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Dissertations / Theses on the topic 'Consumer products'
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1
Cheung, Yau-kay Tony, and 張有基. "Product management systems for consumer products in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1989. http://hub.hku.hk/bib/B31264293.
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Renkema, Marije, and Elio Schöfer. "Investigating the country of origin effect on consumers’ perception regarding consumer products – the case of India." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25702.
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The purpose of this research was to investigate the country of origin effect on consumers’ perception regarding consumer products from India. Indian consumer products are not well known in Europe and other Western countries. Therefore this research is focusing on the expectations consumers have about a certain product from a certain country and not on the experience. In order to understand those expectations, four interviews were conducted on potential Western European consumers. Those interviews were analysed using a framework which consists of a combination between a country of origin effect model and the brand equity model. The combination of the two models helped to understand the expectations which Western consumers can have regarding foreign products, in the case of this study, consumer products from India. It can be seen that three country of origin mechanisms were existent but not very strongly developed. As an example the cognitive country of origin mechanism had almost no direct influence on the brand awareness, as the interviewees were not able to recall or recognize any Indian brand logo which was shown during the interview. This means that the consumers interviewed in this paper are not extremely negatively nor positively influenced by the country of origin effect of India.
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Hammes, Janine. "Behavior of Swedes towards Milk Substitute Products." Thesis, Högskolan Väst, Avd för företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-8144.
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These days, milk substitute products are getting more popular and exist together with milk on the market. These substitute products are appreciated by consumers due to animal welfare, environmental or health related reasons. The purpose of the investigation was to make assumptions about the future situation of farmers and which demographic, personal, sociological, cultural and psychological determinants have an impact on Swedish consumers purchasing substitute products. The proposed methodology to reveal the impact of those factors was a qualitative research. Ten semi-structured interviews with residents of Västra Götaland, aimed to gain a deeper and better understanding of the reasons for consumption of milk substitute products, were conducted in total. The existing theory and scientific articles about demographic, personal, sociological, cultural and psychological determinants of consumer behavior, in terms of food choice and consumption, were used to create an interview guide and also to compare the collected primary data in the end. Participants were asked questions regarding their demography, lifestyle, awareness and perception of milk substitute products and other reasons for their consumption of milk substitutes. The findings revealed that demographic factors such as age and gender seemed to have an impact on the consumer behavior. Moreover, personal and psychological factors were revealed to have a significant impact on the consumption behavior. In particular lifestyle, perception, attitudes and motivations, knowledge and learning had a significant influence on Swedish consumers and their food consumption behavior. Regarding sociological factors it was discovered that friends had a significant influence on food consumption. Cultural determinants were also important to consider. However, they did not have a significant influence on the participants. The findings also revealed that health and animal welfare were the main reasons for changing the consumption. Interestingly, no participant started to consume these products due to environmental reasons in the beginning. The strong competition of milk and milk substitute products on the market is most likely to continue. The future situation for farmers will look different and might get more critical as milk consumption in Sweden could change. This small scale research does not make it possible to generalize the revealed findings. Nevertheless, this qualitative investigation provided the basis for future research in the field of consumer behavior towards substitute products.
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Guyton, Allison Amis. "Developing Sustainable Product Semantics for Consumer Products: A Sustainable Designer's Guide." Thesis, Available online, Georgia Institute of Technology, 2006, 2006. http://etd.gatech.edu/theses/available/etd-07092006-135211/.
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Yang, Xiaoyu. "Methodology and tools for realising product service systems for consumer products." Thesis, De Montfort University, 2006. http://hdl.handle.net/2086/4279.
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Geißler, Linda, Nico Herzberg, and Natalie Mundt. "Co-Creation bei komplexen Consumer Products." Thelem Universitätsverlag & Buchhandlung GmbH & Co. KG, 2021. https://tud.qucosa.de/id/qucosa%3A75910.
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Endkunden legen bei ihren Kaufentscheidungen immer mehr Wert auf Individualität. Als Reaktion darauf, haben Unternehmen das Potential der Co-Creation erkannt. Dies beschreibt die Zusammenstellung eines komplexen Produktes durch den Kunden selbst. Auch Campeleon nutzt Co-Creation im Rahmen der Produktentwicklung. Das Start Up entwickelt in enger Zusammenarbeit mit Pilotkunden modulare Ausstattungsmodule für Reisemobile. Durch die intensive Interaktion mit dem Kunden konnten Anforderungen an die Produkte identifiziert werden, die ansonsten unentdeckt geblieben wären. So sind erste modulare Ausstattungsmodule entstanden, die es ermöglichen, den knappen Platz im Innenraum von Reisemobilen durch Mehrfachnutzung der Flächen zu maximieren. Neben einer innovativen Küchenlösung ist so auch ein modulares Camper-Bad entstanden. Gleichzeitig muss sich Campeleon immer wieder die Frage stellen, in welchem Maße Co-Creation sinnvoll genutzt werden kann und wann sie für den Kunden überfordernd wirkt. Daraus ist eine Checkliste entstanden, die Kunden dabei behilflich sein soll, ihre Gedanken zum Reisemobil-Ausbau zu ordnen. Dieser Artikel beleuchtet zum einen Vorteile und Herausforderungen von Co-Creation. Zum anderen wird die Entstehung eines Prozesses zur Umsetzung anhand eines Anwendungsbeispiels veranschaulicht.
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Ahmadov, Vugar. "Consumer preferences for differentiated food products." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/v_ahmadov_042508.pdf.
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Leaver, Mark Edward. "High-speed drives for consumer products." Thesis, University of Newcastle Upon Tyne, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.612619.
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The aesthetic design and thus market appeal of consumer products is limited by the size and weight of the universal or brushed DC motors that they typically employ. As many similar products are displayed for sale side-by-side, it is the aim of any manufacturer to ensure that their product stands out from the rest either in terms of performance, features, aesthetics or ergonomics. This thesis presents the research, design, development and product deployment of two high-speed brushless machines that remove the limitations and restrictions on machine design imposed by mechanical commutation and demonstrates the significant advantages to product design and performance that can be gained by moving away from traditional brushed motor technology. The first machine design is a 3-phase 100,000rpm permanent magnet machine which has been coupled with a high-ratio gearbox to provide a unique drive system for use within a 700W mains-powered electric drill. The research shows that for a given power rating, an optimal motor speed exists for size minimisation of a motor/gearbox transmission system when the design of the corresponding gearbox is also considered. Following the presented optimisation method, a new drive system has been designed that is half the size and 80% lighter than the existing drive, leading to an easy-to use tool that fits within the housing of a much smaller cordless drill product. The second machine is a single-phase, bifilar-wound, 32,000rpm permanent magnet machine for directly driving the impeller of a 200W cordless vacuum cleaner. This lowcost machine demonstrates that a bifilar winding with simple two-switch drive can be successfully applied at this power rating. When compared to the original machine, the presented design shows an axial length reduction from 59mm to 20mm and a 29% reduction in mass. The high speed of the new motor increases the vacuum performance of the product by 70% when using the existing vacuum impeller.
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Trepte, Kai, and Rajaram Narayanaswamy. "Forecasting consumer products using prediction markets." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/53546.
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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2009.Includes bibliographical references (leaves 105-106).
Prediction Markets hold the promise of improving the forecasting process. Research has shown that Prediction Markets can develop more accurate forecasts than polls or experts. Our research concentrated on analyzing Prediction Markets for business decision-making. We configured a Prediction Market to gather primary data, sent out surveys to gauge participant views and conducted in-depth interviews to explain trader behavior. Our research was conducted with 169 employees from General Mills who participated in Prediction Markets that lasted from two to ten weeks. Our research indicates that short term forecasting Prediction Markets are no more accurate than conventional forecasting methods. It also presents and addresses three interesting contradictions. First, the Sales Organization won the majority of the Prediction Markets, yet the overall performance of Sales as a group was worse than that of other groups. Second, Prediction Markets were able to gain access to more information than General Mills' current process, yet the impact on forecast accuracy was not significant. Third, with a MAPE of 11% for promotional Prediction Markets, it would seem that promotional demand was well understood up-front, yet when we dissected the promotional forecasts we discovered that participants changed their minds over time degrading overall forecast accuracy. We believe that we have extended the current body of work on Prediction Markets in ways that will increase the utilization in business environments.
by Kai Trepte and Rajaram Narayanaswamy.
M.Eng.in Logistics
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Gomez, Gabriel. "Exporting textile consumer products to Venezuela." Online version, 2000. http://www.uwstout.edu/lib/thesis/2000/2000gomezg.pdf.
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Isaacs, Sheik M. "Consumer Perceptions of Eco-Friendly Products." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1568.
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The rate of failure to manage e-waste and the business sectors' failure to produce more eco-friendly products is high. These failure rates cause companies to lose profits on expanding an eco-friendly customer market. The central research question addressed by this correlational design examined the quality, price, and brand loyalty of eco-friendly products related to customers' willingness to recycle e-products. Consumer and buying behavior theories served as the theoretical framework in this investigation. SurveyMonkey was used to distribute the researcher-developed survey to the participants for the collection of the data. The collection data instrument was validated by performing a pilot test using students of the subject organization. The final sample size consisted of 381 participants, 18-24 years old. The strength of the association between ranked variables was determined using Spearman correlation while the customer behavior relationships of interest were examined using ordinal regression. One of the key findings was that when customers had used a certain brand in the past, they were more likely to continue buying that brand, even when the price increased. However, another finding showed that some customers were not willing to recycle electronic devices even if more drop-off recycling facilities were available. The profitability of green product innovations due to brand loyalty, combined with a demonstration of social responsibility by a business, could create a powerful venue for positive social change. The socially-responsible activities of a business could promote awareness that green products and recycling of e-waste are important for an environmentally-secure future.
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O'Brien, Kelly Ann. "Factors Affecting Consumer Valuation of Environmentally Labeled Forest Products." Fogler Library, University of Maine, 2001. http://www.library.umaine.edu/theses/pdf/ObrienKA2001.pdf.
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Kea, Hwee Ping Garick. "Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products." Thesis, Curtin University, 2008. http://hdl.handle.net/20.500.11937/1783.
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This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). While consumers’ reluctance to purchase foreign products from countries that they have animosity towards is clearly evident in the current literature, little is known about consumers’ attitudes towards hybrid products. As such, the study introduces this new construct (i.e. willingness to buy hybrid products) to the animosity model to determine if animositic consumers would be more receptive or willing to accept hybrid products where the animositic tendencies towards foreign countries in question can be negated by the products’ domestic affiliations. To conduct this investigation, the study is undertaken in China where the Chinese consumers’ animosity towards the Japanese was examined. The data with a usable sample size of 435 were collected in the Chinese city of Nanjing. The findings of the study revealed that the high level of animosity present against the Japanese resulted in the Chinese consumers’ unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. Consistent with the literature, the study has also validated that consumer animosity to be a higher-order construct indicated by war and economic animosity. Under the conditions of extreme animosity, consumer ethnocentrism does not take a significant role in influencing other constructs in the animosity model.
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Kea, Hwee Ping Garick. "Modelling effects of consumer animosity: a study of Chinese consumers' willingness to buy foreign and hybrid products." Curtin University of Technology, School of Marketing, Curtin Business School, 2008. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=17878.
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This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). While consumers’ reluctance to purchase foreign products from countries that they have animosity towards is clearly evident in the current literature, little is known about consumers’ attitudes towards hybrid products. As such, the study introduces this new construct (i.e. willingness to buy hybrid products) to the animosity model to determine if animositic consumers would be more receptive or willing to accept hybrid products where the animositic tendencies towards foreign countries in question can be negated by the products’ domestic affiliations. To conduct this investigation, the study is undertaken in China where the Chinese consumers’ animosity towards the Japanese was examined. The data with a usable sample size of 435 were collected in the Chinese city of Nanjing. The findings of the study revealed that the high level of animosity present against the Japanese resulted in the Chinese consumers’ unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. Consistent with the literature, the study has also validated that consumer animosity to be a higher-order construct indicated by war and economic animosity. Under the conditions of extreme animosity, consumer ethnocentrism does not take a significant role in influencing other constructs in the animosity model.
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Rajagopal, Priyali. "Consumer categorization and evaluation of ambiguous products." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1085585545.
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Thesis (Ph. D.)--Ohio State University, 2004.Title from first page of PDF file. Document formatted into pages; contains xv, 209 p.; also includes graphics (some col.) Includes bibliographical references (p. 205-209). Available online via OhioLINK's ETD Center
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Romaniuk, Helena. "Analysis of product usage panel data." Thesis, University of Southampton, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326798.
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Zolfagharian, Mohammadali Paswan Audhesh. "An exploratory investigation of the effects of co-production and co-consumption on the characteristics and adoption of service innovations the customer's perspective /." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-4016.
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Shamina, Yana. "Marketing of luxury products." Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-114052.
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The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional values for luxury brands but in order to stay in touch with the target audience, luxury producers have to face and adapt to rapidly changing environment. There are a lot of debates about comparability of the Internet and luxury, as digital world is too impersonal comparing with core competence of luxury: exclusivity, outstanding experience and human touch in everything including craftsmanship, personal selling and customer relations. In current environment luxury companies cannot ignore the importance of the Internet as a communication and transaction tool and have to stay in touch with its target audience. The main contribution of this dissertation thesis is an analytical framework "features of importance for online luxury consumer satisfaction" that will help luxury marketers to understand online luxury consumers, their motivations, behavior and preferences. Additionally, framework presents the up-to-date data that can be executed while creating digital marketing communications strategy. The influence of content, social, process and technology gratifications on the online luxury consumer satisfaction was investigated. By incorporating the quantitative approach it was possible to make a deep analysis of the research problem. To obtain the necessary data the group structured questionnaire was used to analyze the proposed research model. A total of 133 respondents were accepted for the investigation. Analysis of correlation proved the positive relation between gratifications and luxury consumer satisfaction, even thought, proposed gratifications had different influence on the satisfaction. Content and technology gratifications had the most strong and positive influence on the satisfaction. However, from the obtained results it is visible that social gratification had the least important but still positive effect on the luxury consumer satisfaction. The obtained results are a valuable asset for the luxury companies as research revealed the main directions and themes on which luxury marketers should stress while creating online communication strategies.
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Niven, Catherine. "Evaluating Australian and US consumer product safety regulatory responses to hazardous children's products." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/203461/2/Catherine_Niven_Thesis.pdf.
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While there is evidence that unsafe children's products enter the Australian market, no research currently examines product safety regulatory responses to identify their frequency, type and nature. This study built, and then analysed, an extensive knowledge base of Australian and US product safety regulatory responses over the period 2011-17 to provide a more comprehensive understanding of hazardous children's products. This cross-disciplinary research then applied a public health approach to this unique empirical evidence to identify the need for further child product safety research and regulatory reform in Australia.
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Whitacre, Laura Frances Britnell Richard E. "Guidelines for the development of products from post-consumer glass." Auburn, Ala, 2009. http://hdl.handle.net/10415/1796.
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王耿舒 and Kan-shue Larry Wong. "Perspectives in launching consumer products in PR China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B30409020.
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Jiang, Jiaxin M. Eng Massachusetts Institute of Technology, and Andrew Steverson. "SKU stratification methods in the consumer products industry." Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/112863.
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Thesis: M. Eng. in Supply Chain Management, Massachusetts Institute of Technology, Supply Chain Management Program, 2017.Cataloged from PDF version of thesis.
Includes bibliographical references (page 40).
For companies with a large number of Stock Keeping Units (SKUs), it is extremely challenging, if not impossible, to manage the SKUs individually. Therefore, companies stratify SKUs into different classes and manage them by class. Currently, most companies identify SKU stratification based on the single factor of sales volume. This thesis explores more comprehensive analysis methods that can consider multiple SKU characteristics. We applied four methods (Single Factor Analysis, Dual-Matrix Analysis, Analytical Hierarchy Process, and Cluster Analysis) to the data of a company in the Consumer Packaged Goods industry. The factors considered were velocity, volatility, and profit margin. Our research indicates that the Analytical Hierarchy Process is the most viable and comprehensive method for stratifying SKUs. It allows for a flexible number of stratification factors, different importance levels of the factors, and user control of the number of classes and class sizes. By applying the Analytical Hierarchy Process to SKU stratification, companies will be able to carry the right inventory for the right SKUs, and improve customer service.
by Jiaxin Jiang and Andrew Steverson.
M. Eng. in Supply Chain Management
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Saraiva, Francisco Guilherme Sousa Pereira. "Free Products and their impact on consumer behavior." Master's thesis, Faculdade de Economia da Universidade do Porto, 2010. http://hdl.handle.net/10216/61112.
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Stita, Ayham, and Abdulmoaz Alkhayyat. "Consumer behavior towards green cosmetic products in Sweden." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54370.
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Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. Conclusion: It was found that green cosmetic products are important in reaching the various needs of customers as consent remaining environmentally friendly and sustainable is concerned. There are possible factors that impact consumer behavior, such as the social influences and eco-awareness, causing a change in buying behavior and attitudes.
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Brabencova, Eliska. "Consumer responsiveness to price reductions of FMCG products." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-194257.
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Main goal of this Master's thesis was to evaluate how price reductions influence consumers' likelihood to purchase FMCG products in connection to brand loyalty. Czech customers are characterized by high sensitivity to sales promotions. This thesis is focused on analysis of price discounts of shampoos in the Czech Republic. Leaflets of main retailers selling drugstore products were researched in order to describe the frequency and discount depth of shampoos. Customers' behaviour while buying shampoos and their attitude towards price discounts of shampoos were examined through a questionnaire. Main hypotheses that shampoos are discounted very frequently and of significant depth were confirmed. To conclude, customers' likelihood to buy shampoos increases heavily with discounted prices and some of the customers even believe that it is not worth buying shampoos for full prices.
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Wong, Kan-shue Larry. "Perspectives in launching consumer products in PR China /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14038596.
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Balogh, Péter, Daniel Bekesi, Matthew Gorton, József Popp, and Péter Lengyel. "Consumer willingness to pay for traditional food products." Elsevier, 2016. http://dx.doi.org/10.1016/j.foodpol.2016.03.005.
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Reflecting the growing interest from both consumers and policymakers, and building on recent developments
in Willingness to Pay (WTP) methodologies, we evaluate consumer preferences for an archetypal
traditional food product. Specifically we draw on stated preference data from a discrete choice
experiment, considering the traditional Hungarian mangalitza salami. A WTP space specification of the
generalized multinomial logit model is employed, which accounts for not only heterogeneity in preferences
but also differences in the scale of the idiosyncratic error term. Results indicate that traditional food
products can command a substantial premium, albeit contingent on effective quality certification,
authentic product composition and effective choice of retail outlet. Promising consumer segments and
policy implications are identified. (authors' abstract)
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Saraiva, Francisco Guilherme Sousa Pereira. "Free Products and their impact on consumer behavior." Dissertação, Faculdade de Economia da Universidade do Porto, 2010. http://hdl.handle.net/10216/61112.
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Umberson, Kirsten Kinley Tammy. "Environmentally-friendly purchase intentions debunking the misconception behind apathetic consumer attitudes /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9728.
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Lombard, Adele. "The impact of the brand identity strategy of a consumer product on consumer perceptions." Diss., Pretoria : [s.n.], 2008. http://upetd.up.ac.za/thesis/available/etd-10082008-103031/.
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Galletti, Andrea. "Toxicity evaluation of TiO2 Nanoparticles embedded in consumer products." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amslaurea.unibo.it/11285/.
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Lo studio è orientato alla determinazione dei rischi tossici posti dalle nanoparticelle di diossido di titanio rilasciate in ambiente marino. L’organismo modello utilizzato per questo studio è la diatomea Thalassiosira pseudonana, la quale è stata scelta per la sua semplicità biologica unita alla fondamentale rilevanza nella catena alimentare e nell’ecosistema marino.
Oltre alle nanoparticelle prodotte industrialmente, questo studio ha lo scopo di determinare e confrontare la tossicità delle nanoparticelle utilizzate in alcuni prodotti di cura personale (in particolare crema solare e dentifricio), estraendole direttamente da essi.
I nostri risultati mostrano una notevole ridondanza nel legame tra la natura (il tipo) delle nanoparticelle e l’inibizione della normale crescita delle diatomee, che supera la correlazione con tutti gli altri parametri monitorati (concentrazione di nanoparticelle, tempo di esposizione, pH, carica superficiale e dimensione delle particelle stesse), sebbene gli altri parametri risultino direttamente legati agli effetti inibitori.
Tali risultati suggeriscono un’intensificazione della ricerca nell’ambito delle nanotecnologie, orientata allo sviluppo di nanomateriali “sostenibili”, ovvero dei quali sono note le potenzialità di impiego, ma anche gli aspetti negativi, che possono di conseguenza essere monitorati con maggiore consapevolezza.
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李騰鳴 and Tang-ming Tanton Lee. "Labelling consumer products for reduction in generation of solidwaste." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31253179.
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Karabut, Vitaliy. "ADOPTION OF IFRS BY ENTITIES IN CONSUMER PRODUCTS INDUSTRY." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264423.
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The goal of the master's thesis is to prepare the opening statement of financial position according to the International Financial Reporting Standards. The theoretical part commences with the analysis of the current regulation of IFRS in the Czech Republic. Then follows the explanation of conditions and reasons for transition to IFRS. In the end of the theoretical part, the process of transition is explained as well as the application of IFRS 1. The practical part deals with the detail analysis of the individual line items of the statement of financial position according to the Czech GAAP. There also analyzed the relevant regulation of individual line items according to IFRS as well as performed adjustments required from the entity in order to transition to IFRS.
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McKenny, Stewart Noel. "Consumer attitudes to the products of Issue one comics." Thesis, Queensland University of Technology, 1999.
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Jeong, Jinho. "Future visioning system for designing and developing new product concepts in the consumer electronics industries." Thesis, Brunel University, 2002. http://bura.brunel.ac.uk/handle/2438/5374.
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This thesis discusses development of a future visioning system model that can be adopted to create new product concepts for consumer electronics companies operating in a highly competitive business environment. The research work investigates consumer electronic product companies and their market environment to identify problematic issues and indicates that a proactive new product strategy which opens new markets through developing concept-led products is a strategic priority, thus the concept development stage in new product development process is in need of improvement. An evaluation of existing concept development tools for the purpose of proactive product strategy is presented and concludes that future visioning procedure is the most appropriate tool. To develop a future visioning system model as a concept development tool, the theoretical future visioning system models are analysed and mapped to extract essential structure and contents of future visioning procedure. The consequent future visioning system model is then revised according to the findings and suggestions from the field research work which investigated four major consumer electronics product companies in practice. The findings also validates the necessity of adopting a proactive product strategy and evaluates acceptability of the future visioning system model for practical use. The final future visioning system model is defined after the opinions of the design managers are considered and applied. The major suggestions from the research findings are: (1) Executing proactive product strategy can be a valuable strategic tool (2) A new process is necessary for the companies to create one-step-ahead product (3) Future visioning system is recommended as an advanced approach that creates new product concept. (4) Future visioning system model should consist of eight stages: project initiation, environmental scanning, future visioning, generating product concepts, scenario planning, concept testing, concept visualisation, and finalized concepts. (5) Product concepts can be generated from future vision by applying backcasting. (6) Scenario planning should be used in the future visioning system model as a concept testing tool providing objective validating criteria. (7) Executing a future visioning system model creates new roles for the designer such as information integrator, process moderator, and futurist.
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Dubey, Smita 1967. "Consumer skills in, and satisfaction with, shopping for apparel products: From the consumer socialization perspective." Thesis, The University of Arizona, 1993. http://hdl.handle.net/10150/278285.
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The purposes of this study were to examine the influences of (1) individual characteristics on consumer skills in shopping for apparel products, (2) socialization processes on consumer skills, (3) social structural and developmental variables on socialization processes, and (4) consumer skills on consumers' satisfaction with their skills. A questionnaire was mailed to 1255 White, non-Hispanic and Hispanic undergraduate students randomly drawn from a large southwestern university. Principal factor analysis was performed on the consumer skills and socialization variables to reveal five factors each. Stepwise multiple regression analysis was conducted to test each of the hypotheses Results indicated that selected individual characteristics of the respondents had a direct influence on socialization processes, which in turn, influenced consumer skills. Several social structural and developmental variables appeared to indirectly influence consumer skills variables via the socialization processes.
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Bbenkele, Edwin C. K. C. "Understanding consumer behaviour in the less developed countries : an empirical investigation of brand loyalty in Zambia." Thesis, University of Stirling, 1986. http://hdl.handle.net/1893/2151.
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The objectives of this study are to contribute to the understanding of consumer behaviour, and to investigate the existence of brand loyalty in the less developed countries. The study attempts to fill the gap in literature on consumer behaviour and consumer characteristics in the less developed countries. The significance of the study is that while the existing studies focus on Latin American markets, it investigates consumer behaviour in Africa: Zambia. A further contribution lies in its attempts to understand consumer behaviour in markets where there is a common notion that marketing is not important because the existence of shortages creates demand. This study regards such attitudes as myopic because marketing should be understood as more than a demand creating tool. It should be viewed as a discpline that can enable a manager to match organizational capabilities and resources to the needs of a society. Moreover, at the micro level, companies are in competition for the occupation of the largest segment in the consumers mind. The need for marketing during shortages is in conformity with Kotlers argument that: 'Marketing is as critical a strategic concept and an operating philosophy during shortages as it is during surpluses. The seller (Marketer) who abandons the marketing mode of thinking during shortages is playing Russian roulette with his market franchise. He is risking long-term marriage to a set of customers for the temporary charms of a seductress.' (Quoted in Nekvasil, 1975, p.57). Hence, studying brand loyalty and the factors related to it has particular relevance in the less developed countries. The results of a consumer survey conducted among 1289 respondents in Zambia reveals that women, who were mostly involved in the purchase of the products, were very aware of brands on the market, used informal (personal sources) of information, identified brands by name and as expected, the frequency of purchases were low and quantities bought quite large, reflecting the product shortage situation. The cross-tabulations and log-linear analysis further indicated that brand loyal consumers tended to be mostly men, educated, from middle and high income classes, store loyal, heavy users, not price sensitive, influenced by family and friends, who lived in urban areas where distribution is extensive and many brands available. However, some interbrand differences were evident. These results suggest a profile of brand loyal consumers, and this can be used to segment the market for frequently purchased products. More significantly, the possibility of market segmentation would indicate appropriate marketing and advertising strategies for companies selling these products in the less developed countries.
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Chen, Qianqian, and Yuren Wang. "Buying Imported Products Online : A quantitative study about Chinese Online consumer behavior towards imported products." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260259.
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With the fast growing Chinese online marketplace and the increasing popularity of shopping imported products online in China, more and more practitioners and researchers are interested in understanding the cues that Chinese consumers use to evaluate imported products consumption online. Our quantitative study aims to identify what factors affect the behavior of Chinese online consumers towards imported products and the relationships between the identified factors and purchase intention, and thereafter help companies to understand how to increase Chinese online consumers’ purchase intention of imported products. The research model is developed based on The Theory of Planned Behavior. Data were collected through web-based survey in China. Subsequently, the logistic regression in SPSS was used for testing the 12 hypotheses. Results reveal that the purchase intention of Chinese online consumers to imported products is closely associated with Perceived Behavioral Control, Subjective Norms, Perceived Risks, Service Quality, Country of Origin and Price. However, Product Variety and graphically well-designed websites are not relevant to purchase intention when Chinese consumers evaluate online imported products. The findings of our study serve as a link between consumers and online retailers or companies. The information from this study can add knowledge to limited studies on the behavior of Chinese online consumer.
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Ward, Heidi. "Modelling the re-design decision utilizing warranty data and consumer claim behaviour." Thesis, University of Salford, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.248941.
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"Consumer information seeking for social products." Thesis, 2015. http://hdl.handle.net/10210/13408.
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M.A. (Communication)The study firstly proposed that marketing communication be approached within a social-psychological framework, where market related information is subject to both internal (cognitive) and external or social influences, specifically reference groups. The concept of information seeking within this framework implies that the consumer is actively involved in the interchange of market-related information, and that he actively seeks information relevant to his goals in the purchase situation. A broad spectrum of literature on information seeking was subsequently reviewed, which was then systemized according to the nature and sources of information seeking. It was established that normative social influence (which implies that the self concept determines information seeking) is found to operate only for informal personal sources and formal non-personal sources. Further, it was stated that where social influence is normative, it will impact only on consumer information seeking for social products. Based on this model, a number of propositions regarding the nature and sources of consumer information seeking for social products were formulated. These propositions formed the basis of the empirical part of the study. Items drawing on the propositions were incorporated into a Likert-type questionnaire which was handed to a stratified random sample of student consumers.
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Gámez, Miquel Gil, and 吉米格. "Consumer Behavior in Apple Products and Other Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/50588692615694230506.
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碩士輔仁大學
國際創業與經營管理學程碩士在職專班
100
The purpose of this work is to research, analyze and understand the behavior of consumers on Apple products and other brands. Apple has set a new way of selling its products range and is now the number one company in the consumer electronics industry. More precisely, we will only focus on their smartphone device, the iPhone. This mobile device has clearly changed the way people look at phones as well as consumer’s behavior since its appearance in the year 2007 and to date it has sold over 170 million units worldwide. Other companies are emerging to compete against the Californian giant: Google with its Android operating system has established relationships with different manufacturers like HTC, ASUS, LG, Sony or Samsung.
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Chen, Shun-ming, and 陳順銘. "A Study on Consumer’s Desire of Green Product– A Case Study of Consumer Solar Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/08667823870357831062.
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碩士國立臺南大學
科技管理碩士班
100
Global Warming, Raise of sea level and continuous impact of Greenhouse effect cause the increase of global temperature and abnormal climate. It results in the frequent disasters around the world. Impacted by the Japan earthquakes and nuclear disaster in 2011, energy crisis and rising price of petroleum, alternative energy and energy-saving technology become more important. In recent years, because of the raise of eco-awareness around the world, consumer solar products not only satisfy the needs of the customer but also provide the function of environmental protection. By studying the relationship of the experience marking, experiential value, consumers’ motives, Consumer attitude and purchase intention of green product, hope this study can provide the marketing strategy reference to the enterprise. In the mean time, through this study, hope to educate and awake the customer feeling about the environmental protection in order to do everyone’s best to give back to the Earth. This study used quantitative research method. The population of this study is from the regular consumer in Taiwan area. The population of this survey is 500 and 454 surveys are returned. 391 questionnaires are effective. Based on the survey result, the study runs descriptive statistics, single factor variance analysis and regression analysis. Survey results show 96.7% of respondents are willing to purchase consumer solar products, and 61.9% respondents would like to spend less than 1.5 times price to buy consumer solar products. It revealed vendors must lower the costs of developing new products. The result of the study shows the positive effect on experiential marking to experiential value, consumer motive and consumer attitude. It also shows the positive relation on the consumer attitude to consumer motivation and experiential value. The consumer attitude has positively impact to the purchase intention.
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Williams, Leslie Erin. "Consumer perceptions of branded beef products." 2006. http://etd.utk.edu/2006/WilliamsErin.pdf.
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Yeh, Po-Chen, and 葉柏成. "Design Strategy for Consumer Solar Products." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/24219867288946638227.
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碩士實踐大學
產品與建築設計研究所
97
Due to price competition and low sales performance, development of consumer solar products has gradually slowed down in recent years. Concerned about this phenomenon, this study collected literature in technical, industrial, and consumer behavior perspectives and constructed a purchase decision model to analyze selected products and propose design strategies to cope with this phenomenon. The first section of this study was to analyze the bottlenecks in the development of consumer solar products. Products were classified into four types, including A1a (the existing product requires power, which can be replaced by solar energy), A1b (the existing product requires power, which can be assisted by solar energy), A2 (the existing product does not require power), and B (not attached to any existing product). Results showed that designers of the present consumer solar products are excessively focused on satisfaction of consumer’s material needs. As to high-end needs, they only highlight the environmental benefits of solar energy. As a result, A1a and B products are sold under intense competition due to high homogeneity with same types of products; A1b and A2 products are weaker than same types of products in satisfying high-end needs and are thus less competitive. This study proposed a hypothesis that “consumer solar product’s competitiveness and market transparency can be increased by strengthening the product’s symbolic characteristics and enhancing satisfaction of consumer’s high-end needs”. The second section was to test the design strategy through a small workshop. Two variables were used, including “adoption of the design strategy” and “product type”. Designers were divided into the experimental group (using the design strategy) and the control group (not using the design strategy). Both groups needed to propose design concepts for A1b and B respectively. Some well-known designers were later invited to evaluate these designs in three aspects, including “product characteristics”, “competitiveness”, and “solar energy promotion effect”, on a Likert scale. The results showed: (1) The experimental group received significantly higher scores than the control group in “product characteristics”. (2) The experimental group received significantly higher scores than the control group in “competitiveness”, indicating that the design strategy could effectively enhance the competitiveness of these two types of products. (3) Interactive effects were found between two variables from the scores in the “solar energy promotion effect”. B product designed by the experimental group was given significantly higher scores than the B product by the control group. But the effect of design strategy was not significantly between A product designed by the experimental and control group. Conclusions were as follows: (1) The current consumer solar products are focused on satisfaction of consumer’s material needs but weak in satisfying high-end needs (2) The design strategy that enhances the product’s symbolic characteristics can help B type of products more competitive with same types of products. (3) Product attributes affect the effect of the design strategy, so manufacturers should carefully select the items to be developed according to their expected goals. (4) The solar energy industry should develop toward branding and providing channel service to make up their current insufficiency.
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Cidade, Jorge Domingos da Silveira Duarte. "Consumer package communication on tobacco products." Master's thesis, 2015. https://repositorio-aberto.up.pt/handle/10216/81766.
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Lai, Szu-Yu, and 賴思伃. "How soldout products influence consumer choice." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/17789760043432858541.
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碩士中興大學
行銷學系所
99
Past research examined how consumers response to product unavailability in stockout situation. However, consumers often face the presence of soldout products in the decision context. The current paper demonstrates that the presence of soldout products can reduce the incidence of the choice deferral because soldout products can create a sense of immediacy for consumers to purchase available options. But in certain circumstances the presence of soldout products may fail to expedite consumers’ purchases. Toward this end, this paper examines some conditions when the immediacy effect might be more or less operative, such as product picture, planned purchase, and unplanned purchase. Two experiments were used to test our predictions and the arrangement for the factorial design. In study one, a 2 (the presence of a soldout product: yes vs. no) by 2 (the presence of a product picture: yes vs. no) between-subject factorial design was used to test our predictions. The GZLM results show that: when consumers face the presence of a soldout product in the decision context, (1) they will purchase the the available option rather than defer the decision; (2) the presence of a product picture does not exert an influence on the choices made by consumers. We also found when the presence of a product picture in the decision context, consumer will have higher satisfaction with retailer than the absence of a product picture in the decision context. In study two, a 2 (the presence of a soldout product: yes vs. no) by 2 (buying behavior: unplanned vs. planned) between-subject factorial design was used to test our predictions. The GZLM results show that: when consumers face the presence of a soldout product in the decision context, (1) buying behavior will affect consumer choice, the immediacy effect can be “turned off” when consumer in the planned condition
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Huang, Li-Ling, and 黃麗琳. "Competitive Dynamics of Consumer Audio Products." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/r3vc3v.
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Cidade, Jorge Domingos da Silveira Duarte. "Consumer package communication on tobacco products." Dissertação, 2015. https://repositorio-aberto.up.pt/handle/10216/81766.
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Lynch, Anna-Mart. "South African females' willingness to pay for ethically framed personal care products." Diss., 2014. http://hdl.handle.net/2263/41251.
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The study of consumer behaviour is a dynamic and longstanding challenge to continuously understand the factors which influence consumers’ buying behaviour. Though internal (for example attitude, motivation and learning) and external factors (marketing stimuli) are equally important, the focus of this study is on external influences and market trends.
Consumer markets around the world have recently seen the increase of ethical products. Those products that are differentiated by their moral or sustainable values and attributes, for example environmentally friendly products or body lotions not tested on animals. The provision of these products is a result of organisations’ realisation that in order to increase their customer base, their values must be centred on doing good for the community as well as the environment and should be visible to consumers. For a number of organisations this means marketing the ethical values and attributes of the products they provide so that consumers will ultimately choose their products. However, in order to understand consumers’ willingness to pay for these products, marketers need to understand the price perceptions consumers have towards these products.
The purpose of this study relates to this and aims to determine the influence that the marketing of ethically framed personal care products, as an external influence, has on consumers’ willingness to pay for these products. More specifically, this study aims to determine whether South African females are willing to pay more for ethically framed personal care products than for ordinary personal care products. This will be done by specifically assessing their reference, fair and reservation price perceptions.Dissertation (MCom)--University of Pretoria, 2014.
gm2014
Marketing Management
unrestricted
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CHU, CHING-YU, and 朱景裕. "Consumer Intentions toward Fair Trade Products: the Role of Justice Restoration Potential, Product Type, and Consumer Knowledge." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/92879480066525901977.
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碩士逢甲大學
合作經濟學系
102
Based upon the justice restoration potential (JRP) theory proposed by White, MacDonnell, and Ellard (2012), this research develops a model to examine factors that influence consumers’ purchase intentions toward fair trade products. This study employs a 2*2*2 between subject, quasi-experiment design. The results show that when consumers perceive their purchase of fair trade products can provide substantial help to people in the Third World, their intentions toward buying fair trade product will be higher. In addition, this research also probes into the moderating effect of product type. This study finds that in the condition of substantial raise in perceived JRP, consumers buying hedonic products will have higher extent of purchase intention than those buying utilitarian products. However, it will make no difference between buying hedonic products and buying utilitarian products, when their perceived JRP is low. This study also finds a significantly positive relationship between consumer knowledge towards fair trade product and the purchase intention. Moreover, consumer knowledge may as well play as a moderating role. Interestingly, under the circumstance of higher perceived JRP, the purchase intentions show insignificant differences between consumers with higher knowledge toward fair trade products and those with lower knowledge. However, in the condition of poor perceived JRP, consumers with higher knowledge will reveal a significantly higher extent of purchase intention than those with lower knowledge. The contributions of this research include: 1. Further examining justice restoration potential and employing the concept to Taiwanese consumers’ intentions toward buying fair trade products; 2. Exploring relative factors that may also influence the consumers’ purchase intentions incorporating product type and consumer knowledge; and 3. Clarifing the relationships between consumers’ purchase intentions, justice restoration potential, product type, and consumer knowledge in the field of fair trade marketing. Keywords: justice restoration potential; product type; consumer knowledge; purchase intention