To see the other types of publications on this topic, follow the link: Consumer perception.
Dissertations / Theses on the topic 'Consumer perception'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Consumer perception.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Mahalder, Krisnendu, and Syed Millatur Rahman. "Factors Influencing Consumer Perception Regarding Cosmetics Purchase : A study on Bangladeshi consumers." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35251.
Full textAbstract:
Aim and method: This study aims to investigate the consumer behavior of the cosmetics customers and the consumer perception about the available local and foreign branded cosmetics products in Bangladesh. To achieve the purpose of the study, an effective mixture of qualitative and quantitative method has been utilized by conducting interviews and online survey with local businesspersons and consumers of cosmetics in Bangladesh respectively. Result and conclusion: Consumer perception regarding cosmetics products in Bangladesh is influenced by seven factors identified in this study. They are country of origin, psychological attributes of the consumers, place where product is sold, external attributes, quality, consumers’ own characteristics and finally increased disposable income of the consumers. We identified all but one of these factors from the existing literature and our analysis showed that findings of the existing literature support our study. One new factor found in the course of this study is that the increasing number of middle to affluent consumers in Bangladesh is another crucial factor that motivates consumer perception towards cosmetics in the context of Bangladesh. Contribution: The study contributes to literature coherent with consumer behavior and consumer perception regarding the customers of cosmetics products in Bangladesh. As the literature has remained unexplored in context of Bangladesh, this paper would be an insight for local and foreign branded cosmetics regarding how the consumers see the market and the factors that influence their purchase, preference and loyalty decisions. Furthermore, through the findings of the study, recommendations can be prescribed for the local cosmetics manufacturers to strengthen their market share in the future.
2
Hurling, Robert. "Consumer perception, preference and purchase." Thesis, University of Surrey, 2001. http://epubs.surrey.ac.uk/784/.
Full text
3
Tsiligiannis, Georgios. "Marketing aspects of consumer price perception." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9704.
Full textAbstract:
This thesis focuses on two theoretical approaches from the marketing literature: first, the degree to which consumers tend to associate a higher product price with a higher quality (price-perceived quality relationship) and second, the assumption that odd prices (prices set just below the nearest round figure) generate higher than expected demand at that level. The thesis concludes that there seems to exist an overall positive weak correlation between product price and perceived quality, which is also product/market specific, and that the effects of odd pricing on demand have been mixed and inconclusive. Important managerial implications arise from these conclusions. On the same grounds, an empirical study examines the relation between product price and actual product quality and shows that the relation is actually very weak for products falling into the category of electronics. Lastly, a second empirical study shows that odd prices prevail in the retail sector of the Czech Republic.
4
Shigemoto, Yuuki. "Quantifying consumer perception of designer intent." Thesis, University of Cambridge, 2018. https://www.repository.cam.ac.uk/handle/1810/276694.
Full textAbstract:
This thesis explores the relationship between designer intent and consumer response. A novel approach to evaluate the degree of correspondence between designer intent and consumer perceptions has been proposed. The empirical results have shown the influence of consumers’ cultural backgrounds on the way they perceive semantic and symbolic product personalities (characteristics of a product and its owner, respectively), comparing British and Japanese consumer groups. Semantic product personalities are more likely to be universally perceived and more easily intentionally elicited from consumers than symbolic product personalities. The research project consists of a pilot study (Phases I) and an experiment (Phase II) in which mixed methods of interview and survey are employed. Phase I seeks to explore the in-depth understanding of a designer’s thoughts by interviews, and to develop and test newly elaborated consumer surveys termed Designer-driven semantic differentials and Consumer-driven adjective selection. The findings have been considered to construct an analytical framework, characterised by Agreement among consumer perceptions and Correspondence between designer intent and the consumer perceptions, for evaluation of designers’ elicitation of intended product personalities from consumers. Phase II conducts a statistical examination of the impact of cultural difference on consumer perceptions under experimental conditions. The perception of target and non-target consumer groups as categorised by nationality were gauged by Designer-driven semantic differentials and Personality selection, specifically perception of USB sticks designed by three different designers. The survey results are analysed by using descriptive statistics, one-way ANOVA and Chi-squared test within the analytical framework. Subsequently, the results from Phase I and II are extensively discussed based on a framework based on brand personality and Affect Control Theory, both of which may involve potential impact on the development of design research into product development with emotional attachment. The scene is set for future research opportunities based on the approach and findings of this study.
5
Hrakhouskaya, Maryia, and Veronica Königsson. "Consumer perception and decoding of language-mixed advertisements in the Swedish consumer market." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4728.
Full textAbstract:
The present study focuses on the phenomenon of using foreign language, or a language mix in advertising messages on the Swedish consumer market. The purpose established for the research was to see if the use of English language or an English-Swedish language mix of advertisement message in the Swedish consumer market has an effect on how consumers perceive, and interpret the advertising messages. Twelve different advertisements were chosen, the featured products were of various kinds, most targeting both females and males; such as training/walking shoes and hair products. Contrary to this some advertisements were chosen specifically for female/male consumers, for example women’s/men’s perfume. Furthermore, most of the advertisements were chosen because they could be viewed as appealing for consumers no matter the consumers’ age.
The employed research methodology was qualitative. The empirical data was obtained through in-depth, face to face interviews with 27 respondents. The collected data was then analyzed based on the established theoretical framework; the objective was to see if similarities or differences could be found between the two consumer groups of native Swedish consumers and immigrant consumers. The analytical methods used for this were pattern matching as well as analytic induction.
The results of the study revealed that age, gender, knowledge of English and cultural background appeared to interact with the consumer’s response towards the advertisement’s language. Younger Swedish respondents and immigrant respondents that have English as their dominant language perceived the use of English language in Swedish advertisements as a positive phenomena and consider it as a more powerful, persuasive and convincing marketing tool, due to their higher level of English knowledge. Older Swedish respondents on the other hand, had more negative perception and emotions towards the English language in Swedish advertisements and preferred to see more Swedish language in marketing messages.
While the sample choices and chosen qualitative methodology limit the generalizability and explanatory power of results, this study should be of use for marketers in Sweden; especially while the construction of communication messages is delivered using language mixing.
Finally, the results of this study may be helpful to researchers continuing in this line of inquiry; in particular, the results should be tested and later replicated to establish their validity and generalizability. The results of the study can be implemented in the marketing industry in Sweden and taken into consideration in terms of the construction of messages in the advertisements in the Swedish market.
6
Nelson, Roy. "Risk perception by the Northern Ireland food consumer." Thesis, Queen's University Belfast, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.324826.
Full text
7
ANDRAL, Mélanie, and Axelle LARROQUE. "The emojis consumer perception in the online advertising." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32022.
Full textAbstract:
Title: The emojis consumer perception in the online advertising Research question: How consumers perceive emojis in online advertisement? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Emojis, brand image, digital marketing, perception, online advertisement Purpose: The purpose of the study is to analyse the consumer’s perception regarding brands using emojis in their online communication strategy. The purpose is also to understand the profit that could earn brands by using emojis and what they can add to the brand image. Methodology: Quantitative survey has been created to answer the research question. We have used a questionnaire with the use of a non-random sampling by convenience. Three hundred eighty-two people were answering closed and multiple-choice questions in order to quantify the weight of emojis in consumer’s mind. Findings: The results of the survey show that women from 15-25 years old are the most positive receptive group regarding brands using emojis. In addition, using emojis is a good way to improve the brand image but companies have to adapt the strategy depending on the target. Most of the respondents have a positive image about emojis but it doesn’t mean that it influences their willingness to consume a specific brand rather than another. Research limitation: Information is pretty hard to find because of the fact that the emojis topic is really recent. It is complicated to find data and reliable sources about it. Moreover, the sampling we used is not representative of the whole population, so it is not obvious to generalize the findings. Finally, to complete our survey, it would have been interesting to conduct a qualitative study in parallel to go deeper in the analysis of perception.
8
Hugosson, Olle, Carolina Matthys, and Linda Phung. "Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23822.
Full textAbstract:
Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. Because of the expansive usage of celebrities in advertising as well as the ongoing increase of competition, the development for further efficiency in celebrity endorsement is essential for creating efficient advertisements. The foundation of this thesis relies upon the meaning transfer model (McCracken, 1989) as well as the source effects model (Ohanian, 1990). Purpose This thesis intends to investigate how the different source effects within celebrity endorsement are appealing to the various consumers based on their age and gender. To be able to further investigate into the nature of the differences between genders, we will observe how gender stereotypical- and gender neutral products are perceived by the consumers and the role that the gender of the endorser plays in celebrity endorsement. Method In order to fulfill the purpose of this thesis, an abductive study was conducted by the usage of both quantitative and qualitative data. The data was collected through a questionnaire, both among the members of Bryngfjorden GK and students at Jönköping International Business School, and focus groups with participants representing the overall population of Sweden. Conclusion We have identified numerous of different characteristics of the consumers that will influence their perception of celebrity endorsers in advertisements, thus depending on age and gender. Mainly we have found is that younger consumers put a large emphasis on the attractiveness effect of the celebrity endorser compared to older people who rather emphasize on the credibility effects of the endorser. Further we have found explanations for how different product types are dependent on the gender of the consumer, as well as the gender of the endorser, for creating an effective advertising message.
9
Rudinski, Sanja. "Consumer Perception of Brand Personalization : Adbusters as Anti-Brand." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10149.
Full textAbstract:
Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. Methodology: The thesis has deductive quantitative research approach, since it starts from theory to gain more understanding of the research area. The data is collected through an online questionnaire. Theoretical perspective: This study is based upon the general brand and branding definitions, with focus on brand personality, consumer perception and findings within the study of Adbusters. Empirical data: The study is investigated quantitatively. An online questionnaire was used to gather the empirical data. Conclusion: This study provides a broad overview about consumer perception of brand personalized commercial ads and what is their relation to brands after seeing Adbusters subvertisement ads. The research contributes to brand personalization theory and Adbusters studies and demonstrates that Adbusters influence on brand personalization depends on how strong the consumer-brand relationship is. However, it is also shown that consumers are inconsistent in their perception of brand personas and that relation to brands is highly brand-specific.
10
Baalbaki, Sally Samih. "Consumer Perception of Brand Equity Measurement: a New Scale." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc115043/.
Full textAbstract:
Brand equity is perhaps the most important marketing concept in both academia and practice. The term came into use during the late 1980s; and the importance of conceptualizing, measuring, and managing brand equity has grown rapidly in the eyes of practitioners and academics alike. This has resulted in several often-divergent view-points on the dimensions of brand equity, the factors that influence it, the perspectives from which it should be studied, and the ways to measure it. Many different definitions and ways to measure brand equity have been proposed, and most of them are based upon the definition: the added value with which a given brand endows a product. The two most influential conceptualizations of brand equity are Aaker and Keller. Aaker defines brand equity as a set of brand assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers. Keller defines consumer-based brand equity (CBBE) as the differential effect of brand knowledge on consumer response to the marketing of the brand. Currently, all research on brand equity has used the same conceptualization of the construct based on previously determined dimensions with no attempt to argue their validity. Given the importance of the concept of brand equity in marketing, as well as the need for the measurement of brand equity, the literature lacks an empirically based consumer-perceived brand equity scale. Since the brand is the consumer’s idea, the consumer is an active participant in the creation of equity for the brand. So if we want to understand and manage the intangible equity directly, we have to have the consumer’s help. This dissertation enriches and strengthens the current knowledge on brand equity by developing a new conceptualization and scale determined by dimensions that consumers perceive. The new Consumer-Perceived Consumer-Based Brand Equity Scale is made up of five dimensions: quality, preference, social influence, sustainability, and leadership. Previous conceptualizations of brand equity have discussed dimensions that are consumer descriptors. Since perceived brand equity is the value that consumers perceive in the brand, this conceptualization presents dimensions that are brand characteristics. The new robust scale contributes both to the theoretical understanding of consumer-based brand equity measurement, as well as assisting managers, or brand ambassadors, in measuring brand equity and developing successful brand strategies. The value of a consumer-perceived, consumer-based brand equity scale suggests a number of new directions for study and elaboration in what is certain to be a compelling stream of research with vast implications for both theory and practice.
11
Finken, Stefan. "Private banking consumer perception and the influence of acquisition." Thesis, University of Gloucestershire, 2012. http://eprints.glos.ac.uk/630/.
Full textAbstract:
The primary aim of this dissertation is to research the private banking consumer perception and to analyse the impact acquisition in private banking has or might have on private banking consumer perception. A literature review discovered that existing research in the field of private banking consumer perception is relatively rare and no studies were discovered that dealt with private banking consumer perception and, in particular, the influence of an acquisition. In addition to that, private banking consumer perception is not defined by any literature. Hence, there is a gap in existing literature and the literature review resulted in research questions which were analysed and discussed by gathering primary data. A holistic case study based on the Swiss and German private banking market was used to gather primary data. This type of case study offers the researcher a holistic view(Patton, 1990) on the present subject as it considers all parties which have an influence on the topic under investigation. The first phase of the case study consisted of nonparticipant observation at a finance fair. Private banking consumers, relationship managers and consultants were observed. In the next phase semi-structured interviews were undertaken with relationship managers, banking managers, private banking clients and lawyers. Both phases were qualitative in its nature. Based on the findings it was established that private banking consumers have expectations on private banking. If the private banking service provider is able to fulfil or exceed these expectations the client perceives this as "satisfaction". Determinants of private banking consumer perception were elicited. These determinants are defined as categories and sub-categories of different criteria used by the consumer to evaluate a perceived service. Apart from that, the research findings revealed that acquisition can influence all private banking consumer perception determinants depending on the context of the acquisition. The independent advice of private banks as well as retaining the relationship manager was found to be of primary concern to the clients during an acquisition process. A model of private banking consumer perception was developed from the primary data results. With the knowledge gained from this research private banks are better able to understand bank consumers’ expectations and perceptions. This contributes to higher levels of competitiveness for banks as customers’ needs can be better met, and client movements during an acquisition process reduced.
12
Bazzani, Claudia <1985>. "Consumer Perception and Willingness to Pay for Local Food." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amsdottorato.unibo.it/7154/1/bazzani_claudia_tesi.pdf.
Full textAbstract:
A growing number of empirical studies recently investigated consumers' valuation for local
food products. However, different aspects related to the local food consumption still remain
vague or unexplored. As such, the objective of the present research is to fulfill the existing
literature using a mixed methodological approach for the investigation of consumers'
preferences and Willingness to Pay (WTP) for local food products. First of all, local food is
still a blurred concept and this factor might be source of individuals' misperception for the
local origin meaning. Therefore, a qualitative research has been performed in order to
investigate the meaning and the perception of the local food in the Italian food market.
Results from this analysis have been used as inputs for the building of a non-hypothetical
Real Choice Experiment (RCE) to estimate consumers' WTP for locally and organically
produced apple sauce. The contribution of this study is three-fold: (1) consumers' valuation
for the local origin is interpreted in terms of regional borders, over the organic food claim in
case of an unusual food product in the area of interest, (2) the interaction between individuals'
personality traits and consumers’ preferences for local and organic foods is analyzed, (3) the
role of Commitment Cost creation in consumers' choice making in case of uncertainty due to
the use of a novel food product and of an unconventional food claim is investigated. Results
suggest that consumers are willing to pay a higher price premium for organic over locally
produced apple sauce, possibly because of the presence of a regulated certification. In
accordance with Commitment Cost theory, the organic label might thus decrease consumers'
uncertainty for the features of the product in question. Results also indicate that individuals'
personality can be source of heterogeneity in consumers' preferences.
13
Bazzani, Claudia <1985>. "Consumer Perception and Willingness to Pay for Local Food." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amsdottorato.unibo.it/7154/.
Full textAbstract:
A growing number of empirical studies recently investigated consumers' valuation for local
food products. However, different aspects related to the local food consumption still remain
vague or unexplored. As such, the objective of the present research is to fulfill the existing
literature using a mixed methodological approach for the investigation of consumers'
preferences and Willingness to Pay (WTP) for local food products. First of all, local food is
still a blurred concept and this factor might be source of individuals' misperception for the
local origin meaning. Therefore, a qualitative research has been performed in order to
investigate the meaning and the perception of the local food in the Italian food market.
Results from this analysis have been used as inputs for the building of a non-hypothetical
Real Choice Experiment (RCE) to estimate consumers' WTP for locally and organically
produced apple sauce. The contribution of this study is three-fold: (1) consumers' valuation
for the local origin is interpreted in terms of regional borders, over the organic food claim in
case of an unusual food product in the area of interest, (2) the interaction between individuals'
personality traits and consumers’ preferences for local and organic foods is analyzed, (3) the
role of Commitment Cost creation in consumers' choice making in case of uncertainty due to
the use of a novel food product and of an unconventional food claim is investigated. Results
suggest that consumers are willing to pay a higher price premium for organic over locally
produced apple sauce, possibly because of the presence of a regulated certification. In
accordance with Commitment Cost theory, the organic label might thus decrease consumers'
uncertainty for the features of the product in question. Results also indicate that individuals'
personality can be source of heterogeneity in consumers' preferences.
14
Bortolotto, Carol <1991>. "Italian Prosecco Brand and Consumer Perception: An Explorative Analysis." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10129.
Full textAbstract:
Branding, especially in the food and beverage industry, can be an effective tool for building awareness and recognition of product differentiation among consumers. This especially concerns Prosecco, one of the most successful sparkling wine stories in the world, where branding can represent the solution for building a consistent image of quality, on which companies could maintain and nourish a sustainable competitive advantage throughout the years. The primary purpose of this research is to examine consumer perception in relation to Italian Prosecco and its brand. This is to be interpreted as a complex overlap of different elements: corporate brands, brand names, territorial brands and wine varietal. The assumption underlying this analysis refers to the fact that consumers are generally disorientated when it comes to recognizing what actually characterizes Prosecco as a brand - being a concept constituted by a multitude of producer and origin-related factors. Following this research, the most appropriate paths companies can explore in terms of strategies and branding techniques will be introduced.
15
Wen, Yingting. "Three essays on non-cognitive factors in consumer behavior." Electronic Thesis or Diss., Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2022. http://www.theses.fr/2022ESEC0004.
Full textAbstract:
Le comportement du consommateur est déterminé par des facteurs cognitifs mais aussi par des facteur non-cognitifs comme les émotions et les indices offerts par le contexte. Cette thèse étudie comment différents facteurs non-cognitifs influencent les décisions des consommateurs, dans une perspective multidisciplinaire. Elle est composée de trois essais, qui étudient l'impact des facteurs suivants : (1) l'anxiété engendrée par l'incertitude ; (2) les changements dans l'environnement perçus par les sens ; et (3) l'accentuation des stimuli visuels en fonction des formats de présentation. Ces trois essais s'appuient sur la psychologie, la théorie de la décision comportementale, et les neurosciences.Dans le premier essai, j'examine l'influence de l'anxiété engendrée par l'incertitude sur les décisions d'assurance du consommateur. Grâce à une enquête, à une étude « incentivized » (avec un bonus possible en fonction des réponses), et à cinq expériences en laboratoire, nous montrons que l'anxiété influence le choix des produits d'assurance via l'estimation subjective du risque. Par rapport à une anxiété incidente (sans lien avec la décision), l'anxiété propre (liée à la décision) engendre des estimations de risque plus pessimistes. L'effet est plus fort si l'on tient aussi compte d'autres variables comme l'inquiétude, l'appétence au risque, et l'anxiété chronique. Notre travail contribue à la recherche sur la prise de décision fondée sur des facteurs affectifs, ainsi qu'à la recherche sur l'assurance, en montrant comment l'anxiété modifie les décisions d'assurance du consommateur en modifiant la perception subjective du risque.Dans le deuxième essai, j'étudie comment la perception subjective du temps passé et futur influence les préférences temporelles du consommateur. Quelle est la préférence entre l'utilité immédiate engendrée par un événement imminent et l'utilité différée engendrée par un événement à venir ? Une étude de terrain et trois expériences montrent que l'évaluation subjective d'une attente à venir à un impact direct sur la patience des consommateurs, tandis que l'évaluation rétrospective d'une attente passée a un effet indirect via un affect positif. Cette recherche contribue à la littérature sur la perception du temps et les décisions intertemporelles en mettant en évidence le lien entre la perception du temps passé et les décisions futures du consommateur.Dans le troisième essai, j'utilise la technologie de l'oculométrie pour explorer l'influence de l'accentuation visuelle des stimuli, notamment les formats de présentation, sur l'attention des consommateurs, dans le contexte de la vente en ligne. Dans une étude d'oculométrie (N = 26, qui analyse 10 675 fixations identifiées à partir de 179 404 observations brutes), nous démontrons que l'accentuation d'attributs du produit par des couleurs ou des symboles n'augmente l'attention des consommateurs que lorsque ces attributs sont importants. Par ailleurs, une augmentation de l'espacement entre les produits présentés diminue globalement l'attention que les consommateurs portent aux informations sur les produits. Nous observons également un biais de fixation centrale (la tendance à fixer le regard sur le produit présenté au milieu) quand l'information est présentée dans des encarts séparés pour chaque produit. Notre recherche contribue à la littérature sur la présentation des produits en montrant comment, pour les mêmes informations objectives, l'attention des consommateurs varie selon la présentation visuelle de ces informations. Elle offre un éclairage nouveau sur le processus de décision des consommateurs, en mettant en évidence que l'effet (de bas en haut) de l'accentuation visuelle des stimuli est modulé par l'effet (de haut en bas) de l'importance des attributsIn addition to cognition, consumer behavior is determined by non-cognitive factors like emotions and contextual cues. This thesis studies how various non-cognitive factors impact consumers' decisions with a multidisciplinary perspective. Three essays investigate the impact of following factors on consumers' decisions: (1) anxiety triggered by uncertainty, (2) sensory changes in the environment, and (3) highlighting visuals and presentation formats. The essays incorporate theories and methodologies from psychology, behavioral decision theory, and neuroscience to deepens the understanding on how consumers' decisions in the marketplace are affected by these non-cognitive factors.In the first essay, I examine the role of anxiety triggered by uncertainty in consumers' insurance decisions. With data from a survey, an incentivized study, and five experiments, we show that anxiety influences insurance product decisions by pessimistic risk estimates. Compared with incidental anxiety (which is irrelevant for the decision), integral anxiety (which is relevant for the decision) generates more pessimistic risk estimates, and its effect size is larger after controlling for other variables like worry, risk preference, and trait anxiety. This work contributes to research on affect-based decision-making and insurance by demonstrating how anxiety changes consumer insurance decisions via subjective risk perceptions.In the second essay, I study the how retrospective time perception and future time perception influence consumers' future time preference (the trade-off between the immediate utility generated by an upcoming event and the delayed utility generated by a later event). Results from a fields study and three controlled experiments demonstrate that prospective duration judgment directly impacts consumers' patience while retrospective duration judgment has an indirect effect via positive affect. This research contributes to the literature on time perception and intertemporal decisions by uncovering the connection between past time perception and consumers' future decisions.In the third essay, I use eye-tracking technology to explore the influence of highlighting visuals and presentation formats on consumers' attention in the context of online retail. In an eye-tracking study (N = 26) that includes 10,675 fixations from 179,404 gaze points, we demonstrate that color/symbol highlighting increases consumers' attention only when the highlighted attributes are important. When retailers increase the space between products, consumers' overall attention product information diminishes. There is also a central fixation bias (the tendency to focus on the product in the middle) when product information is presented in alternative-based boxes. Our research contributes to the literature on product display by showing how consumers' attention changes when the same product information is displayed with different visual elements. It provides insights into the consumer decision-making process by illustrating that the bottom-up effect from highlighting visuals is modulated by the top-down control such as attribute importance
16
Ängerfors, Jonas, and Sofia Svensson. "Milking the consumer’s conscience : Consumers’ perception of ecologically and locally produced milk." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-130820.
Full textAbstract:
This thesis investigates how consumers perceive ecologically and locally produced milk. Theories on consumer perception are used together with definitions of ecologically and locally produced food. The empirical findings are based on four focus groups discussing their perception towards six milk brands in Uppland as well as the concepts of ecologically and locally produced goods. We see a positive perception of brands with higher responsibility standards and brands wearing external labels guaranteeing the standards of the product. We have come to the conclusion that the participants in this study have an interest in ecologic and local production, something that we presumed because of the trends we have seen. We do however also conclude that the knowledge of these concepts is low due to vague information from the producers in combination with consumer inertia.
17
Mog-Sidor, Karolina [Verfasser], and Robert [Akademischer Betreuer] Horres. "Chinese-Japanese Relations in Consumer Perception and Consumer Behaviour / Karolina Mog-Sidor ; Betreuer: Robert Horres." Tübingen : Universitätsbibliothek Tübingen, 2012. http://d-nb.info/1161804595/34.
Full text
18
Renkema, Marije, and Elio Schöfer. "Investigating the country of origin effect on consumers’ perception regarding consumer products – the case of India." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25702.
Full textAbstract:
The purpose of this research was to investigate the country of origin effect on consumers’ perception regarding consumer products from India. Indian consumer products are not well known in Europe and other Western countries. Therefore this research is focusing on the expectations consumers have about a certain product from a certain country and not on the experience. In order to understand those expectations, four interviews were conducted on potential Western European consumers. Those interviews were analysed using a framework which consists of a combination between a country of origin effect model and the brand equity model. The combination of the two models helped to understand the expectations which Western consumers can have regarding foreign products, in the case of this study, consumer products from India. It can be seen that three country of origin mechanisms were existent but not very strongly developed. As an example the cognitive country of origin mechanism had almost no direct influence on the brand awareness, as the interviewees were not able to recall or recognize any Indian brand logo which was shown during the interview. This means that the consumers interviewed in this paper are not extremely negatively nor positively influenced by the country of origin effect of India.
19
Chaisirivichien, Nutnaree, and Vuthi Tansomsakul. "The Perception of Thai Consumer toward Loose Candy (Lösgodis) : The Study of Product Selection for Thai Market." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12460.
Full textAbstract:
Problem: What are Thai consumers’ perceptions toward sugar confectionery products, which are sold as loose candy (lösgodis) in Sweden? Purpose: The aim of this study is to identify and describe the perception of Thai consumers toward sugar confectionery products with the concept of loose candy (lösgodis) by putting an emphasis on the preferences of product features and the choices of product as well as explore the similarities and differences of each demographic and psychographic group. Method: Method included a collection of information concerning theories. model and confectionery market information from different sources; interview with the candy store owner to figure out market insight as well as related information and the survey with a sample of respondents in order to investigate their perception and preferences of the sugar confectionery products. The retrieved data was analyzed statistically and theoretically in accordance with the conceptual framework. Result: The findings indicated that the majority of Thai people like to consume candy. By allowing consumers to perceive and evaluate candy features through different senses, the result revealed that colorful soft gummy fruity flavors candy with a shape of eatable product together with a uniquely stand-out sweets smell are most preferable. After examining the similarities and differences among the demographic and psychographic groups of consumer regarding their perception and preferences of sugar confectionery products, only minimal differences were found.
20
Masuwely, Fondeson Melvin. "Consumer Perception of Product Placement : The Relationship between Perceptions and Attitudes towards Movies and Placed claims." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16720.
Full text
21
Tung, Wei-Chia. "A customer perception and satisfaction survey for a Chinese buffet." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003tungw.pdf.
Full text
22
Razmdoost, Kamran. "The relationship between consumer calibration and consumer value : a systematic review." Thesis, Cranfield University, 2011. http://dspace.lib.cranfield.ac.uk/handle/1826/7020.
Full textAbstract:
Consumers’ perceptions of their resources in consumption tasks (that is, their abilities and endowments to perform consumption tasks) are many times not accurate. This misjudgement of resources negatively influences their performance in consuming or using products and services. Further, this carries on to influence consumers’ perceived value of products or services. In order to represent this phenomenon, consumer calibration is defined as the agreement between the subjective and objective assessment of consumer resources required in a consumption task. Therefore, it is crucial to discover the role of consumer calibration in the consumption experience. This paper proposes that consumer calibration occurs at two levels: of the task and of the self. Consumer task calibration refers to the extent of error in the task-required resource appraisal, whereas consumer self-calibration is the degree of accuracy in one’s self-perception of abilities. This systematic literature review is conducted to explore the relationships between consumer self and task calibration, on the one hand, and consumer value, on the other hand. After screening 2297 studies, based on their relevance and quality, forty texts in three main academic domains of Marketing, Psychology and Information Systems are selected for analysis and synthesis. The results reveal that subjective and objective assessments of consumer resources and task-required resources influence consumer value through their impact on functional performance and emotional consequences. The findings also suggest that, although a relationship between consumer task and self-calibration exists, their relationship with consumer value and their emotional consequences need further scrutiny. Consequently, a model for the effect of consumer calibration on consumer value is developed, based on the relationships established in the literature reviewed and the interpretation of the findings in the studies reviewed.
23
FAGGIANI, KATIA CRISTINA COELHO. "CONTEMPORARY JEWEL: ECOLOGICAL ASPECTS AND THE PERCEPTION OF THE CONSUMER." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7262@1.
Full textAbstract:
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROEsta pesquisa pretende contribuir com o mercado joalheiro apresentando aspectos importantes e limitações do uso de materiais não convencionais na joalheria. Atualmente diferentes materiais são acrescentados à joalheria, como o plástico, madeira, resina entre outros. O estudo tem por objetivo analisar os aspectos ecológicos que norteiam as decisões de compra e a percepção do consumidor deste tipo de jóia. O que especifica uma jóia não é mais o conjunto de materiais intrínsecos mas a capacidade criativa do seu autor na concepção e resolução de sua idéia agregando valores além do valor monetário. Para avaliar esta situação, realizou-se uma pesquisa com profissionais e consumidores do produto em questão, procurando identificar os significados e conceitos atuais que rodeiam este mercado. Esses valores e significados podem ser atribuídos pelo design e um deles é o valor ecológico, que será um dos focos desta dissertação.
This research intends to contribute with the jewelry market presenting some important aspects and limitations of the use of non conventional materials in jewelry. Nowadays, some alternative materials are added in jewelry making such as plastic, wood, resin, etc. This work aims to analyze some of the ecological aspects that influences purchase decision and the consumer´s perception of this sort of jewel. A jewel is no longer defined by the usage of certain groups of material but by the author´s creativity in conceiving the idea. That contributes to increase the earned-value of the product - which is beyond the monetary value. To analyze this scenario, a survey was conducted - with professionals and consumers of these products - in order to identify the meanings and the current concepts that encircle this market. These values and meanings can be expressed by the design and one of them is the ecological value - which is one of this dissertation´s focus.
24
Himes, Lori J. "Homeowner perception and response to radon." Thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-01312009-063622/.
Full text
25
Linares, Claire. "Three Essays on Consumer Social Cognition in a Technology-Rich World." Thesis, Jouy-en Josas, HEC, 2022. http://www.theses.fr/2022EHEC0001.
Full textAbstract:
Les trois essais de cette thèse examinent des processus de cognition sociale qui prennent une résonance particulière dans le monde technologique d’aujourd’hui. L’essai 1 étudie l’effet de la simple présence d’un appareil technologique, le smartphone, sur les interactions sociales et la créativité. L’objectif initial de cet essai était de s’appuyer sur le travail de Przybylski et Weinstein (2013) montrant l’effet négatif de la simple présence d’un téléphone sur la formation des relations sociales afin d’étendre l’investigation à la créativité. Après deux réplications manquées des résultats de Przybylski et Weinstein (2013), la conclusion de ce travail est que l’effet de la simple présence d’un smartphone est a minima plus dur à capturer qu’il a pu l’être auparavant. Les deux autres essais de cette thèse examinent des questions à l’intersection du management et de la perception faciale, à l’heure où les visages prennent une place nouvelle dans les interactions sociales avec le développement des médias sociaux et des plateformes de vidéoconférence d’une part, et l’augmentation des données faciales avec les médias sociaux et les technologies de détection faciale d’autre part. L’essai 2 examine les stéréotypes faciaux d’utilisateurs de marques, c’est-à-dire les représentations mentales qu’ont les individus des visages d’utilisateurs typiques d’une marque (par exemple, le visage d’un conducteur de BMW). La première partie révèle que de tels stéréotypes partagés existent, en utilisant une méthode empruntée à la recherche en perception faciale, qui est nouvelle en psychologie du consommateur, pour composer des « portraits-robots » d’utilisateurs de différentes marques de voiture pour des consommateurs allemands. La seconde partie révèle un effet d’association visage-marque, selon lequel des observateurs peuvent trouver la marque de parfum d’une personne à partir de son visage avec plus d’exactitude que de la chance, au-delà d’indicateurs sociodémographiques. Ensemble, les résultats de l’essai 2 suggèrent que les visages et les marques peuvent être reliés dans les représentations mentales des consommateurs et leurs vrais visages. Bien que ce travail ouvre des opportunités managériales, les consommateurs ne sont peut-être pas conscients de l’information que révèle leur visage, ce qui soulève des questions éthiques à traiter. Enfin, l’essai 3 explore les stéréotypes faciaux de prénoms, c’est-à-dire les représentations mentales qu’ont les individus du visage de quelqu’un qui porte un prénom donné (par exemple, le stéréotype du visage d’un homme appelé James). La première partie d’une étude a produit des portraits-robots associés à une série de prénoms français (par exemple, les visages associés aux prénoms Julien et Nicolas). La seconde partie de l’étude est en cours. Avant de soumettre le document présent, les données collectées jusqu’au 29 mars 2022 ont été analysées (143 participants valides sur les 250 participants prédéfinis) pour évaluer la tendance des résultats. Ils révèlent déjà qu’un échantillon indépendant de participants peut reconnaître les prénoms des portraits-robots significativement mieux qu’aléatoirement. Si ces résultats sont confirmés une fois la totalité de l’échantillon collectée, cette recherche offrirait la preuve directe de l’existence de stéréotypes faciaux de prénoms, tout en validant l’utilisation de la méthode de « reverse correlation » de l’essai 2 pour visualiser ces stéréotypes. L’objectif est de poursuivre ce travail dans le domaine du management avec plusieurs directions possibles qui sont détaillées dans la conclusion de cet essai. En synthèse, cette thèse apporte un éclairage sur des questions de marketing et management qui ont une pertinence théorique aussi bien que des implications managériales et éthiques dans le monde réel et virtuel d’aujourd’huiThe three essays of this dissertation examine consumer social cognition processes which take a special resonance in today’s technological world. Essay 1 investigates the effect of the mere presence of a technological device, a smartphone, on social interactions and creativity. The initial objective of this essay was to build on the work of Przybylski and Weinstein (2013), which showed a negative effect of the mere presence of a phone on relationship formation, to extend the investigation to creativity. After two failed replications of Przybylski and Weinstein’s (2013) results and an absence of robust results on creativity, the conclusion of this work is that the effect of the mere presence of a smartphone is at least harder to find than it may have been before. The two other essays in this dissertation examine questions at the intersection of management and face perception, at a time when faces take a new place in social interactions with the development of social media and videoconferencing platforms and with the increase in facial data with social media and facial detection technologies. Essay 2 investigates brand–user facial stereotypes, the mental representations that people have of the faces of the typical users of a brand (e.g., the face of a BMW driver). The first part reveals that such shared stereotypes exist by using a method borrowed from face-perception research that is new in consumer behavior research to compose “mugshots” of different car brand users for German consumers. The second part uncovers a face–brand matching effect, whereby observers can accurately match a target’s true perfume brand to their face, above chance level, and beyond sociodemographic cues. Together, the results of Essay 2 suggest that faces and brands can be connected both in consumers’ mental representations and in their actual faces. Although this work opens managerial opportunities, consumers may not be aware of the information that their faces reveal, which raises ethical questions to address. Finally, Essay 3 explores facial name stereotypes, that is the mental representations that people have of the face of someone wearing a given name (e.g., the stereotypical face of a man named James). The first part of a study produced mugshots associated with a series of French given names (e.g., the faces associated with the names Julien and Nicolas). The second part is currently in progress. Before sending the present document, the data collected up to March 29, 2022 were analyzed (143 valid participants out of 250 preregistered participants) to get a sense of the pattern. It already reveals that the mugshots are recognized on average by an independent sample of participants, significantly above chance level. If these preliminary results are confirmed once the preregistered sample size will be attained, this research would offer direct evidence supporting the existence of facial name stereotypes while validating the use of the reverse correlation technique from Essay 2 to capture such stereotypes. The objective is to take this work forward in the management domain in one of several possible directions fleshed out in the General Discussion of this essay. Overall, this dissertation sheds light on marketing and management questions that have theoretical relevance as well as managerial and ethical implications in our real- and virtual-world
26
Dias, Helena Magda Agostinho. "Smart metering consumer behavior study in the Republic of Ireland: Further analyses on the consumers’ electricity consumptions and usage perceptions." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9601.
Full textAbstract:
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsWith the disclosure of the conclusions of the Republic of Ireland’s Smart Metering Trials, this report intends to summarize the experience and the Consumer Behavior results. I also complement the Irish report by examining the effect of demographic and attitudinal variables in the change of electricity consumption during the trial and by studying the accuracy of the participants’ perception of the change in their consumptions and bills during the experience. The main conclusion is that the participants were not able to take full advantage of the potentiality of the Time-of-Use tariffs to reduce bills and did not have a clear perception of their consumptions and spending, which may have prevented them of achieving better results.
27
El, Badawy Tarek Aly. "Perception of Consumer Problems and Concerns Related to Consumer Protection and Education: a Comparative Study Between American and Egyptian Academic Communities." Diss., Virginia Tech, 2001. http://hdl.handle.net/10919/37682.
Full textAbstract:
The purpose of this study was to explore differences in the perceived consumer problems and concerns between American and Egyptian consumers, as measured by a composite score for perception of problems. The relationships between fourteen independent variables and perceived consumer problems of American and Egyptian consumers also were examined. The independent variables that were studied include: perceived adequacy of income, perceived improvement in living situations, expectations and experiences with products, attitudes toward government, attitudes toward business as consumer protection agencies, attitudes toward consumer education efforts, and demographic variables of gender, age, marital status, presence of children, family annual income, education level, employment status, and university position.
Specific objectives of this study were: (1) To determine if there are differences between American and Egyptian consumers in the following areas: perception of consumer problems; concerns related to price, quality, safety, labeling and information, and concerns about the environmental effects of products and their packaging; needs fulfillment related to perceived adequacy of income, needs fulfillment related to perceived improvement in living situations; expectations and experiences with products; attitudes toward consumer protection efforts by government; attitudes toward consumer protection efforts by business; and attitudes toward consumer education efforts. (2) To analyze relationships between perception of consumer problems and concerns and the following: needs fulfillment related to perceived income adequacy; needs fulfillment related to perceived improvement in living situations; expectations and experiences with products; attitudes toward consumer protection efforts by government; attitudes toward consumer protection efforts by business; and attitudes toward consumer education efforts. (3) To investigate the influence of demographic variables of gender, age, marital status, presence of children, family annual income, education level, university position, and employment status on the perception of consumer problems and concerns.
Data were obtained through a questionnaire developed by the researcher. The questionnaire was first developed in English, and then translated into Arabic with a back translation check. The reliability of the instrument was tested with a test-retest procedure. A questionnaire, an explanatory cover letter, and a stamped self-addressed envelope, were mailed to 180 randomly selected respondents at Virginia Tech and Radford University. Graduate students assigned at Ain Shams University and Sadat Academy delivered the questionnaires personally to the 180 randomly selected respondents in both universities in Cairo. The completed questionnaires were collected within three weeks after delivery. There were 112 questionnaires returned from Virginia Tech and Radford University, of which 108 were acceptable for analysis (60%). There were 154 questionnaires returned from Egypt, of which 142 were acceptable for analysis (78.8%). Hence, a total of 250 responses were used in the data analysis for an overall return rate of 69.4%.
Procedures for statistical analysis involved eight phases including: the reliability analysis, frequency distribution, chi-square, factor analysis, the two-sample independent t-test, stepwise multiple regression, Analysis of Variance (ANOVA), and discriminant analysis.
Results revealed a statistically significant difference in the total score on consumer problems between the two samples. Also, results showed a significant difference in the total score on consumer concerns related to quality, safety, and labeling and information. However, the variables that were found to discriminate the two samples in order of importance were: perception of consumer problems, concerns for quality, concerns for labeling and information, concerns for safety, and concerns for price. The most important concern for all respondents was quality. The majority of the American respondents perceived that they had more adequacy of income and improvement in living situations than the Egyptian respondents. Also, they conveyed a positive attitude toward government regulations and business efforts to protect consumersâ interests as opposed to the Egyptian respondents who conveyed a negative attitude toward the same aspects.Ph. D.
28
Hampshire, Chris. "Exploring UK consumer perceptions of mobile payments using smart phones and contactless consumer devices through an extended Technology Adoption Model." Thesis, University of Chester, 2016. http://hdl.handle.net/10034/620339.
Full textAbstract:
Widespread adoption of mobile payments has not taken place despite a decade of trials in various countries based upon a mobile phone handset that does not have the technology capabilities of today’s smart phones. However, significant technology developments have led to widespread consumer adoption of smart phones and other devices that may now provide the foundation for wider consumer adoption of mobile payments. Understanding UK consumer cultural perceptions on the new phenomenon is one of the first steps to influencing purchase behaviour. This thesis is based upon a post-positivist philosophy and a social constructionist ontology that explores UK consumer perceptions of mobile payments through human cognitive and affective responses of consumer payment behaviour as these influence attitude that leads to adoption. However, UK consumer interest in mobile payments on its own is unlikely to be enough to change payment behaviour, although meeting specific payment needs can motivate consumers to amend their payment behaviour that can lead to widespread adoption. Inductive empirical research is used to explore UK consumer perceptions of mobile payments through sequential mixed methods. A questionnaire is used as the 1st research instrument with closed questions that explore various aspects of consumer interest in the mobile payments phenomenon. The key themes identified from the numerical analysis of the questionnaire data are used to guide the semi-structured interviews. Content analysis is then undertaken on the qualitative interview data from which new knowledge on consumer perceptions of mobile payments is identified. Analysis of the empirical data suggests that UK consumers have significant technology and security concerns which negatively affect consumer interest. Despite these concerns, UK consumers demonstrate interest in the mobile payments phenomenon when perceived usefulness benefits are identified. The perceived usefulness positively influences attitude that overcomes perceived risks which can lead to amended consumer payment behaviour and widespread adoption. In addition, UK consumers have a significant lack of trust towards unknown organisations as well as new market entrants although there is an increased level of trust in mobile payments provided by UK banks as well as other established organisations. This research fills an important gap in existing literature on consumer payment behaviour as it explores UK consumer cultural perceptions of the mobile payments phenomenon using smart phones and contactless consumer devices; whereas earlier consumer payment research is based upon a mobile phone handset that does not have the technology capabilities of today’s smart phones and has an Asian and Nordic cultural focus. Furthermore, this research provides UK empirical evidence that refines and extends existing research through the use of sequential mixed methods whilst adding to the understanding of UK consumer attitudes related to UK payment instruments.
29
Agbato, Oluwadamilola Motunrayo. "Evaluating consumer price perception : a mental accounting and frame dependent perspective." Thesis, University of Glasgow, 2016. http://theses.gla.ac.uk/7563/.
Full textAbstract:
In this thesis, we evaluate consumer purchase behaviour from the perspective of heuristic decision making. Heuristic decision processes are quick and easy mental shortcuts, adopted by individuals to reduce the amount of time spent in decision making. In particular, we examine those heuristics which are caused by framing – prospect theory and mental accounting, and examine these within price related decision scenarios. The impact of price framing on consumer behaviour has been studied under the broad umbrella of reference price, which suggests that decision makers use reference points as standards of comparison when making a purchase decision. We investigate four reference points - a retailer's past prices, a competitor's current prices, a competitor's past prices, and consumers' expectation of immediate future price changes, to further our understanding of the impact of price framing on mental accounting, and in turn, contribute to the growing body of reference price literature in Marketing research. We carry out experiments in which levels of price frame and monetary outcomes are manipulated in repeated measures analysis of variance (ANOVA). Our results show that where these reference points are clearly specified in decision problems, price framing significantly affects consumers' perceptions of monetary gains derived through discounts, and leads to reversals in consumer preferences. We also found that monetary losses were not sensitive to price frame manipulations.
30
Cherdchu, Panat. "Effects of consumer characteristics and perceived attributes on perception of fragrances." Diss., Kansas State University, 2013. http://hdl.handle.net/2097/16546.
Full textAbstract:
Doctor of PhilosophyDepartment of Human Nutrition
Edgar Chambers IV
Understanding how consumers perceive fragrances based on different aspects (e.g., hedonic, emotions, term association, expectation of functional benefit, and use occasion, etc.) can help product developers or marketers create the right product or message for consumers. The objective of this study was to understand how consumers from different demographic groups, personality types, and liking patterns responded to fragrance samples. Five masculine odorants were selected and evaluated by 240 consumers across the United States. Results demonstrated that consumers from different groups (classified based on age, gender, or personality) generally differentiated products similarly. However, consumers from different personality segments used the scales differently. That is, persons who were more open, extrovert, or agreeable tended to score higher than the others. Consumers associated the most liked odorants with terms such as clean, crisp, fresh, and natural. In addition, the most liked odorants increased positive emotions, tended to be used across the most occasions, were appropriate for most products, and raised expectations of functional benefits. In contrast, consumers associated the least liked samples with the terms heavy and bold and had negative responses to most items. Similar findings were found when analyses were conducted on consumers classifying based on liking patterns. Each consumer group liked specific odorants; however, the relationship between the most liked samples and the response variables were similar. Analysis results demonstrated that openness to experience was the only personality factor that influenced fragrance acceptance. Consumers from different demographic segments tended to like different fragrances. For example, men tended to like chypré smells, whereas younger consumers tended to like soft floral/powdery scents. One limitation of the study is the number and type of fragrances tested. It is possible that a different set of fragrances could have produced different results. However, the range of fragrances in this study was broad-based and generally covered the types of fragrances typically available in the marketplace.
31
Khalil, Hibah. "The Role of the Quality of a Website in Consumer Perception." UNF Digital Commons, 2017. http://digitalcommons.unf.edu/etd/748.
Full textAbstract:
The wide spread of the Internet has allowed businesses to present information, sell products, and provide relevant services through websites. Many researchers argue that websites are an imperative channel for communication and online shopping. However, businesses struggle to retain customers due to low switching cost and lack of face-to-face communication. Customers who do not appreciate the user interface and information presented in the website may choose a competitor’s site to achieve their goals. Therefore, e-loyalty, which is about attracting and retaining customers in an online environment, is crucial to remaining a successful business.
In the context of e-loyalty, the website serves as a gateway to access loyal customers. Many studies have found that website quality affects customer’s perceived risk. Perceived risk is the extent to which a customer believes there is a potential for an uncertain or negative outcome with an online transaction. Several studies have found an inverse relationship between perceived risk and purchase intention, which is the likelihood that a customer will purchase from the website. Studies have also shown that an increase in purchase intentions positively affects e-loyalty.
In this thesis, the effect of perceived risk on purchase intentions is studied. Purchase intentions can be further categorized as initial or continued purchase intention. Initial purchase intention refers to the likelihood that a customer will purchase from the website for the first time. Continued purchase intention refers to the likelihood that a customer will return to the website to purchase again in the future. Although purchase intentions have been recognized as a major factor affected by website quality and subsequently impacting e-loyalty, few studies have examined how initial purchase intention affects continued purchase intention.
To fill the aforementioned research gaps, the purpose of this study is to examine whether: a) perceived risk moderates the relationships between website quality and initial/continued purchase intention, and b) perception of initial purchase intention influences continued purchase intention in an online context. Survey methodology was used to investigate the relationships between the above factors. The study population was a sample set of University of North Florida students. Multiple regression technique was employed for analyzing data collected from a questionnaire. This research contributes to the understanding of the moderator that could impact website quality in the business environment. Such an understanding would allow researchers to explore a wide range of variables that could affect the relationship between website quality and purchase intention to increase customer retentions.
32
Vangvanitchyakorn, Titima. "A survey on consumer perception Southeast Asian restaurants in Minneapolis, Minnesota /." Online version, 2000. http://www.uwstout.edu/lib/thesis/2000/2000vangvanitchyakornt.pdf.
Full text
33
Podder, Pronab Swarup, and Kaniz Sawda Tanjee. "The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36215.
Full textAbstract:
Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention. Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. The collected primary data were transcribed and thematically analyzed with the reviewed literature. Findings and Conclusion: We conclude that e-WOM through SNS helps consumers to select smartphones and gadgets. Due to paid reviews and negative influencers, trustworthiness is vital on SNS reviews. Also, the recommendation from known sources or personal research increases brand perception. Rather than relying on single reviews on SNS, it is highly recommended to justify the reviews for purchase intention of smartphones or gadgets. Contribution of the Thesis: This study suggests that e-WOM through SNS influences consumers' purchase of smartphones or gadget brands. It is recommended for the managers to determine reviewers on SNS regarding smartphone or gadget brands. Besides, this study exposes the importance of trustworthiness in SNS reviews. Suggestion for the Future Research: We suggest future research on a similar topic using a larger sample size. We also propose a comparative study with two or more countries on similar products to determine differences and results relatively. Besides, this study only focused on smartphones or gadget items; focusing on different products with larger audiences might be done for future research. Furthermore, future research could be done
34
Kelly, Aidan, and Inga Köpsell. "A Discussion of Globalization Theories - Through International Consumer Perceptions." Thesis, Högskolan Dalarna, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-4762.
Full textAbstract:
Globalization has developed more and more within the business world as well as private life during the last decades. Globalization has influenced the way companies are conducting business and their approach towards the consumers which can have an influence on their way of purchasing. Consumers nowadays have more than ever the possibility to get involved and gather experiences from abroad, as well as companies are taking advantage of this globalization. Within this thesis the following question will be discussed: Do consumers see the value companies try to create for them with an identical offer the same way in different markets? This idea is based on Theodore Levitt’s theory of globalization which comprises standardization of an offer since consumer needs are homogenizing globally. Douglas & Wind instead state that segmentation with adaptations is necessary to fulfill all consumer needs. Within this elaboration the question whether standardization is accepted and liked by the consumers is discussed and analyzed by including an empirical research. This research is based on Zeithaml’s model of the Perceived Quality Components, which was the fundamental base behind formulating the survey questions. These were submitted in Germany, the Republic of Ireland and Sweden to be able to discuss and visualize how the consumers of these different markets perceive different aspects of a company’s offer. One particular company, which is seen as doing business globally, was chosen as a test object. Based on the test object Lidl - which consumers were questioned about in the survey - it was possible to conduct a comparison of consumers’ general expectations against components of Lidl’s offer such as price, weekly specials, product range, etc. where differences and similarities between the three countries of Lidl’s fulfillment of these expectations were achieved. They were analyzed to discover to which extent globalization is present. Resulting from the comparison it was concluded that nowadays segmentation is important but developing with time globalization seems to increase in significance. Recommendations for further research about topics which were omitted due to limited resources are presented.
35
Adam, Shaneen. "Youth perception of service quality of large food retailers in the Cape Metropolis." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2654.
Full textAbstract:
Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2017.Retailers (including food retailers) are facing challenging times due to the dynamic business environment. Increasing competition, uncertain economic environment. The sophistication of consumers has prompted retailers to improve not only their product offering but service quality too. Some food retailers, however, have gained a reputation for poor service quality. On the other hand, those food retailers providing high levels of service quality, warrant customer satisfaction and customer loyalty, and minimise customer defection, ultimately affecting positive profitability. The youth is a significant market to target for any retailer. Retailers that can attract and muster support from the youth can build long term relationships that result in strong customer loyalty. For this study, second and third year retail students enrolled at a university of technology were deemed as the target population following the rationale that these students would be familiar with retail concepts and be conscious of service quality issues. The study aimed to measure youth perceptions of service quality of large food retailers in line with the dimensions of the Retail Service Quality Scale (RSQS). An online survey was employed via the university’s intranet to where the youth customers were requested to rate their service quality perceptions of a large food retailer they frequented the most and to highlight areas of service quality that required attention. The results were generally neutral, large food retailers were generally perceived as fairly providing quality service in some areas, though in other areas not so successful. The findings reveal that youth significantly felt personal interaction and physical aspects of the retailer was the most important service quality determinant. In particular, convenient shopping was paramount; and thereafter quality goods and services offered by the retailer. The study further showed that youth favoured service quality offered by retailers over the price of goods and services. Therefore, youth would remain loyal to their food retailers that provide satisfactory levels of service quality even if their prices were higher than their competitors’ prices. Retailers that want to attract youth would need to improve the reliability dimension, which includes stock availability, and the service process relating to paying. The literature and the data collected provided the researcher with the opportunity to explore youth perceptions of service quality of food retailers in the Cape Metropolis.
36
Kim, Hyoje. "Self-regulation and intertemporal consumer impatience." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/192097/1/Hyo-je_Kim_Thesis.pdf.
Full textAbstract:
This thesis finds that self-regulation is a source of impatience in everyday consumer decision-making. Nine studies show that performing self-regulation (e.g., suppressing emotions, dieting) makes people more attentive to time, so that future time intervals are perceived as longer, and impatience is increased. Intertemporal impatience influences the value of products that will be delivered in the future, the willingness to pay for expedited delivery, and the desire for product attributes that save time. Further, the findings provide a theoretical framework for understanding why self-regulation can impact intertemporal judgments in domains other than the domain in which self-regulation initially occurred.
37
Boltman, Tamarah. "Consumers’ perception of generic drugs in South Africa." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/14664.
Full textAbstract:
Medicines play a pivotal role in the process of human development as their rational utilization can decrease morbidity and mortality as well as improve quality of life (Jamshed, Hassali, Ibrahim, Shafie, & Babar, 2010). Access to therapeutic drugs form an integral part of any successful healthcare system. The high cost of medicines, is a barrier to accessibility and improved health to the majority of the South African population (Bangalee, 2015). In developing countries with limited healthcare budgets, such as South Africa, generic drugs (medicines) can be a cost-saving treatment alternative, resulting in medical expenditure being reduced and access to scarce resources increased (Van der Westhuizen, Burger, Lubbe, Serfontein, 2010). There is very little knowledge on perception and attitude of South African citizens with regard to use of generic drugs (Bangalee, 2015). Consumer perception can have a large impact on the choice of medicines or drugs chosen. The study intended to find out what the current consumer beliefs, attitudes, behaviours and knowledge of generic drugs are. There was also intent to establish if lack of awareness or misconception about generic drugs influence consumer choice. The study consists of a literature review of the definition of generic drugs and original or branded drugs, their influence in the public and private health sector, factors that influence consumer behaviour, brand effect, brand trust, brand loyalty, and most importantly the South Africa acceptance of generic drugs. Primary data was collected, reported and analysed through the use of a questionnaire to determine the current consumers’ belief, attitude, behaviour and knowledge of generic drugs. The study results reveal that scepticism does exists, yet there was clear acceptance, but still lack of confidence in generic drugs. Consumer education and information is the key to increased generic drug acceptance.
38
Guimond, Lisa A. "An experimental investigation of the consumer perception of products featured on coupons." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape16/PQDD_0033/MQ40201.pdf.
Full text
39
Magnusson, Maria. "Consumer Perception of Organic and Genetically Modified Foods : Health and Environmental Considerations." Doctoral thesis, Uppsala : Acta Universitatis Upsaliensis :, 2004. http://publications.uu.se/theses/abstract.xsql?dbid=4218.
Full text
40
Chon, Kye-Sung. "Consumer satisfaction and dissatisfaction in tourism as related to destination image perception." Diss., This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-09162005-115041/.
Full text
41
RAJ, ABHISHEK. "CONSUMER PERCEPTION ON UPI." Thesis, 2023. http://dspace.dtu.ac.in:8080/jspui/handle/repository/20208.
Full textAbstract:
In Simple Words, With the Advent of UPI it is vital for us to get an insight about the effectives and its acceptance among the common people. Also it is Important for the UPI system which was initially inaugurated by the PM Modi in 2016 it was created by NPCL with the help of RBI .IT was supposed to give a boost to the online economy which would farther reduce the black economy and make the Indian Government r have a better tax reserves.
In this Study we will get an overview about the use of UPI System and how it is effective in terms of Reliability, Save times, Data Loss, Safety. Also it would entail to explain how this could be helpful in Understanding how and what things are there that effects the UPI system and its acceptance as an online payment system in the general public.
Also, this study has a total of 60 participants which answers several questions to give a clear image about how they perceive the UPI system and how do they use it in their general lives day to day manner. This study uses multiple regression model which helps us to find how the variable are dependent or independent on the effectiveness of the UPI System.
This study uses a simple questionnaire are that have been used to answer different factors which the respondents rate on the linear scale of 1 to 5 which starts from Strongly Disagree to Strongly agree.
42
DABHADE, ANIL KUMAR. "CONSUMER PERCEPTION OF EV IN INDIA." Thesis, 2022. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19582.
Full textAbstract:
With current research, dwindling fossil fuels
supplies and rising prices, an alternative source of
energy to power motor vehicle is urgently required.
Auto industry sectors are leading the charge in the
field of electrical vehicles, which they see as a
long-term answer for both the auto industry & the
environment in India.
EV presence in on Indian roadways is quite
minimal in the current market context, despite the
fact that the Indian government is enacting EV
laws. The main rationale for the Indian
government’s support for the EV policy is that
electrical vehicles reduce reliance on oil, reduce
greenhouse gas emission, and improve air quality.
The biggest contaminant has been identified as
coming from metropolitan areas. As a result, it is
critical that residents of these cities recognise the
importance of doing their part to minimise the
consumption of life-threatening gases and
pollutants.
The goal of this study was to look at “Consumer
perception of Electrical Vehicles in India.” Despite
the fact that research in this subject is progressively
gathering up steam, it remains one of India’s most
overlooked segments.
43
BREMS, DOUGLAS JOSEPH. "RISK PERCEPTION FOR COMMON CONSUMER PRODUCTS (SAFETY)." Thesis, 1987. http://hdl.handle.net/1911/16037.
Full textAbstract:
A review of recent research on risk perception shows that little attention has been given to risk perception for common accidents and injuries such as those that occur in and around the home. The study of common risk perception, however, could be useful in the development of psychological theories of memory and judgment, as well as in the design of better product warnings. In this study, two types of knowledge among "non-expert" individuals was tested, including knowledge about relative levels of risk and knowledge about the ways that injuries occur. Information was gathered about these two types of knowledge using (1) frequency estimation tasks in which subjects estimated annual emergency room injury frequencies for each of ten common consumer products, and (2) scenario recall tasks in which subjects recalled, generated, and organized accident scenarios for the same ten products.
While performance on the frequency estimation tasks highlighted a surprising ability to assess accurately and quickly relative levels of risk, the scenario recall and rating tasks showed severe errors in judgment. In the frequency estimation task, estimates that were made within 2 seconds of category presentation were just as accurate as those made after lengthy analysis and review of scenarios. In the scenario recall task, subjects recalled or generated only about 40 percent of the common accident scenarios, and overestimated their own ability to recall scenarios. In short, information about relative levels of risk was readily accessible to individuals, while information about the ways that injuries occur often was not.
A second finding concerned individuals' confidence in the relationship between estimated and actual frequencies in conditions where estimates were based on intuition (very fast estimates) or analysis (more deliberate estimates). Though frequency estimation performance did not improve after performing evaluations such as "fault tree analysis", confidence ratings nonetheless increased. This suggests that intuitive judgments can be as accurate as more thoughtful, analytical judgments and that the act of performing an analysis may sometimes lead to overconfidence in judgment. The issue of when analysis improves judgment and when it does not is worthy of further study as a general, theoretical concept.
44
KHARBANDA, OSHO. "CONSUMER PERCEPTION TOWARDS CADBURY DAIRY MILK ADVERTISEMENTS." Thesis, 2017. http://dspace.dtu.ac.in:8080/jspui/handle/repository/16982.
Full textAbstract:
The present study is based on the perception towards the advertisement of Cadbury Dairy
Milk among the customers. A sample survey of 103 respondents was undertaken to find out
the Outlook towards advertisement and brand of Cadbury Dairy Milk in Delhi/NCR city.
The study mainly concentrated on Viewing Time, content of advertisements like jingles,
Story, Emotional, Celebrity Endorsement, Graphics, Animation, Product Information, Sex
appeal about Cadbury Dairy Milk AdvertisementsBrand Outlook, Usefulness, Uniqueness
and Purchase intention towards Cadbury Dairy Milk.
It was found out that More Jingles, Product Information and Sex appeal need to be used in
advertisement to avoid people from skipping the advertisements. To avoid people from
zapping, i.e changing channels while advertisement is running Jingles, Emotional content
need to be used with advertisements.Celebrity endorsements, Animation, Sex appeal are also
useful to avoid zapping. To build positive brand image story telling, emotional content,
celebrity endorsements, animated content need to be used. To put a image of usefulness in
consumer mind for Dairy Milk, Emotional content, Good graphics, Product information and
animation can be put into advertisements. To build purchase intuition only Product
Information need to be conveyed to consumers.
45
Mostert, P. G. (Pierre). "Consumer perceptions of displayed product attributes in advertising." Diss., 1996. http://hdl.handle.net/2263/27411.
Full text
46
LU, YUNG-SHUN, and 呂永順. "A STUDY OF CONSUMER PERCEPTION TOWARD STORE IMAGE." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/41293495620527380588.
Full textAbstract:
碩士國立臺北大學
合作經濟學系
92
This study investigates the consumer perception toward hypermarket store image and private brand proneness. Private brand is a product manufactured for a channel store and branded with the store’s name, logo or brand name, and sold through these retailers’ own marketing channels. Private brand can be found in those hypermarket stores such as Carrefour, RT-Mart, and Geant. Therefore, private brand is also known as channel brand. A survey was conducted in Taipei City area to interview consumers who buy daily commodities in three hypermarket stores such as Carrefour, RT-Mart, and Geant. By employing Factor Analysis and Cluster Analysis, it was found that the private brand market could be segmented into three groups, Constant-buying group, Value-oriented group, and Callous group, respectively. As regarding the consumer perception evaluation using the Multidimensional Scaling Analysis (MDS), these three hypermarket stores were not achieving consumers’ ideal store level. However, the performances of both RT-Mart and Carrefour in eight store image attributes were achieving in benchmark level. The two stores were formed a leading group whereas Geant was formed a potential group itself. In the Competitive Situation Analysis, these three hypermarket stores were all leveled with weakness in five store image attributes. Carrefour has strength in merchandising and reputation attributes. RT-Mart has strength in low-price attribute only. The four key factor images of hypermarket stores that consumers concerned were merchandising, transportation, quality and low-price. For the program of developing private brand, it was found that five merchandise attributes such as variety, quality, low-price, monetary value and package were all affecting consumer’s buying proneness significantly. In order to increase market shares and to expand future market value, the hypermarket stores should identify their store image position. In addition, they have to control the merchandise quality so as to improve the consumer private brand proneness.
47
Yu, Fu-Kai, and 游富凱. "Measuring consumer perception of E-sevice quality variability." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/96349221091380245278.
Full textAbstract:
碩士元智大學
企業管理學系
97
There are four characteristics of service: intangibility, inseparability, perishability and variability. One of the Service characteristics is “variability” that talks about because traditional service provided by people so that service quality can’t have a consistent performance. On the other hand, E-service has the standard process and rule to provide service to customer. So whether the service variability still exit in E-service and how to measure it that is our motivation in this research. According to the literature review, expert’s suggestion and interviews，we set out the dimensions and initially questionnaire. After Exploratory factor analysis and Confirmatory factory analysis, the scale of E-service quality variability is composed of 7 dimensions and 20 questions. The seven dimensions are “Information Accuracy”, “Information Completeness”, “Website System Stability”, “Data Transfer”, “Product Quality”,“ Speed of Product Delivery ”and“ Damage in Transit”. The scale also has good reliability and validity.
48
Ching, I.-Ling, and 景怡齡. "Exterior Design of the Automobile and Consumer Perception." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/86258448236686787162.
Full textAbstract:
碩士國立交通大學
管理學院碩士在職專班國際經貿組
93
This is a consumer-oriented market. Understanding consumers, exploring needs and thus meeting their diversified needs are all corporations trying to do. With advanced manufacturing techniques, consumers do not need to particularly worry product quality. When products are all made of fair quality, how do corporations differentiate their products and to attract consumers? In addition, internet usage is widespread so information is flooding. Consumers do not need to know a specific product via traditional media such as commercials so traditional media is not as beneficial as before. Some scholars point out that product design has been recognized as a new marketing tool to differentiate products and to enhance the added value. Automobile history has been more than hundred years. From the first car to more than hundreds of them offered on the market, car has faced with the same situation as mentioned above products. Now it is easier for consumers to purchase a car which was a luxury product. Moreover, female drivers increase and due to their buying potential, car manufacturers are endeavoring to offer cars that attract females. This research is to understand the relation between exterior design of the automobile and consumer perception. Through a questionnaire and statistical analyses, the research shows that consumers regard automobile design very important. The research also finds out that consumers with different demographic segmentations such as age, income, education and car-buying experience, do not perceive automobile design differently. However, there are differences between male and female consumers in perceiving automobile design, and the findings can be applied to future exterior design of the automobile.
49
Elin, Norell, and Larsson Emma. "Consumer Perception of the Value of Brand Heritage." Thesis, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35652.
Full textAbstract:
Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both of them combined, hence consumers’ perception of the value of brand heritage is a relatively unexplored field of research. This study therefore intends to explore how consumers perceive the value of brand heritage of luxury fashion brands. To achieve this purpose, the study will investigate consumers’ perception of the value of brand heritage of four European luxury fashion brands – Burberry, Chanel, Gucci, and Louis Vuitton – which serve as illustrative/reference brands in this study. These four European luxury fashion brands are chosen as illustrative brands in this study based on the determination that heritage is a central part of their brands. Secondary data was collected through Internet based document analysis of the illustrative brands to determine whether these qualify as heritage brands. Furthermore, semi-structured interviews were conducted to collect primary data for the purpose to explore how consumers perceive the value of brand heritage of the illustrative brands. The findings of the study reveal that consumers perceive the value of the brand heritage of the illustrative brands because it serves as a source of credibility and trust between the consumers and the brands. There is a perception that the brands have managed to maintain a certain standard regarding quality and craftsmanship, and likewise delivered according to consumers’ expectations over time. Furthermore consumers perceive the value of the brand heritage of the illustrative brands since it contributes to a sense of belongingness and social acceptance. They value the identity and meaning of the illustrative brand, hence the perception that the brands have managed to persistently deliver according to their core values and promises over time. It provides the consumers with the opportunity to connect with the brands on a personal level and to create their own individual identities and lifestyles through the brands. All this, in combination with the perception of the brands as timeless and durable, that they inhabit a sense of credibility and trust, which in the long run may generate loyalty - they value that the brands are loyal to them - conclude how consumers perceive the value of the brand heritage of the illustrative brands.
50
Yang, Wen-Tsune, and 楊文村. "Consumer''s Perception and Perference of Retailing Types." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/16281549368710094165.
Full text