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Journal articles on the topic 'Consumer perception'
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Ko, Sung-Hoon, Ji-Young Kim, and Yongjun Choi. "Consumers’ Corporate Social Responsibility Perception and Anti-Consumer Awareness: Roles of Compassion and Corporate Social Responsibility Authenticity in South Korea." Behavioral Sciences 13, no. 8 (July 26, 2023): 622. http://dx.doi.org/10.3390/bs13080622.
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This study examines the effect of consumers’ perceptions of corporate social responsibility (CSR) on their anti-consumer awareness. Specifically, this study aims to uncover the mechanisms through which the consumer’s CSR perception relates to their formation of anti-consumer awareness. A survey design was adopted to test this study’s hypotheses. We collected data from 310 consumers in South Korea and used path analysis and bootstrapping to test the hypotheses. Our results showed that consumers’ CSR perception is negatively related to their anti-consumer awareness. Notably, consumers’ perception of CSR activities is positively related to their perceptions of compassion toward organizations, which, in turn, is also positively associated with their perception of CSR authenticity. Furthermore, compassion and CSR authenticity serially mediate the negative relationship between CSR perception and anti-consumer awareness. Our findings shed light on the importance of engaging in CSR activities from consumers’ perspectives. Specifically, our findings suggest that organizations need to proactively engage in CSR activities with authenticity to maintain and even further their reputation among consumers. Furthermore, by demonstrating the psychological processes of how CSR activities translate into consumers’ attitudes toward the organizations, our study provides fruitful avenues for future research.
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Susanti, Tripena, and Angelina Fitria Rina Sari. "PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SABUN LIFEBUOY DI KOTA PONTIANAK." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (June 30, 2021): 123–37. http://dx.doi.org/10.52300/jemba.v1i2.2991.
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The purpose of this study was to determine how the perception and level of consumer buying interest on the quality of Lifebuoy soap products. The variables used are perceptions and consumer buying interest. The number of samples to be used is 100 respondents who are still loyal to using Lifebuoy soap. This research uses qualitative analysis. The result is that consumers' perceptions of the quality of Lifebuoy soap products are good, especially in the variables of performance, features, conformance to specifications, durability, reliability, serviceability, aesthetics and perceived quality. The level of consumer interest in Lifebuoy soap products is also quite large because Lifebuoy soap products can provide the best for consumers who consume them
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Dixit, Jasmine S., Shirin Alavi, and Vandana Ahuja. "Measuring Consumer Brand Perception for Green Apparel Brands." International Journal of E-Business Research 16, no. 1 (January 2020): 28–46. http://dx.doi.org/10.4018/ijebr.2020010102.
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This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate levels. These students were consumers of green apparels. Factor analysis was used to identify factors that contribute towards green consumer perception and these factors were further grouped into cognitive, affective and behavioral components. This study will enable managers to make a more informed decision in policy formulation in order to improve consumer brand perception towards green apparel brands.
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Dang, Van Thac, and Thuy Linh Pham. "An empirical investigation of consumer perceptions of online shopping in an emerging economy." Asia Pacific Journal of Marketing and Logistics 30, no. 4 (September 10, 2018): 952–71. http://dx.doi.org/10.1108/apjml-01-2018-0038.
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PurposeEmerging markets are showing rapid growth and retaining high potential for the adoption of e-commerce and online shopping. Among the many high potential markets in Asia–Pacific, Vietnam has had a rapid economic development with an average GDP growth rate of 6.19 percent for the last two decades. To tap the growing online market of Vietnam, the purpose of this paper is to draw on adoption theory and the technology acceptance model to investigate the interrelationships among consumer perceptions of web design, reliability, privacy and customer service and their effects on purchase intention.Design/methodology/approachSurvey data were collected from 221 consumers in Vietnam. Structural equation modeling was used to analyze the data.FindingsEmpirical findings show that consumer perception of web design is positively related to perceptions of reliability, privacy, customer service and purchase intention. Consumer perception of reliability is positively related to perception of customer service but not to purchase intention. Consumer perception of privacy is also positively related to perception of customer service but not to purchase intention. Finally, consumer perception of customer service is positively related to purchase intention.Originality/valueThis study provides empirical evidence to understand the consumer perceptions of online shopping in the specific context of Vietnam. Findings of this study will benefit future researchers who will study consumer behavior in the e-commerce B2C industry, particularly those who are interested in the expanding e-commerce market in Vietnam. Furthermore, this study provides empirical evidence to assist business managers of domestic and foreign firms to further understand Vietnamese consumers. Knowledge of consumer behavior from the specific culture of a developing country may assist business managers advance their decision-making quality in developing markets.
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Chang, Hsin Hsin, Po Wen Fang, and Chien Hao Huang. "The Impact of On-Line Consumer Reviews on Value Perception." Journal of Organizational and End User Computing 27, no. 2 (April 2015): 32–57. http://dx.doi.org/10.4018/joeuc.2015040102.
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This study combines the dual-process theory (DPT) and the uncertainty reduction theory (URT) to examine how on-line consumer reviews affect consumer uncertainty reduction and value perceptions in order to understand whether consumer attitudes will be influenced by on-line consumer reviews and if relationships are built between consumers and companies as a result. The results indicated that argument quality, recommendation sidedness, source credibility, confirmation of prior beliefs, and recommendation ratings have a positive effect on the uncertainty reduction of consumers towards the businesses under consideration. Since uncertainty reduction has an effect on value perception, this study suggests that companies provide on-line consumer reviews on their websites to increase consumer uncertainty reduction and to improve consumer value perception of their companies.
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Joseph Xavier, A., and G. Kamalam. "A Study on Perception of Consumers towards Gold Jewellery in Sivakasi, Tamil Nadu." Asian Journal of Managerial Science 5, no. 2 (November 5, 2016): 15–22. http://dx.doi.org/10.51983/ajms-2016.5.2.1207.
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Consumer perception refers to how consumers view a certain product based on their own conclusions. The success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and services at prices that are profitable to the company. Consumer perception describes how customers and potential customers view a company and its products and services. Consumer perception is important to businesses since it can influence consumer behavior, which ultimately affects the profitability of a business. Many businesses spend large amounts of resources to influence consumer perceptions. In the present study the researchers analysed the consumer perception towards Branded and Non-branded jewellery in the study area. For that analysis, they used the tools like Chi square test, Garrett Ranking, Percentage Analysis etc. and make out the valid suggestions based on the findings of the study.
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Lia, Ade, Ibdalsyah Ibdalsyah, and Hilman Hakiem. "Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 3, no. 2 (December 20, 2021): 263–73. http://dx.doi.org/10.47467/elmal.v3i2.788.
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This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products.
Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision
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Lia, Ade, Ibdalsyah Ibdalsyah, and Hilman Hakiem. "Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, no. 2 (December 20, 2021): 263–73. http://dx.doi.org/10.47467/elmal.v5i2.788.
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This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products.
Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision
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Nurcholidah, Lilik, and Moh Muklis Sulaeman. "COMPARATIVE CONSUMER PERCEPTIONS TO PURCHASE DECISIONS OF DRINKING WATER IN PACKED BRAND LE MINERAL AND AQUA IN TIKUNG, LAMONGAN REGENCY." JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) 5, no. 3 (October 29, 2021): 268–71. http://dx.doi.org/10.33751/jhss.v5i3.4017.
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By knowing consumer perceptions, companies can prepare new strategies and make comparisons by obtaining a lot of information from consumers. Companies can find out many things from consumer perceptions, one of which is knowing the advantages of competing products, the shortcomings of their own products. So that the company more quickly anticipates its shortcomings and makes improvements. The purposes of this study are (1) to determine the comparison of consumer perceptions of the decision to purchase bottled drinking water with the brand Le mineral and Aqua in the Tikung sub-district, Lamongan Regency (2) To determine the most dominant consumer purchased between drinking water in the brand Le mineral and Aqua. on purchasing decisions in the Tikung sub-district, Lamongan Regency. In this study, there were 1,105 consumers who consumed bottled drinking water with the brand Le mineral and Aqua at the UD Barokah store, Tikung sub-district, Lamongan Regency. The sample in this study were 100 respondents. Sampling in this study were people or consumers who had bought bottled drinking water with the brand Le mineral and Aqua at the UD Barokah Store. Based on a comparative descriptive analysis of consumer perception variables which include price and product quality indicators, there are significant differences in consumer perceptions between Le Minerl Le and Aqua on purchasing decisions in Tikung Lamongan District.
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Rahmawati, Christina Heti Tri, Henita Susanti Kunda, and Kristia Kristia. "PRICE PERCEPTION, PRODUCT QUALITY, BRAND AMBASSADORS, AND CONSUMER LOYALTY: THE MEDIATION OF CONSUMER SATISFACTION IN SCARLETT COSMETICS." Jurnal Manajemen 12, no. 2 (December 25, 2022): 242. http://dx.doi.org/10.26460/jm.v13i2.3465.
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Fulfillment of consumer desires and expectations will create satisfaction in consumers so that consumers become loyal. The purpose of this study was to determine 1) the effect of price perceptions on consumer loyalty, 2) the effect of product quality on consumer loyalty, 3) the effect of brand ambassadors on consumer loyalty, 4) the effect of price perceptions on consumer loyalty mediated by consumer satisfaction, 5) the effect of product quality on consumer loyalty by mediating consumer satisfaction, 6) the influence of brand ambassadors on consumer loyalty by mediating consumer satisfaction. The population of this study were all female consumers of Scarlett cosmetics in the Special Region of Yogyakarta. The sample of this research is a portion of Scarlett female consumers in the Special Region of Yogyakarta with criteria aged 16-31 years who have purchased and used Scarlett products at least 2 times for as many as 100 respondents. This study used a sampling technique, namely purposive sampling. Data collection techniques using online questionnaires. This study uses data analysis techniques, namely partial least squares. This study shows the results 1) price perceptions have a significant effect on consumer loyalty 2) product quality has a significant effect on consumer loyalty, 3) brand ambassadors have a significant effect on consumer loyalty, 4) price perceptions have an effect on consumer loyalty partially mediated by customer satisfaction, 5) quality product has no effect on consumer loyalty mediated by consumer satisfaction, and 6) brand ambassadors have an effect on consumer loyalty partially mediated by consumer satisfaction.
Keywords: Price Perception; Product Quality; Brand Ambassador; Consumer Loyalty; Consumer Satisfaction
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Safitri, Laras Sirly. "Ultra High Temperature (UHT) Milk Purchase Decision Based on Marketing Mix Perceptions." Buletin Peternakan Tropis 3, no. 1 (May 31, 2022): 81–88. http://dx.doi.org/10.31186/bpt.3.1.81-88.
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ABSTRACTUHT milk is widely consumed by collegers as a practical breakfast menu. The existence of UHT milk with various brands on the market has led to quite a variety of colleger behavior in consumes it. The aim of this study was to analyze the effect of perceptions of the marketing mix on purchasing decisions for UHT milk. The research was conducted from July to August 2020 through an online survey of 110 collegers of the Agroindustry Department, Subang State Polytechnic who were selected purposively. The independent variables in this study consist of Consumer Perceptions of Product (X1), Consumer Perceptions of Price (X2), Consumer Perceptions of Place (X3), and Consumer Perceptions of Promotion (X4). While the dependent variable is the Consumer Purchase Decision (Y). The data obtained were analyzed using multiple linear regression. The results showed that partially, only the variable consumer perception of the product had a significant effect on purchasing decisions for UHT milk. However, simultaneously consumers' perceptions of the marketing mix affect the purchasing decisions of UHT milk. It can be concluded that the marketing mix influences purchasing decisions for UHT milk products. Key words: college, consumer perception, dairy product, marketing strategy ABSTRAKSusu UHT banyak dikonsumsi oleh mahasiswa sebagai menu sarapan pagi yang praktis. Keberadaan susu UHT dengan berbagai merek di pasaran menimbulkan perilaku mahasiswa dalam mengonsumsinya cukup beragam. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh persepsi bauran pemasaran terhadap keputusan pembelian susu UHT. Penelitian dilaksanakan pada bulan Juli sampai dengan Agustus 2020 melalui survey daring terhadap 110 orang mahasiswa Jurusan Agroindustri, Politeknik Negeri Subang yang dipilih secara purposive. Variabel independen dalam penelitian ini terdiri atas Persepsi Konsumen terhadap Produk (X1), Persepsi Konsumen terhadap Harga (X2), Persepsi Konsumen terhadap Tempat (X3), dan Persepsi Konsumen terhadap Promosi (X4). Sementara variabel dependennya adalah Keputusan Pembelian Konsumen (Y). Data yang diperoleh dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial, hanya variabel persepsi konsumen terhadap produk yang berpengaruh signifikan terhadap keputusan pembelian susu UHT. Namun demikian, secara simultan persepsi konsumen terhadap bauran pemasaran berpengaruh terhadap keputusan pembelian susu UHT. Dapat disimpulkan bahwa bauran pemasaran mempengaruhi keputusan pembelian produk susu UHT. Kata kunci: mahasiswa, olahan susu, persepsi konsumen, strategi pemasaran
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Li, Han, Fen Liao, and Ping Qing. "How Consumer Expertise Influences Preference for Customized Food." Foods 11, no. 16 (August 15, 2022): 2459. http://dx.doi.org/10.3390/foods11162459.
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The strategy of food customization has increasingly aroused widespread interest among marketing managers and scholars, but most of them focus on the direct effect of customization on purchase intention. According to the research on self-image-consistent product perceptions, customization may also have an indirect amplification effect. Current research finds food customization will prompt individuals to incorporate their expertise in their perceptions of focal product attributes (taste perception). The findings of two studies demonstrate that food customization and consumer expertise have an interaction effect on consumers’ purchase intention. Specifically, consumers with higher (lower) expertise prefer customized food (standard food). Consumers’ taste perception mediates the interaction effect between food customization and consumer expertise on purchase intention. Finally, these findings provide guidance for marketing managers to adopt customized strategies.
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Paluri, Ratna Achuta, and Saloni Mehra. "Influence of bank’s corporate social responsibility (CSR) initiatives on consumer attitude and satisfaction in India." Benchmarking: An International Journal 25, no. 5 (July 2, 2018): 1429–46. http://dx.doi.org/10.1108/bij-01-2017-0010.
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Purpose Research on corporate social responsibility (CSR) activities and consumer perception of CSR activities is increasing over the recent past. The purpose of this paper is to gain an understanding of the consumer perceptions of CSR activities of banks in India. It provides insights on whether consumers want their banks to take up CSR initiatives and would these perceptions influence their attitude towards the bank. Design/methodology/approach Self-report questionnaires were personally administered by the researchers and their team. Respondents’ responses were based on their awareness of their bank’s involvement in CSR initiatives. The study uses convenience sampling, given the resource limitations. The research was conducted in the city of Nashik, India during June–October 2015. Findings The results of the study show that consumer perception towards the CSR activities of the bank influenced their attitude and satisfaction. Though consumers expressed a need for their bank’s taking up CSR initiatives, this need did not influence their attitude towards the bank, contradicting studies in the past. Consumer perception of the bank’s involvement in the CSR activities was moderate, indicating that banks need to increase their communication about the CSR initiatives undertaken by them. Practical implications Unique contribution of current research is that the CSR reputation and CSR concern of consumers in the Indian context have been investigated for their influence on consumer attitude. Unlike previous studies, CSR concern does not influence consumer attitude or satisfaction. Findings provide important insights for practitioners and academicians focussing on the banking sector in India. Originality/value Little research is reported on consumer perception of CSR in banking sector. Current research tries to fill this gap.
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Meyzella, Yety, Basuki Sigit Priyono, and Ketut Sukiyono. "Consumer Perception of Salted Fish Product in Bengkulu City." AGRITROPICA : Journal of Agricultural Sciences 4, no. 2 (December 28, 2021): 92–101. http://dx.doi.org/10.31186/j.agritropica.4.2.92-101.
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The fulfillment of carbohydrate needs encourages people to gravitate toward higher-value menu items, such as animal protein. The ever-increasing human demand for animal protein is related to the human need for nutrition. To know and understand what consumers need and want, business actors must keep an eye on market developments, which can change at any time in response to shifting consumer needs. Therefore, business actors need to study carefully about consumers. This research aims to examine consumer perceptions of salted fish products in Bengkulu City. The research location was determined purposively, and 30 consumers were selected using accidental sampling. Consumer perception of salted fish is analyzed based on product attributes, namely taste, price, aroma, packaging, and services, measured using a Likert Scale. The results showed that salted fish products consumers in Bengkulu City have a good perception of overall product attributes.
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Rojas-Rivas, Edgar, Angélica Espinoza-Ortega, Humberto Thomé-Ortiz, and Sergio Moctezuma-Pérez. "Consumers’ perception of amaranth in Mexico." British Food Journal 121, no. 6 (June 20, 2019): 1190–202. http://dx.doi.org/10.1108/bfj-05-2018-0334.
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Purpose Demographic and socioeconomic changes, and health issues, promote interest in emerging countries for healthy foods, taking traditional foods under the perspective of functional foods. Amaranth has moved from local to a wider consumption as a functional food. The purpose of this paper is to identify consumers’ perception about amaranth and its relation to consumption motives. Design/methodology/approach A questionnaire was applied to 610 respondents, and free word association determined their perception about amaranth through categories. Cluster analysis identified groups of consumers according to their motives for consumption. Global χ2 and correspondence analysis related consumers’ perceptions in the groups were identified. Findings A total of 16 word categories reflected consumers’ perception about amaranth. Most mentioned were: Traditional product, Hedonism and Health and well-being. Three groups showed significant differences regarding motives of consumption. It is concluded that perceptions about amaranth are closely linked to the motives of consumption. Perceptions of health benefits are related to motives for health issues and taste. There is a group that still consumes amaranth perceived as a traditional food. Practical implications As a functional food, these results could be useful to promote amaranth from its perception as healthy. Producers might develop products based on amaranth that meet perceptions considering gender and age in Mexico and other emergent countries. Originality/value This work contributes knowledge to international research that analyses traditional foods as functional foods and consumer perceptions on these. It is a first approach to identify perceptions of Mexican consumers towards amaranth as a traditional and a functional food.
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Lukina, A. V., G. S. Timokhina, T. V. Murtuzalieva, S. V. Mkhitaryan, and R. R. Sidorchuk. "The influence of consumer experience on the assessment of perceived transport accessibility in the metropolis." MIR (Modernization. Innovation. Research) 14, no. 3 (October 12, 2023): 484–99. http://dx.doi.org/10.18184/2079-4665.2023.14.3.484-499.
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Purpose: is to assess of the degree of influence of consumer experience, expressed in terms of the frequency of use of ground public transport services, on the perception of transport accessibility in Moscow by consumers of such services.Methods: the research hypotheses were tested on the basis of the dimensions of the perception of transport accessibility for 17 attributes. An online survey of the perception of transport accessibility in terms of these attributes was conducted on a representative sample of 1,500 observations in Moscow. The significance of the results was tested using the chi-square test at a significance level of 5%.Results: the first hypothesis was confirmed about the presence of a positive relationship between the variables "frequency of use" and "perception of the availability of ground urban public transport" for seventeen attributes. As part of testing the second hypothesis for 7 out of 17 attributes, differences in the assessments of the perception of transport accessibility of different categories of passengers depending on the frequency of transport use were revealed. The focus of researchers on the negative experience of consumers with different frequency of use of transport made it possible to identify two consumer segments with a higher proportion of dissatisfied consumers relative. Due to different consumer experience and the nature of consumer dissatisfaction the authors propose differentiated management and marketing solutions to improve the experience of these consumers and change their perception of transport accessibility in Moscow.Conclusions and Relevance: it has been proven that the perception of transport accessibility depends on consumer experience and frequency of use of Ground Urban Passenger Transport (GUPT) services. The optimal level of use of public transport services at which positive consumer experience is formed has been determined. The authors believe that digitization of the economy, remote work tendencies, and urban infrastructure planning will change the transport behavior of consumers, enabling passengers to reduce the number of trips, bringing them closer to the optimal level. Understanding the interrelation between the frequency of use of GUPT services and differences in consumer perceptions of individual attributes of transport accessibility allows us to make decisions on managing the transport behavior of different consumer segments.
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Jin and You. "Do Discounts in Ticket Prices Induce Sustainable Profit to Performing Arts Suppliers?" Sustainability 11, no. 14 (July 12, 2019): 3829. http://dx.doi.org/10.3390/su11143829.
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： This study investigates the effect of price promotions for musicals on consumer perception of fairness toward other similar musicals and the role of consumer involvement in performing arts as a moderating variable. A threshold regression estimation which was performed using data from a survey on South Korean consumers showed a decrease in consumers’ fairness perception once they became aware of discounts on similar performing arts and, consequently, a decrease in their intent to purchase tickets at regular prices. The results also showed that the samples can be split into low- and high-involvement groups, with the effect of fairness perception on purchase intention statistically significant for both groups, however, larger for the high-involvement group; the high-involvement group is expected to consume more performing arts products than the low-involvement group. These results imply that consumer perception of unfairness regarding ticket price discounts may negatively affect the long-term profits of performing arts suppliers.
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Laryea, Damian, Esther Yeboah Akoto, Ibok Oduro, and William Ofori Appaw. "Consumer perception of traditional foods in Ghana." Nutrition & Food Science 46, no. 1 (February 8, 2016): 96–107. http://dx.doi.org/10.1108/nfs-05-2015-0051.
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Purpose – The purpose of this study is to identify the various traditional foods available in two towns in Ghana and to assess consumer perception about these traditional foods. Traditional foods provide nutritional and health benefits, but their consumption keeps declining, such that some are becoming extinct. Design/methodology/approach – The level of knowledge of consumers and their attitude toward the consumption of traditional foods were determined. A cross-sectional survey was conducted in Sekondi and four areas in Kumasi, with a sample size of 200 in each of the two towns. The data obtained were analyzed using Pearson correlation and Chi-square test for independence. Findings – While consumers had very good general knowledge of the traditional foods, most of them had little knowledge on nutrient compositions of the foods. About 95.5 per cent of respondents in Sekondi consumed traditional foods relative to those in Kumasi (62.5 per cent). There was no linear relationship existing between respondents’ knowledge, attitude and consumption of traditional foods (r < 0.50). More so, respondents’ attitude, knowledge and consumption of traditional foods, mostly, did not depend on the demographic factors (age and education). Other factors such as convenience, economic status of respondents and safety of traditional foods may be contributory factors to the low patronage and consumption of traditional foods. Originality/value – Most researches on traditional foods in Ghana have mostly focused on food ingredients; therefore, there is little or no available information on consumer perception of prepared traditional foods. Because consumer opinions change over time, there is a need to consistently gather data to help food industries and food service operators meet consumer needs and expectations.
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Ghodoosi, Farshad, and Monica M. Sharif. "Justice in arbitration: the consumer perspective." International Journal of Conflict Management 32, no. 4 (May 17, 2021): 626–47. http://dx.doi.org/10.1108/ijcma-10-2019-0203.
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Purpose Arbitration – a binding private third-party adjudication – has been the primary legal way for resolution of consumer disputes. Consumers, however, rarely use arbitration to resolve their disputes while evidence suggests that their disputes remain unresolved. Contrary to the current prevailing emphasis on who is winning in arbitration, this study aims to establish that consumers believe that the court is more just than arbitration, regardless of the outcome. This study further establishes that consumers’ perceived poor legitimacy and lack of familiarity, not cost calculation, are what drive their justice perception. Design/methodology/approach In three experimental studies, participants were presented with scenarios in which they were to envision themselves amid a consumer dispute. The scenarios were followed by survey questions that examined individuals’ perceptions of justice. Three mediating variables of legitimacy, cost and familiarity were also examined. Findings The results suggest that consumers hold a high perception of justice for court as opposed to arbitration. Even though a favorable outcome increases consumers’ perception of justice, the results suggest that consumers find courts to be fairer regardless of the outcome. Familiarity and legitimacy mediate this relationship, not cost. Originality/value Current research does not provide an adequate explanation for consumers’ underutilization of arbitration nor does it focus on correct factors. Studies in psychology and law primarily focus on ex post feelings of individuals after dispute resolution, ex post favorable outcomes and ex ante cost–benefit analysis. To the best of the authors’ knowledge, the present study for the first time analyzes ex ante consumer perception of justice.
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Puel, A. C., S. R. S. T. Carvalho, M. C. Pereira, L. Pickler, A. R. Sperandio, and A. L. F. Lima. "Sensory perception and consumer profile in relation to bovine meat packed in modified atmosphere packaging." Boletim de Indústria Animal 77 (August 19, 2020): 1–10. http://dx.doi.org/10.17523/bia.2020.v77.e1480.
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The objective of the present study was to evaluate the influence of the socioeconomic profile of 338 people who answered questions about knowledge, consumption, determining factors in the acquisition, frequency of consumption, place of purchase, evaluation of general aspects by the consumer and repetition of the purchase of beef packed with modified atmosphere packaging (MAP). The generalized linear model methodology, GENMOD, was used with a probit link function to test the interaction of the questions with the socioeconomic profile and for all significant variables. The risk was calculated using the odd ratios (OR) with a confidence interval of 95%. Only age and education influenced consumers' disposition regarding the questions raised in the questionnaire. Most of the people who answered the questionnaire had never consumed any product packaged with MAP, but they are very interested in trying it out. Among consumers who had already consumed some product packaged with MAP, the vast majority consumed beef. Consumers over the age of 50 showed a greater tendency to consume beef with MAP more than once a week. Appearance was the main factor for decision making during the purchase and the supermarket is the main place of purchase of the product. The vast majority of consumers liked and would buy beef packed with MAP again.
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Yu, Qiyu. "Research on Factors Affecting Consumers' Purchase Intention." Advances in Economics, Management and Political Sciences 37, no. 1 (November 10, 2023): 61–66. http://dx.doi.org/10.54254/2754-1169/37/20231835.
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Many factors affect consumers' purchase intentions, such as the price of products, consumers' trust in brands, the quality of branded products, and consumer perception. However, there is no unified theoretical framework to define a specific method to guide consumers to generate purchase intentions for specific brand products. In order to explore this still ambiguous field, this study uses the literature research method and collects and analyzes data on consumers willingness to pay for premiums, data on the influence of trust on consumers purchase intentions, and brand product quality by looking at four important factors that affect consumers purchase intentions. The multiple regression results of several relevant parameters, and the data analysis of multiple factors within the range of consumer perception. The results show that: most consumers can accept a certain degree of a price premium; consumer trust has a great influence on consumer purchase intention and brand product quality is the most influential factor affecting consumers' purchase intention. Finally, multiple subdivided factors in consumer perception showed a high degree of consistency, indicating that consumer perception is not a vague and broad concept.
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Akinmoladun, OF, HP Adonis, A. Tyutwana, Z. Mpetile, OO Ikusika, OF Akinmoladun, and CT Mpendulo. "Perceptions and attitudes towards goat meat and milk consumption in the Eastern Cape, South Africa." African Journal of Food, Agriculture, Nutrition and Development 23, no. 122 (July 26, 2023): 23938–55. http://dx.doi.org/10.18697/ajfand.122.23765.
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The increasing demand by the teeming human population on animal agriculture for their daily animal protein intake requires every livestock, including goat products, to be on the menu list. Dismally, consumer acceptance and consumption of any product hugely rest on their behavioural attitudes. This study aimed to assess consumer perception of goat milk and meat in some areas of Eastern Cape Province, South Africa. Structured questionnaires were used to gather information on socio-demographic and economic characteristics and perceptions about goat meat and milk consumption. Also, information about consumer attitudes, their familiarity towards goat products and their awareness of the nutritional qualities of the animal’s product were gathered. Data from the 386 consumers selected randomly in Amathole and Buffalo city municipalities were analyzed using Statistical Package for Social Science (SPSS) software. Consumption of animal products was affirmed by 95.5% of the respondents. Respondents’ knowledge of goat milk breeds and their willingness to consume the product were 28.6% and 41.7%, respectively. Apart from the goaty odour (29.1%), about 55.8% of the respondents had no specific reason for not consuming goat milk. Many respondents (68.3%) consumed goat meat and had no specific reason for this high consumption pattern other than seeing it as just any other meat (42.2%). Most respondents did not know the specific nutritional benefits of consuming goat milk (42.7%) and meat (70.4%). There was a significant and positive association (P<0.05) between the age of respondents, whether they knew about goat milk, consumption of goat milk and the nutritional benefits. There was a significant association (P<0.05) between the educational level of the respondents and goat milk knowledge and their willingness to consume goat milk. The study findings indicate that a larger proportion of the respondents consumed goat meat and milk. However, there is potential for increasing the percentage of consumers for these products through education about their health benefits. Key words: Attitude, Behaviour, Goat products, Perception, Health benefit, Intake
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Rupani, Raaizan, Aryan Qureshi, and Sweta Kumari. "Consumer’s Perception towards Online Banking Services." International Journal of Finance Research 4, no. 1 (April 30, 2023): 1–12. http://dx.doi.org/10.47747/ijfr.v4i1.974.
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In order to determine whether consumers would continue to use the Unified Payment Interface (UPI) for electronic payments, this study looks at the impact of consumer resistance-related issues. The findings suggest that privacy concerns and usage barriers are the two crucial factors to be addressed to break down consumer resistance towards continuing usage of UPI. It also covers consumer behavior, and the entire study is primarily oriented toward existing UPI customers. The basics, such as the workings of UPI and customer concerns, are explained in detail. Multiple Regression Analysis revealed that various factors significantly influence the adoption of cashless payment modes by online consumers and limit consumers' ability to pay for their purchases online.
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Marbun, Desyanti, Basuki Sigit Priyono, and Melli Suryanty. "ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)." Jurnal AGRISEP 3, no. 2 (December 10, 2015): 215–26. http://dx.doi.org/10.31186/jagrisep.14.2.215-226.
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The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended for consumers who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color, and sachet appear are in good category, while the price is at category less well, The consumer attitudes to durian pancakes which indicated trend to a positive attitude. The consumer behaviour to durian pancakes product indicated behaviors liking. Consumer considers all the important attributes of the durian pancakes product. Keywords: Perception, Attitude, behaviours, Consumer
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Gao, Zhifeng, Shu Sing Wong, Lisa A. House, and Thomas H. Spreen. "French consumer perception, preference of, and willingness to pay for fresh fruit based on country of origin." British Food Journal 116, no. 5 (April 28, 2014): 805–20. http://dx.doi.org/10.1108/bfj-12-2012-0303.
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Purpose – The purpose of this study is to determine French consumer perceptions and preferences for fresh fruit from different countries. French consumer willingness to pay (WTP) for citrus fruit and the factors affecting WTP are also determined. Design/methodology/approach – An online consumer survey was conducted in France to collect data on consumer perceptions and preferences for fresh fruits from different countries. The contingent valuation method is used to estimate consumer WTP for fresh citrus fruit. A double hurdle model is used to determine the factors that have substantial impact on consumer preferences. Findings – Results show that fresh fruit from China was perceived as the lowest quality, the least safe, and the cheapest among the fruit from various countries. French consumers had the highest stated WTP for fresh fruit from France, followed by fruit from Spain. In addition, consumer WTP for country of origin varies by type of fruit. Research limitations/implications – The contingent valuation method does not require consumers to purchase the product being evaluated, which may overestimate consumer stated WTP. Practical implications – More domestically produced fresh fruit may be provided to satisfy consumer demand for fruit produced in their own countries. As second in consumer stated WTP, Spain should take advantage of the lower price high quality perceptions of their fresh fruit to gain a larger market share in France. Lower rated countries, such as China, Brazil, and Israel, need to improve consumer perception of the fruit from their countries to gain a better position in the fresh fruit market of France. Originality/value – This is the first paper to present French consumer perception of fresh fruit and WTP for citrus fruit from different countries.
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Karunakaran, N., and Sanushma. S. "Retailer’s perception of curry powder brands in Kerala." Journal of Management Research and Analysis 10, no. 3 (September 15, 2023): 186–90. http://dx.doi.org/10.18231/j.jmra.2023.032.
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The perception of retailers is crucial for consumer trust, brand reputation, and competitive advantage. It influences customer choices, employee engagement, investor confidence, and supplier relationships, ultimately impacting the success and sustainability of retail businesses. This research study explored the retailers' perception towards curry powders in Kerala. The findings provide valuable insights into the factors that influence retailers' perceptions and shed light on their preferences and attitudes towards curry powders. Retailers play a crucial role as intermediaries between curry powder manufacturers and consumers. Their perceptions shape their product selection, merchandising decisions, and customer recommendations. Gaining insights into retailers' preferences and attitudes can aid curry powder manufacturers in developing effective marketing strategies, enhancing product quality, and meeting consumer demands.
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Udayana, IBN, Agus Dwi Cahya, and Natalia Dewi Fendal. "INFLUENCE LIFESTYLE, PRODUCT QUALITY AND PRICE PERCEPTIONS ON PURCHASE DECISIONS IN THE COMPANY JUNK FOOD IN LABUAN BAJO (KFC)." E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis 23, no. 2 (October 19, 2022): 21–32. http://dx.doi.org/10.29103/e-mabis.v23i2.856.
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This study was conducted to examine the effect of lifestyle, product quality and price perception on Kentucky Fried Chicken in Labuan Bajo, either partially or simultaneously. The method used in this research is the explanatory method, with data collection techniques through questionnaires. The sampling technique used was purposive and proportional sampling. The sample is 105 people who are consumers who have bought/consumed KFC Labuan Bajo products. The analysis technique used is quantitative. Quantitative analysis using validity test, reliability test, classic assumption test, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test (t test and F test).The results of data analysis show that Lifestyle (X1) and Product Quality (X2) have a positive and significant effect on purchasing decisions, while Price Perception (X3) has no effect on purchasing decisions. Lifestyle (X1), quality of life (X2) and price perception (X3) have a significant simultaneous effect on Consumer Purchase Decisions (Y) for KFC products in Labuan Bajo. This shows that if Lifestyle, Product Quality and price perceptions are improved together, it will increase Consumer Purchase Decisions.
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Lee, Sang Yeal, Ji Young Lee, Hongmin Ahn, and Jang Ho Moon. "How implicit mindset influences consumers’ perception of company engagement with product complaints online." Social Behavior and Personality: an international journal 47, no. 10 (October 22, 2019): 1–9. http://dx.doi.org/10.2224/sbp.8451.
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Consumer complaints posted on social media can quickly escalate a problem to become a crisis for a company. Although many companies engage with consumer complaints on various social media platforms, understanding of the mechanisms underlying consumer perceptions of such engagement remains limited. Thus, we examined how company engagement and consumers’ implicit mindset (i.e., implicit beliefs about the nature of human traits) influences consumer attributions regarding complaints posted online. Through an experiment (N = 356 participants) we showed that (a) company engagement with consumer complaints led to positive responses, potentially reducing the likelihood that negative events will become crisis situations, and (b) this effect was mediated by consumer perception of company responsibility. Further, the mediated relationship between company engagement and outcome of responding to complaints through the degree of perceived company responsibility was contingent on the consumers’ mindset (i.e., a moderated mediation effect), showing the importance of consumers’ implicit mindset to online complaint behaviors.
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Chen, Hung-Yuan, Yu-Ming Chang, and Ting-Chun Tung. "Comparison of Two Quantitative Analysis Techniques to Predict the Evaluation of Product Form Design." Mathematical Problems in Engineering 2014 (2014): 1–9. http://dx.doi.org/10.1155/2014/989382.
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Consumer satisfaction with a product’s form plays an essential role in determining the likelihood of its commercial success. A consumer perception-centered design approach is proposed in this study to aid product designers with incorporating consumers’ perceptions of product forms in the design process. The consumer perception-centered design approach uses the linear modeling technique (multiple linear regression) and the nonlinear modeling technique (neural network) to determine the satisfying product form design for matching a given product image. A series of experimental evaluations are conducted to collect evaluation results for examining the relationship between the automobile profile features and the consumers’ perceptions of the automobile image. The result of predictive performance comparison shows that both the nonlinear neural network modeling technique and the multiple linear regression technique are comparably good for predicting the consumers’ likely response to a particular automobile profile since the predictive performance difference between the two modeling techniques is very slight in this study. Although this study has chosen a 2D automobile profile for illustration purposes, the concept of the proposed approach is expansively applicable to 3D automotive form design or other consumer product forms.
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Wiedmann, Klaus-Peter, Stefan Behrens, Christiane Klarmann, and Nadine Hennigs. "Customer value perception: cross-generational preferences for wine." British Food Journal 116, no. 7 (July 1, 2014): 1128–42. http://dx.doi.org/10.1108/bfj-01-2013-0027.
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Purpose – A deeper understanding of the key drivers of consumer wine perception is a major challenge in the domain of wine marketing. The purpose of this paper is to examine the various dimensions of customer-perceived value that lead the customers – in general and divided into different age groups – to choose and consume a certain wine. Design/methodology/approach – In the exploratory study context of examining value-related consumer attitudes and behavioural effects, the drivers and outcomes of wine consumption based on a cross-generation sample, PLS path modelling was considered for the empirical tests of our hypotheses. Findings – Though there exist differences between Generation X and Generation Y consumers, the empirical results are supportive of the hypothesized positive relations between financial, functional, individual and social perceptions that influence the desire for and the consumption of wine. Research limitations/implications – For future research, the findings presented in the paper support the importance of enlarging the size of the sample and collecting data in different countries to compare the results on an international level. Practical implications – Successful wine marketing strategies should focus on the customer's subjective expectations and individual value perceptions by addressing the specific value aspects that are highly relevant for consumer loyalty. Originality/value – The study results are valuable for researchers, managers and marketers because they address the question of how to measure and forecast the perceived value with the greatest influence on consumers’ wine choices.
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Steiner, Katharina, and Arnd Florack. "The Influence of Packaging Color on Consumer Perceptions of Healthfulness: A Systematic Review and Theoretical Framework." Foods 12, no. 21 (October 25, 2023): 3911. http://dx.doi.org/10.3390/foods12213911.
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When consumers evaluate a new product, packaging design plays a critical role. In particular, packaging color is a dominant design cue that influences consumer perception of a product. Several studies have investigated the influence of color on taste. However, there is limited research on the influence of packaging color on consumer health perception. As healthy eating is a focus for many consumers and public decision-makers, more knowledge is needed. The aim of this review is to provide an overview of empirical studies that have investigated the influence of packaging color on consumers’ health perceptions and to provide a psychological explanation for the observed effects. The systematic review includes 20 empirical studies across different product groups. The results show that packaging color influences consumers’ health perceptions. We argue that the influence of packaging color on consumer health perceptions can be explained by the following mechanisms, which are not mutually exclusive: (1) consumers rely on a color as an explicit signal for health; (2) colors are associated with beliefs that indirectly influence health assessments; and (3) colors trigger mental simulations that influence health assessments. In addition, we provide suggestions for further research that will contribute to a better understanding of when and how packaging color can help consumers make healthier food choices.
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Bailusy, Muhsin N., Irfandi Buamonabot, Johan Fahri, and Muhammad Asril Arilaha. "ONLINE SHOPPING INDONESIA: CUSTOMER PERCEPTION." International Journal of Applied Business and International Management 7, no. 2 (August 20, 2022): 82–104. http://dx.doi.org/10.32535/ijabim.v7i2.1662.
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Online shopping has made changes in consumer behavior when shopping, especially in Indonesia, where online shopping continues to increase. For this reason, the question that arises then is how consumer perceptions are related to online shopping in Indonesia. The purpose of this study is to provide an overview of consumer perceptions of online shopping in Indonesia, namely Tokopedia, Shopee, Bukalapak and Lazada. A total of 850 respondents throughout Indonesia were involved in this study. Consumer perceptions related to online shopping in this study are security, self-efficacy, usefulness, ease of use, quality of e-service (reliability, web design, trustworthiness, personalization and responsiveness), purchase intention and customer satisfaction. The distribution of the questionnaires was carried out using two methods, namely surveys and filling out via google forms which were then analyzed and analyzed using a descriptive statistical approach. The results show that consumers tend to agree regarding security, ease of use, self-efficacy, usefulness, quality of e-service, purchase intention and customer satisfaction. Only consumer perceptions have differences in views related to online and offline buying and selling. In addition, online transactions and privacy of individual data are still a concern for consumers. Finally, some limitations and suggestions for future research are also discussed in this study.
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Jeon, Hyeon-Mo, Do-Hyun Jeon, Seon-Hee Kim, and Eun-Hye Ki. "Consumers' perceptions of food service firms' philanthropy: Roles of fit and perceived authenticity." Social Behavior and Personality: an international journal 48, no. 3 (March 3, 2020): 1–11. http://dx.doi.org/10.2224/sbp.8747.
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We used philanthropy–product fit, philanthropy–consumer lifestyle fit, and authenticity to empirically examine the determinants of consumers' perceptions of food service firms' philanthropy. We recruited 458 participants who had purchased from 1 of 3 food service brands and had perceived that the firm had implemented philanthropy. The results indicate that perceived authenticity had the greatest influence on perceived philanthropy, followed by philanthropy–consumer lifestyle fit and then philanthropy–product fit. Further, perceived philanthropy positively influenced consumer loyalty. Thus, we have affirmed the importance of the fit between perceived authenticity and consumer lifestyle to enhance consumers' perception of firms' philanthropy.
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Mahendra, Mas’ud, and Wenny Mamilianti. "Persepsi konsumen dan faktor-faktor yang mempengaruhi keputusan pembelian beras premium." Journal of Agricultural Socio-Economics (JASE) 1, no. 1 (July 28, 2020): 1. http://dx.doi.org/10.33474/jase.v1i1.7150.
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Increasing rice consumption in Indonesia provides a great opportunity in the rice business. Rice's business development is marked by the emergence of rice producers with various brands and qualities. Improving the standard of living of the Indonesian people also affects consumer behavior in choosing rice to be consumed. This change in consumer behavior is responded by rice producers by producing super quality rice or often called premium rice. The rise of premium rice sales now needs a study of consumer behavior towards premium rice purchasing decisions. This study aims to analyze consumers' perceptions of premium rice and analyze the factors that influence consumer behavior in purchasing premium rice. The study's location was determined intentionally in the city of Pasuruan, and respondents were 100 rice consumers through convenience sampling. The method of data analysis uses tabulation description analysis and regression Logit models. The results showed consumers' perceptions of premium rice by 47% the price of premium rice is higher, 53% the color is perfect, 56% expressed better dexterity, 51% better aroma, 47% endurance as well as other rice, 78% uniformity of grain better, and 49% stated that cleanliness was the same as other rice. Consumer perception of the belief in premium rice that 47% of consumers stated that premium rice is better than medium rice. The factors that significantly influence the purchase of premium rice are education, income, and the number of household members.
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Fan, Xiaoli, Miguel I. Gómez, and Phillip S. Coles. "Willingness to Pay, Quality Perception, and Local Foods: The Case of Broccoli." Agricultural and Resource Economics Review 48, no. 3 (October 4, 2019): 414–32. http://dx.doi.org/10.1017/age.2019.21.
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A large and growing body of literature has studied consumer willingness to pay (WTP) for local foods in the United States. However, these studies implicitly assume that consumers perceive local foods to have superior quality than nonlocal foods. Little is known about WTP for local foods when taking into account differences in consumer perception of food quality between local and nonlocal foods. In this article, we conduct an economic experiment to assess the effect of locally grown information on consumer WTP and quality perceptions of three broccoli varieties (one commercial variety grown in California and two newly developed local varieties). Our results show that consumers rate both the appearance and the taste of the two local broccoli varieties lower than the California variety when evaluating food quality blindly. However, consumers’ evaluations of the two local varieties improve substantially after being told the two varieties are locally grown. Results also indicate that consumers are willing to pay a price premium for the two local varieties after being told that they are locally grown. Our results provide evidence that locally grown information has a positive effect on both consumer WTP and quality perception of local foods.
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Rawal, Dhabindra. "Perception of Consumer Rights among the College Students: A Case of Tikapur Municipality." Contemporary Research: An Interdisciplinary Academic Journal 3, no. 1 (December 31, 2019): 25–32. http://dx.doi.org/10.3126/craiaj.v3i1.27486.
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This study aims at examining consumes’ perception towards marketing practices and consumer rights in Tikapur Municipality, Kailali based on an empirical study of college students in connection to John Kennedy’s bill of four consumer rights, namely, the right to safety, the right to be informed, the right to choose, and the right to be heard. This study depends on a convenience sample of 60 students selected from Management, Education and Humanities faculties studying in graduate level at Tikapur Multiple Campus and Birendra Vidhya Mandir Campus at Tikapur, with a structured questionnaire to measure consumer attitudes regarding the four basic consumer rights, utilizing a fivepoint Likert Scale for measurement. The overall findings communicate that the current consumers’ attitudes towards marketing practices related to protection of consumer rights is low favorable, indicating that more work will be needed for improvement. This study explores the status of perceived consumer rights for the first time in study area. It suggests marketers and public policy makers to pay more attention to the current status of consumer rights, and formulate more useful legislations with implications for better business strategies.
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Desiana, Lusy, Darwin Lie, Efendi Efendi, and Sherly Sherly. "PENGARUH BRAND IMAGE DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI PT INDOMARCO PRISMATAMA (INDOMARCO) (Studi Kasus Pada Mahasiswa Semester VIII (Delapan) Program S1 Manajemen STIE Sultan Agung Pematangsiantar)." Maker: Jurnal Manajemen 4, no. 2 (August 2, 2019): 62–71. http://dx.doi.org/10.37403/maker.v4i2.99.
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The purpose of this study are: 1. To determine the image of brand image, consumer perception, and purchasing decisions in Indomaret. 2. To determine the influence of brand image and consumer perception of purchasing decision in PT Indomarco Prismatama (Indomaret) either simultaneously or partially. This research was done by using design of literature and field research. The type of data used in this research is qualitative and quantitative data. Sources of data are primary and secondary data. The population used in this reseaarch were students of STIE Sultan Agung Pematangsiantar Semester VIII T.A. 2016/2017 and the sample used of 89 respondents. Data was collected by questionary, interview and documentation. The technique of analyzing is multiple linear regression, coefficient correlation, coefficient determination and hypothesis testing by F test and t test. The result of this study can be summarized as follows: 1. Indomaret brand image is good, Indomaret consumer perceptions have been good and consumers have agreed with the purchase decisoin made. 2. The results of regression analysis is Ý = 9,952 + 0,558X1 + 0,280X2, its means that brand image and consumer perceptions had a positive effect on purchasing decisions. 3. The results of the analysis correlations get value r = 0,855, it means that there is high and positive relationship between brand image, consumer perceptions to the purchasing decisions. And the cefficient of determination obtained value R Square = 0,730, it means that consumer purchasing decisions can be explained by the brand image and consumer perceptions of 73%. 4. The results of testing the hypothesis H0 is rejected, its means that brand image and consumer perceptions had a positive and significant effect to the purchasing decisions in PT Indomarco Prismatama (Indomaret) either simultaneously or partially. The suggestion of this research is to improve the brand image, to improve the brand image new innovations that make consumers comfortable shopping. To improve consumer perceptions should Indomaret pay attention to ceptetitors and always check the stock of goods inthe warehouse. While for purchasing decisions, need to improve new things like providing free wifi, ready-brewed coffee, and comfortable seating so that consumers feel comfortable shopping in PT Indomarco Prismatama (Indomaret). Keywords: Brand Image, Consumers Perceptions,and Purchasing Decisions
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Schniederjans, Dara G., Stephen A. Atlas, and Christopher M. Starkey. "Impression management for corporate brands over mobile media." Journal of Product & Brand Management 27, no. 4 (July 16, 2018): 385–403. http://dx.doi.org/10.1108/jpbm-09-2016-1309.
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Purpose As organizations increasingly engage with consumers over mobile devices, there is a growing need to understand how consumers react to impression management over platforms with limited textual content. The purpose of this paper is to empirically assess how different impression management tactics can be used in mobile media to enhance consumer perception-attitude-intentions toward a corporate brand. Design/methodology/approach We surveyed 670 consumers and estimate structural equation models and repeated-measures ANOVAs to determine how short passages employing alternate impression management tactics influence consumers’ perceptions, attitudes and purchase intentions. Findings Results reveal that each impressions management tactic (i.e. ingratiation, intimidation, organizational promotion, supplication and exemplification) influences consumer perceptions, attitudes and intentions. The authors compare differences in how the impressions management tactics influence each stage of the perception-attitude-intentions model and find evidence that initial differences in perceptions favoring ingratiation and exemplification appeals become magnified for purchase intentions. Research limitations/implications Recent calls for research focus on an understanding of how consumers process information on reduced-content platforms of small-screened mobile devices. These results provide empirical evidence of the use of impression management and the difference between five impression management tactics on enhancing consumer perception-attitude-intentions model. Practical implications The results of this study will provide marketers with insights to optimize communications and corporate brands with consumers over mobile media. Originality/value This paper adds to the nascent yet vital literature on mobile marketing by focusing on how impression management tactics influence perceptions, attitudes and intentions through the short message characteristic of mobile platforms. The authors develop a framework for how corporate brand management can strategically use impressions management tactics in this novel domain.
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Yi, Sunghwan, Vinay Kanetkar, and Paula Brauer. "Assessment of heterogeneity in types of vegetables served by main household food preparers and food decision influencers." Public Health Nutrition 18, no. 15 (April 8, 2015): 2750–58. http://dx.doi.org/10.1017/s1368980015001019.
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AbstractObjectiveWhile vegetables are often studied as one food group, global measures may mask variation in the types and forms of vegetables preferred by different individuals. To explore preferences for and perceptions of vegetables, we assessed main food preparers based on their preparation of eight specific vegetables and mushrooms.DesignAn online self-report survey.SettingOntario, Canada. Measures included perceived benefits and obstacles of vegetables, convenience orientation and variety seeking in meal preparation.SubjectsOf the 4517 randomly selected consumers who received the invitation, 1013 responded to the survey (22·4 % response). Data from the main food preparers were analysed (n 756).ResultsLatent profile analysis indicated three segments of food preparers. More open to new recipes, the ‘crucifer lover’ segment (13 %) prepared and consumed substantially more Brussels sprouts, broccoli and asparagus than the other segments. Although similar to the ‘average consumer’ segment (54 %) in many ways, the ‘frozen vegetable user’ segment (33 %) used significantly more frozen vegetables than the other segments due to higher prioritization of time and convenience in meal preparation and stronger ‘healthy=not tasty’ perception. Perception of specific vegetables on taste, healthiness, ease of preparation and cost varied significantly across the three consumer segments. Crucifer lovers also differed with respect to shopping and cooking habits compared with the frozen vegetable users.ConclusionsThe substantial heterogeneity in the types of vegetables consumed and perceptions across the three consumer segments has implications for the development of new approaches to promoting these foods.
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Garai-Fodor, Mónika, László Vasa, and Katalin Jäckel. "Characteristics of consumer segments based on perceptions of the impact of digitalisation." Decision Making: Applications in Management and Engineering 6, no. 2 (September 27, 2023): 975–93. http://dx.doi.org/10.31181/dmame622023940.
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The focus of our research was to examine consumer perceptions of attitudes towards digitalisation. The perception of digitalisation was also analysed from a generation-specific perspective, given that the difference in values between generations is reflected in the perception of consumer trends, including the trend towards digitalisation. The primary data presented in this study are the results of a quantitative data collection was carried out among Hungarian consumers using an arbitrary sampling procedure. A pre-tested, standardised online questionnaire survey was used, which resulted in 3,515 evaluable questionnaires. Descriptive statistics, bivariate and multivariate analyses were used to process the quantitative results and test the hypotheses. As a result of the study, we were able to characterise three significantly distinguishable target groups using a K-means clustering procedure: the group of "consumers sceptical about digitalisation", the segment of "Accepting consumers who feel the differentiating effects of digitalisation", and The 'positive digital consumer'. We have been able to demonstrate that the perception of digitalisation can be used as a segmentation criterion, and we can also statistically demonstrate that the segments according to the perception of digitalisation carry generation-specific elements. In our opinion the results may help to increase consumer acceptance of digitalisation processes and related technologies. A limitation of the research is that, the results are valid for the population under consideration, cannot be considered representative. We believe that characterising the individual segments can help to differentiate the education process according to the awareness and attitudes of each consumer.
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Rosyid, A. H. A., D. Cahyasita, and Y. S. Hilmi. "Gender Differences and Perceived Quality Influence on Organic Food Consumption in Indonesia." BIO Web of Conferences 69 (2023): 04027. http://dx.doi.org/10.1051/bioconf/20236904027.
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This study aimed to investigate consumer behavior concerning organic food consumption in Indonesia in the context of sustainable development goals (SDGs). Using a questionnaire survey, we collected data from 296 respondents and employed descriptive research alongside Spearman Rank Correlation analysis for assessment. The results revealed that female consumers exhibited a stronger intention to consume organic food consistently compared to their male counterparts. Additionally, Indonesian organic food consumers hold a favorable perception of the quality of organic products, especially emphasizing the perceived health benefits. A moderate correlation was identified between the perceived quality of organic food and ongoing buying interest. These findings underscore the importance of understanding consumer demographics and perception in promoting sustainable consumption patterns in developing nations.
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Lutfie, Harrie, and Dandy Marcelino. "HOW PRICE PERCEPTION AND TRUST AFFECTED MILLENIAL ONLINE BUYING INTEREST DURING COVID-19 PANDEMIC IN WEST JAVA." Dinasti International Journal of Education Management And Social Science 2, no. 2 (December 20, 2020): 288–98. http://dx.doi.org/10.31933/dijemss.v2i2.658.
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The implementation of Work From Home also has an impact on the trend of buying interest online. The trend of buying interest online is usually carried out by young consumers or can be called as millenials because they are the ones who use online facilities to fulfill their needs even though they are not in a Covid-19 condition. Interest in buying online is influenced by price perception and level of consumer trust. Aim of this research for find out the influence of price perceptions and consumer trust on online buying interest during the Covid-19 pandemic in millennial consumers in West Java. From the results of this study, it can be concluded that millennial consumers' online purchase interest during the COVID-19 outbreak was influenced by product price perceptions and millennial consumer confidence. These results indicate that efforts to increase interest in buying online can be done by first increasing millennial consumer confidence.
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Ariff Abdul Latiff, Zul, and Mohammad Amizi Ayob. "The Preference of Consumer Toward Imported Rice Compare to Local Rice in Kelantan." International Journal of Community Development and Management Studies 1 (2017): 073–83. http://dx.doi.org/10.31355/14.
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NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................................ This research seeks to determine the consumer preferences between local and import rice by using theory of knowledge, attitude and perception model (KAP). Background.................................................................................................................................................................................................. Rice industry has received special attention from the government and was put as the most important food crop for ensuring the nation’s food security. This study tries to reveal the preferences of the consumer for imported rice as compared to local rice based on their knowledge, attitude and perception. Methodology................................................................................................................................................................................................ The simple random sampling technique is adopted in selecting 154 rice consumers in the Kelantan area. 154 questionnaires were distributed to them. Contribution................................................................................................................................................................................................. This paper studies the preferences of the consumer for local and imported rice. The findings presented and conclusions reached could be of interests to consumers, researchers, society, manufacturers and government. Findings....................................................................................................................................................................................................... The findings from factor analysis supported the proposed model indicated that consumer knowledge is the first factor that influenced consumer preference on the rice followed by perception and attitude. It is also suggested that the demographic factor have a relationship with consumer preference based on their knowledge, attitude and perception. Recommendations for Practitioners........................................................................................................................................................... The consumer knowledge of local rice in Malaysia should be promoted more through television and social media as this influences their attitude when purchasing rice at the market. The quantity and the availability of the local product should be based on the majority of the consumers that usually shop for rice in medium amounts from the store near their house. Government should promote local rice to consumer more often to change their perceptions about local rice production in Malaysia. Recommendation for Researchers............................................................................................................................................................... More studies can be done regarding the behavior of consumers toward imported rice compared to local rice either in Kelantan or other states in Malaysia. Impact on Society......................................................................................................................................................................................... The findings can help rice producers to understand the customers’ needs and wants. Hence, government and local producers need to fulfill society needs by producing rice which has the quality demanded by local consumers. Future Research........................................................................................................................................................................................... This study focuses in Kelantan only which does not represent other states. Due to this, further research is required to obtain the national consumer preference for rice.
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Rabelo, Janiquelle da S., Patrícia Verônica P. S. Lima, Marcelo de A. Guimarães, Jean Paulo de J. Tello, Ana Régia A. de A. Hendges, Bruno do N. Silva, Benedito P. Lima Neto, and Caris dos S. Viana. "Socio-economic Characteristics and Perception of the Lettuce Consumer." Journal of Agricultural Science 10, no. 12 (November 15, 2018): 501. http://dx.doi.org/10.5539/jas.v10n12p501.
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Lettuce is the most consumed leaf vegetable in the world. Knowing the preferences and opinions of consumers of this important vegetable species can not only make the future availability of a better-quality product possible, but also redefine marketing methods and production in the field. The aim of this study was to evaluate the perception of lettuce consumers based on their socio-economic characteristics. Interviews with consumers were carried out to gather the information. The data found with the research showed that socio-economic characteristics such as gender, schooling, age and income do not significantly influence the perception of the lettuce consumer. The conclusion was therefore, that consumers make up a homogeneous group with similar behaviour patterns, characterising a market that is not very complex and is easily understood and accessed by producers, where there are no niches to be explored nor the need to differentiate the product to meet the needs of specific groups (men and women, young and old, people with more or less education or income).
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Saha, Sourav Mohan, Masudul Haque Prodhan, Md Shahidur Rahman, A. B. M. Mahfuzul Haque, Khandkar Iffah, and Md Akhtaruzzaman Khan. "Willingness to Pay for Safe Chicken Meat in Bangladesh: A Contingent Valuation Approach." Journal of Food Quality 2022 (September 27, 2022): 1–12. http://dx.doi.org/10.1155/2022/3262245.
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The poultry meat industry is primarily dominated by broilers, and conventional broiler meat is claimed to be malicious to human health and environment since it is produced using hazardous feeds and other dietary supplements. This study aimed to evaluate consumers’ willingness to pay (WTP) for safe broiler chicken meat following a contingent valuation model (CVM). Also, consumers’ consumption and different types of perceptions on safe broiler meat were assessed from the data collected among 300 consumers in Bangladesh. Consumers’ health and environmental perception of safe broiler meat are found to be high, indicating that they are more concerned about these attributes in the case of consuming broiler meat. The results reveal that conventional broiler meat losses its appeal to consumers after a certain income level and is mainly consumed by lower- and middle-income groups. This study divulges a unanimous demand for safe broiler meat among the consumers who intend to consume about 36% higher than their present consumption level if the availability was ensured in their local market. The average WTP premium for safe broiler meat is estimated to be about BDT 39.87 per kg. The consumers’ WTP is positively influenced by their education, income level, the current consumption of broiler chicken meat, health perception, and taste and nutrition perception. This study recommends meat producers, entrepreneurs, and farmers adjust their production and marketing plans by incorporating suitable quality control procedures to meet the unfilled consumer demand for safer broiler meat. Besides, slow-growing safer broiler chicken needs to be introduced to improve meat’s taste and nutritional aspects.
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Chen, Bryan H., Mei-Hua Chen, Chein-Chih Hsiao, and Wan-Ching Chiu. "Antecedents and Consequences of Perceived Corporate Social Responsibility on Financial Holding Companies - Finance Students’ Perceptions." Journal of Management Research 8, no. 3 (July 10, 2016): 106. http://dx.doi.org/10.5296/jmr.v8i3.9611.
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<p>Consumers consider various factors when purchasing because of consumer awareness. Increasingly, consumer behaviors are influenced by corporate social responsibility (CSR) activities. This study comprehensively investigates the relationships of antecedents and consequences of CSR from consumer perceptions. CSR ethics statements and financial performance are the antecedents in this study. The effects of the relationships among consumers’ perception of CSR and consumer satisfaction, perceived corporate reputation, perceived risk, as well as consumer loyalty are the consequences. The findings suggest that perceived CSR was affected by perceived quality of ethics; therefore, corporations should emphasize an internal ethics statement and establish their CSR image to increase consumer satisfaction, enhance the corporate reputation, reduce perceived risk, and form a positive link between corporations and consumers. In addition, the findings reveal that significant relationships were observed among consumer satisfaction, corporate reputation, and perceived risk, which affect consumer loyalty.</p>
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Nunez, Gerardo H., Alisson P. Kovaleski, and Rebecca L. Darnell. "Formal Education Can Affect Students’ Perception of Organic Produce." HortTechnology 24, no. 1 (February 2014): 64–70. http://dx.doi.org/10.21273/horttech.24.1.64.
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Consumer perception plays an important role in the decision to purchase organic vs. conventional produce. A web-based survey was used to evaluate perceptions and purchase behavior toward organic produce in a sample population of college-aged students. The effect of formal education on this perception was also investigated. Most subjects in this sample population were aware of and had positive perceptions of organic produce and organic agriculture. The likelihood of being an organic consumer was similar across genders, ages, and fields of study. Subjects who reported to be organic consumers associated less risk with organic produce than those who reported to never have purchased organic produce. A 50-minute lecture about organic agriculture altered the perception students had about organic produce. After the lecture, students expressed bleaker perceptions about the health benefits and ethical soundness of organic agriculture. On the other hand, after the lecture students expressed a more positive perception of the policies and regulations that govern the organic foods market. Overall, data suggest that students’ perception of organic produce and agriculture is based on anecdotal evidence and that formal education on the topic of organic agriculture can affect this perception.
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Novitasari, Novitasari, Diana Amaliasari, and Dwi Rini Sovia Firdaus. "HUBUNGAN PERSEPSI KONSUMEN TERHADAP PRODUK OLEH OLEH KHAS BOGOR DENGAN PENGAMBILAN KEPUTUSAN PEMBELIAN." Jurnal Penelitian Sosial Ilmu Komunikasi 4, no. 1 (January 3, 2020): 40–49. http://dx.doi.org/10.33751/jpsik.v4i1.1805.
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This study aims to determine the characteristics of consumers and consumer perceptions in making decisions about purchasing traditional food of Bogor, figure out the purchase decisions of traditional food of Bogor, find the correlation between characteristics and perceptions of consumers in decision-making of Bogor traditional food. Tourists who visited Bogor became the populations of this research. The samples are100 people using the Probability Sampling technique: Stratified random sampling. The results showed that the characteristics of consumers were dominated by women with an average age of 23-28 years, with Diploma / Bachelor education, with an average monthly income of Rp. 3,000,000-Rp. 4,000,000 and working as a private employee. Consumer perception in purchasing decisions of traditional food of Bogor showed the "upper" category because the average score obtained from the product quality indicator is 4.14, service quality is 3.85, prices is 3.88 and brands is 4.20 (scale 1 to 5). The decision to purchase a Bogor traditional food shows an average score with "agree” in category on each indicators about purchasing stability in a product of 3.98, the goal of buying a product of 3.81, information processing for up to purchase of 3.95, provide recommendations to others amounting to 3.46 (scale 1 to 5). There is no significant correlation between the characteristics of consumers with purchasing decision making with a correlation level of -0.024 (negative) means the the relationship between the two variables is opposing direction. The results of the analysis of the relationship between consumer perception variables with purchasing decision making showed a significant relationship with a correlation level of 0.360 (positive) with a high degree of correlation, so that the relationship between the two variables is unidirectional.Keywords: Consumer Perception, Consumer Behavior, Purchasing Decision Maker.
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Sabbar, Sabbar Dahham, Muslimin H. Kara, Salmah Said, Shehryar Ahmed, and Moomal Asad. "Awareness of Halal Branding and Marketing: Consumer Perception in Makassar, Indonesia." Journal of Advances in Humanities Research 2, no. 2 (April 20, 2023): 98–124. http://dx.doi.org/10.56868/jadhur.v2i2.128.
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This study aims to assess and determine whether there is a discrepancy between consumers' perceptions in Makassar, Indonesia, and Muslim consumers about Islamic branding and marketing and to create a deeper understanding of the perceptions of Indonesian consumers. The research method used is a quantitative analysis with PLS-SEM equipment and data collection techniques using a questionnaire. The size of the population used was 400 respondents. To answer the question, the researcher used a Likert scale. Likert scale estimates imply necessary statistical calculations. Based on the study's results, Islamic branding influences consumer perception favorably. The majority population of Makassar City is Muslims with solid faith and culture, reflected obviously in their perception of consuming halal goods and services that are provided based on Islamic teachings. Islamic brand has to emphasize that it is a brand that holds Halal sources. Then it will make an evident perception of Islamic brands. Therefore, Islamic brands adhere to Sharia's requirement to be authentic Halal brands.
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Kim, Hyeyoung, Lisa A. House, and Tae-Kyun Kim. "Consumer perceptions of climate change and willingness to pay for mandatory implementation of low carbon labels: the case of South Korea." International Food and Agribusiness Management Review 19, no. 4 (December 1, 2016): 129–44. http://dx.doi.org/10.22434/ifamr2015.0095.
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The purpose of this study is to examine consumer values for mandatory carbon labels incorporating South Korean consumers’ perceptions about climate change using conjoint analysis. In a face-to-face consumer survey, we asked about individuals’ perceptions of the impact of climate change on their personal lives to measure its effect on consumer preference for carbon labels. The results of ordered logit and conditional logit regressions showed that a significant preference for mandatory carbon labels reflected Koreans’ level of concern about climate change. As an increasing number of consumers feel the impact of climate change, the gap of willingness to pay between voluntary and mandatory low carbon labels is significant. Also, consumer perception of the impact of climate change on their personal lives was significantly influenced by the area in which the respondents’ lived.