pengaruh Profitabilitas, Pertumbuhan Penjualan dan Ukuran Perusahaan Terhadap Kebijakan Dividen Pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2012-2017." Jurnal Ecogen 2, no. 4 (2019): 654. http://dx.doi.org/10.24036/jmpe.v2i4.7843.

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This study aims to examine the effect of profitability, sales growth, and firm size on dividend policy in manufacturing companies in the consumer goods industry sector which are listed on the Indonesia Stock Exchange (IDX). This type of research is associative research. The population in this study is the manufacturing companies in the consumer goods industry sector registered on IDX for the period 2012-2017 with sampling using a purposive sampling technique. Samples were obtained by 16 companies from 42 study populations. Data was obtained from ICMD companies and financial statements of manufacturing companies in the consumer goods industry sector through the IDX website. The data analysis technique used is multiple regression analysis. To test the hypothesis using the t test. The results showed that profitability had a positive and significant effect on dividend policy in the consumer goods industry sector companies on the IDX, while sales growth had a negative and not significant effect on dividend policies in the consumer goods industry sector companies on the IDX. Meanwhile, firm size has a positive and significant influence on dividend policy on consumer goods industry sector companies listed on the IDX.Keywords: profitability, sales growth, firm size, and dividend policy

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Karagiannis, Panagiotis, Stereos Alexandros Matthaiakis, Dionisis Andronas, et al. "Reconfigurable Assembly Station: A Consumer Goods Industry Paradigm." Procedia CIRP 81 (2019): 1406–11. http://dx.doi.org/10.1016/j.procir.2019.04.070.

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Kaushik, Anjali. "Inter-Organisational Systems in a Consumer Packaged Goods Network: Case of Godrej Consumer Products Limited (Gcpl)." Vision: The Journal of Business Perspective 13, no. 1 (2009): 79–96. http://dx.doi.org/10.1177/097226290901300106.

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Church, Roy, and Christine Clark. "Product Development of Branded, Packaged Household Goods in Britain, 1870–1914: Colman’s, Reckitt’s, and Lever Brothers." Enterprise & Society 2, no. 3 (2001): 503–42. http://dx.doi.org/10.1093/es/2.3.503.

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The three companies whose history forms the subject of this article became leaders in a sector of the British economy—consumer goods—generally regarded as one of the most successful in the late nineteenth and early twentieth centuries. Product innovation and development, achieved internally or through acquisition, enabled these firms to become market leaders. We therefore analyze the processes of product development within the three firms, using a systematic framework that allows us to offer generalizations about the process of product innovation and development in the consumer goods sector in Britain. We conclude that gradual modification, rather than revolutionary innovation, was characteristic of product development in the household goods trade, and that technology was less important for success than marketing skill.

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Hlavinka, Kelly, and Leopoldo Gomez. "The total package: loyalty marketing in the world of consumer packaged goods (CPG)." Journal of Consumer Marketing 24, no. 1 (2007): 48–56. http://dx.doi.org/10.1108/07363760710720984.

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Journal articles on the topic 'Consumer packaged goods industry'

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