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Books on the topic 'Consumer purchase decision process'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Teare, Richard. A study of the consumer decision process for hospitality services. [London]: City University Business School, 1989.

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2

Gaba, Anil. Using survey data in inferences about purchase behaviour. Fontainebleau, France: INSEAD, 1990.

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3

Escobar, Jeanette. The role of price within Orange's corporate image: their influence in the consumer purchase decision. Oxford: Oxford Brookes University, 2000.

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4

Smith, Jacqueline. The importance of brand equity as a measure in the decision making process of the consumer, with reference to the cosmetic industry. London: LCPDT, 1998.

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5

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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6

Vinayagamoorthy, A. Purchase Decision and Consumer Behaviour. Serials Publications, 2005.

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7

Park, Jonghee. The role of emotion in family purchase decision making. 1993.

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8

Webster, Frederick A. Websters Marketing Bibliography: The Consumer Buyer Decision Making Process. Webster & Assoc, 1986.

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9

Schmidt, Toni. Shopper Behavior at the Point of Purchase: Drivers of in-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2016.

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10

Moore, Gordon, John A. Quelch, and Emily Boudreau. The Decision-Making Process. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190886134.003.0004.

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Even seemingly mundane decisions involve a fair amount of individual decision-making. Chapter 4 takes a closer look at the consumer decision-making process, considering (1) the process itself; (2) the individuals and groups that make up the decision-making unit; and (3) other common factors that affect decision-making. How people make healthcare decisions, and how quickly they make them, varies greatly depending on a large range of factors, with cultural, economic, psychological, and social influences affecting the outcome at each step. This chapter reviews each of these areas in greater depth and also explores how and why the decision-making process often breaks down in healthcare markets today.

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11

The Consumer/Buyer Decision-Making Process: Part I (Webster's Comprehensive Marketing Bibliography, Series Number Three, Volume III-1). Data Pub Corp, 1986.

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12

The Consumer/Buyer Decision-Making Process: Part II (Webster's Comprehensive Marketing Bibliography, Series Number Three, Volume III-2). Data Pub Corp, 1986.

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13

Pedron, Patrick. An analysis of comsumer decision process in Hong Kong on choosing a brand of consumer electronicproduct: The case of digital cellular phone. 1996.

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14

Scott, Peter. The Market Makers. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198783817.001.0001.

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During the twentieth century ‘affluence’ (both at the level of the individual household and society as a whole) became intimately linked with access to a range of prestige consumer durables. This book charts the inter-war origins of a process that would eventually transform these features of modern life from being ‘luxuries’ to ‘necessities’ for most British families. It examines how producers and retailers succeeded in creating mass (though not universal) markets for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing—usually including expensive advertising in national newspapers and magazines—while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom are now largely forgotten) to provide consumer durables at prices affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. The author shows that, contrary to much received wisdom, there was a ‘consumer durables revolution’ in inter-war Britain—at least for certain highly prioritized goods.

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15

Boland, Lawrence A. Equilibrium models vs. realistic understanding. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190274320.003.0009.

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In the real world, the process of reaching the assumed equilibrium involves decision makers’ knowledge and their awareness of any disequilibrium. Equilibrium attainment also requires their making the correct decisions required for a ‘stable’ equilibrium. Any model which fails to explicitly address the equilibrium process and its requirements is vulnerable to criticism of the model’s realism. This chapter explores, specifically, whether the knowledge required to reach equilibrium can ever be attained by participants, whether the process of obtaining that knowledge can be consistent with the requirements of achieving an equilibrium. It also explores the ‘ignorant consumer’ who has no way of knowing that he or she is not maximizing.

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