Relevant bibliographies by topics / Consumer Psychology

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Consumer Psychology'

Author: Grafiati
Published: 4 June 2021
Last updated: 7 September 2023

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Journal articles on the topic "Consumer Psychology"

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Unissa, M. Hameed. "Consumer Psychology Towards Supermarkets." Indian Journal of Applied Research 3, no. 10 (October 1, 2011): 1–3. http://dx.doi.org/10.15373/2249555x/oct2013/66.

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M. Hameedunissa, M. Hameedunissa. "Consumer Psychology towards Supermarkets." Indian Journal of Applied Research 3, no. 9 (October 1, 2011): 344–46. http://dx.doi.org/10.15373/2249555x/sept2013/103.

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Bettman, J. R. "Consumer Psychology." Annual Review of Psychology 37, no. 1 (January 1986): 257–89. http://dx.doi.org/10.1146/annurev.ps.37.020186.001353.

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Cohen, J. B., and D. Chakravarti. "Consumer Psychology." Annual Review of Psychology 41, no. 1 (January 1990): 243–88. http://dx.doi.org/10.1146/annurev.ps.41.020190.001331.

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Tybout, Alice M., and Nancy Artz. "Consumer Psychology." Annual Review of Psychology 45, no. 1 (January 1994): 131–69. http://dx.doi.org/10.1146/annurev.ps.45.020194.001023.

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Ölander, Folke. "Consumer psychology for the consumer's sake?" Journal of Economic Psychology 14, no. 3 (September 1993): 565–76. http://dx.doi.org/10.1016/0167-4870(93)90033-h.

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Zhai, Yimeng. "Research on the Effect of Consumer Psychology on Advertising Creativity Communication." SHS Web of Conferences 158 (2023): 02012. http://dx.doi.org/10.1051/shsconf/202315802012.

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Advertising creativity, as one of the important goals of the development of contemporary media, has an irreplaceable position in the news innovation industry, and the ability of advertising creativity, is the main social competitiveness of a news media enterprise. In advertising ideas, usually combined with consumer psychology, and the relationship between the two is very close, all the media advertising is in order to improve the value or significance of some aspect, prompting consumer consumption behavior, or improve the consciousness of consumers and spirit, and consumer psychology can directly affect consumer consumption behavior. Therefore, the positioning of media advertising is very clear, the position should be firm, and the content to be expressed should maximize the attraction of consumers, so as to better convey the advertising information to consumers. Therefore, this standard summarizes the importance of consumer psychology to advertising creativity, and analyzes the impact of consumer psychology on the communication of advertising creativity.
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Sharma, Madhushri. "Impact of Pricing on Consumer Psychology." International Journal of Trend in Scientific Research and Development Volume-2, Issue-5 (August 31, 2018): 1225–29. http://dx.doi.org/10.31142/ijtsrd17073.

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Chartrand, Tanya L., and Gavan J. Fitzsimons. "Nonconscious Consumer Psychology." Journal of Consumer Psychology 21, no. 1 (January 2011): 1–3. http://dx.doi.org/10.1016/j.jcps.2010.12.001.

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Karmarkar, Uma R., and Carolyn Yoon. "Consumer neuroscience: advances in understanding consumer psychology." Current Opinion in Psychology 10 (August 2016): 160–65. http://dx.doi.org/10.1016/j.copsyc.2016.01.010.

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Dissertations / Theses on the topic "Consumer Psychology"

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Glouner, Madeleine. "Psychology & Consumer Desire: Music's Influence on Consumer Motivation and Well Being." Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/scripps_theses/979.

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Abstract The purpose of this study is to further explore the psychological influence that music has on emotional well-being and elicited behavioral response in consumers. Thus, this study asks if music in advertisements affects consumer well-being and behavior, and if certain music elicits a more positive emotional and motivational behavioral response. It also aims to answer if a certain type of music can elicit a more positive behavioral response based on the type of product. This study consisted of two waves of participant research. The first wave will evaluate basic participant demographics as well as ask participants what product (car brand) they prefer in order to develop a neutral baseline of participant groups and eliminate potential product brand bias for the second wave of research. The following week (wave 2) participants were asked to view one of six ad conditions consisting of various music (upbeat vs. classical vs. none) and car brands (Mercedes vs. Jeep). After viewing the advertisement participants were to and complete a series of scales including the Music Semantic Differential Scale (Kellaris & Kent 1993), The Affect Grid (Russell & Mendelsohn, 1989), and the Measures of Motivational Preference Scale test to assess emotional and behavioral response. [Prev. sentence much too long and difficult to follow.] Upbeat music is expected to elicit the most positive emotional response as compared to no music or classical music pairings. Upbeat music is also expected to elicit the greatest motivational behavioral response toward product ads than classical or no music. However, classical music may provide the greatest motivational behavioral response only when paired with the higher-end car brand. These results would signify how important music is in developing a psychological emotional and behavioral response towards certain brand advertisements.
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Nicholson, Michael. "Consumer psychology as the behavourist views it : an operant analysis of consumer channel choice." Thesis, Durham University, 2005. http://etheses.dur.ac.uk/1769/.

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Ramphal, Suchita. "Mental accounting : the psychology of South African consumer behaviour." Diss., University of Pretoria, 2006. http://hdl.handle.net/2263/23665.

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When standard economic theories failed to be consistent predictors of consumer behaviour, Thaler (1980, 1985) developed the theory of mental accounting, which takes behavioural factors into consideration. Prelec&Loewenstein (1998), Heath&Soll (1996) and Gourville&Soman (1998) extended Thaler’s (1980,1985) work to develop the theories of prospective accounting, mental budgeting, and payment depreciation of the sunk cost effect. The purpose of this research is to use the methodologies of Prelec& Loewenstein (1998), Heath&Soll (1996), and Gourville&Soman (1998) to determine whether their theories of mental accounting exist amongst South African consumers. If this is found to be the case, the findings can be used by marketers towards the creation of a strategy that could exploit these effects. This research shows that there is insufficient evidence for the existence of mental budgeting amongst South African consumers. However, there is significant evidence for the existence of prospective accounting and the sunk cost effect. In addition, a variation of payment depreciation was found to exist. Thus, mental accounting has been shown to exist amongst South African consumers.
Dissertation (MBA)--University of Pretoria, 2006.
Gordon Institute of Business Science (GIBS)
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Mecit, Alican. "Four essays on psycholinguistic effects in consumer behavior and consumer-object relations." Thesis, Jouy-en Josas, HEC, 2021. http://www.theses.fr/2021EHEC0002.

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Dans le premier essai, j’examine la langue en tant que nouveau facteur d'anthropomorphisme. À travers huit études, je montre qu’au sein des langues genrées comme le français, les marques de genre que présentent les noms d’entités non humaines influencent la façon dont les individus se représentent mentalement ces entités, et augmentent par conséquent leurs tendances généralisées à anthropomorphiser les objets de consommation. Je démontre ces effets à la fois en comparant les différences naturelles dans les tendances à l’anthropomorphisme entre les langues (par exemple, l’anglais, le français, l’italien), et en manipulant la présence de marques de genre pour les non humains au sein d’études intralinguistiques. Je montre en outre que, dans les langues genrées, le genre grammatical des noms d’entités non humaines, quoique sémantiquement arbitraire, influence les interactions des consommateurs avec les marques et les objets de consommation en conformité avec les connotations de féminité et de masculinité. Dans le deuxième essai, je cherche à savoir si la marque grammaticale de genre des noms de maladies affecte l’appréciation des risques par les consommateurs. En français et en espagnol, le nom de la maladie résultant du coronavirus (COVID-19) est grammaticalement féminin, tandis que le virus responsable de la maladie (coronavirus) est masculin. Dans une série d'expériences avec des francophones et des hispanophones, j’observe que le genre grammatical affecte les jugements liés au virus en conformité avec les stéréotypes de genre : les termes féminins (vs masculins) relatifs au virus amènent les individus à lui attribuer moins de caractéristiques masculines stéréotypées, ce qui réduit dès lors leurs perceptions du danger. Cet effet se généralise aux comportements préventifs des consommateurs ainsi qu'à d'autres maladies, et se trouve modéré par les différences individuelles en termes de stéréotypes sexuels chroniques. Dans le troisième essai, j’examine si la manière dont on se positionne par rapport au temps affecte les inférences que l’on tire de la vitesse perçue du temps. Les résultats de quatre expériences montrent que, lorsque le temps est perçu comme étant passé rapidement, les gens accélèrent pour compenser le temps perdu. Le fait que l'on se représente comme un agent en mouvement sur une ligne temporelle immobile ou un agent immobile sur une ligne en mouvement modère cet effet : les personnes qui se représentent comme des agents en mouvement sont plus susceptibles d’inférer leur vitesse de la vitesse du temps, et deviennent plus rapides (lentes) lorsqu'elles voient le temps passer plus rapidement (lentement) que prévu. En conséquence, elles sont davantage confrontées à des compromis cognitifs, tels que l’imprécision et l'impulsivité, que les personnes qui se représentent comme des agents immobiles sur une ligne en mouvement. Dans le dernier essai, je m’intéresse à la question de savoir si l'attribution de caractéristiques humaines à des entités non humaines facilite le processus inverse de déni des caractéristiques humaines à d'autres humains (déshumanisation). À travers quatre études, je montre que la tendance à l'anthropomorphisation est corrélée positivement à une tendance à déshumaniser les autres individus, ainsi qu’au soutien à des politiques de déshumanisation ; l’usage d’appareils dotés de caractéristiques humaines est associé à la fois à un anthropomorphisme et à une déshumanisation accrues. Je montre, à l’aide de preuves causales, que l’exposition à des signaux anthropomorphiques, comme un robot humanoïde, accroît la tendance à la déshumanisation et au déni d’émotions secondaires aux autres individus. J’observe de plus que la déshumanisation ne se produit qu’au sein d’interactions avec des objets anthropomorphisés et que les attitudes diverses des consommateurs envers l’objet anthropomorphisé modèrent l’effet, les attitudes plus favorables conduisant ironiquement à plus de tendances à la déshumanisation
In the first essay, I investigate language as a novel antecedent of anthropomorphism. Across eight studies, I show that gender-marking of non-human nouns in gendered languages (e.g., French) influences the way individuals mentally represent these entities, and as a result increases their generalized tendencies to anthropomorphize consumption objects. I demonstrate the effects both by comparing anthropomorphism as a function of natural differences in languages (e.g., English, French, Italian) and by manipulating the presence of gender-markings for non-humans in within-language studies. I further show that within gendered languages, grammatical gender of non-human nouns, although semantically arbitrary, influences consumers’ interactions with brands and consumption objects consistent with connotations of femininity and masculinity. In the second essay, I test whether the grammatical gender mark of diseases affects consumers’ risk judgements. In French and Spanish, the name of the disease resulting from the virus (COVID-19) is grammatically feminine, whereas the virus that causes the disease (coronavirus) is masculine. In a series of experiments with French and Spanish speakers, I find that grammatical gender affects virus-related judgments consistent with gender stereotypes: feminine- (vs. masculine-) marked terms for the virus lead individuals to assign lower stereotypical masculine characteristics to the virus, which in turn reduces their danger perceptions. The effect generalizes to precautionary consumer behavioral intentions as well as to other diseases, and is moderated by individual differences in chronic gender stereotyping. In the third essay, I study whether attributing humanlike characteristics to non-human entities facilitate the inverse process of denying human characteristics to other humans (dehumanization). Across four studies, I show that the tendency to anthropomorphize is positively correlated with a tendency to dehumanize other individuals, as well as with support for dehumanizing policies; the use of technological devices with humanlike characteristics is associated both with increased anthropomorphism and increased dehumanization. Causal evidence shows that priming with anthropomorphic cues, such as a humanlike robot, increases dehumanization and denying secondary emotions to other individuals. Furthermore, I find that dehumanization only occurs in interactions with anthropomorphized objects and that consumers’ attitudes toward the anthropomorphized object moderates the effect, with more favorable attitudes ironically leading to greater dehumanization tendencies. In the last essay, I study whether the way one talks and thinks about time affects the inferences s/he draws from the perceived speed of time. The results of four experiments show that when time is perceived to have passed quickly, people speed up to compensate for the lost time. Whether one conceptualizes herself as a moving agent on a stationary timeline or a stationary agent on a moving timeline moderates this effect. People who conceptualize themselves as moving agents are more likely to infer their speed from the speed of time, and become faster (slower) when they experience time passing unexpectedly quickly (slowly). As a result, they suffer from cognitive trade-offs, such as inaccuracy and impulsivity, more than those who conceptualize themselves as stationary agents on a moving timeline
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Brunel, Frédéric F. "The psychology of product aesthetics : antecedents and individual differeces in product evaluations /." Thesis, Connect to this title online; UW restricted, 1998. http://hdl.handle.net/1773/8788.

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Bimaj, Arjola. "Psychology of pricing." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162611.

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Price is the element of the marketing mix that has direct effect in the profits of a company. The right price can boost the profit and the wrong price can significantly shrink it. Thus, the businesses need to set the right price in order to maximize their revenues. However, the newest factors in the economic field, the continuous changes in the environment and the current financial situation in the world has eroded the pricing power and forces the managers to look in every direction in order to be able and keep up with the changes. Therefore, the aim of the thesis is to study the psychology of pricing related to the factors that affect the consumers' psychology and behavior when it comes to purchasing decision. The information will be then useful inputs for the companies in order to understand these factors and use them to set the most suitable pricing method for their product.
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Foxall, Gordon R. "Consumer psychology in behavioural perspective : an evaluation of the contribution of the experimental analysis of behaviour to consumer research." Thesis, University of Strathclyde, 1989. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21219.

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The purpose of the thesis is to assess the contribution of the experimental analysis of behaviour (EAB), which is closely associated with the work of B. F. Skinner, to the development of consumer psychology, an applied subdiscipline which is currently dominated by cognitive models of choice. Chapter 1 argues that the predominance of the cognitive model impedes the scientific progress of the psychology of consumer behaviour by inhibiting the development of alternative models. A proliferation of competing explanations is advocated for the clash of explanations which Feyerabend argues is a prerequisite of such progress. The EAB is advanced as a vehicle for the erosion of the dominating paradigm: it not only draws attention to the neglected environmental determinants of behaviour but also provides a philosophical standpoint from which to conduct a critique of the prevailing cognitivism. The EAB is described in detail in Chapter 2: its philosophical foundation is examined in terms of th e radical epiphenomenalism upon which its mode of explanation rests, and an account of operant conditioning demonstrates the empirical basis of the paradigm. Skinner's ontological redefinition of behavioural science is outlined through a comparison of classical and operant conditioning. The critical significance of the EAB for consumer psychology is explained in Chapter 3. Attention is drawn to the EAB's emphasis on the critical evaluation of theoretical terms (unobservables); alternative sources of explanation, derived from a behaviourist perspective on choice, are presented; and the more direct route to knowledge provided by a theoretically-based experimental method is discussed. The EAB is itself subjected to criticism in Chapter 4 which examines its limited capacity to explain human behaviour in complex social situations. The verbal control of behaviour, the dualistic function of reinforcement (informational and hedonic), and the disparity between the closed setting of the operant chamber and the relatively open settings ln which purchase and consumption occur, are noted as undermining radical behaviourism's claim to embody a comprehensive explanation of behaviour. Chapter 5 is concerned with the development and evaluation of a model of consumer behaviour derived from the EAB, as reconstructed after the critical examination pursued in Chapter 4. The Behavioural Perspective Model seeks to explain patterns of purchase and consumption by the relative openness of the settings in which they take place, and the patterns of reinforcement which apparently control them. The model's contribution to consumer psychology is discussed ln terms of the relevance of its variables to the outcomes of published behaviour modification experiments concerned with environmental conservation. Chapter 6 summarises the argument and its implications.
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Chan, Wai-hing. "Persistent preferences : effects of freedom to choose on subsequent choices /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?MARK%202005%20CHAN.

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Nelson, Kim Allen. "Consumer decision-making and image theory: Understanding the socially responsible consumer." Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186868.

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Many consumers are now considering the effects of general corporate behavior (e.g., political views, charitable contributions, environmental disasters) and of the product's manufacture, consumption or disposal (e.g., animal testing, ecological harm) on society's overall well-being. These situations involve the issue of individual social responsibility and are good examples of complex decisions that are not readily explained by traditional decision theories. Abstract attributes (e.g., product "greenness" or lack of harm to the environment) and the active role of the decision maker's values, principles, and ethics are problematic. The primary purpose of this research is to develop a conceptual framework for consumer decision making in the presence of a social responsibility issue. The secondary purpose of the study is to assess the value of image theory for explaining the decision process. Image theory (Beach and Mitchell 1987; Beach 1990), a relatively recent development in decision making, provides a compatible decision framework for these types of decisions due to its emphasis on an individual's values and on the screening of alternatives using value-laden attributes. Survey methodology and consumer preference tasks are utilized, and the hypothesized models are tested by structural equation modeling. The findings suggest that image theory provides a credible explanation of socially responsible consumer choice. In terms of this study's context, a consumer who has a strongly held social responsibility principle, values a clean environment, has a high level of environmental concern, and believes that his/her actions make a difference, is more likely to be committed to a pro-environmental plan of action and to use certain decision processes. These specific processes are screening alternatives to eliminate those that are not environmentally friendly and weighting the greenness attribute heavily in evaluating options. Using image theory's terminology and structure, social responsibility and environmental value form the value image. Environmental concern and perceived consumer effectiveness form the trajectory image. The strategic image is reflected in the plan (commitment to pro-environmental behaviors) and tactics (using the social responsibility attribute in the decision process). This research demonstrates that enduring values and principles guide consumer behavior involving social responsibility issues.
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Xiao, Hong. "Intellectual property theft and illicit consumer behaviour : a psychology of counterfeit buying." Thesis, Durham University, 2006. http://etheses.dur.ac.uk/1803/.

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Books on the topic "Consumer Psychology"

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Inc, ebrary, ed. Consumer psychology. Maidenhead: Open University Press, 2010.

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Young, Brian M. Consumer Psychology. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90911-0.

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1944-, Olson Jerry C., Sentis Keith, Ted Bates Advertising, Marketing Science Institute, American Psychological Association. Division of Consumer Psychology., and Conference on Advertising and Consumer Psychology (3rd : 1984 : Ted Bates Advertising, New York, N.Y.), eds. Advertising and consumer psychology. New York, N.Y: Praeger, 1986.

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Lunt, Peter K. The psychology of consumer detriment: A conceptual review. [London]: Office of Fair Trading, 2006.

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Foxall, G. R. Consumer psychology for marketing. 2nd ed. London: International Thomson Business Press, 1998.

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Earl, Goldsmith Ronald, ed. Consumer psychology for marketing. London: Routledge, 1994.

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Consumer psychology in behavioural perspective. London: Routledge, 1990.

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Kahle, Lynn R., Tina M. Lowrey, and Joel Huber. APA handbook of consumer psychology. Washington: American Psychological Association, 2022. http://dx.doi.org/10.1037/0000262-000.

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Craig, Johnson, ed. The psychology of consumer behavior. Hillsdale, N.J: L. Erlbaum, 1990.

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Contemporary Consumer Psychology. SAGE Publications, Limited, 2016.

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Book chapters on the topic "Consumer Psychology"

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O’Shaughnessy, John. "Psychoanalytic Psychology." In Consumer Behavior, 117–42. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_5.

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O’Shaughnessy, John. "Cognitive Psychology Continued: Cognitive Psychology in Marketing." In Consumer Behavior, 181–223. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_7.

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O’Shaughnessy, John. "Ethnopsychology (Folk Psychology)." In Consumer Behavior, 24–52. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_2.

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Young, Brian M. "Definitions and Visions of Consumption." In Consumer Psychology, 1–30. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90911-0_1.

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Young, Brian M. "Children, Ownership and Possessions: The Origins." In Consumer Psychology, 267–302. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90911-0_10.

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Young, Brian M. "Ownership and Possessions: The Adult Perspective and into the Future." In Consumer Psychology, 303–24. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90911-0_11.

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Young, Brian M. "And Now the End Is Near…" In Consumer Psychology, 325–39. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90911-0_12.

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Young, Brian M. "Concepts and Themes." In Consumer Psychology, 31–54. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90911-0_2.

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Young, Brian M. "How Consumers’ Minds Work: An Introduction to the Basics." In Consumer Psychology, 55–76. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90911-0_3.

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Young, Brian M. "How We Process Information: A Look at Embodied Cognition and Priming." In Consumer Psychology, 77–112. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90911-0_4.

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Conference papers on the topic "Consumer Psychology"

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LUO, SHU-YUN, and JUN-TAO XIAO. "MARKETING STRATEGY RESEARCH IN CONSUMER PSYCHOLOGY." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35651.

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As individuals lead their lives, they purchase different items and services to fill various needs. customer psychology has made efforts to investigate why individuals buy things using cognitive ideas to comprehend the elements that impact their practices. Understanding their psychology will explain the elements that influence shoppers’ conduct concerning inspiration and emotional cycle while giving organizations the knowledge of why individuals choose to purchase such particular product. Moreover, comprehending consumers’ reasons and impulses to consume certain products helps producers make more efficient marketing strategy to attract their target consumers more easily. This research indicates how understanding consumer psychology helps more efficient and attractive marketing strategy in some ways and how such marketing psychology amplifies its attractiveness and influence through social media in recent days.
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Ren, Yutong, and Zhe Yuan. "Marketing Strategy and Consumer Psychology." In 2021 International Conference on Social Development and Media Communication (SDMC 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220105.021.

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SHI, JIAQI, WEIKE CHEN, JIAQI LI, YUQI MA, and XIAOYU LIU. "STUDY ON THE CORRELATION EFFECT OF INCOME LEVEL ON CONSUMER PSYCHOLOGY AND INSURANCE BEHAVIOR." In 2021 INTERNATIONAL CONFERENCE ON ADVANCED EDUCATION AND INFORMATION MANAGEMENT (AEIM 2021). Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtssehs/aeim2021/35985.

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Abstract. At present, the consumer psychology of some consumers does not match with the insurance behavior because of insufficient income. The performance is that many people who have the intention to insure do not produce the insurance behavior. Therefore, it is one of the insurance marketing strategies that how to break the hesitancy of those people who have the intention to insure to become insurance customers. From the perspective of behavioral economics, this paper puts forward the hypothesis that income level has correlation effect on consumer psychology and insurance behavior, conducts the empirical study, constructs the model of income level—consumer psychology— insurance behavior correlation effect, reveals the transformation mechanism of policy holder’s psychology—willingness—behavior, and puts forward some reasonable suggestions for effectively stimulating consumption to increase the insurance density. Its study value lies in guiding the insurance practice with the basic theory of behavioral insurance, which is helpful for both parties to have a win-win situation and promoting the social security function and coverage of insurance, so as to promote the healthy and orderly development of insurance industry.
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Shadrin, V. G. "Using Consumer Psychology By Building Effective Communication." In International Conference on Economic and Social Trends for Sustainability of Modern Society. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.10.03.176.

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Siyao, Li. "Analysis of Luxury Brand and Consumer Psychology." In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210601.008.

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Zhibin Chen. "Notice of Retraction: Consumer e-commerce psychology." In 2010 International Conference on Educational and Network Technology (ICENT 2010). IEEE, 2010. http://dx.doi.org/10.1109/icent.2010.5532124.

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Stefanović, Vidoje, and Nedžad Azemović. "PSYCHOLOGICAL DETERMINANTS OF TOURIST DEMANDS IN THE FUTURE TOURISM." In Tourism International Scientific Conference Vrnjačka Banja - TISC. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2022. http://dx.doi.org/10.52370/tisc22615vs.

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Psychological explanation of consumer behaviour is mostly focused on the research of individual behaviour. In this case, psychology studies internal (interpersonal) variables related to the mental state and personality characteristics of individuals. Since it is impossible to directly analyse processes that take place in man, psychology uses the methods and techniques of direct reasoning. Psychology has made a significant contribution in the explanation of the motives and behaviour of tourists as consumers. This is especially true for motivational research which has provided the most complete answer to the question of why consumers behave the way they do when buying products and services. Personality characteristics are the subject of psychological research of consumer behaviour; attitudes, evaluations and emotions of individuals represent an essential component of the thought structure of individuals. The paper will consider various psychological determinants from the aspect of their influence on the present tourist demand as well as on the tourist demand in some future period.
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Su, Juan, Yuxuan Zhang, Chuankang Yang, Guangjin Xing, and Songhuai Du. "Price Demand Response Model Based on Consumer Psychology." In 2020 IEEE 4th Conference on Energy Internet and Energy System Integration (EI2). IEEE, 2020. http://dx.doi.org/10.1109/ei250167.2020.9347342.

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Tang, Yuexin. "Consumer Psychology Analysis of Counterfeit Brand-name Sports Shoes." In 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210806.103.

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Sun, Yashu. "Introspection on experimental psychology." In 2012 2nd International Conference on Consumer Electronics, Communications and Networks (CECNet). IEEE, 2012. http://dx.doi.org/10.1109/cecnet.2012.6202043.

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Reports on the topic "Consumer Psychology"

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Bertrand, Marianne, Dean Karlin, Sendhil Mullainathan, Eldar Shafir, and Jonathan Zinman. What's Psychology Worth? A Field Experiment in the Consumer Credit Market. Cambridge, MA: National Bureau of Economic Research, December 2005. http://dx.doi.org/10.3386/w11892.

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Chang, Hyo Jung (Julie), Michael O'Boyle, Ronald Anderson, and Chompoonut Suttikun. A Neural Predictor of Consumer Psychology: An fMRI Study of the Effect of Celebrity, Non-Celebrity, and Rational Advertising Appeals on Dress Attractiveness. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1478.

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Lucas, Brian. Behaviour Change Interventions for Energy Efficiency. Institute of Development Studies, September 2022. http://dx.doi.org/10.19088/k4d.2022.138.

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Behavioural interventions are policies and programmes that incorporate insights from scientists who study human behaviour (such as psychology and behavioural economics), with the aim of encouraging socially desirable behaviours by removing barriers and creating incentives or disincentives (Cornago, 2021). Very few behavioural interventions for energy efficiency have been documented in Eastern Europe and the Western Balkans, and none in North Macedonia. The limited experience that has been documented in the region consists of a few small trials which used behavioural principles to inform households about approaches to energy conservation, but none of these trials have demonstrated a significant effect on behaviour. Behavioural interventions have been widely used elsewhere in the world, particularly in North America, Western Europe, and Australia, and there are many studies evaluating their impacts in these regions (Andor & Fels, 2018, p. 182). This report focuses primarily on household energy efficiency, and particularly on the most widespread and well-documented interventions, which are those related to providing feedback on energy consumption and labelling consumer goods. Although behavioural interventions have been shown to produce significant impacts and to be cost-effective in many situations, the available evidence has some limitations. Many examples that have been documented are small-scale trials or pilot projects; large-scale, institutionalised policy interventions based on behavioural insights are rare (Users TCP and IEA, 2020, p. 22). In many studies, experiments with small sample sizes and short durations show larger impacts than larger and longer-term studies, suggesting that pilot studies may over-estimate the savings that might be achieved by large-scale programmes (Andor & Fels, 2018, p. 182; Erhardt-Martinez et al., 2010, p. iv). The amount of energy saved by behavioural interventions is often fairly small and varies widely from one programme to another, suggesting that the effectiveness of these interventions may be highly dependent on local context and on details of design and implementation. Finally, many studies rely on participants reporting their intentions, and on hypothetical rather than actual purchasing decisions, and some studies have found a divergence between stated intentions and actual behaviour (Grünig et al., 2010, p. 41; Users TCP and IEA, 2020, pp. 75–76; Yang et al., 2015, pp. 21–22).
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