Relevant bibliographies by topics / Consumer pre-purchase behavior / Journal articles
To see the other types of publications on this topic, follow the link: Consumer pre-purchase behavior.

Journal articles on the topic 'Consumer pre-purchase behavior'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Consumer pre-purchase behavior.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Akalamkam, Krishna, and Joy Kumar Mitra. "Consumer Pre-purchase Search in Online Shopping: Role of Offline and Online Information Sources." Business Perspectives and Research 6, no. 1 (2017): 42–60. http://dx.doi.org/10.1177/2278533717730448.

Full text
Abstract:
Pre-purchase information search is an integral part of consumer decision-making process and buying behavior. Understanding consumer information search behavior is vital for organizations in order to plan their communication strategy and reach consumers effectively. Though consumer information search behavior is extensively studied in traditional brick and mortar purchase situations, there is dearth of research in understanding consumer information search behavior in online shopping occasions. Given the rapid growth in electronic retail over the last few years, it is imperative to understand co
APA, Harvard, Vancouver, ISO, and other styles
2

Buena, Maria Corazon A., and Eduardo G. Ong. "CONSUMER TRUST AND COGNITIVE DISSONANCE TOWARDS ONLINE REVIEWS IN SELECTED RESORTS: A PREFERENTIAL MODEL." Journal of Information System and Technology Management 4, no. 15 (2019): 27–40. http://dx.doi.org/10.35631/jistm.415003.

Full text
Abstract:
The increasing trends of using online consumer reviews as bases before the actual purchase of a product or service are now substantial in the consumer decision-making process. Consumers nowadays want not only the core products or services, but other offerings as well, and they usually verify these with the online reviews. The resort industry is not exempted from these deviations. This study particularly investigated the determinants of consumer trust in online reviews, the assertions of cognitive dissonance as part of pre-purchase behavior, and their effects on customers’ purchase likelihood.
APA, Harvard, Vancouver, ISO, and other styles
3

YahyaVana, Muhammad. "MEASURING THE INFLUENCE OF CULTURAL DIMENSION ON CONSUMER BEHAVIOR TOWARDS ONLINE AUTOMOBILE PURCHASE IN PAKISTAN." IBT Journal of Business Studies 13, no. 1 (2017): 97–108. http://dx.doi.org/10.46745/ilma.jbs.2017.13.01.08.

Full text
Abstract:
Purpose – The main objective of this research was to examine the influence of Hofstede’s Cultural Dimension i.e. Power Distance, Masculinity Uncertainty Avoidance, Individualism and Pragmatism on the consumer behavior for the online automobile pre-purchase in Pakistan, an area which was selected primarily due to its recent boom both in the online and traditional channels. Online pre-purchase was studied through its underlying stages which were identified as Perceptions, Need Recognition and Information Search. Design/methodology/approach – A mixed method approach comprising both Qualitative an
APA, Harvard, Vancouver, ISO, and other styles
4

Shrestha, Mikha. "A Study on Consumer Buying Behavior towards Wai Wai Noodles in Kathmandu Valley." Management Dynamics 21, no. 1 (2018): 55–60. http://dx.doi.org/10.3126/md.v21i1.27047.

Full text
Abstract:
This research overviews buying behaviours and their relations to the levels of consumer satisfaction. While approaching consuming behaviour, the researcher studies not only the act of purchase, but also the pre-purchase stage and post-purchase one. Only the whole study of buying behaviors gives a possibility to determine the relationship between buying behaviors and consumer satisfaction. This paper is aimed to showing that, while buying behaviors can be pre-determined to some extent, it is hard to manipulate them in order to increase satisfaction. In order to ensure customer satisfaction with
APA, Harvard, Vancouver, ISO, and other styles
5

Neupane, Surendra. "Pre-Purchase Behavior of Consumer with Reference to Car in Nepal." Journal of Advanced Academic Research 3, no. 2 (2017): 138–46. http://dx.doi.org/10.3126/jaar.v3i2.16762.

Full text
Abstract:
The purpose of this study is to investigate the pre purchase behavior of car consumers in Nepal. In order to accomplish the objectives of the study, a sample of 400 consumers were taken by using simple random sampling technique. The data was collected by means of a questionnaire. Both primary and secondary data were explored and analyzed through descriptive analysis. From the analysis, it was concluded that the respondents owned a car as a necessity item, they had a cause need to manage money for time gap between car purchase and need assessment, friends and relatives were the primary source o
APA, Harvard, Vancouver, ISO, and other styles
6

Hussain, Mahmood, Roblyn Simeon, and Lutfus Sayeed. "Wine Tourism: Involvement and Intention of Potential Tourists to Visit California Wineries: East vs. West." Journal of International Business and Economy 17, no. 2 (2016): 6–19. http://dx.doi.org/10.51240/jibe.2016.2.2.

Full text
Abstract:
This paper investigates the effects of consumers??involvement in the pre-purchase stages on their willingness to visit wineries in California. The extant theory provides support for a positive linkage between product involvement, consumption, and propensity to visit a wine destination. Using a simple yet elegant model, and focusing on only two pre-purchase stages (cognitive and affective) of consumer behavior, the findings suggest while Asian consumers do not yet seem enthusiastic about wine consumption, they do seem to engage in information search prior to drinking wine. Also, California wine
APA, Harvard, Vancouver, ISO, and other styles
7

Tseng, Fan-Chuan. "Antecedents of Expectation and Continuance on Internet Group Buying Intention: An Empirical Study in Taiwan." International Journal of Business and Management 13, no. 10 (2018): 130. http://dx.doi.org/10.5539/ijbm.v13n10p130.

Full text
Abstract:
Group buying websites have emerged as a major channel in e-commerce because they encourage consumers to negotiate deals with product/service providers. They also feature a “deal of the day” for consumers and an anticipated transaction volumes and discounts. Consumers can leverage their collective bargaining power to acquire products or services at discount prices when a minimum number of people are willing to purchase collectively. Considering the characteristics of collective bargaining power in Internet group buying and the continuance behavior of online consumers, this s
APA, Harvard, Vancouver, ISO, and other styles
8

Butt, Irfan. "Corporate Social Responsibility and Consumer Buying Behavior in Emerging Market: A Mixed Method Study." International Journal of Business and Management 11, no. 7 (2016): 211. http://dx.doi.org/10.5539/ijbm.v11n7p211.

Full text
Abstract:
A number of companies are involved in various social responsibility programs aimed at increasing consumer trust in their services and improve overall image of the firm. This phenomenon is prevalent in developed world but is still new in emerging economies. In a developing country like Pakistan, Corporate Social Responsibility (CSR) is affected by various factors. The purpose of this mixed method study is to examine key antecedents to consumer responses to CSR to determine a link between CSR activity and consumers’ responses to such actions. After a qualitative study, a pre-tested structured qu
APA, Harvard, Vancouver, ISO, and other styles
9

Lee, Jungwon, Okkyung Jung, Yunhye Lee, Ohsung Kim, and Cheol Park. "A Comparison and Interpretation of Machine Learning Algorithm for the Prediction of Online Purchase Conversion." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5 (2021): 1472–91. http://dx.doi.org/10.3390/jtaer16050083.

Full text
Abstract:
Machine learning technology is recently being applied to various fields. However, in the field of online consumer conversion, research is limited despite the high possibility of machine learning application due to the availability of big data. In this context, we investigate the following three research questions. First, what is the suitable machine learning model for predicting online consumer behavior? Second, what is the good data sampling method for predicting online con-sumer behavior? Third, can we interpret machine learning’s online consumer behavior prediction results? We analyze 374,7
APA, Harvard, Vancouver, ISO, and other styles
10

Adjei, M. T., S. M. Noble, and C. H. Noble. "What’s Your Experience With … ? C2C Communication Helps Sell Your Products." GfK Marketing Intelligence Review 5, no. 1 (2013): 12–17. http://dx.doi.org/10.2478/gfkmir-2014-0021.

Full text
Abstract:
Abstract Consumers increasingly use the internet for pre-purchase information gathering, and its online brand communities have become a valuable source of information. However, not only consumers benefit from the experience of other users; high-quality online conversation can also help companies. A study of two different online forums for high quality woodworking equipment showed that online brand communities were effective tools for influencing sales, regardless of whether these communities resided on company-owned or independently owned websites. Good consumer comments – timely, relevant and
APA, Harvard, Vancouver, ISO, and other styles
11

Et. al., Dr Priya Dwivedi ,. "Maslow Theory Revisited-Covid-19 - Lockdown Impact on Consumer Behaviour." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 2 (2021): 2445–50. http://dx.doi.org/10.17762/turcomat.v12i2.2072.

Full text
Abstract:
The current study is attempting to derive the reference to the hierarchy of Maslow, where the consumers were placed before the arrival of Covid-19 and during the lockdown time. Consumer behavior consists of cognitive, emotional or physical activities in which people pick, purchase, consume and dispose of products and services to satisfy their choices and expectations. Abraham Maslow defined hierarchy of needs in different forms viz Physiological, Safety,Social,Esteem and Self-actualization needs. A multiplicity of competing factors influences human behaviour and thereby needs and requirements.
APA, Harvard, Vancouver, ISO, and other styles
12

Lipowski, Marcin, and Ilona Bondos. "The influence of perceived media richness of marketing channels on online channel usage." Baltic Journal of Management 13, no. 2 (2018): 169–90. http://dx.doi.org/10.1108/bjm-04-2017-0127.

Full text
Abstract:
Purpose The purpose of this paper is to identify the differences in the perceived media richness of three marketing channels by different consumer generations as well as to indicate the importance of the perceived media richness of each of channel for the intention of online use at pre-purchase stage. Design/methodology/approach The study is based on a sample of 1,103 consumers in Poland, which research sample included three generations: Baby Boomers, X generation and Y generation. Computer-assisted personal interview method was used with a standardised questionnaire; the research sample was d
APA, Harvard, Vancouver, ISO, and other styles
13

Zwebner, Yonat, and Rom Y. Schrift. "On My Own: The Aversion to Being Observed during the Preference-Construction Stage." Journal of Consumer Research 47, no. 4 (2020): 475–99. http://dx.doi.org/10.1093/jcr/ucaa016.

Full text
Abstract:
Abstract Previous research in consumer behavior and decision-making has explored many important aspects of social observation. However, the effect of social observation during the specific time wherein consumers construct their preferences remains relatively understudied. The present work seeks to fill this knowledge gap and adds to this literature by studying how consumers react to being observed during the preference-construction stage (i.e., prior to reaching their decision). While existing research on social observation focuses on accountability and self-presentation concerns, the present
APA, Harvard, Vancouver, ISO, and other styles
14

Dufour, Jean-Claude, and Jean-Marc Martel. "L’effet de stimuli externes et des variables individuelles sur le traitement initial de l’information par le consommateur." Articles 58, no. 4 (2009): 419–42. http://dx.doi.org/10.7202/601031ar.

Full text
Abstract:
Abstract The neo-classical economic theory of the consumer behavior defines a utility function in terms of a global number of characteristics a product process or the result of several purchase activities. Every consumer can be in the context of aninefficient consumption function if the choice of the product bought doesn't fit with the state of preferences for the characteristics of this product. Thus, an efficient consumption function requires an adequate level of information that the mechanics of the market performance doesn't guarantee as well as for the consumption function as for the prod
APA, Harvard, Vancouver, ISO, and other styles
15

Khatwani, Gaurav, and Praveen Ranjan Srivastava. "An Optimization Model for Mapping Organization and Consumer Preferences for Internet Information Channels." Journal of Global Information Management 25, no. 2 (2017): 88–115. http://dx.doi.org/10.4018/jgim.2017040106.

Full text
Abstract:
The evolution of information technology has resulted in increasingly fragmented digital media and multiple information channels. Organizations can develop comprehensive insights into consumer behavior and preferences by evaluating customers' perceptions of the various Internet channels that are available. Such insights can be used to identify which information channels can be employed to effectively reach and communicate with a target market and, thus, to optimize marketing strategies. This paper commences with a comprehensive literature review of existing research on consumer information sear
APA, Harvard, Vancouver, ISO, and other styles
16

Firmansyah, Fani, Puji Endah Purnamasari, and Muhammad Djakfar. "Religiusitas, lingkungan dan pembelian green product pada konsumen generasi Z." IQTISHODUNA 1, no. 1 (2019): 57–70. http://dx.doi.org/10.18860/iq.v1i1.5779.

Full text
Abstract:
The formation of consumer attitudes will shape a person's intention to do or not, and that intention will influence the formation of consumer behavior. The purpose of this study is to fill the gap with previous research by investigating the role of religiosity, an essential part of a person's belief system, in the relationship between environmental variables and the intention to purchase green products / environmentally friendly products. Questionnaire or pre-test testing was carried out by distributing questionnaires to students of State Universities in Malang in more significant numbers to o
APA, Harvard, Vancouver, ISO, and other styles
17

Bellini, Silvia, and Simone Aiolfi. "Impulse buying behavior: the mobile revolution." International Journal of Retail & Distribution Management 48, no. 1 (2019): 1–17. http://dx.doi.org/10.1108/ijrdm-12-2018-0280.

Full text
Abstract:
Purpose The purpose of this paper is to investigate the role of in-store mobile usage on purchase decision making in order to understand whether and to what extent the use of the device changes the shopper behavior in terms of planned and unplanned purchases even across different retail store formats. Design/methodology/approach Data were obtained using a structured questionnaire from 406 respondents interviewed in hypermarket and discount stores, after the checkout. Data were measured through t-tests and the analysis of variance. Findings The mobile intensifies a process of preparation making
APA, Harvard, Vancouver, ISO, and other styles
18

Coucke, Nicky, Iris Vermeir, Hendrik Slabbinck, and Anneleen Van Kerckhove. "Show Me More! The Influence of Visibility on Sustainable Food Choices." Foods 8, no. 6 (2019): 186. http://dx.doi.org/10.3390/foods8060186.

Full text
Abstract:
Visual cues are omnipresent in an in-store environment and can enhance the visibility of a product. By using these visual cues, policy makers can design a choice environment to nudge consumers towards more sustainable consumer behavior. In this study, we use a combined nudge of display area size and quantity of displayed products to nudge consumers towards more sustainable meat choices. We performed a field experiment of four weeks in a butchery, located in a supermarket. The size of the display area and quantity of displayed poultry products, serving as the nudging intervention, were increase
APA, Harvard, Vancouver, ISO, and other styles
19

Cobb Walgren, Cathy. "Kids complain – do companies respond?" Young Consumers 17, no. 4 (2016): 299–320. http://dx.doi.org/10.1108/yc-02-2016-00583.

Full text
Abstract:
Purpose Most of the research on children’s consumer behavior focuses on pre-purchase processes, with brand choice typically being the last stage investigated. This paper aims to examine the outcome of children’s purchase decisions, with an emphasis on dissatisfaction and outcome resolution. Of particular interest was the comprehension level of the corporate communication and the extent to which clear, understandable communication influenced children’s ultimate satisfaction. Design/methodology/approach Eighty-seven children wrote authentic letters of complaint to manufacturers about a recent pr
APA, Harvard, Vancouver, ISO, and other styles
20

Chowdhury, Fairuz, and Melita Mehjabeen. "The Impact of Culture on Impulse Buying Behaviour." 11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 11, no. 1 (2020): 71. http://dx.doi.org/10.35609/gcbssproceeding.2020.11(71).

Full text
Abstract:
Beatty and Ferrell (1998) define impulse buying as a sudden and immediate purchase without pre-shopping intention to either buy a specific product or fulfill a task. Several studies have been conducted to understand the factors that encourage/ affect impulse buying (Lim and Yazdanifard, 2015). Muruganantham and Bhakat (2013) state impulse buyers are influenced by several factors that could be either related to the shopping environment, shoppers' traits, situational factors, or cultural factors. Cultural aspects of impulse buying can help both practitioners and researchers to develop a better u
APA, Harvard, Vancouver, ISO, and other styles
21

Sitaker, Marilyn, Jane Kolodinsky, Weiwei Wang, et al. "Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation." Sustainability 12, no. 24 (2020): 10406. http://dx.doi.org/10.3390/su122410406.

Full text
Abstract:
Using a mixed-methods design, we evaluated Farm Fresh Food Box (F3B) a market innovation designed to expand producer markets, stabilize rural retail businesses, and improve rural food access. In the F3B model, pre-ordered Community Supported Agriculture (CSA)-style produce boxes are sold through rural retail outlets. F3B was implemented from 2016 to 2018 as part of a United States Department of Agriculture (USDA)-funded multi-state extension and research collaboration project in 3 geographically diverse and rural areas: Vermont, Washington, and California. The F3B evaluation aimed to (1) asses
APA, Harvard, Vancouver, ISO, and other styles
22

Yu, Lihua, and Eung-Soo Oh. "Comparative Study on the Characteristics of Sporting Goods Consumption Behavior of Chinese College Students." Journal of Health, Sports, and Kinesiology 2, no. 1 (2021): 38–39. http://dx.doi.org/10.47544/johsk.2021.2.1.38.

Full text
Abstract:
College students are the main group of sports consumption in the future. Therefore, it is very important to understand the motivation of college students' sporting goods consumption and evaluate the importance and satisfaction of college students' purchase behavior of sporting goods. Currently, there are mainly three evaluation methods based on satisfaction, such as SERVQUAL model (service quality) proposed by Parasuraman A in 1985, the SERVPERF model (service performance) proposed by Cronin and Taylor in 1992, and the IPA (Important Performance Analysis) proposed by Martilla and James (1977).
APA, Harvard, Vancouver, ISO, and other styles
23

Saraswati, Ni Putu Eka Citra, I. Made Kusuma Negara, and Putu Agus Wikanatha Sagita. "PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN WISATAWAN MELAKUKAN AKTIVITAS DIVING PADA BLUE SEASON BALI." Jurnal IPTA 9, no. 1 (2021): 63. http://dx.doi.org/10.24843/ipta.2021.v09.i01.p06.

Full text
Abstract:
In the era of Marketing 4.0, the rapid digitization has created a new face of competition reflected by shifting business practices, as well as consumer behavior from pre-purchase to post-purchase. Aside from companies that are constantly adaptive to technological advancements, consumers are becoming increasingly social and communal, so marketers need to understand new customer paths, and synergize online and offline interactions. This research aims to analyze the influence of electronic word of mouth towards tourist’s decision to do diving activities in Blue Season Bali. The technique of deter
APA, Harvard, Vancouver, ISO, and other styles
24

Aprilia, Monika Pretty. "Pencarian Informasi oleh Foodie pada Foto Makanan di Instagram." Jurnal Komunikasi Nusantara 2, no. 1 (2020): 56–66. http://dx.doi.org/10.33366/jkn.v2i1.40.

Full text
Abstract:
Information seeking reduces uncertainty. Information is needed by human for work needs and other daily activities. One of these activities is a hobby. Many people spend a lot of time and money when they seek information for a hobby rather than for work. Foodie is a person who loves food. Foodie is interested in learning and trying new food. When someone is called a foodie then they must be someone who loves to taste food. A foodie also needs information to be able to taste various food. Social media has become one of information sources used by foodie to get information that related to food. T
APA, Harvard, Vancouver, ISO, and other styles
25

Gallarza, Martina G., Teresa Fayos, Rosa Currás, David Servera, and Francisco Arteaga. "What Erasmus students do expect from their abroad experience? A multidimensional scale tested for the case of Spain." International Journal of Educational Management 33, no. 2 (2019): 218–33. http://dx.doi.org/10.1108/ijem-11-2017-0322.

Full text
Abstract:
PurposeSince universities adopted a “Student as Customer” approach, student consumer behavior is a field of study which has become crucial. In the European higher education area, more understanding is needed on International students, and more precisely on Erasmus students. The purpose of this paper is to validate a multidimensional scale to assess Erasmus students’ value expectations (i.e. expected value) on the basis of costs and benefits in their choices as consumers of an academic experience abroad.Design/methodology/approachA survey conducted on a sample of 192 students from 50 universiti
APA, Harvard, Vancouver, ISO, and other styles
26

Rousseau, D. "Pre-purchase information search and consumer satisfaction: Replication and extension." South African Journal of Business Management 17, no. 4 (1986): 220–24. http://dx.doi.org/10.4102/sajbm.v17i4.1061.

Full text
Abstract:
In this paper the author examines consumer satisfaction with major household appliances and its determining factors. Hypotheses relating to pre-purchase information search and product satisfaction as well as previous satisfactory store experiences and subsequent repurchase behaviour are proposed and empirically tested using data from 55 consumers who patronized a large eastern Cape hypermarket. Results imply that product satisfaction is more related to market place variables than actual search behaviour. Repeat shopping intentions are associated with previous shopping experiences at the partic
APA, Harvard, Vancouver, ISO, and other styles
27

Cook, Sasikarn Chatvijit, and Jennifer Yurchisin. "Fast fashion environments: consumer’s heaven or retailer’s nightmare?" International Journal of Retail & Distribution Management 45, no. 2 (2017): 143–57. http://dx.doi.org/10.1108/ijrdm-03-2016-0027.

Full text
Abstract:
Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the fast fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at fast fashion retailers, were analysed in SPSS and AMOS 23.0.
APA, Harvard, Vancouver, ISO, and other styles
28

Alagarsamy, Subburaj, Sangeeta Mehrolia, and Sonia Mathew. "How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices." Vision: The Journal of Business Perspective 25, no. 1 (2021): 65–76. http://dx.doi.org/10.1177/0972262920977986.

Full text
Abstract:
The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, the environment-conscious youth in the city of Bangalore. The focus of the study is on the pre-purchase sustainable logistics of food products and how they impact behaviour and attitudes of green consumers. The theory of planned behaviour and social cognitive theory form the theoretical base for the current research. An online survey was conducted among 284 participants in and around the scope area.
APA, Harvard, Vancouver, ISO, and other styles
29

Penney, Ursula, and Caroline Prior. "Exploring the urban consumer's perception of local food." International Journal of Retail & Distribution Management 42, no. 7 (2014): 580–94. http://dx.doi.org/10.1108/ijrdm-09-2012-0077.

Full text
Abstract:
Purpose – The purpose of this paper is to explore the perception and attitudes of urban consumers in the UK towards local food. Design/methodology/approach – Four focus groups were conducted with participants from Birmingham, UK. A pre-focus group questionnaire was issued to participants to gather demographic data and to provide participants with the “Making Local Food Work” definition of local food. Following on from the focus groups, participants were e-mailed to enquire whether they had any additional comments to provide. Findings – The results of the study revealed that despite urban consu
APA, Harvard, Vancouver, ISO, and other styles
30

SOKHATSKA, Olena, and SIDDHARTH SIDDHARTH. "THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR: THEORETICAL ASPECT." Vol 18, No 2 (2019), Vol 18, No 2 (2019) (2019): 285–97. http://dx.doi.org/10.35774/jee2019.02.285.

Full text
Abstract:
This research studies the impact of social media marketing on consumer buying behaviour. The aim of this research is to explore how social interactive tools have an influence on buying decision process and how others’ productrelated opinions collected from social and digital environment are influential on buying decisions in different markets. This project sought to assess the impact of social media on the decision making process among the consumers. The study’s general objective was to establish the impact of social media on consumer’s decision making process among the consumers across differ
APA, Harvard, Vancouver, ISO, and other styles
31

Mehdi, Mokhalles M. "Pre-Purchase and Post-Purchase Behaviour of Two Wheeler Motorcycle Consumers in Jorhat." Review of Professional Management- A Journal of New Delhi Institute of Management 13, no. 2 (2015): 77. http://dx.doi.org/10.20968/rpm/2015/v13/i2/88689.

Full text
APA, Harvard, Vancouver, ISO, and other styles
32

Lobo, Antonio, Denny Meyer, and Yayoi Chester. "Evaluating consumer response associated with sponsorship of major sporting events in Australia." Sport, Business and Management: An International Journal 4, no. 1 (2014): 52–70. http://dx.doi.org/10.1108/sbm-05-2011-0043.

Full text
Abstract:
Purpose – The purpose of this paper is to investigate the key determinants of positive consumer behaviour associated with sports sponsorship. Using the consumer decision-making process and classical conditioning principles as an underpinning framework, it examines consumer perceptions of a sponsor, sponsored property and sponsorship activity relative to their intention of purchasing a sponsor's product or service. The purchase intention of consumers is analysed as an outcome of five significant constructs: event factors, sponsor factors, sponsorship factors, a pre-purchase response and the tra
APA, Harvard, Vancouver, ISO, and other styles
33

Jhamb, Deepika, Arun Aggarwal, Amit Mittal, and Justin Paul. "Experience and attitude towards luxury brands consumption in an emerging market." European Business Review 32, no. 5 (2020): 909–36. http://dx.doi.org/10.1108/ebr-09-2019-0218.

Full text
Abstract:
Purpose Conventionally, consumers perceive luxury products as a means of displaying their wealth and prosperity. Consumption of luxury products has usually been considered the prerogative of the Western world. Although there are a number of studies capturing the pre-purchase and purchase behaviour of consumers, there is a dearth of quality studies that have been conducted in this field to understand the post-purchase behaviour of consumers towards luxury brands, especially in the context of young shoppers in an emerging market context. Studying the post-purchase behaviour of shoppers is import
APA, Harvard, Vancouver, ISO, and other styles
34

Narwal, Preeti, and Jogendra Kumar Nayak. "How consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing." Journal of Consumer Marketing 36, no. 4 (2019): 494–505. http://dx.doi.org/10.1108/jcm-05-2018-2677.

Full text
Abstract:
PurposeThis paper aims to investigate consumer behaviour in response to social norms under pay-what-you-want (PWYW) pricing. Specifically, it explores the critical role of social norms such as norm priming and consumer prior trust in the retailer on consumers’ perceived price fairness, trust, willingness to pay, purchase intentions and intentions to spread negative word of mouth about the retailer.Design/methodology/approachData on dependent measures were collected through the scenario-based online experimental approach and assessed using MANOVA analysis.FindingsResults confirm the significanc
APA, Harvard, Vancouver, ISO, and other styles
35

ABDUNUROVA, Assem, Maira USPANOVA, Rajibul HASAN, Zinagul SURAPBERGENOVA, and Nuradin KUDAIBERGENOV. "Pre - Purchasing and Post - Purchasing Travel Behavior on Social Media: The Case of Kazakhstan." Journal of Environmental Management and Tourism 11, no. 6 (2020): 1475. http://dx.doi.org/10.14505/jemt.11.6(46).18.

Full text
Abstract:
Purpose – To identify consumers’ travel behavior on social media (SM) before and after purchasing tourism product in the case of the Republic of Kazakhstan.
 Methodology – A quantitative survey collected data involving travel purposes from 413 users of SM platforms.
 Findings – This paper revealed the impact of social-economic characteristics on travel behavior and characterized two stages of purchasing process tourism product on SM: The pre-purchase behavior: the impact on decision-making process such factors as sources of trustworthy content, travel frequency, being a member of tra
APA, Harvard, Vancouver, ISO, and other styles
36

Lee, Euna and JinSook Hwang. "The Effect of Omni-channel Consumers’ Pre-purchase Searching Behavior on Post-purchase Satisfaction and Word-of-Mouth." Journal of Korea Design Forum ll, no. 55 (2017): 75–86. http://dx.doi.org/10.21326/ksdt.2017..55.006.

Full text
APA, Harvard, Vancouver, ISO, and other styles
37

Byun, Kyung-Ah, Mayukh Dass, Piyush Kumar, and Junghwan Kim. "An examination of innovative consumers’ playfulness on their pre-ordering behavior." Journal of Consumer Marketing 34, no. 3 (2017): 226–40. http://dx.doi.org/10.1108/jcm-01-2016-1684.

Full text
Abstract:
Purpose The purpose of this paper is to examine the role of playfulness on innovative consumers’ pre-order behavior for new products. Design/methodology/approach Drawing upon self-congruity theory and early adoption literature, the effects of playfulness and innovativeness on pre-order behavior and the role of self-congruity are tested using four experimental studies that are analyzed using generalized linear model (GLM) and structural equation modeling. Findings Results indicate that playfulness amplifies the advance-purchasing propensity, especially when the pre-launch information cues come
APA, Harvard, Vancouver, ISO, and other styles
38

Netti, Giulia. "Purchase of Consumer Behavior in the Event of Natural Disasters, Shows New Cultural Values?" International Journal of Business and Management 14, no. 2 (2019): 141. http://dx.doi.org/10.5539/ijbm.v14n2p141.

Full text
Abstract:
Specifically, this article is a pre-test to understand if a population considered individualistic, such as the Italian population, in the study carried out by Hofstede, in particular cases resulting from a shock, in other words from the advent of a natural disaster, highlight cultural values that were previously unidentifiable.
 
 A statistical analysis was conducted, through the administration of a questionnaire, via the web thanks to the use of social media such as facebook and whatsapp. 
 
 The results of this pre-test that registered a number of 263 replies to the quest
APA, Harvard, Vancouver, ISO, and other styles
39

Liu, Hongfei, Chanaka Jayawardhena, Victoria-Sophie Osburg, and Mujahid Mohiuddin Babu. "Do online reviews still matter post-purchase?" Internet Research 30, no. 1 (2019): 109–39. http://dx.doi.org/10.1108/intr-07-2018-0331.

Full text
Abstract:
Purpose The influence of electronic word-of-mouth (eWOM) information, such as online reviews, on consumers’ decision making is well documented, but it is unclear if online reviews still matter in post-purchase evaluation and behaviours. The purpose of this paper is to examine the extent to which online reviews (aggregate rating (AR) and individual reviews (IR)) influence consumers’ evaluation and post-purchase behaviour by considering the valence congruence of online reviews and consumption experience (CE). Design/methodology/approach Following social comparison theory and relevant literature,
APA, Harvard, Vancouver, ISO, and other styles
40

Bellini, Silvia, Maria Grazia Cardinali, and Benedetta Grandi. "Does Shopping Preparation influence Consumer Buying Decisions?" International Business Research 9, no. 10 (2016): 201. http://dx.doi.org/10.5539/ibr.v9n10p201.

Full text
Abstract:
<p class="1main-text">Changes in consumers’ environment, specifically the economic crisis and the growing penetration of digital technologies, have produced significant changes in shopping habits, designed to gradually reduced the effectiveness of in-store marketing levers in influencing shopping behaviour. On one hand, due to the global economic downturn and the associated diminished disposable income, more shoppers are now searching more information before entering a store and evaluating more alternatives before to decide where and what to shop. On the other hand, the deep penetration
APA, Harvard, Vancouver, ISO, and other styles
41

Won, June, and J. Lucy Lee. "The effectiveness of multiple brand portfolios: the role of directional dominance and brand interference on brand evaluation." International Journal of Sports Marketing and Sponsorship 21, no. 2 (2020): 285–303. http://dx.doi.org/10.1108/ijsms-09-2019-0100.

Full text
Abstract:
PurposeThe purposes of the study were (1) to examine whether directional dominance between co-existing athlete brands and sponsor brands exists; (2) to explore whether directional dominance influences consumers' memory interference; and (3) to test whether brand interference interacts with directional dominance among brands to influence consumer evaluation and behaviors under multiple endorsement and sponsorship portfolios.Design/methodology/approachThe research is a 3 (directional dominance: symmetric dominance vs. asymmetric dominance with existing vs. asymmetric dominance with newly endorse
APA, Harvard, Vancouver, ISO, and other styles
42

Manandhar, Raju Bhai. "Impact of Gender on Pre-Purchasing Behaviour of Consumers of Electric Vehicle." Nepal Journal of Multidisciplinary Research 4, no. 1 (2021): 98–106. http://dx.doi.org/10.3126/njmr.v4i1.36622.

Full text
Abstract:
The demand of electric vehicle is increasing day by day because of its contribution in environmental health. The main objective of this study was to explore the gender impact on pre-purchasing behaviour of consumers of electric vehicle. The study was based on the quantitative design. The study was conducted in the Kathmandu valley among the electric vehicle users. The total sample size was 55. The standard structured questionnaire survey was used to collect the data. the study found that majority (72.7%) of the owner of electric vehicle were male. comparatively higher number (23.6%) customers
APA, Harvard, Vancouver, ISO, and other styles
43

Abdullah, Nuraisyah Chua, Ramzyzan Ramly, and Muhammad Izwan Ikhsan. "Home Buyers’ and Vendors’ Behaviours: Analysis of Judicial Decisions." Environment-Behaviour Proceedings Journal 2, no. 6 (2017): 229. http://dx.doi.org/10.21834/e-bpj.v2i6.962.

Full text
Abstract:
This paper examines the behaviour of vendors and purchasers indirectly through the judicial decisions in Malaysia, Australia, and the United States. The decided cases illustrate that buyers are still indolent in their duty to conduct pre-purchase inspections, some vendors were seen to have actively concealed defects in the property and fraudulently misrepresented the conditions of the properties. This paper suggests consumer education for both the vendors and purchasers and the extension of the jurisdiction of either the Tribunal for Homebuyers Claims or the Tribunal for Consumer Claims to inc
APA, Harvard, Vancouver, ISO, and other styles
44

Gutierrez, Alma Maria Jennifer, Anthony Shun Fung Chiu, and Rosemary Seva. "A Proposed Framework on the Affective Design of Eco-Product Labels." Sustainability 12, no. 8 (2020): 3234. http://dx.doi.org/10.3390/su12083234.

Full text
Abstract:
There was a shift in sustainability consumption in the last decade that stimulated new strategies for ecological friendly industries and new product innovations. Environmental labeling is a marketing technique used to inform consumers that a company has employed a process to protect the environment. However, uncertainty remains concerning how eco-labels influence consumers. Buying green products can elicit emotion in consumers. When consumers buy eco-products, they feel that they are helping save the environment. Products provide certain emotional benefits and therefore affect mood and behavio
APA, Harvard, Vancouver, ISO, and other styles
45

Al-Adwan, Ahmad Samed, and George Sammour. "What Makes Consumers Purchase Mobile Apps: Evidence from Jordan." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 3 (2020): 562–83. http://dx.doi.org/10.3390/jtaer16030034.

Full text
Abstract:
Mobile applications (mobile Apps) have changed the ecosystem of the business world. The rapid progression in the market for smart devices and mobile Apps has brought about a revolution with regard to the mobile Apps’ economy. The major revenue stream of this economy is the sale of mobile Apps, with such sales being expected to increase dramatically every year. However, in spite of this, a considerable number of mobile Apps fail to capture consumers’ attention. Additionally, in developing countries such as Jordan, there is lack of research into understanding and determining the major factors th
APA, Harvard, Vancouver, ISO, and other styles
46

Mou, Jian, Jason Cohen, Yongxiang Dou, and Bo Zhang. "International buyers’ repurchase intentions in a Chinese cross-border e-commerce platform." Internet Research 30, no. 2 (2019): 403–37. http://dx.doi.org/10.1108/intr-06-2018-0259.

Full text
Abstract:
Purpose The purpose of this paper is to develop and test a model of the uncertainties and benefits influencing the repurchase intentions of buyers in cross-border e-commerce (CBEC). Design/methodology/approach The authors draw on the valence framework to hypothesize effects of positive valences (utilitarian benefits) along with negative valences (pre- and post-contractual uncertainties) on buyers’ repeat purchase intentions. Data were collected using an online survey from 378 international B2C buyers on a CBEC platform in China. Findings Results explain 51.4 percent of the variance and reveal
APA, Harvard, Vancouver, ISO, and other styles
47

Abdullah, Nuraisyah Chua, Ramzyzan Ramly, and Muhammad Izwan Ikhsan. "Attitudes of Sub-Sale Home Buyers and Vendors in the 21st Century: Legal implications." Asian Journal of Quality of Life 3, no. 13 (2018): 1–7. http://dx.doi.org/10.21834/ajqol.v3i13.156.

Full text
Abstract:
This article analyses the legal implications of sub-sale house buyers and sellers' attitudes as illustrated in judicial cases from Malaysia, Australia and the United States. The cases demonstrate that purchasers still sleep on their legal duty to conduct a pre-purchase inspection. On the other hand, vendors often conceal the defects in the property and refuse to rectify the defects. This article recommends that consumer education is vital to protect the rights of purchasers and to uplift the vendors' ethical values of in a sale and purchase of the sub-sale house. It is also suggested that the
APA, Harvard, Vancouver, ISO, and other styles
48

Praveenraj, D. David Winster, and A. Prasanth. "A Study on Pre and Post-Purchase Behaviour Exhibited by Online Shoppers – Special Reference to Shoppers of Amazon.in." Restaurant Business 118, no. 6 (2019): 100–102. http://dx.doi.org/10.26643/rb.v118i6.7661.

Full text
Abstract:
Usually, in a process of purchasing products at Amazon.in, several steps are required to purchase the products where the consumer begins to navigate through the advertisements, internet and word of mouth, then search the products on search bar to purchase the products. In general, the process requires the customer to be seated before beginning. This study aims to discuss the consumer's perception of online products purchasing and delivery services in Karur. The survey was conducted among 100 respondents who were selected based on purposive sampling. The research focuses on the study and analys
APA, Harvard, Vancouver, ISO, and other styles
49

Durán Agüero, Samuel, Jaime Silva Rojas, Astrid Caichac, et al. "Stages of change in the purchase of ultra-processed snacks among university students after the implementation of the chilean food law; a multi-center study." Archivos Latinoamericanos de Nutrición 70, no. 4 (2020): 263–68. http://dx.doi.org/10.37527/2020.70.4.004.

Full text
Abstract:
The Objective is to determine the stages of change in the behavior of university students regarding the purchase of ultra-processed snacks consumed. Multi-center study (14 Chilean universities). The participants (4,807 students)evaluated were applied a survey to determine the stage of change of behavior regarding the purchase of foods with warning signs. The students were evaluated and classified as (a) Nutrition Students, (b) Healthcare-related Students and (c) Other degree Students. More than 90% of the students were aware of the food regulation and knew the warning signs. More than 60% of H
APA, Harvard, Vancouver, ISO, and other styles
50

Kumar, Dharmendra. "Analysing the Effect of Socio-Demographic Factors on Consumers' Pre-Purchase Behaviour: A Study in the Context of Durables." Quest-The Journal of UGC-ASC Nainital 5, no. 1 (2011): 150. http://dx.doi.org/10.5958/j.0974-5041.5.1.014.

Full text
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography