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Journal articles on the topic 'Consumer Perceived Value'
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1
Chahal, Hardeep, and Neetu Kumari. "Consumer perceived value." International Journal of Pharmaceutical and Healthcare Marketing 6, no. 2 (2012): 167–90. http://dx.doi.org/10.1108/17506121211243086.
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Siahaan, Elisabet, Khaira Amalia Fachrudin, Magdalena Linda Leonita Sibarani, and Iskandar Muda. "Evaluating customer perceived value of housing based on location factor and economic value." Problems and Perspectives in Management 17, no. 3 (2019): 196–206. http://dx.doi.org/10.21511/ppm.17(3).2019.16.
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This study seeks to evaluate customer perceived value in housing in order to increase the construction of housing value from the consumer’s point of view. A total of 240 houseowners in the middle to upper housings in Medan city, Indonesia, participated in this study. The data analysis used in this study is the Partial Least Square (PLS) approach. The results indicate that the perception of consumer value is strongly influenced by the economic value of the housing and the location function of the housing. Housing offered should be able to meet the needs of consumers and has the good mobility and accessibility. The emphasis that needs to be put in encouraging the perception of consumer value is the ability of the product in general, namely housing units in answering the needs of consumers.
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Gao, Menglong, and Sangyoo Kim. "Structural Relationship Analysis of Product Attributes, Perceived Value, Consumer Satisfaction, and Repurchase Intention of China Badminton Products." Korean Society for Leisure Sciences 15, no. 4 (2024): 97–109. https://doi.org/10.37408/kjls.2024.15.4.97.
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This study investigate the structural relationship between the attributes, perceived value, consumer satisfaction, and repurchase intention of badminton products. This study based on empirical research argues as follows: ① The perceived value of equipment has a significant positive impact on perceived value for badminton consumers. ② Perceived value has a significant positive impact on consumer satisfaction. ③ Consumer satisfaction has a significant positive impact on repurchase intention. ④ Equipment attributes indirectly influence consumer satisfaction and repurchase intention through two paths: “badminton equipment attributes - perceived value - consumer satisfaction” or “badminton equipment attributes - perceived value - repurchase intention.” In other words, customer perceived value plays a mediating role in the relationship between badminton equipment attributes, consumer satisfaction, and repurchase intention. This study can provide a method to enhance consumer satisfaction and increase consumers' repurchase intention through the attributes of badminton products and the strengthening of customers' perceived value
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Bevan-Dye, Ayesha Lian. "Antecedents of Generation Y consumers’ usage frequency of online consumer reviews." Spanish Journal of Marketing - ESIC 24, no. 2 (2020): 193–212. http://dx.doi.org/10.1108/sjme-12-2019-0102.
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Purpose The purpose of this paper is to examine the influence of perceived information and entertainment value, perceived credibility and perceived value on Generation Y consumers’ usage frequency of online consumer reviews. Design/methodology/approach The paper proposes and tests, with structural equation modelling analysis of moment structures, a research model using data from a large sample of Generation Y consumers. Findings The results confirm that Generation Y consumers perceive online reviews to be informative, entertaining, credible and valuable, and that they frequently consult such reviews. More specifically, the empirical analysis confirms that perceived information value, perceived entertainment value and perceived credibility significantly influenced the perceived value that Generation Y attach to online consumer reviews, which, in turn, was a significant predictor of their usage frequency of such reviews. Practical implications The results highlight the strategic importance of integrating online consumer reviews into the marketing communication mix when targeting Generation Y, together with the necessity of having filtering mechanisms to ensure that only authentic reviews are published and the need to implement tactics to ensure that such reviews are informative and entertaining and, consequently, of value. Originality/value This study contributes to marketers’ comprehension of strategically using online consumer reviews when targeting the Generation Y segment.
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Gadeikiene, Agne, and Asta Svarcaite. "Impact of Consumer Environmental Consciousness on Consumer Perceived Value from Sharing Economy." Engineering Economics 32, no. 4 (2021): 350–61. http://dx.doi.org/10.5755/j01.ee.32.4.28431.
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The intensive spread and the growth of the sharing economy challenge the sharing platforms to attract and retain consumers. Thus, a comprehensive understanding of consumers’ perceived value and marketing strategy oriented to value growth is becoming essential both from the scientific and practical point of view. However, in the scientific literature, the construct structure of consumer perceived value from sharing economy and the factors that determine it are not sufficiently explored. To fill this gap, this study aims to investigate consumer perceived value from sharing economy and explore how it is influenced by consumer environmental consciousness and consumer attitude towards sharing platforms. Based on the quantitative research findings, it was found that consumer environmental consciousness has a significant direct effect on attitude towards sharing economy platforms and directly influences consumer perceived social value. The results of this study confirm the mediating effect of the consumer attitude toward sharing platforms in the relationship between consumer environmental consciousness and consumer perceived economic, functional, emotional value from sharing economy.
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Ratković, Nada, P. S. Venkateswaran, P. Paramasivan, S. Suman Rajest, and R. Regin. "Consumer Preferences and Industry Practices in Biodegradable Packaging and Sustainable Environment." FMDB Transactions on Sustainable Management Letters 2, no. 2 (2024): 80–90. https://doi.org/10.69888/ftsml.2024.000237.
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Biodegradable packaging is gaining traction as a sustainable alternative. This study examines consumer perceptions of biodegradable packaging and their influence on product choices and satisfaction. A survey was conducted to measure perceived quality, value, consumer preferences, industry practices, and customer satisfaction. Correlation analysis revealed positive relationships between all constructs, suggesting that consumers who perceive higher quality and value in biodegradable packaging are also more likely to prefer it, be aware of industry practices related to it, and experience higher satisfaction with products using it. Regression analyses confirmed that perceived quality has a significant positive impact on choosing products with biodegradable packaging, and perceived value has a significant positive effect on consumer preference for it. However, only perceived quality directly influences customer satisfaction in this model. These findings suggest that both perceived quality and value are important for influencing consumer behavior toward biodegradable packaging. Firms can leverage these insights by focusing on enhancing packaging quality, clearly communicating its environmental benefits and product protection aspects, and educating consumers about its advantages. Further research is recommended to explore the potentially indirect role of perceived value and the influence of pricing strategies on consumer choices.
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Hasan, Esmailpour, and Aflaki Jobeni Mojdeh. "The impact of Country of Origin on Perceived Quality & Value: Empirical Evidence in the automobiles industry in Iran." International Journal of Case Studies 6, no. 5 (2017): 23–28. https://doi.org/10.5281/zenodo.3534964.
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This manuscript explores the effect of Country-Of-Origin on perceived quality & perceived value. In automotive among Iranian consumers. Consumer attitudes to local and foreign products and the likely “country-oforigin" effect in Buy "Local" and "Made In ...” companies are surveyed. So, the importance of understanding differential consumer perception and evaluation of products has been well illustrated in consumer behaviour literature. The hypotheses of this research cover four main cores. Structured questionnaires and simple random sampling were used. A sample of 381 Iranian students in Selective University evaluate perceived quality associated with the value of vehicles came from Korea and Iran. Questionnaires were distributed with simple random sampling method Data were analyzed based on Statistical Package for Social Sciences (SPSS, V. 21). The author recommends future researchers examine the relations of the research in studies focusing on other products, markets.
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Li, Hui, and Niyom Suwandej. "The Impact of Anchor Characteristics on Consumer Purchasing Behavior through Perceived Trust and Perceived Value." International Journal of Religion 5, no. 11 (2024): 8689–701. http://dx.doi.org/10.61707/5aawj529.
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Background: Webcast shopping is a novel marketing model in recent years, and in order to continuously expand the market scale, it has become an urgent need to fully explore consumers' purchase motivation and mobilize their purchase willingness to enhance their purchase behavior. According to SOR theory, stimulating consumers' perceived trust and perceived value to change, thus generating purchase intention and behavior. Anchor characteristics also play an important role in promoting consumer purchase behavior. Objective: To assess the effects of anchor characteristics on perceived trust and consumer purchase behavior, and to evaluate the mediating role of perceived trust and perceived value between anchor characteristics and consumer purchase behavior. Methods: An online questionnaire survey was conducted on a sample of 361 people who made purchases via webcasting in Liuzhou City, and partial least squares structural equation modeling was used to analyze the research objectives. Findings: Anchor characteristics have a positive effect on consumer buying behavior, anchor characteristics have a positive effect on perceived trust and perceived value, and perceived trust and perceived value have a positive effect on consumer buying behavior. Perceived trust and perceived value have a mediating role between anchor characteristics jade consumer purchase behavior. Contribution: This study expands the theoretical understanding of anchor characteristics and consumer purchase behavior, and extends the scope of the study to the commercial field. It also has some reference value in practice.
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Cabana, Ricardo. "Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)." International Journal of Agriculture and Natural Resources 48, no. 2 (2021): 45–56. http://dx.doi.org/10.7764/ijanr.v48i2.2285.
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Most avocados consumed in France come from Peru or Chile. French suppliers vary based on the season; however, Chile is the main supplier of avocados during the winter season. The aim of this study is to analyze the key variables that influence French consumer satisfaction in the preference for Chilean avocados.This is substantiated using an exploratory multivariate analysis, which was performed on a causal model comprised of endogenous constructs: perceived extrinsic and intrinsic quality, perceived risk and perceived value. The sample consists of 346 French consumers of Chilean avocados in supermarkets of the Auvergne-Rhône-Alpes region. The main results show that the risk perceived by French consumers can only be related to the perceived extrinsic quality of the product. On the other hand, both perceived intrinsic and extrinsic quality are directly related to perceived value. Finally, it is concluded that French consumer satisfaction in the preference for Chilean avocados can be explained by the variables perceived intrinsic quality, perceived extrinsic quality and perceived value.
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Khasbara Rusli, Muh. "Pengaruh Perceived Value, Satisfaction dan Trust Berpengaruh terhadap Loyalty." El-Mujtama: Jurnal Pengabdian Masyarakat 4, no. 3 (2024): 1904–14. http://dx.doi.org/10.47467/elmujtama.v4i3.3019.
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The aim of this study is to assess the extent of the influence of sales promotion on consumer purchasing decisions at the All-in-One Store in Batam City. This research employs an analytical descriptive method with the entire store's consumers as the study population. Data collection utilizes a questionnaire distributed to 100 respondents. The findings indicate that sales promotion significantly impacts consumer purchasing decisions at the All-in-One Store in Batam City. This suggests that effective promotional efforts can enhance consumers' interest and purchasing decisions at the store. The implications of this study underscore the need for improved and more targeted sales promotion strategies to support sales growth and consumer satisfaction at the All-in-One Store.
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Singh, Ajit Kumar, Sandeep Raghuwanshi, Sudarshana Sharma, et al. "Modeling the Nexus Between Perceived Value, Risk, Negative Marketing, and Consumer Trust with Consumers' Social Cross-Platform Buying Behaviour in India Using Smart-PLS." Journal of Law and Sustainable Development 11, no. 4 (2023): e488. http://dx.doi.org/10.55908/sdgs.v11i4.488.
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Purpose: The purpose of the study is to highlight the need for research on the relationship between consumer value, risk, and trust in the context of social cross-platform perceptions, specifically in India. The study aims to provide insights into how these factors influence consumers' cross-platform buying behavior, ultimately contributing to a better understanding of online shopping dynamics and informing strategies for building trust and enhancing consumer experiences in the online shopping environment. Methodology: The research methodology involved conducting a survey among 320 online shoppers in India. The objective was to investigate the relationship between social cross-platform perceptions of consumer value, risk, and trust in the context of online shopping. The researchers developed a questionnaire to collect data on perceived value, risk propensity, trust, and cross-platform buying behavior. Partial least squares (PLS) path modeling were used to analyze the data, revealing significant effects of perceived value, risk propensity, and trust on consumers' cross-platform buying behavior. Finding: This research focuses on the rise of social cross-platform buying behaviour in India and examines the influence of perceived risk, perceived value, trust, and marked negative reporting on consumer behaviour. The study found that consumers' perceptions of perceived risk and perceived value significantly impact their likelihood of using social e-commerce platforms like Meesho. Perceived risk refers to the level of uncertainty or potential harm associated with a purchase, while perceived value refers to the benefits or worth a consumer perceives from a product or service. Marked negative reporting refers to negative reviews or news articles that can impact a consumer's trust in a platform. Managerial implication: The study's managerial implications highlight the importance of reducing perceived risk, increasing perceived value, and building trust to improve social e-commerce marketing strategies. Organizations should be cautious of negative reporting and its impact on consumer behavior. Researchers can gain insights into consumer behavior and the significance of trust and perceived risk in driving purchase decisions in the context of social e-commerce marketing. To encourage cross-platform purchases, companies should address negative reports from other platforms, establish trust with consumers, and find ways to minimize perceived risk associated with social media purchases. Value: A significant contribution to the body of knowledge is achieved through testing and subsequent confirmation of the effects of online purchasing in the study model. This research enhances our understanding of the factors influencing online purchasing in the context of social cross-platform interactions. By investigating the relationship between Risk, Trust and various constructs within the social cross-platform framework, this study provides valuable insights into the dynamics of consumer behavior in the digital era.
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Li, Siying, Shuxian Wu, Xiaofeng Cai, Yunyi He, and Xinna Wen. "A Study on the Impact of Number Placement in Digital Systems on Consumer Perceived Value." Journal of New Media and Economics 1, no. 1 (2024): 9–14. http://dx.doi.org/10.62517/jnme.202410102.
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In the context of the digital economy, businesses utilize digital systems to provide product information to consumers, who generate perceived value based on this information and make consumption decisions. This study employs an empirical research method to investigate the impact of number placement of product information in digital systems on consumer perceived value, with a focus on different levels of consumer involvement. The findings suggest that the number placement of product information has a significant impact on consumer perceived value for products with varying levels of consumer involvement. Therefore, it is crucial for businesses to provide product information in digital formats that align with consumer needs in order to enhance consumer perceived value and stimulate consumer-purchasing behavior.
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Kusumawati, Andriani, Sari Listyorini, Suharyono Suharyono, and Edy Yulianto. "The impact of religiosity on fashion knowledge, consumer-perceived value and patronage intention." Research Journal of Textile and Apparel 23, no. 4 (2019): 269–90. http://dx.doi.org/10.1108/rjta-04-2019-0014.
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Purpose This study aims to examine the impact of religiosity on fashion knowledge, consumer-perceived value and patronage intention. Design/methodology/approach This study applied purposive sampling method. The population size used a minimum number of samples (100) in the WarpPLS analysis. The inferential statistical technique used is structural equation modeling. A tool for analyzing the structural models is the partial least square method. Findings Religiosity is a consumer belief in religion, which does not generate fashion knowledge so that high and low religiousness cannot increase or decrease fashion knowledge. Consumer confidence in their religion can increase consumer-perceived value of Muslim fashion products. It causes consumers to behave positively toward future behavioral intentions, that is, the patronage intention. Consumer religiosity is not the cause of patronage intention so that the high or low level of religiousness does not increase or decrease in the willingness of consumers to visit the store (or patronage intention). Fashion knowledge has a positive influence on consumer-perceived value. Consumer knowledge of fashion can increase the patronage of consumer intention toward Muslim fashion products. Fashion knowledge brings the knowledge to consumers in regard to Islamic law that regulates the prohibited and allowed actions, especially in wearing fashion. The high or low level of consumer-perceived value does not provide a cause for increase or decrease in the willingness of consumers to revisit the store (or patronage intention). Originality/value With regard to the relationship between religiosity and knowledge, it is found that there are still limited studies and differences in the sectors studied regarding the influence of religiosity and knowledge. To the best of the authors’ knowledge, the religiosity variable in influencing consumer-perceived value has not been used in previous studies. Religiosity is associated with consumer-perceived value expressed as originality in this study because the researcher has not found this relationship in the previous studies. Regarding the relationship between religiosity and store patronage intention, it is found that there are still different opinions in the research results on the effect of religiosity and store patronage intention. Concerning the relationship between knowledge and consumer-perceived value, it is found that there are still different opinions in the research results on the effect of knowledge and consumer-perceived value. The authors found no use of the knowledge variable in influencing store patronage intention in previous research studies. Knowledge associated with store patronage intention is expressed as the originality trait in this study because the researcher has not found this relationship in the previous studies. As for the relationship between consumer-perceived value and store patronage intention, it is found that there are still different opinions in the research results of the study regarding the influence of consumer-perceived value and store patronage intention.
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Zhang, Ruisi. "THE IMPACT OF E-COMMERCE LIVE STREAMERS' PROFESSIONALISM ON CONSUMERS' PURCHASING INTENTIONS." EUrASEANs: journal on global socio-economic dynamics, no. 4(47) (July 30, 2024): 383–97. http://dx.doi.org/10.35678/2539-5645.4(47).2024.383-397.
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In the digital age, e-commerce livestreamers have notably impacted consumer purchasing behavior. This study investigates how their professionalism affects consumers' purchase intentions, focusing on the mediating role of perceived value and the moderating role of virtual touch. We collected the data from 559 consumers using a questionnaire survey and analyzed it using structural equation modeling and multiple linear regression. The findings reveal that e-commerce livestreamers’ professionalism significantly enhances consumers' purchase intentions and perceived value. Perceived value, in turn, positively impacts purchase intentions. Moreover, perceived value mediates the relationship between livestreamers' professionalism and purchase intentions, while virtual touch positively moderates the link between professionalism and perceived value. This study demonstrates that livestreamers’ professionalism directly boosts consumers' purchase intentions and indirectly does so by increasing perceived value. Additionally, virtual touch strengthens the positive effect of livestreamers’ professionalism on perceived value, further encouraging consumer purchasing behavior. This research enriches the theoretical foundation of consumer behavior in e-commerce and offers practical insights for e-commerce platforms and livestreamers.
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Liang, Cuijing, Jiangmin Ding, and Eon-Seong Lee. "Exploring the Influence of Green Product Attributes on Consumer Perceived Value and Purchase Intention: Taking Green Household Appliances as an Example." Korea International Trade Research Institute 20, no. 2 (2024): 23–38. http://dx.doi.org/10.16980/jitc.20.2.202404.23.
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Purpose - This study takes green household appliances as an example to investigate how green product attributes impact consumers’ perceived value and purchase intention. It further explores the moderating role of consumer innovativeness and mediating role of perceived value. Design/Methodology/Approach - The research participants were 259 Chinese consumers, whose relevant data were collected through a questionnaire survey. The data analysis was performed with structural equation modeling using SmartPLS. Findings - The results indicate that green products’ core (functional and value-for-money) and peripheral (emotional and social) green attributes both positively influence consumer perceived value, which, in turn, positively affects their purchase intention. Perceived value plays a positive mediating role between green product attributes and consumer purchase intention. However, the moderating effect of consumer innovativeness is not significant. Research Implications - First, this study explores the impact of green product attributes on consumer purchase intention from multiple dimensions, enriching empirical research on green product attributes. This provides a theoretical foundation for enterprises to strategically implement green product marketing strategies. Furthermore, based on the research findings, we recommend that relevant enterprises emphasize green product and technology research and development, guiding consumers toward environmentally friendly purchasing behavior with targeted approaches. This, in turn, will lead to ongoing development of the green market and green consumption.
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Wu, Jiayu. "A STUDY ON THE IMPACT OF CONSUMER PERCEIVED VALUE ON THE PURCHASE INTENTION OF DOMESTIC COSMETICS USING BRAND VALUE AS A MEDIATION." EUrASEANs: journal on global socio-economic dynamics, no. 3(46) (May 13, 2024): 61–71. http://dx.doi.org/10.35678/2539-5645.3(46).2024.61-71.
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According to statistics from the National Bureau of Statistics of China, the retail sales of cosmetics above the designated size in China reached 402.6 billion yuan in 2021, and the market size of the Chinese cosmetics industry reached 455.3 billion yuan in 2021, marking a year-on-year increase of 15%. Against the backdrop of increasing per capita income and continuously increasing disposable income, as well as an increase in people's aesthetic awareness and high demand for their own appearance, the Chinese cosmetics market will continue to rise. Experts predict that the Chinese cosmetics market will surpass 500 billion yuan in 2023. Perceived value is an important factor in marketing consumer purchase intentions. In order for Chinese cosmetics companies to overcome the dilemma of price competition, they need to find methods affecting consumer perceived value. With the enhancement of consumer perceived value, consumers can generate purchase intention towards the company and enhance brand value to satisfy consumer psychological satisfaction. Empirical analysis concludes that consumer perceived value and brand value positively influence domestic cosmetics consumers' purchase intentions. Brand value has the strongest impact on the purchase intention of domestic cosmetics consumers, indicating that brand value should be given more attention in practical applications.
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Gou, Rui－Lin, and Byung－Won Lee. "The Impact of Company Content Marketing Towards Perceived Value and Brand Identity." Korean Association Of Computers And Accounting 21, no. 3 (2023): 75–95. http://dx.doi.org/10.32956/kaoca.2023.21.3.75.
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[Purpose]Nowadays, companies use content marketing to create awareness and attract more consumer brand interaction. Based on this, exploring the impact of enterprise content marketing on consumer psychology and behavior is important for companies to optimize their future marketing development strategies. This paper analyzes the impact of company content marketing on consumers’ perceived value and brand identity based on the impact of company content marketing on consumers’ perceived value and brand identity. It explores the factors influenced perceived value and brand identity of company content marketing. It also explores the moderating effect of product involvement. [Methodology]In this paper, the online questionnaire was used to collect data, and the data were analyzed using SPSS and AMOS software. [Findings]The results show that the company’s content marketing significant positively affects consumer perceived value and brand identity. It also proves the moderating effect of product involvement, for products with higher product involvement, corporate content marketing has a more substantial effect on consumers’ perceived value and brand identity. [Implications]This paper summarizes the relevant theories of company content marketing, consumer perceived value, brand identity, and product involvement, and provide useful references for enterprise development.
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Chen, Junxuan. "Culture Value, Consumer Perceived Value and Purchase Decision Style: Comparison of Chinese Urban Differences." BCP Business & Management 21 (July 20, 2022): 365–76. http://dx.doi.org/10.54691/bcpbm.v21i.1261.
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Nowadays, China has a huge population and a vast territory. Different factors influence consumers everywhere. This paper explores the similarities and differences in cultural values, consumer perceptions of price and consumer purchase decision styles among consumers in Beijing, Shanghai and Guangzhou in China. The study mainly found that consumers in the South (Guangzhou and Shanghai) are more interested in the quality and substance of goods, while in contrast, consumers in the North (Beijing) are more interested in the brand, origin and packaging of goods. However, the similarity between the three cities is that they all value for money. In this regard, it is important that businesses take into account the different factors that affect consumers in different regions and further develop products or services that suit them.
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LIANG, Yaru, and Cheng CHENG. "Greenwashing and Consumer Green Perceived Value: The Mediation Mechanism of Green Consumer Confusion and Green Perceived Risk." Journal of Environmental Management and Tourism 16, no. 2 (2025): 170. https://doi.org/10.14505/jemt.v16.2(78).07.
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Amid rising consumer awareness and regulatory scrutiny of corporate sustainability claims, greenwashing has become a pressing concern in green marketing. This study investigates the impact of greenwashing on consumer perceptions by examining its influence on green perceived value, consumer confusion, and green perceived risk. Specifically, it explores the mediating roles of consumer confusion and green perceived risk in the relationship between greenwashing and green perceived value. Using structural equation modeling (SEM) and a dataset of 299 responses from green product consumers in China, the findings indicate that greenwashing significantly diminishes green perceived value. Notably, consumer confusion emerges as a critical mediator, amplifying the negative effect of greenwashing by leading to flawed purchasing decisions. However, contrary to expectations, green perceived risk does not mediate this relationship, suggesting the presence of cognitive biases or other unexamined factors influencing consumer decision-making. These findings contribute to the literature on green marketing by revealing the nuanced mechanisms through which greenwashing affects consumer evaluations. They also highlight the need for businesses to implement transparent and authentic green marketing strategies to preserve consumer trust and perceived value. Furthermore, this study provides novel insights into the complex interplay between green perceived risk and consumer judgment, paving the way for future research on sustainable marketing practices.
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Hamdan, Hamdan, Indra Raharja, Ridho Rafqi Ilhamalimy, and Hapzi Ali. "Consumer Value Perception Model as Consideration for Fusion Beverage Business Sustainability." Jurnal Ilmiah Manajemen dan Bisnis 8, no. 3 (2022): 347. http://dx.doi.org/10.22441/jimb.v8i3.13931.
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This research is about consumers’ perception of value in deciding to consume fusion drinks. Fusion drink is a drink that combines various basic ingredients, such as coffee, sugar, milk, tea, cheese, chocolate, yakult and various other basic ingredients. Perceived value arises when consumers decide to consume fusion drinks. This is because, the value contained when consuming fusion drinks is to get pleasure and happiness from various flavors and aromas, where the benefits obtained from various services and offers, as well as the image of the outlet also provide added value. This study seeks to determine the effect of perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value used to build the research model, by conducting an online survey of how these factors are related. The findings of this study are the perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value have a real relationship in shaping positive attitudes and behavior of consumers in deciding to consume fusion drinks.
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Duan, Li, Muhammad Shahid Khan, and Valliappan Raju. "A Study on The Influence of Perceived Product Innovation on The Purchase Intention of Rangbala Intangible Cultural Heritage Products (ICHP)." International Journal of Membrane Science and Technology 10, no. 4 (2023): 1777–89. http://dx.doi.org/10.15379/ijmst.v10i4.2323.
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Purpose—Intangible Cultural Heritage Products (ICHP) refer to handicrafts designated as intangible cultural heritage. This paper investigates the influence of consumer perception of product innovation on the willingness to purchase Intangible Cultural Heritage Products and the mediating role of consumer perceived value in this influence. Design/Method/Approach—Based on an online questionnaire survey, 506 valid questionnaire responses were collected. Data analysis was conducted using SPSS and Smart PLS software to study the impact of perceived product innovation and perceived value on the willingness to purchase ICHP. Findings—The study’s results indicate that the two dimensions of perceived product innovation, namely perceived novelty and perceived innovative significance, significantly influence consumers' willingness to purchase ICHP. Additionally, the three dimensions of perceived value—functional value, emotional value, and social value—significantly affect consumers' willingness to purchase ICHP. Moreover, perceived value mediates between perceived product innovation and purchase intention. Practical Implications—Current research suggests that ICHP should be innovated upon the foundation of traditional craftsmanship. Furthermore, this paper emphasizes the importance of consumer perceived value in influencing the willingness to purchase ICHP. Originality/Value—This paper systematically explores the conditions and processes of consumer willingness to purchase ICHP, extending the research framework of consumer behavior towards ICHP. Additionally, this paper contributes to the targeted design, production, and marketing of ICHP, catering to the needs and preferences of cultural consumers and promoting the sustainable protection and inheritance of intangible cultural heritage.
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Mu, Juncheng, Linglin Zhou, and Chun Yang. "The Influence Mechanism of Food Packaging Factors on Consumers’ Intentions Regarding Waste Sorting Behavior in China." Sustainability 17, no. 5 (2025): 1893. https://doi.org/10.3390/su17051893.
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Food packaging directly influences consumers’ behavioral tendencies when implementing waste sorting. This study conducted a survey in China, establishing antecedent variables—consumers’ expectations and perceived quality of food packaging—mediating variables—consumer satisfaction and perceived value—and moderating variables—reward mechanisms, to explore the impact mechanisms of these variables on waste sorting behavioral tendencies. The findings indicate: (1) Consumer expectations not only directly influence perceived quality and perceived value but also further affect consumer satisfaction. High expectations lead to increased satisfaction and value recognition, promoting positive intentions for garbage sorting behavior; (2) perceived quality significantly impacts perceived value, but its direct influence on consumer satisfaction is not significant. This suggests that the relationship between perceived quality and satisfaction varies across different product categories; (3) the reward mechanism, as a moderating variable, can enhance consumers’ expectations and perceived quality, but it does not have a notable direct effect on perceived value and satisfaction. This implies that the reward mechanism primarily influences consumer behavior intentions indirectly by enhancing expectations and quality recognition. This study innovatively introduces the reward mechanism as a moderating variable and constructs a research framework on how food security affects consumers’ garbage sorting behavior. This framework can guide food packaging design and thereby enhance consumer adherence to garbage sorting norms. The research findings provide guidance for the practice of food packaging design, enhancing consumer awareness of waste sorting behaviors through improved food packaging, thereby addressing the issues of food packaging pollution and renewable resource waste in China.
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Noorasikin, M. M., Maisarah Ahmad, Y. Mashitoh, and A. Khairul Akmaliah. "Ethical Consumer Perceived Value in Sustaining Recycling Behaviour." SHS Web of Conferences 56 (2018): 01003. http://dx.doi.org/10.1051/shsconf/20185601003.
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Recycling has imparted meaningful experience and perceived value from individual’s recycling activities. Consumer perceived value (CPV) is important in defining consumers’ experience that connects with one’s goals, inclinations and mental models; perceived valuable and beneficial, thus motivate sustainable behavior. This study sought to understand how ethical consumer perceived value (ECPV) influences the sustaining of recycling behavior. Nine interviews were conducted at The Federal Territory of Putrajaya for this interpretive study. It identifies two taxonomies of ethical perceived value (EPV) in individual’s sustainable recycling experience. First, ethically desirable value (EDV) taxonomy (six drivers), second, spiritual/religious value taxonomy (three drivers). This paper concludes with the value-map taxonomy of ECPV on Recycling to guide in mapping a strategic social marketing practice in Malaysia’s government policy to motivate good social conduct among individual and society.
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Rohman, Ach, Rosihan Asmara, and Dwi Andriani. "The Effect of Multidimensional Consumer Perceived Value on Customer Satisfaction and Purchase Intention of Organic Food." HABITAT 34, no. 2 (2023): 213–24. http://dx.doi.org/10.21776/ub.habitat.2023.034.2.19.
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The rapid and widespread growth of the organic food market is considered to become one of the largest growing markets in the food industry. The main objective of this research is to investigate and evaluate the effect of multidimensional consumer perceived value on customer satisfaction and purchase intention in the context of organic food. The data collection was carried out with 234 Indonesian consumers of organic food. The multidimensional consumer perceived value has been formed by 4 dimensions which include functional value, economic value, emotional value, and social value. consumer perceived value is considered to influence customer satisfaction and purchase intention. structural equation modeling (SEM-AMOS) was used to analyze the relationship between them. The result indicates that the consumer perceived value positively influences customer satisfaction and purchase intention. The consumer perceived value has no strong direct influence on purchase intention. Hence, the involvement of customer satisfaction is able to be a full mediator between the customer perceived value and purchase intention. This research contributes to reflecting consumer preferences of organic food in Indonesia as a developing country which is assessed by consumer perceived value, customer satisfaction, and purchase intention.
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Verma, Harsh V., Jyoti Kainth, and Priya Gupta. "Consumer Perceived Value and Brand Loyalty." International Journal of Customer Relationship Marketing and Management 3, no. 4 (2012): 1–15. http://dx.doi.org/10.4018/jcrmm.2012100101.
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Consumer Perceived Value (CPV) perceived to have been derived from the consumption of product or service is the Value that a consumer believes that he receives for a certain amount of money. This study was conceptualized so as to understand the most important CPV dimensions and its role in predicting Attitudinal Brand Loyalty in pre purchase situations in the Indian Retail Banking context on the basis of SPERVAL (Services Perceived Value) Scale. The empirical study was based on descriptive research design (cross-sectional) and used questionnaire as the key research instrument. The questionnaire was administered to 100 respondents using a mix of judgmental and convenience non-probability sampling methods. The most important CPV dimensions, which were also the major predictors towards attitudinal brand loyalty in the context of Indian retail banking, were Functional Value, Economic Value, After Sale Value and Epistemic Value. The study has implications for retail banking marketers and can help them understand the consumer psychology behind evaluating the product offering. The service providers can also use the findings from the research to build on their competitive advantage by developing core competencies in strategic arenas. The limitations of the study included limited coverage with respect to sample size.
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Wang, Edward Shih-Tse. "Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance." Journal of Electronic Commerce in Organizations 15, no. 3 (2017): 1–13. http://dx.doi.org/10.4018/jeco.2017070101.
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Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value.
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Pestar Bizjak, Sandra, Hristo Hristov, Tatjana Košmerl, and Ales Kuhar. "Influence of consumer regiocentrism on perceived value of wine." British Food Journal 120, no. 1 (2018): 33–43. http://dx.doi.org/10.1108/bfj-03-2017-0181.
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Purpose The purpose of this paper is to identify which dimensions of perceived value of wine dominate in the perception of wine consumers from two distinctive wine producing regions and to examine how their respective regional identity, consumer regiocentrism (CR) and perceived value of wine are inter-related in determining consumers’ preference of wine. Design/methodology/approach A sample of 221 wine consumers from two Slovenian wine regions with contrasting wine-related and social specificities responded to an online questionnaire. Besides the wine-related consumer behaviour variables, the questionnaire contained CR, regional identity and consumer perceived value measurements, based on adapted CETSCALE, regional identity and PERVAL scales. The scales were validated, and structural equation modelling was used to evaluate the relationships between the constructs. Findings Perceived value of wine was found to consist of three dimensions: emotional-social, quality-price and terroir, which differ from those previously observed among wine consumers from the USA. Regional identity was found to be a direct antecedent of CR, and CR directly affects all three dimensions of perceived value of wine; these findings were evident in the original model and in both studied wine regions. Research limitations/implications Future research should extend the model to include other possible antecedents of CR and study its effects on different consequences, especially purchasing intent. Future studies would benefit by adding more indicators into scales to measure CR and regional identity to improve the model fit. Originality/value This study contributes to a better understanding of perceived value of wine and extends the current knowledge of how social and psychological phenomena interact when evaluating wine. The results herein should enable marketers to develop more sophisticated positioning strategies and support their decision making for an appropriate market approach.
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Muhammad, Ilham Perdana, and Listyorini Sari. "The effect of perceived quality on purchase intention with mediation of perceived value at RevoU Indonesia." World Journal of Advanced Research and Reviews 24, no. 2 (2024): 1454–76. https://doi.org/10.5281/zenodo.15096040.
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Indonesia education sector is rapidly evolving with the integration of EdTech, driven by increased internet connectivity and digital device access. Despite this growth, the purchase intention rate for paid online learning programs remains low, as many consumers favor free trials over committing to full programs. This study aims to analyze the effect of perceived quality on purchase intention, with perceived value as a mediating factor, for RevoU online educational services in Indonesia. In the Indonesian EdTech market, perceived quality and value are critical considerations influencing consumer intention to invest in paid programs. This study uses a quantitative method by distributing questionnaires to 100 respondents who have participated in the free RevoU mini courses. The data were analyzed using SmartPLS 4. The results indicate that perceived quality has a positive and significant effect on purchase intention, suggesting that the higher the perceived quality of the educational services, the greater the likelihood of consumer intention to purchase. Additionally, perceived value also positively and significantly impacts purchase intention, highlighting the importance of providing great value to customers. The findings underscore that both perceived quality and value play essential roles in influencing purchase intention, suggesting that RevoU should emphasize consistent quality and communicate the value of its programs effectively to encourage customer intention and also compete in the Indonesian EdTech market.
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Buehler, Pascal, and Peter Maas. "Consumer empowerment in insurance." International Journal of Bank Marketing 36, no. 6 (2018): 1073–97. http://dx.doi.org/10.1108/ijbm-12-2016-0182.
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Purpose The purpose of this paper is to enhance the understanding of consumer empowerment in the relationship between consumers and service providers. It draws on self-efficacy theory to conceptualize consumer empowerment and explain the impact on perceived performance risk in insurance decision making. Design/methodology/approach This study employs data collected from an online survey involving 487 consumers in Switzerland, who recently decided on an insurance service. A structural equation model quantifies both the psychological effects on consumers’ perception of insurance services and behavioral effects on their decision-making process. Findings Perceived consumer empowerment is conceptualized by perceived self-efficacy and perceived controllability. Both have a significant impact on perceived performance risk, while the former is partially mediated by the preference to delegate the decision to a surrogate. Moreover, customers’ involvement in the purchase process moderates both the direct and indirect effect of perceived self-efficacy on perceived performance risk. Research limitations/implications The results are based on consumers’ perceptions from a single country. Furthermore, consumers’ perceptions were surveyed with a time lag after the decision-making process. To increase rigor, perceptions should be collected during decision making. Practical implications Results show that consumer empowerment can be employed as a risk reduction strategy. Consumers with self-efficacy and controllability beliefs perceive significantly less performance risk; however, practitioners should consider that consumers are also motivated to make decisions independently rather than delegating their decisions. Furthermore, consumer empowerment depends on consumer will. For largely indifferent consumers, empowerment does not affect risk or decision delegation preference. Originality/value The study is among the few empirical works to examine the effects of consumer empowerment on the consumer-service provider relationship on an individual level. Furthermore, applying consumer empowerment in relationship marketing implies a shift in research focus to the question of how consumers construe decision-making situations rather than objectively measuring the state of consumer relationship.
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Petravičiūtė, Kristina, Beata Šeinauskiené, Aušra Rūtelionė, and Krzysztof Krukowski. "Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity." Sustainability 13, no. 12 (2021): 6912. http://dx.doi.org/10.3390/su13126912.
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The current study adds to the literature on the indirect effect of luxury brand perceived value on purchase intention via the brand attachment under the boundary conditions of consumer vanity. The authors employed a quantitative method approach, conducting an online survey with 508 respondents in Lithuania. Empirical research analysis reveals that the greater the perceived value of a luxury brand, the greater the consumer purchase intention. The latter is most strongly affected by the luxury brand perceived functional value. The study demonstrates that the greater the luxury brand perceived value among consumers, the greater their brand attachment, which in turn leads to a greater purchase intention. As there is a positive emotional relationship between a luxury brand and the consumer, the consumer’s purchase intention is also affected by the luxury brand perceived symbolic value, i.e., the capacity of the brand to communicate the consumer’s success, leadership, and power. Consumer vanity was not statistically significant to the nature of the relationship between luxury brand perceived value, brand attachment, and purchase intention. Luxury car marketers may benefit by focusing on the social and symbolic value of luxury car brand value in communication with brand-attached consumers in Lithuania.
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Yuan, Chunlin, Shuman Wang, and Xiaolei Yu. "The impact of food traceability system on consumer perceived value and purchase intention in China." Industrial Management & Data Systems 120, no. 4 (2020): 810–24. http://dx.doi.org/10.1108/imds-09-2019-0469.
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PurposeBased on the involvement and customer-delivered value theories, this paper proposes a comprehensive framework with which to examine the relationships between food traceability system, consumer perceived value and purchase intention. The study also investigates the moderating role of consumer expertise in the relationship between food traceability system and perceived value.Design/methodology/approachSurvey approach is the primary data collection tool, through which a total of 238 useable responses were obtained. Structural equation modelling is employed to examine the hypothesized relationships among all variables.FindingsThe findings show that the information quality, perceived reliability and product diagnosticity of food traceability system affect consumer perceived value, and the perceived value and purchase intention are positively associated, while consumer expertise acts as a moderator on the relationship between food traceability system and consumer perceived value.Originality/valueThis study sheds light on how consumer perceived value of food traceability system can enhance their intention to purchase traceable food. It contributes to the theory of customer-delivered value and involvement as well as traceable product marketing strategies. From a managerial perspective, guidelines are provided for traceable food producers and marketers to implement reasonable strategies to attract consumers to purchase and promote the sustainable development of food industry.
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Zamfir, Mirela D. "Scarcity Effect and Consumer Decision Biases: How Urgency Influences the Perceived Value of Products." Journal of World Economy 3, no. 4 (2024): 27–34. https://doi.org/10.56397/jwe.2024.12.04.
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The scarcity effect, a psychological phenomenon where consumers perceive limited-availability products as more valuable, significantly shapes purchasing behavior, especially when combined with urgency-inducing tactics. This paper explores how scarcity, amplified by urgency, influences cognitive biases—such as loss aversion, anchoring, and the scarcity heuristic—in consumer decision-making processes. Through an in-depth analysis, we examine how urgency-driven scarcity enhances consumers’ perceived value of products, often leading to impulsive purchasing and altered judgment. The study also assesses the implications of these tactics in marketing strategies, revealing potential short-term gains in sales alongside long-term impacts on consumer loyalty, brand trust, and post-purchase regret. By providing insights into the psychological mechanisms behind scarcity and urgency, this paper underscores the importance of balanced, ethical marketing practices that respect consumer autonomy. The findings highlight the need for brands to employ scarcity tactics strategically, ensuring that they enhance perceived value without compromising long-term customer relationships.
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Trang, Tran Thu, Pham Huyen Minh, Tran Thi Anh My, Nguyen Hoai Nam, and Le Cong Tu. "Perceived Corporate Social Responsibility and Its Effects on Consumer Social Responsibility: A Value-Belief-Norm Perspective." VNU University of Economics and Business 3, no. 6 (2023): 1. http://dx.doi.org/10.57110/vnujeb.v3i6.201.
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The main purpose of this study is to explore consumer perceived corporate social responsibility (or perceived CSR) and its effects on consumer social responsibility (CnSR) in the food and beverage (F&B) industry in Vietnam. We built on the Value-Belief-Norm Theory to propose a model that explains how perceived CSR induces consumers to perform consumer social responsibility. Using a survey of 460 Vietnamese consumers, we examine the relationships between personal values (altruistic, biospheric, egoistic, conservative and openness to change), perceived CSR, and CnSR. The research results show that perceived CSR does affect CnSR through awareness of negative societal consequences, ascribed responsibility, personal norms, and social norms. Moreover, personal norms tend to significantly shape CnSR. The study provides important theoretical and practical implications by shedding light on how enterprises can improve their CSR efforts to appeal to consumers and promote CnSR.
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Sholeh, Khabib, Afif Zaerofi, and Yono Haryono. "How Perceived Value Mediates Muslim Consumer Loyalty to Halal Cosmetics: An Analysis of Labelling, Price, and Quality." International Journal of Islamic Economics 6, no. 02 (2024): 222–38. https://doi.org/10.32332/ijie.v6i2.9732.
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Introduction: Community productivity is critical in maintaining quality of life to avoid disasters. The use of digital technology in the economic aspect has also provided opportunities for people far from the market to earn income to meet their living needs. Objective: This quantitative study aimed to explore the impact of halal labeling, price, and product quality on consumer loyalty toward Indonesian skincare products among Muslim consumers in the Jabodetabek area. Specifically, it examines the mediating role of perceived value in these relationships. Method: Primary data were collected through a questionnaire distributed to 115 Muslim respondents who used Indonesian skincare products from Jabodetabek. The study employed random sampling was used for the participant selection. For data analysis, Structural Equation Modeling (SEM) using Partial Least Squares (PLS) was used to assess both the direct and indirect effects of the variables. Result: This finding revealed that labeling and price do not directly affect consumer loyalty. At the same time, product quality and perceived value do, with the latter being positively influenced by price and product quality. The study also concludes that perceived value is a crucial driver of consumer loyalty, emphasizing that companies should focus on enhancing product quality and perceived value to strengthen consumer loyalty while recognizing that halal labeling, although important in principle, does not directly impact consumer loyalty or perceived value. Implication: The findings suggest that product quality and perceived value are critical drivers of consumer loyalty for skincare products targeting Muslim consumers in Jabodetabeky. Halal labeling, while necessary in principle, does not directly influence loyalty or perceived value. Companies should prioritize enhancing product quality and delivering perceived value to strengthen consumer loyalty while considering competitive pricing strategies that enhance perceived value.
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Dewi, Mariyam, Hidayatullah Syarif, Nur Singgih Moh., Estikowati, and Khouroh Umu. "Analysis of Viral Marketing Impact on Perceived Value through Trust as a Mediator in Satwa Sehat Laboratory Services." International Journal of Social Science and Human Research 08, no. 01 (2025): 503–8. https://doi.org/10.5281/zenodo.14727758.
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This study aims to analyze the impact of viral marketing on perceived value through trust as a mediator in the context of animal health laboratory services. With significant growth in the animal health sector, particularly in laboratory services, it is essential for laboratories to adopt effective marketing strategies. Viral marketing, which leverages the power of social media to disseminate information, has become an increasingly popular strategy. This research involved 368 respondents who had used laboratory services in the past three months. A quantitative approach was employed with an explanatory design, and analysis was conducted using Structural Equation Modeling (SEM). The results indicate that viral marketing has a significant positive influence on consumer trust, which in turn positively impacts perceived value. Trust serves as a mediator that strengthens the relationship between viral marketing and perceived value, demonstrating that when consumers trust the laboratory, they are more likely to perceive the service as valuable. Additionally, the analysis shows that although the influence of viral marketing on perceived value is not as strong as that of trust, this marketing strategy still contributes significantly to enhancing consumer perception. These findings provide insights for animal health laboratories to develop more effective and integrated marketing strategies. By enhancing the viral elements in marketing, laboratories can not only increase brand awareness but also strengthen consumer trust, ultimately enhancing customer satisfaction and loyalty. This research is expected to serve as a reference for improving marketing practices in the animal health sector, in line with the increasing consumer demand for fast, accurate, and reliable services.
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Maharani, Aisyah Shafira, and Anas Hidayat. "The influence of brand innovativeness and quality affect consumer perceived value." International Journal of Research in Business and Social Science (2147- 4478) 12, no. 4 (2023): 15–32. http://dx.doi.org/10.20525/ijrbs.v12i4.2626.
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This study aims to analyze the effects of two functional brand qualities, innovativeness, and quality, on the perceived value of the consumers, through the mediating role of two symbolic brand qualities, namely brand experience and brand personality. This research is quantitative by using a purposive sampling technique on a population of undergraduate students from all Universities in Indonesia. The number samples were 200 respondents who are the consumers of Indonesian local brand beauty product “Somethinc”, which was taken through an online questionnaire. The data analysis technique used to test the hypotheses in this study is Structural Equation Modeling (SEM) method by relying on the AMOS program (IBM SPSS AMOS version 24.0). The main findings of the study demonstrate that there is a positive and significant influence of brand innovativeness on brand personality, perceived quality on brand experience, perceived quality on brand personality, perceived quality on perceived value, brand experience to perceived value, and brand personality to perceived value. From the proposed model, there are two hypotheses that are not accepted, including the relationship between brand innovativeness with brand experience and brand innovativeness with perceived value. Based on the research results, the rejected hypothesis can occur due to the differences in how individuals perceive the benefits of innovation provided by the company. This study also demonstrates that there is a positive role of two symbolic brand qualities in mediating the relationship between brand innovativeness and perceived quality on consumer perceived value.
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Rahmawati, Ummi, Surya Bintarti, and Ergo Nurpatria Kurniawan. "Nilai yang Dirasakan dan Harga terhadap Niat Pembelian Kembali dengan Mediasi Kepuasan Konsumen Sari Roti dan Moderasi Personal Selling (Studi Kasus pada Konsumen Roti Merek Sari Roti di Kabupaten Bekasi)." Journal on Education 5, no. 4 (2023): 16834–50. http://dx.doi.org/10.31004/joe.v5i4.2892.
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Bread is the biggest staple food for Indonesian people, ranking third after rice and noodles. The data shows that Sari Roti within five years (2018-2022) has managed to occupy the first place in the top brand award. This study aims to examine the relationship between perceived value and price on repurchase intentions through the mediation of consumer satisfaction moderated by personal selling. The number of respondents in this study were 104 respondents who had purchased or consumed Sari Roti in the Bekasi Regency area. The taking of this population is non-probability sampling and the technique of taking respondents is purposive. This research was processed using a regression technique, in which the processing used SmartPLS 4 Software. This study proves 1) The perceived value of Sari Roti consumers can encourage repurchase intentions for Sari Roti products. 2) The prices set for Sari Roti products do not encourage consumers to intend to repurchase. 3). Sari Roti consumer satisfaction can mediate the perceived value of repurchase intention. 4) Consumer satisfaction can mediate the price set for Sari Roti products on repurchase intentions. 5) consumers who have a high level of satisfaction with Sari Roti products will encourage repurchase intentions. 6) Personal selling can play a role in strengthening the perceived value of Sari Roti consumers' repurchase intention. 7) Personal selling has a direct role on repurchase intention, so it cannot strengthen the price relationship on Sari Roti consumers' repurchase intention.
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Bernarto, Innocentius, Agus Purwanto, Joy Elly Tulung, and Rudy Pramono. "The Influence of Perceived Value, And Trust on Wom and Its Impact on Repurchase Intention." Revista de Gestão Social e Ambiental 18, no. 4 (2024): e04983. http://dx.doi.org/10.24857/rgsa.v18n4-081.
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Objective: to analyze the relationship between Perceived Value to WoM, trust to WoM and Repurchase Intention of Coffee Shop. Theoretical Framework: This study uses a consumer behavior framework, especially the theory of reason action and word of mouth. Method: This research uses a quantitative approach with a survey design using a sample of 165 with convenience sampling technique. The data analysis technique used is Structural equation modeling (SEM); with the Smart PLS device to test the outer model and inner model. Result: Based on the results of data analysis, it shows that perceived value, trust and word of mouth have a direct effect on repurchase intention. Apart from that, Perceive value and trust have an indirect effect on repurchase intention with word of mouth as a mediation. Implications: The results of this study show that to increase repeat purchases by consumers, it is necessary to increase consumer trust and perceived value to increase word of mouth Originality/Value: The results of the study contribute to coffee shop efforts to increase repurchase intentions in the future by increasing consumer value and trust
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Yang, Yanlu, Yiyuan Wang, and Xiaohan Bi. "Factors Influencing Purchase of Advanced Intelligent Driving Vehicles in China: A Perspective of Value-Based Adoption Model." World Electric Vehicle Journal 16, no. 3 (2025): 154. https://doi.org/10.3390/wevj16030154.
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Although Chinese consumers show an increasing acceptance of intelligent driving, their purchase intentions have declined. Advanced intelligent driving technologies play a crucial role in helping users transition from traditional driving to fully autonomous driving. However, low purchase intention may delay the market adoption of advanced intelligent driving technologies, further influencing the research and innovation of autonomous driving technology. This study, from the perspective of consumer perception, collected survey data and constructed a structural equation model to explore the mechanisms by which key variables—such as perceived usefulness, perceived enjoyment, perceived fee, perceived risk, and brand credibility—affect consumers’ purchase intentions. The results indicate that perceived usefulness and perceived enjoyment significantly enhance consumers’ perceived value. In contrast, perceived fee negatively impacts perceived value. Unlike previous studies, perceived risk does not have a significant impact on perceived value in the current stage of advanced autonomous driving. Perceived value has a significant positive impact on purchase intention, confirming its central role in consumer behavior models. Moreover, brand credibility significantly affects purchase intention but does not have a notable influence on perceived value.
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f, f., f. f, and f. f. "The Effect of Conspicuous Consumption on Consumer Purchase Intention: The Mediating Role of Perceived Value." International Academy of Global Business and Trade 19, no. 6 (2023): 23–40. http://dx.doi.org/10.20294/jgbt.2023.19.6.23.
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Purpose - The rapid recent growth of China’s economy and the emergence of a global consumer culture have increased conspicuous consumption among Chinese consumers. This research investigates how conspicuous consumption influences Chinese consumers’ purchase intentions toward global brands as mediated by perceived brand value.
 Design/Methodology/Approach - Data were collected through the conduct of a survey among Chinese consumers. The PROCESS Macro model was used to test the mediating effects of perceived functional, social, and emotional value.
 Findings - The study found that Chinese consumers with conspicuous consumption tendencies possess positive purchase intentions toward global brands. Study 1 indicated that consumers’ perceived social and emotional value mediates the relationship between conspicuous consumption and purchase intention for hedonic products. For utilitarian products, Study 2 showed that the relationship is mediated by consumers’ perceived functional and emotional value. Perceived emotional value plays a critical role in the relationship between conspicuous consumption and purchase intention for both product types.
 Research Implications - This study contributes to the scarce literature about the positive relationship between conspicuous consumption and global brands in emerging markets. Marketing strategies in emerging markets should concentrate on status-related consumption and market segmentation. These findings are expected to contribute to international marketing and global brand management, providing valuable insights into the purchasing motives of consumers for global brands.
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Dong, Wu Ze. "The Relationship Between Knowledge Sharing on WeChat Platform and Consumer Purchasing Behavior." International Journal of Science and Business 36, no. 1 (2024): 100–116. http://dx.doi.org/10.58970/ijsb.2378.
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The communication and sharing between consumers on the WeChat platform have greatly affected consumers' purchasing behavior. This paper takes WeChat as the research platform, collects valid questionnaires through questionnaire survey, and uses SPSS 19.0 and AMOS20.0 statistical software to conduct descriptive statistical analysis, reliability analysis, correlation analysis and regression analysis on the data respectively, and discusses the WeChat platform. The influence of knowledge sharing (independent variable) on consumer purchase behavior (dependent variable), and using perceived value as an intermediary variable, to study the effect of perceived value on WeChat platform knowledge sharing on consumer purchase behavior .This paper divides WeChat knowledge sharing into three dimensions, which are knowledge sharing subject, knowledge sharing behavior and shared knowledge quality, and finds through empirical research: First, enterprises should use WeChat correctly as a platform to promote product and service information. Enterprises should pay attention to the subject of knowledge sharing and the quality of shared information when sharing product or service information, to improve consumers' perceived value and promote consumer purchase behavior. Second, enterprises should strengthen communication with consumers, encourage consumers to share their own experience, improve consumers' perceived value, and enhance consumer purchase behavior. Third, enterprises should strengthen the relationship with consumers and cultivate consumers' loyalty to enterprises. Moreover, they should make full use of the consumer relationship network for relationship marketing to improve the marketing effect of the enterprise.
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Adil, Zia. "Store Brands Purchase Intentions: An Empirical Investigation of Super Markets in Al-Baha, Saudi Arabia." Shanlax International Journal of Commerce 7, S1 (2019): 96–101. https://doi.org/10.5281/zenodo.3451621.
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Buying of Fast Moving Consumer Goods (FMCG) products from organized retail stores involve many factors resulting in the final purchase decision and these factors influence perceived value and their buying behavior for deciding which type of product consumers would buy. Availability of store brands acts as an alternative to buy, and this trend is increasing day by day. Therefore, this study is to understand consumers purchase behavior for the store brand, which is an essential aspect for marketers and researchers. The Primary Data was collected, and SEM (Structured Equation Modeling) was employed to analyze data. The overall finding shows that consumer’s perceived value contribute positively to their perceptions of store brands. Further, the results reveal that the Store Brand Perceived Quality leads to positive impressions which ultimately leads to the excellent possibility for them in repeat purchasing of store-brand products in the future. Thereby it was positively contributing to the development of store brand purchase intentions.
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Morosan, Cristian, and Agnes DeFranco. "Co-creation of value using hotel interactive technologies: examining intentions and conversion." International Journal of Contemporary Hospitality Management 31, no. 3 (2019): 1183–204. http://dx.doi.org/10.1108/ijchm-04-2018-0314.
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Purpose The purpose of this study was to validate a conceptual model that examined consumers’ intentions to use hotel interactive technologies (HINT) and their conversion behaviors in hotels. The model was built on consumers’ participation in consumer–firm interactions, their level of innovativeness and their perceived benefit of using interactive technologies as antecedents of intentions and conversion. Design/methodology/approach The conceptual model was built upon the service-dominant (S-D) logic, technology adoption, social psychology and marketing theory. Using structural equation modeling, the model was validated using a nationwide sample of 841 consumers who have stayed in hotels that offered interactive technologies. Findings Consumers’ information system habit and hedonic motivations influenced their participation in consumer–firm interactions when using HINT. In turn, participation and innovativeness influenced conversion behavior, while innovativeness and perceived benefit of using interactive technologies influenced intentions to use such technologies. Research limitations/implications This study extends the S-D logic, technology adoption, social psychology and marketing literature by validating a model that blends system perceptions, consumer characteristics and information system-related behaviors to explicate intentions and conversion. Thus, this study illustrates the modeling/evaluation of such blended models. Practical implications The study provides hoteliers a layout of the factors influencing consumers’ intentions to use interactive technologies and conversion. It also explains how participation in consumer–firm interactions and perceived benefit have contrasting roles in influencing consumers’ intentions and conversion behavior. Originality/value This study examined two distinct concepts that reflect the value co-created in hotel settings due to technology-based consumer–firm interactions: consumers’ intentions to use interactive technologies and their actual conversion behavior. The study also recognized the pivotal role of participation in influencing conversion and emphasized the contrasting roles of participation and perceived benefit in influencing longer-term (i.e. intentions) and short-term (i.e. conversion) behavior.
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Yang, Lishan, and Xuegang Zhan. "Factors Influencing the Purchase Decision of Smartphone Consumers Under Online Shopping: Case of Huawei as an Example." Scientific Journal Of Humanities and Social Sciences 7, no. 1 (2025): 143–56. https://doi.org/10.54691/prw6bd19.
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Online shopping is an important way for China residents to consume. The purposes of this article are to (1) explore the influence of different value factors on the perceived conditions and reputation of Huawei smartphone network consumers; (2) explore the influence of Huawei smartphone network consumers' perceived conditions and reputation on their purchase decisions; and (3) provide targeted strategic suggestions for smartphone manufacturers and consumers. We used quantitative research methods and computer statistical analysis software to analyze the data of 413 valid questionnaires. The results revealed that (1) on the issue of affecting Huawei's smartphone network consumer perception (conditional perception, word-of-mouth perception): the functional value, emotional value, cognitive value, and social value of smartphones have a significant positive impact on conditional perception and word-of-mouth perception; (2) on the issue of affecting Huawei's smartphone network consumer perception conditions and word-of-mouth perception on their purchasing decisions: conditional perception and word-of-mouth perception of smartphones have a significant positive impact on online consumer purchasing decisions; (3) on the issue of providing targeted recommendations, suggestions include manufacturers strengthening the online dissemination of smartphone value elements, rational selection of smartphones that can fully demonstrate value by online consumers, and strengthening cognitive perception and word-of-mouth perception.
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Medici, Marco, Luca Di Noto, and Maurizio Canavari. "Role of sustainability attributes and price in determining consumers' fruit perceived value." International Journal on Food System Dynamics 12, no. 4 (2021): 314–26. https://doi.org/10.18461/ijfsd.v12i4.93.
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This work analyses consumers' behaviour and attitudes toward products characterised by a reduced environmental impact in terms of carbon footprint (CF). Value perception was measured using a contingent valuation approach, asking consumers to state their willingness to accept (WTA) monetary compensation for a product exchange offer, particularly fruit characterised by a higher CF in place of fruit characterised by a lower CF. Field experiments were conducted to determine consumers WTA as well as factors affecting the choice. Consumers were hypothetically endowed with a punnet of fruit produced with innovative, low CF farming methods and were offered to exchange it with a punnet of regular fruit. Variables representing consumer fruit consumption habits, consumer attitude and concern towards the environment, and socio-demographics were chosen to represent factors that motivate consumers' value perception of environmentally-friendly fruit. The scale of green consumption values (GCVs) was used to model consumer concern towards the environment. Results showed that demographics affect the perceived value of fruit characterised by a lower CF and that consumers' preference for lower CF products is associated with fruit consumption habits and environmental concerns. At the same time, a positive relationship with CF levels needs further investigation.
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Wang, Yacan, Benjamin T. Hazen, and Diane A. Mollenkopf. "Consumer value considerations and adoption of remanufactured products in closed-loop supply chains." Industrial Management & Data Systems 118, no. 2 (2018): 480–98. http://dx.doi.org/10.1108/imds-10-2016-0437.
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Purpose The success of closed loop supply chains is contingent upon consumer acceptance of remanufactured products, yet little is known about how consumers value such products. The purpose of this paper is to provide theoretical grounding for understanding consumers’ value perceptions as related to remanufactured products. Design/methodology/approach Diffusion of innovation theory and customer perceived value literature help form the theoretical model, which is tested empirically using survey data of consumers. Structural equation modeling was employed to test the hypotheses. Findings Perceived value of remanufactured products is measured as a function of perceived benefits (environmental benefits; price advantage) and perceived sacrifices (perceived quality; perceived risk), all of which are shown to impact perceived value. Additionally, perceived risk is found to partially mediate the relationship between perceived quality and perceived value. Originality/value This research makes two significant contributions. First, mid-range theory that is contextualized to the closed loop supply chain is developed to aid researchers and practitioners in better understanding the consumer’s role in the closed loop supply chain, as related to the acceptance of remanufactured products. Second, consumer acceptance of remanufactured products represents a form of supply chain demand risk that has previously been unrecognized. The results provide a foundation for incorporating this type of demand risk in to future research efforts.
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Jauwena, Claudio. "PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES." PERFORMA 8, no. 6 (2023): 700–717. http://dx.doi.org/10.37715/jp.v8i6.3742.
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This research was conducted to determine whether consumer satisfaction mediates the relationship between perceived quality and perceived value on repurchase intention on Rosita cookies products. Seeing from the interest of consumers in Indonesia towards snacks which continues to increase. In order to collect research data, 140 questionnaires were distributed to respondents aged between 15 to 50 years and had been customers of Rosita cookies with a minimum of 2 transactions. Sampling was carried out using a purposive sampling method. This research was processed using AMOS software. The first result of this study is that perceived quality has a positive and significant effect on consumer satisfaction and repurchase intention. The results of this study are perceived quality and perceived value have a positive and significant effect on repurchase intention by mediating consumer satisfaction. So it can be concluded that these 7 hypotheses are accepted
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Leetanan, Thitakom, Amnuay Saengnoree, and Thapong Teerawatananond. "Development of A Structural Equation Model of The Variables Affecting the Purchase Intention Innovation Solar Power Air-conditioning Systems of Small and Medium-Sized Enterprise." Revista de Gestão Social e Ambiental 18, no. 10 (2024): e6133. http://dx.doi.org/10.24857/rgsa.v18n10-217.
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Purpose: This quantitative dissertation aimed 1) to investigate the impact of government policies, product innovation attributes, consumer innovativeness, and perceived value towards purchase intention,2) to construct a linear structural equation model that illustrates the influence of those factors on the purchase intention of innovative solar power airconditioning system of SMEs in the service sector. Method: The sample group was 320 executives of SMEs in the service sector. Sampling was by specific and quota random sampling. Data were collected by a structured questionnaire and analyzed by descriptive statistics, confirmatory component analysis, and structural equation model analysis. Results: The findings of this study demonstrate significant direct effects of government policy, consumer innovativeness, and consumer’s perceived value on purchase intention of innovative solar power air conditioning systems. Moreover, government policy and consumer innovativeness also exerted indirect effects on purchase intention through their influence on consumers’ perceived value, serving as mediator variables. Research Implication: Through the development of a structural equation model, consumer innovativeness had the greatest overall influence on the purchase intention of SMEs in the service sector, followed by consumer’s perceived value, government policy, and product innovation attributes, respectively. Originailty/Value: Airconditioning SMEs can used government policy, consumer innovativeness, and consumer’s perceived value to motivate consumers on purchase intention of innovative solar power air conditioning systems.
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Huang, Shiu-Li, and Ya-Chu Chang. "Cross-border e-commerce: consumers’ intention to shop on foreign websites." Internet Research 29, no. 6 (2019): 1256–79. http://dx.doi.org/10.1108/intr-11-2017-0428.
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Purpose Little research has been done to investigate how consumers decide to shop across national borders. The purpose of this paper is to explore the factors that impact consumers’ intention to shop on foreign websites. Design/methodology/approach A conceptual model is developed from the perspectives of consumer perceived trustworthiness and value. The authors also examine how vendor signaling and consumers’ attachment styles affect perceived trustworthiness, as well as how benefits and costs affect perceived value. This study conducts an online survey to test the research model. Findings Perceptions of the vendor’s trustworthiness can increase or decrease depending on consumers’ perceptions of the level of legal structure and national integrity in the vendor’s country, as well as the vendor’s website policy and reputation. Consumers with low levels of attachment avoidance or anxiety also perceive a foreign vendor as being more trustworthy. Price competitiveness, product uniqueness, communication cost and waiting cost determine the perceived value of shopping on a foreign vendor’s website. Originality/value This study advances our understanding of cross-border e-commerce in the business-to-consumer context. The findings can help researchers and practitioners understand the barriers to cross-border e-commerce, and devise strategies to overcome these barriers.
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Lisnaningrum, Destya, Sabihaini Sabihaini, and Abdul Ghofar. "Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 19, no. 2 (2020): 62–74. http://dx.doi.org/10.14710/jspi.v19i2.62-74.
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This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.