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Tupikovskaja-Omovie, Zofija. "Consumer perceived benefits and value in apparel m-retail." Thesis, Manchester Metropolitan University, 2016. http://e-space.mmu.ac.uk/618824/.
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Within the UK retail sector, fashion shopping via mobiles is one of the fastest developing forms of online retail, yet recent research has shown that apparel retailers have been slow to implement appropriate mobile platforms into overall marketing strategies, thereby failing to satisfy consumer expectations and missing opportunities emerging through this channel. This research analyses mobile apparel retail from the consumer’s perspective. The aim is to understand fashion shopping experiences via smartphones. Research questions relate to the benefits fashion consumers are seeking through mobile shopping channels, how consumers shop, why they use smartphones and what influences their decision-making process. Consequently, a theory of interactive relationship between m-retail and consumer purchase behaviour has been developed. A mixed methods approach was adopted guided by Grounded Theory methodology complemented by experimental work. It applied 200 questionnaires, 1,313 mobile app reviews, 23 eye tracking experiments involving websites, mobile apps and mobile websites, 6 focus group discussions and 8 case studies. A conceptual model of Essential Features of Mobile Channel (EFMC) was developed by triangulating data gathered from a range of sources: eye tracking experiments, mobile app reviews and focus groups. Case studies of commercial platforms, implementing 43 features of EFMC, were used to evaluate mobile websites and apps developed by apparel retailers. This research contributes to knowledge by developing a Benefits-Value Theory (BVT), which addresses the relationship between levels of benefits and their influence on shopping involvement, by examining the ways consumers perceive mobile platforms and respond with distinctive behaviours and attitudes. This conceptual framework devotes what companies are doing on mobile and what consumers think about it. BVT provides a base for fashion consumer segmentation. Consumer profiles have been developed to account for shifts in consumer behaviour led by mobile technologies. This research proposes a model for diagnosing the strengths and weaknesses of mobile platforms. Shopping journey and behaviour models establish how to segment the consumer base, capturing a complexity of their behaviours, by assigning value to fashion retail. This research helps apparel retailers to develop appropriate marketing strategies in m-retail focusing on maximizing customer benefits and satisfaction by fulfilling retailers’ value creation and delivery.
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Abimbola, T. M. L. "Consumer brand equity : a model for the measurement, analysis and evaluation of consumer perceived value." Thesis, Aston University, 2003. http://publications.aston.ac.uk/10757/.
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The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise of a brand is better viewed from the consumers’ perspective. I specifically focus on consumers as a unique group of stakeholders whose involvement with brands is crucial to the overall success of branding strategy. To this end, this research examines the constellation of ideas on brand equity that have hitherto been offered by various scholars. Through a systematic integration of the concepts and practices identified but these scholars (concepts and practices such as: competitiveness, consumer searching, consumer behaviour, brand image, brand relevance, consumer perceived value, etc.), this research identifies CBE as a construct that is shaped, directed and made valuable by the beliefs, attitudes and the subjective preferences of consumers. This is done by examining the criteria on the basis of which the consumers evaluate brands and make brand purchase decisions. Understanding the criteria by which consumers evaluate brands is crucial for several reasons. First, as the basis upon which consumers select brands changes with consumption norms and technology, understanding the consumer choice process will help in formulating branding strategy. Secondly, an understanding of these criteria will help in formulating a creative and innovative agenda for ‘new brand’ propositions. Thirdly, it will also influence firms’ ability to simulate and mould the plasticity of demand for existing brands. In examining these three issues, this thesis presents a comprehensive account of CBE. This is because the first issue raised in the preceding paragraph deals with the content of CBE. The second issue addresses the problem of how to develop a reliable and valid measuring instrument for CBE. The third issue examines the structural and statistical relationships between the factors of CBE and the consequences of CBE on consumer perceived value (CPV). Using LISREL-SIMPLIS 8.30, the study finds direct and significant influential links between consumer brand equity and consumer value perception.
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Karkkila, H. (Harri). "Consumer pre-purchase decision taxonomy." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514287985.
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A high level of customer perceived value is the key to customer loyalty and to the profitability of customers and companies. It is not enough to meet the customer's needs in order to win customer loyalty. Instead the aim for companies should be to try to delight customers. Customers are delighted when they feel that the product or service not only fulfils their needs and expectations, but also gives them unexpected additional value.
Value has been studied widely and there are several different models and theories to describe customer perceived value. In the main, they tend to be too general or insufficient or they do not provide a useful guide for management practices. Therefore the aim of this thesis is to generate a theory for consumer perceived value which could be useful for managements trying to develop superior value so as to improve their customer loyalty.
Pre-purchase consumer value was examined applying Grounded Theory methodology and by synthesizing the existing research results. The resulting theory from this synthesis consists of three main stages namely, gaining, sacrifice and purchase factors. The gaining stage has three sub elements: substance, reputation and interaction. All these sub-elements have the same four subcategories: emotional, social, functional and economical elements.
What is novel about this research is its treatment of customer perceived value firstly, from the perspectives of the companies – based on three functionally different factors: substance, reputation and interaction – and secondly from the perspective of the customers based on the identified subjective outcomes (i.e. emotional, social, functional and economic factors). Based on this approach companies can develop products based on a better understanding of consumer perceived value.
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Smith, Renate. "The impact of a strategic alliance on customer perceived value." UWA Business School, 2009. http://theses.library.uwa.edu.au/adt-WU2009.0182.
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The formation of alliances has become a key strategy for businesses wishing to grow. Yet the majority of these alliances fail. Most of the research into strategic alliances has focused on the benefits to the business itself, such as access to new markets, new technology or new knowledge. Surprisingly little research has examined the impact such alliances have on the customer, so we do not know if these alliances result in tangible benefits for customers that can be used to improve the outcomes of the alliance. The present study examined whether such an alliance added value to customers or improved their relationship with a service provider. The study found customers differentiated between
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Flodemark, Cornelia, and Rahel Zumbuehl. "Generation Z’s Perceived Value of Customised Fashion : A Mixed Method Approach." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26518.
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The standardised approach of producing fashion products in conjunction with the fast fashion trend has triggered a throwaway culture where premature disposal of well- functioning fashion products is a major problem. However, a shift has been revealed with the emerging demand for personalised fashion, as opposed to standardised garments. Generation Z is known for its urge to showcase personal identity, which makes this consumer group a driver in the growing trend of customisation. The relevance of customisation in fashion is further fuelled by its capability to enhance consumers’ emotional attachment towards the customised product, which often results in the product being kept longer. The perceived consumer value of customisation is acquired from the final product as well as the co-design process. The purpose of this study is to investigate Generation Z’s perceived value of customised fashion products and the co-design process. The underlying objective is to explore if the concept of customisation has the potential of becoming more established in the future fashion industry. The study follows an abductive reasoning and adopts a mixed method research with the explanatory sequential design. This mixed method design is a two-phase approach starting with the collection and analysis of quantitative data, followed by the compiling and analysis of qualitative data. For the first phase, a self-administered online questionnaire was conducted. The second phase entailed semi-structured interviews, which were designed to make up for obscure results in the survey. The Consumer Perceived Value Tool (CPVT) served as a theoretical lens for analysis and guided the construction of the data collection tools. By means of the CPVT the study found that Generation Z particularly perceive value in the utilitarian and creative-achievement benefits of customised fashion. Moreover, the perceived self-expressiveness and hedonic value were deemed significant to the generation. Generation Z showed little evidence of perceiving value in the uniqueness benefit of customised fashion. Lastly, an additional perceived value of customisation was proposed and is related to environmental sustainability, which is acquired from the benefit of acting more responsibly.
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La, Vinh Quang Marketing Australian School of Business UNSW. "An empirical investigation of client perceived value for professional B2B services in an international context." Awarded by:University of New South Wales. School of Marketing, 2005. http://handle.unsw.edu.au/1959.4/22426.
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In today???s highly competitive business environment, client perceived value has become increasingly important to practitioners and business researchers as it is believed to be central to client decision-making, satisfaction and client retention. However, there are few insights as to what constitutes client perceived value and what are its antecedents, especially in the context of international, professional business-to-business (B2B) services. This study thus addressed two key questions: (i) what are the antecedents of client perceived value in an international, professional B2B service setting?; and (ii) how do these determinants influence client perceived performance and value under different contingency conditions (e.g., perceptions of country-oforigin (COO) and client experience)? The research was undertaken in two phases: Phase 1 included a literature review covering services marketing, international marketing, resource-based theory, contingency theory as well as an exploratory research amongst eight dyadic case studies. The objectives were to identify the key variables that contribute to client perceived performance and value; to fine tune the key constructs adopted from the literature; and to verify the linkage between the resource-based view (RBV) of a firm and client perceived value. By drawing on the theories mentioned above, and the results from the exploratory research, a conceptual model and a series of hypotheses were developed. The data used to test the model in Phase 2 was collected from 218 client firms in both Malaysia and Thailand. The data was collected through a mail survey with a net response rate of 32.9%, and was analysed via structural equation modelling, regression analysis and subgroup analysis. The results show that the key antecedents of perceived performance which in turn drives client value, included technical skills, customer orientation, innovation and firm reputation. The findings also suggest that COO moderates the relationships between these antecedents and perceived performance, while client experience moderates the association between perceived performance and value. The results provide a better understanding of value perceived by the B2B clients in an international setting. The academic contributions of this thesis are: the linkage of RBV and the services paradigm in an international context; the understanding of client perceived value and its antecedents; and the establishment of metric equivalence of measures employed across two countries (Malaysia and Thailand). Finally, the managerial contributions include guidance for exporting firms in terms of resource allocation to achieve competitive advantage; utilising the COO effect in promotion; and managing client value perceptions in international markets.
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Abdul, Kudus Syahibudil I. "The value of personalised consumer product design facilitated through additive manufacturing technology." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/34616.
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This research attempted to discover how Additive Manufacturing (AM) can best be used to increase the value of personalised consumer products and how designers can be assisted in finding an effective way to facilitate value addition within personalisable product designs. AM has become an enabler for end-users to become directly involved in product personalisation through the manipulation of three-dimensional (3D) designs of the product using easy-to-use design toolkits. In this way, end-users are able to fabricate their own personalised designs using various types of AM systems. Personalisation activity can contribute to an increment in the value of a product because it delivers a closer fit to user preferences. The research began with a literature review that covered the areas of product personalisation, additive manufacturing, and consumer value in product design. The literature review revealed that the lack of methods and tools to enable designers to exploit AM has become a fundamental challenge in fully realising the advantages of the technology. Consequently, the question remained as to whether industrial designers are able to identify the design characteristics that can potentially add value to a product, particularly when the product is being personalised by end-users using AM-enabled design tools and systems. A new value taxonomy was developed to capture the relevant value attributes of personalised AM products. The value taxonomy comprised two first-level value types: product value and experiential value. It was further expanded into six second-level value components: functional value, personal-expressive value, sensory value, unique value, co-design value, and hedonic value. The research employed a survey to assess end-users value reflection on personalised features; measuring their willingness to pay (WTP) and their intention to purchase a product with personalised features. Thereafter, an experimental study was performed to measure end-users opinions on the value of 3D-printed personalised products based on the two value types: product value and experiential value. Based on the findings, a formal added value identification method was developed to act as a design aid tool to assist designers in preparing a personalisable product design that embodies value-adding personalisation features within the product. The design method was translated into a beta-test version paper-based design workbook known as the V+APP Design Method: Design Workbook. The design aid tool was validated by expert designers. In conclusion, this research has indicated that the added value identification method shows promise as a practical and effective method in aiding expert designers to identify the potential value-adding personalisation features within personalisable AM products, ensuring they are able to fully exploit the unique characteristics and value-adding design characteristics enabled by AM. Finally, the limitations of the research have been explained and recommendations made for future work in this area.
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Ali, Husam Mukhtar. "Predicting the overall perceived value of a leisure service a survey of restaurant patrons in Pretoria /." Pretoria : [s.n.], 2007. http://upetd.up.ac.za/thesis/available/etd-07252007-113203/.
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Bezerra, Francineide de Morais. "The value perceived by the consumer: proposition and test an evaluation model in the soft drinks market." Universidade Federal do CearÃ, 2005. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3631.
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This essay focus on the development and implementation of a model to evaluate consumer perceived value. Initially, itâs discussed the perceived value concept, its importance under strategy and marketing perspectives and its relation to price and quality. The model is presented, considering each step to be followed: perceived quality study of brands in the market; consumerâs perceptions of competitorâs prices; and the value map development, defined considering the relation quality/price for each brand in the market. The model applicability was tested in a soft drink category study in Fortaleza market, based in a survey with 400 consumers. The application shows that the model, built under consumerâs point of view, can provide a descriptive panel of competitorâs positions and relevant information to be used in market diagnoses. The information and the descriptive panel mentioned can be useful, not only in strategic analyses, but also in price formulations.<br>Esta dissertaÃÃo està centrada no desenvolvimento e utilizaÃÃo de um modelo para a avaliaÃÃo do valor percebido pelos consumidores. Inicialmente, à discutido o conceito de valor percebido, sua importÃncia sob as perspectivas estratÃgicas e mercadolÃgicas e sua relaÃÃo com o preÃo e a qualidade. O modelo à apresentado a partir da descriÃÃo dos passos necessÃrios para sua aplicaÃÃo: o estudo da qualidade percebida de cada marca; o levantamento das percepÃÃes dos consumidores com relaÃÃo aos preÃos dos concorrentes; e o desenho do mapa de valor, que à traÃado a partir das relaÃÃes qualidade/preÃo definidas para cada marca do mercado. A aplicabilidade do modelo foi testada atravÃs de um estudo da categoria de refrigerantes no mercado de Fortaleza, que envolveu uma pesquisa do tipo survey junto a 400 consumidores. Verificou-se que o modelo fornece um quadro descritivo dos posicionamentos mercadolÃgicos dos concorrentes e outras informaÃÃes relevantes para o diagnÃstico de mercado, considerado sob a Ãptica dos consumidores. As informaÃÃes e o quadro descritivo citados podem ser utilizados para anÃlises e formulaÃÃes estratÃgicas e para a formaÃÃo de preÃos.
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Håkansson, Elvira. "Valuable aspects of Slow Fashion : A consumer perspective." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96877.
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Background: The slow fashion industry arose as a contraposition to the unsustainable ways of fast fashion, and emphasizes attentive consumption and production. It is characterized by four characteristics - transparency, quality, localism and exclusivity – each described with valuable traits in previous studies. However, current marketing efforts of slow fashion are focused only on two transparency aspects; sustainability and ethics, although previous studies show that these have no influence on consumers consumption choices. Therefore, this study aims to explore which aspects within these four characteristics that are perceived as valuable by consumers, so that a value package model for the consumer perceived valuable aspects of slow fashion can be developed. Purpose: The purpose of this thesis is to develop a new value package model that presents the consumer perceived valuable aspects of slow fashion. Methodology: This exploratory qualitative study was conducted through nine semi-structured interviews with Swedish fashion consumers between the age of 18-26. The participants were selected through convenience sampling, and the interviews resulted in 91 pages of collected data. The data was then analyzed with the help of thematic coding. The findings derived from the study was then used to develop a new value package model; presenting the consumer perceived valuable aspects of slow fashion. Findings: There were six consumer perceived value aspects of slow fashion. These were, in order of highest influence to lowest; classical style, product personality, durability, limited production, security and knowledge. Conclusion: This study contributes with the theoretical implication of a new proposed value package model that displays the customer perceived value aspects of slow fashion. In addition, it provides managerial implications that may help marketers and companies to streamline their marketing efforts of slow fashion.
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Liu, Yang. "The relationships among extrinsic cues, perceived quality, perceived sacrifice and perceived value a cross national study : a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, September 2005 /." Full thesis. Abstract, 2005. http://puka2.aut.ac.nz/ait/theses/LiuYang.pdf.
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Artz, Brian, and Alex Kitcheos. "Microtransactions : A Study of Consumer Behavior and Virtual Goods/Services Among Students at Linköping University in Sweden." Thesis, Linköpings universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129603.
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Within the realm of applications, a relatively new payment form has emerged: called Microtransactions. These small one-time payments (less than 10 Euros) offer an addendum to an existing app, service, or game. Microtransactions have generated a revenue stream largely due to the tech savvy segment of young adults aged 18 to 24, but there hasn’t been significant research from an academic perspective which sheds light on this trend. This issue prompted the research question: Which quantifiable elements of a Microtransaction contribute to a university student’s purchase decision? The phenomenon of Microtransactions has not previously been studied under traditional theories of consumer behavior, which is what the scope of this research provided. The consumer behavior theories selected include: Ego Depletion Theory, Extended Self, and Perceived Value Theory. The selected methodology was a quantitative survey and content analysis. The data collected partially supported Perceived Value Theory, but was unable to validate Ego Depletion and Extended Self as significant influences on purchasing behaviors of Microtransactions among university students. Although the theories were unable to support all our hypotheses, we still concluded with two major findings. First, pricing and functionality are the primary elements of a Microtransaction which university students will consider before purchasing. Second, the Perceived Value Theory’s consumption values of Emotion and Finance are, indeed, consumption values shared among university students.
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Dias, Irene Beatriz Tiago da Silva. "Consumer perceived value of sustainably produced wine." Master's thesis, 2021. http://hdl.handle.net/10400.14/36105.
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The world has becoming increasingly competitive, with companies adopting their best and boldest strategies in order to keep up with innovation and globalization. The wine industry is one example of such changes. Consumer behavior is adjusting to new trends, such as health and environmental concerns that affect consumer’s purchases. Sustainability is now a distinguishing element within differentiation strategies that companies are implementing. Thus, the relevance of sustainable products and, therefore, the adoption of sustainable practices within the wine production, is a valuable insight for wine producers to improve and adjust their communication strategies regarding this matter. This research aims at characterising the value that sustainably produced wine has for consumers, including their predisposition for an additional payment regarding sustainable wine. For this purpose, a quantitative researchc was conducted, using an online questionnaire where the data was treated in a statistical program. With a sample of 257 surveyees, the results obtained showed that most of the respondents value and are willing to pay more for a wine that was produced with sustainable practices. This willingness to pay was greater for women and younger age groups.<br>Nos últimos anos o mundo empresarial tem-se tornado cada vez mais competitivo, com as empresas a adotarem estratégias mais arriscadas no sentido de acompanhar os rápidos níveis de inovação e globalização. A indústria do vinho é um exemplo dessas mudanças. O comportamento dos consumidores tem vindo a adaptar-se a novas tendências, nomeadamente preocupações de saúde e ambientais que acabam por influenciar as suas compras. A sustentabilidade tornou-se um elemento distintivo das estratégias de diferenciação por parte das empresas. Deste modo, o interesse por produtos sustentáveis e, consequentemente, a adopção de práticas sustentáveis na produção de vinho, é uma mais valia para a indústria deste setor melhorar e ajustar as suas estratégias de comunicação sobre este tema. Esta investigação tem como propósito caracterizar o valor que o vinho produzido de forma sustentável tem para os consumidores, incluindo a sua predisposição para um pagamento adicional por um vinho com estas caraterísticas de produção. Neste sentido, realizou-se uma pesquisa quantitativa através de um questionário online, cujos dados foram tratados num programa estatístico. Para uma amostra de 257 inquiridos, os resultados obtidos mostraram que a maioria dos inquiridos valoriza e está disposta a pagar mais por um vinho que foi produzido a partir de práticas sustentáveis. Esta predisposição foi maior em indivíduos do sexo feminino e em grupos etários mais jovens.
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Elin, Norell, and Larsson Emma. "Consumer Perception of the Value of Brand Heritage." Thesis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35652.
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Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both of them combined, hence consumers’ perception of the value of brand heritage is a relatively unexplored field of research. This study therefore intends to explore how consumers perceive the value of brand heritage of luxury fashion brands. To achieve this purpose, the study will investigate consumers’ perception of the value of brand heritage of four European luxury fashion brands – Burberry, Chanel, Gucci, and Louis Vuitton – which serve as illustrative/reference brands in this study. These four European luxury fashion brands are chosen as illustrative brands in this study based on the determination that heritage is a central part of their brands. Secondary data was collected through Internet based document analysis of the illustrative brands to determine whether these qualify as heritage brands. Furthermore, semi-structured interviews were conducted to collect primary data for the purpose to explore how consumers perceive the value of brand heritage of the illustrative brands. The findings of the study reveal that consumers perceive the value of the brand heritage of the illustrative brands because it serves as a source of credibility and trust between the consumers and the brands. There is a perception that the brands have managed to maintain a certain standard regarding quality and craftsmanship, and likewise delivered according to consumers’ expectations over time. Furthermore consumers perceive the value of the brand heritage of the illustrative brands since it contributes to a sense of belongingness and social acceptance. They value the identity and meaning of the illustrative brand, hence the perception that the brands have managed to persistently deliver according to their core values and promises over time. It provides the consumers with the opportunity to connect with the brands on a personal level and to create their own individual identities and lifestyles through the brands. All this, in combination with the perception of the brands as timeless and durable, that they inhabit a sense of credibility and trust, which in the long run may generate loyalty - they value that the brands are loyal to them - conclude how consumers perceive the value of the brand heritage of the illustrative brands.
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Yu, Hsian-Yi, and 游湘怡. "The Effects of Corporate Social Responsibility on Consumer Perceived Value." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/78s885.
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碩士<br>中國文化大學<br>全球品牌與行銷碩士在職學位學程<br>105<br>As company increasing emphasis on corporate social responsibility commitment and participation to improve it’s brand image of current market. At the same time, in the emphasis on rapid, affordable, with a design of the fast fashion industry due to mass production, cheap clothing price too low, and pay a huge environmental costs and other issues and controversial.
To the rapid fashion started ZARA suspected of plagiarism de-signed to damage the brand image and value, the production side is due to lower labor wages and long working hours and controversial; the other hand, the rapid fashion makes the average cost per person The increase in the number of clothing, clothing costs have declined, resulting in second-hand clothing than in the past more rapid, substantial increase, and lead to the third world countries in the garment industry is facing the plight of the operation, and affect the local economy and employment development.
This study is to explore and observe the rapid fashion industry, corporate social responsibility, consumer commitment to corporate social responsibility and the impact of consumer brand awareness of the interaction between the discussion.
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Shyu, Rong-Gwo, and 徐榮國. "The influence of brand extension strategies on consumer perceived value." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/17222824438205785278.
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碩士<br>淡江大學<br>企業管理學系碩士班<br>94<br>In recently years, regardless of food industry or electronics industry or at the other industry, brand extension has been widely applied in business. Ingredient branding, in which key attributes of one brand are incorporated in to another brand as ingredients, is becoming increasingly popular among marketers. In the view of the above, this study divided the brand extension into “direct brand extension” and “sequential brand extension” (sequential brand extension means extending brand via the product line extension) and attempted to explore the influence of two kinds of brand extensions on consumer’s perceived value. In addition, product line extension included self-brand and cobranded in this study.
This study carried on research for the host brand with “Lin Feng Ying” and “Kuo Yuan Ye” separately. Furthermore, we conducted an experiment design and collected primary data by questionnaire. And both perceived quality and perceived value of host brand as covariance variable in this research.
1.The results indicate that the type of brand extensions will influence customer’s perceived value.
2.When customers have higher host brand loyalty, their perceived value of brand extending product will be increased.
3.Besides, perceived quality has no moderating effect between the type of brand extensions and perceived value.
4.Brand loyalty also has no moderating effect between the type of brand extensions and perceived value. Finally, this study also discusses the research limitations and further researches.
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Yang, Xin-Ru, and 楊昕茹. "The Influence of Souvenir Food Packaging on Consumer Perceived Value." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/xr2kj9.
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碩士<br>國立臺灣科技大學<br>設計系<br>107<br>The development of society has transformed the meaning of souvenirs from emotional communication to commercial marketing and makes it more diversified. Nowadays there are many different food souvenirs and the operators need to understand more on consumer perception to design souvenir packaging in accordance with consumer preference.
This research explored the influence of souvenir food packaging on consumer perceived value and purchase intention. The first stage explored existing souvenir food packaging on the market. The second stage collected souvenir food packaging as interviewing media to understand people’s feelings. The third stage selected souvenir food packaging samples to compare the differences in consumer perceived value. The fourth stage designed four souvenir food packaging with different color saturation and form to explore the influence on consumer perceived value. The results of this research were as follows.
1. There was no gender difference in factors considered by the respondents such as packaging, price and taste. Gifters considered form while eaters emphasized on taste and prices. Packaging design was the most important consideration by gifters.
2. There were significant differences in gender to the question of whether the form was well designed and whether the pattern of packaging was attractive.
3. Older respondents paid more attention to the size of packaging while younger respondents regarded souvenir as a sign of gratitude and undermine the size.
4. Color saturation had certain influences on the respondents. They preferred product packaging with high saturation and brightness. Form had no influence on the respondents’ purchase intention.
Keywords: souvenir, packaging design, perceived value
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Chang, Hsiao-yun, and 張筱昀. "Understanding the Influence of Brand Storytelling on Consumer Attitude, Perceived Value, and Perceived Quality." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29667814802183687677.
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碩士<br>逢甲大學<br>國際經營管理碩士學位學程<br>104<br>In recent years, there have seen increased attention on the influence of brand storytelling on storytelling marketing. With the extensive growing interest in the research of brand storytelling and studying the power of storytelling in branding, however, it should be noted that there have been few attempts to establish a direct relationship between brand storytelling and consumer attitude, perceived value, and perceived quality. Due to the lack of research evidence, this research was designed as an experimental study to provide the insight into the issue. The experiment was divided into two parts, with brand stories and without brand stories. The subjects were selected from parents who had children under 12 years old and there were 164 people in total. This study was conducted to ascertain whether the utilization of brand storytelling would have a powerful effect on consumer attitude, perceived value, and perceived quality or not by testing hypotheses, and identify which type of stories would have the most significant effect on those variables. The study adopted t-test to examine the differences between variables. According to the results, brand stories had significant effect on consumer attitude and perceived value. And the overall results partially supported heritage story and vision story. Experimental results would provide great interests both for application and managerial research. This study contributes to storytelling marketing and practice by demonstrating the power of storytelling on consumers’ experiences. It is hoped that the findings of this study can provide critical importance in laying the groundwork for understanding the influence of brand storytelling in order to propose a demonstration for the case company.
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CHEN, MEI-FANG, and 陳玫芳. "The Influence of Consumer Characteristics, Wine Product Involvement, and Perceived Value on Consumer Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/e8y6n5.
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碩士<br>國立高雄應用科技大學<br>國際企業系碩士在職專班<br>106<br>This study aims to discuss how the wine consumer intention is affected by the following 3 factors, which are the consumer characteristics, wine product involvement, and perceived value. Consumer characteristics are analyzed based on consumer gender, age, and wine drinking frequency. By giving product involvement related questions, which helps to acquire a better understanding of consumer wine knowledge cognition. Afterward, probing the perceived value after wine purchase, the forming of wine consuming market, and wine relevant market demands.
Market segmentation is the core of this study. The purpose is to excavate the decision-making strategy based on how the consumer characteristics influence different wine purchasing intentions. The questionnaires are used to collect relevant information. The first part primarily related to the wine purchasing and drinking frequency monthly of the participants. The above data later applied as the research theory to determine the degree of product involvement. Part II and III of the questionnaires are mainly about the influence of the perceived value on the purchase intention. By adopting Likert's 5- point scale as the scoring basis, the information of the questionnaire is integrated.
By collecting relevant literature of this study as a foundation for the questionnaire design. Questionnaires were distributed and collected in paper form. A total of 120 questionnaires were issued, of which 102 were valid samples. The effective questionnaire recovery rate was 85%; after the data collection, one way ANOVA analysis, reliability test, Cross Table Chi-Square, and independent-sample T-test were performed. Through the results of this study, it can offer marketing suggestions for the wine retailers; it also provides consumers with wine consuming advice and related wine knowledge.
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CHI, TSAI-CHING, and 紀采靜. "The Effects of Tea Buyers’ Consumer Motivation, Perceived Value, and Perceived Risk on Repurchase Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2tqyny.
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碩士<br>大葉大學<br>休閒事業管理學系碩士在職專班<br>105<br>Taiwan has a large population of drinking tea in recent years, with the rise of tea drinks, tea for many people to become a consumer trend . Year by years with people's tea consumption for tea increased, tea consumption pipeline flow, tea traffickers competition, coupled with food security storm. The purpose of this thesis is to comprehensively analyze the characteristics and circumstances of what tea consumers, also analysis the correlation of consumers’ distinct practice for consumer motivation, perceived value, perceived risks, and repurchases intention.
With the questionnaire, this investigation was conducting by convenience sampling, obtained valid questionnaires 304 copies.The instruments included demographics, consumer motivation inventory, perceived value inventory, perceived risks inventory,and repurchases intention inventory. Based on the descriptive statistical analysis, t-test, oneway ANOVA, correlation analysis, and multiple linear regression analysis. The research result shows that different background variable has partial spectacular difference on the consumer motivation, perceived value,perceived risks,and repurchases intention. Most of the source of tea information is word of mouth. Referring to consumer motivation,perceived value achieve significant negative correlation with repurchases intention. Referring to perceived risks achieve significant negative correlation with repurchases intention. Regarding the three factors of consumer motivation, perceived value and perceived risk, perceived value affects repurchases intention the most.
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LAI, WEI-CHUN, and 賴韋君. "Do Ambient Scent and Brand familiarity Influence Consumer Perceived Brand Value?" Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6e7q58.
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碩士<br>國立臺北大學<br>企業管理學系<br>105<br>A Recent studies suggested that the presence of ambient scent on consumer goods can improve consumer’s five senses and memories. It could not only enhance Brand identification but purchase intension. There’re some studies discover different ambient scent could evoke emotions and enhance memory. In other words, it’s well accepted by marketers that the use of fragrance could promote the memory of brand image. There’re also some studies found that in addition to sense of sight, smell is the most important part of other senses. Therefore, the use of fragrance in the business environment could create the shopping atmosphere, and further would encourage consumer purchase intention. By the influences, the online shops also use the fragrant packaging to increase its brand recognition even though there is no physical store to build up the atmosphere. This study by the consumer point of view to investigate whether the fragrances promote or induce the subject’s emotions, and further affect the brand perception as well as its value between the familiar and unfamiliar brand advertisement. By tested with the two questionnaire, one attached Talcum aroma and the other is fragrance-free, to observe if fragrances can raise consumer perception to the brand awareness and brand evaluations, and thus advance the consumer’s willingness of purchase.
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Chung, Hsienjung, and 鍾弦融. "The Impacts of Consumer Empowerment on Purchase Intention: Perceived Value Perspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/20734434674657201493.
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碩士<br>國立中正大學<br>行銷管理研究所<br>99<br>In the highly competitive market, companies have recently begun to strengthen their innovation advantages by new product development. Since the blooming of on-line communities, many companies have begun understood and integrated customers’ expectations and needs through this virtual stage. Furthermore, in the phase of generating ideas in NPD, through implementing the empowerment as a marketing strategy, companies endow customers with power to provide new product ideas; instead of traditionally making decisions by companies.
In this study, based on these two product categories, cookies and camera, we use the concept of customer participation to explore the impacts of different degrees empowerment on customers’ perceived values, furthermore, to strengthen customers’ purchase intention as well. With the results of questionnaires, we find that after customers participate in companies’ NPD empowered activities, through participation and experiment, customers will generate more perceived value, then indirectly increase purchase intention. Moreover, in the result, we also achieve the different findings from the tradition. Compare to experts, common customers will generate more purchase intention、higher interests towards participating the activities, and increased perceived value.
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Yi, Tsou Chih, and 鄒枝宜. "An Exploratory Research of Consumer Perceived Value and Mobile Shopping Satisfaction." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/49684023879545479353.
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碩士<br>國立聯合大學<br>資訊與社會研究所<br>102<br>With the tremendous popularity of mobile devices, smart phones and tablet computers have become an integrated pat of our daily life, which turns mobile shopping into a famous way to shop. In this thesis, we conduct empirical study on the satisfaction levels of mobile shopping consumers from several aspects, including perceived benefits, perceived sacrifice, and perceived values. Our goal is to identify the main factors affecting the mobile shopping consumers’ perceived values and satisfaction levels.
In this thesis, an online survey is performed using real mobile shopping consumers as subjects. Correlation analysis and multiple regression analysis are used to analyze the collected data. The results reveal that both the utilitarian and hedonic positively affects the perceived values, and the perceived benefit also positively affects the perceived values. In perceived sacrifice, only perceived monetary price negatively affects the perceived value, while the perceived value positively affects the mobile shopping satisfaction.
The current paper describes the factors which influence the satisfaction of mobile shopping. Survey results are discussed. Finally, recommendations are made for the academia and other interrelated trade.
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Wan-JuChien and 簡婉茹. "The Effects of Perceived Price, Brand Image, Trust, Perceived Quality and Perceived Value for the Consumer Online Booking." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/87252207416286986259.
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碩士<br>國立成功大學<br>統計學系碩博士班<br>100<br>The advent of the Internet generation promotes the rapid rise of E-commerce and the Internet leads to the explosive growth of business opportunities. The proportion of the tourism industry providing online travel information has significantly increased. The numbers of consumer using online hotel booking continues to grow. This study collected 366 valid samples (leisure travellers) in Kenting and explored the effects of perceived price, brand image, trust, perceived quality and perceived value on consumers' willingness of online hotel booking. The outcomes provide managerial suggestions to help hoteliers make Internet marketing strategy and to increase online hotel booking.
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Miranda, Luiz Henrique Ranzani de. "Perceived value in payment modes: cognitive and affective value among Brazilian consumers." Master's thesis, 2018. http://hdl.handle.net/10362/52848.
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Consumers have been found to hold certain perceptions on Payment Modes (PMs) such as cash, credit or debit card, or digital payments, which will then influence their spending and purchasing behavior (e.g., the type, value and amount of purchased goods). Increasing attention has been devoted to this phenomenon. Despite the extensive body of research on the subjectivity underlying PMs and subsequent impact on consumers’ decision-making process, contradictory findings have been reported. Moreover, a scale to assess consumers held perceptions of PMs is still lacking. This study focuses on the concept of consumer perception of PMs. We draw on the marketing literature on payments and on two well-accepted theoretical frameworks - the Cognitive-Affective Behavioral Paradigm and the Consumption Value Theory - to put forward three specific hypotheses on the cognitive and affective value perceived by consumers. We focus on what has been classified as the ‘most traditional’ and ‘more innovative’ PMs, i.e., cash and digital payments. The aim of this project is twofold: first, to develop a measurement scale for measuring consumers perceived value of PMs, and second, we show how traditional PMs are less valued by consumers than more innovative ones. The suggested scale is an extended and adapted version of PERVAL, a well-established scale for assessing the value of goods and services. The scale was validated with a sample data of 400 Brazilian consumers employing a confirmatory factor analysis. The suggested hypothesis were tested with the same database, using a mean comparison model via multi-linear regression. Results show that consumers perceive cash having the lower cognitive value when compared to other PMs, and digital holding the higher affective value. Also, digital was found having the highest overall perceived value, also leading to the most positive attitude regarding PMs. This study contributes to the literature, first by providing a consumer perceived value measurement scale for PM scale which considers recent PMs and the cognitive and affective dimensions. And second, we show that consumers perceive PM underlying value differently, perceiving digital PM as the one which results in higher value. This is expected to affect their decision-making. The research also provides managers and the payment industry with a clearer understanding of the differences in perceived value between different PMs, reflecting insights on the strategy regarding offered payment experiences for different types of purchases, as well as for the development of new PMs.
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Lin, Hung-Yu, and 林弘諭. "The Study Of Private Brand Equity On Consumer Purchase Intention - Consumer Perceived Value As Mediating Variable." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/70285675075925259737.
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碩士<br>中國文化大學<br>國際企業管理學系<br>100<br>Taiwan's private brand market is highly competitive. Has become the retailers products weapon. Cause consumers have more choice on private brand products. But now private brand at a low price will be able to win the hearts of consumers. Retailer private brand compete against each other the results are in exchange for the consumers do not believe. The minds of consumers persist in the cheap does not mean good prod-uct. Forcing consumers to regain confidence, must be created from a private brand value. The purpose of this study is to investigate the relationship between its private brand equity and Consumer purchase intention. Consumer purchase intention is often affected by the impact of perceived value.
The data used for this study were collected through random sampling. Range in Taipei shops or shopping malls nearby, and part of the online questionnaires. In total of 390 questionnaires were distributed and 339 successful copies returned, that is 86.92% of returnin rate.
This study found that: (1)The retailer's private brand equity significantly impact consumer purchase intention. (2)The retailer's private brand equity significantly affect consumer perceived value. (3)The perceived value is the intermediary effect of the re-tailer's private brand equity and consumer purchase intention. Finally, the results of this study provide the basis of the retailers as a reference.
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Lien, Pei-chen, and 連珮辰. "A Study of the Effect of Blog Marketing on Consumer Perceived Value." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/55200440613991264426.
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碩士<br>南台科技大學<br>休閒事業管理系<br>98<br>Given that product promotion via blog is growing, it is important to understand the effect of blog marketing on consumers’ behavior intentions. Previous studies have pointed out that consumer product knowledge is an important factor influencing the perceived value, and perceived value is considered an important factor influencing behavioral intention. Therefore, this study was to investigate the effect of blog marketing on consumer perceived value, specifically the credibility of blog recommendation and consumer product knowledge on consumer perceived value.
A 2 * 2 experimental design was employed and 250 undergraduate students of Southern Taiwan University were recruited to participate in this study. The reliability of blog recommendation was manipulated into 2 groups: trustworthiness and professionalism. Along with the variable of consumer product knowledge, the difference on perceived value was measured after tasting Tiramisu. In addition, this study further explored the relationship between perceived value and behavioral intention. Statistical analyses employed included: descriptive statistics, factor analysis, cluster analysis, t test, two-way multivariate analysis of variance and stepwise regression analysis. The results of this study are summarized as follows:
1. Blog recommendation positively influenced consumer perceived value. The higher the reliability of the blog recommendation, the higher the consumer perceived value.
2. Consumer perceived value differs with the trustworthiness and professionalism. The higher the trustworthiness and professionalism, the higher the consumer perceived value.
3. Consumer perceived value differs with product knowledge and professionalism. When consumers were classified into “beginner” type of product knowledge, their perceived values were most likely to be influenced by the professionalism of blog recommendation.
4. Consumers’ emotional and socialized perceived values were significantly predictive of behavioral intention. The higher the emotional and socialized perceived values, the stronger the behavioral intention.
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Liu, Hsin-Wen, and 劉心雯. "Impacts to Consumer Behavioral Intentions by Medical Service Quality and Perceived Value." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/65914822019593980114.
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碩士<br>龍華科技大學<br>企業管理系碩士班<br>102<br>Objective of this study intends to explore the impacts to corresponding behavioral intentions by medical service quality’s satisfaction levels as well as perceived values of subjects under test. This research adopts the convenience sampling approach and there were a total of 200 sheets of questionnaires disseminated with 158 of them returned. Within these 158, there were 13 rated as invalid whereas 145 were rated as valid therefore the effective return ratio reached 92.78%.
By having the consumer questionnaires concerning assessed hospitals undergoing statistical analyses, one can discover that: 1. There exist positive correlation between medical service quality and consumer satisfaction level and moreover, the consumer satisfaction is the intervening variable for both medical service quality as well as consumer behavioral intention; 2. There exist positive correlation between consumer service perceived value and the satisfaction level. In addition the consumer satisfaction level is also the intervening variable for both the perceived value and consumer behavioral intention; 3. Consumer satisfaction level and behavioral intention exhibit positive correlation. Conclusion of this research intends to serve as the reference for the decision making process as opposed to the service quality enhancement for the hospital management practices.
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Chang, Yu-Ling, and 張幼齡. "The Relationships between Advertising Appeals, Country-of-Origin, and Consumer Perceived Value." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/15849672709030453042.
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碩士<br>中國文化大學<br>國際貿易學系碩士班<br>97<br>More and more firms have recognized that customer value creation is a critical factor in building and maintaining long-term and mutually beneficial relationship with customers. The purpose of this article is to investigate the relationships be-tween advertising appeals (i.e., utilitarian and value-expressive appeals) and consumer perceived value, and the moderating effects of country-of-origin on the aforesaid relationships. Wrist watches are used as objects and structured questionnaire are used to collect data through convenience sampling. A 2 (advertising appeals) × 2 (country-of-origin) factorial design based on multi-attributes model are used to purify the relationships between research variables. 400 questionnaires are distributed and 330 valid questionnaires are returned. The response rate is 82.5%. The results of structural equation models indicate that both types of advertising appeals are posi-tively correlated with consumer perceived value, and country-of-origin hasn’t nega-tive moderating effects on the aforesaid relationships. Theoretical and managerial implications are discussed.
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Weng, Chih-Hui, and 翁知暉. "the impact of perceived value on the online shopping behavior of consumer." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/63118288181048916343.
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碩士<br>淡江大學<br>國際企業學系碩士班<br>100<br>Internet has become an essantail part of daily life nowdays. Based on report of VISA, consumer in Taiwan is on the top of amount and years of online shopping between Asian countries. Therefore, online shopping in Taiwan has became a popular and normal shopping tool. According to the researches from MIC, the market of electronic commerce, especially in online shopping, is now growing up with a stunning speed.
The research used 25-item measure. SPSS and LISREL, that can be used to
assess the e-customer value, attitude, and behavior intention in online shopping environment. Five value dimensions emerged that were termed hedonic, utitarian, social, epistemic and perceived sacrifices.
There are two findings from this research:
(1) In Taiwan online shopping market, e-store operator should improve e-consumer value.
(2)E-store operater should focus on e-consumer attitude toward online shopping.
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Mao, Shou-Hsin, and 冒守信. "The Relationships Among Brand Awareness, Perceived Value And Consumer Purchase Intention - Categories of Consumer Products as Moderator." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/pubwwn.
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碩士<br>國立彰化師範大學<br>企業管理學系行銷與流通管理碩士班<br>105<br>This study aims to explore the relationships among brand awareness, perceived value, consumer purchase intention and categories of consumer products.Exploring the effects of brand awareness and perceived value on purchase intention and understanding the moderating effects among brand awareness, perceived value and Categories of Consumer Products.Brand awareness is divided into brand recognition and brand recall.Perceived value are classified five dimensions and the dimensions including quality, emotional response, monetary price, behavior price and reputation are close to the comparisons of consumer products. This study adopted online questionnaire for empirical. The total 400 valid questionnaires were collected and analyzed by SPSS 20.0.The results found that brand awareness and perceived value have significantly positive effect on purchase intention and Categories of Consumer Products has moderating effect between brand awareness and purchase intention. After comparing the differences of effects, we provide some opinions to business practicing marketing management and brand management.
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Yu, Hsiu-Feng, and 游秀鳳. "The Influence of Organic Food Consumer Perceived Value, Involvement on Consumer Preference -The Moderating of Consumption Constraints." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3b63bj.
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Ping-Yu, Liu, and 劉品妤. "The study of perceived value, perceived risk, customer satisfaction and customer loyalty of consumer on eyebrow microblading." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/wgbgag.
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碩士<br>東方設計大學<br>時尚美妝設計系<br>107<br>Traditional eyebrow tattoo and eyebrow microbladding are different between each other. Traditional eyebrow tattoo was did with less considered the eyebrow shape. The colorant was simple in color, and usually contained heavy metals. Traditional eyebrow tattoo is permanent. Eyebrow microbladding was did according to the eyebrow shape. The microbladding make eyebrow not only look fashion, but also almost real.The colorant of eyebrow microbladding is natural. The effect of microbladding will faded after couple years.
The descriptive statistical analysis, factor analysis, reliability analysi,One-way Anova, correlation analysis, and regression analysis were used to study the perceived value, the perceived risk, the customer satisfaction and the customer loyalty of consumer on eyebrow microblading.Fifty four pre-test questionnaires analysis were completed. Three hundred and fifteen questionnaires were issued and 315 replies with 289 completed. The overall valid response rate was 91.7%.
The results showed that there was positive relationship between perceived value and perceived risk, perceived value and customer satisfaction, perceived value and customer loyalty, perceived risk and customer satisfaction, perceived risk and customer loyalty, and customer satisfaction and customer loyalty. On the other hand, the results also showed that the perceived risk had the mediating effect bewteen perceived value and customer satisfaction, the perceived risk had the mediating effect bewteen perceived value and customer loyalty, the customer satisfaction had the mediating effect between perceived value and customer loyalty, and the customer satisfaction had the mediating effect betweenperceived risk and customer loyalty.
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HUANG, SHENG-HUA, and 黃昇華. "The Influence of Brand Image, Perceived Risk, Perceived Quality, and Perceived Value on Consumer Purchase Intention of auto market in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4q2rxu.
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碩士<br>東海大學<br>高階經營管理碩士在職專班<br>107<br>Under the trend of market liberalization and internationalization, there are many brands and models in the automobile market in Taiwan. The marketing of the auto industry has been gradually adjusted from product orientation to customer demand orientation. Under the background of the above structure and environment of the automobile industry, it's essential to improve customers' purchase intention on one's own car brand products in the future. In addition, it's worth exploring, how consumers will consider and decide on the purchase of cars among many car brands and product categories.
The main purpose of this study is the relationship between automobile brand image, perceived risk, perceived quality, perceived value and customer' purchase intention of cars. For those who are willing to purchase a car in the future, 235 valid questionnaires were obtained through the online device. The research results showed that the brand image has a negative impact on the perceived risk, while brand image has a positive influence on the perceived quality and the perceived value. The perceived risk has a negative impact on the customers' purchase intention, while the perceived quality and perceived value have a positive influence on customers' purchase intention.
Automakers should establish a good brand image of their own products, which can reduce the customer's awareness of the perceived risk of the product, and having a high brand image can enhance the customer's evaluation of product perception quality and perceived value. By providing the necessary product information or services, the industry can fully understand the advantages of the products, reduce their perception of the perceived risks of the products, strive to improve the quality and value of the products, and enable consumers to have high perceived quality and perceived value of the products. A sense of identity, in order to increase the willingness of customers to purchase our products.
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Lin, Chih-Hsin, and 林至信. "A Study of Consumer Repurchase Intention to HTC Smartphones-A Perceived Value Perspective." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/73245980814516613659.
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碩士<br>國立東華大學<br>企業管理學系<br>103<br>Nowadays, many smartphone brand manufacturers keep introducing new smart phones, of which the functionality and memory capacity are greatly improved. According to a market research firm – DisplaySearch, a research did during 2013Q1 – 2014Q3 showed the market shares of global smart phone brand - Samsung and Apple are declining, while the market shares of Huawei and Xiaomi are rising. This phenomenon revealed that the focus of the global smart phone market has gradually become a low price market. Meanwhile, though HTC’s market share has been ranked as the second in Taiwan smart phone market, it is now excluded from the world’s top 10 in global smart phone market. Accordingly, how to be innovative in design, aesthetics and user experience, and thereby gets HTC back on top in the global consumer market is an important issue for this company.
This study investigates that whether users’ perceived value or the brand image of HTC have an impact on their repurchase intention via taking brand image, brand attitude perceived value and repurchase intention into account.
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萬宗益. "The effect of time-limited pressure and perceived value on consumer purchase intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/17435270922852582621.
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碩士<br>明新科技大學<br>企業管理研究所<br>96<br>The respective relatedness between the time limit pressure, consciousness value and the purchase intention has been learned in the literature. However, few papers actually pay attention to the whole pattern. Consequently, the paper proposes an integrated model to understanding time-limited pressure and perceived value on consumer purchase intention. The research approaches the relationship among the three variables by using a structural equation model. The data set are obtained by conducting a personal questionnaire in the tourist exhibit. The paper employs the statistical software AMOS 7.0 for the model and hypothesis test. The results indicate that time-limited pressure and perceived value have a positive effect on consumer purchase intention, (2) perceived price and perceived risk are the key determinants for consumer behavior in time-limited pressure condition, (3) perceived value does play an important mediating role in the model. The conclusion would provide market operators for a value reference of the service strategy.
Keywords: time-limited pressure; perceived value; purchase intention
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Kuo, Kuang-Ming, and 郭光明. "A Study of the Consumer Acceptance of Mobile Banking: The Perceived Value Perspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77990636835332252870.
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博士<br>國立中正大學<br>資訊管理學系暨研究所<br>99<br>The purpose of this study is to develop a theoretical model to explain consumers’ intentions to accept mobile banking (M-banking). A research model elaborated from perceived value perspective with benefit and sacrifice components was proposed to examine consumers’ behavioral intentions to use M-banking and to provide positive word-of-mouth of M-banking. The proposed model was empirically validated by using online survey data collected from 316 actual and potential M-banking users in Taiwan. After statistical analysis, the independent variables which were confirmed to include convenience value, functional value, epistemic value, social value, conditional value, emotional value, perceived risk, cognitive effort, perceived cost, and perceived overall value of M-banking while the dependent variables included behavioral intention to use M-banking and behavioral intention to provide positive word-of-mouth. Eleven hypotheses were proposed in this study. Then, the proposed hypotheses were assessed by using Structural Equation Modeling (SEM). The results revealed that benefit components including convenience value, functional value, social value, and emotional value were positive predictors of perceived overall value of M-banking while sacrifice components including cognitive effort was the only negative predictor of perceived overall value of M-banking. Further, perceived overall value of M-banking was also predictor of consumers’ behavioral intentions to use M-banking and to provide positive word-of-mouth.
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Yu-Xuan, Cai, and 蔡宇軒. "A Studay of Consumer Usage Intention Toward Mobile Payment-Viewpoint of Perceived Value." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/mk745k.
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碩士<br>淡江大學<br>國際企業學系碩士班<br>106<br>In recent years, with the popularization of mobile devices and mobile internet, people began to use mobile devices to conduct transactions which opening up the era of mobile commerce. And among all the relevant applications of mobile commerce, mobile payment is the most important.
In 2015, Financial Supervisory Commission R.O.C. proposed the slogan of first year of Taiwan''s Mobile Payment. From the financial industry to the technology industry, many firms have been participate in the development of mobile payment.
Under the launch of various mobile payment, how to enhance consumers '' willingness to purchase is a topic to be worth exploring. Therefore, this research will discuss consumer behavior of the market of Taiwan mobile payment.
The questionnaire of this research was distributed mainly online which using LISREL8.71 version as a tool of data analysis Also, the research hypothesis were verified by Structural Equation Modeling (SEM) , and the following conclusions were proposed :
1. In the market of Taiwan mobile payment, the utilitarian value, social value, and symbolic value of the consumer can significantly affect the purchase intention of mobile payment.
2. In the market of Taiwan mobile payment, in the process of perceived value affect consumers'' purchase intention of mobile payment , attitude plays an important role of a mediator.
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Kung, Ling-May, and 孔令玫. "The Relationship among Perceived Green Value, Green Consumer Motivation and Green Purchasing Intention: the Consumers of Handmade Soap." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/qmh3d6.
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碩士<br>國立高雄應用科技大學<br>企業管理系碩士在職專班<br>105<br>As reviewed the related literature, the research among consumers’ purchasing intention, perceived green value and the green consumption motivation is still rare. Also, the research of verification in the green consumer motivation mediating effects is rare. Hence, this study focused on the consumer purchasing intention of handmade soap.
A questionnaire survey was conducted and data was collected from the 491 consumers. The results of the study were that the factor of safety and health needs in green consumption motives and quality and price value in perceived green value were the main influence on green purchasing intentions. Also, it can be confirmed that green consumption motivation as a mediator on perceived green value and has positive influence on green purchase intention.
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Chang, Chao-Lang, and 張昭郎. "Taiwan Travel Fair Promotions, Brand Image, Perceived Value on Consumer Purchase Intent - Product Involvement, Perceived Risk as moderators." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/30760303332419400533.
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碩士<br>樹德科技大學<br>會展管理與貿易行銷碩士學位學程<br>103<br>ITF (Taipei International Travel Fair) and KTF (Kaohsiung International Travel Fair) are the most popular, representative and professional tourism exhibitions in Taiwan. ITF &; KTF are unmistakable trends at travel fair every year. In terms of this, the present study asks investigated the sales promotions of the exhibitors, brand images and the influences of customer perceived value on purchase intention combining with the factor analysis of product involvement and perceived risk. The study Data was collected from the internet questionnaires and the interviewees visiting ITF and KTF were chosen randomly as convenience sampling. The data was analyzed by exploratory factor analysis, confirmatory factor analysis, path analysis and hierarchical regression to confirm the correlation of reliability and validity. Results show that sales promotions as well as brand images positively effects on customer perceived value; also customer perceived value positively effects on purchase intention with insignificant interferences from product involvement and perceived risk. The conclusions of present study will contribute to the exhibition organizers by the prospect of conducting sales promotion, brand images and marketing planning of customer perceived value.
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HSU, YU-PEI, and 許鈺培. "The Effects of Perceived Risk and Perceived Value on Consumer Purchase Intention for Buy Skin Care Products Online." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/06899375749534792692.
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碩士<br>國立臺北大學<br>企業管理學系<br>104<br>Beauty is human nature, but consumers who be affected by the trend of the times and the media are increasingly demanding the appearance of themselves. Besides, skin care products for women have gradually become a necessity in their life. In Taiwan, the age of the skin care products users has been in a downward trend. Also, young people are used to shop online, and this makes skin care products grow fast in the online shopping market, therefore, which causing the interest of mine that want to explore the consumer behavior of skin care products market.
Generally speaking, when consumers buy skin care products, there are more considerations than the other products. People may worry about the ingredient will be harmful for your skin, or the product quality is not that effective. These are all risk factors that while consumers purchase skin care products onlie may face. We may think that while consumers buy skin care products online, they may consider risk factors more than value factors, but we found in this study that value factors have greater influence than risk factors. Skin care products industry can enhance consumers’ perceived value and this will make consumers increase purchase intention and purchase frequency. This study also explore consumers’ idea of buying skin care products online thought the model of perceived risk, perceived value and purchase intention. Hope the result of this study will be a marketing strategy reference in the future for the relevant industry.
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Pan, Yu Fang, and 潘渝芳. "The Study of the Relationship Between Consumer Perceived Quality, Perceived Value and Purchase Intention of National Apparel Brands." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/88499504371201055648.
Full textAbstract:
碩士<br>嶺東科技大學<br>經營管理研究所<br>100<br>As a popular Japanese fashion brand, UNIQLO, set a new base in Taipei, it brought a sensation in the clothes market, creating a fad called National Apparel Brands. In magazines, news, network, or TV, all related reports are discussed and known by all of us. Consequently, many other brands which have already thrived in Taiwan come up with many marketing ideas in the hope to be against the coming affect from UNIQLO, which has caused more notices than ever. National Apparel Brands means products with high quality, average price and the taste. For those consumers with purchasing experiences, their perceived quality, perceived values and purchasing intention, as well as the way how the three elements affect one another, are what this study aim to explore.
The study mainly focuses on such three brands as Hang Ten, Giordano and UNIQLO with 600 questioneries issued and 358 effective questionnaire collected. The method adopted here is descriptive statistics,to analyze their perceived quality, perceived values and purchasing intention on National Apparel Brands. Moreover, by means of return analytic method, it aims to explore the interaction between perceived quality and purchase intention, perceived value and purchase intention, and betwewn perceived quality and purchase intention.
As the results show, consumers, to some degrees, show more tendencies in purchasing UNIQLO, based on perceived quality, perceived values and purchasing intention, than Hang Ten, Giordano. Also, this study also confirms the positive line among the three elements in consumption.
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KO, CHI-WEN, and 柯基文. "Effects of Perceived Quality, Brand Image and Perceived Value on Consumer Purchase Intention - The Case of Taiwan Mobile." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/k7vgxp.
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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>107<br>This study involves a case study of Taiwan Mobile. In the telecommunications industry, the number of users in this sector has been growing until it approaches saturation from the era of mobile phones to smart phones and changes in user habits. According to statistics provided by the National Communications Commission, the total number of users involving all telecommunications operators has reached 29.22 million people the fourth quarter of 2018. In the oligopolistic telecommunications market, competition between brands is intense; hence, it is necessary to improve perceived quality and create brand image by investigating the effects of perceived quality, brand image and perceived value on purchase intention, in order to retain old customers and acquire new customers.
This study formulated four hypotheses involving four dimensions, namely perceived quality, brand image, perceived value and purchase intention. Targeting Taiwan Mobile users in Taichung City, data have been collected through online questionnaire. A total of 241 questionnaires were successfully collected, where 211 questionnaires were valid after deducting 30 invalid questionnaires, accounting for 87.55% of the total number of questionnaires collected. were analyzed using statistical software SPSS, in which descriptive statistics, reliability analysis and regression analysis were conducted in this study.
Based on the final conclusion, perceive quality and brand image have a positive effect on perceived value, whereas brand image, perceived quality and perceived value have a positive effect on purchase intention. Additionally, perceived quality, brand image and perceived value have a significant positive correlation with consumer purchase intention.
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Jiang, Jheng-Rong, and 江政融. "A Case Study on the Relationship among Consumer Perceived Value, Brand Image, Consumer Satisfaction and Consumer Loyalty in Bottled Essence of Chicken." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/80389278231394867616.
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碩士<br>國立屏東科技大學<br>農企業管理系所<br>98<br>The present study was aimed to detect the relationship among consumer perceived value, brand image, consumer satisfaction and consumer loyalty in bottled essence of chicken. The participants enrolled in this current study were the consumers of bottled chicken essence in Taipei city. Five hundreds of questionnaires were distributed to the participants. The valid number of retrieved questionnaires, totally, is 398 (79.6%). With the software package SPSS for windows 12.0, ANOVA, Pearson Correlations, and Path Analyses were conducted for data analyses.
According to the analysis of demographic demonstrated six significant options which are most obviously consumption groups in this section: 1. male who is between ages in twenty-one to twenty-five and thirty-one to fifty; 2. university in education;3. married in marital status;4.“Brands” in Bottled Essence of Chicken of Brand Preference
The results suggested that there were significant differences found
among consumer perceived value, brand image, consumer satisfaction and consumer loyalty. Nonetheless, brand image was found more related to the consumer satisfaction rather than the perceived value of consumers.
The results further revealed that the perceived value of consumers had influence upon the satisfaction of consumer rather than the loyalty of consumers. Moreover, it was also revealed that brand image had direct influences upon the loyalty of consumers. However, there were no indirect influence found between the brand image and the loyalty of consumers. Finally, this study concluded the differences of gender, age, educational level, and types of occupation would be the major variables for consumers’ discrepancies of perceptions. Strategic plans in connection with the above suggested major variables to meet the need of a variety of consumers would be recommended.
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sue, warm-chiao, and 蘇宛蕎. "The Influence of Perceived Value and Green Consumer Attitudes on Green Consumer Behavior---The Moderating Effect of Green Knowledge." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/08743683050501868519.
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碩士<br>國防大學管理學院<br>資源管理及決策研究所<br>98<br>In this study, will target the green consumer awareness of the properties inherent in their heart or mind , the perceived value, the green consumer attitudes and knowledge of these abstract elements of green, green depth of the impact of the differences between consumer behavior and interaction. The purpose of this study: first, consumers to buy green products green consumer attitudes are affected by perceived value, thereby affecting the green consumer behavior. Second, consumers perceived value, the green consumer attitudes, the green consumer behavior will be influenced by the green knowledge.Conceptual model presented in this study and a questionnaire survey conducted empirical research study included descriptive statistics, reliability / validity analysis and the use of regression analysis and other tools as an analytical tool.The results show that: consumers perceived value of green consumption has positive effects on attitudes, while attitudes on green consumption, green consumption behavior is also a positive impact; in which knowledge of the perceived value of green and green consumption interference effect has a positive attitude force, that is, the higher the time when the consumer knowledge, consumer perceived value and green consumption will be stronger the relationship between attitudes, knowledge and green consumer attitudes and consumer behavior is interfering with the positive effect as that when the consumer knowledge higher, the Consumers green consumer attitudes and behavior of green consumption will be stronger.Finally, this research is based on research results and conclusions, the discussion, and to make follow-up research and management recommendations.
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Kang, Ming-Chang, and 康明璋. "Exploring the Antecedents of Perceived Value and Perceived Risk on Consumer Internet Shopping Satisfaction-Internet Shopping Industry as example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/47156800829518986589.
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碩士<br>國立屏東科技大學<br>企業管理系所<br>98<br>In this study, from a point of view of internet shopping experienced consumer, investigated internet consumer behavior influences antecedents of perceived value, perceived risk and dependent variable for understanding the
antecedents of perceived value and perceived risk, which influence consumer internet shopping satisfaction. The antecedents of perceived value and perceived risk include website characteristic and internet consumer characteristic which are two independent variables. The subjects are internet shopping experienced consumer in Taiwan. The questionnaires issued 1620 and received 456 copies. The questionnaires were analyzed by LISREL and ANOVA methods.
The results confirmed that the website characteristic has a positive significant relationship with perceived value, and the perceived value has a positive significant relationship with consumer internet shopping satisfaction. In the contrast, the internet consumer characteristic has a negative significant relationship with the perceived risk, and the perceived risk has a negative significant relationship with the internet shopping satisfaction。The some of ANOVA testing results had significantly different.
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Li, Kun-Jhan, and 李坤展. "The relation between brand image, perceived quality, perceived value, purchase intension and consumer behavior -- A case study of Giant." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/37771752013685163818.
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碩士<br>國立臺灣師範大學<br>運動與休閒管理研究所<br>98<br>The purpose of this study was to investigate the relations among brand image, perceived quality, perceived value, purchase intension and consumer behavior of Gaint consumers in Taipei area. The method adopted in this study was questionnaire survey, Gaint consumers in Taipei area were the main subjects, and using purposive sampling in five Taipei Riverside Riding at the end of March to April 2010. Distributing 450 questionnaires and 407 questionnaires were valid. According to the data collected from the questionnaire, descriptive statistics, t-test, one-way ANOVA, chi-square test, Pearson’s correlation coefficients and regression analysis were performed for data analysis. The results were derived as following: The main group of Gaint consumers in Taipei area were male, between 20~39, graduated from college, unmarried and occupation were employee. Brand image, perceived quality, perceived value and purchase intension were only slightly above average in this study. The consumers who ever purchased Giant bike mostly had weekly riding habit, buying Giant bike at the bike shops, the main purchase motivation was sports and fitness, the most important sources of information was the Internet, the key assessment of factors was price. The demographic statistics resulted significant difference with brand image, perceived quality, perceived value, purchase intension and consumer behavior. There were significant relations between brand image, perceived quality, perceived value and purchase intension. The perceived value was the best predictor for purchase intension, and the satisfaction was the good predictor for purchase intension to costumers who ever purchased. Based on the research results, industry managers are suggested to increase the brand image, perceived quality and perceived value to effectively increase the consumer's purchase intention.
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Baasanbat, Chinzorig, and Chinzorig Baasanbat. "The Study of Perceived Value, Perceived Risk and Brand Image Influence Consumer Select Intention: Example of Mongolia Commercial Bank." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/mxe89d.
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碩士<br>大葉大學<br>企業管理學系碩士班<br>106<br>There have been major changes in the financial services sector over the past decade as the industry's competitiveness increases. As a result, more and more bank open and increase competitive market in banking systems. In order to prevent foreign banks and financial institutions face a strong impact of foreign bank competition, and how to get and remain loyal customer has become a big issue for Mongolia bank. The purpose of this study is trying to explore the effect of perceive value, perceived risk and brand image influence customer select intention. Most important and also the contribution of the study is that research still inadequate which conducted on the value of consumers recognized in Mongolia. During these few years, the banking sector has experienced a difficult economic situation in Mongolia, the financial market conditions that growing slow and also for economic activity. As a result, the banking sector credit growth has fallen, also for deposits rate. On the other side, the level of non-performing loans has drastically increased. Accordingly, how to keep loyal customers and attract new customers is the first priority of bank need to face. The finding of the study is that customers perceived value, perceived risk and brand image would affect customer select intention. The result will submit to practical industry and academy for the future research.
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Wang, Yi-Yen, and 王苡諺. "The Moderating Effect of Tangibility on the Relationship Between Assurance and Consumer Perceived Value." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/94310542540985012201.
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碩士<br>中國文化大學<br>國際企業管理研究所<br>94<br>The guaranteeing is quite important in cognition to the value of improving in the service trade, the guaranteeing can also improve the promotion that enterprises are ful-filling ability, but serve and have invisible characteristics, improving tangibly can im-prove the guaranteeing cognition of consumer's consciousness value.
Research this regard hitting the cultural university of language and popularizing Ministry of Education as goal in research, is it is it serve quality most representative SERVQUAL amount form to assess to use (Parasurama, Zeithaml & Berry, 1988) ,Adopt the stratum to analyse and propose two assumptions, it influences the state to consumer's consciousness value to weigh five services quality that SERVQUAL measures the form and weigh parameters, analyse that it is tangible to the interference result degree serving the guaranteeing and consumer's consciousness value to serve.
The result of study shows, serve the guaranteeing and present positive correlation of showing with consumer's consciousness value, so the research of this research hy-pothesis 1 is supported, namely serve the guaranteeing after consumers accept the ser-vice, it influences its consciousness value that apparent because of improving in its as-surance.
But is it serve getting tangible mutual result to join, unable and apparent to serve person who guarantee is it interfere to cause with consumer consciousness value, hy-pothesis 2 has not been supported.
So, it influences consumer's consciousness value that the serving and guaranteeing can be apparent definitely, but, but the assurance of the service is unable with the tangi-ble service method, come to strengthen better assurance, content, essence or course of serving instead, can bring more reliable feeling to consumers, could really let consum-ers settle down, influence and improve consumer's consciousness value.
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Lan, Yu Hsiang, and 藍于翔. "The Study of Promotion, Brand Awareness, and Product knowledge on Consumer"s Perceived Value." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/13989137912997829338.
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碩士<br>淡江大學<br>國際貿易學系<br>91<br>Recently, the businesses in Taiwan are over-competitive, and most of products are located in maturity stage of Product Life Cycle; therefore, many enterprises are expecting to increase sales and share of market by focusing on the promotion activities.As a matter of fact, “perceived value”has played an important role when a comsumer is facing a buying decision. Generally, a consumer will buy a product which he/she has perceived a higher value which may be a lower price or higher quality. Under different factors, the consumers’ perceived value are always existed differently consequently, so; the perceived value that consumer received is the topic which the enterprises are more cares. According to the past researches, finding of a consumers’ perceived value have effected by different promotion, brand Awareness, and product knowledge. The purpose of this study is tried to discuss promotion types, brand awareness, product knowledge, and intersecting combination on consumer’s perceptions of value and willingness of purchase.
This study examinates the impact of promotion type, brand awareness, product knowledge, and intersecting combination on consumer’s perceptions of value and willingness of purchase. So, this examination manipulates 2×2×2 factorial experimental design and computer printer is affected as an experimental product in this study. This study uses questionnaire which are issued to students in Tamkang University, the returned datum is analyzed by three-way MANOVA and regression analysis.
From this study, we have drawn the findings as follow：
1、 There is a significant difference between different promotion types on consumer’s perceived sacrifice, and consumer’s perceived sacrifice of no price discount has higher than price discount.
2、 There is a significant difference between different brand awareness on consumer’s perceived benefits; and consumer’s perceived benefits of high brand awareness is higher than low brand awareness.
3、 There is a significant difference between different product knowledge on consumer’s perceived sacrifice; and consumer’s perceived sacrifice of high product knowledge is lower than low product knowledge.
4、 There is a significant difference in interaction between promotion types and brand awareness on consumer’s perceived benefits, and “high brand awareness/the consumers with higher product knowledge” has resulted in the best perceived benefits.
5、 There is a significant different in interaction between brand awareness and product knowledge on consumer’s perceived benefits, and the “price discount/high brand awareness” has resulted in the best perceived benefits.
6、 There is positive correlation between consumer’s perceived benefits and willingness, of purchase. There is a negative correlation between consumer’s perceived sacrifice and willingness of purchase.