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1
Biletska, Yana, Anna Perepelytsia, and Olha Bilovska. "DETERMINATION OF CONSUMER PREFERENCES OF DIFFERENT GROUPS OF FOOD." EUREKA: Social and Humanities 1 (January 31, 2020): 23–26. http://dx.doi.org/10.21303/2504-5571.2020.001136.
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Marketing research of consumer preferences of consumers when purchasing various groups of food products are conducted, the factors affecting respondents when purchasing food products are studied. It is established that the consumer in its daily diet takes 10.5 % of bakery products; 7.1 % cereals and soups based on cereals and legumes. 9.5 % of respondents consume confectionery for breakfast and during snacks, and 6.2 % consume sweets. Meat is consumed daily by 5.8 % of respondents. Products based on meat –10.7 %. 8.1 % of respondents consume fish daily and fish-based products 3.1 %. 5.9 % consume milk every day, and milk-based products – 10.2 % of respondents. 12.8 and 10.1 % of the daily diet of respondents are vegetables and fruits (respectively). It is established that the recommended consumption norms are exceeded for such food groups as sweets, meat-based products, and confectionery. Diet within the norm for the consumption of bakery products, milk, fish and fish-based products. Inadequate consumption of cereals, legumes, meat, fruits. Based on the results, it is determined that the consumer prefers food products that have a pleasant (familiar) taste, without harmful, unnatural substances, high nutritional value at a low price. The studies are useful for specialists in food industry who work and develop new foods and diets.
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Gilalo, Jacobus Jopie, Adi Sulistiyono, and Burhanudin Harahap. "TINJAUAN YURIDIS DALAM BUKTI HUKUM KONSUMEN DALAM MAKANAN HALAL." JURNAL ILMIAH LIVING LAW 12, no. 1 (January 31, 2020): 26. http://dx.doi.org/10.30997/jill.v12i1.2525.
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Indonesia is a country with the majority Muslims in the world. As Muslims, it is obligatory to comply with religious prohibitions that must be obeyed, namely by not consuming food that are made from / have non-halal contents. Several laws, namely: Consumer Protection Act, Health Act, Food Act and Halal Product Guarantee Act are a form of legal protection for halal food products that can provide guarantees for consumption by Indonesian Muslim communities. This paper is a descriptive qualitative one that seeks to provide an overview of the problem of regulating halal food products in relation to consumer protection and legal protection of consumers in consuming halal food products. The results of this review study that the regulation of halal food products for companies or businesses that will trade their products in Indonesia based on the Halal Product Guarantee Act if related to consumer protection has provided legal certainty for the consumer community (Muslims) to consume halal food, namely by there are Halal Certification marks and Halal Labels. Likewise, several laws and regulations relating to halal food products that have been enacted provide legal protection for consumers in consuming food and beverages. Consumers must get information, safety and a sense of security for a food product that will be consumed according to their choices.
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Kosicka-Gębska, Małgorzata, Marzena Jeżewska-Zychowicz, Jerzy Gębski, Marta Sajdakowska, Katarzyna Niewiadomska, and Robert Nicewicz. "Consumer Motives for Choosing Fruit and Cereal Bars—Differences Due to Consumer Lifestyles, Attitudes toward the Product, and Expectations." Nutrients 14, no. 13 (June 29, 2022): 2710. http://dx.doi.org/10.3390/nu14132710.
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Fruit and cereal bars are the response to the changing needs of consumers seeking health-promoting and convenient products. A cross-sectional study was conducted using the CAWI (Computer-Assisted Web Interview) method, with 1034 respondents consuming products of this kind. The aims of the study were 1/to identify consumer segments based on the importance they attached to the selected attributes of fruit and cereal bars and 2/to characterize the identified segments in terms of frequency and reasons for the consumption of fruit and cereal bars, views on their impact on health, and consumer behavior related to the selected lifestyle elements. Five distinct consumer clusters were identified. Involved and Health-oriented were more likely to consume bars, perceiving them as nutritious products, with a positive impact on health. Frugal and Visual consumed fruit and cereal bars the least frequently. They paid little attention to choosing healthier products in daily diet and physical activity. The Information seekers consumed bars to reduce stress and to improve their mood.
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Yıldız, Atila, and Asuman Arslan Duru. "Etlik Piliç Yetiştiriciliğinin Geliştirilmesi Açısından Tavuk Eti Tüketim Alışkanlıklarının İncelenmesi: Uşak İli Örneği." Turkish Journal of Agriculture - Food Science and Technology 7, no. 6 (June 25, 2019): 833. http://dx.doi.org/10.24925/turjaf.v7i6.833-839.2180.
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This study is consisted of data obtained from the survey conducted with 400 consumers in Uşak province urban area. As a result of the analysis, the average amount of annual per capita chicken meat consumed was calculated as 13.64 kg. The average amount of consumption increases due to the increase in income level. 39.2% of the consumers (consume chicken meat once a week. However, nearly half of consumers (41.7%) consume chicken meat, this is one third in total meat consumption. This ratio is changing according to income groups. Consumers supply chicken meat from vendors, grocery stores and groceries. The main reason for consumption of chicken meat for consumers; low price, easy to find on the market and healthy. Nearly half (42.5%) of the consumers prefer whole chick. The percentage of those consumed in the chicken meat consumed by the consumers is very low. Factors that are effective on consumers preferences for chicken meat; the freshness of the product, the price, the type of packaging, the quality, the producer company, the advertisement of the product, the taste of the consumer and the date of manufacture of the product. According to consumer preference (but, baguette, chest, wings etc.) processed products can be prepared according to the grill or other purposes and presented to the consumer. As consumers are prepared to extra payment for organic (ecological) food products, the farmers can be guided by incentives to organic poultry breeding systems.
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Petrović, Gordana, Darjan Karabašević, Gabrijela Popović, Gordana Tomić, and Pavle Radanov. "The research of consumers and their habits in the organic products market." Ekonomija: teorija i praksa 14, no. 2 (2021): 101–18. http://dx.doi.org/10.5937/etp2102101p.
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It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.
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Samoggia, Antonella, and Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2 (January 24, 2021): 344. http://dx.doi.org/10.3390/nu13020344.
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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
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Bursan, Rinaldi, Driya Wiryawan, Habibbullah Jimad, Indah Listiana, Maya Riantini, Helvi Yanfika, RAD Widyastuti, Abdul Mutolib, and Dina Arini Adipathy. "Effect of Consumer Skepticism on Consumer Intention in Purchasing Green Product." IOP Conference Series: Earth and Environmental Science 1027, no. 1 (May 1, 2022): 012037. http://dx.doi.org/10.1088/1755-1315/1027/1/012037.
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Abstract The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products with an environmentally friendly label. Consumer skepticism occurs because product advertisements contain confusing information as well as consumer insecurity about the raw material for products that the company claims are environmentally friendly. The aims of this study aims to determine the effect of consumer skepticism on green purchase intention. This study uses a theoretical approach to consumer behavior control and attitude, perceived value and environmental consciousness associated with consumer intentions to buy green products in Bandar Lampung. The study was conducted on April until June 2020. The sample in this research were consumers who had been buying green product. The research sample was calculated using the Lemeshow method, with a margin of error of 5%, the minimum number of samples was 236 samples. The analysis tool used is regression model. The results of this study are the reduction of consumer skepticism about the intention to buy due to the use of social media to promote green products. Meanwhile, the influence of consumer value perceptions and environmental awareness will increase on the purchase intention of green products. The implication of this research is that companies must pay attention to communication about green products that are produced so as to reduce consumer doubt. Another impact if consumers consume green products will lead to environmentally friendly perceptions and attitudes.
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M, Rupesh Mervin, and Velmurugan R. "Consumer‟s preference towards organic food products." Journal of Management and Science 1, no. 1 (June 30, 2011): 19–23. http://dx.doi.org/10.26524/jms.2013.3.
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The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. The promotion of organic food products constitutes an important option not only for producers, government and consumers but also to respond to societies‘ desire for higher food quality and food production that is less damaging to environment systems and improve the quality of life; this makes the study of consumer preferences highly important. The main purpose of this study is to identify the factors influencing consumer preferences toward organic products. The target population in this research includes consumers of Kozhikode district of Kerala state of India. By making use of convenience sampling method 750 respondents have been selected. Data required for the study have been collected with the help of questionnaire.The finding of the research work revealed that gender, age, occupation, monthly income, family status, level of awareness, state of health and environmental engagement are associated with consumer preference towards organic foods. The research work shows increasing monthly income and environment engagement activities influences consumer preference towards organic food products.There is an inverse relationship between consumer awareness and consumer preferences towards organic food. Organic food considered as healthy product and it is more preferred by the green consumers. The research result suggest that Government and social organizations have to promote organic farming at the households among general public and to take necessary steps for creating a regulatory system for authenticated organic certification and labeling in order to build-up the trust and confidence in consuming organic food products.
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Muchsin Saggaff Shihab, Dipa Mulia,. "The Role of Government Control on Consumer Behavior to be Environmentally Oriented." Jurnal Manajemen 25, no. 3 (August 17, 2021): 431. http://dx.doi.org/10.24912/jm.v25i3.759.
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Consumer orientation towards Green Products or environmentally friendly products is one of the supporting factors for business continuity (business sustainability). Consumer behavior in choosing a product is primarily determined by several things such as available product design, consumer knowledge, government control over consumers and producers. The role of the Government, Consumers and Producers together forms consumers' character in selecting the products to be consumed; therefore, the part of these three elements becomes essential to study. This study focuses on the role of government control, considering that other variables, namely consumers and producers, have been widely discussed in previous research studies. This study involved 210 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method with the criteria of respondents being groups of people who buy products for their own needs (not for resale). Data analysis was performed using Structure Equation Modeling - Partial Least Square (SEM-PLS). The results revealed that Government Control and Product Design had a direct and significant impact on consumer behavior, while consumer knowledge indirectly affected consumer behavior.
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Sundareswaran, Ghanasiyaa, Harshini Kamaraj, Shanmathy Sanjay, Akalya Devi, Poojashree Elangovan, and Kruthikkha P. "Consumer Behavior Analysis." International Journal of Research and Applied Technology 2, no. 1 (January 31, 2022): 82–90. http://dx.doi.org/10.34010/injuratech.v2i1.6536.
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Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consumers and how they choose or eliminate products. This theory extends not only to products but also to services consumed. To develop a framework for studying consumer behavior, first look at the factors that influence consumer buying behavior, as well as the various thinking paradigms that have influenced the progress and discipline of consumer research. Modeling customer behavior is nothing more than creating a mathematical structure to map the general behavior of a particular customer group. This is done to predict how consumers will react in a particular situation. The purpose of the survey is to better understand consumer behavior by examining the factors that influence the consumer's purchasing process. The main purpose of studying consumer behavior is to understand how consumers feel and think. Building a recommendation engine is another application for studying consumer behavior. The recommendation engine basically recommends several products based on a variety of factors, including previous purchases by consumers, age, etc. It's a kind of data filtering tool that uses machine learning algorithms to recommend the most relevant items to a particular customer. The purpose of this paper is to analyze consumer segmentation and sentiment regarding product reviews and build a product recommendation system.
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Susanti, Tripena, and Angelina Fitria Rina Sari. "PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SABUN LIFEBUOY DI KOTA PONTIANAK." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (June 30, 2021): 123–37. http://dx.doi.org/10.52300/jemba.v1i2.2991.
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The purpose of this study was to determine how the perception and level of consumer buying interest on the quality of Lifebuoy soap products. The variables used are perceptions and consumer buying interest. The number of samples to be used is 100 respondents who are still loyal to using Lifebuoy soap. This research uses qualitative analysis. The result is that consumers' perceptions of the quality of Lifebuoy soap products are good, especially in the variables of performance, features, conformance to specifications, durability, reliability, serviceability, aesthetics and perceived quality. The level of consumer interest in Lifebuoy soap products is also quite large because Lifebuoy soap products can provide the best for consumers who consume them
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Wulandari, Ni Luh Adisti Abiyoga, Ni Komang Sumadi, and Mirah Ayu Trarintya. "ANALISIS PENILAIAN KONSUMEN PADA EKUITAS MEREK PRODUK HERBAL AYURWEDA PADA KONSUMEN DI KOTA DENPASAR." WIDYA MANAJEMEN 1, no. 2 (August 1, 2019): 90–112. http://dx.doi.org/10.32795/widyamanajemen.v1i2.358.
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Ayurveda is one of the oldest holistic treatments in the world. Ayurveda herbal products have the potential to be developed as health products that have competitive advantages. Sustainable competitive advantage is done through strengthening brand equity, namely brand awareness, brand perceived quality, brand association, and brand loyalty. This research was conducted on consumers in the city of Denpasar, using 200 research respondents. Data collection is done by observation, interviews, questionnaires, and literature studies. The results showed that overall the respondents of the study both non-consumer respondents and consumer respondents had brand awareness, brand association, brand perceived quality, and good brand loyalty in Ayurveda herbal products. Where consumers' perceptions of brand awareness, brand association, brand perceived quality Ayurveda herbal products are higher than non-consumer respondents. In addition, the results of the analysis show that there are significant differences in brand association between consumers who have never consumed consumers who have consumed Ayurveda herbal products. While the perception of brand awareness and brand perceived quality did not show a significant difference in the two groups of respondents. Based on the results of these studies, developing brand equity of Ayurveda herbal products is very important to create competitive advantage. So that consumers are expected to prefer to use Ayurveda herbal products compared to other traditional medicines or modern / synthetic medical drugs that exist today.
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Grębowiec, Mariusz, and Anna Korytkowska. "CONSUMER BEHAVIOUR ON THE DAIRY PRODUCTS MARKET." Annals of the Polish Association of Agricultural and Agribusiness Economists XIX, no. 4 (October 10, 2017): 79–85. http://dx.doi.org/10.5604/01.3001.0010.5168.
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The aim of the study was to analyze consumer behaviour on the dairy products market. Basing on available literature issues related to consumers, conditions of purchase of food products and milk and milk products market in Poland were presented. In the practical part of the thesis was carried out a survey regarding consumer behaviuor on the dairy products market in group of 200 random persons and results of the study were presented. Milk and milk products are commonly consumed by respondents and decisions about their purchase are usually made in a routine manner. Their consumption by the respondents is affected by the possibility of direct consumption and habit. The main determinants of the purchase these products have been the sensory impressions and expiry date and the high price was barrier.
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Fitriah, Fitriah. "IMPLIKASI PRODUK KEMASAN KADALUARSA PADA PERLINDUNGAN HUKUM BAGI KONSUMEN." Solusi 18, no. 1 (January 1, 2020): 112–20. http://dx.doi.org/10.36546/solusi.v18i1.262.
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This study aims to examine the legal protection of consumers against expired packaged food products. Consumer is every person or business entity that is either a legal entity or not that can use a product and / or service that is obtained through the buying and selling process, gift or gift, and the product can be consumed directly. Consumers can not be separated from the rights and obligations of producers. In this case the manufacturer is the party that produces the product. In fact there are still many business actors who deliberately sell their food products that have expired, and this is not realized by consumers, because consumers just take it for granted without paying attention. And this is very detrimental to the rights of consumers and can endanger their health and safety. The Consumer Protection Act No. 8 of 1999 aims to protect consumers against their rights as well as the prohibition of producers in producing dangerous products. The government is authorized and responsible for regulating and overseeing the production, processing, distribution of food and beverages.
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Sa’diyah, Halimatus, Elpawati E, and Rizki Adi Puspita Sari. "PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS KONSUMEN KECAP MANIS ABC DI JABODETABEK." AGRIBUSINESS JOURNAL 11, no. 2 (July 15, 2019): 116–29. http://dx.doi.org/10.15408/aj.v11i2.11839.
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This study aims to analyze effects of marketing mixes on consumer loyalties. A total of 100 respondents drawn from consumers who never consumed or consumed soy sauce ABC at least once during the last year were interviewed. Descriptive analyses and methods Path Analyses were used to analyze the relationship between the independent variables, namely products, prices, places, and promotions on the dependent variable, customer loyalties (Y2) through mediating variables or intermediate variables, consumer behaviors (Y1). Results indicated that the variables of products, prices, places, and promotions jointly had influences on consumer behaviors while partial test showed that variables of product and promotion had direct effects on consumer loyalties, and variables of price and place did not have any influences directly but through intermediary variables namely consumer behaviors.
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Hassan, Hasliza, Muhammad Sabbir Rahman, and Abu Bakar Sade. "Hypermarket Brand Extension Products and Service Experience." International Journal of Engineering & Technology 7, no. 4.38 (December 3, 2018): 832. http://dx.doi.org/10.14419/ijet.v7i4.38.27555.
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This cross-sectional research examines the acceptance of consumers in hypermarket brand extension products and the enhancement of service experience being offered by hypermarkets in Malaysia by exploring the data collected through descriptive and cross-tabulation analyses. The majority of consumers in Malaysia accept the hypermarket brand extension products and service experience that are being offered by the hypermarkets. The consumer purchases and consumes the hypermarket brand extension products and service experience concurrently. The findings from this research offer a significant outcome in which the hypermarket retailers should provide a wider variety of products and service experience as an additional option for the consumers to choose. It is expected that this research will provide a breakthrough to determine how far hypermarkets could extend the retail brand in both products and services, and how this effort could be beneficial to the stakeholders. The concept of integrated marketing is explored further in this study by looking at the integration of products and services to deliver greater consumer value.
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Sukhawatthanakun, Kanyarat. "Thai Consumer Perspective on Marketing Ethics of Consumer Products." Humanities and Social Sciences Letters 10, no. 2 (May 31, 2022): 213–22. http://dx.doi.org/10.18488/73.v10i2.3012.
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Consumer complaints are continuously growing in Thailand; although consumer protection laws protect the Thai people while the current situation differs. Therefore, this research investigated the marketing ethics of consumer products from the perspective of Thai consumers and suggested the development of marketing ethics strategies for Thai businesses. This quantitative research used a questionnaire to collect data from 400 Thai consumers, which focused on personal factors, consumer buying behavior, problem & solution requirement, and satisfaction towards the marketing ethics of consumer products. The collected data were analyzed by descriptive statistics such as frequency, percentage, mean and standard deviation, and inference statistics to test the research hypotheses. The research results showed that the buying problems were high prices, deceptive advertising, selling prices over the price tag, defective/expired products, and below specification. Meanwhile, consumers required product replacement or money refunds as their preferred solution choices from producers at most. The hypotheses testing found that differences in personal factors (age and marital status) resulted in different preferences on marketing ethics of consumer products satisfaction, but the gender factor showed no differences. Meanwhile, consumer behavior factors (product type buying and buying frequency) and problem-solution requirement factor (no-any-action) resulted in different preferences on marketing ethics of consumer products satisfaction at a statistically significant difference of 0.05.
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N. H. Rachmani, A. Apriantini, and L. Cyrilla E. N. S. D. "Analisis Perilaku Konsumen Usia Muda di Kota Bogor dalam Mengonsumsi Susu dan Produk Olahannya di Masa Pandemi Covid 19." Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan 10, no. 1 (January 31, 2022): 15–20. http://dx.doi.org/10.29244/jipthp.10.1.15-20.
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During the COVID-19 pandemic, people are started to consume foods that are highly nutritious to increased their immunity, one of them is by consuming milk and its processed products like kefir, yogurt. Milk is one of the foods favored by the community because it is rich in health benefits. The demand for this product is also increased every year. Consumer behavior was always changing along with consumer needs that follow the conditions and developments of the times. Consumers will choose products with good quality and ful fill what their needs, as well as dairy products. This study aims to analyze consumer decisions in consuming milk and its processed products in the Bogor city area during the covid 19 pandemic. The research was carried out with the stages of determining respondents, identify factors that influence consumer behavior, collecting and analyzing data. Respondents are people who live in Bogor City with an age range of 20 to 30 years purposively as many as 108 respondents. Data processing and analysis was carried out using the Spearman rank correlation test to determine the relationship between knowledge and situational variables on the decision to consume milk and its processed products. The results showed that the level of knowledge and situational had a significant and direct relationship with consumer decisions (P<0.01). This shows that the higher level of consumer knowledge of products with supportive conditions, the consumer’s decision to consume milk and its processed products is also getting stronger.
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Kanisius Wangge, Rofinus, and Sarlina Noni. "STRATEGI BAURAN PEMASARAN SAYURAN DALAM MENINGKATKAN MINAT BELI KONSUMEN." JURNAL AGRIBISNIS 10, no. 1 (June 3, 2021): 53–59. http://dx.doi.org/10.32520/agribisnis.v10i1.1523.
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The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook.
Keywords : marketing mix, consumer buying interests
The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook.
Keywords : marketing mix, consumer buying interests
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Doris Rahmat and Santoso Budi NU. "Socialization of consumer protection against products that harming society." World Journal of Advanced Research and Reviews 15, no. 1 (July 30, 2022): 262–66. http://dx.doi.org/10.30574/wjarr.2022.15.1.0519.
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Despite the fact that the consumer protection law number 8 of 1999 has been issued on consumer protection, which guarantees the rights of consumers. Sometimes ignored by business actors and sadly consumers also act indifferently in fighting for the rights that must be obtained by consumers who have been protected by law. In Consumer Protection Act Article 29 paragraph 1 of Law No. 8 of 1999 concerning consumer protection it is stated that "the government is responsible for fostering the implementation of consumer protection which guarantees the acquisition of consumer rights and business actors as well as the implementation of the obligations of consumers and business actors.
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Jain, Sanjay K., and Kavita Sharma. "Product Related Antecedents of Consumer Involvement: An Empirical Investigation." Vikalpa: The Journal for Decision Makers 25, no. 1 (January 2000): 29–42. http://dx.doi.org/10.1177/0256090920000112.
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Differences in consumer involvement with the products have been stated to be dependent on various product and brand related factors, viz., consumers' risk perceptions, product's hedonic value, product familiarity, brand awareness, dissimilarity, and difficulty of choice termed in this paper as antecedents of involvement. This paper investigates the relationship between product related antecedent conditions and consumer involvement for three products. It is found that consumer involvement differed across different types of products. Infrequently purchased durable products were more involving than frequently purchased non-involving products. The findings have significant implications for formulation of marketing strategies.
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Mańkowski, Dariusz R., Anna Fraś, Kinga Gołębiewska, and Damian Gołębiewski. "CONSUMER ACCEPTANCE OF POLISH BREAD PRODUCTS." Plant Breeding and Seed Science 77 (December 20, 2018): 33–42. http://dx.doi.org/10.37317/pbss-2018-0003.
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Consumer acceptance of a variety of products, including bread is currently a very important economic andpsychological criterion. Thus, understanding of consumer behaviour and preference should help bread manufacturersto satisfy the customers, particularly during launching new products. The study objective was toinvestigate preferences and expectations of Polish consumers concerning bread products as well as their comparisonwith manufacturers opinions. Surveys were collected using CATI method. Obtained results testifiedabout clear differentiation of consumer requirements in relation to bread. It has been shown that preferencesof bread consumers are connected with such factors as: sex, age, place of residence, employment, educationand financial situation. Diverse demands of consumers result in a wide range of bread products on the marketand a need for improving their quality and promotion of new brands.
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Akdogan, M. Sukru, Sevki Ozgener, Metin Kaplan, and Aysen Coskun. "THE EFFECTS OF CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON THE RE-PURCHASE INTENT: THE MODERATING ROLE OF CONSUMER LOYALTY." EMAJ: Emerging Markets Journal 2, no. 1 (January 29, 2012): 1–12. http://dx.doi.org/10.5195/emaj.2012.15.
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With the growth of international trade and travel, consumers are increasingly confronted with foreign products and services. But some negative attitudes towards foreign products can arise from several factors such as previous or ongoing political, military, economic, or diplomatic events. Thus, both consumer ethnocentrism and consumer animosity have become important constructs in marketing. The purpose of this study is to investigate whether consumer ethnocentrism and consumer animosity affect repurchase intent towards U.S. products and whether this impact is moderated by customer loyalty. The findings of the research indicate that consumer ethnocentrism increases consumer animosity for the sampling. The present study also denotes that both consumer ethnocentrism and animosity have a negative impact on repurchase intent toward U.S. products in Turkey. According to the results of regression analyses, customer loyalty may not be an important moderating factor between consumers’ animosity and repurchase intent toward U.S. products. However, customer loyalty moderated the relationship between consumer ethnocentrism and repurchase intent toward U.S. products. Further implications for Turkish consumers in supermarkets in the province of Nevşehir are discussed. The value of future research is also acknowledged
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Kokthi, Elena, Irina Canco, and Eneida Topulli. "Whose salad is organic? An attribute segmentation perspective-evidence from Albania." Economia agro-alimentare, no. 2 (July 2021): 1–26. http://dx.doi.org/10.3280/ecag2-2021oa12285.
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Organic agriculture remains a black box attribute when considering consumer behaviour and preferences in developing countries. This is due partially to a lack of awareness about such products in addition to a lack of trust in relation to the certification bodies responsible. Meanwhile, increasing demand for these products comes as a result of food intolerance and hygiene safety issues. Through this framework it is crucial to clarify the concept from the consumer perspective. The objective of this paper is to understand consumer perceptions regarding organic attributes and identify the characteristics considered by consumers when buying organic products. The relative importance index shows the sensitivity of Albanian consumers in relation to the organic attribute, mainly in fruit and vegetables. Through the Contingent Valuation Method it is estimated that the consumer will pay an average premium of 27.7% for organic vegetables and 28.3% for organic fruit. The segmentation approach indicates that consumers linking organic attributes with health expressed a high willingness to pay for organic products. However, the majority use price as the main indicator of the quality of the product they consume; a higher price meaning an organic product. This conclusion is important in developing countries where consumers display low trust in food safety mechanisms and institutions.
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Fujak, Hunter, Stephen Frawley, Heath McDonald, and Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets." Journal of Sport Management 32, no. 4 (July 1, 2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.
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Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
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Kuo, Hsiao-Ching, and Chinintorn Nakhata. "Price promotions and products with low consumer ratings." Journal of Consumer Marketing 33, no. 7 (November 14, 2016): 517–27. http://dx.doi.org/10.1108/jcm-04-2016-1767.
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Purpose Previous research indicates the aversive effect of low consumer ratings on consumers’ purchasing decisions. This paper aims to apply decision justifiability theory to investigate how price promotions – price discount and price bundling – can reduce this effect. Design/methodology/approach Two scenario-based experiments were administered among college students (Experiment 1) and online consumer panels (Experiment 2) to test the research hypotheses. Findings When time-to-purchase is long (vs short), a large discount is more effective in alleviating consumers’ negative responses toward products with low consumer ratings. However, when a price discount is presented as a bundle rather than a separate deal, a small discount size becomes as attractive as a large discount size for consumers with a longer time-to-purchase. Practical implications This paper identifies two controllable factors, price discounts and price bundling, that could help to alleviate the negative impact of low consumer ratings. Marketing managers can apply the findings of this paper as guidelines to deal with the aversive effect of low consumer ratings. Originality/value This paper makes an initial attempt to examine situations where consumers would be less averse to products with low consumer ratings. It identifies the roles of two price promotions (i.e. price discount size and price bundling) and an important contextual factor (i.e. time-to-purchase) that influence consumers’ decision justifiability and, subsequently, alter consumers’ online purchase decisions for such products.
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Wyatt, Jim, Will Browne, Mark Gasson, and Kevin Warwick. "Consumer Robotic Products." IEEE Robotics & Automation Magazine 15, no. 1 (March 2008): 71–79. http://dx.doi.org/10.1109/m-ra.2007.907358.
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Hill, John S., and William L. James. "Consumer Nondurable Products:." Journal of International Consumer Marketing 3, no. 2 (April 3, 1991): 79–96. http://dx.doi.org/10.1300/j046v03n02_06.
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Udomkun, Patchimaporn, Cargele Masso, Rony Swennen, Bhundit Innawong, Apollin Fotso Kuate, Amos Alakonya, Jules Lienou, Dorcas Olubunmi Ibitoye, and Bernard Vanlauwe. "Consumer Preferences and Socioeconomic Factors Decided on Plantain and Plantain-Based Products in the Central Region of Cameroon and Oyo State, Nigeria." Foods 10, no. 8 (August 22, 2021): 1955. http://dx.doi.org/10.3390/foods10081955.
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Plantain is a key staple food in Central and West Africa, but there is limited understanding of its market in Africa. In addition, the cooking methods for enhancing the nutritional value, consumer preference, and willingness to pay for plantain and plantain-based products are not well understood. The knowledge gaps in the market and consumer dimension of the food chain need to be known to increase plantain utilization and guide breeding efforts. This research contributes by examining the cooking methods, consumer preference, and willingness to pay for plantain and plantain-based products in Cameroon and Nigeria. A household survey sample of 454 Cameroonian consumers in four divisions of Central Region and 418 Nigerian consumers in seven government areas of Oyo State in southwest Nigeria was the basis for the analysis. The results showed some levels of similarity and difference in the consumption and cooking of boiled, roasted, and fried plantain in both countries. The trend in consumption of all plantain-based products was constant in Cameroon but increased in Nigeria. The most important factor influencing Cameroonian consumers’ choice of plantain and its products was taste, while the nutrition trait influenced Nigerian consumers. Both Cameroonian and Nigerian consumers considered packaging, location of produce, and size and quantity as the least important factors. In addition, socioeconomic characteristics were significant determinants of consumers’ choices to consume plantain and its products. Gender significantly influenced (p < 0.05) taste, while nutrition was significantly driven (p < 0.05) by education and annual income. Household size played a significant role (p < 0.05) in consumers’ choices when the price was considered. These findings serve as a guideline to improve existing products to match the needs of consumers in each country and develop products for different consumer segments and potentially increase production.
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Safrizal, Safrizal, Rulianda Purnomo Wibowo, and Tavi Supriana. "AN ANALYSIS OF FISHBEIN MULTIATRIBUTE ATTITUDE OF AWAI NA SHRIMP PASTE PRODUCTS AND INDOFOOD SHRIMP PASTE PRODUCTS." Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan 20, no. 1 (June 13, 2022): 175. http://dx.doi.org/10.32663/ja.v20i1.2471.
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This study aims to analyze consumer attitudes towards Awai Na shrimp paste products and Indofood shrimp paste products in Langsa City, to analyze consumer ratings of the attributes of Awai Na shrimp paste products and Indofood shrimp paste products in Langsa City, and to analyze consumer confidence in these attributes on Awai Na shrimp paste products and on Indofood shrimp paste products in Langsa City. The analytical method used is the Fishbein Multi Attribute Attitude Model. The multi-attribute attitude model explains that consumer attitudes towards an attitude object (product or brand) are largely determined by consumer attitudes towards the evaluated attributes. The shrimp paste attributes used in this study consisted of: price, taste, aroma, color, texture, and size. The results of this study indicate that based on the Fishbein score, the total score for Awai Na shrimp paste products (3.142) is greater than Indofood shrimp paste products (0.999). This means that consumers in Langsa City prefer Awai Na shrimp paste products to Indofood shrimp paste products for consumption. Consumers prefer Awai Na shrimp paste over Indofood shrimp paste, because consumers perceive all attributes of Awai Na shrimp paste as better than Indofood's shrimp paste attributes. Consumers' evaluations of the Awai Na and Indofood shrimp paste are influenced by the consumer's experience in consuming the Awai Na and Indofood shrimp paste.
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Kubicová, Ľubica, Kristína Predanócyová, Peter Šedík, Luboš Smutka, Zdenka Kádeková, and Ingrida Košičiarová. "Consumption trends of milk and dairy products in Slovakia and its comparison with other V4 countries." Innovative Marketing 17, no. 3 (August 12, 2021): 56–73. http://dx.doi.org/10.21511/im.17(3).2021.05.
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Milk consumption is a very important part of consumers’ daily diet due to its positive health effect. The purpose of the paper is to evaluate the market of milk and dairy products. The paper analyzes the development of milk consumption in V4 countries, which was described by using regression functions. The data were obtained from the statistical offices of chosen countries. Based on the achieved results it was found that in Slovakia and Hungary milk consumption is very low, but in the Czech Republic and Poland consumption is recorded in the range of recommended doses and is sufficient. Looking to the future, based on the described trend of consumption, it is possible to assume that the situation in the Slovak Republic will be accompanied by unfavorable developments and in comparison with other V4 countries, Slovakia will consume the least milk and dairy products per capita. Moreover, a questionnaire survey orientated on the level of milk consumption and consumer behavior was conducted on the sample of 518 respondents. Average Slovak consumers consume daily 1 glass of milk, 20 g of cheese, 70 g of curds, and 250 g of sour-milk or other dairy product. Depending on the level of consumption, 3 consumer segments were defined for which different consumer behavior was identified, especially in the issue of factor assessment. In general, however, it is concluded that the quality and price of milk and dairy products are crucial for consumers to make their choice. AcknowledgmentThis paper is supported by the Operational Program Integrated Infrastructure within the project: Demand-driven research for the sustainable and innovative food, Drive4SIFood 313011V336, co-financed by the European Regional Development Fund.
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Skunca, Dubravka, Igor Tomasevic, Nevijo Zdolec, Rezear Kolaj, Georgi Aleksiev, and Ilija Djekic. "Consumer-perceived quality characteristics of chicken meat and chicken meat products in Southeast Europe." British Food Journal 119, no. 7 (July 3, 2017): 1525–35. http://dx.doi.org/10.1108/bfj-11-2016-0547.
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Purpose The purpose of this paper is to analyse consumer perception of quality characteristics of chicken meat and chicken meat products in Southeast European countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, FYR of Macedonia, Montenegro, and Serbia). Design/methodology/approach Results were collected from a field survey by using data obtained from a questionnaire directed at 2,368 consumers during 2015. Findings This study identified four consumer segments: “typical”, “selective”, “chicken meat preparers” and “uninterested” chicken meat consumers. Originality/value Older consumers (50 years) have higher interest in chicken meat quality characteristics, while women are “chicken meat preparers”. Chicken meat consumers who prefer particular chicken parts and consume chicken meat because it is nutritious are found among the working population, while the most number of consumers “uninterested” in chicken meat come from Serbia.
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Patak, Michal, Lenka Branska, and Zuzana Pecinova. "Consumer Intention to Purchase Green Consumer Chemicals." Sustainability 13, no. 14 (July 17, 2021): 7992. http://dx.doi.org/10.3390/su13147992.
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The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products). Based on previous studies, antecedents of purchase intention for green consumer chemicals are identified and the significance of their influence is subsequently verified by empirical research. Confirmatory analysis is based on structural equation modelling of data obtained from a questionnaire survey conducted among 250 consumers. The empirical findings show that the main antecedents of green purchase intention in are environmental concern, green lifestyle and product knowledge. The influence of promotion and community can be regarded as weak to insignificant. The degree of influence of all investigated antecedents depends on the gender, age and level of education of consumers. Increasing the volume of purchasing green consumer chemicals will in particular require provision of more information to consumers to increase their awareness of environmental protection and green products.
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Simsiri, Sarath, Ratananaphadol Smitinand, and Mana Eiambua. "Packaging Development for Promotion Dam Tourism Community: Ratchaprapa Dam, Khaosok National Park, Surat Thani Province." Environment-Behaviour Proceedings Journal 3, no. 7 (March 2, 2018): 183. http://dx.doi.org/10.21834/e-bpj.v3i7.1280.
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The study of Product and Packaging factors that Influence on Consumer Purchase Decision aims to study consumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that is consistent with consumer demand and to offer product and packaging design guideline which can attract and make consumer purchasing decisions. The study reveals consumers prefer local products, fine-looking packages which reasonable price, can use as a souvenir, geometric shape packaging are the factors affecting consumer interest and purchase decisions.Thus, this could benefit to design and develop products to meet the needs of consumers.
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Ni, Nan, Hai Hong Huang, Zhi Feng Liu, and Guang Fu Liu. "Energy Saving Design of Personal and Consumer Electronics Products." Applied Mechanics and Materials 130-134 (October 2011): 1210–13. http://dx.doi.org/10.4028/www.scientific.net/amm.130-134.1210.
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Personal and consumer electronics products facilitate and enrich our life, however consume lots of energy and resources. Synthetically considering a product's quality, functions, cost, schedule and user experiences, this paper systematically discusses how to design energy saving product and lists some methods and actions in practice from three aspects, hardware design, user interface design and software design. It is of guidance and reference for energy saving design of personal and consumer electronics products on certain aspects.
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Acar, Oguz A., Darren W. Dahl, Christoph Fuchs, and Martin Schreier. "The Signal Value of Crowdfunded Products." Journal of Marketing Research 58, no. 4 (May 31, 2021): 644–61. http://dx.doi.org/10.1177/00222437211012451.
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Crowdfunding has emerged as an alternative means of financing new ventures by utilizing the financial support of a large group of individual investors. This research asks a novel question: Does being crowdfunded carry any signal value for the broader market of observing consumers? Seven studies reveal a consumer preference for crowdfunded products, even after controlling for a product’s objective product characteristics. The authors identify two inferences that help explain this effect: (1) consumers perceive crowdfunded products to be of higher quality, and (2) they believe that supporting crowdfunding reduces inequality in the marketplace. The authors further document an important boundary condition of the first inference: the identified effect reverses in high-risk domains (e.g., products that involve high physical risk) due to consumer perceptions that the crowdfunding model lacks sufficient professionalism to mitigate risk. With regard to the second inference, the authors find that the positive crowdfunding effect is particularly strong among consumers who value social equality. Taken together, this work sheds new light on consumer perceptions of crowdfunding, elucidates why and when consumers prefer crowdfunded products, and offers actionable implications for managers.
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Paustian, Margit, Franziska-Elisabeth Reinecke, and Ludwig Theuvsen. "Consumer preferences for regional meat products." British Food Journal 118, no. 11 (November 7, 2016): 2761–80. http://dx.doi.org/10.1108/bfj-01-2016-0002.
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Purpose Consumers are increasingly interested in the origin of their food, especially in the case of meat products where food safety issues are relevant. The purpose of this paper is to empirically examine the trend of regional food consumption and the influencing factors for consumer preferences of regional meat products. For the first time cognitive, normative and affective attributes, as well as point of purchase and socio-demographic characteristics, were put together in a conceptual framework to investigate which factors are influencing consumer preferences for regional meat products. Design/methodology/approach A representative sample of German consumers was surveyed in 2014. After measuring the determinants of perceived quality of regional meat products, an attribute-level factor analysis were used to test inter-dependence between the variables. All five factors, accounting for 77 percent of the sample, were examined by a binary logistic regression model. Findings Logit regression analysis found that three factors, including normative and affective attributes, significantly affect and influence consumer preferences for regional meat products, whereas cognitive attributes have no significant influence on consumer preferences. Originality/value The findings have interesting implications for retailers with respect to meat marketing activities, as well as for researchers with respect to further research on regional meat products. Though, it comes out that it is promising to concentrate on normative and affective attributes regarding product presentation and meat marketing of regional meat products.
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Budiman, Andika Nuraga, and Hilma Suyana. "A Product Attribute Influencing Halal Product Purchase Decisions: A Field Study In Bogor." Majalah Sainstekes 9, no. 1 (August 28, 2022): 009–22. http://dx.doi.org/10.33476/ms.v9i1.1989.
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Every consumer, especially Muslim consumers, demands that a product be halal. Whether it's food, medicine, or consumer products. However, the application of Islamic teachings in laws and regulations governing the provision of halal guarantees on food creates a challenge in the regulation governing the provision of halal labels on food. Due to the lack of tenacity in existing rules and regulations governing the use of halal labeling on food, haram food products continue to circulate in Indonesia. Halal products are the most important to Muslim consumers. We investigated Muslims’ attitudes toward halal products in the Bogor area. This study involved 155 respondents who consume halal products. Data for this study was gathered by by using an interview as the primary data collection method, through a personality-administered questionnaire. The respondents are Muslim consumers who only purchase and consume halal products. The regression approach was used in this study, which aimed to connect cause-effect linkages through each variable, primarily to investigate the impact of product qualities on purchase decisions. The results reveal that the quality of Halal products obtained is encouraging for responders in Bogor. This leads to our research finding that the halal product is of such high quality that consumers desire to buy it. Meanwhile, according to the findings on perceived price, consumers do not consider or object to the prices supplied by halal items, despite that generally pricing is one of attributes for consumer’s purchasing decision
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Rumaningsih, Mrihrahayu, Abdullah Zailani, Suyamto, and Kurniawati Darmaningrum. "Analysing consumer behavioural intention on sustainable organic food products." International Journal of Research in Business and Social Science (2147- 4478) 11, no. 9 (December 25, 2022): 404–15. http://dx.doi.org/10.20525/ijrbs.v11i9.2247.
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Population growth and improved global incomes have driven a significant increase in the production and consumption of food. Food consumption is known to have significant impacts on public health, individualities, and the environment and most importantly, food consumption is linked to environmental challenges like heightened pollution, scarcity of water, and CO2 emissions always been faced with grave environmental concerns and a massive surge in food intake assumes great significance. Consumers have a responsibility to protect the environment by choosing environmentally friendly products similar to organic food. This study modifies the TPB to model the consumer behavioural intention for organic food, using environmental concern, perceived value, and consumer familiarity as determinants. In the following, we explain how these well-established concepts are related to the three original constructs of the Theory of Planned Behaviour. The results of this study show that environmental concern, consumer perceived value of the product, and consumer familiarity (direct experience) with the product have a positive and significant effect on consumer behavioural intention for sustainable organic foods. In particular, this study finds that consumer environmental concern is the strongest predictor of purchase intention. This suggests that, in a sustainable organic food context, high levels of consumers' environmental concern increased their intention to purchase organic foods. Therefore, if a consumer is more concerned about environmental issues, the consumer will show a stronger intention to purchase sustainable organic food compared to consumers with lower environmental concerns.
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Maemunah, Siti, and Baehaqi Syakbani. "Strategic Logistics on Halal Products." Valid: Jurnal Ilmiah 18, no. 2 (July 30, 2021): 128–35. http://dx.doi.org/10.53512/valid.v18i2.177.
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This study introduces a new conceptual framework related to the logistics strategy of halal products on customer loyalty. The provision of halal products must be carried out in a Muslim country, namely Indonesia. Products that provide halal certification for these products are LPPOM MUI Indonesia Halal Products, LPPOM MUI, 2020. This methodological study was built and developed from several previous studies. This research is quantitative research with SEM. This finding is the importance of halal product logistics strategy and product quality will influence consumer behavior. Consumer behavior is related to customer satisfaction and customer loyalty. The logistics strategy of halal products, namely products such as food, beverages, medicines, and cosmetic ingredients, requires a good management system, quality will get consumer satisfaction and loyalty in consuming halal products. The implication of this research is the logistics strategy of halal products is not only from product quality to make consumers satisfied. Consumers will be satisfied in terms of distribution, storage, marketing, and overall sales. Halal product logistics strategy meets consumer and market desires. Strategies to create customer loyalty. The originality of the research is a logistics strategy for halal products that gives birth to customer satisfaction and loyalty. This study provides an important reference for Islamic companies, branding, and marketing.
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McNamara, Niamh, and Jurek Kirakowski. "Measuring user-satisfaction with electronic consumer products: The Consumer Products Questionnaire." International Journal of Human-Computer Studies 69, no. 6 (June 2011): 375–86. http://dx.doi.org/10.1016/j.ijhcs.2011.01.005.
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Sofiani, Triana. "Membangun Kesadaran Hukum Konsumen Muslim Terhadap Produk Berlabel Halal Di Era Masyarakat Ekonomi Asean." Al-Ahkam Jurnal Ilmu Syari’ah dan Hukum 2, no. 2 (February 5, 2018): 189–202. http://dx.doi.org/10.22515/alahkam.v2i2.1070.
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This paper is the result of research with located in the city of Pekalongan, which aims to explore legal awareness and efforts to build awareness of Muslim consumers against halal labeled products. The research method are empirical juridical, with qualitative approach. The data collection technique using observation, interviews and literary studies. Techniques to check the validity of data, using triangulation and analysis using an interactive model. The result of research shows that, the law awarness of Muslim consumer , for middle-lower Muslim consumer, the level of law awareness are still at the level of knowledge. But for middle-upper Muslim consumers, have knowledge and understanding about law and policy of halal product, so their attitude and behavior when buying or consuming a product have considered the there or no of halal labels listed in the product, even knowing about the validity of halal certification of the products which will be purchased and consumed. Factors that affect the Muslim consumer's law awareness of halal products, among others: education, economics, religion (religiosity) and social culture. Efforts to build law awareness of Muslim consumer are through education, for example with socialization and campaign about halal products and legal foundations, so as to create a consumer society are smart and conscious of halal, to confront of MEA era.
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Kral, Pavol, and Katarina Janoskova. "Consumer perception of global branded products quality." SHS Web of Conferences 74 (2020): 01018. http://dx.doi.org/10.1051/shsconf/20207401018.
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The brand plays the key part in consumer decision-making on products, and it is crucially important to both producer and consumer. The long-term globalization process has significantly influenced international brand policy. A successful brand in the domestic market is not a prerequisite of success in global markets. Successful global brand reflect on the rational as well as emotional customer expectations and desires that may change over time. The consumers generally consider branded product to the significant of quality, and they are likely to opt for the proven brand rather than even considering also the other brands available. The aim of this paper is to evaluate the relationship between selected socio-demographic characteristics (gender, age, education) and the subjective perception of selected global brands (branded products) quality by current consumers using selected mathematical-statistical methods. We realized a large-scale marketing survey was conducted on a sample of consumers (total 2002 respondents) with a minimum age of 15 years in 2018. The analysis results show relationship of different nature and intensity between socio-demographic characteristics of respondents and their attitudes towards quality of branded products. Conclusions and findings of analysis can be considered appropriate to apply to current consumer markets. The findings of the survey proved that effective branding strategies shall respect, inter alia, pursue the also socio-demographic trends consumers markets. The socio-demographic characteristics of consumers shall be considered the reliable selection criterion for determining both attractivity and potential of the brand in terms of the success of the brand.
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Singh, Padmalini, K. S. Srinivasa Rao, Angela Yi Wen Chong, Daisy Mui Hung Kee, Adrianie Jinietia Jimmy, Aileen Chun Yueng Hong, Ashutosh Verma, et al. "The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation." Asia Pacific Journal of Management and Education 4, no. 2 (July 21, 2021): 6–19. http://dx.doi.org/10.32535/apjme.v4i2.1066.
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The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
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Albar, Berri Brilliant, Mayang Larasati, and Sapta Eka Putra. "Market Testing dan Positioning Produk Inovasi." AMAR (Andalas Management Review) 4, no. 2 (November 30, 2020): 73–88. http://dx.doi.org/10.25077/amar.4.2.73-88.2020.
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The product innovation enters the next stage in the product development process series towards commercialization. As a product during its development period, it is necessary to carry out market research to determine consumer preferences and perceptions, to become the basis for business analysis and improvement. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analyzing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyze positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
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Mehta, Pooja, and Harpreet Singh Chahal. "Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach." Management of Environmental Quality: An International Journal 32, no. 5 (March 30, 2021): 902–28. http://dx.doi.org/10.1108/meq-07-2020-0133.
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PurposeOver the last few decades, there has been a substantial increase in environmentally conscious consumers' willingness to switch their preferences from mainstream products to green products. Hence, it becomes essential for academicians and marketers to understand the notion, attributes and a comprehensive profile of green consumers. Since consumer attitude towards green products is not widely studied in developing countries, the present study aims at exploring the profile of green consumers in India (Punjab State) based on the same in the Indian context.Design/methodology/approachThe study used the survey method, and a sample of 400 respondents was selected from the Punjab State of India. Initially, principal component analysis was employed to reduce the dimensions. Following this, cluster analysis was applied to segment consumer market in distinctive segments. Results of cluster analysis were validated with discriminant analysis and finally, differences amongst the segments of green and non-green consumers were examined to build on the profile of green consumers.FindingsThe study segmented the consumer market based on consumer attitude towards green products. Results of the study revealed four distinct segments. “Dynamic Green”, the largest cluster, presents truly green consumers who exhibit a positive attitude towards green products. Finally, the study highlighted the attitudinal profile of green and non-green consumers and differences amongst the segments were explained.Research limitations/implicationsSimilar study should be conducted in other developing/developed countries. Furthermore, cross-cultural studies can be undertaken to contrast consumer attitude towards green products. The study may also be extended to probe the connection between consumers' attitude and actual behaviour towards green products.Originality/valueThe study examined the role of consumer attitude towards green products in identifying the distinct segment of green consumers and determining different configurations of consumer characteristics to build on the profile of green consumers.
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V P, Rameshkumaaar, and Balaji B. "Consumer Inclination to Purchase Personal Care Products in Salem City." ECS Transactions 107, no. 1 (April 24, 2022): 3449–56. http://dx.doi.org/10.1149/10701.3449ecst.
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The study's goal is to assess consumers' proclivity to buy personal care items in Salem. The data for the study was collected by using direct interview with the consumers who were purchasing personal care products via an interview schedule. The study collects data from 794 consumers in different parts of Salem City. The study was commenced with the motive to test demographic profile of consumers, factors influencing consumer inclination and satisfaction of consumers while purchasing personal care products. The data was appropriately collated and analyzed using basic frequencies and percentages, exploratory factors, weighted ranking, as well as multiple regression. The study confirmed that consumer inclination mainly relies on store ambience, product quality, product promotion, product price, interest to purchase, and external influences. Consumer satisfaction was mainly influenced by the package quality, variety of product, and quality offered by the personal care products. It is concluded that several factors determine consumer inclination to procure personal care products.
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Yener, Dursun. "THE EFFECTS OF HALAL CERTIFICATION AND PRODUCT FEATURES ON CONSUMER BEHAVIOR: A SCENARIO-BASED EXPERIMENT." International Journal of Management Studies 29, No.2 (July 26, 2022): 101–36. http://dx.doi.org/10.32890/ijms2022.29.2.5.
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With the rise in the population of Muslims globally, the issue of halal products is becoming increasingly important. The fact that consumers prefer halal products and demand more of these products has attracted companies’ attention as well. The certification of halal products and product type affects the behavior of consumers towards these products. Besides that, the countries that produce the products, whether Muslim or not, is a matter of concern for consumers who are sensitive about halal products. In this study, halal product certification, how consumer behavior changes according to product type, and the country where the product is produced were examined. A scenariobased experiment was used to test the hypotheses developed, and the effects of independent variables on consumer purchase intention, trust, and perceived risk were examined. The religiosity scale was used as a control variable to control consumer religious sensitivities in the study. The results showed that halal-certified products and Muslim country product origin led to a higher level of consumer purchase intention, trust, and lower levels of perceived risk. Besides that, the existence of halal certification increased purchase intention for utilitarian products. Based on the results, the interaction of halal certification and country of origin has a significant impact on consumer purchase intention, while the interaction of halal certification and product type has a significant impact on consumer purchase intention as well as perceived risk. Halal certification increases both consumer purchase intention and trust in products produced by non-Muslim countries.
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Mohamad Yunus, Noor’ain, Rohana Mat Som, Afiza Abdul Majid, Ungku Munirah Ungku Abdul Aziz, and Mohd Khalid Mohd Abas. "Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control." Journal of International Business, Economics and Entrepreneurship 3, no. 2 (December 31, 2018): 30. http://dx.doi.org/10.24191/jibe.v3i2.14430.
Full textAbstract:
Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on Malaysian consumption as some of the products contain hazardous and poisonous ingredients which may cause adverse effects on personal health. However, customers still consume the products although they are aware and conscious of the danger and the side effects of these products for self-satisfaction. Thus, using the Theory of Planned Behaviour (TPB), this study aims to shed further light on the factors that influence consumer decision making in the purchase of personal care products among Generation Y. The study was conducted using primary approach with the use of validated questionnaire from 390 university students. The findings revealed that subjective norm and perceived behavioural control influence consumer decision making. Findings provide evidence for businesses and policy makers to better understand the factors that influence consumer decision making. Further implications allow authorized body to identify the target group and conduct programs to educate consumers to engage in good judgement before making decisions to ensure healthy consumption choices aligned with the National Strategic Plan on promoting optimal healthy lifestyles.
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Holijah, Holijah. "Strict Liability Principle: Consumer Protection from Hidden Defective Products in Indonesia." Sriwijaya Law Review 4, no. 1 (January 31, 2020): 109. http://dx.doi.org/10.28946/slrev.vol4.iss2.295.pp109-123.
Full textAbstract:
Weak supervision on the standardization of the quality of goods products, the negative impact of the use of technology, and fraudulent products cause an increase in hidden defective goods products in the current era of globalization. The phenomenon of the existence of hidden defective products increasingly demanding the importance of the role of government to regulate, supervise and control to create a legal construction of product responsibility for consumers, which normatively does not exist yet. The concept of consumer protection due to hidden defective goods is a new thing that has never been explained in Indonesian literature. The purpose of this paper is to analyze the hidden defective products phenomenon, and the legal basis on the principle of responsibility is applied. Strict liability of produces due to loss of hidden defective goods products as an effort to protect consumers in Indonesia. This research uses the normative analysis method by using secondary data as primary data through the statute approach, philosophical approach, and historical approach. The results of this study show the importance of legal products that can provide consumer rights without reducing the rights of produces. The need for a legal basis for the product liability principle with the principle of strict liability to claim the responsibility of a produces through developing the doctrine of tort as a basis for demanding compensation due to hidden defective goods from the outstanding produces on the market. For this reason, it is recommended as a consideration, namely normative amendment to the law of the Republic of Indonesia number 8 of 1999 concerning consumer protection as a short-term step, while the long-term step is to issue a special law that regulates the absolute responsibility of produces due to loss of defective products hidden in the future.