Relevant bibliographies by topics / Consumer theory

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Consumer theory'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 January 2023

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Journal articles on the topic "Consumer theory"

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Zhang, Jiachen, and Seungwoo Chun. "Consumer Nationalism of Chinese Consumers : A Consumer Practice Theory Approach." Journal of China Studies 25, no. 4 (December 31, 2022): 129–54. http://dx.doi.org/10.20288/jcs.2022.25.4.129.

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Samoggia, Antonella, and Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2 (January 24, 2021): 344. http://dx.doi.org/10.3390/nu13020344.

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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
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Ghifarini, Anindila Fitria, Ujang Sumarwan, and Mukhamad Najib. "Application of theory of planned behavior in shrimp consumer behavior analysis." Independent Journal of Management & Production 9, no. 3 (September 1, 2018): 984. http://dx.doi.org/10.14807/ijmp.v9i3.705.

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Although the export orientation of shrimp commodities in developing fisheries sector is very influential and has a great contribution in the country's economic development, but there are still many obstacles encountered in shrimp exports. Besides, domestic market can be an alternative choice for shrimp market. Understanding consumer behavior towards shrimp is very important for producers and government in order to know how consumers’ intention in shrimp consumption. Therefore, in this study conducted a consumer behavior analysis of shrimp to determine intention in shrimp consumption in Indonesia by using The Theory of Planned Behavior (TPB). This research aimed to analyze the characteristics of shrimp consumers, to analyze the contribution of attitudes toward behavior, subjective norms, and behavioral control and formulate market education strategy which can increase the consumption of shrimp. Descriptively, the results of the distribution of questionnaires showed that majority of shrimp consumers were less than 30 years old, with private employment type and housewives. The result of model Theory of Planned Behavior toward shrimp consumer behavior shows that there is a significant affects directly to intention which is from Subjective Norm. The influence of the environment are greatly affects consumers in taking decisions before making a purchase of shrimp products. The government in its program or policy has initiated an approach to the domestic consumers of seafood products in order to create high attention of people to consume fishery products.
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Lončarić, Dina, Elena Dujmić, and Greta Krešić. "Assessment of the intention to consume farmed fish using the theory of planned behaviour." Zbornik Veleučilišta u Rijeci 9, no. 1 (2021): 1–17. http://dx.doi.org/10.31784/zvr.9.1.1.

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One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes, subjective norms, perceived behavioural control and intention to consume farmed fish. Data collection was performed through an online survey and a total of 118 valid questionnaires were analysed. Based on tests performed, results indicate that the tested scale for measuring TPB constructs is valid and reliable. Alpha coefficients for intention, attitudes, subjective norms and perceived behavioural control were 0.898, 0.857, 0.748 and 0.953, respectively. Variables in the model explain 40% of the variation in farmed fish consumption intentions. Regression analysis confirmed that attitudes and subjective norms significantly influence intention to consume farmed fish, with the subjective norms being the strongest predictor, while perceived behavioural control does not have a significant impact on behavioural intention.
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Sundareswaran, Ghanasiyaa, Harshini Kamaraj, Shanmathy Sanjay, Akalya Devi, Poojashree Elangovan, and Kruthikkha P. "Consumer Behavior Analysis." International Journal of Research and Applied Technology 2, no. 1 (January 31, 2022): 82–90. http://dx.doi.org/10.34010/injuratech.v2i1.6536.

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Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consumers and how they choose or eliminate products. This theory extends not only to products but also to services consumed. To develop a framework for studying consumer behavior, first look at the factors that influence consumer buying behavior, as well as the various thinking paradigms that have influenced the progress and discipline of consumer research. Modeling customer behavior is nothing more than creating a mathematical structure to map the general behavior of a particular customer group. This is done to predict how consumers will react in a particular situation. The purpose of the survey is to better understand consumer behavior by examining the factors that influence the consumer's purchasing process. The main purpose of studying consumer behavior is to understand how consumers feel and think. Building a recommendation engine is another application for studying consumer behavior. The recommendation engine basically recommends several products based on a variety of factors, including previous purchases by consumers, age, etc. It's a kind of data filtering tool that uses machine learning algorithms to recommend the most relevant items to a particular customer. The purpose of this paper is to analyze consumer segmentation and sentiment regarding product reviews and build a product recommendation system.
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Drakopoulos, Sravros A., and Anastassios D. Karayiannis. "Mainstream Consumer Theory." History of Economics Review 30, no. 1 (January 1999): 68–81. http://dx.doi.org/10.1080/10370196.1999.11733313.

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Bajde, Domen. "Consumer Culture Theory." International Journal of Actor-Network Theory and Technological Innovation 6, no. 2 (April 2014): 10–25. http://dx.doi.org/10.4018/ijantti.2014040102.

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Consumer culture theory helps us take note of the cultural forces and dynamics in which technology consumption is entangled. It enables people to articulate the cultural processes (ideological, mythic, ritualistic, etc.) through which cultural meanings become granted to or denied to technological innovations, thus shaping the value of technologies as cultural resources sustaining consumer identities. In its urge to shed light on these aspects, CCT tends to reinforce the gaps and asymmetries between the “socio-cultural” and the “techno-material”, leaving plenty of room for further study. The authors outline the strengths and limitations of CCT to offer several tentative suggestions as to how ANT and CCT might draw on each other to enrich our understanding of technology consumption.
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Askegaard, Søren, and Linda Scott. "Consumer culture theory." Marketing Theory 13, no. 2 (May 20, 2013): 139–47. http://dx.doi.org/10.1177/1470593113479007.

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Adhitama, Louis. "The Factor of Main Characters’ Consumer Behavior in Toy Story and Toy Story 2." K@ta Kita 7, no. 2 (October 29, 2019): 173–81. http://dx.doi.org/10.9744/katakita.7.2.173-181.

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This thesis aims to know why the main characters of Toy Story and Toy Story 2 do excessive consumption on toys. Therefore, I will use the theory of consumer behavior to be applied on Andy, Sid, and Al as the consumers of toys. From this theory, I want to show that consumer behavior can be seen from internal and external traits. The internal trait means the consumer behavior is influenced by the inner side of consumers. On the other hand, the external trait means the consumer behavior is triggered by the outside factor of consumers’ surroundings. I connected the analysis with consumer behavior theory by discussing the factors which have internal and external traits that cause the main characters to have consumer behavior. In the end, it can be concluded from Toy Story (1995), and Toy Story 2 (1999) that consumer behavior can influence children or adult for doing excessive consumption as the consumers of toys. Keywords: Affective System, Cognitive System, Characteristic, Consumer Behavior, Consumption.
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Yen, Yung-Shen. "Extending consumer ethnocentrism theory: the moderating effect test." Asia Pacific Journal of Marketing and Logistics 30, no. 4 (September 10, 2018): 907–26. http://dx.doi.org/10.1108/apjml-09-2017-0226.

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Purpose While the idea that consumer ethnocentrism influences the willingness to buy domestic products is a well-known assumption for marketers, the purpose of this paper is to examine the moderating effect of consumer ethnocentrism on the willingness to buy domestic products in developing countries. Design/methodology/approach Hierarchical moderator regression analysis and simple slope analysis are used to test the postulated hypotheses, and 385 consumers in Taiwan are studied. Findings The findings revealed that consumer ethnocentrism, perceived quality, perceived price and perceived brand image are significantly associated with the willingness to buy domestic products. Moreover, consumer ethnocentrism significantly moderates the relationships of the model. Research limitations/implications Consumer ethnocentrism increases the positive effects of perceived quality and perceived brand image on the willingness to buy domestic products in developing countries, whereas it may increase the negative effect of perceived price on the willingness to buy domestic products. Practical implications The results of this study suggest that practitioners should not only improve the quality and brand image of domestic products but also avoid putting a high price on domestic products to increase the willingness to buy domestic products for consumers in developing countries. Originality/value This study advances the consumer ethnocentrism theory by adding the moderating effect of consumer ethnocentrism to the model.
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Dissertations / Theses on the topic "Consumer theory"

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Lanier, Joshua. "Consumer theory." Thesis, University of Oxford, 2018. http://ora.ox.ac.uk/objects/uuid:8ab695ff-000e-4135-a893-83d00f5a2820.

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This thesis consists of three self-contained chapters covering topics in consumer theory. The first chapter presents an estimator for a Marshallian demand function which not only obeys all of the standard assumptions of consumer theory but will also converge to any true demand function which also obeys these standard assumptions. The second chapter explores Giffen behavior in the context of financial assets. The chapter finds that an agent with Maxmin preferences almost always displays Giffen behavior in some financial environments. Giffen behavior is also characterized for other classes of preferences. The last chapter, coauthored with one of my supervisors: John K.-H. Quah, develops a revealed preference test for weakly separable preferences in the spirit of Sydney Afriat. Unlike previous tests, ours does not impose concavity and applies to nonlinear budgets.
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Nelson, Kim Allen. "Consumer decision-making and image theory: Understanding the socially responsible consumer." Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186868.

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Many consumers are now considering the effects of general corporate behavior (e.g., political views, charitable contributions, environmental disasters) and of the product's manufacture, consumption or disposal (e.g., animal testing, ecological harm) on society's overall well-being. These situations involve the issue of individual social responsibility and are good examples of complex decisions that are not readily explained by traditional decision theories. Abstract attributes (e.g., product "greenness" or lack of harm to the environment) and the active role of the decision maker's values, principles, and ethics are problematic. The primary purpose of this research is to develop a conceptual framework for consumer decision making in the presence of a social responsibility issue. The secondary purpose of the study is to assess the value of image theory for explaining the decision process. Image theory (Beach and Mitchell 1987; Beach 1990), a relatively recent development in decision making, provides a compatible decision framework for these types of decisions due to its emphasis on an individual's values and on the screening of alternatives using value-laden attributes. Survey methodology and consumer preference tasks are utilized, and the hypothesized models are tested by structural equation modeling. The findings suggest that image theory provides a credible explanation of socially responsible consumer choice. In terms of this study's context, a consumer who has a strongly held social responsibility principle, values a clean environment, has a high level of environmental concern, and believes that his/her actions make a difference, is more likely to be committed to a pro-environmental plan of action and to use certain decision processes. These specific processes are screening alternatives to eliminate those that are not environmentally friendly and weighting the greenness attribute heavily in evaluating options. Using image theory's terminology and structure, social responsibility and environmental value form the value image. Environmental concern and perceived consumer effectiveness form the trajectory image. The strategic image is reflected in the plan (commitment to pro-environmental behaviors) and tactics (using the social responsibility attribute in the decision process). This research demonstrates that enduring values and principles guide consumer behavior involving social responsibility issues.
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Patel, Mrudula A. "Intertemporal consumer theory with borrowing constraints." Thesis, University of Essex, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.238399.

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McCarthy, Ian M. "Theory and applications of consumer search models." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3319837.

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Thesis (Ph.D.)--Indiana University, Dept. of Economics, 2008.
Title from PDF t.p. (viewed on May 8, 2009). Source: Dissertation Abstracts International, Volume: 69-08, Section: A, page: 3242. Advisers: Roy Gardner; Michael Rauh.
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Smith, Andrew Peter. "Consumer's product choice behaviour : an application of chaos theory." Thesis, University of Stirling, 2000. http://hdl.handle.net/1893/1452.

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The primary aim of this thesis is to apply chaos theory to consumer behaviour research. Chaos theory is essentially a theory of time series. The specific focus is product choice consumption behaviour. The conceptual basis for the work is taken from a theory thus far developed entirely outwith the topic focus of consumer research and marketing. The concepts and methods developed by chaos theorists in the natural sciences and some social and behavioural sciences are synthesised with concepts and methods from consumer research. The objective is to both shed light on the consumption process and explore the potential of chaos theory in this field. Ultimately the work attempts to address the question of whether consumer behaviour can be 'chaotic' as described by chaos theory.In order to facilitate these objectives a diary study was conducted using sixty respondents. They were required to record their consumption of branded products for a period of three months. Five product categories were used with informants recording consumption of only one product type (twelve informants in each group). The product groups were as follows: soft drinks; savoury snacks; beer; chocolate snacks and packaged yoghurts and desserts. The data was coded and analysed by methods selected prior to data capture: weighted time series, spectral analysis and phase space analysis. One of the principal findings of the research was that distinctive forms of behaviour were identifiable within the data set as a whole from which a five-fold typology is proposed. However the complexity and individuality of the forms was marked despite this apparent typology. The spectral analysis shows little evidence of regular or periodic patterned behaviour; the series are essentially aperiodic. The phase space analysis reinforces and enhances the analysis of the weighted time series and suggests the series tend more towards chaos than ordered behaviour. The series obey certain 'rules' (i.e. they are 'randomised' but not random) consistent with the existence of determnistic chaos. Moreover they appear globally stable and locally unstable. These findings have a number of implications for various areas of consumer research (e.g. varety seeking, loyalty and other aspects of consumption) and successfully extend the application of chaos theory to another area of human behaviour research.
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Ryan, Mark Joseph 1978. "A Satisficing Model of Consumer Behavior." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/12095.

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xiii, 230 p. : ill. (some col.)
I develop a model in which a representative consumer selects an affordable consumption bundle, not as a single choice, but as the end result of a series of smaller, incremental purchase decisions. If the array of such incremental choices facing the consumer is sufficiently complex relative to the consumer's computational abilities, then the consumer may choose to employ a simplifying heuristic or rule-of-thumb to guide her behavior. I demonstrate the existence of a simple and well-defined example of such a strategy, based upon a satisficing decision rule. I further show that in the strategic setting defined by the interaction between consumers and firms that compete in prices, this satisficing strategy can form part of a Nash equilibrium, despite being ex ante only boundedly rational. The use of this satisficing demand strategy fundamentally alters the nature of price competition between firms (relative to the standard Bertrand model), changing the shape of the firm best response functions. The use of a satisficing strategy alters the incentives of firms, and these altered firm incentives lead to pricing behavior which has the effect of rationalizing the satisficing consumption strategy, so that a truly novel class of Nash equilibria in price-competing markets can be shown to exist under certain conditions. We explore the nature of this new class of equilibria, and find that equilibrium prices may be higher than those which would be obtained in the standard Bertrand case. In general, demand curves for each distinct good will have a kinked shape, similar to those found in 1939 papers by both Sweezy and Hall & Hitch. The Nash equilibrium profile will involve the kink in each demand curve coinciding with the equilibrium price for the corresponding good. The equilibrium price vector will therefore be robust to "small" fluctuations in cost (since marginal revenue is discontinuous at the equilibrium price), and under certain conditions, we find that prices may be upwardly flexible but downwardly rigid. We make an argument that the main results of the paper generalize from a representative agent setting to one with a population of heterogeneous consumers.
Committee in charge: Dr. Van Kolpin， Chairperson； Dr. Christopher J. Ellis， Member； Dr. Jeremy Piger， Member； Dr. Renee Irvin， Outside Member
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Lysenko, Iryna. "Consumer behavior in the context of behaviorism theory." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/54597.

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1. Skinner B.F. Science and human behavior. New York, Simon & Schuster, 1965. 480 p. 2. Skinner B.F. About Behaviorism. New York, Random House USA Inc, 1976. 304 p. 3. Skinner B.F. Beyond Freedom and Dignity. Hackett Publishing Co, Inc Cambridge, 2003. 240 p. 4. Behaviorism and Marketing – URL: https://zg-brand.ru/statiy/marketing/bikheviorizm_i_marketing/ (accessed on 02 December 2021). 5. Mothersbaugh D., Hawkins D. Consumer Behavior: Building Marketing Strategy, McGraw-Hill Education, 2015. 816 p.
The question of what influences a consumer’s buying decision is, without exaggeration, one of the key questions in marketing. Building the brand’s interaction with the target audience, developing the idea and content of the advertising message, finding effective communication channels and implementing a dozen more urgent tasks depends on the answer to it. Social psychology, back in the last century, offered its own view of the problem, giving the world the theory of behaviorism, a theory based on the study of the dependence of the behavioral reactions of a person on stimuli from the external environment.
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Yau, O. H.-M. "Consumer satisfaction and cultural values." Thesis, University of Bradford, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.371491.

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Kavallieratou, Anastasia. "Utilizing balance theory, parasocial interaction theory and genre theory in evaluating product placement effects on consumer attitudes." Thesis, Cardiff University, 2013. http://orca.cf.ac.uk/57130/.

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This thesis examines the effects of product placements on consumer attitudes toward the placed products, in the genre of television sitcoms. The study utilizes the integration of balance theory, parasocial interaction theory and genre theory to evaluate the “Balance Model of Sitcom Product Placement Effects” and test its applicability under the conditions set for the execution of the present research. Through the utilization of the three theories, the character-product associations existent in the conventions of contemporary sitcoms and the consumer-character relationships likely to be developed with the viewing of serialized television programs, are examined with regard to the way that their interaction influences consumer attitudes toward placed products. As the model has its foundations on balance theory, it is suggested that the theoretical premise of attitudinal alignment can explain the interactions existing in the model’s relational system which consists of three elements; the consumer, the character and the placed product. The consumer attitude alignment process toward the character is tested as being guided by the consumer-character relation variables of consumer attitude toward character and parasocial attachment with character, and the character-product relation variables of character’s attitude valence toward, and strength of association with, the placed product. The methodological premises set for this research involve the utilization of a contemporary sitcom as stimulus, a sample consisting of a particular target group of 128 participants who hold specific characteristics and are regular viewers of the sitcom, and an online survey research instrument for the measurement of the variables. The findings support the predictions regarding consumers’ attitudinal alignment toward products according to characters’ attitudes toward products, with consumer parasocial attachment with character constituting the most influential factor in the process. This research supports the generalizability faculty of the balance model of placement effects, by corroborating previous findings. Moreover, this study facilitates the accretion of product placement knowledge by following the methodological underpinnings of the replication approach, and fulfils its major purpose of providing corroborated, generalized and extended propositions regarding placements’ effects in the television media context, thus offering valuable practical implications for the practice’s employment by marketers.
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Kuznesof, Sharron A. B. "Consumer acceptance of novel foods : a grounded theory study." Thesis, University of Newcastle Upon Tyne, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.601689.

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The aim of this thesis was to develop a conceptual understanding of consumer acceptance of novel foods, grounded in the attitudes, perceptions and behaviours of individuals to foods that were "novel" by virtue of an innovative method of production or newness within the diet. Novel food acceptance is dominated by psycho-sensory research and thus this thesis' behavioural approach provides an alternative perspective that contributes to the food choice and acceptance literature. The grounded theory method (GTM) was selected as the guiding methodology because of its theory building mandate. The GTM procedures were applied to a secondary data set of 45 transcripts drawn from 6 separate research projects. These projects were linked by the common use of the focus group technique to gene rate data together with a complementary subject matter, namely data relating to the attitudes perceptions and experiences of i11dividuals to cOnve11lional foods, novel foods and novel food technologies. The analysis showed novel food acceptance is a cyclical process of acceptance or rejection containing five 'acceptance states', rather than a single decision point. The five acceptance states derived from the analysis 'and related to the consideration, trial and sustained incorporation of a novel food into dietary practices that arc shaped by personal, product and situational factors are: i) conceptual acceptance, or the degree of engagement with and approval of a novel food; ii) connective acceptance, ,or the personal connections that an individual makes with a novel food by visualising its potential benefits and its role in satisfying a perceived personal need; iii) evaluative acceptance, or the trade-offs made when evaluating novel foods with available alternatives; iv) tri al acceptance, or the practices associated with the preparation of the novel food, the taste: of the novel food and its perceived impact on well-being; and v) dietary acceptance, or the complementarity of a novel food with the structure of existing meal patterns and the substitutability of the novel food with existing foods within the diet. An outcome of this behavioural model of consumer acceptance is the incorporation of the novel food into established dietary practices, which is referred to as the "acceptability of dietary change". These findings provide a framework for novel food acceptance research and have implications for food consumer research.
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Books on the topic "Consumer theory"

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Kelvin, Lancaster, ed. Consumer theory. Cheltenham, UK: Edward Elgar, 1998.

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Urban consumer theory. Washington, D.C: The Urban Institute Press, 1995.

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Modern consumer theory. Aldershot, Hants, England: E. Elgar, 1991.

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Drakopoulos, S. A. Modelling Menger's consumer theory. Aberdeen: University of Aberdeen. Department of Economics, 1993.

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Blinder, Alan S. Inventory theory and consumer behavior. New York: Harvester Wheatsheaf, 1990.

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Blinder, Alan S. Inventory theory and consumer behavior. Ann Arbor: University of Michigan Press, 1990.

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F, Sherry John, and Fischer Eileen 1959-, eds. Explorations in consumer culture theory. New York: Routledge, 2008.

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Minowa, Yuko, and Russell Belk. Consumer Culture Theory in Asia. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003111559.

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I, Newman Bruce, and Gross Barbara L. 1955-, eds. Consumption values and market choices: Theory and applications. Cincinnati: South-Western Pub., 1991.

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New perspectives on consumer culture theory and research. Newcastle upon Tyne, UK: Cambridge Scholars Publishing, 2012.

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Book chapters on the topic "Consumer theory"

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Berck, Peter, and Knut Sydsæter. "Consumer theory." In Economists’ Mathematical Manual, 129–33. Berlin, Heidelberg: Springer Berlin Heidelberg, 1991. http://dx.doi.org/10.1007/978-3-662-02678-6_26.

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Wang, Susheng. "Consumer Theory." In Microeconomic Theory, 37–67. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-0041-7_2.

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Berck, Peter, and Knut Sydsæter. "Consumer theory." In Economists’ Mathematical Manual, 129–33. Berlin, Heidelberg: Springer Berlin Heidelberg, 1993. http://dx.doi.org/10.1007/978-3-662-11597-8_26.

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Ferguson, Ken. "Consumer theory." In Essential Economics, 15–29. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-4039-0726-4_2.

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Sydsæter, Knut, Arne Strøm, and Peter Berck. "Consumer theory." In Economists’ Mathematical Manual, 159–64. Berlin, Heidelberg: Springer Berlin Heidelberg, 1999. http://dx.doi.org/10.1007/978-3-662-03995-3_26.

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Sydsæter, Knut, Arne Strøm, and Peter Berck. "Consumer theory." In Economists’ Mathematical Manual, 169–74. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-540-28518-2_26.

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Rosser, Mike. "Consumer theory." In Microeconomics, 184–208. London: Macmillan Education UK, 1988. http://dx.doi.org/10.1007/978-1-349-19553-4_9.

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O’Shaughnessy, John. "Microeconomics (Rational Choice Theory)." In Consumer Behavior, 268–97. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_9.

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Mcgregor, Lyn. "Consumer Behaviour." In Marketing Theory and Practice, 40–58. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3_4.

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Filippini, Massimo. "Implementing Consumer Theory." In Contributions to Economics, 21–60. Heidelberg: Physica-Verlag HD, 1997. http://dx.doi.org/10.1007/978-3-642-47000-4_2.

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Conference papers on the topic "Consumer theory"

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Andersone, Ieva, and Elina Gaile-Sarkane. "Consumer expectancy theory for business." In The 6th International Scientific Conference "Business and Management 2010". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2010. http://dx.doi.org/10.3846/bm.2010.043.

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Turksen, I. B., and I. A. Wilson. "Consumer preference models: fuzzy theory approach." In Optical Tools for Manufacturing and Advanced Automation, edited by Bruno Bosacchi and James C. Bezdek. SPIE, 1993. http://dx.doi.org/10.1117/12.165026.

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Kriaučiūnaitė-Lazauskienė, Gintarė, and Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (both live and virtual) influence. Research limitations – it is necessary to acknowledge that the current research is limited by broad scope consumer behaviour theories and methods (we in passing analysed empirical proves). Practical implications – authors suggest that the emergence of brand subculture on consumer behaviour gives the possibility of adjusting specific marketing strategies and presents the shortcomings of current research by pointing out the trends for future empirical studies. Originality/Value – It also highlights that the consumers’ search of symbolism and meaning in brands correlated with their consumer buying decision models, and we claim it could be related to utility theory. The main aim of this article is to analyse the field of symbols in advertising – in terms of their impact on the consumption process.
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Einollahi, Sanaz, and Seeun Kim. "What Impacts Consumers to Value Secondhand Apparel? A Consumer Theory Study Background." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.12178.

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Seo, Minjae. "CONSUMER ATTITUDE TOWARD OUTLET STORES AND RETAILER LOYALTY ACCORDING TO CONSUMER SHOPPING TYPEs." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.15.

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Daryanto, Ahmad, and Nicholas Alexander. "CONSUMER SATISFACTION AS A SUPPRESSOR VARIABLE IN THE CONSUMER ETHNOCENTRISM-REPURCHASE INTENTION RELATIONSHIP." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.04.01.

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Yang, Nan. "Consumer behavior in electronic commerce." In 2010 3rd International Conference on Advanced Computer Theory and Engineering (ICACTE 2010). IEEE, 2010. http://dx.doi.org/10.1109/icacte.2010.5579625.

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Choi, Hyewon, and Junyong Kim. "CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.08.01.

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Gorbunov, Vladimir. "The Holistic Theory Of The Consumer Market Demand." In IV International Scientific Conference "Competitiveness and the development of socio-economic systems" dedicated to the memory of Alexander Tatarkin. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.04.52.

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Shin, Daeun Chloe, and Byoungho Ellie Jin. "Consumer Response to a Startup Acquisition: The Role of Consumer Lay Theory and Acquirer Reputation." In Innovate to Elevate. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.15727.

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Reports on the topic "Consumer theory"

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Hajdini, Ina, Edward S. Knotek, John Leer, Mathieu O. Pedemonte, Robert W. Rich, and Raphael S. Schoenle. Indirect Consumer Inflation Expectations: Theory and Evidence. Federal Reserve Bank of Cleveland, November 2022. http://dx.doi.org/10.26509/frbc-wp-202235.

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Based on indirect utility theory, we introduce a novel methodology of measuring inflation expectations indirectly. This methodology starts at the individual level, asking consumers about the change in income required to buy the same amounts of goods and services one year ahead. Analytically, our methodology possesses smaller ex-post aggregate inflation forecast errors relative to forecasts based on conventional survey questions. We ask this question in a large-scale, high-frequency survey of consumers in the US and 14 countries, and we show that indirect consumer inflation expectations perform well along several empirical dimensions. Exploiting the geographically detailed, high-frequency variation in the data, we then show that individual experiences matter for inflation expectations, in a nuanced way. For example, age and gender have different effects internationally, while individual inflation and local experiences are generally highly relevant. In an application to gasoline price changes, we identify large effects of experienced gasoline price changes on inflation expectations, characterized by both overreaction and persistence.
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Dubé, Jean-Pierre, Joonhwi Joo, and Kyeongbae Kim. Discrete-Choice Models and Representative Consumer Theory. Cambridge, MA: National Bureau of Economic Research, June 2022. http://dx.doi.org/10.3386/w30130.

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McFadden, Daniel, and Mogens Fosgerau. A theory of the perturbed consumer with general budgets. Cambridge, MA: National Bureau of Economic Research, March 2012. http://dx.doi.org/10.3386/w17953.

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Pookulangara, Sanjukta, Arlesa Shephard, and Chuanlan Liu. Using Theory of Reasoned Action to Explore "Slow Fashion" Consumer Behavior. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1373.

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Chah, Eun Young, Valerie Ramey, and Ross Starr. Liquidity Constraints and Intertemporal Consumer Optimization: Theory and Evidence From Durable Goods. Cambridge, MA: National Bureau of Economic Research, November 1991. http://dx.doi.org/10.3386/w3907.

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Woodward, Susan, and Robert Hall. Diagnosing Consumer Confusion and Sub-Optimal Shopping Effort: Theory and Mortgage-Market Evidence. Cambridge, MA: National Bureau of Economic Research, May 2010. http://dx.doi.org/10.3386/w16007.

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Han, Tae-Im, and Leslie Stoel. Explaining socially responsible consumer behavior: A meta‐analytic review of theory of planned behavior. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-928.

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Diddi, Sonali, Cammie Hensley, and Karen Hyllegard. Consumer Attitudes towards LGBT Homeless Youth Cause Related Marketing Campaign: Application of Self Schema Theory. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1561.

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Tohamy, Soumaya M., and J. Wilson Mixon. The Use of Cobb-Douglas and Constant Elasticity of Substitution Utility Functions to Illustrate Consumer Theory. Bristol, UK: The Economics Network, June 2002. http://dx.doi.org/10.53593/n142a.

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Vélez-Velásquez, Juan Sebastián. Banning Price Discrimination under Imperfect Competition: Evidence from Colombia's Broadband. Banco de la República de Colombia, December 2020. http://dx.doi.org/10.32468/be.1148.

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Economic theory is inconclusive regarding the effects of banning third-degree price discrimination under imperfect competition because they depend on how the competing firms rank their market segments. When, relative to uniform pricing, all competitors want higher prices in the same market segments, a ban on price discrimination will reduce profits and benefit some consumers at the expense of others. If, instead, some firms want to charge higher prices in segments where their competitors want to charge lower prices, price discrimination increases competition driving all prices down. In this case, forcing the firms to charge uniform prices can increase their profits and reduce consumer surplus. We use data on Colombian broadband subscriptions to estimate the demand for internet services. Estimated preferences and assumptions about competition are used to simulate a scenario in which firms lose their ability to price discriminate. Our results show large effects on consumer surplus and large effects on firms’ profits. Aggregate profits increase but the effects for individual firms are heterogeneous. The effects on consumer welfare vary by city. In most cities, a uniform price regime causes large welfare transfers from low-income households towards high-income households and in a few cities, prices in all segments rise. Poorer households respond to the increase in prices by subscribing to internet plans with slower download speed.
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