Log in

Relevant bibliographies by topics / Consumer satisfaction / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Consumer satisfaction.

Dissertations / Theses on the topic 'Consumer satisfaction'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Consumer satisfaction.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Wirtz, Jochen. "Consumer satisfaction with services." Thesis, London Business School (University of London), 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.284194.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.

Full text

Abstract:

The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed quest

APA, Harvard, Vancouver, ISO, and other styles

3

Yanamandram, Venkata Krishna Kumar. "Retention of dissatisfied business-to-business services customers." Thesis, The University of Sydney, 2008. https://hdl.handle.net/2123/28954.

Full text

Abstract:

The strategic importance of customer retention and the costs associated with customer switching behaviour have resulted in researchers devoting considerable attention to investigating the switching and/or staying behaviour of customers. However, relatively little attention has been devoted to investigating (1) the important deterrents to discontinuing the relationship in a single model in the business-to-business (B-to-B) service sector, and (2) the mediating factors under the condition of dissatisfaction in the B-to-B services sector. The fastest growth in services marketing today is in

APA, Harvard, Vancouver, ISO, and other styles

4

Yau, O. H.-M. "Consumer satisfaction and cultural values." Thesis, University of Bradford, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.371491.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Ashley, Christy A. "Information processing in consumer relationships : the effect of emotional commitment /." View online ; access limited to URI, 2006. http://0-wwwlib.umi.com.helin.uri.edu/dissertations/dlnow/3225310.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Cazier, Joseph Abram. "The relationships among value congruence, trust and behavioral intentions in e-business." Full text available, 2004. http://images.lib.monash.edu.au/ts/theses/cazier.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Bowen, David. "Consumer satisfaction and dis-satisfaction with long-haul inclusive tours." Thesis, Oxford Brookes University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.264532.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Davis, G. Scott. "Customer satisfaction for professional Services Group, Inc. development of an online customer satisfaction survey /." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003davisg.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Leah, Susan. "Increasing customer satisfaction through employee satisfaction in a call center environment." Menomonie, WI : University of Wisconsin--Stout, 2005. http://www.uwstout.edu/lib/thesis/2005/2005leahs.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Friman, Margareta. "Effects of critical incidents on consumer satisfaction /." Göteborg : Elanders Digitaltryck, 2000. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009186423&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Heung, Che-shing Vincent. "A study of visitors' evaluation of airport restaurant service quality in Hong Kong /." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B2108015X.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Feit, Tori L. "Customer satisfaction survey development and evaluation model for local business." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002feitt.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Stanford, David. "Examining the relationship between job satisfaction and customer satisfaction in a South African firm." Diss., University of Pretoria, 2008. http://hdl.handle.net/2263/23288.

Full text

Abstract:

Employee and customer satisfaction have been widely studied and are important for business outcomes. Their relationship has primarily been researched at the organisational and departmental levels within the consumer type industries where frontline employee interaction with the customer is important. Research into the relationship at the job characteristic level and within a business-to-business context is limited and therefore the purpose of the research is to examine these relationships in a South African firm. Two data collection instruments, based on the literature review, were used to obta

APA, Harvard, Vancouver, ISO, and other styles

14

SILVEIRA, ELAINE BARBOSA COUTO. "CONSUMER SATISFACTION RELATED WITH FIRM VALUE AND PROFITABILITY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2018. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35630@1.

Full text

Abstract:

O objetivo deste trabalho é verificar qual a influencia do invetimento em marketing e consequentemente da satisfação do consumidor, no valor economico-financeiro das organizações no que tange a sua rentabilidade e lucratividade. Exite muita divergencia quanto a efetividade das ações de marketing no resultado econimico financeiro, constantemente discutida pelos administradores. Para abordar esta questão utilizou-se o ACSI, indice de satisfação do consumidor americano associados a indices de rentabilidade e performance usualmente utilizado nas avaliações das empresas. O campo de pesquisa foi del

APA, Harvard, Vancouver, ISO, and other styles

15

Ho, Kit-fun Polly. "Improving marketing performance through customer satisfaction : China /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14038985.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Azizi, Taha. "Exploring an experiential marketing phenomenon : the dining experience." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2011, 2011. http://hdl.handle.net/10133/3233.

Full text

Abstract:

This research focuses on dining experience as an example of experience marketing. In this study, the qualitative research method has been used to derive particular concepts involved in the dining experience from the bodies of reviews. Similarly, quantitative content analysis method has been used to provide rich and valuable information about the concepts explored from the qualitative data. Inferential statistics has been used in the study to test hypotheses about the relationships between elements in the dining experience context. The results indicate that food quality is the most important pr

APA, Harvard, Vancouver, ISO, and other styles

17

Lim, Choi-ling. "Employee satisfaction : a service productivity and service quality issue : the case of airline cabin crew /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1795776X.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Ko, Eunju. "Impact of quick response technology based attributes on consumer satisfaction/dissatisfaction among female apparel consumers." Diss., This resource online, 1995. http://scholar.lib.vt.edu/theses/available/etd-02132009-172100/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Tung, Wei-Chia. "A customer perception and satisfaction survey for a Chinese buffet." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003tungw.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Hui, Michael King-Man. "Perceived control, crowding and consumer satisfaction in service industries." Thesis, London School of Economics and Political Science (University of London), 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283591.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Jones, Courtney R. "An Evaluation of Consumer Satisfaction of SafeCare® Provider Trainings." Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/iph_theses/126.

Full text

Abstract:

This capstone project was conducted to evaluate trainer trainee satisfaction and acceptability from social validation questionnaires for SafeCare provider training s conducted by the National SafeCare Training and Research Center. Data were collected from 82 training participants from 2007 to 2009. SafeCare is an evidence-based parenting skills program created for at-risk and maltreating parents. The National SafeCare Training and Research Center utilizes a trainer-training model to teach professionals at the community-level. Trainees are instructed in four SafeCare modules: health, home safet

APA, Harvard, Vancouver, ISO, and other styles

22

Dubey, Smita 1967. "Consumer skills in, and satisfaction with, shopping for apparel products: From the consumer socialization perspective." Thesis, The University of Arizona, 1993. http://hdl.handle.net/10150/278285.

Full text

Abstract:

The purposes of this study were to examine the influences of (1) individual characteristics on consumer skills in shopping for apparel products, (2) socialization processes on consumer skills, (3) social structural and developmental variables on socialization processes, and (4) consumer skills on consumers' satisfaction with their skills. A questionnaire was mailed to 1255 White, non-Hispanic and Hispanic undergraduate students randomly drawn from a large southwestern university. Principal factor analysis was performed on the consumer skills and socialization variables to reveal five factors e

APA, Harvard, Vancouver, ISO, and other styles

23

Capraro, Anthony Joseph. "Managing the process of customer defection /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Mouri, Nacef. "A CONSUMER-BASED ASSESSMENT OF ALLIANCE PERFORMANCE: AN EXAMINATION OF CONSUMER VALUE, SATISFACTION AND POST-PURCHASE BEHAVIOR." Doctoral diss., University of Central Florida, 2005. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2326.

Full text

Abstract:

Strategic alliances have become a recognized strategy used by firms in the pursuit of their diverse organizational objectives. Consequently, the literature on alliances is replete with research investigating the value strategic alliances generate for participating organizations. Strategic alliances have been shown to contribute to firm value through numerous sources, including scale economies, effective risk management, cost efficient market entries, and learning from partners. Largely overlooked in the literature however, are issues investigating the relationship between strategic alliances a

APA, Harvard, Vancouver, ISO, and other styles

25

Chan, Wai-sang William. "The relationship between on-time performance and service evaluation /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18002912.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Ruth, James L. "Consumer Behavior in the Online Marketplace: How Time and Access to Information Drive Consumer Decisions." Thesis, School of Information and Library Science, 2006. http://hdl.handle.net/1901/360.

Full text

Abstract:

The online marketplace is growing every year. As it continues to grow it is important to understand the interactions between online consumers and online merchants. This study examines the relationship between online merchants and online consumers focusing on how information is passed between the two. With consumers able to search and view dozens of stores in the time it used to take for many of them to drive to one, why are consumers not able to find the best price for the good they hope to buy? By examining past literature on information theory and consumer behavior, combined with conside

APA, Harvard, Vancouver, ISO, and other styles

27

Chiu, Mun-chi Ruby. "Improving marketing performance through customer satisfaction : Hongkong Bank /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19876518.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Bailey, John Franklin. "Customer buying behavior at selected petroleum shops in Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.

Full text

Abstract:

Thesis (MTech (Business Administratiom, Marketing Management))--Cape Peninsula University of Technology, 2011<br>The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as i

APA, Harvard, Vancouver, ISO, and other styles

29

Szeto, Ping-hang. "Measurement in service quality of Hongkong Telecom in municipal halls." Click to view the E-thesis via HKUTO, 1997. http://sunzi.lib.hku.hk/hkuto/record/B42574626.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Lai, Cheng-Hao. "An evaluation of the influence of experiential marketing on spectators' behaviour in the Taiwanese professional baseball league." Thesis, Loughborough University, 2014. https://dspace.lboro.ac.uk/2134/14896.

Full text

Abstract:

The relationships between service quality, consumer satisfaction, and loyalty have been widely discussed in the service marketing literature, but there is still an ongoing debate about these relationships because they have not been well studied in spectator sport industry (Theodorakis & Alexandris, 2008). Schmitt (2011) claimed that consumer experiential could be a new perspective for evaluating the nature of these relationships. However, experience marketing has some special and unique attributes requiring specific definitions in specific research contexts. Thus, the current research attempts

APA, Harvard, Vancouver, ISO, and other styles

31

Martin, Neale J. "An empirical investigation of the determinants of consumer satifaction." Diss., Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/30322.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Van, der Merwe Samatha Michelle. "The impact of electronic service quality dimension on customer satisfaction." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1367.

Full text

Abstract:

Online purchasing is becoming increasingly common as a purchasing mode. At the onset of e-commerce it was thought that success was guaranteed merely by being present on the internet and offering low prices. Currently customer service has proved itself to be a key element for achieving good results in a website (Zeithaml, Parasuraman & Malhotra, 2002b). In this context, the study of commercial website quality has emerged as an area of strategic importance. As in traditional stores, service quality and customer satisfaction seem to play vital roles in the success and survival of Internet sites.

APA, Harvard, Vancouver, ISO, and other styles

33

Schoen, Andre. "Service delivery management a process for proactively ensuring customer satisfaction /." Connect to full text, 2002. http://hdl.handle.net/2123/580.

Full text

Abstract:

Thesis (Ph. D.)--University of Sydney, 2002.<br>Title from title screen (viewed Apr. 24, 2008). Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy to the Australian Graduate School of Management. Includes bibliography. Also available in print form.

APA, Harvard, Vancouver, ISO, and other styles

34

Shukla, Mitul. "Creating a framework for eliciting consumer satisfaction in Second Life." Thesis, University of Bedfordshire, 2012. http://hdl.handle.net/10547/294284.

Full text

Abstract:

Using consumer satisfaction as an example of complex communication and a virtual world as a mediating platform, a novel framework for eliciting consumer satisfaction has been developed. Consumer satisfaction is a key element for business success, while the elicitation of satisfaction perceptions from consumers can help vendors to assess and to improve their business performance. The objectives here are: how consumer satisfaction is defined, understood and measured; how virtual worlds function, both as a platform and a product; how users typically perceive their experiences in virtual worlds; a

APA, Harvard, Vancouver, ISO, and other styles

35

GU, ZHUO YUAN. "Healthcare Wearables Consumption in China: Exploring Consumer Satisfaction and Stickiness." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-297300.

Full text

Abstract:

This study proposed a new topic in exploring what factors cause most Chinese customers not continue to use their healthcare wearables after purchasing. Based on the framework of “the self-regulation of attitudes, intentions, and behavior” (Bagozzi, 1992), which is used to determine what factors impact satisfaction and how satisfaction can in turn impact stickiness, this study developed a new research model and proposed seven hypotheses. And based on the theories, firstly, this study used interview technique to understand what practical factors people think about would affect consumers’ satisfa

APA, Harvard, Vancouver, ISO, and other styles

36

Chitturi, Ravindra. "Design for affect emotional and behavioral consequences of the tradeoffs between hedonic and utilitarian attributes /." Thesis, 2003. http://wwwlib.umi.com/cr/utexas/fullcit?p3116284.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Rimmell, Shereen. "The consumer-brand relationship amongst low-income consumers." Diss., 2009. http://hdl.handle.net/2263/23295.

Full text

Abstract:

The nature of relationships that consumers form with their brands has been well documented in the marketing literature, but research conducted to date has not focused on the relationships that low income consumers form with brands, despite this being an extremely important market globally. Through understanding the consumer-brand relationships with low-income consumers better, companies have greater opportunities for new markets as well as leading to increased innovation. This paper highlights low-income consumers as value-conscious consumers through the brand relationships they have. Results

APA, Harvard, Vancouver, ISO, and other styles

38

Kuan, Daniel. "Determinants of consumer satisfaction among chiropractic consumers in Macao." Thesis, 2013. http://hdl.handle.net/1959.13/1039374.

Full text

Abstract:

Professional Doctorate - Doctor of Business Administration (DBA)<br>In Macao, where the health care industry is not strictly regulated, health care consumers have a lot of options when deciding where to seek treatment. Therefore, to any private health service provider, including chiropractors, knowing what keeps customers satisfied is vital for business success. The primary objective of this study is to examine the relative significance of a set of chosen variables in determining the satisfaction among chiropractic consumers. Although common sense suggests that satisfied consumers are loyal co

APA, Harvard, Vancouver, ISO, and other styles

39

李思玉. "The Study on Experiential Value, Consumer Satisfaction, and Consumer Loyalty of Indigenous Restaurant Consumers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/rjabc5.

Full text

Abstract:

碩士<br>國立臺灣師範大學<br>運動與休閒管理研究所<br>100<br>The purpose of this study was to know the demographics and purchasing behavior of indigenous restaurant consumers; moreover, to learn the effect and correlation from different participants on experiential value, consumer satisfaction, and consumer loyalty. This study aimed at indigenous restaurant consumers above 18 year-old as participants, which used questionnaire of experiential value, satisfaction, and loyalty measurement as study tool to collect 458 valid data by using convenience sampling from February to April, 2011. Descriptive statistics, indepen

APA, Harvard, Vancouver, ISO, and other styles

40

"Experiential value in consumption: scale development and validation." 2009. http://library.cuhk.edu.hk/record=b5896920.

Full text

Abstract:

Chan, Ka Yan Elisa.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2009.<br>Includes bibliographical references (leaves 99-106).<br>Abstracts in English and Chinese.<br>ABSTRACT (ENGLISH) --- p.ii<br>ABSTRACT (CHINESE) --- p.iv<br>ACKNOWLEDGEMENTS --- p.vi<br>TABLE OF CONTENTS --- p.viii<br>LIST OF TABLES --- p.xi<br>LIST OF FIGURES --- p.xii<br>LIST OF APPENDICE --- p.xii<br>Chapter CHAPTER ONE --- INTRODUCTION --- p.1<br>Chapter 1.1 --- Background --- p.1<br>Chapter 1.2 --- Overview of Research Objectives --- p.2<br>Chapter 1.3 --- Outline of the Current Study --- p.2<br>Ch

APA, Harvard, Vancouver, ISO, and other styles

41

Shao, Ziqiong. "An assessment of customer satisfaction management practices." Thesis, 2014. http://hdl.handle.net/10210/9286.

Full text

Abstract:

M.Phil. (Engineering Management)<br>For over a decade, customer satisfaction has received increasing attention in marketing. Customer satisfaction is related to loyalty, which in tum is linked to increased profitability, market share, growth, and decreased costs.8 During the 1980s, Japanese firms won major market shares with their product quality and speed. As most leading western companies caught up with their Japanese competitors on quality, most Japanese firms were focusing on a new strategy to meet and exceed changing customer expectations in the 1990s.1 To produce loyalty to an organizati

APA, Harvard, Vancouver, ISO, and other styles

42

Fang, Lu Shiu, and 盧秀芳. "A Study on Consumer Satisfaction of Chunghua Post CorporationA Study on Consumer Satisfaction of Chunghua Post CorporationA Study on Consumer Satisfaction of Chunghua Post Corporation." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/52817971644665897235.

Full text

Abstract:

碩士<br>臺中健康暨管理學院<br>經營管理研究所<br>93<br>Abstract With the advancing by leaps and bounds of industrial pluralism, internationalization, science and technology in recent years, the Chunghwa Post Corporation faces the unprecedented management bottleneck, in order to break through the predicament managed, except carry on the industry to improve, strengthen the quality of serving in order to promote customer satisfaction even more, promote the competitiveness, in order to consolidate the source of customers. This purpose of text studies in order to probe into customer satisfaction with Chunghwa Post Co

APA, Harvard, Vancouver, ISO, and other styles

43

Viviers, Pierre. "Verbruikersklagtes en bestuursrespons : 'n verkennende studie." Thesis, 2012. http://hdl.handle.net/10210/7432.

Full text

Abstract:

M.Comm.<br>The goal of marketing is to supply customers with products and services that satisfies their needs at a profit to the organisation. Several products and services achieve this goal, but instances where the customers' needs are not satisfied do exist, which leads to customer dissatisfaction. Total customer satisfaction is a noble but unrealistic goal. Customer dissatisfaction is a reality and a result of the purchasing process. Defensive marketing, which aims to retain existing customers, is an inseparable part of the effort of delivering unparalleled customer satisfaction. The retent

APA, Harvard, Vancouver, ISO, and other styles

44

劉侑蕙. "External Information Search and Consumer Satisfaction." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/73965843925684409997.

Full text

Abstract:

碩士<br>國立彰化師範大學<br>商業教育學系<br>91<br>Information search could reduce consumers’ uncertainty and perceived risk in decision process (Blackwell, Miniard & Engel, 2001). Their uncertainty came from discrepancy between pre-purchase expectation and post-purchase satisfaction. Therefore, information search played an important role to reduce discrepancy both. In other words, a rational consumer could decrease decision risk by information search. No matter consumers satisfy or not pre-consumption, they will change their search behavior? So it is worth to investigate the relation between information searc

APA, Harvard, Vancouver, ISO, and other styles

45

Fang, Chih-hsiung, and 方志雄. "A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Travel Agencies - The Perspective of Elderly Consumers." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/76033611029311609362.

Full text

Abstract:

碩士<br>國立中山大學<br>高階經營碩士班<br>104<br>Up to present, many scholars do researches into the motivation of Taiwanese participating in tourism. The senior’s travelling research is increasingly important, however, there is a lack of research in this field. Therefore, this thesis will do an empirical research of senior’s travelling market into three mainly part: the evaluation of service quality, customer satisfaction and customer loyalty degree. The research method will adopt questionnaires. The receptionists hand out the questionnaires to customers and collect them all. The main purpose is two topics.

APA, Harvard, Vancouver, ISO, and other styles

46

HSING-JUNG, WU, and 吳幸容. "A Study of Mobile Phone Consumer Satisfaction." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/16515593906358466864.

Full text

Abstract:

碩士<br>長榮管理學院<br>經營管理研究所<br>89<br>According to the popularization of communication in Taiwan, mobile phone has became a product which are widely accepted by the consumer, and the age stage of owner''''s decrease year by year. It shows the potential of market exploitation sufficiently. If every telecommunication supplier who provides mobile phone service want to excel this swingeing competition market, the most important thing is to establish consumers'''' satisfaction and enhance their loyalism. The research population is the citizens who live in Tainan city whose age are from sixtee

APA, Harvard, Vancouver, ISO, and other styles

47

Tzeng, Sheng-Ya, and 曾聖雅. "Consumer Satisfaction Model in Credit Card Industry." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/69352449084624551387.

Full text

Abstract:

碩士<br>國立臺灣大學<br>國際企業學系<br>85<br>This thesis ,based on the LISREL model, tries to explore the structure of consumer satisfaction in credit card industry. After the field survey, the main findings can be summarized as follows:1.Perceived performance is the main factor of satisfaction,2.Expectation had no obvious effect on satisfaction.3.Satisfaction and nomplaint are negative relationship and so arecomplaint and royalty.4.Satisfaction and royalty are positive relationship.

APA, Harvard, Vancouver, ISO, and other styles

48

Granberg, Erik, and Magnus Landqvist. "Social Media Marketing’s Influence on Consumer Satisfaction." Thesis, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-41967.

Full text

Abstract:

During the last few years social media has grown into a worldwide phenomenon and it is now a part of many peoples everyday life. Many companies therefore seek to use these platforms in order to more easily reach their customers and possible consumers. The largest and most important social media platform for this practice is Facebook. How consumers want companies to act on Facebook is an area not sufficiently covered by previous research and the purpose of this thesis is therefore to gain a better understanding of how companies could improve their actions on social media. The research questions

APA, Harvard, Vancouver, ISO, and other styles

49

Hsu, Yung-Liang, and 徐永亮. "Consumer Satisfaction research in TV shopping industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/47762885946709460125.

Full text

Abstract:

碩士<br>國立中山大學<br>高階經營碩士班<br>98<br>According to statistics relesed by Ministry of Economic Affairs (MOEA), non-store retailing market in Taiwan, including TV shopping, online shopping, catalog sales (mail order) and door-to-door selling, grew from NT$112.3 billion in 2005 to NT$152.2 billion in 2009, and the production value has grown more than 30%. The ratio of it to the total retail sales had risen from 3.6% to 4.6%. The performance is incredible. 　　Among non-store retailing, TV shopping is the fastest growing new method over the past few years. In Taiwan''s TV shopping industry, th

APA, Harvard, Vancouver, ISO, and other styles

50

Leelakulthanit, Orose. "Measuring life satisfaction in Thailand a marketing perspective /." 1989. http://catalog.hathitrust.org/api/volumes/oclc/31025326.html.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!