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Zhang, Jiachen, and Seungwoo Chun. "Consumer Nationalism of Chinese Consumers : A Consumer Practice Theory Approach." Journal of China Studies 25, no. 4 (December 31, 2022): 129–54. http://dx.doi.org/10.20288/jcs.2022.25.4.129.
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Samoggia, Antonella, and Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2 (January 24, 2021): 344. http://dx.doi.org/10.3390/nu13020344.
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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
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Ghifarini, Anindila Fitria, Ujang Sumarwan, and Mukhamad Najib. "Application of theory of planned behavior in shrimp consumer behavior analysis." Independent Journal of Management & Production 9, no. 3 (September 1, 2018): 984. http://dx.doi.org/10.14807/ijmp.v9i3.705.
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Although the export orientation of shrimp commodities in developing fisheries sector is very influential and has a great contribution in the country's economic development, but there are still many obstacles encountered in shrimp exports. Besides, domestic market can be an alternative choice for shrimp market. Understanding consumer behavior towards shrimp is very important for producers and government in order to know how consumers’ intention in shrimp consumption. Therefore, in this study conducted a consumer behavior analysis of shrimp to determine intention in shrimp consumption in Indonesia by using The Theory of Planned Behavior (TPB). This research aimed to analyze the characteristics of shrimp consumers, to analyze the contribution of attitudes toward behavior, subjective norms, and behavioral control and formulate market education strategy which can increase the consumption of shrimp. Descriptively, the results of the distribution of questionnaires showed that majority of shrimp consumers were less than 30 years old, with private employment type and housewives. The result of model Theory of Planned Behavior toward shrimp consumer behavior shows that there is a significant affects directly to intention which is from Subjective Norm. The influence of the environment are greatly affects consumers in taking decisions before making a purchase of shrimp products. The government in its program or policy has initiated an approach to the domestic consumers of seafood products in order to create high attention of people to consume fishery products.
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Lončarić, Dina, Elena Dujmić, and Greta Krešić. "Assessment of the intention to consume farmed fish using the theory of planned behaviour." Zbornik Veleučilišta u Rijeci 9, no. 1 (2021): 1–17. http://dx.doi.org/10.31784/zvr.9.1.1.
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One-quarter of fish consumed in Europe comes from aquaculture and research has shown that consumers have a greater preference for wild fish in comparison with farmed ones. As with other food choices, consumer decisions regarding farmed fish are a complex process involving multiple factors. The main objective of this study is to develop and validate a questionnaire that will measure consumer intentions in the consumption of farmed fish using the theory of planned behaviour (TPB) as a theoretical framework. Based on the TPB model, the study also investigates the relationships between attitudes, subjective norms, perceived behavioural control and intention to consume farmed fish. Data collection was performed through an online survey and a total of 118 valid questionnaires were analysed. Based on tests performed, results indicate that the tested scale for measuring TPB constructs is valid and reliable. Alpha coefficients for intention, attitudes, subjective norms and perceived behavioural control were 0.898, 0.857, 0.748 and 0.953, respectively. Variables in the model explain 40% of the variation in farmed fish consumption intentions. Regression analysis confirmed that attitudes and subjective norms significantly influence intention to consume farmed fish, with the subjective norms being the strongest predictor, while perceived behavioural control does not have a significant impact on behavioural intention.
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Sundareswaran, Ghanasiyaa, Harshini Kamaraj, Shanmathy Sanjay, Akalya Devi, Poojashree Elangovan, and Kruthikkha P. "Consumer Behavior Analysis." International Journal of Research and Applied Technology 2, no. 1 (January 31, 2022): 82–90. http://dx.doi.org/10.34010/injuratech.v2i1.6536.
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Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consumers and how they choose or eliminate products. This theory extends not only to products but also to services consumed. To develop a framework for studying consumer behavior, first look at the factors that influence consumer buying behavior, as well as the various thinking paradigms that have influenced the progress and discipline of consumer research. Modeling customer behavior is nothing more than creating a mathematical structure to map the general behavior of a particular customer group. This is done to predict how consumers will react in a particular situation. The purpose of the survey is to better understand consumer behavior by examining the factors that influence the consumer's purchasing process. The main purpose of studying consumer behavior is to understand how consumers feel and think. Building a recommendation engine is another application for studying consumer behavior. The recommendation engine basically recommends several products based on a variety of factors, including previous purchases by consumers, age, etc. It's a kind of data filtering tool that uses machine learning algorithms to recommend the most relevant items to a particular customer. The purpose of this paper is to analyze consumer segmentation and sentiment regarding product reviews and build a product recommendation system.
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Drakopoulos, Sravros A., and Anastassios D. Karayiannis. "Mainstream Consumer Theory." History of Economics Review 30, no. 1 (January 1999): 68–81. http://dx.doi.org/10.1080/10370196.1999.11733313.
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Bajde, Domen. "Consumer Culture Theory." International Journal of Actor-Network Theory and Technological Innovation 6, no. 2 (April 2014): 10–25. http://dx.doi.org/10.4018/ijantti.2014040102.
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Consumer culture theory helps us take note of the cultural forces and dynamics in which technology consumption is entangled. It enables people to articulate the cultural processes (ideological, mythic, ritualistic, etc.) through which cultural meanings become granted to or denied to technological innovations, thus shaping the value of technologies as cultural resources sustaining consumer identities. In its urge to shed light on these aspects, CCT tends to reinforce the gaps and asymmetries between the “socio-cultural” and the “techno-material”, leaving plenty of room for further study. The authors outline the strengths and limitations of CCT to offer several tentative suggestions as to how ANT and CCT might draw on each other to enrich our understanding of technology consumption.
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Askegaard, Søren, and Linda Scott. "Consumer culture theory." Marketing Theory 13, no. 2 (May 20, 2013): 139–47. http://dx.doi.org/10.1177/1470593113479007.
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Adhitama, Louis. "The Factor of Main Characters’ Consumer Behavior in Toy Story and Toy Story 2." K@ta Kita 7, no. 2 (October 29, 2019): 173–81. http://dx.doi.org/10.9744/katakita.7.2.173-181.
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This thesis aims to know why the main characters of Toy Story and Toy Story 2 do excessive consumption on toys. Therefore, I will use the theory of consumer behavior to be applied on Andy, Sid, and Al as the consumers of toys. From this theory, I want to show that consumer behavior can be seen from internal and external traits. The internal trait means the consumer behavior is influenced by the inner side of consumers. On the other hand, the external trait means the consumer behavior is triggered by the outside factor of consumers’ surroundings. I connected the analysis with consumer behavior theory by discussing the factors which have internal and external traits that cause the main characters to have consumer behavior. In the end, it can be concluded from Toy Story (1995), and Toy Story 2 (1999) that consumer behavior can influence children or adult for doing excessive consumption as the consumers of toys. Keywords: Affective System, Cognitive System, Characteristic, Consumer Behavior, Consumption.
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Yen, Yung-Shen. "Extending consumer ethnocentrism theory: the moderating effect test." Asia Pacific Journal of Marketing and Logistics 30, no. 4 (September 10, 2018): 907–26. http://dx.doi.org/10.1108/apjml-09-2017-0226.
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Purpose While the idea that consumer ethnocentrism influences the willingness to buy domestic products is a well-known assumption for marketers, the purpose of this paper is to examine the moderating effect of consumer ethnocentrism on the willingness to buy domestic products in developing countries. Design/methodology/approach Hierarchical moderator regression analysis and simple slope analysis are used to test the postulated hypotheses, and 385 consumers in Taiwan are studied. Findings The findings revealed that consumer ethnocentrism, perceived quality, perceived price and perceived brand image are significantly associated with the willingness to buy domestic products. Moreover, consumer ethnocentrism significantly moderates the relationships of the model. Research limitations/implications Consumer ethnocentrism increases the positive effects of perceived quality and perceived brand image on the willingness to buy domestic products in developing countries, whereas it may increase the negative effect of perceived price on the willingness to buy domestic products. Practical implications The results of this study suggest that practitioners should not only improve the quality and brand image of domestic products but also avoid putting a high price on domestic products to increase the willingness to buy domestic products for consumers in developing countries. Originality/value This study advances the consumer ethnocentrism theory by adding the moderating effect of consumer ethnocentrism to the model.
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Zulkupri, Muhammad Iqram, Anida Mahmood, Zinatul Ashiqin Zainol, and Nor Akhmal Hasmin. "CONSUMER RELATED THEORIES AND THE RIGHT TO INFORMED CHOICE FOR CONSUMER IN NANO FOOD CONSUMPTION." UUM Journal of Legal Studies 13, No.1 (January 31, 2022): 199–220. http://dx.doi.org/10.32890/uumjls2022.13.1.9.
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The use of nanomaterials in food-by-food producers has increased in today’s modern society. Food that contains nanomaterials is known as nano food, which is associated with both benefits and risks. Due to the uncertainty of its risks, it is important to accord consumers with the right to informed choice in the context of nano food consumption. In the absence of this right in the existing food legislation in Malaysia, this paper aims to examine the underlying principles from the perspective of consumer-related theories to provide theoretical justification in reforming the present food legislation. This paper presents how the identified consume-related theories can be applied to explain the need for such rights in Malaysian legislation. Three consumer-related theories, which are the Theory of Planned Behaviour, Consumerism heory, and Postmodernism Theory, are analysed through a doctrinal approach and via theory analysis. Deductive inferences were made to establish the rationale for the need to have the right of informed choice available to consumers in the context of nano food consumption. The examination of the theories evidently shows that the right to informed choice can be exercised through labelling requirements for nano food. This paper contributes significantly to the existing body of knowledge as it highlights the need for the right to informed choice for consumers in nano food consumption, and emphasises the identification of consumer-related theories to support legislative reform so as to include the right. This paper suggests the use of labelling as a way of according the right to informed choice to consumers in nano food consumption.
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Hoffman, Donna L., and Thomas P. Novak. "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach." Journal of Consumer Research 44, no. 6 (October 6, 2017): 1178–204. http://dx.doi.org/10.1093/jcr/ucx105.
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Abstract The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers’ internal subjective responses to branded objects may not be sufficient to conceptualize consumer experience in the IoT. Smart objects possess their own unique capacities and their own kinds of experiences in interaction with the consumer and each other. A conceptual framework based on assemblage theory and object-oriented ontology details how consumer experience and object experience emerge in the IoT. This conceptualization is anchored in the context of consumer-object assemblages, and defines consumer experience by its emergent properties, capacities, and agentic and communal roles expressed in interaction. Four specific consumer experience assemblages emerge: enabling experiences, comprising agentic self-extension and communal self-expansion, and constraining experiences, comprising agentic self-restriction and communal self-reduction. A parallel conceptualization of the construct of object experience argues that it can be accessed by consumers through object-oriented anthropomorphism, a nonhuman-centric approach to evaluating the expressive roles objects play in interaction. Directions for future research are derived, and consumer researchers are invited to join a dialogue about the important themes underlying our framework.
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CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (June 30, 2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
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This paper examines the local and global automotive brands in conjunction with country-oforigin effect on consumer-based brand equity. Consumer’s level of status-seeking motivation is considered when analysing the effect of brand’s country-of-origin on consumer-based brand equity. Study conducted on 181 respondents showed that consumers generally prefer Asian than European automotive brands. Asian brands also ranked highest in perceived quality and brand loyalty, followed by European brands and local brands. The main difference of high and low status-seeking consumers is found in brand association, perceived quality, and brand loyalty of local brands. Low status-seeking consumers tend to rate brand association, perceived quality, and brand loyalty of local brands higher than high statusseeking consumers. This paper exhibits that the theory of consumer ethnocentrism and global branding strategies are not mutually exclusive.
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Kuppelwieser, Volker G., and Phil Klaus. "Viewpoint: a primer for inclusive service marketing theory." Journal of Services Marketing 34, no. 6 (August 6, 2020): 749–56. http://dx.doi.org/10.1108/jsm-04-2020-0128.
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Purpose This viewpoint sheds light on an as yet underrepresented consumer group. Considering impaired consumers in our theories would not only change these theories’ meaning but also add variance. These theories would therefore develop from a specific case theory to a broadly acceptable and applicable theory. Design/methodology/approach As a viewpoint paper, this work relies on previously published literature and highlights exemplary shortcomings in the servicescape and customer experience theory. Findings The paper specifies shortcomings in the current theory development and application. While service marketing scholars consistently consider the normal and representative consumer, changing the customer groups will lead to a broader understanding of consumer behavior. Originality/value This paper not only highlights impaired consumers’ different needs and expectations, but also discusses the difference between impairment and disability. Given this distinction, the paper calls for further research on such consumers.
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Repin, S. S. "Consumer choice theory in economic theory." Scientific notes of the Russian academy of entrepreneurship 20, no. 3 (October 5, 2021): 31–36. http://dx.doi.org/10.24182/2073-6258-2021-20-3-31-36.
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One of the components of social behaviour is rational action, which is that the consumer chooses optimal goals in accordance with his natural and social needs, thoroughly calculating the best way to meet all his needs.
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Repin, S. S. "Consumer choice theory in economic theory." Scientific notes of the Russian academy of entrepreneurship 20, no. 3 (October 5, 2021): 31–36. http://dx.doi.org/10.24182/2073-6258-2021-20-3-31-36.
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One of the components of social behaviour is rational action, which is that the consumer chooses optimal goals in accordance with his natural and social needs, thoroughly calculating the best way to meet all his needs.
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Manzerolle, Vincent, and Sandra Smeltzer. "Consumer Databases, Neoliberalism, and the Commercial Mediation of Identity: A Medium Theory Analysis." Surveillance & Society 8, no. 3 (September 9, 2010): 323–37. http://dx.doi.org/10.24908/ss.v8i3.4167.
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This paper argues that the systemic nature of contemporary consumer surveillance undermines the most fundamental principle of free market economics: consumer sovereignty. Specifically, this paper argues that the rise of an ‘information’ or ‘knowledge’ society in conjunction with neoliberal capitalism has entrenched routine forms of surveillance within commercial strategies by employing networked databases as a primary medium for the articulation of consumer sovereignty (choice/demand). The communicative relationship between consumers and producers within the market involves effectively ‘listening’ (and then responding) to consumer needs and wants in a timely manner. Surveillance is therefore not only necessary for the operation of globalized consumer capitalism, it is also the primary means by which consumer communicate their sovereignty within the marketplace. By turning to the work of Harold Innis and the intellectual tradition known as medium theory, this paper will theorize how in linking the actions of individual consumers to the decision-making capacities of trans-national corporations (TNC), the prevalence of consumer databases violates the fundamental neutrality of the market, and thus sovereignty, of individual consumers. In sum, by treating the database as a distinct communication medium, this paper will highlight how the commercial mediation of identity under neoliberalism can conceal the potential for the uneven geographic development, the marginalization of ‘less valuable’ consumer segments, and the exploitation of individual vulnerabilities through behavior and profile modeling.
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Sheoran, Monika, and Divesh Kumar. "Conceptualisation of sustainable consumer behaviour: converging the theory of planned behaviour and consumption cycle." Qualitative Research in Organizations and Management: An International Journal 17, no. 1 (October 21, 2021): 103–35. http://dx.doi.org/10.1108/qrom-05-2020-1940.
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PurposeThis article attempts to explore the theoretical model and structural dimensions of sustainable consumer behaviour to develop a “sustainable consumer behaviour scale” for sustainable electronic products. Further, this study has tried to elaborate sustainable consumer behaviour by considering the complete consumption cycle which includes purchase, usage and disposal of the sustainable electronic products.Design/methodology/approachThe theory of planned behaviour (TPB) has been employed to understand the multidimensional nature of sustainable consumer behaviour with the help of qualitative and quantitative methods. With the help of a pilot study followed by a main study, a sustainable consumer behaviour scale for sustainable electronic products has been tested and validated for its factor study, reliability, validity and model fit, etc. Moreover, the influence of demographic variables has also been examined with the help of multi-group analysis.FindingsThis study highlights that the perceived control behaviour and subjective norms are the major factors that influence sustainable consumer behaviour. Moreover, the results also indicate that female consumers, mid income consumers, young consumers (age below 30) and consumers who have studied up to senior secondary level are more sustainable.Research limitations/implicationsThe results can be used by policymakers and managers to identify and target particular subjective norms and factors impacting perceived control behaviour along with a specific set of demographics to increase sustainability amongst consumers and businesses. The results of the current study can help in increasing the focus of the academic research towards sustainable consumer behaviour. It will also encourage firms to include sustainable electronic products in their product line.Originality/valueTo the best of authors' knowledge, the current article is the first empirical study to develop a sustainable consumer behaviour scale by including all the different stages of the consumption cycle using TPB for sustainable electronic products. Although multiple efforts have been made by researchers to analyse sustainable consumer behaviour, there is a scarcity in literature in which research has been done to analyse sustainable consumer behaviour by considering the whole consumption cycle (purchase, usage and disposal).
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Amin, Hanudin, Abdul-Rahim Abdul-Rahman, and Dzuljastri Abdul Razak. "Theory of Islamic consumer behaviour." Journal of Islamic Marketing 5, no. 2 (June 3, 2014): 273–301. http://dx.doi.org/10.1108/jima-06-2013-0042.
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Purpose – The purpose of this study is to propose a theory of Islamic consumer behaviour to explain the factors that influence the Islamic mortgage industry. Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing and Islamic mortgage, these theories fail to capture or accommodate the Islamic perspectives of consumer behaviour. Conventional marketing theories have also been found to be inadequate to explain the Islamic mortgage preference among consumers. Design/methodology/approach – Drawing upon the Maqasid al-Shariah, this study develops an Maqasid al-Shariah index (MSI) and religious satisfaction (RS) for Islamic mortgage industry in Malaysia. These indexes are developed as the basis of the theory development in this setting. The model developed is later examined using survey data. Findings – This study reveals that education and RS are instrumental in determining the Islamic home financing preference. In contrast, justice and welfare are insignificantly related to the Islamic home financing preference. Religious satisfaction, to a certain extent, plays role not only as a mediator but also as a moderator. We find that RS has a full mediation effect on the relationship between welfare and willingness to consider applying Islamic mortgage. We discover justice is moderated by RS. Education and welfare however are not moderated. Originality/value – This study contributes to the development of an empirical Islamic framework in predicting consumers’ behaviour in an Islamic mortgage market using a Maqasid approach. This study is also pioneering in introducing two indexes, notably MSI and RS, and applying these indexes to Islamic home financing context.
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Lee, Richard, Kyung Tae Lee, and Jianyao Li. "A memory theory perspective of consumer ethnocentrism and animosity." European Journal of Marketing 51, no. 7/8 (July 11, 2017): 1266–85. http://dx.doi.org/10.1108/ejm-03-2014-0188.
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Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these temporal differences. Design/methodology/approach Part 1 involved an experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine the temporal characteristics of consumer ethnocentrism and animosity, Part 2 involved two quantitative surveys (one each in China and Japan), followed by another two surveys six months later. Findings Part 1 showed that consumer ethnocentrism and animosity were underpinned by semantic and episodic memory, respectively. Consistent with memory theory, Part 2 found that consumer ethnocentrism was temporally more stable than animosity. Consumer animosity influenced boycott behaviour during but not after the dispute, whereas consumer ethnocentrism influenced boycott behaviour during as well as the dispute. Finally, consumer ethnocentrism was antecedent to consumer animosity, siding with the relationship between semantic and episodic memory. Research limitations/implications Limited to two countries, both with collectivistic culture. A longitudinal approach over multiple phases would further enhance the robustness of the findings. Practical implications Understanding the psychological underpinning of consumer ethnocentrism and animosity would allow firms to develop effective marketing strategies to appeal to consumers’ ethnocentric and animosity dispositions. Originality/value The first study to examine the psychological underpinnings of consumer ethnocentrism and animosity by drawing on the memory theory.
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Purnama, Septian Maulana, Rudi Wibowo, and Ati Kusmiati. "FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN DAN PERILAKU KONSUMEN RUMAH TANGGA TERHADAP DAGING SAPI DI KABUPATEN JEMBER." JSEP (Journal of Social and Agricultural Economics) 9, no. 3 (November 15, 2017): 8. http://dx.doi.org/10.19184/jsep.v9i3.5813.
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Beef is one of the food requirements strategically in Indonesia. Consumption of beef each year has increased, while the price of beef also increased, it is contrary to the demand theory. The purpose of this research to know (1) what factors that influence the beef demand in Jember Regency; (2) what factors that influence the behavor of household consumer to consume in Jember Regency (3) preference of household consumer behavior for beef in Jember Regency The research method uses descriptive method and analytic method. The Data analysis use Multiple Linear Regression Analysis, Factor Analysis and Fishbein Multiatribut Analysis. Results from this study indicate (1) the factors affecting demand, namely, income level, chicken meat prices, and population (2) factors that influence the behavior of household consumers to consume in Jember: cultural factor, external character factors of consumers, social factors, the perception factor, privacy factor and motivation factors (3) Household consumer preferences for beef of three variables alternately; piece of meat, meat color and fat content.
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Gilboa, Itzhak, and David Schmeidler. "Cumulative Utility Consumer Theory." International Economic Review 38, no. 4 (November 1997): 737. http://dx.doi.org/10.2307/2527213.
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Kim, Taesung, and Marcel K. Richter. "Nontransitive-nontotal consumer theory." Journal of Economic Theory 38, no. 2 (April 1986): 324–63. http://dx.doi.org/10.1016/0022-0531(86)90122-5.
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Chang, Hsin Hsin, Po Wen Fang, and Chien Hao Huang. "The Impact of On-Line Consumer Reviews on Value Perception." Journal of Organizational and End User Computing 27, no. 2 (April 2015): 32–57. http://dx.doi.org/10.4018/joeuc.2015040102.
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This study combines the dual-process theory (DPT) and the uncertainty reduction theory (URT) to examine how on-line consumer reviews affect consumer uncertainty reduction and value perceptions in order to understand whether consumer attitudes will be influenced by on-line consumer reviews and if relationships are built between consumers and companies as a result. The results indicated that argument quality, recommendation sidedness, source credibility, confirmation of prior beliefs, and recommendation ratings have a positive effect on the uncertainty reduction of consumers towards the businesses under consideration. Since uncertainty reduction has an effect on value perception, this study suggests that companies provide on-line consumer reviews on their websites to increase consumer uncertainty reduction and to improve consumer value perception of their companies.
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Et. al., Dr Priya Dwivedi ,. "Maslow Theory Revisited-Covid-19 - Lockdown Impact on Consumer Behaviour." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 2 (April 10, 2021): 2445–50. http://dx.doi.org/10.17762/turcomat.v12i2.2072.
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The current study is attempting to derive the reference to the hierarchy of Maslow, where the consumers were placed before the arrival of Covid-19 and during the lockdown time. Consumer behavior consists of cognitive, emotional or physical activities in which people pick, purchase, consume and dispose of products and services to satisfy their choices and expectations. Abraham Maslow defined hierarchy of needs in different forms viz Physiological, Safety,Social,Esteem and Self-actualization needs. A multiplicity of competing factors influences human behaviour and thereby needs and requirements.Recognition of needs is essential as the initial step for market participants in the supply chain. At the same time recognising where the needs of consumers will alter is parallelly significant for smooth functioning of market processes and securing profitability along with capturing the trend. In the present study with the help of primary survey need recognition or any sort of variation therein, pre and during the Covid-19 lockdown periodare traced within the conceptual framework of Maslow Hierarchy of needs theory.
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Singh, Chitra, Hyejune Park, and Cosette M. Joyner Martinez. "Love letters to Patagonia: Fostering sustainable consumption via consumer‐brand relationships." International Journal of Sustainable Fashion & Textiles 1, no. 1 (April 1, 2022): 41–62. http://dx.doi.org/10.1386/sft/0003_1.
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The purpose of this study was to investigate how consumers’ meaningful experiences with an apparel brand’s quality products can result in a strong consumer‐brand relationship, fostering product longevity and sustainable consumption behaviours. Consumer‐brand relationship theory was used as a theoretical lens to examine consumer‐brand relationships developed via the use of a brand’s quality products. In this analysis, an outdoor apparel brand, Patagonia, was selected as a representative brand because of its effort to deliver quality products and initiatives to foster meaningful consumer‐brand relationships and sustainable consumption. Netnography, an interpretive analysis of online textual discourse, was used to collect the consumers’ essays from Patagonia’s website. These essays were about the consumers’ experiences with Patagonia products. The essays were analysed using a theory-driven content analysis based on the consumer‐brand relationship theory. Results revealed six types of consumer‐brand relationships with three dominant relationships, including ‘partner quality’, ‘love and passion’ and ‘interdependence’. It was also found that a strong relationship with the brand positively affects consumers’ emotional attachment with the brand’s products, reducing the disposal of garments and resulting in product longevity. Theoretically, this study furthers our understanding of the relationship that consumers develop with a sustainable apparel brand by providing empirical evidence about the formation of product attachment in the context of the consumer‐brand relationship. The findings also offer managerial suggestions to apparel brands by providing insights into how to develop a meaningful, persistent consumer‐brand relationship in a sustainability context.
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Sun, William. "Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior." AMS Review 10, no. 3-4 (October 12, 2019): 260–78. http://dx.doi.org/10.1007/s13162-019-00156-6.
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AbstractWhat drives consumers to purchase or not purchase ethical products remains something of a puzzle for consumer behavior researchers. Existing theory—particularly the widely applied theory of planned behavior (TPB)—cannot fully explain ethical purchase decisions. This article contends that not only is the original TPB limited in its applicability to ethical purchasing contexts but also subsequent modifications to it have been generally unfitting. This study advances the literature by taking a different approach to recharacterize and re-extend the original components of the TPB in order to make it more relevant and effective for explaining and predicting ethical consumer decisions. This new theoretical framework of intention formation features four determinants (attitude, subjective norm, moral identity, and perceived behavior control) and a key moderator (level of confidence), and thereby possesses better explanatory and predictive abilities to understand ethical consumer decisions.
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Manuere, Henry Takudzwa, Lovemore Chikazhe, and Josphat Manyeruke. "THEORETICAL MODELS OF CONSUMER BEHAVIOUR: A LITERATURE REVIEW." International Journal of Education Humanities and Social Science 05, no. 02 (2022): 105–12. http://dx.doi.org/10.54922/ijehss.2022.0368.
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The purpose of this study is to present the evolution of theories that have influenced consumer buying decision processes in a unique way. Consumer behaviour is the study of how individual customers or groups of organisations, select, buy, use, and dispose ideas, goods and services to satisfy their needs and wants. Marketers use theories of consumer behaviour to explain how consumers behave and to segment the market for consumers. Marketers make use of several theories of consumer behaviour, namely, traditional theories and contemporary theories. Traditional theories are based on economic principles or experiences of marketers, whereas modern theories are associated with empirical results. The concept of empirical means something that can be observed or measured. The theory of consumer behaviour is an explanation of facts in an orderly manner. However not all theories of consumer behaviour are good or sound. A sound theory of consumer behaviour describes both behaviour and the nature of the behaviour. Thus consumer behaviour theories are used to understand and predict the behaviour of consumers. To that end this study makes use of two important groups of theories, namely, the Buyer Behaviour theory and the theories of reasoned action. These theories will help us to conduct research on different aspects of consumer behaviour. Therefore the strengths and weaknesses of these theories are documented.
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Ahuvia, Aaron, Elif Izberk-Bilgin, and Kyungwon Lee. "Towards a theory of brand love in services: the power of identity and social relationships." Journal of Service Management 33, no. 3 (April 13, 2022): 453–64. http://dx.doi.org/10.1108/josm-06-2021-0221.
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PurposeBuilding meaningful relationships between consumers and service brands has received significant attention. This paper aims to explore how brand love in services – a relationship between the consumer and the service brand – is created through relationships between the consumer and other people. Specifically, we explore how brand love is created through the social relationships consumers form with other consumers.Design/methodology/approachThis conceptual paper synthesizes the literature on consumer-brand relationships, brand community, social support and service providers, psychological ownership and brand love in the context of services.FindingsThis paper suggests that consumers love brands that are meaningful to them. Brands can become more meaningful to consumers by facilitating interpersonal connections and helping consumers define their identity. The connection between social relationships with other consumers and brand love is mediated by the consumer's level of perceived membership in the community. For some consumers, perceived membership grows to the point of becoming perceived psychological ownership of the community, where the consumer feels a sense of responsibility for the brand's and the community's well-being.Originality/valueThis paper advances theoretical understanding of how brand love operates in services and how it can be enhanced through services’ management.
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Fournier, Susan. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research." Journal of Consumer Research 24, no. 4 (March 1998): 343–53. http://dx.doi.org/10.1086/209515.
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Himmelweit, Samuel Mohun. "Consumer literacy." International Journal of Market Research 56, no. 6 (November 2014): 709–16. http://dx.doi.org/10.2501/ijmr-2014-051.
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The goal of consumer policy is often to improve the functioning of markets in which consumer needs are not being met. Yet we know that consumers do not always act in their own best interests and often face detriment because of this. This paper explores the gap between the consumer capabilities of real consumers and those of the ideal consumer on which economic theory is based. By measuring what we call ‘consumer literacy’ – a combination of skills, knowledge and engagement – we find that only one in 250 consumers even approaches the ideal model, and that those most likely to are older, more educated and have a higher income. The research finds that older people score well because they are more likely to be engaged with their consumption. The paper concludes with a discussion of some of the issues sparked and questions raised by these findings.
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Chiou, Jyh-Shen, Cheng-Chieh Hsiao, and Tien-Yi Chiu. "The credibility and attribution of online reviews." Online Information Review 42, no. 5 (September 10, 2018): 630–46. http://dx.doi.org/10.1108/oir-06-2017-0197.
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Purpose To understand the effectiveness of electronic word of mouth, the purpose of this paper is to examine how high- vs low-knowledge consumers judge and attribute the credibility of positive and negative online reviews by drawing upon accessibility–diagnosticity theory and attribution theory. Design/methodology/approach This study conducts an observation-based study in an online forum and a 2 (review valence) × 2 (consumer knowledge) between-participants factorial experiment to examine the proposed hypotheses. Findings High-knowledge consumers elicit less perceived credibility and make more non-product-relevant attribution than low-knowledge consumers in negative online reviews. Consumer attribution is also found to mediate the effects of the review valence by consumer knowledge interaction on review credibility. Originality/value This study adds to extant research by examining how consumer knowledge plays a key role in determining consumer perception of online review credibility. This study also advances the understanding of different casual inferences about online reviews between high- and low-knowledge consumers.
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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.
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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior
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Hill, Ronald Paul. "Theory of marketplace morality and impoverished consumers." Marketing Theory 18, no. 3 (January 22, 2018): 411–20. http://dx.doi.org/10.1177/1470593117753983.
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Morality related to the marketplace has been studied in interdisciplinary contexts as well as the marketing and consumer behavior domains. This research has resulted in prescriptions and proscriptions that seek to right what is perceived as wrongful marketer actions. Yet this work has had little influence on marketing theory. Thus, we seek to advance a marketplace morality theory within a consumer behavior frame, emphasizing treatment of the poor by actors who may or may not supply the goods and services necessary so that they can meet “consumption adequacy.” The article opens with a look at how this discussion has moved along a theoretical path. Implications for morality related to consumers in poverty come next, followed by blending of philosophical and consumer literatures to reveal a novel theoretical framework.
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Rajasakran, Thanaseelen, Santhidran Sinnappan, Thinavan Periyayya, and Sridevi Balakrishnan. "Muslim male segmentation: the male gaze and girl power in Malaysian vampire movies." Journal of Islamic Marketing 8, no. 1 (March 6, 2017): 95–106. http://dx.doi.org/10.1108/jima-01-2015-0007.
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Purpose The purpose of this paper is to propose and develop a distinct perspective from the consumer culture theory in the context of Muslim consumers, marketing and the feminist theory. Design/methodology/approach This paper is based on a critical review of the literature for insights into the consumer culture theory in the context of Muslim consumers, Islamic marketing paradigm and the feminist theory. Findings The study suggests that scholars in the area of marketing may consider drawing on the theory of Islamic consumer culture, film and feminist theory. This theory can be used as a platform to understand the Muslim mind and the related cultural traits to create greater engagement and interest in Malaysian horror genres among local and international audience. The Malaysian local horror genres currently have an interesting blend of Islam, local culture and gender biases addressing the universal concept of good against the evil forces, and this has the potential of offering new experiences to especially international audiences. Research limitations/implications This study is purely theory-based and is aimed at knowledge development in this field of Islamic consumer culture. It also invites academics to engage in scholarly activities toward theory building in this area. Practical implications The study provides directions for areas of possible future research in Islamic marketing, consumer culture and film studies. Social implications This study intends to broaden the research efforts in Islamic consumer culture marketing in terms of innovative ways to serve this growing Muslim market. Originality/value This study contributes to the discipline by providing new perspectives in Islamic consumer culture inquiry in the context of film studies.
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Radonjic, Ognjen. "Limitations of modern microeconomic theory of consumer choice: Sociological perspective." Sociologija 50, no. 3 (2008): 313–26. http://dx.doi.org/10.2298/soc0803313r.
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Neoclassical theory of consumer choice needs to be reformed. Assumption that consumer choice is not influenced by the choice of others is in collision with reality. New and better theory of consumer choice is unimaginable without incorporation of intersubjective factors into the model of derivation of individual and aggregate (market) demand functions. Goal of this study is to underline widely neglected sociological factors that have significant influence on motivation and behavior of consumers. Inclusion of these factors into modern microeconomic theory is of essential importance if we are about to construct theoretical model aimed to describe reality in which we daily exist better than its predecessor did.
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Blair, James Robert, Prachi Gala, and Matthew Lunde. "Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation." Journal of Consumer Marketing 39, no. 2 (January 27, 2022): 145–65. http://dx.doi.org/10.1108/jcm-07-2020-3981.
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Purpose This study aims to investigate the consumer behavior of the Dark Triad (DT) personality traits. It investigates the sequential mediating role of consumer self-confidence and aggressive interpersonal orientation in the relationship between the DT personality traits (i.e., narcissism, psychopathy and Machiavellianism) and consumer behavior. Design/methodology/approach Using identity theory as a theoretical framework, the authors develop and assess a model linking the DT personality traits to consumer behavior, using two products: a watch and restaurant menu items, in different experimental settings. Findings Results from the two studies that surveyed consumers show that individuals with the DT personality traits have a positive significance of consumers’ attitudes, intent to recommend to others and purchase intentions, regardless of hedonic or utilitarian products. Further, consumer self-confidence mediates the DT–consumer behavior relationship, and this relationship is sequentially mediated by aggressive interpersonal orientation of the consumer. Research limitations/implications Consumer behavior researchers and marketing managers will have a better understanding of who DT consumers are and the variables associated with their consumption attitudes and intentions. This understanding allows marketers to focus on promotions to boost consumer self-confidence and aggressive interpersonal orientation of these DT consumers, which will increase their purchase intentions. Future researchers could replicate the results beyond an experimental design to improve the external validity of the findings, among other future research opportunities. Originality/value Our findings highlight the underlying reasons behind dark triad consumption behaviors. This furthers our understanding of dark triad consumers using identity theory as our theoretical framework.
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Wang, Jing, Shanyong Wang, Yu Wang, Jun Li, and Dingtao Zhao. "Extending the theory of planned behavior to understand consumers’ intentions to visit green hotels in the Chinese context." International Journal of Contemporary Hospitality Management 30, no. 8 (August 13, 2018): 2810–25. http://dx.doi.org/10.1108/ijchm-04-2017-0223.
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Purpose This paper aims to explore the intention of consumers to visit green hotels in China through the theory of planned behavior (TPB) extended by adding perceived consumer effectiveness and environmental concern. Design/methodology/approach The TPB model is used as the basic theoretical framework but is extended by adding two critical variables. Data is collected from 324 respondents by using a self-administered questionnaire survey and analyzed with the assistance of structural equation modeling. Findings The empirical results show that perceived consumer effectiveness and environmental concern have positive effects on the attitude and the intention of consumers to visit green hotels, and that perceived consumer effectiveness has the largest effect. However, in China, the impact of environmental concern on the intention of consumers to visit green hotels is relatively limited, and the subjective norm has a strong effect. In addition, this research verifies the usefulness of the extended TPB model in understanding the intention of consumers in green hotels industry in China. This is evidenced by a comparison of the initial TPB model with the extended TPB model where the explanatory power has improved from 65 to 68 per cent. Originality/value This research contributes to TPB theory by addressing certain gaps in the literature regarding the intention of consumers to visit green hotels in China. Furthermore, considering the limitations of the TPB model, two pro-social variables, namely, perceived consumer effectiveness and environmental concern, are incorporated into the TPB model to better understand the intention of consumers to visit green hotels. Also, this research addresses the gap that studies on the role of perceived consumer effectiveness are limited in the tourism and hospitality management literature. The results indicate that perceived consumer effectiveness has the largest influence on the intention of consumers to visit green hotels.
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Bengtsson, Anders, and Giana M. Eckhardt. "Consumer Culture Theory Conference 2008." Consumption Markets & Culture 13, no. 4 (November 20, 2010): 347–49. http://dx.doi.org/10.1080/10253866.2010.502405.
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Lim, Ming. "Explorations in Consumer Culture Theory." Journal of Marketing Management 29, no. 11-12 (August 2013): 1428–30. http://dx.doi.org/10.1080/0267257x.2013.832054.
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Jun, Tackseung, and Jeong-Yoo Kim. "A theory of consumer referral." International Journal of Industrial Organization 26, no. 3 (May 2008): 662–78. http://dx.doi.org/10.1016/j.ijindorg.2007.03.005.
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Abdullayev, Shavkat. "CONSUMER CREDIT: THEORY AND PRACTICE." INNOVATIONS IN ECONOMY 3, no. 3 (March 30, 2020): 32–37. http://dx.doi.org/10.26739/2181-9491-2020-3-5.
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The article discusses the theoretical foundations, current status and ways of improving consumer lending in Uzbekistan. It were studied the views of foreign and domestic scientists on the definition of consumer credit. There are analyzed the disadvantages of consumer credits and are proposed ways to improve them
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Cordelier, Benoît. "Consumer Culture Theory et Marketing." Communication et organisation, no. 37 (June 1, 2010): 165–77. http://dx.doi.org/10.4000/communicationorganisation.1323.
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Alvesson, Mats. "Critical theory and consumer marketing." Scandinavian Journal of Management 10, no. 3 (September 1994): 291–313. http://dx.doi.org/10.1016/0956-5221(94)90005-1.
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Boyd III, Henry C., and Janet E. Helms. "Consumer entitlement theory and measurement." Psychology and Marketing 22, no. 3 (2005): 271–86. http://dx.doi.org/10.1002/mar.20058.
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Beauchamp, Michelle Bednarz. "Dont Invade My Personal Space: Facebooks Advertising Dilemma." Journal of Applied Business Research (JABR) 29, no. 1 (December 27, 2012): 91. http://dx.doi.org/10.19030/jabr.v29i1.7558.
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For many companies, advertising on Facebook seems like the right decision. But with decreasing click-through rates and negative consumer perceptions of Facebook advertising, some major corporations are rethinking their social media strategy. The purpose of this paper is to examine role theory, boundary theory, and role segmentation/integration as possible explanations to the negative consumer perceptions surrounding Facebook advertising. Theory suggests that Facebook users expend effort creating and maintaining boundaries around consumer and social roles. By targeting consumers in a social domain, companies advertising on Facebook may actually be exacerbating the problem.
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Levy, Shalom, Yaniv Gvili, and Hayiel Hino. "Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 7 (October 1, 2021): 2608–32. http://dx.doi.org/10.3390/jtaer16070144.
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Social network sites (SNS) facilitate eWOM communication among consumers of different cultures. Building on contact theory and the theory of planned behavior, we propose a conceptual framework that integrates intercultural factors as predictors of minority consumers’ engagement with eWOM communicated by and to individuals of the dominant culture on social media. A partial least squares (PLS) analysis on data collected from the Israeli-Arab minority shows that intercultural factors (i.e., acculturation, social interaction, and language proficiency) are antecedents of minority consumer engagement with eWOM. However, this relationship is mediated by consumer beliefs (attitudes, subjective norms, and perceived behavioral control) concerning this behavior, and moderated by the cultural distance between minority and dominant culture consumers. The findings help marketers plan marketing communications that engage audiences meaningfully and generate positive eWOM when targeting ethnic-cultural minorities. The current study contributes to our understanding of minority consumers’ engagement with eWOM communicated by and to members of the hegemonic culture. It further contributes to consumer engagement theory and acculturation research by supporting the post-assimilationist view. The proposed model is highly valuable in light of the importance of the concept of consumer engagement in marketing research.
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Timokhina, G. S., S. V. Mkhitaryan, I. I. Skorobogatykh, I. A. Koryagina, and A. V. Lukina. "Sustainable consumer behavior: research through the prism of generational theory." MIR (Modernization. Innovation. Research) 13, no. 3 (October 9, 2022): 420–42. http://dx.doi.org/10.18184/2079-4665.2022.13.3.420-442.
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Purpose: to present an author-designed methodology for measuring sustainable consumer behavior and the results of its practical evaluation for the verbal modelling of behavior of consumers of generations X, Y and z in conditions of unstable socio-economic and environmental systems.Methods: the study is grounded in the application of methods of content analysis of secondary information and statistical analysis of primary data. Results and implications of the research study are grounded in the use of the author-designed system of indicators of sustainable consumer behavior in the marketing study of the extent of manifestation of such behavior by consumers of generations X, Y, z on a representative sample of 1195 units who reside in more than 200 large cities in Russia.Results: the author-designed customized methodology for measuring sustainable consumer behavior that is grounded in a system of qualitative indicators, classified by clusters of interrelated objectives on sustainable societal development (socio-economic, social and socio-environmental), has been developed. The study findings enabled the authors to identify significant differences in indicators of sustainable behavior of consumers of different generations and to determine their proclivity to exhibit sustainable behavior in the future. The detected differences served as the basis for demonstration of both the verbal models of sustainable behavior of consumers of generations X, Y and z and the possibility to identify generational groups as large market segments for the purposes of differentiating sustainable marketing strategies.Сonclusions and Relevance: the results of testing of the author-designed methodology for measuring sustainable behavior of consumers from different generational groups confirmed the provisions of the generational theory on differences in their behavior, which manifested itself in differentiation of the contribution of consumers of the X, Y, z generations to achieving socio-economic, social and environmental objectives in the country through productive (destructive) behavioral patterns. Therefore, application of generational theory provisions will be instrumental in identifying large target market segments, corresponding to the generational groups with different profiles and models of sustainable behavior, which will require differentiated approach in sustainable marketing.
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Gans, Joshua, Andrew Leigh, Martin Schmalz, and Adam Triggs. "Inequality and market concentration, when shareholding is more skewed than consumption." Oxford Review of Economic Policy 35, no. 3 (2019): 550–63. http://dx.doi.org/10.1093/oxrep/grz011.
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AbstractEconomic theory suggests that monopoly prices hurt consumers but benefit shareholders. But in a world where individuals or households can be both consumers and shareholders, the impact of market power on inequality depends in part on the relative distribution of consumption and corporate equity ownership across individuals or households. The paper calculates this distribution for the United States, using data from the Survey of Consumer Finances and the Consumer Expenditure Survey, spanning nearly three decades from 1989 to 2016. In 2016, the top 20 per cent consumed approximately as much as the bottom 60 per cent, but had 15 times as much corporate equity. Because ownership is more skewed than consumption, increased mark-ups increase inequality. Moreover, over time, corporate equity has become even more skewed relative to consumption.
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Mai, Mike, and Collin Qiu. "To Better Satisfy the Customers with Social Media - A Marketing Perspective from Clippers." BCP Business & Management 20 (June 28, 2022): 1231–39. http://dx.doi.org/10.54691/bcpbm.v20i.1122.
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Consumer satisfaction is of crucial importance for sports management. This article aimed to find out how to satisfy fans of the Clippers team from a marketing perspective. Based on the Marketing Mix theory including product, promotion, price, and place, the research discovered the connection between Marketing Mix theory and satisfaction. With each method asserting a different influence on consumer satisfaction, many examples helped to understand how Marketing Mix theory can affect consumer satisfaction. If the connection between the Marketing Mix theory and consumer satisfaction is known to be clear, people will know exactly what consumers want and how to better satisfy them. There are also some methods used in the example to help make better understand t. This article also used the SWOT method: strength, weakness, threat, and opportunity to research. This paper applied this method on social media to change how fans view the Clippers team, and how to promote the fan's loyalty. This paper aims to help the Clippers team find out a better way to better satisfy consumers.