Journal articles: 'Consumer Psychology'

1

Unissa, M. Hameed. "Consumer Psychology Towards Supermarkets." Indian Journal of Applied Research 3, no. 10 (October 1, 2011): 1–3. http://dx.doi.org/10.15373/2249555x/oct2013/66.

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M. Hameedunissa, M. Hameedunissa. "Consumer Psychology towards Supermarkets." Indian Journal of Applied Research 3, no. 9 (October 1, 2011): 344–46. http://dx.doi.org/10.15373/2249555x/sept2013/103.

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Bettman, J. R. "Consumer Psychology." Annual Review of Psychology 37, no. 1 (January 1986): 257–89. http://dx.doi.org/10.1146/annurev.ps.37.020186.001353.

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Cohen, J. B., and D. Chakravarti. "Consumer Psychology." Annual Review of Psychology 41, no. 1 (January 1990): 243–88. http://dx.doi.org/10.1146/annurev.ps.41.020190.001331.

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Tybout, Alice M., and Nancy Artz. "Consumer Psychology." Annual Review of Psychology 45, no. 1 (January 1994): 131–69. http://dx.doi.org/10.1146/annurev.ps.45.020194.001023.

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Ölander, Folke. "Consumer psychology for the consumer's sake?" Journal of Economic Psychology 14, no. 3 (September 1993): 565–76. http://dx.doi.org/10.1016/0167-4870(93)90033-h.

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Zhai, Yimeng. "Research on the Effect of Consumer Psychology on Advertising Creativity Communication." SHS Web of Conferences 158 (2023): 02012. http://dx.doi.org/10.1051/shsconf/202315802012.

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Advertising creativity, as one of the important goals of the development of contemporary media, has an irreplaceable position in the news innovation industry, and the ability of advertising creativity, is the main social competitiveness of a news media enterprise. In advertising ideas, usually combined with consumer psychology, and the relationship between the two is very close, all the media advertising is in order to improve the value or significance of some aspect, prompting consumer consumption behavior, or improve the consciousness of consumers and spirit, and consumer psychology can directly affect consumer consumption behavior. Therefore, the positioning of media advertising is very clear, the position should be firm, and the content to be expressed should maximize the attraction of consumers, so as to better convey the advertising information to consumers. Therefore, this standard summarizes the importance of consumer psychology to advertising creativity, and analyzes the impact of consumer psychology on the communication of advertising creativity.

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Sharma, Madhushri. "Impact of Pricing on Consumer Psychology." International Journal of Trend in Scientific Research and Development Volume-2, Issue-5 (August 31, 2018): 1225–29. http://dx.doi.org/10.31142/ijtsrd17073.

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Chartrand, Tanya L., and Gavan J. Fitzsimons. "Nonconscious Consumer Psychology." Journal of Consumer Psychology 21, no. 1 (January 2011): 1–3. http://dx.doi.org/10.1016/j.jcps.2010.12.001.

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Karmarkar, Uma R., and Carolyn Yoon. "Consumer neuroscience: advances in understanding consumer psychology." Current Opinion in Psychology 10 (August 2016): 160–65. http://dx.doi.org/10.1016/j.copsyc.2016.01.010.

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Friestad, Marien. "What is Consumer Psychology?" Eye on Psi Chi Magazine 6, no. 1 (2001): 28–29. http://dx.doi.org/10.24839/1092-0803.eye6.1.28.

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Ishii, Hiroaki. "Aesthetics and Consumer Psychology." Japan Marketing Journal 38, no. 4 (March 29, 2019): 3–5. http://dx.doi.org/10.7222/marketing.2019.012.

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BOWLBY, RACHEL. "Scenes from consumer psychology." Critical Quarterly 34, no. 4 (December 1992): 51–64. http://dx.doi.org/10.1111/j.1467-8705.1992.tb00446.x.

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Nias, D. K. B. "Advertising and consumer psychology." Behaviour Research and Therapy 23, no. 1 (1985): 91. http://dx.doi.org/10.1016/0005-7967(85)90151-2.

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Durante, Kristina M., and Vladas Griskevicius. "Evolution and consumer psychology." Consumer Psychology Review 1, no. 1 (December 16, 2017): 4–21. http://dx.doi.org/10.1002/arcp.1001.

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Alania, Marina, and Nino Grigolaia. "CONSUMER PSYCHOLOGY AND PRICING." Theoretical & Applied Science 119, no. 03 (March 30, 2023): 89–92. http://dx.doi.org/10.15863/tas.2023.03.119.18.

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Avetisyan, Mariana, and Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR." Main Issues Of Pedagogy And Psychology 21, no. 1 (April 25, 2022): 6–11. http://dx.doi.org/10.24234/miopap.v21i1.421.

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ABSTRACT This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important. Today consumers are quite well-informed and they know well what they want. Therefore, marketers should be very careful and prudent when developing a marketing strategy and presenting their brand to the consumers. It can be said that the creation of the best brand depends on to what extent the marketer is familiar with the psychology of consumers. The marketing tricks, such as advertisements, posters, billboards, celebrity endorsements, display, which are used by marketers to present their new products to a wide range of consumers, to attract consumers and buyers, are almost the same and they are used by numerous organizations, manufacturers and marketers. However, successful are those, who can be more informed about the consumers' psychology and the psychological mechanisms of consumer choice.

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Avetisyan, Mariana, and Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR." Main Issues Of Pedagogy And Psychology 21, no. 1 (April 25, 2022): 6–11. http://dx.doi.org/10.24234/miopap.v21i1.421.

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ABSTRACT This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important. Today consumers are quite well-informed and they know well what they want. Therefore, marketers should be very careful and prudent when developing a marketing strategy and presenting their brand to the consumers. It can be said that the creation of the best brand depends on to what extent the marketer is familiar with the psychology of consumers. The marketing tricks, such as advertisements, posters, billboards, celebrity endorsements, display, which are used by marketers to present their new products to a wide range of consumers, to attract consumers and buyers, are almost the same and they are used by numerous organizations, manufacturers and marketers. However, successful are those, who can be more informed about the consumers' psychology and the psychological mechanisms of consumer choice.

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19

Liu, Jingru. "Investigation and Research on Consumer Psychology of Blind Box Consumers." Frontiers in Business, Economics and Management 6, no. 1 (November 7, 2022): 138–41. http://dx.doi.org/10.54097/fbem.v6i1.2301.

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Blind box is a kind of exquisite hand-made box without any style reminder. In recent years, the blind box market has been opened, all kinds of blind boxes have entered the China market, and blind box fever has become a phenomenon. Behind blind box consumption lies the core of emotional consumption, in which selling entertainment replaces selling goods, and emotional consumption surpasses material consumption; Youth resort to consumer goods, pursue a kind of life experience and subjective well-being, and endow individual existence with more meanings such as self-identity, satisfaction, belonging and accomplishment. However, when the explosion always retreats, the popular blind box will inevitably fall into an embarrassing situation. Based on this, this paper analyzes the psychological mechanism of blind box consumers in POP MART from the angle of Internet communication and consumer psychology, and interprets the formation and development trend of blind box fever. At the same time, the psychological mechanism and market logic of blind box consumers are analyzed from the perspective of consumption psychology and investment psychology. It can provide some thoughts for the future marketing strategy of Chaowan and the operation of related derivatives.

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Jin, Dian. "The Analysis of the Development of the Chinese Market of the Tide Play Blind Box and the Social Thinking Triggered." Communications in Humanities Research 4, no. 1 (May 17, 2023): 403–12. http://dx.doi.org/10.54254/2753-7064/4/20220601.

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In the twenty-first century, research on the connection between aesthetics and psychology has become increasingly extensive. Human aesthetic activity is inseparable from psychology. In modern society, human consumption behavior largely reflects people's psychological activities, and thus research related to consumer psychology has received much attention. Consumption behavior is also an important way of embodying specific behaviors in people's aesthetic activities. In the Chinese market, the trendy toy blind box product industry has been sought after by consumers in recent years. In this industry, marketing and consumer psychology are particularly important, and the current state of the blind box industry shows many social issues, such as human aesthetics and consumer alienation. The article is an exploration of the psychology and aesthetics of mass consumption through research and analysis of the marketing and products of the blind box product industry. This paper may provide some implications for corporate managers, consumers, investors, and policymakers.

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Khramova, A. V. "Behavioral approach to customization of trading business in modern conditions." Journal of Modern Competition 14, no. 79 (November 6, 2020): 66–78. http://dx.doi.org/10.37791/1993-7598-2020-14-3-66-78.

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Market changes affect consumer psychology. Consumer behavior is variable. In this study, the author examines some of the main aspects of consumer psychology that help to understand consumer behavior. Consumer behavior includes the psychological processes that consumers go through when recognizing needs, finding ways to meet them, making purchasing decisions (for example, whether to buy a product, and if so, which brand and where), interpreting information, making plans, and implementing these plans (for example, by making comparative purchases or actually purchasing a product).The movement from scarcity to saturation of demand leads to the fact that among a large number of goods and services, the buyer begins to look for something that meets his personal aspirations for self-realization.A well-known point of view used in consumer psychology is behaviorism. This branch of psychology asserts that people’s actions are conditioned by external stimuli. Consumers want individuality. Individuality in consumer psychology is how the possession of a product increases their self - es- teem or satisfies a need caused by external influence.The era of mass production of goods has been replaced by customization, reflecting the change in consumer priorities (instead of the desire to be “like everyone else”, a new generation of consumers values their own individuality). Customization (English to customize - customize, change something, making it more suitable for the needs of a particular consumer). This is achieved by making structural or design changes and individualizing products to meet the needs of specific consumers.Customization in the full sense of the word is not an extension of the product line, but a unique product for a specific consumer, which creates a potential demand for a product category.According to the author, the topic of customization is very ambiguous. For example, in the retail business, the use of customization in relation to mass-market food products is not entirely correct. Customization is considered an ideal way to interact in the “supplier of goods or services - customer” scheme. It provides a competitive advantage by creating a higher value for the customer. The main goal of customization is to create a sense in the consumer that the work is done personally for them and meets their personal needs.

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Torelli, Carlos J., and Jennifer L. Stoner. "Global consumer culture: consequences for consumer research." International Marketing Review 36, no. 4 (July 8, 2019): 587–92. http://dx.doi.org/10.1108/imr-11-2018-0316.

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Purpose The purpose of this paper is to comment on the conceptual framework highlighting the reinforcing nature of global consumer culture. Design/methodology/approach The approach is conceptual with illustrative examples. Findings The authors integrate the conceptual framework that highlights the reinforcing nature of global consumer culture with recent findings about the psychology of globalization. Specifically, the authors bring attention to the perceptual, cognitive and motivational consequences of globalization, as well as its effects on consumer identification. The authors illustrate how this integration provides insights for better predicting consumer behavior in a globalized world. Research limitations/implications One key aspect of globalization is the creation of multicultural spaces in contemporary societies. Taking a psychological approach, the authors discuss how consumers respond to the process of culture mixing at the heart of globalization. This has consequences for marketers’ global endeavors and provides a nuanced understanding of consumer behavior in a globalized world. Originality/value The paper integrates a novel framework with recent findings about the psychology of globalization, opening avenues for future research on global consumer cultures.

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23

Liang, Rui. "The impact of consumer psychology on university brand choice." Journal of Innovations and Sustainability 6, no. 3 (September 6, 2022): 01. http://dx.doi.org/10.51599/is.2022.06.03.01.

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Purpose. The purpose of this study is to how the university brand wins the psychology of college students, and discusses the decision-making behavior of college students’ school choice and university brand based on consumer psychology. Results. According to the results of the analysis, university brand wins the consumer psychology of college students through university brand value. The key factor that university brand affects the consumption psychology of college students is that education is regarded as the primary purpose of the brand. University brand is carried by people, and students and staff are the significant identification of university brand image and the fundamental guarantee of establishing this brand. University brand is a kind of brand that needs late effect evaluation. University brand reflects the educational quality and characteristics of the university, reflects the social reputation of the university, and represents the employment prospects of graduates. The university brand represents competitiveness. College students, as consumers, will consider the influence of college brand on future employment, and their choice of college will also affect its brand. College students’ brand selection can be divided into three time points and four development stages. Scientific novelty. This article combines knowledge related to psychology and management, thus contributing to an interdisciplinary understanding of the university brand; analyzing many products, consumers cannot accept all of them, so the brand plays an important role in the consumer behavior of students. Practical value. This article analyzes how university brand wins the psychology of college students, the key factors for the university brand to win the psychology of college students, and discusses the decision-making behavior of college students’ school choice and university brand based on consumer psychology. The strategy provides a certain theoretical basis.

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Montague, Jane. "The Aging Consumer: Perspectives from Psychology and Economics (Marketing and consumer psychology series)." Social Psychological Review 14, no. 1 (2012): 42–44. http://dx.doi.org/10.53841/bpsspr.2012.14.1.42.

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Zhang, Guang Qian, and Xue Bai. "Character Analysis of Online Consumers Based on Bayesian Network." Applied Mechanics and Materials 411-414 (September 2013): 2235–40. http://dx.doi.org/10.4028/www.scientific.net/amm.411-414.2235.

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Clickstream data provide information for the behavior traces of online consumers. These traces contain the user's personality psychology. In this paper, clickstream data is researched to analyze the online consumer character in personality psychology. We propose a consumer character analysis method by Bayesian network. By using some variables at the session level, we construct the Bayesian network and dig out the consumer character. Then, with some real clickstream data, this method is applied to an online shopper. Finally, we get the dominant type of consumer character and related variables. Through interview with user, the validity of this method is verified.

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Yang, Letao. "Analysis of Consumer Behavior in the Post-Epidemic Era." BCP Business & Management 44 (April 27, 2023): 891–95. http://dx.doi.org/10.54691/bcpbm.v44i.4974.

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Different consumers have different purchasing tendencies. With the advent of the Internet era, new technologies are developing faster and faster, and consumers' preferences and factors in choosing goods have also changed. Enterprises can better meet consumer needs and improve sales profits by studying consumer behavior changes and influencing factors. Through studying the theoretical achievements and data of famous scholars at home and abroad, this paper mainly analyzes and summarizes the changes and unchanged parts of the factors that affect consumers' purchase of goods, and puts forward constructive suggestions for businesses. From the perspective of consumers, it also analyzes their shopping psychology. Consumers understand their psychological activity process, which will help them to spend more rationally, and reduce blind consumption and impulse consumption. Such research can not only help businesses study consumer psychology to promote consumption and promote economic development, but also help consumers have a better understanding of themselves and a more rational and reasonable distribution of property.

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Syaifuddin, Syaifuddin. "PENDEKATAN INTERDISIPLINER TERHADAP PERILAKU KONSUMEN BANK SYARI’AH." ASY SYAR'IYYAH: JURNAL ILMU SYARI'AH DAN PERBANKAN ISLAM 1, no. 1 (June 30, 2016): 196–218. http://dx.doi.org/10.32923/asy.v1i1.671.

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Interdisciplinary is a collaboration between several disciplines to respond to developments and problems of human civilization. Mu'amalah science, economics, sociology, and psychology work together to examine the behavior of Muslim consumers. Consumer behavior is the study of how individuals, groups and organizations select, purchase, use and dispose of goods, services, ideas or experiences to satisfy their wants and needs. Consumer behavior studies focused on how individuals make the decision to utilize their resources (time, money and effort) to buy goods and services consumed. This interdisciplinary approach to the Islamic bank consumer behavior is required, because basically Islamic economics as a subject of study is the contribution of the various sciences. In a study of consumer behavior resulted in two conclusions Islamic bank. Religiosity influences customer behavior Islamic bank, and other conclusions stated that in a certain level of religiosity does not affect the behavior of bank customers Shari'ah.

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Lebedeva, Polina. "Cross-cultural issues in consumer science and consumer psychology." foresight 20, no. 3 (June 11, 2018): 332–33. http://dx.doi.org/10.1108/fs-06-2018-096.

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Bhargava, Madhulika. "Consumer Behaviour: Psychology of Marketing." International Journal of Applied Science and Engineering 4, no. 1 (2016): 29. http://dx.doi.org/10.5958/2322-0465.2016.00004.6.

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Schmitt, Bernd H. "Consumer psychology in behavioural perspective." International Journal of Research in Marketing 9, no. 2 (May 1992): 199–202. http://dx.doi.org/10.1016/0167-8116(92)90039-n.

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Lea, Stephen E. G. "Consumer psychology in behavioural perspective." Journal of Economic Psychology 12, no. 3 (September 1991): 544–47. http://dx.doi.org/10.1016/0167-4870(91)90033-p.

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Lea, Stephen E. G., and Russell W. Belk. "New developments in consumer psychology." Journal of Economic Psychology 15, no. 1 (March 1994): 1–4. http://dx.doi.org/10.1016/0167-4870(94)90031-0.

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Foxall, Gordon R. "Behavior analysis and consumer psychology." Journal of Economic Psychology 15, no. 1 (March 1994): 5–91. http://dx.doi.org/10.1016/0167-4870(94)90032-9.

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Schmitt, Bernd. "The consumer psychology of brands." Journal of Consumer Psychology 22, no. 1 (January 2012): 7–17. http://dx.doi.org/10.1016/j.jcps.2011.09.005.

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DeBono, Kenneth G. "Self-Monitoring and Consumer Psychology." Journal of Personality 74, no. 3 (June 2006): 715–38. http://dx.doi.org/10.1111/j.1467-6494.2006.00390.x.

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Landau, Mark J., Chen-bo Zhong, and Trevor J. Swanson. "Conceptual metaphors shape consumer psychology." Consumer Psychology Review 1, no. 1 (December 16, 2017): 54–71. http://dx.doi.org/10.1002/arcp.1002.

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Yan, Congdi. "Analysis on the Marketing Strategy of Milk Tea Market Based on Consumption Preference Analysis." Frontiers in Business, Economics and Management 8, no. 1 (March 13, 2023): 47–50. http://dx.doi.org/10.54097/fbem.v8i1.5842.

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Milk tea, which combines the advantages of milk and tea, is widely loved by consumers all over the world and has become one of people's daily drink choices. Studying consumer psychology is helpful for enterprises to produce products that customers like and choose the right marketing methods according to customer psychology, so as to expand sales and improve corporate profits and benefits. Once the consumption habits are formed, it is difficult to change, and consumers are more willing to shop according to their own habits. How to cultivate consumers' consumption habits, so as to use this habit psychology to achieve sales goals needs careful consideration by enterprises. Consumer psychology can affect consumers' behavior in consumption, so that consumers can decide what products to choose. Based on this, this paper takes the sales of milk tea market as an example to analyze the marketing strategy of milk tea shop from the perspective of consumption preference, in order to provide reference for the optimization and innovation of marketing strategy of milk tea shop.

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Dhinakaran, Samson Joe. "A study on consumers brand preference towards purchasing car in tirunelveli district." Journal of Management and Science 1, no. 2 (June 30, 2012): 144–49. http://dx.doi.org/10.26524/jms.2012.16.

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The consumer attaches considerable importance to the brand image in the purchase of products.Several branded cars are sold in Tirunelveli. There is cut turn out competition among manufacturing companies.Therefore every company has to make a study about the psychology of consumers and their attitude towardsbrand preference of cars. There fore studying psychology of consumers and to recommend to the companies about the consumers brand preference towards cars was taken by the researcher. Hence there is strong competition among sellers. The necessity arrives among these forms to conduct a study about consumer brandpreference. The researcher realizing their necessity and understanding the present problem, undertaking this study and wants to give suggestion for this problem in his findings at the last.

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Yamoah, Fred A., Adnan ul Haque, and David Eshun Yawson. "Consumer Psychology on Food Choice Editing in Favor of Sustainability." Sustainability 14, no. 16 (August 16, 2022): 10130. http://dx.doi.org/10.3390/su141610130.

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This article examines rationale behind consumers’ vote for or against choice editing (reducing food choice) in favor of sustainable consumption to inform marketing communication strategies and sustainability policies. Based on a Qualitative analysis of free-text comments in a UK nationwide survey on sustainable healthy food consumption using inductive thematic analysis, we found that the majority (55.4%) disagreed with governments being given the right to minimize food choice options available to consumers by requesting that food industry players supply only sustainable food products whereas only 44.6% agreed with the idea. In-depth thematic analysis revealed that those who disagreed with it expressed the reasons to be “Freedom of choice”, “Individual choice to decide and responsibility”; “Producers to be encouraged to develop sustainable products”; “Need for education”; “Consumers have power”; “Consumers should be made to fund health conditions they develop from unhealthy food.”; “Government should fund production of sustainable foods”; and “this will lead to less competition within the market”. On the other hand, the agreement expressed by respondents gave reasons such as, “Food industry’s notorious for selling unhealthy food”; “Need to keep the price of sustainable products down.”; “Government should legislate.”; “All food sold should be whole natural food.”; “Retailers should produce more healthy food as obesity is a problem.”; “Healthy food is good for us.”; “Government’s obligation.”; and “GMO foods, foods grown using artificial methods, harm the environment and humans.” Our analysis revealed that change interventions have slowly reduced the pace of growth in the food industry, partially because of consumer awareness at a gradual rate. Moreover, sustainable food products are viewed as ineffective in the short run while market share for sustainable items remains substantially low. The implications of the results include inclusive policies for sustainable consumption, government intervention by making it mandatory to consume and produce sustainable items, accountability measures for food producers, the introduction of a rebate system for sustainable production, and the monitoring of food prices ensuring organic food is affordable to all.

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Alon, Anat, Maureen Morrin, and Nada Nasr Bechwati. "Comparing Journal of Consumer Psychology and Journal of Consumer Research." Journal of Consumer Psychology 12, no. 1 (January 2002): 15–20. http://dx.doi.org/10.1207/s15327663jcp1201_02.

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Širola, Davor, and Martina Sudac. "The impact of the psychological marketing factors (tricks) on consumer's buying decisions." Obrazovanje za poduzetništvo - E4E 11, no. 2 (December 13, 2021): 82–91. http://dx.doi.org/10.38190/ope.11.2.9.

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Psychology has an essential role in consumer behaviour comprehension and shaping of the appropriate marketing activities, especially in advertising, sales promotion and brand loyalty building. Applying distinct psychological marketing factors (tricks) has had a long history in traditional and even online retail commerce. Their impact on consumer buying decisions has been researched for decades (since the 1970s). However, consumers in Croatia have been able to experience these factors since the 1990s. The survey in this study collected data about the influence of prices, advertising, sales promotion, retail atmosphere, and packaging from 256 respondents. The analysis pointed out that only 9 (out of 26) researched psychology marketing tricks positively influence consumer buying decisions. Low prices and discounts were evaluated as the most critical factors (tricks), followed by a pleasant store ambience, music, and memorable promotional jingles respectively. Celebrity endorsement and appealing to scarcity were considered the least important factors. The research determined that younger consumers (aged below 30), women, , students and respondents with higher family income are more prone to being triggered by the psychology marketing tricks

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Chen, Xianfeng. "Quantitative Analysis of Regional Luxury Brand Marketing Using Logit Model." Journal of Mathematics 2022 (February 10, 2022): 1–11. http://dx.doi.org/10.1155/2022/4870685.

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The luxury consumer market in my country is developing rapidly. However, due to the differences in the culture and consumer psychology of different regions in my country, the marketing status of luxury goods in my country will be different in different regions. Under the premise of analyzing consumer groups, it deeply analyzes the factors that affect the luxury consumption psychology of Chinese consumers, expounds this psychological state, and then analyzes the problems existing in my country’s luxury goods marketing. Finally, based on consumer psychology, suggestions on luxury marketing related to these issues have been put forward. In addition, quantitative research on marketing and how to psychologically open a new chapter of marketing in the luxury goods industry have always been the core themes that foreign marketing researchers will continue to explore for a long time. The logo model is an excellent analysis in this process. By introducing the principles of the logo model and applying this model to the empirical study of domestic consumers’ choice of a specific luxury brand, it is shown that the logo model can be used to analyze many problems in marketing research. More useful quantitative information is undoubtedly of great benefit to the academic research of marketing and the practice of marketing management.

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Todorova, Iryna. "Consumption psychology in the dimensions of the subject-action approach." Організаційна психологія Економічна психологія 1, no. 22 (March 31, 2021): 119–32. http://dx.doi.org/10.31108/2.2021.1.22.13.

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Introduction. Society's focus on sustainable economic development highlights the problem of consumers' ability to consume rationally and their willingness to take account of socially significant and environmental motives in their consumer behavior. Aim: to determine the content of consumption from the perspective of the subject-action approach in psychology, to clarify and test the criteria for consumption subjectivity and sustainable consumption acts. Methods. Survey, testing, descriptive and correlation statistics. Results. The author has theoretically substantiated that in modern economic conditions consumption has become one of the leading human activities, which uses the categories of subject-action approach in psychology. The author analyzes the concepts of consumption activity and the sustainable consumption act, as well as the qualitative and quantitative indicators of consumption subjectivity and presents the results of an empirical study of consumer behavior. Conclusions. The theoretical and methodological tools of the subject-action approach open new opportunities for psychological analysis of consumption as an activity and action of the individual. The empirical study found that those who focused on subjective sustainable consumption accounted for only 20.8% of the respondents. This emphasizes the problem of determining the factors behind individuals' psychological readiness for sustainable consumption and the technologies for its development. The obtained findings can be used for designing consumption culture development training programs as well as for further research into psychology of consumption.

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Forero, Daniel Soto, Yony F. Ceballos, and German Sànchez Torres. "Simulation of consumers decision-making process using agent-based model approach." International Journal of Modeling, Simulation, and Scientific Computing 10, no. 06 (November 8, 2019): 1950037. http://dx.doi.org/10.1142/s1793962319500375.

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This paper describes a model to simulate the decision-making process of consumers that adopts technology within a dynamic social network. The proposed model use theories and tools from the psychology of consumer behavior, social networks and complex dynamical systems like the Consumat framework and fuzzy logic. The model has been adjusted using real data, tested with the automobile market and it can recreate trends like those described in the world market.

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Choi, Youngkeun. "The Study of Antecedents of Consumer Engagement and Purchase Intention in Social Commerce." International Journal of Cyber Behavior, Psychology and Learning 9, no. 2 (April 2019): 51–63. http://dx.doi.org/10.4018/ijcbpl.2019040104.

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The focus of this study is how social commerce engages consumers and encourages them to purchase. By proposing the concepts of consumer engagement as different ways to provide a deep and meaningful experience, this study develops a model that explores the antecedents of consumer engagement and its role in explaining a consumer to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, interactivity, sociability, social ties, and social identity among all of the sub-factors of consumer engagement increases consumer engagement. Second, consumer engagement increases their purchase intention. Finally, interactivity and social identity among the antecedents of consumer engagement increase consumers' purchase intention through their consumer engagement. The findings contribute to research on social commerce by paying scholarly attention to meaningful engagement characterized by consumer engagement.

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Lee, Sang Yeal, Ji Young Lee, Hongmin Ahn, and Jang Ho Moon. "How implicit mindset influences consumers’ perception of company engagement with product complaints online." Social Behavior and Personality: an international journal 47, no. 10 (October 22, 2019): 1–9. http://dx.doi.org/10.2224/sbp.8451.

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Consumer complaints posted on social media can quickly escalate a problem to become a crisis for a company. Although many companies engage with consumer complaints on various social media platforms, understanding of the mechanisms underlying consumer perceptions of such engagement remains limited. Thus, we examined how company engagement and consumers’ implicit mindset (i.e., implicit beliefs about the nature of human traits) influences consumer attributions regarding complaints posted online. Through an experiment (N = 356 participants) we showed that (a) company engagement with consumer complaints led to positive responses, potentially reducing the likelihood that negative events will become crisis situations, and (b) this effect was mediated by consumer perception of company responsibility. Further, the mediated relationship between company engagement and outcome of responding to complaints through the degree of perceived company responsibility was contingent on the consumers’ mindset (i.e., a moderated mediation effect), showing the importance of consumers’ implicit mindset to online complaint behaviors.

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Eklund, Andreas Aldogan, and Miralem Helmefalk. "Seeing through touch: a conceptual framework of visual-tactile interplay." Journal of Product & Brand Management 27, no. 5 (August 20, 2018): 498–513. http://dx.doi.org/10.1108/jpbm-07-2017-1520.

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Purpose The purpose of this paper is to develop a comprehensive conceptual framework of visual-tactile interplay and consumer responses in brand, product and servicescape contexts. Design/methodology/approach This paper performs a literature review of visual-tactile interplay by reviewing prior research in marketing and psychology. Findings The review reveals that visual-tactile interplay provokes various consumer responses depending on whether brands, products or servicescapes are used. The paper develops a comprehensive conceptual framework mapping out visual-tactile interplay and the relationship with consumers’ cognition, emotions and behaviors. Research limitations/implications A conceptual model was developed with a novel view on how visual and tactile cues can together influence consumer responses. Practical implications This paper shows how visual-tactile interplay is successful in brand, product and servicescape contexts and provides practical insight for firms into how to provoke consumers’ cognitive, emotional and behavioral responses. Originality/value This paper contributes to existing literature by developing a conceptual framework and model of visual-tactile interplay and consumer responses by drawing on research in marketing and psychology.

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Maukeno, Angel V. A. P., Henny S. Taroreh, and Aneke Y. Punuindoong. "Pengaruh Kebudayaan, Sosial, Pribadi, dan Psikologi Terhadap Keputusan Konsumen dalam Penggunaan Grab Car pada Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi Manado." JURNAL ADMINISTRASI BISNIS 9, no. 2 (July 29, 2019): 46. http://dx.doi.org/10.35797/jab.9.2.2019.24603.46-51.

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The purpose of this research is to know the existence of factors influence a company's marketing, personal, social, cultural and psychological effects are significant for consumer behaviour in the use of Grab Car. Consumer behavior is a process undertaken by someone in finding, buying, using, evaluating, and disposing of a product or service after it is consumed, the study was conducted at the Faculty of social and political sciences of the University of Sam Ratulangi Manado by taking 100 students as the respondent. Withdrawal methods used is the sample Random Sampling with data analysis using multiple regression. By using the test validity and reliability in order to test the validity of the data. The results of this research show that cultural factors, social, personal, and psychology at the same time positively and significantly to the decision of the consumer in using the Grab Car with personal factors the most dominant, and it has high determination coefficient values, or have a great contribution towards the decisions of consumers.

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Wang, Zitao. "The Analysis of the Marketing Strategy of MARS Regarding Social Media and Decision-Making Aspect." BCP Business & Management 34 (December 14, 2022): 428–35. http://dx.doi.org/10.54691/bcpbm.v34i.3045.

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The confectionery sector, as a segment of the fast-moving consumer industry, represents a rapidly changing market. This has led to continuous innovation in the field of confectionery products that may drive consumption because consumer behavior in this industry is constantly changing and evolving. As confectionery items are frequently purchased as a result of impulsive buying, brands keep concentrating on developing distinctive strategies to seek consumer attention. This paper focuses on Mars, one of the most successful confectionery companies, with the analysis of the marketing strategy it uses to create consumer centricity and drive consumers’ purchasing behavior based on social media and consumer decision-making perspective. A questionnaire is designed to identify consumer behavior and psychology, with 70 respondents finishing it. It can be found that the strategies of Mars focus on using high-impact emotional motivators to gain consumers’ attention and influence their purchasing behavior, which establishes consumers' resonance and leaves a deep impression in their minds. This result could help Mars to keep optimizing the brand marketing tactics in the post-pandemic era when consumers are more complex than before.

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Rucker, Derek D., and Zakary L. Tormala. "Consumer Psychology Review : Aims and scope." Consumer Psychology Review 4, no. 1 (January 2021): 3. http://dx.doi.org/10.1002/arcp.1070.

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Journal articles on the topic 'Consumer Psychology'

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