Academic literature on the topic 'Consumer Value Creation'
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Journal articles on the topic "Consumer Value Creation"
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Wikstrom, Solveig R., Martin Hedbom, and Ludvig Thuresson. "Value creation from a consumer perspective." MERCATI & COMPETITIVITÀ, no. 1 (March 2010): 55–81. http://dx.doi.org/10.3280/mc2010-001006.
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This paper explores the concept of value, the process of consumer value creation and the role of firms and consumers in the value creating process. These issues, central to marketing researchers as well as marketing practitioners, have been much debated, but little empirical research has been devoted to the area. We use the example of food consumption to analyze the mechanisms for consumer value creation. The case study we use consists of a large Swedish retail firm, a panel of 35 households who are its customers, and four of its main suppliers. A central finding from this case study is that consumer value - i.e. what consumers perceive as good or value-creating for themselves - is less about access to separate products and services that meet articulated wants and needs, and more about how consumers use available goods and other resources to create value in their complex everyday lives - in ways that fulfill their own goals, and make them feel good. Hence, often, the consumer's biggest problem is how to integrate available resources and to make trade-offs between different value dimensions in a way that contributes to a good life. Firms can support these value creating activities by helping consumers use their available resources in an optimal way. These findings contribute to the development of consumer value theory. By offering an improved understanding of consumer value creation this paper helps marketing practitioners contribute more positively to the value creating process. In particular, we use our analysis to suggest five modifications to traditional approaches to marketing management.
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Anker, Thomas Boysen, Leigh Sparks, Luiz Moutinho, and Christian Grönroos. "Consumer dominant value creation." European Journal of Marketing 49, no. 3/4 (2015): 532–60. http://dx.doi.org/10.1108/ejm-09-2013-0518.
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Purpose – The purpose of this paper is to provide an analysis of the ontological and semantic foundations of consumer-dominant value creation to clarify the extent to which the call for a distinct consumer-dominant logic (CDL) is justified. This paper discusses consumer-driven value creation (value-in-use) across three different marketing logics: product-dominant logic (PDL), service-dominant logic (SDL) and CDL. PDL conceptualises value as created by firms and delivered to consumers through products. SDL frames consumer value as a function of direct provider-consumer interaction, or consumer-driven chains of action indirectly facilitated by the provider. Recently, the research focus has been turning to consumer-dominant value creation. While there is agreement on the significance of this phenomenon, there is disagreement over whether consumer-dominant value creation is an extension of SDL or calls for a distinct CDL. Design/methodology/approach – This is a conceptual paper, which is informed by five cases of consumer dominance. The cases are used to clarify rather than verify the analysis of the ontological and semantic underpinnings of consumer-dominant value creation. Findings – The ontological and semantic analysis demonstrates that PDL and SDL have insufficient explanatory power to accommodate substantial aspects of consumer-dominant value creation. By implication, this supports the call for a distinct CDL. Originality/value – This paper contributes to the ongoing theoretical debate over the explanatory power of SDL by demonstrating that SDL is unable to accommodate important ontological and semantic aspects of consumer-driven value creation.
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Cruz-Cárdenas, Jorge, Jorge Guadalupe-Lanas, Ekaterina Zabelina, Andrés Palacio-Fierro, Margarita Velín-Fárez, and Marcin Waldemar Staniewski. "Consumer value creation through WhatsApp use." Academia Revista Latinoamericana de Administración 32, no. 4 (2019): 455–71. http://dx.doi.org/10.1108/arla-02-2019-0044.
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Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.
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García-Haro, María Ángeles, María Pilar Martínez-Ruiz, and Ricardo Martínez-Cañas. "The Influence of Value Co-Creation on Consumer Satisfaction." International Journal of Online Marketing 5, no. 4 (2015): 60–83. http://dx.doi.org/10.4018/ijom.2015100104.
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The importance of value co-creation processes to firms' competitive strategy is widely recognized, both in practice and in academia. Therefore, it becomes essential to identify which variables drive consumers to collaborate with companies. A primary influence on this consumer decision relates to the search for greater satisfaction. This article proposes a theoretical model that relates the process of co-creating value with customer satisfaction. The proposed conceptual model also includes the user's motivation as a potential mediating variable in the process that transforms co-creation activities into consumer satisfaction.
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Wieczerzycki, Marcin. "Power asymmetry and value creation in B2C relationship networks." International Journal of Management and Economics 57, no. 2 (2021): 161–76. http://dx.doi.org/10.2478/ijme-2021-0006.
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Abstract The purpose of this paper is to explore the problem of power distribution within networks of relationships between companies and consumers (business-to-consumer (B2C) networks) and to examine the ways in which value is created and captured in such structures. To this end, we applied the network approach to multiple theoretical constructs describing collective consumer phenomena, carried over from the field of sociology to management science. Based on the literature and case study analysis, we managed to define a typology of B2C networks consisting of three types: (1) publics – centered around and dominated by a company, with no relationships between consumers themselves, creating value through crowd-sourcing; (2) communities – also centered around a company, but independent to a degree and more focused on consumer-to-consumer (C2C) relationships, creating value through consumer-managed projects; and (3) tribes – where companies serve only as peripheral actors, and their products – as potential symbols of affiliation, with value being created through creation and reinterpretation of the said products’ meanings (sign value).
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Lin, Shan, Shuai Yang, Minghui Ma, and Jian Huang. "Value co-creation on social media." International Journal of Contemporary Hospitality Management 30, no. 4 (2018): 2153–74. http://dx.doi.org/10.1108/ijchm-08-2016-0484.
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Purpose In recent years, hotels in China have been interested in leveraging social media platforms to facilitate interactions with and among consumers. Such brand engagement efforts on social media networks are believed to promote brands through co-creation of consumer experiences and values. This study was conducted in the context of Chinese hotels. The paper aims to identify two forms of brand engagement via social media platforms – consumer-initiated engagement and firm-initiated engagement – and to examine their effects on hotels’ display advertising effectiveness. Design/methodology/approach This study collected a comprehensive data set. First, the authors collected display advertisement data from two hotel chains in China. Second, the authors gathered the two hotels’ engagement data from Weibo. A generalized linear mixed model was used in data analysis. Findings The findings of the study indicate that both forms of brand engagement on social media network sites positively influence display advertising effectiveness. Moreover, for a strong brand, consumer-initiated engagement is more influential in increasing display advertising effectiveness; however, for a weak brand, firm-initiated engagement gains more clicks and conversions from advertisements. Practical implications As hotels in China continue to leverage online media platforms to reach, engage with and co-create value with potential and existing consumers, this study provides managers with insight as to how they can achieve higher advertising effectiveness by engaging with consumers on a consistent basis on social media. Originality/value This study mainly contributes to recent increasing research on engagement and value co-creation by providing a lens through which to assess the relationship between brand engagement via social media networks and online display advertising effectiveness.
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Liljedal, Karina T., and Hanna Berg. "Consumer responses to pictures of co-creating consumers in marketing communications." Journal of Consumer Marketing 37, no. 7 (2020): 775–84. http://dx.doi.org/10.1108/jcm-12-2019-3544.
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Purpose Co-creating consumers are often featured prominently in marketing communications for new co-created products. Previous research has only investigated the responses of non-participating consumers by describing co-creating consumers in text. This paper aims to examine consumer responses to combinations of text descriptions and pictures of co-creating consumers. Design/methodology/approach An experimental study used a reference group perspective to explain non-participating consumer responses to communications about co-creation with consumers in new product development. Findings Pictures of co-creating consumers moderate the effects of texts describing consumer co-creation on brand attitudes. The brand effects of describing the co-creating consumer in text as belonging to a dissociative group are negative when the picture looks similar to the non-participating consumers. If the co-creating consumer looks dissimilar to the in-group, the reference group text has no effect. Self–brand connection mediates these effects on brand attitudes. Research limitations/implications A reference group perspective is introduced as a boundary condition to the research on the communication of consumer co-creation. The effects on brand attitudes depend on the pictorial representations. Practical implications Companies should be advised to avoid portrayals of co-creating consumers that could cause dissociation in relevant consumer groups. Originality/value Neither reference group associations nor pictorial descriptions of co-creating consumers, have hitherto been investigated with regards to consumer co creation, despite the frequent inclusion of consumer imagery in advertising for consumer co-created new products.
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Carrington, Michal J., and Benjamin A. Neville. "Marketers are consumers too: integrating consumer-self in potential value creation." European Journal of Marketing 50, no. 5/6 (2016): 863–91. http://dx.doi.org/10.1108/ejm-03-2015-0185.
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Purpose The purpose of this paper is to explore the extent to which a marketer’s own priorities as a consumer infiltrate workplace decision-making and how this contamination influences the creation of potential value for the end consumer. The “black box” of the organisation is opened to investigate potential value creation at an individual/manager level of analysis. Design/methodology/approach The authors gathered in-depth qualitative data from amongst marketing managers and directors in the UK, Australia and the USA. The authors theorised these data through boundary theory to develop an integrated producer-as-consumer potential value creation model. Findings The paper reveals the dynamic interplay in marketing/production decision-making between the individual’s consumer-self, manager-self and the external interface with the organisation. Research limitations/implications The producer-as-consumer potential value creation model illuminates the complex role of the firm and its individual managers in the creation of potential value and identifies contingencies that result in a spectrum of possible potential value creation outcomes. These contributions are positioned within the marketing value creation and co-creation literatures. Practical implications Marketing organisations/managers may find this research useful when considering the benefits and drawbacks of integrating managers’ consumer-self insights into workplace decision-making and the creation of potential value for the end consumer. Originality/value This paper moves value creation/co-creation theory forward by revealing the dynamic potential value creation process and presenting a fluid representation of producers-as-consumers, at individual manager level. This paper is of interest to academic and marketing practitioner audiences.
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Greer, Dominique A. "Defective co-creation." European Journal of Marketing 49, no. 1/2 (2015): 238–61. http://dx.doi.org/10.1108/ejm-07-2012-0411.
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Purpose – This study aims to explore the scope of consumers’ defective co-creation behaviour in professional service encounters. One of the founding premises of service-dominant logic (Vargo and Lusch, 2004, 2008) is that consumers co-create the value they derive from service encounters. In practice, however, dysfunctional consumer behaviour can obstruct value co-creation. Extant research has not yet investigated consumers’ defective co-creation behaviour in highly relational services, such as professional services, that are heavily reliant on co-creation. Design/methodology/approach – To investigate defective co-creation in professional services, 164 critical incidents were collected from 38 health-care and financial service providers using the critical incident technique within semi-structured, in-depth interviews. Thematic coding was used to identify emergent themes and patterns of consumer behaviour. Findings – Thematic coding resulted in a comprehensive typology of consumers’ defective co-creation behaviour that both confirms the prevalence of previously identified dysfunctional behaviours (e.g. verbal abuse and physical aggression) and identifies two new forms of consumer misbehaviour: underparticipation and overparticipation. Further, these behaviours can vary, escalate and co-occur during service encounters. Originality/value – Both underparticipation and overparticipation are newly identified forms of defective co-creation that need to be examined within the broader framework of service-dominant logic (SDL).
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Sumara, Andry Rivan, Saepudin Saepudin, and Yudha Asmara Dwi Aksa. "NILAI KONSUMEN WISATA DALAM RUANG PROMOSI DIGITAL." Diakom : Jurnal Media dan Komunikasi 2, no. 2 (2019): 129–43. http://dx.doi.org/10.17933/diakom.v2i2.52.
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Abstract
 Consumer value is the basic fundamental of marketing communications. Promotional materials on media have to consider the value of consumer expectations, wishes, experiences, and perceptions. This means the product or service has to interact with consumers (need, expectation, experience, and perception). The emergence of new media becomes an alternative for marketers to promote goods or services to their target market. But the emergence of this new media in addition to being an opportunity also becomes a challenge in presenting the best consumer value. The purpose of this research is to find out the ways of creating the value of local tourism on social media. The researcher chooses the official account of Twitter of Government Tourism and Culture Office of West Java as an object of research. The focus of this research is promotional content on the official account of Twitter and consumer value creation. This research is content analysis. The purpose of this research is the identification of the value and effort of tourism, consumer value creation, especially on social media. The output of this research is patterns of consumer tourism, value-creation. Consumer value creation is not applied in visual and textual comprehensively. In addition, based on the content of this account, the local tourist is as the main target market. The values in this account are created for local tourists and not for international tourist.
 
 Keywords: consumer value, tourism, tourism marketing.
Dissertations / Theses on the topic "Consumer Value Creation"
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Binti, Ishak Nisrin Alyani. "Enacting organisational and consumer value capture : a social co-creation perspective." Thesis, Brunel University, 2018. http://bura.brunel.ac.uk/handle/2438/17138.
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The capability of the organisation in capturing customer value of experience (VoE) has led to continuous social interaction and spawned innovative ways to collaborate and co-create with the customers. This notion of reciprocal engagement is referred to as social co-creation. The co-creation paradigm represents value and is referred to as a function of experience other than the product itself. However, there is a critically needs for the organisation to formulate a 'value capture strategy' through the lens of social co-creation. It is evident that the fundamental question of the causal relationship between social media and co-creation has not been fully explained. The research developed a value capture framework in order to have a clear need to understand the various perceptions of four important conditions, social co-creation, customer engagement, engagement platform and organisation capability on value capture. The theoretical aspect of 'Absorptive Capacity Theory (ACT)' is used to demonstrate the organisational capability in order to recognise, identify, assimilate and implement the VoE in the organisation as part of competitive advantage along with existing of social technologies. In this respect, an original conceptual framework was formulated based on evidence within the current literature where a series of constructs are reported to guide the empirical fieldwork in identifying a 'value capture strategy'. The research adopted a qualitative methodology for the data collection approach which consequently enabled an exploratory and interpretive investigation. This included three pilot studies, twentyeight semi-structured interviews and one validation phase with experienced senior managers involved in co-creation within the technology and services industry who were regarded as valid respondents. The findings addressed external and internal conditions of value capture framework for VoE as a result of the analysis. The external condition focuses on organisation capability in recognising a customer active participation with the engagement platform. The internal condition enables an organisational strategy to assimilate and implement the VoE through co-creation initiatives in capturing the VoE. The research considers the organisation role as an actioner purposes on using a social co-creation for direct communication as part of the organisations practice. 9 The study not only contributes to the knowledge of social co-creation generally, but also extending the needs for the organisation on considering the internal condition for the organisation to identifies the VoE from customer participation. With that regards, the social co-creation engagement works as the interface before extending on cocreation stages which more direct, in-depth conversations with customers internally. The evidence is presented which confirms that a value capture strategy in cocreation is important for organisations stability and enhanced service delivery. By formulating a value capture framework, it creates a much deeper understanding of how each element were related and correlated to reach potential end result for the organisation. The implications of the study are that organisations should carefully consider the role of social media on engaging with the customers and propose to develop an online engagement network with their customers in order to have more direct and effective communication tools. This would allow them to have the right strategy on selecting the right customer to engage, for the right purposes at the right time is far more important from creating a massive communication.
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Samarov, Evgeny. "Value creation and co-creaiton in the consumer sphere online retail." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/52309.
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Intense business competitiveness, accelerated by web technological advancement of recent
years, poses challenges for online organisations to remain relevant in the market, while
continuing to serve customers needs and wants, as well as acquire new customers in a cost
effective manner. Nowadays, online consumers possess a much greater bargaining power
and are capable of exercising their consumer choice behaviour to a much larger degree than
in the recent past. An increasing number of academic scholars and business practitioners
maintain, that success of the future business will depend on how organisations manage to
revise their existing business practices and bring the customers into the process of value
co-creation.
The research set out to explore opportunities for value creation and co-creation between
online firms and online consumers. In-depth interviews conducted with 22 participants
provided further insights into the notion of value creation and value co-creation in online
retail. Expansive literature review allowed to form solid academic grounds, upon which the
investigation was built and evolved to its conclusion.
Coupled with theoretical premises, key research findings suggested that online firms can
indeed co-create value with existing customers in the closed-to-firms customer sphere,
where only customer-to-customer interactions take place. Enhancement of customers' value
perception plays key role in the process of value co-creation in the customer sphere. As a
result, online firms may reduce cost on acquiring new customers and consequently excel in
revenue growth and business prosperity.<br>Mini Dissertation (MBA)--University of Pretoria, 2015.<br>sn2016<br>Gordon Institute of Business Science (GIBS)<br>MBA<br>Unrestricted
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Högström, Claes. "Fit in to stand out : An experience perspective on value creation." Doctoral thesis, Karlstads universitet, Centrum för tjänsteforskning, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-33398.
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In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. Consequently, the overall aim of this thesis is to provide a conceptually and empirically grounded understanding of consumers’ and managers’ value assessments and behavior in value creation. This thesis draws on a consumer experience perspective and theories on social construction, organizational identity, self-congruence, and the theory of attractive quality, and combines multiple qualitative and quantitative studies. The findings in this thesis shed light on the interplay between consumers, firms, and contextual structures in value creation. Contextual structural, cultural, and political forces are shown to affect and be affected by the shared and individual cognitions of value creation that firms and consumers use in their assessment and creation value. The results of the study enhance the understanding of how firms can adopt various strategic schemas or organizing logics to optimize different types of use value creation when choosing between opposing and contradictive demands in their value creation. Furthermore, the thesis provides a deeper understanding of the hierarchical nature of consumer judgments of value that can be used to enhance the effectiveness of firm prioritizations and as a foundation for future value-creating strategies.
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Liu, Yan. "Value Creation through Bonding Strategies: An Online Retailing Context." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1435851555.
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Weng, Jens Oliver. "Value creation of M & A strategies in the fast-moving consumer goods industry." Thesis, Henley Business School, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274880.
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Skourtis, Georgios. "The impact of operant resources on consumer value co-recovery in-role behavior and co-created value." Thesis, Toulouse 1, 2016. http://www.theses.fr/2016TOU10072/document.
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La service-dominant logic (S-D logic) est une approche qui montre l'importance de créer le marketing avec les consommateurs (orienté-processus) et non vers les consommateurs (orienté-output). En outre, la S-D logic souligne l'importance des ressources opérantes (immatérielles, par exemple les compétences) plutôt que les ressources opérandes (matérielles). La contribution la plus importante de la S-D logic est que le consommateur n’y est pas considéré comme un acteur passif mais comme un partenaire actif toujours cocréateur de valeur. La compréhension de ce qui mène à la co-création de valeur et son importance est rarement étudiée. De plus, bien que la S-D logic ait des implications majeures pour toutes les autres activités de marketing, il n’existe que peu de recherches abordant le processus de rétablissement de service après un incident. Plus spécifiquement, les études précédentes ont peu abordé des points tels que ce qui contribue à la co-création de la valeur, le rôle des ressources opérantes, le moment de co-création de la valeur et la motivation des consommateurs à contribuer au processus de rétablissement du service. Cette recherche se propose de répondre à ces questions en étudiant le mécanisme psychologique sous-jacent à la façon dont les ressources opérantes sont utilisées pour le processus de rétablissement de service et sur leurs conditions de co-affectation pour générer une valeur co-créée. Cette thèse soutient que la capacité des consommateurs à intégrer leurs ressources pour co-créer le rétablissement de service les motive à exprimer une volonté plus forte de co-création et les amène à profiter de valeurs hédoniques et utilitaires. Pour tester cette hypothèse, cette thèse étudie lΥimpact de la capacité des consommateurs pour la cocréation de rétablissement de service sur leur participation à ce rétablissement en tenant compte des motivations extrinsèque et intrinsèque en tant que médiateurs. De plus, elle explore le rôle de plusieurs variables modératrices (clarté du rôle, blâme interne, confiance dans la capacité de résolution du fournisseur de services et émotions négatives) pour acquérir une meilleure compréhension de la co-création de rétablissement de service. Les résultats révèlent que seulement la motivation extrinsèque médiatise partiellement la relation entre la capacité des consommateurs pour la co-création et la participation des consommateurs au rétablissement du service. En outre, les résultats démontrent que la participation des consommateurs au rétablissement de service augmente sa valeur utilitaire mais diminue sa valeur hédonique<br>Service-dominant logic is a mindset in marketing literature which embraces a process orientation rather than an output orientation. Moreover, S-D logic emphasizes the role of operant resources (e.g skills) rather than operand (tangible) resources, which importance is high as there are the source of competitive advantage. The most important contribution of this emerging school of thought is that customers shift from being passive to active, who always co-create value with firms and other stakeholders. Understanding therefore what leads to value co-creation is a major issue and also neglected. Furthermore, although this shift has important implications for all service activities, very little research has focused on service recovery context. What is more it is not yet known what contributes to value co-creation and what is the role of operant resources in a service recovery context, while prior studies have no examined under which circumstances value is co-created and what motivates customers to contribute their resources in the service recovery process. With the goal of addressing these issues, this study focuses on the underlying mechanism of how operant resources are utilized during service recovery and, in turn, under which conditions co-allocation of these resources generates co-created value. It argues that the consumers’ ability to integrate their resources to co-recover from a service failure motivates them to express higher value co-recovery in-role behavior and hence enjoy higher hedonic and utilitarian values. To test this claim, this dissertation investigates the impact of consumers’ ability to co-recover on value co-recovery in-role behavior by taking into account extrinsic and intrinsic motivation as mediators. It also explores the role of several moderating variables (role clarity, internal blame, trust in service provider’s resolution ability, and negative emotions) to gain a deeper understanding of the co-recovery process. The results reveal that only extrinsic motivation partially mediates the relationship between ability to co-recover and value co-recovery in-role behavior. Furthermore, outcomes demonstrate that value co-recovery in-role behavior increases utilitarian value but decreases hedonic value
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Nyström, Matilda, and Emelie Johansson. "Textile waste is only matter out of place : Antecedents of value creation in reverse textile value chains." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-641.
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The current waste management system of Post Consumer Textile Waste (PCTW) in Sweden leads to vast amounts of incinerated or exported textiles. The amount of PCTW reused or repurposed within the country is small in comparison to the amounts of textile products consumed every year. Hence, there is an observed problem in terms of low value creation from textile waste. A system that allows for more textiles to be kept and reused in Sweden could create more economic value in a resource-efficient way. Hence, the purpose of this thesis is to investigate value creation from PCTW for reuse and redesign in Sweden, and to establish a framework for the antecedents of value creation in reverse textile value chains. A pre-study was conducted to map the PCTW industry structure, and served as the basis for sampling cases. Data collection consisted of multiple case studies from 4 charity organisations, 3 clothing brands and 3 redesign brands. The interviews were performed in a semi-structured manner in order to discover the state-of-art in value creation and to identify the key enabling attributes. The findings were analysed to adjust the deductive framework to the textile industry context. Results and findings shows that the state-of-art for value creation among the selected cases varies depending on its mission. Charity organisations are facing a new competition of resources from clothing brands, who have realised a potential of new differentiation by engaging in value creation from PCTW. This has led to a new mind-set among the charity organisations to work more strategically in all their activities. Redesign brands are a relatively new actor and want to work symbolically with redesign to communicate the values in textile materials. Enablers and disablers to value creation from PCTW were found in the interviews and led to the development of an empirical framework. As a whole, this thesis provides rich descriptions of the current preconditions and challenges within the field. Furthermore, it presents a framework for the antecedents of value creation along the recovery processes involved in reuse and redesign value chain. The empirical framework confirms the themes in the theoretical framework, and concludes that there is a set of generic antecedents for value creation in reverse textile value chains. However, there are also category specific antecedents, which need to be considered. The specific experiences of one actor category might as well be valuable knowledge to another, which is why increased collaboration is suggested to enhance value creation from PCTW.
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Kumar, Minu. "The role of product design in value creation, transmission and interpretation : implications for consumer preference /." Full text available from ProQuest UM Digital Dissertations, 2008. http://0-proquest.umi.com.umiss.lib.olemiss.edu/pqdweb?index=0&did=1850403961&SrchMode=1&sid=1&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1277396668&clientId=22256.
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Thesis (Ph.D.)--University of Mississippi, 2008.<br>Typescript. Vita. "August 2008." Major Professor: Charles H. Noble Includes bibliographical references (leaves 156-173). Also available online via ProQuest to authorized users.
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Choi, Hwanho. "Value and value creation : popular music in the digital era : the case of the independent music industry in South Korea." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/value-and-value-creation--popular-music-in-the-digital-era-the-case-of-the-independent-music-industry-in-south-korea(bbf539a4-ee2f-4149-aa03-6b80ada39c7a).html.
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This thesis investigates the production and consumption of the independent music sector in South Korea in the digital age. It examines the value of music and how it is created in the digital age. Thus, it suggests the impacts of the Internet for consumers and producers. The investigation is based on the view that there has been a transition to value co-creation by consumers and producers, away from the traditional view of value being produced by firms alone, and that this value can be symbolic, emotional and experiential. The thesis shows that this transition has indeed occurred in the music industry. To investigate value and value creation in popular music in the digital age, an in-depth single case study of the independent music industry in South Korea is conducted. Qualitative data was collected, using semi-structured interviews, from independent music consumers and independent record labels. This research reveals that consumers’ music consumption is made up of both information-processing and experiential behaviours. Their desire to minimize the inappropriateness and maximize the appropriateness of independent music and its culture contributes to its sustainment and expansion. This research also reveals the online practices of consumers, categorized into three themes: acquisition, relationship and engagement. In addition, the examination of music communities in South Korea shows that consumers are resource integrators. It reveals that the consumption communities are organized and maintained through various operant resources of the participants. The data from the independent record labels reveals that they are trying hard to interact with consumers and benefit from the new media. They are found to conduct four value (co)creation strategies: contacting, bonding, spreading and managing. Finally, this research shows that difficulties in utilizing social media can be categorized into the following: adaptability, uncontrollability, representability and applicability. The key contributions of this research are as follows: Firstly, it extends our understanding of the symbolic consumption of music. Secondly, it identifies a form of consumption community, which can be termed a ‘co-creative consumption community’. Lastly, it demonstrates the value (co)creation practices used by consumers and the strategies used by producers. These findings extend the existing knowledge and suggest new evidence that contributes to an increased understanding of the concept of value co-creation, and to consumer research in general. In addition, the findings will benefit marketers and producers, especially in cultural industries such as the music industry.
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LU, Qi. "The roles of product type and product newness in consumer value co-creation for luxury brands." Digital Commons @ Lingnan University, 2017. https://commons.ln.edu.hk/mkt_etd/21.
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The study examines the effect of consumer co-creation in different new product development stages on consumer loyalty, purchase intention and word-of-mouth. It also examines (a) the mediating role of consumer perceived value, (b) the moderating effect of product type (search goods vs. experience goods) and (c) the influence of product newness (high-level vs. low-level) on the moderating effect of product type. Two scenario-based experiments on real luxury buyers in China were conducted to test the proposed hypotheses.
The findings show that co-creation at the early (vs. late) stage have a greater positive impact on consumer loyalty, purchase intention and word-of-mouth. Moreover, consumer perceived value is found to mediate the relationship of consumer co-creation and consumer responses. Consumer value co-creation in the early stage has a greater positive effect on consumer loyalty and purchase intention for experience goods (vs. search goods). The moderating effect of the product type is influenced by product newness. When the level of the product newness is low, the moderating effect of the product type will be stronger. Managerial implications and recommendation for future research are discussed.
Books on the topic "Consumer Value Creation"
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Keith, Pigues D., ed. Customer value creation: Case studies in business to business success. Wiley, 2010.
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Behaviour space: Play, pleasure and discovery as a model for business value. Gower, 2012.
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Reilly, Thomas P. Value-added customer service: The employee'sguide for creating satisfied customers. Contemporary Books, 1996.
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(Association), RMA. The customer value imperative: Creating shareholder value through consumer credit portfolio management : an industry best practices report. RMA, 1999.
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Creating value for customers: Designing and implementing a total corporate strategy. Wiley, 1991.
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Band, William A. Creating value for customers: Designing and implementing a total corporate strategy. John Wiley, 1991.
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Reilly, Thomas P. Value-added customer service: The employee's guide for creating satisfied customers. Contemporary Books, 1996.
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Value added customer service: Every employee's guide for creating satisfied customers. Motivation Press, 1995.
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Gale, Bradley T. Managing customer value: Creating quality and service that customers can see. Free Press, 1994.
Find full textBook chapters on the topic "Consumer Value Creation"
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Apse-Apsitis, Peteris, Ansis Avotins, Leonids Ribickis, and Janis Zakis. "Development of Energy Monitoring System for SmartGrid Consumer Application." In Technological Innovation for Value Creation. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-28255-3_38.
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Baron, Steve, and Gary Warnaby. "Value Co-creation from the Consumer Perspective." In Service Systems Implementation. Springer US, 2011. http://dx.doi.org/10.1007/978-1-4419-7904-9_12.
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Banytė, Jūratė, Rita Kuvykaitė, and Asta Tarutė. "Consumer Engagement in the Context of Value Creation." In Progress in IS. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-54205-4_3.
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Usui, Makoto. "The Spread of Services and Consumer Value Co-Creation." In Global Perspectives on Service Science: Japan. Springer New York, 2016. http://dx.doi.org/10.1007/978-1-4939-3594-9_15.
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Kirk, Colleen P., and Scott D. Swain. "Interactivity and Psychological Ownership in Consumer Value Co-Creation." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_43.
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Gatautis, Rimantas, Jūratė Banytė, Rita Kuvykaitė, et al. "The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation." In Progress in IS. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-54205-4_5.
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Motamarri, Saradhi. "Information Systems as a Service (ISaaS): Consumer Co-creation of Value." In Service Research and Innovation. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-76587-7_4.
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Dent, Kendall, Nadia Zainuddin, and Leona Tam. "The Good Life: Exploring Value Creation and Destruction in Consumer Well-Being (An Extended Abstract)." In Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_48.
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Piligrimienė, Žaneta. "Research Methodology of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development." In Progress in IS. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-54205-4_6.
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Piligrimienė, Žaneta, Agnė Gadeikienė, Rimantas Gatautis, and Elena Vitkauskaitė. "Research Results of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development." In Progress in IS. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-54205-4_7.
Full textConference papers on the topic "Consumer Value Creation"
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Telalbasic, Ida. "Resilient co-creation of value with the consumer. Service design derived forms of value as strategies for subversion." In European Academy of Design Conference Proceedings 2015. Sheffield Hallam University, 2016. http://dx.doi.org/10.7190/ead/2015/158.
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Liu, Yue. "The Influence of Customer Participation in Value Co-creation Activities on Consumer WOM Communication." In 2017 7th International Conference on Social science and Education Research (SSER2017). Atlantis Press, 2018. http://dx.doi.org/10.2991/sser-17.2018.23.
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Mikkonen, Karri, Jose Teixeira, Mikko Pynnonen, Kari Korpela, and Jukka Hallikas. "A Purpose-Based Typology for Systemic Features Enabling Value Co-Creation in Consumer Information Systems." In 2016 49th Hawaii International Conference on System Sciences (HICSS). IEEE, 2016. http://dx.doi.org/10.1109/hicss.2016.156.
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Redlich, Tobias, and Franz-Ludwig Bruhns. "Open Production: A New Broker-Based Approach to Interactive Value Creation and User Manufacturing." In ASME 2008 International Mechanical Engineering Congress and Exposition. ASMEDC, 2008. http://dx.doi.org/10.1115/imece2008-67358.
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Business strategies and organization are subject to a permanent adjustment due to the discontinuity of the markets. Mass production, in particular, and a focus on tayloristic principles, in general, no longer seem to be the right choice within this context. Rather, the increasing importance of customization and the transition to an information-based economy leads to the question whether the currently enshrined distinction between producer and consumer is still appropriate. The authors of this paper assume that the key to dealing with complex economic turbulences can be found in the implementation of a new form of coordination, in which the strict separation between producer and consumer is repealed. That requires changeability at all levels of production systems as it is inherent to the approach of “Open Production” that will be introduced with this paper. While Open Production encompasses recent concepts like “Open Innovation”, “Mass Customization”, and “e-Manufacturing”, the three “pillars” of Open Production are openness, individualization and web integration. Additionally it implies a superior broker system that coordinates the information and material flows between the stakeholders of open production. This represents a completely new, but profoundly changeable form of coordination integrating the customers into production directly, where as the previously static separation into a customer and a corporate domain and the division of labor and competence is dissolved.
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Al Majzoub, Khaled, and Vida Davidavičienė. "Development of ICT: conceptual comparative analysis of consumer behavior in Europe and Asia." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.090.
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Today’s society is becoming the information and communication technology societies, where ICT is responsible for the creation, distribution, and manipulation of information in every aspect of society (Xiang, Magnini, & Fesenmaier, 2015). The following article will present a comparative analysis of one aspect of consumer changes caused by ICT, which is e-commerce between Europe and Asia, using Hofstede’s culture dimensions (Power distance, individualism, masculinity and uncertainty avoidance). Purpose – to provide a comparative analysis of consumer behavior changes caused by ICT between Europe and Asia. Research methodology – a synthesis of review of the literature. Findings – provide insight into the difference in consumer behavior changes caused by ICT, between Europe and Asia and provide the basis for future researches. Research limitations – future research should include empirical research and study of other solution and other factors that affect consumer behavior. Practical implications – the practical implication of the article provide a framework for organizations to take into consideration, the difference in consumer behavior between countries when it is targeting their markets. Originality/Value – no comparative.
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Prasad, Asim. "Risk and Challenges in Speedy Commencement of Natural Gas Supplies for Last Mile Consumer Connectivity Projects." In ASME 2013 India Oil and Gas Pipeline Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/iogpc2013-9843.
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Over the years the natural gas pipeline industry in India has witnessed significant growth in all three segments namely domestic gas production / gas import, development of pipeline infrastructure for gas transmission and actual usage by end consumers. This is manifested by the fact that in the last five years the gas consumption in the country has increased by over 50 %. Natural gas is the fuel of choice due to controllability and flexibility in use, low emission of CO2 and other pollutants, efficiency in transportation and distribution. Due to this, natural gas the cleanest fossil fuel is emerging as the most sought for fuel across the globe. Last Mile Consumer Connectivity are small pipeline projects that are executed to commence natural gas supplies to prospective customers who come forward to sign firm contractual agreement for commencing gas supplies. These projects are extremely important as the connectivity’s leading to start of commercial supplies by different segments of customers for diversified application generates revenue for the company apart from intensifying economic activities for wealth creation of shareholders. It is experienced that such projects encounters risks and challenges both in the internal and external environment which are either known-known, known-unknown or unknown-unknown. This retards the project progress leading to resource idling. The risks are in different areas related to gas marketing, project execution, operations, economic and regulatory risk. Such risks ultimately affect the company’s net profit, due to delay in commencement of commercial supplies. This in turn retards economic development and wealth creation of shareholders. Efforts has been made to draw and consolidate examples from the experience gained in execution of these projects with respect to the types of risks and challenges being encountered under different phases of value chain, situations, along with measures taken to counter the same. Even though such situations are encountered tactfully leading to successful commencement of gas supplies, the question still remains as to what are the best practices for speedy execution for these projects. The aim of this paper is to provide vivid description and insights into the different types of risks and challenges encountered under the Last Mile Connectivity Value Chain and the best practices adapted for speedy commencement of gas supplies to customers.
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"Prosumers’ Engagement in Business Process Innovation – The Case of Poland and the UK." In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4229.
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[This Proceedings paper was revised and published in the 2019 issue of the Interdisciplinary Journal of Information, Knowledge, and Management, Volume 14.] Aim/Purpose: The main purpose of this paper is to identify prosumers’ engagement in business process innovation through knowledge sharing. Background: In the increasingly competitive knowledge-based economy, companies must seek innovative methods of doing business, quickly react to consumer demand, and provide superior value to consumers. Simultaneously, contemporary consumers, named “prosumers”, want to be active co-creators of value and satisfy their consumption needs through collaboration with companies for co-creation, co-design, co-production, co-promotion, co-pricing, co-distribution, co-consumption, and co-maintenance. Consequently, consumer involvement in development and improvement of products and business process must be widely analyzed in various contexts. Methodology: The research is a questionnaire survey study of 388 prosumers in Poland and 76 in the UK. Contribution The contribution of this research is twofold. First, it identifies how prosumers can be engaged in business processes through knowledge sharing. Second, it investigates the differences between Poland- and UK-based prosumers in engagement in business process. Findings: The study found that prosumers are engaged in knowledge sharing at each stage of the business process innovation framework. However, there are differences in the types of processes that draw on prosumers’ engagement. Prosumers in Poland are found to engage mostly in the business process of developing and managing products, whereas prosumers in the UK engage mostly in the business process of managing customer services. Recommendations for Practitioners: This study provides practitioners with guidelines for engaging prosumers and their knowledge sharing to improve process innovation. Companies gain new insight from these findings about prosumers’ knowledge sharing for process innovation, which may help them make better decisions about which projects and activities they can engage with prosumers for future knowledge sharing and creating prospective innovations. Recommendations for Researchers: Researchers may use this methodology and do similar analysis with different samples in Poland, the UK, and other countries, for many additional comparisons between different groups and countries. Moreover, a different methodology may be used for identifying prosumers’ engagement and knowledge sharing for processes improvement. Future Research: This study examined prosumers’ engagement from the prosumers’ standpoint. Therefore prosumers’ engagement from the company perspective should be explored in future research.
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Zhou, Ding, Jiabei Jiang, and Yuqing Zou. "Systemic Design Method for Co-creation of 3D Printing Service." In Systems & Design: Beyond Processes and Thinking. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3144.
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Background- As one of the objectives of Design for Additive Manufacture, the capability of customized geometry promotes 3D printing to increasingly realize product customization in the service market. Defined as a business strategy focusing on customer experience and interaction, co-creation is expected to obtain fast-growing market volume. Recently, some co-creation of 3D printing service (3DPS) have been released to realize value creation. Despite its rapid growth, there is little research on this field, especially its design method. Aim- This research aims to define a systemic design method for developing the co-creation of 3DPS. Method- First, this research distinguished ambiguous-type and definite-type of 3DPS co-creation. The latter was taken as the current research object, because it presents the services scope more clearly. Furthermore, in order to solve the research question, that is, how to organize the service innovation for 3DPS co-creation, evidence needed to be collected by observing the mentioned cases. Therefore, holistic multiple-case study of 3DPS co-creation samples was designed and conducted, as it was herein employed as the research method. This research is divided into three sections. The first section presents the preparation for data collection, involving case selection and the formulation of evidence collection. The second section analyzes the collected evidences. Based on the evidence analysis, the third section concludes the knowledge of 3DPS co-creation. In order to collect adequate evidences, a pair of models was employed to build a framework. The first one is the Den Hertog's service innovation model, which presents four dimensions including new service concept, new client interface, new service delivery system, and technological options. Another model refers to the building blocks of interactions for value co-creation: dialogue, access, risk-benefits, and transparency, presenting the components in basis construction, which are necessary for the interaction between consumer and service provider. Finding- The findings conclude a systemic design method for 3DPS co-creation, which is divided into the following steps: embedding 3DPS co-creation in current product customization, developing a WebGL-based interface for service processes, preparing 3D printing technology for customized results, evaluating and optimizing the co-creation structure according to the standard including clear dialogues, complete customization access, reasonable understanding of risk-benefits, and ideal transparency.Conclusion- This research proposes a systemic design method for co-creation of 3DPS, which promises benefits to enterprises engaged in the 3D printing service, and will contribute to promoting co-creation in the context of service design and other related fields.DOI: http://dx.doi.org/10.4995/IFDP.2016.3144
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Ohshima, Kentarou, and Hideki Aoyama. "Design Emerging System by Applying Consumer’s Preference to Designer’s Idea." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28199.
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In recent years, aesthetic design is given increasing importance in the development of products industry with the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to use and function. Effective techniques enabling design creation based on consumer preference and needs are indispensable. This study thus aims to construct a design support system which can identify various consumer needs and provide ideas to the designer at an early stage in the design process. In the identification of the consumer preferences, it is necessary to also expose vague consumer preferences. The design support system thus also aims to reduce burden on the consumers during consumer survey and expose consumer preference by using the genetic algorithm (a type of Interactive Evolutionary Computing) for the extraction of consumer preference. The authors also propose the use of rough sets and decision rules for analyzing the acquired consumer preference data specifically and effectively, and formulate consumer preference rules. Furthermore, the constructed system is able to generate multiple design solutions automatically by reflecting the consumer preference rules in design solutions created by the designer, and display the generated solutions to the designer.
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Özmen, Alparslan. "An Emotional Approach to City Branding: Experiential Marketing." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01753.
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Nowadays, transportation, communication, technology and scientific developments are rapidly changing all areas. Consumers have been changed by the intensification of rivalry. Businesses have to produce proper products and services by giving more attention to changing consumer demands and needs against this rivalry. So, the experience economy is seen to take the place of the service economy. In this context, marketing strategies rather than selling products and services varies as to ensure consumer experience. Thus, the experience economy is starting with proposing products and services as a theater or visual art. Service here; to put on the stage is to create unforgettable moments and memories for customers. Today consumers are looking for features that address to their emotions and feelings. In this sense, experience takes the place of the functional value by providing mental, emotional, cognitive, behavioral and relational values. Consumption experience, is composing the focal point of the experiential approach, creating fantasies, emotions and entertainment. From this point they entered rivalry and began branding in cities. Therefore, all the dynamics of the city is necessary to make a difference by staging features that the experiential marketing has revealed. With which properties cities must be at the forefront, they should be identified and tried to be marketed. Experiential marketing will create an unforgettable experience by making the biggest help for city branding. By taking experiential marketing, the study will attempt to evaluate its effect to city branding with making conceptual analysis in the theoretical structure framework.
Reports on the topic "Consumer Value Creation"
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African Open Science Platform Part 1: Landscape Study. Academy of Science of South Africa (ASSAf), 2019. http://dx.doi.org/10.17159/assaf.2019/0047.
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This report maps the African landscape of Open Science – with a focus on Open Data as a sub-set of Open Science. Data to inform the landscape study were collected through a variety of methods, including surveys, desk research, engagement with a community of practice, networking with stakeholders, participation in conferences, case study presentations, and workshops hosted. Although the majority of African countries (35 of 54) demonstrates commitment to science through its investment in research and development (R&D), academies of science, ministries of science and technology, policies, recognition of research, and participation in the Science Granting Councils Initiative (SGCI), the following countries demonstrate the highest commitment and political willingness to invest in science: Botswana, Ethiopia, Kenya, Senegal, South Africa, Tanzania, and Uganda. In addition to existing policies in Science, Technology and Innovation (STI), the following countries have made progress towards Open Data policies: Botswana, Kenya, Madagascar, Mauritius, South Africa and Uganda. Only two African countries (Kenya and South Africa) at this stage contribute 0.8% of its GDP (Gross Domestic Product) to R&D (Research and Development), which is the closest to the AU’s (African Union’s) suggested 1%. Countries such as Lesotho and Madagascar ranked as 0%, while the R&D expenditure for 24 African countries is unknown. In addition to this, science globally has become fully dependent on stable ICT (Information and Communication Technologies) infrastructure, which includes connectivity/bandwidth, high performance computing facilities and data services. This is especially applicable since countries globally are finding themselves in the midst of the 4th Industrial Revolution (4IR), which is not only “about” data, but which “is” data. According to an article1 by Alan Marcus (2015) (Senior Director, Head of Information Technology and Telecommunications Industries, World Economic Forum), “At its core, data represents a post-industrial opportunity. Its uses have unprecedented complexity, velocity and global reach. As digital communications become ubiquitous, data will rule in a world where nearly everyone and everything is connected in real time. That will require a highly reliable, secure and available infrastructure at its core, and innovation at the edge.” Every industry is affected as part of this revolution – also science. An important component of the digital transformation is “trust” – people must be able to trust that governments and all other industries (including the science sector), adequately handle and protect their data. This requires accountability on a global level, and digital industries must embrace the change and go for a higher standard of protection. “This will reassure consumers and citizens, benefitting the whole digital economy”, says Marcus. A stable and secure information and communication technologies (ICT) infrastructure – currently provided by the National Research and Education Networks (NRENs) – is key to advance collaboration in science. The AfricaConnect2 project (AfricaConnect (2012–2014) and AfricaConnect2 (2016–2018)) through establishing connectivity between National Research and Education Networks (NRENs), is planning to roll out AfricaConnect3 by the end of 2019. The concern however is that selected African governments (with the exception of a few countries such as South Africa, Mozambique, Ethiopia and others) have low awareness of the impact the Internet has today on all societal levels, how much ICT (and the 4th Industrial Revolution) have affected research, and the added value an NREN can bring to higher education and research in addressing the respective needs, which is far more complex than simply providing connectivity. Apart from more commitment and investment in R&D, African governments – to become and remain part of the 4th Industrial Revolution – have no option other than to acknowledge and commit to the role NRENs play in advancing science towards addressing the SDG (Sustainable Development Goals). For successful collaboration and direction, it is fundamental that policies within one country are aligned with one another. Alignment on continental level is crucial for the future Pan-African African Open Science Platform to be successful. Both the HIPSSA ((Harmonization of ICT Policies in Sub-Saharan Africa)3 project and WATRA (the West Africa Telecommunications Regulators Assembly)4, have made progress towards the regulation of the telecom sector, and in particular of bottlenecks which curb the development of competition among ISPs. A study under HIPSSA identified potential bottlenecks in access at an affordable price to the international capacity of submarine cables and suggested means and tools used by regulators to remedy them. Work on the recommended measures and making them operational continues in collaboration with WATRA. In addition to sufficient bandwidth and connectivity, high-performance computing facilities and services in support of data sharing are also required. The South African National Integrated Cyberinfrastructure System5 (NICIS) has made great progress in planning and setting up a cyberinfrastructure ecosystem in support of collaborative science and data sharing. The regional Southern African Development Community6 (SADC) Cyber-infrastructure Framework provides a valuable roadmap towards high-speed Internet, developing human capacity and skills in ICT technologies, high- performance computing and more. The following countries have been identified as having high-performance computing facilities, some as a result of the Square Kilometre Array7 (SKA) partnership: Botswana, Ghana, Kenya, Madagascar, Mozambique, Mauritius, Namibia, South Africa, Tunisia, and Zambia. More and more NRENs – especially the Level 6 NRENs 8 (Algeria, Egypt, Kenya, South Africa, and recently Zambia) – are exploring offering additional services; also in support of data sharing and transfer. The following NRENs already allow for running data-intensive applications and sharing of high-end computing assets, bio-modelling and computation on high-performance/ supercomputers: KENET (Kenya), TENET (South Africa), RENU (Uganda), ZAMREN (Zambia), EUN (Egypt) and ARN (Algeria). Fifteen higher education training institutions from eight African countries (Botswana, Benin, Kenya, Nigeria, Rwanda, South Africa, Sudan, and Tanzania) have been identified as offering formal courses on data science. In addition to formal degrees, a number of international short courses have been developed and free international online courses are also available as an option to build capacity and integrate as part of curricula. The small number of higher education or research intensive institutions offering data science is however insufficient, and there is a desperate need for more training in data science. The CODATA-RDA Schools of Research Data Science aim at addressing the continental need for foundational data skills across all disciplines, along with training conducted by The Carpentries 9 programme (specifically Data Carpentry 10 ). Thus far, CODATA-RDA schools in collaboration with AOSP, integrating content from Data Carpentry, were presented in Rwanda (in 2018), and during17-29 June 2019, in Ethiopia. Awareness regarding Open Science (including Open Data) is evident through the 12 Open Science-related Open Access/Open Data/Open Science declarations and agreements endorsed or signed by African governments; 200 Open Access journals from Africa registered on the Directory of Open Access Journals (DOAJ); 174 Open Access institutional research repositories registered on openDOAR (Directory of Open Access Repositories); 33 Open Access/Open Science policies registered on ROARMAP (Registry of Open Access Repository Mandates and Policies); 24 data repositories registered with the Registry of Data Repositories (re3data.org) (although the pilot project identified 66 research data repositories); and one data repository assigned the CoreTrustSeal. Although this is a start, far more needs to be done to align African data curation and research practices with global standards. Funding to conduct research remains a challenge. African researchers mostly fund their own research, and there are little incentives for them to make their research and accompanying data sets openly accessible. Funding and peer recognition, along with an enabling research environment conducive for research, are regarded as major incentives. The landscape report concludes with a number of concerns towards sharing research data openly, as well as challenges in terms of Open Data policy, ICT infrastructure supportive of data sharing, capacity building, lack of skills, and the need for incentives. Although great progress has been made in terms of Open Science and Open Data practices, more awareness needs to be created and further advocacy efforts are required for buy-in from African governments. A federated African Open Science Platform (AOSP) will not only encourage more collaboration among researchers in addressing the SDGs, but it will also benefit the many stakeholders identified as part of the pilot phase. The time is now, for governments in Africa, to acknowledge the important role of science in general, but specifically Open Science and Open Data, through developing and aligning the relevant policies, investing in an ICT infrastructure conducive for data sharing through committing funding to making NRENs financially sustainable, incentivising open research practices by scientists, and creating opportunities for more scientists and stakeholders across all disciplines to be trained in data management.