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Dissertations / Theses on the topic 'Consumer preferences'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.

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The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed quest

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2

Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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3

Farmer, Adam. "POLITICAL IDEOLOGY AND CONSUMER PREFERENCES." UKnowledge, 2014. http://uknowledge.uky.edu/marketing_etds/2.

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Despite continued polarization along political party lines, it remains unclear how differences in political ideology impact the choices consumers make. The results of seven studies indicate that political ideology profoundly influences the way consumers think and behave. Liberals and conservatives are systematically drawn to distinct choice preferences where liberals prefer hedonic, novel, and desirable options, while conservatives prefer utilitarian, status quo, and feasible options. These findings are robust for multiple measures of political ideology across multiple choice sets. Differences

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4

Cestre, Ghislaine. "Assessing consumer preferences in the context of new product diffusion." Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=70256.

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The possibility for different kinds of adopters, along Rogers' (1962) categorization, to display different preference patterns regarding a product's features, is investigated. The moderating role of diffusion-related variables, namely a product's newness and the extent of interpersonal communication, is assessed.<br>It is hypothesized that a respondent's evaluation of product descriptions can be influenced by the diffusion context which characterizes them. An attempt is made to show that such a context can be used to elicit different "best product" alternatives for different stages of the adop

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5

Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /." View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.

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6

Ahmadov, Vugar. "Consumer preferences for differentiated food products." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/v_ahmadov_042508.pdf.

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7

Sams, Johnny A. "Regulatory Fit and Consumer Brand Preferences." Cleveland State University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=csu1288913649.

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8

Chen, Yun-Ju (Kelly). "Consumer preferences for wool production attributes." Diss., Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/1035.

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9

Chan, Wai-hing. "Persistent preferences : effects of freedom to choose on subsequent choices /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?MARK%202005%20CHAN.

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10

Dong, Xiao. "Consumer Preferences, Consumer Behavior and Producer Responses in the Retail Sector." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1572935866720799.

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11

Hustvedt, Gwendolyn. "Consumer preferences for blended organic cotton apparel." Diss., Manhattan, Kan. : Kansas State University, 2006. http://hdl.handle.net/2097/150.

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12

Evans, Callie Bryan Fields Deacue. "Consumer preferences for watermelons a conjoint analysis /." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/SPRING/Agricultural_Economics_and_Rural_Sociology/Thesis/Evans_Callie_53.pdf.

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13

Zheng, Jiwei. "Experiments on consumer preferences and decision making." Thesis, University of East Anglia, 2014. https://ueaeprints.uea.ac.uk/52072/.

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Consumers are not as rational as assumed by conventional economic theories. The present thesis reports three studies of consumers’ bounded rationality. It has three chapters. In Chapter 1, I investigate the effects of a range of different types of anchor on WTP and WTA valuations of familiar consumer products, elicited through individuals’ buying or selling decisions at given prices. I find anchoring effects only when the anchor value is framed as a plausible price for the good for which the individual is a potential buyer or seller. Anchoring effects are stronger for WTA than for WTP. I concl

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14

Love, Edwin. "Innovation in context : the effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance of new features /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/8833.

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15

Berning, Joshua Paul. "Shelf label nutrition information consumer preferences and behavior /." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/j_berning_042208.pdf.

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16

Heckman, Stuart J. "Consumer Risk Preferences and Higher Education Enrollment Decisions." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1404299902.

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17

Bellet, Clément. "Essays on inequality, social preferences and consumer behavior." Thesis, Paris, Institut d'études politiques, 2017. http://www.theses.fr/2017IEPP0004/document.

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Cette thèse étudie la façon dont l’inégalité intra et inter groupes affecte le comportement du consommateur et son bien-être via des effets de comparaisons sociales. L’objectif est une meilleure compréhension d’un certain nombre de phénomènes sociaux largement délaissés par la théorie classique du consommateur. Par exemple, dans quelle mesure les déterminants visibles d’une identité sociale tels que le groupe ethnique ou la caste affectent les comportements de consommation des ménages ? Comment comprendre le sur-endettement des plus pauvres malgré la persistante stagnation de leur revenu réel

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18

Hunt, David M. "A consumer perspective on mass customization." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4439.

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Thesis (Ph.D.)--University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (February 27, 2007) Vita. Includes bibliographical references.

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19

ALVINO, Letizia. "Consumer Neuroscience: New directions in predicting consumers' behavior and their preferences for product characteristics." Doctoral thesis, Università degli studi del Molise, 2018. http://hdl.handle.net/11695/83721.

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La presente tesi di dottorato è indirizzata allo studio di una nuova disciplina nata dall’unione di Marketing, Psicologia e Neuroscienze, anche nota come Consumer Neuroscience. La tesi si focalizza sulle esistenti e potenziali cause che identificano, definiscono e influenzano il processo decisionale e il comportamento di acquisto. La tesi mira a contribuire sia agli aspetti teorici che a quelli pratici nel campo di studi della Consumer Neuroscience. La tesi è costituita da un esame della letteratura e una ricerca qualitativa. L’analisi della letteratura mira a stabilire i benefici e i risul

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20

Guo, Ting. "Differences in income and consumer expenditure patterns between foreign and American graduate students at Virginia Polytechnic Institute and State University." Thesis, This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-08142009-040421/.

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21

Newholm, Terry. "Understanding the ethical consumer : employing a frame of bounded rationality." n.p, 1999. http://ethos.bl.uk/.

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22

Dawson, Cheri Meadows Bernacchio Charles P. "Panic disorder consumer preferences and implications for rehabilitation counselors /." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2009. http://dc.lib.unc.edu/u?/etd,2838.

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Thesis (M.S.)--University of North Carolina at Chapel Hill, 2009.<br>Title from electronic title page (viewed Jun. 4, 2010). "... in partial fulfillment of the requirements for the degree of Master of Science in the Division of Rehabilitation Counseling and Psychology." Discipline: Rehabilitation Counseling and Psychology; Department/School: Medicine.

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23

Knight, Erika Patrice. "Evaluation of consumer preferences regarding goat meat in Florida." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0010284.

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24

Nasers, Melissa Sue. "Iowa agritourism consumer profile demographics, preferences, and participation levels /." [Ames, Iowa : Iowa State University], 2009.

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25

Cuellar, Jose. "Mexican consumer preferences for biotechnology and retail food outlets." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Thesis/Fall2004/J%5FCuellar%5F121704.pdf.

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26

Nelson, Kim Allen. "Consumer decision-making and image theory: Understanding the socially responsible consumer." Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186868.

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Many consumers are now considering the effects of general corporate behavior (e.g., political views, charitable contributions, environmental disasters) and of the product's manufacture, consumption or disposal (e.g., animal testing, ecological harm) on society's overall well-being. These situations involve the issue of individual social responsibility and are good examples of complex decisions that are not readily explained by traditional decision theories. Abstract attributes (e.g., product "greenness" or lack of harm to the environment) and the active role of the decision maker's values, pri

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27

Omar, Ogenyi Ejye. "Grocery shopping behaviour and retailers' own-label food brands." Thesis, Manchester Metropolitan University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.306303.

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28

Roster, Catherine A. "Antecedents and consequences of dual forces in consumer replacement decisions /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3052213.

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29

Azizi, Taha. "Exploring an experiential marketing phenomenon : the dining experience." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2011, 2011. http://hdl.handle.net/10133/3233.

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This research focuses on dining experience as an example of experience marketing. In this study, the qualitative research method has been used to derive particular concepts involved in the dining experience from the bodies of reviews. Similarly, quantitative content analysis method has been used to provide rich and valuable information about the concepts explored from the qualitative data. Inferential statistics has been used in the study to test hypotheses about the relationships between elements in the dining experience context. The results indicate that food quality is the most important pr

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30

Draper, Glenn. "Socioeconomic health differences : lifestyle and consumer choice /." [St. Lucia, Qld.], 2001. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16952.pdf.

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31

Min, Jihoon. "Energy Efficient Lighting: Consumer Preferences, Choices, and System Wide Effects." Research Showcase @ CMU, 2014. http://repository.cmu.edu/dissertations/431.

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Lighting accounts for nearly 20% of overall U.S. electricity consumption, 14% of U.S. residential electricity consumption, and 6% of total U.S. carbon dioxide equivalent (CO2e) emissions. A transition to alternative energy-efficient technologies could reduce this energy consumption considerably. We studied three questions related to energy efficiency lighting choices and consequences, which are: • Question 1: How large is the system-wide effect of a residential lighting retrofit with more efficient lighting technologies? • Question 2: Based on stated preference (SP) data, which factors influen

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32

Kirchner, Jens. "Context-Aware Optimized Service Selection with Focus on Consumer Preferences." Doctoral thesis, Linnéuniversitetet, Institutionen för datavetenskap (DV), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54320.

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Cloud computing, mobile computing, Service-Oriented Computing (SOC), and Software as a Service (SaaS) indicate that the Internet emerges to an anonymous service market where service functionality can be dynamically and ubiquitously consumed. Among functionally similar services, service consumers are interested in the consumption of the services which perform best towards their optimization preferences. The experienced performance of a service at consumer side is expressed in its non-functional properties (NFPs). Selecting the best-fit service is an individual challenge as the preferences of co

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33

Algrnas, Mohammad. "Stakeholder model representing consumer preferences for housing in Saudi Arabia." Thesis, Liverpool John Moores University, 2016. http://researchonline.ljmu.ac.uk/4479/.

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Adequate housing is an important issue for any society; no one can ignore the importance of providing adequate housing for citizens in any country. Purchasing a home is a major investment; it takes a huge part of people’s income. Therefore, it is important to know what in the market is suitable for consumers, to categorise and analyse consumer preferences, and understand their changes in behaviour, looking at the differences in the demographics and the population segment in order to create a better home environment. However, solutions that are not consistent with consumer ambitions and self-co

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34

Glass, Jessica Elspeth. "Consumer preferences the role of food emotions in food choice /." Connect to this title online, 2009. http://etd.lib.clemson.edu/documents/1249066449/.

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35

Diels, Jana Luisa. "Five studies on the antecedents of preferences and consumer choice." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2014. http://dx.doi.org/10.18452/16874.

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Die Dissertation thematisiert die kontextbezogene Präferenzbildung von Konsumenten. Aufsatz 1 untersucht das Substitutionsverhalten von Konsumenten in Out-of-Stock Situationen unter Berücksichtigung des Einflusses von Promotions. Die Ergebnisse zweier Online-Studien zeigen, dass sowohl Phantome als auch Promotions die Dominanzstruktur eines Choicesets verändern und somit zu systematischen Verschiebungen der relativen Präferenzen führen. Aufsatz 2 diskutiert, ob Kontexteffekte in einem hypothetischen Entscheidungsumfeld mit rein imaginären Kaufentscheidungen im Vergleich zu verbindlichen Entsch

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36

Goss, Robert Justin. "Spinning Fantasies into Consumer Attitudes: A Fantasy Realization Perspective of Attitude Formation." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/goss/GossR0506.pdf.

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Fantasy Realization Theory (Oettingen 1996) states that people can dwell on their negative reality, fantasize about a positive future, or mentally compare each. When individuals mentally compare, commitment to the goal of achieving their fantasy is influenced by expectations for goal attainability. Consistent with the attitude literature, such expectations can be influenced by the quality of arguments within an advertisement. Merging these ideas, we predicted and found that participants' attitudes toward purchasing a car were influenced by the quality of arguments presented in an advertisement

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37

Karthikeyan, Sundarraj. "An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15 : 25." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20856.

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The Indian economy has grown over the last 10 years with new jobs created in the ITES sector, Biomedical, Automotive engineering, Apparel manufacturing and Civil engineering. The growth is strongly led by Information Technology Enabled Services (ITES); this is supported by the education sector with increase in the number of students enrolling for higher education and large numbers of students graduating every year thus creating a large pool of technical and managerial manpower. The working class people segment has grown since the economic growth and it has benefited middle class and upper midd

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38

Molise, Puseletso Bridget. "Consumer decision-making styles for Zambian generation X urban females." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97348.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: The purpose of the research was to investigate the decision-making styles of urban Zambian Generation X females shopping for apparel products. The research made use of a Consumer Styles Inventory (CSI) scale developed by Sproles and Kendall (1986) to measure the characteristics of various shopping styles. Out of 300 self-administered questionnaires distributed, 180 were used for data analysis. The Cronbach Alpha coefficients confirmed the reliability of the CSI scale on 7 out of 8 decision-making styles that could be associated

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39

Kaneko, Naoya. "Three essays on economic valuation of consumer preferences on genetically modified foods." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1127328876.

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Thesis (Ph. D.)--Ohio State University, 2005.<br>Title from first page of PDF file. Document formatted into pages; contains xiv, 168 p.; also includes graphics (some col.). Includes bibliographical references (p. 161-168). Available online via OhioLINK's ETD Center

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40

Chien, Yung-hsin. "Probabilistic preference modeling /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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41

Chun-Hsiung, Jim Chang. "The different perceptions toward hybrid vehicles between United States and China." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3208.

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42

Hanel, Vanessa K., and University of Lethbridge Faculty of Management. "Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010, 2010. http://hdl.handle.net/10133/2598.

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Consumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions of themselves can influence behaviour (Aquino et al., 2009). An on-line experiment demonstrated the importance of consumers' ethical self-identity (ESI) in the mental processing of socially conscious consumer decisions. Findings reveal not only how individuals process decisions, but how they react to external stimuli. This study categorizes consumers into three levels of

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43

Su, Yuh Jing, and 蘇玉娙. "Consumer preferences for smart phones." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/81770217078854170191.

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碩士<br>國立交通大學<br>管理學院碩士在職專班管理科學組<br>97<br>The market share of "Smart phones" has been increasing day to day. The key decision factor to effect consumer behavior is now the "operation system" on smart phone. Accompy with the changes in consumer behavior, cellphone manufacturers take the initiative from “Drive the market” to “co-operate with consumers”. Such as Apple's App Store, Google Android, NOKIA software and media Ovi online store, Microsoft just launched "Microsoft marketplace", BlackBerry manufacturer RIM also plan a software store, show out that cellphone manufacturers move their competi

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44

Trisna, Sugiapto. "Effects of buyer knowledge on the perceived importance of purchasing decision factors /." 1999. http://arrow.unisa.edu.au:8081/1959.8/85138.

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45

Manning, Nicola. "Physical, sensory and consumer analysis of pear genotypes among South African consumers and preference of appearance among European consumers." Thesis, 2009. http://hdl.handle.net/10019.1/2442.

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Thesis (Msc Food Sc (Food Science))--University of Stellenbosch, 2009.<br>The aim of this research project was to determine the preference of pear appearance and taste among South African pear consumers using descriptive sensory analysis, consumer preference and physical maturity measurements. The preference of external pear appearance among European consumers was also established. The Agricultural Research Council (ARC) Infruitec-Nietvoorbij, South Africa, aims to breed new cultivars with a local as well as export market potential. They are focused on a range of blushed cultivars from ea

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46

Parker, Jeffrey R. "When Shelf-based Scarcity Impacts Consumer Preferences." Thesis, 2011. https://doi.org/10.7916/D82B94ZQ.

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Scarcity has long been known to impact consumers' choices. Yet, the impact of shelf-based scarcity in retail environments, created by stocking level depletion, has received almost no attention in the literature. Indeed, little research to date has even examined if consumers will attend to shelf-based scarcity in retail environments, much less how this cue can impact choice. A priori, given the inherently noisy and cue-filled nature of retail environments, it is quite reasonable to expect that shelf-based scarcity would play little to no role in consumers' choices. However, across six chapters,

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47

Hui-LiTso and 左輝立. "LCD TV consumer preferences for product research." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/99007418946102213413.

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碩士<br>國立成功大學<br>高階管理碩士在職專班<br>98<br>With the maturity of optoelectronic display technology, LCD TV has got a lot more affordable and become a favorite choice for households. According to DisplaySearch’s forecast in 2006, the compound growth rate of global LCD TV shipment will be the fastest growing among all LCD products.Therefore, This research explores Using an empirical approach, a questionnaire was designed to collect such information as consumers’ lifestyle and level of involvement. Factor analysis, independent samples T test, one-way ANOVA, multiple regression analysis, and canonical cor

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48

Kwong, Raymond. "Effects of Consumer Preferences on Endogenous Switching Costs." Thesis, 2012. http://hdl.handle.net/10012/7061.

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The paper provides a model that assesses the set of complementary components of varying compatibility and its effect towards consumer adoption decisions. The smartphone market is a system good which utilizes the device and a set of compatible applications (apps). The amount of switching costs may vary depending upon the consumer’s decision to switch devices or across platforms. Analyzing the Android ecosystem, the process of custom ROMs (and rooting) and the large set of games, news, etc. apps justify the existence of device-specific and platform-specific apps. The model reinforces the fin

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Chammoun, Christopher James. "Production Model and Consumer Preferences for Texas Pecans." Thesis, 2012. http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11501.

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High prices in any industry, agricultural especially, tend to spur new investment opportunities. Recent prices for pecans have been high relative to their historical pattern, suggesting investment opportunities for pecans. Prior to any investment, the investor needs to know what products consumers are demanding and how profitable it is to grow those products. This study assessed Texas consumers' preferences for pecan products and the profitability of growing pecans in the central Texas region. A choice experiment was conducted amongst Texas consumers to reveal consumers' preferences and deter

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von, Meyer-Höfer Marie. "Product Differentiation and Consumer Preferences for Sustainable Food." Doctoral thesis, 2014. http://hdl.handle.net/11858/00-1735-0000-0022-5F5C-C.

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