Relevant bibliographies by topics / Consumer perception

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Consumer perception'

Author: Grafiati
Published: 4 June 2021
Last updated: 24 November 2023

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Journal articles on the topic "Consumer perception"

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Ko, Sung-Hoon, Ji-Young Kim, and Yongjun Choi. "Consumers’ Corporate Social Responsibility Perception and Anti-Consumer Awareness: Roles of Compassion and Corporate Social Responsibility Authenticity in South Korea." Behavioral Sciences 13, no. 8 (July 26, 2023): 622. http://dx.doi.org/10.3390/bs13080622.

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This study examines the effect of consumers’ perceptions of corporate social responsibility (CSR) on their anti-consumer awareness. Specifically, this study aims to uncover the mechanisms through which the consumer’s CSR perception relates to their formation of anti-consumer awareness. A survey design was adopted to test this study’s hypotheses. We collected data from 310 consumers in South Korea and used path analysis and bootstrapping to test the hypotheses. Our results showed that consumers’ CSR perception is negatively related to their anti-consumer awareness. Notably, consumers’ perception of CSR activities is positively related to their perceptions of compassion toward organizations, which, in turn, is also positively associated with their perception of CSR authenticity. Furthermore, compassion and CSR authenticity serially mediate the negative relationship between CSR perception and anti-consumer awareness. Our findings shed light on the importance of engaging in CSR activities from consumers’ perspectives. Specifically, our findings suggest that organizations need to proactively engage in CSR activities with authenticity to maintain and even further their reputation among consumers. Furthermore, by demonstrating the psychological processes of how CSR activities translate into consumers’ attitudes toward the organizations, our study provides fruitful avenues for future research.
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Susanti, Tripena, and Angelina Fitria Rina Sari. "PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SABUN LIFEBUOY DI KOTA PONTIANAK." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (June 30, 2021): 123–37. http://dx.doi.org/10.52300/jemba.v1i2.2991.

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The purpose of this study was to determine how the perception and level of consumer buying interest on the quality of Lifebuoy soap products. The variables used are perceptions and consumer buying interest. The number of samples to be used is 100 respondents who are still loyal to using Lifebuoy soap. This research uses qualitative analysis. The result is that consumers' perceptions of the quality of Lifebuoy soap products are good, especially in the variables of performance, features, conformance to specifications, durability, reliability, serviceability, aesthetics and perceived quality. The level of consumer interest in Lifebuoy soap products is also quite large because Lifebuoy soap products can provide the best for consumers who consume them
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Dixit, Jasmine S., Shirin Alavi, and Vandana Ahuja. "Measuring Consumer Brand Perception for Green Apparel Brands." International Journal of E-Business Research 16, no. 1 (January 2020): 28–46. http://dx.doi.org/10.4018/ijebr.2020010102.

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This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate levels. These students were consumers of green apparels. Factor analysis was used to identify factors that contribute towards green consumer perception and these factors were further grouped into cognitive, affective and behavioral components. This study will enable managers to make a more informed decision in policy formulation in order to improve consumer brand perception towards green apparel brands.
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Dang, Van Thac, and Thuy Linh Pham. "An empirical investigation of consumer perceptions of online shopping in an emerging economy." Asia Pacific Journal of Marketing and Logistics 30, no. 4 (September 10, 2018): 952–71. http://dx.doi.org/10.1108/apjml-01-2018-0038.

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PurposeEmerging markets are showing rapid growth and retaining high potential for the adoption of e-commerce and online shopping. Among the many high potential markets in Asia–Pacific, Vietnam has had a rapid economic development with an average GDP growth rate of 6.19 percent for the last two decades. To tap the growing online market of Vietnam, the purpose of this paper is to draw on adoption theory and the technology acceptance model to investigate the interrelationships among consumer perceptions of web design, reliability, privacy and customer service and their effects on purchase intention.Design/methodology/approachSurvey data were collected from 221 consumers in Vietnam. Structural equation modeling was used to analyze the data.FindingsEmpirical findings show that consumer perception of web design is positively related to perceptions of reliability, privacy, customer service and purchase intention. Consumer perception of reliability is positively related to perception of customer service but not to purchase intention. Consumer perception of privacy is also positively related to perception of customer service but not to purchase intention. Finally, consumer perception of customer service is positively related to purchase intention.Originality/valueThis study provides empirical evidence to understand the consumer perceptions of online shopping in the specific context of Vietnam. Findings of this study will benefit future researchers who will study consumer behavior in the e-commerce B2C industry, particularly those who are interested in the expanding e-commerce market in Vietnam. Furthermore, this study provides empirical evidence to assist business managers of domestic and foreign firms to further understand Vietnamese consumers. Knowledge of consumer behavior from the specific culture of a developing country may assist business managers advance their decision-making quality in developing markets.
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Chang, Hsin Hsin, Po Wen Fang, and Chien Hao Huang. "The Impact of On-Line Consumer Reviews on Value Perception." Journal of Organizational and End User Computing 27, no. 2 (April 2015): 32–57. http://dx.doi.org/10.4018/joeuc.2015040102.

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This study combines the dual-process theory (DPT) and the uncertainty reduction theory (URT) to examine how on-line consumer reviews affect consumer uncertainty reduction and value perceptions in order to understand whether consumer attitudes will be influenced by on-line consumer reviews and if relationships are built between consumers and companies as a result. The results indicated that argument quality, recommendation sidedness, source credibility, confirmation of prior beliefs, and recommendation ratings have a positive effect on the uncertainty reduction of consumers towards the businesses under consideration. Since uncertainty reduction has an effect on value perception, this study suggests that companies provide on-line consumer reviews on their websites to increase consumer uncertainty reduction and to improve consumer value perception of their companies.
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Joseph Xavier, A., and G. Kamalam. "A Study on Perception of Consumers towards Gold Jewellery in Sivakasi, Tamil Nadu." Asian Journal of Managerial Science 5, no. 2 (November 5, 2016): 15–22. http://dx.doi.org/10.51983/ajms-2016.5.2.1207.

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Consumer perception refers to how consumers view a certain product based on their own conclusions. The success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and services at prices that are profitable to the company. Consumer perception describes how customers and potential customers view a company and its products and services. Consumer perception is important to businesses since it can influence consumer behavior, which ultimately affects the profitability of a business. Many businesses spend large amounts of resources to influence consumer perceptions. In the present study the researchers analysed the consumer perception towards Branded and Non-branded jewellery in the study area. For that analysis, they used the tools like Chi square test, Garrett Ranking, Percentage Analysis etc. and make out the valid suggestions based on the findings of the study.
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Lia, Ade, Ibdalsyah Ibdalsyah, and Hilman Hakiem. "Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 3, no. 2 (December 20, 2021): 263–73. http://dx.doi.org/10.47467/elmal.v3i2.788.

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This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision
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Lia, Ade, Ibdalsyah Ibdalsyah, and Hilman Hakiem. "Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, no. 2 (December 20, 2021): 263–73. http://dx.doi.org/10.47467/elmal.v5i2.788.

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This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision
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Nurcholidah, Lilik, and Moh Muklis Sulaeman. "COMPARATIVE CONSUMER PERCEPTIONS TO PURCHASE DECISIONS OF DRINKING WATER IN PACKED BRAND LE MINERAL AND AQUA IN TIKUNG, LAMONGAN REGENCY." JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) 5, no. 3 (October 29, 2021): 268–71. http://dx.doi.org/10.33751/jhss.v5i3.4017.

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By knowing consumer perceptions, companies can prepare new strategies and make comparisons by obtaining a lot of information from consumers. Companies can find out many things from consumer perceptions, one of which is knowing the advantages of competing products, the shortcomings of their own products. So that the company more quickly anticipates its shortcomings and makes improvements. The purposes of this study are (1) to determine the comparison of consumer perceptions of the decision to purchase bottled drinking water with the brand Le mineral and Aqua in the Tikung sub-district, Lamongan Regency (2) To determine the most dominant consumer purchased between drinking water in the brand Le mineral and Aqua. on purchasing decisions in the Tikung sub-district, Lamongan Regency. In this study, there were 1,105 consumers who consumed bottled drinking water with the brand Le mineral and Aqua at the UD Barokah store, Tikung sub-district, Lamongan Regency. The sample in this study were 100 respondents. Sampling in this study were people or consumers who had bought bottled drinking water with the brand Le mineral and Aqua at the UD Barokah Store. Based on a comparative descriptive analysis of consumer perception variables which include price and product quality indicators, there are significant differences in consumer perceptions between Le Minerl Le and Aqua on purchasing decisions in Tikung Lamongan District.
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Rahmawati, Christina Heti Tri, Henita Susanti Kunda, and Kristia Kristia. "PRICE PERCEPTION, PRODUCT QUALITY, BRAND AMBASSADORS, AND CONSUMER LOYALTY: THE MEDIATION OF CONSUMER SATISFACTION IN SCARLETT COSMETICS." Jurnal Manajemen 12, no. 2 (December 25, 2022): 242. http://dx.doi.org/10.26460/jm.v13i2.3465.

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Fulfillment of consumer desires and expectations will create satisfaction in consumers so that consumers become loyal. The purpose of this study was to determine 1) the effect of price perceptions on consumer loyalty, 2) the effect of product quality on consumer loyalty, 3) the effect of brand ambassadors on consumer loyalty, 4) the effect of price perceptions on consumer loyalty mediated by consumer satisfaction, 5) the effect of product quality on consumer loyalty by mediating consumer satisfaction, 6) the influence of brand ambassadors on consumer loyalty by mediating consumer satisfaction. The population of this study were all female consumers of Scarlett cosmetics in the Special Region of Yogyakarta. The sample of this research is a portion of Scarlett female consumers in the Special Region of Yogyakarta with criteria aged 16-31 years who have purchased and used Scarlett products at least 2 times for as many as 100 respondents. This study used a sampling technique, namely purposive sampling. Data collection techniques using online questionnaires. This study uses data analysis techniques, namely partial least squares. This study shows the results 1) price perceptions have a significant effect on consumer loyalty 2) product quality has a significant effect on consumer loyalty, 3) brand ambassadors have a significant effect on consumer loyalty, 4) price perceptions have an effect on consumer loyalty partially mediated by customer satisfaction, 5) quality product has no effect on consumer loyalty mediated by consumer satisfaction, and 6) brand ambassadors have an effect on consumer loyalty partially mediated by consumer satisfaction. Keywords: Price Perception; Product Quality; Brand Ambassador; Consumer Loyalty; Consumer Satisfaction
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Dissertations / Theses on the topic "Consumer perception"

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Mahalder, Krisnendu, and Syed Millatur Rahman. "Factors Influencing Consumer Perception Regarding Cosmetics Purchase : A study on Bangladeshi consumers." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35251.

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Aim and method: This study aims to investigate the consumer behavior of the cosmetics customers and the consumer perception about the available local and foreign branded cosmetics products in Bangladesh. To achieve the purpose of the study, an effective mixture of qualitative and quantitative method has been utilized by conducting interviews and online survey with local businesspersons and consumers of cosmetics in Bangladesh respectively.   Result and conclusion: Consumer perception regarding cosmetics products in Bangladesh is influenced by seven factors identified in this study. They are country of origin, psychological attributes of the consumers, place where product is sold, external attributes, quality, consumers’ own characteristics and finally increased disposable income of the consumers. We identified all but one of these factors from the existing literature and our analysis showed that findings of the existing literature support our study. One new factor found in the course of this study is that the increasing number of middle to affluent consumers in Bangladesh is another crucial factor that motivates consumer perception towards cosmetics in the context of Bangladesh.   Contribution: The study contributes to literature coherent with consumer behavior and consumer perception regarding the customers of cosmetics products in Bangladesh. As the literature has remained unexplored in context of Bangladesh, this paper would be an insight for local and foreign branded cosmetics regarding how the consumers see the market and the factors that influence their purchase, preference and loyalty decisions. Furthermore, through the findings of the study, recommendations can be prescribed for the local cosmetics manufacturers to strengthen their market share in the future.
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Hurling, Robert. "Consumer perception, preference and purchase." Thesis, University of Surrey, 2001. http://epubs.surrey.ac.uk/784/.

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Tsiligiannis, Georgios. "Marketing aspects of consumer price perception." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9704.

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This thesis focuses on two theoretical approaches from the marketing literature: first, the degree to which consumers tend to associate a higher product price with a higher quality (price-perceived quality relationship) and second, the assumption that odd prices (prices set just below the nearest round figure) generate higher than expected demand at that level. The thesis concludes that there seems to exist an overall positive weak correlation between product price and perceived quality, which is also product/market specific, and that the effects of odd pricing on demand have been mixed and inconclusive. Important managerial implications arise from these conclusions. On the same grounds, an empirical study examines the relation between product price and actual product quality and shows that the relation is actually very weak for products falling into the category of electronics. Lastly, a second empirical study shows that odd prices prevail in the retail sector of the Czech Republic.
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Shigemoto, Yuuki. "Quantifying consumer perception of designer intent." Thesis, University of Cambridge, 2018. https://www.repository.cam.ac.uk/handle/1810/276694.

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This thesis explores the relationship between designer intent and consumer response. A novel approach to evaluate the degree of correspondence between designer intent and consumer perceptions has been proposed. The empirical results have shown the influence of consumers’ cultural backgrounds on the way they perceive semantic and symbolic product personalities (characteristics of a product and its owner, respectively), comparing British and Japanese consumer groups. Semantic product personalities are more likely to be universally perceived and more easily intentionally elicited from consumers than symbolic product personalities. The research project consists of a pilot study (Phases I) and an experiment (Phase II) in which mixed methods of interview and survey are employed. Phase I seeks to explore the in-depth understanding of a designer’s thoughts by interviews, and to develop and test newly elaborated consumer surveys termed Designer-driven semantic differentials and Consumer-driven adjective selection. The findings have been considered to construct an analytical framework, characterised by Agreement among consumer perceptions and Correspondence between designer intent and the consumer perceptions, for evaluation of designers’ elicitation of intended product personalities from consumers. Phase II conducts a statistical examination of the impact of cultural difference on consumer perceptions under experimental conditions. The perception of target and non-target consumer groups as categorised by nationality were gauged by Designer-driven semantic differentials and Personality selection, specifically perception of USB sticks designed by three different designers. The survey results are analysed by using descriptive statistics, one-way ANOVA and Chi-squared test within the analytical framework. Subsequently, the results from Phase I and II are extensively discussed based on a framework based on brand personality and Affect Control Theory, both of which may involve potential impact on the development of design research into product development with emotional attachment. The scene is set for future research opportunities based on the approach and findings of this study.
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Hrakhouskaya, Maryia, and Veronica Königsson. "Consumer perception and decoding of language-mixed advertisements in the Swedish consumer market." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4728.

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The present study focuses on the phenomenon of using foreign language, or a language mix in advertising messages on the Swedish consumer market. The purpose established for the research was to see if the use of English language or an English-Swedish language mix of advertisement message in the Swedish consumer market has an effect on how consumers perceive, and interpret the advertising messages. Twelve different advertisements were chosen, the featured products were of various kinds, most targeting both females and males; such as training/walking shoes and hair products. Contrary to this some advertisements were chosen specifically for female/male consumers, for example women’s/men’s perfume. Furthermore, most of the advertisements were chosen because they could be viewed as appealing for consumers no matter the consumers’ age.

The employed research methodology was qualitative. The empirical data was obtained through in-depth, face to face interviews with 27 respondents. The collected data was then analyzed based on the established theoretical framework; the objective was to see if similarities or differences could be found between the two consumer groups of native Swedish consumers and immigrant consumers. The analytical methods used for this were pattern matching as well as analytic induction.

The results of the study revealed that age, gender, knowledge of English and cultural background appeared to interact with the consumer’s response towards the advertisement’s language. Younger Swedish respondents and immigrant respondents that have English as their dominant language perceived the use of English language in Swedish advertisements as a positive phenomena and consider it as a more powerful, persuasive and convincing marketing tool, due to their higher level of English knowledge. Older Swedish respondents on the other hand, had more negative perception and emotions towards the English language in Swedish advertisements and preferred to see more Swedish language in marketing messages.

While the sample choices and chosen qualitative methodology limit the generalizability and explanatory power of results, this study should be of use for marketers in Sweden; especially while the construction of communication messages is delivered using language mixing.

Finally, the results of this study may be helpful to researchers continuing in this line of inquiry; in particular, the results should be tested and later replicated to establish their validity and generalizability.  The results of the study can be implemented in the marketing industry in Sweden and taken into consideration in terms of the construction of messages in the advertisements in the Swedish market.

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Nelson, Roy. "Risk perception by the Northern Ireland food consumer." Thesis, Queen's University Belfast, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.324826.

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ANDRAL, Mélanie, and Axelle LARROQUE. "The emojis consumer perception in the online advertising." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32022.

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Title: The emojis consumer perception in the online advertising Research question: How consumers perceive emojis in online advertisement? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Emojis, brand image, digital marketing, perception, online advertisement Purpose: The purpose of the study is to analyse the consumer’s perception regarding brands using emojis in their online communication strategy. The purpose is also to understand the profit that could earn brands by using emojis and what they can add to the brand image. Methodology: Quantitative survey has been created to answer the research question. We have used a questionnaire with the use of a non-random sampling by convenience. Three hundred eighty-two people were answering closed and multiple-choice questions in order to quantify the weight of emojis in consumer’s mind. Findings: The results of the survey show that women from 15-25 years old are the most positive receptive group regarding brands using emojis. In addition, using emojis is a good way to improve the brand image but companies have to adapt the strategy depending on the target. Most of the respondents have a positive image about emojis but it doesn’t mean that it influences their willingness to consume a specific brand rather than another. Research limitation: Information is pretty hard to find because of the fact that the emojis topic is really recent. It is complicated to find data and reliable sources about it. Moreover, the sampling we used is not representative of the whole population, so it is not obvious to generalize the findings. Finally, to complete our survey, it would have been interesting to conduct a qualitative study in parallel to go deeper in the analysis of perception.
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Hugosson, Olle, Carolina Matthys, and Linda Phung. "Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23822.

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Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. Because of the expansive usage of celebrities in advertising as well as the ongoing increase of competition, the development for further efficiency in celebrity endorsement is essential for creating efficient advertisements. The foundation of this thesis relies upon the meaning transfer model (McCracken, 1989) as well as the source effects model (Ohanian, 1990). Purpose This thesis intends to investigate how the different source effects within celebrity endorsement are appealing to the various consumers based on their age and gender. To be able to further investigate into the nature of the differences between genders, we will observe how gender stereotypical- and gender neutral products are perceived by the consumers and the role that the gender of the endorser plays in celebrity endorsement. Method In order to fulfill the purpose of this thesis, an abductive study was conducted by the usage of both quantitative and qualitative data. The data was collected through a questionnaire, both among the members of Bryngfjorden GK and students at Jönköping International Business School, and focus groups with participants representing the overall population of Sweden. Conclusion We have identified numerous of different characteristics of the consumers that will influence their perception of celebrity endorsers in advertisements, thus depending on age and gender. Mainly we have found is that younger consumers put a large emphasis on the attractiveness effect of the celebrity endorser compared to older people who rather emphasize on the credibility effects of the endorser. Further we have found explanations for how different product types are dependent on the gender of the consumer, as well as the gender of the endorser, for creating an effective advertising message.
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Rudinski, Sanja. "Consumer Perception of Brand Personalization : Adbusters as Anti-Brand." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10149.

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Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. Methodology: The thesis has deductive quantitative research approach, since it starts from theory to gain more understanding of the research area. The data is collected through an online questionnaire. Theoretical perspective: This study is based upon the general brand and branding definitions, with focus on brand personality, consumer perception and findings within the study of Adbusters. Empirical data: The study is investigated quantitatively. An online questionnaire was used to gather the empirical data. Conclusion: This study provides a broad overview about consumer perception of brand personalized commercial ads and what is their relation to brands after seeing Adbusters subvertisement ads. The research contributes to brand personalization theory and Adbusters studies and demonstrates that Adbusters influence on brand personalization depends on how strong the consumer-brand relationship is. However, it is also shown that consumers are inconsistent in their perception of brand personas and that relation to brands is highly brand-specific.
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Baalbaki, Sally Samih. "Consumer Perception of Brand Equity Measurement: a New Scale." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc115043/.

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Brand equity is perhaps the most important marketing concept in both academia and practice. The term came into use during the late 1980s; and the importance of conceptualizing, measuring, and managing brand equity has grown rapidly in the eyes of practitioners and academics alike. This has resulted in several often-divergent view-points on the dimensions of brand equity, the factors that influence it, the perspectives from which it should be studied, and the ways to measure it. Many different definitions and ways to measure brand equity have been proposed, and most of them are based upon the definition: the added value with which a given brand endows a product. The two most influential conceptualizations of brand equity are Aaker and Keller. Aaker defines brand equity as a set of brand assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers. Keller defines consumer-based brand equity (CBBE) as the differential effect of brand knowledge on consumer response to the marketing of the brand. Currently, all research on brand equity has used the same conceptualization of the construct based on previously determined dimensions with no attempt to argue their validity. Given the importance of the concept of brand equity in marketing, as well as the need for the measurement of brand equity, the literature lacks an empirically based consumer-perceived brand equity scale. Since the brand is the consumer’s idea, the consumer is an active participant in the creation of equity for the brand. So if we want to understand and manage the intangible equity directly, we have to have the consumer’s help. This dissertation enriches and strengthens the current knowledge on brand equity by developing a new conceptualization and scale determined by dimensions that consumers perceive. The new Consumer-Perceived Consumer-Based Brand Equity Scale is made up of five dimensions: quality, preference, social influence, sustainability, and leadership. Previous conceptualizations of brand equity have discussed dimensions that are consumer descriptors. Since perceived brand equity is the value that consumers perceive in the brand, this conceptualization presents dimensions that are brand characteristics. The new robust scale contributes both to the theoretical understanding of consumer-based brand equity measurement, as well as assisting managers, or brand ambassadors, in measuring brand equity and developing successful brand strategies. The value of a consumer-perceived, consumer-based brand equity scale suggests a number of new directions for study and elaboration in what is certain to be a compelling stream of research with vast implications for both theory and practice.
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Books on the topic "Consumer perception"

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Wolf, Bettina, Serafim Bakalis, and Jianshe Chen, eds. Oral Processing and Consumer Perception. Cambridge: Royal Society of Chemistry, 2022. http://dx.doi.org/10.1039/9781839160622.

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Emilien, Gerard, Rolf Weitkunat, and Frank Lüdicke, eds. Consumer Perception of Product Risks and Benefits. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5.

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Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.
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Kim, Min Jung. Consumer perception towards paid-for customer magazines compared with other types of consumer titles. London: LCC, 2004.

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Martinez, Pepe. The consumer mind: Brand perception and the implication for marketers. London: Kogan Page, 2012.

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Dynamics of competitive advantage and consumer perception in social marketing. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2014.

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O'Neill, Claire. An investigation into consumer perception and interpretation of heritage in Northern Ireland. [S.l: The Author], 1996.

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O'Rourke, Brian P. Qualitative insights into perceived risk in the home tourist market. Dublin: UniversityCollege Dublin, 1991.

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Dirania, Hannah. Analysis of a design outlet village: A study of consumer motivation, perception and behaviour. Manchester: UMIST, 1998.

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Los Archipiélagos: Espacios, tiempos y mentalidades en América Latina. México, D.F: UNAM-Instituto de Investigaciones Sociales, 2006.

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Book chapters on the topic "Consumer perception"

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Statt, David A. "Perception." In Understanding the Consumer, 41–60. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25438-5_4.

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Davies, Antony. "Consumer Products and Consumer Behavior." In Consumer Perception of Product Risks and Benefits, 319–43. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_18.

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Colbert, François, and Alain d’Astous. "Perception." In Consumer Behaviour and the Arts, 33–48. London: Routledge, 2021. http://dx.doi.org/10.4324/9780429263118-6.

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McGregor, Sue L. T. "Consumer Responsibilities." In Consumer Perception of Product Risks and Benefits, 527–45. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_28.

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Larsen, Friðrik. "Liberalization and Consumer Perception." In Energy Branding, 65–85. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-57198-0_4.

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Masè, Stefania. "Art and Consumer Perception." In Art and Business, 123–35. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51769-4_9.

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Sijtsema, Siet J., Karin L. Zimmermann, Miljan Cvetković, Cristina Mora, and Martine Zaouche-Laniau. "Assessing Fruit Perception Using Focus Groups." In Food Consumer Science, 73–87. Dordrecht: Springer Netherlands, 2013. http://dx.doi.org/10.1007/978-94-007-5946-6_6.

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McGregor, Sue L. T. "Consumer Perceptions of Responsibility." In Consumer Perception of Product Risks and Benefits, 567–96. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_30.

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Deliza, Rosires, and Gastón Ares. "Consumer Perception of Novel Technologies." In Food Engineering Series, 1–20. New York, NY: Springer New York, 2018. http://dx.doi.org/10.1007/978-1-4939-3311-2_1.

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Horn, Katrin. "Consumer Values and Product Perception." In Consumer Perception of Product Risks and Benefits, 283–99. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50530-5_16.

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Conference papers on the topic "Consumer perception"

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Vijayabanu, R. Gayathri, S. SaiPrashanthi, and S. Harshitha Paarvathi. "Consumer Perception towards Consumer Ethnocentrism." In 2018 International Conference on Current Trends towards Converging Technologies (ICCTCT). IEEE, 2018. http://dx.doi.org/10.1109/icctct.2018.8550988.

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WANG, QIAN. "ANALYSIS ON NON-PROFIT ADVERTISEMENTS BASED ON CULTURAL DIFFERENCE BETWEEN CHINA AND UNITED STATES." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35622.

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The research field of consumer behavior is not a new one. In fact, many researchers have conducted surveys and experiments in this field. Also, the topic on how advertisement influences consumer perceptions has been explored. It is obvious that culture background and social economic status are different between developed countries and developing countries. This can vary consumers’ perception and behaviors. Non-profit advertisement will influence consumer’s perception and behavior on the basis of cultural background. Thus, it will also be extremely crucial for non-profit advertisements to study cultural differences to learn more about consumers. This study focuses on cultural background, aiming to find the differences on how different non-profit advertisement between China and U.S., and provide useful strategies to plan non-profit advertisements.
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Hencelová, Petra, František Križan, Kristína Bilková, and Katarína Čuláková. "Konvenčné vs. Alternatívne predajne potravín: Percepcia spotrebiteľov na Slovensku." In XXV. mezinárodní kolokvium o regionálních vědách. Brno: Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0068-2022-31.

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The aim of the paper is to evaluate the shopping behavior of consumers in Slovakia (n=1004) and their perceptions of products sold in large stores and farmers' markets. In search of specifics, we proceeded to consumer segmentation by gender and income. To test the hypotheses we used the Chi-square, Mann-Whitney U and Kruskal-Wallis tests. Consumers choose large supermarket and hypermarket stores for the most frequent purchases of food and other daily consumer goods. According to consumer perceptions, these stores do not offer healthier and better quality food, but cheaper. Differences in such perception were not confirmed between men and women. The claim that supermarkets and hypermarkets offer healthier and better quality food depends on different income groups of consumers. Research shows that consumers 'perceptions of farmers' markets do not depend on gender and income. An exception is the statistically significant relationship between men and women and their perception that products sold at farmers' markets are cheaper than in regular shops. In general, consumers agree that products sold at farmers' markets are healthier and better quality than products in regular shops. At the same time, they disagree that products sold at farmers' markets are cheaper than products in regular shops.
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Beke, Judit, Marietta Balázsné Lendvai, and Ildikó Kovács. "Young Consumers’ Product Perception and Consumer Motivation Towards Buying Local Products." In Fifth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/itema.s.p.2021.85.

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An important aspect of sustainable food consumption is the con­sumption of local food. The concept of local food is often linked to sustaina­bility which is gaining importance in the marketing communication of food brands since it fits in with the conscious consumption intentions of young people. In addition to studying the nature and consumer perception of lo­cal products, the study explores consumer motivations of young consumers aged 18-25 using qualitative focus group research method. Based on the re­sults, the products that young consumers are willing and motivated to buy can be identified, and the most important trigger words can also be select­ed. Qualitative research methods were used to identify the most significant consumer motivation elements among young consumers.
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Afroz, Sadia, Aylin Caliskan Islam, Jordan Santell, Aaron Chapin, and Rachel Greenstadt. "How Privacy Flaws Affect Consumer Perception." In 2013 3rd International Workshop on Socio-Technical Aspects in Security and Trust (STAST). IEEE, 2013. http://dx.doi.org/10.1109/stast.2013.13.

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Keijzers, Jeroen, Elke den Ouden, and Yuan Lu. "Understanding consumer perception of technological product failures." In the 27th international conference extended abstracts. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1520340.1520617.

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Tirtom, Sena, and Aslı Akpınar. "Dairy Protein vs. Plant Protein and Their Consumer Perception." In 7th International Students Science Congress. Izmir International guest Students Association, 2023. http://dx.doi.org/10.52460/issc.2023.026.

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Proteins are crucial macronutrient for human health. Animal, dairy, and some plant proteins are considered high-quality proteins that provide health and metabolic benefits based on the digestible levels of essential amino acids they contain. Animal protein is rich in many essential amino acids, but excessive animal protein intake greatly increases fat intake. Therefore, due to the improvement in people's living standards and increase in protein intake, the animal protein supply is not sufficient to meet the increasing demand of people. Technologically, milk proteins are the most important component of milk due to their unique properties that allow milk to be converted into a wide range of products such as cheese or yoghurt quite easily. It is widely accepted that dairy products are excellent sources of highly digestible essential amino acids. Nowadays, plant protein is preferred because has advantages such as it is an abundant source, cheap, easy to obtain, preferred by special consumer groups such as vegan/vegetarian, does not contain cholesterol and preventing diseases. In the last decades, the increasing interest of both producers and consumers in plant proteins and the decrease in animal protein intake and inclination to plant protein intake with the innovations in the markets emphasize the importance of these alternative sources. In this review, information is given about the importance of milk proteins and plant proteins and the role they play in consumer preference is mentioned.
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Yalman, İlkay Noyan, and Şerife Merve Koşaroğlu. "Analysis of the Relationship between Consumer Confidence Index and Inflation in Türkiye." In International Conference on Eurasian Economies. Eurasian Economists Association, 2023. http://dx.doi.org/10.36880/c15.02816.

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The course of macroeconomic indicators has an impact on consumers' decisions and expectations. Consumer confidence refers to the tendencies of consumers in the face of economic conditions and the situation regarding the decisions to be taken by other decision units. It is thought that the realized and expected inflation within the economic indicators is important in the consumers' perception of economic developments. Therefore, price stability represents one of the main factors determining consumer decisions regarding income, consumption expenditure and savings. Price stability in Turkey has varied over the years. The devastating effects of inflationary processes in the economic development process were high. From this point of view, investigating the relationship between consumer confidence and inflation in Turkey has been the main motivation of the study. The results of the analysis made with the 2012:01-2023:01 monthly data provided evidence for the existence of a long-term relationship between the variables.
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Jun-ying, Yu, Cang Ping, and Cai Yan. "Brand Extension Strategy Evaluations Based on Consumer Perception." In 2007 International Conference on Management Science and Engineering. IEEE, 2007. http://dx.doi.org/10.1109/icmse.2007.4421993.

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Gupta, Sagar, Jayant Mahajan, and Anshul Saxena. "Measuring Consumer Perception for P2P Platform: NLP Approach." In 2022 International Conference on Intelligent Technologies (CONIT). IEEE, 2022. http://dx.doi.org/10.1109/conit55038.2022.9848083.

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Reports on the topic "Consumer perception"

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Nam, Changhyun, Huanjiao Dong, and Young-A. Lee. Exploring Sustainability Attributes of Perception among Different Consumer Groups for Green Sportswear. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1368.

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Cui, Yan, Yuqian Dai, and Xiaogang Liu. The Influence of Evaluation Subject Visual Perception and Fitting Experience on Consumer Preference for the Body-Enhancing Garment. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8761.

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Gillespie, Rebecca, and Maya King. AMR Consumer Perceptions Survey. Food Standards Agency, August 2021. http://dx.doi.org/10.46756/sci.fsa.elb852.

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As part of the UK national action plan on antimicrobial resistance (AMR), the Food Standards Agency (FSA) is working to improve the scientific evidence base around consumer perceptions and understanding. A consumer survey was carried out in 2016 and 2019, and replicated in 2021, to understand current views and awareness, and to identify any changes over time.
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Pookulangara, Sanjukta, Shannon Koonsman, and Nicole Corts. How Secure Are You? Consumer Perceptions of Cybersecurity. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-663.

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Cho, Hyeon Jeong, and Sojin Jung. Marketing Green Apparel: Do Advertisement Claims Influence Consumer Perceptions? Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1796.

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Oh, Keunyoung. EEG/ERP Research in Consumer Perceptions of Apparel Products. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-22.

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van Bergen, Geertje, and Gertrude G. Zeinstra. Consumer perceptions and disclosure needs regarding post-harvest additives. Wageningen: Wageningen Food & Biobased Research, 2022. http://dx.doi.org/10.18174/583049.

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Tao, Qiong, and Yingjiao Xu. Fashion Subscription Retailing: An Exploratory Study of Consumers' Perception. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-284.

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Wu, Yingying, and Susan P. Ashdown. A Cross-Cultural Study of Consumer Perceptions of Clothing Fit. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1470.

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Wu, Yingying, and Susan Ashdown. A Cross-Cultural Study of Consumer Perceptions of Clothing Fit. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-415.

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