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1
Cruz Maceín, José Luis, Maite Iriondo DeHond, and Eugenio Miguel. "Cheese consumption culture in Central Spain (Madrid Region): drivers and consumer profile." British Food Journal 122, no. 2 (December 6, 2019): 561–73. http://dx.doi.org/10.1108/bfj-08-2019-0578.
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Purpose The artisanal cheese industry in the Community of Madrid (CM) in Spain has recently experienced an increased development despite its traditionally limited cheese and milk production. The purpose of this paper is to explain this phenomenon by identifying the determinants of consumer attitudes towards cheese consumption in relation to the offer provided by recent artisan cheese producers. Design/methodology/approach A phone survey (n = 1,111 consumers) consisting of 17 questions was carried out to analyse cheese consumption culture in the CM. Principal component analysis was used to identify the factors that determine cheese-purchasing variance. Findings The first component was explained by hedonic (38 per cent of variance), followed by health aspects (24 per cent of variance) and price (15 per cent of variance). Price was identified as the most important criterion when purchasing cheese (67 per cent of consumers), followed by fat (57 per cent) and salt content (56 per cent). Results indicate a low cheese consumption culture in Madrid, as 48 per cent of consumers did not know exactly what kind of cheese they normally consumed. The type of milk used in cheese production was used to identify consumer profiles for market segmentation. Sheep and goat cheese consumers valued local production food quality and may be the driving force behind the expansion of artisanal cheese industry in Madrid. Research limitations/implications Madrid Region is one of the most important markets in Spain and Europe; however, local cheeses are not a traditional product in the market. Practical implications This paper offers a very interesting approach about how consumers’ culture can support a new local agricultural industry. Social implications Rural entrepreneurs can innovate focussing on new consumers demands. Local and handcrafted products are an opportunity in rural and periurban areas. Originality/value This paper shows consumer preferences and attitudes towards the novel artisan cheese sector that has expanded in the CM.
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Zhang, Yan, and Shaosheng Jin. "Hedonic valuation of country of origin in the Chinese dairy market." International Food and Agribusiness Management Review 23, no. 3 (September 30, 2020): 487–500. http://dx.doi.org/10.22434/ifamr2019.0212.
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The implicit value to Chinese consumers of the country-of-origin (COO) characteristic of dairy products is of great importance to estimate. This study adopted the hedonic price model to evaluate the shadow price of the COO attribute of both UHT fluid milk and infant formula collected from the five leading e-commerce platforms (Alibaba’s Tmall Supermarket, Jingdong, Suning Purchase, COFCO I buy nets, and Yihaodian) in China. The target countries were Germany, France, the Netherlands, and Spain from the EU, and Australia and New Zealand from Oceania. The results show that the implicit values of the COO of UHT fluid milk and infant formula are reversed. Having a COO of Spain and Germany decreased the price of UHT fluid milk compared with China, while Germany, New Zealand, France, the Netherlands, and Spain all earned a price premium on infant formula. The B2C platforms Yihaodian, Jingdong, Alibaba’s Tmall Supermarket and Suning Purchase all earned a price premium above COFCO I buy nets. These findings have important implications for dairy industry of EU countries, Australia, New Zealand, and China in terms of the promotion of domestic dairy products. Moreover, this study contributes to the existing body of literature by innovating in employing sales data from e-commerce scanners to study the implicit value of food attributes.
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Perrea, Toula, Katerina Melfou, Spiros Mamalis, and Panoraia Papanagiotou. "Customer Value Perceptions." International Journal of Food and Beverage Manufacturing and Business Models 1, no. 1 (January 2016): 1–11. http://dx.doi.org/10.4018/ijfbmbm.2016010101.
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This paper investigates Customer Value (CV) perceptions towards own-country Geographic Indication (GI) food products. CV perceptions are the outcome of the trade-offs between perceived Values and Costs from the purchase or consumption of a product. The objective is to examine if the perceived gains from purchasing of GI foods would exceed any perceived losses and shed light on the exact type of perceived values and costs that define CV for GI foods. Despite doubts in relation to specific search and experience parameters of GI foods that impact on the development of a good consumer-product relationship, it is the positive perceptions about products' quality, likeability and social status that mainly formulate CV. Concerns in relation to GIs' price-availability are too mild, not subtracting much from the overall CV indicating that consumers are driven by more self-centred motives. For market success, GI food producers need to build stronger associations in consumers' mind between GI foods and their altruistic value in terms of the ethical character of their production.
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de-Magistris, Tiziana, Azucena Gracia, and Jesus Barreiro-Hurle. "Do consumers care about European food labels? An empirical evaluation using best-worst method." British Food Journal 119, no. 12 (December 4, 2017): 2698–711. http://dx.doi.org/10.1108/bfj-11-2016-0562.
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Purpose The purpose of this paper is to investigate Spanish consumer preferences for several food-labelling schemes on semi-cured, pasteurised sheep milk cheese. In particular, the authors used three labels regulated by the European Union regulation (European organic logo, protected denomination of origin (PDO) and nutritional fat content), and the remaining four have been introduced to the European food market by private initiatives (local, carbon footprint, food miles and animal welfare). Design/methodology/approach A Best-Worst Discrete Choice approach was applied in Spain during Fall 2011 by administrating a survey to 549 consumers. Findings The results suggest that the most valued labels are the PDO, followed by the organic logo and the nutritional panel. The least valued are food-miles labelling and carbon foodprint labels, while local-origin labels and animal welfare are in the middle position. Originality/value This study is the first to value consumer preferences for cheese products bearing several public and private European food-labelling schemes since literature on consumer preferences for food labels has only dealt with a comparison of a few (two or at most three) food-labelling schemes. In addition, the added value of this paper is also the use of the BWC approach that has the advantage of providing the best way to discriminate the degree of importance given by respondents to each food labels by overcoming the problem of bias caused by differences in the use of rating scales.
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Bayazitova, Kulbaram, Sulu Zhumakhan, Aidana Abilda, and Gulmaral Apsemet. "Research of factors influencing the technology of soft cheese from goat’s milk." FOOD RESOURCES 9, no. 16 (June 25, 2021): 20–27. http://dx.doi.org/10.31073/foodresources2021-16-02.
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The subject of research. The subject of the research is the production of soft cheese from goat's milk, the features of the technology used for the said, including milk-clotting enzymes and bacterial starter cultures. The purpose of research is to analyze the quality factors and the suitability of the starter culture for the production of soft cheese from goat’s milk to ensure a high yield of finished products, to study the effect of pasteurization modes on the curdling process. Materials and methods. When conducting research on the technological parameters of the production of soft cheese, various amounts of yeast, rennet, and calcium salt were added. The goat’s milk, starter culture, enzyme and calcium chloride available on the market were used. When determining the quality parameters of milk and finished products, we used standard methods for studying sensorial characteristics, determining the content of fat, moisture and dry matter, the mass fraction of protein, density and titratable acidity. Results of research. When conducting research, the duration of cheese mass formation was 8-14 hours. As the amount of added additional raw materials increased in each cheese sample, a decrease in the duration of the formation of the curd mass and the formation of a clot of different consistency were observed. The article also presents the results of studies of sensorial, physical and chemical parameters of samples of the finished soft cheese, describes the technological processes of the production of soft cheese from goat’s milk and the results of studies of factors affecting the quality of products. In particular, the technological parameters of obtaining soft cheese from goat’s milk, the procedure for pasteurization of the milk were studied, the optimal amounts of bacterial yeast, rennet and calcium chloride necessary for the production of cheese mass were determined, the effective concentration values of the enzyme and yeast that improve the physical colloidal properties of the protein clot were determined, these reducing the yield of dry matter during processing, increasing the output of finished cheese, the data on their impact on product quality is also provided. The benefits of the soft cheese made from goat's milk are due to the efficient use of raw materials, proper nutritional value and high yield of finished products. Sensorial, physical and chemical characteristics of ready soft cheeses have been studied. According to the results of the study, a sample of soft cheese from goat's milk was selected that fully meets the regulatory documents, without cheese defects in terms of physical and chemical parameters, fat content, moisture content, salt content, as well as sensorial properties. Scope of research results. The results of the research will be used to improve the technology for the production of milk products, namely, soft cheese from goat’s milk, to improve the food safety and consumer properties of the specified product.
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Perera, D. Ruwani G., Dilantha Gunawardana, Renuka Jayatissa, and A. Buddhika G. Silva. "Estimation of Iron Content and Its Contribution in Iron-Fortified Food Products Consumed by School Children in Sri Lanka." Journal of Food Quality 2020 (November 25, 2020): 1–8. http://dx.doi.org/10.1155/2020/6079379.
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Iron fortification is an effective strategy that can be implemented to ensure supply and intake of iron for the public at large. Even though iron-fortified foods are widely available in the Sri Lankan market, the quantification of iron in those foods is not under the regulations of the food authorities in Sri Lanka. Therefore, this study aims to quantify the concentration of iron in selected iron-fortified foods available in the local market and determine their contribution to the recommended daily allowances (RDA) per serving. The iron content in most popular powdered milk, biscuits, and breakfast cereals among the children of 15-16 years in Horana Divisional Secretariat was analyzed using atomic absorption spectroscopy, and its contribution to RDA was calculated. The average iron values of iron-fortified milk powder (IFMP), iron-fortified biscuit (IFB), and iron-fortified breakfast cereals (IFBC) were found to be 18.08 ± 9.53, 7.88 ± 0.07, and 17.78 ± 7.47 mg/100 g, respectively. The average estimated daily intake (EDI) per serving of IFMP, IFB, and IFBC was 3.61 ± 1.75, 2.13 ± 0.06, and 5.60 ± 1.45 mg, respectively. The highest contribution to the RDA can be obtained by a single serving of IFBC. Only less than half of the tested products have compatible iron levels with their labeled information. Iron-fortified foods which were studied have a high amount of iron, and they can make from 5% to 35% contribution to RDAs in young children, adolescents, and adults even by a single serving.
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Kazakos, Stavros, Ioanna Mantzourani, and Stavros Plessas. "Assessment of Pomegranate Juice as an Alternative “Substrate” for Probiotic Delivery. Recent Advances and Prospects." Fermentation 6, no. 1 (February 12, 2020): 24. http://dx.doi.org/10.3390/fermentation6010024.
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The probiotic products in the market are mostly milk-based products, such as yoghurts, cheese and fermented milk. However, lately, there has been an increasing demand for non-dairy probiotic products due to various reasons such as allergies, lactose intolerance, high cholesterol content and consumers turning to more natural foods. Fruit juices are considered as an appropriate new substrate for probiotic delivery. From these, pomegranate (Punica granatum L.) is gaining more attention in recent years. Pomegranate is a fruit known since ancient times for its therapeutic qualities, such as antioxidant, anti-inflammatory, antibacterial, antiviral and antitumor properties, among others. Pomegranate juice contains a range of bioactive compounds such as phytochemicals, like polyphenols, ellagitannins, anthocyanins and punicalagins. The fermentation of the juice with probiotic strains seems to provide beverages of high nutritional values and accepted organoleptic quality. Therefore, the aim of this comprehensive review is to present an overview of the innovative in vitro and in vivo assays that have taken place regarding fermentation of pomegranate juice by probiotic bacteria. In addition, various drawbacks are underlined and solutions are proposed and discussed regarding the feasibility of pomegranate juice as an alternative substrate for probiotic delivery.
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Doherty, Tanya, Catherine Jane Pereira-Kotze, Silondile Luthuli, Lyn Haskins, Gillian Kingston, Sithembile Dlamini-Nqeketo, Gilbert Tshitaudzi, and Chistiane Horwood. "They push their products through me: health professionals’ perspectives on and exposure to marketing of commercial milk formula in Cape Town and Johannesburg, South Africa – a qualitative study." BMJ Open 12, no. 4 (April 2022): e055872. http://dx.doi.org/10.1136/bmjopen-2021-055872.
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ObjectiveTo understand the views of public and private sector health professionals on commercial milk formula, to describe their exposure to companies that market commercial milk formula within their workplaces and to describe their awareness of South African (SA) regulations.DesignA qualitative study consisting of semistructured interviews.SettingThe study was conducted in Cape Town and Johannesburg, SA.ParticipantsForty health professionals who had regular contact with pregnant or postnatal women were interviewed between February 2020 and February 2021.ResultsAnalysis of the interviews revealed six themes. Health professionals in the private sector reported frequent contact with industry representatives with over two-thirds reporting exposure to industry representatives to present products, provide training or sponsor educational activities. Participants held strong opinions regarding the equivalency of breastfeeding to commercial milk formula citing information from industry representatives and product packaging. Health professionals were very knowledgeable on so-called formulas for special medical purposes and these were valued as solutions to infant feeding challenges. Of the 40 health professionals interviewed, less than half (19) had ever heard of the SA regulation related to marketing of breast milk substitutes (R991).ConclusionsThis study demonstrates clearly that health professionals, particularly in the private sector, are exposed to and promote the use of commercial milk formula among SA women. The findings of this study should be used to catalyse policy responses, social movements, consumer and professional association action to strengthen monitoring and enforcement of the Code regulations in order to protect breastfeeding and support the optimal health and well-being of the population.
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Auerbach, Romy, Katrin Bokelmann, Stefan Ratering, Rudolf Stauber, Sylvia Schnell, and Jörg Zimmermann. "Recycling of Florescent Phosphor Powder Y2O3:Eu by Leaching Experiments." Solid State Phenomena 262 (August 2017): 596–600. http://dx.doi.org/10.4028/www.scientific.net/ssp.262.596.
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Due to the advancing development of new technologies and consumer goods the future demand for raw materials will rise significantly. The finite primary raw materials will not be able to meet the demand quickly enough or the prices for the extraction will rise enormously. In consequence, a recycling of process waste and end of life products will be in future an essential step in order to meet the demand. Y2O3:Eu fluorescent phosphor was identified as the main composition in phosphor waste fractions and was chemical leached and bioleached with A. ferrooxidans. A selective leaching towards Y in bioleaching batches was observed and already after four days 100 % could be leached. The bioleaching with the bacteria showed no significant differences in comparison to the abiotic control without microorganism. Initial Fe3+ in the medium was identified as the driving force and lower extraction efficiencies of the biotic batches were attributed to a biosorption process and to high pH-values. This work showed that the extraction of yttrium out of waste products with high Y2O3:Eu content by chemical leaching with Fe-addition under mild conditions offers a good perspective to support the material demand of Y in the future growing market. In comparison to bioleaching of other fluorescent phosphors and waste fractions leaching efficiencies up to 100% were achieved and it was identified that the microorganisms can positively influence the leaching effect. Furthermore, it became obvious that the leaching behavior of microorganisms was highly dependent on the sample material. As relevant parameters mainly the structural composition of the phosphor was identified.
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Grębowiec, Mariusz, and Anna Korytkowska. "CONSUMER BEHAVIOUR ON THE DAIRY PRODUCTS MARKET." Annals of the Polish Association of Agricultural and Agribusiness Economists XIX, no. 4 (October 10, 2017): 79–85. http://dx.doi.org/10.5604/01.3001.0010.5168.
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The aim of the study was to analyze consumer behaviour on the dairy products market. Basing on available literature issues related to consumers, conditions of purchase of food products and milk and milk products market in Poland were presented. In the practical part of the thesis was carried out a survey regarding consumer behaviuor on the dairy products market in group of 200 random persons and results of the study were presented. Milk and milk products are commonly consumed by respondents and decisions about their purchase are usually made in a routine manner. Their consumption by the respondents is affected by the possibility of direct consumption and habit. The main determinants of the purchase these products have been the sensory impressions and expiry date and the high price was barrier.
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Košičiarová, Ingrida, Ľudmila Nagyová, and Mária Holienčinová. "Consumer Behaviour on Slovak Yoghurt and Fermented Milk Products Market." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65, no. 6 (2017): 1967–78. http://dx.doi.org/10.11118/actaun201765061967.
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Milk and dairy products present an important source of essential nutrients which should be a part of human beings nutrition. While the recommended consumption of milk and dairy products is set at the level of 220 kg/person/year, the current studies show that Slovaks consume only 160 kg/person/year. One of the possibilities how to reverse this negative trend is to raise the Slovak consumers awareness of the positive impacts of yoghurts and fermented milk products on their health, as well as to made from them a so‑called trendy food. The aim of the presented paper was to determine the consumer behaviour in the purchase of yoghurts and fermented milk products produced in Slovak Republic. As the research methods were used the methods of survey and structured questionnaire consisting of 16 closed and 1 opened question (total number of respondents was 1,131 randomly selected respondents from all regions of the Slovak Republic). For a deeper analysis of the obtained results, there were set out six assumptions and ten hypotheses, which were tested with the use of Pearson’s chi‑square test, Fisher’s exact test, Cramer’s contingency coefficient and Phi coefficient. The results of the presented paper show, that despite the fact that almost 77 % of respondents said that they prefer in their purchase yoghurts and fermented milk products produced in the Slovak Republic, only 26.4 % of respondents said that they prefer the local producers of these products; exactly 44 % of respondents said that they always look for the information about the content of fat in the yoghurt they buy; more than 33 % said that they buy yoghurts and fermented milk products marked with the Quality Label “Značka kvality SK”; more than 62 % of respondents said that they purchase yoghurts and fermented milk products produced by ecological farming exclusively and rather and exactly 60.1 % of respondents said they prefer the plastic packages of yoghurts and fermented milk products. Up to the question aimed at determining which flavour consumers actually miss on the market, we have to conclude that these flavours are mostly kiwi, muesli with cranberries, chocolate with mint, coconut and banana.
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Balian, A., M. Sychevsky, O. Kovalenko, L. Yashchenko, and S. Verbytskyi. "The influence of globalization processes on the innovative development of the food industry of Ukraine in the phases of business cycles." Agricultural Science and Practice 6, no. 3 (December 15, 2019): 63–76. http://dx.doi.org/10.15407/agrisp6.03.063.
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Aim. One of the important problems in the development of the food industry in Ukraine is the infl uence of globalization processes, accompanied by cyclical development of the economy. The cycles are manifested in periodic ups and downs of the business climate, taking into account the infl uence of various factors (climate change, risks in agricultural production, legislative changes, etc.), i.e. when the economy seeks to fi nd equilibrium. Therefore, the identifi cation of fl uctuations in economic activity and, accordingly, changes in market conditions that arise as a reaction to the action of well-defi ned, predictable factors of the market environment are relevant and necessary. The purpose of the article is to reveal the infl uence of globalization processes and economic cyclicality on the innovative development of the food industry in Ukraine, to identify the phases of business cycles, to determine the criteria for the effective functioning of individual food industry sectors during periods of crisis and depression in order to develop effective tools for leveling and smoothing their consequences at different levels of management. Methods. Based on the application of classical and modern methods for assessing economic cycles, we developed a methodological approach to justifying the phases of the business cycle and identifying the development specifi cities of individual sectors of the food industry of Ukraine (meat processing, milk processing, baking, sugar production) in these phases. In the authors’ algorithm, at the appropriate stages of the study, the following methods were applied: factor analysis to calculate the indicator of the business climate; smoothing time series to identify individual phases of the business cycle; average values of growth rates to summarize the characteristics of the phases of the business cycle and identify the characteristics of the development of food industry sectors of Ukraine in these phases. The primary data for the calculations were the data of global and national statistics. Results. It has been established that the consequences of the impact of globalization on the development of the food industry of Ukraine since the beginning of the new millennium are: changes in the industrial structure; its formation under the infl uence of an external market, where raw materials and primary processing products are most in demand; accelerated growth in consumer prices for food products, which does not correlate with real incomes of the population; expanding the monopolization of food markets; the imbalance of supply and demand, which leads to differences in the development of economic phenomena, in particular in the innovative development of the food industry, etc. The study showed that the development of individual sectors of the food industry is affected by the cyclical development of the national economy. The periods of the business cycle phases for the Ukrainian economy (from 2002 to mid-2019) and their impact on the activity of the food industry are determined. It was established that during this period the Ukrainian economy went through 4 business cycles with fi ve major downturns and peaks in economic activity. It was revealed that a sign of its development is the presence of separate business cycles in which there is no depression phase. Conclusions. The assessment of the intensity of the development of the food industry sectors during the phases of business cycles gives grounds for the justifi cation of their slower innovative development. The main reasons for this phenomenon in the food industry are as follows: imbalance in supply and demand for goods; low purchasing power of the population; investing signifi cant amounts of fi nances in increasing production volumes, and not in innovative development, ineffi cient pricing policy. The methodological approach proposed in the article, based on the identifi ed signs of the phases of the business cycle, makes it possible to justify the problem periods of the food industry in the short term, as current problems signifi cantly affect the implementation of long-term plans. This confi rms the feasibility of applying the proposed methodological approach in further research.
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Rybanská, Jana, Ľudmila Nagyová, and Filip Tkáč. "Selected Psychological Factors as Predictors of Consumer Choice in the Milk Product Market." Olsztyn Economic Journal 14, no. 3 (September 10, 2019): 287–98. http://dx.doi.org/10.31648/oej.4376.
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Milk and milk products represent one of the most important components of a well-balanced diet. The average consumption of milk in 2017 in Slovakia was about 176 kg per capita. Because the consumption of milk and milk products is generally considered to be very important for human health, it is also important to convince consumers to buy these products.
The presented paper deals with selected psychological factors that influence consumer behaviour when buying milk and milk products. We focused on 180 young consumers (20-45 years old) who belong to the generation Y and we studied the persuading power of selected tools of marketing communication (mainly visual aspects like colour, features of logos, overall look of packages, etc.) for milk.
Several methods of psychological and marketing research were used in the study, specifically a personality questionnaire NEO FFI, semantic differential based analysis of profile, content analysis and an analysis of dependences (binomial logit). It was found that personality characteristics and the temperament structure of consumers influence their choices in the milk product market. Packages and logos of milk products are strong persuaders if they are associated with the offered products.
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Шемчук, Мария, Mariya Shemchuk, Евгения Лобач, and Evgeniya Lobach. "Kemerovo chocolate market: consumer preferences." Food Processing: Techniques and Technology 49, no. 1 (June 26, 2019): 159–65. http://dx.doi.org/10.21603/2074-9414-2019-1-159-165.
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Currently, chocolate and chocolate products remain quite popular among various consumer groups. According to experts, the average Russian consumes 4.7 kg of chocolate and chocolate products per year. The Russian chocolate market is 91% Russian-made. The market offers a wide range of products for various market segments. The high level of competition among the major domestic producers stimulates them to systematically study consumer preferences and adapt to them. In contrast with the central part of Russia, such market novelties as chocolate with salt, pepper, and other specific additives take root quite slowly in the non-metropolitan areas. The present research features the Kemerovo market of chocolate products and the preferences of Kemerovo residents. The main research method was questioning. The study revealed that the main target audience is the economically active female population aged 18–39. The greatest preference is given to milk chocolate in the middle price segment. As for the most preferred chocolate packaging, most respondents singled out plastic and paper packaging. As a rule, chocolate is purchased at a supermarket. Consumers are positive about new products but prefer to buy their favorite types of chocolate. The data obtained allowed the authors to formulate recommendations for chocolate producers taking into account the requirements of the main target audience, their preferences in taste, packaging, and the place of purchase.
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Kubicová, Ľubica, Kristína Predanocyová, Zdenka Kádeková, Ingrida Košičiarová, and Marek Dvořák. "Comparison of Situation in the Slovak and Czech Market of Milk and Dairy Products." Agris on-line Papers in Economics and Informatics 13, no. 4 (December 30, 2021): 71–84. http://dx.doi.org/10.7160/aol.2021.130407.
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The paper is focused on dairy sector with the emphasis on the development of consumption of milk and dairy products, including cheese, curd and other dairy products, in the last 15 years in the Slovak Republic and in the Czech Republic. The aim of the paper is to identify the level of milk and dairy products consumption, as well as to identify the main determinants affecting the consumption. Paper is also aimed at milk production with emphasis on the main problems that may affect future development on the dairy market. The primary data are obtained by consumer survey and survey aimed focused on producers of milk and dairy products. Based on the results we have identified that the milk and dairy products consumption by Slovak consumers is lower compared to the Czech Republic and the quality and price are considered as the main determinants influencing the consumption. We also found out that milk and dairy products producers are adapting their production to demand, but it is important to point out the barriers related in particular to the introduction of new technologies into production, rising input prices or growing consumer disinterest in the consumption of milk and dairy products.
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Krivosikova, Alexandra, Jana Rybanska, Ludmila Nagyova, and Andrej Geci. "Consumer Behaviour of Seniors on the Cow’s Milk Market in Slovakia: Silver Persuading Techniques." Marketing and Management of Innovations, no. 1 (2020): 200–207. http://dx.doi.org/10.21272/mmi.2020.1-16.
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Seniors are usually perceived as an unattractive segment, mostly due to their limited spending power. In Slovakia, the number of seniors has continuously been increasing. The population has been growing older. In Europe, more than a quarter of the population is expected to be aged 65 years or older by 2050. That is the main reason why we have to understand the consumer behaviour and decision-making processes of senior consumers. The presented paper deals with the consumer behaviour of seniors on the Slovak market of cow’s milk since it is the most commonly consumed type of milk in Slovakia. Opinions of nutrition specialists differ on whether it is beneficial or not for humans to consume milk. However, in general, milk is considered to be an essential component of the diet not only for children but also for adults and especially for seniors because of its high nutrition value. Milk and dairy products should be a daily part of the seniors’ diet. Since older people no longer have the necessary enzyme (lactase) to break down milk sugar (lactose), it is recommended to consume milk products that no longer contain milk sugar, but that lactic acid is produced by fermentation. Sour milk products such as curd, yoghurt or kefir have a beneficial effect on stomach, intestines and also the immune system. Long-term insufficiency of calcium intake causes osteoporosis – a disease that manifests itself in bone loss and structural disorders. It leads to increased fracturing of the bones and thus an increased risk of health complications resulting from there. This study explores senior consumers’ preferences for milk and their decision-making strategies on the market of cow’s milk. The study is oriented primarily on visual cues catching the attention of consumers. Anonymous survey was conducted on a sample of 470 senior respondents (210 males and 260 females) aged 61 – 84. Using selected psychological tools and a short questionnaire it was found out that Slovak seniors prefer traditional motives and bright colours on the milk packaging, they highly prioritise price over quality of milk products and in comparison with young adults, they are loyal to chosen products or brands. Seniors who score higher on the scale of neuroticism personality trait state that the packaging of milk products is significant for their decisions. Seniors with higher emotional stability tend to experiment more on the market of milk. Keywords cow’s milk, seniors, consumer behaviour, packaging, persuading techniques.
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Pavlunenko, Liliya, Olga Gutnikova, and Tatyana Grigorenko. "Prospects for Developing the National Dairy Product Market of the Republic of Crimea: Prerequisites, Directions, Markers." Regionalnaya ekonomika. Yug Rossii, no. 4 (December 2019): 157–68. http://dx.doi.org/10.15688/re.volsu.2019.4.15.
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Resource and raw materials dependence, together with a high level of competition, create a number of factors constraining the growth of the milk processing branch in the Republic of Crimea. The study aims to identify the prerequisites, directions and markers determining prospects for the development of the regional dairy product market. The authors present the analysis of the resource potential of the milk processing branch, production of main kinds of dairy products by regional enterprises, structures of the brand and kind assortment, as well as consumer performance of dairy products on sale. The researchers study the processes of forming promising directions of the branch growth, define the main kinds of national dairy products and the range available in the regional trade enterprises in the context of kind, trade mark and manufacturers. On the basis of studying the ethnic composition of the population of the Republic and consumer preferences the authors propose a list of national dairy products made of alternative kinds of milk whose production would be expedient to develop in the region. The researchers propose the directions of growth and markers contributing to the formation of consumer loyalty to the range of national dairy products made in the Crimea. Promising directions of developing the milk processing branch in the Republic of Crimea include developing production of national dairy products and laying the groundwork for providing safety of branch products as a whole.
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Shikhar Mishra and Chitranjan Singh. "An Analysis of Gyan Milk Products in Lucknow." Management Journal for Advanced Research 1, no. 1 (December 31, 2021): 6–11. http://dx.doi.org/10.54741/mjar.1.1.2.
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The success of every corporate organization depends on marketing. In today's market, the dairy sector has significant growth potential. Marketing mix tactics, consumer survey marketing and competition analysis are some of the tools that can help a company succeed. Following these tips, a thorough and timely marketing analysis is done. As a result, the present search was conducted with the following goals in mind: The goal of this study is to determine the marketability of Gyan goods.
Result: Gyan milk and milk related products have strong business position in Uttar Pradesh, Which offers a promising marketing. However, as of today, this study shows that in order to survive in a globalized market over a period of time, every organization must conduct marketing analysis to match the changing consumption habits and trends of the customer.
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Karp, Iryna, and Anastasiya Virkovska. "Variability of Ukrainian food security indicators in the context of global challenges." Herald of Ternopil National Economic University, no. 4(98) (February 20, 2021): 35. http://dx.doi.org/10.35774/visnyk2020.04.035.
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Introduction. In recent years, the need to address global socio-economic problems has become acute. One of the most important and relevant is food security. Food security on a global scale is twofold. On the one hand, countries that suffer from food shortages and fight against hunger by all possible means, but on the other hand, others suffer from food surpluses or excessive food consumption and аре forced to fight the nation’s obesity. Assessment of the level of food security is revealed through a system of indicators that give a comprehensive description of its current state, structure, dynamics and trends. Indicators are the most important guidelines for food security and are especially relevant for the conduct of general economic policy and evaluation of its results. The level of food security of the state is analyzed with the help of evaluation indicators and criteria, which allows to use them in the formation of directions of development of the agri-food sector of Ukraine.Purpose. The purpose of the article is to assess the level of food security of Ukraine on the basis of a study of its condition and dynamics, indicators of availability and structure of consumption of basic food products.Methods. To achieve this goal, a set of general scientific methods was used: theoretical generalization - to determine the essence and content of the concept of «food security of the country»; statistical analysis - to assess the indicators of food security of Ukraine in accordance with their threshold values; comparison and grouping - to assess food safety indicators in the dynamics; retrospective analysis - for the study and comparative evaluation of food security indicators; abstract-logical - for theoretical generalization and formulation of conclusions.Results. The analysis of food security revealed that the current crisis is an opportunity to use new tools for the development of the agricultural sector. It is substantiated that food security plays a key role in the socio-economic development of the state. The content of food security of the country is determined on the basis of normative legal acts. It is emphasized that the global challenge to food security is the threat and spread of coronavirus, as the introduction of quarantine restrictions makes it difficult for people to access food. It has been proven that ensuring global food security in the face of the challenges of the coronavirus pandemic requires society to improve cooperation. Indicators characterizing the state of food security of Ukraine by the main groups of food products are clarified and evaluated. During 1990-2019, changes in the quality of the human diet with the main types of products were analyzed; daily energy value of human diet; economic availability of products; adequacy of grain stocks in state reserves; differentiation of the cost of food by social groups; capacity of the domestic market for certain types of products; food independence for a particular product. Based on the analysis, it was found that the human diet decreased consumption of milk and dairy products, fish and berries and increased consumption of potatoes and sugar. The maintenance of a high level of the share of food expenditures in the total consumer expenditures of the population of Ukraine is revealed, which limits the opportunities to meet socio-cultural needs. It is proved that in order to increase the level of food security of the country in the conditions of modern global challenges, it is expedient to balance the food security system in terms of evaluation criteria and indicators.Discussion. A promising area of research is the need to improve approaches to methodological assessment of food security in the segments of ensuring its strategic guidelines and strengthening in the face of growing global challenges.
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Grębowiec, Mariusz. "ECONOMIC AND NON-ECONOMIC PREMISES AFFECTING CONSUMER PURCHASING BEHAVIOUR OF FERMENTED MILK PRODUCTS." Acta Scientiarum Polonorum. Oeconomia 19, no. 2 (June 26, 2020): 33–42. http://dx.doi.org/10.22630/aspe.2020.19.2.15.
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The study aims to identify the factors that influence consumer behaviour on the dairy market, with particular emphasis on the yogurt market. Based on the available data and statistical studies, the main directions of changes in production and consumption as well as directions of changes in prices of dairy products in Poland were presented. The changes taking place on the yogurt market are also presented in more detail. The practical part of the study presents results of the survey conducted on the above-mentioned issues in a group of 465 intentionally selected respondents. According to the respondents, yogurt, milk and other dairy products are commonly consumed and purchase decisions are usually made routinely. According to the respondents, their consumption is influenced, among other things, by the possibility of direct consumption and their habits. The main determinants of purchasing these products included sensory impressions and expiry date, as well as brand loyalty. The main barriers related to the purchase were the high price of branded products as well as the lack of knowledge of different brands.
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Turčínková, Jana, and Jana Stávková. "Consumer behavior on the market with food." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 54, no. 6 (2006): 199–208. http://dx.doi.org/10.11118/actaun200654060199.
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The paper deals with consumer behavior on the market with selected food products. It focuses on expenditures on food, development of prices and comparison of results among EU countries. When comparing the development of consumer prices and incomes in 1990–2003, it is obvious that the growth of income was lower then the total increase of consumer prices. There were not only changes in price levels, but also in the structure of consumer expenditures, where we can see growth of expenditures for housing and decline in share of expenditures for food. In the Czech Republic, there was a decrease in consumption of beef and pork meet, and increase in poultry consumption. The consumption of fish is significantly below the EU average. Consumption of butter, potatoes and sugar reaches the similar level as the EU average. The analysis of motives for changes in consumption of selected foodstuffs provides some insight in reasons for changes in consumption of bakery products and sweets, where it mostly is the healthy lifestyle (motive for whole-grain bakery product consumption) and improved market offer and advertising (for sweets and durable bakery products). Changes in meat consumption are motivated by healthy lifestyle for poultry and fish and improved market offer and advertising for canned meat products and salamis. Advertising and improved market offer played an important role for changes in consumption of yoghurts and cheeses, healthy lifestyle caused changes of yoghurts and milk. In category of selected beverages, it were advertising and improved market offer the motives for change of consumption of tea, wine and mineral waters, while healthy lifestyle motivated the change of mineral water consumption.
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HERDAǦDELEN, AMAÇ, and HALUK BINGOL. "A CULTURAL MARKET MODEL." International Journal of Modern Physics C 19, no. 02 (February 2008): 271–82. http://dx.doi.org/10.1142/s012918310801208x.
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Social interactions and personal tastes shape our consumption behavior of cultural products. In this study, we present a computational model of a cultural market and we aim to analyze the behavior of the consumer population as an emergent phenomena. Our results suggest that the final market shares of cultural products dramatically depend on consumer heterogeneity and social interaction pressure. Furthermore, the relation between the resulting market shares and social interaction is robust with respect to a wide range of variation in the parameter values and the type of topology.
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Konkina, Vera S. "External expansion of the dairy market: Arguments "for" and "against"." Russian Economic Journal, no. 2 (April 13, 2022): 48–59. http://dx.doi.org/10.33983/0130-9757-2022-2-48-59.
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The Russian agro-industrial complex is the most important branch of the national economy participating in the program of import substitution and ensuring food security of the country.
At the moment, the Ministry of Agriculture of the Russian Federation is implementing an export-oriented model of agricultural development. In the article, the author analyses the dynamics of foreign trade operations in the dairy food market. The information base for the integrated assessment was the data of Rosstat and the Customs Service on group 04 Dairy products TNVED. The dairy industry within the country shows progressive growth — gross production has been increasing since 2017. However, domestic agricultural producers cannot cover the domestic need for milk and dairy products. As a result — an increase in foreign economic operations. The analysis showed an increase in exports and imports. This is due to the influence of many factors. Factors and trends affecting their volumes in the short and long term were identified — the composition and structure of the balance of milk and dairy products resources, average per capita household income, average prices for dairy products, milk consumption per capita per year, volumes of foreign trade operations, etc. The built dynamic econometric models made it possible to distinguish limiting factors for each type of foreign economic transactions. For imports, these are average consumer prices for milk and annual consumption of dairy products per capita. For export — average consumer prices for dairy products. By influencing these factors, it is possible to ensure an increase in demand and supply in the dairy industry.
The conclusions made in the article can be used to develop and substantiate state agri-food policy.
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Nagyová, Ľudmila, Andrej Géci, and Elena Horská. "Consumer preferences and decision-making determinants for the purchase of sheep's milk and its products." Potravinarstvo Slovak Journal of Food Sciences 14 (August 28, 2020): 673–81. http://dx.doi.org/10.5219/1424.
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When observing consumer behaviour, we find that the consumer carries out the process of purchasing decisions under the influence of several factors. These factors come from the external environment, from its individual characteristics, and also from the specific purchasing situation. The above facts show that consumer preferences and understanding of the behaviour is a very demanding process. This is mainly because consumers may behave differently, i.e. they may have different consumer behaviours that depend on their needs and desires. Therefore, it is necessary to know the factors that influence consumer behavior or the purchasing decision for certain market commodities. The presented research document is focused on the issue of consumer behavior and decision-making in sheep's milk and its products. Sheep's milk has a long tradition and is one of the basic building elements of human food. Consumer behaviour is constantly evolving, their needs and desires are changing as well as factors that influence their shopping behaviour. The main goal of the research is to draw attention to the personality of the consumer, to selected personality characteristics and social factors, and, subsequently, to evaluate their impact on purchasing behaviour and making purchasing decisions on the market of sheep's milk products. Primary data were obtained from a survey conducted on a sample of 796 respondents. Most of the respondents were classified in the sanguine group based on temperament - an emotionally stable extrovert. When buying sheep's milk and its products, they make emotional decisions (57.17%). The most important factor in buying these products was their quality (47.16%). Assumptions were formulated for deeper analysis, which was subsequently verified by the means of a statistical test - Chi-square of the square contingency. The degree of dependence between the examined variables was determined by the means of the Cramer contingency coefficient.
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Bekele, Alemayehu Dekeba, Joost Beuving, and Ruerd Ruben. "How do health information and sensory attributes influence consumer choice for dairy products? Evidence from a field experiment in Ethiopia." International Journal of Quality & Reliability Management 34, no. 5 (May 2, 2017): 667–83. http://dx.doi.org/10.1108/ijqrm-12-2014-0195.
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Purpose The purpose of this paper is to examine the effect of health information and sensory attributes on consumer’s propensity to upgrade and their willingness to pay (WTP) for pasteurized milk in Ethiopia. Design/methodology/approach The authors used a framed market experiment with 160 participants in 14 central locations in urban Ethiopia. The authors used a double hurdle model to analyze consumer willingness to shift to pasteurized milk and their WTP for quality attributes in pasteurized milk. Findings Consumers are willing to pay a 4 percent premium for quality attributes in pasteurized milk. Male and employed participants are willing to shift and pay a premium for pasteurized milk. Conversely, consumers with more children, higher income, and higher raw milk consumption are less likely to shift to pasteurized milk. These results also show that taste is negatively related to consumer propensity to upgrade to pasteurized milk. Further, about half of the consumers who were provided with health information are willing to pay a premium of 11 percent for pasteurized milk, whereas others would pay only 6 percent. After providing the treatment group with health information, those consumers with higher income, old people and consumers with children are less likely to shift to pasteurized milk. Overall, consumer preference for raw milk is the result of taste, perceived nutrition and perceived health benefits. The study points at a segmented milk market and the consequent need for the provision of a targeted milk market promotion. Research limitations/implications The application of experimental auctions in developing countries requires an extensive learning exercise for participants. Originality/value The authors used a non-hypothetical valuation mechanism to unravel the effect of subjective and intrinsic milk attributes in fluid milk choice decisions and its variation across socio-economic groups in a developing country context.
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Shariar, S. M. S., S. Akther, F. Akter, S. Morshed, M. K. Alam, I. Saha, M. A. Halim, and M. M. Hassan. "Concentration of Copper and Lead in Market Milk and Milk Products of Bangladesh." International Letters of Chemistry, Physics and Astronomy 27 (February 2014): 56–63. http://dx.doi.org/10.18052/www.scipress.com/ilcpa.27.56.
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The aim of this work is to detect and estimate the level of selected heavy metals (copper and lead) in milk and milk products in Chittagong City Corporation Areas of Bangladesh. The most important milk and milk products that are likely to be an important contributor to heavy metal exposure was selected. Total 30 samples of milk and milk products were analyzed among these 20 raw milk samples was collected from 20 dairy farms around industrial area in Chittagong City and 10 milk product samples were collected from market in Chittagong City. Detection and estimation of the level of copper and lead were carried out by using “Analytikjena Atomic Absorption Spectrophotometer, model: ZEEnit700P, Germany”. It was found that, most of all milk samples contain copper and lead copper and lead. The content of copper in most of all raw milk and milk products were in the range from 0.02 mg/kg to 0.25 mg/kg. The highest level of copper was found 0.244 mg/kg in milk products. The concentration of lead in milk and milk products were in the range from 0.007 mg/kg to 0.02 mg/kg. The highest concentration of lead was found 0.019 mg/kg in raw milk. These values were compared with standard allowable limit and also with the corresponding values of different countries available in literature.
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Prytulska, Nataliia, Iuliia Motuzka, Anna Koshelnyk, Olena Motuzka, Ludmila Yashchenko, Malgorzata Jarossová, Paulína Krnáčová, Joanna Wyka, Ewa Malczyk, and Marta Habánová. "Сonsumer preferences on the market of plant-based milk analogues." Potravinarstvo Slovak Journal of Food Sciences 15 (February 28, 2021): 131–42. http://dx.doi.org/10.5219/1485.
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The consumption of plant-based food products instead of animal-based products tends to increase worldwide which can be caused by the global expansion of alternative food products. The article's objective is to investigate the perception of plant-based milk analogues by real and potential consumers and determine the prospects of increasing their assortment. The assortment of plant-based analogues of milk and products made thereof is analyzed. A projection of the almond milk sales was made as one of the most effective product categories. Questioning of consumers conducted to investigate consumer treatment of plant-based milk analogues. The survey covered 436 respondents, of which 37.7% consume plant-based milk regularly and 47.7% of respondents consume this product occasionally. About 15% of respondents have never consumed it. The results show that experimenting with diets and health concerns more often young people (under 30 years of old). Plant-based milk was consumed by men (47.6%) and women (52.4%). Prices for plant-based milk analogues are too high, and its reduction will increase the sales of this product according to respondents. The taste is one of the crucial factors in choosing plant-based milk analogues by respondents. By taste-based preference, the largest shares are with almond milk (20.4%) and oat milk (15.3%). At the same time, 16.2% of the respondents have no preference regarding plant-based milk analogues. It was found that using the titles of traditional milk products for naming plant-based milk analogues is not troublesome for most of the respondents. The derived figures give evidence that consumers, not being sufficiently aware of the origin of plant-based milk analogues, do not understand the differences between traditional products and their plant-based analogues.
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Osman, Gulseven, and Wohlgenant Michael. "What are the factors affecting the consumers’ milk choices?" Agricultural Economics (Zemědělská ekonomika) 63, No. 6 (June 13, 2017): 271–82. http://dx.doi.org/10.17221/335/2015-agricecon.
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There is an increasing interest in specialty milk products such as soymilk, cholesterol free/lactose free (CFLF) milk and organic milk. While the market shares of these milk types are still small, specialty milk consumption is one of the fastest growing consumer segments in the dairy industry. Therefore, it is of interest to producers, consumers as well as the policy-makers to identify the consumer profile of these products and to determine policies based on the consumer choices. In the article, there are utilised the actual consumer sales data to see whether the USDA’s dairy policy follows the consumers’ milk preferences. The results indicate that the household demographics significantly affect milk preferences. Race is by far the most striking factor in the consumers’ decision process. Minority households have a much higher probability of purchasing specialty milk types than the white households. They are also loyal customers of the specialty milk types and are less responsive to the changes in factors that affect their purchase decision. Based on these findings, there is recommend an alternative policy to the USDA’s one-size-fits-all type of dairy guidelines.
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Nagyová, Ľudmila, Andrej Géci, Alexandra Krivošíková, and Elena Horská. "The impact of consumer personality on purchasing behavior in the dairy market in terms of psychological factors." Potravinarstvo Slovak Journal of Food Sciences 15 (March 28, 2021): 226–34. http://dx.doi.org/10.5219/1556.
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Since the 1990s of the 20th century, the Slovak dairy industry has undergone many significant changes which have been related to the reduction of the herds of cattle and milk cows, the decrease of quantity of milked milk, low purchase prices of milk, the decline of a great number of milk producers and processors. The consumption of cow´s milk and dairy products in Slovakia is very low in comparison with the countries of the European Union (about 320 kg), Europe (293 kg), the Czech Republic (280 kg), and the rest of the world. It varies around 170 kg per capita per year, which is also considerably lower consumption than the dose of 220 – 240 kg per capita per year recommended by doctors. Since 1990 the production and consumption of dairy products and cheeses have decreased significantly. In Slovakia, the consumption is twice even three times less than in the developed countries of Europe. The reason for this situation is the behavior of a consumer and the factors having an impact on the consumption of cow`s milk and dairy products. The objective of the paper is to indicate the impact of the personal consumers` characteristics on the purchasing decisions on the market of the products of cow`s milk origin, based on the processed answers of the respondents participating in the questionnaire survey. The primary data were obtained via the questionnaire survey, which was conducted with 786 respondents. The questionnaire consisted of four parts – Eysenck`s personality test, the questions targeted at the detection of factors influencing the consumers` purchasing behavior and decision making, the questions related to expressing opinions about cow`s milk and dairy products, and the classification questions providing the information about the respondents. The data were processed by the methods of quantitative and qualitative statistics – Chi-square statistic χ2 test of square contingency, Chi-square χ2 goodness of fit test, two proportion test, Kolmogorov-Smirnov test, the test of hypotheses of relative proportion.
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Janssen, Meike, Astrid Heid, and Ulrich Hamm. "Is there a promising market ‘in between’ organic and conventional food? Analysis of consumer preferences." Renewable Agriculture and Food Systems 24, no. 3 (August 24, 2009): 205–13. http://dx.doi.org/10.1017/s1742170509990056.
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AbstractVarious products incorporating single aspects of organic production systems such as lower inputs of pesticides, food additives or concentrated animal feed are found on the food market (referred to as low-input products hereafter). In our study, we analyzed how consumers react to low-input products in a purchase simulation with certified organic, conventional and low-input products. In the purchase simulations, each participant was asked to make three consecutive purchase decisions, one each for milk, yogurt and apples. The results of a cluster analysis revealed one cluster with a high preference for organic products and three clusters that featured considerable shares of low-input purchases. The latter clusters, however, were not characterized by a clear preference for low-input products. Rather, they bought mixed baskets of goods, i.e., low-input products in combination with either organic or conventional products. The low-input products in the categories milk, yogurt and apples did thus not necessarily attract the same groups of people. Interestingly, we found that most consumers who chose low-input products in the simulations usually buy those particular products in conventional quality. We conclude that in our study, we found a heterogeneous group of low-input buyers. For the organic sector, communicating the various aspects of organic production might be a promising strategy for gaining new customers. The low-input products in the purchase simulation only featured one special attribute, whereas organic products incorporate several.
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Ramadhanti, N. E., A. Abrori, and N. Ekantari. "Projective mapping of preferences on milk and dark chocolate bar fortified nanocapsules Arthrospira carotenoid." IOP Conference Series: Earth and Environmental Science 919, no. 1 (November 1, 2021): 012031. http://dx.doi.org/10.1088/1755-1315/919/1/012031.
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Abstract The characteristics in milk or dark chocolate Arthrospira products require testing before the product is released to the market. The purpose of this study was to use the Projective Mapping (PM) method to determine the characteristics and preferences of consumers toward milk or dark chocolate Arthrospira carotenoid products compared to commercial milk or dark chocolate products on the market, and to analyze the factors that can influence consumers’ purchasing intention. The chocolate samples tested were Arthospira milk chocolate and ten commercial milk chocolate samples (SQ, DF, LD, DV, CB, MG, VH, BB, TB, and WD). The dark one compares to ten commercial dark chocolates (SQ, M5, M6, M7, DC, WD, TB, BB, LD, and DV). The factors that influence consumers’ purchasing intentions are identified through an online survey and analyzed using chi-square. A total of 159 people (68 PM respondents and 91 non-PM respondents) took part in the milk chocolate poll, while 92 people (41 PM respondents and 51 non-PM respondents) took part in the dark chocolate poll. PM test shows consumers perceive milk chocolate and dark chocolate fortified with nanocapsules Arthospira carotenoid to be similar in taste, appearance, texture, and price to some commercial chocolate bar products, implying that both chocolate products fortified with nanocapsulesArthospira carotenoid can compete in the market. The results of the chi-square test for milk chocolate show that for PM respondents, socio-demographic factors, consumer habits of buying chocolate bars, knowledge of Arthrospira, and the benefits of consuming Arthospira influence their buying interest, whereas for non-PM respondents, consumer habits of buying chocolate bars influence their buying intention. The results of the dark chocolate chi-square test show that respondents’ knowledge of the benefits of consuming chocolate bars and the emotion conducted to consume chocolate bars and influence their purchasing interest.
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Choi, Jong Woo, Chengyan Yue, James Luby, Shuoli Zhao, Karina Gallardo, Vicki McCracken, and Jim McFerson. "Estimation of market equilibrium values for apple attributes." China Agricultural Economic Review 10, no. 1 (February 5, 2018): 135–51. http://dx.doi.org/10.1108/caer-12-2016-0192.
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Purpose Development of new cultivars requires extensive genetic knowledge, trained personnel, and significant financial resources, so it is crucial for breeders to focus on the attributes most preferred by the key supply chain stakeholders such as consumers and producers. The purpose of this paper is to identify which attributes generate the highest total revenue or social surplus, information that breeders can take into account as they allocate resources to focus on attributes in their breeding programs. Design/methodology/approach This study used mail-in and online surveys to collect consumer and producer choice experiment data, and then employed mixed logit models to analyze and simulate individual producer and consumer willingness to pay (WTP) for the apple attributes. Findings Based on the simulation results, this study derived the supply and demand curves and the market equilibrium prices and quantities for each apple attribute. Based on the WTP analysis for both consumer and producer, this paper found the highest equilibrium price and welfare for apples come from crispness, followed by flavor. Originality/value The authors propose a framework to estimate the equilibrium prices and quantities of a product based on the results of choice experiments. The framework can be easily adapted to understand any countries’ producer and consumer preferences for certain products.
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Kapaj, Ilir, and Ana Mane Kapaj. "An Analysis of Household Consumption of Dairy Products." Archives of Business Research 9, no. 1 (February 5, 2021): 148–53. http://dx.doi.org/10.14738/abr.91.9681.
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Household consumption of dairy products is one the major component in the total sales of the Albanian dairy industry. Therefore, understanding the factors which may significantly influence household consumption is important in the planning of farmers, processors and manufacturers. Consumers' responses to changes in price and non-price factors are basic to an economic analysis of almost all the policy decisions related to industry or government programs. Forecasting the future direction of household consumption, and how that direction might be modified through industry efforts or by national programs and policies, requires information on the relationships among prices, incomes, household characteristics and consumer demand. This study focuses on households as consuming units, explains and analyzes their purchasing behavior for dairy products. As milk is a very important component of the Albanians diet, this study explores consumer preferences for milk in Albania and also tries to determine consumers profiles based on their preferences and socio-demographic factors. To reach these objectives, this research designed a conjoint choice experiment survey and collected primary data in the most populated cities of Albania. This study provides useful information to different stakeholders including milk producers and importers. The milk industry and its marketers may benefit from this information by using it to strategically market their milk to different groups.
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Turčínková, Jana, and Jana Stávková. "Changes in consumer behavior on the market with food." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 57, no. 3 (2009): 173–78. http://dx.doi.org/10.11118/actaun200957030173.
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Czech Republic has experienced significant changes on the market with food in last two decades. The paper presents summary of results of conducted analyses focusing on changes in levels of most important food categories, changes in consumer preferences, and suggests what trends we can expect in the near future. The analyses were based on date from Czech Statistical Office Yearbooks, EUROSTAT, INCOMA and GfK, and data from primary researches conducted on sample of total 2522 households in the Czech Republic through questionnaire researches in 2005, 2006 and 2007. The results show that in the Czech Republic, the ratio of expenditures for food out of total consumer expenditures is slowly decreasing and advances to (still lower) level typical for traditional EU countries. We have experienced growth of demand for products with higher added value; customers put more emphasis on perceived quality, longer durability and special product characteristics. Czech consumers increase their consumption of vegetables and fruit, bottled beverages, wine and alcoholic beverages, cheese, they decreased their consumption of meat (in total), milk and potatoes, stagnation was typical for bakery products, sugar and fats and oils. Development in all social classes was very similar. For the future, we can expect growing interest for food products in smaller packages and targeted at specific needs, growing demand for food products with higher added value, consumption of food formerly unusual for the Czech, more frequent out-of-home eating, and growing differences between individual segments of social groups, mainly due to uneven income distribution.
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Thoma, Ledia, Anila Boshnjaku, Ana Kapaj, and Etleva Muca. "Brand awareness and consumer profile for milk: case of the Tirana market, Albania." Annals of Marketing Management and Economics 3, no. 2 (December 31, 2017): 113–19. http://dx.doi.org/10.22630/amme.2017.3.2.22.
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Nowadays, it is quite important that business companies understand brand awareness and consumer profile for their products and services. They can take advantage of this information to properly adapt their marketing strategies to the needs of their targeted markets and segments. This research paper aims at measuring brand awareness and consumer profile for different types of milk in Tirana. Through a set of face to face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market. They also give high evaluation scores to the most known brands. On the other hand, consumers’ profile for different types of milk (UHT vs. pasteurized or fresh) seems to differ based on some specific socio-economic variables of the household and the person in charge of the purchases. The consumers with the highest income and education level are more aware about food safety importance. Such consumers are leaned more towards purchasing UHT milk.
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Li, Xianghong, Hikaru Hanawa Peterson, and Tian Xia. "Demand for Organic Fluid Milk across Marketing Channels." Agricultural and Resource Economics Review 47, no. 3 (March 20, 2018): 505–32. http://dx.doi.org/10.1017/age.2017.33.
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Organic food products, which have been sold traditionally at natural food stores, have become increasingly available through mass marketing channels. This study estimated an almost ideal demand system (AIDS) model using 2008–2010 retail scanner data to examine consumer demand for organic fluid milk products sold at conventional and natural marketing channels. Asymmetric cross-price elasticities were found suggesting relative stickiness in demand to switch from organic milk to conventional milk and from natural stores to food, drug, and mass merchandiser stores. More generally, demands shifting toward products with higher expenditure elasticities in a differentiated market can be explained by relative budget shares and expenditure elasticities.
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Nguyen, Long Thanh. "CONSUMER ETHNOCENTRISM AND WILLINGNESS TO BUY FOREIGN PRODUCTS: CASES OF TODDLER MILK POWDER, PHARMACEUTICALS AND FRUITS." Science and Technology Development Journal 14, no. 3 (September 30, 2011): 40–55. http://dx.doi.org/10.32508/stdj.v14i3.1978.
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The most noticeable consequence of the globalization and commercial liberalization processes is the market-wide presence of foreign products in Vietnam, an agricultural nation which has an economy in transition and a low level of technology. Consumer ethnocentrism, which is a social-psychological factor formed by the concern about adverse consequences of foreign products toward the domestic economy, is considered a non-technical barrier. This study uses CETSCALE (Shimp & Sharma, 1987) to measure the consumer ethnocentrism of Vietnamese consumers and determine the impact of this factor on the product judgment and the willingness to buy foreign products of domestic consumers. The products to be examined include: (1) toddler milk powder, (2) fruits and (3) pharmaceuticals.
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Antonova, E. V., I. V. Pashkova, and V. Y. Andrukhova. "Evolution of human dairy products needs." IOP Conference Series: Earth and Environmental Science 839, no. 2 (September 1, 2021): 022046. http://dx.doi.org/10.1088/1755-1315/839/2/022046.
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Abstract The purpose of business activity is to satisfy customers’ and partners’ demands, make profit and ensure the well-being of society. The analysis of dairy industry and population needs is of great importance to commodity experts’ opinion. The objects of the study were world, national and regional (Irkutsk region) needs of the population for dairy products during 2018-2020. Empirical and sociological methods were used to analyze primary and secondary marketing information. There is a negative tendency in dairy foods consumption since it is decreasing annually (the world market by 1.12 % annually, the Russian market by 2.39 % and Irkutsk regional market by 2 %). Dairy products take the first place in the Russian federal consumer basket and make 25.6 %. The recommended annual consumption is 256-361 kg/year, the consumption range for children and adults is 25-34%. Irkutsk regional consumption of dairy products is 17 % lower than the recommended rate. Dairy products are at the top of “healthy” consumer basket and account for 36 % of its volume. The dairy market is moving towards functional food products which contribute to rational nutrition. The target consumers are people aged 15-36. The share of functional dairy products makes 68 % of the functional product market in Irkutsk region. People under the age of 35 tend to choose yoghurts and new types of sour milk drinks. Middle-aged and elderly people most often buy sour cream, cottage cheese and ryazhenka. Consumers over 45 have no interest in functional dairy products. 15 % of consumers tend to choose dairy foods with different flavor additives, 12 % are likely to choose dairy foods with minerals, 9 % prefer bifidus and lactic bacteria, 8 % of consumers choose other dairy foods, the rest of them are fond of classical products. The range of dairy products is increasing, the main emphasis is on fermented milk products. Special attention is being paid to the production of multifunctional foods produced according to the principles of naturalness and a higher biological value.
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Moon, Donghyun, and Sanghyo Kim. "Implicit Values of Functional Attributes in Fluid Milk Products: Hedonic Analysis of Korean Fluid Milk Market." Korean Agricultural Economics Association 62, no. 3 (September 30, 2021): 221–50. http://dx.doi.org/10.24997/kjae.2021.62.3.221.
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AbuKhader, Majed M. "Comparative assessment and suitability of iron and the nutritional composition of fortified foods for young children." Nutrition and Health 24, no. 2 (April 17, 2018): 103–9. http://dx.doi.org/10.1177/0260106018767686.
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Aim: To assess the suitability of iron content and the nutritional benefits of selected fortified food products marketed for 4–8 year old children in Oman. Methods: Forty-five fortified foods, which are available in Omani markets, were classified into four groups based on food type and composition: ready-to-eat (RTE) breakfast cereals (two groups), malted milk drinks and milk powder formulas. The nutrition panel displayed on the products’ outer package was used as a source of content values for iron and other nutrients. Results: Among the selected products, malted milk drinks contain a significant ( p < 0.001) amount of iron that is 6.2±3.1 mg per 30 g serving (recommended daily intake for children 4–8 years old is 10 mg). The way selected products are served, with milk or water, could have a significant impact on the iron absorption and bioavailability, which is influenced by the presence of calcium and vitamin C. The values recorded from malted milk drinks and milk powder formulas were shown to have vitamin C to iron ratios of 3:1 and 8:1, respectively. Such ratios are reportedly effective in reversing the negative effect of calcium on iron absorption. Iron-fortified foods contain low to moderate amount of iron per serving and are considered more nutritious when compared to iron supplements. Conclusion: Iron-fortified foods can be conditionally useful to prevent or restore iron deficiency but not be relied on as an only source of iron. Hence these products must be consumed as a part of a healthy diet plan.
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Bilous, Svitlana, Yevhenii Kyryliuk, Iryna Kyryliuk, Alina Proshchalykina, and Zenon Stachowiak. "Scenario forecasting of consumption of main organic livestock products in Ukraine." Agricultural and Resource Economics: International Scientific E-Journal 7, no. 3 (September 20, 2021): 22–43. http://dx.doi.org/10.51599/are.2021.07.03.02.
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Purpose. The aim of the article is to develop scenarios of consumption of the main types of organic livestock products in Ukraine. These scenarios should include the creation of an effective institutional environment aimed not only at strict quality control, but also at stimulating the modernization of production, the implementation of environmentally friendly technologies and genetic technologies for the production of safe products.
Methodology / approach. The methodological basis of the study is an integrated (systemic) approach, which allows forecasting more accurately the reproduction of the processes of quality supply of organic livestock products, taking into account the factors that affect it. Methodological aspects of calculations in forecasting the capacity of new segments of the organic market (which replace the market segments of traditional or mass products) are based on criteria of rational consumption, taking into account the influence of such factors: potential of organic livestock production in Ukraine, number of households (consumers), income of households (consumers), differentiation of household incomes (consumers), prices for organic livestock products, prices for livestock products originating from the traditional (mass) sector, consumer confidence in the quality assurance system for livestock products (including state quality control systems), consumer confidence in the organic certification system of livestock products.
Results. The main factors influencing the consumption of organic livestock products in Ukraine are identified, among which the main ones are the price and quality of products. The reasons of low rates of production of livestock products development with protected geographical names and organic products in Ukraine are described. In particular, it is substantiated that due to the high cost, complexity of production technologies, high cost of certification, the long transition period to organic production, the production of organic livestock products does not reach potential.
Originality / scientific novelty. The forecasting of the capacity of the organic sector is made under the conditions of partial or complex implementation of measures aimed at improving the quality of livestock products with the definition of inertial, innovative and systemic scenarios. The authors identified the system scenario as a priority. According to the systemic variant in Ukraine for the period up to 2025 the forecasted capacity of the internal market for organic meat and meat products (in terms of meat) will amount to 3.26 bln UAH; organic milk, dairy products and butter (in terms of milk) will amount to 2.65 bln UAH; organic eggs will amount to 0.47 bln UAH. In general, the market potential capacity of the main types of organic livestock products (at prices in 2019) will be 6.38 bln UAH (0.2 bln Euro) or 151.9 UAH (4.9 Euro) per one person. This is much less than the current European figure of 50 euros per person. In the potential consumer market, the share of organic livestock products in accordance with the systemic version of the solution of the quality problem will be from 1.6 % (meat and meat products) and 1.5 % (milk and dairy products) to 2.3 % (eggs), which is much lower than European indicators.
Practical value / implications. Scenario forecasting of the dynamics of potential demand for organic livestock products allows understanding the pace of development of the domestic market of organic products, justification of measures and tools to stimulate domestic organic production, determining the impact of these measures on the capacity of the organic market. Otherwise, a significant market share of organic livestock products and food products of animal origin, including milk and dairy products, will be filled by imported products of European producers. The authors identified as a priority systemic scenario for the development of consumption of the main types of organic livestock products in Ukraine.
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Shirokova, N. V., A. V. Kozlikin, and T. V. Demyanova. "RESEARCH AND DEVELOPMENT OF TECHNOLOGY FOR FERMENTED MILK ICE CREAM WITH PHYTOCOMPONENTS." Scientific Life 16, no. 6 (2021): 717–23. http://dx.doi.org/10.35679/1991-9476-2021-16-6-717-723.
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Recently, the prevention of the spread of alimentary-related diseases is the development and active introduction of functional dairy products using phytocomponents into the population's nutrition structure. Recently, the consumer market for domestic dairy products has changed dramatically. Manufacturers offer the population a diverse range of food products, which differ in chemical composition, functional purpose and consumer properties. The development of fermented milk ice cream technology is an important direction, since fermented milk products are essential sources of nutrients. Experimental studies were carried out at the Department of Food Technologies and Commodity Science of the Don State Agrarian University. The possibility of using phytocomponents in the production of sour-milk ice cream has been theoretically and practically substantiated, a technological scheme for the production of a sour-milk product has been developed, and the sequence of adding dry herbal ingredients has been determined. As a result of the organoleptic evaluation, it was revealed that the organoleptic characteristics of sour-milk ice cream are quite harmonious, the addition of phytocomponents gives a pleasant taste, smell and color. According to the results of the studies, all indicators comply with the requirements of the Technical Regulations of the Customs Union "On the Safety of Milk and Dairy Products". Based on the results obtained, it can be concluded that it is expedient to enrich sour-milk ice cream with phytocomponents of plant origin.
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Vargas-Ramella, Márcio, Mirian Pateiro, Aristide Maggiolino, Michele Faccia, Daniel Franco, Pasquale De Palo, and José M. Lorenzo. "Buffalo Milk as a Source of Probiotic Functional Products." Microorganisms 9, no. 11 (November 5, 2021): 2303. http://dx.doi.org/10.3390/microorganisms9112303.
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In the past two decades, consumption of food has been accruing due to its health claims which include gastrointestinal health, improved immunity, and well-being. Currently, the dairy industry is the sector where probiotics are most widely used, especially in fermented milk, cheese, yoghurt, butter, and dairy beverages. Although, it is still necessary to face many challenges regarding their stability and functionality in food. Considering the increasing demand for healthy products, it is necessary to develop strategies that aim to increase the consumption of functional foods in order to meet probiotic usefulness criteria and the consumer market. This review aimed to promote the utilization of buffalo milk considering its probiotic effects as a functional food and natural remedy to various ailments, emphasizing the potential of innovation and the importance of milk-based products as health promoters. The intake of probiotics plays an important role in modulating the health of the host, as a result of a balanced intestinal microbiota, reducing the risk of development of various diseases such as cancer, colitis, lactose intolerance, heart diseases, and obesity, among other disorders. However, further studies should be carried out to deepen the knowledge on the relationship between raw buffalo milk, its dairy products microbiota and consumer’s health beneficial effects, as well as to implement a strategy to increase the variety and availability of its products as a functional food in the market.
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Lonkila, Annika, and Minna Kaljonen. "Promises of meat and milk alternatives: an integrative literature review on emergent research themes." Agriculture and Human Values 38, no. 3 (January 30, 2021): 625–39. http://dx.doi.org/10.1007/s10460-020-10184-9.
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AbstractIncreasing concerns for climate change call for radical changes in food systems. There is a need to pay more attention to the entangled changes in technological development, food production, as well as consumption and consumer demand. Consumer and market interest in alternative meat and milk products—such as plant based milk, plant protein products and cultured meat and milk—is increasing. At the same time, statistics do not show a decrease in meat consumption. Yet alternatives have been suggested to have great transitional potential, appealing to different consumer segments, diets, and identities. We review 123 social scientific journal articles on cell-based and plant-based meat and milk alternatives to understand how the positioning of alternatives as both same and different in relation to animal-based products influences their role within the protein transition. We position the existing literature into three themes: (1) promissory narratives and tensions on markets, (2) consumer preferences, attitudes, and behavioral change policies, (3) and the politics and ethics of the alternatives. Based on our analysis of the literature, we suggest that more research is needed to understand the broader ethical impacts of the re-imagination of the food system inherent in meat and milk alternatives. There is also a need to direct more attention to the impacts of meat and milk alternatives to the practices of agricultural practices and food production at the farm-level. A closer examination of these research gaps can contribute to a better understanding of the transformative potential of alternatives on a systemic level.
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Khrundin, D., V. Ponomarev, and E. Yunusov. "New possibilities of using vegetable raw materials in the technology of fermented milk products: review." IOP Conference Series: Earth and Environmental Science 978, no. 1 (February 1, 2022): 012002. http://dx.doi.org/10.1088/1755-1315/978/1/012002.
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Abstract The analysis, systematization and updating of information in the field of production of fermented milk products was carried out. The range of modern fermented milk products and their characteristics is given. The main trends in the development of the market of fermented milk products related to changes in consumer demand, the emergence of new directions in nutrition, the achievements of science and technology in the food industry are considered. The prospects of using “traditional” vegetable raw materials in the production of new food products have been studied.Processing of this raw material by biotechnology methods will increase the efficiency of its use. This will increase the degree of processing of raw materials, reduce waste and harmful emissions. This will contribute to improving the environmental situation.
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Zentková, I., and E. Hošková. "The estimation of the Marshallian demand functions for the selected foodstuff groups according to the households income quartils." Agricultural Economics (Zemědělská ekonomika) 55, No. 8 (August 23, 2009): 406–12. http://dx.doi.org/10.17221/62/2009-agricecon.
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The article deals with the modelling of demand for the food group of milk and milk products and the food group of meat, meat products, eggs and fish using the Marshallian demand functions for the individual income quartils of Slovak households. The criterium for the foodstuff groups selection is their position in the Healthy Eating Pyramid which is one of the recommended optimal food basket forms. We suppose that the significant income differentiation of households will manifest as different consumer behaviour in the food market. The analysis confirms this hypothesis.
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Anishchenko, Alesya N. "Problems of ensuring Russia's food security in the context of global challenges and threats." Market economy problems, no. 3 (2021): 131–47. http://dx.doi.org/10.33051/2500-2325-2021-3-131-147.
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Subject/topic. The article presents the results of the analysis of the country's food security, identifies problems. The purpose of the work is to analyze the system of ensuring food security in Russia and identify its main problems in the context of global challenges and threats. Methodology. The reliability of the results of the conducted research is ensured by the correctness of the construction of the logic and scheme of the study. As a methodological basis were used the scientific and applied results of research by Russian and foreign scientists in the areas of ensuring food security, problems of import substitution and building the potential of the agro-industrial complex. The information base of the study includes data from the Ministry of Agriculture of the Russian Federation, the World Trade Organization and regulatory legal acts; materials of state statistics bodies, etc. Conclusions/significance. As a result of the conducted scientific research, the following conclusions were made that having the world's largest natural resources, Russia consumes resources 8 times less than the United States and Europe, while not being able to meet the population's demand for food products at the expense of its own production, making up for the lack of them with large-scale imports, even those types of food that can be produced independently in sufficient quantities. It was noted that over the past 20 years, by the end of 2020, the volume of exports of food and agricultural raw materials exceeded imports, however, it is impossible to speak with full confidence about ensuring food security in Russia since there are a number of systemic problems. At the same time, the adoption of the Food Security Doctrine and other regulatory documents providing socio-economic support for the village and the intensification of agricultural production had, to a certain extent, a positive impact, but the achieved level of food security is insufficient to consider the problem of independence close to a solution. A decrease in the income of the population and an increase in the price of food lead to a lower supply of food products to the population, due to a decrease in their economic accessibility, as well as to an increase in the share of food costs in the total expenditures of the population. There is a tendency to reduce the physical availability of food due to the transformation of channels and methods of selling products. In general, the thresholds set by the Doctrine in 2020 were reached for vegetable oil (61,7 percentage points higher), grain (+11 percentage points) and meat and meat products (+9 percentage points). Below the threshold values are such categories of food products as: fruits and berries (-22,6 pp.), fish and fish products (-16,8 pp.), sugar (-8,7 pp.), vegetables and melons (-4,4 pp.), milk and dairy products (-0,7 pp.). In the Global Food Security Index, Russia is in 24th place in terms of food availability, in terms of their quality and safety – the thirtieth. Also, as follows from the rating, scientific research and development are practically not developed, agricultural infrastructure is poorly developed, and there are also political and social barriers. As for the availability of food for the population, Russia is on the 20th position in the rating (87,2 points). We believe that taking into account the production potential in the field of agricultural production, a place even in the top ten for food security would be insufficient for Russia. In this situation, it is advisable to study and implement the best practices of international experience in ensuring food security, based on three main approaches: protectionist (Japan, Norway) – protection of domestic production; intermediate (EU countries) – ensuring food security within the EU; export-oriented (USA) – subsidizing exports provided that the domestic market is saturated with products. Research in this direction is further in the framework of deepening the studied problems. Application. The obtained results of the study can be used by the authorities and management as a theoretical and practical basis for making managerial and operational decisions in the field of ensuring food security of the country.
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Kubicová, Ľubica, Kristína Predanócyová, Peter Šedík, Luboš Smutka, Zdenka Kádeková, and Ingrida Košičiarová. "Consumption trends of milk and dairy products in Slovakia and its comparison with other V4 countries." Innovative Marketing 17, no. 3 (August 12, 2021): 56–73. http://dx.doi.org/10.21511/im.17(3).2021.05.
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Milk consumption is a very important part of consumers’ daily diet due to its positive health effect. The purpose of the paper is to evaluate the market of milk and dairy products. The paper analyzes the development of milk consumption in V4 countries, which was described by using regression functions. The data were obtained from the statistical offices of chosen countries. Based on the achieved results it was found that in Slovakia and Hungary milk consumption is very low, but in the Czech Republic and Poland consumption is recorded in the range of recommended doses and is sufficient. Looking to the future, based on the described trend of consumption, it is possible to assume that the situation in the Slovak Republic will be accompanied by unfavorable developments and in comparison with other V4 countries, Slovakia will consume the least milk and dairy products per capita. Moreover, a questionnaire survey orientated on the level of milk consumption and consumer behavior was conducted on the sample of 518 respondents. Average Slovak consumers consume daily 1 glass of milk, 20 g of cheese, 70 g of curds, and 250 g of sour-milk or other dairy product. Depending on the level of consumption, 3 consumer segments were defined for which different consumer behavior was identified, especially in the issue of factor assessment. In general, however, it is concluded that the quality and price of milk and dairy products are crucial for consumers to make their choice. AcknowledgmentThis paper is supported by the Operational Program Integrated Infrastructure within the project: Demand-driven research for the sustainable and innovative food, Drive4SIFood 313011V336, co-financed by the European Regional Development Fund.
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Karpii, O., and N. Struk. "CONSUMER BEHAVIOR RESEARCH OF ORGANIC FOOD MARKET IN UKRAINE." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 2 (November 1, 2021): 72–83. http://dx.doi.org/10.23939/semi2021.02.072.
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Purpose. The goal of the research is to characterize the profile and study the behavior of consumers on the market of organic products based on the results of marketing research. It is important to identify marketing tools that will stimulate demand for organic products. Design/methodology/approach. Achieving these goals will contribute to the use of general and special research methods, such as: abstract-logical, analysis and synthesis, comparative analysis and monograph, generalization - to formulate the theoretical and methodological foundations of the study, conclusions and prospects for further research; sample observation with the use of specially designed questionnaires - to form a sample of research and identify key characteristics and motives of consumer behavior in the market of organic products; analysis of time series, averages and relative values - to analyze the state and dynamics of the market of organic products; tabular and graphical - to visualize the results of the study. Findings. As a result of the study, the differences between the concepts of "environmentally eco products", "environmentally friendly products" and "organic products" were established, and the use of the latter term was substantiated. An analysis of the state and dynamics of the market of organic products was conducted to assess the prospects for its development and regulation. Problems of its formation in Ukraine are revealed, a group of marketing threats is singled out. The key characteristics of the consumer of organic products are studied and generalized portrait is given. According to the results of sample observation, the key motives for the behavior of existing and potential consumers of organic food market were identified. Marketing tools are offered to solve current problems of formation of the organic food market and to stimulate consumer demand. Practical implications. The market for organic products is actively developing around the world. Consumers are interested in a healthy lifestyle, care about their health and the environment, so choose food wisely. Therefore, organic products are interesting to consumers, who prefer expensive products if they are confident in its quality. Due to this, the market of organic products is being formed in Ukraine. Therefore, clarifying such issues as determining the theoretical basis, studying the prospects of the organic market, the portrait of the consumer and the motives of the behavior will help to intensify this process. Originality/value. Considering the global trends and possibilities of organic food market in Ukraine, the results of marketing research on the behavior of existing and potential consumers are very important and relevant to intensify this process. The expediency of application of the term "organic products" for formation theoretical and methodological preconditions of formation the organic food market in Ukraine is substantiated in the work; identified prospects and key threats to its development, and suggested directions to eliminate them; the portrait of the consumer of organic products is characterized and motives of its behavior are defined, offers concerning stimulation of this kind of demand are given.
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Devi, Hidangmayum Aisolia, Dipanjan Kashyap, Rajkumari R. Devi, Pithunglo L. Kikon, and Jharna Choudhury. "Dairy entrepreneurship development in North East India: A case study of Friendship Dairy and Agro Product Unit of Manipur." INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES 17, no. 2 (June 15, 2021): 194–98. http://dx.doi.org/10.15740/has/ijas/17.2/194-198.
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India has been the leading producer and consumer of dairy products worldwide since 1998 with sustained growth in the availability of milk and milk products. Dairy activities form an essential part of the rural Indian economy, serving as a critical source of employment and income. The dairy market in India reached a value of INR 10,527 billion in 2019. As of 2020, approximately 4.2 per cent of India’s gross domestic product is due to dairy production. The present study was performed at Friendship Dairy and Agro Product Unit of Manipur to examine the product availability and performance and also to investigate the marketing strategies and analyze the marketing channels. Both primary and secondary data were collected for the study The major products of Friendship Dairy are pasteurized toned milk, pasteurized curd, ghee and paneer which are available in different packs and sizes. Highest net sales (Rs. 2,78,78,928.00) and profit (Rs. 5,04,442.00) of Friendship Dairy were recorded in 2018-19. Two prominent marketing channels were identified in the study and marketing channel comprising of Producer – Distributor – Retailer – Consumer was found to be dominant through which nearly 78 per cent of the milk and milk products were moved around the Imphal City. The firm has effective marketing strategies with respect to products, price and promotions, which may help them in running the enterprise successfully for a longer period of time.